@aglyn/plugins-ai 1.0.0-beta.143

package/src/lib/tools/ai-seo-tool.js

@@ -0,0 +1,546 @@
+/**
+ * @license
+ * Copyright 2026 Aglyn LLC
+ *
+ * Licensed under the Apache License, Version 2.0 (the "License");
+ * you may not use this file except in compliance with the License.
+ * You may obtain a copy of the License at
+ *
+ *   http://www.apache.org/licenses/LICENSE-2.0
+ *
+ * Unless required by applicable law or agreed to in writing, software
+ * distributed under the License is distributed on an "AS IS" BASIS,
+ * WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+ * See the License for the specific language governing permissions and
+ * limitations under the License.
+ */ import { MEDIA_ALT_MAX_LENGTH } from "@aglyn/aglyn/app-utils/media-alt";
+import { SEO_LISTING_FIELDS } from "@aglyn/aglyn/app-utils/seo-listing-fields";
+import { HostEntityType } from "@aglyn/aglyn/foundation/definitions/platform.types";
+import { AI_TEXT_LIMITS } from "../runtime/ai-palette.js";
+/**
+ * The strict tools SEO by AI answers through (AGL-2910), and the checks that
+ * hold each answer to the editor it proposes for.
+ *
+ * - `propose_search_listing` — one page's or one product's listing. BUILT
+ *   from the editor's own field list, the `seo-listing-fields` catalog the
+ *   SEO card draws its inputs from, so a field and its length are said once:
+ *   `ai-seo-tool.spec.ts` asserts the parity in both directions.
+ * - `propose_seo_fixes` — one batch of a site audit's page fixes.
+ * - `propose_site_listing` — the site's structured data and its guidance
+ *   for AI agents, the two fields `/llms.txt` leads with.
+ *
+ * A strict schema forbids extra keys, requires every key and says "no value"
+ * with `null`; it accepts no length keyword, so every length is stated in a
+ * description and enforced here. A check returns a value only when nothing
+ * in the answer is broken, and otherwise the violations and the parts at
+ * fault, for the generation call's one re-ask.
+ */ /* ------------------------------------------------------------------------ *
+ * Keywords: coverage, and what stuffing looks like
+ * ------------------------------------------------------------------------ */ /** Target keywords one listing may be asked to cover. */ export const AI_SEO_MAX_KEYWORDS = 5;
+/** The most times one keyword may appear, per field, before it reads as stuffing. */ export const AI_SEO_KEYWORD_LIMITS = {
+    title: 1,
+    description: 2,
+    breadcrumb: 1
+};
+const escapeRegExp = (value)=>value.replace(/[.*+?^${}()|[\]\\]/g, '\\$&');
+/** How many times `keyword` appears in `text` as whole words, any case. */ export function aiSeoKeywordCount(text, keyword) {
+    const needle = keyword.trim().toLowerCase();
+    if (!needle || !text) return 0;
+    const pattern = new RegExp(`(^|[^\\p{L}\\p{N}])${escapeRegExp(needle).replace(/\s+/g, '\\s+')}(?=$|[^\\p{L}\\p{N}])`, 'giu');
+    return [
+        ...text.toLowerCase().matchAll(pattern)
+    ].length;
+}
+/** Keywords as a person typed them: trimmed, deduplicated, capped. */ export function aiSeoKeywordList(raw) {
+    const parts = Array.isArray(raw) ? raw.map(String) : String(raw != null ? raw : '').split(/[,\n]/);
+    const seen = new Set();
+    const out = [];
+    for (const part of parts){
+        const keyword = part.replace(/\s+/g, ' ').trim().slice(0, 60);
+        const key = keyword.toLowerCase();
+        if (!keyword || seen.has(key)) continue;
+        seen.add(key);
+        out.push(keyword);
+        if (out.length >= AI_SEO_MAX_KEYWORDS) break;
+    }
+    return out;
+}
+/** Where a page already says each target keyword. */ export function aiSeoKeywordCoverage(keywords, sources) {
+    return keywords.map((keyword)=>({
+            keyword,
+            inTitle: aiSeoKeywordCount(sources.title, keyword) > 0,
+            inDescription: aiSeoKeywordCount(sources.description, keyword) > 0,
+            inH1: aiSeoKeywordCount(sources.h1, keyword) > 0,
+            inBody: aiSeoKeywordCount(sources.body, keyword) > 0
+        }));
+}
+/** A word of four letters or more used three times in one short field reads as stuffing. */ function repeatedWord(text) {
+    var _text_toLowerCase_match;
+    const counts = new Map();
+    for (const word of (_text_toLowerCase_match = 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"gu"))) != null ? _text_toLowerCase_match : []){
+        var _counts_get;
+        const count = ((_counts_get = counts.get(word)) != null ? _counts_get : 0) + 1;
+        if (count >= 3) return word;
+        counts.set(word, count);
+    }
+    return null;
+}
+const collapse = (value)=>typeof value === 'string' ? value.replace(/\s+/g, ' ').trim() : '';
+const text = (description)=>({
+        anyOf: [
+            {
+                type: 'string'
+            },
+            {
+                type: 'null'
+            }
+        ],
+        description
+    });
+/* ------------------------------------------------------------------------ *
+ * One listing, from the editor's field list
+ * ------------------------------------------------------------------------ */ export const AI_SEO_FIELDS_TOOL_NAME = 'propose_search_listing';
+/** The fields a listing proposal must fill; the image description may be left out. */ export const AI_SEO_REQUIRED_FIELDS = new Set([
+    'title',
+    'description',
+    'breadcrumb'
+]);
+/** Fields in the catalog's order, whatever order a caller named them in. */ export function orderedSeoListingFields(fields) {
+    const wanted = new Set(fields);
+    return Object.keys(SEO_LISTING_FIELDS).filter((key)=>wanted.has(key));
+}
+/** The strict tool for a listing with exactly these fields, each required and nullable. */ export function aiSeoFieldsTool(fields) {
+    const keys = orderedSeoListingFields(fields);
+    const properties = {};
+    for (const key of keys){
+        const field = SEO_LISTING_FIELDS[key];
+        properties[key] = text(`${field.label}. ${field.purpose} At most ${field.maxLength} characters.` + (AI_SEO_REQUIRED_FIELDS.has(key) ? '' : ' null when nothing you were given says what the picture shows.'));
+    }
+    return {
+        name: AI_SEO_FIELDS_TOOL_NAME,
+        description: 'Propose the search listing for one page or one product. Every field is required; ' + 'null means no value can be written from what you were given.',
+        strict: true,
+        inputSchema: {
+            type: 'object',
+            properties,
+            required: keys,
+            additionalProperties: false
+        }
+    };
+}
+const normalizeTitle = (value)=>value.replace(/\s+/g, ' ').trim().toLowerCase();
+/**
+ * A listing answer held to the editor: every requested text field written,
+ * each within its length, no keyword past its per-field count, no word
+ * repeated to rank, no title another page uses.
+ */ export function checkAiSeoFields(answer, context) {
+    var _context_otherTitles;
+    const values = {};
+    const violations = [];
+    const offending = {};
+    const otherTitles = new Set(((_context_otherTitles = context.otherTitles) != null ? _context_otherTitles : []).map(normalizeTitle));
+    for (const key of orderedSeoListingFields(context.fields)){
+        var _context_keywords;
+        const field = SEO_LISTING_FIELDS[key];
+        const raw = answer[key];
+        if (raw !== null && raw !== undefined && typeof raw !== 'string') {
+            violations.push({
+                rule: null,
+                code: 'type',
+                message: `${field.label} must be text or null.`
+            });
+            offending[key] = raw;
+            continue;
+        }
+        const value = collapse(raw);
+        if (!value) {
+            if (AI_SEO_REQUIRED_FIELDS.has(key)) {
+                violations.push({
+                    rule: null,
+                    code: 'missing',
+                    message: `${field.label} is required.`
+                });
+            }
+            continue;
+        }
+        // An image description with no image to describe is a sentence about
+        // nothing; it is left out rather than asked for again.
+        if (key === 'imageAlt' && !context.hasImage) continue;
+        if (value.length > field.maxLength) {
+            violations.push({
+                rule: null,
+                code: 'too-long',
+                message: `${field.label} is ${value.length} characters; the limit is ${field.maxLength}.`
+            });
+            offending[key] = value;
+            continue;
+        }
+        const limit = AI_SEO_KEYWORD_LIMITS[key];
+        const stuffed = limit ? ((_context_keywords = context.keywords) != null ? _context_keywords : []).find((keyword)=>aiSeoKeywordCount(value, keyword) > limit) : undefined;
+        if (stuffed) {
+            violations.push({
+                rule: null,
+                code: 'keyword-stuffing',
+                message: `${field.label} repeats "${stuffed}"; use a keyword at most ${limit === 1 ? 'once' : `${limit} times`} there.`
+            });
+            offending[key] = value;
+            continue;
+        }
+        const repeated = key === 'imageAlt' ? null : repeatedWord(value);
+        if (repeated) {
+            violations.push({
+                rule: null,
+                code: 'repetition',
+                message: `${field.label} repeats "${repeated}" three times.`
+            });
+            offending[key] = value;
+            continue;
+        }
+        if (key === 'title' && otherTitles.has(normalizeTitle(value))) {
+            violations.push({
+                rule: null,
+                code: 'duplicate-title',
+                message: `The title "${value}" is already another page's title.`
+            });
+            offending[key] = value;
+            continue;
+        }
+        values[key] = value;
+    }
+    return violations.length ? {
+        value: null,
+        violations,
+        offending
+    } : {
+        value: values,
+        violations: []
+    };
+}
+/* ------------------------------------------------------------------------ *
+ * A batch of a site audit's page fixes
+ * ------------------------------------------------------------------------ */ export const AI_SEO_FIXES_TOOL_NAME = 'propose_seo_fixes';
+/**
+ * How long an image description a batch proposes may be. Shorter than the
+ * `alt` ceiling: a description read aloud is better short, and it keeps the
+ * largest batch answer inside its measured budget.
+ */ export const AI_SEO_FIX_ALT_MAX_CHARS = Math.min(150, MEDIA_ALT_MAX_LENGTH);
+/** Undescribed images one page of a batch gets descriptions for; the rest wait for the next audit. */ export const AI_SEO_FIX_IMAGES_PER_PAGE = 3;
+/** The undescribed images a batch asks about for a page, in page order. */ export function aiSeoFixImages(page) {
+    return page.facts.imagesMissingAlt.slice(0, AI_SEO_FIX_IMAGES_PER_PAGE);
+}
+/** The strict tool for one batch: a title, description, heading and image descriptions per page. */ export function aiSeoFixesTool(screenIds) {
+    return {
+        name: AI_SEO_FIXES_TOOL_NAME,
+        description: 'Propose fixes for the pages you were given. One entry per page; null means leave that value as it is.',
+        strict: true,
+        inputSchema: {
+            type: 'object',
+            properties: {
+                pages: {
+                    type: 'array',
+                    items: {
+                        type: 'object',
+                        properties: {
+                            screenId: {
+                                type: 'string',
+                                enum: [
+                                    ...screenIds
+                                ]
+                            },
+                            title: text(`${SEO_LISTING_FIELDS.title.purpose} At most ${SEO_LISTING_FIELDS.title.maxLength} characters.`),
+                            description: text(`${SEO_LISTING_FIELDS.description.purpose} At most ${SEO_LISTING_FIELDS.description.maxLength} characters.`),
+                            h1: text(`The page’s one main heading. At most ${AI_TEXT_LIMITS.headline} characters.`),
+                            imageAlts: {
+                                type: 'array',
+                                items: {
+                                    type: 'object',
+                                    properties: {
+                                        nodeId: {
+                                            type: 'string'
+                                        },
+                                        alt: {
+                                            type: 'string',
+                                            description: `What the picture shows. At most ${AI_SEO_FIX_ALT_MAX_CHARS} characters.`
+                                        }
+                                    },
+                                    required: [
+                                        'nodeId',
+                                        'alt'
+                                    ],
+                                    additionalProperties: false
+                                }
+                            }
+                        },
+                        required: [
+                            'screenId',
+                            'title',
+                            'description',
+                            'h1',
+                            'imageAlts'
+                        ],
+                        additionalProperties: false
+                    }
+                }
+            },
+            required: [
+                'pages'
+            ],
+            additionalProperties: false
+        }
+    };
+}
+/** The findings that let a batch answer propose each value. */ export const AI_SEO_FIX_CODES = {
+    title: [
+        'title-missing',
+        'title-too-long',
+        'title-duplicate',
+        'keyword-missing'
+    ],
+    description: [
+        'description-missing',
+        'description-too-long',
+        'description-duplicate',
+        'keyword-missing'
+    ],
+    h1: [
+        'h1-missing',
+        'h1-thin'
+    ]
+};
+/**
+ * A batch answer held to the audit and the editor: values only where a
+ * finding asked for them, each within its length, no keyword past its count,
+ * no title another page uses, and image descriptions only for this page's
+ * undescribed images.
+ */ export function checkAiSeoFixes(answer, pages, titlesElsewhere) {
+    const byId = new Map(pages.map((page)=>[
+            page.screenId,
+            page
+        ]));
+    const violations = [];
+    const offending = [];
+    const value = {};
+    const taken = new Set(titlesElsewhere.map(normalizeTitle));
+    const entries = Array.isArray(answer['pages']) ? answer['pages'] : null;
+    if (!entries) {
+        return {
+            value: null,
+            violations: [
+                {
+                    rule: null,
+                    code: 'shape',
+                    message: 'The answer must list the pages.'
+                }
+            ]
+        };
+    }
+    const asks = (page, codes)=>codes.some((code)=>page.codes.has(code));
+    for (const raw of entries){
+        var _entry_screenId;
+        const entry = raw != null ? raw : {};
+        const page = byId.get(String((_entry_screenId = entry['screenId']) != null ? _entry_screenId : ''));
+        if (!page || value[page.screenId]) continue;
+        const broken = [];
+        const fix = {
+            title: null,
+            description: null,
+            h1: null,
+            imageAlts: []
+        };
+        const title = collapse(entry['title']);
+        if (title && asks(page, AI_SEO_FIX_CODES.title)) {
+            if (title.length > SEO_LISTING_FIELDS.title.maxLength) {
+                broken.push(`title is ${title.length} characters; the limit is ${SEO_LISTING_FIELDS.title.maxLength}`);
+            } else if (page.keywords.some((keyword)=>{
+                var _AI_SEO_KEYWORD_LIMITS_title;
+                return aiSeoKeywordCount(title, keyword) > ((_AI_SEO_KEYWORD_LIMITS_title = AI_SEO_KEYWORD_LIMITS.title) != null ? _AI_SEO_KEYWORD_LIMITS_title : 1);
+            })) {
+                broken.push('title repeats a keyword');
+            } else if (taken.has(normalizeTitle(title))) {
+                broken.push(`title "${title}" is another page's title`);
+            } else {
+                fix.title = title;
+                taken.add(normalizeTitle(title));
+            }
+        }
+        const description = collapse(entry['description']);
+        if (description && asks(page, AI_SEO_FIX_CODES.description)) {
+            if (description.length > SEO_LISTING_FIELDS.description.maxLength) {
+                broken.push(`description is ${description.length} characters; the limit is ${SEO_LISTING_FIELDS.description.maxLength}`);
+            } else if (page.keywords.some((keyword)=>{
+                var _AI_SEO_KEYWORD_LIMITS_description;
+                return aiSeoKeywordCount(description, keyword) > ((_AI_SEO_KEYWORD_LIMITS_description = AI_SEO_KEYWORD_LIMITS.description) != null ? _AI_SEO_KEYWORD_LIMITS_description : 2);
+            })) {
+                broken.push('description repeats a keyword');
+            } else {
+                fix.description = description;
+            }
+        }
+        const h1 = collapse(entry['h1']);
+        if (h1 && asks(page, AI_SEO_FIX_CODES.h1)) {
+            if (h1.length > AI_TEXT_LIMITS.headline) {
+                broken.push(`h1 is ${h1.length} characters; the limit is ${AI_TEXT_LIMITS.headline}`);
+            } else {
+                fix.h1 = h1;
+            }
+        }
+        const undescribed = new Set(aiSeoFixImages(page).map((image)=>image.nodeId));
+        for (const rawAlt of Array.isArray(entry['imageAlts']) ? entry['imageAlts'] : []){
+            var _altEntry_nodeId;
+            const altEntry = rawAlt != null ? rawAlt : {};
+            const nodeId = String((_altEntry_nodeId = altEntry['nodeId']) != null ? _altEntry_nodeId : '');
+            const alt = collapse(altEntry['alt']);
+            if (!undescribed.has(nodeId) || !alt || fix.imageAlts.some((known)=>known.nodeId === nodeId)) continue;
+            if (alt.length > AI_SEO_FIX_ALT_MAX_CHARS) {
+                broken.push(`the description of image ${nodeId} is over ${AI_SEO_FIX_ALT_MAX_CHARS} characters`);
+            } else {
+                fix.imageAlts.push({
+                    nodeId,
+                    alt
+                });
+            }
+        }
+        if (broken.length) {
+            violations.push(...broken.map((message)=>({
+                    rule: null,
+                    code: 'fix',
+                    message: `Page ${page.screenId}: ${message}.`
+                })));
+            offending.push(entry);
+        } else {
+            value[page.screenId] = fix;
+        }
+    }
+    return violations.length ? {
+        value: null,
+        violations,
+        offending: {
+            pages: offending
+        }
+    } : {
+        value,
+        violations: []
+    };
+}
+/* ------------------------------------------------------------------------ *
+ * The site: structured data and guidance for AI agents
+ * ------------------------------------------------------------------------ */ export const AI_SEO_SITE_TOOL_NAME = 'propose_site_listing';
+/** The longest structured-data description the site SEO form accepts. */ export const AI_SEO_ENTITY_DESCRIPTION_MAX_CHARS = 300;
+/** The longest agent guidance the site SEO form accepts. */ export const AI_SEO_AGENT_GUIDANCE_MAX_CHARS = 1000;
+/** The entity types the tool offers, and the value the site SEO form stores for each. */ export const AI_SEO_ENTITY_TYPE_VALUES = {
+    Organization: `${HostEntityType.ORGANIZATION}`,
+    Person: `${HostEntityType.PERSON}`
+};
+/** The site-wide proposal's strict tool: structured data and agent guidance, each nullable. */ export function aiSeoSiteTool() {
+    const properties = {
+        entityType: {
+            anyOf: [
+                {
+                    type: 'string',
+                    enum: Object.keys(AI_SEO_ENTITY_TYPE_VALUES)
+                },
+                {
+                    type: 'null'
+                }
+            ],
+            description: 'Whether a company or a person publishes the site.'
+        },
+        entityName: text('The publisher’s name as the site gives it.'),
+        entityDescription: text(`What the publisher IS, in one sentence — not what a page is about. At most ${AI_SEO_ENTITY_DESCRIPTION_MAX_CHARS} characters.`),
+        contactEmail: text('A contact email address, only when a page of the site shows it.'),
+        contactTelephone: text('A contact telephone number, only when a page of the site shows it.'),
+        contactType: text('What that contact answers, such as customer support or sales.'),
+        whenToUse: text(`For AI agents: the questions this site is the best source for, specifically. At most ${AI_SEO_AGENT_GUIDANCE_MAX_CHARS} characters.`),
+        howToUse: text(`For AI agents: which pages answer what, and what not to rely on. At most ${AI_SEO_AGENT_GUIDANCE_MAX_CHARS} characters.`)
+    };
+    return {
+        name: AI_SEO_SITE_TOOL_NAME,
+        description: 'Propose the site’s structured data and its guidance for AI agents. Every field is required; null means leave it as it is.',
+        strict: true,
+        inputSchema: {
+            type: 'object',
+            properties,
+            required: Object.keys(properties),
+            additionalProperties: false
+        }
+    };
+}
+const EMAIL = /^[^\s@]+@[^\s@]+\.[^\s@]+$/;
+/**
+ * The site proposal held to the form and to the site: lengths, and a contact
+ * detail only when a page shows it. A detail no page shows is left out with
+ * a note rather than asked for again — asking again invites composing one.
+ */ export function checkAiSeoSite(answer, context) {
+    const values = {};
+    const notes = [];
+    const violations = [];
+    const offending = {};
+    const put = (field, value)=>{
+        if (value && context.blank.has(field)) values[field] = value;
+    };
+    const type = collapse(answer['entityType']);
+    if (type && AI_SEO_ENTITY_TYPE_VALUES[type]) put('seo.entity.type', AI_SEO_ENTITY_TYPE_VALUES[type]);
+    put('seo.entity.name', collapse(answer['entityName']).slice(0, 200));
+    const description = collapse(answer['entityDescription']);
+    if (description.length > AI_SEO_ENTITY_DESCRIPTION_MAX_CHARS) {
+        violations.push({
+            rule: null,
+            code: 'too-long',
+            message: `The entity description is ${description.length} characters; the limit is ${AI_SEO_ENTITY_DESCRIPTION_MAX_CHARS}.`
+        });
+        offending['entityDescription'] = description;
+    } else {
+        put('seo.entity.description', description);
+    }
+    const siteText = context.siteText.toLowerCase();
+    const siteDigits = context.siteText.replace(/\D+/g, '');
+    const email = collapse(answer['contactEmail']);
+    if (email) {
+        if (EMAIL.test(email) && siteText.includes(email.toLowerCase())) put('seo.entity.email', email);
+        else notes.push('A contact email was left out: no page of the site shows it.');
+    }
+    const telephone = collapse(answer['contactTelephone']);
+    if (telephone) {
+        const digits = telephone.replace(/\D+/g, '');
+        if (digits.length >= 7 && siteDigits.includes(digits)) put('seo.entity.telephone', telephone);
+        else notes.push('A contact telephone number was left out: no page of the site shows it.');
+    }
+    if (values['seo.entity.email'] || values['seo.entity.telephone']) {
+        put('seo.entity.contactType', collapse(answer['contactType']).slice(0, 100));
+    }
+    for (const [key, field] of [
+        [
+            'whenToUse',
+            'seo.agent.whenToUse'
+        ],
+        [
+            'howToUse',
+            'seo.agent.howToUse'
+        ]
+    ]){
+        const guidance = collapse(answer[key]);
+        if (guidance.length > AI_SEO_AGENT_GUIDANCE_MAX_CHARS) {
+            violations.push({
+                rule: null,
+                code: 'too-long',
+                message: `${key} is ${guidance.length} characters; the limit is ${AI_SEO_AGENT_GUIDANCE_MAX_CHARS}.`
+            });
+            offending[key] = guidance;
+        } else {
+            put(field, guidance);
+        }
+    }
+    return violations.length ? {
+        value: null,
+        violations,
+        offending
+    } : {
+        value: {
+            values,
+            notes
+        },
+        violations: []
+    };
+}
+
+//# sourceMappingURL=ai-seo-tool.js.map