@adtrackify/at-tracking-event-types 4.66.29 → 4.66.30

package/dist/esm/types/api/measures/definitions/tiktok-measure-definitions.js

@@ -7,7 +7,7 @@ export const TIKTOK_MEASURES_MAP = {
     [MEASURE.TIKTOK_SPEND]: {
         title: 'TikTok Spend',
         description: 'The total amount spent on your TikTok ads.',
-        tooltip: 'Total amount billed by TikTok for your ads in the selected period.',
+        tooltip: 'Total ad budget consumed by TikTok during the selected period. This is what TikTok billed you.',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
@@ -20,11 +20,12 @@ export const TIKTOK_MEASURES_MAP = {
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.TIKTOK_CPM, MEASURE.TIKTOK_CPC, MEASURE.TIKTOK_ROAS],
     },
     [MEASURE.TIKTOK_IMPRESSIONS]: {
         title: 'TikTok Impressions',
         description: 'The number of times your TikTok ads were shown.',
-        tooltip: 'How many times your TikTok ads appeared in front of users.',
+        tooltip: 'How many times your ads appeared on screen. One person can generate multiple impressions.',
         sumPrefix: '',
         sumSuffix: '',
         avgPrefix: '',
@@ -35,14 +36,35 @@ export const TIKTOK_MEASURES_MAP = {
         subcategory: MEASURE_SUBCATEGORY.TIKTOK_AUDIENCE,
         valueType: MeasureValueType.NUMBER,
         decimalPlaces: 0,
+        useCompactNotation: false,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.TIKTOK_CPM, MEASURE.TIKTOK_CTR],
+    },
+    [MEASURE.TIKTOK_CPM]: {
+        title: 'TikTok CPM',
+        shortTitle: 'CPM',
+        description: 'The cost per thousand impressions of your TikTok ads.',
+        tooltip: 'How much you pay for every 1,000 times your ad is shown. Lower CPM means cheaper reach.',
+        formulaDisplay: 'Ad Spend ÷ Impressions × 1,000',
+        formula: 'spend / impressions * 1000',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: MEASURE_ICON.TIKTOK,
+        measure: MEASURE.TIKTOK_CPM,
+        category: MEASURE_CATEGORY.TIKTOK_ADS,
+        subcategory: MEASURE_SUBCATEGORY.TIKTOK_AUDIENCE,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.TIKTOK_SPEND, MEASURE.TIKTOK_IMPRESSIONS, MEASURE.TIKTOK_CTR],
     },
     [MEASURE.TIKTOK_CLICKS]: {
         title: 'TikTok Clicks',
         description: 'The number of clicks on your TikTok ads.',
-        tooltip: 'Total number of times users clicked on your TikTok ads.',
-        relatedMeasures: [MEASURE.TIKTOK_CTR, MEASURE.TIKTOK_CPC],
+        tooltip: 'Total clicks on your TikTok ads, including destination clicks and other interactions.',
         sumPrefix: '',
         sumSuffix: '',
         avgPrefix: '',
@@ -53,38 +75,17 @@ export const TIKTOK_MEASURES_MAP = {
         subcategory: MEASURE_SUBCATEGORY.TIKTOK_CLICKS,
         valueType: MeasureValueType.NUMBER,
         decimalPlaces: 0,
-        useCompactNotation: true,
-        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-    },
-    [MEASURE.TIKTOK_CTR]: {
-        title: 'TikTok CTR',
-        description: 'The percentage of impressions that resulted in clicks.',
-        shortTitle: 'CTR',
-        tooltip: 'What percentage of people who saw your ad clicked on it. Higher CTR signals your ad is relevant and compelling.',
-        formulaDisplay: 'Clicks ÷ Impressions × 100',
-        formula: 'clicks / impressions * 100',
-        relatedMeasures: [MEASURE.TIKTOK_CLICKS, MEASURE.TIKTOK_IMPRESSIONS],
-        sumPrefix: '',
-        sumSuffix: '%',
-        avgPrefix: '',
-        avgSuffix: '%',
-        icon: MEASURE_ICON.TIKTOK,
-        measure: MEASURE.TIKTOK_CTR,
-        category: MEASURE_CATEGORY.TIKTOK_ADS,
-        subcategory: MEASURE_SUBCATEGORY.TIKTOK_CLICKS,
-        valueType: MeasureValueType.PERCENTAGE,
-        decimalPlaces: 2,
         useCompactNotation: false,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.TIKTOK_CPC, MEASURE.TIKTOK_CTR],
     },
     [MEASURE.TIKTOK_CPC]: {
         title: 'TikTok CPC',
-        description: 'The cost per click on your TikTok ads.',
         shortTitle: 'CPC',
-        tooltip: 'Average amount you pay each time someone clicks your TikTok ad. Lower CPC means more traffic for your budget.',
+        description: 'The cost per click on your TikTok ads.',
+        tooltip: 'Average cost each time someone clicks your ad. Lower CPC means you are driving traffic more efficiently.',
         formulaDisplay: 'Ad Spend ÷ Clicks',
         formula: 'spend / clicks',
-        relatedMeasures: [MEASURE.TIKTOK_SPEND, MEASURE.TIKTOK_CLICKS],
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
@@ -97,33 +98,33 @@ export const TIKTOK_MEASURES_MAP = {
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.TIKTOK_CLICKS, MEASURE.TIKTOK_SPEND, MEASURE.TIKTOK_CTR],
     },
-    [MEASURE.TIKTOK_CPM]: {
-        title: 'TikTok CPM',
-        description: 'The cost per thousand impressions of your TikTok ads.',
-        shortTitle: 'CPM',
-        tooltip: 'How much you pay for every 1,000 times your TikTok ad is shown. Lower CPM means your budget reaches more people.',
-        formulaDisplay: 'Ad Spend ÷ Impressions × 1,000',
-        formula: 'spend / impressions * 1000',
-        relatedMeasures: [MEASURE.TIKTOK_SPEND, MEASURE.TIKTOK_IMPRESSIONS],
-        sumPrefix: '$',
-        sumSuffix: '',
-        avgPrefix: '$',
-        avgSuffix: '',
+    [MEASURE.TIKTOK_CTR]: {
+        title: 'TikTok CTR',
+        shortTitle: 'CTR',
+        description: 'The percentage of impressions that resulted in clicks.',
+        tooltip: 'How often people click your ad after seeing it. Higher CTR signals more engaging creative or targeting.',
+        formulaDisplay: 'Clicks ÷ Impressions × 100',
+        formula: 'clicks / impressions * 100',
+        sumPrefix: '',
+        sumSuffix: '%',
+        avgPrefix: '',
+        avgSuffix: '%',
         icon: MEASURE_ICON.TIKTOK,
-        measure: MEASURE.TIKTOK_CPM,
+        measure: MEASURE.TIKTOK_CTR,
         category: MEASURE_CATEGORY.TIKTOK_ADS,
-        subcategory: MEASURE_SUBCATEGORY.TIKTOK_AUDIENCE,
-        valueType: MeasureValueType.CURRENCY,
+        subcategory: MEASURE_SUBCATEGORY.TIKTOK_CLICKS,
+        valueType: MeasureValueType.PERCENTAGE,
         decimalPlaces: 2,
-        useCompactNotation: true,
+        useCompactNotation: false,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.TIKTOK_CLICKS, MEASURE.TIKTOK_IMPRESSIONS],
     },
     [MEASURE.TIKTOK_PURCHASES]: {
         title: 'TikTok Purchases',
         description: 'The number of purchases attributed to your TikTok ads.',
-        tooltip: 'Total conversions reported by TikTok as purchases driven by your ads (web + TikTok Shop).',
-        relatedMeasures: [MEASURE.TIKTOK_PURCHASES_VALUE, MEASURE.TIKTOK_ROAS, MEASURE.TIKTOK_CPA],
+        tooltip: 'How many completed purchases TikTok attributes to your ads, including web and TikTok Shop conversions.',
         sumPrefix: '',
         sumSuffix: '',
         avgPrefix: '',
@@ -136,13 +137,13 @@ export const TIKTOK_MEASURES_MAP = {
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.TIKTOK_PURCHASES_VALUE, MEASURE.TIKTOK_CPA, MEASURE.TIKTOK_ROAS],
     },
     [MEASURE.TIKTOK_PURCHASES_VALUE]: {
         title: 'TikTok Purchases Value',
+        shortTitle: 'TikTok Revenue',
         description: 'The total revenue from purchases attributed to your TikTok ads.',
-        shortTitle: 'TikTok Rev.',
-        tooltip: 'Total revenue TikTok attributes to your ads based on purchase conversion events.',
-        relatedMeasures: [MEASURE.TIKTOK_PURCHASES, MEASURE.TIKTOK_ROAS],
+        tooltip: 'Total revenue TikTok credits to your ads. Used to calculate ROAS and evaluate campaign profitability.',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
@@ -155,15 +156,15 @@ export const TIKTOK_MEASURES_MAP = {
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.TIKTOK_PURCHASES, MEASURE.TIKTOK_ROAS, MEASURE.TIKTOK_SPEND],
     },
     [MEASURE.TIKTOK_CPA]: {
         title: 'TikTok CPA',
-        description: 'The cost per purchase conversion from your TikTok ads.',
         shortTitle: 'CPA',
-        tooltip: 'How much you spend on average to drive each purchase through TikTok. Lower is better.',
+        description: 'The cost per purchase conversion from your TikTok ads.',
+        tooltip: 'How much you spend on average for each purchase TikTok attributes to your ads. Lower is better.',
         formulaDisplay: 'Ad Spend ÷ Purchases',
         formula: 'spend / purchases',
-        relatedMeasures: [MEASURE.TIKTOK_SPEND, MEASURE.TIKTOK_PURCHASES, MEASURE.TIKTOK_ROAS],
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
@@ -176,15 +177,15 @@ export const TIKTOK_MEASURES_MAP = {
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.TIKTOK_PURCHASES, MEASURE.TIKTOK_ROAS, MEASURE.TIKTOK_SPEND],
     },
     [MEASURE.TIKTOK_ROAS]: {
         title: 'TikTok ROAS',
-        description: 'The return on ad spend from your TikTok ads.',
         shortTitle: 'ROAS',
-        tooltip: 'How much revenue you earn for every dollar spent on TikTok ads. A 3x ROAS means $3 in revenue per $1 spent.',
+        description: 'The return on ad spend from your TikTok ads.',
+        tooltip: 'Revenue TikTok reports per dollar spent on ads. A ROAS of 3x means $3 in attributed revenue for every $1 spent.',
         formulaDisplay: 'Purchases Value ÷ Ad Spend',
         formula: 'purchases_value / spend',
-        relatedMeasures: [MEASURE.TIKTOK_SPEND, MEASURE.TIKTOK_PURCHASES_VALUE, MEASURE.TIKTOK_CPA],
         sumPrefix: '',
         sumSuffix: 'x',
         avgPrefix: '',
@@ -197,11 +198,13 @@ export const TIKTOK_MEASURES_MAP = {
         decimalPlaces: 2,
         useCompactNotation: false,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.TIKTOK_SPEND, MEASURE.TIKTOK_PURCHASES_VALUE, MEASURE.TIKTOK_CPA],
     },
     [MEASURE.TIKTOK_VIEW_CONTENTS]: {
         title: 'TikTok View Contents',
-        description: 'The number of view content events attributed to your TikTok ads.',
-        relatedMeasures: [MEASURE.TIKTOK_VIEW_CONTENT_VALUE],
+        shortTitle: 'View Content',
+        description: 'The number of product or content page views attributed to your TikTok ads.',
+        tooltip: 'How many times visitors viewed a product detail page after clicking your ad. A top-of-funnel engagement signal.',
         sumPrefix: '',
         sumSuffix: '',
         avgPrefix: '',
@@ -214,28 +217,53 @@ export const TIKTOK_MEASURES_MAP = {
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.TIKTOK_VIEW_CONTENTS_COST, MEASURE.TIKTOK_ADD_TO_CARTS, MEASURE.TIKTOK_PURCHASES],
     },
-    [MEASURE.TIKTOK_VIEW_CONTENT_VALUE]: {
-        title: 'TikTok View Content Value',
-        description: 'The total value of view content events attributed to your TikTok ads.',
-        relatedMeasures: [MEASURE.TIKTOK_VIEW_CONTENTS],
+    [MEASURE.TIKTOK_VIEW_CONTENTS_VALUE]: {
+        title: 'TikTok View Contents Value',
+        shortTitle: 'View Content Value',
+        description: 'The total value of products viewed from your TikTok ads.',
+        tooltip: 'Combined catalog value of all product pages viewed by visitors from your TikTok ads.',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
         avgSuffix: '',
         icon: MEASURE_ICON.TIKTOK,
-        measure: MEASURE.TIKTOK_VIEW_CONTENT_VALUE,
+        measure: MEASURE.TIKTOK_VIEW_CONTENTS_VALUE,
         category: MEASURE_CATEGORY.TIKTOK_ADS,
         subcategory: MEASURE_SUBCATEGORY.TIKTOK_CONVERSIONS,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.TIKTOK_VIEW_CONTENTS, MEASURE.TIKTOK_ADD_TO_CARTS_VALUE],
+    },
+    [MEASURE.TIKTOK_VIEW_CONTENTS_COST]: {
+        title: 'TikTok Cost per View Content',
+        shortTitle: 'Cost/View Content',
+        description: 'The cost per product or content page view from your TikTok ads.',
+        tooltip: 'Average spend per product page view. Useful for optimizing top-of-funnel traffic cost.',
+        formulaDisplay: 'Ad Spend ÷ View Contents',
+        formula: 'spend / view_contents',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: MEASURE_ICON.TIKTOK,
+        measure: MEASURE.TIKTOK_VIEW_CONTENTS_COST,
+        category: MEASURE_CATEGORY.TIKTOK_ADS,
+        subcategory: MEASURE_SUBCATEGORY.TIKTOK_CONVERSIONS,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.TIKTOK_VIEW_CONTENTS, MEASURE.TIKTOK_ADD_TO_CARTS_COST],
     },
     [MEASURE.TIKTOK_ADD_TO_CARTS]: {
         title: 'TikTok Add to Carts',
-        description: 'The number of add to cart events attributed to your TikTok ads.',
-        relatedMeasures: [MEASURE.TIKTOK_ADD_TO_CART_VALUE],
+        shortTitle: 'Add to Cart',
+        description: 'The number of add to cart actions attributed to your TikTok ads.',
+        tooltip: 'How many times shoppers added items to their cart after engaging with your ad. A mid-funnel purchase intent signal.',
         sumPrefix: '',
         sumSuffix: '',
         avgPrefix: '',
@@ -248,27 +276,53 @@ export const TIKTOK_MEASURES_MAP = {
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.TIKTOK_ADD_TO_CARTS_COST, MEASURE.TIKTOK_INITIATE_CHECKOUTS, MEASURE.TIKTOK_PURCHASES],
+    },
+    [MEASURE.TIKTOK_ADD_TO_CARTS_VALUE]: {
+        title: 'TikTok Add to Carts Value',
+        shortTitle: 'Cart Value',
+        description: 'The total value of products added to cart from your TikTok ads.',
+        tooltip: 'Combined value of all items added to carts by visitors from your TikTok ads.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: MEASURE_ICON.TIKTOK,
+        measure: MEASURE.TIKTOK_ADD_TO_CARTS_VALUE,
+        category: MEASURE_CATEGORY.TIKTOK_ADS,
+        subcategory: MEASURE_SUBCATEGORY.TIKTOK_CONVERSIONS,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.TIKTOK_ADD_TO_CARTS, MEASURE.TIKTOK_PURCHASES_VALUE],
     },
-    [MEASURE.TIKTOK_ADD_TO_CART_VALUE]: {
-        title: 'TikTok Add to Cart Value',
-        description: 'The total value of add to cart events attributed to your TikTok ads.',
-        relatedMeasures: [MEASURE.TIKTOK_ADD_TO_CARTS],
+    [MEASURE.TIKTOK_ADD_TO_CARTS_COST]: {
+        title: 'TikTok Cost per Add to Cart',
+        shortTitle: 'Cost/Add to Cart',
+        description: 'The cost per add to cart action from your TikTok ads.',
+        tooltip: 'Average spend per add-to-cart event. Helps gauge how efficiently your ads drive purchase intent.',
+        formulaDisplay: 'Ad Spend ÷ Add to Carts',
+        formula: 'spend / add_to_carts',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
         avgSuffix: '',
         icon: MEASURE_ICON.TIKTOK,
-        measure: MEASURE.TIKTOK_ADD_TO_CART_VALUE,
+        measure: MEASURE.TIKTOK_ADD_TO_CARTS_COST,
         category: MEASURE_CATEGORY.TIKTOK_ADS,
         subcategory: MEASURE_SUBCATEGORY.TIKTOK_CONVERSIONS,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.TIKTOK_ADD_TO_CARTS, MEASURE.TIKTOK_CPA, MEASURE.TIKTOK_INITIATE_CHECKOUTS_COST],
     },
     [MEASURE.TIKTOK_INITIATE_CHECKOUTS]: {
         title: 'TikTok Initiate Checkouts',
-        description: 'The number of initiate checkout events attributed to your TikTok ads.',
+        shortTitle: 'Checkouts',
+        description: 'The number of checkout initiations attributed to your TikTok ads.',
+        tooltip: 'How many shoppers started the checkout process after engaging with your ad. A strong bottom-of-funnel conversion signal.',
         sumPrefix: '',
         sumSuffix: '',
         avgPrefix: '',
@@ -281,11 +335,33 @@ export const TIKTOK_MEASURES_MAP = {
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.TIKTOK_INITIATE_CHECKOUTS_COST, MEASURE.TIKTOK_PURCHASES, MEASURE.TIKTOK_ADD_TO_CARTS],
+    },
+    [MEASURE.TIKTOK_INITIATE_CHECKOUTS_COST]: {
+        title: 'TikTok Cost per Initiate Checkout',
+        shortTitle: 'Cost/Checkout',
+        description: 'The cost per checkout initiation from your TikTok ads.',
+        tooltip: 'Average spend per checkout started. A lower figure indicates efficient bottom-of-funnel performance.',
+        formulaDisplay: 'Ad Spend ÷ Initiate Checkouts',
+        formula: 'spend / initiate_checkouts',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: MEASURE_ICON.TIKTOK,
+        measure: MEASURE.TIKTOK_INITIATE_CHECKOUTS_COST,
+        category: MEASURE_CATEGORY.TIKTOK_ADS,
+        subcategory: MEASURE_SUBCATEGORY.TIKTOK_CONVERSIONS,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.TIKTOK_INITIATE_CHECKOUTS, MEASURE.TIKTOK_CPA, MEASURE.TIKTOK_ADD_TO_CARTS_COST],
     },
     [MEASURE.TIKTOK_LEADS]: {
         title: 'TikTok Leads',
-        description: 'The number of lead events attributed to your TikTok ads.',
-        relatedMeasures: [MEASURE.TIKTOK_LEAD_VALUE, MEASURE.TIKTOK_CPL],
+        description: 'The number of leads generated from your TikTok ads.',
+        tooltip: 'How many people submitted a lead form or completed a lead event from your TikTok ads.',
         sumPrefix: '',
         sumSuffix: '',
         avgPrefix: '',
@@ -298,48 +374,172 @@ export const TIKTOK_MEASURES_MAP = {
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.TIKTOK_LEADS_COST, MEASURE.TIKTOK_LEADS_VALUE, MEASURE.TIKTOK_PURCHASES],
     },
-    [MEASURE.TIKTOK_LEAD_VALUE]: {
-        title: 'TikTok Lead Value',
-        description: 'The total value of lead events attributed to your TikTok ads.',
-        relatedMeasures: [MEASURE.TIKTOK_LEADS],
+    [MEASURE.TIKTOK_LEADS_VALUE]: {
+        title: 'TikTok Leads Value',
+        shortTitle: 'Lead Value',
+        description: 'The total value of leads generated from your TikTok ads.',
+        tooltip: 'Combined assigned value of all leads generated via TikTok ads.',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
         avgSuffix: '',
         icon: MEASURE_ICON.TIKTOK,
-        measure: MEASURE.TIKTOK_LEAD_VALUE,
+        measure: MEASURE.TIKTOK_LEADS_VALUE,
         category: MEASURE_CATEGORY.TIKTOK_ADS,
         subcategory: MEASURE_SUBCATEGORY.TIKTOK_CONVERSIONS,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.TIKTOK_LEADS, MEASURE.TIKTOK_LEADS_COST],
     },
-    [MEASURE.TIKTOK_CPL]: {
+    [MEASURE.TIKTOK_LEADS_COST]: {
         title: 'TikTok Cost per Lead',
-        description: 'The cost per lead from your TikTok ads.',
         shortTitle: 'CPL',
-        tooltip: 'How much you spend on average to drive each lead through TikTok. Lower is better.',
+        description: 'The cost per lead generated from your TikTok ads.',
+        tooltip: 'Average spend per lead from TikTok ads. Key metric for lead generation campaigns.',
         formulaDisplay: 'Ad Spend ÷ Leads',
         formula: 'spend / leads',
-        relatedMeasures: [MEASURE.TIKTOK_SPEND, MEASURE.TIKTOK_LEADS],
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
         avgSuffix: '',
         icon: MEASURE_ICON.TIKTOK,
-        measure: MEASURE.TIKTOK_CPL,
+        measure: MEASURE.TIKTOK_LEADS_COST,
         category: MEASURE_CATEGORY.TIKTOK_ADS,
-        subcategory: MEASURE_SUBCATEGORY.TIKTOK_EFFICIENCY,
+        subcategory: MEASURE_SUBCATEGORY.TIKTOK_CONVERSIONS,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.TIKTOK_LEADS, MEASURE.TIKTOK_CPA],
+    },
+    [MEASURE.TIKTOK_APP_INSTALLS]: {
+        title: 'TikTok App Installs',
+        description: 'The number of app installs from your TikTok ads.',
+        tooltip: 'How many people installed your app after engaging with your TikTok ad.',
+        sumPrefix: '',
+        sumSuffix: '',
+        avgPrefix: '',
+        avgSuffix: '',
+        icon: MEASURE_ICON.TIKTOK,
+        measure: MEASURE.TIKTOK_APP_INSTALLS,
+        category: MEASURE_CATEGORY.TIKTOK_ADS,
+        subcategory: MEASURE_SUBCATEGORY.TIKTOK_CONVERSIONS,
+        valueType: MeasureValueType.NUMBER,
+        decimalPlaces: 0,
+        useCompactNotation: false,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.TIKTOK_APP_INSTALLS_COST, MEASURE.TIKTOK_COMPLETE_REGISTRATIONS],
+    },
+    [MEASURE.TIKTOK_APP_INSTALLS_COST]: {
+        title: 'TikTok Cost per App Install',
+        shortTitle: 'CPI',
+        description: 'The cost per app install from your TikTok ads.',
+        tooltip: 'Average spend per app install from TikTok ads. The primary efficiency metric for app install campaigns.',
+        formulaDisplay: 'Ad Spend ÷ App Installs',
+        formula: 'spend / app_installs',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: MEASURE_ICON.TIKTOK,
+        measure: MEASURE.TIKTOK_APP_INSTALLS_COST,
+        category: MEASURE_CATEGORY.TIKTOK_ADS,
+        subcategory: MEASURE_SUBCATEGORY.TIKTOK_CONVERSIONS,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.TIKTOK_APP_INSTALLS, MEASURE.TIKTOK_CPA],
+    },
+    [MEASURE.TIKTOK_COMPLETE_REGISTRATIONS]: {
+        title: 'TikTok Completed Registrations',
+        shortTitle: 'Registrations',
+        description: 'The number of completed registrations from your TikTok ads.',
+        tooltip: 'How many people completed a registration form or sign-up flow after engaging with your TikTok ad.',
+        sumPrefix: '',
+        sumSuffix: '',
+        avgPrefix: '',
+        avgSuffix: '',
+        icon: MEASURE_ICON.TIKTOK,
+        measure: MEASURE.TIKTOK_COMPLETE_REGISTRATIONS,
+        category: MEASURE_CATEGORY.TIKTOK_ADS,
+        subcategory: MEASURE_SUBCATEGORY.TIKTOK_CONVERSIONS,
+        valueType: MeasureValueType.NUMBER,
+        decimalPlaces: 0,
+        useCompactNotation: false,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.TIKTOK_COMPLETE_REGISTRATIONS_COST, MEASURE.TIKTOK_LEADS],
+    },
+    [MEASURE.TIKTOK_COMPLETE_REGISTRATIONS_COST]: {
+        title: 'TikTok Cost per Completed Registration',
+        shortTitle: 'Cost/Registration',
+        description: 'The cost per completed registration from your TikTok ads.',
+        tooltip: 'Average spend per completed registration from TikTok ads.',
+        formulaDisplay: 'Ad Spend ÷ Completed Registrations',
+        formula: 'spend / complete_registrations',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: MEASURE_ICON.TIKTOK,
+        measure: MEASURE.TIKTOK_COMPLETE_REGISTRATIONS_COST,
+        category: MEASURE_CATEGORY.TIKTOK_ADS,
+        subcategory: MEASURE_SUBCATEGORY.TIKTOK_CONVERSIONS,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.TIKTOK_COMPLETE_REGISTRATIONS, MEASURE.TIKTOK_LEADS_COST],
+    },
+    [MEASURE.TIKTOK_ADD_TO_WISHLISTS]: {
+        title: 'TikTok Add to Wishlists',
+        shortTitle: 'Wishlists',
+        description: 'The number of add to wishlist actions attributed to your TikTok ads.',
+        tooltip: 'How many times shoppers saved items to their wishlist after engaging with your ad. Signals future purchase intent.',
+        sumPrefix: '',
+        sumSuffix: '',
+        avgPrefix: '',
+        avgSuffix: '',
+        icon: MEASURE_ICON.TIKTOK,
+        measure: MEASURE.TIKTOK_ADD_TO_WISHLISTS,
+        category: MEASURE_CATEGORY.TIKTOK_ADS,
+        subcategory: MEASURE_SUBCATEGORY.TIKTOK_CONVERSIONS,
+        valueType: MeasureValueType.NUMBER,
+        decimalPlaces: 0,
+        useCompactNotation: false,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.TIKTOK_ADD_TO_WISHLISTS_COST, MEASURE.TIKTOK_ADD_TO_CARTS],
+    },
+    [MEASURE.TIKTOK_ADD_TO_WISHLISTS_COST]: {
+        title: 'TikTok Cost per Add to Wishlist',
+        shortTitle: 'Cost/Wishlist',
+        description: 'The cost per add to wishlist action from your TikTok ads.',
+        tooltip: 'Average spend per wishlist add from your TikTok ads.',
+        formulaDisplay: 'Ad Spend ÷ Add to Wishlists',
+        formula: 'spend / add_to_wishlists',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: MEASURE_ICON.TIKTOK,
+        measure: MEASURE.TIKTOK_ADD_TO_WISHLISTS_COST,
+        category: MEASURE_CATEGORY.TIKTOK_ADS,
+        subcategory: MEASURE_SUBCATEGORY.TIKTOK_CONVERSIONS,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.TIKTOK_ADD_TO_WISHLISTS, MEASURE.TIKTOK_ADD_TO_CARTS_COST],
     },
     [MEASURE.TIKTOK_LANDING_PAGE_VIEWS]: {
         title: 'TikTok Landing Page Views',
-        description: 'The number of landing page views from your TikTok ads.',
+        shortTitle: 'LP Views',
+        description: 'The number of times your landing page loaded after people clicked your ads.',
+        tooltip: 'How many people fully loaded your landing page after clicking. Lower than clicks indicates drop-off before the page loaded.',
         sumPrefix: '',
         sumSuffix: '',
         avgPrefix: '',
@@ -350,15 +550,42 @@ export const TIKTOK_MEASURES_MAP = {
         subcategory: MEASURE_SUBCATEGORY.TIKTOK_CLICKS,
         valueType: MeasureValueType.NUMBER,
         decimalPlaces: 0,
+        useCompactNotation: false,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [
+            MEASURE.TIKTOK_LANDING_PAGE_VIEWS_COST,
+            MEASURE.TIKTOK_LANDING_PAGE_VIEW_RATE,
+            MEASURE.TIKTOK_CLICKS,
+        ],
+    },
+    [MEASURE.TIKTOK_LANDING_PAGE_VIEWS_COST]: {
+        title: 'TikTok Cost per Landing Page View',
+        shortTitle: 'Cost/LP View',
+        description: 'The cost per landing page view from your TikTok ads.',
+        tooltip: 'Average spend per landing page load. A more reliable traffic metric than clicks alone.',
+        formulaDisplay: 'Ad Spend ÷ Landing Page Views',
+        formula: 'spend / landing_page_views',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: MEASURE_ICON.TIKTOK,
+        measure: MEASURE.TIKTOK_LANDING_PAGE_VIEWS_COST,
+        category: MEASURE_CATEGORY.TIKTOK_ADS,
+        subcategory: MEASURE_SUBCATEGORY.TIKTOK_CLICKS,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.TIKTOK_LANDING_PAGE_VIEWS, MEASURE.TIKTOK_CPC],
     },
     [MEASURE.TIKTOK_LANDING_PAGE_VIEW_RATE]: {
         title: 'TikTok Landing Page View Rate',
-        description: 'The percentage of impressions that resulted in a landing page view.',
+        shortTitle: 'LP View Rate',
+        description: 'The percentage of impressions that resulted in landing page loads.',
+        tooltip: 'Share of impressions that actually loaded your landing page. Low rates suggest slow load times or bounce issues.',
         formulaDisplay: 'Landing Page Views ÷ Impressions × 100',
         formula: 'landing_page_views / impressions * 100',
-        relatedMeasures: [MEASURE.TIKTOK_LANDING_PAGE_VIEWS, MEASURE.TIKTOK_IMPRESSIONS],
         sumPrefix: '',
         sumSuffix: '%',
         avgPrefix: '',
@@ -371,10 +598,12 @@ export const TIKTOK_MEASURES_MAP = {
         decimalPlaces: 2,
         useCompactNotation: false,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.TIKTOK_LANDING_PAGE_VIEWS, MEASURE.TIKTOK_IMPRESSIONS],
     },
     [MEASURE.TIKTOK_VIDEO_PLAYS]: {
         title: 'TikTok Video Plays',
-        description: 'The number of times your TikTok video ads started playing.',
+        description: 'The number of video plays on your TikTok ads.',
+        tooltip: 'Total times your video started playing, including auto-plays. Higher than views due to very short watches being excluded from "views".',
         sumPrefix: '',
         sumSuffix: '',
         avgPrefix: '',
@@ -385,12 +614,14 @@ export const TIKTOK_MEASURES_MAP = {
         subcategory: MEASURE_SUBCATEGORY.TIKTOK_VIDEO,
         valueType: MeasureValueType.NUMBER,
         decimalPlaces: 0,
-        useCompactNotation: true,
+        useCompactNotation: false,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.TIKTOK_VIDEO_VIEWS],
     },
     [MEASURE.TIKTOK_VIDEO_VIEWS]: {
         title: 'TikTok Video Views',
-        description: 'The number of 6-second video views on your TikTok ads.',
+        description: 'The number of video views on your TikTok ads.',
+        tooltip: 'How many times your video ad was watched for at least 6 seconds (TikTok\'s default view threshold).',
         sumPrefix: '',
         sumSuffix: '',
         avgPrefix: '',
@@ -401,12 +632,36 @@ export const TIKTOK_MEASURES_MAP = {
         subcategory: MEASURE_SUBCATEGORY.TIKTOK_VIDEO,
         valueType: MeasureValueType.NUMBER,
         decimalPlaces: 0,
+        useCompactNotation: false,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.TIKTOK_VIDEO_VIEWS_COST, MEASURE.TIKTOK_VIDEO_PLAYS, MEASURE.TIKTOK_VIDEO_THRUPLAYS],
+    },
+    [MEASURE.TIKTOK_VIDEO_VIEWS_COST]: {
+        title: 'TikTok Cost per Video View',
+        shortTitle: 'Cost/Video View',
+        description: 'The cost per video view on your TikTok ads.',
+        tooltip: 'Average spend per 6-second video view. The standard cost metric for video awareness campaigns.',
+        formulaDisplay: 'Ad Spend ÷ Video Views',
+        formula: 'spend / video_views',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: MEASURE_ICON.TIKTOK,
+        measure: MEASURE.TIKTOK_VIDEO_VIEWS_COST,
+        category: MEASURE_CATEGORY.TIKTOK_ADS,
+        subcategory: MEASURE_SUBCATEGORY.TIKTOK_VIDEO,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.TIKTOK_VIDEO_VIEWS, MEASURE.TIKTOK_VIDEO_VIEWS_THRUPLAY_COST],
     },
     [MEASURE.TIKTOK_VIDEO_VIEWS_15S]: {
-        title: 'TikTok 15-Second Focused Views',
-        description: 'The number of 15-second focused views on your TikTok video ads.',
+        title: 'TikTok 15-Second Video Views',
+        shortTitle: '15s Video Views',
+        description: 'The number of times your video ads were watched for at least 15 seconds.',
+        tooltip: 'Views where the viewer watched at least 15 continuous seconds. Indicates deeper engagement than the 6-second threshold.',
         sumPrefix: '',
         sumSuffix: '',
         avgPrefix: '',
@@ -417,12 +672,15 @@ export const TIKTOK_MEASURES_MAP = {
         subcategory: MEASURE_SUBCATEGORY.TIKTOK_VIDEO,
         valueType: MeasureValueType.NUMBER,
         decimalPlaces: 0,
-        useCompactNotation: true,
+        useCompactNotation: false,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.TIKTOK_VIDEO_VIEWS, MEASURE.TIKTOK_VIDEO_THRUPLAYS],
     },
     [MEASURE.TIKTOK_VIDEO_THRUPLAYS]: {
-        title: 'TikTok Thruplays',
-        description: 'The number of complete video views on your TikTok ads.',
+        title: 'TikTok Video Thruplay Views',
+        shortTitle: 'Thruplay Views',
+        description: 'The number of videos watched to completion.',
+        tooltip: 'Views where the viewer watched your video to completion. The recommended metric for video campaign optimization.',
         sumPrefix: '',
         sumSuffix: '',
         avgPrefix: '',
@@ -433,12 +691,40 @@ export const TIKTOK_MEASURES_MAP = {
         subcategory: MEASURE_SUBCATEGORY.TIKTOK_VIDEO,
         valueType: MeasureValueType.NUMBER,
         decimalPlaces: 0,
+        useCompactNotation: false,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [
+            MEASURE.TIKTOK_VIDEO_VIEWS_THRUPLAY_COST,
+            MEASURE.TIKTOK_VIDEO_P100_WATCHED,
+            MEASURE.TIKTOK_VIDEO_VIEWS_15S,
+        ],
+    },
+    [MEASURE.TIKTOK_VIDEO_VIEWS_THRUPLAY_COST]: {
+        title: 'TikTok Cost per Video Thruplay',
+        shortTitle: 'Cost/Thruplay',
+        description: 'The cost per video watched to completion.',
+        tooltip: 'Average spend per Thruplay view. The standard efficiency metric when optimizing for video completion campaigns.',
+        formulaDisplay: 'Ad Spend ÷ Thruplay Views',
+        formula: 'spend / video_thruplays',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: MEASURE_ICON.TIKTOK,
+        measure: MEASURE.TIKTOK_VIDEO_VIEWS_THRUPLAY_COST,
+        category: MEASURE_CATEGORY.TIKTOK_ADS,
+        subcategory: MEASURE_SUBCATEGORY.TIKTOK_VIDEO,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.TIKTOK_VIDEO_THRUPLAYS, MEASURE.TIKTOK_VIDEO_VIEWS_COST],
     },
     [MEASURE.TIKTOK_VIDEO_P25_WATCHED]: {
-        title: 'TikTok Video 25% Watched',
-        description: 'The number of times your TikTok video was watched to 25% of its length.',
+        title: 'TikTok Video 25% Completion Views',
+        shortTitle: 'Video 25% Views',
+        description: 'The number of times your video ads were watched to at least 25% completion.',
+        tooltip: 'Views where the audience watched at least a quarter of your video. Part of the completion rate funnel.',
         sumPrefix: '',
         sumSuffix: '',
         avgPrefix: '',
@@ -449,12 +735,15 @@ export const TIKTOK_MEASURES_MAP = {
         subcategory: MEASURE_SUBCATEGORY.TIKTOK_VIDEO,
         valueType: MeasureValueType.NUMBER,
         decimalPlaces: 0,
-        useCompactNotation: true,
+        useCompactNotation: false,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.TIKTOK_VIDEO_P50_WATCHED, MEASURE.TIKTOK_VIDEO_VIEWS],
     },
     [MEASURE.TIKTOK_VIDEO_P50_WATCHED]: {
-        title: 'TikTok Video 50% Watched',
-        description: 'The number of times your TikTok video was watched to 50% of its length.',
+        title: 'TikTok Video 50% Completion Views',
+        shortTitle: 'Video 50% Views',
+        description: 'The number of times your video ads were watched to at least 50% completion.',
+        tooltip: 'Views where the audience watched at least half of your video. Indicates moderate viewing engagement.',
         sumPrefix: '',
         sumSuffix: '',
         avgPrefix: '',
@@ -465,12 +754,15 @@ export const TIKTOK_MEASURES_MAP = {
         subcategory: MEASURE_SUBCATEGORY.TIKTOK_VIDEO,
         valueType: MeasureValueType.NUMBER,
         decimalPlaces: 0,
-        useCompactNotation: true,
+        useCompactNotation: false,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.TIKTOK_VIDEO_P25_WATCHED, MEASURE.TIKTOK_VIDEO_P75_WATCHED],
     },
     [MEASURE.TIKTOK_VIDEO_P75_WATCHED]: {
-        title: 'TikTok Video 75% Watched',
-        description: 'The number of times your TikTok video was watched to 75% of its length.',
+        title: 'TikTok Video 75% Completion Views',
+        shortTitle: 'Video 75% Views',
+        description: 'The number of times your video ads were watched to at least 75% completion.',
+        tooltip: 'Views where the audience watched at least three quarters of your video. Signals strong content retention.',
         sumPrefix: '',
         sumSuffix: '',
         avgPrefix: '',
@@ -481,12 +773,15 @@ export const TIKTOK_MEASURES_MAP = {
         subcategory: MEASURE_SUBCATEGORY.TIKTOK_VIDEO,
         valueType: MeasureValueType.NUMBER,
         decimalPlaces: 0,
-        useCompactNotation: true,
+        useCompactNotation: false,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.TIKTOK_VIDEO_P50_WATCHED, MEASURE.TIKTOK_VIDEO_P100_WATCHED],
     },
     [MEASURE.TIKTOK_VIDEO_P100_WATCHED]: {
-        title: 'TikTok Video 100% Watched',
-        description: 'The number of times your TikTok video was watched to completion.',
+        title: 'TikTok Video Completions',
+        shortTitle: 'Video Completions',
+        description: 'The number of times your video ads were watched to 100% completion.',
+        tooltip: 'Views where the audience watched your entire video from start to finish. The strongest video engagement signal.',
         sumPrefix: '',
         sumSuffix: '',
         avgPrefix: '',
@@ -497,13 +792,14 @@ export const TIKTOK_MEASURES_MAP = {
         subcategory: MEASURE_SUBCATEGORY.TIKTOK_VIDEO,
         valueType: MeasureValueType.NUMBER,
         decimalPlaces: 0,
-        useCompactNotation: true,
+        useCompactNotation: false,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.TIKTOK_VIDEO_P75_WATCHED, MEASURE.TIKTOK_VIDEO_THRUPLAYS],
     },
     [MEASURE.TIKTOK_ENGAGEMENTS]: {
         title: 'TikTok Engagements',
-        description: 'The total number of engagements (likes + comments + shares) on your TikTok ads.',
-        relatedMeasures: [MEASURE.TIKTOK_LIKES, MEASURE.TIKTOK_COMMENTS, MEASURE.TIKTOK_SHARES],
+        description: 'The total interactions with your TikTok ads (likes, comments, shares).',
+        tooltip: 'All social interactions on your ad including likes, comments, and shares. High engagement signals resonant creative.',
         sumPrefix: '',
         sumSuffix: '',
         avgPrefix: '',
@@ -514,15 +810,43 @@ export const TIKTOK_MEASURES_MAP = {
         subcategory: MEASURE_SUBCATEGORY.TIKTOK_ENGAGEMENT,
         valueType: MeasureValueType.NUMBER,
         decimalPlaces: 0,
+        useCompactNotation: false,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [
+            MEASURE.TIKTOK_ENGAGEMENTS_COST,
+            MEASURE.TIKTOK_ENGAGEMENT_RATE,
+            MEASURE.TIKTOK_LIKES,
+            MEASURE.TIKTOK_SHARES,
+        ],
+    },
+    [MEASURE.TIKTOK_ENGAGEMENTS_COST]: {
+        title: 'TikTok Cost per Engagement',
+        shortTitle: 'Cost/Engagement',
+        description: 'The cost per engagement on your TikTok ads.',
+        tooltip: 'Average spend per social interaction. Useful for evaluating brand awareness and community-building campaigns.',
+        formulaDisplay: 'Ad Spend ÷ Engagements',
+        formula: 'spend / engagements',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: MEASURE_ICON.TIKTOK,
+        measure: MEASURE.TIKTOK_ENGAGEMENTS_COST,
+        category: MEASURE_CATEGORY.TIKTOK_ADS,
+        subcategory: MEASURE_SUBCATEGORY.TIKTOK_ENGAGEMENT,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.TIKTOK_ENGAGEMENTS, MEASURE.TIKTOK_ENGAGEMENT_RATE],
     },
     [MEASURE.TIKTOK_ENGAGEMENT_RATE]: {
         title: 'TikTok Engagement Rate',
-        description: 'The percentage of impressions that resulted in an engagement.',
+        shortTitle: 'Engagement Rate',
+        description: 'The percentage of people who engaged with your TikTok ads after seeing them.',
+        tooltip: 'Share of people who interacted with your ad after seeing it. Higher rates indicate more compelling content.',
         formulaDisplay: 'Engagements ÷ Impressions × 100',
         formula: 'engagements / impressions * 100',
-        relatedMeasures: [MEASURE.TIKTOK_ENGAGEMENTS, MEASURE.TIKTOK_IMPRESSIONS],
         sumPrefix: '',
         sumSuffix: '%',
         avgPrefix: '',
@@ -535,10 +859,12 @@ export const TIKTOK_MEASURES_MAP = {
         decimalPlaces: 2,
         useCompactNotation: false,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.TIKTOK_ENGAGEMENTS, MEASURE.TIKTOK_ENGAGEMENTS_COST],
     },
     [MEASURE.TIKTOK_LIKES]: {
         title: 'TikTok Likes',
         description: 'The number of likes on your TikTok ads.',
+        tooltip: 'Total likes on your ad. Likes are a basic positive engagement signal.',
         sumPrefix: '',
         sumSuffix: '',
         avgPrefix: '',
@@ -549,12 +875,14 @@ export const TIKTOK_MEASURES_MAP = {
         subcategory: MEASURE_SUBCATEGORY.TIKTOK_ENGAGEMENT,
         valueType: MeasureValueType.NUMBER,
         decimalPlaces: 0,
-        useCompactNotation: true,
+        useCompactNotation: false,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.TIKTOK_ENGAGEMENTS, MEASURE.TIKTOK_COMMENTS, MEASURE.TIKTOK_SHARES],
     },
     [MEASURE.TIKTOK_COMMENTS]: {
         title: 'TikTok Comments',
         description: 'The number of comments on your TikTok ads.',
+        tooltip: 'Total comments left on your ad. Comments often indicate strong opinions or questions about your product.',
         sumPrefix: '',
         sumSuffix: '',
         avgPrefix: '',
@@ -565,12 +893,14 @@ export const TIKTOK_MEASURES_MAP = {
         subcategory: MEASURE_SUBCATEGORY.TIKTOK_ENGAGEMENT,
         valueType: MeasureValueType.NUMBER,
         decimalPlaces: 0,
-        useCompactNotation: true,
+        useCompactNotation: false,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.TIKTOK_ENGAGEMENTS, MEASURE.TIKTOK_LIKES, MEASURE.TIKTOK_SHARES],
     },
     [MEASURE.TIKTOK_SHARES]: {
         title: 'TikTok Shares',
-        description: 'The number of shares on your TikTok ads.',
+        description: 'The number of times your TikTok ads were shared.',
+        tooltip: 'How many times people shared your ad. Shares extend organic reach at no extra cost.',
         sumPrefix: '',
         sumSuffix: '',
         avgPrefix: '',
@@ -581,77 +911,9 @@ export const TIKTOK_MEASURES_MAP = {
         subcategory: MEASURE_SUBCATEGORY.TIKTOK_ENGAGEMENT,
         valueType: MeasureValueType.NUMBER,
         decimalPlaces: 0,
-        useCompactNotation: true,
-        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-    },
-    [MEASURE.TIKTOK_CPE]: {
-        title: 'TikTok Cost per Engagement',
-        description: 'The cost per engagement on your TikTok ads.',
-        shortTitle: 'CPE',
-        tooltip: 'How much you spend on average to drive each engagement through TikTok.',
-        formulaDisplay: 'Ad Spend ÷ Engagements',
-        formula: 'spend / engagements',
-        relatedMeasures: [MEASURE.TIKTOK_SPEND, MEASURE.TIKTOK_ENGAGEMENTS],
-        sumPrefix: '$',
-        sumSuffix: '',
-        avgPrefix: '$',
-        avgSuffix: '',
-        icon: MEASURE_ICON.TIKTOK,
-        measure: MEASURE.TIKTOK_CPE,
-        category: MEASURE_CATEGORY.TIKTOK_ADS,
-        subcategory: MEASURE_SUBCATEGORY.TIKTOK_EFFICIENCY,
-        valueType: MeasureValueType.CURRENCY,
-        decimalPlaces: 2,
-        useCompactNotation: true,
-        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-    },
-    [MEASURE.TIKTOK_APP_INSTALLS]: {
-        title: 'TikTok App Installs',
-        description: 'The number of app installs attributed to your TikTok ads.',
-        sumPrefix: '',
-        sumSuffix: '',
-        avgPrefix: '',
-        avgSuffix: '',
-        icon: MEASURE_ICON.TIKTOK,
-        measure: MEASURE.TIKTOK_APP_INSTALLS,
-        category: MEASURE_CATEGORY.TIKTOK_ADS,
-        subcategory: MEASURE_SUBCATEGORY.TIKTOK_CONVERSIONS,
-        valueType: MeasureValueType.NUMBER,
-        decimalPlaces: 0,
-        useCompactNotation: false,
-        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-    },
-    [MEASURE.TIKTOK_COMPLETE_REGISTRATIONS]: {
-        title: 'TikTok Complete Registrations',
-        description: 'The number of registration events attributed to your TikTok ads.',
-        sumPrefix: '',
-        sumSuffix: '',
-        avgPrefix: '',
-        avgSuffix: '',
-        icon: MEASURE_ICON.TIKTOK,
-        measure: MEASURE.TIKTOK_COMPLETE_REGISTRATIONS,
-        category: MEASURE_CATEGORY.TIKTOK_ADS,
-        subcategory: MEASURE_SUBCATEGORY.TIKTOK_CONVERSIONS,
-        valueType: MeasureValueType.NUMBER,
-        decimalPlaces: 0,
-        useCompactNotation: false,
-        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-    },
-    [MEASURE.TIKTOK_ADD_TO_WISHLISTS]: {
-        title: 'TikTok Add to Wishlists',
-        description: 'The number of add to wishlist events attributed to your TikTok ads.',
-        sumPrefix: '',
-        sumSuffix: '',
-        avgPrefix: '',
-        avgSuffix: '',
-        icon: MEASURE_ICON.TIKTOK,
-        measure: MEASURE.TIKTOK_ADD_TO_WISHLISTS,
-        category: MEASURE_CATEGORY.TIKTOK_ADS,
-        subcategory: MEASURE_SUBCATEGORY.TIKTOK_CONVERSIONS,
-        valueType: MeasureValueType.NUMBER,
-        decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.TIKTOK_ENGAGEMENTS, MEASURE.TIKTOK_LIKES, MEASURE.TIKTOK_COMMENTS],
     },
 };
 //# sourceMappingURL=tiktok-measure-definitions.js.map