@adtrackify/at-tracking-event-types 4.66.29 → 4.66.30

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Files changed (11) hide show
  1. package/dist/cjs/types/api/measures/definitions/tiktok-measure-definitions.js +444 -182
  2. package/dist/cjs/types/api/measures/definitions/tiktok-measure-definitions.js.map +1 -1
  3. package/dist/cjs/types/api/measures/measures.d.ts +14 -5
  4. package/dist/cjs/types/api/measures/measures.js +14 -5
  5. package/dist/cjs/types/api/measures/measures.js.map +1 -1
  6. package/dist/esm/types/api/measures/definitions/tiktok-measure-definitions.js +444 -182
  7. package/dist/esm/types/api/measures/definitions/tiktok-measure-definitions.js.map +1 -1
  8. package/dist/esm/types/api/measures/measures.d.ts +14 -5
  9. package/dist/esm/types/api/measures/measures.js +14 -5
  10. package/dist/esm/types/api/measures/measures.js.map +1 -1
  11. package/package.json +1 -1
package/dist/cjs/types/api/measures/definitions/tiktok-measure-definitions.js CHANGED
@@ -10,7 +10,7 @@ exports.TIKTOK_MEASURES_MAP = {
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  [measures_js_1.MEASURE.TIKTOK_SPEND]: {
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  title: 'TikTok Spend',
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  description: 'The total amount spent on your TikTok ads.',
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- tooltip: 'Total amount billed by TikTok for your ads in the selected period.',
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+ tooltip: 'Total ad budget consumed by TikTok during the selected period. This is what TikTok billed you.',
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  sumPrefix: '$',
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  sumSuffix: '',
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  avgPrefix: '$',
@@ -23,11 +23,12 @@ exports.TIKTOK_MEASURES_MAP = {
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  decimalPlaces: 2,
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  useCompactNotation: true,
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  applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
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+ relatedMeasures: [measures_js_1.MEASURE.TIKTOK_CPM, measures_js_1.MEASURE.TIKTOK_CPC, measures_js_1.MEASURE.TIKTOK_ROAS],
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  },
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  [measures_js_1.MEASURE.TIKTOK_IMPRESSIONS]: {
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  title: 'TikTok Impressions',
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  description: 'The number of times your TikTok ads were shown.',
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- tooltip: 'How many times your TikTok ads appeared in front of users.',
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+ tooltip: 'How many times your ads appeared on screen. One person can generate multiple impressions.',
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  sumPrefix: '',
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  sumSuffix: '',
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  avgPrefix: '',
@@ -38,14 +39,35 @@ exports.TIKTOK_MEASURES_MAP = {
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  subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.TIKTOK_AUDIENCE,
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  valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
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  decimalPlaces: 0,
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+ useCompactNotation: false,
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+ applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
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+ relatedMeasures: [measures_js_1.MEASURE.TIKTOK_CPM, measures_js_1.MEASURE.TIKTOK_CTR],
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+ },
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+ [measures_js_1.MEASURE.TIKTOK_CPM]: {
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+ title: 'TikTok CPM',
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+ shortTitle: 'CPM',
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+ description: 'The cost per thousand impressions of your TikTok ads.',
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+ tooltip: 'How much you pay for every 1,000 times your ad is shown. Lower CPM means cheaper reach.',
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+ formulaDisplay: 'Ad Spend ÷ Impressions × 1,000',
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+ formula: 'spend / impressions * 1000',
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+ sumPrefix: '$',
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+ sumSuffix: '',
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+ avgPrefix: '$',
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+ avgSuffix: '',
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+ icon: measure_icon_js_1.MEASURE_ICON.TIKTOK,
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+ measure: measures_js_1.MEASURE.TIKTOK_CPM,
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+ category: measure_categories_js_1.MEASURE_CATEGORY.TIKTOK_ADS,
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+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.TIKTOK_AUDIENCE,
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+ valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
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+ decimalPlaces: 2,
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  useCompactNotation: true,
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  applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
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+ relatedMeasures: [measures_js_1.MEASURE.TIKTOK_SPEND, measures_js_1.MEASURE.TIKTOK_IMPRESSIONS, measures_js_1.MEASURE.TIKTOK_CTR],
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  },
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  [measures_js_1.MEASURE.TIKTOK_CLICKS]: {
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  title: 'TikTok Clicks',
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  description: 'The number of clicks on your TikTok ads.',
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- tooltip: 'Total number of times users clicked on your TikTok ads.',
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- relatedMeasures: [measures_js_1.MEASURE.TIKTOK_CTR, measures_js_1.MEASURE.TIKTOK_CPC],
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+ tooltip: 'Total clicks on your TikTok ads, including destination clicks and other interactions.',
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  sumPrefix: '',
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  sumSuffix: '',
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  avgPrefix: '',
@@ -56,38 +78,17 @@ exports.TIKTOK_MEASURES_MAP = {
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  subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.TIKTOK_CLICKS,
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  valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
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  decimalPlaces: 0,
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- useCompactNotation: true,
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- applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
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- },
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- [measures_js_1.MEASURE.TIKTOK_CTR]: {
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- title: 'TikTok CTR',
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- description: 'The percentage of impressions that resulted in clicks.',
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- shortTitle: 'CTR',
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- tooltip: 'What percentage of people who saw your ad clicked on it. Higher CTR signals your ad is relevant and compelling.',
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- formulaDisplay: 'Clicks ÷ Impressions × 100',
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- formula: 'clicks / impressions * 100',
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- relatedMeasures: [measures_js_1.MEASURE.TIKTOK_CLICKS, measures_js_1.MEASURE.TIKTOK_IMPRESSIONS],
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- sumPrefix: '',
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- sumSuffix: '%',
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- avgPrefix: '',
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- avgSuffix: '%',
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- icon: measure_icon_js_1.MEASURE_ICON.TIKTOK,
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- measure: measures_js_1.MEASURE.TIKTOK_CTR,
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- category: measure_categories_js_1.MEASURE_CATEGORY.TIKTOK_ADS,
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- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.TIKTOK_CLICKS,
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- valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
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- decimalPlaces: 2,
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  useCompactNotation: false,
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  applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
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+ relatedMeasures: [measures_js_1.MEASURE.TIKTOK_CPC, measures_js_1.MEASURE.TIKTOK_CTR],
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  },
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  [measures_js_1.MEASURE.TIKTOK_CPC]: {
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  title: 'TikTok CPC',
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- description: 'The cost per click on your TikTok ads.',
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  shortTitle: 'CPC',
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- tooltip: 'Average amount you pay each time someone clicks your TikTok ad. Lower CPC means more traffic for your budget.',
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+ description: 'The cost per click on your TikTok ads.',
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+ tooltip: 'Average cost each time someone clicks your ad. Lower CPC means you are driving traffic more efficiently.',
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  formulaDisplay: 'Ad Spend ÷ Clicks',
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  formula: 'spend / clicks',
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- relatedMeasures: [measures_js_1.MEASURE.TIKTOK_SPEND, measures_js_1.MEASURE.TIKTOK_CLICKS],
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  sumPrefix: '$',
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  sumSuffix: '',
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  avgPrefix: '$',
@@ -100,33 +101,33 @@ exports.TIKTOK_MEASURES_MAP = {
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  decimalPlaces: 2,
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  useCompactNotation: true,
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  applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
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+ relatedMeasures: [measures_js_1.MEASURE.TIKTOK_CLICKS, measures_js_1.MEASURE.TIKTOK_SPEND, measures_js_1.MEASURE.TIKTOK_CTR],
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  },
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- [measures_js_1.MEASURE.TIKTOK_CPM]: {
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- title: 'TikTok CPM',
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- description: 'The cost per thousand impressions of your TikTok ads.',
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- shortTitle: 'CPM',
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- tooltip: 'How much you pay for every 1,000 times your TikTok ad is shown. Lower CPM means your budget reaches more people.',
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- formulaDisplay: 'Ad Spend ÷ Impressions × 1,000',
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- formula: 'spend / impressions * 1000',
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- relatedMeasures: [measures_js_1.MEASURE.TIKTOK_SPEND, measures_js_1.MEASURE.TIKTOK_IMPRESSIONS],
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- sumPrefix: '$',
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- sumSuffix: '',
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- avgPrefix: '$',
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- avgSuffix: '',
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+ [measures_js_1.MEASURE.TIKTOK_CTR]: {
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+ title: 'TikTok CTR',
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+ shortTitle: 'CTR',
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+ description: 'The percentage of impressions that resulted in clicks.',
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+ tooltip: 'How often people click your ad after seeing it. Higher CTR signals more engaging creative or targeting.',
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+ formulaDisplay: 'Clicks ÷ Impressions × 100',
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+ formula: 'clicks / impressions * 100',
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+ sumPrefix: '',
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+ sumSuffix: '%',
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+ avgPrefix: '',
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+ avgSuffix: '%',
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  icon: measure_icon_js_1.MEASURE_ICON.TIKTOK,
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- measure: measures_js_1.MEASURE.TIKTOK_CPM,
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+ measure: measures_js_1.MEASURE.TIKTOK_CTR,
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  category: measure_categories_js_1.MEASURE_CATEGORY.TIKTOK_ADS,
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- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.TIKTOK_AUDIENCE,
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- valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
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+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.TIKTOK_CLICKS,
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+ valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
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  decimalPlaces: 2,
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- useCompactNotation: true,
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+ useCompactNotation: false,
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  applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
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+ relatedMeasures: [measures_js_1.MEASURE.TIKTOK_CLICKS, measures_js_1.MEASURE.TIKTOK_IMPRESSIONS],
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  },
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  [measures_js_1.MEASURE.TIKTOK_PURCHASES]: {
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  title: 'TikTok Purchases',
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  description: 'The number of purchases attributed to your TikTok ads.',
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- tooltip: 'Total conversions reported by TikTok as purchases driven by your ads (web + TikTok Shop).',
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- relatedMeasures: [measures_js_1.MEASURE.TIKTOK_PURCHASES_VALUE, measures_js_1.MEASURE.TIKTOK_ROAS, measures_js_1.MEASURE.TIKTOK_CPA],
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+ tooltip: 'How many completed purchases TikTok attributes to your ads, including web and TikTok Shop conversions.',
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  sumPrefix: '',
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  sumSuffix: '',
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  avgPrefix: '',
@@ -139,13 +140,13 @@ exports.TIKTOK_MEASURES_MAP = {
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  decimalPlaces: 0,
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  useCompactNotation: false,
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  applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
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+ relatedMeasures: [measures_js_1.MEASURE.TIKTOK_PURCHASES_VALUE, measures_js_1.MEASURE.TIKTOK_CPA, measures_js_1.MEASURE.TIKTOK_ROAS],
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  },
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  [measures_js_1.MEASURE.TIKTOK_PURCHASES_VALUE]: {
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  title: 'TikTok Purchases Value',
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+ shortTitle: 'TikTok Revenue',
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  description: 'The total revenue from purchases attributed to your TikTok ads.',
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- shortTitle: 'TikTok Rev.',
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- tooltip: 'Total revenue TikTok attributes to your ads based on purchase conversion events.',
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- relatedMeasures: [measures_js_1.MEASURE.TIKTOK_PURCHASES, measures_js_1.MEASURE.TIKTOK_ROAS],
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+ tooltip: 'Total revenue TikTok credits to your ads. Used to calculate ROAS and evaluate campaign profitability.',
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  sumPrefix: '$',
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  sumSuffix: '',
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  avgPrefix: '$',
@@ -158,15 +159,15 @@ exports.TIKTOK_MEASURES_MAP = {
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  decimalPlaces: 2,
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  useCompactNotation: true,
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  applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
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+ relatedMeasures: [measures_js_1.MEASURE.TIKTOK_PURCHASES, measures_js_1.MEASURE.TIKTOK_ROAS, measures_js_1.MEASURE.TIKTOK_SPEND],
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  },
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  [measures_js_1.MEASURE.TIKTOK_CPA]: {
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  title: 'TikTok CPA',
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- description: 'The cost per purchase conversion from your TikTok ads.',
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  shortTitle: 'CPA',
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- tooltip: 'How much you spend on average to drive each purchase through TikTok. Lower is better.',
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+ description: 'The cost per purchase conversion from your TikTok ads.',
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+ tooltip: 'How much you spend on average for each purchase TikTok attributes to your ads. Lower is better.',
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  formulaDisplay: 'Ad Spend ÷ Purchases',
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  formula: 'spend / purchases',
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- relatedMeasures: [measures_js_1.MEASURE.TIKTOK_SPEND, measures_js_1.MEASURE.TIKTOK_PURCHASES, measures_js_1.MEASURE.TIKTOK_ROAS],
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  sumPrefix: '$',
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  sumSuffix: '',
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  avgPrefix: '$',
@@ -179,15 +180,15 @@ exports.TIKTOK_MEASURES_MAP = {
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  decimalPlaces: 2,
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  useCompactNotation: true,
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  applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
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+ relatedMeasures: [measures_js_1.MEASURE.TIKTOK_PURCHASES, measures_js_1.MEASURE.TIKTOK_ROAS, measures_js_1.MEASURE.TIKTOK_SPEND],
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  },
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  [measures_js_1.MEASURE.TIKTOK_ROAS]: {
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  title: 'TikTok ROAS',
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- description: 'The return on ad spend from your TikTok ads.',
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  shortTitle: 'ROAS',
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- tooltip: 'How much revenue you earn for every dollar spent on TikTok ads. A 3x ROAS means $3 in revenue per $1 spent.',
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+ description: 'The return on ad spend from your TikTok ads.',
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+ tooltip: 'Revenue TikTok reports per dollar spent on ads. A ROAS of 3x means $3 in attributed revenue for every $1 spent.',
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  formulaDisplay: 'Purchases Value ÷ Ad Spend',
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  formula: 'purchases_value / spend',
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- relatedMeasures: [measures_js_1.MEASURE.TIKTOK_SPEND, measures_js_1.MEASURE.TIKTOK_PURCHASES_VALUE, measures_js_1.MEASURE.TIKTOK_CPA],
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  sumPrefix: '',
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  sumSuffix: 'x',
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  avgPrefix: '',
@@ -200,11 +201,13 @@ exports.TIKTOK_MEASURES_MAP = {
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  decimalPlaces: 2,
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  useCompactNotation: false,
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  applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
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+ relatedMeasures: [measures_js_1.MEASURE.TIKTOK_SPEND, measures_js_1.MEASURE.TIKTOK_PURCHASES_VALUE, measures_js_1.MEASURE.TIKTOK_CPA],
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  },
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  [measures_js_1.MEASURE.TIKTOK_VIEW_CONTENTS]: {
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  title: 'TikTok View Contents',
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- description: 'The number of view content events attributed to your TikTok ads.',
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- relatedMeasures: [measures_js_1.MEASURE.TIKTOK_VIEW_CONTENT_VALUE],
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+ shortTitle: 'View Content',
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+ description: 'The number of product or content page views attributed to your TikTok ads.',
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+ tooltip: 'How many times visitors viewed a product detail page after clicking your ad. A top-of-funnel engagement signal.',
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  sumPrefix: '',
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  sumSuffix: '',
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  avgPrefix: '',
@@ -217,28 +220,53 @@ exports.TIKTOK_MEASURES_MAP = {
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  decimalPlaces: 0,
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  useCompactNotation: false,
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  applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
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+ relatedMeasures: [measures_js_1.MEASURE.TIKTOK_VIEW_CONTENTS_COST, measures_js_1.MEASURE.TIKTOK_ADD_TO_CARTS, measures_js_1.MEASURE.TIKTOK_PURCHASES],
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  },
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- [measures_js_1.MEASURE.TIKTOK_VIEW_CONTENT_VALUE]: {
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- title: 'TikTok View Content Value',
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- description: 'The total value of view content events attributed to your TikTok ads.',
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- relatedMeasures: [measures_js_1.MEASURE.TIKTOK_VIEW_CONTENTS],
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+ [measures_js_1.MEASURE.TIKTOK_VIEW_CONTENTS_VALUE]: {
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+ title: 'TikTok View Contents Value',
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+ shortTitle: 'View Content Value',
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+ description: 'The total value of products viewed from your TikTok ads.',
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+ tooltip: 'Combined catalog value of all product pages viewed by visitors from your TikTok ads.',
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  sumPrefix: '$',
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  sumSuffix: '',
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  avgPrefix: '$',
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  avgSuffix: '',
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  icon: measure_icon_js_1.MEASURE_ICON.TIKTOK,
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- measure: measures_js_1.MEASURE.TIKTOK_VIEW_CONTENT_VALUE,
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+ measure: measures_js_1.MEASURE.TIKTOK_VIEW_CONTENTS_VALUE,
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  category: measure_categories_js_1.MEASURE_CATEGORY.TIKTOK_ADS,
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  subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.TIKTOK_CONVERSIONS,
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  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
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  decimalPlaces: 2,
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  useCompactNotation: true,
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  applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
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+ relatedMeasures: [measures_js_1.MEASURE.TIKTOK_VIEW_CONTENTS, measures_js_1.MEASURE.TIKTOK_ADD_TO_CARTS_VALUE],
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+ },
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+ [measures_js_1.MEASURE.TIKTOK_VIEW_CONTENTS_COST]: {
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+ title: 'TikTok Cost per View Content',
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+ shortTitle: 'Cost/View Content',
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+ description: 'The cost per product or content page view from your TikTok ads.',
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+ tooltip: 'Average spend per product page view. Useful for optimizing top-of-funnel traffic cost.',
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+ formulaDisplay: 'Ad Spend ÷ View Contents',
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+ formula: 'spend / view_contents',
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+ sumPrefix: '$',
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+ sumSuffix: '',
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+ avgPrefix: '$',
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+ avgSuffix: '',
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+ icon: measure_icon_js_1.MEASURE_ICON.TIKTOK,
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+ measure: measures_js_1.MEASURE.TIKTOK_VIEW_CONTENTS_COST,
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+ category: measure_categories_js_1.MEASURE_CATEGORY.TIKTOK_ADS,
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+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.TIKTOK_CONVERSIONS,
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+ valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
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+ decimalPlaces: 2,
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+ useCompactNotation: true,
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+ applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
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+ relatedMeasures: [measures_js_1.MEASURE.TIKTOK_VIEW_CONTENTS, measures_js_1.MEASURE.TIKTOK_ADD_TO_CARTS_COST],
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  },
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  [measures_js_1.MEASURE.TIKTOK_ADD_TO_CARTS]: {
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  title: 'TikTok Add to Carts',
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- description: 'The number of add to cart events attributed to your TikTok ads.',
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- relatedMeasures: [measures_js_1.MEASURE.TIKTOK_ADD_TO_CART_VALUE],
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+ shortTitle: 'Add to Cart',
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+ description: 'The number of add to cart actions attributed to your TikTok ads.',
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+ tooltip: 'How many times shoppers added items to their cart after engaging with your ad. A mid-funnel purchase intent signal.',
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  sumPrefix: '',
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  sumSuffix: '',
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  avgPrefix: '',
@@ -251,27 +279,53 @@ exports.TIKTOK_MEASURES_MAP = {
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  decimalPlaces: 0,
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  useCompactNotation: false,
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  applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
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+ relatedMeasures: [measures_js_1.MEASURE.TIKTOK_ADD_TO_CARTS_COST, measures_js_1.MEASURE.TIKTOK_INITIATE_CHECKOUTS, measures_js_1.MEASURE.TIKTOK_PURCHASES],
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+ },
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+ [measures_js_1.MEASURE.TIKTOK_ADD_TO_CARTS_VALUE]: {
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+ title: 'TikTok Add to Carts Value',
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+ shortTitle: 'Cart Value',
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+ description: 'The total value of products added to cart from your TikTok ads.',
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+ tooltip: 'Combined value of all items added to carts by visitors from your TikTok ads.',
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+ sumPrefix: '$',
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+ sumSuffix: '',
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+ avgPrefix: '$',
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+ avgSuffix: '',
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+ icon: measure_icon_js_1.MEASURE_ICON.TIKTOK,
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+ measure: measures_js_1.MEASURE.TIKTOK_ADD_TO_CARTS_VALUE,
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+ category: measure_categories_js_1.MEASURE_CATEGORY.TIKTOK_ADS,
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+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.TIKTOK_CONVERSIONS,
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+ valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
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+ decimalPlaces: 2,
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+ useCompactNotation: true,
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+ applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
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+ relatedMeasures: [measures_js_1.MEASURE.TIKTOK_ADD_TO_CARTS, measures_js_1.MEASURE.TIKTOK_PURCHASES_VALUE],
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  },
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- [measures_js_1.MEASURE.TIKTOK_ADD_TO_CART_VALUE]: {
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- title: 'TikTok Add to Cart Value',
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- description: 'The total value of add to cart events attributed to your TikTok ads.',
258
- relatedMeasures: [measures_js_1.MEASURE.TIKTOK_ADD_TO_CARTS],
303
+ [measures_js_1.MEASURE.TIKTOK_ADD_TO_CARTS_COST]: {
304
+ title: 'TikTok Cost per Add to Cart',
305
+ shortTitle: 'Cost/Add to Cart',
306
+ description: 'The cost per add to cart action from your TikTok ads.',
307
+ tooltip: 'Average spend per add-to-cart event. Helps gauge how efficiently your ads drive purchase intent.',
308
+ formulaDisplay: 'Ad Spend ÷ Add to Carts',
309
+ formula: 'spend / add_to_carts',
259
310
  sumPrefix: '$',
260
311
  sumSuffix: '',
261
312
  avgPrefix: '$',
262
313
  avgSuffix: '',
263
314
  icon: measure_icon_js_1.MEASURE_ICON.TIKTOK,
264
- measure: measures_js_1.MEASURE.TIKTOK_ADD_TO_CART_VALUE,
315
+ measure: measures_js_1.MEASURE.TIKTOK_ADD_TO_CARTS_COST,
265
316
  category: measure_categories_js_1.MEASURE_CATEGORY.TIKTOK_ADS,
266
317
  subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.TIKTOK_CONVERSIONS,
267
318
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
268
319
  decimalPlaces: 2,
269
320
  useCompactNotation: true,
270
321
  applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
322
+ relatedMeasures: [measures_js_1.MEASURE.TIKTOK_ADD_TO_CARTS, measures_js_1.MEASURE.TIKTOK_CPA, measures_js_1.MEASURE.TIKTOK_INITIATE_CHECKOUTS_COST],
271
323
  },
272
324
  [measures_js_1.MEASURE.TIKTOK_INITIATE_CHECKOUTS]: {
273
325
  title: 'TikTok Initiate Checkouts',
274
- description: 'The number of initiate checkout events attributed to your TikTok ads.',
326
+ shortTitle: 'Checkouts',
327
+ description: 'The number of checkout initiations attributed to your TikTok ads.',
328
+ tooltip: 'How many shoppers started the checkout process after engaging with your ad. A strong bottom-of-funnel conversion signal.',
275
329
  sumPrefix: '',
276
330
  sumSuffix: '',
277
331
  avgPrefix: '',
@@ -284,11 +338,33 @@ exports.TIKTOK_MEASURES_MAP = {
284
338
  decimalPlaces: 0,
285
339
  useCompactNotation: false,
286
340
  applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
341
+ relatedMeasures: [measures_js_1.MEASURE.TIKTOK_INITIATE_CHECKOUTS_COST, measures_js_1.MEASURE.TIKTOK_PURCHASES, measures_js_1.MEASURE.TIKTOK_ADD_TO_CARTS],
342
+ },
343
+ [measures_js_1.MEASURE.TIKTOK_INITIATE_CHECKOUTS_COST]: {
344
+ title: 'TikTok Cost per Initiate Checkout',
345
+ shortTitle: 'Cost/Checkout',
346
+ description: 'The cost per checkout initiation from your TikTok ads.',
347
+ tooltip: 'Average spend per checkout started. A lower figure indicates efficient bottom-of-funnel performance.',
348
+ formulaDisplay: 'Ad Spend ÷ Initiate Checkouts',
349
+ formula: 'spend / initiate_checkouts',
350
+ sumPrefix: '$',
351
+ sumSuffix: '',
352
+ avgPrefix: '$',
353
+ avgSuffix: '',
354
+ icon: measure_icon_js_1.MEASURE_ICON.TIKTOK,
355
+ measure: measures_js_1.MEASURE.TIKTOK_INITIATE_CHECKOUTS_COST,
356
+ category: measure_categories_js_1.MEASURE_CATEGORY.TIKTOK_ADS,
357
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.TIKTOK_CONVERSIONS,
358
+ valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
359
+ decimalPlaces: 2,
360
+ useCompactNotation: true,
361
+ applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
362
+ relatedMeasures: [measures_js_1.MEASURE.TIKTOK_INITIATE_CHECKOUTS, measures_js_1.MEASURE.TIKTOK_CPA, measures_js_1.MEASURE.TIKTOK_ADD_TO_CARTS_COST],
287
363
  },
288
364
  [measures_js_1.MEASURE.TIKTOK_LEADS]: {
289
365
  title: 'TikTok Leads',
290
- description: 'The number of lead events attributed to your TikTok ads.',
291
- relatedMeasures: [measures_js_1.MEASURE.TIKTOK_LEAD_VALUE, measures_js_1.MEASURE.TIKTOK_CPL],
366
+ description: 'The number of leads generated from your TikTok ads.',
367
+ tooltip: 'How many people submitted a lead form or completed a lead event from your TikTok ads.',
292
368
  sumPrefix: '',
293
369
  sumSuffix: '',
294
370
  avgPrefix: '',
@@ -301,48 +377,172 @@ exports.TIKTOK_MEASURES_MAP = {
301
377
  decimalPlaces: 0,
302
378
  useCompactNotation: false,
303
379
  applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
380
+ relatedMeasures: [measures_js_1.MEASURE.TIKTOK_LEADS_COST, measures_js_1.MEASURE.TIKTOK_LEADS_VALUE, measures_js_1.MEASURE.TIKTOK_PURCHASES],
304
381
  },
305
- [measures_js_1.MEASURE.TIKTOK_LEAD_VALUE]: {
306
- title: 'TikTok Lead Value',
307
- description: 'The total value of lead events attributed to your TikTok ads.',
308
- relatedMeasures: [measures_js_1.MEASURE.TIKTOK_LEADS],
382
+ [measures_js_1.MEASURE.TIKTOK_LEADS_VALUE]: {
383
+ title: 'TikTok Leads Value',
384
+ shortTitle: 'Lead Value',
385
+ description: 'The total value of leads generated from your TikTok ads.',
386
+ tooltip: 'Combined assigned value of all leads generated via TikTok ads.',
309
387
  sumPrefix: '$',
310
388
  sumSuffix: '',
311
389
  avgPrefix: '$',
312
390
  avgSuffix: '',
313
391
  icon: measure_icon_js_1.MEASURE_ICON.TIKTOK,
314
- measure: measures_js_1.MEASURE.TIKTOK_LEAD_VALUE,
392
+ measure: measures_js_1.MEASURE.TIKTOK_LEADS_VALUE,
315
393
  category: measure_categories_js_1.MEASURE_CATEGORY.TIKTOK_ADS,
316
394
  subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.TIKTOK_CONVERSIONS,
317
395
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
318
396
  decimalPlaces: 2,
319
397
  useCompactNotation: true,
320
398
  applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
399
+ relatedMeasures: [measures_js_1.MEASURE.TIKTOK_LEADS, measures_js_1.MEASURE.TIKTOK_LEADS_COST],
321
400
  },
322
- [measures_js_1.MEASURE.TIKTOK_CPL]: {
401
+ [measures_js_1.MEASURE.TIKTOK_LEADS_COST]: {
323
402
  title: 'TikTok Cost per Lead',
324
- description: 'The cost per lead from your TikTok ads.',
325
403
  shortTitle: 'CPL',
326
- tooltip: 'How much you spend on average to drive each lead through TikTok. Lower is better.',
404
+ description: 'The cost per lead generated from your TikTok ads.',
405
+ tooltip: 'Average spend per lead from TikTok ads. Key metric for lead generation campaigns.',
327
406
  formulaDisplay: 'Ad Spend ÷ Leads',
328
407
  formula: 'spend / leads',
329
- relatedMeasures: [measures_js_1.MEASURE.TIKTOK_SPEND, measures_js_1.MEASURE.TIKTOK_LEADS],
330
408
  sumPrefix: '$',
331
409
  sumSuffix: '',
332
410
  avgPrefix: '$',
333
411
  avgSuffix: '',
334
412
  icon: measure_icon_js_1.MEASURE_ICON.TIKTOK,
335
- measure: measures_js_1.MEASURE.TIKTOK_CPL,
413
+ measure: measures_js_1.MEASURE.TIKTOK_LEADS_COST,
336
414
  category: measure_categories_js_1.MEASURE_CATEGORY.TIKTOK_ADS,
337
- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.TIKTOK_EFFICIENCY,
415
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.TIKTOK_CONVERSIONS,
416
+ valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
417
+ decimalPlaces: 2,
418
+ useCompactNotation: true,
419
+ applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
420
+ relatedMeasures: [measures_js_1.MEASURE.TIKTOK_LEADS, measures_js_1.MEASURE.TIKTOK_CPA],
421
+ },
422
+ [measures_js_1.MEASURE.TIKTOK_APP_INSTALLS]: {
423
+ title: 'TikTok App Installs',
424
+ description: 'The number of app installs from your TikTok ads.',
425
+ tooltip: 'How many people installed your app after engaging with your TikTok ad.',
426
+ sumPrefix: '',
427
+ sumSuffix: '',
428
+ avgPrefix: '',
429
+ avgSuffix: '',
430
+ icon: measure_icon_js_1.MEASURE_ICON.TIKTOK,
431
+ measure: measures_js_1.MEASURE.TIKTOK_APP_INSTALLS,
432
+ category: measure_categories_js_1.MEASURE_CATEGORY.TIKTOK_ADS,
433
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.TIKTOK_CONVERSIONS,
434
+ valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
435
+ decimalPlaces: 0,
436
+ useCompactNotation: false,
437
+ applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
438
+ relatedMeasures: [measures_js_1.MEASURE.TIKTOK_APP_INSTALLS_COST, measures_js_1.MEASURE.TIKTOK_COMPLETE_REGISTRATIONS],
439
+ },
440
+ [measures_js_1.MEASURE.TIKTOK_APP_INSTALLS_COST]: {
441
+ title: 'TikTok Cost per App Install',
442
+ shortTitle: 'CPI',
443
+ description: 'The cost per app install from your TikTok ads.',
444
+ tooltip: 'Average spend per app install from TikTok ads. The primary efficiency metric for app install campaigns.',
445
+ formulaDisplay: 'Ad Spend ÷ App Installs',
446
+ formula: 'spend / app_installs',
447
+ sumPrefix: '$',
448
+ sumSuffix: '',
449
+ avgPrefix: '$',
450
+ avgSuffix: '',
451
+ icon: measure_icon_js_1.MEASURE_ICON.TIKTOK,
452
+ measure: measures_js_1.MEASURE.TIKTOK_APP_INSTALLS_COST,
453
+ category: measure_categories_js_1.MEASURE_CATEGORY.TIKTOK_ADS,
454
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.TIKTOK_CONVERSIONS,
455
+ valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
456
+ decimalPlaces: 2,
457
+ useCompactNotation: true,
458
+ applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
459
+ relatedMeasures: [measures_js_1.MEASURE.TIKTOK_APP_INSTALLS, measures_js_1.MEASURE.TIKTOK_CPA],
460
+ },
461
+ [measures_js_1.MEASURE.TIKTOK_COMPLETE_REGISTRATIONS]: {
462
+ title: 'TikTok Completed Registrations',
463
+ shortTitle: 'Registrations',
464
+ description: 'The number of completed registrations from your TikTok ads.',
465
+ tooltip: 'How many people completed a registration form or sign-up flow after engaging with your TikTok ad.',
466
+ sumPrefix: '',
467
+ sumSuffix: '',
468
+ avgPrefix: '',
469
+ avgSuffix: '',
470
+ icon: measure_icon_js_1.MEASURE_ICON.TIKTOK,
471
+ measure: measures_js_1.MEASURE.TIKTOK_COMPLETE_REGISTRATIONS,
472
+ category: measure_categories_js_1.MEASURE_CATEGORY.TIKTOK_ADS,
473
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.TIKTOK_CONVERSIONS,
474
+ valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
475
+ decimalPlaces: 0,
476
+ useCompactNotation: false,
477
+ applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
478
+ relatedMeasures: [measures_js_1.MEASURE.TIKTOK_COMPLETE_REGISTRATIONS_COST, measures_js_1.MEASURE.TIKTOK_LEADS],
479
+ },
480
+ [measures_js_1.MEASURE.TIKTOK_COMPLETE_REGISTRATIONS_COST]: {
481
+ title: 'TikTok Cost per Completed Registration',
482
+ shortTitle: 'Cost/Registration',
483
+ description: 'The cost per completed registration from your TikTok ads.',
484
+ tooltip: 'Average spend per completed registration from TikTok ads.',
485
+ formulaDisplay: 'Ad Spend ÷ Completed Registrations',
486
+ formula: 'spend / complete_registrations',
487
+ sumPrefix: '$',
488
+ sumSuffix: '',
489
+ avgPrefix: '$',
490
+ avgSuffix: '',
491
+ icon: measure_icon_js_1.MEASURE_ICON.TIKTOK,
492
+ measure: measures_js_1.MEASURE.TIKTOK_COMPLETE_REGISTRATIONS_COST,
493
+ category: measure_categories_js_1.MEASURE_CATEGORY.TIKTOK_ADS,
494
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.TIKTOK_CONVERSIONS,
338
495
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
339
496
  decimalPlaces: 2,
340
497
  useCompactNotation: true,
341
498
  applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
499
+ relatedMeasures: [measures_js_1.MEASURE.TIKTOK_COMPLETE_REGISTRATIONS, measures_js_1.MEASURE.TIKTOK_LEADS_COST],
500
+ },
501
+ [measures_js_1.MEASURE.TIKTOK_ADD_TO_WISHLISTS]: {
502
+ title: 'TikTok Add to Wishlists',
503
+ shortTitle: 'Wishlists',
504
+ description: 'The number of add to wishlist actions attributed to your TikTok ads.',
505
+ tooltip: 'How many times shoppers saved items to their wishlist after engaging with your ad. Signals future purchase intent.',
506
+ sumPrefix: '',
507
+ sumSuffix: '',
508
+ avgPrefix: '',
509
+ avgSuffix: '',
510
+ icon: measure_icon_js_1.MEASURE_ICON.TIKTOK,
511
+ measure: measures_js_1.MEASURE.TIKTOK_ADD_TO_WISHLISTS,
512
+ category: measure_categories_js_1.MEASURE_CATEGORY.TIKTOK_ADS,
513
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.TIKTOK_CONVERSIONS,
514
+ valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
515
+ decimalPlaces: 0,
516
+ useCompactNotation: false,
517
+ applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
518
+ relatedMeasures: [measures_js_1.MEASURE.TIKTOK_ADD_TO_WISHLISTS_COST, measures_js_1.MEASURE.TIKTOK_ADD_TO_CARTS],
519
+ },
520
+ [measures_js_1.MEASURE.TIKTOK_ADD_TO_WISHLISTS_COST]: {
521
+ title: 'TikTok Cost per Add to Wishlist',
522
+ shortTitle: 'Cost/Wishlist',
523
+ description: 'The cost per add to wishlist action from your TikTok ads.',
524
+ tooltip: 'Average spend per wishlist add from your TikTok ads.',
525
+ formulaDisplay: 'Ad Spend ÷ Add to Wishlists',
526
+ formula: 'spend / add_to_wishlists',
527
+ sumPrefix: '$',
528
+ sumSuffix: '',
529
+ avgPrefix: '$',
530
+ avgSuffix: '',
531
+ icon: measure_icon_js_1.MEASURE_ICON.TIKTOK,
532
+ measure: measures_js_1.MEASURE.TIKTOK_ADD_TO_WISHLISTS_COST,
533
+ category: measure_categories_js_1.MEASURE_CATEGORY.TIKTOK_ADS,
534
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.TIKTOK_CONVERSIONS,
535
+ valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
536
+ decimalPlaces: 2,
537
+ useCompactNotation: true,
538
+ applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
539
+ relatedMeasures: [measures_js_1.MEASURE.TIKTOK_ADD_TO_WISHLISTS, measures_js_1.MEASURE.TIKTOK_ADD_TO_CARTS_COST],
342
540
  },
343
541
  [measures_js_1.MEASURE.TIKTOK_LANDING_PAGE_VIEWS]: {
344
542
  title: 'TikTok Landing Page Views',
345
- description: 'The number of landing page views from your TikTok ads.',
543
+ shortTitle: 'LP Views',
544
+ description: 'The number of times your landing page loaded after people clicked your ads.',
545
+ tooltip: 'How many people fully loaded your landing page after clicking. Lower than clicks indicates drop-off before the page loaded.',
346
546
  sumPrefix: '',
347
547
  sumSuffix: '',
348
548
  avgPrefix: '',
@@ -353,15 +553,42 @@ exports.TIKTOK_MEASURES_MAP = {
353
553
  subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.TIKTOK_CLICKS,
354
554
  valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
355
555
  decimalPlaces: 0,
556
+ useCompactNotation: false,
557
+ applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
558
+ relatedMeasures: [
559
+ measures_js_1.MEASURE.TIKTOK_LANDING_PAGE_VIEWS_COST,
560
+ measures_js_1.MEASURE.TIKTOK_LANDING_PAGE_VIEW_RATE,
561
+ measures_js_1.MEASURE.TIKTOK_CLICKS,
562
+ ],
563
+ },
564
+ [measures_js_1.MEASURE.TIKTOK_LANDING_PAGE_VIEWS_COST]: {
565
+ title: 'TikTok Cost per Landing Page View',
566
+ shortTitle: 'Cost/LP View',
567
+ description: 'The cost per landing page view from your TikTok ads.',
568
+ tooltip: 'Average spend per landing page load. A more reliable traffic metric than clicks alone.',
569
+ formulaDisplay: 'Ad Spend ÷ Landing Page Views',
570
+ formula: 'spend / landing_page_views',
571
+ sumPrefix: '$',
572
+ sumSuffix: '',
573
+ avgPrefix: '$',
574
+ avgSuffix: '',
575
+ icon: measure_icon_js_1.MEASURE_ICON.TIKTOK,
576
+ measure: measures_js_1.MEASURE.TIKTOK_LANDING_PAGE_VIEWS_COST,
577
+ category: measure_categories_js_1.MEASURE_CATEGORY.TIKTOK_ADS,
578
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.TIKTOK_CLICKS,
579
+ valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
580
+ decimalPlaces: 2,
356
581
  useCompactNotation: true,
357
582
  applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
583
+ relatedMeasures: [measures_js_1.MEASURE.TIKTOK_LANDING_PAGE_VIEWS, measures_js_1.MEASURE.TIKTOK_CPC],
358
584
  },
359
585
  [measures_js_1.MEASURE.TIKTOK_LANDING_PAGE_VIEW_RATE]: {
360
586
  title: 'TikTok Landing Page View Rate',
361
- description: 'The percentage of impressions that resulted in a landing page view.',
587
+ shortTitle: 'LP View Rate',
588
+ description: 'The percentage of impressions that resulted in landing page loads.',
589
+ tooltip: 'Share of impressions that actually loaded your landing page. Low rates suggest slow load times or bounce issues.',
362
590
  formulaDisplay: 'Landing Page Views ÷ Impressions × 100',
363
591
  formula: 'landing_page_views / impressions * 100',
364
- relatedMeasures: [measures_js_1.MEASURE.TIKTOK_LANDING_PAGE_VIEWS, measures_js_1.MEASURE.TIKTOK_IMPRESSIONS],
365
592
  sumPrefix: '',
366
593
  sumSuffix: '%',
367
594
  avgPrefix: '',
@@ -374,10 +601,12 @@ exports.TIKTOK_MEASURES_MAP = {
374
601
  decimalPlaces: 2,
375
602
  useCompactNotation: false,
376
603
  applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
604
+ relatedMeasures: [measures_js_1.MEASURE.TIKTOK_LANDING_PAGE_VIEWS, measures_js_1.MEASURE.TIKTOK_IMPRESSIONS],
377
605
  },
378
606
  [measures_js_1.MEASURE.TIKTOK_VIDEO_PLAYS]: {
379
607
  title: 'TikTok Video Plays',
380
- description: 'The number of times your TikTok video ads started playing.',
608
+ description: 'The number of video plays on your TikTok ads.',
609
+ tooltip: 'Total times your video started playing, including auto-plays. Higher than views due to very short watches being excluded from "views".',
381
610
  sumPrefix: '',
382
611
  sumSuffix: '',
383
612
  avgPrefix: '',
@@ -388,12 +617,14 @@ exports.TIKTOK_MEASURES_MAP = {
388
617
  subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.TIKTOK_VIDEO,
389
618
  valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
390
619
  decimalPlaces: 0,
391
- useCompactNotation: true,
620
+ useCompactNotation: false,
392
621
  applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
622
+ relatedMeasures: [measures_js_1.MEASURE.TIKTOK_VIDEO_VIEWS],
393
623
  },
394
624
  [measures_js_1.MEASURE.TIKTOK_VIDEO_VIEWS]: {
395
625
  title: 'TikTok Video Views',
396
- description: 'The number of 6-second video views on your TikTok ads.',
626
+ description: 'The number of video views on your TikTok ads.',
627
+ tooltip: 'How many times your video ad was watched for at least 6 seconds (TikTok\'s default view threshold).',
397
628
  sumPrefix: '',
398
629
  sumSuffix: '',
399
630
  avgPrefix: '',
@@ -404,12 +635,36 @@ exports.TIKTOK_MEASURES_MAP = {
404
635
  subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.TIKTOK_VIDEO,
405
636
  valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
406
637
  decimalPlaces: 0,
638
+ useCompactNotation: false,
639
+ applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
640
+ relatedMeasures: [measures_js_1.MEASURE.TIKTOK_VIDEO_VIEWS_COST, measures_js_1.MEASURE.TIKTOK_VIDEO_PLAYS, measures_js_1.MEASURE.TIKTOK_VIDEO_THRUPLAYS],
641
+ },
642
+ [measures_js_1.MEASURE.TIKTOK_VIDEO_VIEWS_COST]: {
643
+ title: 'TikTok Cost per Video View',
644
+ shortTitle: 'Cost/Video View',
645
+ description: 'The cost per video view on your TikTok ads.',
646
+ tooltip: 'Average spend per 6-second video view. The standard cost metric for video awareness campaigns.',
647
+ formulaDisplay: 'Ad Spend ÷ Video Views',
648
+ formula: 'spend / video_views',
649
+ sumPrefix: '$',
650
+ sumSuffix: '',
651
+ avgPrefix: '$',
652
+ avgSuffix: '',
653
+ icon: measure_icon_js_1.MEASURE_ICON.TIKTOK,
654
+ measure: measures_js_1.MEASURE.TIKTOK_VIDEO_VIEWS_COST,
655
+ category: measure_categories_js_1.MEASURE_CATEGORY.TIKTOK_ADS,
656
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.TIKTOK_VIDEO,
657
+ valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
658
+ decimalPlaces: 2,
407
659
  useCompactNotation: true,
408
660
  applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
661
+ relatedMeasures: [measures_js_1.MEASURE.TIKTOK_VIDEO_VIEWS, measures_js_1.MEASURE.TIKTOK_VIDEO_VIEWS_THRUPLAY_COST],
409
662
  },
410
663
  [measures_js_1.MEASURE.TIKTOK_VIDEO_VIEWS_15S]: {
411
- title: 'TikTok 15-Second Focused Views',
412
- description: 'The number of 15-second focused views on your TikTok video ads.',
664
+ title: 'TikTok 15-Second Video Views',
665
+ shortTitle: '15s Video Views',
666
+ description: 'The number of times your video ads were watched for at least 15 seconds.',
667
+ tooltip: 'Views where the viewer watched at least 15 continuous seconds. Indicates deeper engagement than the 6-second threshold.',
413
668
  sumPrefix: '',
414
669
  sumSuffix: '',
415
670
  avgPrefix: '',
@@ -420,12 +675,15 @@ exports.TIKTOK_MEASURES_MAP = {
420
675
  subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.TIKTOK_VIDEO,
421
676
  valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
422
677
  decimalPlaces: 0,
423
- useCompactNotation: true,
678
+ useCompactNotation: false,
424
679
  applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
680
+ relatedMeasures: [measures_js_1.MEASURE.TIKTOK_VIDEO_VIEWS, measures_js_1.MEASURE.TIKTOK_VIDEO_THRUPLAYS],
425
681
  },
426
682
  [measures_js_1.MEASURE.TIKTOK_VIDEO_THRUPLAYS]: {
427
- title: 'TikTok Thruplays',
428
- description: 'The number of complete video views on your TikTok ads.',
683
+ title: 'TikTok Video Thruplay Views',
684
+ shortTitle: 'Thruplay Views',
685
+ description: 'The number of videos watched to completion.',
686
+ tooltip: 'Views where the viewer watched your video to completion. The recommended metric for video campaign optimization.',
429
687
  sumPrefix: '',
430
688
  sumSuffix: '',
431
689
  avgPrefix: '',
@@ -436,12 +694,40 @@ exports.TIKTOK_MEASURES_MAP = {
436
694
  subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.TIKTOK_VIDEO,
437
695
  valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
438
696
  decimalPlaces: 0,
697
+ useCompactNotation: false,
698
+ applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
699
+ relatedMeasures: [
700
+ measures_js_1.MEASURE.TIKTOK_VIDEO_VIEWS_THRUPLAY_COST,
701
+ measures_js_1.MEASURE.TIKTOK_VIDEO_P100_WATCHED,
702
+ measures_js_1.MEASURE.TIKTOK_VIDEO_VIEWS_15S,
703
+ ],
704
+ },
705
+ [measures_js_1.MEASURE.TIKTOK_VIDEO_VIEWS_THRUPLAY_COST]: {
706
+ title: 'TikTok Cost per Video Thruplay',
707
+ shortTitle: 'Cost/Thruplay',
708
+ description: 'The cost per video watched to completion.',
709
+ tooltip: 'Average spend per Thruplay view. The standard efficiency metric when optimizing for video completion campaigns.',
710
+ formulaDisplay: 'Ad Spend ÷ Thruplay Views',
711
+ formula: 'spend / video_thruplays',
712
+ sumPrefix: '$',
713
+ sumSuffix: '',
714
+ avgPrefix: '$',
715
+ avgSuffix: '',
716
+ icon: measure_icon_js_1.MEASURE_ICON.TIKTOK,
717
+ measure: measures_js_1.MEASURE.TIKTOK_VIDEO_VIEWS_THRUPLAY_COST,
718
+ category: measure_categories_js_1.MEASURE_CATEGORY.TIKTOK_ADS,
719
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.TIKTOK_VIDEO,
720
+ valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
721
+ decimalPlaces: 2,
439
722
  useCompactNotation: true,
440
723
  applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
724
+ relatedMeasures: [measures_js_1.MEASURE.TIKTOK_VIDEO_THRUPLAYS, measures_js_1.MEASURE.TIKTOK_VIDEO_VIEWS_COST],
441
725
  },
442
726
  [measures_js_1.MEASURE.TIKTOK_VIDEO_P25_WATCHED]: {
443
- title: 'TikTok Video 25% Watched',
444
- description: 'The number of times your TikTok video was watched to 25% of its length.',
727
+ title: 'TikTok Video 25% Completion Views',
728
+ shortTitle: 'Video 25% Views',
729
+ description: 'The number of times your video ads were watched to at least 25% completion.',
730
+ tooltip: 'Views where the audience watched at least a quarter of your video. Part of the completion rate funnel.',
445
731
  sumPrefix: '',
446
732
  sumSuffix: '',
447
733
  avgPrefix: '',
@@ -452,12 +738,15 @@ exports.TIKTOK_MEASURES_MAP = {
452
738
  subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.TIKTOK_VIDEO,
453
739
  valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
454
740
  decimalPlaces: 0,
455
- useCompactNotation: true,
741
+ useCompactNotation: false,
456
742
  applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
743
+ relatedMeasures: [measures_js_1.MEASURE.TIKTOK_VIDEO_P50_WATCHED, measures_js_1.MEASURE.TIKTOK_VIDEO_VIEWS],
457
744
  },
458
745
  [measures_js_1.MEASURE.TIKTOK_VIDEO_P50_WATCHED]: {
459
- title: 'TikTok Video 50% Watched',
460
- description: 'The number of times your TikTok video was watched to 50% of its length.',
746
+ title: 'TikTok Video 50% Completion Views',
747
+ shortTitle: 'Video 50% Views',
748
+ description: 'The number of times your video ads were watched to at least 50% completion.',
749
+ tooltip: 'Views where the audience watched at least half of your video. Indicates moderate viewing engagement.',
461
750
  sumPrefix: '',
462
751
  sumSuffix: '',
463
752
  avgPrefix: '',
@@ -468,12 +757,15 @@ exports.TIKTOK_MEASURES_MAP = {
468
757
  subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.TIKTOK_VIDEO,
469
758
  valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
470
759
  decimalPlaces: 0,
471
- useCompactNotation: true,
760
+ useCompactNotation: false,
472
761
  applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
762
+ relatedMeasures: [measures_js_1.MEASURE.TIKTOK_VIDEO_P25_WATCHED, measures_js_1.MEASURE.TIKTOK_VIDEO_P75_WATCHED],
473
763
  },
474
764
  [measures_js_1.MEASURE.TIKTOK_VIDEO_P75_WATCHED]: {
475
- title: 'TikTok Video 75% Watched',
476
- description: 'The number of times your TikTok video was watched to 75% of its length.',
765
+ title: 'TikTok Video 75% Completion Views',
766
+ shortTitle: 'Video 75% Views',
767
+ description: 'The number of times your video ads were watched to at least 75% completion.',
768
+ tooltip: 'Views where the audience watched at least three quarters of your video. Signals strong content retention.',
477
769
  sumPrefix: '',
478
770
  sumSuffix: '',
479
771
  avgPrefix: '',
@@ -484,12 +776,15 @@ exports.TIKTOK_MEASURES_MAP = {
484
776
  subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.TIKTOK_VIDEO,
485
777
  valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
486
778
  decimalPlaces: 0,
487
- useCompactNotation: true,
779
+ useCompactNotation: false,
488
780
  applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
781
+ relatedMeasures: [measures_js_1.MEASURE.TIKTOK_VIDEO_P50_WATCHED, measures_js_1.MEASURE.TIKTOK_VIDEO_P100_WATCHED],
489
782
  },
490
783
  [measures_js_1.MEASURE.TIKTOK_VIDEO_P100_WATCHED]: {
491
- title: 'TikTok Video 100% Watched',
492
- description: 'The number of times your TikTok video was watched to completion.',
784
+ title: 'TikTok Video Completions',
785
+ shortTitle: 'Video Completions',
786
+ description: 'The number of times your video ads were watched to 100% completion.',
787
+ tooltip: 'Views where the audience watched your entire video from start to finish. The strongest video engagement signal.',
493
788
  sumPrefix: '',
494
789
  sumSuffix: '',
495
790
  avgPrefix: '',
@@ -500,13 +795,14 @@ exports.TIKTOK_MEASURES_MAP = {
500
795
  subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.TIKTOK_VIDEO,
501
796
  valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
502
797
  decimalPlaces: 0,
503
- useCompactNotation: true,
798
+ useCompactNotation: false,
504
799
  applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
800
+ relatedMeasures: [measures_js_1.MEASURE.TIKTOK_VIDEO_P75_WATCHED, measures_js_1.MEASURE.TIKTOK_VIDEO_THRUPLAYS],
505
801
  },
506
802
  [measures_js_1.MEASURE.TIKTOK_ENGAGEMENTS]: {
507
803
  title: 'TikTok Engagements',
508
- description: 'The total number of engagements (likes + comments + shares) on your TikTok ads.',
509
- relatedMeasures: [measures_js_1.MEASURE.TIKTOK_LIKES, measures_js_1.MEASURE.TIKTOK_COMMENTS, measures_js_1.MEASURE.TIKTOK_SHARES],
804
+ description: 'The total interactions with your TikTok ads (likes, comments, shares).',
805
+ tooltip: 'All social interactions on your ad including likes, comments, and shares. High engagement signals resonant creative.',
510
806
  sumPrefix: '',
511
807
  sumSuffix: '',
512
808
  avgPrefix: '',
@@ -517,15 +813,43 @@ exports.TIKTOK_MEASURES_MAP = {
517
813
  subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.TIKTOK_ENGAGEMENT,
518
814
  valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
519
815
  decimalPlaces: 0,
816
+ useCompactNotation: false,
817
+ applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
818
+ relatedMeasures: [
819
+ measures_js_1.MEASURE.TIKTOK_ENGAGEMENTS_COST,
820
+ measures_js_1.MEASURE.TIKTOK_ENGAGEMENT_RATE,
821
+ measures_js_1.MEASURE.TIKTOK_LIKES,
822
+ measures_js_1.MEASURE.TIKTOK_SHARES,
823
+ ],
824
+ },
825
+ [measures_js_1.MEASURE.TIKTOK_ENGAGEMENTS_COST]: {
826
+ title: 'TikTok Cost per Engagement',
827
+ shortTitle: 'Cost/Engagement',
828
+ description: 'The cost per engagement on your TikTok ads.',
829
+ tooltip: 'Average spend per social interaction. Useful for evaluating brand awareness and community-building campaigns.',
830
+ formulaDisplay: 'Ad Spend ÷ Engagements',
831
+ formula: 'spend / engagements',
832
+ sumPrefix: '$',
833
+ sumSuffix: '',
834
+ avgPrefix: '$',
835
+ avgSuffix: '',
836
+ icon: measure_icon_js_1.MEASURE_ICON.TIKTOK,
837
+ measure: measures_js_1.MEASURE.TIKTOK_ENGAGEMENTS_COST,
838
+ category: measure_categories_js_1.MEASURE_CATEGORY.TIKTOK_ADS,
839
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.TIKTOK_ENGAGEMENT,
840
+ valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
841
+ decimalPlaces: 2,
520
842
  useCompactNotation: true,
521
843
  applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
844
+ relatedMeasures: [measures_js_1.MEASURE.TIKTOK_ENGAGEMENTS, measures_js_1.MEASURE.TIKTOK_ENGAGEMENT_RATE],
522
845
  },
523
846
  [measures_js_1.MEASURE.TIKTOK_ENGAGEMENT_RATE]: {
524
847
  title: 'TikTok Engagement Rate',
525
- description: 'The percentage of impressions that resulted in an engagement.',
848
+ shortTitle: 'Engagement Rate',
849
+ description: 'The percentage of people who engaged with your TikTok ads after seeing them.',
850
+ tooltip: 'Share of people who interacted with your ad after seeing it. Higher rates indicate more compelling content.',
526
851
  formulaDisplay: 'Engagements ÷ Impressions × 100',
527
852
  formula: 'engagements / impressions * 100',
528
- relatedMeasures: [measures_js_1.MEASURE.TIKTOK_ENGAGEMENTS, measures_js_1.MEASURE.TIKTOK_IMPRESSIONS],
529
853
  sumPrefix: '',
530
854
  sumSuffix: '%',
531
855
  avgPrefix: '',
@@ -538,10 +862,12 @@ exports.TIKTOK_MEASURES_MAP = {
538
862
  decimalPlaces: 2,
539
863
  useCompactNotation: false,
540
864
  applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
865
+ relatedMeasures: [measures_js_1.MEASURE.TIKTOK_ENGAGEMENTS, measures_js_1.MEASURE.TIKTOK_ENGAGEMENTS_COST],
541
866
  },
542
867
  [measures_js_1.MEASURE.TIKTOK_LIKES]: {
543
868
  title: 'TikTok Likes',
544
869
  description: 'The number of likes on your TikTok ads.',
870
+ tooltip: 'Total likes on your ad. Likes are a basic positive engagement signal.',
545
871
  sumPrefix: '',
546
872
  sumSuffix: '',
547
873
  avgPrefix: '',
@@ -552,12 +878,14 @@ exports.TIKTOK_MEASURES_MAP = {
552
878
  subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.TIKTOK_ENGAGEMENT,
553
879
  valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
554
880
  decimalPlaces: 0,
555
- useCompactNotation: true,
881
+ useCompactNotation: false,
556
882
  applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
883
+ relatedMeasures: [measures_js_1.MEASURE.TIKTOK_ENGAGEMENTS, measures_js_1.MEASURE.TIKTOK_COMMENTS, measures_js_1.MEASURE.TIKTOK_SHARES],
557
884
  },
558
885
  [measures_js_1.MEASURE.TIKTOK_COMMENTS]: {
559
886
  title: 'TikTok Comments',
560
887
  description: 'The number of comments on your TikTok ads.',
888
+ tooltip: 'Total comments left on your ad. Comments often indicate strong opinions or questions about your product.',
561
889
  sumPrefix: '',
562
890
  sumSuffix: '',
563
891
  avgPrefix: '',
@@ -568,12 +896,14 @@ exports.TIKTOK_MEASURES_MAP = {
568
896
  subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.TIKTOK_ENGAGEMENT,
569
897
  valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
570
898
  decimalPlaces: 0,
571
- useCompactNotation: true,
899
+ useCompactNotation: false,
572
900
  applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
901
+ relatedMeasures: [measures_js_1.MEASURE.TIKTOK_ENGAGEMENTS, measures_js_1.MEASURE.TIKTOK_LIKES, measures_js_1.MEASURE.TIKTOK_SHARES],
573
902
  },
574
903
  [measures_js_1.MEASURE.TIKTOK_SHARES]: {
575
904
  title: 'TikTok Shares',
576
- description: 'The number of shares on your TikTok ads.',
905
+ description: 'The number of times your TikTok ads were shared.',
906
+ tooltip: 'How many times people shared your ad. Shares extend organic reach at no extra cost.',
577
907
  sumPrefix: '',
578
908
  sumSuffix: '',
579
909
  avgPrefix: '',
@@ -584,77 +914,9 @@ exports.TIKTOK_MEASURES_MAP = {
584
914
  subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.TIKTOK_ENGAGEMENT,
585
915
  valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
586
916
  decimalPlaces: 0,
587
- useCompactNotation: true,
588
- applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
589
- },
590
- [measures_js_1.MEASURE.TIKTOK_CPE]: {
591
- title: 'TikTok Cost per Engagement',
592
- description: 'The cost per engagement on your TikTok ads.',
593
- shortTitle: 'CPE',
594
- tooltip: 'How much you spend on average to drive each engagement through TikTok.',
595
- formulaDisplay: 'Ad Spend ÷ Engagements',
596
- formula: 'spend / engagements',
597
- relatedMeasures: [measures_js_1.MEASURE.TIKTOK_SPEND, measures_js_1.MEASURE.TIKTOK_ENGAGEMENTS],
598
- sumPrefix: '$',
599
- sumSuffix: '',
600
- avgPrefix: '$',
601
- avgSuffix: '',
602
- icon: measure_icon_js_1.MEASURE_ICON.TIKTOK,
603
- measure: measures_js_1.MEASURE.TIKTOK_CPE,
604
- category: measure_categories_js_1.MEASURE_CATEGORY.TIKTOK_ADS,
605
- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.TIKTOK_EFFICIENCY,
606
- valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
607
- decimalPlaces: 2,
608
- useCompactNotation: true,
609
- applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
610
- },
611
- [measures_js_1.MEASURE.TIKTOK_APP_INSTALLS]: {
612
- title: 'TikTok App Installs',
613
- description: 'The number of app installs attributed to your TikTok ads.',
614
- sumPrefix: '',
615
- sumSuffix: '',
616
- avgPrefix: '',
617
- avgSuffix: '',
618
- icon: measure_icon_js_1.MEASURE_ICON.TIKTOK,
619
- measure: measures_js_1.MEASURE.TIKTOK_APP_INSTALLS,
620
- category: measure_categories_js_1.MEASURE_CATEGORY.TIKTOK_ADS,
621
- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.TIKTOK_CONVERSIONS,
622
- valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
623
- decimalPlaces: 0,
624
- useCompactNotation: false,
625
- applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
626
- },
627
- [measures_js_1.MEASURE.TIKTOK_COMPLETE_REGISTRATIONS]: {
628
- title: 'TikTok Complete Registrations',
629
- description: 'The number of registration events attributed to your TikTok ads.',
630
- sumPrefix: '',
631
- sumSuffix: '',
632
- avgPrefix: '',
633
- avgSuffix: '',
634
- icon: measure_icon_js_1.MEASURE_ICON.TIKTOK,
635
- measure: measures_js_1.MEASURE.TIKTOK_COMPLETE_REGISTRATIONS,
636
- category: measure_categories_js_1.MEASURE_CATEGORY.TIKTOK_ADS,
637
- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.TIKTOK_CONVERSIONS,
638
- valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
639
- decimalPlaces: 0,
640
- useCompactNotation: false,
641
- applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
642
- },
643
- [measures_js_1.MEASURE.TIKTOK_ADD_TO_WISHLISTS]: {
644
- title: 'TikTok Add to Wishlists',
645
- description: 'The number of add to wishlist events attributed to your TikTok ads.',
646
- sumPrefix: '',
647
- sumSuffix: '',
648
- avgPrefix: '',
649
- avgSuffix: '',
650
- icon: measure_icon_js_1.MEASURE_ICON.TIKTOK,
651
- measure: measures_js_1.MEASURE.TIKTOK_ADD_TO_WISHLISTS,
652
- category: measure_categories_js_1.MEASURE_CATEGORY.TIKTOK_ADS,
653
- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.TIKTOK_CONVERSIONS,
654
- valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
655
- decimalPlaces: 0,
656
917
  useCompactNotation: false,
657
918
  applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
919
+ relatedMeasures: [measures_js_1.MEASURE.TIKTOK_ENGAGEMENTS, measures_js_1.MEASURE.TIKTOK_LIKES, measures_js_1.MEASURE.TIKTOK_COMMENTS],
658
920
  },
659
921
  };
660
922
  //# sourceMappingURL=tiktok-measure-definitions.js.map