@adtrackify/at-tracking-event-types 4.64.7 → 4.64.9

package/dist/esm/types/api/measures/definitions/orders-measure-definitions.js

@@ -2340,7 +2340,7 @@ export const ORDERS_MEASURES_MAP = {
         priority: 5,
         title: 'CM1 Per Order',
         shortTitle: 'CM1/Order',
-        description: 'Average CM1 per order. Net Revenue minus Total COGS divided by order count.',
+        description: 'Average CM1 (Gross Margin) per order.',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
@@ -2360,7 +2360,7 @@ export const ORDERS_MEASURES_MAP = {
         priority: 15,
         title: 'New Customer CM1 Per Order',
         shortTitle: 'NC CM1/Order',
-        description: 'Average CM1 per new customer order.',
+        description: 'Average New Customer CM1 (Gross Margin) per order.',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
@@ -2380,7 +2380,7 @@ export const ORDERS_MEASURES_MAP = {
         priority: 25,
         title: 'Returning Customer CM1 Per Order',
         shortTitle: 'RC CM1/Order',
-        description: 'Average CM1 per returning customer order.',
+        description: 'Average Returning Customer CM1 (Gross Margin) per order.',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
@@ -2400,7 +2400,7 @@ export const ORDERS_MEASURES_MAP = {
         priority: 6,
         title: 'CM2 Per Order',
         shortTitle: 'CM2/Order',
-        description: 'Average CM2 per order.',
+        description: 'Average CM2 (After Fulfillment) per order.',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
@@ -2420,7 +2420,7 @@ export const ORDERS_MEASURES_MAP = {
         priority: 7,
         title: 'CM3 Per Order',
         shortTitle: 'CM3/Order',
-        description: 'Average CM3 per order.',
+        description: 'Average CM3 (Contribution Margin) per order.',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
@@ -2440,7 +2440,7 @@ export const ORDERS_MEASURES_MAP = {
         priority: 8,
         title: 'CM4 Per Order',
         shortTitle: 'CM4/Order',
-        description: 'Average CM4 (operating profit) per order.',
+        description: 'Average CM4 (Operating Profit) per order.',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
@@ -2460,7 +2460,7 @@ export const ORDERS_MEASURES_MAP = {
         priority: 16,
         title: 'New Customer CM2 Per Order',
         shortTitle: 'NC CM2/Order',
-        description: 'Average CM2 per new customer order.',
+        description: 'Average New Customer CM2 (After Fulfillment) per order.',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
@@ -2480,7 +2480,7 @@ export const ORDERS_MEASURES_MAP = {
         priority: 17,
         title: 'New Customer CM3 Per Order',
         shortTitle: 'NC CM3/Order',
-        description: 'Average CM3 per new customer order.',
+        description: 'Average New Customer CM3 (Contribution Margin) per order.',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
@@ -2500,7 +2500,7 @@ export const ORDERS_MEASURES_MAP = {
         priority: 18,
         title: 'New Customer CM4 Per Order',
         shortTitle: 'NC CM4/Order',
-        description: 'Average CM4 (operating profit) per new customer order.',
+        description: 'Average New Customer CM4 (Operating Profit) per order.',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
@@ -2520,7 +2520,7 @@ export const ORDERS_MEASURES_MAP = {
         priority: 26,
         title: 'Returning Customer CM2 Per Order',
         shortTitle: 'RC CM2/Order',
-        description: 'Average CM2 per returning customer order.',
+        description: 'Average Returning Customer CM2 (After Fulfillment) per order.',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
@@ -2540,7 +2540,7 @@ export const ORDERS_MEASURES_MAP = {
         priority: 27,
         title: 'Returning Customer CM3 Per Order',
         shortTitle: 'RC CM3/Order',
-        description: 'Average CM3 per returning customer order.',
+        description: 'Average Returning Customer CM3 (Contribution Margin) per order.',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
@@ -2560,7 +2560,7 @@ export const ORDERS_MEASURES_MAP = {
         priority: 28,
         title: 'Returning Customer CM4 Per Order',
         shortTitle: 'RC CM4/Order',
-        description: 'Average CM4 (operating profit) per returning customer order.',
+        description: 'Average Returning Customer CM4 (Operating Profit) per order.',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
@@ -3567,6 +3567,90 @@ export const ORDERS_MEASURES_MAP = {
         formulaDisplay: 'Cohort Revenue ÷ Cohort Order Count',
         formula: 'cohort_revenue / cohort_order_count',
     },
+    [MEASURE.ORDERS_COHORT_CM1]: {
+        priority: 35,
+        title: 'Cohort CM1',
+        shortTitle: 'Cohort CM1',
+        description: 'Cumulative CM1 (Gross Margin) per customer in cohort.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: MEASURE_ICON.SHOPIFY,
+        measure: MEASURE.ORDERS_COHORT_CM1,
+        category: MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_LTV,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: LTV_COHORT_APPLICABLE_CONTEXTS,
+        tooltip: 'Cumulative gross margin (net revenue minus COGS) per customer over time. Shows how much profit each cohort generates before fulfillment and marketing costs.',
+        formulaDisplay: 'Cumulative CM1 ÷ Cohort Customers',
+        formula: 'cumulative_cm1 / cohort_total_customers',
+    },
+    [MEASURE.ORDERS_COHORT_CM2]: {
+        priority: 36,
+        title: 'Cohort CM2',
+        shortTitle: 'Cohort CM2',
+        description: 'Cumulative CM2 (After Fulfillment) per customer in cohort.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: MEASURE_ICON.SHOPIFY,
+        measure: MEASURE.ORDERS_COHORT_CM2,
+        category: MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_LTV,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: LTV_COHORT_APPLICABLE_CONTEXTS,
+        tooltip: 'Cumulative contribution margin after fulfillment and transaction costs per customer. Shows profit before marketing spend.',
+        formulaDisplay: 'Cumulative CM2 ÷ Cohort Customers',
+        formula: 'cumulative_cm2 / cohort_total_customers',
+    },
+    [MEASURE.ORDERS_COHORT_CM3]: {
+        priority: 37,
+        title: 'Cohort CM3',
+        shortTitle: 'Cohort CM3',
+        description: 'Cumulative CM3 (Contribution Margin) per customer in cohort.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: MEASURE_ICON.SHOPIFY,
+        measure: MEASURE.ORDERS_COHORT_CM3,
+        category: MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_LTV,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: LTV_COHORT_APPLICABLE_CONTEXTS,
+        tooltip: 'Cumulative contribution margin after marketing costs and ad spend per customer. Shows true profit contribution from each cohort.',
+        formulaDisplay: 'Cumulative CM3 ÷ Cohort Customers',
+        formula: 'cumulative_cm3 / cohort_total_customers',
+    },
+    [MEASURE.ORDERS_COHORT_CM4]: {
+        priority: 38,
+        title: 'Cohort CM4',
+        shortTitle: 'Cohort CM4',
+        description: 'Cumulative CM4 (Operating Profit) per customer in cohort.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: MEASURE_ICON.SHOPIFY,
+        measure: MEASURE.ORDERS_COHORT_CM4,
+        category: MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_LTV,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: LTV_COHORT_APPLICABLE_CONTEXTS,
+        tooltip: 'Cumulative operating profit per customer after all costs including agency fees, opex, and other overhead. Shows net profitability of each cohort.',
+        formulaDisplay: 'Cumulative CM4 ÷ Cohort Customers',
+        formula: 'cumulative_cm4 / cohort_total_customers',
+    },
     [MEASURE.ORDERS_TOP_PRODUCTS]: {
         priority: 9,
         title: 'Top Products',
@@ -3851,7 +3935,7 @@ export const ORDERS_MEASURES_MAP = {
         priority: 52,
         title: 'CM2 ROAS',
         shortTitle: 'CM2 ROAS',
-        description: 'CM2 divided by Total Ad Spend.',
+        description: 'CM2 (After Fulfillment) divided by Total Ad Spend.',
         sumPrefix: '',
         sumSuffix: 'x',
         avgPrefix: '',
@@ -3871,7 +3955,7 @@ export const ORDERS_MEASURES_MAP = {
         priority: 53,
         title: 'CM3 ROAS',
         shortTitle: 'CM3 ROAS',
-        description: 'CM3 divided by Total Ad Spend.',
+        description: 'CM3 (Contribution Margin) divided by Total Ad Spend.',
         sumPrefix: '',
         sumSuffix: 'x',
         avgPrefix: '',
@@ -3911,7 +3995,7 @@ export const ORDERS_MEASURES_MAP = {
         priority: 55,
         title: 'New Customer CM2 ROAS',
         shortTitle: 'NC CM2 ROAS',
-        description: 'New Customer CM2 divided by Ad Spend.',
+        description: 'New Customer CM2 (After Fulfillment) divided by Ad Spend.',
         sumPrefix: '',
         sumSuffix: 'x',
         avgPrefix: '',
@@ -3931,7 +4015,7 @@ export const ORDERS_MEASURES_MAP = {
         priority: 56,
         title: 'New Customer CM3 ROAS',
         shortTitle: 'NC CM3 ROAS',
-        description: 'New Customer CM3 divided by Ad Spend.',
+        description: 'New Customer CM3 (Contribution Margin) divided by Ad Spend.',
         sumPrefix: '',
         sumSuffix: 'x',
         avgPrefix: '',
@@ -3971,7 +4055,7 @@ export const ORDERS_MEASURES_MAP = {
         priority: 58,
         title: 'Returning Customer CM2 ROAS',
         shortTitle: 'RC CM2 ROAS',
-        description: 'Returning Customer CM2 divided by Ad Spend.',
+        description: 'Returning Customer CM2 (After Fulfillment) divided by Ad Spend.',
         sumPrefix: '',
         sumSuffix: 'x',
         avgPrefix: '',
@@ -3991,7 +4075,7 @@ export const ORDERS_MEASURES_MAP = {
         priority: 59,
         title: 'Returning Customer CM3 ROAS',
         shortTitle: 'RC CM3 ROAS',
-        description: 'Returning Customer CM3 divided by Ad Spend.',
+        description: 'Returning Customer CM3 (Contribution Margin) divided by Ad Spend.',
         sumPrefix: '',
         sumSuffix: 'x',
         avgPrefix: '',
@@ -4211,7 +4295,7 @@ export const ORDERS_MEASURES_MAP = {
         priority: 62,
         title: 'CM2 MER',
         shortTitle: 'CM2 MER',
-        description: 'Marketing Efficiency Ratio using CM2.',
+        description: 'Marketing Efficiency Ratio using CM2 (After Fulfillment).',
         sumPrefix: '',
         sumSuffix: '%',
         avgPrefix: '',
@@ -4231,7 +4315,7 @@ export const ORDERS_MEASURES_MAP = {
         priority: 63,
         title: 'CM3 MER',
         shortTitle: 'CM3 MER',
-        description: 'Marketing Efficiency Ratio using CM3.',
+        description: 'Marketing Efficiency Ratio using CM3 (Contribution Margin).',
         sumPrefix: '',
         sumSuffix: '%',
         avgPrefix: '',
@@ -4251,7 +4335,7 @@ export const ORDERS_MEASURES_MAP = {
         priority: 64,
         title: 'New Customer CM1 MER',
         shortTitle: 'NC CM1 MER',
-        description: 'Marketing Efficiency Ratio using New Customer CM1.',
+        description: 'Marketing Efficiency Ratio using New Customer CM1 (Gross Margin).',
         sumPrefix: '',
         sumSuffix: '%',
         avgPrefix: '',
@@ -4271,7 +4355,7 @@ export const ORDERS_MEASURES_MAP = {
         priority: 65,
         title: 'New Customer CM2 MER',
         shortTitle: 'NC CM2 MER',
-        description: 'Marketing Efficiency Ratio using New Customer CM2.',
+        description: 'Marketing Efficiency Ratio using New Customer CM2 (After Fulfillment).',
         sumPrefix: '',
         sumSuffix: '%',
         avgPrefix: '',
@@ -4291,7 +4375,7 @@ export const ORDERS_MEASURES_MAP = {
         priority: 66,
         title: 'New Customer CM3 MER',
         shortTitle: 'NC CM3 MER',
-        description: 'Marketing Efficiency Ratio using New Customer CM3.',
+        description: 'Marketing Efficiency Ratio using New Customer CM3 (Contribution Margin).',
         sumPrefix: '',
         sumSuffix: '%',
         avgPrefix: '',
@@ -4311,7 +4395,7 @@ export const ORDERS_MEASURES_MAP = {
         priority: 67,
         title: 'Returning Customer CM1 MER',
         shortTitle: 'RC CM1 MER',
-        description: 'Marketing Efficiency Ratio using Returning Customer CM1.',
+        description: 'Marketing Efficiency Ratio using Returning Customer CM1 (Gross Margin).',
         sumPrefix: '',
         sumSuffix: '%',
         avgPrefix: '',
@@ -4331,7 +4415,7 @@ export const ORDERS_MEASURES_MAP = {
         priority: 68,
         title: 'Returning Customer CM2 MER',
         shortTitle: 'RC CM2 MER',
-        description: 'Marketing Efficiency Ratio using Returning Customer CM2.',
+        description: 'Marketing Efficiency Ratio using Returning Customer CM2 (After Fulfillment).',
         sumPrefix: '',
         sumSuffix: '%',
         avgPrefix: '',
@@ -4351,7 +4435,7 @@ export const ORDERS_MEASURES_MAP = {
         priority: 69,
         title: 'Returning Customer CM3 MER',
         shortTitle: 'RC CM3 MER',
-        description: 'Marketing Efficiency Ratio using Returning Customer CM3.',
+        description: 'Marketing Efficiency Ratio using Returning Customer CM3 (Contribution Margin).',
         sumPrefix: '',
         sumSuffix: '%',
         avgPrefix: '',
@@ -4451,7 +4535,7 @@ export const ORDERS_MEASURES_MAP = {
         priority: 74,
         title: 'New Customer CM4 MER',
         shortTitle: 'NC CM4 MER',
-        description: 'Marketing Efficiency Ratio using New Customer CM4.',
+        description: 'Marketing Efficiency Ratio using New Customer CM4 (Operating Profit).',
         sumPrefix: '',
         sumSuffix: '%',
         avgPrefix: '',
@@ -4471,7 +4555,7 @@ export const ORDERS_MEASURES_MAP = {
         priority: 75,
         title: 'Returning Customer CM4 MER',
         shortTitle: 'RC CM4 MER',
-        description: 'Marketing Efficiency Ratio using Returning Customer CM4.',
+        description: 'Marketing Efficiency Ratio using Returning Customer CM4 (Operating Profit).',
         sumPrefix: '',
         sumSuffix: '%',
         avgPrefix: '',
@@ -4849,9 +4933,9 @@ export const ORDERS_MEASURES_MAP = {
     },
     [MEASURE.ORDERS_CM2]: {
         priority: 2,
-        title: 'Contribution Margin 2',
+        title: 'CM2 (After Fulfillment)',
         shortTitle: 'CM2',
-        description: 'CM1 minus fulfillment and transaction costs.',
+        description: 'CM2 (After Fulfillment) is Net Revenue minus total applicable costs for this margin level.',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
@@ -4869,9 +4953,9 @@ export const ORDERS_MEASURES_MAP = {
     },
     [MEASURE.ORDERS_CM2_PERCENT]: {
         priority: 32,
-        title: 'CM2 Margin',
+        title: 'CM2 %',
         shortTitle: 'CM2 %',
-        description: 'CM2 as a percentage of Net Revenue.',
+        description: 'CM2 (After Fulfillment) % as a percentage of Net Revenue.',
         sumPrefix: '',
         sumSuffix: '%',
         avgPrefix: '',
@@ -4889,9 +4973,9 @@ export const ORDERS_MEASURES_MAP = {
     },
     [MEASURE.ORDERS_NEW_CUSTOMER_CM2]: {
         priority: 12,
-        title: 'New Customer Contribution Margin 2',
+        title: 'New Customer CM2 (After Fulfillment)',
         shortTitle: 'NC CM2',
-        description: 'New customer CM1 minus fulfillment and transaction costs.',
+        description: 'New Customer CM2 (After Fulfillment) is New Customer Net Revenue minus total applicable costs for this margin level.',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
@@ -4908,9 +4992,9 @@ export const ORDERS_MEASURES_MAP = {
     },
     [MEASURE.ORDERS_NEW_CUSTOMER_CM2_PERCENT]: {
         priority: 36,
-        title: 'New Customer CM2 Margin',
+        title: 'New Customer CM2 %',
         shortTitle: 'NC CM2 %',
-        description: 'NC CM2 as a percentage of NC Net Revenue.',
+        description: 'New Customer CM2 (After Fulfillment) % as a percentage of NC Net Revenue.',
         sumPrefix: '',
         sumSuffix: '%',
         avgPrefix: '',
@@ -4928,9 +5012,9 @@ export const ORDERS_MEASURES_MAP = {
     },
     [MEASURE.ORDERS_RETURNING_CUSTOMER_CM2]: {
         priority: 22,
-        title: 'Returning Customer Contribution Margin 2',
+        title: 'Returning Customer CM2 (After Fulfillment)',
         shortTitle: 'RC CM2',
-        description: 'Returning customer CM1 minus fulfillment and transaction costs.',
+        description: 'Returning Customer CM2 (After Fulfillment) is Returning Customer Net Revenue minus total applicable costs for this margin level.',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
@@ -4947,9 +5031,9 @@ export const ORDERS_MEASURES_MAP = {
     },
     [MEASURE.ORDERS_RETURNING_CUSTOMER_CM2_PERCENT]: {
         priority: 40,
-        title: 'Returning Customer CM2 Margin',
+        title: 'Returning Customer CM2 %',
         shortTitle: 'RC CM2 %',
-        description: 'RC CM2 as a percentage of RC Net Revenue.',
+        description: 'Returning Customer CM2 (After Fulfillment) % as a percentage of RC Net Revenue.',
         sumPrefix: '',
         sumSuffix: '%',
         avgPrefix: '',
@@ -4967,9 +5051,9 @@ export const ORDERS_MEASURES_MAP = {
     },
     [MEASURE.ORDERS_CM3]: {
         priority: 3,
-        title: 'Contribution Margin 3',
+        title: 'CM3 (Contribution Margin)',
         shortTitle: 'CM3',
-        description: 'CM2 minus marketing costs (ad spend plus user-defined marketing).',
+        description: 'CM3 (Contribution Margin) is Net Revenue minus total applicable costs for this margin level.',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
@@ -4987,9 +5071,9 @@ export const ORDERS_MEASURES_MAP = {
     },
     [MEASURE.ORDERS_CM3_PERCENT]: {
         priority: 33,
-        title: 'CM3 Margin',
+        title: 'CM3 %',
         shortTitle: 'CM3 %',
-        description: 'CM3 as a percentage of Net Revenue.',
+        description: 'CM3 (Contribution Margin) % as a percentage of Net Revenue.',
         sumPrefix: '',
         sumSuffix: '%',
         avgPrefix: '',
@@ -5007,9 +5091,9 @@ export const ORDERS_MEASURES_MAP = {
     },
     [MEASURE.ORDERS_NEW_CUSTOMER_CM3]: {
         priority: 13,
-        title: 'New Customer Contribution Margin 3',
+        title: 'New Customer CM3 (Contribution Margin)',
         shortTitle: 'NC CM3',
-        description: 'New customer CM2 minus marketing costs.',
+        description: 'New Customer CM3 (Contribution Margin) is New Customer Net Revenue minus total applicable costs for this margin level.',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
@@ -5026,9 +5110,9 @@ export const ORDERS_MEASURES_MAP = {
     },
     [MEASURE.ORDERS_NEW_CUSTOMER_CM3_PERCENT]: {
         priority: 37,
-        title: 'New Customer CM3 Margin',
+        title: 'New Customer CM3 %',
         shortTitle: 'NC CM3 %',
-        description: 'NC CM3 as a percentage of NC Net Revenue.',
+        description: 'New Customer CM3 (Contribution Margin) % as a percentage of NC Net Revenue.',
         sumPrefix: '',
         sumSuffix: '%',
         avgPrefix: '',
@@ -5046,9 +5130,9 @@ export const ORDERS_MEASURES_MAP = {
     },
     [MEASURE.ORDERS_RETURNING_CUSTOMER_CM3]: {
         priority: 23,
-        title: 'Returning Customer Contribution Margin 3',
+        title: 'Returning Customer CM3 (Contribution Margin)',
         shortTitle: 'RC CM3',
-        description: 'Returning customer CM2 minus marketing costs.',
+        description: 'Returning Customer CM3 (Contribution Margin) is Returning Customer Net Revenue minus total applicable costs for this margin level.',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
@@ -5065,9 +5149,9 @@ export const ORDERS_MEASURES_MAP = {
     },
     [MEASURE.ORDERS_RETURNING_CUSTOMER_CM3_PERCENT]: {
         priority: 41,
-        title: 'Returning Customer CM3 Margin',
+        title: 'Returning Customer CM3 %',
         shortTitle: 'RC CM3 %',
-        description: 'RC CM3 as a percentage of RC Net Revenue.',
+        description: 'Returning Customer CM3 (Contribution Margin) % as a percentage of RC Net Revenue.',
         sumPrefix: '',
         sumSuffix: '%',
         avgPrefix: '',
@@ -5087,7 +5171,7 @@ export const ORDERS_MEASURES_MAP = {
         priority: 4,
         title: 'CM4 (Operating Profit)',
         shortTitle: 'CM4',
-        description: 'CM3 minus agency fees, opex, and other costs. Your operating profit.',
+        description: 'CM4 (Operating Profit) is Net Revenue minus total applicable costs for this margin level.',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
@@ -5105,9 +5189,9 @@ export const ORDERS_MEASURES_MAP = {
     },
     [MEASURE.ORDERS_CM4_PERCENT]: {
         priority: 34,
-        title: 'CM4 % (Operating Margin)',
+        title: 'CM4 %',
         shortTitle: 'CM4 %',
-        description: 'CM4 as a percentage of Net Revenue. Your operating margin after all costs.',
+        description: 'CM4 (Operating Profit) % as a percentage of Net Revenue.',
         sumPrefix: '',
         sumSuffix: '%',
         avgPrefix: '',
@@ -5126,7 +5210,7 @@ export const ORDERS_MEASURES_MAP = {
         priority: 14,
         title: 'New Customer CM4 (Operating Profit)',
         shortTitle: 'NC CM4',
-        description: 'New customer CM3 minus agency fees, opex, and other costs.',
+        description: 'New Customer CM4 (Operating Profit) is New Customer Net Revenue minus total applicable costs for this margin level.',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
@@ -5143,9 +5227,9 @@ export const ORDERS_MEASURES_MAP = {
     },
     [MEASURE.ORDERS_NEW_CUSTOMER_CM4_PERCENT]: {
         priority: 38,
-        title: 'New Customer CM4 % (Operating Margin)',
+        title: 'New Customer CM4 %',
         shortTitle: 'NC CM4 %',
-        description: 'NC CM4 as a percentage of NC Net Revenue. Operating margin from new customers.',
+        description: 'New Customer CM4 (Operating Profit) % as a percentage of NC Net Revenue.',
         sumPrefix: '',
         sumSuffix: '%',
         avgPrefix: '',
@@ -5165,7 +5249,7 @@ export const ORDERS_MEASURES_MAP = {
         priority: 24,
         title: 'Returning Customer CM4 (Operating Profit)',
         shortTitle: 'RC CM4',
-        description: 'Returning customer CM3 minus agency fees, opex, and other costs.',
+        description: 'Returning Customer CM4 (Operating Profit) is Returning Customer Net Revenue minus total applicable costs for this margin level.',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
@@ -5182,9 +5266,9 @@ export const ORDERS_MEASURES_MAP = {
     },
     [MEASURE.ORDERS_RETURNING_CUSTOMER_CM4_PERCENT]: {
         priority: 42,
-        title: 'Returning Customer CM4 % (Operating Margin)',
+        title: 'Returning Customer CM4 %',
         shortTitle: 'RC CM4 %',
-        description: 'RC CM4 as a percentage of RC Net Revenue. Operating margin from returning customers.',
+        description: 'Returning Customer CM4 (Operating Profit) % as a percentage of RC Net Revenue.',
         sumPrefix: '',
         sumSuffix: '%',
         avgPrefix: '',
@@ -5204,7 +5288,7 @@ export const ORDERS_MEASURES_MAP = {
         priority: 1,
         title: 'CM1 (Gross Margin)',
         shortTitle: 'CM1',
-        description: 'Net Revenue minus Total COGS (product costs plus user-defined COGS).',
+        description: 'CM1 (Gross Margin) is Net Revenue minus total applicable costs for this margin level.',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
@@ -5222,9 +5306,9 @@ export const ORDERS_MEASURES_MAP = {
     },
     [MEASURE.ORDERS_CM1_PERCENT]: {
         priority: 31,
-        title: 'CM1 % (Gross Margin %)',
+        title: 'CM1 %',
         shortTitle: 'CM1 %',
-        description: 'CM1 as a percentage of Net Revenue.',
+        description: 'CM1 (Gross Margin) % as a percentage of Net Revenue.',
         sumPrefix: '',
         sumSuffix: '%',
         avgPrefix: '',
@@ -5244,7 +5328,7 @@ export const ORDERS_MEASURES_MAP = {
         priority: 11,
         title: 'New Customer CM1 (Gross Margin)',
         shortTitle: 'NC CM1',
-        description: 'New customer Net Revenue minus Total COGS. Includes impact of returns/discounts.',
+        description: 'New Customer CM1 (Gross Margin) is New Customer Net Revenue minus total applicable costs for this margin level.',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
@@ -5262,9 +5346,9 @@ export const ORDERS_MEASURES_MAP = {
     },
     [MEASURE.ORDERS_NEW_CUSTOMER_CM1_PERCENT]: {
         priority: 35,
-        title: 'New Customer CM1 % (Gross Margin %)',
+        title: 'New Customer CM1 %',
         shortTitle: 'NC CM1 %',
-        description: 'NC CM1 as a percentage of NC Net Revenue. Includes impact of returns/discounts.',
+        description: 'New Customer CM1 (Gross Margin) % as a percentage of NC Net Revenue.',
         sumPrefix: '',
         sumSuffix: '%',
         avgPrefix: '',
@@ -5284,7 +5368,7 @@ export const ORDERS_MEASURES_MAP = {
         priority: 21,
         title: 'Returning Customer CM1 (Gross Margin)',
         shortTitle: 'RC CM1',
-        description: 'Returning customer Net Revenue minus Total COGS. Includes impact of returns/discounts.',
+        description: 'Returning Customer CM1 (Gross Margin) is Returning Customer Net Revenue minus total applicable costs for this margin level.',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
@@ -5302,9 +5386,9 @@ export const ORDERS_MEASURES_MAP = {
     },
     [MEASURE.ORDERS_RETURNING_CUSTOMER_CM1_PERCENT]: {
         priority: 39,
-        title: 'Returning Customer CM1 % (Gross Margin %)',
+        title: 'Returning Customer CM1 %',
         shortTitle: 'RC CM1 %',
-        description: 'RC CM1 as a percentage of RC Net Revenue. Includes impact of returns/discounts.',
+        description: 'Returning Customer CM1 (Gross Margin) % as a percentage of RC Net Revenue.',
         sumPrefix: '',
         sumSuffix: '%',
         avgPrefix: '',