@adtrackify/at-tracking-event-types 4.64.7 → 4.64.9

package/dist/cjs/types/api/measures/definitions/orders-measure-definitions.js

@@ -2343,7 +2343,7 @@ exports.ORDERS_MEASURES_MAP = {
         priority: 5,
         title: 'CM1 Per Order',
         shortTitle: 'CM1/Order',
-        description: 'Average CM1 per order. Net Revenue minus Total COGS divided by order count.',
+        description: 'Average CM1 (Gross Margin) per order.',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
@@ -2363,7 +2363,7 @@ exports.ORDERS_MEASURES_MAP = {
         priority: 15,
         title: 'New Customer CM1 Per Order',
         shortTitle: 'NC CM1/Order',
-        description: 'Average CM1 per new customer order.',
+        description: 'Average New Customer CM1 (Gross Margin) per order.',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
@@ -2383,7 +2383,7 @@ exports.ORDERS_MEASURES_MAP = {
         priority: 25,
         title: 'Returning Customer CM1 Per Order',
         shortTitle: 'RC CM1/Order',
-        description: 'Average CM1 per returning customer order.',
+        description: 'Average Returning Customer CM1 (Gross Margin) per order.',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
@@ -2403,7 +2403,7 @@ exports.ORDERS_MEASURES_MAP = {
         priority: 6,
         title: 'CM2 Per Order',
         shortTitle: 'CM2/Order',
-        description: 'Average CM2 per order.',
+        description: 'Average CM2 (After Fulfillment) per order.',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
@@ -2423,7 +2423,7 @@ exports.ORDERS_MEASURES_MAP = {
         priority: 7,
         title: 'CM3 Per Order',
         shortTitle: 'CM3/Order',
-        description: 'Average CM3 per order.',
+        description: 'Average CM3 (Contribution Margin) per order.',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
@@ -2443,7 +2443,7 @@ exports.ORDERS_MEASURES_MAP = {
         priority: 8,
         title: 'CM4 Per Order',
         shortTitle: 'CM4/Order',
-        description: 'Average CM4 (operating profit) per order.',
+        description: 'Average CM4 (Operating Profit) per order.',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
@@ -2463,7 +2463,7 @@ exports.ORDERS_MEASURES_MAP = {
         priority: 16,
         title: 'New Customer CM2 Per Order',
         shortTitle: 'NC CM2/Order',
-        description: 'Average CM2 per new customer order.',
+        description: 'Average New Customer CM2 (After Fulfillment) per order.',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
@@ -2483,7 +2483,7 @@ exports.ORDERS_MEASURES_MAP = {
         priority: 17,
         title: 'New Customer CM3 Per Order',
         shortTitle: 'NC CM3/Order',
-        description: 'Average CM3 per new customer order.',
+        description: 'Average New Customer CM3 (Contribution Margin) per order.',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
@@ -2503,7 +2503,7 @@ exports.ORDERS_MEASURES_MAP = {
         priority: 18,
         title: 'New Customer CM4 Per Order',
         shortTitle: 'NC CM4/Order',
-        description: 'Average CM4 (operating profit) per new customer order.',
+        description: 'Average New Customer CM4 (Operating Profit) per order.',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
@@ -2523,7 +2523,7 @@ exports.ORDERS_MEASURES_MAP = {
         priority: 26,
         title: 'Returning Customer CM2 Per Order',
         shortTitle: 'RC CM2/Order',
-        description: 'Average CM2 per returning customer order.',
+        description: 'Average Returning Customer CM2 (After Fulfillment) per order.',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
@@ -2543,7 +2543,7 @@ exports.ORDERS_MEASURES_MAP = {
         priority: 27,
         title: 'Returning Customer CM3 Per Order',
         shortTitle: 'RC CM3/Order',
-        description: 'Average CM3 per returning customer order.',
+        description: 'Average Returning Customer CM3 (Contribution Margin) per order.',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
@@ -2563,7 +2563,7 @@ exports.ORDERS_MEASURES_MAP = {
         priority: 28,
         title: 'Returning Customer CM4 Per Order',
         shortTitle: 'RC CM4/Order',
-        description: 'Average CM4 (operating profit) per returning customer order.',
+        description: 'Average Returning Customer CM4 (Operating Profit) per order.',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
@@ -3570,6 +3570,90 @@ exports.ORDERS_MEASURES_MAP = {
         formulaDisplay: 'Cohort Revenue ÷ Cohort Order Count',
         formula: 'cohort_revenue / cohort_order_count',
     },
+    [measures_js_1.MEASURE.ORDERS_COHORT_CM1]: {
+        priority: 35,
+        title: 'Cohort CM1',
+        shortTitle: 'Cohort CM1',
+        description: 'Cumulative CM1 (Gross Margin) per customer in cohort.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
+        measure: measures_js_1.MEASURE.ORDERS_COHORT_CM1,
+        category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
+        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_LTV,
+        valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: measure_applicable_contexts_js_1.LTV_COHORT_APPLICABLE_CONTEXTS,
+        tooltip: 'Cumulative gross margin (net revenue minus COGS) per customer over time. Shows how much profit each cohort generates before fulfillment and marketing costs.',
+        formulaDisplay: 'Cumulative CM1 ÷ Cohort Customers',
+        formula: 'cumulative_cm1 / cohort_total_customers',
+    },
+    [measures_js_1.MEASURE.ORDERS_COHORT_CM2]: {
+        priority: 36,
+        title: 'Cohort CM2',
+        shortTitle: 'Cohort CM2',
+        description: 'Cumulative CM2 (After Fulfillment) per customer in cohort.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
+        measure: measures_js_1.MEASURE.ORDERS_COHORT_CM2,
+        category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
+        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_LTV,
+        valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: measure_applicable_contexts_js_1.LTV_COHORT_APPLICABLE_CONTEXTS,
+        tooltip: 'Cumulative contribution margin after fulfillment and transaction costs per customer. Shows profit before marketing spend.',
+        formulaDisplay: 'Cumulative CM2 ÷ Cohort Customers',
+        formula: 'cumulative_cm2 / cohort_total_customers',
+    },
+    [measures_js_1.MEASURE.ORDERS_COHORT_CM3]: {
+        priority: 37,
+        title: 'Cohort CM3',
+        shortTitle: 'Cohort CM3',
+        description: 'Cumulative CM3 (Contribution Margin) per customer in cohort.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
+        measure: measures_js_1.MEASURE.ORDERS_COHORT_CM3,
+        category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
+        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_LTV,
+        valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: measure_applicable_contexts_js_1.LTV_COHORT_APPLICABLE_CONTEXTS,
+        tooltip: 'Cumulative contribution margin after marketing costs and ad spend per customer. Shows true profit contribution from each cohort.',
+        formulaDisplay: 'Cumulative CM3 ÷ Cohort Customers',
+        formula: 'cumulative_cm3 / cohort_total_customers',
+    },
+    [measures_js_1.MEASURE.ORDERS_COHORT_CM4]: {
+        priority: 38,
+        title: 'Cohort CM4',
+        shortTitle: 'Cohort CM4',
+        description: 'Cumulative CM4 (Operating Profit) per customer in cohort.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
+        measure: measures_js_1.MEASURE.ORDERS_COHORT_CM4,
+        category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
+        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_LTV,
+        valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: measure_applicable_contexts_js_1.LTV_COHORT_APPLICABLE_CONTEXTS,
+        tooltip: 'Cumulative operating profit per customer after all costs including agency fees, opex, and other overhead. Shows net profitability of each cohort.',
+        formulaDisplay: 'Cumulative CM4 ÷ Cohort Customers',
+        formula: 'cumulative_cm4 / cohort_total_customers',
+    },
     [measures_js_1.MEASURE.ORDERS_TOP_PRODUCTS]: {
         priority: 9,
         title: 'Top Products',
@@ -3854,7 +3938,7 @@ exports.ORDERS_MEASURES_MAP = {
         priority: 52,
         title: 'CM2 ROAS',
         shortTitle: 'CM2 ROAS',
-        description: 'CM2 divided by Total Ad Spend.',
+        description: 'CM2 (After Fulfillment) divided by Total Ad Spend.',
         sumPrefix: '',
         sumSuffix: 'x',
         avgPrefix: '',
@@ -3874,7 +3958,7 @@ exports.ORDERS_MEASURES_MAP = {
         priority: 53,
         title: 'CM3 ROAS',
         shortTitle: 'CM3 ROAS',
-        description: 'CM3 divided by Total Ad Spend.',
+        description: 'CM3 (Contribution Margin) divided by Total Ad Spend.',
         sumPrefix: '',
         sumSuffix: 'x',
         avgPrefix: '',
@@ -3914,7 +3998,7 @@ exports.ORDERS_MEASURES_MAP = {
         priority: 55,
         title: 'New Customer CM2 ROAS',
         shortTitle: 'NC CM2 ROAS',
-        description: 'New Customer CM2 divided by Ad Spend.',
+        description: 'New Customer CM2 (After Fulfillment) divided by Ad Spend.',
         sumPrefix: '',
         sumSuffix: 'x',
         avgPrefix: '',
@@ -3934,7 +4018,7 @@ exports.ORDERS_MEASURES_MAP = {
         priority: 56,
         title: 'New Customer CM3 ROAS',
         shortTitle: 'NC CM3 ROAS',
-        description: 'New Customer CM3 divided by Ad Spend.',
+        description: 'New Customer CM3 (Contribution Margin) divided by Ad Spend.',
         sumPrefix: '',
         sumSuffix: 'x',
         avgPrefix: '',
@@ -3974,7 +4058,7 @@ exports.ORDERS_MEASURES_MAP = {
         priority: 58,
         title: 'Returning Customer CM2 ROAS',
         shortTitle: 'RC CM2 ROAS',
-        description: 'Returning Customer CM2 divided by Ad Spend.',
+        description: 'Returning Customer CM2 (After Fulfillment) divided by Ad Spend.',
         sumPrefix: '',
         sumSuffix: 'x',
         avgPrefix: '',
@@ -3994,7 +4078,7 @@ exports.ORDERS_MEASURES_MAP = {
         priority: 59,
         title: 'Returning Customer CM3 ROAS',
         shortTitle: 'RC CM3 ROAS',
-        description: 'Returning Customer CM3 divided by Ad Spend.',
+        description: 'Returning Customer CM3 (Contribution Margin) divided by Ad Spend.',
         sumPrefix: '',
         sumSuffix: 'x',
         avgPrefix: '',
@@ -4214,7 +4298,7 @@ exports.ORDERS_MEASURES_MAP = {
         priority: 62,
         title: 'CM2 MER',
         shortTitle: 'CM2 MER',
-        description: 'Marketing Efficiency Ratio using CM2.',
+        description: 'Marketing Efficiency Ratio using CM2 (After Fulfillment).',
         sumPrefix: '',
         sumSuffix: '%',
         avgPrefix: '',
@@ -4234,7 +4318,7 @@ exports.ORDERS_MEASURES_MAP = {
         priority: 63,
         title: 'CM3 MER',
         shortTitle: 'CM3 MER',
-        description: 'Marketing Efficiency Ratio using CM3.',
+        description: 'Marketing Efficiency Ratio using CM3 (Contribution Margin).',
         sumPrefix: '',
         sumSuffix: '%',
         avgPrefix: '',
@@ -4254,7 +4338,7 @@ exports.ORDERS_MEASURES_MAP = {
         priority: 64,
         title: 'New Customer CM1 MER',
         shortTitle: 'NC CM1 MER',
-        description: 'Marketing Efficiency Ratio using New Customer CM1.',
+        description: 'Marketing Efficiency Ratio using New Customer CM1 (Gross Margin).',
         sumPrefix: '',
         sumSuffix: '%',
         avgPrefix: '',
@@ -4274,7 +4358,7 @@ exports.ORDERS_MEASURES_MAP = {
         priority: 65,
         title: 'New Customer CM2 MER',
         shortTitle: 'NC CM2 MER',
-        description: 'Marketing Efficiency Ratio using New Customer CM2.',
+        description: 'Marketing Efficiency Ratio using New Customer CM2 (After Fulfillment).',
         sumPrefix: '',
         sumSuffix: '%',
         avgPrefix: '',
@@ -4294,7 +4378,7 @@ exports.ORDERS_MEASURES_MAP = {
         priority: 66,
         title: 'New Customer CM3 MER',
         shortTitle: 'NC CM3 MER',
-        description: 'Marketing Efficiency Ratio using New Customer CM3.',
+        description: 'Marketing Efficiency Ratio using New Customer CM3 (Contribution Margin).',
         sumPrefix: '',
         sumSuffix: '%',
         avgPrefix: '',
@@ -4314,7 +4398,7 @@ exports.ORDERS_MEASURES_MAP = {
         priority: 67,
         title: 'Returning Customer CM1 MER',
         shortTitle: 'RC CM1 MER',
-        description: 'Marketing Efficiency Ratio using Returning Customer CM1.',
+        description: 'Marketing Efficiency Ratio using Returning Customer CM1 (Gross Margin).',
         sumPrefix: '',
         sumSuffix: '%',
         avgPrefix: '',
@@ -4334,7 +4418,7 @@ exports.ORDERS_MEASURES_MAP = {
         priority: 68,
         title: 'Returning Customer CM2 MER',
         shortTitle: 'RC CM2 MER',
-        description: 'Marketing Efficiency Ratio using Returning Customer CM2.',
+        description: 'Marketing Efficiency Ratio using Returning Customer CM2 (After Fulfillment).',
         sumPrefix: '',
         sumSuffix: '%',
         avgPrefix: '',
@@ -4354,7 +4438,7 @@ exports.ORDERS_MEASURES_MAP = {
         priority: 69,
         title: 'Returning Customer CM3 MER',
         shortTitle: 'RC CM3 MER',
-        description: 'Marketing Efficiency Ratio using Returning Customer CM3.',
+        description: 'Marketing Efficiency Ratio using Returning Customer CM3 (Contribution Margin).',
         sumPrefix: '',
         sumSuffix: '%',
         avgPrefix: '',
@@ -4454,7 +4538,7 @@ exports.ORDERS_MEASURES_MAP = {
         priority: 74,
         title: 'New Customer CM4 MER',
         shortTitle: 'NC CM4 MER',
-        description: 'Marketing Efficiency Ratio using New Customer CM4.',
+        description: 'Marketing Efficiency Ratio using New Customer CM4 (Operating Profit).',
         sumPrefix: '',
         sumSuffix: '%',
         avgPrefix: '',
@@ -4474,7 +4558,7 @@ exports.ORDERS_MEASURES_MAP = {
         priority: 75,
         title: 'Returning Customer CM4 MER',
         shortTitle: 'RC CM4 MER',
-        description: 'Marketing Efficiency Ratio using Returning Customer CM4.',
+        description: 'Marketing Efficiency Ratio using Returning Customer CM4 (Operating Profit).',
         sumPrefix: '',
         sumSuffix: '%',
         avgPrefix: '',
@@ -4852,9 +4936,9 @@ exports.ORDERS_MEASURES_MAP = {
     },
     [measures_js_1.MEASURE.ORDERS_CM2]: {
         priority: 2,
-        title: 'Contribution Margin 2',
+        title: 'CM2 (After Fulfillment)',
         shortTitle: 'CM2',
-        description: 'CM1 minus fulfillment and transaction costs.',
+        description: 'CM2 (After Fulfillment) is Net Revenue minus total applicable costs for this margin level.',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
@@ -4872,9 +4956,9 @@ exports.ORDERS_MEASURES_MAP = {
     },
     [measures_js_1.MEASURE.ORDERS_CM2_PERCENT]: {
         priority: 32,
-        title: 'CM2 Margin',
+        title: 'CM2 %',
         shortTitle: 'CM2 %',
-        description: 'CM2 as a percentage of Net Revenue.',
+        description: 'CM2 (After Fulfillment) % as a percentage of Net Revenue.',
         sumPrefix: '',
         sumSuffix: '%',
         avgPrefix: '',
@@ -4892,9 +4976,9 @@ exports.ORDERS_MEASURES_MAP = {
     },
     [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_CM2]: {
         priority: 12,
-        title: 'New Customer Contribution Margin 2',
+        title: 'New Customer CM2 (After Fulfillment)',
         shortTitle: 'NC CM2',
-        description: 'New customer CM1 minus fulfillment and transaction costs.',
+        description: 'New Customer CM2 (After Fulfillment) is New Customer Net Revenue minus total applicable costs for this margin level.',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
@@ -4911,9 +4995,9 @@ exports.ORDERS_MEASURES_MAP = {
     },
     [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_CM2_PERCENT]: {
         priority: 36,
-        title: 'New Customer CM2 Margin',
+        title: 'New Customer CM2 %',
         shortTitle: 'NC CM2 %',
-        description: 'NC CM2 as a percentage of NC Net Revenue.',
+        description: 'New Customer CM2 (After Fulfillment) % as a percentage of NC Net Revenue.',
         sumPrefix: '',
         sumSuffix: '%',
         avgPrefix: '',
@@ -4931,9 +5015,9 @@ exports.ORDERS_MEASURES_MAP = {
     },
     [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_CM2]: {
         priority: 22,
-        title: 'Returning Customer Contribution Margin 2',
+        title: 'Returning Customer CM2 (After Fulfillment)',
         shortTitle: 'RC CM2',
-        description: 'Returning customer CM1 minus fulfillment and transaction costs.',
+        description: 'Returning Customer CM2 (After Fulfillment) is Returning Customer Net Revenue minus total applicable costs for this margin level.',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
@@ -4950,9 +5034,9 @@ exports.ORDERS_MEASURES_MAP = {
     },
     [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_CM2_PERCENT]: {
         priority: 40,
-        title: 'Returning Customer CM2 Margin',
+        title: 'Returning Customer CM2 %',
         shortTitle: 'RC CM2 %',
-        description: 'RC CM2 as a percentage of RC Net Revenue.',
+        description: 'Returning Customer CM2 (After Fulfillment) % as a percentage of RC Net Revenue.',
         sumPrefix: '',
         sumSuffix: '%',
         avgPrefix: '',
@@ -4970,9 +5054,9 @@ exports.ORDERS_MEASURES_MAP = {
     },
     [measures_js_1.MEASURE.ORDERS_CM3]: {
         priority: 3,
-        title: 'Contribution Margin 3',
+        title: 'CM3 (Contribution Margin)',
         shortTitle: 'CM3',
-        description: 'CM2 minus marketing costs (ad spend plus user-defined marketing).',
+        description: 'CM3 (Contribution Margin) is Net Revenue minus total applicable costs for this margin level.',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
@@ -4990,9 +5074,9 @@ exports.ORDERS_MEASURES_MAP = {
     },
     [measures_js_1.MEASURE.ORDERS_CM3_PERCENT]: {
         priority: 33,
-        title: 'CM3 Margin',
+        title: 'CM3 %',
         shortTitle: 'CM3 %',
-        description: 'CM3 as a percentage of Net Revenue.',
+        description: 'CM3 (Contribution Margin) % as a percentage of Net Revenue.',
         sumPrefix: '',
         sumSuffix: '%',
         avgPrefix: '',
@@ -5010,9 +5094,9 @@ exports.ORDERS_MEASURES_MAP = {
     },
     [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_CM3]: {
         priority: 13,
-        title: 'New Customer Contribution Margin 3',
+        title: 'New Customer CM3 (Contribution Margin)',
         shortTitle: 'NC CM3',
-        description: 'New customer CM2 minus marketing costs.',
+        description: 'New Customer CM3 (Contribution Margin) is New Customer Net Revenue minus total applicable costs for this margin level.',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
@@ -5029,9 +5113,9 @@ exports.ORDERS_MEASURES_MAP = {
     },
     [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_CM3_PERCENT]: {
         priority: 37,
-        title: 'New Customer CM3 Margin',
+        title: 'New Customer CM3 %',
         shortTitle: 'NC CM3 %',
-        description: 'NC CM3 as a percentage of NC Net Revenue.',
+        description: 'New Customer CM3 (Contribution Margin) % as a percentage of NC Net Revenue.',
         sumPrefix: '',
         sumSuffix: '%',
         avgPrefix: '',
@@ -5049,9 +5133,9 @@ exports.ORDERS_MEASURES_MAP = {
     },
     [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_CM3]: {
         priority: 23,
-        title: 'Returning Customer Contribution Margin 3',
+        title: 'Returning Customer CM3 (Contribution Margin)',
         shortTitle: 'RC CM3',
-        description: 'Returning customer CM2 minus marketing costs.',
+        description: 'Returning Customer CM3 (Contribution Margin) is Returning Customer Net Revenue minus total applicable costs for this margin level.',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
@@ -5068,9 +5152,9 @@ exports.ORDERS_MEASURES_MAP = {
     },
     [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_CM3_PERCENT]: {
         priority: 41,
-        title: 'Returning Customer CM3 Margin',
+        title: 'Returning Customer CM3 %',
         shortTitle: 'RC CM3 %',
-        description: 'RC CM3 as a percentage of RC Net Revenue.',
+        description: 'Returning Customer CM3 (Contribution Margin) % as a percentage of RC Net Revenue.',
         sumPrefix: '',
         sumSuffix: '%',
         avgPrefix: '',
@@ -5090,7 +5174,7 @@ exports.ORDERS_MEASURES_MAP = {
         priority: 4,
         title: 'CM4 (Operating Profit)',
         shortTitle: 'CM4',
-        description: 'CM3 minus agency fees, opex, and other costs. Your operating profit.',
+        description: 'CM4 (Operating Profit) is Net Revenue minus total applicable costs for this margin level.',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
@@ -5108,9 +5192,9 @@ exports.ORDERS_MEASURES_MAP = {
     },
     [measures_js_1.MEASURE.ORDERS_CM4_PERCENT]: {
         priority: 34,
-        title: 'CM4 % (Operating Margin)',
+        title: 'CM4 %',
         shortTitle: 'CM4 %',
-        description: 'CM4 as a percentage of Net Revenue. Your operating margin after all costs.',
+        description: 'CM4 (Operating Profit) % as a percentage of Net Revenue.',
         sumPrefix: '',
         sumSuffix: '%',
         avgPrefix: '',
@@ -5129,7 +5213,7 @@ exports.ORDERS_MEASURES_MAP = {
         priority: 14,
         title: 'New Customer CM4 (Operating Profit)',
         shortTitle: 'NC CM4',
-        description: 'New customer CM3 minus agency fees, opex, and other costs.',
+        description: 'New Customer CM4 (Operating Profit) is New Customer Net Revenue minus total applicable costs for this margin level.',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
@@ -5146,9 +5230,9 @@ exports.ORDERS_MEASURES_MAP = {
     },
     [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_CM4_PERCENT]: {
         priority: 38,
-        title: 'New Customer CM4 % (Operating Margin)',
+        title: 'New Customer CM4 %',
         shortTitle: 'NC CM4 %',
-        description: 'NC CM4 as a percentage of NC Net Revenue. Operating margin from new customers.',
+        description: 'New Customer CM4 (Operating Profit) % as a percentage of NC Net Revenue.',
         sumPrefix: '',
         sumSuffix: '%',
         avgPrefix: '',
@@ -5168,7 +5252,7 @@ exports.ORDERS_MEASURES_MAP = {
         priority: 24,
         title: 'Returning Customer CM4 (Operating Profit)',
         shortTitle: 'RC CM4',
-        description: 'Returning customer CM3 minus agency fees, opex, and other costs.',
+        description: 'Returning Customer CM4 (Operating Profit) is Returning Customer Net Revenue minus total applicable costs for this margin level.',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
@@ -5185,9 +5269,9 @@ exports.ORDERS_MEASURES_MAP = {
     },
     [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_CM4_PERCENT]: {
         priority: 42,
-        title: 'Returning Customer CM4 % (Operating Margin)',
+        title: 'Returning Customer CM4 %',
         shortTitle: 'RC CM4 %',
-        description: 'RC CM4 as a percentage of RC Net Revenue. Operating margin from returning customers.',
+        description: 'Returning Customer CM4 (Operating Profit) % as a percentage of RC Net Revenue.',
         sumPrefix: '',
         sumSuffix: '%',
         avgPrefix: '',
@@ -5207,7 +5291,7 @@ exports.ORDERS_MEASURES_MAP = {
         priority: 1,
         title: 'CM1 (Gross Margin)',
         shortTitle: 'CM1',
-        description: 'Net Revenue minus Total COGS (product costs plus user-defined COGS).',
+        description: 'CM1 (Gross Margin) is Net Revenue minus total applicable costs for this margin level.',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
@@ -5225,9 +5309,9 @@ exports.ORDERS_MEASURES_MAP = {
     },
     [measures_js_1.MEASURE.ORDERS_CM1_PERCENT]: {
         priority: 31,
-        title: 'CM1 % (Gross Margin %)',
+        title: 'CM1 %',
         shortTitle: 'CM1 %',
-        description: 'CM1 as a percentage of Net Revenue.',
+        description: 'CM1 (Gross Margin) % as a percentage of Net Revenue.',
         sumPrefix: '',
         sumSuffix: '%',
         avgPrefix: '',
@@ -5247,7 +5331,7 @@ exports.ORDERS_MEASURES_MAP = {
         priority: 11,
         title: 'New Customer CM1 (Gross Margin)',
         shortTitle: 'NC CM1',
-        description: 'New customer Net Revenue minus Total COGS. Includes impact of returns/discounts.',
+        description: 'New Customer CM1 (Gross Margin) is New Customer Net Revenue minus total applicable costs for this margin level.',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
@@ -5265,9 +5349,9 @@ exports.ORDERS_MEASURES_MAP = {
     },
     [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_CM1_PERCENT]: {
         priority: 35,
-        title: 'New Customer CM1 % (Gross Margin %)',
+        title: 'New Customer CM1 %',
         shortTitle: 'NC CM1 %',
-        description: 'NC CM1 as a percentage of NC Net Revenue. Includes impact of returns/discounts.',
+        description: 'New Customer CM1 (Gross Margin) % as a percentage of NC Net Revenue.',
         sumPrefix: '',
         sumSuffix: '%',
         avgPrefix: '',
@@ -5287,7 +5371,7 @@ exports.ORDERS_MEASURES_MAP = {
         priority: 21,
         title: 'Returning Customer CM1 (Gross Margin)',
         shortTitle: 'RC CM1',
-        description: 'Returning customer Net Revenue minus Total COGS. Includes impact of returns/discounts.',
+        description: 'Returning Customer CM1 (Gross Margin) is Returning Customer Net Revenue minus total applicable costs for this margin level.',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
@@ -5305,9 +5389,9 @@ exports.ORDERS_MEASURES_MAP = {
     },
     [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_CM1_PERCENT]: {
         priority: 39,
-        title: 'Returning Customer CM1 % (Gross Margin %)',
+        title: 'Returning Customer CM1 %',
         shortTitle: 'RC CM1 %',
-        description: 'RC CM1 as a percentage of RC Net Revenue. Includes impact of returns/discounts.',
+        description: 'Returning Customer CM1 (Gross Margin) % as a percentage of RC Net Revenue.',
         sumPrefix: '',
         sumSuffix: '%',
         avgPrefix: '',