@adtrackify/at-tracking-event-types 4.64.6 → 4.64.8

This diff represents the content of publicly available package versions that have been released to one of the supported registries. The information contained in this diff is provided for informational purposes only and reflects changes between package versions as they appear in their respective public registries.
@@ -2343,7 +2343,7 @@ exports.ORDERS_MEASURES_MAP = {
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  priority: 5,
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  title: 'CM1 Per Order',
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  shortTitle: 'CM1/Order',
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- description: 'Average CM1 per order. Net Revenue minus Total COGS divided by order count.',
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+ description: 'Average CM1 (Gross Margin) per order.',
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  sumPrefix: '$',
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  sumSuffix: '',
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  avgPrefix: '$',
@@ -2351,7 +2351,6 @@ exports.ORDERS_MEASURES_MAP = {
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  icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
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  measure: measures_js_1.MEASURE.ORDERS_CM1_PER_ORDER,
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  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
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- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
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  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
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  decimalPlaces: 2,
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  useCompactNotation: false,
@@ -2364,15 +2363,14 @@ exports.ORDERS_MEASURES_MAP = {
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  priority: 15,
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  title: 'New Customer CM1 Per Order',
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  shortTitle: 'NC CM1/Order',
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- description: 'Average CM1 per new customer order.',
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+ description: 'Average New Customer CM1 (Gross Margin) per order.',
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  sumPrefix: '$',
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  sumSuffix: '',
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  avgPrefix: '$',
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  avgSuffix: '',
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- icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
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+ icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
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  measure: measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_CM1_PER_ORDER,
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  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
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- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
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  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
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  decimalPlaces: 2,
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  useCompactNotation: false,
@@ -2385,15 +2383,14 @@ exports.ORDERS_MEASURES_MAP = {
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  priority: 25,
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  title: 'Returning Customer CM1 Per Order',
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  shortTitle: 'RC CM1/Order',
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- description: 'Average CM1 per returning customer order.',
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+ description: 'Average Returning Customer CM1 (Gross Margin) per order.',
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  sumPrefix: '$',
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  sumSuffix: '',
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  avgPrefix: '$',
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  avgSuffix: '',
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- icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
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+ icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
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  measure: measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_CM1_PER_ORDER,
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  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
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- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
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  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
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  decimalPlaces: 2,
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  useCompactNotation: false,
@@ -2406,7 +2403,7 @@ exports.ORDERS_MEASURES_MAP = {
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  priority: 6,
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  title: 'CM2 Per Order',
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  shortTitle: 'CM2/Order',
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- description: 'Average CM2 per order.',
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+ description: 'Average CM2 (After Fulfillment) per order.',
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  sumPrefix: '$',
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  sumSuffix: '',
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  avgPrefix: '$',
@@ -2414,7 +2411,6 @@ exports.ORDERS_MEASURES_MAP = {
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  icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
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  measure: measures_js_1.MEASURE.ORDERS_CM2_PER_ORDER,
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  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
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- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
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  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
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  decimalPlaces: 2,
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  useCompactNotation: false,
@@ -2427,7 +2423,7 @@ exports.ORDERS_MEASURES_MAP = {
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  priority: 7,
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  title: 'CM3 Per Order',
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  shortTitle: 'CM3/Order',
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- description: 'Average CM3 per order.',
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+ description: 'Average CM3 (Contribution Margin) per order.',
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  sumPrefix: '$',
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  sumSuffix: '',
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  avgPrefix: '$',
@@ -2435,7 +2431,6 @@ exports.ORDERS_MEASURES_MAP = {
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  icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
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  measure: measures_js_1.MEASURE.ORDERS_CM3_PER_ORDER,
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  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
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- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
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  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
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  decimalPlaces: 2,
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  useCompactNotation: false,
@@ -2448,7 +2443,7 @@ exports.ORDERS_MEASURES_MAP = {
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  priority: 8,
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  title: 'CM4 Per Order',
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  shortTitle: 'CM4/Order',
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- description: 'Average CM4 (operating profit) per order.',
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+ description: 'Average CM4 (Operating Profit) per order.',
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  sumPrefix: '$',
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  sumSuffix: '',
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  avgPrefix: '$',
@@ -2456,7 +2451,6 @@ exports.ORDERS_MEASURES_MAP = {
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  icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
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  measure: measures_js_1.MEASURE.ORDERS_CM4_PER_ORDER,
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  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
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- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
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  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
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  decimalPlaces: 2,
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  useCompactNotation: false,
@@ -2469,15 +2463,14 @@ exports.ORDERS_MEASURES_MAP = {
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  priority: 16,
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  title: 'New Customer CM2 Per Order',
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  shortTitle: 'NC CM2/Order',
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- description: 'Average CM2 per new customer order.',
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+ description: 'Average New Customer CM2 (After Fulfillment) per order.',
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  sumPrefix: '$',
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  sumSuffix: '',
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  avgPrefix: '$',
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  avgSuffix: '',
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- icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
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+ icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
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  measure: measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_CM2_PER_ORDER,
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  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
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- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
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  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
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  decimalPlaces: 2,
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  useCompactNotation: false,
@@ -2490,15 +2483,14 @@ exports.ORDERS_MEASURES_MAP = {
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  priority: 17,
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  title: 'New Customer CM3 Per Order',
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  shortTitle: 'NC CM3/Order',
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- description: 'Average CM3 per new customer order.',
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+ description: 'Average New Customer CM3 (Contribution Margin) per order.',
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  sumPrefix: '$',
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  sumSuffix: '',
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  avgPrefix: '$',
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  avgSuffix: '',
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- icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
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+ icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
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  measure: measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_CM3_PER_ORDER,
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  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
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- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
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  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
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  decimalPlaces: 2,
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  useCompactNotation: false,
@@ -2511,15 +2503,14 @@ exports.ORDERS_MEASURES_MAP = {
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  priority: 18,
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  title: 'New Customer CM4 Per Order',
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  shortTitle: 'NC CM4/Order',
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- description: 'Average CM4 (operating profit) per new customer order.',
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+ description: 'Average New Customer CM4 (Operating Profit) per order.',
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  sumPrefix: '$',
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  sumSuffix: '',
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  avgPrefix: '$',
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  avgSuffix: '',
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- icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
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+ icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
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  measure: measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_CM4_PER_ORDER,
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  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
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- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
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  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
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  decimalPlaces: 2,
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  useCompactNotation: false,
@@ -2532,15 +2523,14 @@ exports.ORDERS_MEASURES_MAP = {
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  priority: 26,
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  title: 'Returning Customer CM2 Per Order',
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  shortTitle: 'RC CM2/Order',
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- description: 'Average CM2 per returning customer order.',
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+ description: 'Average Returning Customer CM2 (After Fulfillment) per order.',
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  sumPrefix: '$',
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  sumSuffix: '',
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  avgPrefix: '$',
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  avgSuffix: '',
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- icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
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+ icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
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  measure: measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_CM2_PER_ORDER,
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  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
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- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
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  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
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  decimalPlaces: 2,
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  useCompactNotation: false,
@@ -2553,15 +2543,14 @@ exports.ORDERS_MEASURES_MAP = {
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  priority: 27,
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  title: 'Returning Customer CM3 Per Order',
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  shortTitle: 'RC CM3/Order',
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- description: 'Average CM3 per returning customer order.',
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+ description: 'Average Returning Customer CM3 (Contribution Margin) per order.',
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  sumPrefix: '$',
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  sumSuffix: '',
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  avgPrefix: '$',
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  avgSuffix: '',
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- icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
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+ icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
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  measure: measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_CM3_PER_ORDER,
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  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
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- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
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  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
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  decimalPlaces: 2,
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  useCompactNotation: false,
@@ -2574,15 +2563,14 @@ exports.ORDERS_MEASURES_MAP = {
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  priority: 28,
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  title: 'Returning Customer CM4 Per Order',
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  shortTitle: 'RC CM4/Order',
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- description: 'Average CM4 (operating profit) per returning customer order.',
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+ description: 'Average Returning Customer CM4 (Operating Profit) per order.',
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  sumPrefix: '$',
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  sumSuffix: '',
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  avgPrefix: '$',
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  avgSuffix: '',
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- icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
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+ icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
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  measure: measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_CM4_PER_ORDER,
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  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
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- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
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  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
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  decimalPlaces: 2,
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  useCompactNotation: false,
@@ -3866,7 +3854,7 @@ exports.ORDERS_MEASURES_MAP = {
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  priority: 52,
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  title: 'CM2 ROAS',
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  shortTitle: 'CM2 ROAS',
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- description: 'CM2 divided by Total Ad Spend.',
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+ description: 'CM2 (After Fulfillment) divided by Total Ad Spend.',
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  sumPrefix: '',
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  sumSuffix: 'x',
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  avgPrefix: '',
@@ -3886,7 +3874,7 @@ exports.ORDERS_MEASURES_MAP = {
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  priority: 53,
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  title: 'CM3 ROAS',
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  shortTitle: 'CM3 ROAS',
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- description: 'CM3 divided by Total Ad Spend.',
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+ description: 'CM3 (Contribution Margin) divided by Total Ad Spend.',
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  sumPrefix: '',
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  sumSuffix: 'x',
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  avgPrefix: '',
@@ -3926,7 +3914,7 @@ exports.ORDERS_MEASURES_MAP = {
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  priority: 55,
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  title: 'New Customer CM2 ROAS',
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  shortTitle: 'NC CM2 ROAS',
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- description: 'New Customer CM2 divided by Ad Spend.',
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+ description: 'New Customer CM2 (After Fulfillment) divided by Ad Spend.',
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  sumPrefix: '',
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  sumSuffix: 'x',
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  avgPrefix: '',
@@ -3946,7 +3934,7 @@ exports.ORDERS_MEASURES_MAP = {
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  priority: 56,
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  title: 'New Customer CM3 ROAS',
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  shortTitle: 'NC CM3 ROAS',
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- description: 'New Customer CM3 divided by Ad Spend.',
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+ description: 'New Customer CM3 (Contribution Margin) divided by Ad Spend.',
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  sumPrefix: '',
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  sumSuffix: 'x',
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  avgPrefix: '',
@@ -3986,7 +3974,7 @@ exports.ORDERS_MEASURES_MAP = {
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  priority: 58,
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  title: 'Returning Customer CM2 ROAS',
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  shortTitle: 'RC CM2 ROAS',
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- description: 'Returning Customer CM2 divided by Ad Spend.',
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+ description: 'Returning Customer CM2 (After Fulfillment) divided by Ad Spend.',
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  sumPrefix: '',
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  sumSuffix: 'x',
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  avgPrefix: '',
@@ -4006,7 +3994,7 @@ exports.ORDERS_MEASURES_MAP = {
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  priority: 59,
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  title: 'Returning Customer CM3 ROAS',
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  shortTitle: 'RC CM3 ROAS',
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- description: 'Returning Customer CM3 divided by Ad Spend.',
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+ description: 'Returning Customer CM3 (Contribution Margin) divided by Ad Spend.',
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  sumPrefix: '',
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  sumSuffix: 'x',
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  avgPrefix: '',
@@ -4226,7 +4214,7 @@ exports.ORDERS_MEASURES_MAP = {
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  priority: 62,
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  title: 'CM2 MER',
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  shortTitle: 'CM2 MER',
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- description: 'Marketing Efficiency Ratio using CM2.',
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+ description: 'Marketing Efficiency Ratio using CM2 (After Fulfillment).',
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  sumPrefix: '',
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  sumSuffix: '%',
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  avgPrefix: '',
@@ -4246,7 +4234,7 @@ exports.ORDERS_MEASURES_MAP = {
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  priority: 63,
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  title: 'CM3 MER',
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  shortTitle: 'CM3 MER',
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- description: 'Marketing Efficiency Ratio using CM3.',
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+ description: 'Marketing Efficiency Ratio using CM3 (Contribution Margin).',
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  sumPrefix: '',
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  sumSuffix: '%',
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  avgPrefix: '',
@@ -4266,7 +4254,7 @@ exports.ORDERS_MEASURES_MAP = {
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  priority: 64,
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  title: 'New Customer CM1 MER',
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  shortTitle: 'NC CM1 MER',
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- description: 'Marketing Efficiency Ratio using New Customer CM1.',
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+ description: 'Marketing Efficiency Ratio using New Customer CM1 (Gross Margin).',
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  sumPrefix: '',
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  sumSuffix: '%',
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  avgPrefix: '',
@@ -4286,7 +4274,7 @@ exports.ORDERS_MEASURES_MAP = {
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  priority: 65,
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  title: 'New Customer CM2 MER',
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  shortTitle: 'NC CM2 MER',
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- description: 'Marketing Efficiency Ratio using New Customer CM2.',
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+ description: 'Marketing Efficiency Ratio using New Customer CM2 (After Fulfillment).',
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  sumPrefix: '',
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  sumSuffix: '%',
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  avgPrefix: '',
@@ -4306,7 +4294,7 @@ exports.ORDERS_MEASURES_MAP = {
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  priority: 66,
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  title: 'New Customer CM3 MER',
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  shortTitle: 'NC CM3 MER',
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- description: 'Marketing Efficiency Ratio using New Customer CM3.',
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+ description: 'Marketing Efficiency Ratio using New Customer CM3 (Contribution Margin).',
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  sumPrefix: '',
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  sumSuffix: '%',
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  avgPrefix: '',
@@ -4326,7 +4314,7 @@ exports.ORDERS_MEASURES_MAP = {
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  priority: 67,
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  title: 'Returning Customer CM1 MER',
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  shortTitle: 'RC CM1 MER',
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- description: 'Marketing Efficiency Ratio using Returning Customer CM1.',
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+ description: 'Marketing Efficiency Ratio using Returning Customer CM1 (Gross Margin).',
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  sumPrefix: '',
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  sumSuffix: '%',
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  avgPrefix: '',
@@ -4346,7 +4334,7 @@ exports.ORDERS_MEASURES_MAP = {
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  priority: 68,
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  title: 'Returning Customer CM2 MER',
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  shortTitle: 'RC CM2 MER',
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- description: 'Marketing Efficiency Ratio using Returning Customer CM2.',
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+ description: 'Marketing Efficiency Ratio using Returning Customer CM2 (After Fulfillment).',
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  sumPrefix: '',
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  sumSuffix: '%',
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  avgPrefix: '',
@@ -4366,7 +4354,7 @@ exports.ORDERS_MEASURES_MAP = {
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  priority: 69,
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  title: 'Returning Customer CM3 MER',
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  shortTitle: 'RC CM3 MER',
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- description: 'Marketing Efficiency Ratio using Returning Customer CM3.',
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+ description: 'Marketing Efficiency Ratio using Returning Customer CM3 (Contribution Margin).',
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  sumPrefix: '',
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  sumSuffix: '%',
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  avgPrefix: '',
@@ -4466,7 +4454,7 @@ exports.ORDERS_MEASURES_MAP = {
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  priority: 74,
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  title: 'New Customer CM4 MER',
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  shortTitle: 'NC CM4 MER',
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- description: 'Marketing Efficiency Ratio using New Customer CM4.',
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+ description: 'Marketing Efficiency Ratio using New Customer CM4 (Operating Profit).',
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  sumPrefix: '',
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  sumSuffix: '%',
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  avgPrefix: '',
@@ -4486,7 +4474,7 @@ exports.ORDERS_MEASURES_MAP = {
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  priority: 75,
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  title: 'Returning Customer CM4 MER',
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  shortTitle: 'RC CM4 MER',
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- description: 'Marketing Efficiency Ratio using Returning Customer CM4.',
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+ description: 'Marketing Efficiency Ratio using Returning Customer CM4 (Operating Profit).',
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  sumPrefix: '',
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  sumSuffix: '%',
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  avgPrefix: '',
@@ -4864,9 +4852,9 @@ exports.ORDERS_MEASURES_MAP = {
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  },
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  [measures_js_1.MEASURE.ORDERS_CM2]: {
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  priority: 2,
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- title: 'Contribution Margin 2',
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+ title: 'CM2 (After Fulfillment)',
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  shortTitle: 'CM2',
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- description: 'CM1 minus fulfillment and transaction costs.',
4857
+ description: 'CM2 (After Fulfillment) is Net Revenue minus total applicable costs for this margin level.',
4870
4858
  sumPrefix: '$',
4871
4859
  sumSuffix: '',
4872
4860
  avgPrefix: '$',
@@ -4874,7 +4862,6 @@ exports.ORDERS_MEASURES_MAP = {
4874
4862
  icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
4875
4863
  measure: measures_js_1.MEASURE.ORDERS_CM2,
4876
4864
  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
4877
- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
4878
4865
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
4879
4866
  decimalPlaces: 2,
4880
4867
  useCompactNotation: true,
@@ -4885,9 +4872,9 @@ exports.ORDERS_MEASURES_MAP = {
4885
4872
  },
4886
4873
  [measures_js_1.MEASURE.ORDERS_CM2_PERCENT]: {
4887
4874
  priority: 32,
4888
- title: 'CM2 Margin',
4875
+ title: 'CM2 %',
4889
4876
  shortTitle: 'CM2 %',
4890
- description: 'CM2 as a percentage of Net Revenue.',
4877
+ description: 'CM2 (After Fulfillment) % as a percentage of Net Revenue.',
4891
4878
  sumPrefix: '',
4892
4879
  sumSuffix: '%',
4893
4880
  avgPrefix: '',
@@ -4895,7 +4882,6 @@ exports.ORDERS_MEASURES_MAP = {
4895
4882
  icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
4896
4883
  measure: measures_js_1.MEASURE.ORDERS_CM2_PERCENT,
4897
4884
  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
4898
- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
4899
4885
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
4900
4886
  decimalPlaces: 2,
4901
4887
  useCompactNotation: false,
@@ -4906,17 +4892,16 @@ exports.ORDERS_MEASURES_MAP = {
4906
4892
  },
4907
4893
  [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_CM2]: {
4908
4894
  priority: 12,
4909
- title: 'New Customer Contribution Margin 2',
4895
+ title: 'New Customer CM2 (After Fulfillment)',
4910
4896
  shortTitle: 'NC CM2',
4911
- description: 'New customer CM1 minus fulfillment and transaction costs.',
4897
+ description: 'New Customer CM2 (After Fulfillment) is New Customer Net Revenue minus total applicable costs for this margin level.',
4912
4898
  sumPrefix: '$',
4913
4899
  sumSuffix: '',
4914
4900
  avgPrefix: '$',
4915
4901
  avgSuffix: '',
4916
- icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
4902
+ icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
4917
4903
  measure: measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_CM2,
4918
4904
  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
4919
- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
4920
4905
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
4921
4906
  decimalPlaces: 2,
4922
4907
  useCompactNotation: true,
@@ -4926,17 +4911,16 @@ exports.ORDERS_MEASURES_MAP = {
4926
4911
  },
4927
4912
  [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_CM2_PERCENT]: {
4928
4913
  priority: 36,
4929
- title: 'New Customer CM2 Margin',
4914
+ title: 'New Customer CM2 %',
4930
4915
  shortTitle: 'NC CM2 %',
4931
- description: 'NC CM2 as a percentage of NC Net Revenue.',
4916
+ description: 'New Customer CM2 (After Fulfillment) % as a percentage of NC Net Revenue.',
4932
4917
  sumPrefix: '',
4933
4918
  sumSuffix: '%',
4934
4919
  avgPrefix: '',
4935
4920
  avgSuffix: '%',
4936
- icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
4921
+ icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
4937
4922
  measure: measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_CM2_PERCENT,
4938
4923
  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
4939
- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
4940
4924
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
4941
4925
  decimalPlaces: 2,
4942
4926
  useCompactNotation: false,
@@ -4947,17 +4931,16 @@ exports.ORDERS_MEASURES_MAP = {
4947
4931
  },
4948
4932
  [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_CM2]: {
4949
4933
  priority: 22,
4950
- title: 'Returning Customer Contribution Margin 2',
4934
+ title: 'Returning Customer CM2 (After Fulfillment)',
4951
4935
  shortTitle: 'RC CM2',
4952
- description: 'Returning customer CM1 minus fulfillment and transaction costs.',
4936
+ description: 'Returning Customer CM2 (After Fulfillment) is Returning Customer Net Revenue minus total applicable costs for this margin level.',
4953
4937
  sumPrefix: '$',
4954
4938
  sumSuffix: '',
4955
4939
  avgPrefix: '$',
4956
4940
  avgSuffix: '',
4957
- icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
4941
+ icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
4958
4942
  measure: measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_CM2,
4959
4943
  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
4960
- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
4961
4944
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
4962
4945
  decimalPlaces: 2,
4963
4946
  useCompactNotation: true,
@@ -4967,17 +4950,16 @@ exports.ORDERS_MEASURES_MAP = {
4967
4950
  },
4968
4951
  [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_CM2_PERCENT]: {
4969
4952
  priority: 40,
4970
- title: 'Returning Customer CM2 Margin',
4953
+ title: 'Returning Customer CM2 %',
4971
4954
  shortTitle: 'RC CM2 %',
4972
- description: 'RC CM2 as a percentage of RC Net Revenue.',
4955
+ description: 'Returning Customer CM2 (After Fulfillment) % as a percentage of RC Net Revenue.',
4973
4956
  sumPrefix: '',
4974
4957
  sumSuffix: '%',
4975
4958
  avgPrefix: '',
4976
4959
  avgSuffix: '%',
4977
- icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
4960
+ icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
4978
4961
  measure: measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_CM2_PERCENT,
4979
4962
  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
4980
- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
4981
4963
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
4982
4964
  decimalPlaces: 2,
4983
4965
  useCompactNotation: false,
@@ -4988,9 +4970,9 @@ exports.ORDERS_MEASURES_MAP = {
4988
4970
  },
4989
4971
  [measures_js_1.MEASURE.ORDERS_CM3]: {
4990
4972
  priority: 3,
4991
- title: 'Contribution Margin 3',
4973
+ title: 'CM3 (Contribution Margin)',
4992
4974
  shortTitle: 'CM3',
4993
- description: 'CM2 minus marketing costs (ad spend plus user-defined marketing).',
4975
+ description: 'CM3 (Contribution Margin) is Net Revenue minus total applicable costs for this margin level.',
4994
4976
  sumPrefix: '$',
4995
4977
  sumSuffix: '',
4996
4978
  avgPrefix: '$',
@@ -4998,7 +4980,6 @@ exports.ORDERS_MEASURES_MAP = {
4998
4980
  icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
4999
4981
  measure: measures_js_1.MEASURE.ORDERS_CM3,
5000
4982
  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
5001
- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
5002
4983
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
5003
4984
  decimalPlaces: 2,
5004
4985
  useCompactNotation: true,
@@ -5009,9 +4990,9 @@ exports.ORDERS_MEASURES_MAP = {
5009
4990
  },
5010
4991
  [measures_js_1.MEASURE.ORDERS_CM3_PERCENT]: {
5011
4992
  priority: 33,
5012
- title: 'CM3 Margin',
4993
+ title: 'CM3 %',
5013
4994
  shortTitle: 'CM3 %',
5014
- description: 'CM3 as a percentage of Net Revenue.',
4995
+ description: 'CM3 (Contribution Margin) % as a percentage of Net Revenue.',
5015
4996
  sumPrefix: '',
5016
4997
  sumSuffix: '%',
5017
4998
  avgPrefix: '',
@@ -5019,7 +5000,6 @@ exports.ORDERS_MEASURES_MAP = {
5019
5000
  icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
5020
5001
  measure: measures_js_1.MEASURE.ORDERS_CM3_PERCENT,
5021
5002
  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
5022
- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
5023
5003
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
5024
5004
  decimalPlaces: 2,
5025
5005
  useCompactNotation: false,
@@ -5030,17 +5010,16 @@ exports.ORDERS_MEASURES_MAP = {
5030
5010
  },
5031
5011
  [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_CM3]: {
5032
5012
  priority: 13,
5033
- title: 'New Customer Contribution Margin 3',
5013
+ title: 'New Customer CM3 (Contribution Margin)',
5034
5014
  shortTitle: 'NC CM3',
5035
- description: 'New customer CM2 minus marketing costs.',
5015
+ description: 'New Customer CM3 (Contribution Margin) is New Customer Net Revenue minus total applicable costs for this margin level.',
5036
5016
  sumPrefix: '$',
5037
5017
  sumSuffix: '',
5038
5018
  avgPrefix: '$',
5039
5019
  avgSuffix: '',
5040
- icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
5020
+ icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
5041
5021
  measure: measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_CM3,
5042
5022
  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
5043
- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
5044
5023
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
5045
5024
  decimalPlaces: 2,
5046
5025
  useCompactNotation: true,
@@ -5050,17 +5029,16 @@ exports.ORDERS_MEASURES_MAP = {
5050
5029
  },
5051
5030
  [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_CM3_PERCENT]: {
5052
5031
  priority: 37,
5053
- title: 'New Customer CM3 Margin',
5032
+ title: 'New Customer CM3 %',
5054
5033
  shortTitle: 'NC CM3 %',
5055
- description: 'NC CM3 as a percentage of NC Net Revenue.',
5034
+ description: 'New Customer CM3 (Contribution Margin) % as a percentage of NC Net Revenue.',
5056
5035
  sumPrefix: '',
5057
5036
  sumSuffix: '%',
5058
5037
  avgPrefix: '',
5059
5038
  avgSuffix: '%',
5060
- icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
5039
+ icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
5061
5040
  measure: measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_CM3_PERCENT,
5062
5041
  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
5063
- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
5064
5042
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
5065
5043
  decimalPlaces: 2,
5066
5044
  useCompactNotation: false,
@@ -5071,17 +5049,16 @@ exports.ORDERS_MEASURES_MAP = {
5071
5049
  },
5072
5050
  [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_CM3]: {
5073
5051
  priority: 23,
5074
- title: 'Returning Customer Contribution Margin 3',
5052
+ title: 'Returning Customer CM3 (Contribution Margin)',
5075
5053
  shortTitle: 'RC CM3',
5076
- description: 'Returning customer CM2 minus marketing costs.',
5054
+ description: 'Returning Customer CM3 (Contribution Margin) is Returning Customer Net Revenue minus total applicable costs for this margin level.',
5077
5055
  sumPrefix: '$',
5078
5056
  sumSuffix: '',
5079
5057
  avgPrefix: '$',
5080
5058
  avgSuffix: '',
5081
- icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
5059
+ icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
5082
5060
  measure: measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_CM3,
5083
5061
  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
5084
- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
5085
5062
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
5086
5063
  decimalPlaces: 2,
5087
5064
  useCompactNotation: true,
@@ -5091,17 +5068,16 @@ exports.ORDERS_MEASURES_MAP = {
5091
5068
  },
5092
5069
  [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_CM3_PERCENT]: {
5093
5070
  priority: 41,
5094
- title: 'Returning Customer CM3 Margin',
5071
+ title: 'Returning Customer CM3 %',
5095
5072
  shortTitle: 'RC CM3 %',
5096
- description: 'RC CM3 as a percentage of RC Net Revenue.',
5073
+ description: 'Returning Customer CM3 (Contribution Margin) % as a percentage of RC Net Revenue.',
5097
5074
  sumPrefix: '',
5098
5075
  sumSuffix: '%',
5099
5076
  avgPrefix: '',
5100
5077
  avgSuffix: '%',
5101
- icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
5078
+ icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
5102
5079
  measure: measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_CM3_PERCENT,
5103
5080
  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
5104
- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
5105
5081
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
5106
5082
  decimalPlaces: 2,
5107
5083
  useCompactNotation: false,
@@ -5114,7 +5090,7 @@ exports.ORDERS_MEASURES_MAP = {
5114
5090
  priority: 4,
5115
5091
  title: 'CM4 (Operating Profit)',
5116
5092
  shortTitle: 'CM4',
5117
- description: 'CM3 minus agency fees, opex, and other costs. Your operating profit.',
5093
+ description: 'CM4 (Operating Profit) is Net Revenue minus total applicable costs for this margin level.',
5118
5094
  sumPrefix: '$',
5119
5095
  sumSuffix: '',
5120
5096
  avgPrefix: '$',
@@ -5122,7 +5098,6 @@ exports.ORDERS_MEASURES_MAP = {
5122
5098
  icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
5123
5099
  measure: measures_js_1.MEASURE.ORDERS_CM4,
5124
5100
  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
5125
- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
5126
5101
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
5127
5102
  decimalPlaces: 2,
5128
5103
  useCompactNotation: true,
@@ -5133,9 +5108,9 @@ exports.ORDERS_MEASURES_MAP = {
5133
5108
  },
5134
5109
  [measures_js_1.MEASURE.ORDERS_CM4_PERCENT]: {
5135
5110
  priority: 34,
5136
- title: 'CM4 % (Operating Margin)',
5111
+ title: 'CM4 %',
5137
5112
  shortTitle: 'CM4 %',
5138
- description: 'CM4 as a percentage of Net Revenue. Your operating margin after all costs.',
5113
+ description: 'CM4 (Operating Profit) % as a percentage of Net Revenue.',
5139
5114
  sumPrefix: '',
5140
5115
  sumSuffix: '%',
5141
5116
  avgPrefix: '',
@@ -5143,7 +5118,6 @@ exports.ORDERS_MEASURES_MAP = {
5143
5118
  icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
5144
5119
  measure: measures_js_1.MEASURE.ORDERS_CM4_PERCENT,
5145
5120
  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
5146
- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
5147
5121
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
5148
5122
  decimalPlaces: 2,
5149
5123
  useCompactNotation: false,
@@ -5155,15 +5129,14 @@ exports.ORDERS_MEASURES_MAP = {
5155
5129
  priority: 14,
5156
5130
  title: 'New Customer CM4 (Operating Profit)',
5157
5131
  shortTitle: 'NC CM4',
5158
- description: 'New customer CM3 minus agency fees, opex, and other costs.',
5132
+ description: 'New Customer CM4 (Operating Profit) is New Customer Net Revenue minus total applicable costs for this margin level.',
5159
5133
  sumPrefix: '$',
5160
5134
  sumSuffix: '',
5161
5135
  avgPrefix: '$',
5162
5136
  avgSuffix: '',
5163
- icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
5137
+ icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
5164
5138
  measure: measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_CM4,
5165
5139
  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
5166
- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
5167
5140
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
5168
5141
  decimalPlaces: 2,
5169
5142
  useCompactNotation: true,
@@ -5173,17 +5146,16 @@ exports.ORDERS_MEASURES_MAP = {
5173
5146
  },
5174
5147
  [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_CM4_PERCENT]: {
5175
5148
  priority: 38,
5176
- title: 'New Customer CM4 % (Operating Margin)',
5149
+ title: 'New Customer CM4 %',
5177
5150
  shortTitle: 'NC CM4 %',
5178
- description: 'NC CM4 as a percentage of NC Net Revenue. Operating margin from new customers.',
5151
+ description: 'New Customer CM4 (Operating Profit) % as a percentage of NC Net Revenue.',
5179
5152
  sumPrefix: '',
5180
5153
  sumSuffix: '%',
5181
5154
  avgPrefix: '',
5182
5155
  avgSuffix: '%',
5183
- icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
5156
+ icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
5184
5157
  measure: measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_CM4_PERCENT,
5185
5158
  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
5186
- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
5187
5159
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
5188
5160
  decimalPlaces: 2,
5189
5161
  useCompactNotation: false,
@@ -5196,15 +5168,14 @@ exports.ORDERS_MEASURES_MAP = {
5196
5168
  priority: 24,
5197
5169
  title: 'Returning Customer CM4 (Operating Profit)',
5198
5170
  shortTitle: 'RC CM4',
5199
- description: 'Returning customer CM3 minus agency fees, opex, and other costs.',
5171
+ description: 'Returning Customer CM4 (Operating Profit) is Returning Customer Net Revenue minus total applicable costs for this margin level.',
5200
5172
  sumPrefix: '$',
5201
5173
  sumSuffix: '',
5202
5174
  avgPrefix: '$',
5203
5175
  avgSuffix: '',
5204
- icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
5176
+ icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
5205
5177
  measure: measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_CM4,
5206
5178
  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
5207
- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
5208
5179
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
5209
5180
  decimalPlaces: 2,
5210
5181
  useCompactNotation: true,
@@ -5214,17 +5185,16 @@ exports.ORDERS_MEASURES_MAP = {
5214
5185
  },
5215
5186
  [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_CM4_PERCENT]: {
5216
5187
  priority: 42,
5217
- title: 'Returning Customer CM4 % (Operating Margin)',
5188
+ title: 'Returning Customer CM4 %',
5218
5189
  shortTitle: 'RC CM4 %',
5219
- description: 'RC CM4 as a percentage of RC Net Revenue. Operating margin from returning customers.',
5190
+ description: 'Returning Customer CM4 (Operating Profit) % as a percentage of RC Net Revenue.',
5220
5191
  sumPrefix: '',
5221
5192
  sumSuffix: '%',
5222
5193
  avgPrefix: '',
5223
5194
  avgSuffix: '%',
5224
- icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
5195
+ icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
5225
5196
  measure: measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_CM4_PERCENT,
5226
5197
  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
5227
- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
5228
5198
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
5229
5199
  decimalPlaces: 2,
5230
5200
  useCompactNotation: false,
@@ -5237,7 +5207,7 @@ exports.ORDERS_MEASURES_MAP = {
5237
5207
  priority: 1,
5238
5208
  title: 'CM1 (Gross Margin)',
5239
5209
  shortTitle: 'CM1',
5240
- description: 'Net Revenue minus Total COGS (product costs plus user-defined COGS).',
5210
+ description: 'CM1 (Gross Margin) is Net Revenue minus total applicable costs for this margin level.',
5241
5211
  sumPrefix: '$',
5242
5212
  sumSuffix: '',
5243
5213
  avgPrefix: '$',
@@ -5245,7 +5215,6 @@ exports.ORDERS_MEASURES_MAP = {
5245
5215
  icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
5246
5216
  measure: measures_js_1.MEASURE.ORDERS_CM1,
5247
5217
  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
5248
- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
5249
5218
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
5250
5219
  decimalPlaces: 2,
5251
5220
  useCompactNotation: true,
@@ -5256,9 +5225,9 @@ exports.ORDERS_MEASURES_MAP = {
5256
5225
  },
5257
5226
  [measures_js_1.MEASURE.ORDERS_CM1_PERCENT]: {
5258
5227
  priority: 31,
5259
- title: 'CM1 % (Gross Margin %)',
5228
+ title: 'CM1 %',
5260
5229
  shortTitle: 'CM1 %',
5261
- description: 'CM1 as a percentage of Net Revenue.',
5230
+ description: 'CM1 (Gross Margin) % as a percentage of Net Revenue.',
5262
5231
  sumPrefix: '',
5263
5232
  sumSuffix: '%',
5264
5233
  avgPrefix: '',
@@ -5266,7 +5235,6 @@ exports.ORDERS_MEASURES_MAP = {
5266
5235
  icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
5267
5236
  measure: measures_js_1.MEASURE.ORDERS_CM1_PERCENT,
5268
5237
  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
5269
- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
5270
5238
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
5271
5239
  decimalPlaces: 2,
5272
5240
  useCompactNotation: false,
@@ -5279,15 +5247,14 @@ exports.ORDERS_MEASURES_MAP = {
5279
5247
  priority: 11,
5280
5248
  title: 'New Customer CM1 (Gross Margin)',
5281
5249
  shortTitle: 'NC CM1',
5282
- description: 'New customer Net Revenue minus Total COGS. Includes impact of returns/discounts.',
5250
+ description: 'New Customer CM1 (Gross Margin) is New Customer Net Revenue minus total applicable costs for this margin level.',
5283
5251
  sumPrefix: '$',
5284
5252
  sumSuffix: '',
5285
5253
  avgPrefix: '$',
5286
5254
  avgSuffix: '',
5287
- icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
5255
+ icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
5288
5256
  measure: measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_CM1,
5289
5257
  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
5290
- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
5291
5258
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
5292
5259
  decimalPlaces: 2,
5293
5260
  useCompactNotation: true,
@@ -5298,17 +5265,16 @@ exports.ORDERS_MEASURES_MAP = {
5298
5265
  },
5299
5266
  [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_CM1_PERCENT]: {
5300
5267
  priority: 35,
5301
- title: 'New Customer CM1 % (Gross Margin %)',
5268
+ title: 'New Customer CM1 %',
5302
5269
  shortTitle: 'NC CM1 %',
5303
- description: 'NC CM1 as a percentage of NC Net Revenue. Includes impact of returns/discounts.',
5270
+ description: 'New Customer CM1 (Gross Margin) % as a percentage of NC Net Revenue.',
5304
5271
  sumPrefix: '',
5305
5272
  sumSuffix: '%',
5306
5273
  avgPrefix: '',
5307
5274
  avgSuffix: '%',
5308
- icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
5275
+ icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
5309
5276
  measure: measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_CM1_PERCENT,
5310
5277
  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
5311
- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
5312
5278
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
5313
5279
  decimalPlaces: 2,
5314
5280
  useCompactNotation: false,
@@ -5321,15 +5287,14 @@ exports.ORDERS_MEASURES_MAP = {
5321
5287
  priority: 21,
5322
5288
  title: 'Returning Customer CM1 (Gross Margin)',
5323
5289
  shortTitle: 'RC CM1',
5324
- description: 'Returning customer Net Revenue minus Total COGS. Includes impact of returns/discounts.',
5290
+ description: 'Returning Customer CM1 (Gross Margin) is Returning Customer Net Revenue minus total applicable costs for this margin level.',
5325
5291
  sumPrefix: '$',
5326
5292
  sumSuffix: '',
5327
5293
  avgPrefix: '$',
5328
5294
  avgSuffix: '',
5329
- icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
5295
+ icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
5330
5296
  measure: measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_CM1,
5331
5297
  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
5332
- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
5333
5298
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
5334
5299
  decimalPlaces: 2,
5335
5300
  useCompactNotation: true,
@@ -5340,17 +5305,16 @@ exports.ORDERS_MEASURES_MAP = {
5340
5305
  },
5341
5306
  [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_CM1_PERCENT]: {
5342
5307
  priority: 39,
5343
- title: 'Returning Customer CM1 % (Gross Margin %)',
5308
+ title: 'Returning Customer CM1 %',
5344
5309
  shortTitle: 'RC CM1 %',
5345
- description: 'RC CM1 as a percentage of RC Net Revenue. Includes impact of returns/discounts.',
5310
+ description: 'Returning Customer CM1 (Gross Margin) % as a percentage of RC Net Revenue.',
5346
5311
  sumPrefix: '',
5347
5312
  sumSuffix: '%',
5348
5313
  avgPrefix: '',
5349
5314
  avgSuffix: '%',
5350
- icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
5315
+ icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
5351
5316
  measure: measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_CM1_PERCENT,
5352
5317
  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
5353
- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
5354
5318
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
5355
5319
  decimalPlaces: 2,
5356
5320
  useCompactNotation: false,