@adtrackify/at-tracking-event-types 4.64.13 → 4.65.0

package/dist/esm/types/api/measures/definitions/core-measure-definitions.js

@@ -1,327 +1,327 @@
-import { MEASURE } from '../measures.js';
-import { MEASURE_CATEGORY, MEASURE_SUBCATEGORY } from '../measure-categories.js';
-import { MEASURE_ICON } from '../measure-icon.js';
-import { MeasureValueType } from '../measure-value-type.js';
-import { EVENTS_ATTRIBUTION_APPLICABLE_CONTEXTS, CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS, STANDARD_APPLICABLE_CONTEXTS, } from './measure-applicable-contexts.js';
-export const CORE_MEASURES_MAP = {
-    [MEASURE.CORE_CONVERSIONS]: {
-        title: 'Conversions',
-        description: 'Attributed conversions.',
-        sumPrefix: '',
-        sumSuffix: '',
-        avgPrefix: '',
-        avgSuffix: '',
-        icon: MEASURE_ICON.UPSTACK,
-        measure: MEASURE.CORE_CONVERSIONS,
-        category: MEASURE_CATEGORY.FUNNEL,
-        subcategory: MEASURE_SUBCATEGORY.FUNNEL_CONVERSIONS,
-        valueType: MeasureValueType.NUMBER,
-        decimalPlaces: 0,
-        useCompactNotation: false,
-        applicableContexts: EVENTS_ATTRIBUTION_APPLICABLE_CONTEXTS,
-        tooltip: 'The number of conversion events attributed to your marketing touchpoints.',
-        relatedMeasures: [MEASURE.CORE_CONVERSION_VALUE, MEASURE.CORE_UNIQUE_CONVERTERS, MEASURE.CORE_CPA],
-    },
-    [MEASURE.CORE_CONVERSION_VALUE]: {
-        title: 'Conversion Value',
-        description: 'Total value of attributed conversions.',
-        sumPrefix: '$',
-        sumSuffix: '',
-        avgPrefix: '$',
-        avgSuffix: '',
-        icon: MEASURE_ICON.UPSTACK,
-        measure: MEASURE.CORE_CONVERSION_VALUE,
-        category: MEASURE_CATEGORY.FUNNEL,
-        subcategory: MEASURE_SUBCATEGORY.FUNNEL_CONVERSIONS,
-        valueType: MeasureValueType.CURRENCY,
-        decimalPlaces: 2,
-        useCompactNotation: true,
-        applicableContexts: EVENTS_ATTRIBUTION_APPLICABLE_CONTEXTS,
-        tooltip: 'The total monetary value of all attributed conversion events.',
-        relatedMeasures: [MEASURE.CORE_CONVERSIONS, MEASURE.CORE_AVERAGE_CONVERSION_VALUE, MEASURE.CORE_ROAS_TOTAL],
-    },
-    [MEASURE.CORE_UNIQUE_CONVERTERS]: {
-        title: 'Unique Converters',
-        description: 'Unique identities that converted.',
-        sumPrefix: '',
-        sumSuffix: '',
-        avgPrefix: '',
-        avgSuffix: '',
-        icon: MEASURE_ICON.UPSTACK,
-        measure: MEASURE.CORE_UNIQUE_CONVERTERS,
-        category: MEASURE_CATEGORY.FUNNEL,
-        subcategory: MEASURE_SUBCATEGORY.FUNNEL_CONVERSIONS,
-        valueType: MeasureValueType.NUMBER,
-        decimalPlaces: 0,
-        useCompactNotation: false,
-        applicableContexts: EVENTS_ATTRIBUTION_APPLICABLE_CONTEXTS,
-        tooltip: 'The number of distinct individuals who completed a conversion, regardless of how many times they converted.',
-        relatedMeasures: [MEASURE.CORE_CONVERSIONS, MEASURE.CORE_CONVERSION_VALUE],
-    },
-    [MEASURE.CORE_AVERAGE_CONVERSION_VALUE]: {
-        title: 'Average Conversion Value',
-        shortTitle: 'Avg Conv Value',
-        description: 'Average value per conversion.',
-        sumPrefix: '$',
-        sumSuffix: '',
-        avgPrefix: '$',
-        avgSuffix: '',
-        icon: MEASURE_ICON.UPSTACK,
-        measure: MEASURE.CORE_AVERAGE_CONVERSION_VALUE,
-        category: MEASURE_CATEGORY.FUNNEL,
-        subcategory: MEASURE_SUBCATEGORY.FUNNEL_CONVERSIONS,
-        valueType: MeasureValueType.CURRENCY,
-        decimalPlaces: 2,
-        useCompactNotation: true,
-        applicableContexts: EVENTS_ATTRIBUTION_APPLICABLE_CONTEXTS,
-        tooltip: 'The average monetary value per conversion event.',
-        formulaDisplay: 'Total Conversion Value ÷ Number of Conversions',
-        formula: 'conversion_value / conversions',
-        relatedMeasures: [MEASURE.CORE_CONVERSION_VALUE, MEASURE.CORE_CONVERSIONS],
-    },
-    [MEASURE.CORE_CPA]: {
-        title: 'Cost Per Acquisition',
-        shortTitle: 'CPA',
-        description: 'The amount spent per acquisition.',
-        sumPrefix: '$',
-        sumSuffix: '',
-        avgPrefix: '$',
-        avgSuffix: '',
-        icon: MEASURE_ICON.UPSTACK,
-        measure: MEASURE.CORE_CPA,
-        category: MEASURE_CATEGORY.AD_PERFORMANCE,
-        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_EFFICIENCY,
-        valueType: MeasureValueType.CURRENCY,
-        decimalPlaces: 2,
-        useCompactNotation: true,
-        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        tooltip: 'How much you spend on average to acquire each customer. Lower is better.',
-        formulaDisplay: 'Total Ad Spend ÷ Conversions',
-        formula: 'spend / conversions',
-        relatedMeasures: [MEASURE.CORE_NEW_CUSTOMER_CPA, MEASURE.CORE_RETURNING_CUSTOMER_CPA, MEASURE.CORE_ROAS_TOTAL, MEASURE.CHANNEL_SPEND],
-        hideFromUI: true,
-    },
-    [MEASURE.CORE_NEW_CUSTOMER_CPA]: {
-        title: 'New Customer Cost Per Acquisition',
-        shortTitle: 'NC CPA',
-        description: 'The amount spent per new customer acquisition.',
-        sumPrefix: '$',
-        sumSuffix: '',
-        avgPrefix: '$',
-        avgSuffix: '',
-        icon: MEASURE_ICON.UPSTACK,
-        measure: MEASURE.CORE_NEW_CUSTOMER_CPA,
-        category: MEASURE_CATEGORY.AD_PERFORMANCE,
-        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_EFFICIENCY,
-        valueType: MeasureValueType.CURRENCY,
-        decimalPlaces: 2,
-        useCompactNotation: true,
-        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        tooltip: 'How much you spend to acquire each first-time customer. Critical for understanding customer acquisition efficiency.',
-        formulaDisplay: 'Total Ad Spend ÷ New Customer Conversions',
-        formula: 'spend / new_customer_conversions',
-        relatedMeasures: [MEASURE.CORE_CPA, MEASURE.CORE_RETURNING_CUSTOMER_CPA, MEASURE.CORE_NEW_CUSTOMER_ROAS_TOTAL],
-        hideFromUI: true,
-    },
-    [MEASURE.CORE_RETURNING_CUSTOMER_CPA]: {
-        title: 'Returning Customer Cost Per Acquisition',
-        shortTitle: 'RC CPA',
-        description: 'The amount spent per returning customer acquisition.',
-        sumPrefix: '$',
-        sumSuffix: '',
-        avgPrefix: '$',
-        avgSuffix: '',
-        icon: MEASURE_ICON.UPSTACK,
-        measure: MEASURE.CORE_RETURNING_CUSTOMER_CPA,
-        category: MEASURE_CATEGORY.AD_PERFORMANCE,
-        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_EFFICIENCY,
-        valueType: MeasureValueType.CURRENCY,
-        decimalPlaces: 2,
-        useCompactNotation: true,
-        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        tooltip: 'How much you spend to bring back each returning customer. Useful for measuring retention campaign efficiency.',
-        formulaDisplay: 'Total Ad Spend ÷ Returning Customer Conversions',
-        formula: 'spend / returning_customer_conversions',
-        relatedMeasures: [MEASURE.CORE_CPA, MEASURE.CORE_NEW_CUSTOMER_CPA],
-        hideFromUI: true,
-    },
-    [MEASURE.CORE_MER]: {
-        title: 'Marketing Efficiency Ratio',
-        shortTitle: 'MER',
-        description: 'Marketing Efficiency Ratio using Total Revenue.',
-        sumPrefix: '',
-        sumSuffix: '%',
-        avgPrefix: '',
-        avgSuffix: '%',
-        icon: MEASURE_ICON.UPSTACK,
-        measure: MEASURE.CORE_MER,
-        category: MEASURE_CATEGORY.AD_PERFORMANCE,
-        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_EFFICIENCY,
-        valueType: MeasureValueType.PERCENTAGE,
-        decimalPlaces: 2,
-        useCompactNotation: false,
-        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-        tooltip: 'What percentage of your revenue is spent on advertising. Lower is better—it means more revenue per ad dollar.',
-        formulaDisplay: '(Total Ad Spend ÷ Total Revenue) × 100',
-        formula: '(spend / total_revenue) * 100',
-        relatedMeasures: [MEASURE.CORE_ROAS_TOTAL],
-        hideFromUI: true,
-    },
-    [MEASURE.CORE_ROAS_TOTAL]: {
-        title: 'Return on Ad Spend',
-        shortTitle: 'ROAS',
-        description: 'Total Revenue divided by Total Ad Spend.',
-        sumPrefix: '',
-        sumSuffix: 'x',
-        avgPrefix: '',
-        avgSuffix: 'x',
-        icon: MEASURE_ICON.UPSTACK,
-        measure: MEASURE.CORE_ROAS_TOTAL,
-        category: MEASURE_CATEGORY.AD_PERFORMANCE,
-        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_EFFICIENCY,
-        valueType: MeasureValueType.MULTIPLIER,
-        decimalPlaces: 2,
-        useCompactNotation: false,
-        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        aliases: [MEASURE.CORE_ROAS],
-        tooltip: 'How much revenue you earn for every dollar spent on advertising. A 3x ROAS means $3 revenue per $1 spent.',
-        formulaDisplay: 'Total Revenue ÷ Total Ad Spend',
-        formula: 'total_revenue / spend',
-        relatedMeasures: [MEASURE.CORE_CPA, MEASURE.CORE_MER],
-        hideFromUI: true,
-    },
-    [MEASURE.CORE_RAAD]: {
-        title: 'Revenue After Ad Spend',
-        shortTitle: 'RAAD',
-        description: 'Total Revenue minus Ad Spend.',
-        sumPrefix: '$',
-        sumSuffix: '',
-        avgPrefix: '$',
-        avgSuffix: '',
-        icon: MEASURE_ICON.UPSTACK,
-        measure: MEASURE.CORE_RAAD,
-        category: MEASURE_CATEGORY.AD_PERFORMANCE,
-        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_EFFICIENCY,
-        valueType: MeasureValueType.CURRENCY,
-        decimalPlaces: 2,
-        useCompactNotation: true,
-        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-        tooltip: 'Revenue remaining after subtracting advertising costs. A quick measure of marketing profitability.',
-        formulaDisplay: 'Total Revenue − Ad Spend',
-        formula: 'total_revenue - spend',
-        relatedMeasures: [MEASURE.CORE_RAAD_TOTAL_PERCENT],
-        hideFromUI: true,
-    },
-    [MEASURE.CORE_RAAD_TOTAL_PERCENT]: {
-        title: 'RAAD % of Total Revenue',
-        shortTitle: 'RAAD %',
-        description: 'RAAD as a percentage of Total Revenue.',
-        sumPrefix: '',
-        sumSuffix: '%',
-        avgPrefix: '',
-        avgSuffix: '%',
-        icon: MEASURE_ICON.UPSTACK,
-        measure: MEASURE.CORE_RAAD_TOTAL_PERCENT,
-        category: MEASURE_CATEGORY.AD_PERFORMANCE,
-        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_EFFICIENCY,
-        valueType: MeasureValueType.PERCENTAGE,
-        decimalPlaces: 2,
-        useCompactNotation: false,
-        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-        tooltip: 'What percentage of total revenue remains after ad spend. Higher is better.',
-        formulaDisplay: '(RAAD ÷ Total Revenue) × 100',
-        formula: '(raad / total_revenue) * 100',
-        relatedMeasures: [MEASURE.CORE_RAAD],
-        hideFromUI: true,
-    },
-    [MEASURE.CORE_NEW_CUSTOMER_RAAD]: {
-        title: 'New Customer Revenue After Ad Spend',
-        shortTitle: 'NC RAAD',
-        description: 'New Customer Revenue minus Ad Spend.',
-        sumPrefix: '$',
-        sumSuffix: '',
-        avgPrefix: '$',
-        avgSuffix: '',
-        icon: MEASURE_ICON.UPSTACK,
-        measure: MEASURE.CORE_NEW_CUSTOMER_RAAD,
-        category: MEASURE_CATEGORY.AD_PERFORMANCE,
-        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_EFFICIENCY,
-        valueType: MeasureValueType.CURRENCY,
-        decimalPlaces: 2,
-        useCompactNotation: true,
-        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-        tooltip: 'Revenue from new customers minus the ad spend to acquire them.',
-        formulaDisplay: 'New Customer Revenue − Ad Spend',
-        formula: 'nc_revenue - spend',
-        relatedMeasures: [MEASURE.CORE_RAAD],
-        hideFromUI: true,
-    },
-    [MEASURE.CORE_NEW_CUSTOMER_RAAD_TOTAL_PERCENT]: {
-        title: 'NC RAAD % of Total Revenue',
-        shortTitle: 'NC RAAD %',
-        description: 'NC-RAAD as a percentage of Total Revenue.',
-        sumPrefix: '',
-        sumSuffix: '%',
-        avgPrefix: '',
-        avgSuffix: '%',
-        icon: MEASURE_ICON.UPSTACK,
-        measure: MEASURE.CORE_NEW_CUSTOMER_RAAD_TOTAL_PERCENT,
-        category: MEASURE_CATEGORY.AD_PERFORMANCE,
-        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_EFFICIENCY,
-        valueType: MeasureValueType.PERCENTAGE,
-        decimalPlaces: 2,
-        useCompactNotation: false,
-        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-        tooltip: 'What percentage of total revenue remains after new customer acquisition costs.',
-        formulaDisplay: '(NC RAAD ÷ Total Revenue) × 100',
-        formula: '(nc_raad / total_revenue) * 100',
-        relatedMeasures: [MEASURE.CORE_NEW_CUSTOMER_RAAD, MEASURE.CORE_RAAD_TOTAL_PERCENT],
-        hideFromUI: true,
-    },
-    [MEASURE.CORE_NEW_CUSTOMER_ROAS_TOTAL]: {
-        title: 'New Customer Return on Ad Spend',
-        shortTitle: 'NC ROAS',
-        description: 'New Customer Revenue divided by Ad Spend.',
-        sumPrefix: '',
-        sumSuffix: 'x',
-        avgPrefix: '',
-        avgSuffix: 'x',
-        icon: MEASURE_ICON.UPSTACK,
-        measure: MEASURE.CORE_NEW_CUSTOMER_ROAS_TOTAL,
-        category: MEASURE_CATEGORY.AD_PERFORMANCE,
-        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_EFFICIENCY,
-        valueType: MeasureValueType.MULTIPLIER,
-        decimalPlaces: 2,
-        useCompactNotation: false,
-        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        aliases: [MEASURE.CORE_NEW_CUSTOMER_ROAS],
-        tooltip: 'Revenue from new customers per dollar spent on advertising. Key metric for customer acquisition efficiency.',
-        formulaDisplay: 'New Customer Revenue ÷ Ad Spend',
-        formula: 'nc_revenue / spend',
-        relatedMeasures: [MEASURE.CORE_ROAS_TOTAL, MEASURE.CORE_NEW_CUSTOMER_CPA],
-        hideFromUI: true,
-    },
-    [MEASURE.CORE_NEW_CUSTOMER_MER]: {
-        title: 'New Customer Marketing Efficiency Ratio',
-        shortTitle: 'NC MER',
-        description: 'Marketing Efficiency Ratio using New Customer Revenue.',
-        sumPrefix: '',
-        sumSuffix: '%',
-        avgPrefix: '',
-        avgSuffix: '%',
-        icon: MEASURE_ICON.UPSTACK,
-        measure: MEASURE.CORE_NEW_CUSTOMER_MER,
-        category: MEASURE_CATEGORY.AD_PERFORMANCE,
-        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_EFFICIENCY,
-        valueType: MeasureValueType.PERCENTAGE,
-        decimalPlaces: 2,
-        useCompactNotation: false,
-        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-        tooltip: 'What percentage of new customer revenue is spent on advertising. Lower is better.',
-        formulaDisplay: '(Ad Spend ÷ NC Revenue) × 100',
-        formula: '(spend / nc_revenue) * 100',
-        relatedMeasures: [MEASURE.CORE_MER, MEASURE.CORE_NEW_CUSTOMER_ROAS_TOTAL],
-        hideFromUI: true,
-    },
-};
+import { MEASURE } from '../measures.js';
+import { MEASURE_CATEGORY, MEASURE_SUBCATEGORY } from '../measure-categories.js';
+import { MEASURE_ICON } from '../measure-icon.js';
+import { MeasureValueType } from '../measure-value-type.js';
+import { EVENTS_ATTRIBUTION_APPLICABLE_CONTEXTS, CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS, STANDARD_APPLICABLE_CONTEXTS, } from './measure-applicable-contexts.js';
+export const CORE_MEASURES_MAP = {
+    [MEASURE.CORE_CONVERSIONS]: {
+        title: 'Conversions',
+        description: 'Attributed conversions.',
+        sumPrefix: '',
+        sumSuffix: '',
+        avgPrefix: '',
+        avgSuffix: '',
+        icon: MEASURE_ICON.UPSTACK,
+        measure: MEASURE.CORE_CONVERSIONS,
+        category: MEASURE_CATEGORY.FUNNEL,
+        subcategory: MEASURE_SUBCATEGORY.FUNNEL_CONVERSIONS,
+        valueType: MeasureValueType.NUMBER,
+        decimalPlaces: 0,
+        useCompactNotation: false,
+        applicableContexts: EVENTS_ATTRIBUTION_APPLICABLE_CONTEXTS,
+        tooltip: 'The number of conversion events attributed to your marketing touchpoints.',
+        relatedMeasures: [MEASURE.CORE_CONVERSION_VALUE, MEASURE.CORE_UNIQUE_CONVERTERS, MEASURE.CORE_CPA],
+    },
+    [MEASURE.CORE_CONVERSION_VALUE]: {
+        title: 'Conversion Value',
+        description: 'Total value of attributed conversions.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: MEASURE_ICON.UPSTACK,
+        measure: MEASURE.CORE_CONVERSION_VALUE,
+        category: MEASURE_CATEGORY.FUNNEL,
+        subcategory: MEASURE_SUBCATEGORY.FUNNEL_CONVERSIONS,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: EVENTS_ATTRIBUTION_APPLICABLE_CONTEXTS,
+        tooltip: 'The total monetary value of all attributed conversion events.',
+        relatedMeasures: [MEASURE.CORE_CONVERSIONS, MEASURE.CORE_AVERAGE_CONVERSION_VALUE, MEASURE.CORE_ROAS_TOTAL],
+    },
+    [MEASURE.CORE_UNIQUE_CONVERTERS]: {
+        title: 'Unique Converters',
+        description: 'Unique identities that converted.',
+        sumPrefix: '',
+        sumSuffix: '',
+        avgPrefix: '',
+        avgSuffix: '',
+        icon: MEASURE_ICON.UPSTACK,
+        measure: MEASURE.CORE_UNIQUE_CONVERTERS,
+        category: MEASURE_CATEGORY.FUNNEL,
+        subcategory: MEASURE_SUBCATEGORY.FUNNEL_CONVERSIONS,
+        valueType: MeasureValueType.NUMBER,
+        decimalPlaces: 0,
+        useCompactNotation: false,
+        applicableContexts: EVENTS_ATTRIBUTION_APPLICABLE_CONTEXTS,
+        tooltip: 'The number of distinct individuals who completed a conversion, regardless of how many times they converted.',
+        relatedMeasures: [MEASURE.CORE_CONVERSIONS, MEASURE.CORE_CONVERSION_VALUE],
+    },
+    [MEASURE.CORE_AVERAGE_CONVERSION_VALUE]: {
+        title: 'Average Conversion Value',
+        shortTitle: 'Avg Conv Value',
+        description: 'Average value per conversion.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: MEASURE_ICON.UPSTACK,
+        measure: MEASURE.CORE_AVERAGE_CONVERSION_VALUE,
+        category: MEASURE_CATEGORY.FUNNEL,
+        subcategory: MEASURE_SUBCATEGORY.FUNNEL_CONVERSIONS,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: EVENTS_ATTRIBUTION_APPLICABLE_CONTEXTS,
+        tooltip: 'The average monetary value per conversion event.',
+        formulaDisplay: 'Total Conversion Value ÷ Number of Conversions',
+        formula: 'conversion_value / conversions',
+        relatedMeasures: [MEASURE.CORE_CONVERSION_VALUE, MEASURE.CORE_CONVERSIONS],
+    },
+    [MEASURE.CORE_CPA]: {
+        title: 'Cost Per Acquisition',
+        shortTitle: 'CPA',
+        description: 'The amount spent per acquisition.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: MEASURE_ICON.UPSTACK,
+        measure: MEASURE.CORE_CPA,
+        category: MEASURE_CATEGORY.AD_PERFORMANCE,
+        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_EFFICIENCY,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+        tooltip: 'How much you spend on average to acquire each customer. Lower is better.',
+        formulaDisplay: 'Total Ad Spend ÷ Conversions',
+        formula: 'spend / conversions',
+        relatedMeasures: [MEASURE.CORE_NEW_CUSTOMER_CPA, MEASURE.CORE_RETURNING_CUSTOMER_CPA, MEASURE.CORE_ROAS_TOTAL, MEASURE.CHANNEL_SPEND],
+        hideFromUI: true,
+    },
+    [MEASURE.CORE_NEW_CUSTOMER_CPA]: {
+        title: 'New Customer Cost Per Acquisition',
+        shortTitle: 'NC CPA',
+        description: 'The amount spent per new customer acquisition.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: MEASURE_ICON.UPSTACK,
+        measure: MEASURE.CORE_NEW_CUSTOMER_CPA,
+        category: MEASURE_CATEGORY.AD_PERFORMANCE,
+        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_EFFICIENCY,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+        tooltip: 'How much you spend to acquire each first-time customer. Critical for understanding customer acquisition efficiency.',
+        formulaDisplay: 'Total Ad Spend ÷ New Customer Conversions',
+        formula: 'spend / new_customer_conversions',
+        relatedMeasures: [MEASURE.CORE_CPA, MEASURE.CORE_RETURNING_CUSTOMER_CPA, MEASURE.CORE_NEW_CUSTOMER_ROAS_TOTAL],
+        hideFromUI: true,
+    },
+    [MEASURE.CORE_RETURNING_CUSTOMER_CPA]: {
+        title: 'Returning Customer Cost Per Acquisition',
+        shortTitle: 'RC CPA',
+        description: 'The amount spent per returning customer acquisition.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: MEASURE_ICON.UPSTACK,
+        measure: MEASURE.CORE_RETURNING_CUSTOMER_CPA,
+        category: MEASURE_CATEGORY.AD_PERFORMANCE,
+        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_EFFICIENCY,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+        tooltip: 'How much you spend to bring back each returning customer. Useful for measuring retention campaign efficiency.',
+        formulaDisplay: 'Total Ad Spend ÷ Returning Customer Conversions',
+        formula: 'spend / returning_customer_conversions',
+        relatedMeasures: [MEASURE.CORE_CPA, MEASURE.CORE_NEW_CUSTOMER_CPA],
+        hideFromUI: true,
+    },
+    [MEASURE.CORE_MER]: {
+        title: 'Marketing Efficiency Ratio',
+        shortTitle: 'MER',
+        description: 'Marketing Efficiency Ratio using Total Revenue.',
+        sumPrefix: '',
+        sumSuffix: '%',
+        avgPrefix: '',
+        avgSuffix: '%',
+        icon: MEASURE_ICON.UPSTACK,
+        measure: MEASURE.CORE_MER,
+        category: MEASURE_CATEGORY.AD_PERFORMANCE,
+        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_EFFICIENCY,
+        valueType: MeasureValueType.PERCENTAGE,
+        decimalPlaces: 2,
+        useCompactNotation: false,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        tooltip: 'What percentage of your revenue is spent on advertising. Lower is better—it means more revenue per ad dollar.',
+        formulaDisplay: '(Total Ad Spend ÷ Total Revenue) × 100',
+        formula: '(spend / total_revenue) * 100',
+        relatedMeasures: [MEASURE.CORE_ROAS_TOTAL],
+        hideFromUI: true,
+    },
+    [MEASURE.CORE_ROAS_TOTAL]: {
+        title: 'Return on Ad Spend',
+        shortTitle: 'ROAS',
+        description: 'Total Revenue divided by Total Ad Spend.',
+        sumPrefix: '',
+        sumSuffix: 'x',
+        avgPrefix: '',
+        avgSuffix: 'x',
+        icon: MEASURE_ICON.UPSTACK,
+        measure: MEASURE.CORE_ROAS_TOTAL,
+        category: MEASURE_CATEGORY.AD_PERFORMANCE,
+        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_EFFICIENCY,
+        valueType: MeasureValueType.MULTIPLIER,
+        decimalPlaces: 2,
+        useCompactNotation: false,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+        aliases: [MEASURE.CORE_ROAS],
+        tooltip: 'How much revenue you earn for every dollar spent on advertising. A 3x ROAS means $3 revenue per $1 spent.',
+        formulaDisplay: 'Total Revenue ÷ Total Ad Spend',
+        formula: 'total_revenue / spend',
+        relatedMeasures: [MEASURE.CORE_CPA, MEASURE.CORE_MER],
+        hideFromUI: true,
+    },
+    [MEASURE.CORE_RAAD]: {
+        title: 'Revenue After Ad Spend',
+        shortTitle: 'RAAD',
+        description: 'Total Revenue minus Ad Spend.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: MEASURE_ICON.UPSTACK,
+        measure: MEASURE.CORE_RAAD,
+        category: MEASURE_CATEGORY.AD_PERFORMANCE,
+        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_EFFICIENCY,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        tooltip: 'Revenue remaining after subtracting advertising costs. A quick measure of marketing profitability.',
+        formulaDisplay: 'Total Revenue − Ad Spend',
+        formula: 'total_revenue - spend',
+        relatedMeasures: [MEASURE.CORE_RAAD_TOTAL_PERCENT],
+        hideFromUI: true,
+    },
+    [MEASURE.CORE_RAAD_TOTAL_PERCENT]: {
+        title: 'RAAD % of Total Revenue',
+        shortTitle: 'RAAD %',
+        description: 'RAAD as a percentage of Total Revenue.',
+        sumPrefix: '',
+        sumSuffix: '%',
+        avgPrefix: '',
+        avgSuffix: '%',
+        icon: MEASURE_ICON.UPSTACK,
+        measure: MEASURE.CORE_RAAD_TOTAL_PERCENT,
+        category: MEASURE_CATEGORY.AD_PERFORMANCE,
+        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_EFFICIENCY,
+        valueType: MeasureValueType.PERCENTAGE,
+        decimalPlaces: 2,
+        useCompactNotation: false,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        tooltip: 'What percentage of total revenue remains after ad spend. Higher is better.',
+        formulaDisplay: '(RAAD ÷ Total Revenue) × 100',
+        formula: '(raad / total_revenue) * 100',
+        relatedMeasures: [MEASURE.CORE_RAAD],
+        hideFromUI: true,
+    },
+    [MEASURE.CORE_NEW_CUSTOMER_RAAD]: {
+        title: 'New Customer Revenue After Ad Spend',
+        shortTitle: 'NC RAAD',
+        description: 'New Customer Revenue minus Ad Spend.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: MEASURE_ICON.UPSTACK,
+        measure: MEASURE.CORE_NEW_CUSTOMER_RAAD,
+        category: MEASURE_CATEGORY.AD_PERFORMANCE,
+        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_EFFICIENCY,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        tooltip: 'Revenue from new customers minus the ad spend to acquire them.',
+        formulaDisplay: 'New Customer Revenue − Ad Spend',
+        formula: 'nc_revenue - spend',
+        relatedMeasures: [MEASURE.CORE_RAAD],
+        hideFromUI: true,
+    },
+    [MEASURE.CORE_NEW_CUSTOMER_RAAD_TOTAL_PERCENT]: {
+        title: 'NC RAAD % of Total Revenue',
+        shortTitle: 'NC RAAD %',
+        description: 'NC-RAAD as a percentage of Total Revenue.',
+        sumPrefix: '',
+        sumSuffix: '%',
+        avgPrefix: '',
+        avgSuffix: '%',
+        icon: MEASURE_ICON.UPSTACK,
+        measure: MEASURE.CORE_NEW_CUSTOMER_RAAD_TOTAL_PERCENT,
+        category: MEASURE_CATEGORY.AD_PERFORMANCE,
+        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_EFFICIENCY,
+        valueType: MeasureValueType.PERCENTAGE,
+        decimalPlaces: 2,
+        useCompactNotation: false,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        tooltip: 'What percentage of total revenue remains after new customer acquisition costs.',
+        formulaDisplay: '(NC RAAD ÷ Total Revenue) × 100',
+        formula: '(nc_raad / total_revenue) * 100',
+        relatedMeasures: [MEASURE.CORE_NEW_CUSTOMER_RAAD, MEASURE.CORE_RAAD_TOTAL_PERCENT],
+        hideFromUI: true,
+    },
+    [MEASURE.CORE_NEW_CUSTOMER_ROAS_TOTAL]: {
+        title: 'New Customer Return on Ad Spend',
+        shortTitle: 'NC ROAS',
+        description: 'New Customer Revenue divided by Ad Spend.',
+        sumPrefix: '',
+        sumSuffix: 'x',
+        avgPrefix: '',
+        avgSuffix: 'x',
+        icon: MEASURE_ICON.UPSTACK,
+        measure: MEASURE.CORE_NEW_CUSTOMER_ROAS_TOTAL,
+        category: MEASURE_CATEGORY.AD_PERFORMANCE,
+        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_EFFICIENCY,
+        valueType: MeasureValueType.MULTIPLIER,
+        decimalPlaces: 2,
+        useCompactNotation: false,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+        aliases: [MEASURE.CORE_NEW_CUSTOMER_ROAS],
+        tooltip: 'Revenue from new customers per dollar spent on advertising. Key metric for customer acquisition efficiency.',
+        formulaDisplay: 'New Customer Revenue ÷ Ad Spend',
+        formula: 'nc_revenue / spend',
+        relatedMeasures: [MEASURE.CORE_ROAS_TOTAL, MEASURE.CORE_NEW_CUSTOMER_CPA],
+        hideFromUI: true,
+    },
+    [MEASURE.CORE_NEW_CUSTOMER_MER]: {
+        title: 'New Customer Marketing Efficiency Ratio',
+        shortTitle: 'NC MER',
+        description: 'Marketing Efficiency Ratio using New Customer Revenue.',
+        sumPrefix: '',
+        sumSuffix: '%',
+        avgPrefix: '',
+        avgSuffix: '%',
+        icon: MEASURE_ICON.UPSTACK,
+        measure: MEASURE.CORE_NEW_CUSTOMER_MER,
+        category: MEASURE_CATEGORY.AD_PERFORMANCE,
+        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_EFFICIENCY,
+        valueType: MeasureValueType.PERCENTAGE,
+        decimalPlaces: 2,
+        useCompactNotation: false,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        tooltip: 'What percentage of new customer revenue is spent on advertising. Lower is better.',
+        formulaDisplay: '(Ad Spend ÷ NC Revenue) × 100',
+        formula: '(spend / nc_revenue) * 100',
+        relatedMeasures: [MEASURE.CORE_MER, MEASURE.CORE_NEW_CUSTOMER_ROAS_TOTAL],
+        hideFromUI: true,
+    },
+};
 //# sourceMappingURL=core-measure-definitions.js.map