@adtrackify/at-tracking-event-types 4.64.13 → 4.65.0

package/dist/esm/types/api/measures/definitions/channel-measure-definitions.js

@@ -1,2221 +1,2221 @@
-import { DEPRECATED_MEASURE } from '../deprecated-measures.js';
-import { MEASURE } from '../measures.js';
-import { MEASURE_CATEGORY, MEASURE_SUBCATEGORY } from '../measure-categories.js';
-import { MEASURE_ICON } from '../measure-icon.js';
-import { MeasureValueType } from '../measure-value-type.js';
-import { STANDARD_APPLICABLE_CONTEXTS } from './measure-applicable-contexts.js';
-export const CHANNEL_MEASURES_MAP = {
-    [MEASURE.CHANNEL_SPEND]: {
-        title: 'Channel Spend',
-        description: 'The total amount spent on advertising across all channels.',
-        sumPrefix: '$',
-        sumSuffix: '',
-        avgPrefix: '$',
-        avgSuffix: '',
-        icon: MEASURE_ICON.CHANNEL,
-        measure: MEASURE.CHANNEL_SPEND,
-        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
-        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_SPEND,
-        valueType: MeasureValueType.CURRENCY,
-        decimalPlaces: 2,
-        useCompactNotation: true,
-        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Channel Spend',
-        tooltip: 'The total amount of money spent on ads across all advertising channels in the selected period.',
-        relatedMeasures: [MEASURE.CHANNEL_IMPRESSIONS, MEASURE.CHANNEL_ROAS, MEASURE.CHANNEL_CPA],
-    },
-    [MEASURE.CHANNEL_IMPRESSIONS]: {
-        title: 'Channel Impressions',
-        description: 'The number of times ads were shown across all channels.',
-        sumPrefix: '',
-        sumSuffix: '',
-        avgPrefix: '',
-        avgSuffix: '',
-        icon: MEASURE_ICON.CHANNEL,
-        measure: MEASURE.CHANNEL_IMPRESSIONS,
-        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
-        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_AUDIENCE,
-        valueType: MeasureValueType.NUMBER,
-        decimalPlaces: 0,
-        useCompactNotation: false,
-        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Channel Impressions',
-        tooltip: 'How many times your ads were displayed to users across all channels, including repeat views by the same person.',
-        relatedMeasures: [MEASURE.CHANNEL_REACH, MEASURE.CHANNEL_FREQUENCY, MEASURE.CHANNEL_CPM, MEASURE.CHANNEL_CTR],
-    },
-    [MEASURE.CHANNEL_CPM]: {
-        title: 'Channel CPM',
-        description: 'The cost per thousand impressions across all channels.',
-        sumPrefix: '$',
-        sumSuffix: '',
-        avgPrefix: '$',
-        avgSuffix: '',
-        icon: MEASURE_ICON.CHANNEL,
-        measure: MEASURE.CHANNEL_CPM,
-        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
-        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_AUDIENCE,
-        valueType: MeasureValueType.CURRENCY,
-        decimalPlaces: 2,
-        useCompactNotation: true,
-        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Channel CPM',
-        tooltip: 'How much you pay on average for every 1,000 ad impressions across all channels. Lower CPM means cheaper reach.',
-        formulaDisplay: 'Total Spend ÷ Impressions × 1,000',
-        formula: 'channel_spend / channel_impressions * 1000',
-        relatedMeasures: [MEASURE.CHANNEL_SPEND, MEASURE.CHANNEL_IMPRESSIONS, MEASURE.CHANNEL_CPP],
-    },
-    [MEASURE.CHANNEL_FREQUENCY]: {
-        title: 'Channel Frequency',
-        description: 'The average number of times each person saw ads across all channels.',
-        sumPrefix: '',
-        sumSuffix: '',
-        avgPrefix: '',
-        avgSuffix: '',
-        icon: MEASURE_ICON.CHANNEL,
-        measure: MEASURE.CHANNEL_FREQUENCY,
-        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
-        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_AUDIENCE,
-        valueType: MeasureValueType.NUMBER,
-        decimalPlaces: 0,
-        useCompactNotation: false,
-        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Channel Frequency',
-        tooltip: 'The average number of times each unique person saw your ads. High frequency may indicate ad fatigue.',
-        formulaDisplay: 'Impressions ÷ Reach',
-        formula: 'channel_impressions / channel_reach',
-        relatedMeasures: [MEASURE.CHANNEL_IMPRESSIONS, MEASURE.CHANNEL_REACH],
-    },
-    [MEASURE.CHANNEL_REACH]: {
-        title: 'Channel Reach',
-        description: 'The number of unique people who saw ads across all channels.',
-        sumPrefix: '',
-        sumSuffix: '',
-        avgPrefix: '',
-        avgSuffix: '',
-        icon: MEASURE_ICON.CHANNEL,
-        measure: MEASURE.CHANNEL_REACH,
-        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
-        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_AUDIENCE,
-        valueType: MeasureValueType.NUMBER,
-        decimalPlaces: 0,
-        useCompactNotation: false,
-        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Channel Reach',
-        tooltip: 'The number of distinct people who were shown your ads at least once across all channels.',
-        relatedMeasures: [MEASURE.CHANNEL_IMPRESSIONS, MEASURE.CHANNEL_FREQUENCY, MEASURE.CHANNEL_CPP],
-    },
-    [MEASURE.CHANNEL_CPP]: {
-        title: 'Channel CPP',
-        description: 'The cost to reach 1,000 people across all channels.',
-        sumPrefix: '$',
-        sumSuffix: '',
-        avgPrefix: '$',
-        avgSuffix: '',
-        icon: MEASURE_ICON.CHANNEL,
-        measure: MEASURE.CHANNEL_CPP,
-        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
-        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_EFFICIENCY,
-        valueType: MeasureValueType.CURRENCY,
-        decimalPlaces: 2,
-        useCompactNotation: true,
-        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        aliases: [MEASURE.CHANNEL_COST_TO_REACH_1000_ACCOUNTS],
-        shortTitle: 'Channel CPP',
-        tooltip: 'How much you pay on average to reach 1,000 unique people across all channels. Measures the cost efficiency of your audience reach.',
-        formulaDisplay: 'Total Spend ÷ Reach × 1,000',
-        formula: 'channel_spend / channel_reach * 1000',
-        relatedMeasures: [MEASURE.CHANNEL_SPEND, MEASURE.CHANNEL_REACH, MEASURE.CHANNEL_CPM],
-    },
-    [MEASURE.CHANNEL_CLICKS]: {
-        title: 'Channel Clicks',
-        description: 'The number of clicks on ads across all channels.',
-        sumPrefix: '',
-        sumSuffix: '',
-        avgPrefix: '',
-        avgSuffix: '',
-        icon: MEASURE_ICON.CHANNEL,
-        measure: MEASURE.CHANNEL_CLICKS,
-        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
-        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CLICKS,
-        valueType: MeasureValueType.NUMBER,
-        decimalPlaces: 0,
-        useCompactNotation: false,
-        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Channel Clicks',
-        tooltip: 'The total number of clicks on your ads across all channels, including all click types.',
-        relatedMeasures: [MEASURE.CHANNEL_CTR, MEASURE.CHANNEL_CPC, MEASURE.CHANNEL_IMPRESSIONS],
-    },
-    [MEASURE.CHANNEL_CPC]: {
-        title: 'Channel CPC',
-        description: 'The cost per click across all channels.',
-        sumPrefix: '$',
-        sumSuffix: '',
-        avgPrefix: '$',
-        avgSuffix: '',
-        icon: MEASURE_ICON.CHANNEL,
-        measure: MEASURE.CHANNEL_CPC,
-        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
-        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CLICKS,
-        valueType: MeasureValueType.CURRENCY,
-        decimalPlaces: 2,
-        useCompactNotation: true,
-        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Channel CPC',
-        tooltip: 'How much you spend on average for each click on your ads across all channels.',
-        formulaDisplay: 'Total Spend ÷ Clicks',
-        formula: 'channel_spend / channel_clicks',
-        relatedMeasures: [MEASURE.CHANNEL_SPEND, MEASURE.CHANNEL_CLICKS, MEASURE.CHANNEL_CTR],
-    },
-    [MEASURE.CHANNEL_CTR]: {
-        title: 'Channel CTR',
-        description: 'The percentage of impressions that resulted in clicks across all channels.',
-        sumPrefix: '',
-        sumSuffix: '%',
-        avgPrefix: '',
-        avgSuffix: '%',
-        icon: MEASURE_ICON.CHANNEL,
-        measure: MEASURE.CHANNEL_CTR,
-        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
-        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CLICKS,
-        valueType: MeasureValueType.PERCENTAGE,
-        decimalPlaces: 2,
-        useCompactNotation: false,
-        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Channel CTR',
-        tooltip: 'The percentage of ad impressions that resulted in a click. Higher CTR indicates more compelling ad creative or targeting.',
-        formulaDisplay: 'Clicks ÷ Impressions × 100',
-        formula: 'channel_clicks / channel_impressions * 100',
-        relatedMeasures: [MEASURE.CHANNEL_CLICKS, MEASURE.CHANNEL_IMPRESSIONS, MEASURE.CHANNEL_CPC],
-    },
-    [MEASURE.CHANNEL_UNIQUE_CLICKS]: {
-        title: 'Channel Unique Clicks',
-        description: 'The number of unique people who clicked ads across all channels.',
-        sumPrefix: '',
-        sumSuffix: '',
-        avgPrefix: '',
-        avgSuffix: '',
-        icon: MEASURE_ICON.CHANNEL,
-        measure: MEASURE.CHANNEL_UNIQUE_CLICKS,
-        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
-        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CLICKS,
-        valueType: MeasureValueType.NUMBER,
-        decimalPlaces: 0,
-        useCompactNotation: false,
-        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Channel Unique Clicks',
-        tooltip: 'The number of distinct people who clicked your ads, counting each person only once regardless of how many times they clicked.',
-        relatedMeasures: [MEASURE.CHANNEL_CLICKS, MEASURE.CHANNEL_UNIQUE_CLICKS_CTR, MEASURE.CHANNEL_COST_PER_UNIQUE_CLICK],
-    },
-    [MEASURE.CHANNEL_UNIQUE_CLICKS_CTR]: {
-        title: 'Channel Unique Click CTR',
-        description: 'The percentage of impressions that resulted in unique clicks across all channels.',
-        sumPrefix: '',
-        sumSuffix: '%',
-        avgPrefix: '',
-        avgSuffix: '%',
-        icon: MEASURE_ICON.CHANNEL,
-        measure: MEASURE.CHANNEL_UNIQUE_CLICKS_CTR,
-        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
-        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CLICKS,
-        valueType: MeasureValueType.PERCENTAGE,
-        decimalPlaces: 2,
-        useCompactNotation: false,
-        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Channel Unique CTR',
-        tooltip: 'The percentage of ad impressions that resulted in a click from a unique person. Filters out repeat clicks by the same user.',
-        formulaDisplay: 'Unique Clicks ÷ Impressions × 100',
-        formula: 'channel_unique_clicks / channel_impressions * 100',
-        relatedMeasures: [MEASURE.CHANNEL_UNIQUE_CLICKS, MEASURE.CHANNEL_CTR, MEASURE.CHANNEL_IMPRESSIONS],
-    },
-    [MEASURE.CHANNEL_COST_PER_UNIQUE_CLICK]: {
-        title: 'Channel Cost per Unique Click',
-        description: 'The cost per unique click across all channels.',
-        sumPrefix: '$',
-        sumSuffix: '',
-        avgPrefix: '$',
-        avgSuffix: '',
-        icon: MEASURE_ICON.CHANNEL,
-        measure: MEASURE.CHANNEL_COST_PER_UNIQUE_CLICK,
-        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
-        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CLICKS,
-        valueType: MeasureValueType.CURRENCY,
-        decimalPlaces: 2,
-        useCompactNotation: true,
-        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Channel Cost/Unique Click',
-        tooltip: 'How much you spend on average for each unique person who clicks your ads, removing the effect of repeat clicks.',
-        formulaDisplay: 'Total Spend ÷ Unique Clicks',
-        formula: 'channel_spend / channel_unique_clicks',
-        relatedMeasures: [MEASURE.CHANNEL_SPEND, MEASURE.CHANNEL_UNIQUE_CLICKS, MEASURE.CHANNEL_CPC],
-    },
-    [MEASURE.CHANNEL_INLINE_CLICKS]: {
-        title: 'Channel Inline Link Clicks',
-        description: 'The number of inline link clicks on ads across all channels.',
-        sumPrefix: '',
-        sumSuffix: '',
-        avgPrefix: '',
-        avgSuffix: '',
-        icon: MEASURE_ICON.CHANNEL,
-        measure: MEASURE.CHANNEL_INLINE_CLICKS,
-        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
-        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CLICKS,
-        valueType: MeasureValueType.NUMBER,
-        decimalPlaces: 0,
-        useCompactNotation: false,
-        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Channel Inline Clicks',
-        tooltip: 'The number of clicks on links embedded within the ad body, excluding clicks on the ad headline or call-to-action button.',
-        relatedMeasures: [MEASURE.CHANNEL_INLINE_CLICK_CTR, MEASURE.CHANNEL_COST_PER_INLINE_CLICK, MEASURE.CHANNEL_CLICKS],
-    },
-    [MEASURE.CHANNEL_INLINE_CLICK_CTR]: {
-        title: 'Channel Inline Link Click CTR',
-        description: 'The percentage of impressions that resulted in inline link clicks across all channels.',
-        sumPrefix: '',
-        sumSuffix: '%',
-        avgPrefix: '',
-        avgSuffix: '%',
-        icon: MEASURE_ICON.CHANNEL,
-        measure: MEASURE.CHANNEL_INLINE_CLICK_CTR,
-        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
-        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CLICKS,
-        valueType: MeasureValueType.PERCENTAGE,
-        decimalPlaces: 2,
-        useCompactNotation: false,
-        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Channel Inline CTR',
-        tooltip: 'The percentage of ad impressions that led to a click on an inline link within the ad content.',
-        formulaDisplay: 'Inline Link Clicks ÷ Impressions × 100',
-        formula: 'channel_inline_clicks / channel_impressions * 100',
-        relatedMeasures: [MEASURE.CHANNEL_INLINE_CLICKS, MEASURE.CHANNEL_CTR, MEASURE.CHANNEL_IMPRESSIONS],
-    },
-    [MEASURE.CHANNEL_COST_PER_INLINE_CLICK]: {
-        title: 'Channel Cost per Inline Link Click',
-        description: 'The cost per inline link click across all channels.',
-        sumPrefix: '$',
-        sumSuffix: '',
-        avgPrefix: '$',
-        avgSuffix: '',
-        icon: MEASURE_ICON.CHANNEL,
-        measure: MEASURE.CHANNEL_COST_PER_INLINE_CLICK,
-        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
-        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CLICKS,
-        valueType: MeasureValueType.CURRENCY,
-        decimalPlaces: 2,
-        useCompactNotation: true,
-        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Channel Cost/Inline Click',
-        tooltip: 'How much you spend on average for each click on an inline link within your ad content.',
-        formulaDisplay: 'Total Spend ÷ Inline Link Clicks',
-        formula: 'channel_spend / channel_inline_clicks',
-        relatedMeasures: [MEASURE.CHANNEL_SPEND, MEASURE.CHANNEL_INLINE_CLICKS, MEASURE.CHANNEL_CPC],
-    },
-    [MEASURE.CHANNEL_OUTBOUND_CLICKS]: {
-        title: 'Channel Outbound Clicks',
-        description: 'The number of outbound clicks on ads across all channels.',
-        sumPrefix: '',
-        sumSuffix: '',
-        avgPrefix: '',
-        avgSuffix: '',
-        icon: MEASURE_ICON.CHANNEL,
-        measure: MEASURE.CHANNEL_OUTBOUND_CLICKS,
-        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
-        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CLICKS,
-        valueType: MeasureValueType.NUMBER,
-        decimalPlaces: 0,
-        useCompactNotation: false,
-        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Channel Outbound Clicks',
-        tooltip: 'The number of clicks that took users off the advertising platform to an external destination, such as your website.',
-        relatedMeasures: [MEASURE.CHANNEL_OUTBOUND_CLICKS_CTR, MEASURE.CHANNEL_COST_PER_OUTBOUND_CLICK, MEASURE.CHANNEL_LANDING_PAGE_VIEWS],
-    },
-    [MEASURE.CHANNEL_OUTBOUND_CLICKS_CTR]: {
-        title: 'Channel Outbound Click CTR',
-        description: 'The percentage of impressions that resulted in outbound clicks across all channels.',
-        sumPrefix: '',
-        sumSuffix: '%',
-        avgPrefix: '',
-        avgSuffix: '%',
-        icon: MEASURE_ICON.CHANNEL,
-        measure: MEASURE.CHANNEL_OUTBOUND_CLICKS_CTR,
-        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
-        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CLICKS,
-        valueType: MeasureValueType.PERCENTAGE,
-        decimalPlaces: 2,
-        useCompactNotation: false,
-        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Channel Outbound CTR',
-        tooltip: 'The percentage of ad impressions that resulted in a click leading users to an external destination.',
-        formulaDisplay: 'Outbound Clicks ÷ Impressions × 100',
-        formula: 'channel_outbound_clicks / channel_impressions * 100',
-        relatedMeasures: [MEASURE.CHANNEL_OUTBOUND_CLICKS, MEASURE.CHANNEL_CTR, MEASURE.CHANNEL_LANDING_PAGE_VIEWS],
-    },
-    [MEASURE.CHANNEL_COST_PER_OUTBOUND_CLICK]: {
-        title: 'Channel Cost per Outbound Click',
-        description: 'The cost per outbound click across all channels.',
-        sumPrefix: '$',
-        sumSuffix: '',
-        avgPrefix: '$',
-        avgSuffix: '',
-        icon: MEASURE_ICON.CHANNEL,
-        measure: MEASURE.CHANNEL_COST_PER_OUTBOUND_CLICK,
-        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
-        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CLICKS,
-        valueType: MeasureValueType.CURRENCY,
-        decimalPlaces: 2,
-        useCompactNotation: true,
-        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Channel Cost/Outbound Click',
-        tooltip: 'How much you spend on average for each click that sends a user from the ad platform to an external destination.',
-        formulaDisplay: 'Total Spend ÷ Outbound Clicks',
-        formula: 'channel_spend / channel_outbound_clicks',
-        relatedMeasures: [MEASURE.CHANNEL_SPEND, MEASURE.CHANNEL_OUTBOUND_CLICKS, MEASURE.CHANNEL_CPC],
-    },
-    [MEASURE.CHANNEL_LINK_CLICKS]: {
-        title: 'Channel Link Clicks',
-        description: 'The number of link clicks on ads across all channels.',
-        sumPrefix: '',
-        sumSuffix: '',
-        avgPrefix: '',
-        avgSuffix: '',
-        icon: MEASURE_ICON.CHANNEL,
-        measure: MEASURE.CHANNEL_LINK_CLICKS,
-        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
-        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CLICKS,
-        valueType: MeasureValueType.NUMBER,
-        decimalPlaces: 0,
-        useCompactNotation: false,
-        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Channel Link Clicks',
-        tooltip: 'The number of clicks on any links within your ads across all channels.',
-        relatedMeasures: [MEASURE.CHANNEL_LINK_CLICKS_CTR, MEASURE.CHANNEL_COST_PER_LINK_CLICK, MEASURE.CHANNEL_CLICKS],
-    },
-    [MEASURE.CHANNEL_LINK_CLICKS_CTR]: {
-        title: 'Channel Link Click CTR',
-        description: 'The percentage of impressions that resulted in link clicks across all channels.',
-        sumPrefix: '',
-        sumSuffix: '%',
-        avgPrefix: '',
-        avgSuffix: '%',
-        icon: MEASURE_ICON.CHANNEL,
-        measure: MEASURE.CHANNEL_LINK_CLICKS_CTR,
-        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
-        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CLICKS,
-        valueType: MeasureValueType.PERCENTAGE,
-        decimalPlaces: 2,
-        useCompactNotation: false,
-        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Channel Link CTR',
-        tooltip: 'The percentage of ad impressions that resulted in a click on a link within the ad.',
-        formulaDisplay: 'Link Clicks ÷ Impressions × 100',
-        formula: 'channel_link_clicks / channel_impressions * 100',
-        relatedMeasures: [MEASURE.CHANNEL_LINK_CLICKS, MEASURE.CHANNEL_CTR, MEASURE.CHANNEL_IMPRESSIONS],
-    },
-    [MEASURE.CHANNEL_COST_PER_LINK_CLICK]: {
-        title: 'Channel Cost per Link Click',
-        description: 'The cost per link click across all channels.',
-        sumPrefix: '$',
-        sumSuffix: '',
-        avgPrefix: '$',
-        avgSuffix: '',
-        icon: MEASURE_ICON.CHANNEL,
-        measure: MEASURE.CHANNEL_COST_PER_LINK_CLICK,
-        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
-        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CLICKS,
-        valueType: MeasureValueType.CURRENCY,
-        decimalPlaces: 2,
-        useCompactNotation: true,
-        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Channel Cost/Link Click',
-        tooltip: 'How much you spend on average for each click on a link within your ads.',
-        formulaDisplay: 'Total Spend ÷ Link Clicks',
-        formula: 'channel_spend / channel_link_clicks',
-        relatedMeasures: [MEASURE.CHANNEL_SPEND, MEASURE.CHANNEL_LINK_CLICKS, MEASURE.CHANNEL_CPC],
-    },
-    [MEASURE.CHANNEL_PURCHASES]: {
-        title: 'Channel Purchases',
-        description: 'The number of purchases attributed to ads across all channels.',
-        sumPrefix: '',
-        sumSuffix: '',
-        avgPrefix: '',
-        avgSuffix: '',
-        icon: MEASURE_ICON.CHANNEL,
-        measure: MEASURE.CHANNEL_PURCHASES,
-        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
-        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
-        valueType: MeasureValueType.NUMBER,
-        decimalPlaces: 0,
-        useCompactNotation: false,
-        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Channel Purchases',
-        tooltip: 'The number of purchase conversions attributed to your ads across all channels.',
-        relatedMeasures: [MEASURE.CHANNEL_PURCHASES_VALUE, MEASURE.CHANNEL_CPA, MEASURE.CHANNEL_ROAS],
-    },
-    [MEASURE.CHANNEL_PURCHASES_VALUE]: {
-        title: 'Channel Purchases Value',
-        description: 'The total revenue from purchases attributed to ads across all channels.',
-        sumPrefix: '$',
-        sumSuffix: '',
-        avgPrefix: '$',
-        avgSuffix: '',
-        icon: MEASURE_ICON.CHANNEL,
-        measure: MEASURE.CHANNEL_PURCHASES_VALUE,
-        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
-        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
-        valueType: MeasureValueType.CURRENCY,
-        decimalPlaces: 2,
-        useCompactNotation: true,
-        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Channel Purchase Value',
-        tooltip: 'The total revenue generated from purchases attributed to your ads across all channels.',
-        relatedMeasures: [MEASURE.CHANNEL_PURCHASES, MEASURE.CHANNEL_ROAS, MEASURE.CHANNEL_SPEND],
-    },
-    [MEASURE.CHANNEL_CPA]: {
-        title: 'Channel CPA',
-        description: 'The cost per purchase conversion across all channels.',
-        sumPrefix: '$',
-        sumSuffix: '',
-        avgPrefix: '$',
-        avgSuffix: '',
-        icon: MEASURE_ICON.CHANNEL,
-        measure: MEASURE.CHANNEL_CPA,
-        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
-        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_EFFICIENCY,
-        valueType: MeasureValueType.CURRENCY,
-        decimalPlaces: 2,
-        useCompactNotation: true,
-        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        aliases: [MEASURE.CHANNEL_PURCHASES_COST],
-        shortTitle: 'Channel CPA',
-        tooltip: 'How much you spend on average to acquire each purchase conversion across all channels.',
-        formulaDisplay: 'Total Spend ÷ Purchases',
-        formula: 'channel_spend / channel_purchases',
-        relatedMeasures: [MEASURE.CHANNEL_SPEND, MEASURE.CHANNEL_PURCHASES, MEASURE.CHANNEL_ROAS],
-    },
-    [MEASURE.CHANNEL_ROAS]: {
-        title: 'Channel ROAS',
-        description: 'The return on ad spend across all channels.',
-        sumPrefix: '',
-        sumSuffix: 'x',
-        avgPrefix: '',
-        avgSuffix: 'x',
-        icon: MEASURE_ICON.CHANNEL,
-        measure: MEASURE.CHANNEL_ROAS,
-        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
-        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_EFFICIENCY,
-        valueType: MeasureValueType.MULTIPLIER,
-        decimalPlaces: 2,
-        useCompactNotation: false,
-        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Channel ROAS',
-        tooltip: 'How many dollars of purchase revenue you generate for every dollar spent on ads across all channels. A ROAS of 3x means $3 revenue per $1 spent.',
-        formulaDisplay: 'Purchases Value ÷ Total Spend',
-        formula: 'channel_purchases_value / channel_spend',
-        relatedMeasures: [MEASURE.CHANNEL_SPEND, MEASURE.CHANNEL_PURCHASES_VALUE, MEASURE.CHANNEL_CPA],
-    },
-    [MEASURE.CHANNEL_NEW_CUSTOMER_PURCHASES]: {
-        title: 'Channel New Customer Purchases',
-        description: 'The number of new customer purchases attributed to ads across all channels.',
-        sumPrefix: '',
-        sumSuffix: '',
-        avgPrefix: '',
-        avgSuffix: '',
-        icon: MEASURE_ICON.CHANNEL,
-        measure: MEASURE.CHANNEL_NEW_CUSTOMER_PURCHASES,
-        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
-        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
-        valueType: MeasureValueType.NUMBER,
-        decimalPlaces: 0,
-        useCompactNotation: false,
-        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Channel NC Purchases',
-        tooltip: 'The number of purchases from first-time customers attributed to your ads across all channels.',
-        relatedMeasures: [MEASURE.CHANNEL_NEW_CUSTOMER_PURCHASES_VALUE, MEASURE.CHANNEL_NEW_CUSTOMER_CPA, MEASURE.CHANNEL_PURCHASES],
-    },
-    [MEASURE.CHANNEL_NEW_CUSTOMER_PURCHASES_VALUE]: {
-        title: 'Channel New Customer Purchases Value',
-        description: 'The total revenue from new customer purchases attributed to ads across all channels.',
-        sumPrefix: '$',
-        sumSuffix: '',
-        avgPrefix: '$',
-        avgSuffix: '',
-        icon: MEASURE_ICON.CHANNEL,
-        measure: MEASURE.CHANNEL_NEW_CUSTOMER_PURCHASES_VALUE,
-        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
-        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
-        valueType: MeasureValueType.CURRENCY,
-        decimalPlaces: 2,
-        useCompactNotation: true,
-        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Channel NC Purchase Val',
-        tooltip: 'The total revenue generated from first-time customer purchases attributed to your ads across all channels.',
-        relatedMeasures: [MEASURE.CHANNEL_NEW_CUSTOMER_PURCHASES, MEASURE.CHANNEL_NEW_CUSTOMER_ROAS, MEASURE.CHANNEL_PURCHASES_VALUE],
-    },
-    [MEASURE.CHANNEL_NEW_CUSTOMER_CPA]: {
-        title: 'Channel New Customer CPA',
-        description: 'The cost per new customer acquisition across all channels.',
-        sumPrefix: '$',
-        sumSuffix: '',
-        avgPrefix: '$',
-        avgSuffix: '',
-        icon: MEASURE_ICON.CHANNEL,
-        measure: MEASURE.CHANNEL_NEW_CUSTOMER_CPA,
-        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
-        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_EFFICIENCY,
-        valueType: MeasureValueType.CURRENCY,
-        decimalPlaces: 2,
-        useCompactNotation: true,
-        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Channel NC CPA',
-        tooltip: 'How much you spend on average to acquire each new customer through your ads across all channels.',
-        formulaDisplay: 'Total Spend ÷ New Customer Purchases',
-        formula: 'channel_spend / channel_new_customer_purchases',
-        relatedMeasures: [MEASURE.CHANNEL_SPEND, MEASURE.CHANNEL_NEW_CUSTOMER_PURCHASES, MEASURE.CHANNEL_CPA],
-    },
-    [MEASURE.CHANNEL_NEW_CUSTOMER_ROAS]: {
-        title: 'Channel New Customer ROAS',
-        description: 'The return on ad spend for new customer purchases across all channels.',
-        sumPrefix: '',
-        sumSuffix: 'x',
-        avgPrefix: '',
-        avgSuffix: 'x',
-        icon: MEASURE_ICON.CHANNEL,
-        measure: MEASURE.CHANNEL_NEW_CUSTOMER_ROAS,
-        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
-        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_EFFICIENCY,
-        valueType: MeasureValueType.MULTIPLIER,
-        decimalPlaces: 2,
-        useCompactNotation: false,
-        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Channel NC ROAS',
-        tooltip: 'How many dollars of new customer revenue you generate for every dollar spent on ads across all channels.',
-        formulaDisplay: 'New Customer Purchases Value ÷ Total Spend',
-        formula: 'channel_new_customer_purchases_value / channel_spend',
-        relatedMeasures: [MEASURE.CHANNEL_SPEND, MEASURE.CHANNEL_NEW_CUSTOMER_PURCHASES_VALUE, MEASURE.CHANNEL_ROAS],
-    },
-    [MEASURE.CHANNEL_VIEW_CONTENTS]: {
-        title: 'Channel View Contents',
-        description: 'The number of times content was viewed across all channels.',
-        sumPrefix: '',
-        sumSuffix: '',
-        avgPrefix: '',
-        avgSuffix: '',
-        icon: MEASURE_ICON.CHANNEL,
-        measure: MEASURE.CHANNEL_VIEW_CONTENTS,
-        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
-        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
-        valueType: MeasureValueType.NUMBER,
-        decimalPlaces: 0,
-        useCompactNotation: false,
-        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        aliases: [DEPRECATED_MEASURE.CHANNEL_OMNI_VIEW_CONTENTS],
-        shortTitle: 'Channel View Contents',
-        tooltip: 'The number of product page or content views attributed to your ads across all channels, indicating top-of-funnel engagement.',
-        relatedMeasures: [MEASURE.CHANNEL_VIEW_CONTENTS_COST, MEASURE.CHANNEL_ADD_TO_CARTS, MEASURE.CHANNEL_PURCHASES],
-    },
-    [MEASURE.CHANNEL_VIEW_CONTENTS_VALUE]: {
-        title: 'Channel View Contents Value',
-        description: 'The total value associated with content views across all channels.',
-        sumPrefix: '$',
-        sumSuffix: '',
-        avgPrefix: '$',
-        avgSuffix: '',
-        icon: MEASURE_ICON.CHANNEL,
-        measure: MEASURE.CHANNEL_VIEW_CONTENTS_VALUE,
-        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
-        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
-        valueType: MeasureValueType.CURRENCY,
-        decimalPlaces: 2,
-        useCompactNotation: true,
-        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        aliases: [DEPRECATED_MEASURE.CHANNEL_OMNI_VIEW_CONTENTS_VALUE],
-        shortTitle: 'Channel View Contents Value',
-        tooltip: 'The total product value associated with content views attributed to your ads across all channels.',
-        relatedMeasures: [MEASURE.CHANNEL_VIEW_CONTENTS, MEASURE.CHANNEL_VIEW_CONTENTS_COST],
-    },
-    [MEASURE.CHANNEL_VIEW_CONTENTS_COST]: {
-        title: 'Channel Cost per View Content',
-        description: 'The cost per content view across all channels.',
-        sumPrefix: '$',
-        sumSuffix: '',
-        avgPrefix: '$',
-        avgSuffix: '',
-        icon: MEASURE_ICON.CHANNEL,
-        measure: MEASURE.CHANNEL_VIEW_CONTENTS_COST,
-        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
-        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
-        valueType: MeasureValueType.CURRENCY,
-        decimalPlaces: 2,
-        useCompactNotation: true,
-        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        aliases: [DEPRECATED_MEASURE.CHANNEL_OMNI_VIEW_CONTENTS_COST],
-        shortTitle: 'Channel Cost/View Content',
-        tooltip: 'How much you spend on average for each product page or content view attributed to your ads.',
-        formulaDisplay: 'Total Spend ÷ View Contents',
-        formula: 'channel_spend / channel_view_contents',
-        relatedMeasures: [MEASURE.CHANNEL_SPEND, MEASURE.CHANNEL_VIEW_CONTENTS, MEASURE.CHANNEL_CPA],
-    },
-    [MEASURE.CHANNEL_ADD_TO_CARTS]: {
-        title: 'Channel Add to Carts',
-        description: 'The number of times products were added to cart across all channels.',
-        sumPrefix: '',
-        sumSuffix: '',
-        avgPrefix: '',
-        avgSuffix: '',
-        icon: MEASURE_ICON.CHANNEL,
-        measure: MEASURE.CHANNEL_ADD_TO_CARTS,
-        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
-        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
-        valueType: MeasureValueType.NUMBER,
-        decimalPlaces: 0,
-        useCompactNotation: false,
-        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        aliases: [DEPRECATED_MEASURE.CHANNEL_OMNI_ADD_TO_CARTS],
-        shortTitle: 'Channel Add to Carts',
-        tooltip: 'The number of times shoppers added a product to their cart after seeing your ads across all channels.',
-        relatedMeasures: [MEASURE.CHANNEL_ADD_TO_CARTS_COST, MEASURE.CHANNEL_INITIATE_CHECKOUTS, MEASURE.CHANNEL_PURCHASES],
-    },
-    [MEASURE.CHANNEL_ADD_TO_CARTS_VALUE]: {
-        title: 'Channel Add to Carts Value',
-        description: 'The total value of products added to cart across all channels.',
-        sumPrefix: '$',
-        sumSuffix: '',
-        avgPrefix: '$',
-        avgSuffix: '',
-        icon: MEASURE_ICON.CHANNEL,
-        measure: MEASURE.CHANNEL_ADD_TO_CARTS_VALUE,
-        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
-        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
-        valueType: MeasureValueType.CURRENCY,
-        decimalPlaces: 2,
-        useCompactNotation: true,
-        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        aliases: [DEPRECATED_MEASURE.CHANNEL_OMNI_ADD_TO_CARTS_VALUE],
-        shortTitle: 'Channel Add to Cart Value',
-        tooltip: 'The total product value of items added to cart attributed to your ads across all channels.',
-        relatedMeasures: [MEASURE.CHANNEL_ADD_TO_CARTS, MEASURE.CHANNEL_ADD_TO_CARTS_COST],
-    },
-    [MEASURE.CHANNEL_ADD_TO_CARTS_COST]: {
-        title: 'Channel Cost per Add to Cart',
-        description: 'The cost per add to cart event across all channels.',
-        sumPrefix: '$',
-        sumSuffix: '',
-        avgPrefix: '$',
-        avgSuffix: '',
-        icon: MEASURE_ICON.CHANNEL,
-        measure: MEASURE.CHANNEL_ADD_TO_CARTS_COST,
-        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
-        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
-        valueType: MeasureValueType.CURRENCY,
-        decimalPlaces: 2,
-        useCompactNotation: true,
-        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        aliases: [DEPRECATED_MEASURE.CHANNEL_OMNI_ADD_TO_CARTS_COST],
-        shortTitle: 'Channel Cost/Add to Cart',
-        tooltip: 'How much you spend on average for each add-to-cart event attributed to your ads across all channels.',
-        formulaDisplay: 'Total Spend ÷ Add to Carts',
-        formula: 'channel_spend / channel_add_to_carts',
-        relatedMeasures: [MEASURE.CHANNEL_SPEND, MEASURE.CHANNEL_ADD_TO_CARTS, MEASURE.CHANNEL_CPA],
-    },
-    [MEASURE.CHANNEL_INITIATE_CHECKOUTS]: {
-        title: 'Channel Initiate Checkouts',
-        description: 'The number of checkout initiations across all channels.',
-        sumPrefix: '',
-        sumSuffix: '',
-        avgPrefix: '',
-        avgSuffix: '',
-        icon: MEASURE_ICON.CHANNEL,
-        measure: MEASURE.CHANNEL_INITIATE_CHECKOUTS,
-        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
-        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
-        valueType: MeasureValueType.NUMBER,
-        decimalPlaces: 0,
-        useCompactNotation: false,
-        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        aliases: [DEPRECATED_MEASURE.CHANNEL_OMNI_INITIATE_CHECKOUTS],
-        shortTitle: 'Channel Checkouts',
-        tooltip: 'The number of times shoppers began the checkout process after seeing your ads across all channels.',
-        relatedMeasures: [MEASURE.CHANNEL_INITIATE_CHECKOUTS_COST, MEASURE.CHANNEL_ADD_TO_CARTS, MEASURE.CHANNEL_PURCHASES],
-    },
-    [MEASURE.CHANNEL_INITIATE_CHECKOUTS_VALUE]: {
-        title: 'Channel Initiate Checkouts Value',
-        description: 'The total value of initiated checkouts across all channels.',
-        sumPrefix: '$',
-        sumSuffix: '',
-        avgPrefix: '$',
-        avgSuffix: '',
-        icon: MEASURE_ICON.CHANNEL,
-        measure: MEASURE.CHANNEL_INITIATE_CHECKOUTS_VALUE,
-        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
-        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
-        valueType: MeasureValueType.CURRENCY,
-        decimalPlaces: 2,
-        useCompactNotation: true,
-        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        aliases: [DEPRECATED_MEASURE.CHANNEL_OMNI_INITIATE_CHECKOUTS_VALUE],
-        shortTitle: 'Channel Checkout Value',
-        tooltip: 'The total product value in carts when shoppers initiated checkout, attributed to your ads across all channels.',
-        relatedMeasures: [MEASURE.CHANNEL_INITIATE_CHECKOUTS, MEASURE.CHANNEL_INITIATE_CHECKOUTS_COST],
-    },
-    [MEASURE.CHANNEL_INITIATE_CHECKOUTS_COST]: {
-        title: 'Channel Cost per Initiate Checkout',
-        description: 'The cost per checkout initiation across all channels.',
-        sumPrefix: '$',
-        sumSuffix: '',
-        avgPrefix: '$',
-        avgSuffix: '',
-        icon: MEASURE_ICON.CHANNEL,
-        measure: MEASURE.CHANNEL_INITIATE_CHECKOUTS_COST,
-        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
-        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
-        valueType: MeasureValueType.CURRENCY,
-        decimalPlaces: 2,
-        useCompactNotation: true,
-        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        aliases: [DEPRECATED_MEASURE.CHANNEL_OMNI_INITIATE_CHECKOUTS_COST],
-        shortTitle: 'Channel Cost/Checkout',
-        tooltip: 'How much you spend on average for each checkout initiation attributed to your ads across all channels.',
-        formulaDisplay: 'Total Spend ÷ Initiate Checkouts',
-        formula: 'channel_spend / channel_initiate_checkouts',
-        relatedMeasures: [MEASURE.CHANNEL_SPEND, MEASURE.CHANNEL_INITIATE_CHECKOUTS, MEASURE.CHANNEL_CPA],
-    },
-    [MEASURE.CHANNEL_SEARCHES]: {
-        title: 'Channel Searches',
-        description: 'The number of searches performed across all channels.',
-        sumPrefix: '',
-        sumSuffix: '',
-        avgPrefix: '',
-        avgSuffix: '',
-        icon: MEASURE_ICON.CHANNEL,
-        measure: MEASURE.CHANNEL_SEARCHES,
-        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
-        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
-        valueType: MeasureValueType.NUMBER,
-        decimalPlaces: 0,
-        useCompactNotation: false,
-        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        aliases: [DEPRECATED_MEASURE.CHANNEL_OMNI_SEARCHES],
-        shortTitle: 'Channel Searches',
-        tooltip: 'The number of on-site search events attributed to your ads across all channels.',
-        relatedMeasures: [MEASURE.CHANNEL_SEARCHES_COST, MEASURE.CHANNEL_VIEW_CONTENTS],
-    },
-    [MEASURE.CHANNEL_SEARCHES_VALUE]: {
-        title: 'Channel Searches Value',
-        description: 'The total value associated with searches across all channels.',
-        sumPrefix: '$',
-        sumSuffix: '',
-        avgPrefix: '$',
-        avgSuffix: '',
-        icon: MEASURE_ICON.CHANNEL,
-        measure: MEASURE.CHANNEL_SEARCHES_VALUE,
-        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
-        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
-        valueType: MeasureValueType.CURRENCY,
-        decimalPlaces: 2,
-        useCompactNotation: true,
-        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        aliases: [DEPRECATED_MEASURE.CHANNEL_OMNI_SEARCHES_VALUE],
-        shortTitle: 'Channel Searches Value',
-        tooltip: 'The total value associated with on-site search events attributed to your ads across all channels.',
-        relatedMeasures: [MEASURE.CHANNEL_SEARCHES, MEASURE.CHANNEL_SEARCHES_COST],
-    },
-    [MEASURE.CHANNEL_SEARCHES_COST]: {
-        title: 'Channel Cost per Search',
-        description: 'The cost per search event across all channels.',
-        sumPrefix: '$',
-        sumSuffix: '',
-        avgPrefix: '$',
-        avgSuffix: '',
-        icon: MEASURE_ICON.CHANNEL,
-        measure: MEASURE.CHANNEL_SEARCHES_COST,
-        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
-        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
-        valueType: MeasureValueType.CURRENCY,
-        decimalPlaces: 2,
-        useCompactNotation: true,
-        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        aliases: [DEPRECATED_MEASURE.CHANNEL_OMNI_SEARCHES_COST],
-        shortTitle: 'Channel Cost/Search',
-        tooltip: 'How much you spend on average for each on-site search event attributed to your ads across all channels.',
-        formulaDisplay: 'Total Spend ÷ Searches',
-        formula: 'channel_spend / channel_searches',
-        relatedMeasures: [MEASURE.CHANNEL_SPEND, MEASURE.CHANNEL_SEARCHES, MEASURE.CHANNEL_CPA],
-    },
-    [MEASURE.CHANNEL_ADD_TO_WISHLISTS]: {
-        title: 'Channel Add to Wishlists',
-        description: 'The number of times products were added to wishlists across all channels.',
-        sumPrefix: '',
-        sumSuffix: '',
-        avgPrefix: '',
-        avgSuffix: '',
-        icon: MEASURE_ICON.CHANNEL,
-        measure: MEASURE.CHANNEL_ADD_TO_WISHLISTS,
-        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
-        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
-        valueType: MeasureValueType.NUMBER,
-        decimalPlaces: 0,
-        useCompactNotation: false,
-        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        aliases: [DEPRECATED_MEASURE.CHANNEL_ADD_TO_WITHLISTS, DEPRECATED_MEASURE.CHANNEL_OMNI_ADD_TO_WISHLISTS, DEPRECATED_MEASURE.CHANNEL_OMNI_ADD_TO_WITHLISTS],
-        shortTitle: 'Channel Add to Wishlists',
-        tooltip: 'The number of times shoppers saved a product to their wishlist after seeing your ads across all channels.',
-        relatedMeasures: [MEASURE.CHANNEL_ADD_TO_WISHLISTS_COST, MEASURE.CHANNEL_ADD_TO_CARTS, MEASURE.CHANNEL_VIEW_CONTENTS],
-    },
-    [MEASURE.CHANNEL_ADD_TO_WISHLISTS_VALUE]: {
-        title: 'Channel Add to Wishlists Value',
-        description: 'The total value of products added to wishlists across all channels.',
-        sumPrefix: '$',
-        sumSuffix: '',
-        avgPrefix: '$',
-        avgSuffix: '',
-        icon: MEASURE_ICON.CHANNEL,
-        measure: MEASURE.CHANNEL_ADD_TO_WISHLISTS_VALUE,
-        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
-        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
-        valueType: MeasureValueType.CURRENCY,
-        decimalPlaces: 2,
-        useCompactNotation: true,
-        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        aliases: [DEPRECATED_MEASURE.CHANNEL_ADD_TO_WITHLISTS_VALUE, DEPRECATED_MEASURE.CHANNEL_OMNI_ADD_TO_WISHLISTS_VALUE, DEPRECATED_MEASURE.CHANNEL_OMNI_ADD_TO_WITHLISTS_VALUE],
-        shortTitle: 'Channel Wishlist Value',
-        tooltip: 'The total product value of items saved to wishlists attributed to your ads across all channels.',
-        relatedMeasures: [MEASURE.CHANNEL_ADD_TO_WISHLISTS, MEASURE.CHANNEL_ADD_TO_WISHLISTS_COST],
-    },
-    [MEASURE.CHANNEL_ADD_TO_WISHLISTS_COST]: {
-        title: 'Channel Cost per Add to Wishlist',
-        description: 'The cost per add to wishlist event across all channels.',
-        sumPrefix: '$',
-        sumSuffix: '',
-        avgPrefix: '$',
-        avgSuffix: '',
-        icon: MEASURE_ICON.CHANNEL,
-        measure: MEASURE.CHANNEL_ADD_TO_WISHLISTS_COST,
-        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
-        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
-        valueType: MeasureValueType.CURRENCY,
-        decimalPlaces: 2,
-        useCompactNotation: true,
-        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        aliases: [DEPRECATED_MEASURE.CHANNEL_ADD_TO_WITHLISTS_COST, DEPRECATED_MEASURE.CHANNEL_OMNI_ADD_TO_WISHLISTS_COST, DEPRECATED_MEASURE.CHANNEL_OMNI_ADD_TO_WITHLISTS_COST],
-        shortTitle: 'Channel Cost/Wishlist',
-        tooltip: 'How much you spend on average for each add-to-wishlist event attributed to your ads across all channels.',
-        formulaDisplay: 'Total Spend ÷ Add to Wishlists',
-        formula: 'channel_spend / channel_add_to_wishlists',
-        relatedMeasures: [MEASURE.CHANNEL_SPEND, MEASURE.CHANNEL_ADD_TO_WISHLISTS, MEASURE.CHANNEL_CPA],
-    },
-    [MEASURE.CHANNEL_ENGAGEMENTS]: {
-        title: 'Channel Engagements',
-        description: 'The number of engagements across all channels.',
-        sumPrefix: '',
-        sumSuffix: '',
-        avgPrefix: '',
-        avgSuffix: '',
-        icon: MEASURE_ICON.CHANNEL,
-        measure: MEASURE.CHANNEL_ENGAGEMENTS,
-        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
-        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_ENGAGEMENT,
-        valueType: MeasureValueType.NUMBER,
-        decimalPlaces: 0,
-        useCompactNotation: false,
-        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Channel Engagements',
-        tooltip: 'The total number of interactions with your ads across all channels, including likes, comments, shares, and clicks.',
-        relatedMeasures: [MEASURE.CHANNEL_ENGAGEMENT_RATE, MEASURE.CHANNEL_ENGAGEMENTS_COST, MEASURE.CHANNEL_IMPRESSIONS],
-    },
-    [MEASURE.CHANNEL_ENGAGEMENTS_COST]: {
-        title: 'Channel Cost per Engagement',
-        description: 'The cost per engagement across all channels.',
-        sumPrefix: '$',
-        sumSuffix: '',
-        avgPrefix: '$',
-        avgSuffix: '',
-        icon: MEASURE_ICON.CHANNEL,
-        measure: MEASURE.CHANNEL_ENGAGEMENTS_COST,
-        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
-        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_ENGAGEMENT,
-        valueType: MeasureValueType.CURRENCY,
-        decimalPlaces: 2,
-        useCompactNotation: true,
-        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Channel Cost/Engagement',
-        tooltip: 'How much you spend on average for each engagement (like, comment, share, or click) on your ads across all channels.',
-        formulaDisplay: 'Total Spend ÷ Engagements',
-        formula: 'channel_spend / channel_engagements',
-        relatedMeasures: [MEASURE.CHANNEL_SPEND, MEASURE.CHANNEL_ENGAGEMENTS, MEASURE.CHANNEL_ENGAGEMENT_RATE],
-    },
-    [MEASURE.CHANNEL_ENGAGEMENT_RATE]: {
-        title: 'Channel Engagement Rate',
-        description: 'The percentage of impressions that resulted in engagements across all channels.',
-        sumPrefix: '',
-        sumSuffix: '%',
-        avgPrefix: '',
-        avgSuffix: '%',
-        icon: MEASURE_ICON.CHANNEL,
-        measure: MEASURE.CHANNEL_ENGAGEMENT_RATE,
-        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
-        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_ENGAGEMENT,
-        valueType: MeasureValueType.PERCENTAGE,
-        decimalPlaces: 2,
-        useCompactNotation: false,
-        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Channel Engagement Rate',
-        tooltip: 'The percentage of ad impressions that resulted in any engagement action across all channels. Higher rates indicate more compelling content.',
-        formulaDisplay: 'Engagements ÷ Impressions × 100',
-        formula: 'channel_engagements / channel_impressions * 100',
-        relatedMeasures: [MEASURE.CHANNEL_ENGAGEMENTS, MEASURE.CHANNEL_IMPRESSIONS, MEASURE.CHANNEL_CTR],
-    },
-    [MEASURE.CHANNEL_SHARES]: {
-        title: 'Channel Shares',
-        description: 'The number of shares across all channels.',
-        sumPrefix: '',
-        sumSuffix: '',
-        avgPrefix: '',
-        avgSuffix: '',
-        icon: MEASURE_ICON.CHANNEL,
-        measure: MEASURE.CHANNEL_SHARES,
-        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
-        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_ENGAGEMENT,
-        valueType: MeasureValueType.NUMBER,
-        decimalPlaces: 0,
-        useCompactNotation: false,
-        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Channel Shares',
-        tooltip: 'The number of times users shared your ads with others across all channels.',
-        relatedMeasures: [MEASURE.CHANNEL_SHARES_COST, MEASURE.CHANNEL_ENGAGEMENTS, MEASURE.CHANNEL_REACTIONS],
-    },
-    [MEASURE.CHANNEL_SHARES_COST]: {
-        title: 'Channel Cost per Share',
-        description: 'The cost per share across all channels.',
-        sumPrefix: '$',
-        sumSuffix: '',
-        avgPrefix: '$',
-        avgSuffix: '',
-        icon: MEASURE_ICON.CHANNEL,
-        measure: MEASURE.CHANNEL_SHARES_COST,
-        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
-        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_ENGAGEMENT,
-        valueType: MeasureValueType.CURRENCY,
-        decimalPlaces: 2,
-        useCompactNotation: true,
-        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Channel Cost/Share',
-        tooltip: 'How much you spend on average for each share of your ads across all channels.',
-        formulaDisplay: 'Total Spend ÷ Shares',
-        formula: 'channel_spend / channel_shares',
-        relatedMeasures: [MEASURE.CHANNEL_SPEND, MEASURE.CHANNEL_SHARES, MEASURE.CHANNEL_ENGAGEMENTS_COST],
-    },
-    [MEASURE.CHANNEL_REACTIONS]: {
-        title: 'Channel Reactions',
-        description: 'The number of reactions across all channels.',
-        sumPrefix: '',
-        sumSuffix: '',
-        avgPrefix: '',
-        avgSuffix: '',
-        icon: MEASURE_ICON.CHANNEL,
-        measure: MEASURE.CHANNEL_REACTIONS,
-        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
-        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_ENGAGEMENT,
-        valueType: MeasureValueType.NUMBER,
-        decimalPlaces: 0,
-        useCompactNotation: false,
-        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Channel Reactions',
-        tooltip: 'The number of emoji reactions (likes, loves, etc.) your ads received across all channels.',
-        relatedMeasures: [MEASURE.CHANNEL_REACTIONS_COST, MEASURE.CHANNEL_LIKES, MEASURE.CHANNEL_ENGAGEMENTS],
-    },
-    [MEASURE.CHANNEL_REACTIONS_COST]: {
-        title: 'Channel Cost per Reaction',
-        description: 'The cost per reaction across all channels.',
-        sumPrefix: '$',
-        sumSuffix: '',
-        avgPrefix: '$',
-        avgSuffix: '',
-        icon: MEASURE_ICON.CHANNEL,
-        measure: MEASURE.CHANNEL_REACTIONS_COST,
-        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
-        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_ENGAGEMENT,
-        valueType: MeasureValueType.CURRENCY,
-        decimalPlaces: 2,
-        useCompactNotation: true,
-        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Channel Cost/Reaction',
-        tooltip: 'How much you spend on average for each reaction your ads receive across all channels.',
-        formulaDisplay: 'Total Spend ÷ Reactions',
-        formula: 'channel_spend / channel_reactions',
-        relatedMeasures: [MEASURE.CHANNEL_SPEND, MEASURE.CHANNEL_REACTIONS, MEASURE.CHANNEL_ENGAGEMENTS_COST],
-    },
-    [MEASURE.CHANNEL_LIKES]: {
-        title: 'Channel Likes',
-        description: 'The number of likes across all channels.',
-        sumPrefix: '',
-        sumSuffix: '',
-        avgPrefix: '',
-        avgSuffix: '',
-        icon: MEASURE_ICON.CHANNEL,
-        measure: MEASURE.CHANNEL_LIKES,
-        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
-        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_ENGAGEMENT,
-        valueType: MeasureValueType.NUMBER,
-        decimalPlaces: 0,
-        useCompactNotation: false,
-        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Channel Likes',
-        tooltip: 'The number of likes your ads received across all channels.',
-        relatedMeasures: [MEASURE.CHANNEL_LIKES_COST, MEASURE.CHANNEL_REACTIONS, MEASURE.CHANNEL_ENGAGEMENTS],
-    },
-    [MEASURE.CHANNEL_LIKES_COST]: {
-        title: 'Channel Cost per Like',
-        description: 'The cost per like across all channels.',
-        sumPrefix: '$',
-        sumSuffix: '',
-        avgPrefix: '$',
-        avgSuffix: '',
-        icon: MEASURE_ICON.CHANNEL,
-        measure: MEASURE.CHANNEL_LIKES_COST,
-        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
-        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_ENGAGEMENT,
-        valueType: MeasureValueType.CURRENCY,
-        decimalPlaces: 2,
-        useCompactNotation: true,
-        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Channel Cost/Like',
-        tooltip: 'How much you spend on average for each like your ads receive across all channels.',
-        formulaDisplay: 'Total Spend ÷ Likes',
-        formula: 'channel_spend / channel_likes',
-        relatedMeasures: [MEASURE.CHANNEL_SPEND, MEASURE.CHANNEL_LIKES, MEASURE.CHANNEL_REACTIONS_COST],
-    },
-    [MEASURE.CHANNEL_COMMENTS]: {
-        title: 'Channel Comments',
-        description: 'The number of comments across all channels.',
-        sumPrefix: '',
-        sumSuffix: '',
-        avgPrefix: '',
-        avgSuffix: '',
-        icon: MEASURE_ICON.CHANNEL,
-        measure: MEASURE.CHANNEL_COMMENTS,
-        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
-        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_ENGAGEMENT,
-        valueType: MeasureValueType.NUMBER,
-        decimalPlaces: 0,
-        useCompactNotation: false,
-        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Channel Comments',
-        tooltip: 'The number of comments left on your ads across all channels.',
-        relatedMeasures: [MEASURE.CHANNEL_COMMENTS_COST, MEASURE.CHANNEL_ENGAGEMENTS, MEASURE.CHANNEL_SHARES],
-    },
-    [MEASURE.CHANNEL_COMMENTS_COST]: {
-        title: 'Channel Cost per Comment',
-        description: 'The cost per comment across all channels.',
-        sumPrefix: '$',
-        sumSuffix: '',
-        avgPrefix: '$',
-        avgSuffix: '',
-        icon: MEASURE_ICON.CHANNEL,
-        measure: MEASURE.CHANNEL_COMMENTS_COST,
-        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
-        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_ENGAGEMENT,
-        valueType: MeasureValueType.CURRENCY,
-        decimalPlaces: 2,
-        useCompactNotation: true,
-        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Channel Cost/Comment',
-        tooltip: 'How much you spend on average for each comment your ads receive across all channels.',
-        formulaDisplay: 'Total Spend ÷ Comments',
-        formula: 'channel_spend / channel_comments',
-        relatedMeasures: [MEASURE.CHANNEL_SPEND, MEASURE.CHANNEL_COMMENTS, MEASURE.CHANNEL_ENGAGEMENTS_COST],
-    },
-    [MEASURE.CHANNEL_SAVES]: {
-        title: 'Channel Saves',
-        description: 'The number of saves across all channels.',
-        sumPrefix: '',
-        sumSuffix: '',
-        avgPrefix: '',
-        avgSuffix: '',
-        icon: MEASURE_ICON.CHANNEL,
-        measure: MEASURE.CHANNEL_SAVES,
-        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
-        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_ENGAGEMENT,
-        valueType: MeasureValueType.NUMBER,
-        decimalPlaces: 0,
-        useCompactNotation: false,
-        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Channel Saves',
-        tooltip: 'The number of times users saved your ads for later across all channels.',
-        relatedMeasures: [MEASURE.CHANNEL_SAVES_COST, MEASURE.CHANNEL_ENGAGEMENTS, MEASURE.CHANNEL_SHARES],
-    },
-    [MEASURE.CHANNEL_SAVES_COST]: {
-        title: 'Channel Cost per Save',
-        description: 'The cost per save across all channels.',
-        sumPrefix: '$',
-        sumSuffix: '',
-        avgPrefix: '$',
-        avgSuffix: '',
-        icon: MEASURE_ICON.CHANNEL,
-        measure: MEASURE.CHANNEL_SAVES_COST,
-        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
-        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_ENGAGEMENT,
-        valueType: MeasureValueType.CURRENCY,
-        decimalPlaces: 2,
-        useCompactNotation: true,
-        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Channel Cost/Save',
-        tooltip: 'How much you spend on average for each save your ads receive across all channels.',
-        formulaDisplay: 'Total Spend ÷ Saves',
-        formula: 'channel_spend / channel_saves',
-        relatedMeasures: [MEASURE.CHANNEL_SPEND, MEASURE.CHANNEL_SAVES, MEASURE.CHANNEL_ENGAGEMENTS_COST],
-    },
-    [MEASURE.CHANNEL_LANDING_PAGE_VIEWS]: {
-        title: 'Channel Landing Page Views',
-        description: 'The number of landing page views across all channels.',
-        sumPrefix: '',
-        sumSuffix: '',
-        avgPrefix: '',
-        avgSuffix: '',
-        icon: MEASURE_ICON.CHANNEL,
-        measure: MEASURE.CHANNEL_LANDING_PAGE_VIEWS,
-        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
-        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CLICKS,
-        valueType: MeasureValueType.NUMBER,
-        decimalPlaces: 0,
-        useCompactNotation: false,
-        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Channel LP Views',
-        tooltip: 'The number of times people fully loaded your landing page after clicking an ad across all channels.',
-        relatedMeasures: [MEASURE.CHANNEL_LANDING_PAGE_VIEWS_COST, MEASURE.CHANNEL_LANDING_PAGE_VIEW_RATE, MEASURE.CHANNEL_CLICKS],
-    },
-    [MEASURE.CHANNEL_LANDING_PAGE_VIEWS_COST]: {
-        title: 'Channel Cost per Landing Page View',
-        description: 'The cost per landing page view across all channels.',
-        sumPrefix: '$',
-        sumSuffix: '',
-        avgPrefix: '$',
-        avgSuffix: '',
-        icon: MEASURE_ICON.CHANNEL,
-        measure: MEASURE.CHANNEL_LANDING_PAGE_VIEWS_COST,
-        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
-        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CLICKS,
-        valueType: MeasureValueType.CURRENCY,
-        decimalPlaces: 2,
-        useCompactNotation: true,
-        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Channel Cost/LP View',
-        tooltip: 'How much you spend on average for each full landing page load attributed to your ads across all channels.',
-        formulaDisplay: 'Total Spend ÷ Landing Page Views',
-        formula: 'channel_spend / channel_landing_page_views',
-        relatedMeasures: [MEASURE.CHANNEL_SPEND, MEASURE.CHANNEL_LANDING_PAGE_VIEWS, MEASURE.CHANNEL_CPC],
-    },
-    [MEASURE.CHANNEL_LANDING_PAGE_VIEW_RATE]: {
-        title: 'Channel Landing Page View Rate',
-        description: 'The percentage of clicks that resulted in landing page views across all channels.',
-        sumPrefix: '',
-        sumSuffix: '%',
-        avgPrefix: '',
-        avgSuffix: '%',
-        icon: MEASURE_ICON.CHANNEL,
-        measure: MEASURE.CHANNEL_LANDING_PAGE_VIEW_RATE,
-        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
-        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CLICKS,
-        valueType: MeasureValueType.PERCENTAGE,
-        decimalPlaces: 2,
-        useCompactNotation: false,
-        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Channel LP View Rate',
-        tooltip: 'The percentage of clicks that resulted in a full landing page load. Lower rates may indicate slow page speed or tracking issues.',
-        formulaDisplay: 'Landing Page Views ÷ Clicks × 100',
-        formula: 'channel_landing_page_views / channel_clicks * 100',
-        relatedMeasures: [MEASURE.CHANNEL_LANDING_PAGE_VIEWS, MEASURE.CHANNEL_CLICKS, MEASURE.CHANNEL_CTR],
-    },
-    [MEASURE.CHANNEL_LEADS]: {
-        title: 'Channel Leads',
-        description: 'The number of leads generated across all channels.',
-        sumPrefix: '',
-        sumSuffix: '',
-        avgPrefix: '',
-        avgSuffix: '',
-        icon: MEASURE_ICON.CHANNEL,
-        measure: MEASURE.CHANNEL_LEADS,
-        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
-        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
-        valueType: MeasureValueType.NUMBER,
-        decimalPlaces: 0,
-        useCompactNotation: false,
-        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Channel Leads',
-        tooltip: 'The number of leads generated (such as form submissions or contact requests) attributed to your ads across all channels.',
-        relatedMeasures: [MEASURE.CHANNEL_LEADS_COST, MEASURE.CHANNEL_LEADS_VALUE, MEASURE.CHANNEL_PURCHASES],
-    },
-    [MEASURE.CHANNEL_LEADS_VALUE]: {
-        title: 'Channel Leads Value',
-        description: 'The total value of leads generated across all channels.',
-        sumPrefix: '$',
-        sumSuffix: '',
-        avgPrefix: '$',
-        avgSuffix: '',
-        icon: MEASURE_ICON.CHANNEL,
-        measure: MEASURE.CHANNEL_LEADS_VALUE,
-        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
-        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
-        valueType: MeasureValueType.CURRENCY,
-        decimalPlaces: 2,
-        useCompactNotation: true,
-        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Channel Leads Value',
-        tooltip: 'The total assigned value of leads generated by your ads across all channels.',
-        relatedMeasures: [MEASURE.CHANNEL_LEADS, MEASURE.CHANNEL_LEADS_COST],
-    },
-    [MEASURE.CHANNEL_LEADS_COST]: {
-        title: 'Channel Cost per Lead',
-        description: 'The cost per lead generated across all channels.',
-        sumPrefix: '$',
-        sumSuffix: '',
-        avgPrefix: '$',
-        avgSuffix: '',
-        icon: MEASURE_ICON.CHANNEL,
-        measure: MEASURE.CHANNEL_LEADS_COST,
-        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
-        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
-        valueType: MeasureValueType.CURRENCY,
-        decimalPlaces: 2,
-        useCompactNotation: true,
-        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Channel CPL',
-        tooltip: 'How much you spend on average to generate each lead through your ads across all channels.',
-        formulaDisplay: 'Total Spend ÷ Leads',
-        formula: 'channel_spend / channel_leads',
-        relatedMeasures: [MEASURE.CHANNEL_SPEND, MEASURE.CHANNEL_LEADS, MEASURE.CHANNEL_CPA],
-    },
-    [MEASURE.CHANNEL_APPOINTMENTS]: {
-        title: 'Channel Appointments',
-        description: 'The number of appointments scheduled across all channels.',
-        sumPrefix: '',
-        sumSuffix: '',
-        avgPrefix: '',
-        avgSuffix: '',
-        icon: MEASURE_ICON.CHANNEL,
-        measure: MEASURE.CHANNEL_APPOINTMENTS,
-        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
-        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
-        valueType: MeasureValueType.NUMBER,
-        decimalPlaces: 0,
-        useCompactNotation: false,
-        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Channel Appointments',
-        tooltip: 'The number of appointments or bookings scheduled attributed to your ads across all channels.',
-        relatedMeasures: [MEASURE.CHANNEL_APPOINTMENTS_COST, MEASURE.CHANNEL_APPOINTMENTS_VALUE, MEASURE.CHANNEL_LEADS],
-    },
-    [MEASURE.CHANNEL_APPOINTMENTS_VALUE]: {
-        title: 'Channel Appointments Value',
-        description: 'The total value of appointments scheduled across all channels.',
-        sumPrefix: '$',
-        sumSuffix: '',
-        avgPrefix: '$',
-        avgSuffix: '',
-        icon: MEASURE_ICON.CHANNEL,
-        measure: MEASURE.CHANNEL_APPOINTMENTS_VALUE,
-        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
-        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
-        valueType: MeasureValueType.CURRENCY,
-        decimalPlaces: 2,
-        useCompactNotation: true,
-        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Channel Appointments Value',
-        tooltip: 'The total assigned value of appointments scheduled attributed to your ads across all channels.',
-        relatedMeasures: [MEASURE.CHANNEL_APPOINTMENTS, MEASURE.CHANNEL_APPOINTMENTS_COST],
-    },
-    [MEASURE.CHANNEL_APPOINTMENTS_COST]: {
-        title: 'Channel Cost per Appointment',
-        description: 'The cost per appointment scheduled across all channels.',
-        sumPrefix: '$',
-        sumSuffix: '',
-        avgPrefix: '$',
-        avgSuffix: '',
-        icon: MEASURE_ICON.CHANNEL,
-        measure: MEASURE.CHANNEL_APPOINTMENTS_COST,
-        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
-        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
-        valueType: MeasureValueType.CURRENCY,
-        decimalPlaces: 2,
-        useCompactNotation: true,
-        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Channel Cost/Appointment',
-        tooltip: 'How much you spend on average to drive each appointment or booking through your ads across all channels.',
-        formulaDisplay: 'Total Spend ÷ Appointments',
-        formula: 'channel_spend / channel_appointments',
-        relatedMeasures: [MEASURE.CHANNEL_SPEND, MEASURE.CHANNEL_APPOINTMENTS, MEASURE.CHANNEL_LEADS_COST],
-    },
-    [MEASURE.CHANNEL_SUBSCRIBERS]: {
-        title: 'Channel Subscriptions',
-        description: 'The number of subscription sign-ups across all channels.',
-        sumPrefix: '',
-        sumSuffix: '',
-        avgPrefix: '',
-        avgSuffix: '',
-        icon: MEASURE_ICON.CHANNEL,
-        measure: MEASURE.CHANNEL_SUBSCRIBERS,
-        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
-        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
-        valueType: MeasureValueType.NUMBER,
-        decimalPlaces: 0,
-        useCompactNotation: false,
-        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Channel Subscriptions',
-        tooltip: 'The number of subscription sign-ups attributed to your ads across all channels.',
-        relatedMeasures: [MEASURE.CHANNEL_SUBSCRIBERS_COST, MEASURE.CHANNEL_SUBSCRIBERS_VALUE, MEASURE.CHANNEL_LEADS],
-    },
-    [MEASURE.CHANNEL_SUBSCRIBERS_VALUE]: {
-        title: 'Channel Subscriptions Value',
-        description: 'The total value of subscriptions across all channels.',
-        sumPrefix: '$',
-        sumSuffix: '',
-        avgPrefix: '$',
-        avgSuffix: '',
-        icon: MEASURE_ICON.CHANNEL,
-        measure: MEASURE.CHANNEL_SUBSCRIBERS_VALUE,
-        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
-        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
-        valueType: MeasureValueType.CURRENCY,
-        decimalPlaces: 2,
-        useCompactNotation: true,
-        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Channel Subscriptions Value',
-        tooltip: 'The total assigned value of subscription sign-ups attributed to your ads across all channels.',
-        relatedMeasures: [MEASURE.CHANNEL_SUBSCRIBERS, MEASURE.CHANNEL_SUBSCRIBERS_COST],
-    },
-    [MEASURE.CHANNEL_SUBSCRIBERS_COST]: {
-        title: 'Channel Cost per Subscription',
-        description: 'The cost per subscription sign-up across all channels.',
-        sumPrefix: '$',
-        sumSuffix: '',
-        avgPrefix: '$',
-        avgSuffix: '',
-        icon: MEASURE_ICON.CHANNEL,
-        measure: MEASURE.CHANNEL_SUBSCRIBERS_COST,
-        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
-        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
-        valueType: MeasureValueType.CURRENCY,
-        decimalPlaces: 2,
-        useCompactNotation: true,
-        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Channel Cost/Subscription',
-        tooltip: 'How much you spend on average to drive each subscription sign-up through your ads across all channels.',
-        formulaDisplay: 'Total Spend ÷ Subscriptions',
-        formula: 'channel_spend / channel_subscribers',
-        relatedMeasures: [MEASURE.CHANNEL_SPEND, MEASURE.CHANNEL_SUBSCRIBERS, MEASURE.CHANNEL_CPA],
-    },
-    [MEASURE.CHANNEL_START_TRIALS]: {
-        title: 'Channel Trial Starts',
-        description: 'The number of trial starts across all channels.',
-        sumPrefix: '',
-        sumSuffix: '',
-        avgPrefix: '',
-        avgSuffix: '',
-        icon: MEASURE_ICON.CHANNEL,
-        measure: MEASURE.CHANNEL_START_TRIALS,
-        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
-        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
-        valueType: MeasureValueType.NUMBER,
-        decimalPlaces: 0,
-        useCompactNotation: false,
-        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Channel Trial Starts',
-        tooltip: 'The number of free trial activations attributed to your ads across all channels.',
-        relatedMeasures: [MEASURE.CHANNEL_START_TRIALS_COST, MEASURE.CHANNEL_START_TRIALS_VALUE, MEASURE.CHANNEL_SUBSCRIBERS],
-    },
-    [MEASURE.CHANNEL_START_TRIALS_VALUE]: {
-        title: 'Channel Trial Starts Value',
-        description: 'The total value of trial starts across all channels.',
-        sumPrefix: '$',
-        sumSuffix: '',
-        avgPrefix: '$',
-        avgSuffix: '',
-        icon: MEASURE_ICON.CHANNEL,
-        measure: MEASURE.CHANNEL_START_TRIALS_VALUE,
-        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
-        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
-        valueType: MeasureValueType.CURRENCY,
-        decimalPlaces: 2,
-        useCompactNotation: true,
-        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Channel Trial Starts Value',
-        tooltip: 'The total assigned value of trial starts attributed to your ads across all channels.',
-        relatedMeasures: [MEASURE.CHANNEL_START_TRIALS, MEASURE.CHANNEL_START_TRIALS_COST],
-    },
-    [MEASURE.CHANNEL_START_TRIALS_COST]: {
-        title: 'Channel Cost per Trial Start',
-        description: 'The cost per trial start across all channels.',
-        sumPrefix: '$',
-        sumSuffix: '',
-        avgPrefix: '$',
-        avgSuffix: '',
-        icon: MEASURE_ICON.CHANNEL,
-        measure: MEASURE.CHANNEL_START_TRIALS_COST,
-        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
-        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
-        valueType: MeasureValueType.CURRENCY,
-        decimalPlaces: 2,
-        useCompactNotation: true,
-        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Channel Cost/Trial Start',
-        tooltip: 'How much you spend on average to drive each free trial activation through your ads across all channels.',
-        formulaDisplay: 'Total Spend ÷ Trial Starts',
-        formula: 'channel_spend / channel_start_trials',
-        relatedMeasures: [MEASURE.CHANNEL_SPEND, MEASURE.CHANNEL_START_TRIALS, MEASURE.CHANNEL_CPA],
-    },
-    [MEASURE.CHANNEL_SUBMIT_APPLICATIONS]: {
-        title: 'Channel Application Submissions',
-        description: 'The number of application submissions across all channels.',
-        sumPrefix: '',
-        sumSuffix: '',
-        avgPrefix: '',
-        avgSuffix: '',
-        icon: MEASURE_ICON.CHANNEL,
-        measure: MEASURE.CHANNEL_SUBMIT_APPLICATIONS,
-        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
-        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
-        valueType: MeasureValueType.NUMBER,
-        decimalPlaces: 0,
-        useCompactNotation: false,
-        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Channel Applications',
-        tooltip: 'The number of application form submissions attributed to your ads across all channels.',
-        relatedMeasures: [MEASURE.CHANNEL_SUBMIT_APPLICATIONS_COST, MEASURE.CHANNEL_SUBMIT_APPLICATIONS_VALUE, MEASURE.CHANNEL_LEADS],
-    },
-    [MEASURE.CHANNEL_SUBMIT_APPLICATIONS_VALUE]: {
-        title: 'Channel Application Submissions Value',
-        description: 'The total value of application submissions across all channels.',
-        sumPrefix: '$',
-        sumSuffix: '',
-        avgPrefix: '$',
-        avgSuffix: '',
-        icon: MEASURE_ICON.CHANNEL,
-        measure: MEASURE.CHANNEL_SUBMIT_APPLICATIONS_VALUE,
-        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
-        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
-        valueType: MeasureValueType.CURRENCY,
-        decimalPlaces: 2,
-        useCompactNotation: true,
-        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Channel Applications Value',
-        tooltip: 'The total assigned value of application submissions attributed to your ads across all channels.',
-        relatedMeasures: [MEASURE.CHANNEL_SUBMIT_APPLICATIONS, MEASURE.CHANNEL_SUBMIT_APPLICATIONS_COST],
-    },
-    [MEASURE.CHANNEL_SUBMIT_APPLICATIONS_COST]: {
-        title: 'Channel Cost per Application Submission',
-        description: 'The cost per application submission across all channels.',
-        sumPrefix: '$',
-        sumSuffix: '',
-        avgPrefix: '$',
-        avgSuffix: '',
-        icon: MEASURE_ICON.CHANNEL,
-        measure: MEASURE.CHANNEL_SUBMIT_APPLICATIONS_COST,
-        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
-        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
-        valueType: MeasureValueType.CURRENCY,
-        decimalPlaces: 2,
-        useCompactNotation: true,
-        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Channel Cost/Application',
-        tooltip: 'How much you spend on average to drive each application submission through your ads across all channels.',
-        formulaDisplay: 'Total Spend ÷ Application Submissions',
-        formula: 'channel_spend / channel_submit_applications',
-        relatedMeasures: [MEASURE.CHANNEL_SPEND, MEASURE.CHANNEL_SUBMIT_APPLICATIONS, MEASURE.CHANNEL_LEADS_COST],
-    },
-    [MEASURE.CHANNEL_APP_INSTALLS]: {
-        title: 'Channel App Installs',
-        description: 'The number of app installs across all channels.',
-        sumPrefix: '',
-        sumSuffix: '',
-        avgPrefix: '',
-        avgSuffix: '',
-        icon: MEASURE_ICON.CHANNEL,
-        measure: MEASURE.CHANNEL_APP_INSTALLS,
-        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
-        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
-        valueType: MeasureValueType.NUMBER,
-        decimalPlaces: 0,
-        useCompactNotation: false,
-        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Channel App Installs',
-        tooltip: 'The number of mobile app installs attributed to your ads across all channels.',
-        relatedMeasures: [MEASURE.CHANNEL_APP_INSTALLS_COST, MEASURE.CHANNEL_APP_INSTALLS_VALUE, MEASURE.CHANNEL_PURCHASES],
-    },
-    [MEASURE.CHANNEL_APP_INSTALLS_VALUE]: {
-        title: 'Channel App Installs Value',
-        description: 'The total value of app installs across all channels.',
-        sumPrefix: '$',
-        sumSuffix: '',
-        avgPrefix: '$',
-        avgSuffix: '',
-        icon: MEASURE_ICON.CHANNEL,
-        measure: MEASURE.CHANNEL_APP_INSTALLS_VALUE,
-        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
-        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
-        valueType: MeasureValueType.CURRENCY,
-        decimalPlaces: 2,
-        useCompactNotation: true,
-        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Channel App Installs Value',
-        tooltip: 'The total assigned value of app installs attributed to your ads across all channels.',
-        relatedMeasures: [MEASURE.CHANNEL_APP_INSTALLS, MEASURE.CHANNEL_APP_INSTALLS_COST],
-    },
-    [MEASURE.CHANNEL_APP_INSTALLS_COST]: {
-        title: 'Channel Cost per App Install',
-        description: 'The cost per app install across all channels.',
-        sumPrefix: '$',
-        sumSuffix: '',
-        avgPrefix: '$',
-        avgSuffix: '',
-        icon: MEASURE_ICON.CHANNEL,
-        measure: MEASURE.CHANNEL_APP_INSTALLS_COST,
-        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
-        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
-        valueType: MeasureValueType.CURRENCY,
-        decimalPlaces: 2,
-        useCompactNotation: true,
-        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Channel Cost/App Install',
-        tooltip: 'How much you spend on average to drive each app install through your ads across all channels.',
-        formulaDisplay: 'Total Spend ÷ App Installs',
-        formula: 'channel_spend / channel_app_installs',
-        relatedMeasures: [MEASURE.CHANNEL_SPEND, MEASURE.CHANNEL_APP_INSTALLS, MEASURE.CHANNEL_CPA],
-    },
-    [MEASURE.CHANNEL_COMPLETE_REGISTRATIONS]: {
-        title: 'Channel Completed Registrations',
-        description: 'The number of completed registrations across all channels.',
-        sumPrefix: '',
-        sumSuffix: '',
-        avgPrefix: '',
-        avgSuffix: '',
-        icon: MEASURE_ICON.CHANNEL,
-        measure: MEASURE.CHANNEL_COMPLETE_REGISTRATIONS,
-        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
-        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
-        valueType: MeasureValueType.NUMBER,
-        decimalPlaces: 0,
-        useCompactNotation: false,
-        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Channel Registrations',
-        tooltip: 'The number of completed account or event registrations attributed to your ads across all channels.',
-        relatedMeasures: [MEASURE.CHANNEL_COMPLETE_REGISTRATIONS_COST, MEASURE.CHANNEL_COMPLETE_REGISTRATIONS_VALUE, MEASURE.CHANNEL_LEADS],
-    },
-    [MEASURE.CHANNEL_COMPLETE_REGISTRATIONS_VALUE]: {
-        title: 'Channel Completed Registrations Value',
-        description: 'The total value of completed registrations across all channels.',
-        sumPrefix: '$',
-        sumSuffix: '',
-        avgPrefix: '$',
-        avgSuffix: '',
-        icon: MEASURE_ICON.CHANNEL,
-        measure: MEASURE.CHANNEL_COMPLETE_REGISTRATIONS_VALUE,
-        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
-        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
-        valueType: MeasureValueType.CURRENCY,
-        decimalPlaces: 2,
-        useCompactNotation: true,
-        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Channel Registrations Value',
-        tooltip: 'The total assigned value of completed registrations attributed to your ads across all channels.',
-        relatedMeasures: [MEASURE.CHANNEL_COMPLETE_REGISTRATIONS, MEASURE.CHANNEL_COMPLETE_REGISTRATIONS_COST],
-    },
-    [MEASURE.CHANNEL_COMPLETE_REGISTRATIONS_COST]: {
-        title: 'Channel Cost per Completed Registration',
-        description: 'The cost per completed registration across all channels.',
-        sumPrefix: '$',
-        sumSuffix: '',
-        avgPrefix: '$',
-        avgSuffix: '',
-        icon: MEASURE_ICON.CHANNEL,
-        measure: MEASURE.CHANNEL_COMPLETE_REGISTRATIONS_COST,
-        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
-        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
-        valueType: MeasureValueType.CURRENCY,
-        decimalPlaces: 2,
-        useCompactNotation: true,
-        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Channel Cost/Registration',
-        tooltip: 'How much you spend on average to drive each completed registration through your ads across all channels.',
-        formulaDisplay: 'Total Spend ÷ Completed Registrations',
-        formula: 'channel_spend / channel_complete_registrations',
-        relatedMeasures: [MEASURE.CHANNEL_SPEND, MEASURE.CHANNEL_COMPLETE_REGISTRATIONS, MEASURE.CHANNEL_LEADS_COST],
-    },
-    [MEASURE.CHANNEL_VIDEO_VIEWS]: {
-        title: 'Channel Video Views',
-        description: 'The number of video views across all channels.',
-        sumPrefix: '',
-        sumSuffix: '',
-        avgPrefix: '',
-        avgSuffix: '',
-        icon: MEASURE_ICON.CHANNEL,
-        measure: MEASURE.CHANNEL_VIDEO_VIEWS,
-        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
-        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_VIDEO,
-        valueType: MeasureValueType.NUMBER,
-        decimalPlaces: 0,
-        useCompactNotation: false,
-        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Channel Video Views',
-        tooltip: 'The number of times your video ads were viewed across all channels.',
-        relatedMeasures: [MEASURE.CHANNEL_CPV, MEASURE.CHANNEL_VIDEO_PLAYS, MEASURE.CHANNEL_VIDEO_VIEWS_THRUPLAY],
-    },
-    [MEASURE.CHANNEL_CPV]: {
-        title: 'Channel CPV',
-        description: 'The cost per video view across all channels.',
-        sumPrefix: '$',
-        sumSuffix: '',
-        avgPrefix: '$',
-        avgSuffix: '',
-        icon: MEASURE_ICON.CHANNEL,
-        measure: MEASURE.CHANNEL_CPV,
-        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
-        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_VIDEO,
-        valueType: MeasureValueType.CURRENCY,
-        decimalPlaces: 2,
-        useCompactNotation: true,
-        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        aliases: [MEASURE.CHANNEL_VIDEO_VIEWS_COST],
-        shortTitle: 'Channel CPV',
-        tooltip: 'How much you spend on average for each video view across all channels.',
-        formulaDisplay: 'Total Spend ÷ Video Views',
-        formula: 'channel_spend / channel_video_views',
-        relatedMeasures: [MEASURE.CHANNEL_SPEND, MEASURE.CHANNEL_VIDEO_VIEWS, MEASURE.CHANNEL_CPM],
-    },
-    [MEASURE.CHANNEL_VIDEO_VIEWS_15_SEC]: {
-        title: 'Channel 15-Second Video Views',
-        description: 'The number of video views that reached 15 seconds across all channels.',
-        sumPrefix: '',
-        sumSuffix: '',
-        avgPrefix: '',
-        avgSuffix: '',
-        icon: MEASURE_ICON.CHANNEL,
-        measure: MEASURE.CHANNEL_VIDEO_VIEWS_15_SEC,
-        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
-        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_VIDEO,
-        valueType: MeasureValueType.NUMBER,
-        decimalPlaces: 0,
-        useCompactNotation: false,
-        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Channel 15s Video Views',
-        tooltip: 'The number of video ad views that lasted at least 15 seconds across all channels.',
-        relatedMeasures: [MEASURE.CHANNEL_VIDEO_VIEWS_15_SEC_COST, MEASURE.CHANNEL_VIDEO_VIEWS, MEASURE.CHANNEL_VIDEO_VIEWS_30_SEC],
-    },
-    [MEASURE.CHANNEL_VIDEO_VIEWS_15_SEC_COST]: {
-        title: 'Channel Cost per 15-Second Video View',
-        description: 'The cost per 15-second video view across all channels.',
-        sumPrefix: '$',
-        sumSuffix: '',
-        avgPrefix: '$',
-        avgSuffix: '',
-        icon: MEASURE_ICON.CHANNEL,
-        measure: MEASURE.CHANNEL_VIDEO_VIEWS_15_SEC_COST,
-        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
-        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_VIDEO,
-        valueType: MeasureValueType.CURRENCY,
-        decimalPlaces: 2,
-        useCompactNotation: true,
-        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Channel Cost/15s View',
-        tooltip: 'How much you spend on average for each video view that lasted at least 15 seconds across all channels.',
-        formulaDisplay: 'Total Spend ÷ 15-Second Video Views',
-        formula: 'channel_spend / channel_video_views_15_sec',
-        relatedMeasures: [MEASURE.CHANNEL_SPEND, MEASURE.CHANNEL_VIDEO_VIEWS_15_SEC, MEASURE.CHANNEL_CPV],
-    },
-    [MEASURE.CHANNEL_VIDEO_VIEWS_30_SEC]: {
-        title: 'Channel 30-Second Video Views',
-        description: 'The number of video views that reached 30 seconds across all channels.',
-        sumPrefix: '',
-        sumSuffix: '',
-        avgPrefix: '',
-        avgSuffix: '',
-        icon: MEASURE_ICON.CHANNEL,
-        measure: MEASURE.CHANNEL_VIDEO_VIEWS_30_SEC,
-        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
-        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_VIDEO,
-        valueType: MeasureValueType.NUMBER,
-        decimalPlaces: 0,
-        useCompactNotation: false,
-        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Channel 30s Video Views',
-        tooltip: 'The number of video ad views that lasted at least 30 seconds across all channels.',
-        relatedMeasures: [MEASURE.CHANNEL_VIDEO_VIEWS_30_SEC_COST, MEASURE.CHANNEL_VIDEO_VIEWS_15_SEC, MEASURE.CHANNEL_VIDEO_VIEWS],
-    },
-    [MEASURE.CHANNEL_VIDEO_VIEWS_30_SEC_COST]: {
-        title: 'Channel Cost per 30-Second Video View',
-        description: 'The cost per 30-second video view across all channels.',
-        sumPrefix: '$',
-        sumSuffix: '',
-        avgPrefix: '$',
-        avgSuffix: '',
-        icon: MEASURE_ICON.CHANNEL,
-        measure: MEASURE.CHANNEL_VIDEO_VIEWS_30_SEC_COST,
-        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
-        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_VIDEO,
-        valueType: MeasureValueType.CURRENCY,
-        decimalPlaces: 2,
-        useCompactNotation: true,
-        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Channel Cost/30s View',
-        tooltip: 'How much you spend on average for each video view that lasted at least 30 seconds across all channels.',
-        formulaDisplay: 'Total Spend ÷ 30-Second Video Views',
-        formula: 'channel_spend / channel_video_views_30_sec',
-        relatedMeasures: [MEASURE.CHANNEL_SPEND, MEASURE.CHANNEL_VIDEO_VIEWS_30_SEC, MEASURE.CHANNEL_CPV],
-    },
-    [MEASURE.CHANNEL_VIDEO_P25_WATCHED_VIEWS]: {
-        title: 'Channel 25% Video Views',
-        description: 'The number of video views that reached 25% completion across all channels.',
-        sumPrefix: '',
-        sumSuffix: '',
-        avgPrefix: '',
-        avgSuffix: '',
-        icon: MEASURE_ICON.CHANNEL,
-        measure: MEASURE.CHANNEL_VIDEO_P25_WATCHED_VIEWS,
-        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
-        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_VIDEO,
-        valueType: MeasureValueType.NUMBER,
-        decimalPlaces: 0,
-        useCompactNotation: false,
-        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Channel 25% Video Views',
-        tooltip: 'The number of video views where at least 25% of the video was watched across all channels.',
-        relatedMeasures: [MEASURE.CHANNEL_VIDEO_QUARTILE_P25_RATE, MEASURE.CHANNEL_VIDEO_P50_WATCHED_VIEWS, MEASURE.CHANNEL_VIDEO_VIEWS],
-    },
-    [MEASURE.CHANNEL_VIDEO_P50_WATCHED_VIEWS]: {
-        title: 'Channel 50% Video Views',
-        description: 'The number of video views that reached 50% completion across all channels.',
-        sumPrefix: '',
-        sumSuffix: '',
-        avgPrefix: '',
-        avgSuffix: '',
-        icon: MEASURE_ICON.CHANNEL,
-        measure: MEASURE.CHANNEL_VIDEO_P50_WATCHED_VIEWS,
-        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
-        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_VIDEO,
-        valueType: MeasureValueType.NUMBER,
-        decimalPlaces: 0,
-        useCompactNotation: false,
-        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Channel 50% Video Views',
-        tooltip: 'The number of video views where at least 50% of the video was watched across all channels.',
-        relatedMeasures: [MEASURE.CHANNEL_VIDEO_QUARTILE_P50_RATE, MEASURE.CHANNEL_VIDEO_P25_WATCHED_VIEWS, MEASURE.CHANNEL_VIDEO_P75_WATCHED_VIEWS],
-    },
-    [MEASURE.CHANNEL_VIDEO_P75_WATCHED_VIEWS]: {
-        title: 'Channel 75% Video Views',
-        description: 'The number of video views that reached 75% completion across all channels.',
-        sumPrefix: '',
-        sumSuffix: '',
-        avgPrefix: '',
-        avgSuffix: '',
-        icon: MEASURE_ICON.CHANNEL,
-        measure: MEASURE.CHANNEL_VIDEO_P75_WATCHED_VIEWS,
-        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
-        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_VIDEO,
-        valueType: MeasureValueType.NUMBER,
-        decimalPlaces: 0,
-        useCompactNotation: false,
-        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Channel 75% Video Views',
-        tooltip: 'The number of video views where at least 75% of the video was watched across all channels.',
-        relatedMeasures: [MEASURE.CHANNEL_VIDEO_QUARTILE_P75_RATE, MEASURE.CHANNEL_VIDEO_P50_WATCHED_VIEWS, MEASURE.CHANNEL_VIDEO_P95_WATCHED_VIEWS],
-    },
-    [MEASURE.CHANNEL_VIDEO_P95_WATCHED_VIEWS]: {
-        title: 'Channel 95% Video Views',
-        description: 'The number of video views that reached 95% completion across all channels.',
-        sumPrefix: '',
-        sumSuffix: '',
-        avgPrefix: '',
-        avgSuffix: '',
-        icon: MEASURE_ICON.CHANNEL,
-        measure: MEASURE.CHANNEL_VIDEO_P95_WATCHED_VIEWS,
-        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
-        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_VIDEO,
-        valueType: MeasureValueType.NUMBER,
-        decimalPlaces: 0,
-        useCompactNotation: false,
-        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Channel 95% Video Views',
-        tooltip: 'The number of video views where at least 95% of the video was watched across all channels.',
-        relatedMeasures: [MEASURE.CHANNEL_VIDEO_P75_WATCHED_VIEWS, MEASURE.CHANNEL_VIDEO_P100_WATCHED_VIEWS, MEASURE.CHANNEL_VIDEO_VIEWS],
-    },
-    [MEASURE.CHANNEL_VIDEO_P100_WATCHED_VIEWS]: {
-        title: 'Channel 100% Video Views',
-        description: 'The number of video views that reached 100% completion across all channels.',
-        sumPrefix: '',
-        sumSuffix: '',
-        avgPrefix: '',
-        avgSuffix: '',
-        icon: MEASURE_ICON.CHANNEL,
-        measure: MEASURE.CHANNEL_VIDEO_P100_WATCHED_VIEWS,
-        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
-        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_VIDEO,
-        valueType: MeasureValueType.NUMBER,
-        decimalPlaces: 0,
-        useCompactNotation: false,
-        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Channel 100% Video Views',
-        tooltip: 'The number of video views where the entire video was watched to completion across all channels.',
-        relatedMeasures: [MEASURE.CHANNEL_VIDEO_QUARTILE_P100_RATE, MEASURE.CHANNEL_VIDEO_VIEWS_THRUPLAY, MEASURE.CHANNEL_VIDEO_P95_WATCHED_VIEWS],
-    },
-    [MEASURE.CHANNEL_VIDEO_QUARTILE_P25_RATE]: {
-        title: 'Channel 25% Video Completion Rate',
-        description: 'The percentage of video views that reached 25% completion across all channels.',
-        sumPrefix: '',
-        sumSuffix: '%',
-        avgPrefix: '',
-        avgSuffix: '%',
-        icon: MEASURE_ICON.CHANNEL,
-        measure: MEASURE.CHANNEL_VIDEO_QUARTILE_P25_RATE,
-        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
-        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_VIDEO,
-        valueType: MeasureValueType.PERCENTAGE,
-        decimalPlaces: 2,
-        useCompactNotation: false,
-        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Channel 25% Completion',
-        tooltip: 'The percentage of video views that reached at least 25% of the video across all channels. A key indicator of early content retention.',
-        formulaDisplay: '25% Video Views ÷ Video Views × 100',
-        formula: 'channel_video_p25_watched_views / channel_video_views * 100',
-        relatedMeasures: [MEASURE.CHANNEL_VIDEO_P25_WATCHED_VIEWS, MEASURE.CHANNEL_VIDEO_QUARTILE_P50_RATE, MEASURE.CHANNEL_VIDEO_VIEWS],
-    },
-    [MEASURE.CHANNEL_VIDEO_QUARTILE_P50_RATE]: {
-        title: 'Channel 50% Video Completion Rate',
-        description: 'The percentage of video views that reached 50% completion across all channels.',
-        sumPrefix: '',
-        sumSuffix: '%',
-        avgPrefix: '',
-        avgSuffix: '%',
-        icon: MEASURE_ICON.CHANNEL,
-        measure: MEASURE.CHANNEL_VIDEO_QUARTILE_P50_RATE,
-        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
-        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_VIDEO,
-        valueType: MeasureValueType.PERCENTAGE,
-        decimalPlaces: 2,
-        useCompactNotation: false,
-        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Channel 50% Completion',
-        tooltip: 'The percentage of video views that reached at least the midpoint of the video across all channels.',
-        formulaDisplay: '50% Video Views ÷ Video Views × 100',
-        formula: 'channel_video_p50_watched_views / channel_video_views * 100',
-        relatedMeasures: [MEASURE.CHANNEL_VIDEO_P50_WATCHED_VIEWS, MEASURE.CHANNEL_VIDEO_QUARTILE_P25_RATE, MEASURE.CHANNEL_VIDEO_QUARTILE_P75_RATE],
-    },
-    [MEASURE.CHANNEL_VIDEO_QUARTILE_P75_RATE]: {
-        title: 'Channel 75% Video Completion Rate',
-        description: 'The percentage of video views that reached 75% completion across all channels.',
-        sumPrefix: '',
-        sumSuffix: '%',
-        avgPrefix: '',
-        avgSuffix: '%',
-        icon: MEASURE_ICON.CHANNEL,
-        measure: MEASURE.CHANNEL_VIDEO_QUARTILE_P75_RATE,
-        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
-        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_VIDEO,
-        valueType: MeasureValueType.PERCENTAGE,
-        decimalPlaces: 2,
-        useCompactNotation: false,
-        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Channel 75% Completion',
-        tooltip: 'The percentage of video views that reached at least 75% of the video across all channels.',
-        formulaDisplay: '75% Video Views ÷ Video Views × 100',
-        formula: 'channel_video_p75_watched_views / channel_video_views * 100',
-        relatedMeasures: [MEASURE.CHANNEL_VIDEO_P75_WATCHED_VIEWS, MEASURE.CHANNEL_VIDEO_QUARTILE_P50_RATE, MEASURE.CHANNEL_VIDEO_QUARTILE_P100_RATE],
-    },
-    [MEASURE.CHANNEL_VIDEO_QUARTILE_P100_RATE]: {
-        title: 'Channel 100% Video Completion Rate',
-        description: 'The percentage of video views that reached 100% completion across all channels.',
-        sumPrefix: '',
-        sumSuffix: '%',
-        avgPrefix: '',
-        avgSuffix: '%',
-        icon: MEASURE_ICON.CHANNEL,
-        measure: MEASURE.CHANNEL_VIDEO_QUARTILE_P100_RATE,
-        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
-        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_VIDEO,
-        valueType: MeasureValueType.PERCENTAGE,
-        decimalPlaces: 2,
-        useCompactNotation: false,
-        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Channel 100% Completion',
-        tooltip: 'The percentage of video views where viewers watched the entire video to completion across all channels.',
-        formulaDisplay: '100% Video Views ÷ Video Views × 100',
-        formula: 'channel_video_p100_watched_views / channel_video_views * 100',
-        relatedMeasures: [MEASURE.CHANNEL_VIDEO_P100_WATCHED_VIEWS, MEASURE.CHANNEL_VIDEO_QUARTILE_P75_RATE, MEASURE.CHANNEL_VIDEO_VIEWS_THRUPLAY],
-    },
-    [MEASURE.CHANNEL_VIDEO_VIEWS_THRUPLAY]: {
-        title: 'Channel Video ThruPlay Views',
-        description: 'The number of video views played to completion across all channels.',
-        sumPrefix: '',
-        sumSuffix: '',
-        avgPrefix: '',
-        avgSuffix: '',
-        icon: MEASURE_ICON.CHANNEL,
-        measure: MEASURE.CHANNEL_VIDEO_VIEWS_THRUPLAY,
-        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
-        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_VIDEO,
-        valueType: MeasureValueType.NUMBER,
-        decimalPlaces: 0,
-        useCompactNotation: false,
-        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Channel ThruPlay Views',
-        tooltip: 'The number of times your video ads were played to completion or for at least 15 seconds across all channels.',
-        relatedMeasures: [MEASURE.CHANNEL_VIDEO_VIEWS_THRUPLAY_COST, MEASURE.CHANNEL_VIDEO_P100_WATCHED_VIEWS, MEASURE.CHANNEL_VIDEO_VIEWS],
-    },
-    [MEASURE.CHANNEL_VIDEO_VIEWS_THRUPLAY_COST]: {
-        title: 'Channel Cost per Video ThruPlay',
-        description: 'The cost per video played to completion across all channels.',
-        sumPrefix: '$',
-        sumSuffix: '',
-        avgPrefix: '$',
-        avgSuffix: '',
-        icon: MEASURE_ICON.CHANNEL,
-        measure: MEASURE.CHANNEL_VIDEO_VIEWS_THRUPLAY_COST,
-        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
-        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_VIDEO,
-        valueType: MeasureValueType.CURRENCY,
-        decimalPlaces: 2,
-        useCompactNotation: true,
-        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Channel Cost/ThruPlay',
-        tooltip: 'How much you spend on average for each ThruPlay — a video view that reached completion or lasted at least 15 seconds — across all channels.',
-        formulaDisplay: 'Total Spend ÷ ThruPlay Views',
-        formula: 'channel_spend / channel_video_views_thruplay',
-        relatedMeasures: [MEASURE.CHANNEL_SPEND, MEASURE.CHANNEL_VIDEO_VIEWS_THRUPLAY, MEASURE.CHANNEL_CPV],
-    },
-    [MEASURE.CHANNEL_VIDEO_PLAYS]: {
-        title: 'Channel Video Plays',
-        description: 'The number of video play initiations across all channels.',
-        sumPrefix: '',
-        sumSuffix: '',
-        avgPrefix: '',
-        avgSuffix: '',
-        icon: MEASURE_ICON.CHANNEL,
-        measure: MEASURE.CHANNEL_VIDEO_PLAYS,
-        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
-        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_VIDEO,
-        valueType: MeasureValueType.NUMBER,
-        decimalPlaces: 0,
-        useCompactNotation: false,
-        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Channel Video Plays',
-        tooltip: 'The number of times playback was initiated on your video ads across all channels, including autoplay.',
-        relatedMeasures: [MEASURE.CHANNEL_VIDEO_PLAYS_COST, MEASURE.CHANNEL_VIDEO_VIEWS, MEASURE.CHANNEL_IMPRESSIONS],
-    },
-    [MEASURE.CHANNEL_VIDEO_PLAYS_COST]: {
-        title: 'Channel Cost per Video Play',
-        description: 'The cost per video play initiation across all channels.',
-        sumPrefix: '$',
-        sumSuffix: '',
-        avgPrefix: '$',
-        avgSuffix: '',
-        icon: MEASURE_ICON.CHANNEL,
-        measure: MEASURE.CHANNEL_VIDEO_PLAYS_COST,
-        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
-        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_VIDEO,
-        valueType: MeasureValueType.CURRENCY,
-        decimalPlaces: 2,
-        useCompactNotation: true,
-        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Channel Cost/Video Play',
-        tooltip: 'How much you spend on average for each video play initiation across all channels.',
-        formulaDisplay: 'Total Spend ÷ Video Plays',
-        formula: 'channel_spend / channel_video_plays',
-        relatedMeasures: [MEASURE.CHANNEL_SPEND, MEASURE.CHANNEL_VIDEO_PLAYS, MEASURE.CHANNEL_CPV],
-    },
-    [MEASURE.CHANNEL_CONVERSIONS]: {
-        title: 'Channel Conversions',
-        description: 'The total number of conversions across all channels.',
-        sumPrefix: '',
-        sumSuffix: '',
-        avgPrefix: '',
-        avgSuffix: '',
-        icon: MEASURE_ICON.CHANNEL,
-        measure: MEASURE.CHANNEL_CONVERSIONS,
-        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
-        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
-        valueType: MeasureValueType.NUMBER,
-        decimalPlaces: 0,
-        useCompactNotation: false,
-        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Channel Conversions',
-        tooltip: 'The total number of conversion events attributed to your ads across all channels.',
-        relatedMeasures: [MEASURE.CHANNEL_CONVERSIONS_VALUE, MEASURE.CHANNEL_CONVERSIONS_COST, MEASURE.CHANNEL_PURCHASES],
-    },
-    [MEASURE.CHANNEL_CONVERSIONS_VALUE]: {
-        title: 'Channel Conversions Value',
-        description: 'The total value of conversions across all channels.',
-        sumPrefix: '$',
-        sumSuffix: '',
-        avgPrefix: '$',
-        avgSuffix: '',
-        icon: MEASURE_ICON.CHANNEL,
-        measure: MEASURE.CHANNEL_CONVERSIONS_VALUE,
-        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
-        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
-        valueType: MeasureValueType.CURRENCY,
-        decimalPlaces: 2,
-        useCompactNotation: true,
-        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Channel Conversions Value',
-        tooltip: 'The total monetary value of all conversions attributed to your ads across all channels.',
-        relatedMeasures: [MEASURE.CHANNEL_CONVERSIONS, MEASURE.CHANNEL_CONVERSIONS_ROAS, MEASURE.CHANNEL_SPEND],
-    },
-    [MEASURE.CHANNEL_CONVERSIONS_COST]: {
-        title: 'Channel Cost per Conversion',
-        description: 'The cost per conversion across all channels.',
-        sumPrefix: '$',
-        sumSuffix: '',
-        avgPrefix: '$',
-        avgSuffix: '',
-        icon: MEASURE_ICON.CHANNEL,
-        measure: MEASURE.CHANNEL_CONVERSIONS_COST,
-        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
-        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
-        valueType: MeasureValueType.CURRENCY,
-        decimalPlaces: 2,
-        useCompactNotation: true,
-        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Channel Cost/Conversion',
-        tooltip: 'How much you spend on average for each conversion event attributed to your ads across all channels.',
-        formulaDisplay: 'Total Spend ÷ Conversions',
-        formula: 'channel_spend / channel_conversions',
-        relatedMeasures: [MEASURE.CHANNEL_SPEND, MEASURE.CHANNEL_CONVERSIONS, MEASURE.CHANNEL_CPA],
-    },
-    [MEASURE.CHANNEL_CONVERSIONS_ROAS]: {
-        title: 'Channel Conversions ROAS',
-        description: 'The return on ad spend for conversions across all channels.',
-        sumPrefix: '',
-        sumSuffix: 'x',
-        avgPrefix: '',
-        avgSuffix: 'x',
-        icon: MEASURE_ICON.CHANNEL,
-        measure: MEASURE.CHANNEL_CONVERSIONS_ROAS,
-        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
-        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_EFFICIENCY,
-        valueType: MeasureValueType.MULTIPLIER,
-        decimalPlaces: 2,
-        useCompactNotation: false,
-        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Channel Conv. ROAS',
-        tooltip: 'How many dollars of conversion value you generate for every dollar spent on ads across all channels.',
-        formulaDisplay: 'Conversions Value ÷ Total Spend',
-        formula: 'channel_conversions_value / channel_spend',
-        relatedMeasures: [MEASURE.CHANNEL_SPEND, MEASURE.CHANNEL_CONVERSIONS_VALUE, MEASURE.CHANNEL_ROAS],
-    },
-    [MEASURE.CHANNEL_ALL_CONVERSIONS]: {
-        title: 'Channel All Conversions',
-        description: 'The total number of all conversions across all channels.',
-        sumPrefix: '',
-        sumSuffix: '',
-        avgPrefix: '',
-        avgSuffix: '',
-        icon: MEASURE_ICON.CHANNEL,
-        measure: MEASURE.CHANNEL_ALL_CONVERSIONS,
-        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
-        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
-        valueType: MeasureValueType.NUMBER,
-        decimalPlaces: 0,
-        useCompactNotation: false,
-        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Channel All Conversions',
-        tooltip: 'The total number of all conversion events including cross-device and view-through conversions attributed to your ads across all channels.',
-        relatedMeasures: [MEASURE.CHANNEL_ALL_CONVERSIONS_VALUE, MEASURE.CHANNEL_ALL_CONVERSIONS_COST, MEASURE.CHANNEL_CONVERSIONS],
-    },
-    [MEASURE.CHANNEL_ALL_CONVERSIONS_VALUE]: {
-        title: 'Channel All Conversions Value',
-        description: 'The total value of all conversions across all channels.',
-        sumPrefix: '$',
-        sumSuffix: '',
-        avgPrefix: '$',
-        avgSuffix: '',
-        icon: MEASURE_ICON.CHANNEL,
-        measure: MEASURE.CHANNEL_ALL_CONVERSIONS_VALUE,
-        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
-        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
-        valueType: MeasureValueType.CURRENCY,
-        decimalPlaces: 2,
-        useCompactNotation: true,
-        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Channel All Conv. Value',
-        tooltip: 'The total monetary value of all conversions including cross-device and view-through conversions across all channels.',
-        relatedMeasures: [MEASURE.CHANNEL_ALL_CONVERSIONS, MEASURE.CHANNEL_ALL_CONVERSIONS_ROAS, MEASURE.CHANNEL_CONVERSIONS_VALUE],
-    },
-    [MEASURE.CHANNEL_ALL_CONVERSIONS_COST]: {
-        title: 'Channel Cost per All Conversions',
-        description: 'The cost per conversion across all channels.',
-        sumPrefix: '$',
-        sumSuffix: '',
-        avgPrefix: '$',
-        avgSuffix: '',
-        icon: MEASURE_ICON.CHANNEL,
-        measure: MEASURE.CHANNEL_ALL_CONVERSIONS_COST,
-        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
-        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
-        valueType: MeasureValueType.CURRENCY,
-        decimalPlaces: 2,
-        useCompactNotation: true,
-        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Channel Cost/All Conv.',
-        tooltip: 'How much you spend on average for each conversion including cross-device and view-through conversions across all channels.',
-        formulaDisplay: 'Total Spend ÷ All Conversions',
-        formula: 'channel_spend / channel_all_conversions',
-        relatedMeasures: [MEASURE.CHANNEL_SPEND, MEASURE.CHANNEL_ALL_CONVERSIONS, MEASURE.CHANNEL_CONVERSIONS_COST],
-    },
-    [MEASURE.CHANNEL_ALL_CONVERSIONS_ROAS]: {
-        title: 'Channel All Conversions ROAS',
-        description: 'The return on ad spend for all conversions across all channels.',
-        sumPrefix: '',
-        sumSuffix: 'x',
-        avgPrefix: '',
-        avgSuffix: 'x',
-        icon: MEASURE_ICON.CHANNEL,
-        measure: MEASURE.CHANNEL_ALL_CONVERSIONS_ROAS,
-        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
-        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_EFFICIENCY,
-        valueType: MeasureValueType.MULTIPLIER,
-        decimalPlaces: 2,
-        useCompactNotation: false,
-        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Channel All Conv. ROAS',
-        tooltip: 'How many dollars of all-conversion value you generate for every dollar spent on ads across all channels, including view-through conversions.',
-        formulaDisplay: 'All Conversions Value ÷ Total Spend',
-        formula: 'channel_all_conversions_value / channel_spend',
-        relatedMeasures: [MEASURE.CHANNEL_SPEND, MEASURE.CHANNEL_ALL_CONVERSIONS_VALUE, MEASURE.CHANNEL_CONVERSIONS_ROAS],
-    },
-    [MEASURE.CHANNEL_VIEW_THRU_CONVERSIONS]: {
-        title: 'Channel View-Through Conversions',
-        description: 'The number of conversions that occurred after someone saw, but did not click, an ad across all channels.',
-        sumPrefix: '',
-        sumSuffix: '',
-        avgPrefix: '',
-        avgSuffix: '',
-        icon: MEASURE_ICON.CHANNEL,
-        measure: MEASURE.CHANNEL_VIEW_THRU_CONVERSIONS,
-        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
-        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
-        valueType: MeasureValueType.NUMBER,
-        decimalPlaces: 0,
-        useCompactNotation: false,
-        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Channel View-Through Conv.',
-        tooltip: 'The number of conversions attributed to users who saw your ad but did not click it, then later converted on their own.',
-        relatedMeasures: [MEASURE.CHANNEL_VIEW_THRU_CONVERSIONS_COST, MEASURE.CHANNEL_CONVERSIONS, MEASURE.CHANNEL_ALL_CONVERSIONS],
-    },
-    [MEASURE.CHANNEL_VIEW_THRU_CONVERSIONS_COST]: {
-        title: 'Channel Cost per View-Through Conversion',
-        description: 'The cost per view-through conversion across all channels.',
-        sumPrefix: '$',
-        sumSuffix: '',
-        avgPrefix: '$',
-        avgSuffix: '',
-        icon: MEASURE_ICON.CHANNEL,
-        measure: MEASURE.CHANNEL_VIEW_THRU_CONVERSIONS_COST,
-        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
-        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
-        valueType: MeasureValueType.CURRENCY,
-        decimalPlaces: 2,
-        useCompactNotation: true,
-        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Channel Cost/VTC',
-        tooltip: 'How much you spend on average for each view-through conversion — where a user saw but did not click your ad before converting.',
-        formulaDisplay: 'Total Spend ÷ View-Through Conversions',
-        formula: 'channel_spend / channel_view_thru_conversions',
-        relatedMeasures: [MEASURE.CHANNEL_SPEND, MEASURE.CHANNEL_VIEW_THRU_CONVERSIONS, MEASURE.CHANNEL_CPA],
-    },
-};
+import { DEPRECATED_MEASURE } from '../deprecated-measures.js';
+import { MEASURE } from '../measures.js';
+import { MEASURE_CATEGORY, MEASURE_SUBCATEGORY } from '../measure-categories.js';
+import { MEASURE_ICON } from '../measure-icon.js';
+import { MeasureValueType } from '../measure-value-type.js';
+import { STANDARD_APPLICABLE_CONTEXTS } from './measure-applicable-contexts.js';
+export const CHANNEL_MEASURES_MAP = {
+    [MEASURE.CHANNEL_SPEND]: {
+        title: 'Channel Spend',
+        description: 'The total amount spent on advertising across all channels.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: MEASURE_ICON.CHANNEL,
+        measure: MEASURE.CHANNEL_SPEND,
+        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
+        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_SPEND,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'Channel Spend',
+        tooltip: 'The total amount of money spent on ads across all advertising channels in the selected period.',
+        relatedMeasures: [MEASURE.CHANNEL_IMPRESSIONS, MEASURE.CHANNEL_ROAS, MEASURE.CHANNEL_CPA],
+    },
+    [MEASURE.CHANNEL_IMPRESSIONS]: {
+        title: 'Channel Impressions',
+        description: 'The number of times ads were shown across all channels.',
+        sumPrefix: '',
+        sumSuffix: '',
+        avgPrefix: '',
+        avgSuffix: '',
+        icon: MEASURE_ICON.CHANNEL,
+        measure: MEASURE.CHANNEL_IMPRESSIONS,
+        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
+        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_AUDIENCE,
+        valueType: MeasureValueType.NUMBER,
+        decimalPlaces: 0,
+        useCompactNotation: false,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'Channel Impressions',
+        tooltip: 'How many times your ads were displayed to users across all channels, including repeat views by the same person.',
+        relatedMeasures: [MEASURE.CHANNEL_REACH, MEASURE.CHANNEL_FREQUENCY, MEASURE.CHANNEL_CPM, MEASURE.CHANNEL_CTR],
+    },
+    [MEASURE.CHANNEL_CPM]: {
+        title: 'Channel CPM',
+        description: 'The cost per thousand impressions across all channels.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: MEASURE_ICON.CHANNEL,
+        measure: MEASURE.CHANNEL_CPM,
+        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
+        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_AUDIENCE,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'Channel CPM',
+        tooltip: 'How much you pay on average for every 1,000 ad impressions across all channels. Lower CPM means cheaper reach.',
+        formulaDisplay: 'Total Spend ÷ Impressions × 1,000',
+        formula: 'channel_spend / channel_impressions * 1000',
+        relatedMeasures: [MEASURE.CHANNEL_SPEND, MEASURE.CHANNEL_IMPRESSIONS, MEASURE.CHANNEL_CPP],
+    },
+    [MEASURE.CHANNEL_FREQUENCY]: {
+        title: 'Channel Frequency',
+        description: 'The average number of times each person saw ads across all channels.',
+        sumPrefix: '',
+        sumSuffix: '',
+        avgPrefix: '',
+        avgSuffix: '',
+        icon: MEASURE_ICON.CHANNEL,
+        measure: MEASURE.CHANNEL_FREQUENCY,
+        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
+        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_AUDIENCE,
+        valueType: MeasureValueType.NUMBER,
+        decimalPlaces: 0,
+        useCompactNotation: false,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'Channel Frequency',
+        tooltip: 'The average number of times each unique person saw your ads. High frequency may indicate ad fatigue.',
+        formulaDisplay: 'Impressions ÷ Reach',
+        formula: 'channel_impressions / channel_reach',
+        relatedMeasures: [MEASURE.CHANNEL_IMPRESSIONS, MEASURE.CHANNEL_REACH],
+    },
+    [MEASURE.CHANNEL_REACH]: {
+        title: 'Channel Reach',
+        description: 'The number of unique people who saw ads across all channels.',
+        sumPrefix: '',
+        sumSuffix: '',
+        avgPrefix: '',
+        avgSuffix: '',
+        icon: MEASURE_ICON.CHANNEL,
+        measure: MEASURE.CHANNEL_REACH,
+        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
+        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_AUDIENCE,
+        valueType: MeasureValueType.NUMBER,
+        decimalPlaces: 0,
+        useCompactNotation: false,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'Channel Reach',
+        tooltip: 'The number of distinct people who were shown your ads at least once across all channels.',
+        relatedMeasures: [MEASURE.CHANNEL_IMPRESSIONS, MEASURE.CHANNEL_FREQUENCY, MEASURE.CHANNEL_CPP],
+    },
+    [MEASURE.CHANNEL_CPP]: {
+        title: 'Channel CPP',
+        description: 'The cost to reach 1,000 people across all channels.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: MEASURE_ICON.CHANNEL,
+        measure: MEASURE.CHANNEL_CPP,
+        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
+        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_EFFICIENCY,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+        aliases: [MEASURE.CHANNEL_COST_TO_REACH_1000_ACCOUNTS],
+        shortTitle: 'Channel CPP',
+        tooltip: 'How much you pay on average to reach 1,000 unique people across all channels. Measures the cost efficiency of your audience reach.',
+        formulaDisplay: 'Total Spend ÷ Reach × 1,000',
+        formula: 'channel_spend / channel_reach * 1000',
+        relatedMeasures: [MEASURE.CHANNEL_SPEND, MEASURE.CHANNEL_REACH, MEASURE.CHANNEL_CPM],
+    },
+    [MEASURE.CHANNEL_CLICKS]: {
+        title: 'Channel Clicks',
+        description: 'The number of clicks on ads across all channels.',
+        sumPrefix: '',
+        sumSuffix: '',
+        avgPrefix: '',
+        avgSuffix: '',
+        icon: MEASURE_ICON.CHANNEL,
+        measure: MEASURE.CHANNEL_CLICKS,
+        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
+        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CLICKS,
+        valueType: MeasureValueType.NUMBER,
+        decimalPlaces: 0,
+        useCompactNotation: false,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'Channel Clicks',
+        tooltip: 'The total number of clicks on your ads across all channels, including all click types.',
+        relatedMeasures: [MEASURE.CHANNEL_CTR, MEASURE.CHANNEL_CPC, MEASURE.CHANNEL_IMPRESSIONS],
+    },
+    [MEASURE.CHANNEL_CPC]: {
+        title: 'Channel CPC',
+        description: 'The cost per click across all channels.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: MEASURE_ICON.CHANNEL,
+        measure: MEASURE.CHANNEL_CPC,
+        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
+        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CLICKS,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'Channel CPC',
+        tooltip: 'How much you spend on average for each click on your ads across all channels.',
+        formulaDisplay: 'Total Spend ÷ Clicks',
+        formula: 'channel_spend / channel_clicks',
+        relatedMeasures: [MEASURE.CHANNEL_SPEND, MEASURE.CHANNEL_CLICKS, MEASURE.CHANNEL_CTR],
+    },
+    [MEASURE.CHANNEL_CTR]: {
+        title: 'Channel CTR',
+        description: 'The percentage of impressions that resulted in clicks across all channels.',
+        sumPrefix: '',
+        sumSuffix: '%',
+        avgPrefix: '',
+        avgSuffix: '%',
+        icon: MEASURE_ICON.CHANNEL,
+        measure: MEASURE.CHANNEL_CTR,
+        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
+        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CLICKS,
+        valueType: MeasureValueType.PERCENTAGE,
+        decimalPlaces: 2,
+        useCompactNotation: false,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'Channel CTR',
+        tooltip: 'The percentage of ad impressions that resulted in a click. Higher CTR indicates more compelling ad creative or targeting.',
+        formulaDisplay: 'Clicks ÷ Impressions × 100',
+        formula: 'channel_clicks / channel_impressions * 100',
+        relatedMeasures: [MEASURE.CHANNEL_CLICKS, MEASURE.CHANNEL_IMPRESSIONS, MEASURE.CHANNEL_CPC],
+    },
+    [MEASURE.CHANNEL_UNIQUE_CLICKS]: {
+        title: 'Channel Unique Clicks',
+        description: 'The number of unique people who clicked ads across all channels.',
+        sumPrefix: '',
+        sumSuffix: '',
+        avgPrefix: '',
+        avgSuffix: '',
+        icon: MEASURE_ICON.CHANNEL,
+        measure: MEASURE.CHANNEL_UNIQUE_CLICKS,
+        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
+        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CLICKS,
+        valueType: MeasureValueType.NUMBER,
+        decimalPlaces: 0,
+        useCompactNotation: false,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'Channel Unique Clicks',
+        tooltip: 'The number of distinct people who clicked your ads, counting each person only once regardless of how many times they clicked.',
+        relatedMeasures: [MEASURE.CHANNEL_CLICKS, MEASURE.CHANNEL_UNIQUE_CLICKS_CTR, MEASURE.CHANNEL_COST_PER_UNIQUE_CLICK],
+    },
+    [MEASURE.CHANNEL_UNIQUE_CLICKS_CTR]: {
+        title: 'Channel Unique Click CTR',
+        description: 'The percentage of impressions that resulted in unique clicks across all channels.',
+        sumPrefix: '',
+        sumSuffix: '%',
+        avgPrefix: '',
+        avgSuffix: '%',
+        icon: MEASURE_ICON.CHANNEL,
+        measure: MEASURE.CHANNEL_UNIQUE_CLICKS_CTR,
+        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
+        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CLICKS,
+        valueType: MeasureValueType.PERCENTAGE,
+        decimalPlaces: 2,
+        useCompactNotation: false,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'Channel Unique CTR',
+        tooltip: 'The percentage of ad impressions that resulted in a click from a unique person. Filters out repeat clicks by the same user.',
+        formulaDisplay: 'Unique Clicks ÷ Impressions × 100',
+        formula: 'channel_unique_clicks / channel_impressions * 100',
+        relatedMeasures: [MEASURE.CHANNEL_UNIQUE_CLICKS, MEASURE.CHANNEL_CTR, MEASURE.CHANNEL_IMPRESSIONS],
+    },
+    [MEASURE.CHANNEL_COST_PER_UNIQUE_CLICK]: {
+        title: 'Channel Cost per Unique Click',
+        description: 'The cost per unique click across all channels.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: MEASURE_ICON.CHANNEL,
+        measure: MEASURE.CHANNEL_COST_PER_UNIQUE_CLICK,
+        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
+        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CLICKS,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'Channel Cost/Unique Click',
+        tooltip: 'How much you spend on average for each unique person who clicks your ads, removing the effect of repeat clicks.',
+        formulaDisplay: 'Total Spend ÷ Unique Clicks',
+        formula: 'channel_spend / channel_unique_clicks',
+        relatedMeasures: [MEASURE.CHANNEL_SPEND, MEASURE.CHANNEL_UNIQUE_CLICKS, MEASURE.CHANNEL_CPC],
+    },
+    [MEASURE.CHANNEL_INLINE_CLICKS]: {
+        title: 'Channel Inline Link Clicks',
+        description: 'The number of inline link clicks on ads across all channels.',
+        sumPrefix: '',
+        sumSuffix: '',
+        avgPrefix: '',
+        avgSuffix: '',
+        icon: MEASURE_ICON.CHANNEL,
+        measure: MEASURE.CHANNEL_INLINE_CLICKS,
+        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
+        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CLICKS,
+        valueType: MeasureValueType.NUMBER,
+        decimalPlaces: 0,
+        useCompactNotation: false,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'Channel Inline Clicks',
+        tooltip: 'The number of clicks on links embedded within the ad body, excluding clicks on the ad headline or call-to-action button.',
+        relatedMeasures: [MEASURE.CHANNEL_INLINE_CLICK_CTR, MEASURE.CHANNEL_COST_PER_INLINE_CLICK, MEASURE.CHANNEL_CLICKS],
+    },
+    [MEASURE.CHANNEL_INLINE_CLICK_CTR]: {
+        title: 'Channel Inline Link Click CTR',
+        description: 'The percentage of impressions that resulted in inline link clicks across all channels.',
+        sumPrefix: '',
+        sumSuffix: '%',
+        avgPrefix: '',
+        avgSuffix: '%',
+        icon: MEASURE_ICON.CHANNEL,
+        measure: MEASURE.CHANNEL_INLINE_CLICK_CTR,
+        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
+        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CLICKS,
+        valueType: MeasureValueType.PERCENTAGE,
+        decimalPlaces: 2,
+        useCompactNotation: false,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'Channel Inline CTR',
+        tooltip: 'The percentage of ad impressions that led to a click on an inline link within the ad content.',
+        formulaDisplay: 'Inline Link Clicks ÷ Impressions × 100',
+        formula: 'channel_inline_clicks / channel_impressions * 100',
+        relatedMeasures: [MEASURE.CHANNEL_INLINE_CLICKS, MEASURE.CHANNEL_CTR, MEASURE.CHANNEL_IMPRESSIONS],
+    },
+    [MEASURE.CHANNEL_COST_PER_INLINE_CLICK]: {
+        title: 'Channel Cost per Inline Link Click',
+        description: 'The cost per inline link click across all channels.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: MEASURE_ICON.CHANNEL,
+        measure: MEASURE.CHANNEL_COST_PER_INLINE_CLICK,
+        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
+        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CLICKS,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'Channel Cost/Inline Click',
+        tooltip: 'How much you spend on average for each click on an inline link within your ad content.',
+        formulaDisplay: 'Total Spend ÷ Inline Link Clicks',
+        formula: 'channel_spend / channel_inline_clicks',
+        relatedMeasures: [MEASURE.CHANNEL_SPEND, MEASURE.CHANNEL_INLINE_CLICKS, MEASURE.CHANNEL_CPC],
+    },
+    [MEASURE.CHANNEL_OUTBOUND_CLICKS]: {
+        title: 'Channel Outbound Clicks',
+        description: 'The number of outbound clicks on ads across all channels.',
+        sumPrefix: '',
+        sumSuffix: '',
+        avgPrefix: '',
+        avgSuffix: '',
+        icon: MEASURE_ICON.CHANNEL,
+        measure: MEASURE.CHANNEL_OUTBOUND_CLICKS,
+        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
+        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CLICKS,
+        valueType: MeasureValueType.NUMBER,
+        decimalPlaces: 0,
+        useCompactNotation: false,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'Channel Outbound Clicks',
+        tooltip: 'The number of clicks that took users off the advertising platform to an external destination, such as your website.',
+        relatedMeasures: [MEASURE.CHANNEL_OUTBOUND_CLICKS_CTR, MEASURE.CHANNEL_COST_PER_OUTBOUND_CLICK, MEASURE.CHANNEL_LANDING_PAGE_VIEWS],
+    },
+    [MEASURE.CHANNEL_OUTBOUND_CLICKS_CTR]: {
+        title: 'Channel Outbound Click CTR',
+        description: 'The percentage of impressions that resulted in outbound clicks across all channels.',
+        sumPrefix: '',
+        sumSuffix: '%',
+        avgPrefix: '',
+        avgSuffix: '%',
+        icon: MEASURE_ICON.CHANNEL,
+        measure: MEASURE.CHANNEL_OUTBOUND_CLICKS_CTR,
+        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
+        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CLICKS,
+        valueType: MeasureValueType.PERCENTAGE,
+        decimalPlaces: 2,
+        useCompactNotation: false,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'Channel Outbound CTR',
+        tooltip: 'The percentage of ad impressions that resulted in a click leading users to an external destination.',
+        formulaDisplay: 'Outbound Clicks ÷ Impressions × 100',
+        formula: 'channel_outbound_clicks / channel_impressions * 100',
+        relatedMeasures: [MEASURE.CHANNEL_OUTBOUND_CLICKS, MEASURE.CHANNEL_CTR, MEASURE.CHANNEL_LANDING_PAGE_VIEWS],
+    },
+    [MEASURE.CHANNEL_COST_PER_OUTBOUND_CLICK]: {
+        title: 'Channel Cost per Outbound Click',
+        description: 'The cost per outbound click across all channels.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: MEASURE_ICON.CHANNEL,
+        measure: MEASURE.CHANNEL_COST_PER_OUTBOUND_CLICK,
+        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
+        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CLICKS,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'Channel Cost/Outbound Click',
+        tooltip: 'How much you spend on average for each click that sends a user from the ad platform to an external destination.',
+        formulaDisplay: 'Total Spend ÷ Outbound Clicks',
+        formula: 'channel_spend / channel_outbound_clicks',
+        relatedMeasures: [MEASURE.CHANNEL_SPEND, MEASURE.CHANNEL_OUTBOUND_CLICKS, MEASURE.CHANNEL_CPC],
+    },
+    [MEASURE.CHANNEL_LINK_CLICKS]: {
+        title: 'Channel Link Clicks',
+        description: 'The number of link clicks on ads across all channels.',
+        sumPrefix: '',
+        sumSuffix: '',
+        avgPrefix: '',
+        avgSuffix: '',
+        icon: MEASURE_ICON.CHANNEL,
+        measure: MEASURE.CHANNEL_LINK_CLICKS,
+        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
+        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CLICKS,
+        valueType: MeasureValueType.NUMBER,
+        decimalPlaces: 0,
+        useCompactNotation: false,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'Channel Link Clicks',
+        tooltip: 'The number of clicks on any links within your ads across all channels.',
+        relatedMeasures: [MEASURE.CHANNEL_LINK_CLICKS_CTR, MEASURE.CHANNEL_COST_PER_LINK_CLICK, MEASURE.CHANNEL_CLICKS],
+    },
+    [MEASURE.CHANNEL_LINK_CLICKS_CTR]: {
+        title: 'Channel Link Click CTR',
+        description: 'The percentage of impressions that resulted in link clicks across all channels.',
+        sumPrefix: '',
+        sumSuffix: '%',
+        avgPrefix: '',
+        avgSuffix: '%',
+        icon: MEASURE_ICON.CHANNEL,
+        measure: MEASURE.CHANNEL_LINK_CLICKS_CTR,
+        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
+        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CLICKS,
+        valueType: MeasureValueType.PERCENTAGE,
+        decimalPlaces: 2,
+        useCompactNotation: false,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'Channel Link CTR',
+        tooltip: 'The percentage of ad impressions that resulted in a click on a link within the ad.',
+        formulaDisplay: 'Link Clicks ÷ Impressions × 100',
+        formula: 'channel_link_clicks / channel_impressions * 100',
+        relatedMeasures: [MEASURE.CHANNEL_LINK_CLICKS, MEASURE.CHANNEL_CTR, MEASURE.CHANNEL_IMPRESSIONS],
+    },
+    [MEASURE.CHANNEL_COST_PER_LINK_CLICK]: {
+        title: 'Channel Cost per Link Click',
+        description: 'The cost per link click across all channels.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: MEASURE_ICON.CHANNEL,
+        measure: MEASURE.CHANNEL_COST_PER_LINK_CLICK,
+        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
+        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CLICKS,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'Channel Cost/Link Click',
+        tooltip: 'How much you spend on average for each click on a link within your ads.',
+        formulaDisplay: 'Total Spend ÷ Link Clicks',
+        formula: 'channel_spend / channel_link_clicks',
+        relatedMeasures: [MEASURE.CHANNEL_SPEND, MEASURE.CHANNEL_LINK_CLICKS, MEASURE.CHANNEL_CPC],
+    },
+    [MEASURE.CHANNEL_PURCHASES]: {
+        title: 'Channel Purchases',
+        description: 'The number of purchases attributed to ads across all channels.',
+        sumPrefix: '',
+        sumSuffix: '',
+        avgPrefix: '',
+        avgSuffix: '',
+        icon: MEASURE_ICON.CHANNEL,
+        measure: MEASURE.CHANNEL_PURCHASES,
+        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
+        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
+        valueType: MeasureValueType.NUMBER,
+        decimalPlaces: 0,
+        useCompactNotation: false,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'Channel Purchases',
+        tooltip: 'The number of purchase conversions attributed to your ads across all channels.',
+        relatedMeasures: [MEASURE.CHANNEL_PURCHASES_VALUE, MEASURE.CHANNEL_CPA, MEASURE.CHANNEL_ROAS],
+    },
+    [MEASURE.CHANNEL_PURCHASES_VALUE]: {
+        title: 'Channel Purchases Value',
+        description: 'The total revenue from purchases attributed to ads across all channels.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: MEASURE_ICON.CHANNEL,
+        measure: MEASURE.CHANNEL_PURCHASES_VALUE,
+        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
+        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'Channel Purchase Value',
+        tooltip: 'The total revenue generated from purchases attributed to your ads across all channels.',
+        relatedMeasures: [MEASURE.CHANNEL_PURCHASES, MEASURE.CHANNEL_ROAS, MEASURE.CHANNEL_SPEND],
+    },
+    [MEASURE.CHANNEL_CPA]: {
+        title: 'Channel CPA',
+        description: 'The cost per purchase conversion across all channels.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: MEASURE_ICON.CHANNEL,
+        measure: MEASURE.CHANNEL_CPA,
+        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
+        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_EFFICIENCY,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+        aliases: [MEASURE.CHANNEL_PURCHASES_COST],
+        shortTitle: 'Channel CPA',
+        tooltip: 'How much you spend on average to acquire each purchase conversion across all channels.',
+        formulaDisplay: 'Total Spend ÷ Purchases',
+        formula: 'channel_spend / channel_purchases',
+        relatedMeasures: [MEASURE.CHANNEL_SPEND, MEASURE.CHANNEL_PURCHASES, MEASURE.CHANNEL_ROAS],
+    },
+    [MEASURE.CHANNEL_ROAS]: {
+        title: 'Channel ROAS',
+        description: 'The return on ad spend across all channels.',
+        sumPrefix: '',
+        sumSuffix: 'x',
+        avgPrefix: '',
+        avgSuffix: 'x',
+        icon: MEASURE_ICON.CHANNEL,
+        measure: MEASURE.CHANNEL_ROAS,
+        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
+        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_EFFICIENCY,
+        valueType: MeasureValueType.MULTIPLIER,
+        decimalPlaces: 2,
+        useCompactNotation: false,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'Channel ROAS',
+        tooltip: 'How many dollars of purchase revenue you generate for every dollar spent on ads across all channels. A ROAS of 3x means $3 revenue per $1 spent.',
+        formulaDisplay: 'Purchases Value ÷ Total Spend',
+        formula: 'channel_purchases_value / channel_spend',
+        relatedMeasures: [MEASURE.CHANNEL_SPEND, MEASURE.CHANNEL_PURCHASES_VALUE, MEASURE.CHANNEL_CPA],
+    },
+    [MEASURE.CHANNEL_NEW_CUSTOMER_PURCHASES]: {
+        title: 'Channel New Customer Purchases',
+        description: 'The number of new customer purchases attributed to ads across all channels.',
+        sumPrefix: '',
+        sumSuffix: '',
+        avgPrefix: '',
+        avgSuffix: '',
+        icon: MEASURE_ICON.CHANNEL,
+        measure: MEASURE.CHANNEL_NEW_CUSTOMER_PURCHASES,
+        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
+        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
+        valueType: MeasureValueType.NUMBER,
+        decimalPlaces: 0,
+        useCompactNotation: false,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'Channel NC Purchases',
+        tooltip: 'The number of purchases from first-time customers attributed to your ads across all channels.',
+        relatedMeasures: [MEASURE.CHANNEL_NEW_CUSTOMER_PURCHASES_VALUE, MEASURE.CHANNEL_NEW_CUSTOMER_CPA, MEASURE.CHANNEL_PURCHASES],
+    },
+    [MEASURE.CHANNEL_NEW_CUSTOMER_PURCHASES_VALUE]: {
+        title: 'Channel New Customer Purchases Value',
+        description: 'The total revenue from new customer purchases attributed to ads across all channels.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: MEASURE_ICON.CHANNEL,
+        measure: MEASURE.CHANNEL_NEW_CUSTOMER_PURCHASES_VALUE,
+        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
+        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'Channel NC Purchase Val',
+        tooltip: 'The total revenue generated from first-time customer purchases attributed to your ads across all channels.',
+        relatedMeasures: [MEASURE.CHANNEL_NEW_CUSTOMER_PURCHASES, MEASURE.CHANNEL_NEW_CUSTOMER_ROAS, MEASURE.CHANNEL_PURCHASES_VALUE],
+    },
+    [MEASURE.CHANNEL_NEW_CUSTOMER_CPA]: {
+        title: 'Channel New Customer CPA',
+        description: 'The cost per new customer acquisition across all channels.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: MEASURE_ICON.CHANNEL,
+        measure: MEASURE.CHANNEL_NEW_CUSTOMER_CPA,
+        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
+        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_EFFICIENCY,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'Channel NC CPA',
+        tooltip: 'How much you spend on average to acquire each new customer through your ads across all channels.',
+        formulaDisplay: 'Total Spend ÷ New Customer Purchases',
+        formula: 'channel_spend / channel_new_customer_purchases',
+        relatedMeasures: [MEASURE.CHANNEL_SPEND, MEASURE.CHANNEL_NEW_CUSTOMER_PURCHASES, MEASURE.CHANNEL_CPA],
+    },
+    [MEASURE.CHANNEL_NEW_CUSTOMER_ROAS]: {
+        title: 'Channel New Customer ROAS',
+        description: 'The return on ad spend for new customer purchases across all channels.',
+        sumPrefix: '',
+        sumSuffix: 'x',
+        avgPrefix: '',
+        avgSuffix: 'x',
+        icon: MEASURE_ICON.CHANNEL,
+        measure: MEASURE.CHANNEL_NEW_CUSTOMER_ROAS,
+        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
+        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_EFFICIENCY,
+        valueType: MeasureValueType.MULTIPLIER,
+        decimalPlaces: 2,
+        useCompactNotation: false,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'Channel NC ROAS',
+        tooltip: 'How many dollars of new customer revenue you generate for every dollar spent on ads across all channels.',
+        formulaDisplay: 'New Customer Purchases Value ÷ Total Spend',
+        formula: 'channel_new_customer_purchases_value / channel_spend',
+        relatedMeasures: [MEASURE.CHANNEL_SPEND, MEASURE.CHANNEL_NEW_CUSTOMER_PURCHASES_VALUE, MEASURE.CHANNEL_ROAS],
+    },
+    [MEASURE.CHANNEL_VIEW_CONTENTS]: {
+        title: 'Channel View Contents',
+        description: 'The number of times content was viewed across all channels.',
+        sumPrefix: '',
+        sumSuffix: '',
+        avgPrefix: '',
+        avgSuffix: '',
+        icon: MEASURE_ICON.CHANNEL,
+        measure: MEASURE.CHANNEL_VIEW_CONTENTS,
+        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
+        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
+        valueType: MeasureValueType.NUMBER,
+        decimalPlaces: 0,
+        useCompactNotation: false,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+        aliases: [DEPRECATED_MEASURE.CHANNEL_OMNI_VIEW_CONTENTS],
+        shortTitle: 'Channel View Contents',
+        tooltip: 'The number of product page or content views attributed to your ads across all channels, indicating top-of-funnel engagement.',
+        relatedMeasures: [MEASURE.CHANNEL_VIEW_CONTENTS_COST, MEASURE.CHANNEL_ADD_TO_CARTS, MEASURE.CHANNEL_PURCHASES],
+    },
+    [MEASURE.CHANNEL_VIEW_CONTENTS_VALUE]: {
+        title: 'Channel View Contents Value',
+        description: 'The total value associated with content views across all channels.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: MEASURE_ICON.CHANNEL,
+        measure: MEASURE.CHANNEL_VIEW_CONTENTS_VALUE,
+        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
+        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+        aliases: [DEPRECATED_MEASURE.CHANNEL_OMNI_VIEW_CONTENTS_VALUE],
+        shortTitle: 'Channel View Contents Value',
+        tooltip: 'The total product value associated with content views attributed to your ads across all channels.',
+        relatedMeasures: [MEASURE.CHANNEL_VIEW_CONTENTS, MEASURE.CHANNEL_VIEW_CONTENTS_COST],
+    },
+    [MEASURE.CHANNEL_VIEW_CONTENTS_COST]: {
+        title: 'Channel Cost per View Content',
+        description: 'The cost per content view across all channels.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: MEASURE_ICON.CHANNEL,
+        measure: MEASURE.CHANNEL_VIEW_CONTENTS_COST,
+        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
+        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+        aliases: [DEPRECATED_MEASURE.CHANNEL_OMNI_VIEW_CONTENTS_COST],
+        shortTitle: 'Channel Cost/View Content',
+        tooltip: 'How much you spend on average for each product page or content view attributed to your ads.',
+        formulaDisplay: 'Total Spend ÷ View Contents',
+        formula: 'channel_spend / channel_view_contents',
+        relatedMeasures: [MEASURE.CHANNEL_SPEND, MEASURE.CHANNEL_VIEW_CONTENTS, MEASURE.CHANNEL_CPA],
+    },
+    [MEASURE.CHANNEL_ADD_TO_CARTS]: {
+        title: 'Channel Add to Carts',
+        description: 'The number of times products were added to cart across all channels.',
+        sumPrefix: '',
+        sumSuffix: '',
+        avgPrefix: '',
+        avgSuffix: '',
+        icon: MEASURE_ICON.CHANNEL,
+        measure: MEASURE.CHANNEL_ADD_TO_CARTS,
+        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
+        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
+        valueType: MeasureValueType.NUMBER,
+        decimalPlaces: 0,
+        useCompactNotation: false,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+        aliases: [DEPRECATED_MEASURE.CHANNEL_OMNI_ADD_TO_CARTS],
+        shortTitle: 'Channel Add to Carts',
+        tooltip: 'The number of times shoppers added a product to their cart after seeing your ads across all channels.',
+        relatedMeasures: [MEASURE.CHANNEL_ADD_TO_CARTS_COST, MEASURE.CHANNEL_INITIATE_CHECKOUTS, MEASURE.CHANNEL_PURCHASES],
+    },
+    [MEASURE.CHANNEL_ADD_TO_CARTS_VALUE]: {
+        title: 'Channel Add to Carts Value',
+        description: 'The total value of products added to cart across all channels.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: MEASURE_ICON.CHANNEL,
+        measure: MEASURE.CHANNEL_ADD_TO_CARTS_VALUE,
+        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
+        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+        aliases: [DEPRECATED_MEASURE.CHANNEL_OMNI_ADD_TO_CARTS_VALUE],
+        shortTitle: 'Channel Add to Cart Value',
+        tooltip: 'The total product value of items added to cart attributed to your ads across all channels.',
+        relatedMeasures: [MEASURE.CHANNEL_ADD_TO_CARTS, MEASURE.CHANNEL_ADD_TO_CARTS_COST],
+    },
+    [MEASURE.CHANNEL_ADD_TO_CARTS_COST]: {
+        title: 'Channel Cost per Add to Cart',
+        description: 'The cost per add to cart event across all channels.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: MEASURE_ICON.CHANNEL,
+        measure: MEASURE.CHANNEL_ADD_TO_CARTS_COST,
+        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
+        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+        aliases: [DEPRECATED_MEASURE.CHANNEL_OMNI_ADD_TO_CARTS_COST],
+        shortTitle: 'Channel Cost/Add to Cart',
+        tooltip: 'How much you spend on average for each add-to-cart event attributed to your ads across all channels.',
+        formulaDisplay: 'Total Spend ÷ Add to Carts',
+        formula: 'channel_spend / channel_add_to_carts',
+        relatedMeasures: [MEASURE.CHANNEL_SPEND, MEASURE.CHANNEL_ADD_TO_CARTS, MEASURE.CHANNEL_CPA],
+    },
+    [MEASURE.CHANNEL_INITIATE_CHECKOUTS]: {
+        title: 'Channel Initiate Checkouts',
+        description: 'The number of checkout initiations across all channels.',
+        sumPrefix: '',
+        sumSuffix: '',
+        avgPrefix: '',
+        avgSuffix: '',
+        icon: MEASURE_ICON.CHANNEL,
+        measure: MEASURE.CHANNEL_INITIATE_CHECKOUTS,
+        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
+        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
+        valueType: MeasureValueType.NUMBER,
+        decimalPlaces: 0,
+        useCompactNotation: false,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+        aliases: [DEPRECATED_MEASURE.CHANNEL_OMNI_INITIATE_CHECKOUTS],
+        shortTitle: 'Channel Checkouts',
+        tooltip: 'The number of times shoppers began the checkout process after seeing your ads across all channels.',
+        relatedMeasures: [MEASURE.CHANNEL_INITIATE_CHECKOUTS_COST, MEASURE.CHANNEL_ADD_TO_CARTS, MEASURE.CHANNEL_PURCHASES],
+    },
+    [MEASURE.CHANNEL_INITIATE_CHECKOUTS_VALUE]: {
+        title: 'Channel Initiate Checkouts Value',
+        description: 'The total value of initiated checkouts across all channels.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: MEASURE_ICON.CHANNEL,
+        measure: MEASURE.CHANNEL_INITIATE_CHECKOUTS_VALUE,
+        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
+        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+        aliases: [DEPRECATED_MEASURE.CHANNEL_OMNI_INITIATE_CHECKOUTS_VALUE],
+        shortTitle: 'Channel Checkout Value',
+        tooltip: 'The total product value in carts when shoppers initiated checkout, attributed to your ads across all channels.',
+        relatedMeasures: [MEASURE.CHANNEL_INITIATE_CHECKOUTS, MEASURE.CHANNEL_INITIATE_CHECKOUTS_COST],
+    },
+    [MEASURE.CHANNEL_INITIATE_CHECKOUTS_COST]: {
+        title: 'Channel Cost per Initiate Checkout',
+        description: 'The cost per checkout initiation across all channels.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: MEASURE_ICON.CHANNEL,
+        measure: MEASURE.CHANNEL_INITIATE_CHECKOUTS_COST,
+        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
+        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+        aliases: [DEPRECATED_MEASURE.CHANNEL_OMNI_INITIATE_CHECKOUTS_COST],
+        shortTitle: 'Channel Cost/Checkout',
+        tooltip: 'How much you spend on average for each checkout initiation attributed to your ads across all channels.',
+        formulaDisplay: 'Total Spend ÷ Initiate Checkouts',
+        formula: 'channel_spend / channel_initiate_checkouts',
+        relatedMeasures: [MEASURE.CHANNEL_SPEND, MEASURE.CHANNEL_INITIATE_CHECKOUTS, MEASURE.CHANNEL_CPA],
+    },
+    [MEASURE.CHANNEL_SEARCHES]: {
+        title: 'Channel Searches',
+        description: 'The number of searches performed across all channels.',
+        sumPrefix: '',
+        sumSuffix: '',
+        avgPrefix: '',
+        avgSuffix: '',
+        icon: MEASURE_ICON.CHANNEL,
+        measure: MEASURE.CHANNEL_SEARCHES,
+        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
+        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
+        valueType: MeasureValueType.NUMBER,
+        decimalPlaces: 0,
+        useCompactNotation: false,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+        aliases: [DEPRECATED_MEASURE.CHANNEL_OMNI_SEARCHES],
+        shortTitle: 'Channel Searches',
+        tooltip: 'The number of on-site search events attributed to your ads across all channels.',
+        relatedMeasures: [MEASURE.CHANNEL_SEARCHES_COST, MEASURE.CHANNEL_VIEW_CONTENTS],
+    },
+    [MEASURE.CHANNEL_SEARCHES_VALUE]: {
+        title: 'Channel Searches Value',
+        description: 'The total value associated with searches across all channels.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: MEASURE_ICON.CHANNEL,
+        measure: MEASURE.CHANNEL_SEARCHES_VALUE,
+        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
+        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+        aliases: [DEPRECATED_MEASURE.CHANNEL_OMNI_SEARCHES_VALUE],
+        shortTitle: 'Channel Searches Value',
+        tooltip: 'The total value associated with on-site search events attributed to your ads across all channels.',
+        relatedMeasures: [MEASURE.CHANNEL_SEARCHES, MEASURE.CHANNEL_SEARCHES_COST],
+    },
+    [MEASURE.CHANNEL_SEARCHES_COST]: {
+        title: 'Channel Cost per Search',
+        description: 'The cost per search event across all channels.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: MEASURE_ICON.CHANNEL,
+        measure: MEASURE.CHANNEL_SEARCHES_COST,
+        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
+        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+        aliases: [DEPRECATED_MEASURE.CHANNEL_OMNI_SEARCHES_COST],
+        shortTitle: 'Channel Cost/Search',
+        tooltip: 'How much you spend on average for each on-site search event attributed to your ads across all channels.',
+        formulaDisplay: 'Total Spend ÷ Searches',
+        formula: 'channel_spend / channel_searches',
+        relatedMeasures: [MEASURE.CHANNEL_SPEND, MEASURE.CHANNEL_SEARCHES, MEASURE.CHANNEL_CPA],
+    },
+    [MEASURE.CHANNEL_ADD_TO_WISHLISTS]: {
+        title: 'Channel Add to Wishlists',
+        description: 'The number of times products were added to wishlists across all channels.',
+        sumPrefix: '',
+        sumSuffix: '',
+        avgPrefix: '',
+        avgSuffix: '',
+        icon: MEASURE_ICON.CHANNEL,
+        measure: MEASURE.CHANNEL_ADD_TO_WISHLISTS,
+        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
+        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
+        valueType: MeasureValueType.NUMBER,
+        decimalPlaces: 0,
+        useCompactNotation: false,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+        aliases: [DEPRECATED_MEASURE.CHANNEL_ADD_TO_WITHLISTS, DEPRECATED_MEASURE.CHANNEL_OMNI_ADD_TO_WISHLISTS, DEPRECATED_MEASURE.CHANNEL_OMNI_ADD_TO_WITHLISTS],
+        shortTitle: 'Channel Add to Wishlists',
+        tooltip: 'The number of times shoppers saved a product to their wishlist after seeing your ads across all channels.',
+        relatedMeasures: [MEASURE.CHANNEL_ADD_TO_WISHLISTS_COST, MEASURE.CHANNEL_ADD_TO_CARTS, MEASURE.CHANNEL_VIEW_CONTENTS],
+    },
+    [MEASURE.CHANNEL_ADD_TO_WISHLISTS_VALUE]: {
+        title: 'Channel Add to Wishlists Value',
+        description: 'The total value of products added to wishlists across all channels.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: MEASURE_ICON.CHANNEL,
+        measure: MEASURE.CHANNEL_ADD_TO_WISHLISTS_VALUE,
+        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
+        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+        aliases: [DEPRECATED_MEASURE.CHANNEL_ADD_TO_WITHLISTS_VALUE, DEPRECATED_MEASURE.CHANNEL_OMNI_ADD_TO_WISHLISTS_VALUE, DEPRECATED_MEASURE.CHANNEL_OMNI_ADD_TO_WITHLISTS_VALUE],
+        shortTitle: 'Channel Wishlist Value',
+        tooltip: 'The total product value of items saved to wishlists attributed to your ads across all channels.',
+        relatedMeasures: [MEASURE.CHANNEL_ADD_TO_WISHLISTS, MEASURE.CHANNEL_ADD_TO_WISHLISTS_COST],
+    },
+    [MEASURE.CHANNEL_ADD_TO_WISHLISTS_COST]: {
+        title: 'Channel Cost per Add to Wishlist',
+        description: 'The cost per add to wishlist event across all channels.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: MEASURE_ICON.CHANNEL,
+        measure: MEASURE.CHANNEL_ADD_TO_WISHLISTS_COST,
+        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
+        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+        aliases: [DEPRECATED_MEASURE.CHANNEL_ADD_TO_WITHLISTS_COST, DEPRECATED_MEASURE.CHANNEL_OMNI_ADD_TO_WISHLISTS_COST, DEPRECATED_MEASURE.CHANNEL_OMNI_ADD_TO_WITHLISTS_COST],
+        shortTitle: 'Channel Cost/Wishlist',
+        tooltip: 'How much you spend on average for each add-to-wishlist event attributed to your ads across all channels.',
+        formulaDisplay: 'Total Spend ÷ Add to Wishlists',
+        formula: 'channel_spend / channel_add_to_wishlists',
+        relatedMeasures: [MEASURE.CHANNEL_SPEND, MEASURE.CHANNEL_ADD_TO_WISHLISTS, MEASURE.CHANNEL_CPA],
+    },
+    [MEASURE.CHANNEL_ENGAGEMENTS]: {
+        title: 'Channel Engagements',
+        description: 'The number of engagements across all channels.',
+        sumPrefix: '',
+        sumSuffix: '',
+        avgPrefix: '',
+        avgSuffix: '',
+        icon: MEASURE_ICON.CHANNEL,
+        measure: MEASURE.CHANNEL_ENGAGEMENTS,
+        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
+        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_ENGAGEMENT,
+        valueType: MeasureValueType.NUMBER,
+        decimalPlaces: 0,
+        useCompactNotation: false,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'Channel Engagements',
+        tooltip: 'The total number of interactions with your ads across all channels, including likes, comments, shares, and clicks.',
+        relatedMeasures: [MEASURE.CHANNEL_ENGAGEMENT_RATE, MEASURE.CHANNEL_ENGAGEMENTS_COST, MEASURE.CHANNEL_IMPRESSIONS],
+    },
+    [MEASURE.CHANNEL_ENGAGEMENTS_COST]: {
+        title: 'Channel Cost per Engagement',
+        description: 'The cost per engagement across all channels.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: MEASURE_ICON.CHANNEL,
+        measure: MEASURE.CHANNEL_ENGAGEMENTS_COST,
+        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
+        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_ENGAGEMENT,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'Channel Cost/Engagement',
+        tooltip: 'How much you spend on average for each engagement (like, comment, share, or click) on your ads across all channels.',
+        formulaDisplay: 'Total Spend ÷ Engagements',
+        formula: 'channel_spend / channel_engagements',
+        relatedMeasures: [MEASURE.CHANNEL_SPEND, MEASURE.CHANNEL_ENGAGEMENTS, MEASURE.CHANNEL_ENGAGEMENT_RATE],
+    },
+    [MEASURE.CHANNEL_ENGAGEMENT_RATE]: {
+        title: 'Channel Engagement Rate',
+        description: 'The percentage of impressions that resulted in engagements across all channels.',
+        sumPrefix: '',
+        sumSuffix: '%',
+        avgPrefix: '',
+        avgSuffix: '%',
+        icon: MEASURE_ICON.CHANNEL,
+        measure: MEASURE.CHANNEL_ENGAGEMENT_RATE,
+        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
+        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_ENGAGEMENT,
+        valueType: MeasureValueType.PERCENTAGE,
+        decimalPlaces: 2,
+        useCompactNotation: false,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'Channel Engagement Rate',
+        tooltip: 'The percentage of ad impressions that resulted in any engagement action across all channels. Higher rates indicate more compelling content.',
+        formulaDisplay: 'Engagements ÷ Impressions × 100',
+        formula: 'channel_engagements / channel_impressions * 100',
+        relatedMeasures: [MEASURE.CHANNEL_ENGAGEMENTS, MEASURE.CHANNEL_IMPRESSIONS, MEASURE.CHANNEL_CTR],
+    },
+    [MEASURE.CHANNEL_SHARES]: {
+        title: 'Channel Shares',
+        description: 'The number of shares across all channels.',
+        sumPrefix: '',
+        sumSuffix: '',
+        avgPrefix: '',
+        avgSuffix: '',
+        icon: MEASURE_ICON.CHANNEL,
+        measure: MEASURE.CHANNEL_SHARES,
+        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
+        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_ENGAGEMENT,
+        valueType: MeasureValueType.NUMBER,
+        decimalPlaces: 0,
+        useCompactNotation: false,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'Channel Shares',
+        tooltip: 'The number of times users shared your ads with others across all channels.',
+        relatedMeasures: [MEASURE.CHANNEL_SHARES_COST, MEASURE.CHANNEL_ENGAGEMENTS, MEASURE.CHANNEL_REACTIONS],
+    },
+    [MEASURE.CHANNEL_SHARES_COST]: {
+        title: 'Channel Cost per Share',
+        description: 'The cost per share across all channels.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: MEASURE_ICON.CHANNEL,
+        measure: MEASURE.CHANNEL_SHARES_COST,
+        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
+        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_ENGAGEMENT,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'Channel Cost/Share',
+        tooltip: 'How much you spend on average for each share of your ads across all channels.',
+        formulaDisplay: 'Total Spend ÷ Shares',
+        formula: 'channel_spend / channel_shares',
+        relatedMeasures: [MEASURE.CHANNEL_SPEND, MEASURE.CHANNEL_SHARES, MEASURE.CHANNEL_ENGAGEMENTS_COST],
+    },
+    [MEASURE.CHANNEL_REACTIONS]: {
+        title: 'Channel Reactions',
+        description: 'The number of reactions across all channels.',
+        sumPrefix: '',
+        sumSuffix: '',
+        avgPrefix: '',
+        avgSuffix: '',
+        icon: MEASURE_ICON.CHANNEL,
+        measure: MEASURE.CHANNEL_REACTIONS,
+        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
+        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_ENGAGEMENT,
+        valueType: MeasureValueType.NUMBER,
+        decimalPlaces: 0,
+        useCompactNotation: false,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'Channel Reactions',
+        tooltip: 'The number of emoji reactions (likes, loves, etc.) your ads received across all channels.',
+        relatedMeasures: [MEASURE.CHANNEL_REACTIONS_COST, MEASURE.CHANNEL_LIKES, MEASURE.CHANNEL_ENGAGEMENTS],
+    },
+    [MEASURE.CHANNEL_REACTIONS_COST]: {
+        title: 'Channel Cost per Reaction',
+        description: 'The cost per reaction across all channels.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: MEASURE_ICON.CHANNEL,
+        measure: MEASURE.CHANNEL_REACTIONS_COST,
+        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
+        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_ENGAGEMENT,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'Channel Cost/Reaction',
+        tooltip: 'How much you spend on average for each reaction your ads receive across all channels.',
+        formulaDisplay: 'Total Spend ÷ Reactions',
+        formula: 'channel_spend / channel_reactions',
+        relatedMeasures: [MEASURE.CHANNEL_SPEND, MEASURE.CHANNEL_REACTIONS, MEASURE.CHANNEL_ENGAGEMENTS_COST],
+    },
+    [MEASURE.CHANNEL_LIKES]: {
+        title: 'Channel Likes',
+        description: 'The number of likes across all channels.',
+        sumPrefix: '',
+        sumSuffix: '',
+        avgPrefix: '',
+        avgSuffix: '',
+        icon: MEASURE_ICON.CHANNEL,
+        measure: MEASURE.CHANNEL_LIKES,
+        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
+        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_ENGAGEMENT,
+        valueType: MeasureValueType.NUMBER,
+        decimalPlaces: 0,
+        useCompactNotation: false,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'Channel Likes',
+        tooltip: 'The number of likes your ads received across all channels.',
+        relatedMeasures: [MEASURE.CHANNEL_LIKES_COST, MEASURE.CHANNEL_REACTIONS, MEASURE.CHANNEL_ENGAGEMENTS],
+    },
+    [MEASURE.CHANNEL_LIKES_COST]: {
+        title: 'Channel Cost per Like',
+        description: 'The cost per like across all channels.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: MEASURE_ICON.CHANNEL,
+        measure: MEASURE.CHANNEL_LIKES_COST,
+        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
+        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_ENGAGEMENT,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'Channel Cost/Like',
+        tooltip: 'How much you spend on average for each like your ads receive across all channels.',
+        formulaDisplay: 'Total Spend ÷ Likes',
+        formula: 'channel_spend / channel_likes',
+        relatedMeasures: [MEASURE.CHANNEL_SPEND, MEASURE.CHANNEL_LIKES, MEASURE.CHANNEL_REACTIONS_COST],
+    },
+    [MEASURE.CHANNEL_COMMENTS]: {
+        title: 'Channel Comments',
+        description: 'The number of comments across all channels.',
+        sumPrefix: '',
+        sumSuffix: '',
+        avgPrefix: '',
+        avgSuffix: '',
+        icon: MEASURE_ICON.CHANNEL,
+        measure: MEASURE.CHANNEL_COMMENTS,
+        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
+        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_ENGAGEMENT,
+        valueType: MeasureValueType.NUMBER,
+        decimalPlaces: 0,
+        useCompactNotation: false,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'Channel Comments',
+        tooltip: 'The number of comments left on your ads across all channels.',
+        relatedMeasures: [MEASURE.CHANNEL_COMMENTS_COST, MEASURE.CHANNEL_ENGAGEMENTS, MEASURE.CHANNEL_SHARES],
+    },
+    [MEASURE.CHANNEL_COMMENTS_COST]: {
+        title: 'Channel Cost per Comment',
+        description: 'The cost per comment across all channels.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: MEASURE_ICON.CHANNEL,
+        measure: MEASURE.CHANNEL_COMMENTS_COST,
+        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
+        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_ENGAGEMENT,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'Channel Cost/Comment',
+        tooltip: 'How much you spend on average for each comment your ads receive across all channels.',
+        formulaDisplay: 'Total Spend ÷ Comments',
+        formula: 'channel_spend / channel_comments',
+        relatedMeasures: [MEASURE.CHANNEL_SPEND, MEASURE.CHANNEL_COMMENTS, MEASURE.CHANNEL_ENGAGEMENTS_COST],
+    },
+    [MEASURE.CHANNEL_SAVES]: {
+        title: 'Channel Saves',
+        description: 'The number of saves across all channels.',
+        sumPrefix: '',
+        sumSuffix: '',
+        avgPrefix: '',
+        avgSuffix: '',
+        icon: MEASURE_ICON.CHANNEL,
+        measure: MEASURE.CHANNEL_SAVES,
+        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
+        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_ENGAGEMENT,
+        valueType: MeasureValueType.NUMBER,
+        decimalPlaces: 0,
+        useCompactNotation: false,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'Channel Saves',
+        tooltip: 'The number of times users saved your ads for later across all channels.',
+        relatedMeasures: [MEASURE.CHANNEL_SAVES_COST, MEASURE.CHANNEL_ENGAGEMENTS, MEASURE.CHANNEL_SHARES],
+    },
+    [MEASURE.CHANNEL_SAVES_COST]: {
+        title: 'Channel Cost per Save',
+        description: 'The cost per save across all channels.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: MEASURE_ICON.CHANNEL,
+        measure: MEASURE.CHANNEL_SAVES_COST,
+        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
+        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_ENGAGEMENT,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'Channel Cost/Save',
+        tooltip: 'How much you spend on average for each save your ads receive across all channels.',
+        formulaDisplay: 'Total Spend ÷ Saves',
+        formula: 'channel_spend / channel_saves',
+        relatedMeasures: [MEASURE.CHANNEL_SPEND, MEASURE.CHANNEL_SAVES, MEASURE.CHANNEL_ENGAGEMENTS_COST],
+    },
+    [MEASURE.CHANNEL_LANDING_PAGE_VIEWS]: {
+        title: 'Channel Landing Page Views',
+        description: 'The number of landing page views across all channels.',
+        sumPrefix: '',
+        sumSuffix: '',
+        avgPrefix: '',
+        avgSuffix: '',
+        icon: MEASURE_ICON.CHANNEL,
+        measure: MEASURE.CHANNEL_LANDING_PAGE_VIEWS,
+        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
+        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CLICKS,
+        valueType: MeasureValueType.NUMBER,
+        decimalPlaces: 0,
+        useCompactNotation: false,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'Channel LP Views',
+        tooltip: 'The number of times people fully loaded your landing page after clicking an ad across all channels.',
+        relatedMeasures: [MEASURE.CHANNEL_LANDING_PAGE_VIEWS_COST, MEASURE.CHANNEL_LANDING_PAGE_VIEW_RATE, MEASURE.CHANNEL_CLICKS],
+    },
+    [MEASURE.CHANNEL_LANDING_PAGE_VIEWS_COST]: {
+        title: 'Channel Cost per Landing Page View',
+        description: 'The cost per landing page view across all channels.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: MEASURE_ICON.CHANNEL,
+        measure: MEASURE.CHANNEL_LANDING_PAGE_VIEWS_COST,
+        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
+        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CLICKS,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'Channel Cost/LP View',
+        tooltip: 'How much you spend on average for each full landing page load attributed to your ads across all channels.',
+        formulaDisplay: 'Total Spend ÷ Landing Page Views',
+        formula: 'channel_spend / channel_landing_page_views',
+        relatedMeasures: [MEASURE.CHANNEL_SPEND, MEASURE.CHANNEL_LANDING_PAGE_VIEWS, MEASURE.CHANNEL_CPC],
+    },
+    [MEASURE.CHANNEL_LANDING_PAGE_VIEW_RATE]: {
+        title: 'Channel Landing Page View Rate',
+        description: 'The percentage of clicks that resulted in landing page views across all channels.',
+        sumPrefix: '',
+        sumSuffix: '%',
+        avgPrefix: '',
+        avgSuffix: '%',
+        icon: MEASURE_ICON.CHANNEL,
+        measure: MEASURE.CHANNEL_LANDING_PAGE_VIEW_RATE,
+        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
+        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CLICKS,
+        valueType: MeasureValueType.PERCENTAGE,
+        decimalPlaces: 2,
+        useCompactNotation: false,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'Channel LP View Rate',
+        tooltip: 'The percentage of clicks that resulted in a full landing page load. Lower rates may indicate slow page speed or tracking issues.',
+        formulaDisplay: 'Landing Page Views ÷ Clicks × 100',
+        formula: 'channel_landing_page_views / channel_clicks * 100',
+        relatedMeasures: [MEASURE.CHANNEL_LANDING_PAGE_VIEWS, MEASURE.CHANNEL_CLICKS, MEASURE.CHANNEL_CTR],
+    },
+    [MEASURE.CHANNEL_LEADS]: {
+        title: 'Channel Leads',
+        description: 'The number of leads generated across all channels.',
+        sumPrefix: '',
+        sumSuffix: '',
+        avgPrefix: '',
+        avgSuffix: '',
+        icon: MEASURE_ICON.CHANNEL,
+        measure: MEASURE.CHANNEL_LEADS,
+        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
+        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
+        valueType: MeasureValueType.NUMBER,
+        decimalPlaces: 0,
+        useCompactNotation: false,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'Channel Leads',
+        tooltip: 'The number of leads generated (such as form submissions or contact requests) attributed to your ads across all channels.',
+        relatedMeasures: [MEASURE.CHANNEL_LEADS_COST, MEASURE.CHANNEL_LEADS_VALUE, MEASURE.CHANNEL_PURCHASES],
+    },
+    [MEASURE.CHANNEL_LEADS_VALUE]: {
+        title: 'Channel Leads Value',
+        description: 'The total value of leads generated across all channels.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: MEASURE_ICON.CHANNEL,
+        measure: MEASURE.CHANNEL_LEADS_VALUE,
+        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
+        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'Channel Leads Value',
+        tooltip: 'The total assigned value of leads generated by your ads across all channels.',
+        relatedMeasures: [MEASURE.CHANNEL_LEADS, MEASURE.CHANNEL_LEADS_COST],
+    },
+    [MEASURE.CHANNEL_LEADS_COST]: {
+        title: 'Channel Cost per Lead',
+        description: 'The cost per lead generated across all channels.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: MEASURE_ICON.CHANNEL,
+        measure: MEASURE.CHANNEL_LEADS_COST,
+        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
+        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'Channel CPL',
+        tooltip: 'How much you spend on average to generate each lead through your ads across all channels.',
+        formulaDisplay: 'Total Spend ÷ Leads',
+        formula: 'channel_spend / channel_leads',
+        relatedMeasures: [MEASURE.CHANNEL_SPEND, MEASURE.CHANNEL_LEADS, MEASURE.CHANNEL_CPA],
+    },
+    [MEASURE.CHANNEL_APPOINTMENTS]: {
+        title: 'Channel Appointments',
+        description: 'The number of appointments scheduled across all channels.',
+        sumPrefix: '',
+        sumSuffix: '',
+        avgPrefix: '',
+        avgSuffix: '',
+        icon: MEASURE_ICON.CHANNEL,
+        measure: MEASURE.CHANNEL_APPOINTMENTS,
+        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
+        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
+        valueType: MeasureValueType.NUMBER,
+        decimalPlaces: 0,
+        useCompactNotation: false,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'Channel Appointments',
+        tooltip: 'The number of appointments or bookings scheduled attributed to your ads across all channels.',
+        relatedMeasures: [MEASURE.CHANNEL_APPOINTMENTS_COST, MEASURE.CHANNEL_APPOINTMENTS_VALUE, MEASURE.CHANNEL_LEADS],
+    },
+    [MEASURE.CHANNEL_APPOINTMENTS_VALUE]: {
+        title: 'Channel Appointments Value',
+        description: 'The total value of appointments scheduled across all channels.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: MEASURE_ICON.CHANNEL,
+        measure: MEASURE.CHANNEL_APPOINTMENTS_VALUE,
+        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
+        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'Channel Appointments Value',
+        tooltip: 'The total assigned value of appointments scheduled attributed to your ads across all channels.',
+        relatedMeasures: [MEASURE.CHANNEL_APPOINTMENTS, MEASURE.CHANNEL_APPOINTMENTS_COST],
+    },
+    [MEASURE.CHANNEL_APPOINTMENTS_COST]: {
+        title: 'Channel Cost per Appointment',
+        description: 'The cost per appointment scheduled across all channels.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: MEASURE_ICON.CHANNEL,
+        measure: MEASURE.CHANNEL_APPOINTMENTS_COST,
+        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
+        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'Channel Cost/Appointment',
+        tooltip: 'How much you spend on average to drive each appointment or booking through your ads across all channels.',
+        formulaDisplay: 'Total Spend ÷ Appointments',
+        formula: 'channel_spend / channel_appointments',
+        relatedMeasures: [MEASURE.CHANNEL_SPEND, MEASURE.CHANNEL_APPOINTMENTS, MEASURE.CHANNEL_LEADS_COST],
+    },
+    [MEASURE.CHANNEL_SUBSCRIBERS]: {
+        title: 'Channel Subscriptions',
+        description: 'The number of subscription sign-ups across all channels.',
+        sumPrefix: '',
+        sumSuffix: '',
+        avgPrefix: '',
+        avgSuffix: '',
+        icon: MEASURE_ICON.CHANNEL,
+        measure: MEASURE.CHANNEL_SUBSCRIBERS,
+        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
+        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
+        valueType: MeasureValueType.NUMBER,
+        decimalPlaces: 0,
+        useCompactNotation: false,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'Channel Subscriptions',
+        tooltip: 'The number of subscription sign-ups attributed to your ads across all channels.',
+        relatedMeasures: [MEASURE.CHANNEL_SUBSCRIBERS_COST, MEASURE.CHANNEL_SUBSCRIBERS_VALUE, MEASURE.CHANNEL_LEADS],
+    },
+    [MEASURE.CHANNEL_SUBSCRIBERS_VALUE]: {
+        title: 'Channel Subscriptions Value',
+        description: 'The total value of subscriptions across all channels.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: MEASURE_ICON.CHANNEL,
+        measure: MEASURE.CHANNEL_SUBSCRIBERS_VALUE,
+        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
+        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'Channel Subscriptions Value',
+        tooltip: 'The total assigned value of subscription sign-ups attributed to your ads across all channels.',
+        relatedMeasures: [MEASURE.CHANNEL_SUBSCRIBERS, MEASURE.CHANNEL_SUBSCRIBERS_COST],
+    },
+    [MEASURE.CHANNEL_SUBSCRIBERS_COST]: {
+        title: 'Channel Cost per Subscription',
+        description: 'The cost per subscription sign-up across all channels.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: MEASURE_ICON.CHANNEL,
+        measure: MEASURE.CHANNEL_SUBSCRIBERS_COST,
+        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
+        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'Channel Cost/Subscription',
+        tooltip: 'How much you spend on average to drive each subscription sign-up through your ads across all channels.',
+        formulaDisplay: 'Total Spend ÷ Subscriptions',
+        formula: 'channel_spend / channel_subscribers',
+        relatedMeasures: [MEASURE.CHANNEL_SPEND, MEASURE.CHANNEL_SUBSCRIBERS, MEASURE.CHANNEL_CPA],
+    },
+    [MEASURE.CHANNEL_START_TRIALS]: {
+        title: 'Channel Trial Starts',
+        description: 'The number of trial starts across all channels.',
+        sumPrefix: '',
+        sumSuffix: '',
+        avgPrefix: '',
+        avgSuffix: '',
+        icon: MEASURE_ICON.CHANNEL,
+        measure: MEASURE.CHANNEL_START_TRIALS,
+        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
+        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
+        valueType: MeasureValueType.NUMBER,
+        decimalPlaces: 0,
+        useCompactNotation: false,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'Channel Trial Starts',
+        tooltip: 'The number of free trial activations attributed to your ads across all channels.',
+        relatedMeasures: [MEASURE.CHANNEL_START_TRIALS_COST, MEASURE.CHANNEL_START_TRIALS_VALUE, MEASURE.CHANNEL_SUBSCRIBERS],
+    },
+    [MEASURE.CHANNEL_START_TRIALS_VALUE]: {
+        title: 'Channel Trial Starts Value',
+        description: 'The total value of trial starts across all channels.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: MEASURE_ICON.CHANNEL,
+        measure: MEASURE.CHANNEL_START_TRIALS_VALUE,
+        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
+        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'Channel Trial Starts Value',
+        tooltip: 'The total assigned value of trial starts attributed to your ads across all channels.',
+        relatedMeasures: [MEASURE.CHANNEL_START_TRIALS, MEASURE.CHANNEL_START_TRIALS_COST],
+    },
+    [MEASURE.CHANNEL_START_TRIALS_COST]: {
+        title: 'Channel Cost per Trial Start',
+        description: 'The cost per trial start across all channels.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: MEASURE_ICON.CHANNEL,
+        measure: MEASURE.CHANNEL_START_TRIALS_COST,
+        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
+        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'Channel Cost/Trial Start',
+        tooltip: 'How much you spend on average to drive each free trial activation through your ads across all channels.',
+        formulaDisplay: 'Total Spend ÷ Trial Starts',
+        formula: 'channel_spend / channel_start_trials',
+        relatedMeasures: [MEASURE.CHANNEL_SPEND, MEASURE.CHANNEL_START_TRIALS, MEASURE.CHANNEL_CPA],
+    },
+    [MEASURE.CHANNEL_SUBMIT_APPLICATIONS]: {
+        title: 'Channel Application Submissions',
+        description: 'The number of application submissions across all channels.',
+        sumPrefix: '',
+        sumSuffix: '',
+        avgPrefix: '',
+        avgSuffix: '',
+        icon: MEASURE_ICON.CHANNEL,
+        measure: MEASURE.CHANNEL_SUBMIT_APPLICATIONS,
+        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
+        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
+        valueType: MeasureValueType.NUMBER,
+        decimalPlaces: 0,
+        useCompactNotation: false,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'Channel Applications',
+        tooltip: 'The number of application form submissions attributed to your ads across all channels.',
+        relatedMeasures: [MEASURE.CHANNEL_SUBMIT_APPLICATIONS_COST, MEASURE.CHANNEL_SUBMIT_APPLICATIONS_VALUE, MEASURE.CHANNEL_LEADS],
+    },
+    [MEASURE.CHANNEL_SUBMIT_APPLICATIONS_VALUE]: {
+        title: 'Channel Application Submissions Value',
+        description: 'The total value of application submissions across all channels.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: MEASURE_ICON.CHANNEL,
+        measure: MEASURE.CHANNEL_SUBMIT_APPLICATIONS_VALUE,
+        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
+        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'Channel Applications Value',
+        tooltip: 'The total assigned value of application submissions attributed to your ads across all channels.',
+        relatedMeasures: [MEASURE.CHANNEL_SUBMIT_APPLICATIONS, MEASURE.CHANNEL_SUBMIT_APPLICATIONS_COST],
+    },
+    [MEASURE.CHANNEL_SUBMIT_APPLICATIONS_COST]: {
+        title: 'Channel Cost per Application Submission',
+        description: 'The cost per application submission across all channels.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: MEASURE_ICON.CHANNEL,
+        measure: MEASURE.CHANNEL_SUBMIT_APPLICATIONS_COST,
+        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
+        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'Channel Cost/Application',
+        tooltip: 'How much you spend on average to drive each application submission through your ads across all channels.',
+        formulaDisplay: 'Total Spend ÷ Application Submissions',
+        formula: 'channel_spend / channel_submit_applications',
+        relatedMeasures: [MEASURE.CHANNEL_SPEND, MEASURE.CHANNEL_SUBMIT_APPLICATIONS, MEASURE.CHANNEL_LEADS_COST],
+    },
+    [MEASURE.CHANNEL_APP_INSTALLS]: {
+        title: 'Channel App Installs',
+        description: 'The number of app installs across all channels.',
+        sumPrefix: '',
+        sumSuffix: '',
+        avgPrefix: '',
+        avgSuffix: '',
+        icon: MEASURE_ICON.CHANNEL,
+        measure: MEASURE.CHANNEL_APP_INSTALLS,
+        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
+        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
+        valueType: MeasureValueType.NUMBER,
+        decimalPlaces: 0,
+        useCompactNotation: false,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'Channel App Installs',
+        tooltip: 'The number of mobile app installs attributed to your ads across all channels.',
+        relatedMeasures: [MEASURE.CHANNEL_APP_INSTALLS_COST, MEASURE.CHANNEL_APP_INSTALLS_VALUE, MEASURE.CHANNEL_PURCHASES],
+    },
+    [MEASURE.CHANNEL_APP_INSTALLS_VALUE]: {
+        title: 'Channel App Installs Value',
+        description: 'The total value of app installs across all channels.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: MEASURE_ICON.CHANNEL,
+        measure: MEASURE.CHANNEL_APP_INSTALLS_VALUE,
+        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
+        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'Channel App Installs Value',
+        tooltip: 'The total assigned value of app installs attributed to your ads across all channels.',
+        relatedMeasures: [MEASURE.CHANNEL_APP_INSTALLS, MEASURE.CHANNEL_APP_INSTALLS_COST],
+    },
+    [MEASURE.CHANNEL_APP_INSTALLS_COST]: {
+        title: 'Channel Cost per App Install',
+        description: 'The cost per app install across all channels.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: MEASURE_ICON.CHANNEL,
+        measure: MEASURE.CHANNEL_APP_INSTALLS_COST,
+        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
+        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'Channel Cost/App Install',
+        tooltip: 'How much you spend on average to drive each app install through your ads across all channels.',
+        formulaDisplay: 'Total Spend ÷ App Installs',
+        formula: 'channel_spend / channel_app_installs',
+        relatedMeasures: [MEASURE.CHANNEL_SPEND, MEASURE.CHANNEL_APP_INSTALLS, MEASURE.CHANNEL_CPA],
+    },
+    [MEASURE.CHANNEL_COMPLETE_REGISTRATIONS]: {
+        title: 'Channel Completed Registrations',
+        description: 'The number of completed registrations across all channels.',
+        sumPrefix: '',
+        sumSuffix: '',
+        avgPrefix: '',
+        avgSuffix: '',
+        icon: MEASURE_ICON.CHANNEL,
+        measure: MEASURE.CHANNEL_COMPLETE_REGISTRATIONS,
+        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
+        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
+        valueType: MeasureValueType.NUMBER,
+        decimalPlaces: 0,
+        useCompactNotation: false,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'Channel Registrations',
+        tooltip: 'The number of completed account or event registrations attributed to your ads across all channels.',
+        relatedMeasures: [MEASURE.CHANNEL_COMPLETE_REGISTRATIONS_COST, MEASURE.CHANNEL_COMPLETE_REGISTRATIONS_VALUE, MEASURE.CHANNEL_LEADS],
+    },
+    [MEASURE.CHANNEL_COMPLETE_REGISTRATIONS_VALUE]: {
+        title: 'Channel Completed Registrations Value',
+        description: 'The total value of completed registrations across all channels.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: MEASURE_ICON.CHANNEL,
+        measure: MEASURE.CHANNEL_COMPLETE_REGISTRATIONS_VALUE,
+        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
+        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'Channel Registrations Value',
+        tooltip: 'The total assigned value of completed registrations attributed to your ads across all channels.',
+        relatedMeasures: [MEASURE.CHANNEL_COMPLETE_REGISTRATIONS, MEASURE.CHANNEL_COMPLETE_REGISTRATIONS_COST],
+    },
+    [MEASURE.CHANNEL_COMPLETE_REGISTRATIONS_COST]: {
+        title: 'Channel Cost per Completed Registration',
+        description: 'The cost per completed registration across all channels.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: MEASURE_ICON.CHANNEL,
+        measure: MEASURE.CHANNEL_COMPLETE_REGISTRATIONS_COST,
+        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
+        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'Channel Cost/Registration',
+        tooltip: 'How much you spend on average to drive each completed registration through your ads across all channels.',
+        formulaDisplay: 'Total Spend ÷ Completed Registrations',
+        formula: 'channel_spend / channel_complete_registrations',
+        relatedMeasures: [MEASURE.CHANNEL_SPEND, MEASURE.CHANNEL_COMPLETE_REGISTRATIONS, MEASURE.CHANNEL_LEADS_COST],
+    },
+    [MEASURE.CHANNEL_VIDEO_VIEWS]: {
+        title: 'Channel Video Views',
+        description: 'The number of video views across all channels.',
+        sumPrefix: '',
+        sumSuffix: '',
+        avgPrefix: '',
+        avgSuffix: '',
+        icon: MEASURE_ICON.CHANNEL,
+        measure: MEASURE.CHANNEL_VIDEO_VIEWS,
+        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
+        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_VIDEO,
+        valueType: MeasureValueType.NUMBER,
+        decimalPlaces: 0,
+        useCompactNotation: false,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'Channel Video Views',
+        tooltip: 'The number of times your video ads were viewed across all channels.',
+        relatedMeasures: [MEASURE.CHANNEL_CPV, MEASURE.CHANNEL_VIDEO_PLAYS, MEASURE.CHANNEL_VIDEO_VIEWS_THRUPLAY],
+    },
+    [MEASURE.CHANNEL_CPV]: {
+        title: 'Channel CPV',
+        description: 'The cost per video view across all channels.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: MEASURE_ICON.CHANNEL,
+        measure: MEASURE.CHANNEL_CPV,
+        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
+        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_VIDEO,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+        aliases: [MEASURE.CHANNEL_VIDEO_VIEWS_COST],
+        shortTitle: 'Channel CPV',
+        tooltip: 'How much you spend on average for each video view across all channels.',
+        formulaDisplay: 'Total Spend ÷ Video Views',
+        formula: 'channel_spend / channel_video_views',
+        relatedMeasures: [MEASURE.CHANNEL_SPEND, MEASURE.CHANNEL_VIDEO_VIEWS, MEASURE.CHANNEL_CPM],
+    },
+    [MEASURE.CHANNEL_VIDEO_VIEWS_15_SEC]: {
+        title: 'Channel 15-Second Video Views',
+        description: 'The number of video views that reached 15 seconds across all channels.',
+        sumPrefix: '',
+        sumSuffix: '',
+        avgPrefix: '',
+        avgSuffix: '',
+        icon: MEASURE_ICON.CHANNEL,
+        measure: MEASURE.CHANNEL_VIDEO_VIEWS_15_SEC,
+        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
+        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_VIDEO,
+        valueType: MeasureValueType.NUMBER,
+        decimalPlaces: 0,
+        useCompactNotation: false,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'Channel 15s Video Views',
+        tooltip: 'The number of video ad views that lasted at least 15 seconds across all channels.',
+        relatedMeasures: [MEASURE.CHANNEL_VIDEO_VIEWS_15_SEC_COST, MEASURE.CHANNEL_VIDEO_VIEWS, MEASURE.CHANNEL_VIDEO_VIEWS_30_SEC],
+    },
+    [MEASURE.CHANNEL_VIDEO_VIEWS_15_SEC_COST]: {
+        title: 'Channel Cost per 15-Second Video View',
+        description: 'The cost per 15-second video view across all channels.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: MEASURE_ICON.CHANNEL,
+        measure: MEASURE.CHANNEL_VIDEO_VIEWS_15_SEC_COST,
+        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
+        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_VIDEO,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'Channel Cost/15s View',
+        tooltip: 'How much you spend on average for each video view that lasted at least 15 seconds across all channels.',
+        formulaDisplay: 'Total Spend ÷ 15-Second Video Views',
+        formula: 'channel_spend / channel_video_views_15_sec',
+        relatedMeasures: [MEASURE.CHANNEL_SPEND, MEASURE.CHANNEL_VIDEO_VIEWS_15_SEC, MEASURE.CHANNEL_CPV],
+    },
+    [MEASURE.CHANNEL_VIDEO_VIEWS_30_SEC]: {
+        title: 'Channel 30-Second Video Views',
+        description: 'The number of video views that reached 30 seconds across all channels.',
+        sumPrefix: '',
+        sumSuffix: '',
+        avgPrefix: '',
+        avgSuffix: '',
+        icon: MEASURE_ICON.CHANNEL,
+        measure: MEASURE.CHANNEL_VIDEO_VIEWS_30_SEC,
+        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
+        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_VIDEO,
+        valueType: MeasureValueType.NUMBER,
+        decimalPlaces: 0,
+        useCompactNotation: false,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'Channel 30s Video Views',
+        tooltip: 'The number of video ad views that lasted at least 30 seconds across all channels.',
+        relatedMeasures: [MEASURE.CHANNEL_VIDEO_VIEWS_30_SEC_COST, MEASURE.CHANNEL_VIDEO_VIEWS_15_SEC, MEASURE.CHANNEL_VIDEO_VIEWS],
+    },
+    [MEASURE.CHANNEL_VIDEO_VIEWS_30_SEC_COST]: {
+        title: 'Channel Cost per 30-Second Video View',
+        description: 'The cost per 30-second video view across all channels.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: MEASURE_ICON.CHANNEL,
+        measure: MEASURE.CHANNEL_VIDEO_VIEWS_30_SEC_COST,
+        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
+        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_VIDEO,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'Channel Cost/30s View',
+        tooltip: 'How much you spend on average for each video view that lasted at least 30 seconds across all channels.',
+        formulaDisplay: 'Total Spend ÷ 30-Second Video Views',
+        formula: 'channel_spend / channel_video_views_30_sec',
+        relatedMeasures: [MEASURE.CHANNEL_SPEND, MEASURE.CHANNEL_VIDEO_VIEWS_30_SEC, MEASURE.CHANNEL_CPV],
+    },
+    [MEASURE.CHANNEL_VIDEO_P25_WATCHED_VIEWS]: {
+        title: 'Channel 25% Video Views',
+        description: 'The number of video views that reached 25% completion across all channels.',
+        sumPrefix: '',
+        sumSuffix: '',
+        avgPrefix: '',
+        avgSuffix: '',
+        icon: MEASURE_ICON.CHANNEL,
+        measure: MEASURE.CHANNEL_VIDEO_P25_WATCHED_VIEWS,
+        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
+        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_VIDEO,
+        valueType: MeasureValueType.NUMBER,
+        decimalPlaces: 0,
+        useCompactNotation: false,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'Channel 25% Video Views',
+        tooltip: 'The number of video views where at least 25% of the video was watched across all channels.',
+        relatedMeasures: [MEASURE.CHANNEL_VIDEO_QUARTILE_P25_RATE, MEASURE.CHANNEL_VIDEO_P50_WATCHED_VIEWS, MEASURE.CHANNEL_VIDEO_VIEWS],
+    },
+    [MEASURE.CHANNEL_VIDEO_P50_WATCHED_VIEWS]: {
+        title: 'Channel 50% Video Views',
+        description: 'The number of video views that reached 50% completion across all channels.',
+        sumPrefix: '',
+        sumSuffix: '',
+        avgPrefix: '',
+        avgSuffix: '',
+        icon: MEASURE_ICON.CHANNEL,
+        measure: MEASURE.CHANNEL_VIDEO_P50_WATCHED_VIEWS,
+        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
+        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_VIDEO,
+        valueType: MeasureValueType.NUMBER,
+        decimalPlaces: 0,
+        useCompactNotation: false,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'Channel 50% Video Views',
+        tooltip: 'The number of video views where at least 50% of the video was watched across all channels.',
+        relatedMeasures: [MEASURE.CHANNEL_VIDEO_QUARTILE_P50_RATE, MEASURE.CHANNEL_VIDEO_P25_WATCHED_VIEWS, MEASURE.CHANNEL_VIDEO_P75_WATCHED_VIEWS],
+    },
+    [MEASURE.CHANNEL_VIDEO_P75_WATCHED_VIEWS]: {
+        title: 'Channel 75% Video Views',
+        description: 'The number of video views that reached 75% completion across all channels.',
+        sumPrefix: '',
+        sumSuffix: '',
+        avgPrefix: '',
+        avgSuffix: '',
+        icon: MEASURE_ICON.CHANNEL,
+        measure: MEASURE.CHANNEL_VIDEO_P75_WATCHED_VIEWS,
+        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
+        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_VIDEO,
+        valueType: MeasureValueType.NUMBER,
+        decimalPlaces: 0,
+        useCompactNotation: false,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'Channel 75% Video Views',
+        tooltip: 'The number of video views where at least 75% of the video was watched across all channels.',
+        relatedMeasures: [MEASURE.CHANNEL_VIDEO_QUARTILE_P75_RATE, MEASURE.CHANNEL_VIDEO_P50_WATCHED_VIEWS, MEASURE.CHANNEL_VIDEO_P95_WATCHED_VIEWS],
+    },
+    [MEASURE.CHANNEL_VIDEO_P95_WATCHED_VIEWS]: {
+        title: 'Channel 95% Video Views',
+        description: 'The number of video views that reached 95% completion across all channels.',
+        sumPrefix: '',
+        sumSuffix: '',
+        avgPrefix: '',
+        avgSuffix: '',
+        icon: MEASURE_ICON.CHANNEL,
+        measure: MEASURE.CHANNEL_VIDEO_P95_WATCHED_VIEWS,
+        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
+        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_VIDEO,
+        valueType: MeasureValueType.NUMBER,
+        decimalPlaces: 0,
+        useCompactNotation: false,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'Channel 95% Video Views',
+        tooltip: 'The number of video views where at least 95% of the video was watched across all channels.',
+        relatedMeasures: [MEASURE.CHANNEL_VIDEO_P75_WATCHED_VIEWS, MEASURE.CHANNEL_VIDEO_P100_WATCHED_VIEWS, MEASURE.CHANNEL_VIDEO_VIEWS],
+    },
+    [MEASURE.CHANNEL_VIDEO_P100_WATCHED_VIEWS]: {
+        title: 'Channel 100% Video Views',
+        description: 'The number of video views that reached 100% completion across all channels.',
+        sumPrefix: '',
+        sumSuffix: '',
+        avgPrefix: '',
+        avgSuffix: '',
+        icon: MEASURE_ICON.CHANNEL,
+        measure: MEASURE.CHANNEL_VIDEO_P100_WATCHED_VIEWS,
+        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
+        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_VIDEO,
+        valueType: MeasureValueType.NUMBER,
+        decimalPlaces: 0,
+        useCompactNotation: false,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'Channel 100% Video Views',
+        tooltip: 'The number of video views where the entire video was watched to completion across all channels.',
+        relatedMeasures: [MEASURE.CHANNEL_VIDEO_QUARTILE_P100_RATE, MEASURE.CHANNEL_VIDEO_VIEWS_THRUPLAY, MEASURE.CHANNEL_VIDEO_P95_WATCHED_VIEWS],
+    },
+    [MEASURE.CHANNEL_VIDEO_QUARTILE_P25_RATE]: {
+        title: 'Channel 25% Video Completion Rate',
+        description: 'The percentage of video views that reached 25% completion across all channels.',
+        sumPrefix: '',
+        sumSuffix: '%',
+        avgPrefix: '',
+        avgSuffix: '%',
+        icon: MEASURE_ICON.CHANNEL,
+        measure: MEASURE.CHANNEL_VIDEO_QUARTILE_P25_RATE,
+        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
+        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_VIDEO,
+        valueType: MeasureValueType.PERCENTAGE,
+        decimalPlaces: 2,
+        useCompactNotation: false,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'Channel 25% Completion',
+        tooltip: 'The percentage of video views that reached at least 25% of the video across all channels. A key indicator of early content retention.',
+        formulaDisplay: '25% Video Views ÷ Video Views × 100',
+        formula: 'channel_video_p25_watched_views / channel_video_views * 100',
+        relatedMeasures: [MEASURE.CHANNEL_VIDEO_P25_WATCHED_VIEWS, MEASURE.CHANNEL_VIDEO_QUARTILE_P50_RATE, MEASURE.CHANNEL_VIDEO_VIEWS],
+    },
+    [MEASURE.CHANNEL_VIDEO_QUARTILE_P50_RATE]: {
+        title: 'Channel 50% Video Completion Rate',
+        description: 'The percentage of video views that reached 50% completion across all channels.',
+        sumPrefix: '',
+        sumSuffix: '%',
+        avgPrefix: '',
+        avgSuffix: '%',
+        icon: MEASURE_ICON.CHANNEL,
+        measure: MEASURE.CHANNEL_VIDEO_QUARTILE_P50_RATE,
+        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
+        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_VIDEO,
+        valueType: MeasureValueType.PERCENTAGE,
+        decimalPlaces: 2,
+        useCompactNotation: false,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'Channel 50% Completion',
+        tooltip: 'The percentage of video views that reached at least the midpoint of the video across all channels.',
+        formulaDisplay: '50% Video Views ÷ Video Views × 100',
+        formula: 'channel_video_p50_watched_views / channel_video_views * 100',
+        relatedMeasures: [MEASURE.CHANNEL_VIDEO_P50_WATCHED_VIEWS, MEASURE.CHANNEL_VIDEO_QUARTILE_P25_RATE, MEASURE.CHANNEL_VIDEO_QUARTILE_P75_RATE],
+    },
+    [MEASURE.CHANNEL_VIDEO_QUARTILE_P75_RATE]: {
+        title: 'Channel 75% Video Completion Rate',
+        description: 'The percentage of video views that reached 75% completion across all channels.',
+        sumPrefix: '',
+        sumSuffix: '%',
+        avgPrefix: '',
+        avgSuffix: '%',
+        icon: MEASURE_ICON.CHANNEL,
+        measure: MEASURE.CHANNEL_VIDEO_QUARTILE_P75_RATE,
+        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
+        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_VIDEO,
+        valueType: MeasureValueType.PERCENTAGE,
+        decimalPlaces: 2,
+        useCompactNotation: false,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'Channel 75% Completion',
+        tooltip: 'The percentage of video views that reached at least 75% of the video across all channels.',
+        formulaDisplay: '75% Video Views ÷ Video Views × 100',
+        formula: 'channel_video_p75_watched_views / channel_video_views * 100',
+        relatedMeasures: [MEASURE.CHANNEL_VIDEO_P75_WATCHED_VIEWS, MEASURE.CHANNEL_VIDEO_QUARTILE_P50_RATE, MEASURE.CHANNEL_VIDEO_QUARTILE_P100_RATE],
+    },
+    [MEASURE.CHANNEL_VIDEO_QUARTILE_P100_RATE]: {
+        title: 'Channel 100% Video Completion Rate',
+        description: 'The percentage of video views that reached 100% completion across all channels.',
+        sumPrefix: '',
+        sumSuffix: '%',
+        avgPrefix: '',
+        avgSuffix: '%',
+        icon: MEASURE_ICON.CHANNEL,
+        measure: MEASURE.CHANNEL_VIDEO_QUARTILE_P100_RATE,
+        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
+        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_VIDEO,
+        valueType: MeasureValueType.PERCENTAGE,
+        decimalPlaces: 2,
+        useCompactNotation: false,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'Channel 100% Completion',
+        tooltip: 'The percentage of video views where viewers watched the entire video to completion across all channels.',
+        formulaDisplay: '100% Video Views ÷ Video Views × 100',
+        formula: 'channel_video_p100_watched_views / channel_video_views * 100',
+        relatedMeasures: [MEASURE.CHANNEL_VIDEO_P100_WATCHED_VIEWS, MEASURE.CHANNEL_VIDEO_QUARTILE_P75_RATE, MEASURE.CHANNEL_VIDEO_VIEWS_THRUPLAY],
+    },
+    [MEASURE.CHANNEL_VIDEO_VIEWS_THRUPLAY]: {
+        title: 'Channel Video ThruPlay Views',
+        description: 'The number of video views played to completion across all channels.',
+        sumPrefix: '',
+        sumSuffix: '',
+        avgPrefix: '',
+        avgSuffix: '',
+        icon: MEASURE_ICON.CHANNEL,
+        measure: MEASURE.CHANNEL_VIDEO_VIEWS_THRUPLAY,
+        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
+        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_VIDEO,
+        valueType: MeasureValueType.NUMBER,
+        decimalPlaces: 0,
+        useCompactNotation: false,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'Channel ThruPlay Views',
+        tooltip: 'The number of times your video ads were played to completion or for at least 15 seconds across all channels.',
+        relatedMeasures: [MEASURE.CHANNEL_VIDEO_VIEWS_THRUPLAY_COST, MEASURE.CHANNEL_VIDEO_P100_WATCHED_VIEWS, MEASURE.CHANNEL_VIDEO_VIEWS],
+    },
+    [MEASURE.CHANNEL_VIDEO_VIEWS_THRUPLAY_COST]: {
+        title: 'Channel Cost per Video ThruPlay',
+        description: 'The cost per video played to completion across all channels.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: MEASURE_ICON.CHANNEL,
+        measure: MEASURE.CHANNEL_VIDEO_VIEWS_THRUPLAY_COST,
+        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
+        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_VIDEO,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'Channel Cost/ThruPlay',
+        tooltip: 'How much you spend on average for each ThruPlay — a video view that reached completion or lasted at least 15 seconds — across all channels.',
+        formulaDisplay: 'Total Spend ÷ ThruPlay Views',
+        formula: 'channel_spend / channel_video_views_thruplay',
+        relatedMeasures: [MEASURE.CHANNEL_SPEND, MEASURE.CHANNEL_VIDEO_VIEWS_THRUPLAY, MEASURE.CHANNEL_CPV],
+    },
+    [MEASURE.CHANNEL_VIDEO_PLAYS]: {
+        title: 'Channel Video Plays',
+        description: 'The number of video play initiations across all channels.',
+        sumPrefix: '',
+        sumSuffix: '',
+        avgPrefix: '',
+        avgSuffix: '',
+        icon: MEASURE_ICON.CHANNEL,
+        measure: MEASURE.CHANNEL_VIDEO_PLAYS,
+        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
+        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_VIDEO,
+        valueType: MeasureValueType.NUMBER,
+        decimalPlaces: 0,
+        useCompactNotation: false,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'Channel Video Plays',
+        tooltip: 'The number of times playback was initiated on your video ads across all channels, including autoplay.',
+        relatedMeasures: [MEASURE.CHANNEL_VIDEO_PLAYS_COST, MEASURE.CHANNEL_VIDEO_VIEWS, MEASURE.CHANNEL_IMPRESSIONS],
+    },
+    [MEASURE.CHANNEL_VIDEO_PLAYS_COST]: {
+        title: 'Channel Cost per Video Play',
+        description: 'The cost per video play initiation across all channels.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: MEASURE_ICON.CHANNEL,
+        measure: MEASURE.CHANNEL_VIDEO_PLAYS_COST,
+        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
+        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_VIDEO,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'Channel Cost/Video Play',
+        tooltip: 'How much you spend on average for each video play initiation across all channels.',
+        formulaDisplay: 'Total Spend ÷ Video Plays',
+        formula: 'channel_spend / channel_video_plays',
+        relatedMeasures: [MEASURE.CHANNEL_SPEND, MEASURE.CHANNEL_VIDEO_PLAYS, MEASURE.CHANNEL_CPV],
+    },
+    [MEASURE.CHANNEL_CONVERSIONS]: {
+        title: 'Channel Conversions',
+        description: 'The total number of conversions across all channels.',
+        sumPrefix: '',
+        sumSuffix: '',
+        avgPrefix: '',
+        avgSuffix: '',
+        icon: MEASURE_ICON.CHANNEL,
+        measure: MEASURE.CHANNEL_CONVERSIONS,
+        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
+        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
+        valueType: MeasureValueType.NUMBER,
+        decimalPlaces: 0,
+        useCompactNotation: false,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'Channel Conversions',
+        tooltip: 'The total number of conversion events attributed to your ads across all channels.',
+        relatedMeasures: [MEASURE.CHANNEL_CONVERSIONS_VALUE, MEASURE.CHANNEL_CONVERSIONS_COST, MEASURE.CHANNEL_PURCHASES],
+    },
+    [MEASURE.CHANNEL_CONVERSIONS_VALUE]: {
+        title: 'Channel Conversions Value',
+        description: 'The total value of conversions across all channels.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: MEASURE_ICON.CHANNEL,
+        measure: MEASURE.CHANNEL_CONVERSIONS_VALUE,
+        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
+        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'Channel Conversions Value',
+        tooltip: 'The total monetary value of all conversions attributed to your ads across all channels.',
+        relatedMeasures: [MEASURE.CHANNEL_CONVERSIONS, MEASURE.CHANNEL_CONVERSIONS_ROAS, MEASURE.CHANNEL_SPEND],
+    },
+    [MEASURE.CHANNEL_CONVERSIONS_COST]: {
+        title: 'Channel Cost per Conversion',
+        description: 'The cost per conversion across all channels.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: MEASURE_ICON.CHANNEL,
+        measure: MEASURE.CHANNEL_CONVERSIONS_COST,
+        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
+        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'Channel Cost/Conversion',
+        tooltip: 'How much you spend on average for each conversion event attributed to your ads across all channels.',
+        formulaDisplay: 'Total Spend ÷ Conversions',
+        formula: 'channel_spend / channel_conversions',
+        relatedMeasures: [MEASURE.CHANNEL_SPEND, MEASURE.CHANNEL_CONVERSIONS, MEASURE.CHANNEL_CPA],
+    },
+    [MEASURE.CHANNEL_CONVERSIONS_ROAS]: {
+        title: 'Channel Conversions ROAS',
+        description: 'The return on ad spend for conversions across all channels.',
+        sumPrefix: '',
+        sumSuffix: 'x',
+        avgPrefix: '',
+        avgSuffix: 'x',
+        icon: MEASURE_ICON.CHANNEL,
+        measure: MEASURE.CHANNEL_CONVERSIONS_ROAS,
+        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
+        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_EFFICIENCY,
+        valueType: MeasureValueType.MULTIPLIER,
+        decimalPlaces: 2,
+        useCompactNotation: false,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'Channel Conv. ROAS',
+        tooltip: 'How many dollars of conversion value you generate for every dollar spent on ads across all channels.',
+        formulaDisplay: 'Conversions Value ÷ Total Spend',
+        formula: 'channel_conversions_value / channel_spend',
+        relatedMeasures: [MEASURE.CHANNEL_SPEND, MEASURE.CHANNEL_CONVERSIONS_VALUE, MEASURE.CHANNEL_ROAS],
+    },
+    [MEASURE.CHANNEL_ALL_CONVERSIONS]: {
+        title: 'Channel All Conversions',
+        description: 'The total number of all conversions across all channels.',
+        sumPrefix: '',
+        sumSuffix: '',
+        avgPrefix: '',
+        avgSuffix: '',
+        icon: MEASURE_ICON.CHANNEL,
+        measure: MEASURE.CHANNEL_ALL_CONVERSIONS,
+        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
+        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
+        valueType: MeasureValueType.NUMBER,
+        decimalPlaces: 0,
+        useCompactNotation: false,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'Channel All Conversions',
+        tooltip: 'The total number of all conversion events including cross-device and view-through conversions attributed to your ads across all channels.',
+        relatedMeasures: [MEASURE.CHANNEL_ALL_CONVERSIONS_VALUE, MEASURE.CHANNEL_ALL_CONVERSIONS_COST, MEASURE.CHANNEL_CONVERSIONS],
+    },
+    [MEASURE.CHANNEL_ALL_CONVERSIONS_VALUE]: {
+        title: 'Channel All Conversions Value',
+        description: 'The total value of all conversions across all channels.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: MEASURE_ICON.CHANNEL,
+        measure: MEASURE.CHANNEL_ALL_CONVERSIONS_VALUE,
+        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
+        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'Channel All Conv. Value',
+        tooltip: 'The total monetary value of all conversions including cross-device and view-through conversions across all channels.',
+        relatedMeasures: [MEASURE.CHANNEL_ALL_CONVERSIONS, MEASURE.CHANNEL_ALL_CONVERSIONS_ROAS, MEASURE.CHANNEL_CONVERSIONS_VALUE],
+    },
+    [MEASURE.CHANNEL_ALL_CONVERSIONS_COST]: {
+        title: 'Channel Cost per All Conversions',
+        description: 'The cost per conversion across all channels.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: MEASURE_ICON.CHANNEL,
+        measure: MEASURE.CHANNEL_ALL_CONVERSIONS_COST,
+        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
+        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'Channel Cost/All Conv.',
+        tooltip: 'How much you spend on average for each conversion including cross-device and view-through conversions across all channels.',
+        formulaDisplay: 'Total Spend ÷ All Conversions',
+        formula: 'channel_spend / channel_all_conversions',
+        relatedMeasures: [MEASURE.CHANNEL_SPEND, MEASURE.CHANNEL_ALL_CONVERSIONS, MEASURE.CHANNEL_CONVERSIONS_COST],
+    },
+    [MEASURE.CHANNEL_ALL_CONVERSIONS_ROAS]: {
+        title: 'Channel All Conversions ROAS',
+        description: 'The return on ad spend for all conversions across all channels.',
+        sumPrefix: '',
+        sumSuffix: 'x',
+        avgPrefix: '',
+        avgSuffix: 'x',
+        icon: MEASURE_ICON.CHANNEL,
+        measure: MEASURE.CHANNEL_ALL_CONVERSIONS_ROAS,
+        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
+        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_EFFICIENCY,
+        valueType: MeasureValueType.MULTIPLIER,
+        decimalPlaces: 2,
+        useCompactNotation: false,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'Channel All Conv. ROAS',
+        tooltip: 'How many dollars of all-conversion value you generate for every dollar spent on ads across all channels, including view-through conversions.',
+        formulaDisplay: 'All Conversions Value ÷ Total Spend',
+        formula: 'channel_all_conversions_value / channel_spend',
+        relatedMeasures: [MEASURE.CHANNEL_SPEND, MEASURE.CHANNEL_ALL_CONVERSIONS_VALUE, MEASURE.CHANNEL_CONVERSIONS_ROAS],
+    },
+    [MEASURE.CHANNEL_VIEW_THRU_CONVERSIONS]: {
+        title: 'Channel View-Through Conversions',
+        description: 'The number of conversions that occurred after someone saw, but did not click, an ad across all channels.',
+        sumPrefix: '',
+        sumSuffix: '',
+        avgPrefix: '',
+        avgSuffix: '',
+        icon: MEASURE_ICON.CHANNEL,
+        measure: MEASURE.CHANNEL_VIEW_THRU_CONVERSIONS,
+        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
+        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
+        valueType: MeasureValueType.NUMBER,
+        decimalPlaces: 0,
+        useCompactNotation: false,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'Channel View-Through Conv.',
+        tooltip: 'The number of conversions attributed to users who saw your ad but did not click it, then later converted on their own.',
+        relatedMeasures: [MEASURE.CHANNEL_VIEW_THRU_CONVERSIONS_COST, MEASURE.CHANNEL_CONVERSIONS, MEASURE.CHANNEL_ALL_CONVERSIONS],
+    },
+    [MEASURE.CHANNEL_VIEW_THRU_CONVERSIONS_COST]: {
+        title: 'Channel Cost per View-Through Conversion',
+        description: 'The cost per view-through conversion across all channels.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: MEASURE_ICON.CHANNEL,
+        measure: MEASURE.CHANNEL_VIEW_THRU_CONVERSIONS_COST,
+        category: MEASURE_CATEGORY.CHANNEL_REPORTED,
+        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'Channel Cost/VTC',
+        tooltip: 'How much you spend on average for each view-through conversion — where a user saw but did not click your ad before converting.',
+        formulaDisplay: 'Total Spend ÷ View-Through Conversions',
+        formula: 'channel_spend / channel_view_thru_conversions',
+        relatedMeasures: [MEASURE.CHANNEL_SPEND, MEASURE.CHANNEL_VIEW_THRU_CONVERSIONS, MEASURE.CHANNEL_CPA],
+    },
+};
 //# sourceMappingURL=channel-measure-definitions.js.map