@adtrackify/at-tracking-event-types 4.61.12 → 4.62.1

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Files changed (17) hide show
  1. package/dist/cjs/types/api/measures/definitions/orders-measure-definitions.js +328 -21
  2. package/dist/cjs/types/api/measures/definitions/orders-measure-definitions.js.map +1 -1
  3. package/dist/cjs/types/api/measures/measure-categories.d.ts +1 -0
  4. package/dist/cjs/types/api/measures/measure-categories.js +1 -0
  5. package/dist/cjs/types/api/measures/measure-categories.js.map +1 -1
  6. package/dist/cjs/types/api/measures/measures.d.ts +15 -0
  7. package/dist/cjs/types/api/measures/measures.js +15 -0
  8. package/dist/cjs/types/api/measures/measures.js.map +1 -1
  9. package/dist/esm/types/api/measures/definitions/orders-measure-definitions.js +328 -21
  10. package/dist/esm/types/api/measures/definitions/orders-measure-definitions.js.map +1 -1
  11. package/dist/esm/types/api/measures/measure-categories.d.ts +1 -0
  12. package/dist/esm/types/api/measures/measure-categories.js +1 -0
  13. package/dist/esm/types/api/measures/measure-categories.js.map +1 -1
  14. package/dist/esm/types/api/measures/measures.d.ts +15 -0
  15. package/dist/esm/types/api/measures/measures.js +15 -0
  16. package/dist/esm/types/api/measures/measures.js.map +1 -1
  17. package/package.json +1 -1
package/dist/cjs/types/api/measures/measures.js.map CHANGED
@@ -1 +1 @@
1
- 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1
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A;IACvD,8DAAmD,CAAA;IACnD,4EAAiE,CAAA;IACjE,4EAAiE,CAAA;IACjE,wEAA6D,CAAA;IAC7D,4FAAiF,CAAA;IACjF,4FAAiF,CAAA;IACjF,wFAA6E,CAAA;IAC7E,wFAA6E,CAAA;IAC7E,wFAA6E,CAAA;IAC7E,oFAAyE,CAAA;IACzE,wGAA6F,CAAA;IAC7F,wGAA6F,CAAA;IAC7F,oGAAyF,CAAA;IAMzF,oCAAyB,CAAA;IACzB,oDAAyC,CAAA;IACzC,8DAAmD,CAAA;IACnD,8EAAmE,CAAA;IACnE,0EAA+D,CAAA;IAC/D,0FAA+E,CAAA;IAG/E,sDAA2C,CAAA;IAC3C,sEAA2D,CAAA;IAC3D,gFAAqE,CAAA;IACrE,gGAAqF,CAAA;IACrF,4FAAiF,CAAA;IACjF,4GAAiG,CAAA;IAGjG,oCAAyB,CAAA;IACzB,oDAAyC,CAAA;IACzC,8DAAmD,CAAA;IACnD,8EAAmE,CAAA;IACnE,0EAA+D,CAAA;IAC/D,0FAA+E,CAAA;IAG/E,oCAAyB,CAAA;IACzB,oDAAyC,CAAA;IACzC,8DAAmD,CAAA;IACnD,8EAAmE,CAAA;IACnE,0EAA+D,CAAA;IAC/D,0FAA+E,CAAA;IAG/E,oCAAyB,CAAA;IACzB,oDAAyC,CAAA;IACzC,8DAAmD,CAAA;IACnD,8EAAmE,CAAA;IACnE,0EAA+D,CAAA;IAC/D,0FAA+E,CAAA;IAG/E,+CAAoC,CAAA;IACpC,qDAA0C,CAAA;IAC1C,uDAA4C,CAAA;IAC5C,uDAA4C,CAAA;IAC5C,0EAA+D,CAAA;IAC/D,sEAA2D,CAAA;IAC3D,8DAAmD,CAAA;IACnD,8EAAmE,CAAA;IACnE,8DAAmD,CAAA;IACnD,sDAA2C,CAAA;AAC7C,CAAC,EAzsBW,OAAO,GAAP,eAAO,KAAP,eAAO,QAysBlB"}
package/dist/esm/types/api/measures/definitions/orders-measure-definitions.js CHANGED
@@ -644,6 +644,313 @@ export const ORDERS_MEASURES_MAP = {
644
644
  formulaDisplay: 'RC COGS ÷ RC Order Count',
645
645
  formula: 'rc_cogs / rc_order_count',
646
646
  },
647
+ [MEASURE.ORDERS_HANDLING_COST]: {
648
+ priority: 1,
649
+ title: 'Handling Cost',
650
+ shortTitle: 'Handling',
651
+ description: 'Total handling costs including global and per-product fees.',
652
+ sumPrefix: '$',
653
+ sumSuffix: '',
654
+ avgPrefix: '$',
655
+ avgSuffix: '',
656
+ icon: MEASURE_ICON.SHOPIFY,
657
+ measure: MEASURE.ORDERS_HANDLING_COST,
658
+ category: MEASURE_CATEGORY.ORDERS,
659
+ subcategory: MEASURE_SUBCATEGORY.ORDERS_COST_BREAKDOWN,
660
+ valueType: MeasureValueType.CURRENCY,
661
+ decimalPlaces: 2,
662
+ useCompactNotation: true,
663
+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
664
+ tooltip: 'Total handling costs including global handling fees and per-product handling fees.',
665
+ },
666
+ [MEASURE.ORDERS_HANDLING_COST_PER_ORDER]: {
667
+ priority: 2,
668
+ title: 'Handling Cost Per Order',
669
+ shortTitle: 'Handling/Order',
670
+ description: 'Average handling cost per order.',
671
+ sumPrefix: '$',
672
+ sumSuffix: '',
673
+ avgPrefix: '$',
674
+ avgSuffix: '',
675
+ icon: MEASURE_ICON.SHOPIFY,
676
+ measure: MEASURE.ORDERS_HANDLING_COST_PER_ORDER,
677
+ category: MEASURE_CATEGORY.ORDERS,
678
+ subcategory: MEASURE_SUBCATEGORY.ORDERS_COST_BREAKDOWN,
679
+ valueType: MeasureValueType.CURRENCY,
680
+ decimalPlaces: 2,
681
+ useCompactNotation: false,
682
+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
683
+ tooltip: 'Average handling cost per order.',
684
+ formulaDisplay: 'Handling Cost ÷ Order Count',
685
+ formula: 'handling_cost / order_count',
686
+ },
687
+ [MEASURE.ORDERS_HANDLING_COST_PERCENT]: {
688
+ priority: 3,
689
+ title: 'Handling Cost %',
690
+ shortTitle: 'Handling %',
691
+ description: 'Handling cost as percentage of net revenue.',
692
+ sumPrefix: '',
693
+ sumSuffix: '%',
694
+ avgPrefix: '',
695
+ avgSuffix: '%',
696
+ icon: MEASURE_ICON.SHOPIFY,
697
+ measure: MEASURE.ORDERS_HANDLING_COST_PERCENT,
698
+ category: MEASURE_CATEGORY.ORDERS,
699
+ subcategory: MEASURE_SUBCATEGORY.ORDERS_COST_BREAKDOWN,
700
+ valueType: MeasureValueType.PERCENTAGE,
701
+ decimalPlaces: 2,
702
+ useCompactNotation: false,
703
+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
704
+ tooltip: 'Handling cost as a percentage of net revenue.',
705
+ formulaDisplay: 'Handling Cost ÷ Net Revenue × 100',
706
+ formula: 'handling_cost / net_revenue * 100',
707
+ },
708
+ [MEASURE.ORDERS_GATEWAY_COST]: {
709
+ priority: 4,
710
+ title: 'Gateway Cost',
711
+ shortTitle: 'Gateway',
712
+ description: 'Payment gateway processing fees.',
713
+ sumPrefix: '$',
714
+ sumSuffix: '',
715
+ avgPrefix: '$',
716
+ avgSuffix: '',
717
+ icon: MEASURE_ICON.SHOPIFY,
718
+ measure: MEASURE.ORDERS_GATEWAY_COST,
719
+ category: MEASURE_CATEGORY.ORDERS,
720
+ subcategory: MEASURE_SUBCATEGORY.ORDERS_COST_BREAKDOWN,
721
+ valueType: MeasureValueType.CURRENCY,
722
+ decimalPlaces: 2,
723
+ useCompactNotation: true,
724
+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
725
+ tooltip: 'Total payment gateway processing fees including flat fees and percentage-based fees.',
726
+ },
727
+ [MEASURE.ORDERS_GATEWAY_COST_PER_ORDER]: {
728
+ priority: 5,
729
+ title: 'Gateway Cost Per Order',
730
+ shortTitle: 'Gateway/Order',
731
+ description: 'Average gateway cost per order.',
732
+ sumPrefix: '$',
733
+ sumSuffix: '',
734
+ avgPrefix: '$',
735
+ avgSuffix: '',
736
+ icon: MEASURE_ICON.SHOPIFY,
737
+ measure: MEASURE.ORDERS_GATEWAY_COST_PER_ORDER,
738
+ category: MEASURE_CATEGORY.ORDERS,
739
+ subcategory: MEASURE_SUBCATEGORY.ORDERS_COST_BREAKDOWN,
740
+ valueType: MeasureValueType.CURRENCY,
741
+ decimalPlaces: 2,
742
+ useCompactNotation: false,
743
+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
744
+ tooltip: 'Average payment gateway cost per order.',
745
+ formulaDisplay: 'Gateway Cost ÷ Order Count',
746
+ formula: 'gateway_cost / order_count',
747
+ },
748
+ [MEASURE.ORDERS_GATEWAY_COST_PERCENT]: {
749
+ priority: 6,
750
+ title: 'Gateway Cost %',
751
+ shortTitle: 'Gateway %',
752
+ description: 'Gateway cost as percentage of net revenue.',
753
+ sumPrefix: '',
754
+ sumSuffix: '%',
755
+ avgPrefix: '',
756
+ avgSuffix: '%',
757
+ icon: MEASURE_ICON.SHOPIFY,
758
+ measure: MEASURE.ORDERS_GATEWAY_COST_PERCENT,
759
+ category: MEASURE_CATEGORY.ORDERS,
760
+ subcategory: MEASURE_SUBCATEGORY.ORDERS_COST_BREAKDOWN,
761
+ valueType: MeasureValueType.PERCENTAGE,
762
+ decimalPlaces: 2,
763
+ useCompactNotation: false,
764
+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
765
+ tooltip: 'Payment gateway cost as a percentage of net revenue.',
766
+ formulaDisplay: 'Gateway Cost ÷ Net Revenue × 100',
767
+ formula: 'gateway_cost / net_revenue * 100',
768
+ },
769
+ [MEASURE.ORDERS_SHIPPING_COST]: {
770
+ priority: 7,
771
+ title: 'Shipping Cost',
772
+ shortTitle: 'Shipping Cost',
773
+ description: 'Shipping costs from cost configuration.',
774
+ sumPrefix: '$',
775
+ sumSuffix: '',
776
+ avgPrefix: '$',
777
+ avgSuffix: '',
778
+ icon: MEASURE_ICON.SHOPIFY,
779
+ measure: MEASURE.ORDERS_SHIPPING_COST,
780
+ category: MEASURE_CATEGORY.ORDERS,
781
+ subcategory: MEASURE_SUBCATEGORY.ORDERS_COST_BREAKDOWN,
782
+ valueType: MeasureValueType.CURRENCY,
783
+ decimalPlaces: 2,
784
+ useCompactNotation: true,
785
+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
786
+ tooltip: 'Total shipping costs based on configured shipping cost rules.',
787
+ },
788
+ [MEASURE.ORDERS_SHIPPING_COST_PER_ORDER]: {
789
+ priority: 8,
790
+ title: 'Shipping Cost Per Order',
791
+ shortTitle: 'Ship Cost/Order',
792
+ description: 'Average shipping cost per order.',
793
+ sumPrefix: '$',
794
+ sumSuffix: '',
795
+ avgPrefix: '$',
796
+ avgSuffix: '',
797
+ icon: MEASURE_ICON.SHOPIFY,
798
+ measure: MEASURE.ORDERS_SHIPPING_COST_PER_ORDER,
799
+ category: MEASURE_CATEGORY.ORDERS,
800
+ subcategory: MEASURE_SUBCATEGORY.ORDERS_COST_BREAKDOWN,
801
+ valueType: MeasureValueType.CURRENCY,
802
+ decimalPlaces: 2,
803
+ useCompactNotation: false,
804
+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
805
+ tooltip: 'Average shipping cost per order.',
806
+ formulaDisplay: 'Shipping Cost ÷ Order Count',
807
+ formula: 'shipping_cost / order_count',
808
+ },
809
+ [MEASURE.ORDERS_SHIPPING_COST_PERCENT]: {
810
+ priority: 9,
811
+ title: 'Shipping Cost %',
812
+ shortTitle: 'Ship Cost %',
813
+ description: 'Shipping cost as percentage of net revenue.',
814
+ sumPrefix: '',
815
+ sumSuffix: '%',
816
+ avgPrefix: '',
817
+ avgSuffix: '%',
818
+ icon: MEASURE_ICON.SHOPIFY,
819
+ measure: MEASURE.ORDERS_SHIPPING_COST_PERCENT,
820
+ category: MEASURE_CATEGORY.ORDERS,
821
+ subcategory: MEASURE_SUBCATEGORY.ORDERS_COST_BREAKDOWN,
822
+ valueType: MeasureValueType.PERCENTAGE,
823
+ decimalPlaces: 2,
824
+ useCompactNotation: false,
825
+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
826
+ tooltip: 'Shipping cost as a percentage of net revenue.',
827
+ formulaDisplay: 'Shipping Cost ÷ Net Revenue × 100',
828
+ formula: 'shipping_cost / net_revenue * 100',
829
+ },
830
+ [MEASURE.ORDERS_OTHER_COST]: {
831
+ priority: 10,
832
+ title: 'Other Cost',
833
+ shortTitle: 'Other',
834
+ description: 'Other variable order costs (per-order, per-line-item, percentage-based).',
835
+ sumPrefix: '$',
836
+ sumSuffix: '',
837
+ avgPrefix: '$',
838
+ avgSuffix: '',
839
+ icon: MEASURE_ICON.SHOPIFY,
840
+ measure: MEASURE.ORDERS_OTHER_COST,
841
+ category: MEASURE_CATEGORY.ORDERS,
842
+ subcategory: MEASURE_SUBCATEGORY.ORDERS_COST_BREAKDOWN,
843
+ valueType: MeasureValueType.CURRENCY,
844
+ decimalPlaces: 2,
845
+ useCompactNotation: true,
846
+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
847
+ tooltip: 'Other variable order costs including per-order fees, per-line-item fees, and percentage-based costs.',
848
+ },
849
+ [MEASURE.ORDERS_OTHER_COST_PER_ORDER]: {
850
+ priority: 11,
851
+ title: 'Other Cost Per Order',
852
+ shortTitle: 'Other/Order',
853
+ description: 'Average other cost per order.',
854
+ sumPrefix: '$',
855
+ sumSuffix: '',
856
+ avgPrefix: '$',
857
+ avgSuffix: '',
858
+ icon: MEASURE_ICON.SHOPIFY,
859
+ measure: MEASURE.ORDERS_OTHER_COST_PER_ORDER,
860
+ category: MEASURE_CATEGORY.ORDERS,
861
+ subcategory: MEASURE_SUBCATEGORY.ORDERS_COST_BREAKDOWN,
862
+ valueType: MeasureValueType.CURRENCY,
863
+ decimalPlaces: 2,
864
+ useCompactNotation: false,
865
+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
866
+ tooltip: 'Average other variable cost per order.',
867
+ formulaDisplay: 'Other Cost ÷ Order Count',
868
+ formula: 'other_cost / order_count',
869
+ },
870
+ [MEASURE.ORDERS_OTHER_COST_PERCENT]: {
871
+ priority: 12,
872
+ title: 'Other Cost %',
873
+ shortTitle: 'Other %',
874
+ description: 'Other cost as percentage of net revenue.',
875
+ sumPrefix: '',
876
+ sumSuffix: '%',
877
+ avgPrefix: '',
878
+ avgSuffix: '%',
879
+ icon: MEASURE_ICON.SHOPIFY,
880
+ measure: MEASURE.ORDERS_OTHER_COST_PERCENT,
881
+ category: MEASURE_CATEGORY.ORDERS,
882
+ subcategory: MEASURE_SUBCATEGORY.ORDERS_COST_BREAKDOWN,
883
+ valueType: MeasureValueType.PERCENTAGE,
884
+ decimalPlaces: 2,
885
+ useCompactNotation: false,
886
+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
887
+ tooltip: 'Other variable cost as a percentage of net revenue.',
888
+ formulaDisplay: 'Other Cost ÷ Net Revenue × 100',
889
+ formula: 'other_cost / net_revenue * 100',
890
+ },
891
+ [MEASURE.ORDERS_VARIABLE_COSTS]: {
892
+ priority: 13,
893
+ title: 'Variable Costs',
894
+ shortTitle: 'Variable',
895
+ description: 'Total variable order costs (handling + gateway + shipping + other).',
896
+ sumPrefix: '$',
897
+ sumSuffix: '',
898
+ avgPrefix: '$',
899
+ avgSuffix: '',
900
+ icon: MEASURE_ICON.SHOPIFY,
901
+ measure: MEASURE.ORDERS_VARIABLE_COSTS,
902
+ category: MEASURE_CATEGORY.ORDERS,
903
+ subcategory: MEASURE_SUBCATEGORY.ORDERS_COST_BREAKDOWN,
904
+ valueType: MeasureValueType.CURRENCY,
905
+ decimalPlaces: 2,
906
+ useCompactNotation: true,
907
+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
908
+ tooltip: 'Total variable order costs including handling, gateway fees, shipping costs, and other fees. Deducted from CM1 to calculate CM2.',
909
+ formulaDisplay: 'Handling + Gateway + Shipping + Other',
910
+ formula: 'handling_cost + gateway_cost + shipping_cost + other_cost',
911
+ },
912
+ [MEASURE.ORDERS_VARIABLE_COSTS_PER_ORDER]: {
913
+ priority: 14,
914
+ title: 'Variable Costs Per Order',
915
+ shortTitle: 'Variable/Order',
916
+ description: 'Average variable costs per order.',
917
+ sumPrefix: '$',
918
+ sumSuffix: '',
919
+ avgPrefix: '$',
920
+ avgSuffix: '',
921
+ icon: MEASURE_ICON.SHOPIFY,
922
+ measure: MEASURE.ORDERS_VARIABLE_COSTS_PER_ORDER,
923
+ category: MEASURE_CATEGORY.ORDERS,
924
+ subcategory: MEASURE_SUBCATEGORY.ORDERS_COST_BREAKDOWN,
925
+ valueType: MeasureValueType.CURRENCY,
926
+ decimalPlaces: 2,
927
+ useCompactNotation: false,
928
+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
929
+ tooltip: 'Average variable costs per order.',
930
+ formulaDisplay: 'Variable Costs ÷ Order Count',
931
+ formula: 'variable_costs / order_count',
932
+ },
933
+ [MEASURE.ORDERS_VARIABLE_COSTS_PERCENT]: {
934
+ priority: 15,
935
+ title: 'Variable Costs %',
936
+ shortTitle: 'Variable %',
937
+ description: 'Variable costs as percentage of net revenue.',
938
+ sumPrefix: '',
939
+ sumSuffix: '%',
940
+ avgPrefix: '',
941
+ avgSuffix: '%',
942
+ icon: MEASURE_ICON.SHOPIFY,
943
+ measure: MEASURE.ORDERS_VARIABLE_COSTS_PERCENT,
944
+ category: MEASURE_CATEGORY.ORDERS,
945
+ subcategory: MEASURE_SUBCATEGORY.ORDERS_COST_BREAKDOWN,
946
+ valueType: MeasureValueType.PERCENTAGE,
947
+ decimalPlaces: 2,
948
+ useCompactNotation: false,
949
+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
950
+ tooltip: 'Variable costs as a percentage of net revenue.',
951
+ formulaDisplay: 'Variable Costs ÷ Net Revenue × 100',
952
+ formula: 'variable_costs / net_revenue * 100',
953
+ },
647
954
  [MEASURE.ORDERS_REFUND_AMOUNT]: {
648
955
  priority: 1,
649
956
  title: 'Refund Amount',
@@ -1545,7 +1852,7 @@ export const ORDERS_MEASURES_MAP = {
1545
1852
  decimalPlaces: 2,
1546
1853
  useCompactNotation: false,
1547
1854
  applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
1548
- tooltip: 'Average Contribution Margin 2 per order, after deducting marketing costs. Helps assess marketing efficiency at the order level.',
1855
+ tooltip: 'Average Contribution Margin 2 per order, after deducting variable costs (handling, gateway, shipping, other).',
1549
1856
  formulaDisplay: 'CM2 ÷ Order Count',
1550
1857
  formula: 'cm2 / order_count',
1551
1858
  },
@@ -1606,7 +1913,7 @@ export const ORDERS_MEASURES_MAP = {
1606
1913
  decimalPlaces: 2,
1607
1914
  useCompactNotation: false,
1608
1915
  applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
1609
- tooltip: 'Average Contribution Margin 2 per new customer order, after deducting marketing costs.',
1916
+ tooltip: 'Average Contribution Margin 2 per new customer order, after deducting variable costs.',
1610
1917
  formulaDisplay: 'NC CM2 ÷ NC Order Count',
1611
1918
  formula: 'nc_cm2 / nc_order_count',
1612
1919
  },
@@ -1666,7 +1973,7 @@ export const ORDERS_MEASURES_MAP = {
1666
1973
  decimalPlaces: 2,
1667
1974
  useCompactNotation: false,
1668
1975
  applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
1669
- tooltip: 'Average Contribution Margin 2 per returning customer order, after deducting marketing costs.',
1976
+ tooltip: 'Average Contribution Margin 2 per returning customer order, after deducting variable costs.',
1670
1977
  formulaDisplay: 'RC CM2 ÷ RC Order Count',
1671
1978
  formula: 'rc_cm2 / rc_order_count',
1672
1979
  },
@@ -2998,7 +3305,7 @@ export const ORDERS_MEASURES_MAP = {
2998
3305
  decimalPlaces: 2,
2999
3306
  useCompactNotation: false,
3000
3307
  applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
3001
- tooltip: 'How much contribution margin after marketing (CM2) you earn for every dollar spent on advertising.',
3308
+ tooltip: 'How much contribution margin after variable costs (CM2) you earn for every dollar spent on advertising.',
3002
3309
  formulaDisplay: 'CM2 ÷ Total Ad Spend',
3003
3310
  formula: 'cm2 / spend',
3004
3311
  },
@@ -3059,7 +3366,7 @@ export const ORDERS_MEASURES_MAP = {
3059
3366
  decimalPlaces: 2,
3060
3367
  useCompactNotation: false,
3061
3368
  applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
3062
- tooltip: 'New customer contribution margin after marketing (CM2) per dollar spent on advertising.',
3369
+ tooltip: 'New customer contribution margin after variable costs (CM2) per dollar spent on advertising.',
3063
3370
  formulaDisplay: 'NC CM2 ÷ Ad Spend',
3064
3371
  formula: 'nc_cm2 / spend',
3065
3372
  },
@@ -3119,7 +3426,7 @@ export const ORDERS_MEASURES_MAP = {
3119
3426
  decimalPlaces: 2,
3120
3427
  useCompactNotation: false,
3121
3428
  applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
3122
- tooltip: 'Returning customer contribution margin after marketing (CM2) per dollar spent on advertising.',
3429
+ tooltip: 'Returning customer contribution margin after variable costs (CM2) per dollar spent on advertising.',
3123
3430
  formulaDisplay: 'RC CM2 ÷ Ad Spend',
3124
3431
  formula: 'rc_cm2 / spend',
3125
3432
  },
@@ -3360,7 +3667,7 @@ export const ORDERS_MEASURES_MAP = {
3360
3667
  decimalPlaces: 2,
3361
3668
  useCompactNotation: false,
3362
3669
  applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
3363
- tooltip: 'What percentage of your contribution margin after marketing (CM2) is spent on advertising.',
3670
+ tooltip: 'What percentage of your contribution margin after variable costs (CM2) is spent on advertising.',
3364
3671
  formulaDisplay: '(Total Ad Spend ÷ CM2) × 100',
3365
3672
  formula: '(spend / cm2) * 100',
3366
3673
  },
@@ -3421,7 +3728,7 @@ export const ORDERS_MEASURES_MAP = {
3421
3728
  decimalPlaces: 2,
3422
3729
  useCompactNotation: false,
3423
3730
  applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
3424
- tooltip: 'What percentage of new customer contribution margin after marketing (CM2) is spent on advertising.',
3731
+ tooltip: 'What percentage of new customer contribution margin after variable costs (CM2) is spent on advertising.',
3425
3732
  formulaDisplay: '(Ad Spend ÷ NC CM2) × 100',
3426
3733
  formula: '(spend / nc_cm2) * 100',
3427
3734
  },
@@ -3481,7 +3788,7 @@ export const ORDERS_MEASURES_MAP = {
3481
3788
  decimalPlaces: 2,
3482
3789
  useCompactNotation: false,
3483
3790
  applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
3484
- tooltip: 'What percentage of returning customer contribution margin after marketing (CM2) is spent on advertising.',
3791
+ tooltip: 'What percentage of returning customer contribution margin after variable costs (CM2) is spent on advertising.',
3485
3792
  formulaDisplay: '(Ad Spend ÷ RC CM2) × 100',
3486
3793
  formula: '(spend / rc_cm2) * 100',
3487
3794
  },
@@ -3870,7 +4177,7 @@ export const ORDERS_MEASURES_MAP = {
3870
4177
  hideFromUI: true,
3871
4178
  title: 'Contribution Margin 2',
3872
4179
  shortTitle: 'CM2',
3873
- description: 'CM1 minus shipping, gateway, and variable costs.',
4180
+ description: 'CM1 minus variable costs (handling, gateway, shipping, other).',
3874
4181
  sumPrefix: '$',
3875
4182
  sumSuffix: '',
3876
4183
  avgPrefix: '$',
@@ -3882,9 +4189,9 @@ export const ORDERS_MEASURES_MAP = {
3882
4189
  decimalPlaces: 2,
3883
4190
  useCompactNotation: true,
3884
4191
  applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
3885
- tooltip: 'Profit after deducting fulfillment and variable operating costs.',
3886
- formulaDisplay: '(CM1) − (Shipping) − (Gateway) − (Variable Costs)',
3887
- formula: '(cm1) - (shipping) - (gateway) - (variable_costs)',
4192
+ tooltip: 'Profit after deducting variable order costs (handling, gateway, shipping, other).',
4193
+ formulaDisplay: 'CM1 − Handling − Gateway − Shipping − Other',
4194
+ formula: 'cm1 - handling - gateway - shipping - other',
3888
4195
  },
3889
4196
  [MEASURE.ORDERS_CM2_PERCENT]: {
3890
4197
  priority: 32,
@@ -3911,7 +4218,7 @@ export const ORDERS_MEASURES_MAP = {
3911
4218
  priority: 12,
3912
4219
  title: 'New Customer Contribution Margin 2',
3913
4220
  shortTitle: 'NC CM2',
3914
- description: 'New customer CM1 minus shipping, gateway, and variable costs.',
4221
+ description: 'New customer CM1 minus variable costs (handling, gateway, shipping, other).',
3915
4222
  sumPrefix: '$',
3916
4223
  sumSuffix: '',
3917
4224
  avgPrefix: '$',
@@ -3923,9 +4230,9 @@ export const ORDERS_MEASURES_MAP = {
3923
4230
  decimalPlaces: 2,
3924
4231
  useCompactNotation: true,
3925
4232
  applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
3926
- tooltip: 'Profit from new customers after subtracting fulfillment and variable costs.',
3927
- formulaDisplay: '(NC CM1) − (Shipping) − (Gateway) − (Variable Costs)',
3928
- formula: '(nc_cm1) - (nc_shipping) - (nc_gateway) - (nc_variable_costs)',
4233
+ tooltip: 'Profit from new customers after deducting variable order costs (handling, gateway, shipping, other).',
4234
+ formulaDisplay: 'NC CM1 − Handling − Gateway − Shipping − Other',
4235
+ formula: '(nc_cm1) - (nc_handling) - (nc_gateway) - (nc_shipping) - (nc_other)',
3929
4236
  },
3930
4237
  [MEASURE.ORDERS_NEW_CUSTOMER_CM2_PERCENT]: {
3931
4238
  priority: 36,
@@ -3951,7 +4258,7 @@ export const ORDERS_MEASURES_MAP = {
3951
4258
  priority: 22,
3952
4259
  title: 'Returning Customer Contribution Margin 2',
3953
4260
  shortTitle: 'RC CM2',
3954
- description: 'Returning customer CM1 minus shipping, gateway, and variable costs.',
4261
+ description: 'Returning customer CM1 minus variable costs (handling, gateway, shipping, other).',
3955
4262
  sumPrefix: '$',
3956
4263
  sumSuffix: '',
3957
4264
  avgPrefix: '$',
@@ -3963,9 +4270,9 @@ export const ORDERS_MEASURES_MAP = {
3963
4270
  decimalPlaces: 2,
3964
4271
  useCompactNotation: true,
3965
4272
  applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
3966
- tooltip: 'Profit from returning customers after subtracting fulfillment and variable costs.',
3967
- formulaDisplay: '(RC CM1) − (Shipping) − (Gateway) − (Variable Costs)',
3968
- formula: '(rc_cm1) - (rc_shipping) - (rc_gateway) - (rc_variable_costs)',
4273
+ tooltip: 'Profit from returning customers after deducting variable order costs (handling, gateway, shipping, other).',
4274
+ formulaDisplay: 'RC CM1 − Handling − Gateway − Shipping − Other',
4275
+ formula: '(rc_cm1) - (rc_handling) - (rc_gateway) - (rc_shipping) - (rc_other)',
3969
4276
  },
3970
4277
  [MEASURE.ORDERS_RETURNING_CUSTOMER_CM2_PERCENT]: {
3971
4278
  priority: 40,