@adtrackify/at-tracking-event-types 4.61.12 → 4.62.1

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Files changed (17) hide show
  1. package/dist/cjs/types/api/measures/definitions/orders-measure-definitions.js +328 -21
  2. package/dist/cjs/types/api/measures/definitions/orders-measure-definitions.js.map +1 -1
  3. package/dist/cjs/types/api/measures/measure-categories.d.ts +1 -0
  4. package/dist/cjs/types/api/measures/measure-categories.js +1 -0
  5. package/dist/cjs/types/api/measures/measure-categories.js.map +1 -1
  6. package/dist/cjs/types/api/measures/measures.d.ts +15 -0
  7. package/dist/cjs/types/api/measures/measures.js +15 -0
  8. package/dist/cjs/types/api/measures/measures.js.map +1 -1
  9. package/dist/esm/types/api/measures/definitions/orders-measure-definitions.js +328 -21
  10. package/dist/esm/types/api/measures/definitions/orders-measure-definitions.js.map +1 -1
  11. package/dist/esm/types/api/measures/measure-categories.d.ts +1 -0
  12. package/dist/esm/types/api/measures/measure-categories.js +1 -0
  13. package/dist/esm/types/api/measures/measure-categories.js.map +1 -1
  14. package/dist/esm/types/api/measures/measures.d.ts +15 -0
  15. package/dist/esm/types/api/measures/measures.js +15 -0
  16. package/dist/esm/types/api/measures/measures.js.map +1 -1
  17. package/package.json +1 -1
package/dist/cjs/types/api/measures/definitions/orders-measure-definitions.js CHANGED
@@ -647,6 +647,313 @@ exports.ORDERS_MEASURES_MAP = {
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  formulaDisplay: 'RC COGS ÷ RC Order Count',
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  formula: 'rc_cogs / rc_order_count',
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  },
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+ [measures_js_1.MEASURE.ORDERS_HANDLING_COST]: {
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+ priority: 1,
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+ title: 'Handling Cost',
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+ shortTitle: 'Handling',
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+ description: 'Total handling costs including global and per-product fees.',
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+ sumPrefix: '$',
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+ sumSuffix: '',
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+ avgPrefix: '$',
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+ avgSuffix: '',
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+ icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
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+ measure: measures_js_1.MEASURE.ORDERS_HANDLING_COST,
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+ category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
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+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_COST_BREAKDOWN,
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+ valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
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+ decimalPlaces: 2,
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+ useCompactNotation: true,
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+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
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+ tooltip: 'Total handling costs including global handling fees and per-product handling fees.',
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+ },
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+ [measures_js_1.MEASURE.ORDERS_HANDLING_COST_PER_ORDER]: {
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+ priority: 2,
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+ title: 'Handling Cost Per Order',
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+ shortTitle: 'Handling/Order',
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+ description: 'Average handling cost per order.',
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+ sumPrefix: '$',
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+ sumSuffix: '',
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+ avgPrefix: '$',
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+ avgSuffix: '',
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+ icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
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+ measure: measures_js_1.MEASURE.ORDERS_HANDLING_COST_PER_ORDER,
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+ category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
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+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_COST_BREAKDOWN,
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+ valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
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+ decimalPlaces: 2,
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+ useCompactNotation: false,
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+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
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+ tooltip: 'Average handling cost per order.',
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+ formulaDisplay: 'Handling Cost ÷ Order Count',
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+ formula: 'handling_cost / order_count',
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+ },
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+ [measures_js_1.MEASURE.ORDERS_HANDLING_COST_PERCENT]: {
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+ priority: 3,
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+ title: 'Handling Cost %',
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+ shortTitle: 'Handling %',
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+ description: 'Handling cost as percentage of net revenue.',
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+ sumPrefix: '',
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+ sumSuffix: '%',
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+ avgPrefix: '',
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+ avgSuffix: '%',
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+ icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
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+ measure: measures_js_1.MEASURE.ORDERS_HANDLING_COST_PERCENT,
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+ category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
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+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_COST_BREAKDOWN,
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+ valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
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+ decimalPlaces: 2,
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+ useCompactNotation: false,
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+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
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+ tooltip: 'Handling cost as a percentage of net revenue.',
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+ formulaDisplay: 'Handling Cost ÷ Net Revenue × 100',
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+ formula: 'handling_cost / net_revenue * 100',
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+ },
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+ [measures_js_1.MEASURE.ORDERS_GATEWAY_COST]: {
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+ priority: 4,
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+ title: 'Gateway Cost',
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+ shortTitle: 'Gateway',
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+ description: 'Payment gateway processing fees.',
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+ sumPrefix: '$',
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+ sumSuffix: '',
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+ avgPrefix: '$',
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+ avgSuffix: '',
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+ icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
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+ measure: measures_js_1.MEASURE.ORDERS_GATEWAY_COST,
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+ category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
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+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_COST_BREAKDOWN,
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+ valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
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+ decimalPlaces: 2,
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+ useCompactNotation: true,
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+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
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+ tooltip: 'Total payment gateway processing fees including flat fees and percentage-based fees.',
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+ },
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+ [measures_js_1.MEASURE.ORDERS_GATEWAY_COST_PER_ORDER]: {
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+ priority: 5,
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+ title: 'Gateway Cost Per Order',
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+ shortTitle: 'Gateway/Order',
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+ description: 'Average gateway cost per order.',
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+ sumPrefix: '$',
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+ sumSuffix: '',
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+ avgPrefix: '$',
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+ avgSuffix: '',
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+ icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
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+ measure: measures_js_1.MEASURE.ORDERS_GATEWAY_COST_PER_ORDER,
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+ category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
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+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_COST_BREAKDOWN,
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+ valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
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+ decimalPlaces: 2,
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+ useCompactNotation: false,
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+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
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+ tooltip: 'Average payment gateway cost per order.',
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+ formulaDisplay: 'Gateway Cost ÷ Order Count',
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+ formula: 'gateway_cost / order_count',
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+ },
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+ [measures_js_1.MEASURE.ORDERS_GATEWAY_COST_PERCENT]: {
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+ priority: 6,
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+ title: 'Gateway Cost %',
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+ shortTitle: 'Gateway %',
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+ description: 'Gateway cost as percentage of net revenue.',
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+ sumPrefix: '',
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+ sumSuffix: '%',
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+ avgPrefix: '',
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+ avgSuffix: '%',
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+ icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
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+ measure: measures_js_1.MEASURE.ORDERS_GATEWAY_COST_PERCENT,
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+ category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
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+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_COST_BREAKDOWN,
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+ valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
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+ decimalPlaces: 2,
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+ useCompactNotation: false,
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+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
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+ tooltip: 'Payment gateway cost as a percentage of net revenue.',
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+ formulaDisplay: 'Gateway Cost ÷ Net Revenue × 100',
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+ formula: 'gateway_cost / net_revenue * 100',
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+ },
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+ [measures_js_1.MEASURE.ORDERS_SHIPPING_COST]: {
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+ priority: 7,
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+ title: 'Shipping Cost',
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+ shortTitle: 'Shipping Cost',
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+ description: 'Shipping costs from cost configuration.',
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+ sumPrefix: '$',
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+ sumSuffix: '',
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+ avgPrefix: '$',
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+ avgSuffix: '',
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+ icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
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+ measure: measures_js_1.MEASURE.ORDERS_SHIPPING_COST,
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+ category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
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+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_COST_BREAKDOWN,
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+ valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
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+ decimalPlaces: 2,
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+ useCompactNotation: true,
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+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
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+ tooltip: 'Total shipping costs based on configured shipping cost rules.',
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+ },
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+ [measures_js_1.MEASURE.ORDERS_SHIPPING_COST_PER_ORDER]: {
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+ priority: 8,
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+ title: 'Shipping Cost Per Order',
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+ shortTitle: 'Ship Cost/Order',
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+ description: 'Average shipping cost per order.',
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+ sumPrefix: '$',
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+ sumSuffix: '',
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+ avgPrefix: '$',
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+ avgSuffix: '',
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+ icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
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+ measure: measures_js_1.MEASURE.ORDERS_SHIPPING_COST_PER_ORDER,
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+ category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
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+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_COST_BREAKDOWN,
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+ valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
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+ decimalPlaces: 2,
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+ useCompactNotation: false,
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+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
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+ tooltip: 'Average shipping cost per order.',
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+ formulaDisplay: 'Shipping Cost ÷ Order Count',
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+ formula: 'shipping_cost / order_count',
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+ },
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+ [measures_js_1.MEASURE.ORDERS_SHIPPING_COST_PERCENT]: {
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+ priority: 9,
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+ title: 'Shipping Cost %',
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+ shortTitle: 'Ship Cost %',
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+ description: 'Shipping cost as percentage of net revenue.',
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+ sumPrefix: '',
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+ sumSuffix: '%',
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+ avgPrefix: '',
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+ avgSuffix: '%',
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+ icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
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+ measure: measures_js_1.MEASURE.ORDERS_SHIPPING_COST_PERCENT,
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+ category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
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+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_COST_BREAKDOWN,
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+ valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
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+ decimalPlaces: 2,
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+ useCompactNotation: false,
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+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
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+ tooltip: 'Shipping cost as a percentage of net revenue.',
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+ formulaDisplay: 'Shipping Cost ÷ Net Revenue × 100',
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+ formula: 'shipping_cost / net_revenue * 100',
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+ },
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+ [measures_js_1.MEASURE.ORDERS_OTHER_COST]: {
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+ priority: 10,
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+ title: 'Other Cost',
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+ shortTitle: 'Other',
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+ description: 'Other variable order costs (per-order, per-line-item, percentage-based).',
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+ sumPrefix: '$',
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+ sumSuffix: '',
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+ avgPrefix: '$',
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+ avgSuffix: '',
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+ icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
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+ measure: measures_js_1.MEASURE.ORDERS_OTHER_COST,
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+ category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
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+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_COST_BREAKDOWN,
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+ valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
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+ decimalPlaces: 2,
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+ useCompactNotation: true,
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+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
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+ tooltip: 'Other variable order costs including per-order fees, per-line-item fees, and percentage-based costs.',
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+ },
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+ [measures_js_1.MEASURE.ORDERS_OTHER_COST_PER_ORDER]: {
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+ priority: 11,
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+ title: 'Other Cost Per Order',
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+ shortTitle: 'Other/Order',
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+ description: 'Average other cost per order.',
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+ sumPrefix: '$',
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+ sumSuffix: '',
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+ avgPrefix: '$',
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+ avgSuffix: '',
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+ icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
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+ measure: measures_js_1.MEASURE.ORDERS_OTHER_COST_PER_ORDER,
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+ category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
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+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_COST_BREAKDOWN,
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+ valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
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+ decimalPlaces: 2,
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+ useCompactNotation: false,
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+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
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+ tooltip: 'Average other variable cost per order.',
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+ formulaDisplay: 'Other Cost ÷ Order Count',
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+ formula: 'other_cost / order_count',
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+ },
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+ [measures_js_1.MEASURE.ORDERS_OTHER_COST_PERCENT]: {
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+ priority: 12,
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+ title: 'Other Cost %',
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+ shortTitle: 'Other %',
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+ description: 'Other cost as percentage of net revenue.',
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+ sumPrefix: '',
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+ sumSuffix: '%',
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+ avgPrefix: '',
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+ avgSuffix: '%',
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+ icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
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+ measure: measures_js_1.MEASURE.ORDERS_OTHER_COST_PERCENT,
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+ category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
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+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_COST_BREAKDOWN,
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+ valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
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+ decimalPlaces: 2,
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+ useCompactNotation: false,
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+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
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+ tooltip: 'Other variable cost as a percentage of net revenue.',
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+ formulaDisplay: 'Other Cost ÷ Net Revenue × 100',
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+ formula: 'other_cost / net_revenue * 100',
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+ },
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+ [measures_js_1.MEASURE.ORDERS_VARIABLE_COSTS]: {
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+ priority: 13,
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+ title: 'Variable Costs',
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+ shortTitle: 'Variable',
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+ description: 'Total variable order costs (handling + gateway + shipping + other).',
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+ sumPrefix: '$',
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+ sumSuffix: '',
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+ avgPrefix: '$',
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+ avgSuffix: '',
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+ icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
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+ measure: measures_js_1.MEASURE.ORDERS_VARIABLE_COSTS,
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+ category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
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+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_COST_BREAKDOWN,
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+ valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
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+ decimalPlaces: 2,
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+ useCompactNotation: true,
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+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
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+ tooltip: 'Total variable order costs including handling, gateway fees, shipping costs, and other fees. Deducted from CM1 to calculate CM2.',
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+ formulaDisplay: 'Handling + Gateway + Shipping + Other',
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+ formula: 'handling_cost + gateway_cost + shipping_cost + other_cost',
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+ },
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+ [measures_js_1.MEASURE.ORDERS_VARIABLE_COSTS_PER_ORDER]: {
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+ priority: 14,
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+ title: 'Variable Costs Per Order',
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+ shortTitle: 'Variable/Order',
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+ description: 'Average variable costs per order.',
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+ sumPrefix: '$',
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+ sumSuffix: '',
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+ avgPrefix: '$',
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+ avgSuffix: '',
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+ icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
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+ measure: measures_js_1.MEASURE.ORDERS_VARIABLE_COSTS_PER_ORDER,
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+ category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
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+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_COST_BREAKDOWN,
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+ valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
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+ decimalPlaces: 2,
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+ useCompactNotation: false,
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+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
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+ tooltip: 'Average variable costs per order.',
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+ formulaDisplay: 'Variable Costs ÷ Order Count',
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+ formula: 'variable_costs / order_count',
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+ },
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+ [measures_js_1.MEASURE.ORDERS_VARIABLE_COSTS_PERCENT]: {
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+ priority: 15,
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+ title: 'Variable Costs %',
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+ shortTitle: 'Variable %',
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+ description: 'Variable costs as percentage of net revenue.',
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+ sumPrefix: '',
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+ sumSuffix: '%',
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+ avgPrefix: '',
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+ avgSuffix: '%',
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+ icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
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+ measure: measures_js_1.MEASURE.ORDERS_VARIABLE_COSTS_PERCENT,
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+ category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
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+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_COST_BREAKDOWN,
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+ valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
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+ decimalPlaces: 2,
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+ useCompactNotation: false,
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+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
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+ tooltip: 'Variable costs as a percentage of net revenue.',
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+ formulaDisplay: 'Variable Costs ÷ Net Revenue × 100',
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+ formula: 'variable_costs / net_revenue * 100',
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+ },
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  [measures_js_1.MEASURE.ORDERS_REFUND_AMOUNT]: {
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  priority: 1,
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  title: 'Refund Amount',
@@ -1548,7 +1855,7 @@ exports.ORDERS_MEASURES_MAP = {
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  decimalPlaces: 2,
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  useCompactNotation: false,
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  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
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- tooltip: 'Average Contribution Margin 2 per order, after deducting marketing costs. Helps assess marketing efficiency at the order level.',
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+ tooltip: 'Average Contribution Margin 2 per order, after deducting variable costs (handling, gateway, shipping, other).',
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  formulaDisplay: 'CM2 ÷ Order Count',
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  formula: 'cm2 / order_count',
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  },
@@ -1609,7 +1916,7 @@ exports.ORDERS_MEASURES_MAP = {
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  decimalPlaces: 2,
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  useCompactNotation: false,
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  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
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- tooltip: 'Average Contribution Margin 2 per new customer order, after deducting marketing costs.',
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+ tooltip: 'Average Contribution Margin 2 per new customer order, after deducting variable costs.',
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  formulaDisplay: 'NC CM2 ÷ NC Order Count',
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  formula: 'nc_cm2 / nc_order_count',
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  },
@@ -1669,7 +1976,7 @@ exports.ORDERS_MEASURES_MAP = {
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  decimalPlaces: 2,
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  useCompactNotation: false,
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  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
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- tooltip: 'Average Contribution Margin 2 per returning customer order, after deducting marketing costs.',
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+ tooltip: 'Average Contribution Margin 2 per returning customer order, after deducting variable costs.',
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  formulaDisplay: 'RC CM2 ÷ RC Order Count',
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  formula: 'rc_cm2 / rc_order_count',
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  },
@@ -3001,7 +3308,7 @@ exports.ORDERS_MEASURES_MAP = {
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  decimalPlaces: 2,
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  useCompactNotation: false,
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  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
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- tooltip: 'How much contribution margin after marketing (CM2) you earn for every dollar spent on advertising.',
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+ tooltip: 'How much contribution margin after variable costs (CM2) you earn for every dollar spent on advertising.',
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  formulaDisplay: 'CM2 ÷ Total Ad Spend',
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  formula: 'cm2 / spend',
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  },
@@ -3062,7 +3369,7 @@ exports.ORDERS_MEASURES_MAP = {
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  decimalPlaces: 2,
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  useCompactNotation: false,
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  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
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- tooltip: 'New customer contribution margin after marketing (CM2) per dollar spent on advertising.',
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+ tooltip: 'New customer contribution margin after variable costs (CM2) per dollar spent on advertising.',
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  formulaDisplay: 'NC CM2 ÷ Ad Spend',
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  formula: 'nc_cm2 / spend',
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  },
@@ -3122,7 +3429,7 @@ exports.ORDERS_MEASURES_MAP = {
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  decimalPlaces: 2,
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  useCompactNotation: false,
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  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
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- tooltip: 'Returning customer contribution margin after marketing (CM2) per dollar spent on advertising.',
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+ tooltip: 'Returning customer contribution margin after variable costs (CM2) per dollar spent on advertising.',
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  formulaDisplay: 'RC CM2 ÷ Ad Spend',
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  formula: 'rc_cm2 / spend',
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  },
@@ -3363,7 +3670,7 @@ exports.ORDERS_MEASURES_MAP = {
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  decimalPlaces: 2,
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  useCompactNotation: false,
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  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
3366
- tooltip: 'What percentage of your contribution margin after marketing (CM2) is spent on advertising.',
3673
+ tooltip: 'What percentage of your contribution margin after variable costs (CM2) is spent on advertising.',
3367
3674
  formulaDisplay: '(Total Ad Spend ÷ CM2) × 100',
3368
3675
  formula: '(spend / cm2) * 100',
3369
3676
  },
@@ -3424,7 +3731,7 @@ exports.ORDERS_MEASURES_MAP = {
3424
3731
  decimalPlaces: 2,
3425
3732
  useCompactNotation: false,
3426
3733
  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
3427
- tooltip: 'What percentage of new customer contribution margin after marketing (CM2) is spent on advertising.',
3734
+ tooltip: 'What percentage of new customer contribution margin after variable costs (CM2) is spent on advertising.',
3428
3735
  formulaDisplay: '(Ad Spend ÷ NC CM2) × 100',
3429
3736
  formula: '(spend / nc_cm2) * 100',
3430
3737
  },
@@ -3484,7 +3791,7 @@ exports.ORDERS_MEASURES_MAP = {
3484
3791
  decimalPlaces: 2,
3485
3792
  useCompactNotation: false,
3486
3793
  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
3487
- tooltip: 'What percentage of returning customer contribution margin after marketing (CM2) is spent on advertising.',
3794
+ tooltip: 'What percentage of returning customer contribution margin after variable costs (CM2) is spent on advertising.',
3488
3795
  formulaDisplay: '(Ad Spend ÷ RC CM2) × 100',
3489
3796
  formula: '(spend / rc_cm2) * 100',
3490
3797
  },
@@ -3873,7 +4180,7 @@ exports.ORDERS_MEASURES_MAP = {
3873
4180
  hideFromUI: true,
3874
4181
  title: 'Contribution Margin 2',
3875
4182
  shortTitle: 'CM2',
3876
- description: 'CM1 minus shipping, gateway, and variable costs.',
4183
+ description: 'CM1 minus variable costs (handling, gateway, shipping, other).',
3877
4184
  sumPrefix: '$',
3878
4185
  sumSuffix: '',
3879
4186
  avgPrefix: '$',
@@ -3885,9 +4192,9 @@ exports.ORDERS_MEASURES_MAP = {
3885
4192
  decimalPlaces: 2,
3886
4193
  useCompactNotation: true,
3887
4194
  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
3888
- tooltip: 'Profit after deducting fulfillment and variable operating costs.',
3889
- formulaDisplay: '(CM1) − (Shipping) − (Gateway) − (Variable Costs)',
3890
- formula: '(cm1) - (shipping) - (gateway) - (variable_costs)',
4195
+ tooltip: 'Profit after deducting variable order costs (handling, gateway, shipping, other).',
4196
+ formulaDisplay: 'CM1 − Handling − Gateway − Shipping − Other',
4197
+ formula: 'cm1 - handling - gateway - shipping - other',
3891
4198
  },
3892
4199
  [measures_js_1.MEASURE.ORDERS_CM2_PERCENT]: {
3893
4200
  priority: 32,
@@ -3914,7 +4221,7 @@ exports.ORDERS_MEASURES_MAP = {
3914
4221
  priority: 12,
3915
4222
  title: 'New Customer Contribution Margin 2',
3916
4223
  shortTitle: 'NC CM2',
3917
- description: 'New customer CM1 minus shipping, gateway, and variable costs.',
4224
+ description: 'New customer CM1 minus variable costs (handling, gateway, shipping, other).',
3918
4225
  sumPrefix: '$',
3919
4226
  sumSuffix: '',
3920
4227
  avgPrefix: '$',
@@ -3926,9 +4233,9 @@ exports.ORDERS_MEASURES_MAP = {
3926
4233
  decimalPlaces: 2,
3927
4234
  useCompactNotation: true,
3928
4235
  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
3929
- tooltip: 'Profit from new customers after subtracting fulfillment and variable costs.',
3930
- formulaDisplay: '(NC CM1) − (Shipping) − (Gateway) − (Variable Costs)',
3931
- formula: '(nc_cm1) - (nc_shipping) - (nc_gateway) - (nc_variable_costs)',
4236
+ tooltip: 'Profit from new customers after deducting variable order costs (handling, gateway, shipping, other).',
4237
+ formulaDisplay: 'NC CM1 − Handling − Gateway − Shipping − Other',
4238
+ formula: '(nc_cm1) - (nc_handling) - (nc_gateway) - (nc_shipping) - (nc_other)',
3932
4239
  },
3933
4240
  [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_CM2_PERCENT]: {
3934
4241
  priority: 36,
@@ -3954,7 +4261,7 @@ exports.ORDERS_MEASURES_MAP = {
3954
4261
  priority: 22,
3955
4262
  title: 'Returning Customer Contribution Margin 2',
3956
4263
  shortTitle: 'RC CM2',
3957
- description: 'Returning customer CM1 minus shipping, gateway, and variable costs.',
4264
+ description: 'Returning customer CM1 minus variable costs (handling, gateway, shipping, other).',
3958
4265
  sumPrefix: '$',
3959
4266
  sumSuffix: '',
3960
4267
  avgPrefix: '$',
@@ -3966,9 +4273,9 @@ exports.ORDERS_MEASURES_MAP = {
3966
4273
  decimalPlaces: 2,
3967
4274
  useCompactNotation: true,
3968
4275
  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
3969
- tooltip: 'Profit from returning customers after subtracting fulfillment and variable costs.',
3970
- formulaDisplay: '(RC CM1) − (Shipping) − (Gateway) − (Variable Costs)',
3971
- formula: '(rc_cm1) - (rc_shipping) - (rc_gateway) - (rc_variable_costs)',
4276
+ tooltip: 'Profit from returning customers after deducting variable order costs (handling, gateway, shipping, other).',
4277
+ formulaDisplay: 'RC CM1 − Handling − Gateway − Shipping − Other',
4278
+ formula: '(rc_cm1) - (rc_handling) - (rc_gateway) - (rc_shipping) - (rc_other)',
3972
4279
  },
3973
4280
  [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_CM2_PERCENT]: {
3974
4281
  priority: 40,