@adtrackify/at-tracking-event-types 4.57.0 → 4.57.1

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Files changed (21) hide show
  1. package/dist/cjs/types/api/measures/definitions/orders-measure-definitions.js +240 -240
  2. package/dist/cjs/types/api/measures/definitions/orders-measure-definitions.js.map +1 -1
  3. package/dist/cjs/types/api/measures/definitions/tracked-measure-definitions.js +76 -51
  4. package/dist/cjs/types/api/measures/definitions/tracked-measure-definitions.js.map +1 -1
  5. package/dist/cjs/types/api/measures/measure-categories.d.ts +1 -0
  6. package/dist/cjs/types/api/measures/measure-categories.js +1 -0
  7. package/dist/cjs/types/api/measures/measure-categories.js.map +1 -1
  8. package/dist/cjs/types/api/measures/measure-icon.d.ts +2 -1
  9. package/dist/cjs/types/api/measures/measure-icon.js +1 -0
  10. package/dist/cjs/types/api/measures/measure-icon.js.map +1 -1
  11. package/dist/esm/types/api/measures/definitions/orders-measure-definitions.js +241 -241
  12. package/dist/esm/types/api/measures/definitions/orders-measure-definitions.js.map +1 -1
  13. package/dist/esm/types/api/measures/definitions/tracked-measure-definitions.js +76 -51
  14. package/dist/esm/types/api/measures/definitions/tracked-measure-definitions.js.map +1 -1
  15. package/dist/esm/types/api/measures/measure-categories.d.ts +1 -0
  16. package/dist/esm/types/api/measures/measure-categories.js +1 -0
  17. package/dist/esm/types/api/measures/measure-categories.js.map +1 -1
  18. package/dist/esm/types/api/measures/measure-icon.d.ts +2 -1
  19. package/dist/esm/types/api/measures/measure-icon.js +1 -0
  20. package/dist/esm/types/api/measures/measure-icon.js.map +1 -1
  21. package/package.json +1 -1
package/dist/esm/types/api/measures/definitions/orders-measure-definitions.js CHANGED
@@ -2,7 +2,7 @@ import { MEASURE } from '../measures.js';
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  import { MEASURE_CATEGORY, MEASURE_SUBCATEGORY } from '../measure-categories.js';
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  import { MEASURE_ICON } from '../measure-icon.js';
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  import { MeasureValueType } from '../measure-value-type.js';
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- import { LTV_COHORT_APPLICABLE_CONTEXTS, ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS, STANDARD_APPLICABLE_CONTEXTS, } from './measure-applicable-contexts.js';
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+ import { LTV_COHORT_APPLICABLE_CONTEXTS, STANDARD_APPLICABLE_CONTEXTS, } from './measure-applicable-contexts.js';
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  export const ORDERS_MEASURES_MAP = {
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  [MEASURE.ORDERS_COUNT]: {
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  priority: 1,
@@ -76,7 +76,7 @@ export const ORDERS_MEASURES_MAP = {
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  valueType: MeasureValueType.NUMBER,
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  decimalPlaces: 0,
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  useCompactNotation: false,
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- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
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+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
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  shortTitle: 'NC Units',
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  tooltip: 'Total product units purchased by new customers. Useful for understanding acquisition basket size.',
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  },
@@ -95,7 +95,7 @@ export const ORDERS_MEASURES_MAP = {
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  valueType: MeasureValueType.NUMBER,
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  decimalPlaces: 0,
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  useCompactNotation: false,
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- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
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+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
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  shortTitle: 'RC Units',
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  tooltip: 'Total product units purchased by returning customers. Reflects repeat buyer basket size.',
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  },
@@ -115,7 +115,7 @@ export const ORDERS_MEASURES_MAP = {
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  valueType: MeasureValueType.NUMBER,
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  decimalPlaces: 2,
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  useCompactNotation: false,
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- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
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+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
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  tooltip: 'The average number of product units included in each order. Higher values indicate larger basket sizes.',
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  formulaDisplay: 'Units Sold ÷ Order Count',
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  formula: 'units_sold / order_count',
@@ -135,7 +135,7 @@ export const ORDERS_MEASURES_MAP = {
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  valueType: MeasureValueType.NUMBER,
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  decimalPlaces: 2,
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  useCompactNotation: false,
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- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
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+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
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  shortTitle: 'NC Units/Order',
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  tooltip: 'Average number of units per order for new customers. Compare to returning customers to gauge first-time buyer behavior.',
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  formulaDisplay: 'NC Units Sold ÷ NC Order Count',
@@ -156,7 +156,7 @@ export const ORDERS_MEASURES_MAP = {
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  valueType: MeasureValueType.NUMBER,
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  decimalPlaces: 2,
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  useCompactNotation: false,
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- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
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+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
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  shortTitle: 'RC Units/Order',
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  tooltip: 'Average number of units per order for returning customers. Higher values than new customers suggest loyalty-driven upsell.',
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  formulaDisplay: 'RC Units Sold ÷ RC Order Count',
@@ -555,7 +555,7 @@ export const ORDERS_MEASURES_MAP = {
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  valueType: MeasureValueType.CURRENCY,
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  decimalPlaces: 2,
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  useCompactNotation: true,
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- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
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+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
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  tooltip: 'Cost of goods sold for orders placed by new customers. Used to calculate new customer gross margin.',
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  },
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  [MEASURE.ORDERS_RETURNING_CUSTOMER_COGS]: {
@@ -574,7 +574,7 @@ export const ORDERS_MEASURES_MAP = {
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  valueType: MeasureValueType.CURRENCY,
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  decimalPlaces: 2,
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  useCompactNotation: true,
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- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
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+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
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  tooltip: 'Cost of goods sold for orders placed by returning customers. Used to calculate repeat-buyer gross margin.',
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  },
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  [MEASURE.ORDERS_COGS_PER_ORDER]: {
@@ -592,7 +592,7 @@ export const ORDERS_MEASURES_MAP = {
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  valueType: MeasureValueType.CURRENCY,
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  decimalPlaces: 2,
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  useCompactNotation: false,
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- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
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+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
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  tooltip: 'Average product cost per order. Useful for understanding the cost structure of a typical order.',
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  formulaDisplay: 'COGS ÷ Order Count',
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  formula: 'cogs / order_count',
@@ -612,7 +612,7 @@ export const ORDERS_MEASURES_MAP = {
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  valueType: MeasureValueType.CURRENCY,
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  decimalPlaces: 2,
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  useCompactNotation: false,
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- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
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+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
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  shortTitle: 'NC COGS/Order',
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  tooltip: 'Average product cost per new customer order. Compare to returning customers to assess cost mix differences.',
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  formulaDisplay: 'NC COGS ÷ NC Order Count',
@@ -633,7 +633,7 @@ export const ORDERS_MEASURES_MAP = {
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  valueType: MeasureValueType.CURRENCY,
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  decimalPlaces: 2,
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  useCompactNotation: false,
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- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
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+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
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  shortTitle: 'RC COGS/Order',
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  tooltip: 'Average product cost per returning customer order.',
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  formulaDisplay: 'RC COGS ÷ RC Order Count',
@@ -672,7 +672,7 @@ export const ORDERS_MEASURES_MAP = {
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  valueType: MeasureValueType.NUMBER,
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  decimalPlaces: 0,
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  useCompactNotation: false,
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- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
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+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
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  tooltip: 'The number of orders that had a refund issued. Use with Refund Rate to understand the scale of returns.',
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  },
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  [MEASURE.ORDERS_REFUND_PERCENT]: {
@@ -690,7 +690,7 @@ export const ORDERS_MEASURES_MAP = {
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  valueType: MeasureValueType.PERCENTAGE,
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  decimalPlaces: 2,
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  useCompactNotation: false,
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- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
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+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
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  tooltip: 'The share of orders that resulted in a refund. Elevated refund rates can indicate product quality, sizing, or expectation issues.',
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  formulaDisplay: 'Refund Count ÷ Order Count × 100',
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  formula: 'refund_count / order_count * 100',
@@ -710,7 +710,7 @@ export const ORDERS_MEASURES_MAP = {
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  valueType: MeasureValueType.CURRENCY,
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  decimalPlaces: 2,
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  useCompactNotation: false,
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- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
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+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
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  shortTitle: 'Refund/Order',
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  tooltip: 'Average refund dollar amount per order placed. Useful for modeling the true realized revenue per order.',
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  formulaDisplay: 'Total Refunds ÷ Order Count',
@@ -731,7 +731,7 @@ export const ORDERS_MEASURES_MAP = {
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  valueType: MeasureValueType.CURRENCY,
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  decimalPlaces: 2,
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  useCompactNotation: true,
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- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
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+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
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  shortTitle: 'NC Refunds',
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  tooltip: 'The total dollar amount refunded to new customers. High values may indicate product/expectation issues with first-time buyers.',
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  },
@@ -750,7 +750,7 @@ export const ORDERS_MEASURES_MAP = {
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  valueType: MeasureValueType.NUMBER,
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  decimalPlaces: 0,
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  useCompactNotation: false,
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- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
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+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
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  shortTitle: 'NC Refund Ct',
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  tooltip: 'The number of new customer orders that had a refund issued.',
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  },
@@ -770,7 +770,7 @@ export const ORDERS_MEASURES_MAP = {
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  valueType: MeasureValueType.PERCENTAGE,
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  decimalPlaces: 2,
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  useCompactNotation: false,
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- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
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+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
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  tooltip: 'The share of new customer orders that resulted in a refund.',
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  formulaDisplay: 'NC Refund Count ÷ NC Order Count × 100',
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  formula: 'nc_refund_count / nc_order_count * 100',
@@ -790,7 +790,7 @@ export const ORDERS_MEASURES_MAP = {
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  valueType: MeasureValueType.CURRENCY,
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  decimalPlaces: 2,
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  useCompactNotation: false,
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- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
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+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
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  shortTitle: 'NC Ref/Ord',
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  tooltip: 'Average refund dollar amount per new customer order placed.',
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  formulaDisplay: 'NC Refunds ÷ NC Order Count',
@@ -811,7 +811,7 @@ export const ORDERS_MEASURES_MAP = {
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  valueType: MeasureValueType.CURRENCY,
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  decimalPlaces: 2,
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  useCompactNotation: true,
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- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
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+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
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  shortTitle: 'RC Refunds',
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  tooltip: 'The total dollar amount refunded to returning customers. High values may indicate quality issues affecting repeat buyers.',
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  },
@@ -830,7 +830,7 @@ export const ORDERS_MEASURES_MAP = {
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  valueType: MeasureValueType.NUMBER,
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  decimalPlaces: 0,
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  useCompactNotation: false,
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- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
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+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
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  shortTitle: 'RC Refund Ct',
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  tooltip: 'The number of returning customer orders that had a refund issued.',
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  },
@@ -850,7 +850,7 @@ export const ORDERS_MEASURES_MAP = {
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  valueType: MeasureValueType.PERCENTAGE,
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  decimalPlaces: 2,
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  useCompactNotation: false,
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- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
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+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
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  tooltip: 'The share of returning customer orders that resulted in a refund.',
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  formulaDisplay: 'RC Refund Count ÷ RC Order Count × 100',
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  formula: 'rc_refund_count / rc_order_count * 100',
@@ -870,7 +870,7 @@ export const ORDERS_MEASURES_MAP = {
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  valueType: MeasureValueType.CURRENCY,
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  decimalPlaces: 2,
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  useCompactNotation: false,
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- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
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+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
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  shortTitle: 'RC Ref/Ord',
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  tooltip: 'Average refund dollar amount per returning customer order placed.',
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  formulaDisplay: 'RC Refunds ÷ RC Order Count',
@@ -909,7 +909,7 @@ export const ORDERS_MEASURES_MAP = {
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  valueType: MeasureValueType.PERCENTAGE,
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  decimalPlaces: 2,
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  useCompactNotation: false,
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- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
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+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
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  tooltip: 'Discounts as a share of gross revenue. A high discount rate erodes margin and may indicate over-reliance on promotions.',
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  formulaDisplay: 'Discounts ÷ Gross Revenue × 100',
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  formula: 'discounts / gross_revenue * 100',
@@ -929,7 +929,7 @@ export const ORDERS_MEASURES_MAP = {
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  valueType: MeasureValueType.CURRENCY,
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  decimalPlaces: 2,
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  useCompactNotation: false,
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- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
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+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
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  shortTitle: 'Discount/Order',
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  tooltip: 'Average discount dollar value applied per order. Useful for understanding how much revenue is being given away per transaction.',
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  formulaDisplay: 'Total Discounts ÷ Order Count',
@@ -951,7 +951,7 @@ export const ORDERS_MEASURES_MAP = {
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  valueType: MeasureValueType.CURRENCY,
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  decimalPlaces: 2,
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  useCompactNotation: true,
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- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
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+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
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  tooltip: 'Total dollar value of discounts applied to new customer orders.',
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  },
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  [MEASURE.ORDERS_NEW_CUSTOMER_DISCOUNT_PERCENT]: {
@@ -970,7 +970,7 @@ export const ORDERS_MEASURES_MAP = {
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  valueType: MeasureValueType.PERCENTAGE,
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  decimalPlaces: 2,
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  useCompactNotation: false,
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- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
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+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
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  tooltip: 'New customer discounts as a percentage of new customer gross revenue.',
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  formulaDisplay: 'NC Discounts ÷ NC Gross Revenue × 100',
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  formula: 'nc_discounts / nc_gross_revenue * 100',
@@ -991,7 +991,7 @@ export const ORDERS_MEASURES_MAP = {
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  valueType: MeasureValueType.CURRENCY,
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  decimalPlaces: 2,
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  useCompactNotation: false,
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- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
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+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
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  tooltip: 'Average discount dollar value applied per new customer order.',
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  formulaDisplay: 'NC Discounts ÷ NC Order Count',
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  formula: 'nc_discounts / nc_order_count',
@@ -1012,7 +1012,7 @@ export const ORDERS_MEASURES_MAP = {
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  valueType: MeasureValueType.CURRENCY,
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  decimalPlaces: 2,
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  useCompactNotation: true,
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- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
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+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
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  tooltip: 'Total dollar value of discounts applied to returning customer orders.',
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  },
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  [MEASURE.ORDERS_RETURNING_CUSTOMER_DISCOUNT_PERCENT]: {
@@ -1031,7 +1031,7 @@ export const ORDERS_MEASURES_MAP = {
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  valueType: MeasureValueType.PERCENTAGE,
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  decimalPlaces: 2,
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  useCompactNotation: false,
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- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
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+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
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  tooltip: 'Returning customer discounts as a percentage of returning customer gross revenue.',
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  formulaDisplay: 'RC Discounts ÷ RC Gross Revenue × 100',
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  formula: 'rc_discounts / rc_gross_revenue * 100',
@@ -1052,7 +1052,7 @@ export const ORDERS_MEASURES_MAP = {
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  valueType: MeasureValueType.CURRENCY,
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  decimalPlaces: 2,
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  useCompactNotation: false,
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- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
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+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
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  tooltip: 'Average discount dollar value applied per returning customer order.',
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  formulaDisplay: 'RC Discounts ÷ RC Order Count',
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  formula: 'rc_discounts / rc_order_count',
@@ -1091,7 +1091,7 @@ export const ORDERS_MEASURES_MAP = {
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  valueType: MeasureValueType.PERCENTAGE,
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  decimalPlaces: 2,
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  useCompactNotation: false,
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- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
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+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
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  tooltip: 'Shipping revenue as a share of total revenue. A declining rate may indicate free shipping promotions affecting margins.',
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  formulaDisplay: 'Shipping ÷ Total Revenue × 100',
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  formula: 'shipping / total_revenue * 100',
@@ -1111,7 +1111,7 @@ export const ORDERS_MEASURES_MAP = {
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  valueType: MeasureValueType.CURRENCY,
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  decimalPlaces: 2,
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  useCompactNotation: false,
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- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
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+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
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  shortTitle: 'Shipping/Order',
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  tooltip: 'Average shipping fee collected per order.',
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  formulaDisplay: 'Total Shipping ÷ Order Count',
@@ -1133,7 +1133,7 @@ export const ORDERS_MEASURES_MAP = {
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  valueType: MeasureValueType.CURRENCY,
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  decimalPlaces: 2,
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  useCompactNotation: true,
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- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
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+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
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  tooltip: 'Total shipping fees collected from new customer orders.',
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  },
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  [MEASURE.ORDERS_NEW_CUSTOMER_SHIPPING_PERCENT]: {
@@ -1152,7 +1152,7 @@ export const ORDERS_MEASURES_MAP = {
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  valueType: MeasureValueType.PERCENTAGE,
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  decimalPlaces: 2,
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  useCompactNotation: false,
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- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
1155
+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
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  tooltip: 'New customer shipping revenue as a percentage of new customer total revenue.',
1157
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  formulaDisplay: 'NC Shipping ÷ NC Total Revenue × 100',
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  formula: 'nc_shipping / nc_total_revenue * 100',
@@ -1173,7 +1173,7 @@ export const ORDERS_MEASURES_MAP = {
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  valueType: MeasureValueType.CURRENCY,
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  decimalPlaces: 2,
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  useCompactNotation: false,
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- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
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+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
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  tooltip: 'Average shipping fee collected per new customer order.',
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  formulaDisplay: 'NC Shipping ÷ NC Order Count',
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  formula: 'nc_shipping / nc_order_count',
@@ -1194,7 +1194,7 @@ export const ORDERS_MEASURES_MAP = {
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  valueType: MeasureValueType.CURRENCY,
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  decimalPlaces: 2,
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  useCompactNotation: true,
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- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
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+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
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  tooltip: 'Total shipping fees collected from returning customer orders.',
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  },
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  [MEASURE.ORDERS_RETURNING_CUSTOMER_SHIPPING_PERCENT]: {
@@ -1213,7 +1213,7 @@ export const ORDERS_MEASURES_MAP = {
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  valueType: MeasureValueType.PERCENTAGE,
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  decimalPlaces: 2,
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  useCompactNotation: false,
1216
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
1216
+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
1217
1217
  tooltip: 'Returning customer shipping revenue as a percentage of returning customer total revenue.',
1218
1218
  formulaDisplay: 'RC Shipping ÷ RC Total Revenue × 100',
1219
1219
  formula: 'rc_shipping / rc_total_revenue * 100',
@@ -1234,7 +1234,7 @@ export const ORDERS_MEASURES_MAP = {
1234
1234
  valueType: MeasureValueType.CURRENCY,
1235
1235
  decimalPlaces: 2,
1236
1236
  useCompactNotation: false,
1237
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
1237
+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
1238
1238
  tooltip: 'Average shipping fee collected per returning customer order.',
1239
1239
  formulaDisplay: 'RC Shipping ÷ RC Order Count',
1240
1240
  formula: 'rc_shipping / rc_order_count',
@@ -1273,7 +1273,7 @@ export const ORDERS_MEASURES_MAP = {
1273
1273
  valueType: MeasureValueType.PERCENTAGE,
1274
1274
  decimalPlaces: 2,
1275
1275
  useCompactNotation: false,
1276
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
1276
+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
1277
1277
  tooltip: 'Tax collected as a share of total revenue. Useful for estimating effective tax burden across markets.',
1278
1278
  formulaDisplay: 'Tax ÷ Total Revenue × 100',
1279
1279
  formula: 'tax / total_revenue * 100',
@@ -1293,7 +1293,7 @@ export const ORDERS_MEASURES_MAP = {
1293
1293
  valueType: MeasureValueType.CURRENCY,
1294
1294
  decimalPlaces: 2,
1295
1295
  useCompactNotation: false,
1296
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
1296
+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
1297
1297
  tooltip: 'Average tax amount collected per order.',
1298
1298
  formulaDisplay: 'Total Tax ÷ Order Count',
1299
1299
  formula: 'total_tax / order_count',
@@ -1314,7 +1314,7 @@ export const ORDERS_MEASURES_MAP = {
1314
1314
  valueType: MeasureValueType.CURRENCY,
1315
1315
  decimalPlaces: 2,
1316
1316
  useCompactNotation: true,
1317
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
1317
+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
1318
1318
  tooltip: 'Total tax collected from new customer orders.',
1319
1319
  },
1320
1320
  [MEASURE.ORDERS_NEW_CUSTOMER_TAX_PERCENT]: {
@@ -1333,7 +1333,7 @@ export const ORDERS_MEASURES_MAP = {
1333
1333
  valueType: MeasureValueType.PERCENTAGE,
1334
1334
  decimalPlaces: 2,
1335
1335
  useCompactNotation: false,
1336
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
1336
+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
1337
1337
  tooltip: 'New customer tax as a percentage of new customer total revenue.',
1338
1338
  formulaDisplay: 'NC Tax ÷ NC Total Revenue × 100',
1339
1339
  formula: 'nc_tax / nc_total_revenue * 100',
@@ -1354,7 +1354,7 @@ export const ORDERS_MEASURES_MAP = {
1354
1354
  valueType: MeasureValueType.CURRENCY,
1355
1355
  decimalPlaces: 2,
1356
1356
  useCompactNotation: false,
1357
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
1357
+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
1358
1358
  tooltip: 'Average tax amount collected per new customer order.',
1359
1359
  formulaDisplay: 'NC Tax ÷ NC Order Count',
1360
1360
  formula: 'nc_tax / nc_order_count',
@@ -1375,7 +1375,7 @@ export const ORDERS_MEASURES_MAP = {
1375
1375
  valueType: MeasureValueType.CURRENCY,
1376
1376
  decimalPlaces: 2,
1377
1377
  useCompactNotation: true,
1378
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
1378
+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
1379
1379
  tooltip: 'Total tax collected from returning customer orders.',
1380
1380
  },
1381
1381
  [MEASURE.ORDERS_RETURNING_CUSTOMER_TAX_PERCENT]: {
@@ -1394,7 +1394,7 @@ export const ORDERS_MEASURES_MAP = {
1394
1394
  valueType: MeasureValueType.PERCENTAGE,
1395
1395
  decimalPlaces: 2,
1396
1396
  useCompactNotation: false,
1397
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
1397
+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
1398
1398
  tooltip: 'Returning customer tax as a percentage of returning customer total revenue.',
1399
1399
  formulaDisplay: 'RC Tax ÷ RC Total Revenue × 100',
1400
1400
  formula: 'rc_tax / rc_total_revenue * 100',
@@ -1415,7 +1415,7 @@ export const ORDERS_MEASURES_MAP = {
1415
1415
  valueType: MeasureValueType.CURRENCY,
1416
1416
  decimalPlaces: 2,
1417
1417
  useCompactNotation: false,
1418
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
1418
+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
1419
1419
  tooltip: 'Average tax amount collected per returning customer order.',
1420
1420
  formulaDisplay: 'RC Tax ÷ RC Order Count',
1421
1421
  formula: 'rc_tax / rc_order_count',
@@ -1471,14 +1471,14 @@ export const ORDERS_MEASURES_MAP = {
1471
1471
  sumSuffix: '',
1472
1472
  avgPrefix: '$',
1473
1473
  avgSuffix: '',
1474
- icon: MEASURE_ICON.SHOPIFY,
1474
+ icon: MEASURE_ICON.CHANNEL,
1475
1475
  measure: MEASURE.ORDERS_CM1_PER_ORDER,
1476
1476
  category: MEASURE_CATEGORY.ORDERS,
1477
1477
  subcategory: MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
1478
1478
  valueType: MeasureValueType.CURRENCY,
1479
1479
  decimalPlaces: 2,
1480
1480
  useCompactNotation: false,
1481
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
1481
+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
1482
1482
  tooltip: 'CM1 Per Order is the conservative gross margin per order using Net Revenue minus Effective COGS.',
1483
1483
  formulaDisplay: '(CM1) ÷ (Order Count)',
1484
1484
  formula: '(cm1) / (order_count)',
@@ -1499,7 +1499,7 @@ export const ORDERS_MEASURES_MAP = {
1499
1499
  valueType: MeasureValueType.CURRENCY,
1500
1500
  decimalPlaces: 2,
1501
1501
  useCompactNotation: false,
1502
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
1502
+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
1503
1503
  tooltip: 'NC CM1 Per Order is the conservative gross margin per new customer order.',
1504
1504
  formulaDisplay: '(NC CM1) ÷ (NC Order Count)',
1505
1505
  formula: '(nc_cm1) / (nc_order_count)',
@@ -1520,7 +1520,7 @@ export const ORDERS_MEASURES_MAP = {
1520
1520
  valueType: MeasureValueType.CURRENCY,
1521
1521
  decimalPlaces: 2,
1522
1522
  useCompactNotation: false,
1523
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
1523
+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
1524
1524
  tooltip: 'RC CM1 Per Order is the conservative gross margin per returning customer order.',
1525
1525
  formulaDisplay: '(RC CM1) ÷ (RC Order Count)',
1526
1526
  formula: '(rc_cm1) / (rc_order_count)',
@@ -1534,14 +1534,14 @@ export const ORDERS_MEASURES_MAP = {
1534
1534
  sumSuffix: '',
1535
1535
  avgPrefix: '$',
1536
1536
  avgSuffix: '',
1537
- icon: MEASURE_ICON.SHOPIFY,
1537
+ icon: MEASURE_ICON.CHANNEL,
1538
1538
  measure: MEASURE.ORDERS_CM2_PER_ORDER,
1539
1539
  category: MEASURE_CATEGORY.ORDERS,
1540
1540
  subcategory: MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
1541
1541
  valueType: MeasureValueType.CURRENCY,
1542
1542
  decimalPlaces: 2,
1543
1543
  useCompactNotation: false,
1544
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
1544
+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
1545
1545
  tooltip: 'Average Contribution Margin 2 per order, after deducting marketing costs. Helps assess marketing efficiency at the order level.',
1546
1546
  formulaDisplay: 'CM2 ÷ Order Count',
1547
1547
  formula: 'cm2 / order_count',
@@ -1555,14 +1555,14 @@ export const ORDERS_MEASURES_MAP = {
1555
1555
  sumSuffix: '',
1556
1556
  avgPrefix: '$',
1557
1557
  avgSuffix: '',
1558
- icon: MEASURE_ICON.SHOPIFY,
1558
+ icon: MEASURE_ICON.CHANNEL,
1559
1559
  measure: MEASURE.ORDERS_CM3_PER_ORDER,
1560
1560
  category: MEASURE_CATEGORY.ORDERS,
1561
1561
  subcategory: MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
1562
1562
  valueType: MeasureValueType.CURRENCY,
1563
1563
  decimalPlaces: 2,
1564
1564
  useCompactNotation: false,
1565
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
1565
+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
1566
1566
  tooltip: 'Average Contribution Margin 3 per order, after all layered cost deductions.',
1567
1567
  formulaDisplay: 'CM3 ÷ Order Count',
1568
1568
  formula: 'cm3 / order_count',
@@ -1577,14 +1577,14 @@ export const ORDERS_MEASURES_MAP = {
1577
1577
  sumSuffix: '',
1578
1578
  avgPrefix: '$',
1579
1579
  avgSuffix: '',
1580
- icon: MEASURE_ICON.SHOPIFY,
1580
+ icon: MEASURE_ICON.CHANNEL,
1581
1581
  measure: MEASURE.ORDERS_CM4_PER_ORDER,
1582
1582
  category: MEASURE_CATEGORY.ORDERS,
1583
1583
  subcategory: MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
1584
1584
  valueType: MeasureValueType.CURRENCY,
1585
1585
  decimalPlaces: 2,
1586
1586
  useCompactNotation: false,
1587
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
1587
+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
1588
1588
  tooltip: 'Average Contribution Margin 4 (operating profit) per order, after deducting all costs including fixed costs.',
1589
1589
  formulaDisplay: 'CM4 ÷ Order Count',
1590
1590
  formula: 'cm4 / order_count',
@@ -1605,7 +1605,7 @@ export const ORDERS_MEASURES_MAP = {
1605
1605
  valueType: MeasureValueType.CURRENCY,
1606
1606
  decimalPlaces: 2,
1607
1607
  useCompactNotation: false,
1608
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
1608
+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
1609
1609
  tooltip: 'Average Contribution Margin 2 per new customer order, after deducting marketing costs.',
1610
1610
  formulaDisplay: 'NC CM2 ÷ NC Order Count',
1611
1611
  formula: 'nc_cm2 / nc_order_count',
@@ -1626,7 +1626,7 @@ export const ORDERS_MEASURES_MAP = {
1626
1626
  valueType: MeasureValueType.CURRENCY,
1627
1627
  decimalPlaces: 2,
1628
1628
  useCompactNotation: false,
1629
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
1629
+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
1630
1630
  tooltip: 'Average Contribution Margin 3 per new customer order, after all layered cost deductions.',
1631
1631
  formulaDisplay: 'NC CM3 ÷ NC Order Count',
1632
1632
  formula: 'nc_cm3 / nc_order_count',
@@ -1647,7 +1647,7 @@ export const ORDERS_MEASURES_MAP = {
1647
1647
  valueType: MeasureValueType.CURRENCY,
1648
1648
  decimalPlaces: 2,
1649
1649
  useCompactNotation: false,
1650
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
1650
+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
1651
1651
  tooltip: 'Average Contribution Margin 4 (operating profit) per new customer order, after deducting all costs including fixed costs.',
1652
1652
  formulaDisplay: 'NC CM4 ÷ NC Order Count',
1653
1653
  formula: 'nc_cm4 / nc_order_count',
@@ -1668,7 +1668,7 @@ export const ORDERS_MEASURES_MAP = {
1668
1668
  valueType: MeasureValueType.CURRENCY,
1669
1669
  decimalPlaces: 2,
1670
1670
  useCompactNotation: false,
1671
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
1671
+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
1672
1672
  tooltip: 'Average Contribution Margin 2 per returning customer order, after deducting marketing costs.',
1673
1673
  formulaDisplay: 'RC CM2 ÷ RC Order Count',
1674
1674
  formula: 'rc_cm2 / rc_order_count',
@@ -1689,7 +1689,7 @@ export const ORDERS_MEASURES_MAP = {
1689
1689
  valueType: MeasureValueType.CURRENCY,
1690
1690
  decimalPlaces: 2,
1691
1691
  useCompactNotation: false,
1692
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
1692
+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
1693
1693
  tooltip: 'Average Contribution Margin 3 per returning customer order, after all layered cost deductions.',
1694
1694
  formulaDisplay: 'RC CM3 ÷ RC Order Count',
1695
1695
  formula: 'rc_cm3 / rc_order_count',
@@ -1710,7 +1710,7 @@ export const ORDERS_MEASURES_MAP = {
1710
1710
  valueType: MeasureValueType.CURRENCY,
1711
1711
  decimalPlaces: 2,
1712
1712
  useCompactNotation: false,
1713
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
1713
+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
1714
1714
  tooltip: 'Average Contribution Margin 4 (operating profit) per returning customer order, after deducting all costs including fixed costs.',
1715
1715
  formulaDisplay: 'RC CM4 ÷ RC Order Count',
1716
1716
  formula: 'rc_cm4 / rc_order_count',
@@ -1730,7 +1730,7 @@ export const ORDERS_MEASURES_MAP = {
1730
1730
  valueType: MeasureValueType.NUMBER,
1731
1731
  decimalPlaces: 2,
1732
1732
  useCompactNotation: false,
1733
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
1733
+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
1734
1734
  shortTitle: 'Avg Orders/Cust',
1735
1735
  tooltip: 'The average number of orders placed per unique customer in the period. Higher values indicate strong repeat purchase behavior.',
1736
1736
  formulaDisplay: 'Order Count ÷ Unique Customers',
@@ -1751,7 +1751,7 @@ export const ORDERS_MEASURES_MAP = {
1751
1751
  valueType: MeasureValueType.NUMBER,
1752
1752
  decimalPlaces: 0,
1753
1753
  useCompactNotation: false,
1754
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
1754
+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
1755
1755
  tooltip: 'The number of distinct customers making their first-ever purchase in the period. Core acquisition metric.',
1756
1756
  },
1757
1757
  [MEASURE.ORDERS_RETURNING_CUSTOMERS]: {
@@ -1769,7 +1769,7 @@ export const ORDERS_MEASURES_MAP = {
1769
1769
  valueType: MeasureValueType.NUMBER,
1770
1770
  decimalPlaces: 0,
1771
1771
  useCompactNotation: false,
1772
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
1772
+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
1773
1773
  shortTitle: 'Ret. Customers',
1774
1774
  tooltip: 'The number of distinct customers who have ordered before and purchased again in the period. Core retention metric.',
1775
1775
  },
@@ -1788,7 +1788,7 @@ export const ORDERS_MEASURES_MAP = {
1788
1788
  valueType: MeasureValueType.PERCENTAGE,
1789
1789
  decimalPlaces: 2,
1790
1790
  useCompactNotation: false,
1791
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
1791
+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
1792
1792
  shortTitle: 'NC Gross Rate',
1793
1793
  tooltip: 'New customer gross revenue as a share of total gross revenue. Shows how much of top-line sales comes from first-time buyers.',
1794
1794
  formulaDisplay: 'NC Gross Revenue ÷ Gross Revenue × 100',
@@ -1809,7 +1809,7 @@ export const ORDERS_MEASURES_MAP = {
1809
1809
  valueType: MeasureValueType.PERCENTAGE,
1810
1810
  decimalPlaces: 2,
1811
1811
  useCompactNotation: false,
1812
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
1812
+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
1813
1813
  shortTitle: 'RC Gross Rate',
1814
1814
  tooltip: 'Returning customer gross revenue as a share of total gross revenue. High values indicate a retention-driven revenue base.',
1815
1815
  formulaDisplay: 'RC Gross Revenue ÷ Gross Revenue × 100',
@@ -1830,7 +1830,7 @@ export const ORDERS_MEASURES_MAP = {
1830
1830
  valueType: MeasureValueType.CURRENCY,
1831
1831
  decimalPlaces: 2,
1832
1832
  useCompactNotation: true,
1833
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
1833
+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
1834
1834
  shortTitle: 'Refund by Date',
1835
1835
  tooltip: 'Refund amounts attributed to the date the refund was issued. Use this to track when refunds actually hit, not when orders were placed.',
1836
1836
  },
@@ -1849,7 +1849,7 @@ export const ORDERS_MEASURES_MAP = {
1849
1849
  valueType: MeasureValueType.CURRENCY,
1850
1850
  decimalPlaces: 2,
1851
1851
  useCompactNotation: true,
1852
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
1852
+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
1853
1853
  shortTitle: 'Refund by Order',
1854
1854
  tooltip: 'Refund amounts attributed to the original order date. Useful for cohort analysis and understanding which order batches had high returns.',
1855
1855
  },
@@ -1868,7 +1868,7 @@ export const ORDERS_MEASURES_MAP = {
1868
1868
  valueType: MeasureValueType.PERCENTAGE,
1869
1869
  decimalPlaces: 2,
1870
1870
  useCompactNotation: false,
1871
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
1871
+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
1872
1872
  shortTitle: 'Refund Gross %',
1873
1873
  tooltip: 'Total refunds as a percentage of gross revenue. Shows what portion of sales value is being returned.',
1874
1874
  formulaDisplay: 'Refunds ÷ Gross Revenue × 100',
@@ -1889,7 +1889,7 @@ export const ORDERS_MEASURES_MAP = {
1889
1889
  valueType: MeasureValueType.PERCENTAGE,
1890
1890
  decimalPlaces: 2,
1891
1891
  useCompactNotation: false,
1892
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
1892
+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
1893
1893
  shortTitle: 'Refund Net %',
1894
1894
  tooltip: 'Total refunds as a percentage of net revenue. A higher rate here vs. gross rate means discounts compound the refund impact.',
1895
1895
  formulaDisplay: 'Refunds ÷ Net Revenue × 100',
@@ -1910,7 +1910,7 @@ export const ORDERS_MEASURES_MAP = {
1910
1910
  valueType: MeasureValueType.NUMBER,
1911
1911
  decimalPlaces: 0,
1912
1912
  useCompactNotation: false,
1913
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
1913
+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
1914
1914
  tooltip: 'The number of orders that had at least one discount applied. Compare to total orders to gauge discount usage frequency.',
1915
1915
  },
1916
1916
  [MEASURE.ORDERS_DISCOUNT_GROSS_RATE]: {
@@ -1928,7 +1928,7 @@ export const ORDERS_MEASURES_MAP = {
1928
1928
  valueType: MeasureValueType.PERCENTAGE,
1929
1929
  decimalPlaces: 2,
1930
1930
  useCompactNotation: false,
1931
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
1931
+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
1932
1932
  shortTitle: 'Disc. Gross Rate',
1933
1933
  tooltip: 'Total discounts as a share of gross revenue. Tracks how aggressively promotional pricing is eroding top-line sales.',
1934
1934
  formulaDisplay: 'Discounts ÷ Gross Revenue × 100',
@@ -1949,7 +1949,7 @@ export const ORDERS_MEASURES_MAP = {
1949
1949
  valueType: MeasureValueType.PERCENTAGE,
1950
1950
  decimalPlaces: 2,
1951
1951
  useCompactNotation: false,
1952
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
1952
+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
1953
1953
  shortTitle: 'NC Disc. Gross',
1954
1954
  tooltip: 'New customer discounts as a share of new customer gross revenue. High rates suggest heavy promotion to drive acquisition.',
1955
1955
  formulaDisplay: 'NC Discounts ÷ NC Gross Revenue × 100',
@@ -1970,7 +1970,7 @@ export const ORDERS_MEASURES_MAP = {
1970
1970
  valueType: MeasureValueType.PERCENTAGE,
1971
1971
  decimalPlaces: 2,
1972
1972
  useCompactNotation: false,
1973
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
1973
+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
1974
1974
  shortTitle: 'RC Disc. Gross',
1975
1975
  tooltip: 'Returning customer discounts as a share of returning customer gross revenue. High rates may indicate loyalty discounts cutting into repeat margins.',
1976
1976
  formulaDisplay: 'RC Discounts ÷ RC Gross Revenue × 100',
@@ -1991,7 +1991,7 @@ export const ORDERS_MEASURES_MAP = {
1991
1991
  valueType: MeasureValueType.PERCENTAGE,
1992
1992
  decimalPlaces: 2,
1993
1993
  useCompactNotation: false,
1994
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
1994
+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
1995
1995
  shortTitle: 'NC Disc. Order %',
1996
1996
  tooltip: 'The share of new customer orders that used a discount code or promotion. High values show how dependent acquisition is on discounting.',
1997
1997
  formulaDisplay: 'NC Discounted Orders ÷ NC Orders × 100',
@@ -2012,7 +2012,7 @@ export const ORDERS_MEASURES_MAP = {
2012
2012
  valueType: MeasureValueType.PERCENTAGE,
2013
2013
  decimalPlaces: 2,
2014
2014
  useCompactNotation: false,
2015
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
2015
+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
2016
2016
  shortTitle: 'RC Disc. Order %',
2017
2017
  tooltip: 'The share of returning customer orders that used a discount. Elevated values may signal discount dependency in retention.',
2018
2018
  formulaDisplay: 'RC Discounted Orders ÷ RC Orders × 100',
@@ -2033,7 +2033,7 @@ export const ORDERS_MEASURES_MAP = {
2033
2033
  valueType: MeasureValueType.CURRENCY,
2034
2034
  decimalPlaces: 2,
2035
2035
  useCompactNotation: true,
2036
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
2036
+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
2037
2037
  shortTitle: 'Refund + Disc.',
2038
2038
  tooltip: 'The combined dollar value of refunds and discounts. Represents the total revenue leakage from gross sales.',
2039
2039
  formulaDisplay: 'Refunds + Discounts',
@@ -2054,7 +2054,7 @@ export const ORDERS_MEASURES_MAP = {
2054
2054
  valueType: MeasureValueType.CURRENCY,
2055
2055
  decimalPlaces: 2,
2056
2056
  useCompactNotation: true,
2057
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
2057
+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
2058
2058
  shortTitle: 'NC Ref+Disc',
2059
2059
  tooltip: 'Combined refunds and discounts for new customer orders. Reflects the total revenue given back from first-time buyer transactions.',
2060
2060
  formulaDisplay: 'NC Refunds + NC Discounts',
@@ -2075,7 +2075,7 @@ export const ORDERS_MEASURES_MAP = {
2075
2075
  valueType: MeasureValueType.CURRENCY,
2076
2076
  decimalPlaces: 2,
2077
2077
  useCompactNotation: true,
2078
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
2078
+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
2079
2079
  shortTitle: 'RC Ref+Disc',
2080
2080
  tooltip: 'Combined refunds and discounts for returning customer orders.',
2081
2081
  formulaDisplay: 'RC Refunds + RC Discounts',
@@ -2096,7 +2096,7 @@ export const ORDERS_MEASURES_MAP = {
2096
2096
  valueType: MeasureValueType.CURRENCY,
2097
2097
  decimalPlaces: 2,
2098
2098
  useCompactNotation: true,
2099
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
2099
+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
2100
2100
  tooltip: 'The order subtotal before shipping and taxes are added. Reflects the product value customers commit to at checkout.',
2101
2101
  },
2102
2102
  [MEASURE.ORDERS_NET_PLUS_SHIPPING]: {
@@ -2114,7 +2114,7 @@ export const ORDERS_MEASURES_MAP = {
2114
2114
  valueType: MeasureValueType.CURRENCY,
2115
2115
  decimalPlaces: 2,
2116
2116
  useCompactNotation: true,
2117
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
2117
+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
2118
2118
  shortTitle: 'Net + Ship.',
2119
2119
  tooltip: 'Net revenue plus shipping collected. Useful for businesses where shipping is a meaningful revenue contributor.',
2120
2120
  formulaDisplay: 'Net Revenue + Shipping',
@@ -2135,7 +2135,7 @@ export const ORDERS_MEASURES_MAP = {
2135
2135
  valueType: MeasureValueType.NUMBER,
2136
2136
  decimalPlaces: 0,
2137
2137
  useCompactNotation: false,
2138
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
2138
+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
2139
2139
  shortTitle: 'Cancellations',
2140
2140
  tooltip: 'The number of orders that were cancelled before fulfillment. High counts may indicate checkout friction or inventory issues.',
2141
2141
  },
@@ -2154,7 +2154,7 @@ export const ORDERS_MEASURES_MAP = {
2154
2154
  valueType: MeasureValueType.CURRENCY,
2155
2155
  decimalPlaces: 2,
2156
2156
  useCompactNotation: true,
2157
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
2157
+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
2158
2158
  shortTitle: 'Cancelled $',
2159
2159
  tooltip: 'The total dollar value of cancelled orders. Represents potential revenue that was lost before fulfillment.',
2160
2160
  },
@@ -2173,7 +2173,7 @@ export const ORDERS_MEASURES_MAP = {
2173
2173
  valueType: MeasureValueType.NUMBER,
2174
2174
  decimalPlaces: 0,
2175
2175
  useCompactNotation: false,
2176
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
2176
+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
2177
2177
  shortTitle: 'NC Cancellations',
2178
2178
  tooltip: 'The number of new customer orders that were cancelled before fulfillment.',
2179
2179
  },
@@ -2192,7 +2192,7 @@ export const ORDERS_MEASURES_MAP = {
2192
2192
  valueType: MeasureValueType.CURRENCY,
2193
2193
  decimalPlaces: 2,
2194
2194
  useCompactNotation: true,
2195
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
2195
+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
2196
2196
  shortTitle: 'NC Cancelled $',
2197
2197
  tooltip: 'The total dollar value of cancelled new customer orders.',
2198
2198
  },
@@ -2211,7 +2211,7 @@ export const ORDERS_MEASURES_MAP = {
2211
2211
  valueType: MeasureValueType.NUMBER,
2212
2212
  decimalPlaces: 0,
2213
2213
  useCompactNotation: false,
2214
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
2214
+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
2215
2215
  shortTitle: 'RC Cancellations',
2216
2216
  tooltip: 'The number of returning customer orders that were cancelled before fulfillment.',
2217
2217
  },
@@ -2230,7 +2230,7 @@ export const ORDERS_MEASURES_MAP = {
2230
2230
  valueType: MeasureValueType.CURRENCY,
2231
2231
  decimalPlaces: 2,
2232
2232
  useCompactNotation: true,
2233
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
2233
+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
2234
2234
  shortTitle: 'RC Cancelled $',
2235
2235
  tooltip: 'The total dollar value of cancelled returning customer orders.',
2236
2236
  },
@@ -2426,7 +2426,7 @@ export const ORDERS_MEASURES_MAP = {
2426
2426
  valueType: MeasureValueType.PERCENTAGE,
2427
2427
  decimalPlaces: 2,
2428
2428
  useCompactNotation: false,
2429
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
2429
+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
2430
2430
  shortTitle: 'COGS/Gross %',
2431
2431
  tooltip: 'Cost of goods as a share of gross revenue. The complement of gross margin rate — COGS % + Gross Margin % = 100%.',
2432
2432
  formulaDisplay: 'COGS ÷ Gross Revenue × 100',
@@ -2447,7 +2447,7 @@ export const ORDERS_MEASURES_MAP = {
2447
2447
  valueType: MeasureValueType.PERCENTAGE,
2448
2448
  decimalPlaces: 2,
2449
2449
  useCompactNotation: false,
2450
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
2450
+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
2451
2451
  shortTitle: 'NC COGS/Gross %',
2452
2452
  tooltip: 'New customer COGS as a share of their gross revenue.',
2453
2453
  formulaDisplay: 'NC COGS ÷ NC Gross Revenue × 100',
@@ -2468,7 +2468,7 @@ export const ORDERS_MEASURES_MAP = {
2468
2468
  valueType: MeasureValueType.PERCENTAGE,
2469
2469
  decimalPlaces: 2,
2470
2470
  useCompactNotation: false,
2471
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
2471
+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
2472
2472
  shortTitle: 'RC COGS/Gross %',
2473
2473
  tooltip: 'Returning customer COGS as a share of their gross revenue.',
2474
2474
  formulaDisplay: 'RC COGS ÷ RC Gross Revenue × 100',
@@ -2489,7 +2489,7 @@ export const ORDERS_MEASURES_MAP = {
2489
2489
  valueType: MeasureValueType.PERCENTAGE,
2490
2490
  decimalPlaces: 2,
2491
2491
  useCompactNotation: false,
2492
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
2492
+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
2493
2493
  shortTitle: 'COGS/Net %',
2494
2494
  tooltip: 'COGS as a share of net revenue. Higher than gross rate because discounts and refunds reduce the denominator.',
2495
2495
  formulaDisplay: 'COGS ÷ Net Revenue × 100',
@@ -2510,7 +2510,7 @@ export const ORDERS_MEASURES_MAP = {
2510
2510
  valueType: MeasureValueType.PERCENTAGE,
2511
2511
  decimalPlaces: 2,
2512
2512
  useCompactNotation: false,
2513
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
2513
+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
2514
2514
  shortTitle: 'NC COGS/Net %',
2515
2515
  tooltip: 'New customer COGS as a share of their net revenue.',
2516
2516
  formulaDisplay: 'NC COGS ÷ NC Net Revenue × 100',
@@ -2531,7 +2531,7 @@ export const ORDERS_MEASURES_MAP = {
2531
2531
  valueType: MeasureValueType.PERCENTAGE,
2532
2532
  decimalPlaces: 2,
2533
2533
  useCompactNotation: false,
2534
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
2534
+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
2535
2535
  shortTitle: 'RC COGS/Net %',
2536
2536
  tooltip: 'Returning customer COGS as a share of their net revenue.',
2537
2537
  formulaDisplay: 'RC COGS ÷ RC Net Revenue × 100',
@@ -2723,7 +2723,7 @@ export const ORDERS_MEASURES_MAP = {
2723
2723
  valueType: MeasureValueType.NUMBER,
2724
2724
  decimalPlaces: 0,
2725
2725
  useCompactNotation: false,
2726
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
2726
+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
2727
2727
  tooltip: 'A ranking of products ordered by revenue contribution. Identifies the highest-impact products for merchandising and ad targeting.',
2728
2728
  },
2729
2729
  [MEASURE.ORDERS_CPA]: {
@@ -2735,14 +2735,14 @@ export const ORDERS_MEASURES_MAP = {
2735
2735
  sumSuffix: '',
2736
2736
  avgPrefix: '$',
2737
2737
  avgSuffix: '',
2738
- icon: MEASURE_ICON.SHOPIFY,
2738
+ icon: MEASURE_ICON.CHANNEL,
2739
2739
  measure: MEASURE.ORDERS_CPA,
2740
2740
  category: MEASURE_CATEGORY.ORDERS,
2741
2741
  subcategory: MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
2742
2742
  valueType: MeasureValueType.CURRENCY,
2743
2743
  decimalPlaces: 2,
2744
2744
  useCompactNotation: true,
2745
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
2745
+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
2746
2746
  tooltip: 'How much you spend on average to acquire each order. Lower is better.',
2747
2747
  formulaDisplay: 'Total Ad Spend ÷ Orders',
2748
2748
  formula: 'spend / orders',
@@ -2756,14 +2756,14 @@ export const ORDERS_MEASURES_MAP = {
2756
2756
  sumSuffix: '',
2757
2757
  avgPrefix: '$',
2758
2758
  avgSuffix: '',
2759
- icon: MEASURE_ICON.SHOPIFY,
2759
+ icon: MEASURE_ICON.CHANNEL,
2760
2760
  measure: MEASURE.ORDERS_NEW_CUSTOMER_CPA,
2761
2761
  category: MEASURE_CATEGORY.ORDERS,
2762
2762
  subcategory: MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
2763
2763
  valueType: MeasureValueType.CURRENCY,
2764
2764
  decimalPlaces: 2,
2765
2765
  useCompactNotation: true,
2766
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
2766
+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
2767
2767
  tooltip: 'How much you spend to acquire each first-time customer order. Critical for understanding customer acquisition efficiency.',
2768
2768
  formulaDisplay: 'Total Ad Spend ÷ New Customer Orders',
2769
2769
  formula: 'spend / new_customer_orders',
@@ -2777,14 +2777,14 @@ export const ORDERS_MEASURES_MAP = {
2777
2777
  sumSuffix: 'x',
2778
2778
  avgPrefix: '',
2779
2779
  avgSuffix: 'x',
2780
- icon: MEASURE_ICON.SHOPIFY,
2780
+ icon: MEASURE_ICON.CHANNEL,
2781
2781
  measure: MEASURE.ORDERS_TOTAL_ROAS,
2782
2782
  category: MEASURE_CATEGORY.ORDERS,
2783
2783
  subcategory: MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
2784
2784
  valueType: MeasureValueType.MULTIPLIER,
2785
2785
  decimalPlaces: 2,
2786
2786
  useCompactNotation: false,
2787
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
2787
+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
2788
2788
  tooltip: 'How much revenue you earn for every dollar spent on advertising. A 3x ROAS means $3 revenue per $1 spent.',
2789
2789
  formulaDisplay: 'Total Order Revenue ÷ Total Ad Spend',
2790
2790
  formula: 'total_revenue / spend',
@@ -2798,14 +2798,14 @@ export const ORDERS_MEASURES_MAP = {
2798
2798
  sumSuffix: 'x',
2799
2799
  avgPrefix: '',
2800
2800
  avgSuffix: 'x',
2801
- icon: MEASURE_ICON.SHOPIFY,
2801
+ icon: MEASURE_ICON.CHANNEL,
2802
2802
  measure: MEASURE.ORDERS_GROSS_ROAS,
2803
2803
  category: MEASURE_CATEGORY.ORDERS,
2804
2804
  subcategory: MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
2805
2805
  valueType: MeasureValueType.MULTIPLIER,
2806
2806
  decimalPlaces: 2,
2807
2807
  useCompactNotation: false,
2808
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
2808
+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
2809
2809
  tooltip: 'Return on ad spend using gross sales (before discounts and refunds are applied).',
2810
2810
  formulaDisplay: 'Gross Order Sales ÷ Total Ad Spend',
2811
2811
  formula: 'gross_sales / spend',
@@ -2819,14 +2819,14 @@ export const ORDERS_MEASURES_MAP = {
2819
2819
  sumSuffix: 'x',
2820
2820
  avgPrefix: '',
2821
2821
  avgSuffix: 'x',
2822
- icon: MEASURE_ICON.SHOPIFY,
2822
+ icon: MEASURE_ICON.CHANNEL,
2823
2823
  measure: MEASURE.ORDERS_NET_ROAS,
2824
2824
  category: MEASURE_CATEGORY.ORDERS,
2825
2825
  subcategory: MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
2826
2826
  valueType: MeasureValueType.MULTIPLIER,
2827
2827
  decimalPlaces: 2,
2828
2828
  useCompactNotation: false,
2829
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
2829
+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
2830
2830
  tooltip: 'Return on ad spend using net sales (after discounts and refunds). Most accurate for true profitability.',
2831
2831
  formulaDisplay: 'Net Order Sales ÷ Total Ad Spend',
2832
2832
  formula: 'net_sales / spend',
@@ -2840,14 +2840,14 @@ export const ORDERS_MEASURES_MAP = {
2840
2840
  sumSuffix: 'x',
2841
2841
  avgPrefix: '',
2842
2842
  avgSuffix: 'x',
2843
- icon: MEASURE_ICON.SHOPIFY,
2843
+ icon: MEASURE_ICON.CHANNEL,
2844
2844
  measure: MEASURE.ORDERS_NEW_CUSTOMER_TOTAL_ROAS,
2845
2845
  category: MEASURE_CATEGORY.ORDERS,
2846
2846
  subcategory: MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
2847
2847
  valueType: MeasureValueType.MULTIPLIER,
2848
2848
  decimalPlaces: 2,
2849
2849
  useCompactNotation: false,
2850
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
2850
+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
2851
2851
  tooltip: 'Revenue from new customer orders per dollar spent on advertising. Key metric for customer acquisition efficiency.',
2852
2852
  formulaDisplay: 'New Customer Order Revenue ÷ Ad Spend',
2853
2853
  formula: 'nc_revenue / spend',
@@ -2861,14 +2861,14 @@ export const ORDERS_MEASURES_MAP = {
2861
2861
  sumSuffix: 'x',
2862
2862
  avgPrefix: '',
2863
2863
  avgSuffix: 'x',
2864
- icon: MEASURE_ICON.SHOPIFY,
2864
+ icon: MEASURE_ICON.CHANNEL,
2865
2865
  measure: MEASURE.ORDERS_NEW_CUSTOMER_GROSS_ROAS,
2866
2866
  category: MEASURE_CATEGORY.ORDERS,
2867
2867
  subcategory: MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
2868
2868
  valueType: MeasureValueType.MULTIPLIER,
2869
2869
  decimalPlaces: 2,
2870
2870
  useCompactNotation: false,
2871
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
2871
+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
2872
2872
  tooltip: 'Gross sales from new customer orders per dollar spent on advertising.',
2873
2873
  formulaDisplay: 'NC Gross Order Sales ÷ Ad Spend',
2874
2874
  formula: 'nc_gross_sales / spend',
@@ -2882,14 +2882,14 @@ export const ORDERS_MEASURES_MAP = {
2882
2882
  sumSuffix: 'x',
2883
2883
  avgPrefix: '',
2884
2884
  avgSuffix: 'x',
2885
- icon: MEASURE_ICON.SHOPIFY,
2885
+ icon: MEASURE_ICON.CHANNEL,
2886
2886
  measure: MEASURE.ORDERS_NEW_CUSTOMER_NET_ROAS,
2887
2887
  category: MEASURE_CATEGORY.ORDERS,
2888
2888
  subcategory: MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
2889
2889
  valueType: MeasureValueType.MULTIPLIER,
2890
2890
  decimalPlaces: 2,
2891
2891
  useCompactNotation: false,
2892
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
2892
+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
2893
2893
  tooltip: 'Net sales from new customer orders per dollar spent on advertising. Most accurate for true acquisition profitability.',
2894
2894
  formulaDisplay: 'NC Net Order Sales ÷ Ad Spend',
2895
2895
  formula: 'nc_net_sales / spend',
@@ -2903,14 +2903,14 @@ export const ORDERS_MEASURES_MAP = {
2903
2903
  sumSuffix: '',
2904
2904
  avgPrefix: '$',
2905
2905
  avgSuffix: '',
2906
- icon: MEASURE_ICON.SHOPIFY,
2906
+ icon: MEASURE_ICON.CHANNEL,
2907
2907
  measure: MEASURE.ORDERS_RETURNING_CUSTOMER_CPA,
2908
2908
  category: MEASURE_CATEGORY.ORDERS,
2909
2909
  subcategory: MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
2910
2910
  valueType: MeasureValueType.CURRENCY,
2911
2911
  decimalPlaces: 2,
2912
2912
  useCompactNotation: true,
2913
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
2913
+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
2914
2914
  tooltip: 'How much you spend to acquire each repeat customer order. Useful for measuring retention and remarketing campaign efficiency.',
2915
2915
  formulaDisplay: 'Total Ad Spend ÷ Returning Customer Orders',
2916
2916
  formula: 'spend / returning_customer_orders',
@@ -2924,14 +2924,14 @@ export const ORDERS_MEASURES_MAP = {
2924
2924
  sumSuffix: 'x',
2925
2925
  avgPrefix: '',
2926
2926
  avgSuffix: 'x',
2927
- icon: MEASURE_ICON.SHOPIFY,
2927
+ icon: MEASURE_ICON.CHANNEL,
2928
2928
  measure: MEASURE.ORDERS_RETURNING_CUSTOMER_TOTAL_ROAS,
2929
2929
  category: MEASURE_CATEGORY.ORDERS,
2930
2930
  subcategory: MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
2931
2931
  valueType: MeasureValueType.MULTIPLIER,
2932
2932
  decimalPlaces: 2,
2933
2933
  useCompactNotation: false,
2934
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
2934
+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
2935
2935
  tooltip: 'Revenue from returning customer orders per dollar spent on advertising. Key metric for retention efficiency.',
2936
2936
  formulaDisplay: 'Returning Customer Order Revenue ÷ Ad Spend',
2937
2937
  formula: 'rc_revenue / spend',
@@ -2945,14 +2945,14 @@ export const ORDERS_MEASURES_MAP = {
2945
2945
  sumSuffix: 'x',
2946
2946
  avgPrefix: '',
2947
2947
  avgSuffix: 'x',
2948
- icon: MEASURE_ICON.SHOPIFY,
2948
+ icon: MEASURE_ICON.CHANNEL,
2949
2949
  measure: MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_ROAS,
2950
2950
  category: MEASURE_CATEGORY.ORDERS,
2951
2951
  subcategory: MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
2952
2952
  valueType: MeasureValueType.MULTIPLIER,
2953
2953
  decimalPlaces: 2,
2954
2954
  useCompactNotation: false,
2955
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
2955
+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
2956
2956
  tooltip: 'Gross sales from returning customer orders per dollar spent on advertising.',
2957
2957
  formulaDisplay: 'RC Gross Order Sales ÷ Ad Spend',
2958
2958
  formula: 'rc_gross_sales / spend',
@@ -2966,14 +2966,14 @@ export const ORDERS_MEASURES_MAP = {
2966
2966
  sumSuffix: 'x',
2967
2967
  avgPrefix: '',
2968
2968
  avgSuffix: 'x',
2969
- icon: MEASURE_ICON.SHOPIFY,
2969
+ icon: MEASURE_ICON.CHANNEL,
2970
2970
  measure: MEASURE.ORDERS_RETURNING_CUSTOMER_NET_ROAS,
2971
2971
  category: MEASURE_CATEGORY.ORDERS,
2972
2972
  subcategory: MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
2973
2973
  valueType: MeasureValueType.MULTIPLIER,
2974
2974
  decimalPlaces: 2,
2975
2975
  useCompactNotation: false,
2976
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
2976
+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
2977
2977
  tooltip: 'Net sales from returning customer orders per dollar spent on advertising. Most accurate for true retention profitability.',
2978
2978
  formulaDisplay: 'RC Net Order Sales ÷ Ad Spend',
2979
2979
  formula: 'rc_net_sales / spend',
@@ -2987,14 +2987,14 @@ export const ORDERS_MEASURES_MAP = {
2987
2987
  sumSuffix: 'x',
2988
2988
  avgPrefix: '',
2989
2989
  avgSuffix: 'x',
2990
- icon: MEASURE_ICON.SHOPIFY,
2990
+ icon: MEASURE_ICON.CHANNEL,
2991
2991
  measure: MEASURE.ORDERS_CM1_ROAS,
2992
2992
  category: MEASURE_CATEGORY.ORDERS,
2993
2993
  subcategory: MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
2994
2994
  valueType: MeasureValueType.MULTIPLIER,
2995
2995
  decimalPlaces: 2,
2996
2996
  useCompactNotation: false,
2997
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
2997
+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
2998
2998
  tooltip: 'How much gross margin (CM1) you earn for every dollar spent on advertising.',
2999
2999
  formulaDisplay: 'CM1 ÷ Total Ad Spend',
3000
3000
  formula: 'cm1 / spend',
@@ -3009,14 +3009,14 @@ export const ORDERS_MEASURES_MAP = {
3009
3009
  sumSuffix: 'x',
3010
3010
  avgPrefix: '',
3011
3011
  avgSuffix: 'x',
3012
- icon: MEASURE_ICON.SHOPIFY,
3012
+ icon: MEASURE_ICON.CHANNEL,
3013
3013
  measure: MEASURE.ORDERS_CM2_ROAS,
3014
3014
  category: MEASURE_CATEGORY.ORDERS,
3015
3015
  subcategory: MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
3016
3016
  valueType: MeasureValueType.MULTIPLIER,
3017
3017
  decimalPlaces: 2,
3018
3018
  useCompactNotation: false,
3019
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
3019
+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
3020
3020
  tooltip: 'How much contribution margin after marketing (CM2) you earn for every dollar spent on advertising.',
3021
3021
  formulaDisplay: 'CM2 ÷ Total Ad Spend',
3022
3022
  formula: 'cm2 / spend',
@@ -3031,14 +3031,14 @@ export const ORDERS_MEASURES_MAP = {
3031
3031
  sumSuffix: 'x',
3032
3032
  avgPrefix: '',
3033
3033
  avgSuffix: 'x',
3034
- icon: MEASURE_ICON.SHOPIFY,
3034
+ icon: MEASURE_ICON.CHANNEL,
3035
3035
  measure: MEASURE.ORDERS_CM3_ROAS,
3036
3036
  category: MEASURE_CATEGORY.ORDERS,
3037
3037
  subcategory: MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
3038
3038
  valueType: MeasureValueType.MULTIPLIER,
3039
3039
  decimalPlaces: 2,
3040
3040
  useCompactNotation: false,
3041
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
3041
+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
3042
3042
  tooltip: 'How much contribution margin after all costs (CM3) you earn for every dollar spent on advertising.',
3043
3043
  formulaDisplay: 'CM3 ÷ Total Ad Spend',
3044
3044
  formula: 'cm3 / spend',
@@ -3052,14 +3052,14 @@ export const ORDERS_MEASURES_MAP = {
3052
3052
  sumSuffix: 'x',
3053
3053
  avgPrefix: '',
3054
3054
  avgSuffix: 'x',
3055
- icon: MEASURE_ICON.SHOPIFY,
3055
+ icon: MEASURE_ICON.CHANNEL,
3056
3056
  measure: MEASURE.ORDERS_NEW_CUSTOMER_CM1_ROAS,
3057
3057
  category: MEASURE_CATEGORY.ORDERS,
3058
3058
  subcategory: MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
3059
3059
  valueType: MeasureValueType.MULTIPLIER,
3060
3060
  decimalPlaces: 2,
3061
3061
  useCompactNotation: false,
3062
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
3062
+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
3063
3063
  tooltip: 'New customer gross margin (CM1) per dollar spent on advertising.',
3064
3064
  formulaDisplay: 'NC CM1 ÷ Ad Spend',
3065
3065
  formula: 'nc_cm1 / spend',
@@ -3073,14 +3073,14 @@ export const ORDERS_MEASURES_MAP = {
3073
3073
  sumSuffix: 'x',
3074
3074
  avgPrefix: '',
3075
3075
  avgSuffix: 'x',
3076
- icon: MEASURE_ICON.SHOPIFY,
3076
+ icon: MEASURE_ICON.CHANNEL,
3077
3077
  measure: MEASURE.ORDERS_NEW_CUSTOMER_CM2_ROAS,
3078
3078
  category: MEASURE_CATEGORY.ORDERS,
3079
3079
  subcategory: MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
3080
3080
  valueType: MeasureValueType.MULTIPLIER,
3081
3081
  decimalPlaces: 2,
3082
3082
  useCompactNotation: false,
3083
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
3083
+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
3084
3084
  tooltip: 'New customer contribution margin after marketing (CM2) per dollar spent on advertising.',
3085
3085
  formulaDisplay: 'NC CM2 ÷ Ad Spend',
3086
3086
  formula: 'nc_cm2 / spend',
@@ -3094,14 +3094,14 @@ export const ORDERS_MEASURES_MAP = {
3094
3094
  sumSuffix: 'x',
3095
3095
  avgPrefix: '',
3096
3096
  avgSuffix: 'x',
3097
- icon: MEASURE_ICON.SHOPIFY,
3097
+ icon: MEASURE_ICON.CHANNEL,
3098
3098
  measure: MEASURE.ORDERS_NEW_CUSTOMER_CM3_ROAS,
3099
3099
  category: MEASURE_CATEGORY.ORDERS,
3100
3100
  subcategory: MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
3101
3101
  valueType: MeasureValueType.MULTIPLIER,
3102
3102
  decimalPlaces: 2,
3103
3103
  useCompactNotation: false,
3104
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
3104
+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
3105
3105
  tooltip: 'New customer contribution margin after all costs (CM3) per dollar spent on advertising.',
3106
3106
  formulaDisplay: 'NC CM3 ÷ Ad Spend',
3107
3107
  formula: 'nc_cm3 / spend',
@@ -3115,14 +3115,14 @@ export const ORDERS_MEASURES_MAP = {
3115
3115
  sumSuffix: 'x',
3116
3116
  avgPrefix: '',
3117
3117
  avgSuffix: 'x',
3118
- icon: MEASURE_ICON.SHOPIFY,
3118
+ icon: MEASURE_ICON.CHANNEL,
3119
3119
  measure: MEASURE.ORDERS_RETURNING_CUSTOMER_CM1_ROAS,
3120
3120
  category: MEASURE_CATEGORY.ORDERS,
3121
3121
  subcategory: MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
3122
3122
  valueType: MeasureValueType.MULTIPLIER,
3123
3123
  decimalPlaces: 2,
3124
3124
  useCompactNotation: false,
3125
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
3125
+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
3126
3126
  tooltip: 'Returning customer gross margin (CM1) per dollar spent on advertising.',
3127
3127
  formulaDisplay: 'RC CM1 ÷ Ad Spend',
3128
3128
  formula: 'rc_cm1 / spend',
@@ -3136,14 +3136,14 @@ export const ORDERS_MEASURES_MAP = {
3136
3136
  sumSuffix: 'x',
3137
3137
  avgPrefix: '',
3138
3138
  avgSuffix: 'x',
3139
- icon: MEASURE_ICON.SHOPIFY,
3139
+ icon: MEASURE_ICON.CHANNEL,
3140
3140
  measure: MEASURE.ORDERS_RETURNING_CUSTOMER_CM2_ROAS,
3141
3141
  category: MEASURE_CATEGORY.ORDERS,
3142
3142
  subcategory: MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
3143
3143
  valueType: MeasureValueType.MULTIPLIER,
3144
3144
  decimalPlaces: 2,
3145
3145
  useCompactNotation: false,
3146
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
3146
+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
3147
3147
  tooltip: 'Returning customer contribution margin after marketing (CM2) per dollar spent on advertising.',
3148
3148
  formulaDisplay: 'RC CM2 ÷ Ad Spend',
3149
3149
  formula: 'rc_cm2 / spend',
@@ -3157,14 +3157,14 @@ export const ORDERS_MEASURES_MAP = {
3157
3157
  sumSuffix: 'x',
3158
3158
  avgPrefix: '',
3159
3159
  avgSuffix: 'x',
3160
- icon: MEASURE_ICON.SHOPIFY,
3160
+ icon: MEASURE_ICON.CHANNEL,
3161
3161
  measure: MEASURE.ORDERS_RETURNING_CUSTOMER_CM3_ROAS,
3162
3162
  category: MEASURE_CATEGORY.ORDERS,
3163
3163
  subcategory: MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
3164
3164
  valueType: MeasureValueType.MULTIPLIER,
3165
3165
  decimalPlaces: 2,
3166
3166
  useCompactNotation: false,
3167
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
3167
+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
3168
3168
  tooltip: 'Returning customer contribution margin after all costs (CM3) per dollar spent on advertising.',
3169
3169
  formulaDisplay: 'RC CM3 ÷ Ad Spend',
3170
3170
  formula: 'rc_cm3 / spend',
@@ -3178,14 +3178,14 @@ export const ORDERS_MEASURES_MAP = {
3178
3178
  sumSuffix: '%',
3179
3179
  avgPrefix: '',
3180
3180
  avgSuffix: '%',
3181
- icon: MEASURE_ICON.SHOPIFY,
3181
+ icon: MEASURE_ICON.CHANNEL,
3182
3182
  measure: MEASURE.ORDERS_TOTAL_MER,
3183
3183
  category: MEASURE_CATEGORY.ORDERS,
3184
3184
  subcategory: MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
3185
3185
  valueType: MeasureValueType.PERCENTAGE,
3186
3186
  decimalPlaces: 2,
3187
3187
  useCompactNotation: false,
3188
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
3188
+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
3189
3189
  tooltip: 'What percentage of your order revenue is spent on advertising. Lower is better—it means more revenue per ad dollar.',
3190
3190
  formulaDisplay: '(Total Ad Spend ÷ Total Order Revenue) × 100',
3191
3191
  formula: '(spend / total_revenue) * 100',
@@ -3199,14 +3199,14 @@ export const ORDERS_MEASURES_MAP = {
3199
3199
  sumSuffix: '%',
3200
3200
  avgPrefix: '',
3201
3201
  avgSuffix: '%',
3202
- icon: MEASURE_ICON.SHOPIFY,
3202
+ icon: MEASURE_ICON.CHANNEL,
3203
3203
  measure: MEASURE.ORDERS_GROSS_MER,
3204
3204
  category: MEASURE_CATEGORY.ORDERS,
3205
3205
  subcategory: MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
3206
3206
  valueType: MeasureValueType.PERCENTAGE,
3207
3207
  decimalPlaces: 2,
3208
3208
  useCompactNotation: false,
3209
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
3209
+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
3210
3210
  tooltip: 'What percentage of gross order sales (before discounts and refunds) is spent on advertising.',
3211
3211
  formulaDisplay: '(Total Ad Spend ÷ Gross Order Sales) × 100',
3212
3212
  formula: '(spend / gross_sales) * 100',
@@ -3220,14 +3220,14 @@ export const ORDERS_MEASURES_MAP = {
3220
3220
  sumSuffix: '%',
3221
3221
  avgPrefix: '',
3222
3222
  avgSuffix: '%',
3223
- icon: MEASURE_ICON.SHOPIFY,
3223
+ icon: MEASURE_ICON.CHANNEL,
3224
3224
  measure: MEASURE.ORDERS_NET_MER,
3225
3225
  category: MEASURE_CATEGORY.ORDERS,
3226
3226
  subcategory: MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
3227
3227
  valueType: MeasureValueType.PERCENTAGE,
3228
3228
  decimalPlaces: 2,
3229
3229
  useCompactNotation: false,
3230
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
3230
+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
3231
3231
  tooltip: 'What percentage of net order sales (after discounts and refunds) is spent on advertising.',
3232
3232
  formulaDisplay: '(Total Ad Spend ÷ Net Order Sales) × 100',
3233
3233
  formula: '(spend / net_sales) * 100',
@@ -3241,14 +3241,14 @@ export const ORDERS_MEASURES_MAP = {
3241
3241
  sumSuffix: '%',
3242
3242
  avgPrefix: '',
3243
3243
  avgSuffix: '%',
3244
- icon: MEASURE_ICON.SHOPIFY,
3244
+ icon: MEASURE_ICON.CHANNEL,
3245
3245
  measure: MEASURE.ORDERS_NEW_CUSTOMER_TOTAL_MER,
3246
3246
  category: MEASURE_CATEGORY.ORDERS,
3247
3247
  subcategory: MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
3248
3248
  valueType: MeasureValueType.PERCENTAGE,
3249
3249
  decimalPlaces: 2,
3250
3250
  useCompactNotation: false,
3251
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
3251
+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
3252
3252
  tooltip: 'What percentage of new customer order revenue is spent on advertising. Lower is better.',
3253
3253
  formulaDisplay: '(Ad Spend ÷ NC Order Revenue) × 100',
3254
3254
  formula: '(spend / nc_revenue) * 100',
@@ -3262,14 +3262,14 @@ export const ORDERS_MEASURES_MAP = {
3262
3262
  sumSuffix: '%',
3263
3263
  avgPrefix: '',
3264
3264
  avgSuffix: '%',
3265
- icon: MEASURE_ICON.SHOPIFY,
3265
+ icon: MEASURE_ICON.CHANNEL,
3266
3266
  measure: MEASURE.ORDERS_NEW_CUSTOMER_GROSS_MER,
3267
3267
  category: MEASURE_CATEGORY.ORDERS,
3268
3268
  subcategory: MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
3269
3269
  valueType: MeasureValueType.PERCENTAGE,
3270
3270
  decimalPlaces: 2,
3271
3271
  useCompactNotation: false,
3272
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
3272
+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
3273
3273
  tooltip: 'What percentage of new customer gross order sales is spent on advertising.',
3274
3274
  formulaDisplay: '(Ad Spend ÷ NC Gross Order Sales) × 100',
3275
3275
  formula: '(spend / nc_gross_sales) * 100',
@@ -3283,14 +3283,14 @@ export const ORDERS_MEASURES_MAP = {
3283
3283
  sumSuffix: '%',
3284
3284
  avgPrefix: '',
3285
3285
  avgSuffix: '%',
3286
- icon: MEASURE_ICON.SHOPIFY,
3286
+ icon: MEASURE_ICON.CHANNEL,
3287
3287
  measure: MEASURE.ORDERS_NEW_CUSTOMER_NET_MER,
3288
3288
  category: MEASURE_CATEGORY.ORDERS,
3289
3289
  subcategory: MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
3290
3290
  valueType: MeasureValueType.PERCENTAGE,
3291
3291
  decimalPlaces: 2,
3292
3292
  useCompactNotation: false,
3293
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
3293
+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
3294
3294
  tooltip: 'What percentage of new customer net order sales is spent on advertising.',
3295
3295
  formulaDisplay: '(Ad Spend ÷ NC Net Order Sales) × 100',
3296
3296
  formula: '(spend / nc_net_sales) * 100',
@@ -3304,14 +3304,14 @@ export const ORDERS_MEASURES_MAP = {
3304
3304
  sumSuffix: '%',
3305
3305
  avgPrefix: '',
3306
3306
  avgSuffix: '%',
3307
- icon: MEASURE_ICON.SHOPIFY,
3307
+ icon: MEASURE_ICON.CHANNEL,
3308
3308
  measure: MEASURE.ORDERS_RETURNING_CUSTOMER_TOTAL_MER,
3309
3309
  category: MEASURE_CATEGORY.ORDERS,
3310
3310
  subcategory: MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
3311
3311
  valueType: MeasureValueType.PERCENTAGE,
3312
3312
  decimalPlaces: 2,
3313
3313
  useCompactNotation: false,
3314
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
3314
+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
3315
3315
  tooltip: 'What percentage of returning customer order revenue is spent on advertising. Lower is better.',
3316
3316
  formulaDisplay: '(Ad Spend ÷ RC Order Revenue) × 100',
3317
3317
  formula: '(spend / rc_revenue) * 100',
@@ -3325,14 +3325,14 @@ export const ORDERS_MEASURES_MAP = {
3325
3325
  sumSuffix: '%',
3326
3326
  avgPrefix: '',
3327
3327
  avgSuffix: '%',
3328
- icon: MEASURE_ICON.SHOPIFY,
3328
+ icon: MEASURE_ICON.CHANNEL,
3329
3329
  measure: MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_MER,
3330
3330
  category: MEASURE_CATEGORY.ORDERS,
3331
3331
  subcategory: MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
3332
3332
  valueType: MeasureValueType.PERCENTAGE,
3333
3333
  decimalPlaces: 2,
3334
3334
  useCompactNotation: false,
3335
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
3335
+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
3336
3336
  tooltip: 'What percentage of returning customer gross order sales is spent on advertising.',
3337
3337
  formulaDisplay: '(Ad Spend ÷ RC Gross Order Sales) × 100',
3338
3338
  formula: '(spend / rc_gross_sales) * 100',
@@ -3346,14 +3346,14 @@ export const ORDERS_MEASURES_MAP = {
3346
3346
  sumSuffix: '%',
3347
3347
  avgPrefix: '',
3348
3348
  avgSuffix: '%',
3349
- icon: MEASURE_ICON.SHOPIFY,
3349
+ icon: MEASURE_ICON.CHANNEL,
3350
3350
  measure: MEASURE.ORDERS_RETURNING_CUSTOMER_NET_MER,
3351
3351
  category: MEASURE_CATEGORY.ORDERS,
3352
3352
  subcategory: MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
3353
3353
  valueType: MeasureValueType.PERCENTAGE,
3354
3354
  decimalPlaces: 2,
3355
3355
  useCompactNotation: false,
3356
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
3356
+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
3357
3357
  tooltip: 'What percentage of returning customer net order sales is spent on advertising.',
3358
3358
  formulaDisplay: '(Ad Spend ÷ RC Net Order Sales) × 100',
3359
3359
  formula: '(spend / rc_net_sales) * 100',
@@ -3367,14 +3367,14 @@ export const ORDERS_MEASURES_MAP = {
3367
3367
  sumSuffix: '%',
3368
3368
  avgPrefix: '',
3369
3369
  avgSuffix: '%',
3370
- icon: MEASURE_ICON.SHOPIFY,
3370
+ icon: MEASURE_ICON.CHANNEL,
3371
3371
  measure: MEASURE.ORDERS_CM1_MER,
3372
3372
  category: MEASURE_CATEGORY.ORDERS,
3373
3373
  subcategory: MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
3374
3374
  valueType: MeasureValueType.PERCENTAGE,
3375
3375
  decimalPlaces: 2,
3376
3376
  useCompactNotation: false,
3377
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
3377
+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
3378
3378
  tooltip: 'What percentage of your gross margin (CM1) is spent on advertising. Lower is better.',
3379
3379
  formulaDisplay: '(Total Ad Spend ÷ CM1) × 100',
3380
3380
  formula: '(spend / cm1) * 100',
@@ -3389,14 +3389,14 @@ export const ORDERS_MEASURES_MAP = {
3389
3389
  sumSuffix: '%',
3390
3390
  avgPrefix: '',
3391
3391
  avgSuffix: '%',
3392
- icon: MEASURE_ICON.SHOPIFY,
3392
+ icon: MEASURE_ICON.CHANNEL,
3393
3393
  measure: MEASURE.ORDERS_CM2_MER,
3394
3394
  category: MEASURE_CATEGORY.ORDERS,
3395
3395
  subcategory: MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
3396
3396
  valueType: MeasureValueType.PERCENTAGE,
3397
3397
  decimalPlaces: 2,
3398
3398
  useCompactNotation: false,
3399
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
3399
+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
3400
3400
  tooltip: 'What percentage of your contribution margin after marketing (CM2) is spent on advertising.',
3401
3401
  formulaDisplay: '(Total Ad Spend ÷ CM2) × 100',
3402
3402
  formula: '(spend / cm2) * 100',
@@ -3411,14 +3411,14 @@ export const ORDERS_MEASURES_MAP = {
3411
3411
  sumSuffix: '%',
3412
3412
  avgPrefix: '',
3413
3413
  avgSuffix: '%',
3414
- icon: MEASURE_ICON.SHOPIFY,
3414
+ icon: MEASURE_ICON.CHANNEL,
3415
3415
  measure: MEASURE.ORDERS_CM3_MER,
3416
3416
  category: MEASURE_CATEGORY.ORDERS,
3417
3417
  subcategory: MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
3418
3418
  valueType: MeasureValueType.PERCENTAGE,
3419
3419
  decimalPlaces: 2,
3420
3420
  useCompactNotation: false,
3421
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
3421
+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
3422
3422
  tooltip: 'What percentage of your contribution margin after all costs (CM3) is spent on advertising.',
3423
3423
  formulaDisplay: '(Total Ad Spend ÷ CM3) × 100',
3424
3424
  formula: '(spend / cm3) * 100',
@@ -3432,14 +3432,14 @@ export const ORDERS_MEASURES_MAP = {
3432
3432
  sumSuffix: '%',
3433
3433
  avgPrefix: '',
3434
3434
  avgSuffix: '%',
3435
- icon: MEASURE_ICON.SHOPIFY,
3435
+ icon: MEASURE_ICON.CHANNEL,
3436
3436
  measure: MEASURE.ORDERS_NEW_CUSTOMER_CM1_MER,
3437
3437
  category: MEASURE_CATEGORY.ORDERS,
3438
3438
  subcategory: MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
3439
3439
  valueType: MeasureValueType.PERCENTAGE,
3440
3440
  decimalPlaces: 2,
3441
3441
  useCompactNotation: false,
3442
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
3442
+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
3443
3443
  tooltip: 'What percentage of new customer gross margin (CM1) is spent on advertising.',
3444
3444
  formulaDisplay: '(Ad Spend ÷ NC CM1) × 100',
3445
3445
  formula: '(spend / nc_cm1) * 100',
@@ -3453,14 +3453,14 @@ export const ORDERS_MEASURES_MAP = {
3453
3453
  sumSuffix: '%',
3454
3454
  avgPrefix: '',
3455
3455
  avgSuffix: '%',
3456
- icon: MEASURE_ICON.SHOPIFY,
3456
+ icon: MEASURE_ICON.CHANNEL,
3457
3457
  measure: MEASURE.ORDERS_NEW_CUSTOMER_CM2_MER,
3458
3458
  category: MEASURE_CATEGORY.ORDERS,
3459
3459
  subcategory: MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
3460
3460
  valueType: MeasureValueType.PERCENTAGE,
3461
3461
  decimalPlaces: 2,
3462
3462
  useCompactNotation: false,
3463
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
3463
+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
3464
3464
  tooltip: 'What percentage of new customer contribution margin after marketing (CM2) is spent on advertising.',
3465
3465
  formulaDisplay: '(Ad Spend ÷ NC CM2) × 100',
3466
3466
  formula: '(spend / nc_cm2) * 100',
@@ -3474,14 +3474,14 @@ export const ORDERS_MEASURES_MAP = {
3474
3474
  sumSuffix: '%',
3475
3475
  avgPrefix: '',
3476
3476
  avgSuffix: '%',
3477
- icon: MEASURE_ICON.SHOPIFY,
3477
+ icon: MEASURE_ICON.CHANNEL,
3478
3478
  measure: MEASURE.ORDERS_NEW_CUSTOMER_CM3_MER,
3479
3479
  category: MEASURE_CATEGORY.ORDERS,
3480
3480
  subcategory: MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
3481
3481
  valueType: MeasureValueType.PERCENTAGE,
3482
3482
  decimalPlaces: 2,
3483
3483
  useCompactNotation: false,
3484
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
3484
+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
3485
3485
  tooltip: 'What percentage of new customer contribution margin after all costs (CM3) is spent on advertising.',
3486
3486
  formulaDisplay: '(Ad Spend ÷ NC CM3) × 100',
3487
3487
  formula: '(spend / nc_cm3) * 100',
@@ -3495,14 +3495,14 @@ export const ORDERS_MEASURES_MAP = {
3495
3495
  sumSuffix: '%',
3496
3496
  avgPrefix: '',
3497
3497
  avgSuffix: '%',
3498
- icon: MEASURE_ICON.SHOPIFY,
3498
+ icon: MEASURE_ICON.CHANNEL,
3499
3499
  measure: MEASURE.ORDERS_RETURNING_CUSTOMER_CM1_MER,
3500
3500
  category: MEASURE_CATEGORY.ORDERS,
3501
3501
  subcategory: MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
3502
3502
  valueType: MeasureValueType.PERCENTAGE,
3503
3503
  decimalPlaces: 2,
3504
3504
  useCompactNotation: false,
3505
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
3505
+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
3506
3506
  tooltip: 'What percentage of returning customer gross margin (CM1) is spent on advertising.',
3507
3507
  formulaDisplay: '(Ad Spend ÷ RC CM1) × 100',
3508
3508
  formula: '(spend / rc_cm1) * 100',
@@ -3516,14 +3516,14 @@ export const ORDERS_MEASURES_MAP = {
3516
3516
  sumSuffix: '%',
3517
3517
  avgPrefix: '',
3518
3518
  avgSuffix: '%',
3519
- icon: MEASURE_ICON.SHOPIFY,
3519
+ icon: MEASURE_ICON.CHANNEL,
3520
3520
  measure: MEASURE.ORDERS_RETURNING_CUSTOMER_CM2_MER,
3521
3521
  category: MEASURE_CATEGORY.ORDERS,
3522
3522
  subcategory: MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
3523
3523
  valueType: MeasureValueType.PERCENTAGE,
3524
3524
  decimalPlaces: 2,
3525
3525
  useCompactNotation: false,
3526
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
3526
+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
3527
3527
  tooltip: 'What percentage of returning customer contribution margin after marketing (CM2) is spent on advertising.',
3528
3528
  formulaDisplay: '(Ad Spend ÷ RC CM2) × 100',
3529
3529
  formula: '(spend / rc_cm2) * 100',
@@ -3537,14 +3537,14 @@ export const ORDERS_MEASURES_MAP = {
3537
3537
  sumSuffix: '%',
3538
3538
  avgPrefix: '',
3539
3539
  avgSuffix: '%',
3540
- icon: MEASURE_ICON.SHOPIFY,
3540
+ icon: MEASURE_ICON.CHANNEL,
3541
3541
  measure: MEASURE.ORDERS_RETURNING_CUSTOMER_CM3_MER,
3542
3542
  category: MEASURE_CATEGORY.ORDERS,
3543
3543
  subcategory: MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
3544
3544
  valueType: MeasureValueType.PERCENTAGE,
3545
3545
  decimalPlaces: 2,
3546
3546
  useCompactNotation: false,
3547
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
3547
+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
3548
3548
  tooltip: 'What percentage of returning customer contribution margin after all costs (CM3) is spent on advertising.',
3549
3549
  formulaDisplay: '(Ad Spend ÷ RC CM3) × 100',
3550
3550
  formula: '(spend / rc_cm3) * 100',
@@ -3558,14 +3558,14 @@ export const ORDERS_MEASURES_MAP = {
3558
3558
  sumSuffix: '',
3559
3559
  avgPrefix: '$',
3560
3560
  avgSuffix: '',
3561
- icon: MEASURE_ICON.SHOPIFY,
3561
+ icon: MEASURE_ICON.CHANNEL,
3562
3562
  measure: MEASURE.ORDERS_TOTAL_RAAD,
3563
3563
  category: MEASURE_CATEGORY.ORDERS,
3564
3564
  subcategory: MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
3565
3565
  valueType: MeasureValueType.CURRENCY,
3566
3566
  decimalPlaces: 2,
3567
3567
  useCompactNotation: true,
3568
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
3568
+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
3569
3569
  tooltip: 'Order revenue remaining after subtracting advertising costs. A quick measure of marketing profitability.',
3570
3570
  formulaDisplay: 'Total Order Revenue − Ad Spend',
3571
3571
  formula: 'total_revenue - spend',
@@ -3579,14 +3579,14 @@ export const ORDERS_MEASURES_MAP = {
3579
3579
  sumSuffix: '',
3580
3580
  avgPrefix: '$',
3581
3581
  avgSuffix: '',
3582
- icon: MEASURE_ICON.SHOPIFY,
3582
+ icon: MEASURE_ICON.CHANNEL,
3583
3583
  measure: MEASURE.ORDERS_GROSS_RAAD,
3584
3584
  category: MEASURE_CATEGORY.ORDERS,
3585
3585
  subcategory: MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
3586
3586
  valueType: MeasureValueType.CURRENCY,
3587
3587
  decimalPlaces: 2,
3588
3588
  useCompactNotation: true,
3589
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
3589
+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
3590
3590
  tooltip: 'Gross order sales remaining after subtracting advertising costs.',
3591
3591
  formulaDisplay: 'Gross Order Sales − Ad Spend',
3592
3592
  formula: 'gross_sales - spend',
@@ -3600,14 +3600,14 @@ export const ORDERS_MEASURES_MAP = {
3600
3600
  sumSuffix: '',
3601
3601
  avgPrefix: '$',
3602
3602
  avgSuffix: '',
3603
- icon: MEASURE_ICON.SHOPIFY,
3603
+ icon: MEASURE_ICON.CHANNEL,
3604
3604
  measure: MEASURE.ORDERS_NET_RAAD,
3605
3605
  category: MEASURE_CATEGORY.ORDERS,
3606
3606
  subcategory: MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
3607
3607
  valueType: MeasureValueType.CURRENCY,
3608
3608
  decimalPlaces: 2,
3609
3609
  useCompactNotation: true,
3610
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
3610
+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
3611
3611
  tooltip: 'Net order sales remaining after subtracting advertising costs. Most accurate for true profitability.',
3612
3612
  formulaDisplay: 'Net Order Sales − Ad Spend',
3613
3613
  formula: 'net_sales - spend',
@@ -3621,14 +3621,14 @@ export const ORDERS_MEASURES_MAP = {
3621
3621
  sumSuffix: '%',
3622
3622
  avgPrefix: '',
3623
3623
  avgSuffix: '%',
3624
- icon: MEASURE_ICON.SHOPIFY,
3624
+ icon: MEASURE_ICON.CHANNEL,
3625
3625
  measure: MEASURE.ORDERS_TOTAL_RAAD_PERCENT,
3626
3626
  category: MEASURE_CATEGORY.ORDERS,
3627
3627
  subcategory: MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
3628
3628
  valueType: MeasureValueType.PERCENTAGE,
3629
3629
  decimalPlaces: 2,
3630
3630
  useCompactNotation: false,
3631
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
3631
+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
3632
3632
  tooltip: 'What percentage of your total order revenue remains after ad spend. Higher is better.',
3633
3633
  formulaDisplay: '(RAAD ÷ Total Revenue) × 100',
3634
3634
  formula: '((total_revenue - spend) / total_revenue) * 100',
@@ -3642,14 +3642,14 @@ export const ORDERS_MEASURES_MAP = {
3642
3642
  sumSuffix: '%',
3643
3643
  avgPrefix: '',
3644
3644
  avgSuffix: '%',
3645
- icon: MEASURE_ICON.SHOPIFY,
3645
+ icon: MEASURE_ICON.CHANNEL,
3646
3646
  measure: MEASURE.ORDERS_GROSS_RAAD_PERCENT,
3647
3647
  category: MEASURE_CATEGORY.ORDERS,
3648
3648
  subcategory: MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
3649
3649
  valueType: MeasureValueType.PERCENTAGE,
3650
3650
  decimalPlaces: 2,
3651
3651
  useCompactNotation: false,
3652
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
3652
+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
3653
3653
  tooltip: 'What percentage of your gross order sales remains after ad spend.',
3654
3654
  formulaDisplay: '(RAAD Gross ÷ Gross Sales) × 100',
3655
3655
  formula: '((gross_sales - spend) / gross_sales) * 100',
@@ -3663,14 +3663,14 @@ export const ORDERS_MEASURES_MAP = {
3663
3663
  sumSuffix: '%',
3664
3664
  avgPrefix: '',
3665
3665
  avgSuffix: '%',
3666
- icon: MEASURE_ICON.SHOPIFY,
3666
+ icon: MEASURE_ICON.CHANNEL,
3667
3667
  measure: MEASURE.ORDERS_NET_RAAD_PERCENT,
3668
3668
  category: MEASURE_CATEGORY.ORDERS,
3669
3669
  subcategory: MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
3670
3670
  valueType: MeasureValueType.PERCENTAGE,
3671
3671
  decimalPlaces: 2,
3672
3672
  useCompactNotation: false,
3673
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
3673
+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
3674
3674
  tooltip: 'What percentage of your net order sales remains after ad spend. Most accurate profitability view.',
3675
3675
  formulaDisplay: '(RAAD Net ÷ Net Sales) × 100',
3676
3676
  formula: '((net_sales - spend) / net_sales) * 100',
@@ -3684,14 +3684,14 @@ export const ORDERS_MEASURES_MAP = {
3684
3684
  sumSuffix: '',
3685
3685
  avgPrefix: '$',
3686
3686
  avgSuffix: '',
3687
- icon: MEASURE_ICON.SHOPIFY,
3687
+ icon: MEASURE_ICON.CHANNEL,
3688
3688
  measure: MEASURE.ORDERS_NEW_CUSTOMER_TOTAL_RAAD,
3689
3689
  category: MEASURE_CATEGORY.ORDERS,
3690
3690
  subcategory: MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
3691
3691
  valueType: MeasureValueType.CURRENCY,
3692
3692
  decimalPlaces: 2,
3693
3693
  useCompactNotation: true,
3694
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
3694
+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
3695
3695
  tooltip: 'New customer order revenue remaining after subtracting advertising costs.',
3696
3696
  formulaDisplay: 'NC Order Revenue − Ad Spend',
3697
3697
  formula: 'nc_revenue - spend',
@@ -3705,14 +3705,14 @@ export const ORDERS_MEASURES_MAP = {
3705
3705
  sumSuffix: '',
3706
3706
  avgPrefix: '$',
3707
3707
  avgSuffix: '',
3708
- icon: MEASURE_ICON.SHOPIFY,
3708
+ icon: MEASURE_ICON.CHANNEL,
3709
3709
  measure: MEASURE.ORDERS_NEW_CUSTOMER_GROSS_RAAD,
3710
3710
  category: MEASURE_CATEGORY.ORDERS,
3711
3711
  subcategory: MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
3712
3712
  valueType: MeasureValueType.CURRENCY,
3713
3713
  decimalPlaces: 2,
3714
3714
  useCompactNotation: true,
3715
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
3715
+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
3716
3716
  tooltip: 'New customer gross order sales remaining after subtracting advertising costs.',
3717
3717
  formulaDisplay: 'NC Gross Order Sales − Ad Spend',
3718
3718
  formula: 'nc_gross_sales - spend',
@@ -3726,14 +3726,14 @@ export const ORDERS_MEASURES_MAP = {
3726
3726
  sumSuffix: '',
3727
3727
  avgPrefix: '$',
3728
3728
  avgSuffix: '',
3729
- icon: MEASURE_ICON.SHOPIFY,
3729
+ icon: MEASURE_ICON.CHANNEL,
3730
3730
  measure: MEASURE.ORDERS_NEW_CUSTOMER_NET_RAAD,
3731
3731
  category: MEASURE_CATEGORY.ORDERS,
3732
3732
  subcategory: MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
3733
3733
  valueType: MeasureValueType.CURRENCY,
3734
3734
  decimalPlaces: 2,
3735
3735
  useCompactNotation: true,
3736
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
3736
+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
3737
3737
  tooltip: 'New customer net order sales remaining after subtracting advertising costs.',
3738
3738
  formulaDisplay: 'NC Net Order Sales − Ad Spend',
3739
3739
  formula: 'nc_net_sales - spend',
@@ -3747,14 +3747,14 @@ export const ORDERS_MEASURES_MAP = {
3747
3747
  sumSuffix: '%',
3748
3748
  avgPrefix: '',
3749
3749
  avgSuffix: '%',
3750
- icon: MEASURE_ICON.SHOPIFY,
3750
+ icon: MEASURE_ICON.CHANNEL,
3751
3751
  measure: MEASURE.ORDERS_NEW_CUSTOMER_TOTAL_RAAD_PERCENT,
3752
3752
  category: MEASURE_CATEGORY.ORDERS,
3753
3753
  subcategory: MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
3754
3754
  valueType: MeasureValueType.PERCENTAGE,
3755
3755
  decimalPlaces: 2,
3756
3756
  useCompactNotation: false,
3757
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
3757
+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
3758
3758
  tooltip: 'What percentage of new customer order revenue remains after ad spend.',
3759
3759
  formulaDisplay: '(NC RAAD ÷ NC Revenue) × 100',
3760
3760
  formula: '((nc_revenue - spend) / nc_revenue) * 100',
@@ -3768,14 +3768,14 @@ export const ORDERS_MEASURES_MAP = {
3768
3768
  sumSuffix: '%',
3769
3769
  avgPrefix: '',
3770
3770
  avgSuffix: '%',
3771
- icon: MEASURE_ICON.SHOPIFY,
3771
+ icon: MEASURE_ICON.CHANNEL,
3772
3772
  measure: MEASURE.ORDERS_NEW_CUSTOMER_GROSS_RAAD_PERCENT,
3773
3773
  category: MEASURE_CATEGORY.ORDERS,
3774
3774
  subcategory: MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
3775
3775
  valueType: MeasureValueType.PERCENTAGE,
3776
3776
  decimalPlaces: 2,
3777
3777
  useCompactNotation: false,
3778
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
3778
+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
3779
3779
  tooltip: 'What percentage of new customer gross order sales remains after ad spend.',
3780
3780
  formulaDisplay: '(NC RAAD Gross ÷ NC Gross Sales) × 100',
3781
3781
  formula: '((nc_gross_sales - spend) / nc_gross_sales) * 100',
@@ -3789,14 +3789,14 @@ export const ORDERS_MEASURES_MAP = {
3789
3789
  sumSuffix: '%',
3790
3790
  avgPrefix: '',
3791
3791
  avgSuffix: '%',
3792
- icon: MEASURE_ICON.SHOPIFY,
3792
+ icon: MEASURE_ICON.CHANNEL,
3793
3793
  measure: MEASURE.ORDERS_NEW_CUSTOMER_NET_RAAD_PERCENT,
3794
3794
  category: MEASURE_CATEGORY.ORDERS,
3795
3795
  subcategory: MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
3796
3796
  valueType: MeasureValueType.PERCENTAGE,
3797
3797
  decimalPlaces: 2,
3798
3798
  useCompactNotation: false,
3799
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
3799
+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
3800
3800
  tooltip: 'What percentage of new customer net order sales remains after ad spend.',
3801
3801
  formulaDisplay: '(NC RAAD Net ÷ NC Net Sales) × 100',
3802
3802
  formula: '((nc_net_sales - spend) / nc_net_sales) * 100',
@@ -3810,14 +3810,14 @@ export const ORDERS_MEASURES_MAP = {
3810
3810
  sumSuffix: '',
3811
3811
  avgPrefix: '$',
3812
3812
  avgSuffix: '',
3813
- icon: MEASURE_ICON.SHOPIFY,
3813
+ icon: MEASURE_ICON.CHANNEL,
3814
3814
  measure: MEASURE.ORDERS_RETURNING_CUSTOMER_TOTAL_RAAD,
3815
3815
  category: MEASURE_CATEGORY.ORDERS,
3816
3816
  subcategory: MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
3817
3817
  valueType: MeasureValueType.CURRENCY,
3818
3818
  decimalPlaces: 2,
3819
3819
  useCompactNotation: true,
3820
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
3820
+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
3821
3821
  tooltip: 'Returning customer order revenue remaining after subtracting advertising costs.',
3822
3822
  formulaDisplay: 'RC Order Revenue − Ad Spend',
3823
3823
  formula: 'rc_revenue - spend',
@@ -3831,14 +3831,14 @@ export const ORDERS_MEASURES_MAP = {
3831
3831
  sumSuffix: '',
3832
3832
  avgPrefix: '$',
3833
3833
  avgSuffix: '',
3834
- icon: MEASURE_ICON.SHOPIFY,
3834
+ icon: MEASURE_ICON.CHANNEL,
3835
3835
  measure: MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_RAAD,
3836
3836
  category: MEASURE_CATEGORY.ORDERS,
3837
3837
  subcategory: MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
3838
3838
  valueType: MeasureValueType.CURRENCY,
3839
3839
  decimalPlaces: 2,
3840
3840
  useCompactNotation: true,
3841
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
3841
+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
3842
3842
  tooltip: 'Returning customer gross order sales remaining after subtracting advertising costs.',
3843
3843
  formulaDisplay: 'RC Gross Order Sales − Ad Spend',
3844
3844
  formula: 'rc_gross_sales - spend',
@@ -3852,14 +3852,14 @@ export const ORDERS_MEASURES_MAP = {
3852
3852
  sumSuffix: '',
3853
3853
  avgPrefix: '$',
3854
3854
  avgSuffix: '',
3855
- icon: MEASURE_ICON.SHOPIFY,
3855
+ icon: MEASURE_ICON.CHANNEL,
3856
3856
  measure: MEASURE.ORDERS_RETURNING_CUSTOMER_NET_RAAD,
3857
3857
  category: MEASURE_CATEGORY.ORDERS,
3858
3858
  subcategory: MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
3859
3859
  valueType: MeasureValueType.CURRENCY,
3860
3860
  decimalPlaces: 2,
3861
3861
  useCompactNotation: true,
3862
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
3862
+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
3863
3863
  tooltip: 'Returning customer net order sales remaining after subtracting advertising costs.',
3864
3864
  formulaDisplay: 'RC Net Order Sales − Ad Spend',
3865
3865
  formula: 'rc_net_sales - spend',
@@ -3873,14 +3873,14 @@ export const ORDERS_MEASURES_MAP = {
3873
3873
  sumSuffix: '%',
3874
3874
  avgPrefix: '',
3875
3875
  avgSuffix: '%',
3876
- icon: MEASURE_ICON.SHOPIFY,
3876
+ icon: MEASURE_ICON.CHANNEL,
3877
3877
  measure: MEASURE.ORDERS_RETURNING_CUSTOMER_TOTAL_RAAD_PERCENT,
3878
3878
  category: MEASURE_CATEGORY.ORDERS,
3879
3879
  subcategory: MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
3880
3880
  valueType: MeasureValueType.PERCENTAGE,
3881
3881
  decimalPlaces: 2,
3882
3882
  useCompactNotation: false,
3883
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
3883
+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
3884
3884
  tooltip: 'What percentage of returning customer order revenue remains after ad spend.',
3885
3885
  formulaDisplay: '(RC RAAD ÷ RC Revenue) × 100',
3886
3886
  formula: '((rc_revenue - spend) / rc_revenue) * 100',
@@ -3894,14 +3894,14 @@ export const ORDERS_MEASURES_MAP = {
3894
3894
  sumSuffix: '%',
3895
3895
  avgPrefix: '',
3896
3896
  avgSuffix: '%',
3897
- icon: MEASURE_ICON.SHOPIFY,
3897
+ icon: MEASURE_ICON.CHANNEL,
3898
3898
  measure: MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_RAAD_PERCENT,
3899
3899
  category: MEASURE_CATEGORY.ORDERS,
3900
3900
  subcategory: MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
3901
3901
  valueType: MeasureValueType.PERCENTAGE,
3902
3902
  decimalPlaces: 2,
3903
3903
  useCompactNotation: false,
3904
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
3904
+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
3905
3905
  tooltip: 'What percentage of returning customer gross order sales remains after ad spend.',
3906
3906
  formulaDisplay: '(RC RAAD Gross ÷ RC Gross Sales) × 100',
3907
3907
  formula: '((rc_gross_sales - spend) / rc_gross_sales) * 100',
@@ -3915,14 +3915,14 @@ export const ORDERS_MEASURES_MAP = {
3915
3915
  sumSuffix: '%',
3916
3916
  avgPrefix: '',
3917
3917
  avgSuffix: '%',
3918
- icon: MEASURE_ICON.SHOPIFY,
3918
+ icon: MEASURE_ICON.CHANNEL,
3919
3919
  measure: MEASURE.ORDERS_RETURNING_CUSTOMER_NET_RAAD_PERCENT,
3920
3920
  category: MEASURE_CATEGORY.ORDERS,
3921
3921
  subcategory: MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
3922
3922
  valueType: MeasureValueType.PERCENTAGE,
3923
3923
  decimalPlaces: 2,
3924
3924
  useCompactNotation: false,
3925
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
3925
+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
3926
3926
  tooltip: 'What percentage of returning customer net order sales remains after ad spend.',
3927
3927
  formulaDisplay: '(RC RAAD Net ÷ RC Net Sales) × 100',
3928
3928
  formula: '((rc_net_sales - spend) / rc_net_sales) * 100',
@@ -3937,14 +3937,14 @@ export const ORDERS_MEASURES_MAP = {
3937
3937
  sumSuffix: '',
3938
3938
  avgPrefix: '$',
3939
3939
  avgSuffix: '',
3940
- icon: MEASURE_ICON.SHOPIFY,
3940
+ icon: MEASURE_ICON.CHANNEL,
3941
3941
  measure: MEASURE.ORDERS_CM2,
3942
3942
  category: MEASURE_CATEGORY.ORDERS,
3943
3943
  subcategory: MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
3944
3944
  valueType: MeasureValueType.CURRENCY,
3945
3945
  decimalPlaces: 2,
3946
3946
  useCompactNotation: true,
3947
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
3947
+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
3948
3948
  tooltip: 'Profit after deducting fulfillment and variable operating costs.',
3949
3949
  formulaDisplay: '(CM1) − (Shipping) − (Gateway) − (Variable Costs)',
3950
3950
  formula: '(cm1) - (shipping) - (gateway) - (variable_costs)',
@@ -3959,14 +3959,14 @@ export const ORDERS_MEASURES_MAP = {
3959
3959
  sumSuffix: '%',
3960
3960
  avgPrefix: '',
3961
3961
  avgSuffix: '%',
3962
- icon: MEASURE_ICON.SHOPIFY,
3962
+ icon: MEASURE_ICON.CHANNEL,
3963
3963
  measure: MEASURE.ORDERS_CM2_PERCENT,
3964
3964
  category: MEASURE_CATEGORY.ORDERS,
3965
3965
  subcategory: MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
3966
3966
  valueType: MeasureValueType.PERCENTAGE,
3967
3967
  decimalPlaces: 2,
3968
3968
  useCompactNotation: false,
3969
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
3969
+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
3970
3970
  tooltip: 'What percentage of net revenue remains after product and variable costs.',
3971
3971
  formulaDisplay: '(CM2) ÷ (Net Revenue) × 100',
3972
3972
  formula: '((cm2) / (net_revenue)) * 100',
@@ -3987,7 +3987,7 @@ export const ORDERS_MEASURES_MAP = {
3987
3987
  valueType: MeasureValueType.CURRENCY,
3988
3988
  decimalPlaces: 2,
3989
3989
  useCompactNotation: true,
3990
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
3990
+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
3991
3991
  tooltip: 'Profit from new customers after subtracting fulfillment and variable costs.',
3992
3992
  formulaDisplay: '(NC CM1) − (Shipping) − (Gateway) − (Variable Costs)',
3993
3993
  formula: '(nc_cm1) - (nc_shipping) - (nc_gateway) - (nc_variable_costs)',
@@ -4008,7 +4008,7 @@ export const ORDERS_MEASURES_MAP = {
4008
4008
  valueType: MeasureValueType.PERCENTAGE,
4009
4009
  decimalPlaces: 2,
4010
4010
  useCompactNotation: false,
4011
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
4011
+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
4012
4012
  tooltip: 'What percentage of new customer net revenue remains after variable costs.',
4013
4013
  formulaDisplay: '(NC CM2) ÷ (NC Net Revenue) × 100',
4014
4014
  formula: '((nc_cm2) / (nc_net_revenue)) * 100',
@@ -4029,7 +4029,7 @@ export const ORDERS_MEASURES_MAP = {
4029
4029
  valueType: MeasureValueType.CURRENCY,
4030
4030
  decimalPlaces: 2,
4031
4031
  useCompactNotation: true,
4032
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
4032
+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
4033
4033
  tooltip: 'Profit from returning customers after subtracting fulfillment and variable costs.',
4034
4034
  formulaDisplay: '(RC CM1) − (Shipping) − (Gateway) − (Variable Costs)',
4035
4035
  formula: '(rc_cm1) - (rc_shipping) - (rc_gateway) - (rc_variable_costs)',
@@ -4050,7 +4050,7 @@ export const ORDERS_MEASURES_MAP = {
4050
4050
  valueType: MeasureValueType.PERCENTAGE,
4051
4051
  decimalPlaces: 2,
4052
4052
  useCompactNotation: false,
4053
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
4053
+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
4054
4054
  tooltip: 'What percentage of returning customer net revenue remains after variable costs.',
4055
4055
  formulaDisplay: '(RC CM2) ÷ (RC Net Revenue) × 100',
4056
4056
  formula: '((rc_cm2) / (rc_net_revenue)) * 100',
@@ -4065,14 +4065,14 @@ export const ORDERS_MEASURES_MAP = {
4065
4065
  sumSuffix: '',
4066
4066
  avgPrefix: '$',
4067
4067
  avgSuffix: '',
4068
- icon: MEASURE_ICON.SHOPIFY,
4068
+ icon: MEASURE_ICON.CHANNEL,
4069
4069
  measure: MEASURE.ORDERS_CM3,
4070
4070
  category: MEASURE_CATEGORY.ORDERS,
4071
4071
  subcategory: MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
4072
4072
  valueType: MeasureValueType.CURRENCY,
4073
4073
  decimalPlaces: 2,
4074
4074
  useCompactNotation: true,
4075
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
4075
+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
4076
4076
  tooltip: 'Profit after all variable costs including advertising. Key metric for marketing profitability.',
4077
4077
  formulaDisplay: '(CM2) − (Ad Spend)',
4078
4078
  formula: '(cm2) - (blended_ad_spend)',
@@ -4087,14 +4087,14 @@ export const ORDERS_MEASURES_MAP = {
4087
4087
  sumSuffix: '%',
4088
4088
  avgPrefix: '',
4089
4089
  avgSuffix: '%',
4090
- icon: MEASURE_ICON.SHOPIFY,
4090
+ icon: MEASURE_ICON.CHANNEL,
4091
4091
  measure: MEASURE.ORDERS_CM3_PERCENT,
4092
4092
  category: MEASURE_CATEGORY.ORDERS,
4093
4093
  subcategory: MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
4094
4094
  valueType: MeasureValueType.PERCENTAGE,
4095
4095
  decimalPlaces: 2,
4096
4096
  useCompactNotation: false,
4097
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
4097
+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
4098
4098
  tooltip: 'What percentage of net revenue remains after all variable costs including advertising.',
4099
4099
  formulaDisplay: '(CM3) ÷ (Net Revenue) × 100',
4100
4100
  formula: '((cm3) / (net_revenue)) * 100',
@@ -4115,7 +4115,7 @@ export const ORDERS_MEASURES_MAP = {
4115
4115
  valueType: MeasureValueType.CURRENCY,
4116
4116
  decimalPlaces: 2,
4117
4117
  useCompactNotation: true,
4118
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
4118
+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
4119
4119
  tooltip: 'Profit from new customers after subtracting all variable costs including advertising.',
4120
4120
  formulaDisplay: '(NC CM2) − (Ad Spend)',
4121
4121
  formula: '(nc_cm2) - (nc_ad_spend)',
@@ -4136,7 +4136,7 @@ export const ORDERS_MEASURES_MAP = {
4136
4136
  valueType: MeasureValueType.PERCENTAGE,
4137
4137
  decimalPlaces: 2,
4138
4138
  useCompactNotation: false,
4139
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
4139
+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
4140
4140
  tooltip: 'What percentage of new customer net revenue remains after all variable costs.',
4141
4141
  formulaDisplay: '(NC CM3) ÷ (NC Net Revenue) × 100',
4142
4142
  formula: '((nc_cm3) / (nc_net_revenue)) * 100',
@@ -4157,7 +4157,7 @@ export const ORDERS_MEASURES_MAP = {
4157
4157
  valueType: MeasureValueType.CURRENCY,
4158
4158
  decimalPlaces: 2,
4159
4159
  useCompactNotation: true,
4160
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
4160
+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
4161
4161
  tooltip: 'Profit from returning customers after subtracting all variable costs including advertising.',
4162
4162
  formulaDisplay: '(RC CM2) − (Ad Spend)',
4163
4163
  formula: '(rc_cm2) - (rc_ad_spend)',
@@ -4178,7 +4178,7 @@ export const ORDERS_MEASURES_MAP = {
4178
4178
  valueType: MeasureValueType.PERCENTAGE,
4179
4179
  decimalPlaces: 2,
4180
4180
  useCompactNotation: false,
4181
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
4181
+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
4182
4182
  tooltip: 'What percentage of returning customer net revenue remains after all variable costs.',
4183
4183
  formulaDisplay: '(RC CM3) ÷ (RC Net Revenue) × 100',
4184
4184
  formula: '((rc_cm3) / (rc_net_revenue)) * 100',
@@ -4193,14 +4193,14 @@ export const ORDERS_MEASURES_MAP = {
4193
4193
  sumSuffix: '',
4194
4194
  avgPrefix: '$',
4195
4195
  avgSuffix: '',
4196
- icon: MEASURE_ICON.SHOPIFY,
4196
+ icon: MEASURE_ICON.CHANNEL,
4197
4197
  measure: MEASURE.ORDERS_CM4,
4198
4198
  category: MEASURE_CATEGORY.ORDERS,
4199
4199
  subcategory: MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
4200
4200
  valueType: MeasureValueType.CURRENCY,
4201
4201
  decimalPlaces: 2,
4202
4202
  useCompactNotation: true,
4203
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
4203
+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
4204
4204
  tooltip: 'CM4 is your operating profit after all costs. Calculated as CM3 (profit after marketing) minus Fixed Costs (salaries, software, rent).',
4205
4205
  formulaDisplay: '(CM3) − (Fixed Costs)',
4206
4206
  formula: '(cm3) - (fixed_costs)',
@@ -4215,14 +4215,14 @@ export const ORDERS_MEASURES_MAP = {
4215
4215
  sumSuffix: '%',
4216
4216
  avgPrefix: '',
4217
4217
  avgSuffix: '%',
4218
- icon: MEASURE_ICON.SHOPIFY,
4218
+ icon: MEASURE_ICON.CHANNEL,
4219
4219
  measure: MEASURE.ORDERS_CM4_PERCENT,
4220
4220
  category: MEASURE_CATEGORY.ORDERS,
4221
4221
  subcategory: MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
4222
4222
  valueType: MeasureValueType.PERCENTAGE,
4223
4223
  decimalPlaces: 2,
4224
4224
  useCompactNotation: false,
4225
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
4225
+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
4226
4226
  tooltip: 'What percentage of net revenue becomes operating profit. The ultimate efficiency metric showing profitability after all variable and fixed costs.',
4227
4227
  formulaDisplay: '((CM4) ÷ (Net Revenue)) × 100',
4228
4228
  formula: '((cm4) / (net_revenue)) * 100',
@@ -4243,7 +4243,7 @@ export const ORDERS_MEASURES_MAP = {
4243
4243
  valueType: MeasureValueType.CURRENCY,
4244
4244
  decimalPlaces: 2,
4245
4245
  useCompactNotation: true,
4246
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
4246
+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
4247
4247
  tooltip: 'Operating profit from new customer acquisitions after all variable and fixed costs.',
4248
4248
  formulaDisplay: '(NC CM3) − (NC Fixed Costs)',
4249
4249
  formula: '(nc_cm3) - (nc_fixed_costs)',
@@ -4264,7 +4264,7 @@ export const ORDERS_MEASURES_MAP = {
4264
4264
  valueType: MeasureValueType.PERCENTAGE,
4265
4265
  decimalPlaces: 2,
4266
4266
  useCompactNotation: false,
4267
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
4267
+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
4268
4268
  tooltip: 'What percentage of new customer net revenue becomes operating profit after all costs.',
4269
4269
  formulaDisplay: '((NC CM4) ÷ (NC Net Revenue)) × 100',
4270
4270
  formula: '((nc_cm4) / (nc_net_revenue)) * 100',
@@ -4285,7 +4285,7 @@ export const ORDERS_MEASURES_MAP = {
4285
4285
  valueType: MeasureValueType.CURRENCY,
4286
4286
  decimalPlaces: 2,
4287
4287
  useCompactNotation: true,
4288
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
4288
+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
4289
4289
  tooltip: 'Operating profit from returning customer orders after all variable and fixed costs.',
4290
4290
  formulaDisplay: '(RC CM3) − (RC Fixed Costs)',
4291
4291
  formula: '(rc_cm3) - (rc_fixed_costs)',
@@ -4306,7 +4306,7 @@ export const ORDERS_MEASURES_MAP = {
4306
4306
  valueType: MeasureValueType.PERCENTAGE,
4307
4307
  decimalPlaces: 2,
4308
4308
  useCompactNotation: false,
4309
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
4309
+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
4310
4310
  tooltip: 'What percentage of returning customer net revenue becomes operating profit after all costs.',
4311
4311
  formulaDisplay: '((RC CM4) ÷ (RC Net Revenue)) × 100',
4312
4312
  formula: '((rc_cm4) / (rc_net_revenue)) * 100',
@@ -4320,14 +4320,14 @@ export const ORDERS_MEASURES_MAP = {
4320
4320
  sumSuffix: '',
4321
4321
  avgPrefix: '$',
4322
4322
  avgSuffix: '',
4323
- icon: MEASURE_ICON.SHOPIFY,
4323
+ icon: MEASURE_ICON.CHANNEL,
4324
4324
  measure: MEASURE.ORDERS_CM1,
4325
4325
  category: MEASURE_CATEGORY.ORDERS,
4326
4326
  subcategory: MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
4327
4327
  valueType: MeasureValueType.CURRENCY,
4328
4328
  decimalPlaces: 2,
4329
4329
  useCompactNotation: true,
4330
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
4330
+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
4331
4331
  tooltip: 'CM1 is the conservative gross margin calculation using Net Revenue (after returns/discounts) minus Effective COGS.',
4332
4332
  formulaDisplay: '(Net Revenue) − (Effective COGS)',
4333
4333
  formula: '(net_revenue) - (effective_cogs)',
@@ -4341,14 +4341,14 @@ export const ORDERS_MEASURES_MAP = {
4341
4341
  sumSuffix: '%',
4342
4342
  avgPrefix: '',
4343
4343
  avgSuffix: '%',
4344
- icon: MEASURE_ICON.SHOPIFY,
4344
+ icon: MEASURE_ICON.CHANNEL,
4345
4345
  measure: MEASURE.ORDERS_CM1_PERCENT,
4346
4346
  category: MEASURE_CATEGORY.ORDERS,
4347
4347
  subcategory: MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
4348
4348
  valueType: MeasureValueType.PERCENTAGE,
4349
4349
  decimalPlaces: 2,
4350
4350
  useCompactNotation: false,
4351
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
4351
+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
4352
4352
  tooltip: 'CM1 as a percentage of Net Revenue. The conservative gross margin percentage calculation.',
4353
4353
  formulaDisplay: '(CM1) ÷ (Net Revenue) × 100',
4354
4354
  formula: '((cm1) / (net_revenue)) * 100',
@@ -4369,7 +4369,7 @@ export const ORDERS_MEASURES_MAP = {
4369
4369
  valueType: MeasureValueType.CURRENCY,
4370
4370
  decimalPlaces: 2,
4371
4371
  useCompactNotation: true,
4372
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
4372
+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
4373
4373
  tooltip: 'NC CM1 is the conservative gross margin for new customers using Net Revenue minus Effective COGS.',
4374
4374
  formulaDisplay: '(NC Net Revenue) − (NC Effective COGS)',
4375
4375
  formula: '(nc_net_revenue) - (nc_effective_cogs)',
@@ -4390,7 +4390,7 @@ export const ORDERS_MEASURES_MAP = {
4390
4390
  valueType: MeasureValueType.PERCENTAGE,
4391
4391
  decimalPlaces: 2,
4392
4392
  useCompactNotation: false,
4393
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
4393
+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
4394
4394
  tooltip: 'NC CM1 as a percentage of NC Net Revenue. The conservative gross margin percentage for new customers.',
4395
4395
  formulaDisplay: '(NC CM1) ÷ (NC Net Revenue) × 100',
4396
4396
  formula: '((nc_cm1) / (nc_net_revenue)) * 100',
@@ -4411,7 +4411,7 @@ export const ORDERS_MEASURES_MAP = {
4411
4411
  valueType: MeasureValueType.CURRENCY,
4412
4412
  decimalPlaces: 2,
4413
4413
  useCompactNotation: true,
4414
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
4414
+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
4415
4415
  tooltip: 'RC CM1 is the conservative gross margin for returning customers using Net Revenue minus Effective COGS.',
4416
4416
  formulaDisplay: '(RC Net Revenue) − (RC Effective COGS)',
4417
4417
  formula: '(rc_net_revenue) - (rc_effective_cogs)',
@@ -4432,7 +4432,7 @@ export const ORDERS_MEASURES_MAP = {
4432
4432
  valueType: MeasureValueType.PERCENTAGE,
4433
4433
  decimalPlaces: 2,
4434
4434
  useCompactNotation: false,
4435
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
4435
+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
4436
4436
  tooltip: 'RC CM1 as a percentage of RC Net Revenue. The conservative gross margin percentage for returning customers.',
4437
4437
  formulaDisplay: '(RC CM1) ÷ (RC Net Revenue) × 100',
4438
4438
  formula: '((rc_cm1) / (rc_net_revenue)) * 100',