@adtrackify/at-tracking-event-types 4.57.0 → 4.57.1

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Files changed (21) hide show
  1. package/dist/cjs/types/api/measures/definitions/orders-measure-definitions.js +240 -240
  2. package/dist/cjs/types/api/measures/definitions/orders-measure-definitions.js.map +1 -1
  3. package/dist/cjs/types/api/measures/definitions/tracked-measure-definitions.js +76 -51
  4. package/dist/cjs/types/api/measures/definitions/tracked-measure-definitions.js.map +1 -1
  5. package/dist/cjs/types/api/measures/measure-categories.d.ts +1 -0
  6. package/dist/cjs/types/api/measures/measure-categories.js +1 -0
  7. package/dist/cjs/types/api/measures/measure-categories.js.map +1 -1
  8. package/dist/cjs/types/api/measures/measure-icon.d.ts +2 -1
  9. package/dist/cjs/types/api/measures/measure-icon.js +1 -0
  10. package/dist/cjs/types/api/measures/measure-icon.js.map +1 -1
  11. package/dist/esm/types/api/measures/definitions/orders-measure-definitions.js +241 -241
  12. package/dist/esm/types/api/measures/definitions/orders-measure-definitions.js.map +1 -1
  13. package/dist/esm/types/api/measures/definitions/tracked-measure-definitions.js +76 -51
  14. package/dist/esm/types/api/measures/definitions/tracked-measure-definitions.js.map +1 -1
  15. package/dist/esm/types/api/measures/measure-categories.d.ts +1 -0
  16. package/dist/esm/types/api/measures/measure-categories.js +1 -0
  17. package/dist/esm/types/api/measures/measure-categories.js.map +1 -1
  18. package/dist/esm/types/api/measures/measure-icon.d.ts +2 -1
  19. package/dist/esm/types/api/measures/measure-icon.js +1 -0
  20. package/dist/esm/types/api/measures/measure-icon.js.map +1 -1
  21. package/package.json +1 -1
package/dist/cjs/types/api/measures/definitions/orders-measure-definitions.js CHANGED
@@ -79,7 +79,7 @@ exports.ORDERS_MEASURES_MAP = {
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  valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
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  decimalPlaces: 0,
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  useCompactNotation: false,
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- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
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+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
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  shortTitle: 'NC Units',
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  tooltip: 'Total product units purchased by new customers. Useful for understanding acquisition basket size.',
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  },
@@ -98,7 +98,7 @@ exports.ORDERS_MEASURES_MAP = {
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  valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
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  decimalPlaces: 0,
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  useCompactNotation: false,
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- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
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+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
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  shortTitle: 'RC Units',
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  tooltip: 'Total product units purchased by returning customers. Reflects repeat buyer basket size.',
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  },
@@ -118,7 +118,7 @@ exports.ORDERS_MEASURES_MAP = {
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  valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
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  decimalPlaces: 2,
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  useCompactNotation: false,
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- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
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+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
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  tooltip: 'The average number of product units included in each order. Higher values indicate larger basket sizes.',
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  formulaDisplay: 'Units Sold ÷ Order Count',
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  formula: 'units_sold / order_count',
@@ -138,7 +138,7 @@ exports.ORDERS_MEASURES_MAP = {
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  valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
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  decimalPlaces: 2,
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  useCompactNotation: false,
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- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
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+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
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  shortTitle: 'NC Units/Order',
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  tooltip: 'Average number of units per order for new customers. Compare to returning customers to gauge first-time buyer behavior.',
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  formulaDisplay: 'NC Units Sold ÷ NC Order Count',
@@ -159,7 +159,7 @@ exports.ORDERS_MEASURES_MAP = {
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  valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
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  decimalPlaces: 2,
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  useCompactNotation: false,
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- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
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+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
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  shortTitle: 'RC Units/Order',
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  tooltip: 'Average number of units per order for returning customers. Higher values than new customers suggest loyalty-driven upsell.',
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  formulaDisplay: 'RC Units Sold ÷ RC Order Count',
@@ -558,7 +558,7 @@ exports.ORDERS_MEASURES_MAP = {
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  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
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  decimalPlaces: 2,
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  useCompactNotation: true,
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- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
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+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
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  tooltip: 'Cost of goods sold for orders placed by new customers. Used to calculate new customer gross margin.',
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  },
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  [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_COGS]: {
@@ -577,7 +577,7 @@ exports.ORDERS_MEASURES_MAP = {
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  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
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  decimalPlaces: 2,
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  useCompactNotation: true,
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- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
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+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
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  tooltip: 'Cost of goods sold for orders placed by returning customers. Used to calculate repeat-buyer gross margin.',
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  },
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  [measures_js_1.MEASURE.ORDERS_COGS_PER_ORDER]: {
@@ -595,7 +595,7 @@ exports.ORDERS_MEASURES_MAP = {
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  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
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  decimalPlaces: 2,
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  useCompactNotation: false,
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- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
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+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
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  tooltip: 'Average product cost per order. Useful for understanding the cost structure of a typical order.',
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  formulaDisplay: 'COGS ÷ Order Count',
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  formula: 'cogs / order_count',
@@ -615,7 +615,7 @@ exports.ORDERS_MEASURES_MAP = {
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  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
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  decimalPlaces: 2,
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  useCompactNotation: false,
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- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
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+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
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  shortTitle: 'NC COGS/Order',
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  tooltip: 'Average product cost per new customer order. Compare to returning customers to assess cost mix differences.',
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  formulaDisplay: 'NC COGS ÷ NC Order Count',
@@ -636,7 +636,7 @@ exports.ORDERS_MEASURES_MAP = {
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  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
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  decimalPlaces: 2,
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  useCompactNotation: false,
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- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
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+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
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  shortTitle: 'RC COGS/Order',
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  tooltip: 'Average product cost per returning customer order.',
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  formulaDisplay: 'RC COGS ÷ RC Order Count',
@@ -675,7 +675,7 @@ exports.ORDERS_MEASURES_MAP = {
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  valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
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  decimalPlaces: 0,
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  useCompactNotation: false,
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- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
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+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
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  tooltip: 'The number of orders that had a refund issued. Use with Refund Rate to understand the scale of returns.',
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  },
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  [measures_js_1.MEASURE.ORDERS_REFUND_PERCENT]: {
@@ -693,7 +693,7 @@ exports.ORDERS_MEASURES_MAP = {
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  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
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  decimalPlaces: 2,
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  useCompactNotation: false,
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- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
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+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
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  tooltip: 'The share of orders that resulted in a refund. Elevated refund rates can indicate product quality, sizing, or expectation issues.',
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  formulaDisplay: 'Refund Count ÷ Order Count × 100',
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  formula: 'refund_count / order_count * 100',
@@ -713,7 +713,7 @@ exports.ORDERS_MEASURES_MAP = {
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  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
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  decimalPlaces: 2,
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  useCompactNotation: false,
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- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
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+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
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  shortTitle: 'Refund/Order',
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  tooltip: 'Average refund dollar amount per order placed. Useful for modeling the true realized revenue per order.',
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  formulaDisplay: 'Total Refunds ÷ Order Count',
@@ -734,7 +734,7 @@ exports.ORDERS_MEASURES_MAP = {
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  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
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  decimalPlaces: 2,
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  useCompactNotation: true,
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- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
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+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
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  shortTitle: 'NC Refunds',
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  tooltip: 'The total dollar amount refunded to new customers. High values may indicate product/expectation issues with first-time buyers.',
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  },
@@ -753,7 +753,7 @@ exports.ORDERS_MEASURES_MAP = {
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  valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
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  decimalPlaces: 0,
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  useCompactNotation: false,
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- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
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+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
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  shortTitle: 'NC Refund Ct',
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  tooltip: 'The number of new customer orders that had a refund issued.',
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  },
@@ -773,7 +773,7 @@ exports.ORDERS_MEASURES_MAP = {
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  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
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  decimalPlaces: 2,
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  useCompactNotation: false,
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- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
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+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
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  tooltip: 'The share of new customer orders that resulted in a refund.',
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  formulaDisplay: 'NC Refund Count ÷ NC Order Count × 100',
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  formula: 'nc_refund_count / nc_order_count * 100',
@@ -793,7 +793,7 @@ exports.ORDERS_MEASURES_MAP = {
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  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
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  decimalPlaces: 2,
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  useCompactNotation: false,
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- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
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+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
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  shortTitle: 'NC Ref/Ord',
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  tooltip: 'Average refund dollar amount per new customer order placed.',
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  formulaDisplay: 'NC Refunds ÷ NC Order Count',
@@ -814,7 +814,7 @@ exports.ORDERS_MEASURES_MAP = {
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  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
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  decimalPlaces: 2,
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  useCompactNotation: true,
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- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
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+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
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  shortTitle: 'RC Refunds',
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  tooltip: 'The total dollar amount refunded to returning customers. High values may indicate quality issues affecting repeat buyers.',
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  },
@@ -833,7 +833,7 @@ exports.ORDERS_MEASURES_MAP = {
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  valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
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  decimalPlaces: 0,
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  useCompactNotation: false,
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- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
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+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
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  shortTitle: 'RC Refund Ct',
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  tooltip: 'The number of returning customer orders that had a refund issued.',
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  },
@@ -853,7 +853,7 @@ exports.ORDERS_MEASURES_MAP = {
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  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
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  decimalPlaces: 2,
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  useCompactNotation: false,
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- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
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+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
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  tooltip: 'The share of returning customer orders that resulted in a refund.',
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  formulaDisplay: 'RC Refund Count ÷ RC Order Count × 100',
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  formula: 'rc_refund_count / rc_order_count * 100',
@@ -873,7 +873,7 @@ exports.ORDERS_MEASURES_MAP = {
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  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
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  decimalPlaces: 2,
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  useCompactNotation: false,
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- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
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+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
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  shortTitle: 'RC Ref/Ord',
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  tooltip: 'Average refund dollar amount per returning customer order placed.',
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  formulaDisplay: 'RC Refunds ÷ RC Order Count',
@@ -912,7 +912,7 @@ exports.ORDERS_MEASURES_MAP = {
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  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
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  decimalPlaces: 2,
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  useCompactNotation: false,
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- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
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+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
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  tooltip: 'Discounts as a share of gross revenue. A high discount rate erodes margin and may indicate over-reliance on promotions.',
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  formulaDisplay: 'Discounts ÷ Gross Revenue × 100',
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  formula: 'discounts / gross_revenue * 100',
@@ -932,7 +932,7 @@ exports.ORDERS_MEASURES_MAP = {
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  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
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  decimalPlaces: 2,
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  useCompactNotation: false,
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- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
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+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
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  shortTitle: 'Discount/Order',
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  tooltip: 'Average discount dollar value applied per order. Useful for understanding how much revenue is being given away per transaction.',
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  formulaDisplay: 'Total Discounts ÷ Order Count',
@@ -954,7 +954,7 @@ exports.ORDERS_MEASURES_MAP = {
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  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
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  decimalPlaces: 2,
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  useCompactNotation: true,
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- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
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+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
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  tooltip: 'Total dollar value of discounts applied to new customer orders.',
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  },
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  [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_DISCOUNT_PERCENT]: {
@@ -973,7 +973,7 @@ exports.ORDERS_MEASURES_MAP = {
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  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
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  decimalPlaces: 2,
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  useCompactNotation: false,
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- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
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+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
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  tooltip: 'New customer discounts as a percentage of new customer gross revenue.',
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  formulaDisplay: 'NC Discounts ÷ NC Gross Revenue × 100',
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  formula: 'nc_discounts / nc_gross_revenue * 100',
@@ -994,7 +994,7 @@ exports.ORDERS_MEASURES_MAP = {
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  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
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  decimalPlaces: 2,
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  useCompactNotation: false,
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- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
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+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
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  tooltip: 'Average discount dollar value applied per new customer order.',
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  formulaDisplay: 'NC Discounts ÷ NC Order Count',
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  formula: 'nc_discounts / nc_order_count',
@@ -1015,7 +1015,7 @@ exports.ORDERS_MEASURES_MAP = {
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  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
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  decimalPlaces: 2,
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  useCompactNotation: true,
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- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
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+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
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  tooltip: 'Total dollar value of discounts applied to returning customer orders.',
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  },
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  [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_DISCOUNT_PERCENT]: {
@@ -1034,7 +1034,7 @@ exports.ORDERS_MEASURES_MAP = {
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  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
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  decimalPlaces: 2,
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  useCompactNotation: false,
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- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
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+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
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  tooltip: 'Returning customer discounts as a percentage of returning customer gross revenue.',
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  formulaDisplay: 'RC Discounts ÷ RC Gross Revenue × 100',
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  formula: 'rc_discounts / rc_gross_revenue * 100',
@@ -1055,7 +1055,7 @@ exports.ORDERS_MEASURES_MAP = {
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  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
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  decimalPlaces: 2,
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  useCompactNotation: false,
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- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
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+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
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  tooltip: 'Average discount dollar value applied per returning customer order.',
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  formulaDisplay: 'RC Discounts ÷ RC Order Count',
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  formula: 'rc_discounts / rc_order_count',
@@ -1094,7 +1094,7 @@ exports.ORDERS_MEASURES_MAP = {
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  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
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  decimalPlaces: 2,
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  useCompactNotation: false,
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- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
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+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
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  tooltip: 'Shipping revenue as a share of total revenue. A declining rate may indicate free shipping promotions affecting margins.',
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  formulaDisplay: 'Shipping ÷ Total Revenue × 100',
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  formula: 'shipping / total_revenue * 100',
@@ -1114,7 +1114,7 @@ exports.ORDERS_MEASURES_MAP = {
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  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
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  decimalPlaces: 2,
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  useCompactNotation: false,
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- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
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+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
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  shortTitle: 'Shipping/Order',
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  tooltip: 'Average shipping fee collected per order.',
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  formulaDisplay: 'Total Shipping ÷ Order Count',
@@ -1136,7 +1136,7 @@ exports.ORDERS_MEASURES_MAP = {
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  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
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  decimalPlaces: 2,
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  useCompactNotation: true,
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- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
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+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
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  tooltip: 'Total shipping fees collected from new customer orders.',
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  },
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  [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_SHIPPING_PERCENT]: {
@@ -1155,7 +1155,7 @@ exports.ORDERS_MEASURES_MAP = {
1155
1155
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
1156
1156
  decimalPlaces: 2,
1157
1157
  useCompactNotation: false,
1158
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
1158
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
1159
1159
  tooltip: 'New customer shipping revenue as a percentage of new customer total revenue.',
1160
1160
  formulaDisplay: 'NC Shipping ÷ NC Total Revenue × 100',
1161
1161
  formula: 'nc_shipping / nc_total_revenue * 100',
@@ -1176,7 +1176,7 @@ exports.ORDERS_MEASURES_MAP = {
1176
1176
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
1177
1177
  decimalPlaces: 2,
1178
1178
  useCompactNotation: false,
1179
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
1179
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
1180
1180
  tooltip: 'Average shipping fee collected per new customer order.',
1181
1181
  formulaDisplay: 'NC Shipping ÷ NC Order Count',
1182
1182
  formula: 'nc_shipping / nc_order_count',
@@ -1197,7 +1197,7 @@ exports.ORDERS_MEASURES_MAP = {
1197
1197
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
1198
1198
  decimalPlaces: 2,
1199
1199
  useCompactNotation: true,
1200
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
1200
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
1201
1201
  tooltip: 'Total shipping fees collected from returning customer orders.',
1202
1202
  },
1203
1203
  [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_SHIPPING_PERCENT]: {
@@ -1216,7 +1216,7 @@ exports.ORDERS_MEASURES_MAP = {
1216
1216
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
1217
1217
  decimalPlaces: 2,
1218
1218
  useCompactNotation: false,
1219
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
1219
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
1220
1220
  tooltip: 'Returning customer shipping revenue as a percentage of returning customer total revenue.',
1221
1221
  formulaDisplay: 'RC Shipping ÷ RC Total Revenue × 100',
1222
1222
  formula: 'rc_shipping / rc_total_revenue * 100',
@@ -1237,7 +1237,7 @@ exports.ORDERS_MEASURES_MAP = {
1237
1237
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
1238
1238
  decimalPlaces: 2,
1239
1239
  useCompactNotation: false,
1240
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
1240
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
1241
1241
  tooltip: 'Average shipping fee collected per returning customer order.',
1242
1242
  formulaDisplay: 'RC Shipping ÷ RC Order Count',
1243
1243
  formula: 'rc_shipping / rc_order_count',
@@ -1276,7 +1276,7 @@ exports.ORDERS_MEASURES_MAP = {
1276
1276
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
1277
1277
  decimalPlaces: 2,
1278
1278
  useCompactNotation: false,
1279
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
1279
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
1280
1280
  tooltip: 'Tax collected as a share of total revenue. Useful for estimating effective tax burden across markets.',
1281
1281
  formulaDisplay: 'Tax ÷ Total Revenue × 100',
1282
1282
  formula: 'tax / total_revenue * 100',
@@ -1296,7 +1296,7 @@ exports.ORDERS_MEASURES_MAP = {
1296
1296
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
1297
1297
  decimalPlaces: 2,
1298
1298
  useCompactNotation: false,
1299
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
1299
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
1300
1300
  tooltip: 'Average tax amount collected per order.',
1301
1301
  formulaDisplay: 'Total Tax ÷ Order Count',
1302
1302
  formula: 'total_tax / order_count',
@@ -1317,7 +1317,7 @@ exports.ORDERS_MEASURES_MAP = {
1317
1317
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
1318
1318
  decimalPlaces: 2,
1319
1319
  useCompactNotation: true,
1320
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
1320
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
1321
1321
  tooltip: 'Total tax collected from new customer orders.',
1322
1322
  },
1323
1323
  [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_TAX_PERCENT]: {
@@ -1336,7 +1336,7 @@ exports.ORDERS_MEASURES_MAP = {
1336
1336
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
1337
1337
  decimalPlaces: 2,
1338
1338
  useCompactNotation: false,
1339
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
1339
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
1340
1340
  tooltip: 'New customer tax as a percentage of new customer total revenue.',
1341
1341
  formulaDisplay: 'NC Tax ÷ NC Total Revenue × 100',
1342
1342
  formula: 'nc_tax / nc_total_revenue * 100',
@@ -1357,7 +1357,7 @@ exports.ORDERS_MEASURES_MAP = {
1357
1357
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
1358
1358
  decimalPlaces: 2,
1359
1359
  useCompactNotation: false,
1360
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
1360
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
1361
1361
  tooltip: 'Average tax amount collected per new customer order.',
1362
1362
  formulaDisplay: 'NC Tax ÷ NC Order Count',
1363
1363
  formula: 'nc_tax / nc_order_count',
@@ -1378,7 +1378,7 @@ exports.ORDERS_MEASURES_MAP = {
1378
1378
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
1379
1379
  decimalPlaces: 2,
1380
1380
  useCompactNotation: true,
1381
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
1381
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
1382
1382
  tooltip: 'Total tax collected from returning customer orders.',
1383
1383
  },
1384
1384
  [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_TAX_PERCENT]: {
@@ -1397,7 +1397,7 @@ exports.ORDERS_MEASURES_MAP = {
1397
1397
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
1398
1398
  decimalPlaces: 2,
1399
1399
  useCompactNotation: false,
1400
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
1400
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
1401
1401
  tooltip: 'Returning customer tax as a percentage of returning customer total revenue.',
1402
1402
  formulaDisplay: 'RC Tax ÷ RC Total Revenue × 100',
1403
1403
  formula: 'rc_tax / rc_total_revenue * 100',
@@ -1418,7 +1418,7 @@ exports.ORDERS_MEASURES_MAP = {
1418
1418
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
1419
1419
  decimalPlaces: 2,
1420
1420
  useCompactNotation: false,
1421
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
1421
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
1422
1422
  tooltip: 'Average tax amount collected per returning customer order.',
1423
1423
  formulaDisplay: 'RC Tax ÷ RC Order Count',
1424
1424
  formula: 'rc_tax / rc_order_count',
@@ -1474,14 +1474,14 @@ exports.ORDERS_MEASURES_MAP = {
1474
1474
  sumSuffix: '',
1475
1475
  avgPrefix: '$',
1476
1476
  avgSuffix: '',
1477
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
1477
+ icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
1478
1478
  measure: measures_js_1.MEASURE.ORDERS_CM1_PER_ORDER,
1479
1479
  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
1480
1480
  subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
1481
1481
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
1482
1482
  decimalPlaces: 2,
1483
1483
  useCompactNotation: false,
1484
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
1484
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
1485
1485
  tooltip: 'CM1 Per Order is the conservative gross margin per order using Net Revenue minus Effective COGS.',
1486
1486
  formulaDisplay: '(CM1) ÷ (Order Count)',
1487
1487
  formula: '(cm1) / (order_count)',
@@ -1502,7 +1502,7 @@ exports.ORDERS_MEASURES_MAP = {
1502
1502
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
1503
1503
  decimalPlaces: 2,
1504
1504
  useCompactNotation: false,
1505
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
1505
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
1506
1506
  tooltip: 'NC CM1 Per Order is the conservative gross margin per new customer order.',
1507
1507
  formulaDisplay: '(NC CM1) ÷ (NC Order Count)',
1508
1508
  formula: '(nc_cm1) / (nc_order_count)',
@@ -1523,7 +1523,7 @@ exports.ORDERS_MEASURES_MAP = {
1523
1523
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
1524
1524
  decimalPlaces: 2,
1525
1525
  useCompactNotation: false,
1526
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
1526
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
1527
1527
  tooltip: 'RC CM1 Per Order is the conservative gross margin per returning customer order.',
1528
1528
  formulaDisplay: '(RC CM1) ÷ (RC Order Count)',
1529
1529
  formula: '(rc_cm1) / (rc_order_count)',
@@ -1537,14 +1537,14 @@ exports.ORDERS_MEASURES_MAP = {
1537
1537
  sumSuffix: '',
1538
1538
  avgPrefix: '$',
1539
1539
  avgSuffix: '',
1540
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
1540
+ icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
1541
1541
  measure: measures_js_1.MEASURE.ORDERS_CM2_PER_ORDER,
1542
1542
  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
1543
1543
  subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
1544
1544
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
1545
1545
  decimalPlaces: 2,
1546
1546
  useCompactNotation: false,
1547
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
1547
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
1548
1548
  tooltip: 'Average Contribution Margin 2 per order, after deducting marketing costs. Helps assess marketing efficiency at the order level.',
1549
1549
  formulaDisplay: 'CM2 ÷ Order Count',
1550
1550
  formula: 'cm2 / order_count',
@@ -1558,14 +1558,14 @@ exports.ORDERS_MEASURES_MAP = {
1558
1558
  sumSuffix: '',
1559
1559
  avgPrefix: '$',
1560
1560
  avgSuffix: '',
1561
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
1561
+ icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
1562
1562
  measure: measures_js_1.MEASURE.ORDERS_CM3_PER_ORDER,
1563
1563
  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
1564
1564
  subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
1565
1565
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
1566
1566
  decimalPlaces: 2,
1567
1567
  useCompactNotation: false,
1568
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
1568
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
1569
1569
  tooltip: 'Average Contribution Margin 3 per order, after all layered cost deductions.',
1570
1570
  formulaDisplay: 'CM3 ÷ Order Count',
1571
1571
  formula: 'cm3 / order_count',
@@ -1580,14 +1580,14 @@ exports.ORDERS_MEASURES_MAP = {
1580
1580
  sumSuffix: '',
1581
1581
  avgPrefix: '$',
1582
1582
  avgSuffix: '',
1583
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
1583
+ icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
1584
1584
  measure: measures_js_1.MEASURE.ORDERS_CM4_PER_ORDER,
1585
1585
  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
1586
1586
  subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
1587
1587
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
1588
1588
  decimalPlaces: 2,
1589
1589
  useCompactNotation: false,
1590
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
1590
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
1591
1591
  tooltip: 'Average Contribution Margin 4 (operating profit) per order, after deducting all costs including fixed costs.',
1592
1592
  formulaDisplay: 'CM4 ÷ Order Count',
1593
1593
  formula: 'cm4 / order_count',
@@ -1608,7 +1608,7 @@ exports.ORDERS_MEASURES_MAP = {
1608
1608
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
1609
1609
  decimalPlaces: 2,
1610
1610
  useCompactNotation: false,
1611
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
1611
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
1612
1612
  tooltip: 'Average Contribution Margin 2 per new customer order, after deducting marketing costs.',
1613
1613
  formulaDisplay: 'NC CM2 ÷ NC Order Count',
1614
1614
  formula: 'nc_cm2 / nc_order_count',
@@ -1629,7 +1629,7 @@ exports.ORDERS_MEASURES_MAP = {
1629
1629
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
1630
1630
  decimalPlaces: 2,
1631
1631
  useCompactNotation: false,
1632
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
1632
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
1633
1633
  tooltip: 'Average Contribution Margin 3 per new customer order, after all layered cost deductions.',
1634
1634
  formulaDisplay: 'NC CM3 ÷ NC Order Count',
1635
1635
  formula: 'nc_cm3 / nc_order_count',
@@ -1650,7 +1650,7 @@ exports.ORDERS_MEASURES_MAP = {
1650
1650
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
1651
1651
  decimalPlaces: 2,
1652
1652
  useCompactNotation: false,
1653
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
1653
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
1654
1654
  tooltip: 'Average Contribution Margin 4 (operating profit) per new customer order, after deducting all costs including fixed costs.',
1655
1655
  formulaDisplay: 'NC CM4 ÷ NC Order Count',
1656
1656
  formula: 'nc_cm4 / nc_order_count',
@@ -1671,7 +1671,7 @@ exports.ORDERS_MEASURES_MAP = {
1671
1671
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
1672
1672
  decimalPlaces: 2,
1673
1673
  useCompactNotation: false,
1674
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
1674
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
1675
1675
  tooltip: 'Average Contribution Margin 2 per returning customer order, after deducting marketing costs.',
1676
1676
  formulaDisplay: 'RC CM2 ÷ RC Order Count',
1677
1677
  formula: 'rc_cm2 / rc_order_count',
@@ -1692,7 +1692,7 @@ exports.ORDERS_MEASURES_MAP = {
1692
1692
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
1693
1693
  decimalPlaces: 2,
1694
1694
  useCompactNotation: false,
1695
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
1695
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
1696
1696
  tooltip: 'Average Contribution Margin 3 per returning customer order, after all layered cost deductions.',
1697
1697
  formulaDisplay: 'RC CM3 ÷ RC Order Count',
1698
1698
  formula: 'rc_cm3 / rc_order_count',
@@ -1713,7 +1713,7 @@ exports.ORDERS_MEASURES_MAP = {
1713
1713
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
1714
1714
  decimalPlaces: 2,
1715
1715
  useCompactNotation: false,
1716
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
1716
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
1717
1717
  tooltip: 'Average Contribution Margin 4 (operating profit) per returning customer order, after deducting all costs including fixed costs.',
1718
1718
  formulaDisplay: 'RC CM4 ÷ RC Order Count',
1719
1719
  formula: 'rc_cm4 / rc_order_count',
@@ -1733,7 +1733,7 @@ exports.ORDERS_MEASURES_MAP = {
1733
1733
  valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
1734
1734
  decimalPlaces: 2,
1735
1735
  useCompactNotation: false,
1736
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
1736
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
1737
1737
  shortTitle: 'Avg Orders/Cust',
1738
1738
  tooltip: 'The average number of orders placed per unique customer in the period. Higher values indicate strong repeat purchase behavior.',
1739
1739
  formulaDisplay: 'Order Count ÷ Unique Customers',
@@ -1754,7 +1754,7 @@ exports.ORDERS_MEASURES_MAP = {
1754
1754
  valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
1755
1755
  decimalPlaces: 0,
1756
1756
  useCompactNotation: false,
1757
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
1757
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
1758
1758
  tooltip: 'The number of distinct customers making their first-ever purchase in the period. Core acquisition metric.',
1759
1759
  },
1760
1760
  [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMERS]: {
@@ -1772,7 +1772,7 @@ exports.ORDERS_MEASURES_MAP = {
1772
1772
  valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
1773
1773
  decimalPlaces: 0,
1774
1774
  useCompactNotation: false,
1775
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
1775
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
1776
1776
  shortTitle: 'Ret. Customers',
1777
1777
  tooltip: 'The number of distinct customers who have ordered before and purchased again in the period. Core retention metric.',
1778
1778
  },
@@ -1791,7 +1791,7 @@ exports.ORDERS_MEASURES_MAP = {
1791
1791
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
1792
1792
  decimalPlaces: 2,
1793
1793
  useCompactNotation: false,
1794
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
1794
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
1795
1795
  shortTitle: 'NC Gross Rate',
1796
1796
  tooltip: 'New customer gross revenue as a share of total gross revenue. Shows how much of top-line sales comes from first-time buyers.',
1797
1797
  formulaDisplay: 'NC Gross Revenue ÷ Gross Revenue × 100',
@@ -1812,7 +1812,7 @@ exports.ORDERS_MEASURES_MAP = {
1812
1812
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
1813
1813
  decimalPlaces: 2,
1814
1814
  useCompactNotation: false,
1815
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
1815
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
1816
1816
  shortTitle: 'RC Gross Rate',
1817
1817
  tooltip: 'Returning customer gross revenue as a share of total gross revenue. High values indicate a retention-driven revenue base.',
1818
1818
  formulaDisplay: 'RC Gross Revenue ÷ Gross Revenue × 100',
@@ -1833,7 +1833,7 @@ exports.ORDERS_MEASURES_MAP = {
1833
1833
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
1834
1834
  decimalPlaces: 2,
1835
1835
  useCompactNotation: true,
1836
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
1836
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
1837
1837
  shortTitle: 'Refund by Date',
1838
1838
  tooltip: 'Refund amounts attributed to the date the refund was issued. Use this to track when refunds actually hit, not when orders were placed.',
1839
1839
  },
@@ -1852,7 +1852,7 @@ exports.ORDERS_MEASURES_MAP = {
1852
1852
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
1853
1853
  decimalPlaces: 2,
1854
1854
  useCompactNotation: true,
1855
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
1855
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
1856
1856
  shortTitle: 'Refund by Order',
1857
1857
  tooltip: 'Refund amounts attributed to the original order date. Useful for cohort analysis and understanding which order batches had high returns.',
1858
1858
  },
@@ -1871,7 +1871,7 @@ exports.ORDERS_MEASURES_MAP = {
1871
1871
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
1872
1872
  decimalPlaces: 2,
1873
1873
  useCompactNotation: false,
1874
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
1874
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
1875
1875
  shortTitle: 'Refund Gross %',
1876
1876
  tooltip: 'Total refunds as a percentage of gross revenue. Shows what portion of sales value is being returned.',
1877
1877
  formulaDisplay: 'Refunds ÷ Gross Revenue × 100',
@@ -1892,7 +1892,7 @@ exports.ORDERS_MEASURES_MAP = {
1892
1892
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
1893
1893
  decimalPlaces: 2,
1894
1894
  useCompactNotation: false,
1895
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
1895
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
1896
1896
  shortTitle: 'Refund Net %',
1897
1897
  tooltip: 'Total refunds as a percentage of net revenue. A higher rate here vs. gross rate means discounts compound the refund impact.',
1898
1898
  formulaDisplay: 'Refunds ÷ Net Revenue × 100',
@@ -1913,7 +1913,7 @@ exports.ORDERS_MEASURES_MAP = {
1913
1913
  valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
1914
1914
  decimalPlaces: 0,
1915
1915
  useCompactNotation: false,
1916
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
1916
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
1917
1917
  tooltip: 'The number of orders that had at least one discount applied. Compare to total orders to gauge discount usage frequency.',
1918
1918
  },
1919
1919
  [measures_js_1.MEASURE.ORDERS_DISCOUNT_GROSS_RATE]: {
@@ -1931,7 +1931,7 @@ exports.ORDERS_MEASURES_MAP = {
1931
1931
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
1932
1932
  decimalPlaces: 2,
1933
1933
  useCompactNotation: false,
1934
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
1934
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
1935
1935
  shortTitle: 'Disc. Gross Rate',
1936
1936
  tooltip: 'Total discounts as a share of gross revenue. Tracks how aggressively promotional pricing is eroding top-line sales.',
1937
1937
  formulaDisplay: 'Discounts ÷ Gross Revenue × 100',
@@ -1952,7 +1952,7 @@ exports.ORDERS_MEASURES_MAP = {
1952
1952
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
1953
1953
  decimalPlaces: 2,
1954
1954
  useCompactNotation: false,
1955
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
1955
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
1956
1956
  shortTitle: 'NC Disc. Gross',
1957
1957
  tooltip: 'New customer discounts as a share of new customer gross revenue. High rates suggest heavy promotion to drive acquisition.',
1958
1958
  formulaDisplay: 'NC Discounts ÷ NC Gross Revenue × 100',
@@ -1973,7 +1973,7 @@ exports.ORDERS_MEASURES_MAP = {
1973
1973
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
1974
1974
  decimalPlaces: 2,
1975
1975
  useCompactNotation: false,
1976
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
1976
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
1977
1977
  shortTitle: 'RC Disc. Gross',
1978
1978
  tooltip: 'Returning customer discounts as a share of returning customer gross revenue. High rates may indicate loyalty discounts cutting into repeat margins.',
1979
1979
  formulaDisplay: 'RC Discounts ÷ RC Gross Revenue × 100',
@@ -1994,7 +1994,7 @@ exports.ORDERS_MEASURES_MAP = {
1994
1994
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
1995
1995
  decimalPlaces: 2,
1996
1996
  useCompactNotation: false,
1997
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
1997
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
1998
1998
  shortTitle: 'NC Disc. Order %',
1999
1999
  tooltip: 'The share of new customer orders that used a discount code or promotion. High values show how dependent acquisition is on discounting.',
2000
2000
  formulaDisplay: 'NC Discounted Orders ÷ NC Orders × 100',
@@ -2015,7 +2015,7 @@ exports.ORDERS_MEASURES_MAP = {
2015
2015
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
2016
2016
  decimalPlaces: 2,
2017
2017
  useCompactNotation: false,
2018
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
2018
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
2019
2019
  shortTitle: 'RC Disc. Order %',
2020
2020
  tooltip: 'The share of returning customer orders that used a discount. Elevated values may signal discount dependency in retention.',
2021
2021
  formulaDisplay: 'RC Discounted Orders ÷ RC Orders × 100',
@@ -2036,7 +2036,7 @@ exports.ORDERS_MEASURES_MAP = {
2036
2036
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
2037
2037
  decimalPlaces: 2,
2038
2038
  useCompactNotation: true,
2039
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
2039
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
2040
2040
  shortTitle: 'Refund + Disc.',
2041
2041
  tooltip: 'The combined dollar value of refunds and discounts. Represents the total revenue leakage from gross sales.',
2042
2042
  formulaDisplay: 'Refunds + Discounts',
@@ -2057,7 +2057,7 @@ exports.ORDERS_MEASURES_MAP = {
2057
2057
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
2058
2058
  decimalPlaces: 2,
2059
2059
  useCompactNotation: true,
2060
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
2060
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
2061
2061
  shortTitle: 'NC Ref+Disc',
2062
2062
  tooltip: 'Combined refunds and discounts for new customer orders. Reflects the total revenue given back from first-time buyer transactions.',
2063
2063
  formulaDisplay: 'NC Refunds + NC Discounts',
@@ -2078,7 +2078,7 @@ exports.ORDERS_MEASURES_MAP = {
2078
2078
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
2079
2079
  decimalPlaces: 2,
2080
2080
  useCompactNotation: true,
2081
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
2081
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
2082
2082
  shortTitle: 'RC Ref+Disc',
2083
2083
  tooltip: 'Combined refunds and discounts for returning customer orders.',
2084
2084
  formulaDisplay: 'RC Refunds + RC Discounts',
@@ -2099,7 +2099,7 @@ exports.ORDERS_MEASURES_MAP = {
2099
2099
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
2100
2100
  decimalPlaces: 2,
2101
2101
  useCompactNotation: true,
2102
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
2102
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
2103
2103
  tooltip: 'The order subtotal before shipping and taxes are added. Reflects the product value customers commit to at checkout.',
2104
2104
  },
2105
2105
  [measures_js_1.MEASURE.ORDERS_NET_PLUS_SHIPPING]: {
@@ -2117,7 +2117,7 @@ exports.ORDERS_MEASURES_MAP = {
2117
2117
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
2118
2118
  decimalPlaces: 2,
2119
2119
  useCompactNotation: true,
2120
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
2120
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
2121
2121
  shortTitle: 'Net + Ship.',
2122
2122
  tooltip: 'Net revenue plus shipping collected. Useful for businesses where shipping is a meaningful revenue contributor.',
2123
2123
  formulaDisplay: 'Net Revenue + Shipping',
@@ -2138,7 +2138,7 @@ exports.ORDERS_MEASURES_MAP = {
2138
2138
  valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
2139
2139
  decimalPlaces: 0,
2140
2140
  useCompactNotation: false,
2141
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
2141
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
2142
2142
  shortTitle: 'Cancellations',
2143
2143
  tooltip: 'The number of orders that were cancelled before fulfillment. High counts may indicate checkout friction or inventory issues.',
2144
2144
  },
@@ -2157,7 +2157,7 @@ exports.ORDERS_MEASURES_MAP = {
2157
2157
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
2158
2158
  decimalPlaces: 2,
2159
2159
  useCompactNotation: true,
2160
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
2160
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
2161
2161
  shortTitle: 'Cancelled $',
2162
2162
  tooltip: 'The total dollar value of cancelled orders. Represents potential revenue that was lost before fulfillment.',
2163
2163
  },
@@ -2176,7 +2176,7 @@ exports.ORDERS_MEASURES_MAP = {
2176
2176
  valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
2177
2177
  decimalPlaces: 0,
2178
2178
  useCompactNotation: false,
2179
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
2179
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
2180
2180
  shortTitle: 'NC Cancellations',
2181
2181
  tooltip: 'The number of new customer orders that were cancelled before fulfillment.',
2182
2182
  },
@@ -2195,7 +2195,7 @@ exports.ORDERS_MEASURES_MAP = {
2195
2195
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
2196
2196
  decimalPlaces: 2,
2197
2197
  useCompactNotation: true,
2198
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
2198
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
2199
2199
  shortTitle: 'NC Cancelled $',
2200
2200
  tooltip: 'The total dollar value of cancelled new customer orders.',
2201
2201
  },
@@ -2214,7 +2214,7 @@ exports.ORDERS_MEASURES_MAP = {
2214
2214
  valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
2215
2215
  decimalPlaces: 0,
2216
2216
  useCompactNotation: false,
2217
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
2217
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
2218
2218
  shortTitle: 'RC Cancellations',
2219
2219
  tooltip: 'The number of returning customer orders that were cancelled before fulfillment.',
2220
2220
  },
@@ -2233,7 +2233,7 @@ exports.ORDERS_MEASURES_MAP = {
2233
2233
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
2234
2234
  decimalPlaces: 2,
2235
2235
  useCompactNotation: true,
2236
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
2236
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
2237
2237
  shortTitle: 'RC Cancelled $',
2238
2238
  tooltip: 'The total dollar value of cancelled returning customer orders.',
2239
2239
  },
@@ -2429,7 +2429,7 @@ exports.ORDERS_MEASURES_MAP = {
2429
2429
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
2430
2430
  decimalPlaces: 2,
2431
2431
  useCompactNotation: false,
2432
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
2432
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
2433
2433
  shortTitle: 'COGS/Gross %',
2434
2434
  tooltip: 'Cost of goods as a share of gross revenue. The complement of gross margin rate — COGS % + Gross Margin % = 100%.',
2435
2435
  formulaDisplay: 'COGS ÷ Gross Revenue × 100',
@@ -2450,7 +2450,7 @@ exports.ORDERS_MEASURES_MAP = {
2450
2450
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
2451
2451
  decimalPlaces: 2,
2452
2452
  useCompactNotation: false,
2453
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
2453
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
2454
2454
  shortTitle: 'NC COGS/Gross %',
2455
2455
  tooltip: 'New customer COGS as a share of their gross revenue.',
2456
2456
  formulaDisplay: 'NC COGS ÷ NC Gross Revenue × 100',
@@ -2471,7 +2471,7 @@ exports.ORDERS_MEASURES_MAP = {
2471
2471
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
2472
2472
  decimalPlaces: 2,
2473
2473
  useCompactNotation: false,
2474
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
2474
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
2475
2475
  shortTitle: 'RC COGS/Gross %',
2476
2476
  tooltip: 'Returning customer COGS as a share of their gross revenue.',
2477
2477
  formulaDisplay: 'RC COGS ÷ RC Gross Revenue × 100',
@@ -2492,7 +2492,7 @@ exports.ORDERS_MEASURES_MAP = {
2492
2492
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
2493
2493
  decimalPlaces: 2,
2494
2494
  useCompactNotation: false,
2495
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
2495
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
2496
2496
  shortTitle: 'COGS/Net %',
2497
2497
  tooltip: 'COGS as a share of net revenue. Higher than gross rate because discounts and refunds reduce the denominator.',
2498
2498
  formulaDisplay: 'COGS ÷ Net Revenue × 100',
@@ -2513,7 +2513,7 @@ exports.ORDERS_MEASURES_MAP = {
2513
2513
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
2514
2514
  decimalPlaces: 2,
2515
2515
  useCompactNotation: false,
2516
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
2516
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
2517
2517
  shortTitle: 'NC COGS/Net %',
2518
2518
  tooltip: 'New customer COGS as a share of their net revenue.',
2519
2519
  formulaDisplay: 'NC COGS ÷ NC Net Revenue × 100',
@@ -2534,7 +2534,7 @@ exports.ORDERS_MEASURES_MAP = {
2534
2534
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
2535
2535
  decimalPlaces: 2,
2536
2536
  useCompactNotation: false,
2537
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
2537
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
2538
2538
  shortTitle: 'RC COGS/Net %',
2539
2539
  tooltip: 'Returning customer COGS as a share of their net revenue.',
2540
2540
  formulaDisplay: 'RC COGS ÷ RC Net Revenue × 100',
@@ -2726,7 +2726,7 @@ exports.ORDERS_MEASURES_MAP = {
2726
2726
  valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
2727
2727
  decimalPlaces: 0,
2728
2728
  useCompactNotation: false,
2729
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
2729
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
2730
2730
  tooltip: 'A ranking of products ordered by revenue contribution. Identifies the highest-impact products for merchandising and ad targeting.',
2731
2731
  },
2732
2732
  [measures_js_1.MEASURE.ORDERS_CPA]: {
@@ -2738,14 +2738,14 @@ exports.ORDERS_MEASURES_MAP = {
2738
2738
  sumSuffix: '',
2739
2739
  avgPrefix: '$',
2740
2740
  avgSuffix: '',
2741
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
2741
+ icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
2742
2742
  measure: measures_js_1.MEASURE.ORDERS_CPA,
2743
2743
  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
2744
2744
  subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
2745
2745
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
2746
2746
  decimalPlaces: 2,
2747
2747
  useCompactNotation: true,
2748
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
2748
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
2749
2749
  tooltip: 'How much you spend on average to acquire each order. Lower is better.',
2750
2750
  formulaDisplay: 'Total Ad Spend ÷ Orders',
2751
2751
  formula: 'spend / orders',
@@ -2759,14 +2759,14 @@ exports.ORDERS_MEASURES_MAP = {
2759
2759
  sumSuffix: '',
2760
2760
  avgPrefix: '$',
2761
2761
  avgSuffix: '',
2762
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
2762
+ icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
2763
2763
  measure: measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_CPA,
2764
2764
  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
2765
2765
  subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
2766
2766
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
2767
2767
  decimalPlaces: 2,
2768
2768
  useCompactNotation: true,
2769
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
2769
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
2770
2770
  tooltip: 'How much you spend to acquire each first-time customer order. Critical for understanding customer acquisition efficiency.',
2771
2771
  formulaDisplay: 'Total Ad Spend ÷ New Customer Orders',
2772
2772
  formula: 'spend / new_customer_orders',
@@ -2780,14 +2780,14 @@ exports.ORDERS_MEASURES_MAP = {
2780
2780
  sumSuffix: 'x',
2781
2781
  avgPrefix: '',
2782
2782
  avgSuffix: 'x',
2783
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
2783
+ icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
2784
2784
  measure: measures_js_1.MEASURE.ORDERS_TOTAL_ROAS,
2785
2785
  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
2786
2786
  subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
2787
2787
  valueType: measure_value_type_js_1.MeasureValueType.MULTIPLIER,
2788
2788
  decimalPlaces: 2,
2789
2789
  useCompactNotation: false,
2790
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
2790
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
2791
2791
  tooltip: 'How much revenue you earn for every dollar spent on advertising. A 3x ROAS means $3 revenue per $1 spent.',
2792
2792
  formulaDisplay: 'Total Order Revenue ÷ Total Ad Spend',
2793
2793
  formula: 'total_revenue / spend',
@@ -2801,14 +2801,14 @@ exports.ORDERS_MEASURES_MAP = {
2801
2801
  sumSuffix: 'x',
2802
2802
  avgPrefix: '',
2803
2803
  avgSuffix: 'x',
2804
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
2804
+ icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
2805
2805
  measure: measures_js_1.MEASURE.ORDERS_GROSS_ROAS,
2806
2806
  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
2807
2807
  subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
2808
2808
  valueType: measure_value_type_js_1.MeasureValueType.MULTIPLIER,
2809
2809
  decimalPlaces: 2,
2810
2810
  useCompactNotation: false,
2811
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
2811
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
2812
2812
  tooltip: 'Return on ad spend using gross sales (before discounts and refunds are applied).',
2813
2813
  formulaDisplay: 'Gross Order Sales ÷ Total Ad Spend',
2814
2814
  formula: 'gross_sales / spend',
@@ -2822,14 +2822,14 @@ exports.ORDERS_MEASURES_MAP = {
2822
2822
  sumSuffix: 'x',
2823
2823
  avgPrefix: '',
2824
2824
  avgSuffix: 'x',
2825
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
2825
+ icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
2826
2826
  measure: measures_js_1.MEASURE.ORDERS_NET_ROAS,
2827
2827
  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
2828
2828
  subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
2829
2829
  valueType: measure_value_type_js_1.MeasureValueType.MULTIPLIER,
2830
2830
  decimalPlaces: 2,
2831
2831
  useCompactNotation: false,
2832
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
2832
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
2833
2833
  tooltip: 'Return on ad spend using net sales (after discounts and refunds). Most accurate for true profitability.',
2834
2834
  formulaDisplay: 'Net Order Sales ÷ Total Ad Spend',
2835
2835
  formula: 'net_sales / spend',
@@ -2843,14 +2843,14 @@ exports.ORDERS_MEASURES_MAP = {
2843
2843
  sumSuffix: 'x',
2844
2844
  avgPrefix: '',
2845
2845
  avgSuffix: 'x',
2846
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
2846
+ icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
2847
2847
  measure: measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_TOTAL_ROAS,
2848
2848
  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
2849
2849
  subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
2850
2850
  valueType: measure_value_type_js_1.MeasureValueType.MULTIPLIER,
2851
2851
  decimalPlaces: 2,
2852
2852
  useCompactNotation: false,
2853
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
2853
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
2854
2854
  tooltip: 'Revenue from new customer orders per dollar spent on advertising. Key metric for customer acquisition efficiency.',
2855
2855
  formulaDisplay: 'New Customer Order Revenue ÷ Ad Spend',
2856
2856
  formula: 'nc_revenue / spend',
@@ -2864,14 +2864,14 @@ exports.ORDERS_MEASURES_MAP = {
2864
2864
  sumSuffix: 'x',
2865
2865
  avgPrefix: '',
2866
2866
  avgSuffix: 'x',
2867
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
2867
+ icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
2868
2868
  measure: measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_GROSS_ROAS,
2869
2869
  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
2870
2870
  subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
2871
2871
  valueType: measure_value_type_js_1.MeasureValueType.MULTIPLIER,
2872
2872
  decimalPlaces: 2,
2873
2873
  useCompactNotation: false,
2874
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
2874
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
2875
2875
  tooltip: 'Gross sales from new customer orders per dollar spent on advertising.',
2876
2876
  formulaDisplay: 'NC Gross Order Sales ÷ Ad Spend',
2877
2877
  formula: 'nc_gross_sales / spend',
@@ -2885,14 +2885,14 @@ exports.ORDERS_MEASURES_MAP = {
2885
2885
  sumSuffix: 'x',
2886
2886
  avgPrefix: '',
2887
2887
  avgSuffix: 'x',
2888
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
2888
+ icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
2889
2889
  measure: measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_NET_ROAS,
2890
2890
  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
2891
2891
  subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
2892
2892
  valueType: measure_value_type_js_1.MeasureValueType.MULTIPLIER,
2893
2893
  decimalPlaces: 2,
2894
2894
  useCompactNotation: false,
2895
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
2895
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
2896
2896
  tooltip: 'Net sales from new customer orders per dollar spent on advertising. Most accurate for true acquisition profitability.',
2897
2897
  formulaDisplay: 'NC Net Order Sales ÷ Ad Spend',
2898
2898
  formula: 'nc_net_sales / spend',
@@ -2906,14 +2906,14 @@ exports.ORDERS_MEASURES_MAP = {
2906
2906
  sumSuffix: '',
2907
2907
  avgPrefix: '$',
2908
2908
  avgSuffix: '',
2909
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
2909
+ icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
2910
2910
  measure: measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_CPA,
2911
2911
  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
2912
2912
  subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
2913
2913
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
2914
2914
  decimalPlaces: 2,
2915
2915
  useCompactNotation: true,
2916
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
2916
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
2917
2917
  tooltip: 'How much you spend to acquire each repeat customer order. Useful for measuring retention and remarketing campaign efficiency.',
2918
2918
  formulaDisplay: 'Total Ad Spend ÷ Returning Customer Orders',
2919
2919
  formula: 'spend / returning_customer_orders',
@@ -2927,14 +2927,14 @@ exports.ORDERS_MEASURES_MAP = {
2927
2927
  sumSuffix: 'x',
2928
2928
  avgPrefix: '',
2929
2929
  avgSuffix: 'x',
2930
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
2930
+ icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
2931
2931
  measure: measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_TOTAL_ROAS,
2932
2932
  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
2933
2933
  subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
2934
2934
  valueType: measure_value_type_js_1.MeasureValueType.MULTIPLIER,
2935
2935
  decimalPlaces: 2,
2936
2936
  useCompactNotation: false,
2937
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
2937
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
2938
2938
  tooltip: 'Revenue from returning customer orders per dollar spent on advertising. Key metric for retention efficiency.',
2939
2939
  formulaDisplay: 'Returning Customer Order Revenue ÷ Ad Spend',
2940
2940
  formula: 'rc_revenue / spend',
@@ -2948,14 +2948,14 @@ exports.ORDERS_MEASURES_MAP = {
2948
2948
  sumSuffix: 'x',
2949
2949
  avgPrefix: '',
2950
2950
  avgSuffix: 'x',
2951
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
2951
+ icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
2952
2952
  measure: measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_ROAS,
2953
2953
  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
2954
2954
  subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
2955
2955
  valueType: measure_value_type_js_1.MeasureValueType.MULTIPLIER,
2956
2956
  decimalPlaces: 2,
2957
2957
  useCompactNotation: false,
2958
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
2958
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
2959
2959
  tooltip: 'Gross sales from returning customer orders per dollar spent on advertising.',
2960
2960
  formulaDisplay: 'RC Gross Order Sales ÷ Ad Spend',
2961
2961
  formula: 'rc_gross_sales / spend',
@@ -2969,14 +2969,14 @@ exports.ORDERS_MEASURES_MAP = {
2969
2969
  sumSuffix: 'x',
2970
2970
  avgPrefix: '',
2971
2971
  avgSuffix: 'x',
2972
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
2972
+ icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
2973
2973
  measure: measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_NET_ROAS,
2974
2974
  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
2975
2975
  subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
2976
2976
  valueType: measure_value_type_js_1.MeasureValueType.MULTIPLIER,
2977
2977
  decimalPlaces: 2,
2978
2978
  useCompactNotation: false,
2979
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
2979
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
2980
2980
  tooltip: 'Net sales from returning customer orders per dollar spent on advertising. Most accurate for true retention profitability.',
2981
2981
  formulaDisplay: 'RC Net Order Sales ÷ Ad Spend',
2982
2982
  formula: 'rc_net_sales / spend',
@@ -2990,14 +2990,14 @@ exports.ORDERS_MEASURES_MAP = {
2990
2990
  sumSuffix: 'x',
2991
2991
  avgPrefix: '',
2992
2992
  avgSuffix: 'x',
2993
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
2993
+ icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
2994
2994
  measure: measures_js_1.MEASURE.ORDERS_CM1_ROAS,
2995
2995
  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
2996
2996
  subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
2997
2997
  valueType: measure_value_type_js_1.MeasureValueType.MULTIPLIER,
2998
2998
  decimalPlaces: 2,
2999
2999
  useCompactNotation: false,
3000
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
3000
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
3001
3001
  tooltip: 'How much gross margin (CM1) you earn for every dollar spent on advertising.',
3002
3002
  formulaDisplay: 'CM1 ÷ Total Ad Spend',
3003
3003
  formula: 'cm1 / spend',
@@ -3012,14 +3012,14 @@ exports.ORDERS_MEASURES_MAP = {
3012
3012
  sumSuffix: 'x',
3013
3013
  avgPrefix: '',
3014
3014
  avgSuffix: 'x',
3015
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
3015
+ icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
3016
3016
  measure: measures_js_1.MEASURE.ORDERS_CM2_ROAS,
3017
3017
  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
3018
3018
  subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
3019
3019
  valueType: measure_value_type_js_1.MeasureValueType.MULTIPLIER,
3020
3020
  decimalPlaces: 2,
3021
3021
  useCompactNotation: false,
3022
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
3022
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
3023
3023
  tooltip: 'How much contribution margin after marketing (CM2) you earn for every dollar spent on advertising.',
3024
3024
  formulaDisplay: 'CM2 ÷ Total Ad Spend',
3025
3025
  formula: 'cm2 / spend',
@@ -3034,14 +3034,14 @@ exports.ORDERS_MEASURES_MAP = {
3034
3034
  sumSuffix: 'x',
3035
3035
  avgPrefix: '',
3036
3036
  avgSuffix: 'x',
3037
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
3037
+ icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
3038
3038
  measure: measures_js_1.MEASURE.ORDERS_CM3_ROAS,
3039
3039
  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
3040
3040
  subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
3041
3041
  valueType: measure_value_type_js_1.MeasureValueType.MULTIPLIER,
3042
3042
  decimalPlaces: 2,
3043
3043
  useCompactNotation: false,
3044
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
3044
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
3045
3045
  tooltip: 'How much contribution margin after all costs (CM3) you earn for every dollar spent on advertising.',
3046
3046
  formulaDisplay: 'CM3 ÷ Total Ad Spend',
3047
3047
  formula: 'cm3 / spend',
@@ -3055,14 +3055,14 @@ exports.ORDERS_MEASURES_MAP = {
3055
3055
  sumSuffix: 'x',
3056
3056
  avgPrefix: '',
3057
3057
  avgSuffix: 'x',
3058
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
3058
+ icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
3059
3059
  measure: measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_CM1_ROAS,
3060
3060
  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
3061
3061
  subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
3062
3062
  valueType: measure_value_type_js_1.MeasureValueType.MULTIPLIER,
3063
3063
  decimalPlaces: 2,
3064
3064
  useCompactNotation: false,
3065
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
3065
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
3066
3066
  tooltip: 'New customer gross margin (CM1) per dollar spent on advertising.',
3067
3067
  formulaDisplay: 'NC CM1 ÷ Ad Spend',
3068
3068
  formula: 'nc_cm1 / spend',
@@ -3076,14 +3076,14 @@ exports.ORDERS_MEASURES_MAP = {
3076
3076
  sumSuffix: 'x',
3077
3077
  avgPrefix: '',
3078
3078
  avgSuffix: 'x',
3079
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
3079
+ icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
3080
3080
  measure: measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_CM2_ROAS,
3081
3081
  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
3082
3082
  subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
3083
3083
  valueType: measure_value_type_js_1.MeasureValueType.MULTIPLIER,
3084
3084
  decimalPlaces: 2,
3085
3085
  useCompactNotation: false,
3086
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
3086
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
3087
3087
  tooltip: 'New customer contribution margin after marketing (CM2) per dollar spent on advertising.',
3088
3088
  formulaDisplay: 'NC CM2 ÷ Ad Spend',
3089
3089
  formula: 'nc_cm2 / spend',
@@ -3097,14 +3097,14 @@ exports.ORDERS_MEASURES_MAP = {
3097
3097
  sumSuffix: 'x',
3098
3098
  avgPrefix: '',
3099
3099
  avgSuffix: 'x',
3100
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
3100
+ icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
3101
3101
  measure: measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_CM3_ROAS,
3102
3102
  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
3103
3103
  subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
3104
3104
  valueType: measure_value_type_js_1.MeasureValueType.MULTIPLIER,
3105
3105
  decimalPlaces: 2,
3106
3106
  useCompactNotation: false,
3107
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
3107
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
3108
3108
  tooltip: 'New customer contribution margin after all costs (CM3) per dollar spent on advertising.',
3109
3109
  formulaDisplay: 'NC CM3 ÷ Ad Spend',
3110
3110
  formula: 'nc_cm3 / spend',
@@ -3118,14 +3118,14 @@ exports.ORDERS_MEASURES_MAP = {
3118
3118
  sumSuffix: 'x',
3119
3119
  avgPrefix: '',
3120
3120
  avgSuffix: 'x',
3121
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
3121
+ icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
3122
3122
  measure: measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_CM1_ROAS,
3123
3123
  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
3124
3124
  subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
3125
3125
  valueType: measure_value_type_js_1.MeasureValueType.MULTIPLIER,
3126
3126
  decimalPlaces: 2,
3127
3127
  useCompactNotation: false,
3128
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
3128
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
3129
3129
  tooltip: 'Returning customer gross margin (CM1) per dollar spent on advertising.',
3130
3130
  formulaDisplay: 'RC CM1 ÷ Ad Spend',
3131
3131
  formula: 'rc_cm1 / spend',
@@ -3139,14 +3139,14 @@ exports.ORDERS_MEASURES_MAP = {
3139
3139
  sumSuffix: 'x',
3140
3140
  avgPrefix: '',
3141
3141
  avgSuffix: 'x',
3142
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
3142
+ icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
3143
3143
  measure: measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_CM2_ROAS,
3144
3144
  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
3145
3145
  subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
3146
3146
  valueType: measure_value_type_js_1.MeasureValueType.MULTIPLIER,
3147
3147
  decimalPlaces: 2,
3148
3148
  useCompactNotation: false,
3149
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
3149
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
3150
3150
  tooltip: 'Returning customer contribution margin after marketing (CM2) per dollar spent on advertising.',
3151
3151
  formulaDisplay: 'RC CM2 ÷ Ad Spend',
3152
3152
  formula: 'rc_cm2 / spend',
@@ -3160,14 +3160,14 @@ exports.ORDERS_MEASURES_MAP = {
3160
3160
  sumSuffix: 'x',
3161
3161
  avgPrefix: '',
3162
3162
  avgSuffix: 'x',
3163
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
3163
+ icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
3164
3164
  measure: measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_CM3_ROAS,
3165
3165
  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
3166
3166
  subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
3167
3167
  valueType: measure_value_type_js_1.MeasureValueType.MULTIPLIER,
3168
3168
  decimalPlaces: 2,
3169
3169
  useCompactNotation: false,
3170
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
3170
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
3171
3171
  tooltip: 'Returning customer contribution margin after all costs (CM3) per dollar spent on advertising.',
3172
3172
  formulaDisplay: 'RC CM3 ÷ Ad Spend',
3173
3173
  formula: 'rc_cm3 / spend',
@@ -3181,14 +3181,14 @@ exports.ORDERS_MEASURES_MAP = {
3181
3181
  sumSuffix: '%',
3182
3182
  avgPrefix: '',
3183
3183
  avgSuffix: '%',
3184
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
3184
+ icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
3185
3185
  measure: measures_js_1.MEASURE.ORDERS_TOTAL_MER,
3186
3186
  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
3187
3187
  subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
3188
3188
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
3189
3189
  decimalPlaces: 2,
3190
3190
  useCompactNotation: false,
3191
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
3191
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
3192
3192
  tooltip: 'What percentage of your order revenue is spent on advertising. Lower is better—it means more revenue per ad dollar.',
3193
3193
  formulaDisplay: '(Total Ad Spend ÷ Total Order Revenue) × 100',
3194
3194
  formula: '(spend / total_revenue) * 100',
@@ -3202,14 +3202,14 @@ exports.ORDERS_MEASURES_MAP = {
3202
3202
  sumSuffix: '%',
3203
3203
  avgPrefix: '',
3204
3204
  avgSuffix: '%',
3205
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
3205
+ icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
3206
3206
  measure: measures_js_1.MEASURE.ORDERS_GROSS_MER,
3207
3207
  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
3208
3208
  subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
3209
3209
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
3210
3210
  decimalPlaces: 2,
3211
3211
  useCompactNotation: false,
3212
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
3212
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
3213
3213
  tooltip: 'What percentage of gross order sales (before discounts and refunds) is spent on advertising.',
3214
3214
  formulaDisplay: '(Total Ad Spend ÷ Gross Order Sales) × 100',
3215
3215
  formula: '(spend / gross_sales) * 100',
@@ -3223,14 +3223,14 @@ exports.ORDERS_MEASURES_MAP = {
3223
3223
  sumSuffix: '%',
3224
3224
  avgPrefix: '',
3225
3225
  avgSuffix: '%',
3226
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
3226
+ icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
3227
3227
  measure: measures_js_1.MEASURE.ORDERS_NET_MER,
3228
3228
  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
3229
3229
  subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
3230
3230
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
3231
3231
  decimalPlaces: 2,
3232
3232
  useCompactNotation: false,
3233
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
3233
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
3234
3234
  tooltip: 'What percentage of net order sales (after discounts and refunds) is spent on advertising.',
3235
3235
  formulaDisplay: '(Total Ad Spend ÷ Net Order Sales) × 100',
3236
3236
  formula: '(spend / net_sales) * 100',
@@ -3244,14 +3244,14 @@ exports.ORDERS_MEASURES_MAP = {
3244
3244
  sumSuffix: '%',
3245
3245
  avgPrefix: '',
3246
3246
  avgSuffix: '%',
3247
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
3247
+ icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
3248
3248
  measure: measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_TOTAL_MER,
3249
3249
  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
3250
3250
  subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
3251
3251
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
3252
3252
  decimalPlaces: 2,
3253
3253
  useCompactNotation: false,
3254
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
3254
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
3255
3255
  tooltip: 'What percentage of new customer order revenue is spent on advertising. Lower is better.',
3256
3256
  formulaDisplay: '(Ad Spend ÷ NC Order Revenue) × 100',
3257
3257
  formula: '(spend / nc_revenue) * 100',
@@ -3265,14 +3265,14 @@ exports.ORDERS_MEASURES_MAP = {
3265
3265
  sumSuffix: '%',
3266
3266
  avgPrefix: '',
3267
3267
  avgSuffix: '%',
3268
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
3268
+ icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
3269
3269
  measure: measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_GROSS_MER,
3270
3270
  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
3271
3271
  subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
3272
3272
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
3273
3273
  decimalPlaces: 2,
3274
3274
  useCompactNotation: false,
3275
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
3275
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
3276
3276
  tooltip: 'What percentage of new customer gross order sales is spent on advertising.',
3277
3277
  formulaDisplay: '(Ad Spend ÷ NC Gross Order Sales) × 100',
3278
3278
  formula: '(spend / nc_gross_sales) * 100',
@@ -3286,14 +3286,14 @@ exports.ORDERS_MEASURES_MAP = {
3286
3286
  sumSuffix: '%',
3287
3287
  avgPrefix: '',
3288
3288
  avgSuffix: '%',
3289
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
3289
+ icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
3290
3290
  measure: measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_NET_MER,
3291
3291
  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
3292
3292
  subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
3293
3293
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
3294
3294
  decimalPlaces: 2,
3295
3295
  useCompactNotation: false,
3296
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
3296
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
3297
3297
  tooltip: 'What percentage of new customer net order sales is spent on advertising.',
3298
3298
  formulaDisplay: '(Ad Spend ÷ NC Net Order Sales) × 100',
3299
3299
  formula: '(spend / nc_net_sales) * 100',
@@ -3307,14 +3307,14 @@ exports.ORDERS_MEASURES_MAP = {
3307
3307
  sumSuffix: '%',
3308
3308
  avgPrefix: '',
3309
3309
  avgSuffix: '%',
3310
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
3310
+ icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
3311
3311
  measure: measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_TOTAL_MER,
3312
3312
  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
3313
3313
  subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
3314
3314
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
3315
3315
  decimalPlaces: 2,
3316
3316
  useCompactNotation: false,
3317
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
3317
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
3318
3318
  tooltip: 'What percentage of returning customer order revenue is spent on advertising. Lower is better.',
3319
3319
  formulaDisplay: '(Ad Spend ÷ RC Order Revenue) × 100',
3320
3320
  formula: '(spend / rc_revenue) * 100',
@@ -3328,14 +3328,14 @@ exports.ORDERS_MEASURES_MAP = {
3328
3328
  sumSuffix: '%',
3329
3329
  avgPrefix: '',
3330
3330
  avgSuffix: '%',
3331
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
3331
+ icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
3332
3332
  measure: measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_MER,
3333
3333
  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
3334
3334
  subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
3335
3335
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
3336
3336
  decimalPlaces: 2,
3337
3337
  useCompactNotation: false,
3338
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
3338
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
3339
3339
  tooltip: 'What percentage of returning customer gross order sales is spent on advertising.',
3340
3340
  formulaDisplay: '(Ad Spend ÷ RC Gross Order Sales) × 100',
3341
3341
  formula: '(spend / rc_gross_sales) * 100',
@@ -3349,14 +3349,14 @@ exports.ORDERS_MEASURES_MAP = {
3349
3349
  sumSuffix: '%',
3350
3350
  avgPrefix: '',
3351
3351
  avgSuffix: '%',
3352
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
3352
+ icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
3353
3353
  measure: measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_NET_MER,
3354
3354
  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
3355
3355
  subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
3356
3356
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
3357
3357
  decimalPlaces: 2,
3358
3358
  useCompactNotation: false,
3359
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
3359
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
3360
3360
  tooltip: 'What percentage of returning customer net order sales is spent on advertising.',
3361
3361
  formulaDisplay: '(Ad Spend ÷ RC Net Order Sales) × 100',
3362
3362
  formula: '(spend / rc_net_sales) * 100',
@@ -3370,14 +3370,14 @@ exports.ORDERS_MEASURES_MAP = {
3370
3370
  sumSuffix: '%',
3371
3371
  avgPrefix: '',
3372
3372
  avgSuffix: '%',
3373
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
3373
+ icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
3374
3374
  measure: measures_js_1.MEASURE.ORDERS_CM1_MER,
3375
3375
  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
3376
3376
  subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
3377
3377
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
3378
3378
  decimalPlaces: 2,
3379
3379
  useCompactNotation: false,
3380
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
3380
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
3381
3381
  tooltip: 'What percentage of your gross margin (CM1) is spent on advertising. Lower is better.',
3382
3382
  formulaDisplay: '(Total Ad Spend ÷ CM1) × 100',
3383
3383
  formula: '(spend / cm1) * 100',
@@ -3392,14 +3392,14 @@ exports.ORDERS_MEASURES_MAP = {
3392
3392
  sumSuffix: '%',
3393
3393
  avgPrefix: '',
3394
3394
  avgSuffix: '%',
3395
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
3395
+ icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
3396
3396
  measure: measures_js_1.MEASURE.ORDERS_CM2_MER,
3397
3397
  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
3398
3398
  subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
3399
3399
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
3400
3400
  decimalPlaces: 2,
3401
3401
  useCompactNotation: false,
3402
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
3402
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
3403
3403
  tooltip: 'What percentage of your contribution margin after marketing (CM2) is spent on advertising.',
3404
3404
  formulaDisplay: '(Total Ad Spend ÷ CM2) × 100',
3405
3405
  formula: '(spend / cm2) * 100',
@@ -3414,14 +3414,14 @@ exports.ORDERS_MEASURES_MAP = {
3414
3414
  sumSuffix: '%',
3415
3415
  avgPrefix: '',
3416
3416
  avgSuffix: '%',
3417
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
3417
+ icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
3418
3418
  measure: measures_js_1.MEASURE.ORDERS_CM3_MER,
3419
3419
  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
3420
3420
  subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
3421
3421
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
3422
3422
  decimalPlaces: 2,
3423
3423
  useCompactNotation: false,
3424
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
3424
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
3425
3425
  tooltip: 'What percentage of your contribution margin after all costs (CM3) is spent on advertising.',
3426
3426
  formulaDisplay: '(Total Ad Spend ÷ CM3) × 100',
3427
3427
  formula: '(spend / cm3) * 100',
@@ -3435,14 +3435,14 @@ exports.ORDERS_MEASURES_MAP = {
3435
3435
  sumSuffix: '%',
3436
3436
  avgPrefix: '',
3437
3437
  avgSuffix: '%',
3438
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
3438
+ icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
3439
3439
  measure: measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_CM1_MER,
3440
3440
  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
3441
3441
  subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
3442
3442
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
3443
3443
  decimalPlaces: 2,
3444
3444
  useCompactNotation: false,
3445
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
3445
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
3446
3446
  tooltip: 'What percentage of new customer gross margin (CM1) is spent on advertising.',
3447
3447
  formulaDisplay: '(Ad Spend ÷ NC CM1) × 100',
3448
3448
  formula: '(spend / nc_cm1) * 100',
@@ -3456,14 +3456,14 @@ exports.ORDERS_MEASURES_MAP = {
3456
3456
  sumSuffix: '%',
3457
3457
  avgPrefix: '',
3458
3458
  avgSuffix: '%',
3459
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
3459
+ icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
3460
3460
  measure: measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_CM2_MER,
3461
3461
  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
3462
3462
  subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
3463
3463
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
3464
3464
  decimalPlaces: 2,
3465
3465
  useCompactNotation: false,
3466
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
3466
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
3467
3467
  tooltip: 'What percentage of new customer contribution margin after marketing (CM2) is spent on advertising.',
3468
3468
  formulaDisplay: '(Ad Spend ÷ NC CM2) × 100',
3469
3469
  formula: '(spend / nc_cm2) * 100',
@@ -3477,14 +3477,14 @@ exports.ORDERS_MEASURES_MAP = {
3477
3477
  sumSuffix: '%',
3478
3478
  avgPrefix: '',
3479
3479
  avgSuffix: '%',
3480
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
3480
+ icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
3481
3481
  measure: measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_CM3_MER,
3482
3482
  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
3483
3483
  subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
3484
3484
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
3485
3485
  decimalPlaces: 2,
3486
3486
  useCompactNotation: false,
3487
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
3487
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
3488
3488
  tooltip: 'What percentage of new customer contribution margin after all costs (CM3) is spent on advertising.',
3489
3489
  formulaDisplay: '(Ad Spend ÷ NC CM3) × 100',
3490
3490
  formula: '(spend / nc_cm3) * 100',
@@ -3498,14 +3498,14 @@ exports.ORDERS_MEASURES_MAP = {
3498
3498
  sumSuffix: '%',
3499
3499
  avgPrefix: '',
3500
3500
  avgSuffix: '%',
3501
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
3501
+ icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
3502
3502
  measure: measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_CM1_MER,
3503
3503
  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
3504
3504
  subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
3505
3505
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
3506
3506
  decimalPlaces: 2,
3507
3507
  useCompactNotation: false,
3508
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
3508
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
3509
3509
  tooltip: 'What percentage of returning customer gross margin (CM1) is spent on advertising.',
3510
3510
  formulaDisplay: '(Ad Spend ÷ RC CM1) × 100',
3511
3511
  formula: '(spend / rc_cm1) * 100',
@@ -3519,14 +3519,14 @@ exports.ORDERS_MEASURES_MAP = {
3519
3519
  sumSuffix: '%',
3520
3520
  avgPrefix: '',
3521
3521
  avgSuffix: '%',
3522
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
3522
+ icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
3523
3523
  measure: measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_CM2_MER,
3524
3524
  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
3525
3525
  subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
3526
3526
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
3527
3527
  decimalPlaces: 2,
3528
3528
  useCompactNotation: false,
3529
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
3529
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
3530
3530
  tooltip: 'What percentage of returning customer contribution margin after marketing (CM2) is spent on advertising.',
3531
3531
  formulaDisplay: '(Ad Spend ÷ RC CM2) × 100',
3532
3532
  formula: '(spend / rc_cm2) * 100',
@@ -3540,14 +3540,14 @@ exports.ORDERS_MEASURES_MAP = {
3540
3540
  sumSuffix: '%',
3541
3541
  avgPrefix: '',
3542
3542
  avgSuffix: '%',
3543
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
3543
+ icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
3544
3544
  measure: measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_CM3_MER,
3545
3545
  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
3546
3546
  subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
3547
3547
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
3548
3548
  decimalPlaces: 2,
3549
3549
  useCompactNotation: false,
3550
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
3550
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
3551
3551
  tooltip: 'What percentage of returning customer contribution margin after all costs (CM3) is spent on advertising.',
3552
3552
  formulaDisplay: '(Ad Spend ÷ RC CM3) × 100',
3553
3553
  formula: '(spend / rc_cm3) * 100',
@@ -3561,14 +3561,14 @@ exports.ORDERS_MEASURES_MAP = {
3561
3561
  sumSuffix: '',
3562
3562
  avgPrefix: '$',
3563
3563
  avgSuffix: '',
3564
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
3564
+ icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
3565
3565
  measure: measures_js_1.MEASURE.ORDERS_TOTAL_RAAD,
3566
3566
  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
3567
3567
  subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
3568
3568
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
3569
3569
  decimalPlaces: 2,
3570
3570
  useCompactNotation: true,
3571
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
3571
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
3572
3572
  tooltip: 'Order revenue remaining after subtracting advertising costs. A quick measure of marketing profitability.',
3573
3573
  formulaDisplay: 'Total Order Revenue − Ad Spend',
3574
3574
  formula: 'total_revenue - spend',
@@ -3582,14 +3582,14 @@ exports.ORDERS_MEASURES_MAP = {
3582
3582
  sumSuffix: '',
3583
3583
  avgPrefix: '$',
3584
3584
  avgSuffix: '',
3585
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
3585
+ icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
3586
3586
  measure: measures_js_1.MEASURE.ORDERS_GROSS_RAAD,
3587
3587
  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
3588
3588
  subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
3589
3589
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
3590
3590
  decimalPlaces: 2,
3591
3591
  useCompactNotation: true,
3592
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
3592
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
3593
3593
  tooltip: 'Gross order sales remaining after subtracting advertising costs.',
3594
3594
  formulaDisplay: 'Gross Order Sales − Ad Spend',
3595
3595
  formula: 'gross_sales - spend',
@@ -3603,14 +3603,14 @@ exports.ORDERS_MEASURES_MAP = {
3603
3603
  sumSuffix: '',
3604
3604
  avgPrefix: '$',
3605
3605
  avgSuffix: '',
3606
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
3606
+ icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
3607
3607
  measure: measures_js_1.MEASURE.ORDERS_NET_RAAD,
3608
3608
  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
3609
3609
  subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
3610
3610
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
3611
3611
  decimalPlaces: 2,
3612
3612
  useCompactNotation: true,
3613
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
3613
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
3614
3614
  tooltip: 'Net order sales remaining after subtracting advertising costs. Most accurate for true profitability.',
3615
3615
  formulaDisplay: 'Net Order Sales − Ad Spend',
3616
3616
  formula: 'net_sales - spend',
@@ -3624,14 +3624,14 @@ exports.ORDERS_MEASURES_MAP = {
3624
3624
  sumSuffix: '%',
3625
3625
  avgPrefix: '',
3626
3626
  avgSuffix: '%',
3627
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
3627
+ icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
3628
3628
  measure: measures_js_1.MEASURE.ORDERS_TOTAL_RAAD_PERCENT,
3629
3629
  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
3630
3630
  subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
3631
3631
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
3632
3632
  decimalPlaces: 2,
3633
3633
  useCompactNotation: false,
3634
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
3634
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
3635
3635
  tooltip: 'What percentage of your total order revenue remains after ad spend. Higher is better.',
3636
3636
  formulaDisplay: '(RAAD ÷ Total Revenue) × 100',
3637
3637
  formula: '((total_revenue - spend) / total_revenue) * 100',
@@ -3645,14 +3645,14 @@ exports.ORDERS_MEASURES_MAP = {
3645
3645
  sumSuffix: '%',
3646
3646
  avgPrefix: '',
3647
3647
  avgSuffix: '%',
3648
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
3648
+ icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
3649
3649
  measure: measures_js_1.MEASURE.ORDERS_GROSS_RAAD_PERCENT,
3650
3650
  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
3651
3651
  subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
3652
3652
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
3653
3653
  decimalPlaces: 2,
3654
3654
  useCompactNotation: false,
3655
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
3655
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
3656
3656
  tooltip: 'What percentage of your gross order sales remains after ad spend.',
3657
3657
  formulaDisplay: '(RAAD Gross ÷ Gross Sales) × 100',
3658
3658
  formula: '((gross_sales - spend) / gross_sales) * 100',
@@ -3666,14 +3666,14 @@ exports.ORDERS_MEASURES_MAP = {
3666
3666
  sumSuffix: '%',
3667
3667
  avgPrefix: '',
3668
3668
  avgSuffix: '%',
3669
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
3669
+ icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
3670
3670
  measure: measures_js_1.MEASURE.ORDERS_NET_RAAD_PERCENT,
3671
3671
  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
3672
3672
  subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
3673
3673
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
3674
3674
  decimalPlaces: 2,
3675
3675
  useCompactNotation: false,
3676
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
3676
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
3677
3677
  tooltip: 'What percentage of your net order sales remains after ad spend. Most accurate profitability view.',
3678
3678
  formulaDisplay: '(RAAD Net ÷ Net Sales) × 100',
3679
3679
  formula: '((net_sales - spend) / net_sales) * 100',
@@ -3687,14 +3687,14 @@ exports.ORDERS_MEASURES_MAP = {
3687
3687
  sumSuffix: '',
3688
3688
  avgPrefix: '$',
3689
3689
  avgSuffix: '',
3690
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
3690
+ icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
3691
3691
  measure: measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_TOTAL_RAAD,
3692
3692
  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
3693
3693
  subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
3694
3694
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
3695
3695
  decimalPlaces: 2,
3696
3696
  useCompactNotation: true,
3697
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
3697
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
3698
3698
  tooltip: 'New customer order revenue remaining after subtracting advertising costs.',
3699
3699
  formulaDisplay: 'NC Order Revenue − Ad Spend',
3700
3700
  formula: 'nc_revenue - spend',
@@ -3708,14 +3708,14 @@ exports.ORDERS_MEASURES_MAP = {
3708
3708
  sumSuffix: '',
3709
3709
  avgPrefix: '$',
3710
3710
  avgSuffix: '',
3711
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
3711
+ icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
3712
3712
  measure: measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_GROSS_RAAD,
3713
3713
  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
3714
3714
  subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
3715
3715
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
3716
3716
  decimalPlaces: 2,
3717
3717
  useCompactNotation: true,
3718
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
3718
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
3719
3719
  tooltip: 'New customer gross order sales remaining after subtracting advertising costs.',
3720
3720
  formulaDisplay: 'NC Gross Order Sales − Ad Spend',
3721
3721
  formula: 'nc_gross_sales - spend',
@@ -3729,14 +3729,14 @@ exports.ORDERS_MEASURES_MAP = {
3729
3729
  sumSuffix: '',
3730
3730
  avgPrefix: '$',
3731
3731
  avgSuffix: '',
3732
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
3732
+ icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
3733
3733
  measure: measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_NET_RAAD,
3734
3734
  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
3735
3735
  subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
3736
3736
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
3737
3737
  decimalPlaces: 2,
3738
3738
  useCompactNotation: true,
3739
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
3739
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
3740
3740
  tooltip: 'New customer net order sales remaining after subtracting advertising costs.',
3741
3741
  formulaDisplay: 'NC Net Order Sales − Ad Spend',
3742
3742
  formula: 'nc_net_sales - spend',
@@ -3750,14 +3750,14 @@ exports.ORDERS_MEASURES_MAP = {
3750
3750
  sumSuffix: '%',
3751
3751
  avgPrefix: '',
3752
3752
  avgSuffix: '%',
3753
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
3753
+ icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
3754
3754
  measure: measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_TOTAL_RAAD_PERCENT,
3755
3755
  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
3756
3756
  subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
3757
3757
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
3758
3758
  decimalPlaces: 2,
3759
3759
  useCompactNotation: false,
3760
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
3760
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
3761
3761
  tooltip: 'What percentage of new customer order revenue remains after ad spend.',
3762
3762
  formulaDisplay: '(NC RAAD ÷ NC Revenue) × 100',
3763
3763
  formula: '((nc_revenue - spend) / nc_revenue) * 100',
@@ -3771,14 +3771,14 @@ exports.ORDERS_MEASURES_MAP = {
3771
3771
  sumSuffix: '%',
3772
3772
  avgPrefix: '',
3773
3773
  avgSuffix: '%',
3774
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
3774
+ icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
3775
3775
  measure: measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_GROSS_RAAD_PERCENT,
3776
3776
  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
3777
3777
  subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
3778
3778
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
3779
3779
  decimalPlaces: 2,
3780
3780
  useCompactNotation: false,
3781
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
3781
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
3782
3782
  tooltip: 'What percentage of new customer gross order sales remains after ad spend.',
3783
3783
  formulaDisplay: '(NC RAAD Gross ÷ NC Gross Sales) × 100',
3784
3784
  formula: '((nc_gross_sales - spend) / nc_gross_sales) * 100',
@@ -3792,14 +3792,14 @@ exports.ORDERS_MEASURES_MAP = {
3792
3792
  sumSuffix: '%',
3793
3793
  avgPrefix: '',
3794
3794
  avgSuffix: '%',
3795
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
3795
+ icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
3796
3796
  measure: measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_NET_RAAD_PERCENT,
3797
3797
  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
3798
3798
  subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
3799
3799
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
3800
3800
  decimalPlaces: 2,
3801
3801
  useCompactNotation: false,
3802
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
3802
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
3803
3803
  tooltip: 'What percentage of new customer net order sales remains after ad spend.',
3804
3804
  formulaDisplay: '(NC RAAD Net ÷ NC Net Sales) × 100',
3805
3805
  formula: '((nc_net_sales - spend) / nc_net_sales) * 100',
@@ -3813,14 +3813,14 @@ exports.ORDERS_MEASURES_MAP = {
3813
3813
  sumSuffix: '',
3814
3814
  avgPrefix: '$',
3815
3815
  avgSuffix: '',
3816
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
3816
+ icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
3817
3817
  measure: measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_TOTAL_RAAD,
3818
3818
  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
3819
3819
  subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
3820
3820
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
3821
3821
  decimalPlaces: 2,
3822
3822
  useCompactNotation: true,
3823
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
3823
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
3824
3824
  tooltip: 'Returning customer order revenue remaining after subtracting advertising costs.',
3825
3825
  formulaDisplay: 'RC Order Revenue − Ad Spend',
3826
3826
  formula: 'rc_revenue - spend',
@@ -3834,14 +3834,14 @@ exports.ORDERS_MEASURES_MAP = {
3834
3834
  sumSuffix: '',
3835
3835
  avgPrefix: '$',
3836
3836
  avgSuffix: '',
3837
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
3837
+ icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
3838
3838
  measure: measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_RAAD,
3839
3839
  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
3840
3840
  subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
3841
3841
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
3842
3842
  decimalPlaces: 2,
3843
3843
  useCompactNotation: true,
3844
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
3844
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
3845
3845
  tooltip: 'Returning customer gross order sales remaining after subtracting advertising costs.',
3846
3846
  formulaDisplay: 'RC Gross Order Sales − Ad Spend',
3847
3847
  formula: 'rc_gross_sales - spend',
@@ -3855,14 +3855,14 @@ exports.ORDERS_MEASURES_MAP = {
3855
3855
  sumSuffix: '',
3856
3856
  avgPrefix: '$',
3857
3857
  avgSuffix: '',
3858
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
3858
+ icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
3859
3859
  measure: measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_NET_RAAD,
3860
3860
  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
3861
3861
  subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
3862
3862
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
3863
3863
  decimalPlaces: 2,
3864
3864
  useCompactNotation: true,
3865
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
3865
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
3866
3866
  tooltip: 'Returning customer net order sales remaining after subtracting advertising costs.',
3867
3867
  formulaDisplay: 'RC Net Order Sales − Ad Spend',
3868
3868
  formula: 'rc_net_sales - spend',
@@ -3876,14 +3876,14 @@ exports.ORDERS_MEASURES_MAP = {
3876
3876
  sumSuffix: '%',
3877
3877
  avgPrefix: '',
3878
3878
  avgSuffix: '%',
3879
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
3879
+ icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
3880
3880
  measure: measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_TOTAL_RAAD_PERCENT,
3881
3881
  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
3882
3882
  subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
3883
3883
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
3884
3884
  decimalPlaces: 2,
3885
3885
  useCompactNotation: false,
3886
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
3886
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
3887
3887
  tooltip: 'What percentage of returning customer order revenue remains after ad spend.',
3888
3888
  formulaDisplay: '(RC RAAD ÷ RC Revenue) × 100',
3889
3889
  formula: '((rc_revenue - spend) / rc_revenue) * 100',
@@ -3897,14 +3897,14 @@ exports.ORDERS_MEASURES_MAP = {
3897
3897
  sumSuffix: '%',
3898
3898
  avgPrefix: '',
3899
3899
  avgSuffix: '%',
3900
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
3900
+ icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
3901
3901
  measure: measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_RAAD_PERCENT,
3902
3902
  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
3903
3903
  subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
3904
3904
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
3905
3905
  decimalPlaces: 2,
3906
3906
  useCompactNotation: false,
3907
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
3907
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
3908
3908
  tooltip: 'What percentage of returning customer gross order sales remains after ad spend.',
3909
3909
  formulaDisplay: '(RC RAAD Gross ÷ RC Gross Sales) × 100',
3910
3910
  formula: '((rc_gross_sales - spend) / rc_gross_sales) * 100',
@@ -3918,14 +3918,14 @@ exports.ORDERS_MEASURES_MAP = {
3918
3918
  sumSuffix: '%',
3919
3919
  avgPrefix: '',
3920
3920
  avgSuffix: '%',
3921
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
3921
+ icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
3922
3922
  measure: measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_NET_RAAD_PERCENT,
3923
3923
  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
3924
3924
  subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
3925
3925
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
3926
3926
  decimalPlaces: 2,
3927
3927
  useCompactNotation: false,
3928
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
3928
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
3929
3929
  tooltip: 'What percentage of returning customer net order sales remains after ad spend.',
3930
3930
  formulaDisplay: '(RC RAAD Net ÷ RC Net Sales) × 100',
3931
3931
  formula: '((rc_net_sales - spend) / rc_net_sales) * 100',
@@ -3940,14 +3940,14 @@ exports.ORDERS_MEASURES_MAP = {
3940
3940
  sumSuffix: '',
3941
3941
  avgPrefix: '$',
3942
3942
  avgSuffix: '',
3943
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
3943
+ icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
3944
3944
  measure: measures_js_1.MEASURE.ORDERS_CM2,
3945
3945
  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
3946
3946
  subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
3947
3947
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
3948
3948
  decimalPlaces: 2,
3949
3949
  useCompactNotation: true,
3950
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
3950
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
3951
3951
  tooltip: 'Profit after deducting fulfillment and variable operating costs.',
3952
3952
  formulaDisplay: '(CM1) − (Shipping) − (Gateway) − (Variable Costs)',
3953
3953
  formula: '(cm1) - (shipping) - (gateway) - (variable_costs)',
@@ -3962,14 +3962,14 @@ exports.ORDERS_MEASURES_MAP = {
3962
3962
  sumSuffix: '%',
3963
3963
  avgPrefix: '',
3964
3964
  avgSuffix: '%',
3965
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
3965
+ icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
3966
3966
  measure: measures_js_1.MEASURE.ORDERS_CM2_PERCENT,
3967
3967
  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
3968
3968
  subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
3969
3969
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
3970
3970
  decimalPlaces: 2,
3971
3971
  useCompactNotation: false,
3972
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
3972
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
3973
3973
  tooltip: 'What percentage of net revenue remains after product and variable costs.',
3974
3974
  formulaDisplay: '(CM2) ÷ (Net Revenue) × 100',
3975
3975
  formula: '((cm2) / (net_revenue)) * 100',
@@ -3990,7 +3990,7 @@ exports.ORDERS_MEASURES_MAP = {
3990
3990
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
3991
3991
  decimalPlaces: 2,
3992
3992
  useCompactNotation: true,
3993
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
3993
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
3994
3994
  tooltip: 'Profit from new customers after subtracting fulfillment and variable costs.',
3995
3995
  formulaDisplay: '(NC CM1) − (Shipping) − (Gateway) − (Variable Costs)',
3996
3996
  formula: '(nc_cm1) - (nc_shipping) - (nc_gateway) - (nc_variable_costs)',
@@ -4011,7 +4011,7 @@ exports.ORDERS_MEASURES_MAP = {
4011
4011
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
4012
4012
  decimalPlaces: 2,
4013
4013
  useCompactNotation: false,
4014
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
4014
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
4015
4015
  tooltip: 'What percentage of new customer net revenue remains after variable costs.',
4016
4016
  formulaDisplay: '(NC CM2) ÷ (NC Net Revenue) × 100',
4017
4017
  formula: '((nc_cm2) / (nc_net_revenue)) * 100',
@@ -4032,7 +4032,7 @@ exports.ORDERS_MEASURES_MAP = {
4032
4032
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
4033
4033
  decimalPlaces: 2,
4034
4034
  useCompactNotation: true,
4035
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
4035
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
4036
4036
  tooltip: 'Profit from returning customers after subtracting fulfillment and variable costs.',
4037
4037
  formulaDisplay: '(RC CM1) − (Shipping) − (Gateway) − (Variable Costs)',
4038
4038
  formula: '(rc_cm1) - (rc_shipping) - (rc_gateway) - (rc_variable_costs)',
@@ -4053,7 +4053,7 @@ exports.ORDERS_MEASURES_MAP = {
4053
4053
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
4054
4054
  decimalPlaces: 2,
4055
4055
  useCompactNotation: false,
4056
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
4056
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
4057
4057
  tooltip: 'What percentage of returning customer net revenue remains after variable costs.',
4058
4058
  formulaDisplay: '(RC CM2) ÷ (RC Net Revenue) × 100',
4059
4059
  formula: '((rc_cm2) / (rc_net_revenue)) * 100',
@@ -4068,14 +4068,14 @@ exports.ORDERS_MEASURES_MAP = {
4068
4068
  sumSuffix: '',
4069
4069
  avgPrefix: '$',
4070
4070
  avgSuffix: '',
4071
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
4071
+ icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
4072
4072
  measure: measures_js_1.MEASURE.ORDERS_CM3,
4073
4073
  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
4074
4074
  subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
4075
4075
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
4076
4076
  decimalPlaces: 2,
4077
4077
  useCompactNotation: true,
4078
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
4078
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
4079
4079
  tooltip: 'Profit after all variable costs including advertising. Key metric for marketing profitability.',
4080
4080
  formulaDisplay: '(CM2) − (Ad Spend)',
4081
4081
  formula: '(cm2) - (blended_ad_spend)',
@@ -4090,14 +4090,14 @@ exports.ORDERS_MEASURES_MAP = {
4090
4090
  sumSuffix: '%',
4091
4091
  avgPrefix: '',
4092
4092
  avgSuffix: '%',
4093
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
4093
+ icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
4094
4094
  measure: measures_js_1.MEASURE.ORDERS_CM3_PERCENT,
4095
4095
  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
4096
4096
  subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
4097
4097
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
4098
4098
  decimalPlaces: 2,
4099
4099
  useCompactNotation: false,
4100
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
4100
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
4101
4101
  tooltip: 'What percentage of net revenue remains after all variable costs including advertising.',
4102
4102
  formulaDisplay: '(CM3) ÷ (Net Revenue) × 100',
4103
4103
  formula: '((cm3) / (net_revenue)) * 100',
@@ -4118,7 +4118,7 @@ exports.ORDERS_MEASURES_MAP = {
4118
4118
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
4119
4119
  decimalPlaces: 2,
4120
4120
  useCompactNotation: true,
4121
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
4121
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
4122
4122
  tooltip: 'Profit from new customers after subtracting all variable costs including advertising.',
4123
4123
  formulaDisplay: '(NC CM2) − (Ad Spend)',
4124
4124
  formula: '(nc_cm2) - (nc_ad_spend)',
@@ -4139,7 +4139,7 @@ exports.ORDERS_MEASURES_MAP = {
4139
4139
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
4140
4140
  decimalPlaces: 2,
4141
4141
  useCompactNotation: false,
4142
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
4142
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
4143
4143
  tooltip: 'What percentage of new customer net revenue remains after all variable costs.',
4144
4144
  formulaDisplay: '(NC CM3) ÷ (NC Net Revenue) × 100',
4145
4145
  formula: '((nc_cm3) / (nc_net_revenue)) * 100',
@@ -4160,7 +4160,7 @@ exports.ORDERS_MEASURES_MAP = {
4160
4160
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
4161
4161
  decimalPlaces: 2,
4162
4162
  useCompactNotation: true,
4163
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
4163
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
4164
4164
  tooltip: 'Profit from returning customers after subtracting all variable costs including advertising.',
4165
4165
  formulaDisplay: '(RC CM2) − (Ad Spend)',
4166
4166
  formula: '(rc_cm2) - (rc_ad_spend)',
@@ -4181,7 +4181,7 @@ exports.ORDERS_MEASURES_MAP = {
4181
4181
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
4182
4182
  decimalPlaces: 2,
4183
4183
  useCompactNotation: false,
4184
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
4184
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
4185
4185
  tooltip: 'What percentage of returning customer net revenue remains after all variable costs.',
4186
4186
  formulaDisplay: '(RC CM3) ÷ (RC Net Revenue) × 100',
4187
4187
  formula: '((rc_cm3) / (rc_net_revenue)) * 100',
@@ -4196,14 +4196,14 @@ exports.ORDERS_MEASURES_MAP = {
4196
4196
  sumSuffix: '',
4197
4197
  avgPrefix: '$',
4198
4198
  avgSuffix: '',
4199
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
4199
+ icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
4200
4200
  measure: measures_js_1.MEASURE.ORDERS_CM4,
4201
4201
  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
4202
4202
  subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
4203
4203
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
4204
4204
  decimalPlaces: 2,
4205
4205
  useCompactNotation: true,
4206
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
4206
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
4207
4207
  tooltip: 'CM4 is your operating profit after all costs. Calculated as CM3 (profit after marketing) minus Fixed Costs (salaries, software, rent).',
4208
4208
  formulaDisplay: '(CM3) − (Fixed Costs)',
4209
4209
  formula: '(cm3) - (fixed_costs)',
@@ -4218,14 +4218,14 @@ exports.ORDERS_MEASURES_MAP = {
4218
4218
  sumSuffix: '%',
4219
4219
  avgPrefix: '',
4220
4220
  avgSuffix: '%',
4221
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
4221
+ icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
4222
4222
  measure: measures_js_1.MEASURE.ORDERS_CM4_PERCENT,
4223
4223
  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
4224
4224
  subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
4225
4225
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
4226
4226
  decimalPlaces: 2,
4227
4227
  useCompactNotation: false,
4228
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
4228
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
4229
4229
  tooltip: 'What percentage of net revenue becomes operating profit. The ultimate efficiency metric showing profitability after all variable and fixed costs.',
4230
4230
  formulaDisplay: '((CM4) ÷ (Net Revenue)) × 100',
4231
4231
  formula: '((cm4) / (net_revenue)) * 100',
@@ -4246,7 +4246,7 @@ exports.ORDERS_MEASURES_MAP = {
4246
4246
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
4247
4247
  decimalPlaces: 2,
4248
4248
  useCompactNotation: true,
4249
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
4249
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
4250
4250
  tooltip: 'Operating profit from new customer acquisitions after all variable and fixed costs.',
4251
4251
  formulaDisplay: '(NC CM3) − (NC Fixed Costs)',
4252
4252
  formula: '(nc_cm3) - (nc_fixed_costs)',
@@ -4267,7 +4267,7 @@ exports.ORDERS_MEASURES_MAP = {
4267
4267
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
4268
4268
  decimalPlaces: 2,
4269
4269
  useCompactNotation: false,
4270
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
4270
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
4271
4271
  tooltip: 'What percentage of new customer net revenue becomes operating profit after all costs.',
4272
4272
  formulaDisplay: '((NC CM4) ÷ (NC Net Revenue)) × 100',
4273
4273
  formula: '((nc_cm4) / (nc_net_revenue)) * 100',
@@ -4288,7 +4288,7 @@ exports.ORDERS_MEASURES_MAP = {
4288
4288
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
4289
4289
  decimalPlaces: 2,
4290
4290
  useCompactNotation: true,
4291
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
4291
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
4292
4292
  tooltip: 'Operating profit from returning customer orders after all variable and fixed costs.',
4293
4293
  formulaDisplay: '(RC CM3) − (RC Fixed Costs)',
4294
4294
  formula: '(rc_cm3) - (rc_fixed_costs)',
@@ -4309,7 +4309,7 @@ exports.ORDERS_MEASURES_MAP = {
4309
4309
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
4310
4310
  decimalPlaces: 2,
4311
4311
  useCompactNotation: false,
4312
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
4312
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
4313
4313
  tooltip: 'What percentage of returning customer net revenue becomes operating profit after all costs.',
4314
4314
  formulaDisplay: '((RC CM4) ÷ (RC Net Revenue)) × 100',
4315
4315
  formula: '((rc_cm4) / (rc_net_revenue)) * 100',
@@ -4323,14 +4323,14 @@ exports.ORDERS_MEASURES_MAP = {
4323
4323
  sumSuffix: '',
4324
4324
  avgPrefix: '$',
4325
4325
  avgSuffix: '',
4326
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
4326
+ icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
4327
4327
  measure: measures_js_1.MEASURE.ORDERS_CM1,
4328
4328
  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
4329
4329
  subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
4330
4330
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
4331
4331
  decimalPlaces: 2,
4332
4332
  useCompactNotation: true,
4333
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
4333
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
4334
4334
  tooltip: 'CM1 is the conservative gross margin calculation using Net Revenue (after returns/discounts) minus Effective COGS.',
4335
4335
  formulaDisplay: '(Net Revenue) − (Effective COGS)',
4336
4336
  formula: '(net_revenue) - (effective_cogs)',
@@ -4344,14 +4344,14 @@ exports.ORDERS_MEASURES_MAP = {
4344
4344
  sumSuffix: '%',
4345
4345
  avgPrefix: '',
4346
4346
  avgSuffix: '%',
4347
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
4347
+ icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
4348
4348
  measure: measures_js_1.MEASURE.ORDERS_CM1_PERCENT,
4349
4349
  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
4350
4350
  subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
4351
4351
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
4352
4352
  decimalPlaces: 2,
4353
4353
  useCompactNotation: false,
4354
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
4354
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
4355
4355
  tooltip: 'CM1 as a percentage of Net Revenue. The conservative gross margin percentage calculation.',
4356
4356
  formulaDisplay: '(CM1) ÷ (Net Revenue) × 100',
4357
4357
  formula: '((cm1) / (net_revenue)) * 100',
@@ -4372,7 +4372,7 @@ exports.ORDERS_MEASURES_MAP = {
4372
4372
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
4373
4373
  decimalPlaces: 2,
4374
4374
  useCompactNotation: true,
4375
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
4375
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
4376
4376
  tooltip: 'NC CM1 is the conservative gross margin for new customers using Net Revenue minus Effective COGS.',
4377
4377
  formulaDisplay: '(NC Net Revenue) − (NC Effective COGS)',
4378
4378
  formula: '(nc_net_revenue) - (nc_effective_cogs)',
@@ -4393,7 +4393,7 @@ exports.ORDERS_MEASURES_MAP = {
4393
4393
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
4394
4394
  decimalPlaces: 2,
4395
4395
  useCompactNotation: false,
4396
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
4396
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
4397
4397
  tooltip: 'NC CM1 as a percentage of NC Net Revenue. The conservative gross margin percentage for new customers.',
4398
4398
  formulaDisplay: '(NC CM1) ÷ (NC Net Revenue) × 100',
4399
4399
  formula: '((nc_cm1) / (nc_net_revenue)) * 100',
@@ -4414,7 +4414,7 @@ exports.ORDERS_MEASURES_MAP = {
4414
4414
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
4415
4415
  decimalPlaces: 2,
4416
4416
  useCompactNotation: true,
4417
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
4417
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
4418
4418
  tooltip: 'RC CM1 is the conservative gross margin for returning customers using Net Revenue minus Effective COGS.',
4419
4419
  formulaDisplay: '(RC Net Revenue) − (RC Effective COGS)',
4420
4420
  formula: '(rc_net_revenue) - (rc_effective_cogs)',
@@ -4435,7 +4435,7 @@ exports.ORDERS_MEASURES_MAP = {
4435
4435
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
4436
4436
  decimalPlaces: 2,
4437
4437
  useCompactNotation: false,
4438
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
4438
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
4439
4439
  tooltip: 'RC CM1 as a percentage of RC Net Revenue. The conservative gross margin percentage for returning customers.',
4440
4440
  formulaDisplay: '(RC CM1) ÷ (RC Net Revenue) × 100',
4441
4441
  formula: '((rc_cm1) / (rc_net_revenue)) * 100',