@adtrackify/at-tracking-event-types 4.52.0 → 4.52.2
This diff represents the content of publicly available package versions that have been released to one of the supported registries. The information contained in this diff is provided for informational purposes only and reflects changes between package versions as they appear in their respective public registries.
- package/dist/cjs/__tests__/measure-alias-map.spec.js +402 -170
- package/dist/cjs/__tests__/measure-alias-map.spec.js.map +1 -1
- package/dist/cjs/types/api/measures/definitions/channel-measure-definitions.js +135 -134
- package/dist/cjs/types/api/measures/definitions/channel-measure-definitions.js.map +1 -1
- package/dist/cjs/types/api/measures/definitions/core-measure-definitions.js +8 -973
- package/dist/cjs/types/api/measures/definitions/core-measure-definitions.js.map +1 -1
- package/dist/cjs/types/api/measures/definitions/facebook-measure-definitions.js +330 -290
- package/dist/cjs/types/api/measures/definitions/facebook-measure-definitions.js.map +1 -1
- package/dist/cjs/types/api/measures/definitions/google-measure-definitions.js +82 -62
- package/dist/cjs/types/api/measures/definitions/google-measure-definitions.js.map +1 -1
- package/dist/cjs/types/api/measures/definitions/index.d.ts +0 -3
- package/dist/cjs/types/api/measures/definitions/index.js +0 -3
- package/dist/cjs/types/api/measures/definitions/index.js.map +1 -1
- package/dist/cjs/types/api/measures/definitions/measure-categories.d.ts +5 -11
- package/dist/cjs/types/api/measures/definitions/measure-categories.js +5 -11
- package/dist/cjs/types/api/measures/definitions/measure-categories.js.map +1 -1
- package/dist/cjs/types/api/measures/definitions/measure-definitions.d.ts +5 -4
- package/dist/cjs/types/api/measures/definitions/measure-definitions.js +0 -8
- package/dist/cjs/types/api/measures/definitions/measure-definitions.js.map +1 -1
- package/dist/cjs/types/api/measures/definitions/orders-measure-definitions.js +45 -2219
- package/dist/cjs/types/api/measures/definitions/orders-measure-definitions.js.map +1 -1
- package/dist/cjs/types/api/measures/deprecated-measures.d.ts +278 -1
- package/dist/cjs/types/api/measures/deprecated-measures.js +277 -0
- package/dist/cjs/types/api/measures/deprecated-measures.js.map +1 -1
- package/dist/cjs/types/api/measures/index.d.ts +1 -0
- package/dist/cjs/types/api/measures/index.js +1 -0
- package/dist/cjs/types/api/measures/index.js.map +1 -1
- package/dist/cjs/types/api/measures/measure-alias-map.d.ts +5 -2
- package/dist/cjs/types/api/measures/measure-alias-map.js +388 -248
- package/dist/cjs/types/api/measures/measure-alias-map.js.map +1 -1
- package/dist/cjs/types/api/measures/measures.d.ts +120 -22
- package/dist/cjs/types/api/measures/measures.js +120 -22
- package/dist/cjs/types/api/measures/measures.js.map +1 -1
- package/dist/esm/__tests__/measure-alias-map.spec.js +402 -170
- package/dist/esm/__tests__/measure-alias-map.spec.js.map +1 -1
- package/dist/esm/types/api/measures/definitions/channel-measure-definitions.js +135 -134
- package/dist/esm/types/api/measures/definitions/channel-measure-definitions.js.map +1 -1
- package/dist/esm/types/api/measures/definitions/core-measure-definitions.js +8 -973
- package/dist/esm/types/api/measures/definitions/core-measure-definitions.js.map +1 -1
- package/dist/esm/types/api/measures/definitions/facebook-measure-definitions.js +330 -290
- package/dist/esm/types/api/measures/definitions/facebook-measure-definitions.js.map +1 -1
- package/dist/esm/types/api/measures/definitions/google-measure-definitions.js +82 -62
- package/dist/esm/types/api/measures/definitions/google-measure-definitions.js.map +1 -1
- package/dist/esm/types/api/measures/definitions/index.d.ts +0 -3
- package/dist/esm/types/api/measures/definitions/index.js +0 -3
- package/dist/esm/types/api/measures/definitions/index.js.map +1 -1
- package/dist/esm/types/api/measures/definitions/measure-categories.d.ts +5 -11
- package/dist/esm/types/api/measures/definitions/measure-categories.js +5 -11
- package/dist/esm/types/api/measures/definitions/measure-categories.js.map +1 -1
- package/dist/esm/types/api/measures/definitions/measure-definitions.d.ts +5 -4
- package/dist/esm/types/api/measures/definitions/measure-definitions.js +0 -8
- package/dist/esm/types/api/measures/definitions/measure-definitions.js.map +1 -1
- package/dist/esm/types/api/measures/definitions/orders-measure-definitions.js +45 -2219
- package/dist/esm/types/api/measures/definitions/orders-measure-definitions.js.map +1 -1
- package/dist/esm/types/api/measures/deprecated-measures.d.ts +278 -1
- package/dist/esm/types/api/measures/deprecated-measures.js +277 -0
- package/dist/esm/types/api/measures/deprecated-measures.js.map +1 -1
- package/dist/esm/types/api/measures/index.d.ts +1 -0
- package/dist/esm/types/api/measures/index.js +1 -0
- package/dist/esm/types/api/measures/index.js.map +1 -1
- package/dist/esm/types/api/measures/measure-alias-map.d.ts +5 -2
- package/dist/esm/types/api/measures/measure-alias-map.js +388 -248
- package/dist/esm/types/api/measures/measure-alias-map.js.map +1 -1
- package/dist/esm/types/api/measures/measures.d.ts +120 -22
- package/dist/esm/types/api/measures/measures.js +120 -22
- package/dist/esm/types/api/measures/measures.js.map +1 -1
- package/package.json +1 -1
- package/dist/cjs/types/api/measures/definitions/shopify/shopify-measure-definitions.d.ts +0 -2
- package/dist/cjs/types/api/measures/definitions/shopify/shopify-measure-definitions.js +0 -1002
- package/dist/cjs/types/api/measures/definitions/shopify/shopify-measure-definitions.js.map +0 -1
- package/dist/cjs/types/api/measures/definitions/shopify/shopify-nc-measure-definitions.d.ts +0 -2
- package/dist/cjs/types/api/measures/definitions/shopify/shopify-nc-measure-definitions.js +0 -546
- package/dist/cjs/types/api/measures/definitions/shopify/shopify-nc-measure-definitions.js.map +0 -1
- package/dist/cjs/types/api/measures/definitions/shopify/shopify-rc-measure-definitions.d.ts +0 -2
- package/dist/cjs/types/api/measures/definitions/shopify/shopify-rc-measure-definitions.js +0 -553
- package/dist/cjs/types/api/measures/definitions/shopify/shopify-rc-measure-definitions.js.map +0 -1
- package/dist/esm/types/api/measures/definitions/shopify/shopify-measure-definitions.d.ts +0 -2
- package/dist/esm/types/api/measures/definitions/shopify/shopify-measure-definitions.js +0 -999
- package/dist/esm/types/api/measures/definitions/shopify/shopify-measure-definitions.js.map +0 -1
- package/dist/esm/types/api/measures/definitions/shopify/shopify-nc-measure-definitions.d.ts +0 -2
- package/dist/esm/types/api/measures/definitions/shopify/shopify-nc-measure-definitions.js +0 -543
- package/dist/esm/types/api/measures/definitions/shopify/shopify-nc-measure-definitions.js.map +0 -1
- package/dist/esm/types/api/measures/definitions/shopify/shopify-rc-measure-definitions.d.ts +0 -2
- package/dist/esm/types/api/measures/definitions/shopify/shopify-rc-measure-definitions.js +0 -550
- package/dist/esm/types/api/measures/definitions/shopify/shopify-rc-measure-definitions.js.map +0 -1
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@@ -22,7 +22,6 @@ export const ORDERS_MEASURES_MAP = {
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useCompactNotation: false,
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applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
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tooltip: 'The total number of orders placed in the selected period. Use this as the baseline count for order volume.',
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relatedMeasures: [MEASURE.ORDERS_TOTAL_REVENUE, MEASURE.ORDERS_TOTAL_AOV, MEASURE.ORDERS_NEW_CUSTOMER_COUNT, MEASURE.ORDERS_RETURNING_CUSTOMER_COUNT],
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},
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[MEASURE.ORDERS_UNIQUE_CUSTOMERS]: {
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priority: 1,
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@@ -42,51 +41,6 @@ export const ORDERS_MEASURES_MAP = {
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applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
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shortTitle: 'Unique Cust.',
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tooltip: 'The count of distinct customers who placed at least one order in the period. Each customer is counted once regardless of how many orders they placed.',
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relatedMeasures: [MEASURE.ORDERS_NEW_CUSTOMERS, MEASURE.ORDERS_RETURNING_CUSTOMERS, MEASURE.ORDERS_AVG_ORDERS_PER_CUSTOMER],
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},
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[MEASURE.ORDERS_NEW_CUSTOMER_COUNT]: {
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priority: 4,
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title: 'New Customer Orders',
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description: 'The number of orders from new customers.',
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sumPrefix: '',
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sumSuffix: '',
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avgPrefix: '',
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avgSuffix: '',
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icon: MEASURE_ICON.SHOPIFY,
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measure: MEASURE.ORDERS_NEW_CUSTOMER_COUNT,
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category: MEASURE_CATEGORY.ORDERS,
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subcategory: MEASURE_SUBCATEGORY.ORDERS_CUSTOMERS,
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valueType: MeasureValueType.NUMBER,
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decimalPlaces: 0,
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useCompactNotation: false,
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applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
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shortTitle: 'NC Orders',
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tooltip: 'Orders placed by customers who have never bought from this store before. Tracks acquisition volume.',
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relatedMeasures: [MEASURE.ORDERS_COUNT, MEASURE.ORDERS_NEW_CUSTOMER_RATE, MEASURE.ORDERS_NEW_CUSTOMERS, MEASURE.ORDERS_RETURNING_CUSTOMER_COUNT],
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deprecated: true,
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hideFromUI: true,
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},
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[MEASURE.ORDERS_RETURNING_CUSTOMER_COUNT]: {
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priority: 5,
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title: 'Returning Customer Orders',
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description: 'The number of orders from returning customers.',
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sumPrefix: '',
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sumSuffix: '',
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avgPrefix: '',
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avgSuffix: '',
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icon: MEASURE_ICON.SHOPIFY,
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measure: MEASURE.ORDERS_RETURNING_CUSTOMER_COUNT,
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category: MEASURE_CATEGORY.ORDERS,
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subcategory: MEASURE_SUBCATEGORY.ORDERS_CUSTOMERS,
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valueType: MeasureValueType.NUMBER,
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decimalPlaces: 0,
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useCompactNotation: false,
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applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
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shortTitle: 'RC Orders',
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tooltip: 'Orders placed by customers who have purchased from this store at least once before. Tracks repeat purchase volume.',
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relatedMeasures: [MEASURE.ORDERS_COUNT, MEASURE.ORDERS_RETURNING_CUSTOMER_RATE, MEASURE.ORDERS_RETURNING_CUSTOMERS, MEASURE.ORDERS_NEW_CUSTOMER_COUNT],
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deprecated: true,
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hideFromUI: true,
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},
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[MEASURE.ORDERS_UNITS]: {
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priority: 2,
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useCompactNotation: false,
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applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
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tooltip: 'The total quantity of individual product units sold across all orders in the period.',
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relatedMeasures: [MEASURE.ORDERS_COUNT, MEASURE.ORDERS_UNITS_PER_ORDER],
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},
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[MEASURE.ORDERS_NEW_CUSTOMER_UNITS]: {
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priority: 11,
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applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
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shortTitle: 'NC Units',
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tooltip: 'Total product units purchased by new customers. Useful for understanding acquisition basket size.',
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relatedMeasures: [MEASURE.ORDERS_UNITS, MEASURE.ORDERS_NEW_CUSTOMER_UNITS_PER_ORDER, MEASURE.ORDERS_RETURNING_CUSTOMER_UNITS],
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},
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[MEASURE.ORDERS_RETURNING_CUSTOMER_UNITS]: {
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priority: 21,
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applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
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shortTitle: 'RC Units',
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tooltip: 'Total product units purchased by returning customers. Reflects repeat buyer basket size.',
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relatedMeasures: [MEASURE.ORDERS_UNITS, MEASURE.ORDERS_RETURNING_CUSTOMER_UNITS_PER_ORDER, MEASURE.ORDERS_NEW_CUSTOMER_UNITS],
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},
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[MEASURE.ORDERS_UNITS_PER_ORDER]: {
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priority: 3,
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tooltip: 'The average number of product units included in each order. Higher values indicate larger basket sizes.',
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formulaDisplay: 'Units Sold ÷ Order Count',
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formula: 'units_sold / order_count',
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relatedMeasures: [MEASURE.ORDERS_UNITS, MEASURE.ORDERS_COUNT, MEASURE.ORDERS_NEW_CUSTOMER_UNITS_PER_ORDER, MEASURE.ORDERS_RETURNING_CUSTOMER_UNITS_PER_ORDER],
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},
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[MEASURE.ORDERS_NEW_CUSTOMER_UNITS_PER_ORDER]: {
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priority: 12,
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tooltip: 'Average number of units per order for new customers. Compare to returning customers to gauge first-time buyer behavior.',
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formulaDisplay: 'NC Units Sold ÷ NC Order Count',
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formula: 'nc_units_sold / nc_order_count',
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relatedMeasures: [MEASURE.ORDERS_UNITS_PER_ORDER, MEASURE.ORDERS_RETURNING_CUSTOMER_UNITS_PER_ORDER, MEASURE.ORDERS_NEW_CUSTOMER_UNITS],
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},
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[MEASURE.ORDERS_RETURNING_CUSTOMER_UNITS_PER_ORDER]: {
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priority: 22,
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tooltip: 'Average number of units per order for returning customers. Higher values than new customers suggest loyalty-driven upsell.',
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formulaDisplay: 'RC Units Sold ÷ RC Order Count',
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formula: 'rc_units_sold / rc_order_count',
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relatedMeasures: [MEASURE.ORDERS_UNITS_PER_ORDER, MEASURE.ORDERS_NEW_CUSTOMER_UNITS_PER_ORDER, MEASURE.ORDERS_RETURNING_CUSTOMER_UNITS],
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},
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[MEASURE.ORDERS_TOTAL_REVENUE]: {
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priority: 1,
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applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
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shortTitle: 'Total Rev.',
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tooltip: 'The total dollar amount collected from all orders including shipping and taxes, before any refunds.',
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relatedMeasures: [MEASURE.ORDERS_GROSS_REVENUE, MEASURE.ORDERS_NET_REVENUE, MEASURE.ORDERS_TOTAL_AOV],
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},
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[MEASURE.ORDERS_GROSS_REVENUE]: {
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priority: 2,
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shortTitle: 'Gross Rev.',
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tooltip: 'Revenue from product sales before subtracting discounts or refunds. The starting point for margin calculations.',
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relatedMeasures: [MEASURE.ORDERS_NET_REVENUE, MEASURE.ORDERS_GROSS_AOV, MEASURE.ORDERS_DISCOUNTS, MEASURE.ORDERS_REFUNDS],
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},
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[MEASURE.ORDERS_NET_REVENUE]: {
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priority: 3,
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tooltip: 'Revenue after subtracting discounts and refunds from gross revenue. The primary revenue metric for profitability analysis.',
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formulaDisplay: 'Gross Revenue − Discounts − Refunds',
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formula: 'gross_revenue - discounts - refunds',
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relatedMeasures: [MEASURE.ORDERS_GROSS_REVENUE, MEASURE.ORDERS_NET_AOV, MEASURE.ORDERS_DISCOUNTS, MEASURE.ORDERS_REFUNDS],
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},
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[MEASURE.ORDERS_NEW_CUSTOMER_TOTAL_REVENUE]: {
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priority: 11,
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applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
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shortTitle: 'NC Total Rev.',
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tooltip: 'Total revenue collected from first-time buyers including shipping and taxes. Reflects the raw dollar value of acquisition.',
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relatedMeasures: [MEASURE.ORDERS_TOTAL_REVENUE, MEASURE.ORDERS_NEW_CUSTOMER_GROSS_REVENUE, MEASURE.ORDERS_NEW_CUSTOMER_NET_REVENUE],
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[MEASURE.ORDERS_NEW_CUSTOMER_GROSS_REVENUE]: {
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priority: 12,
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shortTitle: 'NC Gross Rev.',
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tooltip: 'Gross product revenue from new customers before discounts and refunds. Used to calculate new customer gross margin.',
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relatedMeasures: [MEASURE.ORDERS_GROSS_REVENUE, MEASURE.ORDERS_NEW_CUSTOMER_NET_REVENUE, MEASURE.ORDERS_NEW_CUSTOMER_GROSS_AOV],
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[MEASURE.ORDERS_NEW_CUSTOMER_NET_REVENUE]: {
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priority: 13,
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applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
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shortTitle: 'NC Net Rev.',
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tooltip: 'Net revenue from new customers after discounts and refunds. The clearest measure of first-order monetization.',
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relatedMeasures: [MEASURE.ORDERS_NET_REVENUE, MEASURE.ORDERS_NEW_CUSTOMER_GROSS_REVENUE, MEASURE.ORDERS_NEW_CUSTOMER_NET_AOV],
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},
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[MEASURE.ORDERS_RETURNING_CUSTOMER_TOTAL_REVENUE]: {
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priority: 21,
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applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
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shortTitle: 'RC Total Rev.',
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tooltip: 'Total revenue from repeat buyers including shipping and taxes. High values indicate strong retention and LTV.',
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relatedMeasures: [MEASURE.ORDERS_TOTAL_REVENUE, MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_REVENUE, MEASURE.ORDERS_RETURNING_CUSTOMER_NET_REVENUE],
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},
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[MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_REVENUE]: {
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priority: 22,
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@@ -374,7 +315,6 @@ export const ORDERS_MEASURES_MAP = {
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374
315
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applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
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375
316
|
shortTitle: 'RC Gross Rev.',
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376
317
|
tooltip: 'Gross product revenue from returning customers before discounts and refunds.',
|
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377
|
-
relatedMeasures: [MEASURE.ORDERS_GROSS_REVENUE, MEASURE.ORDERS_RETURNING_CUSTOMER_NET_REVENUE, MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_AOV],
|
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378
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},
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379
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[MEASURE.ORDERS_RETURNING_CUSTOMER_NET_REVENUE]: {
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380
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priority: 23,
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@@ -394,7 +334,6 @@ export const ORDERS_MEASURES_MAP = {
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394
334
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applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
|
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395
335
|
shortTitle: 'RC Net Rev.',
|
|
396
336
|
tooltip: 'Net revenue from returning customers after discounts and refunds. Key input for repeat-purchase profitability.',
|
|
397
|
-
relatedMeasures: [MEASURE.ORDERS_NET_REVENUE, MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_REVENUE, MEASURE.ORDERS_RETURNING_CUSTOMER_NET_AOV],
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398
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},
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399
338
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[MEASURE.ORDERS_TOTAL_AOV]: {
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400
339
|
priority: 1,
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@@ -415,7 +354,6 @@ export const ORDERS_MEASURES_MAP = {
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415
354
|
tooltip: 'The average total revenue collected per order including shipping and taxes. Useful for understanding overall transaction size.',
|
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416
355
|
formulaDisplay: 'Total Revenue ÷ Order Count',
|
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417
356
|
formula: 'total_revenue / order_count',
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|
418
|
-
relatedMeasures: [MEASURE.ORDERS_GROSS_AOV, MEASURE.ORDERS_NET_AOV, MEASURE.ORDERS_TOTAL_REVENUE, MEASURE.ORDERS_COUNT],
|
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419
357
|
},
|
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420
358
|
[MEASURE.ORDERS_GROSS_AOV]: {
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421
359
|
priority: 2,
|
|
@@ -436,7 +374,6 @@ export const ORDERS_MEASURES_MAP = {
|
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436
374
|
tooltip: 'Average gross product revenue per order before discounts and refunds. Shows the baseline cart value customers intend to spend.',
|
|
437
375
|
formulaDisplay: 'Gross Revenue ÷ Order Count',
|
|
438
376
|
formula: 'gross_revenue / order_count',
|
|
439
|
-
relatedMeasures: [MEASURE.ORDERS_NET_AOV, MEASURE.ORDERS_TOTAL_AOV, MEASURE.ORDERS_GROSS_REVENUE],
|
|
440
377
|
},
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|
441
378
|
[MEASURE.ORDERS_NET_AOV]: {
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442
379
|
priority: 3,
|
|
@@ -457,7 +394,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
457
394
|
tooltip: 'Average net revenue per order after discounts and refunds. The most reliable AOV for profitability and ROAS calculations.',
|
|
458
395
|
formulaDisplay: 'Net Revenue ÷ Order Count',
|
|
459
396
|
formula: 'net_revenue / order_count',
|
|
460
|
-
relatedMeasures: [MEASURE.ORDERS_GROSS_AOV, MEASURE.ORDERS_TOTAL_AOV, MEASURE.ORDERS_NET_REVENUE],
|
|
461
397
|
},
|
|
462
398
|
[MEASURE.ORDERS_NEW_CUSTOMER_TOTAL_AOV]: {
|
|
463
399
|
priority: 11,
|
|
@@ -479,7 +415,6 @@ export const ORDERS_MEASURES_MAP = {
|
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479
415
|
tooltip: 'Average total transaction value for first-time buyers. Compare to RC Total AOV to see if new customers spend more or less.',
|
|
480
416
|
formulaDisplay: 'NC Total Revenue ÷ NC Order Count',
|
|
481
417
|
formula: 'nc_total_revenue / nc_order_count',
|
|
482
|
-
relatedMeasures: [MEASURE.ORDERS_TOTAL_AOV, MEASURE.ORDERS_NEW_CUSTOMER_GROSS_AOV, MEASURE.ORDERS_NEW_CUSTOMER_NET_AOV],
|
|
483
418
|
},
|
|
484
419
|
[MEASURE.ORDERS_NEW_CUSTOMER_GROSS_AOV]: {
|
|
485
420
|
priority: 12,
|
|
@@ -501,7 +436,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
501
436
|
tooltip: 'Average gross revenue per order for new customers before discounts and refunds.',
|
|
502
437
|
formulaDisplay: 'NC Gross Revenue ÷ NC Order Count',
|
|
503
438
|
formula: 'nc_gross_revenue / nc_order_count',
|
|
504
|
-
relatedMeasures: [MEASURE.ORDERS_GROSS_AOV, MEASURE.ORDERS_NEW_CUSTOMER_NET_AOV, MEASURE.ORDERS_NEW_CUSTOMER_GROSS_REVENUE],
|
|
505
439
|
},
|
|
506
440
|
[MEASURE.ORDERS_NEW_CUSTOMER_NET_AOV]: {
|
|
507
441
|
priority: 13,
|
|
@@ -523,7 +457,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
523
457
|
tooltip: 'Average net revenue per order for new customers after discounts and refunds. Key input for new customer payback calculations.',
|
|
524
458
|
formulaDisplay: 'NC Net Revenue ÷ NC Order Count',
|
|
525
459
|
formula: 'nc_net_revenue / nc_order_count',
|
|
526
|
-
relatedMeasures: [MEASURE.ORDERS_NET_AOV, MEASURE.ORDERS_NEW_CUSTOMER_GROSS_AOV, MEASURE.ORDERS_NEW_CUSTOMER_NET_REVENUE],
|
|
527
460
|
},
|
|
528
461
|
[MEASURE.ORDERS_RETURNING_CUSTOMER_TOTAL_AOV]: {
|
|
529
462
|
priority: 21,
|
|
@@ -545,7 +478,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
545
478
|
tooltip: 'Average total transaction value for returning buyers. Typically higher than new customer AOV as loyal customers buy more.',
|
|
546
479
|
formulaDisplay: 'RC Total Revenue ÷ RC Order Count',
|
|
547
480
|
formula: 'rc_total_revenue / rc_order_count',
|
|
548
|
-
relatedMeasures: [MEASURE.ORDERS_TOTAL_AOV, MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_AOV, MEASURE.ORDERS_RETURNING_CUSTOMER_NET_AOV],
|
|
549
481
|
},
|
|
550
482
|
[MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_AOV]: {
|
|
551
483
|
priority: 22,
|
|
@@ -567,7 +499,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
567
499
|
tooltip: 'Average gross revenue per order for returning customers before discounts and refunds.',
|
|
568
500
|
formulaDisplay: 'RC Gross Revenue ÷ RC Order Count',
|
|
569
501
|
formula: 'rc_gross_revenue / rc_order_count',
|
|
570
|
-
relatedMeasures: [MEASURE.ORDERS_GROSS_AOV, MEASURE.ORDERS_RETURNING_CUSTOMER_NET_AOV, MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_REVENUE],
|
|
571
502
|
},
|
|
572
503
|
[MEASURE.ORDERS_RETURNING_CUSTOMER_NET_AOV]: {
|
|
573
504
|
priority: 23,
|
|
@@ -589,7 +520,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
589
520
|
tooltip: 'Average net revenue per order for returning customers after discounts and refunds.',
|
|
590
521
|
formulaDisplay: 'RC Net Revenue ÷ RC Order Count',
|
|
591
522
|
formula: 'rc_net_revenue / rc_order_count',
|
|
592
|
-
relatedMeasures: [MEASURE.ORDERS_NET_AOV, MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_AOV, MEASURE.ORDERS_RETURNING_CUSTOMER_NET_REVENUE],
|
|
593
523
|
},
|
|
594
524
|
[MEASURE.ORDERS_COGS]: {
|
|
595
525
|
priority: 1,
|
|
@@ -608,7 +538,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
608
538
|
useCompactNotation: true,
|
|
609
539
|
applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
|
|
610
540
|
tooltip: 'The total cost of products sold, including manufacturing or purchase costs. Subtracted from revenue to calculate gross margin.',
|
|
611
|
-
relatedMeasures: [MEASURE.ORDERS_GROSS_MARGIN, MEASURE.ORDERS_COGS_PER_ORDER, MEASURE.ORDERS_COGS_GROSS_RATE],
|
|
612
541
|
},
|
|
613
542
|
[MEASURE.ORDERS_NEW_CUSTOMER_COGS]: {
|
|
614
543
|
priority: 11,
|
|
@@ -628,7 +557,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
628
557
|
useCompactNotation: true,
|
|
629
558
|
applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
|
|
630
559
|
tooltip: 'Cost of goods sold for orders placed by new customers. Used to calculate new customer gross margin.',
|
|
631
|
-
relatedMeasures: [MEASURE.ORDERS_COGS, MEASURE.ORDERS_NEW_CUSTOMER_GROSS_MARGIN, MEASURE.ORDERS_RETURNING_CUSTOMER_COGS],
|
|
632
560
|
},
|
|
633
561
|
[MEASURE.ORDERS_RETURNING_CUSTOMER_COGS]: {
|
|
634
562
|
priority: 21,
|
|
@@ -648,7 +576,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
648
576
|
useCompactNotation: true,
|
|
649
577
|
applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
|
|
650
578
|
tooltip: 'Cost of goods sold for orders placed by returning customers. Used to calculate repeat-buyer gross margin.',
|
|
651
|
-
relatedMeasures: [MEASURE.ORDERS_COGS, MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_MARGIN, MEASURE.ORDERS_NEW_CUSTOMER_COGS],
|
|
652
579
|
},
|
|
653
580
|
[MEASURE.ORDERS_COGS_PER_ORDER]: {
|
|
654
581
|
priority: 3,
|
|
@@ -669,7 +596,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
669
596
|
tooltip: 'Average product cost per order. Useful for understanding the cost structure of a typical order.',
|
|
670
597
|
formulaDisplay: 'COGS ÷ Order Count',
|
|
671
598
|
formula: 'cogs / order_count',
|
|
672
|
-
relatedMeasures: [MEASURE.ORDERS_COGS, MEASURE.ORDERS_GROSS_MARGIN_PER_ORDER, MEASURE.ORDERS_NEW_CUSTOMER_COGS_PER_ORDER],
|
|
673
599
|
},
|
|
674
600
|
[MEASURE.ORDERS_NEW_CUSTOMER_COGS_PER_ORDER]: {
|
|
675
601
|
priority: 13,
|
|
@@ -691,7 +617,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
691
617
|
tooltip: 'Average product cost per new customer order. Compare to returning customers to assess cost mix differences.',
|
|
692
618
|
formulaDisplay: 'NC COGS ÷ NC Order Count',
|
|
693
619
|
formula: 'nc_cogs / nc_order_count',
|
|
694
|
-
relatedMeasures: [MEASURE.ORDERS_COGS_PER_ORDER, MEASURE.ORDERS_RETURNING_CUSTOMER_COGS_PER_ORDER, MEASURE.ORDERS_NEW_CUSTOMER_COGS],
|
|
695
620
|
},
|
|
696
621
|
[MEASURE.ORDERS_RETURNING_CUSTOMER_COGS_PER_ORDER]: {
|
|
697
622
|
priority: 23,
|
|
@@ -713,293 +638,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
713
638
|
tooltip: 'Average product cost per returning customer order.',
|
|
714
639
|
formulaDisplay: 'RC COGS ÷ RC Order Count',
|
|
715
640
|
formula: 'rc_cogs / rc_order_count',
|
|
716
|
-
relatedMeasures: [MEASURE.ORDERS_COGS_PER_ORDER, MEASURE.ORDERS_NEW_CUSTOMER_COGS_PER_ORDER, MEASURE.ORDERS_RETURNING_CUSTOMER_COGS],
|
|
717
|
-
},
|
|
718
|
-
[MEASURE.ORDERS_GROSS_MARGIN]: {
|
|
719
|
-
priority: 100,
|
|
720
|
-
title: 'Gross Margin',
|
|
721
|
-
description: 'DEPRECATED: Use CM1 instead. Revenue minus COGS.',
|
|
722
|
-
sumPrefix: '$',
|
|
723
|
-
sumSuffix: '',
|
|
724
|
-
avgPrefix: '$',
|
|
725
|
-
avgSuffix: '',
|
|
726
|
-
icon: MEASURE_ICON.SHOPIFY,
|
|
727
|
-
measure: MEASURE.ORDERS_GROSS_MARGIN,
|
|
728
|
-
category: MEASURE_CATEGORY.ORDERS,
|
|
729
|
-
subcategory: MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
|
|
730
|
-
valueType: MeasureValueType.CURRENCY,
|
|
731
|
-
decimalPlaces: 2,
|
|
732
|
-
useCompactNotation: true,
|
|
733
|
-
applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
|
|
734
|
-
tooltip: 'Gross revenue minus the cost of goods sold. Represents the profit before operating expenses.',
|
|
735
|
-
formulaDisplay: 'Gross Revenue − COGS',
|
|
736
|
-
formula: 'gross_revenue - cogs',
|
|
737
|
-
relatedMeasures: [MEASURE.ORDERS_COGS, MEASURE.ORDERS_GROSS_REVENUE, MEASURE.ORDERS_GROSS_MARGIN_GROSS_RATE, MEASURE.ORDERS_NET_MARGIN],
|
|
738
|
-
deprecated: true,
|
|
739
|
-
hideFromUI: true,
|
|
740
|
-
},
|
|
741
|
-
[MEASURE.ORDERS_NEW_CUSTOMER_GROSS_MARGIN]: {
|
|
742
|
-
priority: 100,
|
|
743
|
-
title: 'NC Gross Margin',
|
|
744
|
-
description: 'DEPRECATED: Use CM1 instead. Gross margin from new customers.',
|
|
745
|
-
sumPrefix: '$',
|
|
746
|
-
sumSuffix: '',
|
|
747
|
-
avgPrefix: '$',
|
|
748
|
-
avgSuffix: '',
|
|
749
|
-
icon: MEASURE_ICON.SHOPIFY,
|
|
750
|
-
measure: MEASURE.ORDERS_NEW_CUSTOMER_GROSS_MARGIN,
|
|
751
|
-
category: MEASURE_CATEGORY.ORDERS,
|
|
752
|
-
subcategory: MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
|
|
753
|
-
valueType: MeasureValueType.CURRENCY,
|
|
754
|
-
decimalPlaces: 2,
|
|
755
|
-
useCompactNotation: true,
|
|
756
|
-
applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
|
|
757
|
-
shortTitle: 'NC Gross Margin',
|
|
758
|
-
tooltip: 'Gross revenue from new customers minus their COGS. Shows the pre-expense profit from acquisition orders.',
|
|
759
|
-
formulaDisplay: 'NC Gross Revenue − NC COGS',
|
|
760
|
-
formula: 'nc_gross_revenue - nc_cogs',
|
|
761
|
-
relatedMeasures: [MEASURE.ORDERS_GROSS_MARGIN, MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_MARGIN, MEASURE.ORDERS_NEW_CUSTOMER_COGS],
|
|
762
|
-
deprecated: true,
|
|
763
|
-
hideFromUI: true,
|
|
764
|
-
},
|
|
765
|
-
[MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_MARGIN]: {
|
|
766
|
-
priority: 100,
|
|
767
|
-
title: 'RC Gross Margin',
|
|
768
|
-
description: 'DEPRECATED: Use CM1 instead. Gross margin from returning customers.',
|
|
769
|
-
sumPrefix: '$',
|
|
770
|
-
sumSuffix: '',
|
|
771
|
-
avgPrefix: '$',
|
|
772
|
-
avgSuffix: '',
|
|
773
|
-
icon: MEASURE_ICON.SHOPIFY,
|
|
774
|
-
measure: MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_MARGIN,
|
|
775
|
-
category: MEASURE_CATEGORY.ORDERS,
|
|
776
|
-
subcategory: MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
|
|
777
|
-
valueType: MeasureValueType.CURRENCY,
|
|
778
|
-
decimalPlaces: 2,
|
|
779
|
-
useCompactNotation: true,
|
|
780
|
-
applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
|
|
781
|
-
shortTitle: 'RC Gross Margin',
|
|
782
|
-
tooltip: 'Gross revenue from returning customers minus their COGS. Reflects the profitability of repeat business.',
|
|
783
|
-
formulaDisplay: 'RC Gross Revenue − RC COGS',
|
|
784
|
-
formula: 'rc_gross_revenue - rc_cogs',
|
|
785
|
-
relatedMeasures: [MEASURE.ORDERS_GROSS_MARGIN, MEASURE.ORDERS_NEW_CUSTOMER_GROSS_MARGIN, MEASURE.ORDERS_RETURNING_CUSTOMER_COGS],
|
|
786
|
-
deprecated: true,
|
|
787
|
-
hideFromUI: true,
|
|
788
|
-
},
|
|
789
|
-
[MEASURE.ORDERS_GROSS_MARGIN_PER_ORDER]: {
|
|
790
|
-
priority: 100,
|
|
791
|
-
title: 'Gross Margin Per Order',
|
|
792
|
-
description: 'DEPRECATED: Use CM1 instead. Average gross margin per order.',
|
|
793
|
-
sumPrefix: '$',
|
|
794
|
-
sumSuffix: '',
|
|
795
|
-
avgPrefix: '$',
|
|
796
|
-
avgSuffix: '',
|
|
797
|
-
icon: MEASURE_ICON.SHOPIFY,
|
|
798
|
-
measure: MEASURE.ORDERS_GROSS_MARGIN_PER_ORDER,
|
|
799
|
-
category: MEASURE_CATEGORY.ORDERS,
|
|
800
|
-
subcategory: MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
|
|
801
|
-
valueType: MeasureValueType.CURRENCY,
|
|
802
|
-
decimalPlaces: 2,
|
|
803
|
-
useCompactNotation: false,
|
|
804
|
-
applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
|
|
805
|
-
shortTitle: 'Gross Margin/Ord',
|
|
806
|
-
tooltip: 'Average gross profit earned per order. Helps benchmark profitability against ad spend on a per-order basis.',
|
|
807
|
-
formulaDisplay: 'Gross Margin ÷ Order Count',
|
|
808
|
-
formula: 'gross_margin / order_count',
|
|
809
|
-
relatedMeasures: [MEASURE.ORDERS_GROSS_MARGIN, MEASURE.ORDERS_NET_MARGIN_PER_ORDER, MEASURE.ORDERS_COGS_PER_ORDER],
|
|
810
|
-
deprecated: true,
|
|
811
|
-
hideFromUI: true,
|
|
812
|
-
},
|
|
813
|
-
[MEASURE.ORDERS_NEW_CUSTOMER_GROSS_MARGIN_PER_ORDER]: {
|
|
814
|
-
priority: 100,
|
|
815
|
-
title: 'NC Gross Margin Per Order',
|
|
816
|
-
description: 'DEPRECATED: Use CM1 instead. Average gross margin per order for new customers.',
|
|
817
|
-
sumPrefix: '$',
|
|
818
|
-
sumSuffix: '',
|
|
819
|
-
avgPrefix: '$',
|
|
820
|
-
avgSuffix: '',
|
|
821
|
-
icon: MEASURE_ICON.SHOPIFY,
|
|
822
|
-
measure: MEASURE.ORDERS_NEW_CUSTOMER_GROSS_MARGIN_PER_ORDER,
|
|
823
|
-
category: MEASURE_CATEGORY.ORDERS,
|
|
824
|
-
subcategory: MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
|
|
825
|
-
valueType: MeasureValueType.CURRENCY,
|
|
826
|
-
decimalPlaces: 2,
|
|
827
|
-
useCompactNotation: false,
|
|
828
|
-
applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
|
|
829
|
-
shortTitle: 'NC GM/Order',
|
|
830
|
-
tooltip: 'Average gross profit per new customer order. Compare to CPA to evaluate first-order unit economics.',
|
|
831
|
-
formulaDisplay: 'NC Gross Margin ÷ NC Order Count',
|
|
832
|
-
formula: 'nc_gross_margin / nc_order_count',
|
|
833
|
-
relatedMeasures: [MEASURE.ORDERS_GROSS_MARGIN_PER_ORDER, MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_MARGIN_PER_ORDER, MEASURE.ORDERS_NEW_CUSTOMER_GROSS_MARGIN],
|
|
834
|
-
deprecated: true,
|
|
835
|
-
hideFromUI: true,
|
|
836
|
-
},
|
|
837
|
-
[MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_MARGIN_PER_ORDER]: {
|
|
838
|
-
priority: 100,
|
|
839
|
-
title: 'RC Gross Margin Per Order',
|
|
840
|
-
description: 'DEPRECATED: Use CM1 instead. Average gross margin per order for returning customers.',
|
|
841
|
-
sumPrefix: '$',
|
|
842
|
-
sumSuffix: '',
|
|
843
|
-
avgPrefix: '$',
|
|
844
|
-
avgSuffix: '',
|
|
845
|
-
icon: MEASURE_ICON.SHOPIFY,
|
|
846
|
-
measure: MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_MARGIN_PER_ORDER,
|
|
847
|
-
category: MEASURE_CATEGORY.ORDERS,
|
|
848
|
-
subcategory: MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
|
|
849
|
-
valueType: MeasureValueType.CURRENCY,
|
|
850
|
-
decimalPlaces: 2,
|
|
851
|
-
useCompactNotation: false,
|
|
852
|
-
applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
|
|
853
|
-
shortTitle: 'RC GM/Order',
|
|
854
|
-
tooltip: 'Average gross profit per returning customer order.',
|
|
855
|
-
formulaDisplay: 'RC Gross Margin ÷ RC Order Count',
|
|
856
|
-
formula: 'rc_gross_margin / rc_order_count',
|
|
857
|
-
relatedMeasures: [MEASURE.ORDERS_GROSS_MARGIN_PER_ORDER, MEASURE.ORDERS_NEW_CUSTOMER_GROSS_MARGIN_PER_ORDER, MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_MARGIN],
|
|
858
|
-
deprecated: true,
|
|
859
|
-
hideFromUI: true,
|
|
860
|
-
},
|
|
861
|
-
[MEASURE.ORDERS_NET_MARGIN]: {
|
|
862
|
-
priority: 100,
|
|
863
|
-
title: 'Net Margin',
|
|
864
|
-
description: 'DEPRECATED: Use CM1 instead. Net revenue minus COGS.',
|
|
865
|
-
sumPrefix: '$',
|
|
866
|
-
sumSuffix: '',
|
|
867
|
-
avgPrefix: '$',
|
|
868
|
-
avgSuffix: '',
|
|
869
|
-
icon: MEASURE_ICON.SHOPIFY,
|
|
870
|
-
measure: MEASURE.ORDERS_NET_MARGIN,
|
|
871
|
-
category: MEASURE_CATEGORY.ORDERS,
|
|
872
|
-
subcategory: MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
|
|
873
|
-
valueType: MeasureValueType.CURRENCY,
|
|
874
|
-
decimalPlaces: 2,
|
|
875
|
-
useCompactNotation: true,
|
|
876
|
-
applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
|
|
877
|
-
tooltip: 'Net revenue (after discounts and refunds) minus cost of goods sold. A tighter profitability view than gross margin.',
|
|
878
|
-
formulaDisplay: 'Net Revenue − COGS',
|
|
879
|
-
formula: 'net_revenue - cogs',
|
|
880
|
-
relatedMeasures: [MEASURE.ORDERS_GROSS_MARGIN, MEASURE.ORDERS_NET_REVENUE, MEASURE.ORDERS_COGS, MEASURE.ORDERS_NET_MARGIN_NET_RATE],
|
|
881
|
-
deprecated: true,
|
|
882
|
-
hideFromUI: true,
|
|
883
|
-
},
|
|
884
|
-
[MEASURE.ORDERS_NEW_CUSTOMER_NET_MARGIN]: {
|
|
885
|
-
priority: 100,
|
|
886
|
-
title: 'NC Net Margin',
|
|
887
|
-
description: 'DEPRECATED: Use CM1 instead. Net margin from new customers.',
|
|
888
|
-
sumPrefix: '$',
|
|
889
|
-
sumSuffix: '',
|
|
890
|
-
avgPrefix: '$',
|
|
891
|
-
avgSuffix: '',
|
|
892
|
-
icon: MEASURE_ICON.SHOPIFY,
|
|
893
|
-
measure: MEASURE.ORDERS_NEW_CUSTOMER_NET_MARGIN,
|
|
894
|
-
category: MEASURE_CATEGORY.ORDERS,
|
|
895
|
-
subcategory: MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
|
|
896
|
-
valueType: MeasureValueType.CURRENCY,
|
|
897
|
-
decimalPlaces: 2,
|
|
898
|
-
useCompactNotation: true,
|
|
899
|
-
applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
|
|
900
|
-
shortTitle: 'NC Net Margin',
|
|
901
|
-
tooltip: 'Net margin from new customer orders after discounts and refunds minus COGS.',
|
|
902
|
-
formulaDisplay: 'NC Net Revenue − NC COGS',
|
|
903
|
-
formula: 'nc_net_revenue - nc_cogs',
|
|
904
|
-
relatedMeasures: [MEASURE.ORDERS_NET_MARGIN, MEASURE.ORDERS_RETURNING_CUSTOMER_NET_MARGIN, MEASURE.ORDERS_NEW_CUSTOMER_GROSS_MARGIN],
|
|
905
|
-
deprecated: true,
|
|
906
|
-
hideFromUI: true,
|
|
907
|
-
},
|
|
908
|
-
[MEASURE.ORDERS_RETURNING_CUSTOMER_NET_MARGIN]: {
|
|
909
|
-
priority: 100,
|
|
910
|
-
title: 'RC Net Margin',
|
|
911
|
-
description: 'DEPRECATED: Use CM1 instead. Net margin from returning customers.',
|
|
912
|
-
sumPrefix: '$',
|
|
913
|
-
sumSuffix: '',
|
|
914
|
-
avgPrefix: '$',
|
|
915
|
-
avgSuffix: '',
|
|
916
|
-
icon: MEASURE_ICON.SHOPIFY,
|
|
917
|
-
measure: MEASURE.ORDERS_RETURNING_CUSTOMER_NET_MARGIN,
|
|
918
|
-
category: MEASURE_CATEGORY.ORDERS,
|
|
919
|
-
subcategory: MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
|
|
920
|
-
valueType: MeasureValueType.CURRENCY,
|
|
921
|
-
decimalPlaces: 2,
|
|
922
|
-
useCompactNotation: true,
|
|
923
|
-
applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
|
|
924
|
-
shortTitle: 'RC Net Margin',
|
|
925
|
-
tooltip: 'Net margin from returning customer orders after discounts and refunds minus COGS.',
|
|
926
|
-
formulaDisplay: 'RC Net Revenue − RC COGS',
|
|
927
|
-
formula: 'rc_net_revenue - rc_cogs',
|
|
928
|
-
relatedMeasures: [MEASURE.ORDERS_NET_MARGIN, MEASURE.ORDERS_NEW_CUSTOMER_NET_MARGIN, MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_MARGIN],
|
|
929
|
-
deprecated: true,
|
|
930
|
-
hideFromUI: true,
|
|
931
|
-
},
|
|
932
|
-
[MEASURE.ORDERS_NET_MARGIN_PER_ORDER]: {
|
|
933
|
-
priority: 100,
|
|
934
|
-
title: 'Net Margin Per Order',
|
|
935
|
-
description: 'DEPRECATED: Use CM1 instead. Average net margin per order.',
|
|
936
|
-
sumPrefix: '$',
|
|
937
|
-
sumSuffix: '',
|
|
938
|
-
avgPrefix: '$',
|
|
939
|
-
avgSuffix: '',
|
|
940
|
-
icon: MEASURE_ICON.SHOPIFY,
|
|
941
|
-
measure: MEASURE.ORDERS_NET_MARGIN_PER_ORDER,
|
|
942
|
-
category: MEASURE_CATEGORY.ORDERS,
|
|
943
|
-
subcategory: MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
|
|
944
|
-
valueType: MeasureValueType.CURRENCY,
|
|
945
|
-
decimalPlaces: 2,
|
|
946
|
-
useCompactNotation: false,
|
|
947
|
-
applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
|
|
948
|
-
shortTitle: 'Net Margin/Ord',
|
|
949
|
-
tooltip: 'Average net profit per order after discounts, refunds, and COGS.',
|
|
950
|
-
formulaDisplay: 'Net Margin ÷ Order Count',
|
|
951
|
-
formula: 'net_margin / order_count',
|
|
952
|
-
relatedMeasures: [MEASURE.ORDERS_NET_MARGIN, MEASURE.ORDERS_GROSS_MARGIN_PER_ORDER, MEASURE.ORDERS_NEW_CUSTOMER_NET_MARGIN_PER_ORDER],
|
|
953
|
-
deprecated: true,
|
|
954
|
-
hideFromUI: true,
|
|
955
|
-
},
|
|
956
|
-
[MEASURE.ORDERS_NEW_CUSTOMER_NET_MARGIN_PER_ORDER]: {
|
|
957
|
-
priority: 100,
|
|
958
|
-
title: 'NC Net Margin Per Order',
|
|
959
|
-
description: 'DEPRECATED: Use CM1 instead. Average net margin per order for new customers.',
|
|
960
|
-
sumPrefix: '$',
|
|
961
|
-
sumSuffix: '',
|
|
962
|
-
avgPrefix: '$',
|
|
963
|
-
avgSuffix: '',
|
|
964
|
-
icon: MEASURE_ICON.SHOPIFY,
|
|
965
|
-
measure: MEASURE.ORDERS_NEW_CUSTOMER_NET_MARGIN_PER_ORDER,
|
|
966
|
-
category: MEASURE_CATEGORY.ORDERS,
|
|
967
|
-
subcategory: MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
|
|
968
|
-
valueType: MeasureValueType.CURRENCY,
|
|
969
|
-
decimalPlaces: 2,
|
|
970
|
-
useCompactNotation: false,
|
|
971
|
-
applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
|
|
972
|
-
shortTitle: 'NC NM/Order',
|
|
973
|
-
tooltip: 'Average net profit per new customer order. Use with CPA to evaluate whether acquisition is profitable at the first order.',
|
|
974
|
-
formulaDisplay: 'NC Net Margin ÷ NC Order Count',
|
|
975
|
-
formula: 'nc_net_margin / nc_order_count',
|
|
976
|
-
relatedMeasures: [MEASURE.ORDERS_NET_MARGIN_PER_ORDER, MEASURE.ORDERS_RETURNING_CUSTOMER_NET_MARGIN_PER_ORDER, MEASURE.ORDERS_NEW_CUSTOMER_NET_MARGIN],
|
|
977
|
-
deprecated: true,
|
|
978
|
-
hideFromUI: true,
|
|
979
|
-
},
|
|
980
|
-
[MEASURE.ORDERS_RETURNING_CUSTOMER_NET_MARGIN_PER_ORDER]: {
|
|
981
|
-
priority: 100,
|
|
982
|
-
title: 'RC Net Margin Per Order',
|
|
983
|
-
description: 'DEPRECATED: Use CM1 instead. Average net margin per order for returning customers.',
|
|
984
|
-
sumPrefix: '$',
|
|
985
|
-
sumSuffix: '',
|
|
986
|
-
avgPrefix: '$',
|
|
987
|
-
avgSuffix: '',
|
|
988
|
-
icon: MEASURE_ICON.SHOPIFY,
|
|
989
|
-
measure: MEASURE.ORDERS_RETURNING_CUSTOMER_NET_MARGIN_PER_ORDER,
|
|
990
|
-
category: MEASURE_CATEGORY.ORDERS,
|
|
991
|
-
subcategory: MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
|
|
992
|
-
valueType: MeasureValueType.CURRENCY,
|
|
993
|
-
decimalPlaces: 2,
|
|
994
|
-
useCompactNotation: false,
|
|
995
|
-
applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
|
|
996
|
-
shortTitle: 'RC NM/Order',
|
|
997
|
-
tooltip: 'Average net profit per returning customer order.',
|
|
998
|
-
formulaDisplay: 'RC Net Margin ÷ RC Order Count',
|
|
999
|
-
formula: 'rc_net_margin / rc_order_count',
|
|
1000
|
-
relatedMeasures: [MEASURE.ORDERS_NET_MARGIN_PER_ORDER, MEASURE.ORDERS_NEW_CUSTOMER_NET_MARGIN_PER_ORDER, MEASURE.ORDERS_RETURNING_CUSTOMER_NET_MARGIN],
|
|
1001
|
-
deprecated: true,
|
|
1002
|
-
hideFromUI: true,
|
|
1003
641
|
},
|
|
1004
642
|
[MEASURE.ORDERS_REFUND_AMOUNT]: {
|
|
1005
643
|
priority: 1,
|
|
@@ -1018,29 +656,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
1018
656
|
useCompactNotation: true,
|
|
1019
657
|
applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
|
|
1020
658
|
tooltip: 'The total dollar amount refunded to customers in the period. High values reduce net revenue and signal product or fulfillment issues.',
|
|
1021
|
-
relatedMeasures: [MEASURE.ORDERS_REFUND_PERCENT, MEASURE.ORDERS_REFUND_COUNT, MEASURE.ORDERS_DISCOUNT_AMOUNT, MEASURE.ORDERS_NET_REVENUE],
|
|
1022
|
-
aliases: [MEASURE.ORDERS_REFUNDS],
|
|
1023
|
-
},
|
|
1024
|
-
[MEASURE.ORDERS_REFUNDS]: {
|
|
1025
|
-
priority: 1,
|
|
1026
|
-
title: 'Refund Amount',
|
|
1027
|
-
description: 'Total refund amount.',
|
|
1028
|
-
sumPrefix: '$',
|
|
1029
|
-
sumSuffix: '',
|
|
1030
|
-
avgPrefix: '$',
|
|
1031
|
-
avgSuffix: '',
|
|
1032
|
-
icon: MEASURE_ICON.SHOPIFY,
|
|
1033
|
-
measure: MEASURE.ORDERS_REFUNDS,
|
|
1034
|
-
category: MEASURE_CATEGORY.ORDERS,
|
|
1035
|
-
subcategory: MEASURE_SUBCATEGORY.ORDERS_ADJUSTMENTS,
|
|
1036
|
-
valueType: MeasureValueType.CURRENCY,
|
|
1037
|
-
decimalPlaces: 2,
|
|
1038
|
-
useCompactNotation: true,
|
|
1039
|
-
applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
|
|
1040
|
-
tooltip: 'The total dollar amount refunded to customers in the period. High values reduce net revenue and signal product or fulfillment issues.',
|
|
1041
|
-
relatedMeasures: [MEASURE.ORDERS_REFUND_RATE, MEASURE.ORDERS_REFUND_COUNT, MEASURE.ORDERS_DISCOUNTS, MEASURE.ORDERS_NET_REVENUE],
|
|
1042
|
-
deprecated: true,
|
|
1043
|
-
hideFromUI: true,
|
|
1044
659
|
},
|
|
1045
660
|
[MEASURE.ORDERS_REFUND_COUNT]: {
|
|
1046
661
|
priority: 2,
|
|
@@ -1059,7 +674,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
1059
674
|
useCompactNotation: false,
|
|
1060
675
|
applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
|
|
1061
676
|
tooltip: 'The number of orders that had a refund issued. Use with Refund Rate to understand the scale of returns.',
|
|
1062
|
-
relatedMeasures: [MEASURE.ORDERS_REFUNDS, MEASURE.ORDERS_REFUND_RATE, MEASURE.ORDERS_COUNT],
|
|
1063
677
|
},
|
|
1064
678
|
[MEASURE.ORDERS_REFUND_PERCENT]: {
|
|
1065
679
|
priority: 3,
|
|
@@ -1080,31 +694,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
1080
694
|
tooltip: 'The share of orders that resulted in a refund. Elevated refund rates can indicate product quality, sizing, or expectation issues.',
|
|
1081
695
|
formulaDisplay: 'Refund Count ÷ Order Count × 100',
|
|
1082
696
|
formula: 'refund_count / order_count * 100',
|
|
1083
|
-
relatedMeasures: [MEASURE.ORDERS_REFUNDS, MEASURE.ORDERS_REFUND_COUNT],
|
|
1084
|
-
aliases: [MEASURE.ORDERS_REFUND_RATE],
|
|
1085
|
-
},
|
|
1086
|
-
[MEASURE.ORDERS_REFUND_RATE]: {
|
|
1087
|
-
priority: 3,
|
|
1088
|
-
title: 'Refund Rate',
|
|
1089
|
-
description: 'Percentage of orders refunded.',
|
|
1090
|
-
sumPrefix: '',
|
|
1091
|
-
sumSuffix: '%',
|
|
1092
|
-
avgPrefix: '',
|
|
1093
|
-
avgSuffix: '%',
|
|
1094
|
-
icon: MEASURE_ICON.SHOPIFY,
|
|
1095
|
-
measure: MEASURE.ORDERS_REFUND_RATE,
|
|
1096
|
-
category: MEASURE_CATEGORY.ORDERS,
|
|
1097
|
-
subcategory: MEASURE_SUBCATEGORY.ORDERS_ADJUSTMENTS,
|
|
1098
|
-
valueType: MeasureValueType.PERCENTAGE,
|
|
1099
|
-
decimalPlaces: 2,
|
|
1100
|
-
useCompactNotation: false,
|
|
1101
|
-
applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
|
|
1102
|
-
tooltip: 'The share of orders that resulted in a refund. Elevated refund rates can indicate product quality, sizing, or expectation issues.',
|
|
1103
|
-
formulaDisplay: 'Refund Count ÷ Order Count × 100',
|
|
1104
|
-
formula: 'refund_count / order_count * 100',
|
|
1105
|
-
relatedMeasures: [MEASURE.ORDERS_REFUNDS, MEASURE.ORDERS_REFUND_COUNT, MEASURE.ORDERS_DISCOUNT_RATE],
|
|
1106
|
-
deprecated: true,
|
|
1107
|
-
hideFromUI: true,
|
|
1108
697
|
},
|
|
1109
698
|
[MEASURE.ORDERS_REFUND_PER_ORDER]: {
|
|
1110
699
|
priority: 4,
|
|
@@ -1126,7 +715,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
1126
715
|
tooltip: 'Average refund dollar amount per order placed. Useful for modeling the true realized revenue per order.',
|
|
1127
716
|
formulaDisplay: 'Total Refunds ÷ Order Count',
|
|
1128
717
|
formula: 'total_refunds / order_count',
|
|
1129
|
-
relatedMeasures: [MEASURE.ORDERS_REFUNDS, MEASURE.ORDERS_DISCOUNT_PER_ORDER, MEASURE.ORDERS_NET_AOV],
|
|
1130
718
|
},
|
|
1131
719
|
[MEASURE.ORDERS_NEW_CUSTOMER_REFUNDS]: {
|
|
1132
720
|
priority: 5,
|
|
@@ -1146,7 +734,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
1146
734
|
applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
|
|
1147
735
|
shortTitle: 'NC Refunds',
|
|
1148
736
|
tooltip: 'The total dollar amount refunded to new customers. High values may indicate product/expectation issues with first-time buyers.',
|
|
1149
|
-
relatedMeasures: [MEASURE.ORDERS_REFUND_AMOUNT, MEASURE.ORDERS_RETURNING_CUSTOMER_REFUNDS, MEASURE.ORDERS_NEW_CUSTOMER_REFUND_COUNT],
|
|
1150
737
|
},
|
|
1151
738
|
[MEASURE.ORDERS_NEW_CUSTOMER_REFUND_COUNT]: {
|
|
1152
739
|
priority: 6,
|
|
@@ -1166,7 +753,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
1166
753
|
applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
|
|
1167
754
|
shortTitle: 'NC Refund Ct',
|
|
1168
755
|
tooltip: 'The number of new customer orders that had a refund issued.',
|
|
1169
|
-
relatedMeasures: [MEASURE.ORDERS_REFUND_COUNT, MEASURE.ORDERS_RETURNING_CUSTOMER_REFUND_COUNT, MEASURE.ORDERS_NEW_CUSTOMER_REFUNDS],
|
|
1170
756
|
},
|
|
1171
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|
[MEASURE.ORDERS_NEW_CUSTOMER_REFUND_PERCENT]: {
|
|
1172
758
|
priority: 7,
|
|
@@ -1188,32 +774,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
1188
774
|
tooltip: 'The share of new customer orders that resulted in a refund.',
|
|
1189
775
|
formulaDisplay: 'NC Refund Count ÷ NC Order Count × 100',
|
|
1190
776
|
formula: 'nc_refund_count / nc_order_count * 100',
|
|
1191
|
-
relatedMeasures: [MEASURE.ORDERS_REFUND_PERCENT, MEASURE.ORDERS_RETURNING_CUSTOMER_REFUND_PERCENT, MEASURE.ORDERS_NEW_CUSTOMER_REFUND_COUNT],
|
|
1192
|
-
aliases: [MEASURE.ORDERS_NEW_CUSTOMER_REFUND_RATE],
|
|
1193
|
-
},
|
|
1194
|
-
[MEASURE.ORDERS_NEW_CUSTOMER_REFUND_RATE]: {
|
|
1195
|
-
priority: 7,
|
|
1196
|
-
title: 'New Customer Refund Rate',
|
|
1197
|
-
description: 'Percentage of new customer orders refunded.',
|
|
1198
|
-
sumPrefix: '',
|
|
1199
|
-
sumSuffix: '%',
|
|
1200
|
-
avgPrefix: '',
|
|
1201
|
-
avgSuffix: '%',
|
|
1202
|
-
icon: MEASURE_ICON.SHOPIFY,
|
|
1203
|
-
measure: MEASURE.ORDERS_NEW_CUSTOMER_REFUND_RATE,
|
|
1204
|
-
category: MEASURE_CATEGORY.ORDERS,
|
|
1205
|
-
subcategory: MEASURE_SUBCATEGORY.ORDERS_ADJUSTMENTS,
|
|
1206
|
-
valueType: MeasureValueType.PERCENTAGE,
|
|
1207
|
-
decimalPlaces: 2,
|
|
1208
|
-
useCompactNotation: false,
|
|
1209
|
-
applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
|
|
1210
|
-
shortTitle: 'NC Refund %',
|
|
1211
|
-
tooltip: 'The share of new customer orders that resulted in a refund.',
|
|
1212
|
-
formulaDisplay: 'NC Refund Count ÷ NC Order Count × 100',
|
|
1213
|
-
formula: 'nc_refund_count / nc_order_count * 100',
|
|
1214
|
-
relatedMeasures: [MEASURE.ORDERS_REFUND_PERCENT, MEASURE.ORDERS_RETURNING_CUSTOMER_REFUND_RATE, MEASURE.ORDERS_NEW_CUSTOMER_REFUND_COUNT],
|
|
1215
|
-
deprecated: true,
|
|
1216
|
-
hideFromUI: true,
|
|
1217
777
|
},
|
|
1218
778
|
[MEASURE.ORDERS_NEW_CUSTOMER_REFUND_PER_ORDER]: {
|
|
1219
779
|
priority: 8,
|
|
@@ -1235,7 +795,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
1235
795
|
tooltip: 'Average refund dollar amount per new customer order placed.',
|
|
1236
796
|
formulaDisplay: 'NC Refunds ÷ NC Order Count',
|
|
1237
797
|
formula: 'nc_refunds / nc_order_count',
|
|
1238
|
-
relatedMeasures: [MEASURE.ORDERS_REFUND_PER_ORDER, MEASURE.ORDERS_RETURNING_CUSTOMER_REFUND_PER_ORDER, MEASURE.ORDERS_NEW_CUSTOMER_REFUNDS],
|
|
1239
798
|
},
|
|
1240
799
|
[MEASURE.ORDERS_RETURNING_CUSTOMER_REFUNDS]: {
|
|
1241
800
|
priority: 9,
|
|
@@ -1255,7 +814,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
1255
814
|
applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
|
|
1256
815
|
shortTitle: 'RC Refunds',
|
|
1257
816
|
tooltip: 'The total dollar amount refunded to returning customers. High values may indicate quality issues affecting repeat buyers.',
|
|
1258
|
-
relatedMeasures: [MEASURE.ORDERS_REFUND_AMOUNT, MEASURE.ORDERS_NEW_CUSTOMER_REFUNDS, MEASURE.ORDERS_RETURNING_CUSTOMER_REFUND_COUNT],
|
|
1259
817
|
},
|
|
1260
818
|
[MEASURE.ORDERS_RETURNING_CUSTOMER_REFUND_COUNT]: {
|
|
1261
819
|
priority: 10,
|
|
@@ -1275,7 +833,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
1275
833
|
applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
|
|
1276
834
|
shortTitle: 'RC Refund Ct',
|
|
1277
835
|
tooltip: 'The number of returning customer orders that had a refund issued.',
|
|
1278
|
-
relatedMeasures: [MEASURE.ORDERS_REFUND_COUNT, MEASURE.ORDERS_NEW_CUSTOMER_REFUND_COUNT, MEASURE.ORDERS_RETURNING_CUSTOMER_REFUNDS],
|
|
1279
836
|
},
|
|
1280
837
|
[MEASURE.ORDERS_RETURNING_CUSTOMER_REFUND_PERCENT]: {
|
|
1281
838
|
priority: 11,
|
|
@@ -1297,32 +854,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
1297
854
|
tooltip: 'The share of returning customer orders that resulted in a refund.',
|
|
1298
855
|
formulaDisplay: 'RC Refund Count ÷ RC Order Count × 100',
|
|
1299
856
|
formula: 'rc_refund_count / rc_order_count * 100',
|
|
1300
|
-
relatedMeasures: [MEASURE.ORDERS_REFUND_PERCENT, MEASURE.ORDERS_NEW_CUSTOMER_REFUND_PERCENT, MEASURE.ORDERS_RETURNING_CUSTOMER_REFUND_COUNT],
|
|
1301
|
-
aliases: [MEASURE.ORDERS_RETURNING_CUSTOMER_REFUND_RATE],
|
|
1302
|
-
},
|
|
1303
|
-
[MEASURE.ORDERS_RETURNING_CUSTOMER_REFUND_RATE]: {
|
|
1304
|
-
priority: 11,
|
|
1305
|
-
title: 'Returning Customer Refund Rate',
|
|
1306
|
-
description: 'Percentage of returning customer orders refunded.',
|
|
1307
|
-
sumPrefix: '',
|
|
1308
|
-
sumSuffix: '%',
|
|
1309
|
-
avgPrefix: '',
|
|
1310
|
-
avgSuffix: '%',
|
|
1311
|
-
icon: MEASURE_ICON.SHOPIFY,
|
|
1312
|
-
measure: MEASURE.ORDERS_RETURNING_CUSTOMER_REFUND_RATE,
|
|
1313
|
-
category: MEASURE_CATEGORY.ORDERS,
|
|
1314
|
-
subcategory: MEASURE_SUBCATEGORY.ORDERS_ADJUSTMENTS,
|
|
1315
|
-
valueType: MeasureValueType.PERCENTAGE,
|
|
1316
|
-
decimalPlaces: 2,
|
|
1317
|
-
useCompactNotation: false,
|
|
1318
|
-
applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
|
|
1319
|
-
shortTitle: 'RC Refund %',
|
|
1320
|
-
tooltip: 'The share of returning customer orders that resulted in a refund.',
|
|
1321
|
-
formulaDisplay: 'RC Refund Count ÷ RC Order Count × 100',
|
|
1322
|
-
formula: 'rc_refund_count / rc_order_count * 100',
|
|
1323
|
-
relatedMeasures: [MEASURE.ORDERS_REFUND_PERCENT, MEASURE.ORDERS_NEW_CUSTOMER_REFUND_RATE, MEASURE.ORDERS_RETURNING_CUSTOMER_REFUND_COUNT],
|
|
1324
|
-
deprecated: true,
|
|
1325
|
-
hideFromUI: true,
|
|
1326
857
|
},
|
|
1327
858
|
[MEASURE.ORDERS_RETURNING_CUSTOMER_REFUND_PER_ORDER]: {
|
|
1328
859
|
priority: 12,
|
|
@@ -1344,7 +875,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
1344
875
|
tooltip: 'Average refund dollar amount per returning customer order placed.',
|
|
1345
876
|
formulaDisplay: 'RC Refunds ÷ RC Order Count',
|
|
1346
877
|
formula: 'rc_refunds / rc_order_count',
|
|
1347
|
-
relatedMeasures: [MEASURE.ORDERS_REFUND_PER_ORDER, MEASURE.ORDERS_NEW_CUSTOMER_REFUND_PER_ORDER, MEASURE.ORDERS_RETURNING_CUSTOMER_REFUNDS],
|
|
1348
878
|
},
|
|
1349
879
|
[MEASURE.ORDERS_DISCOUNT_AMOUNT]: {
|
|
1350
880
|
priority: 11,
|
|
@@ -1363,29 +893,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
1363
893
|
useCompactNotation: true,
|
|
1364
894
|
applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
|
|
1365
895
|
tooltip: 'The total dollar value of discounts applied across all orders. High discount totals reduce gross margin.',
|
|
1366
|
-
relatedMeasures: [MEASURE.ORDERS_DISCOUNT_PERCENT, MEASURE.ORDERS_REFUND_AMOUNT, MEASURE.ORDERS_GROSS_REVENUE, MEASURE.ORDERS_NET_REVENUE],
|
|
1367
|
-
aliases: [MEASURE.ORDERS_DISCOUNTS],
|
|
1368
|
-
},
|
|
1369
|
-
[MEASURE.ORDERS_DISCOUNTS]: {
|
|
1370
|
-
priority: 11,
|
|
1371
|
-
title: 'Discount Amount',
|
|
1372
|
-
description: 'Total discount amount.',
|
|
1373
|
-
sumPrefix: '$',
|
|
1374
|
-
sumSuffix: '',
|
|
1375
|
-
avgPrefix: '$',
|
|
1376
|
-
avgSuffix: '',
|
|
1377
|
-
icon: MEASURE_ICON.SHOPIFY,
|
|
1378
|
-
measure: MEASURE.ORDERS_DISCOUNTS,
|
|
1379
|
-
category: MEASURE_CATEGORY.ORDERS,
|
|
1380
|
-
subcategory: MEASURE_SUBCATEGORY.ORDERS_ADJUSTMENTS,
|
|
1381
|
-
valueType: MeasureValueType.CURRENCY,
|
|
1382
|
-
decimalPlaces: 2,
|
|
1383
|
-
useCompactNotation: true,
|
|
1384
|
-
applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
|
|
1385
|
-
tooltip: 'The total dollar value of discounts applied across all orders. High discount totals reduce gross margin.',
|
|
1386
|
-
relatedMeasures: [MEASURE.ORDERS_DISCOUNT_RATE, MEASURE.ORDERS_REFUNDS, MEASURE.ORDERS_GROSS_REVENUE, MEASURE.ORDERS_NET_REVENUE],
|
|
1387
|
-
deprecated: true,
|
|
1388
|
-
hideFromUI: true,
|
|
1389
896
|
},
|
|
1390
897
|
[MEASURE.ORDERS_DISCOUNT_PERCENT]: {
|
|
1391
898
|
priority: 13,
|
|
@@ -1406,31 +913,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
1406
913
|
tooltip: 'Discounts as a share of gross revenue. A high discount rate erodes margin and may indicate over-reliance on promotions.',
|
|
1407
914
|
formulaDisplay: 'Discounts ÷ Gross Revenue × 100',
|
|
1408
915
|
formula: 'discounts / gross_revenue * 100',
|
|
1409
|
-
relatedMeasures: [MEASURE.ORDERS_DISCOUNT_AMOUNT, MEASURE.ORDERS_REFUND_PERCENT, MEASURE.ORDERS_GROSS_REVENUE],
|
|
1410
|
-
aliases: [MEASURE.ORDERS_DISCOUNT_RATE],
|
|
1411
|
-
},
|
|
1412
|
-
[MEASURE.ORDERS_DISCOUNT_RATE]: {
|
|
1413
|
-
priority: 13,
|
|
1414
|
-
title: 'Discount Rate',
|
|
1415
|
-
description: 'Discounts as percentage of gross revenue.',
|
|
1416
|
-
sumPrefix: '',
|
|
1417
|
-
sumSuffix: '%',
|
|
1418
|
-
avgPrefix: '',
|
|
1419
|
-
avgSuffix: '%',
|
|
1420
|
-
icon: MEASURE_ICON.SHOPIFY,
|
|
1421
|
-
measure: MEASURE.ORDERS_DISCOUNT_RATE,
|
|
1422
|
-
category: MEASURE_CATEGORY.ORDERS,
|
|
1423
|
-
subcategory: MEASURE_SUBCATEGORY.ORDERS_ADJUSTMENTS,
|
|
1424
|
-
valueType: MeasureValueType.PERCENTAGE,
|
|
1425
|
-
decimalPlaces: 2,
|
|
1426
|
-
useCompactNotation: false,
|
|
1427
|
-
applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
|
|
1428
|
-
tooltip: 'Discounts as a share of gross revenue. A high discount rate erodes margin and may indicate over-reliance on promotions.',
|
|
1429
|
-
formulaDisplay: 'Discounts ÷ Gross Revenue × 100',
|
|
1430
|
-
formula: 'discounts / gross_revenue * 100',
|
|
1431
|
-
relatedMeasures: [MEASURE.ORDERS_DISCOUNTS, MEASURE.ORDERS_REFUND_RATE, MEASURE.ORDERS_GROSS_REVENUE],
|
|
1432
|
-
deprecated: true,
|
|
1433
|
-
hideFromUI: true,
|
|
1434
916
|
},
|
|
1435
917
|
[MEASURE.ORDERS_DISCOUNT_PER_ORDER]: {
|
|
1436
918
|
priority: 14,
|
|
@@ -1452,7 +934,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
1452
934
|
tooltip: 'Average discount dollar value applied per order. Useful for understanding how much revenue is being given away per transaction.',
|
|
1453
935
|
formulaDisplay: 'Total Discounts ÷ Order Count',
|
|
1454
936
|
formula: 'total_discounts / order_count',
|
|
1455
|
-
relatedMeasures: [MEASURE.ORDERS_DISCOUNTS, MEASURE.ORDERS_REFUND_PER_ORDER, MEASURE.ORDERS_GROSS_AOV],
|
|
1456
937
|
},
|
|
1457
938
|
[MEASURE.ORDERS_NEW_CUSTOMER_DISCOUNTS]: {
|
|
1458
939
|
priority: 15,
|
|
@@ -1472,7 +953,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
1472
953
|
useCompactNotation: true,
|
|
1473
954
|
applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
|
|
1474
955
|
tooltip: 'Total dollar value of discounts applied to new customer orders.',
|
|
1475
|
-
relatedMeasures: [MEASURE.ORDERS_DISCOUNT_AMOUNT, MEASURE.ORDERS_NEW_CUSTOMER_DISCOUNT_RATE, MEASURE.ORDERS_NEW_CUSTOMER_DISCOUNT_PER_ORDER],
|
|
1476
956
|
},
|
|
1477
957
|
[MEASURE.ORDERS_NEW_CUSTOMER_DISCOUNT_PERCENT]: {
|
|
1478
958
|
priority: 16,
|
|
@@ -1494,31 +974,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
1494
974
|
tooltip: 'New customer discounts as a percentage of new customer gross revenue.',
|
|
1495
975
|
formulaDisplay: 'NC Discounts ÷ NC Gross Revenue × 100',
|
|
1496
976
|
formula: 'nc_discounts / nc_gross_revenue * 100',
|
|
1497
|
-
relatedMeasures: [MEASURE.ORDERS_NEW_CUSTOMER_DISCOUNTS, MEASURE.ORDERS_DISCOUNT_PERCENT, MEASURE.ORDERS_RETURNING_CUSTOMER_DISCOUNT_PERCENT],
|
|
1498
|
-
aliases: [MEASURE.ORDERS_NEW_CUSTOMER_DISCOUNT_RATE],
|
|
1499
|
-
},
|
|
1500
|
-
[MEASURE.ORDERS_NEW_CUSTOMER_DISCOUNT_RATE]: {
|
|
1501
|
-
priority: 16,
|
|
1502
|
-
title: 'NC Discount Rate',
|
|
1503
|
-
description: 'Discounts as percentage of new customer gross revenue.',
|
|
1504
|
-
sumPrefix: '',
|
|
1505
|
-
sumSuffix: '%',
|
|
1506
|
-
avgPrefix: '',
|
|
1507
|
-
avgSuffix: '%',
|
|
1508
|
-
icon: MEASURE_ICON.SHOPIFY,
|
|
1509
|
-
measure: MEASURE.ORDERS_NEW_CUSTOMER_DISCOUNT_RATE,
|
|
1510
|
-
category: MEASURE_CATEGORY.ORDERS,
|
|
1511
|
-
subcategory: MEASURE_SUBCATEGORY.ORDERS_ADJUSTMENTS,
|
|
1512
|
-
valueType: MeasureValueType.PERCENTAGE,
|
|
1513
|
-
decimalPlaces: 2,
|
|
1514
|
-
useCompactNotation: false,
|
|
1515
|
-
applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
|
|
1516
|
-
tooltip: 'New customer discounts as a percentage of new customer gross revenue.',
|
|
1517
|
-
formulaDisplay: 'NC Discounts ÷ NC Gross Revenue × 100',
|
|
1518
|
-
formula: 'nc_discounts / nc_gross_revenue * 100',
|
|
1519
|
-
relatedMeasures: [MEASURE.ORDERS_NEW_CUSTOMER_DISCOUNTS, MEASURE.ORDERS_DISCOUNT_RATE, MEASURE.ORDERS_RETURNING_CUSTOMER_DISCOUNT_RATE],
|
|
1520
|
-
deprecated: true,
|
|
1521
|
-
hideFromUI: true,
|
|
1522
977
|
},
|
|
1523
978
|
[MEASURE.ORDERS_NEW_CUSTOMER_DISCOUNT_PER_ORDER]: {
|
|
1524
979
|
priority: 17,
|
|
@@ -1540,7 +995,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
1540
995
|
tooltip: 'Average discount dollar value applied per new customer order.',
|
|
1541
996
|
formulaDisplay: 'NC Discounts ÷ NC Order Count',
|
|
1542
997
|
formula: 'nc_discounts / nc_order_count',
|
|
1543
|
-
relatedMeasures: [MEASURE.ORDERS_NEW_CUSTOMER_DISCOUNTS, MEASURE.ORDERS_DISCOUNT_PER_ORDER, MEASURE.ORDERS_RETURNING_CUSTOMER_DISCOUNT_PER_ORDER],
|
|
1544
998
|
},
|
|
1545
999
|
[MEASURE.ORDERS_RETURNING_CUSTOMER_DISCOUNTS]: {
|
|
1546
1000
|
priority: 18,
|
|
@@ -1560,7 +1014,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
1560
1014
|
useCompactNotation: true,
|
|
1561
1015
|
applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
|
|
1562
1016
|
tooltip: 'Total dollar value of discounts applied to returning customer orders.',
|
|
1563
|
-
relatedMeasures: [MEASURE.ORDERS_DISCOUNT_AMOUNT, MEASURE.ORDERS_RETURNING_CUSTOMER_DISCOUNT_RATE, MEASURE.ORDERS_RETURNING_CUSTOMER_DISCOUNT_PER_ORDER],
|
|
1564
1017
|
},
|
|
1565
1018
|
[MEASURE.ORDERS_RETURNING_CUSTOMER_DISCOUNT_PERCENT]: {
|
|
1566
1019
|
priority: 19,
|
|
@@ -1582,31 +1035,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
1582
1035
|
tooltip: 'Returning customer discounts as a percentage of returning customer gross revenue.',
|
|
1583
1036
|
formulaDisplay: 'RC Discounts ÷ RC Gross Revenue × 100',
|
|
1584
1037
|
formula: 'rc_discounts / rc_gross_revenue * 100',
|
|
1585
|
-
relatedMeasures: [MEASURE.ORDERS_RETURNING_CUSTOMER_DISCOUNTS, MEASURE.ORDERS_DISCOUNT_PERCENT, MEASURE.ORDERS_NEW_CUSTOMER_DISCOUNT_PERCENT],
|
|
1586
|
-
aliases: [MEASURE.ORDERS_RETURNING_CUSTOMER_DISCOUNT_RATE],
|
|
1587
|
-
},
|
|
1588
|
-
[MEASURE.ORDERS_RETURNING_CUSTOMER_DISCOUNT_RATE]: {
|
|
1589
|
-
priority: 19,
|
|
1590
|
-
title: 'RC Discount Rate',
|
|
1591
|
-
description: 'Discounts as percentage of returning customer gross revenue.',
|
|
1592
|
-
sumPrefix: '',
|
|
1593
|
-
sumSuffix: '%',
|
|
1594
|
-
avgPrefix: '',
|
|
1595
|
-
avgSuffix: '%',
|
|
1596
|
-
icon: MEASURE_ICON.SHOPIFY,
|
|
1597
|
-
measure: MEASURE.ORDERS_RETURNING_CUSTOMER_DISCOUNT_RATE,
|
|
1598
|
-
category: MEASURE_CATEGORY.ORDERS,
|
|
1599
|
-
subcategory: MEASURE_SUBCATEGORY.ORDERS_ADJUSTMENTS,
|
|
1600
|
-
valueType: MeasureValueType.PERCENTAGE,
|
|
1601
|
-
decimalPlaces: 2,
|
|
1602
|
-
useCompactNotation: false,
|
|
1603
|
-
applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
|
|
1604
|
-
tooltip: 'Returning customer discounts as a percentage of returning customer gross revenue.',
|
|
1605
|
-
formulaDisplay: 'RC Discounts ÷ RC Gross Revenue × 100',
|
|
1606
|
-
formula: 'rc_discounts / rc_gross_revenue * 100',
|
|
1607
|
-
relatedMeasures: [MEASURE.ORDERS_RETURNING_CUSTOMER_DISCOUNTS, MEASURE.ORDERS_DISCOUNT_RATE, MEASURE.ORDERS_NEW_CUSTOMER_DISCOUNT_RATE],
|
|
1608
|
-
deprecated: true,
|
|
1609
|
-
hideFromUI: true,
|
|
1610
1038
|
},
|
|
1611
1039
|
[MEASURE.ORDERS_RETURNING_CUSTOMER_DISCOUNT_PER_ORDER]: {
|
|
1612
1040
|
priority: 20,
|
|
@@ -1628,7 +1056,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
1628
1056
|
tooltip: 'Average discount dollar value applied per returning customer order.',
|
|
1629
1057
|
formulaDisplay: 'RC Discounts ÷ RC Order Count',
|
|
1630
1058
|
formula: 'rc_discounts / rc_order_count',
|
|
1631
|
-
relatedMeasures: [MEASURE.ORDERS_RETURNING_CUSTOMER_DISCOUNTS, MEASURE.ORDERS_DISCOUNT_PER_ORDER, MEASURE.ORDERS_NEW_CUSTOMER_DISCOUNT_PER_ORDER],
|
|
1632
1059
|
},
|
|
1633
1060
|
[MEASURE.ORDERS_SHIPPING]: {
|
|
1634
1061
|
priority: 31,
|
|
@@ -1648,7 +1075,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
1648
1075
|
useCompactNotation: true,
|
|
1649
1076
|
applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
|
|
1650
1077
|
tooltip: 'Total shipping fees collected from customers across all orders. Shipping revenue offsets fulfillment costs.',
|
|
1651
|
-
relatedMeasures: [MEASURE.ORDERS_SHIPPING_RATE, MEASURE.ORDERS_SHIPPING_PER_ORDER, MEASURE.ORDERS_TOTAL_REVENUE],
|
|
1652
1078
|
},
|
|
1653
1079
|
[MEASURE.ORDERS_SHIPPING_PERCENT]: {
|
|
1654
1080
|
priority: 32,
|
|
@@ -1669,31 +1095,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
1669
1095
|
tooltip: 'Shipping revenue as a share of total revenue. A declining rate may indicate free shipping promotions affecting margins.',
|
|
1670
1096
|
formulaDisplay: 'Shipping ÷ Total Revenue × 100',
|
|
1671
1097
|
formula: 'shipping / total_revenue * 100',
|
|
1672
|
-
relatedMeasures: [MEASURE.ORDERS_SHIPPING, MEASURE.ORDERS_TAX_PERCENT, MEASURE.ORDERS_TOTAL_REVENUE],
|
|
1673
|
-
aliases: [MEASURE.ORDERS_SHIPPING_RATE],
|
|
1674
|
-
},
|
|
1675
|
-
[MEASURE.ORDERS_SHIPPING_RATE]: {
|
|
1676
|
-
priority: 32,
|
|
1677
|
-
title: 'Shipping Rate',
|
|
1678
|
-
description: 'Shipping as percentage of total revenue.',
|
|
1679
|
-
sumPrefix: '',
|
|
1680
|
-
sumSuffix: '%',
|
|
1681
|
-
avgPrefix: '',
|
|
1682
|
-
avgSuffix: '%',
|
|
1683
|
-
icon: MEASURE_ICON.SHOPIFY,
|
|
1684
|
-
measure: MEASURE.ORDERS_SHIPPING_RATE,
|
|
1685
|
-
category: MEASURE_CATEGORY.ORDERS,
|
|
1686
|
-
subcategory: MEASURE_SUBCATEGORY.ORDERS_ADJUSTMENTS,
|
|
1687
|
-
valueType: MeasureValueType.PERCENTAGE,
|
|
1688
|
-
decimalPlaces: 2,
|
|
1689
|
-
useCompactNotation: false,
|
|
1690
|
-
applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
|
|
1691
|
-
tooltip: 'Shipping revenue as a share of total revenue. A declining rate may indicate free shipping promotions affecting margins.',
|
|
1692
|
-
formulaDisplay: 'Shipping ÷ Total Revenue × 100',
|
|
1693
|
-
formula: 'shipping / total_revenue * 100',
|
|
1694
|
-
relatedMeasures: [MEASURE.ORDERS_SHIPPING, MEASURE.ORDERS_TAX_RATE, MEASURE.ORDERS_TOTAL_REVENUE],
|
|
1695
|
-
deprecated: true,
|
|
1696
|
-
hideFromUI: true,
|
|
1697
1098
|
},
|
|
1698
1099
|
[MEASURE.ORDERS_SHIPPING_PER_ORDER]: {
|
|
1699
1100
|
priority: 33,
|
|
@@ -1715,7 +1116,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
1715
1116
|
tooltip: 'Average shipping fee collected per order.',
|
|
1716
1117
|
formulaDisplay: 'Total Shipping ÷ Order Count',
|
|
1717
1118
|
formula: 'total_shipping / order_count',
|
|
1718
|
-
relatedMeasures: [MEASURE.ORDERS_SHIPPING, MEASURE.ORDERS_TAX_PER_ORDER, MEASURE.ORDERS_TOTAL_AOV],
|
|
1719
1119
|
},
|
|
1720
1120
|
[MEASURE.ORDERS_NEW_CUSTOMER_SHIPPING]: {
|
|
1721
1121
|
priority: 34,
|
|
@@ -1735,7 +1135,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
1735
1135
|
useCompactNotation: true,
|
|
1736
1136
|
applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
|
|
1737
1137
|
tooltip: 'Total shipping fees collected from new customer orders.',
|
|
1738
|
-
relatedMeasures: [MEASURE.ORDERS_SHIPPING, MEASURE.ORDERS_NEW_CUSTOMER_SHIPPING_RATE, MEASURE.ORDERS_NEW_CUSTOMER_SHIPPING_PER_ORDER],
|
|
1739
1138
|
},
|
|
1740
1139
|
[MEASURE.ORDERS_NEW_CUSTOMER_SHIPPING_PERCENT]: {
|
|
1741
1140
|
priority: 35,
|
|
@@ -1757,31 +1156,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
1757
1156
|
tooltip: 'New customer shipping revenue as a percentage of new customer total revenue.',
|
|
1758
1157
|
formulaDisplay: 'NC Shipping ÷ NC Total Revenue × 100',
|
|
1759
1158
|
formula: 'nc_shipping / nc_total_revenue * 100',
|
|
1760
|
-
relatedMeasures: [MEASURE.ORDERS_NEW_CUSTOMER_SHIPPING, MEASURE.ORDERS_SHIPPING_PERCENT, MEASURE.ORDERS_RETURNING_CUSTOMER_SHIPPING_PERCENT],
|
|
1761
|
-
aliases: [MEASURE.ORDERS_NEW_CUSTOMER_SHIPPING_RATE],
|
|
1762
|
-
},
|
|
1763
|
-
[MEASURE.ORDERS_NEW_CUSTOMER_SHIPPING_RATE]: {
|
|
1764
|
-
priority: 35,
|
|
1765
|
-
title: 'NC Shipping Rate',
|
|
1766
|
-
description: 'Shipping as percentage of new customer total revenue.',
|
|
1767
|
-
sumPrefix: '',
|
|
1768
|
-
sumSuffix: '%',
|
|
1769
|
-
avgPrefix: '',
|
|
1770
|
-
avgSuffix: '%',
|
|
1771
|
-
icon: MEASURE_ICON.SHOPIFY,
|
|
1772
|
-
measure: MEASURE.ORDERS_NEW_CUSTOMER_SHIPPING_RATE,
|
|
1773
|
-
category: MEASURE_CATEGORY.ORDERS,
|
|
1774
|
-
subcategory: MEASURE_SUBCATEGORY.ORDERS_ADJUSTMENTS,
|
|
1775
|
-
valueType: MeasureValueType.PERCENTAGE,
|
|
1776
|
-
decimalPlaces: 2,
|
|
1777
|
-
useCompactNotation: false,
|
|
1778
|
-
applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
|
|
1779
|
-
tooltip: 'New customer shipping revenue as a percentage of new customer total revenue.',
|
|
1780
|
-
formulaDisplay: 'NC Shipping ÷ NC Total Revenue × 100',
|
|
1781
|
-
formula: 'nc_shipping / nc_total_revenue * 100',
|
|
1782
|
-
relatedMeasures: [MEASURE.ORDERS_NEW_CUSTOMER_SHIPPING, MEASURE.ORDERS_SHIPPING_RATE, MEASURE.ORDERS_RETURNING_CUSTOMER_SHIPPING_RATE],
|
|
1783
|
-
deprecated: true,
|
|
1784
|
-
hideFromUI: true,
|
|
1785
1159
|
},
|
|
1786
1160
|
[MEASURE.ORDERS_NEW_CUSTOMER_SHIPPING_PER_ORDER]: {
|
|
1787
1161
|
priority: 36,
|
|
@@ -1803,7 +1177,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
1803
1177
|
tooltip: 'Average shipping fee collected per new customer order.',
|
|
1804
1178
|
formulaDisplay: 'NC Shipping ÷ NC Order Count',
|
|
1805
1179
|
formula: 'nc_shipping / nc_order_count',
|
|
1806
|
-
relatedMeasures: [MEASURE.ORDERS_NEW_CUSTOMER_SHIPPING, MEASURE.ORDERS_SHIPPING_PER_ORDER, MEASURE.ORDERS_RETURNING_CUSTOMER_SHIPPING_PER_ORDER],
|
|
1807
1180
|
},
|
|
1808
1181
|
[MEASURE.ORDERS_RETURNING_CUSTOMER_SHIPPING]: {
|
|
1809
1182
|
priority: 37,
|
|
@@ -1823,7 +1196,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
1823
1196
|
useCompactNotation: true,
|
|
1824
1197
|
applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
|
|
1825
1198
|
tooltip: 'Total shipping fees collected from returning customer orders.',
|
|
1826
|
-
relatedMeasures: [MEASURE.ORDERS_SHIPPING, MEASURE.ORDERS_RETURNING_CUSTOMER_SHIPPING_RATE, MEASURE.ORDERS_RETURNING_CUSTOMER_SHIPPING_PER_ORDER],
|
|
1827
1199
|
},
|
|
1828
1200
|
[MEASURE.ORDERS_RETURNING_CUSTOMER_SHIPPING_PERCENT]: {
|
|
1829
1201
|
priority: 38,
|
|
@@ -1845,31 +1217,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
1845
1217
|
tooltip: 'Returning customer shipping revenue as a percentage of returning customer total revenue.',
|
|
1846
1218
|
formulaDisplay: 'RC Shipping ÷ RC Total Revenue × 100',
|
|
1847
1219
|
formula: 'rc_shipping / rc_total_revenue * 100',
|
|
1848
|
-
relatedMeasures: [MEASURE.ORDERS_RETURNING_CUSTOMER_SHIPPING, MEASURE.ORDERS_SHIPPING_PERCENT, MEASURE.ORDERS_NEW_CUSTOMER_SHIPPING_PERCENT],
|
|
1849
|
-
aliases: [MEASURE.ORDERS_RETURNING_CUSTOMER_SHIPPING_RATE],
|
|
1850
|
-
},
|
|
1851
|
-
[MEASURE.ORDERS_RETURNING_CUSTOMER_SHIPPING_RATE]: {
|
|
1852
|
-
priority: 38,
|
|
1853
|
-
title: 'RC Shipping Rate',
|
|
1854
|
-
description: 'Shipping as percentage of returning customer total revenue.',
|
|
1855
|
-
sumPrefix: '',
|
|
1856
|
-
sumSuffix: '%',
|
|
1857
|
-
avgPrefix: '',
|
|
1858
|
-
avgSuffix: '%',
|
|
1859
|
-
icon: MEASURE_ICON.SHOPIFY,
|
|
1860
|
-
measure: MEASURE.ORDERS_RETURNING_CUSTOMER_SHIPPING_RATE,
|
|
1861
|
-
category: MEASURE_CATEGORY.ORDERS,
|
|
1862
|
-
subcategory: MEASURE_SUBCATEGORY.ORDERS_ADJUSTMENTS,
|
|
1863
|
-
valueType: MeasureValueType.PERCENTAGE,
|
|
1864
|
-
decimalPlaces: 2,
|
|
1865
|
-
useCompactNotation: false,
|
|
1866
|
-
applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
|
|
1867
|
-
tooltip: 'Returning customer shipping revenue as a percentage of returning customer total revenue.',
|
|
1868
|
-
formulaDisplay: 'RC Shipping ÷ RC Total Revenue × 100',
|
|
1869
|
-
formula: 'rc_shipping / rc_total_revenue * 100',
|
|
1870
|
-
relatedMeasures: [MEASURE.ORDERS_RETURNING_CUSTOMER_SHIPPING, MEASURE.ORDERS_SHIPPING_RATE, MEASURE.ORDERS_NEW_CUSTOMER_SHIPPING_RATE],
|
|
1871
|
-
deprecated: true,
|
|
1872
|
-
hideFromUI: true,
|
|
1873
1220
|
},
|
|
1874
1221
|
[MEASURE.ORDERS_RETURNING_CUSTOMER_SHIPPING_PER_ORDER]: {
|
|
1875
1222
|
priority: 39,
|
|
@@ -1891,7 +1238,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
1891
1238
|
tooltip: 'Average shipping fee collected per returning customer order.',
|
|
1892
1239
|
formulaDisplay: 'RC Shipping ÷ RC Order Count',
|
|
1893
1240
|
formula: 'rc_shipping / rc_order_count',
|
|
1894
|
-
relatedMeasures: [MEASURE.ORDERS_RETURNING_CUSTOMER_SHIPPING, MEASURE.ORDERS_SHIPPING_PER_ORDER, MEASURE.ORDERS_NEW_CUSTOMER_SHIPPING_PER_ORDER],
|
|
1895
1241
|
},
|
|
1896
1242
|
[MEASURE.ORDERS_TAX]: {
|
|
1897
1243
|
priority: 41,
|
|
@@ -1911,7 +1257,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
1911
1257
|
useCompactNotation: true,
|
|
1912
1258
|
applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
|
|
1913
1259
|
tooltip: 'Total sales tax collected from customers across all orders. Tax is typically passed through and not retained as revenue.',
|
|
1914
|
-
relatedMeasures: [MEASURE.ORDERS_TAX_RATE, MEASURE.ORDERS_TAX_PER_ORDER, MEASURE.ORDERS_TOTAL_REVENUE],
|
|
1915
1260
|
},
|
|
1916
1261
|
[MEASURE.ORDERS_TAX_PERCENT]: {
|
|
1917
1262
|
priority: 42,
|
|
@@ -1932,31 +1277,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
1932
1277
|
tooltip: 'Tax collected as a share of total revenue. Useful for estimating effective tax burden across markets.',
|
|
1933
1278
|
formulaDisplay: 'Tax ÷ Total Revenue × 100',
|
|
1934
1279
|
formula: 'tax / total_revenue * 100',
|
|
1935
|
-
relatedMeasures: [MEASURE.ORDERS_TAX, MEASURE.ORDERS_SHIPPING_PERCENT, MEASURE.ORDERS_TOTAL_REVENUE],
|
|
1936
|
-
aliases: [MEASURE.ORDERS_TAX_RATE],
|
|
1937
|
-
},
|
|
1938
|
-
[MEASURE.ORDERS_TAX_RATE]: {
|
|
1939
|
-
priority: 42,
|
|
1940
|
-
title: 'Tax Rate',
|
|
1941
|
-
description: 'Tax as percentage of total revenue.',
|
|
1942
|
-
sumPrefix: '',
|
|
1943
|
-
sumSuffix: '%',
|
|
1944
|
-
avgPrefix: '',
|
|
1945
|
-
avgSuffix: '%',
|
|
1946
|
-
icon: MEASURE_ICON.SHOPIFY,
|
|
1947
|
-
measure: MEASURE.ORDERS_TAX_RATE,
|
|
1948
|
-
category: MEASURE_CATEGORY.ORDERS,
|
|
1949
|
-
subcategory: MEASURE_SUBCATEGORY.ORDERS_ADJUSTMENTS,
|
|
1950
|
-
valueType: MeasureValueType.PERCENTAGE,
|
|
1951
|
-
decimalPlaces: 2,
|
|
1952
|
-
useCompactNotation: false,
|
|
1953
|
-
applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
|
|
1954
|
-
tooltip: 'Tax collected as a share of total revenue. Useful for estimating effective tax burden across markets.',
|
|
1955
|
-
formulaDisplay: 'Tax ÷ Total Revenue × 100',
|
|
1956
|
-
formula: 'tax / total_revenue * 100',
|
|
1957
|
-
relatedMeasures: [MEASURE.ORDERS_TAX, MEASURE.ORDERS_SHIPPING_RATE, MEASURE.ORDERS_TOTAL_REVENUE],
|
|
1958
|
-
deprecated: true,
|
|
1959
|
-
hideFromUI: true,
|
|
1960
1280
|
},
|
|
1961
1281
|
[MEASURE.ORDERS_TAX_PER_ORDER]: {
|
|
1962
1282
|
priority: 43,
|
|
@@ -1977,7 +1297,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
1977
1297
|
tooltip: 'Average tax amount collected per order.',
|
|
1978
1298
|
formulaDisplay: 'Total Tax ÷ Order Count',
|
|
1979
1299
|
formula: 'total_tax / order_count',
|
|
1980
|
-
relatedMeasures: [MEASURE.ORDERS_TAX, MEASURE.ORDERS_SHIPPING_PER_ORDER, MEASURE.ORDERS_TOTAL_AOV],
|
|
1981
1300
|
},
|
|
1982
1301
|
[MEASURE.ORDERS_NEW_CUSTOMER_TAX]: {
|
|
1983
1302
|
priority: 44,
|
|
@@ -1997,7 +1316,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
1997
1316
|
useCompactNotation: true,
|
|
1998
1317
|
applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
|
|
1999
1318
|
tooltip: 'Total tax collected from new customer orders.',
|
|
2000
|
-
relatedMeasures: [MEASURE.ORDERS_TAX, MEASURE.ORDERS_NEW_CUSTOMER_TAX_RATE, MEASURE.ORDERS_NEW_CUSTOMER_TAX_PER_ORDER],
|
|
2001
1319
|
},
|
|
2002
1320
|
[MEASURE.ORDERS_NEW_CUSTOMER_TAX_PERCENT]: {
|
|
2003
1321
|
priority: 45,
|
|
@@ -2019,31 +1337,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
2019
1337
|
tooltip: 'New customer tax as a percentage of new customer total revenue.',
|
|
2020
1338
|
formulaDisplay: 'NC Tax ÷ NC Total Revenue × 100',
|
|
2021
1339
|
formula: 'nc_tax / nc_total_revenue * 100',
|
|
2022
|
-
relatedMeasures: [MEASURE.ORDERS_NEW_CUSTOMER_TAX, MEASURE.ORDERS_TAX_PERCENT, MEASURE.ORDERS_RETURNING_CUSTOMER_TAX_PERCENT],
|
|
2023
|
-
aliases: [MEASURE.ORDERS_NEW_CUSTOMER_TAX_RATE],
|
|
2024
|
-
},
|
|
2025
|
-
[MEASURE.ORDERS_NEW_CUSTOMER_TAX_RATE]: {
|
|
2026
|
-
priority: 45,
|
|
2027
|
-
title: 'NC Tax Rate',
|
|
2028
|
-
description: 'Tax as percentage of new customer total revenue.',
|
|
2029
|
-
sumPrefix: '',
|
|
2030
|
-
sumSuffix: '%',
|
|
2031
|
-
avgPrefix: '',
|
|
2032
|
-
avgSuffix: '%',
|
|
2033
|
-
icon: MEASURE_ICON.SHOPIFY,
|
|
2034
|
-
measure: MEASURE.ORDERS_NEW_CUSTOMER_TAX_RATE,
|
|
2035
|
-
category: MEASURE_CATEGORY.ORDERS,
|
|
2036
|
-
subcategory: MEASURE_SUBCATEGORY.ORDERS_ADJUSTMENTS,
|
|
2037
|
-
valueType: MeasureValueType.PERCENTAGE,
|
|
2038
|
-
decimalPlaces: 2,
|
|
2039
|
-
useCompactNotation: false,
|
|
2040
|
-
applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
|
|
2041
|
-
tooltip: 'New customer tax as a percentage of new customer total revenue.',
|
|
2042
|
-
formulaDisplay: 'NC Tax ÷ NC Total Revenue × 100',
|
|
2043
|
-
formula: 'nc_tax / nc_total_revenue * 100',
|
|
2044
|
-
relatedMeasures: [MEASURE.ORDERS_NEW_CUSTOMER_TAX, MEASURE.ORDERS_TAX_RATE, MEASURE.ORDERS_RETURNING_CUSTOMER_TAX_RATE],
|
|
2045
|
-
deprecated: true,
|
|
2046
|
-
hideFromUI: true,
|
|
2047
1340
|
},
|
|
2048
1341
|
[MEASURE.ORDERS_NEW_CUSTOMER_TAX_PER_ORDER]: {
|
|
2049
1342
|
priority: 46,
|
|
@@ -2065,7 +1358,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
2065
1358
|
tooltip: 'Average tax amount collected per new customer order.',
|
|
2066
1359
|
formulaDisplay: 'NC Tax ÷ NC Order Count',
|
|
2067
1360
|
formula: 'nc_tax / nc_order_count',
|
|
2068
|
-
relatedMeasures: [MEASURE.ORDERS_NEW_CUSTOMER_TAX, MEASURE.ORDERS_TAX_PER_ORDER, MEASURE.ORDERS_RETURNING_CUSTOMER_TAX_PER_ORDER],
|
|
2069
1361
|
},
|
|
2070
1362
|
[MEASURE.ORDERS_RETURNING_CUSTOMER_TAX]: {
|
|
2071
1363
|
priority: 47,
|
|
@@ -2085,7 +1377,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
2085
1377
|
useCompactNotation: true,
|
|
2086
1378
|
applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
|
|
2087
1379
|
tooltip: 'Total tax collected from returning customer orders.',
|
|
2088
|
-
relatedMeasures: [MEASURE.ORDERS_TAX, MEASURE.ORDERS_RETURNING_CUSTOMER_TAX_RATE, MEASURE.ORDERS_RETURNING_CUSTOMER_TAX_PER_ORDER],
|
|
2089
1380
|
},
|
|
2090
1381
|
[MEASURE.ORDERS_RETURNING_CUSTOMER_TAX_PERCENT]: {
|
|
2091
1382
|
priority: 48,
|
|
@@ -2107,31 +1398,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
2107
1398
|
tooltip: 'Returning customer tax as a percentage of returning customer total revenue.',
|
|
2108
1399
|
formulaDisplay: 'RC Tax ÷ RC Total Revenue × 100',
|
|
2109
1400
|
formula: 'rc_tax / rc_total_revenue * 100',
|
|
2110
|
-
relatedMeasures: [MEASURE.ORDERS_RETURNING_CUSTOMER_TAX, MEASURE.ORDERS_TAX_PERCENT, MEASURE.ORDERS_NEW_CUSTOMER_TAX_PERCENT],
|
|
2111
|
-
aliases: [MEASURE.ORDERS_RETURNING_CUSTOMER_TAX_RATE],
|
|
2112
|
-
},
|
|
2113
|
-
[MEASURE.ORDERS_RETURNING_CUSTOMER_TAX_RATE]: {
|
|
2114
|
-
priority: 48,
|
|
2115
|
-
title: 'RC Tax Rate',
|
|
2116
|
-
description: 'Tax as percentage of returning customer total revenue.',
|
|
2117
|
-
sumPrefix: '',
|
|
2118
|
-
sumSuffix: '%',
|
|
2119
|
-
avgPrefix: '',
|
|
2120
|
-
avgSuffix: '%',
|
|
2121
|
-
icon: MEASURE_ICON.SHOPIFY,
|
|
2122
|
-
measure: MEASURE.ORDERS_RETURNING_CUSTOMER_TAX_RATE,
|
|
2123
|
-
category: MEASURE_CATEGORY.ORDERS,
|
|
2124
|
-
subcategory: MEASURE_SUBCATEGORY.ORDERS_ADJUSTMENTS,
|
|
2125
|
-
valueType: MeasureValueType.PERCENTAGE,
|
|
2126
|
-
decimalPlaces: 2,
|
|
2127
|
-
useCompactNotation: false,
|
|
2128
|
-
applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
|
|
2129
|
-
tooltip: 'Returning customer tax as a percentage of returning customer total revenue.',
|
|
2130
|
-
formulaDisplay: 'RC Tax ÷ RC Total Revenue × 100',
|
|
2131
|
-
formula: 'rc_tax / rc_total_revenue * 100',
|
|
2132
|
-
relatedMeasures: [MEASURE.ORDERS_RETURNING_CUSTOMER_TAX, MEASURE.ORDERS_TAX_RATE, MEASURE.ORDERS_NEW_CUSTOMER_TAX_RATE],
|
|
2133
|
-
deprecated: true,
|
|
2134
|
-
hideFromUI: true,
|
|
2135
1401
|
},
|
|
2136
1402
|
[MEASURE.ORDERS_RETURNING_CUSTOMER_TAX_PER_ORDER]: {
|
|
2137
1403
|
priority: 49,
|
|
@@ -2153,7 +1419,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
2153
1419
|
tooltip: 'Average tax amount collected per returning customer order.',
|
|
2154
1420
|
formulaDisplay: 'RC Tax ÷ RC Order Count',
|
|
2155
1421
|
formula: 'rc_tax / rc_order_count',
|
|
2156
|
-
relatedMeasures: [MEASURE.ORDERS_RETURNING_CUSTOMER_TAX, MEASURE.ORDERS_TAX_PER_ORDER, MEASURE.ORDERS_NEW_CUSTOMER_TAX_PER_ORDER],
|
|
2157
1422
|
},
|
|
2158
1423
|
[MEASURE.ORDERS_NEW_CUSTOMER_PERCENT]: {
|
|
2159
1424
|
priority: 31,
|
|
@@ -2175,8 +1440,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
2175
1440
|
tooltip: 'The percentage of total orders placed by first-time buyers. A high NC rate means the business is acquisition-heavy vs. retention-driven.',
|
|
2176
1441
|
formulaDisplay: 'NC Orders ÷ Total Orders × 100',
|
|
2177
1442
|
formula: 'nc_order_count / order_count * 100',
|
|
2178
|
-
relatedMeasures: [MEASURE.ORDERS_RETURNING_CUSTOMER_PERCENT, MEASURE.ORDERS_NEW_CUSTOMER_COUNT, MEASURE.ORDERS_COUNT],
|
|
2179
|
-
aliases: [MEASURE.ORDERS_NEW_CUSTOMER_RATE],
|
|
2180
1443
|
},
|
|
2181
1444
|
[MEASURE.ORDERS_RETURNING_CUSTOMER_PERCENT]: {
|
|
2182
1445
|
priority: 32,
|
|
@@ -2198,125 +1461,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
2198
1461
|
tooltip: 'The percentage of total orders placed by repeat buyers. A high RC rate signals strong customer loyalty and retention.',
|
|
2199
1462
|
formulaDisplay: 'RC Orders ÷ Total Orders × 100',
|
|
2200
1463
|
formula: 'rc_order_count / order_count * 100',
|
|
2201
|
-
relatedMeasures: [MEASURE.ORDERS_NEW_CUSTOMER_PERCENT, MEASURE.ORDERS_RETURNING_CUSTOMER_COUNT, MEASURE.ORDERS_COUNT],
|
|
2202
|
-
aliases: [MEASURE.ORDERS_RETURNING_CUSTOMER_RATE],
|
|
2203
|
-
},
|
|
2204
|
-
[MEASURE.ORDERS_NEW_CUSTOMER_RATE]: {
|
|
2205
|
-
priority: 31,
|
|
2206
|
-
title: 'New Customer Rate',
|
|
2207
|
-
description: 'Percentage of orders from new customers.',
|
|
2208
|
-
sumPrefix: '',
|
|
2209
|
-
sumSuffix: '%',
|
|
2210
|
-
avgPrefix: '',
|
|
2211
|
-
avgSuffix: '%',
|
|
2212
|
-
icon: MEASURE_ICON.SHOPIFY,
|
|
2213
|
-
measure: MEASURE.ORDERS_NEW_CUSTOMER_RATE,
|
|
2214
|
-
category: MEASURE_CATEGORY.ORDERS,
|
|
2215
|
-
subcategory: MEASURE_SUBCATEGORY.ORDERS_CUSTOMERS,
|
|
2216
|
-
valueType: MeasureValueType.PERCENTAGE,
|
|
2217
|
-
decimalPlaces: 2,
|
|
2218
|
-
useCompactNotation: false,
|
|
2219
|
-
applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
|
|
2220
|
-
shortTitle: 'NC Rate',
|
|
2221
|
-
tooltip: 'The percentage of total orders placed by first-time buyers. A high NC rate means the business is acquisition-heavy vs. retention-driven.',
|
|
2222
|
-
formulaDisplay: 'NC Orders ÷ Total Orders × 100',
|
|
2223
|
-
formula: 'nc_order_count / order_count * 100',
|
|
2224
|
-
relatedMeasures: [MEASURE.ORDERS_RETURNING_CUSTOMER_RATE, MEASURE.ORDERS_NEW_CUSTOMER_COUNT, MEASURE.ORDERS_COUNT],
|
|
2225
|
-
deprecated: true,
|
|
2226
|
-
hideFromUI: true,
|
|
2227
|
-
},
|
|
2228
|
-
[MEASURE.ORDERS_RETURNING_CUSTOMER_RATE]: {
|
|
2229
|
-
priority: 32,
|
|
2230
|
-
title: 'Returning Customer Rate',
|
|
2231
|
-
description: 'Percentage of orders from returning customers.',
|
|
2232
|
-
sumPrefix: '',
|
|
2233
|
-
sumSuffix: '%',
|
|
2234
|
-
avgPrefix: '',
|
|
2235
|
-
avgSuffix: '%',
|
|
2236
|
-
icon: MEASURE_ICON.SHOPIFY,
|
|
2237
|
-
measure: MEASURE.ORDERS_RETURNING_CUSTOMER_RATE,
|
|
2238
|
-
category: MEASURE_CATEGORY.ORDERS,
|
|
2239
|
-
subcategory: MEASURE_SUBCATEGORY.ORDERS_CUSTOMERS,
|
|
2240
|
-
valueType: MeasureValueType.PERCENTAGE,
|
|
2241
|
-
decimalPlaces: 2,
|
|
2242
|
-
useCompactNotation: false,
|
|
2243
|
-
applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
|
|
2244
|
-
shortTitle: 'RC Rate',
|
|
2245
|
-
tooltip: 'The percentage of total orders placed by repeat buyers. A high RC rate signals strong customer loyalty and retention.',
|
|
2246
|
-
formulaDisplay: 'RC Orders ÷ Total Orders × 100',
|
|
2247
|
-
formula: 'rc_order_count / order_count * 100',
|
|
2248
|
-
relatedMeasures: [MEASURE.ORDERS_NEW_CUSTOMER_RATE, MEASURE.ORDERS_RETURNING_CUSTOMER_COUNT, MEASURE.ORDERS_COUNT],
|
|
2249
|
-
deprecated: true,
|
|
2250
|
-
hideFromUI: true,
|
|
2251
|
-
},
|
|
2252
|
-
[MEASURE.ORDERS_CM1_MARGIN_RATE]: {
|
|
2253
|
-
priority: 100,
|
|
2254
|
-
title: 'CM1 Rate',
|
|
2255
|
-
description: 'DEPRECATED: Use ORDERS_CM1_PERCENT instead. Contribution Margin 1 as percentage of revenue.',
|
|
2256
|
-
sumPrefix: '',
|
|
2257
|
-
sumSuffix: '%',
|
|
2258
|
-
avgPrefix: '',
|
|
2259
|
-
avgSuffix: '%',
|
|
2260
|
-
icon: MEASURE_ICON.SHOPIFY,
|
|
2261
|
-
measure: MEASURE.ORDERS_CM1_MARGIN_RATE,
|
|
2262
|
-
category: MEASURE_CATEGORY.ORDERS,
|
|
2263
|
-
subcategory: MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
|
|
2264
|
-
valueType: MeasureValueType.PERCENTAGE,
|
|
2265
|
-
decimalPlaces: 2,
|
|
2266
|
-
useCompactNotation: false,
|
|
2267
|
-
applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
|
|
2268
|
-
tooltip: 'Contribution Margin 1 (gross margin minus variable selling costs) as a percentage of revenue. Measures product-level profitability.',
|
|
2269
|
-
formulaDisplay: 'CM1 ÷ Revenue × 100',
|
|
2270
|
-
formula: 'cm1 / revenue * 100',
|
|
2271
|
-
relatedMeasures: [MEASURE.ORDERS_CM2_MARGIN_RATE, MEASURE.ORDERS_CM3_MARGIN_RATE, MEASURE.ORDERS_CM1_PER_ORDER],
|
|
2272
|
-
deprecated: true,
|
|
2273
|
-
hideFromUI: true,
|
|
2274
|
-
},
|
|
2275
|
-
[MEASURE.ORDERS_CM2_MARGIN_RATE]: {
|
|
2276
|
-
priority: 100,
|
|
2277
|
-
title: 'CM2 Rate',
|
|
2278
|
-
description: 'Contribution Margin 2 as percentage of revenue.',
|
|
2279
|
-
sumPrefix: '',
|
|
2280
|
-
sumSuffix: '%',
|
|
2281
|
-
avgPrefix: '',
|
|
2282
|
-
avgSuffix: '%',
|
|
2283
|
-
icon: MEASURE_ICON.SHOPIFY,
|
|
2284
|
-
measure: MEASURE.ORDERS_CM2_MARGIN_RATE,
|
|
2285
|
-
category: MEASURE_CATEGORY.ORDERS,
|
|
2286
|
-
subcategory: MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
|
|
2287
|
-
valueType: MeasureValueType.PERCENTAGE,
|
|
2288
|
-
decimalPlaces: 2,
|
|
2289
|
-
useCompactNotation: false,
|
|
2290
|
-
applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
|
|
2291
|
-
tooltip: 'Contribution Margin 2 (CM1 minus marketing costs) as a percentage of revenue. Reflects post-marketing profitability.',
|
|
2292
|
-
formulaDisplay: 'CM2 ÷ Revenue × 100',
|
|
2293
|
-
formula: 'cm2 / revenue * 100',
|
|
2294
|
-
relatedMeasures: [MEASURE.ORDERS_CM1_MARGIN_RATE, MEASURE.ORDERS_CM3_MARGIN_RATE, MEASURE.ORDERS_CM2_PER_ORDER],
|
|
2295
|
-
deprecated: true,
|
|
2296
|
-
hideFromUI: true,
|
|
2297
|
-
},
|
|
2298
|
-
[MEASURE.ORDERS_CM3_MARGIN_RATE]: {
|
|
2299
|
-
priority: 100,
|
|
2300
|
-
title: 'CM3 Rate',
|
|
2301
|
-
description: 'DEPRECATED: Use ORDERS_CM3_PERCENT instead. Contribution Margin 3 as percentage of revenue.',
|
|
2302
|
-
sumPrefix: '',
|
|
2303
|
-
sumSuffix: '%',
|
|
2304
|
-
avgPrefix: '',
|
|
2305
|
-
avgSuffix: '%',
|
|
2306
|
-
icon: MEASURE_ICON.SHOPIFY,
|
|
2307
|
-
measure: MEASURE.ORDERS_CM3_MARGIN_RATE,
|
|
2308
|
-
category: MEASURE_CATEGORY.ORDERS,
|
|
2309
|
-
subcategory: MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
|
|
2310
|
-
valueType: MeasureValueType.PERCENTAGE,
|
|
2311
|
-
decimalPlaces: 2,
|
|
2312
|
-
useCompactNotation: false,
|
|
2313
|
-
applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
|
|
2314
|
-
tooltip: 'Contribution Margin 3 (CM2 minus additional fixed costs) as a percentage of revenue. The final contribution margin layer.',
|
|
2315
|
-
formulaDisplay: 'CM3 ÷ Revenue × 100',
|
|
2316
|
-
formula: 'cm3 / revenue * 100',
|
|
2317
|
-
relatedMeasures: [MEASURE.ORDERS_CM1_MARGIN_RATE, MEASURE.ORDERS_CM2_MARGIN_RATE, MEASURE.ORDERS_CM3_PER_ORDER],
|
|
2318
|
-
deprecated: true,
|
|
2319
|
-
hideFromUI: true,
|
|
2320
1464
|
},
|
|
2321
1465
|
[MEASURE.ORDERS_CM1_PER_ORDER]: {
|
|
2322
1466
|
priority: 5,
|
|
@@ -2338,8 +1482,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
2338
1482
|
tooltip: 'CM1 Per Order is the conservative gross margin per order using Net Revenue minus Effective COGS.',
|
|
2339
1483
|
formulaDisplay: '(CM1) ÷ (Order Count)',
|
|
2340
1484
|
formula: '(cm1) / (order_count)',
|
|
2341
|
-
relatedMeasures: [MEASURE.ORDERS_CM1_MARGIN_RATE, MEASURE.ORDERS_CM2_PER_ORDER, MEASURE.ORDERS_CM3_PER_ORDER],
|
|
2342
|
-
aliases: [MEASURE.ORDERS_NET_PRODUCT_MARGIN_PER_ORDER, MEASURE.ORDERS_GROSS_MARGIN_PER_ORDER, MEASURE.ORDERS_NET_MARGIN_PER_ORDER],
|
|
2343
1485
|
},
|
|
2344
1486
|
[MEASURE.ORDERS_NEW_CUSTOMER_CM1_PER_ORDER]: {
|
|
2345
1487
|
priority: 15,
|
|
@@ -2361,8 +1503,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
2361
1503
|
tooltip: 'NC CM1 Per Order is the conservative gross margin per new customer order.',
|
|
2362
1504
|
formulaDisplay: '(NC CM1) ÷ (NC Order Count)',
|
|
2363
1505
|
formula: '(nc_cm1) / (nc_order_count)',
|
|
2364
|
-
relatedMeasures: [MEASURE.ORDERS_CM1_PER_ORDER, MEASURE.ORDERS_RETURNING_CUSTOMER_CM1_PER_ORDER],
|
|
2365
|
-
aliases: [MEASURE.ORDERS_NEW_CUSTOMER_NET_PRODUCT_MARGIN_PER_ORDER, MEASURE.ORDERS_NEW_CUSTOMER_GROSS_MARGIN_PER_ORDER, MEASURE.ORDERS_NEW_CUSTOMER_NET_MARGIN_PER_ORDER],
|
|
2366
1506
|
},
|
|
2367
1507
|
[MEASURE.ORDERS_RETURNING_CUSTOMER_CM1_PER_ORDER]: {
|
|
2368
1508
|
priority: 25,
|
|
@@ -2384,8 +1524,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
2384
1524
|
tooltip: 'RC CM1 Per Order is the conservative gross margin per returning customer order.',
|
|
2385
1525
|
formulaDisplay: '(RC CM1) ÷ (RC Order Count)',
|
|
2386
1526
|
formula: '(rc_cm1) / (rc_order_count)',
|
|
2387
|
-
relatedMeasures: [MEASURE.ORDERS_CM1_PER_ORDER, MEASURE.ORDERS_NEW_CUSTOMER_CM1_PER_ORDER],
|
|
2388
|
-
aliases: [MEASURE.ORDERS_RETURNING_CUSTOMER_NET_PRODUCT_MARGIN_PER_ORDER, MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_MARGIN_PER_ORDER, MEASURE.ORDERS_RETURNING_CUSTOMER_NET_MARGIN_PER_ORDER],
|
|
2389
1527
|
},
|
|
2390
1528
|
[MEASURE.ORDERS_CM2_PER_ORDER]: {
|
|
2391
1529
|
priority: 6,
|
|
@@ -2406,7 +1544,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
2406
1544
|
tooltip: 'Average Contribution Margin 2 per order, after deducting marketing costs. Helps assess marketing efficiency at the order level.',
|
|
2407
1545
|
formulaDisplay: 'CM2 ÷ Order Count',
|
|
2408
1546
|
formula: 'cm2 / order_count',
|
|
2409
|
-
relatedMeasures: [MEASURE.ORDERS_CM2_MARGIN_RATE, MEASURE.ORDERS_CM1_PER_ORDER, MEASURE.ORDERS_CM3_PER_ORDER],
|
|
2410
1547
|
},
|
|
2411
1548
|
[MEASURE.ORDERS_CM3_PER_ORDER]: {
|
|
2412
1549
|
priority: 7,
|
|
@@ -2427,7 +1564,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
2427
1564
|
tooltip: 'Average Contribution Margin 3 per order, after all layered cost deductions.',
|
|
2428
1565
|
formulaDisplay: 'CM3 ÷ Order Count',
|
|
2429
1566
|
formula: 'cm3 / order_count',
|
|
2430
|
-
relatedMeasures: [MEASURE.ORDERS_CM3_MARGIN_RATE, MEASURE.ORDERS_CM1_PER_ORDER, MEASURE.ORDERS_CM2_PER_ORDER],
|
|
2431
1567
|
},
|
|
2432
1568
|
[MEASURE.ORDERS_CM4_PER_ORDER]: {
|
|
2433
1569
|
priority: 8,
|
|
@@ -2449,7 +1585,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
2449
1585
|
tooltip: 'Average Contribution Margin 4 (operating profit) per order, after deducting all costs including fixed costs.',
|
|
2450
1586
|
formulaDisplay: 'CM4 ÷ Order Count',
|
|
2451
1587
|
formula: 'cm4 / order_count',
|
|
2452
|
-
relatedMeasures: [MEASURE.ORDERS_CM4_PERCENT, MEASURE.ORDERS_CM1_PER_ORDER, MEASURE.ORDERS_CM2_PER_ORDER, MEASURE.ORDERS_CM3_PER_ORDER],
|
|
2453
1588
|
},
|
|
2454
1589
|
[MEASURE.ORDERS_NEW_CUSTOMER_CM2_PER_ORDER]: {
|
|
2455
1590
|
priority: 16,
|
|
@@ -2471,7 +1606,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
2471
1606
|
tooltip: 'Average Contribution Margin 2 per new customer order, after deducting marketing costs.',
|
|
2472
1607
|
formulaDisplay: 'NC CM2 ÷ NC Order Count',
|
|
2473
1608
|
formula: 'nc_cm2 / nc_order_count',
|
|
2474
|
-
relatedMeasures: [MEASURE.ORDERS_CM2_PER_ORDER, MEASURE.ORDERS_NEW_CUSTOMER_CM1_PER_ORDER, MEASURE.ORDERS_NEW_CUSTOMER_CM3_PER_ORDER],
|
|
2475
1609
|
},
|
|
2476
1610
|
[MEASURE.ORDERS_NEW_CUSTOMER_CM3_PER_ORDER]: {
|
|
2477
1611
|
priority: 17,
|
|
@@ -2493,7 +1627,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
2493
1627
|
tooltip: 'Average Contribution Margin 3 per new customer order, after all layered cost deductions.',
|
|
2494
1628
|
formulaDisplay: 'NC CM3 ÷ NC Order Count',
|
|
2495
1629
|
formula: 'nc_cm3 / nc_order_count',
|
|
2496
|
-
relatedMeasures: [MEASURE.ORDERS_CM3_PER_ORDER, MEASURE.ORDERS_NEW_CUSTOMER_CM1_PER_ORDER, MEASURE.ORDERS_NEW_CUSTOMER_CM2_PER_ORDER],
|
|
2497
1630
|
},
|
|
2498
1631
|
[MEASURE.ORDERS_NEW_CUSTOMER_CM4_PER_ORDER]: {
|
|
2499
1632
|
priority: 18,
|
|
@@ -2515,7 +1648,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
2515
1648
|
tooltip: 'Average Contribution Margin 4 (operating profit) per new customer order, after deducting all costs including fixed costs.',
|
|
2516
1649
|
formulaDisplay: 'NC CM4 ÷ NC Order Count',
|
|
2517
1650
|
formula: 'nc_cm4 / nc_order_count',
|
|
2518
|
-
relatedMeasures: [MEASURE.ORDERS_CM4_PER_ORDER, MEASURE.ORDERS_NEW_CUSTOMER_CM1_PER_ORDER, MEASURE.ORDERS_NEW_CUSTOMER_CM2_PER_ORDER, MEASURE.ORDERS_NEW_CUSTOMER_CM3_PER_ORDER],
|
|
2519
1651
|
},
|
|
2520
1652
|
[MEASURE.ORDERS_RETURNING_CUSTOMER_CM2_PER_ORDER]: {
|
|
2521
1653
|
priority: 26,
|
|
@@ -2537,7 +1669,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
2537
1669
|
tooltip: 'Average Contribution Margin 2 per returning customer order, after deducting marketing costs.',
|
|
2538
1670
|
formulaDisplay: 'RC CM2 ÷ RC Order Count',
|
|
2539
1671
|
formula: 'rc_cm2 / rc_order_count',
|
|
2540
|
-
relatedMeasures: [MEASURE.ORDERS_CM2_PER_ORDER, MEASURE.ORDERS_RETURNING_CUSTOMER_CM1_PER_ORDER, MEASURE.ORDERS_RETURNING_CUSTOMER_CM3_PER_ORDER],
|
|
2541
1672
|
},
|
|
2542
1673
|
[MEASURE.ORDERS_RETURNING_CUSTOMER_CM3_PER_ORDER]: {
|
|
2543
1674
|
priority: 27,
|
|
@@ -2559,7 +1690,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
2559
1690
|
tooltip: 'Average Contribution Margin 3 per returning customer order, after all layered cost deductions.',
|
|
2560
1691
|
formulaDisplay: 'RC CM3 ÷ RC Order Count',
|
|
2561
1692
|
formula: 'rc_cm3 / rc_order_count',
|
|
2562
|
-
relatedMeasures: [MEASURE.ORDERS_CM3_PER_ORDER, MEASURE.ORDERS_RETURNING_CUSTOMER_CM1_PER_ORDER, MEASURE.ORDERS_RETURNING_CUSTOMER_CM2_PER_ORDER],
|
|
2563
1693
|
},
|
|
2564
1694
|
[MEASURE.ORDERS_RETURNING_CUSTOMER_CM4_PER_ORDER]: {
|
|
2565
1695
|
priority: 28,
|
|
@@ -2581,7 +1711,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
2581
1711
|
tooltip: 'Average Contribution Margin 4 (operating profit) per returning customer order, after deducting all costs including fixed costs.',
|
|
2582
1712
|
formulaDisplay: 'RC CM4 ÷ RC Order Count',
|
|
2583
1713
|
formula: 'rc_cm4 / rc_order_count',
|
|
2584
|
-
relatedMeasures: [MEASURE.ORDERS_CM4_PER_ORDER, MEASURE.ORDERS_RETURNING_CUSTOMER_CM1_PER_ORDER, MEASURE.ORDERS_RETURNING_CUSTOMER_CM2_PER_ORDER, MEASURE.ORDERS_RETURNING_CUSTOMER_CM3_PER_ORDER],
|
|
2585
1714
|
},
|
|
2586
1715
|
[MEASURE.ORDERS_AVG_ORDERS_PER_CUSTOMER]: {
|
|
2587
1716
|
priority: 6,
|
|
@@ -2603,7 +1732,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
2603
1732
|
tooltip: 'The average number of orders placed per unique customer in the period. Higher values indicate strong repeat purchase behavior.',
|
|
2604
1733
|
formulaDisplay: 'Order Count ÷ Unique Customers',
|
|
2605
1734
|
formula: 'order_count / unique_customers',
|
|
2606
|
-
relatedMeasures: [MEASURE.ORDERS_UNIQUE_CUSTOMERS, MEASURE.ORDERS_COUNT, MEASURE.ORDERS_NEW_CUSTOMERS, MEASURE.ORDERS_RETURNING_CUSTOMERS],
|
|
2607
1735
|
},
|
|
2608
1736
|
[MEASURE.ORDERS_NEW_CUSTOMERS]: {
|
|
2609
1737
|
priority: 2,
|
|
@@ -2622,8 +1750,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
2622
1750
|
useCompactNotation: false,
|
|
2623
1751
|
applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
|
|
2624
1752
|
tooltip: 'The number of distinct customers making their first-ever purchase in the period. Core acquisition metric.',
|
|
2625
|
-
relatedMeasures: [MEASURE.ORDERS_RETURNING_CUSTOMERS, MEASURE.ORDERS_UNIQUE_CUSTOMERS],
|
|
2626
|
-
aliases: [MEASURE.ORDERS_NEW_CUSTOMER_COUNT],
|
|
2627
1753
|
},
|
|
2628
1754
|
[MEASURE.ORDERS_RETURNING_CUSTOMERS]: {
|
|
2629
1755
|
priority: 3,
|
|
@@ -2643,8 +1769,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
2643
1769
|
applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
|
|
2644
1770
|
shortTitle: 'Ret. Customers',
|
|
2645
1771
|
tooltip: 'The number of distinct customers who have ordered before and purchased again in the period. Core retention metric.',
|
|
2646
|
-
relatedMeasures: [MEASURE.ORDERS_NEW_CUSTOMERS, MEASURE.ORDERS_UNIQUE_CUSTOMERS],
|
|
2647
|
-
aliases: [MEASURE.ORDERS_RETURNING_CUSTOMER_COUNT],
|
|
2648
1772
|
},
|
|
2649
1773
|
[MEASURE.ORDERS_NEW_CUSTOMER_GROSS_RATE]: {
|
|
2650
1774
|
priority: 33,
|
|
@@ -2666,7 +1790,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
2666
1790
|
tooltip: 'New customer gross revenue as a share of total gross revenue. Shows how much of top-line sales comes from first-time buyers.',
|
|
2667
1791
|
formulaDisplay: 'NC Gross Revenue ÷ Gross Revenue × 100',
|
|
2668
1792
|
formula: 'nc_gross_revenue / gross_revenue * 100',
|
|
2669
|
-
relatedMeasures: [MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_RATE, MEASURE.ORDERS_NEW_CUSTOMER_GROSS_REVENUE, MEASURE.ORDERS_GROSS_REVENUE],
|
|
2670
1793
|
},
|
|
2671
1794
|
[MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_RATE]: {
|
|
2672
1795
|
priority: 34,
|
|
@@ -2688,7 +1811,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
2688
1811
|
tooltip: 'Returning customer gross revenue as a share of total gross revenue. High values indicate a retention-driven revenue base.',
|
|
2689
1812
|
formulaDisplay: 'RC Gross Revenue ÷ Gross Revenue × 100',
|
|
2690
1813
|
formula: 'rc_gross_revenue / gross_revenue * 100',
|
|
2691
|
-
relatedMeasures: [MEASURE.ORDERS_NEW_CUSTOMER_GROSS_RATE, MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_REVENUE, MEASURE.ORDERS_GROSS_REVENUE],
|
|
2692
1814
|
},
|
|
2693
1815
|
[MEASURE.ORDERS_REFUND_AMOUNT_BY_REFUND_DATE]: {
|
|
2694
1816
|
priority: 5,
|
|
@@ -2708,7 +1830,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
2708
1830
|
applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
|
|
2709
1831
|
shortTitle: 'Refund by Date',
|
|
2710
1832
|
tooltip: 'Refund amounts attributed to the date the refund was issued. Use this to track when refunds actually hit, not when orders were placed.',
|
|
2711
|
-
relatedMeasures: [MEASURE.ORDERS_REFUND_AMOUNT_BY_ORDER_DATE, MEASURE.ORDERS_REFUNDS, MEASURE.ORDERS_REFUND_GROSS_RATE],
|
|
2712
1833
|
},
|
|
2713
1834
|
[MEASURE.ORDERS_REFUND_AMOUNT_BY_ORDER_DATE]: {
|
|
2714
1835
|
priority: 6,
|
|
@@ -2728,7 +1849,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
2728
1849
|
applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
|
|
2729
1850
|
shortTitle: 'Refund by Order',
|
|
2730
1851
|
tooltip: 'Refund amounts attributed to the original order date. Useful for cohort analysis and understanding which order batches had high returns.',
|
|
2731
|
-
relatedMeasures: [MEASURE.ORDERS_REFUND_AMOUNT_BY_REFUND_DATE, MEASURE.ORDERS_REFUNDS, MEASURE.ORDERS_REFUND_NET_RATE],
|
|
2732
1852
|
},
|
|
2733
1853
|
[MEASURE.ORDERS_REFUND_GROSS_RATE]: {
|
|
2734
1854
|
priority: 7,
|
|
@@ -2750,7 +1870,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
2750
1870
|
tooltip: 'Total refunds as a percentage of gross revenue. Shows what portion of sales value is being returned.',
|
|
2751
1871
|
formulaDisplay: 'Refunds ÷ Gross Revenue × 100',
|
|
2752
1872
|
formula: 'refunds / gross_revenue * 100',
|
|
2753
|
-
relatedMeasures: [MEASURE.ORDERS_REFUND_NET_RATE, MEASURE.ORDERS_REFUNDS, MEASURE.ORDERS_GROSS_REVENUE],
|
|
2754
1873
|
},
|
|
2755
1874
|
[MEASURE.ORDERS_REFUND_NET_RATE]: {
|
|
2756
1875
|
priority: 8,
|
|
@@ -2772,7 +1891,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
2772
1891
|
tooltip: 'Total refunds as a percentage of net revenue. A higher rate here vs. gross rate means discounts compound the refund impact.',
|
|
2773
1892
|
formulaDisplay: 'Refunds ÷ Net Revenue × 100',
|
|
2774
1893
|
formula: 'refunds / net_revenue * 100',
|
|
2775
|
-
relatedMeasures: [MEASURE.ORDERS_REFUND_GROSS_RATE, MEASURE.ORDERS_REFUNDS, MEASURE.ORDERS_NET_REVENUE],
|
|
2776
1894
|
},
|
|
2777
1895
|
[MEASURE.ORDERS_DISCOUNT_COUNT]: {
|
|
2778
1896
|
priority: 12,
|
|
@@ -2791,7 +1909,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
2791
1909
|
useCompactNotation: false,
|
|
2792
1910
|
applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
|
|
2793
1911
|
tooltip: 'The number of orders that had at least one discount applied. Compare to total orders to gauge discount usage frequency.',
|
|
2794
|
-
relatedMeasures: [MEASURE.ORDERS_DISCOUNTS, MEASURE.ORDERS_DISCOUNT_GROSS_RATE, MEASURE.ORDERS_COUNT],
|
|
2795
1912
|
},
|
|
2796
1913
|
[MEASURE.ORDERS_DISCOUNT_GROSS_RATE]: {
|
|
2797
1914
|
priority: 15,
|
|
@@ -2813,7 +1930,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
2813
1930
|
tooltip: 'Total discounts as a share of gross revenue. Tracks how aggressively promotional pricing is eroding top-line sales.',
|
|
2814
1931
|
formulaDisplay: 'Discounts ÷ Gross Revenue × 100',
|
|
2815
1932
|
formula: 'discounts / gross_revenue * 100',
|
|
2816
|
-
relatedMeasures: [MEASURE.ORDERS_DISCOUNTS, MEASURE.ORDERS_NEW_CUSTOMER_DISCOUNT_GROSS_RATE, MEASURE.ORDERS_RETURNING_CUSTOMER_DISCOUNT_GROSS_RATE],
|
|
2817
1933
|
},
|
|
2818
1934
|
[MEASURE.ORDERS_NEW_CUSTOMER_DISCOUNT_GROSS_RATE]: {
|
|
2819
1935
|
priority: 16,
|
|
@@ -2835,7 +1951,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
2835
1951
|
tooltip: 'New customer discounts as a share of new customer gross revenue. High rates suggest heavy promotion to drive acquisition.',
|
|
2836
1952
|
formulaDisplay: 'NC Discounts ÷ NC Gross Revenue × 100',
|
|
2837
1953
|
formula: 'nc_discounts / nc_gross_revenue * 100',
|
|
2838
|
-
relatedMeasures: [MEASURE.ORDERS_DISCOUNT_GROSS_RATE, MEASURE.ORDERS_RETURNING_CUSTOMER_DISCOUNT_GROSS_RATE, MEASURE.ORDERS_NEW_CUSTOMER_GROSS_REVENUE],
|
|
2839
1954
|
},
|
|
2840
1955
|
[MEASURE.ORDERS_RETURNING_CUSTOMER_DISCOUNT_GROSS_RATE]: {
|
|
2841
1956
|
priority: 17,
|
|
@@ -2857,7 +1972,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
2857
1972
|
tooltip: 'Returning customer discounts as a share of returning customer gross revenue. High rates may indicate loyalty discounts cutting into repeat margins.',
|
|
2858
1973
|
formulaDisplay: 'RC Discounts ÷ RC Gross Revenue × 100',
|
|
2859
1974
|
formula: 'rc_discounts / rc_gross_revenue * 100',
|
|
2860
|
-
relatedMeasures: [MEASURE.ORDERS_DISCOUNT_GROSS_RATE, MEASURE.ORDERS_NEW_CUSTOMER_DISCOUNT_GROSS_RATE, MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_REVENUE],
|
|
2861
1975
|
},
|
|
2862
1976
|
[MEASURE.ORDERS_NEW_CUSTOMER_DISCOUNT_ORDER_RATE]: {
|
|
2863
1977
|
priority: 18,
|
|
@@ -2879,7 +1993,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
2879
1993
|
tooltip: 'The share of new customer orders that used a discount code or promotion. High values show how dependent acquisition is on discounting.',
|
|
2880
1994
|
formulaDisplay: 'NC Discounted Orders ÷ NC Orders × 100',
|
|
2881
1995
|
formula: 'nc_discounted_order_count / nc_order_count * 100',
|
|
2882
|
-
relatedMeasures: [MEASURE.ORDERS_RETURNING_CUSTOMER_DISCOUNT_ORDER_RATE, MEASURE.ORDERS_NEW_CUSTOMER_DISCOUNT_GROSS_RATE, MEASURE.ORDERS_DISCOUNT_COUNT],
|
|
2883
1996
|
},
|
|
2884
1997
|
[MEASURE.ORDERS_RETURNING_CUSTOMER_DISCOUNT_ORDER_RATE]: {
|
|
2885
1998
|
priority: 19,
|
|
@@ -2901,7 +2014,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
2901
2014
|
tooltip: 'The share of returning customer orders that used a discount. Elevated values may signal discount dependency in retention.',
|
|
2902
2015
|
formulaDisplay: 'RC Discounted Orders ÷ RC Orders × 100',
|
|
2903
2016
|
formula: 'rc_discounted_order_count / rc_order_count * 100',
|
|
2904
|
-
relatedMeasures: [MEASURE.ORDERS_NEW_CUSTOMER_DISCOUNT_ORDER_RATE, MEASURE.ORDERS_RETURNING_CUSTOMER_DISCOUNT_GROSS_RATE, MEASURE.ORDERS_DISCOUNT_COUNT],
|
|
2905
2017
|
},
|
|
2906
2018
|
[MEASURE.ORDERS_REFUND_PLUS_DISCOUNT]: {
|
|
2907
2019
|
priority: 21,
|
|
@@ -2923,7 +2035,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
2923
2035
|
tooltip: 'The combined dollar value of refunds and discounts. Represents the total revenue leakage from gross sales.',
|
|
2924
2036
|
formulaDisplay: 'Refunds + Discounts',
|
|
2925
2037
|
formula: 'refunds + discounts',
|
|
2926
|
-
relatedMeasures: [MEASURE.ORDERS_REFUNDS, MEASURE.ORDERS_DISCOUNTS, MEASURE.ORDERS_NET_REVENUE],
|
|
2927
2038
|
},
|
|
2928
2039
|
[MEASURE.ORDERS_NEW_CUSTOMER_REFUND_PLUS_DISCOUNT]: {
|
|
2929
2040
|
priority: 22,
|
|
@@ -2945,7 +2056,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
2945
2056
|
tooltip: 'Combined refunds and discounts for new customer orders. Reflects the total revenue given back from first-time buyer transactions.',
|
|
2946
2057
|
formulaDisplay: 'NC Refunds + NC Discounts',
|
|
2947
2058
|
formula: 'nc_refunds + nc_discounts',
|
|
2948
|
-
relatedMeasures: [MEASURE.ORDERS_REFUND_PLUS_DISCOUNT, MEASURE.ORDERS_RETURNING_CUSTOMER_REFUND_PLUS_DISCOUNT, MEASURE.ORDERS_NEW_CUSTOMER_NET_REVENUE],
|
|
2949
2059
|
},
|
|
2950
2060
|
[MEASURE.ORDERS_RETURNING_CUSTOMER_REFUND_PLUS_DISCOUNT]: {
|
|
2951
2061
|
priority: 23,
|
|
@@ -2967,7 +2077,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
2967
2077
|
tooltip: 'Combined refunds and discounts for returning customer orders.',
|
|
2968
2078
|
formulaDisplay: 'RC Refunds + RC Discounts',
|
|
2969
2079
|
formula: 'rc_refunds + rc_discounts',
|
|
2970
|
-
relatedMeasures: [MEASURE.ORDERS_REFUND_PLUS_DISCOUNT, MEASURE.ORDERS_NEW_CUSTOMER_REFUND_PLUS_DISCOUNT, MEASURE.ORDERS_RETURNING_CUSTOMER_NET_REVENUE],
|
|
2971
2080
|
},
|
|
2972
2081
|
[MEASURE.ORDERS_SUBTOTAL]: {
|
|
2973
2082
|
priority: 4,
|
|
@@ -2986,7 +2095,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
2986
2095
|
useCompactNotation: true,
|
|
2987
2096
|
applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
|
|
2988
2097
|
tooltip: 'The order subtotal before shipping and taxes are added. Reflects the product value customers commit to at checkout.',
|
|
2989
|
-
relatedMeasures: [MEASURE.ORDERS_GROSS_REVENUE, MEASURE.ORDERS_NET_PLUS_SHIPPING, MEASURE.ORDERS_TOTAL_REVENUE],
|
|
2990
2098
|
},
|
|
2991
2099
|
[MEASURE.ORDERS_NET_PLUS_SHIPPING]: {
|
|
2992
2100
|
priority: 5,
|
|
@@ -3008,7 +2116,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
3008
2116
|
tooltip: 'Net revenue plus shipping collected. Useful for businesses where shipping is a meaningful revenue contributor.',
|
|
3009
2117
|
formulaDisplay: 'Net Revenue + Shipping',
|
|
3010
2118
|
formula: 'net_revenue + shipping',
|
|
3011
|
-
relatedMeasures: [MEASURE.ORDERS_NET_REVENUE, MEASURE.ORDERS_SHIPPING, MEASURE.ORDERS_SUBTOTAL],
|
|
3012
2119
|
},
|
|
3013
2120
|
[MEASURE.ORDERS_CANCELLED_COUNT]: {
|
|
3014
2121
|
priority: 51,
|
|
@@ -3028,7 +2135,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
3028
2135
|
applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
|
|
3029
2136
|
shortTitle: 'Cancellations',
|
|
3030
2137
|
tooltip: 'The number of orders that were cancelled before fulfillment. High counts may indicate checkout friction or inventory issues.',
|
|
3031
|
-
relatedMeasures: [MEASURE.ORDERS_CANCELLED_AMOUNT, MEASURE.ORDERS_COUNT, MEASURE.ORDERS_REFUND_COUNT],
|
|
3032
2138
|
},
|
|
3033
2139
|
[MEASURE.ORDERS_CANCELLED_AMOUNT]: {
|
|
3034
2140
|
priority: 52,
|
|
@@ -3048,7 +2154,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
3048
2154
|
applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
|
|
3049
2155
|
shortTitle: 'Cancelled $',
|
|
3050
2156
|
tooltip: 'The total dollar value of cancelled orders. Represents potential revenue that was lost before fulfillment.',
|
|
3051
|
-
relatedMeasures: [MEASURE.ORDERS_CANCELLED_COUNT, MEASURE.ORDERS_REFUNDS, MEASURE.ORDERS_TOTAL_REVENUE],
|
|
3052
2157
|
},
|
|
3053
2158
|
[MEASURE.ORDERS_NEW_CUSTOMER_CANCELLED_COUNT]: {
|
|
3054
2159
|
priority: 53,
|
|
@@ -3068,7 +2173,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
3068
2173
|
applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
|
|
3069
2174
|
shortTitle: 'NC Cancellations',
|
|
3070
2175
|
tooltip: 'The number of new customer orders that were cancelled before fulfillment.',
|
|
3071
|
-
relatedMeasures: [MEASURE.ORDERS_NEW_CUSTOMER_CANCELLED_AMOUNT, MEASURE.ORDERS_CANCELLED_COUNT, MEASURE.ORDERS_NEW_CUSTOMER_COUNT],
|
|
3072
2176
|
},
|
|
3073
2177
|
[MEASURE.ORDERS_NEW_CUSTOMER_CANCELLED_AMOUNT]: {
|
|
3074
2178
|
priority: 54,
|
|
@@ -3088,7 +2192,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
3088
2192
|
applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
|
|
3089
2193
|
shortTitle: 'NC Cancelled $',
|
|
3090
2194
|
tooltip: 'The total dollar value of cancelled new customer orders.',
|
|
3091
|
-
relatedMeasures: [MEASURE.ORDERS_NEW_CUSTOMER_CANCELLED_COUNT, MEASURE.ORDERS_CANCELLED_AMOUNT, MEASURE.ORDERS_NEW_CUSTOMER_TOTAL_REVENUE],
|
|
3092
2195
|
},
|
|
3093
2196
|
[MEASURE.ORDERS_RETURNING_CUSTOMER_CANCELLED_COUNT]: {
|
|
3094
2197
|
priority: 55,
|
|
@@ -3108,7 +2211,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
3108
2211
|
applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
|
|
3109
2212
|
shortTitle: 'RC Cancellations',
|
|
3110
2213
|
tooltip: 'The number of returning customer orders that were cancelled before fulfillment.',
|
|
3111
|
-
relatedMeasures: [MEASURE.ORDERS_RETURNING_CUSTOMER_CANCELLED_AMOUNT, MEASURE.ORDERS_CANCELLED_COUNT, MEASURE.ORDERS_RETURNING_CUSTOMER_COUNT],
|
|
3112
2214
|
},
|
|
3113
2215
|
[MEASURE.ORDERS_RETURNING_CUSTOMER_CANCELLED_AMOUNT]: {
|
|
3114
2216
|
priority: 56,
|
|
@@ -3128,7 +2230,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
3128
2230
|
applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
|
|
3129
2231
|
shortTitle: 'RC Cancelled $',
|
|
3130
2232
|
tooltip: 'The total dollar value of cancelled returning customer orders.',
|
|
3131
|
-
relatedMeasures: [MEASURE.ORDERS_RETURNING_CUSTOMER_CANCELLED_COUNT, MEASURE.ORDERS_CANCELLED_AMOUNT, MEASURE.ORDERS_RETURNING_CUSTOMER_TOTAL_REVENUE],
|
|
3132
2233
|
},
|
|
3133
2234
|
[MEASURE.ORDERS_GROSS_PROFIT]: {
|
|
3134
2235
|
priority: 1,
|
|
@@ -3150,8 +2251,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
3150
2251
|
tooltip: 'Revenue minus cost of goods sold. Shows product-level profitability before operating expenses.',
|
|
3151
2252
|
formulaDisplay: 'Revenue - COGS',
|
|
3152
2253
|
formula: 'revenue - cogs',
|
|
3153
|
-
relatedMeasures: [MEASURE.ORDERS_GROSS_PROFIT_GROSS_PERCENT, MEASURE.ORDERS_GROSS_REVENUE, MEASURE.ORDERS_COGS],
|
|
3154
|
-
aliases: [MEASURE.ORDERS_GROSS_PRODUCT_MARGIN],
|
|
3155
2254
|
},
|
|
3156
2255
|
[MEASURE.ORDERS_NEW_CUSTOMER_GROSS_PROFIT]: {
|
|
3157
2256
|
priority: 2,
|
|
@@ -3171,8 +2270,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
3171
2270
|
applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
|
|
3172
2271
|
shortTitle: 'NC Gross Profit',
|
|
3173
2272
|
tooltip: 'Gross profit from new customer orders.',
|
|
3174
|
-
relatedMeasures: [MEASURE.ORDERS_GROSS_PROFIT, MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_PROFIT],
|
|
3175
|
-
aliases: [MEASURE.ORDERS_NEW_CUSTOMER_GROSS_PRODUCT_MARGIN],
|
|
3176
2273
|
},
|
|
3177
2274
|
[MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_PROFIT]: {
|
|
3178
2275
|
priority: 3,
|
|
@@ -3192,8 +2289,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
3192
2289
|
applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
|
|
3193
2290
|
shortTitle: 'RC Gross Profit',
|
|
3194
2291
|
tooltip: 'Gross profit from returning customer orders.',
|
|
3195
|
-
relatedMeasures: [MEASURE.ORDERS_GROSS_PROFIT, MEASURE.ORDERS_NEW_CUSTOMER_GROSS_PROFIT],
|
|
3196
|
-
aliases: [MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_PRODUCT_MARGIN],
|
|
3197
2292
|
},
|
|
3198
2293
|
[MEASURE.ORDERS_GROSS_PROFIT_GROSS_PERCENT]: {
|
|
3199
2294
|
priority: 11,
|
|
@@ -3215,8 +2310,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
3215
2310
|
tooltip: 'Gross profit as a share of gross revenue.',
|
|
3216
2311
|
formulaDisplay: 'Gross Profit ÷ Gross Revenue × 100',
|
|
3217
2312
|
formula: 'gross_profit / gross_revenue * 100',
|
|
3218
|
-
relatedMeasures: [MEASURE.ORDERS_GROSS_PROFIT, MEASURE.ORDERS_GROSS_PROFIT_PER_ORDER],
|
|
3219
|
-
aliases: [MEASURE.ORDERS_GROSS_PRODUCT_MARGIN_GROSS_RATE, MEASURE.ORDERS_GROSS_PRODUCT_MARGIN_NET_RATE],
|
|
3220
2313
|
},
|
|
3221
2314
|
[MEASURE.ORDERS_NEW_CUSTOMER_GROSS_PROFIT_GROSS_PERCENT]: {
|
|
3222
2315
|
priority: 12,
|
|
@@ -3236,8 +2329,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
3236
2329
|
applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
|
|
3237
2330
|
shortTitle: 'NC GP % (Gross)',
|
|
3238
2331
|
tooltip: 'New customer gross profit as a share of their gross revenue.',
|
|
3239
|
-
relatedMeasures: [MEASURE.ORDERS_GROSS_PROFIT_GROSS_PERCENT, MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_PROFIT_GROSS_PERCENT],
|
|
3240
|
-
aliases: [MEASURE.ORDERS_NEW_CUSTOMER_GROSS_PRODUCT_MARGIN_GROSS_RATE, MEASURE.ORDERS_NEW_CUSTOMER_GROSS_PRODUCT_MARGIN_NET_RATE],
|
|
3241
2332
|
},
|
|
3242
2333
|
[MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_PROFIT_GROSS_PERCENT]: {
|
|
3243
2334
|
priority: 13,
|
|
@@ -3256,917 +2347,66 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
3256
2347
|
useCompactNotation: false,
|
|
3257
2348
|
applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
|
|
3258
2349
|
shortTitle: 'RC GP % (Gross)',
|
|
3259
|
-
tooltip: 'Returning customer gross profit as a share of their gross revenue.',
|
|
3260
|
-
relatedMeasures: [MEASURE.ORDERS_GROSS_PROFIT_GROSS_PERCENT, MEASURE.ORDERS_NEW_CUSTOMER_GROSS_PROFIT_GROSS_PERCENT],
|
|
3261
|
-
aliases: [MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_PRODUCT_MARGIN_GROSS_RATE, MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_PRODUCT_MARGIN_NET_RATE],
|
|
3262
|
-
},
|
|
3263
|
-
[MEASURE.ORDERS_GROSS_PROFIT_PER_ORDER]: {
|
|
3264
|
-
priority: 21,
|
|
3265
|
-
title: 'Gross Profit Per Order',
|
|
3266
|
-
description: 'Average gross profit per order.',
|
|
3267
|
-
sumPrefix: '$',
|
|
3268
|
-
sumSuffix: '',
|
|
3269
|
-
avgPrefix: '$',
|
|
3270
|
-
avgSuffix: '',
|
|
3271
|
-
icon: MEASURE_ICON.SHOPIFY,
|
|
3272
|
-
measure: MEASURE.ORDERS_GROSS_PROFIT_PER_ORDER,
|
|
3273
|
-
category: MEASURE_CATEGORY.ORDERS,
|
|
3274
|
-
subcategory: MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
|
|
3275
|
-
valueType: MeasureValueType.CURRENCY,
|
|
3276
|
-
decimalPlaces: 2,
|
|
3277
|
-
useCompactNotation: false,
|
|
3278
|
-
applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
|
|
3279
|
-
shortTitle: 'GP/Order',
|
|
3280
|
-
tooltip: 'Average gross profit per order.',
|
|
3281
|
-
formulaDisplay: 'Gross Profit ÷ Order Count',
|
|
3282
|
-
formula: 'gross_profit / order_count',
|
|
3283
|
-
relatedMeasures: [MEASURE.ORDERS_GROSS_PROFIT, MEASURE.ORDERS_TOTAL_AOV],
|
|
3284
|
-
aliases: [MEASURE.ORDERS_GROSS_PRODUCT_MARGIN_PER_ORDER],
|
|
3285
|
-
},
|
|
3286
|
-
[MEASURE.ORDERS_NEW_CUSTOMER_GROSS_PROFIT_PER_ORDER]: {
|
|
3287
|
-
priority: 22,
|
|
3288
|
-
title: 'NC Gross Profit Per Order',
|
|
3289
|
-
description: 'Average gross profit per new customer order.',
|
|
3290
|
-
sumPrefix: '$',
|
|
3291
|
-
sumSuffix: '',
|
|
3292
|
-
avgPrefix: '$',
|
|
3293
|
-
avgSuffix: '',
|
|
3294
|
-
icon: MEASURE_ICON.SHOPIFY,
|
|
3295
|
-
measure: MEASURE.ORDERS_NEW_CUSTOMER_GROSS_PROFIT_PER_ORDER,
|
|
3296
|
-
category: MEASURE_CATEGORY.ORDERS,
|
|
3297
|
-
subcategory: MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
|
|
3298
|
-
valueType: MeasureValueType.CURRENCY,
|
|
3299
|
-
decimalPlaces: 2,
|
|
3300
|
-
useCompactNotation: false,
|
|
3301
|
-
applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
|
|
3302
|
-
shortTitle: 'NC GP/Order',
|
|
3303
|
-
tooltip: 'Average gross profit per new customer order.',
|
|
3304
|
-
relatedMeasures: [MEASURE.ORDERS_GROSS_PROFIT_PER_ORDER, MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_PROFIT_PER_ORDER],
|
|
3305
|
-
aliases: [MEASURE.ORDERS_NEW_CUSTOMER_GROSS_PRODUCT_MARGIN_PER_ORDER],
|
|
3306
|
-
},
|
|
3307
|
-
[MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_PROFIT_PER_ORDER]: {
|
|
3308
|
-
priority: 23,
|
|
3309
|
-
title: 'RC Gross Profit Per Order',
|
|
3310
|
-
description: 'Average gross profit per returning customer order.',
|
|
3311
|
-
sumPrefix: '$',
|
|
3312
|
-
sumSuffix: '',
|
|
3313
|
-
avgPrefix: '$',
|
|
3314
|
-
avgSuffix: '',
|
|
3315
|
-
icon: MEASURE_ICON.SHOPIFY,
|
|
3316
|
-
measure: MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_PROFIT_PER_ORDER,
|
|
3317
|
-
category: MEASURE_CATEGORY.ORDERS,
|
|
3318
|
-
subcategory: MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
|
|
3319
|
-
valueType: MeasureValueType.CURRENCY,
|
|
3320
|
-
decimalPlaces: 2,
|
|
3321
|
-
useCompactNotation: false,
|
|
3322
|
-
applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
|
|
3323
|
-
shortTitle: 'RC GP/Order',
|
|
3324
|
-
tooltip: 'Average gross profit per returning customer order.',
|
|
3325
|
-
relatedMeasures: [MEASURE.ORDERS_GROSS_PROFIT_PER_ORDER, MEASURE.ORDERS_NEW_CUSTOMER_GROSS_PROFIT_PER_ORDER],
|
|
3326
|
-
aliases: [MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_PRODUCT_MARGIN_PER_ORDER],
|
|
3327
|
-
},
|
|
3328
|
-
[MEASURE.ORDERS_GROSS_PRODUCT_MARGIN]: {
|
|
3329
|
-
priority: 1,
|
|
3330
|
-
title: 'Gross Product Margin',
|
|
3331
|
-
description: 'Gross product margin amount.',
|
|
3332
|
-
sumPrefix: '$',
|
|
3333
|
-
sumSuffix: '',
|
|
3334
|
-
avgPrefix: '$',
|
|
3335
|
-
avgSuffix: '',
|
|
3336
|
-
icon: MEASURE_ICON.SHOPIFY,
|
|
3337
|
-
measure: MEASURE.ORDERS_GROSS_PRODUCT_MARGIN,
|
|
3338
|
-
category: MEASURE_CATEGORY.ORDERS,
|
|
3339
|
-
subcategory: MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
|
|
3340
|
-
valueType: MeasureValueType.CURRENCY,
|
|
3341
|
-
decimalPlaces: 2,
|
|
3342
|
-
useCompactNotation: true,
|
|
3343
|
-
applicableContexts: [],
|
|
3344
|
-
hideFromUI: true,
|
|
3345
|
-
deprecated: true,
|
|
3346
|
-
shortTitle: 'Gross Prod. Margin',
|
|
3347
|
-
tooltip: 'Gross margin calculated at the product level, before order-level adjustments like shipping or taxes.',
|
|
3348
|
-
relatedMeasures: [MEASURE.ORDERS_GROSS_MARGIN, MEASURE.ORDERS_NET_PRODUCT_MARGIN, MEASURE.ORDERS_GROSS_PRODUCT_MARGIN_GROSS_RATE],
|
|
3349
|
-
},
|
|
3350
|
-
[MEASURE.ORDERS_NEW_CUSTOMER_GROSS_PRODUCT_MARGIN]: {
|
|
3351
|
-
priority: 2,
|
|
3352
|
-
title: 'NC Gross Product Margin',
|
|
3353
|
-
description: 'Gross product margin from new customers.',
|
|
3354
|
-
sumPrefix: '$',
|
|
3355
|
-
sumSuffix: '',
|
|
3356
|
-
avgPrefix: '$',
|
|
3357
|
-
avgSuffix: '',
|
|
3358
|
-
icon: MEASURE_ICON.SHOPIFY,
|
|
3359
|
-
measure: MEASURE.ORDERS_NEW_CUSTOMER_GROSS_PRODUCT_MARGIN,
|
|
3360
|
-
category: MEASURE_CATEGORY.ORDERS,
|
|
3361
|
-
subcategory: MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
|
|
3362
|
-
valueType: MeasureValueType.CURRENCY,
|
|
3363
|
-
decimalPlaces: 2,
|
|
3364
|
-
useCompactNotation: true,
|
|
3365
|
-
applicableContexts: [],
|
|
3366
|
-
hideFromUI: true,
|
|
3367
|
-
deprecated: true,
|
|
3368
|
-
shortTitle: 'NC Gross Prod. Mg',
|
|
3369
|
-
tooltip: 'Product-level gross margin from new customer orders.',
|
|
3370
|
-
relatedMeasures: [MEASURE.ORDERS_GROSS_PRODUCT_MARGIN, MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_PRODUCT_MARGIN, MEASURE.ORDERS_NEW_CUSTOMER_GROSS_MARGIN],
|
|
3371
|
-
},
|
|
3372
|
-
[MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_PRODUCT_MARGIN]: {
|
|
3373
|
-
priority: 3,
|
|
3374
|
-
title: 'RC Gross Product Margin',
|
|
3375
|
-
description: 'Gross product margin from returning customers.',
|
|
3376
|
-
sumPrefix: '$',
|
|
3377
|
-
sumSuffix: '',
|
|
3378
|
-
avgPrefix: '$',
|
|
3379
|
-
avgSuffix: '',
|
|
3380
|
-
icon: MEASURE_ICON.SHOPIFY,
|
|
3381
|
-
measure: MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_PRODUCT_MARGIN,
|
|
3382
|
-
category: MEASURE_CATEGORY.ORDERS,
|
|
3383
|
-
subcategory: MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
|
|
3384
|
-
valueType: MeasureValueType.CURRENCY,
|
|
3385
|
-
decimalPlaces: 2,
|
|
3386
|
-
useCompactNotation: true,
|
|
3387
|
-
applicableContexts: [],
|
|
3388
|
-
hideFromUI: true,
|
|
3389
|
-
deprecated: true,
|
|
3390
|
-
shortTitle: 'RC Gross Prod. Mg',
|
|
3391
|
-
tooltip: 'Product-level gross margin from returning customer orders.',
|
|
3392
|
-
relatedMeasures: [MEASURE.ORDERS_GROSS_PRODUCT_MARGIN, MEASURE.ORDERS_NEW_CUSTOMER_GROSS_PRODUCT_MARGIN, MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_MARGIN],
|
|
3393
|
-
},
|
|
3394
|
-
[MEASURE.ORDERS_GROSS_PRODUCT_MARGIN_GROSS_RATE]: {
|
|
3395
|
-
priority: 11,
|
|
3396
|
-
title: 'Gross Product Margin / Gross Rate',
|
|
3397
|
-
description: 'Gross product margin as percentage of gross revenue.',
|
|
3398
|
-
sumPrefix: '',
|
|
3399
|
-
sumSuffix: '%',
|
|
3400
|
-
avgPrefix: '',
|
|
3401
|
-
avgSuffix: '%',
|
|
3402
|
-
icon: MEASURE_ICON.SHOPIFY,
|
|
3403
|
-
measure: MEASURE.ORDERS_GROSS_PRODUCT_MARGIN_GROSS_RATE,
|
|
3404
|
-
category: MEASURE_CATEGORY.ORDERS,
|
|
3405
|
-
subcategory: MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
|
|
3406
|
-
valueType: MeasureValueType.PERCENTAGE,
|
|
3407
|
-
decimalPlaces: 2,
|
|
3408
|
-
useCompactNotation: false,
|
|
3409
|
-
applicableContexts: [],
|
|
3410
|
-
hideFromUI: true,
|
|
3411
|
-
shortTitle: 'GPM / Gross %',
|
|
3412
|
-
tooltip: 'Gross product margin as a share of gross revenue. Shows how efficiently products are priced relative to their costs.',
|
|
3413
|
-
formulaDisplay: 'Gross Product Margin ÷ Gross Revenue × 100',
|
|
3414
|
-
formula: 'gross_product_margin / gross_revenue * 100',
|
|
3415
|
-
relatedMeasures: [MEASURE.ORDERS_GROSS_PRODUCT_MARGIN_NET_RATE, MEASURE.ORDERS_GROSS_PRODUCT_MARGIN, MEASURE.ORDERS_GROSS_MARGIN_GROSS_RATE],
|
|
3416
|
-
},
|
|
3417
|
-
[MEASURE.ORDERS_NEW_CUSTOMER_GROSS_PRODUCT_MARGIN_GROSS_RATE]: {
|
|
3418
|
-
priority: 12,
|
|
3419
|
-
title: 'NC Gross Product Margin / Gross Rate',
|
|
3420
|
-
description: 'NC gross product margin as percentage of gross revenue.',
|
|
3421
|
-
sumPrefix: '',
|
|
3422
|
-
sumSuffix: '%',
|
|
3423
|
-
avgPrefix: '',
|
|
3424
|
-
avgSuffix: '%',
|
|
3425
|
-
icon: MEASURE_ICON.SHOPIFY,
|
|
3426
|
-
measure: MEASURE.ORDERS_NEW_CUSTOMER_GROSS_PRODUCT_MARGIN_GROSS_RATE,
|
|
3427
|
-
category: MEASURE_CATEGORY.ORDERS,
|
|
3428
|
-
subcategory: MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
|
|
3429
|
-
valueType: MeasureValueType.PERCENTAGE,
|
|
3430
|
-
decimalPlaces: 2,
|
|
3431
|
-
useCompactNotation: false,
|
|
3432
|
-
applicableContexts: [],
|
|
3433
|
-
hideFromUI: true,
|
|
3434
|
-
shortTitle: 'NC GPM/Gross %',
|
|
3435
|
-
tooltip: 'New customer gross product margin as a share of their gross revenue.',
|
|
3436
|
-
formulaDisplay: 'NC Gross Product Margin ÷ NC Gross Revenue × 100',
|
|
3437
|
-
formula: 'nc_gross_product_margin / nc_gross_revenue * 100',
|
|
3438
|
-
relatedMeasures: [MEASURE.ORDERS_GROSS_PRODUCT_MARGIN_GROSS_RATE, MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_PRODUCT_MARGIN_GROSS_RATE],
|
|
3439
|
-
},
|
|
3440
|
-
[MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_PRODUCT_MARGIN_GROSS_RATE]: {
|
|
3441
|
-
priority: 13,
|
|
3442
|
-
title: 'RC Gross Product Margin / Gross Rate',
|
|
3443
|
-
description: 'RC gross product margin as percentage of gross revenue.',
|
|
3444
|
-
sumPrefix: '',
|
|
3445
|
-
sumSuffix: '%',
|
|
3446
|
-
avgPrefix: '',
|
|
3447
|
-
avgSuffix: '%',
|
|
3448
|
-
icon: MEASURE_ICON.SHOPIFY,
|
|
3449
|
-
measure: MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_PRODUCT_MARGIN_GROSS_RATE,
|
|
3450
|
-
category: MEASURE_CATEGORY.ORDERS,
|
|
3451
|
-
subcategory: MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
|
|
3452
|
-
valueType: MeasureValueType.PERCENTAGE,
|
|
3453
|
-
decimalPlaces: 2,
|
|
3454
|
-
useCompactNotation: false,
|
|
3455
|
-
applicableContexts: [],
|
|
3456
|
-
hideFromUI: true,
|
|
3457
|
-
shortTitle: 'RC GPM/Gross %',
|
|
3458
|
-
tooltip: 'Returning customer gross product margin as a share of their gross revenue.',
|
|
3459
|
-
formulaDisplay: 'RC Gross Product Margin ÷ RC Gross Revenue × 100',
|
|
3460
|
-
formula: 'rc_gross_product_margin / rc_gross_revenue * 100',
|
|
3461
|
-
relatedMeasures: [MEASURE.ORDERS_GROSS_PRODUCT_MARGIN_GROSS_RATE, MEASURE.ORDERS_NEW_CUSTOMER_GROSS_PRODUCT_MARGIN_GROSS_RATE],
|
|
3462
|
-
},
|
|
3463
|
-
[MEASURE.ORDERS_GROSS_PRODUCT_MARGIN_NET_RATE]: {
|
|
3464
|
-
priority: 14,
|
|
3465
|
-
title: 'Gross Product Margin / Net Rate',
|
|
3466
|
-
description: 'Gross product margin as percentage of net revenue.',
|
|
3467
|
-
sumPrefix: '',
|
|
3468
|
-
sumSuffix: '%',
|
|
3469
|
-
avgPrefix: '',
|
|
3470
|
-
avgSuffix: '%',
|
|
3471
|
-
icon: MEASURE_ICON.SHOPIFY,
|
|
3472
|
-
measure: MEASURE.ORDERS_GROSS_PRODUCT_MARGIN_NET_RATE,
|
|
3473
|
-
category: MEASURE_CATEGORY.ORDERS,
|
|
3474
|
-
subcategory: MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
|
|
3475
|
-
valueType: MeasureValueType.PERCENTAGE,
|
|
3476
|
-
decimalPlaces: 2,
|
|
3477
|
-
useCompactNotation: false,
|
|
3478
|
-
applicableContexts: [],
|
|
3479
|
-
hideFromUI: true,
|
|
3480
|
-
shortTitle: 'GPM / Net %',
|
|
3481
|
-
tooltip: 'Gross product margin as a share of net revenue (after discounts and refunds).',
|
|
3482
|
-
formulaDisplay: 'Gross Product Margin ÷ Net Revenue × 100',
|
|
3483
|
-
formula: 'gross_product_margin / net_revenue * 100',
|
|
3484
|
-
relatedMeasures: [MEASURE.ORDERS_GROSS_PRODUCT_MARGIN_GROSS_RATE, MEASURE.ORDERS_GROSS_PRODUCT_MARGIN, MEASURE.ORDERS_NET_PRODUCT_MARGIN_NET_RATE],
|
|
3485
|
-
},
|
|
3486
|
-
[MEASURE.ORDERS_NEW_CUSTOMER_GROSS_PRODUCT_MARGIN_NET_RATE]: {
|
|
3487
|
-
priority: 15,
|
|
3488
|
-
title: 'NC Gross Product Margin / Net Rate',
|
|
3489
|
-
description: 'NC gross product margin as percentage of net revenue.',
|
|
3490
|
-
sumPrefix: '',
|
|
3491
|
-
sumSuffix: '%',
|
|
3492
|
-
avgPrefix: '',
|
|
3493
|
-
avgSuffix: '%',
|
|
3494
|
-
icon: MEASURE_ICON.SHOPIFY,
|
|
3495
|
-
measure: MEASURE.ORDERS_NEW_CUSTOMER_GROSS_PRODUCT_MARGIN_NET_RATE,
|
|
3496
|
-
category: MEASURE_CATEGORY.ORDERS,
|
|
3497
|
-
subcategory: MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
|
|
3498
|
-
valueType: MeasureValueType.PERCENTAGE,
|
|
3499
|
-
decimalPlaces: 2,
|
|
3500
|
-
useCompactNotation: false,
|
|
3501
|
-
applicableContexts: [],
|
|
3502
|
-
hideFromUI: true,
|
|
3503
|
-
shortTitle: 'NC GPM/Net %',
|
|
3504
|
-
tooltip: 'New customer gross product margin as a share of their net revenue.',
|
|
3505
|
-
formulaDisplay: 'NC Gross Product Margin ÷ NC Net Revenue × 100',
|
|
3506
|
-
formula: 'nc_gross_product_margin / nc_net_revenue * 100',
|
|
3507
|
-
relatedMeasures: [MEASURE.ORDERS_GROSS_PRODUCT_MARGIN_NET_RATE, MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_PRODUCT_MARGIN_NET_RATE],
|
|
3508
|
-
},
|
|
3509
|
-
[MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_PRODUCT_MARGIN_NET_RATE]: {
|
|
3510
|
-
priority: 16,
|
|
3511
|
-
title: 'RC Gross Product Margin / Net Rate',
|
|
3512
|
-
description: 'RC gross product margin as percentage of net revenue.',
|
|
3513
|
-
sumPrefix: '',
|
|
3514
|
-
sumSuffix: '%',
|
|
3515
|
-
avgPrefix: '',
|
|
3516
|
-
avgSuffix: '%',
|
|
3517
|
-
icon: MEASURE_ICON.SHOPIFY,
|
|
3518
|
-
measure: MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_PRODUCT_MARGIN_NET_RATE,
|
|
3519
|
-
category: MEASURE_CATEGORY.ORDERS,
|
|
3520
|
-
subcategory: MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
|
|
3521
|
-
valueType: MeasureValueType.PERCENTAGE,
|
|
3522
|
-
decimalPlaces: 2,
|
|
3523
|
-
useCompactNotation: false,
|
|
3524
|
-
applicableContexts: [],
|
|
3525
|
-
hideFromUI: true,
|
|
3526
|
-
shortTitle: 'RC GPM/Net %',
|
|
3527
|
-
tooltip: 'Returning customer gross product margin as a share of their net revenue.',
|
|
3528
|
-
formulaDisplay: 'RC Gross Product Margin ÷ RC Net Revenue × 100',
|
|
3529
|
-
formula: 'rc_gross_product_margin / rc_net_revenue * 100',
|
|
3530
|
-
relatedMeasures: [MEASURE.ORDERS_GROSS_PRODUCT_MARGIN_NET_RATE, MEASURE.ORDERS_NEW_CUSTOMER_GROSS_PRODUCT_MARGIN_NET_RATE],
|
|
3531
|
-
},
|
|
3532
|
-
[MEASURE.ORDERS_GROSS_PRODUCT_MARGIN_PER_ORDER]: {
|
|
3533
|
-
priority: 17,
|
|
3534
|
-
title: 'Gross Product Margin Per Order',
|
|
3535
|
-
description: 'Average gross product margin per order.',
|
|
3536
|
-
sumPrefix: '$',
|
|
3537
|
-
sumSuffix: '',
|
|
3538
|
-
avgPrefix: '$',
|
|
3539
|
-
avgSuffix: '',
|
|
3540
|
-
icon: MEASURE_ICON.SHOPIFY,
|
|
3541
|
-
measure: MEASURE.ORDERS_GROSS_PRODUCT_MARGIN_PER_ORDER,
|
|
3542
|
-
category: MEASURE_CATEGORY.ORDERS,
|
|
3543
|
-
subcategory: MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
|
|
3544
|
-
valueType: MeasureValueType.CURRENCY,
|
|
3545
|
-
decimalPlaces: 2,
|
|
3546
|
-
useCompactNotation: false,
|
|
3547
|
-
applicableContexts: [],
|
|
3548
|
-
hideFromUI: true,
|
|
3549
|
-
shortTitle: 'GPM/Order',
|
|
3550
|
-
tooltip: 'Average gross product margin per order. Useful for understanding per-transaction profitability.',
|
|
3551
|
-
formulaDisplay: 'Gross Product Margin ÷ Order Count',
|
|
3552
|
-
formula: 'gross_product_margin / order_count',
|
|
3553
|
-
relatedMeasures: [MEASURE.ORDERS_GROSS_PRODUCT_MARGIN, MEASURE.ORDERS_NET_PRODUCT_MARGIN_PER_ORDER, MEASURE.ORDERS_COUNT],
|
|
3554
|
-
},
|
|
3555
|
-
[MEASURE.ORDERS_NEW_CUSTOMER_GROSS_PRODUCT_MARGIN_PER_ORDER]: {
|
|
3556
|
-
priority: 18,
|
|
3557
|
-
title: 'NC Gross Product Margin Per Order',
|
|
3558
|
-
description: 'Average gross product margin per new customer order.',
|
|
3559
|
-
sumPrefix: '$',
|
|
3560
|
-
sumSuffix: '',
|
|
3561
|
-
avgPrefix: '$',
|
|
3562
|
-
avgSuffix: '',
|
|
3563
|
-
icon: MEASURE_ICON.SHOPIFY,
|
|
3564
|
-
measure: MEASURE.ORDERS_NEW_CUSTOMER_GROSS_PRODUCT_MARGIN_PER_ORDER,
|
|
3565
|
-
category: MEASURE_CATEGORY.ORDERS,
|
|
3566
|
-
subcategory: MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
|
|
3567
|
-
valueType: MeasureValueType.CURRENCY,
|
|
3568
|
-
decimalPlaces: 2,
|
|
3569
|
-
useCompactNotation: false,
|
|
3570
|
-
applicableContexts: [],
|
|
3571
|
-
hideFromUI: true,
|
|
3572
|
-
shortTitle: 'NC GPM/Order',
|
|
3573
|
-
tooltip: 'Average gross product margin per new customer order.',
|
|
3574
|
-
formulaDisplay: 'NC Gross Product Margin ÷ NC Order Count',
|
|
3575
|
-
formula: 'nc_gross_product_margin / nc_order_count',
|
|
3576
|
-
relatedMeasures: [MEASURE.ORDERS_NEW_CUSTOMER_GROSS_PRODUCT_MARGIN, MEASURE.ORDERS_GROSS_PRODUCT_MARGIN_PER_ORDER, MEASURE.ORDERS_NEW_CUSTOMER_COUNT],
|
|
3577
|
-
},
|
|
3578
|
-
[MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_PRODUCT_MARGIN_PER_ORDER]: {
|
|
3579
|
-
priority: 19,
|
|
3580
|
-
title: 'RC Gross Product Margin Per Order',
|
|
3581
|
-
description: 'Average gross product margin per returning customer order.',
|
|
3582
|
-
sumPrefix: '$',
|
|
3583
|
-
sumSuffix: '',
|
|
3584
|
-
avgPrefix: '$',
|
|
3585
|
-
avgSuffix: '',
|
|
3586
|
-
icon: MEASURE_ICON.SHOPIFY,
|
|
3587
|
-
measure: MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_PRODUCT_MARGIN_PER_ORDER,
|
|
3588
|
-
category: MEASURE_CATEGORY.ORDERS,
|
|
3589
|
-
subcategory: MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
|
|
3590
|
-
valueType: MeasureValueType.CURRENCY,
|
|
3591
|
-
decimalPlaces: 2,
|
|
3592
|
-
useCompactNotation: false,
|
|
3593
|
-
applicableContexts: [],
|
|
3594
|
-
hideFromUI: true,
|
|
3595
|
-
shortTitle: 'RC GPM/Order',
|
|
3596
|
-
tooltip: 'Average gross product margin per returning customer order.',
|
|
3597
|
-
formulaDisplay: 'RC Gross Product Margin ÷ RC Order Count',
|
|
3598
|
-
formula: 'rc_gross_product_margin / rc_order_count',
|
|
3599
|
-
relatedMeasures: [MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_PRODUCT_MARGIN, MEASURE.ORDERS_GROSS_PRODUCT_MARGIN_PER_ORDER, MEASURE.ORDERS_RETURNING_CUSTOMER_COUNT],
|
|
3600
|
-
},
|
|
3601
|
-
[MEASURE.ORDERS_NET_PRODUCT_MARGIN]: {
|
|
3602
|
-
priority: 21,
|
|
3603
|
-
title: 'Net Product Margin',
|
|
3604
|
-
description: 'Net product margin amount.',
|
|
3605
|
-
sumPrefix: '$',
|
|
3606
|
-
sumSuffix: '',
|
|
3607
|
-
avgPrefix: '$',
|
|
3608
|
-
avgSuffix: '',
|
|
3609
|
-
icon: MEASURE_ICON.SHOPIFY,
|
|
3610
|
-
measure: MEASURE.ORDERS_NET_PRODUCT_MARGIN,
|
|
3611
|
-
category: MEASURE_CATEGORY.ORDERS,
|
|
3612
|
-
subcategory: MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
|
|
3613
|
-
valueType: MeasureValueType.CURRENCY,
|
|
3614
|
-
decimalPlaces: 2,
|
|
3615
|
-
useCompactNotation: true,
|
|
3616
|
-
applicableContexts: [],
|
|
3617
|
-
hideFromUI: true,
|
|
3618
|
-
deprecated: true,
|
|
3619
|
-
shortTitle: 'Net Prod. Margin',
|
|
3620
|
-
tooltip: 'Net margin calculated at the product level after discounts and refunds, but before order-level fees.',
|
|
3621
|
-
relatedMeasures: [MEASURE.ORDERS_NET_MARGIN, MEASURE.ORDERS_GROSS_PRODUCT_MARGIN, MEASURE.ORDERS_NET_PRODUCT_MARGIN_NET_RATE],
|
|
3622
|
-
},
|
|
3623
|
-
[MEASURE.ORDERS_NEW_CUSTOMER_NET_PRODUCT_MARGIN]: {
|
|
3624
|
-
priority: 22,
|
|
3625
|
-
title: 'NC Net Product Margin',
|
|
3626
|
-
description: 'Net product margin from new customers.',
|
|
3627
|
-
sumPrefix: '$',
|
|
3628
|
-
sumSuffix: '',
|
|
3629
|
-
avgPrefix: '$',
|
|
3630
|
-
avgSuffix: '',
|
|
3631
|
-
icon: MEASURE_ICON.SHOPIFY,
|
|
3632
|
-
measure: MEASURE.ORDERS_NEW_CUSTOMER_NET_PRODUCT_MARGIN,
|
|
3633
|
-
category: MEASURE_CATEGORY.ORDERS,
|
|
3634
|
-
subcategory: MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
|
|
3635
|
-
valueType: MeasureValueType.CURRENCY,
|
|
3636
|
-
decimalPlaces: 2,
|
|
3637
|
-
useCompactNotation: true,
|
|
3638
|
-
applicableContexts: [],
|
|
3639
|
-
hideFromUI: true,
|
|
3640
|
-
deprecated: true,
|
|
3641
|
-
shortTitle: 'NC Net Prod. Mg',
|
|
3642
|
-
tooltip: 'Product-level net margin from new customer orders after discounts and refunds.',
|
|
3643
|
-
relatedMeasures: [MEASURE.ORDERS_NET_PRODUCT_MARGIN, MEASURE.ORDERS_RETURNING_CUSTOMER_NET_PRODUCT_MARGIN, MEASURE.ORDERS_NEW_CUSTOMER_NET_MARGIN],
|
|
3644
|
-
},
|
|
3645
|
-
[MEASURE.ORDERS_RETURNING_CUSTOMER_NET_PRODUCT_MARGIN]: {
|
|
3646
|
-
priority: 23,
|
|
3647
|
-
title: 'RC Net Product Margin',
|
|
3648
|
-
description: 'Net product margin from returning customers.',
|
|
3649
|
-
sumPrefix: '$',
|
|
3650
|
-
sumSuffix: '',
|
|
3651
|
-
avgPrefix: '$',
|
|
3652
|
-
avgSuffix: '',
|
|
3653
|
-
icon: MEASURE_ICON.SHOPIFY,
|
|
3654
|
-
measure: MEASURE.ORDERS_RETURNING_CUSTOMER_NET_PRODUCT_MARGIN,
|
|
3655
|
-
category: MEASURE_CATEGORY.ORDERS,
|
|
3656
|
-
subcategory: MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
|
|
3657
|
-
valueType: MeasureValueType.CURRENCY,
|
|
3658
|
-
decimalPlaces: 2,
|
|
3659
|
-
useCompactNotation: true,
|
|
3660
|
-
applicableContexts: [],
|
|
3661
|
-
hideFromUI: true,
|
|
3662
|
-
deprecated: true,
|
|
3663
|
-
shortTitle: 'RC Net Prod. Mg',
|
|
3664
|
-
tooltip: 'Product-level net margin from returning customer orders after discounts and refunds.',
|
|
3665
|
-
relatedMeasures: [MEASURE.ORDERS_NET_PRODUCT_MARGIN, MEASURE.ORDERS_NEW_CUSTOMER_NET_PRODUCT_MARGIN, MEASURE.ORDERS_RETURNING_CUSTOMER_NET_MARGIN],
|
|
3666
|
-
},
|
|
3667
|
-
[MEASURE.ORDERS_NET_PRODUCT_MARGIN_GROSS_RATE]: {
|
|
3668
|
-
priority: 31,
|
|
3669
|
-
title: 'Net Product Margin / Gross Rate',
|
|
3670
|
-
description: 'Net product margin as percentage of gross revenue.',
|
|
3671
|
-
sumPrefix: '',
|
|
3672
|
-
sumSuffix: '%',
|
|
3673
|
-
avgPrefix: '',
|
|
3674
|
-
avgSuffix: '%',
|
|
3675
|
-
icon: MEASURE_ICON.SHOPIFY,
|
|
3676
|
-
measure: MEASURE.ORDERS_NET_PRODUCT_MARGIN_GROSS_RATE,
|
|
3677
|
-
category: MEASURE_CATEGORY.ORDERS,
|
|
3678
|
-
subcategory: MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
|
|
3679
|
-
valueType: MeasureValueType.PERCENTAGE,
|
|
3680
|
-
decimalPlaces: 2,
|
|
3681
|
-
useCompactNotation: false,
|
|
3682
|
-
applicableContexts: [],
|
|
3683
|
-
hideFromUI: true,
|
|
3684
|
-
deprecated: true,
|
|
3685
|
-
shortTitle: 'NPM / Gross %',
|
|
3686
|
-
tooltip: 'Net product margin as a share of gross revenue.',
|
|
3687
|
-
formulaDisplay: 'Net Product Margin ÷ Gross Revenue × 100',
|
|
3688
|
-
formula: 'net_product_margin / gross_revenue * 100',
|
|
3689
|
-
relatedMeasures: [MEASURE.ORDERS_NET_PRODUCT_MARGIN_NET_RATE, MEASURE.ORDERS_NET_PRODUCT_MARGIN, MEASURE.ORDERS_GROSS_PRODUCT_MARGIN_GROSS_RATE],
|
|
3690
|
-
},
|
|
3691
|
-
[MEASURE.ORDERS_NEW_CUSTOMER_NET_PRODUCT_MARGIN_GROSS_RATE]: {
|
|
3692
|
-
priority: 32,
|
|
3693
|
-
title: 'NC Net Product Margin / Gross Rate',
|
|
3694
|
-
description: 'NC net product margin as percentage of gross revenue.',
|
|
3695
|
-
sumPrefix: '',
|
|
3696
|
-
sumSuffix: '%',
|
|
3697
|
-
avgPrefix: '',
|
|
3698
|
-
avgSuffix: '%',
|
|
3699
|
-
icon: MEASURE_ICON.SHOPIFY,
|
|
3700
|
-
measure: MEASURE.ORDERS_NEW_CUSTOMER_NET_PRODUCT_MARGIN_GROSS_RATE,
|
|
3701
|
-
category: MEASURE_CATEGORY.ORDERS,
|
|
3702
|
-
subcategory: MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
|
|
3703
|
-
valueType: MeasureValueType.PERCENTAGE,
|
|
3704
|
-
decimalPlaces: 2,
|
|
3705
|
-
useCompactNotation: false,
|
|
3706
|
-
applicableContexts: [],
|
|
3707
|
-
hideFromUI: true,
|
|
3708
|
-
deprecated: true,
|
|
3709
|
-
shortTitle: 'NC NPM/Gross %',
|
|
3710
|
-
tooltip: 'New customer net product margin as a share of their gross revenue.',
|
|
3711
|
-
formulaDisplay: 'NC Net Product Margin ÷ NC Gross Revenue × 100',
|
|
3712
|
-
formula: 'nc_net_product_margin / nc_gross_revenue * 100',
|
|
3713
|
-
relatedMeasures: [MEASURE.ORDERS_NET_PRODUCT_MARGIN_GROSS_RATE, MEASURE.ORDERS_RETURNING_CUSTOMER_NET_PRODUCT_MARGIN_GROSS_RATE],
|
|
3714
|
-
},
|
|
3715
|
-
[MEASURE.ORDERS_RETURNING_CUSTOMER_NET_PRODUCT_MARGIN_GROSS_RATE]: {
|
|
3716
|
-
priority: 33,
|
|
3717
|
-
title: 'RC Net Product Margin / Gross Rate',
|
|
3718
|
-
description: 'RC net product margin as percentage of gross revenue.',
|
|
3719
|
-
sumPrefix: '',
|
|
3720
|
-
sumSuffix: '%',
|
|
3721
|
-
avgPrefix: '',
|
|
3722
|
-
avgSuffix: '%',
|
|
3723
|
-
icon: MEASURE_ICON.SHOPIFY,
|
|
3724
|
-
measure: MEASURE.ORDERS_RETURNING_CUSTOMER_NET_PRODUCT_MARGIN_GROSS_RATE,
|
|
3725
|
-
category: MEASURE_CATEGORY.ORDERS,
|
|
3726
|
-
subcategory: MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
|
|
3727
|
-
valueType: MeasureValueType.PERCENTAGE,
|
|
3728
|
-
decimalPlaces: 2,
|
|
3729
|
-
useCompactNotation: false,
|
|
3730
|
-
applicableContexts: [],
|
|
3731
|
-
hideFromUI: true,
|
|
3732
|
-
deprecated: true,
|
|
3733
|
-
shortTitle: 'RC NPM/Gross %',
|
|
3734
|
-
tooltip: 'Returning customer net product margin as a share of their gross revenue.',
|
|
3735
|
-
formulaDisplay: 'RC Net Product Margin ÷ RC Gross Revenue × 100',
|
|
3736
|
-
formula: 'rc_net_product_margin / rc_gross_revenue * 100',
|
|
3737
|
-
relatedMeasures: [MEASURE.ORDERS_NET_PRODUCT_MARGIN_GROSS_RATE, MEASURE.ORDERS_NEW_CUSTOMER_NET_PRODUCT_MARGIN_GROSS_RATE],
|
|
3738
|
-
},
|
|
3739
|
-
[MEASURE.ORDERS_NET_PRODUCT_MARGIN_NET_RATE]: {
|
|
3740
|
-
priority: 34,
|
|
3741
|
-
title: 'Net Product Margin / Net Rate',
|
|
3742
|
-
description: 'Net product margin as percentage of net revenue.',
|
|
3743
|
-
sumPrefix: '',
|
|
3744
|
-
sumSuffix: '%',
|
|
3745
|
-
avgPrefix: '',
|
|
3746
|
-
avgSuffix: '%',
|
|
3747
|
-
icon: MEASURE_ICON.SHOPIFY,
|
|
3748
|
-
measure: MEASURE.ORDERS_NET_PRODUCT_MARGIN_NET_RATE,
|
|
3749
|
-
category: MEASURE_CATEGORY.ORDERS,
|
|
3750
|
-
subcategory: MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
|
|
3751
|
-
valueType: MeasureValueType.PERCENTAGE,
|
|
3752
|
-
decimalPlaces: 2,
|
|
3753
|
-
useCompactNotation: false,
|
|
3754
|
-
applicableContexts: [],
|
|
3755
|
-
hideFromUI: true,
|
|
3756
|
-
deprecated: true,
|
|
3757
|
-
shortTitle: 'NPM / Net %',
|
|
3758
|
-
tooltip: 'Net product margin as a share of net revenue. Shows the post-discount, post-refund product profit rate.',
|
|
3759
|
-
formulaDisplay: 'Net Product Margin ÷ Net Revenue × 100',
|
|
3760
|
-
formula: 'net_product_margin / net_revenue * 100',
|
|
3761
|
-
relatedMeasures: [MEASURE.ORDERS_NET_PRODUCT_MARGIN_GROSS_RATE, MEASURE.ORDERS_NET_PRODUCT_MARGIN, MEASURE.ORDERS_GROSS_PRODUCT_MARGIN_NET_RATE],
|
|
3762
|
-
},
|
|
3763
|
-
[MEASURE.ORDERS_NEW_CUSTOMER_NET_PRODUCT_MARGIN_NET_RATE]: {
|
|
3764
|
-
priority: 35,
|
|
3765
|
-
title: 'NC Net Product Margin / Net Rate',
|
|
3766
|
-
description: 'NC net product margin as percentage of net revenue.',
|
|
3767
|
-
sumPrefix: '',
|
|
3768
|
-
sumSuffix: '%',
|
|
3769
|
-
avgPrefix: '',
|
|
3770
|
-
avgSuffix: '%',
|
|
3771
|
-
icon: MEASURE_ICON.SHOPIFY,
|
|
3772
|
-
measure: MEASURE.ORDERS_NEW_CUSTOMER_NET_PRODUCT_MARGIN_NET_RATE,
|
|
3773
|
-
category: MEASURE_CATEGORY.ORDERS,
|
|
3774
|
-
subcategory: MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
|
|
3775
|
-
valueType: MeasureValueType.PERCENTAGE,
|
|
3776
|
-
decimalPlaces: 2,
|
|
3777
|
-
useCompactNotation: false,
|
|
3778
|
-
applicableContexts: [],
|
|
3779
|
-
hideFromUI: true,
|
|
3780
|
-
deprecated: true,
|
|
3781
|
-
shortTitle: 'NC NPM/Net %',
|
|
3782
|
-
tooltip: 'New customer net product margin as a share of their net revenue.',
|
|
3783
|
-
formulaDisplay: 'NC Net Product Margin ÷ NC Net Revenue × 100',
|
|
3784
|
-
formula: 'nc_net_product_margin / nc_net_revenue * 100',
|
|
3785
|
-
relatedMeasures: [MEASURE.ORDERS_NET_PRODUCT_MARGIN_NET_RATE, MEASURE.ORDERS_RETURNING_CUSTOMER_NET_PRODUCT_MARGIN_NET_RATE],
|
|
3786
|
-
},
|
|
3787
|
-
[MEASURE.ORDERS_RETURNING_CUSTOMER_NET_PRODUCT_MARGIN_NET_RATE]: {
|
|
3788
|
-
priority: 36,
|
|
3789
|
-
title: 'RC Net Product Margin / Net Rate',
|
|
3790
|
-
description: 'RC net product margin as percentage of net revenue.',
|
|
3791
|
-
sumPrefix: '',
|
|
3792
|
-
sumSuffix: '%',
|
|
3793
|
-
avgPrefix: '',
|
|
3794
|
-
avgSuffix: '%',
|
|
3795
|
-
icon: MEASURE_ICON.SHOPIFY,
|
|
3796
|
-
measure: MEASURE.ORDERS_RETURNING_CUSTOMER_NET_PRODUCT_MARGIN_NET_RATE,
|
|
3797
|
-
category: MEASURE_CATEGORY.ORDERS,
|
|
3798
|
-
subcategory: MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
|
|
3799
|
-
valueType: MeasureValueType.PERCENTAGE,
|
|
3800
|
-
decimalPlaces: 2,
|
|
3801
|
-
useCompactNotation: false,
|
|
3802
|
-
applicableContexts: [],
|
|
3803
|
-
hideFromUI: true,
|
|
3804
|
-
deprecated: true,
|
|
3805
|
-
shortTitle: 'RC NPM/Net %',
|
|
3806
|
-
tooltip: 'Returning customer net product margin as a share of their net revenue.',
|
|
3807
|
-
formulaDisplay: 'RC Net Product Margin ÷ RC Net Revenue × 100',
|
|
3808
|
-
formula: 'rc_net_product_margin / rc_net_revenue * 100',
|
|
3809
|
-
relatedMeasures: [MEASURE.ORDERS_NET_PRODUCT_MARGIN_NET_RATE, MEASURE.ORDERS_NEW_CUSTOMER_NET_PRODUCT_MARGIN_NET_RATE],
|
|
3810
|
-
},
|
|
3811
|
-
[MEASURE.ORDERS_NET_PRODUCT_MARGIN_PER_ORDER]: {
|
|
3812
|
-
priority: 37,
|
|
3813
|
-
title: 'Net Product Margin Per Order',
|
|
3814
|
-
description: 'Average net product margin per order.',
|
|
3815
|
-
sumPrefix: '$',
|
|
3816
|
-
sumSuffix: '',
|
|
3817
|
-
avgPrefix: '$',
|
|
3818
|
-
avgSuffix: '',
|
|
3819
|
-
icon: MEASURE_ICON.SHOPIFY,
|
|
3820
|
-
measure: MEASURE.ORDERS_NET_PRODUCT_MARGIN_PER_ORDER,
|
|
3821
|
-
category: MEASURE_CATEGORY.ORDERS,
|
|
3822
|
-
subcategory: MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
|
|
3823
|
-
valueType: MeasureValueType.CURRENCY,
|
|
3824
|
-
decimalPlaces: 2,
|
|
3825
|
-
useCompactNotation: false,
|
|
3826
|
-
applicableContexts: [],
|
|
3827
|
-
hideFromUI: true,
|
|
3828
|
-
deprecated: true,
|
|
3829
|
-
shortTitle: 'NPM/Order',
|
|
3830
|
-
tooltip: 'Average net product margin per order. Reflects per-transaction profitability after returns and adjustments.',
|
|
3831
|
-
formulaDisplay: 'Net Product Margin ÷ Order Count',
|
|
3832
|
-
formula: 'net_product_margin / order_count',
|
|
3833
|
-
relatedMeasures: [MEASURE.ORDERS_NET_PRODUCT_MARGIN, MEASURE.ORDERS_GROSS_PRODUCT_MARGIN_PER_ORDER, MEASURE.ORDERS_COUNT],
|
|
3834
|
-
},
|
|
3835
|
-
[MEASURE.ORDERS_NEW_CUSTOMER_NET_PRODUCT_MARGIN_PER_ORDER]: {
|
|
3836
|
-
priority: 38,
|
|
3837
|
-
title: 'NC Net Product Margin Per Order',
|
|
3838
|
-
description: 'Average net product margin per new customer order.',
|
|
3839
|
-
sumPrefix: '$',
|
|
3840
|
-
sumSuffix: '',
|
|
3841
|
-
avgPrefix: '$',
|
|
3842
|
-
avgSuffix: '',
|
|
3843
|
-
icon: MEASURE_ICON.SHOPIFY,
|
|
3844
|
-
measure: MEASURE.ORDERS_NEW_CUSTOMER_NET_PRODUCT_MARGIN_PER_ORDER,
|
|
3845
|
-
category: MEASURE_CATEGORY.ORDERS,
|
|
3846
|
-
subcategory: MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
|
|
3847
|
-
valueType: MeasureValueType.CURRENCY,
|
|
3848
|
-
decimalPlaces: 2,
|
|
3849
|
-
useCompactNotation: false,
|
|
3850
|
-
applicableContexts: [],
|
|
3851
|
-
hideFromUI: true,
|
|
3852
|
-
deprecated: true,
|
|
3853
|
-
shortTitle: 'NC NPM/Order',
|
|
3854
|
-
tooltip: 'Average net product margin per new customer order.',
|
|
3855
|
-
formulaDisplay: 'NC Net Product Margin ÷ NC Order Count',
|
|
3856
|
-
formula: 'nc_net_product_margin / nc_order_count',
|
|
3857
|
-
relatedMeasures: [MEASURE.ORDERS_NEW_CUSTOMER_NET_PRODUCT_MARGIN, MEASURE.ORDERS_NET_PRODUCT_MARGIN_PER_ORDER, MEASURE.ORDERS_NEW_CUSTOMER_COUNT],
|
|
3858
|
-
},
|
|
3859
|
-
[MEASURE.ORDERS_RETURNING_CUSTOMER_NET_PRODUCT_MARGIN_PER_ORDER]: {
|
|
3860
|
-
priority: 39,
|
|
3861
|
-
title: 'RC Net Product Margin Per Order',
|
|
3862
|
-
description: 'Average net product margin per returning customer order.',
|
|
3863
|
-
sumPrefix: '$',
|
|
3864
|
-
sumSuffix: '',
|
|
3865
|
-
avgPrefix: '$',
|
|
3866
|
-
avgSuffix: '',
|
|
3867
|
-
icon: MEASURE_ICON.SHOPIFY,
|
|
3868
|
-
measure: MEASURE.ORDERS_RETURNING_CUSTOMER_NET_PRODUCT_MARGIN_PER_ORDER,
|
|
3869
|
-
category: MEASURE_CATEGORY.ORDERS,
|
|
3870
|
-
subcategory: MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
|
|
3871
|
-
valueType: MeasureValueType.CURRENCY,
|
|
3872
|
-
decimalPlaces: 2,
|
|
3873
|
-
useCompactNotation: false,
|
|
3874
|
-
applicableContexts: [],
|
|
3875
|
-
hideFromUI: true,
|
|
3876
|
-
deprecated: true,
|
|
3877
|
-
shortTitle: 'RC NPM/Order',
|
|
3878
|
-
tooltip: 'Average net product margin per returning customer order.',
|
|
3879
|
-
formulaDisplay: 'RC Net Product Margin ÷ RC Order Count',
|
|
3880
|
-
formula: 'rc_net_product_margin / rc_order_count',
|
|
3881
|
-
relatedMeasures: [MEASURE.ORDERS_RETURNING_CUSTOMER_NET_PRODUCT_MARGIN, MEASURE.ORDERS_NET_PRODUCT_MARGIN_PER_ORDER, MEASURE.ORDERS_RETURNING_CUSTOMER_COUNT],
|
|
3882
|
-
},
|
|
3883
|
-
[MEASURE.ORDERS_GROSS_MARGIN_GROSS_RATE]: {
|
|
3884
|
-
priority: 100,
|
|
3885
|
-
title: 'Gross Margin / Gross Rate',
|
|
3886
|
-
description: 'DEPRECATED: Use CM1 instead. Gross margin as percentage of gross revenue.',
|
|
3887
|
-
sumPrefix: '',
|
|
3888
|
-
sumSuffix: '%',
|
|
3889
|
-
avgPrefix: '',
|
|
3890
|
-
avgSuffix: '%',
|
|
3891
|
-
icon: MEASURE_ICON.SHOPIFY,
|
|
3892
|
-
measure: MEASURE.ORDERS_GROSS_MARGIN_GROSS_RATE,
|
|
3893
|
-
category: MEASURE_CATEGORY.ORDERS,
|
|
3894
|
-
subcategory: MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
|
|
3895
|
-
valueType: MeasureValueType.PERCENTAGE,
|
|
3896
|
-
decimalPlaces: 2,
|
|
3897
|
-
useCompactNotation: false,
|
|
3898
|
-
applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
|
|
3899
|
-
shortTitle: 'GM / Gross %',
|
|
3900
|
-
tooltip: 'Gross margin (revenue minus COGS) as a percentage of gross revenue. The standard gross margin percentage metric.',
|
|
3901
|
-
formulaDisplay: 'Gross Margin ÷ Gross Revenue × 100',
|
|
3902
|
-
formula: 'gross_margin / gross_revenue * 100',
|
|
3903
|
-
relatedMeasures: [MEASURE.ORDERS_GROSS_MARGIN_NET_RATE, MEASURE.ORDERS_GROSS_MARGIN, MEASURE.ORDERS_NET_MARGIN_GROSS_RATE],
|
|
3904
|
-
deprecated: true,
|
|
3905
|
-
hideFromUI: true,
|
|
3906
|
-
},
|
|
3907
|
-
[MEASURE.ORDERS_NEW_CUSTOMER_GROSS_MARGIN_GROSS_RATE]: {
|
|
3908
|
-
priority: 100,
|
|
3909
|
-
title: 'NC Gross Margin / Gross Rate',
|
|
3910
|
-
description: 'DEPRECATED: Use CM1 instead. NC gross margin as percentage of gross revenue.',
|
|
3911
|
-
sumPrefix: '',
|
|
3912
|
-
sumSuffix: '%',
|
|
3913
|
-
avgPrefix: '',
|
|
3914
|
-
avgSuffix: '%',
|
|
3915
|
-
icon: MEASURE_ICON.SHOPIFY,
|
|
3916
|
-
measure: MEASURE.ORDERS_NEW_CUSTOMER_GROSS_MARGIN_GROSS_RATE,
|
|
3917
|
-
category: MEASURE_CATEGORY.ORDERS,
|
|
3918
|
-
subcategory: MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
|
|
3919
|
-
valueType: MeasureValueType.PERCENTAGE,
|
|
3920
|
-
decimalPlaces: 2,
|
|
3921
|
-
useCompactNotation: false,
|
|
3922
|
-
applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
|
|
3923
|
-
shortTitle: 'NC GM/Gross %',
|
|
3924
|
-
tooltip: 'New customer gross margin as a share of their gross revenue.',
|
|
3925
|
-
formulaDisplay: 'NC Gross Margin ÷ NC Gross Revenue × 100',
|
|
3926
|
-
formula: 'nc_gross_margin / nc_gross_revenue * 100',
|
|
3927
|
-
relatedMeasures: [MEASURE.ORDERS_GROSS_MARGIN_GROSS_RATE, MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_MARGIN_GROSS_RATE, MEASURE.ORDERS_NEW_CUSTOMER_GROSS_MARGIN_NET_RATE],
|
|
3928
|
-
deprecated: true,
|
|
3929
|
-
hideFromUI: true,
|
|
3930
|
-
},
|
|
3931
|
-
[MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_MARGIN_GROSS_RATE]: {
|
|
3932
|
-
priority: 100,
|
|
3933
|
-
title: 'RC Gross Margin / Gross Rate',
|
|
3934
|
-
description: 'DEPRECATED: Use CM1 instead. RC gross margin as percentage of gross revenue.',
|
|
3935
|
-
sumPrefix: '',
|
|
3936
|
-
sumSuffix: '%',
|
|
3937
|
-
avgPrefix: '',
|
|
3938
|
-
avgSuffix: '%',
|
|
3939
|
-
icon: MEASURE_ICON.SHOPIFY,
|
|
3940
|
-
measure: MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_MARGIN_GROSS_RATE,
|
|
3941
|
-
category: MEASURE_CATEGORY.ORDERS,
|
|
3942
|
-
subcategory: MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
|
|
3943
|
-
valueType: MeasureValueType.PERCENTAGE,
|
|
3944
|
-
decimalPlaces: 2,
|
|
3945
|
-
useCompactNotation: false,
|
|
3946
|
-
applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
|
|
3947
|
-
shortTitle: 'RC GM/Gross %',
|
|
3948
|
-
tooltip: 'Returning customer gross margin as a share of their gross revenue.',
|
|
3949
|
-
formulaDisplay: 'RC Gross Margin ÷ RC Gross Revenue × 100',
|
|
3950
|
-
formula: 'rc_gross_margin / rc_gross_revenue * 100',
|
|
3951
|
-
relatedMeasures: [MEASURE.ORDERS_GROSS_MARGIN_GROSS_RATE, MEASURE.ORDERS_NEW_CUSTOMER_GROSS_MARGIN_GROSS_RATE, MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_MARGIN_NET_RATE],
|
|
3952
|
-
deprecated: true,
|
|
3953
|
-
hideFromUI: true,
|
|
3954
|
-
},
|
|
3955
|
-
[MEASURE.ORDERS_GROSS_MARGIN_NET_RATE]: {
|
|
3956
|
-
priority: 100,
|
|
3957
|
-
title: 'Gross Margin / Net Rate',
|
|
3958
|
-
description: 'DEPRECATED: Use CM1 instead. Gross margin as percentage of net revenue.',
|
|
3959
|
-
sumPrefix: '',
|
|
3960
|
-
sumSuffix: '%',
|
|
3961
|
-
avgPrefix: '',
|
|
3962
|
-
avgSuffix: '%',
|
|
3963
|
-
icon: MEASURE_ICON.SHOPIFY,
|
|
3964
|
-
measure: MEASURE.ORDERS_GROSS_MARGIN_NET_RATE,
|
|
3965
|
-
category: MEASURE_CATEGORY.ORDERS,
|
|
3966
|
-
subcategory: MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
|
|
3967
|
-
valueType: MeasureValueType.PERCENTAGE,
|
|
3968
|
-
decimalPlaces: 2,
|
|
3969
|
-
useCompactNotation: false,
|
|
3970
|
-
applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
|
|
3971
|
-
shortTitle: 'GM / Net %',
|
|
3972
|
-
tooltip: 'Gross margin as a share of net revenue (after discounts and refunds). Typically higher than the gross rate due to the smaller denominator.',
|
|
3973
|
-
formulaDisplay: 'Gross Margin ÷ Net Revenue × 100',
|
|
3974
|
-
formula: 'gross_margin / net_revenue * 100',
|
|
3975
|
-
relatedMeasures: [MEASURE.ORDERS_GROSS_MARGIN_GROSS_RATE, MEASURE.ORDERS_GROSS_MARGIN, MEASURE.ORDERS_NET_MARGIN_NET_RATE],
|
|
3976
|
-
deprecated: true,
|
|
3977
|
-
hideFromUI: true,
|
|
3978
|
-
},
|
|
3979
|
-
[MEASURE.ORDERS_NEW_CUSTOMER_GROSS_MARGIN_NET_RATE]: {
|
|
3980
|
-
priority: 100,
|
|
3981
|
-
title: 'NC Gross Margin / Net Rate',
|
|
3982
|
-
description: 'DEPRECATED: Use CM1 instead. NC gross margin as percentage of net revenue.',
|
|
3983
|
-
sumPrefix: '',
|
|
3984
|
-
sumSuffix: '%',
|
|
3985
|
-
avgPrefix: '',
|
|
3986
|
-
avgSuffix: '%',
|
|
3987
|
-
icon: MEASURE_ICON.SHOPIFY,
|
|
3988
|
-
measure: MEASURE.ORDERS_NEW_CUSTOMER_GROSS_MARGIN_NET_RATE,
|
|
3989
|
-
category: MEASURE_CATEGORY.ORDERS,
|
|
3990
|
-
subcategory: MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
|
|
3991
|
-
valueType: MeasureValueType.PERCENTAGE,
|
|
3992
|
-
decimalPlaces: 2,
|
|
3993
|
-
useCompactNotation: false,
|
|
3994
|
-
applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
|
|
3995
|
-
shortTitle: 'NC GM/Net %',
|
|
3996
|
-
tooltip: 'New customer gross margin as a share of their net revenue.',
|
|
3997
|
-
formulaDisplay: 'NC Gross Margin ÷ NC Net Revenue × 100',
|
|
3998
|
-
formula: 'nc_gross_margin / nc_net_revenue * 100',
|
|
3999
|
-
relatedMeasures: [MEASURE.ORDERS_GROSS_MARGIN_NET_RATE, MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_MARGIN_NET_RATE, MEASURE.ORDERS_NEW_CUSTOMER_GROSS_MARGIN_GROSS_RATE],
|
|
4000
|
-
deprecated: true,
|
|
4001
|
-
hideFromUI: true,
|
|
4002
|
-
},
|
|
4003
|
-
[MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_MARGIN_NET_RATE]: {
|
|
4004
|
-
priority: 100,
|
|
4005
|
-
title: 'RC Gross Margin / Net Rate',
|
|
4006
|
-
description: 'DEPRECATED: Use CM1 instead. RC gross margin as percentage of net revenue.',
|
|
4007
|
-
sumPrefix: '',
|
|
4008
|
-
sumSuffix: '%',
|
|
4009
|
-
avgPrefix: '',
|
|
4010
|
-
avgSuffix: '%',
|
|
4011
|
-
icon: MEASURE_ICON.SHOPIFY,
|
|
4012
|
-
measure: MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_MARGIN_NET_RATE,
|
|
4013
|
-
category: MEASURE_CATEGORY.ORDERS,
|
|
4014
|
-
subcategory: MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
|
|
4015
|
-
valueType: MeasureValueType.PERCENTAGE,
|
|
4016
|
-
decimalPlaces: 2,
|
|
4017
|
-
useCompactNotation: false,
|
|
4018
|
-
applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
|
|
4019
|
-
shortTitle: 'RC GM/Net %',
|
|
4020
|
-
tooltip: 'Returning customer gross margin as a share of their net revenue.',
|
|
4021
|
-
formulaDisplay: 'RC Gross Margin ÷ RC Net Revenue × 100',
|
|
4022
|
-
formula: 'rc_gross_margin / rc_net_revenue * 100',
|
|
4023
|
-
relatedMeasures: [MEASURE.ORDERS_GROSS_MARGIN_NET_RATE, MEASURE.ORDERS_NEW_CUSTOMER_GROSS_MARGIN_NET_RATE, MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_MARGIN_GROSS_RATE],
|
|
4024
|
-
deprecated: true,
|
|
4025
|
-
hideFromUI: true,
|
|
4026
|
-
},
|
|
4027
|
-
[MEASURE.ORDERS_NET_MARGIN_GROSS_RATE]: {
|
|
4028
|
-
priority: 100,
|
|
4029
|
-
title: 'Net Margin / Gross Rate',
|
|
4030
|
-
description: 'DEPRECATED: Use CM1 instead. Net margin as percentage of gross revenue.',
|
|
4031
|
-
sumPrefix: '',
|
|
4032
|
-
sumSuffix: '%',
|
|
4033
|
-
avgPrefix: '',
|
|
4034
|
-
avgSuffix: '%',
|
|
4035
|
-
icon: MEASURE_ICON.SHOPIFY,
|
|
4036
|
-
measure: MEASURE.ORDERS_NET_MARGIN_GROSS_RATE,
|
|
4037
|
-
category: MEASURE_CATEGORY.ORDERS,
|
|
4038
|
-
subcategory: MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
|
|
4039
|
-
valueType: MeasureValueType.PERCENTAGE,
|
|
4040
|
-
decimalPlaces: 2,
|
|
4041
|
-
useCompactNotation: false,
|
|
4042
|
-
applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
|
|
4043
|
-
shortTitle: 'NM / Gross %',
|
|
4044
|
-
tooltip: 'Net margin (net revenue minus COGS) as a share of gross revenue. A conservative profitability rate that absorbs all revenue reductions.',
|
|
4045
|
-
formulaDisplay: 'Net Margin ÷ Gross Revenue × 100',
|
|
4046
|
-
formula: 'net_margin / gross_revenue * 100',
|
|
4047
|
-
relatedMeasures: [MEASURE.ORDERS_NET_MARGIN_NET_RATE, MEASURE.ORDERS_NET_MARGIN, MEASURE.ORDERS_GROSS_MARGIN_GROSS_RATE],
|
|
4048
|
-
deprecated: true,
|
|
4049
|
-
hideFromUI: true,
|
|
4050
|
-
},
|
|
4051
|
-
[MEASURE.ORDERS_NEW_CUSTOMER_NET_MARGIN_GROSS_RATE]: {
|
|
4052
|
-
priority: 100,
|
|
4053
|
-
title: 'NC Net Margin / Gross Rate',
|
|
4054
|
-
description: 'DEPRECATED: Use CM1 instead. NC net margin as percentage of gross revenue.',
|
|
4055
|
-
sumPrefix: '',
|
|
4056
|
-
sumSuffix: '%',
|
|
4057
|
-
avgPrefix: '',
|
|
4058
|
-
avgSuffix: '%',
|
|
4059
|
-
icon: MEASURE_ICON.SHOPIFY,
|
|
4060
|
-
measure: MEASURE.ORDERS_NEW_CUSTOMER_NET_MARGIN_GROSS_RATE,
|
|
4061
|
-
category: MEASURE_CATEGORY.ORDERS,
|
|
4062
|
-
subcategory: MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
|
|
4063
|
-
valueType: MeasureValueType.PERCENTAGE,
|
|
4064
|
-
decimalPlaces: 2,
|
|
4065
|
-
useCompactNotation: false,
|
|
4066
|
-
applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
|
|
4067
|
-
shortTitle: 'NC NM/Gross %',
|
|
4068
|
-
tooltip: 'New customer net margin as a share of their gross revenue.',
|
|
4069
|
-
formulaDisplay: 'NC Net Margin ÷ NC Gross Revenue × 100',
|
|
4070
|
-
formula: 'nc_net_margin / nc_gross_revenue * 100',
|
|
4071
|
-
relatedMeasures: [MEASURE.ORDERS_NET_MARGIN_GROSS_RATE, MEASURE.ORDERS_RETURNING_CUSTOMER_NET_MARGIN_GROSS_RATE, MEASURE.ORDERS_NEW_CUSTOMER_NET_MARGIN_NET_RATE],
|
|
4072
|
-
deprecated: true,
|
|
4073
|
-
hideFromUI: true,
|
|
4074
|
-
},
|
|
4075
|
-
[MEASURE.ORDERS_RETURNING_CUSTOMER_NET_MARGIN_GROSS_RATE]: {
|
|
4076
|
-
priority: 100,
|
|
4077
|
-
title: 'RC Net Margin / Gross Rate',
|
|
4078
|
-
description: 'DEPRECATED: Use CM1 instead. RC net margin as percentage of gross revenue.',
|
|
4079
|
-
sumPrefix: '',
|
|
4080
|
-
sumSuffix: '%',
|
|
4081
|
-
avgPrefix: '',
|
|
4082
|
-
avgSuffix: '%',
|
|
4083
|
-
icon: MEASURE_ICON.SHOPIFY,
|
|
4084
|
-
measure: MEASURE.ORDERS_RETURNING_CUSTOMER_NET_MARGIN_GROSS_RATE,
|
|
4085
|
-
category: MEASURE_CATEGORY.ORDERS,
|
|
4086
|
-
subcategory: MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
|
|
4087
|
-
valueType: MeasureValueType.PERCENTAGE,
|
|
4088
|
-
decimalPlaces: 2,
|
|
4089
|
-
useCompactNotation: false,
|
|
4090
|
-
applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
|
|
4091
|
-
shortTitle: 'RC NM/Gross %',
|
|
4092
|
-
tooltip: 'Returning customer net margin as a share of their gross revenue.',
|
|
4093
|
-
formulaDisplay: 'RC Net Margin ÷ RC Gross Revenue × 100',
|
|
4094
|
-
formula: 'rc_net_margin / rc_gross_revenue * 100',
|
|
4095
|
-
relatedMeasures: [MEASURE.ORDERS_NET_MARGIN_GROSS_RATE, MEASURE.ORDERS_NEW_CUSTOMER_NET_MARGIN_GROSS_RATE, MEASURE.ORDERS_RETURNING_CUSTOMER_NET_MARGIN_NET_RATE],
|
|
4096
|
-
deprecated: true,
|
|
4097
|
-
hideFromUI: true,
|
|
2350
|
+
tooltip: 'Returning customer gross profit as a share of their gross revenue.',
|
|
4098
2351
|
},
|
|
4099
|
-
[MEASURE.
|
|
4100
|
-
priority:
|
|
4101
|
-
title: '
|
|
4102
|
-
description: '
|
|
4103
|
-
sumPrefix: '',
|
|
4104
|
-
sumSuffix: '
|
|
4105
|
-
avgPrefix: '',
|
|
4106
|
-
avgSuffix: '
|
|
2352
|
+
[MEASURE.ORDERS_GROSS_PROFIT_PER_ORDER]: {
|
|
2353
|
+
priority: 21,
|
|
2354
|
+
title: 'Gross Profit Per Order',
|
|
2355
|
+
description: 'Average gross profit per order.',
|
|
2356
|
+
sumPrefix: '$',
|
|
2357
|
+
sumSuffix: '',
|
|
2358
|
+
avgPrefix: '$',
|
|
2359
|
+
avgSuffix: '',
|
|
4107
2360
|
icon: MEASURE_ICON.SHOPIFY,
|
|
4108
|
-
measure: MEASURE.
|
|
2361
|
+
measure: MEASURE.ORDERS_GROSS_PROFIT_PER_ORDER,
|
|
4109
2362
|
category: MEASURE_CATEGORY.ORDERS,
|
|
4110
|
-
subcategory: MEASURE_SUBCATEGORY.
|
|
4111
|
-
valueType: MeasureValueType.
|
|
2363
|
+
subcategory: MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
|
|
2364
|
+
valueType: MeasureValueType.CURRENCY,
|
|
4112
2365
|
decimalPlaces: 2,
|
|
4113
2366
|
useCompactNotation: false,
|
|
4114
|
-
applicableContexts:
|
|
4115
|
-
shortTitle: '
|
|
4116
|
-
tooltip: '
|
|
4117
|
-
formulaDisplay: '
|
|
4118
|
-
formula: '
|
|
4119
|
-
relatedMeasures: [MEASURE.ORDERS_NET_MARGIN_GROSS_RATE, MEASURE.ORDERS_NET_MARGIN, MEASURE.ORDERS_GROSS_MARGIN_NET_RATE],
|
|
4120
|
-
deprecated: true,
|
|
4121
|
-
hideFromUI: true,
|
|
2367
|
+
applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
|
|
2368
|
+
shortTitle: 'GP/Order',
|
|
2369
|
+
tooltip: 'Average gross profit per order.',
|
|
2370
|
+
formulaDisplay: 'Gross Profit ÷ Order Count',
|
|
2371
|
+
formula: 'gross_profit / order_count',
|
|
4122
2372
|
},
|
|
4123
|
-
[MEASURE.
|
|
4124
|
-
priority:
|
|
4125
|
-
title: 'NC
|
|
4126
|
-
description: '
|
|
4127
|
-
sumPrefix: '',
|
|
4128
|
-
sumSuffix: '
|
|
4129
|
-
avgPrefix: '',
|
|
4130
|
-
avgSuffix: '
|
|
2373
|
+
[MEASURE.ORDERS_NEW_CUSTOMER_GROSS_PROFIT_PER_ORDER]: {
|
|
2374
|
+
priority: 22,
|
|
2375
|
+
title: 'NC Gross Profit Per Order',
|
|
2376
|
+
description: 'Average gross profit per new customer order.',
|
|
2377
|
+
sumPrefix: '$',
|
|
2378
|
+
sumSuffix: '',
|
|
2379
|
+
avgPrefix: '$',
|
|
2380
|
+
avgSuffix: '',
|
|
4131
2381
|
icon: MEASURE_ICON.SHOPIFY,
|
|
4132
|
-
measure: MEASURE.
|
|
2382
|
+
measure: MEASURE.ORDERS_NEW_CUSTOMER_GROSS_PROFIT_PER_ORDER,
|
|
4133
2383
|
category: MEASURE_CATEGORY.ORDERS,
|
|
4134
|
-
subcategory: MEASURE_SUBCATEGORY.
|
|
4135
|
-
valueType: MeasureValueType.
|
|
2384
|
+
subcategory: MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
|
|
2385
|
+
valueType: MeasureValueType.CURRENCY,
|
|
4136
2386
|
decimalPlaces: 2,
|
|
4137
2387
|
useCompactNotation: false,
|
|
4138
|
-
applicableContexts:
|
|
4139
|
-
shortTitle: 'NC
|
|
4140
|
-
tooltip: '
|
|
4141
|
-
formulaDisplay: 'NC Net Margin ÷ NC Net Revenue × 100',
|
|
4142
|
-
formula: 'nc_net_margin / nc_net_revenue * 100',
|
|
4143
|
-
relatedMeasures: [MEASURE.ORDERS_NET_MARGIN_NET_RATE, MEASURE.ORDERS_RETURNING_CUSTOMER_NET_MARGIN_NET_RATE, MEASURE.ORDERS_NEW_CUSTOMER_NET_MARGIN_GROSS_RATE],
|
|
4144
|
-
deprecated: true,
|
|
4145
|
-
hideFromUI: true,
|
|
2388
|
+
applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
|
|
2389
|
+
shortTitle: 'NC GP/Order',
|
|
2390
|
+
tooltip: 'Average gross profit per new customer order.',
|
|
4146
2391
|
},
|
|
4147
|
-
[MEASURE.
|
|
4148
|
-
priority:
|
|
4149
|
-
title: 'RC
|
|
4150
|
-
description: '
|
|
4151
|
-
sumPrefix: '',
|
|
4152
|
-
sumSuffix: '
|
|
4153
|
-
avgPrefix: '',
|
|
4154
|
-
avgSuffix: '
|
|
2392
|
+
[MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_PROFIT_PER_ORDER]: {
|
|
2393
|
+
priority: 23,
|
|
2394
|
+
title: 'RC Gross Profit Per Order',
|
|
2395
|
+
description: 'Average gross profit per returning customer order.',
|
|
2396
|
+
sumPrefix: '$',
|
|
2397
|
+
sumSuffix: '',
|
|
2398
|
+
avgPrefix: '$',
|
|
2399
|
+
avgSuffix: '',
|
|
4155
2400
|
icon: MEASURE_ICON.SHOPIFY,
|
|
4156
|
-
measure: MEASURE.
|
|
2401
|
+
measure: MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_PROFIT_PER_ORDER,
|
|
4157
2402
|
category: MEASURE_CATEGORY.ORDERS,
|
|
4158
|
-
subcategory: MEASURE_SUBCATEGORY.
|
|
4159
|
-
valueType: MeasureValueType.
|
|
2403
|
+
subcategory: MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
|
|
2404
|
+
valueType: MeasureValueType.CURRENCY,
|
|
4160
2405
|
decimalPlaces: 2,
|
|
4161
2406
|
useCompactNotation: false,
|
|
4162
|
-
applicableContexts:
|
|
4163
|
-
shortTitle: 'RC
|
|
4164
|
-
tooltip: '
|
|
4165
|
-
formulaDisplay: 'RC Net Margin ÷ RC Net Revenue × 100',
|
|
4166
|
-
formula: 'rc_net_margin / rc_net_revenue * 100',
|
|
4167
|
-
relatedMeasures: [MEASURE.ORDERS_NET_MARGIN_NET_RATE, MEASURE.ORDERS_NEW_CUSTOMER_NET_MARGIN_NET_RATE, MEASURE.ORDERS_RETURNING_CUSTOMER_NET_MARGIN_GROSS_RATE],
|
|
4168
|
-
deprecated: true,
|
|
4169
|
-
hideFromUI: true,
|
|
2407
|
+
applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
|
|
2408
|
+
shortTitle: 'RC GP/Order',
|
|
2409
|
+
tooltip: 'Average gross profit per returning customer order.',
|
|
4170
2410
|
},
|
|
4171
2411
|
[MEASURE.ORDERS_COGS_GROSS_RATE]: {
|
|
4172
2412
|
priority: 31,
|
|
@@ -4188,7 +2428,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
4188
2428
|
tooltip: 'Cost of goods as a share of gross revenue. The complement of gross margin rate — COGS % + Gross Margin % = 100%.',
|
|
4189
2429
|
formulaDisplay: 'COGS ÷ Gross Revenue × 100',
|
|
4190
2430
|
formula: 'cogs / gross_revenue * 100',
|
|
4191
|
-
relatedMeasures: [MEASURE.ORDERS_COGS_NET_RATE, MEASURE.ORDERS_COGS, MEASURE.ORDERS_GROSS_MARGIN_GROSS_RATE],
|
|
4192
2431
|
},
|
|
4193
2432
|
[MEASURE.ORDERS_NEW_CUSTOMER_COGS_GROSS_RATE]: {
|
|
4194
2433
|
priority: 35,
|
|
@@ -4210,7 +2449,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
4210
2449
|
tooltip: 'New customer COGS as a share of their gross revenue.',
|
|
4211
2450
|
formulaDisplay: 'NC COGS ÷ NC Gross Revenue × 100',
|
|
4212
2451
|
formula: 'nc_cogs / nc_gross_revenue * 100',
|
|
4213
|
-
relatedMeasures: [MEASURE.ORDERS_COGS_GROSS_RATE, MEASURE.ORDERS_RETURNING_CUSTOMER_COGS_GROSS_RATE, MEASURE.ORDERS_NEW_CUSTOMER_COGS_NET_RATE],
|
|
4214
2452
|
},
|
|
4215
2453
|
[MEASURE.ORDERS_RETURNING_CUSTOMER_COGS_GROSS_RATE]: {
|
|
4216
2454
|
priority: 38,
|
|
@@ -4232,7 +2470,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
4232
2470
|
tooltip: 'Returning customer COGS as a share of their gross revenue.',
|
|
4233
2471
|
formulaDisplay: 'RC COGS ÷ RC Gross Revenue × 100',
|
|
4234
2472
|
formula: 'rc_cogs / rc_gross_revenue * 100',
|
|
4235
|
-
relatedMeasures: [MEASURE.ORDERS_COGS_GROSS_RATE, MEASURE.ORDERS_NEW_CUSTOMER_COGS_GROSS_RATE, MEASURE.ORDERS_RETURNING_CUSTOMER_COGS_NET_RATE],
|
|
4236
2473
|
},
|
|
4237
2474
|
[MEASURE.ORDERS_COGS_NET_RATE]: {
|
|
4238
2475
|
priority: 32,
|
|
@@ -4254,7 +2491,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
4254
2491
|
tooltip: 'COGS as a share of net revenue. Higher than gross rate because discounts and refunds reduce the denominator.',
|
|
4255
2492
|
formulaDisplay: 'COGS ÷ Net Revenue × 100',
|
|
4256
2493
|
formula: 'cogs / net_revenue * 100',
|
|
4257
|
-
relatedMeasures: [MEASURE.ORDERS_COGS_GROSS_RATE, MEASURE.ORDERS_COGS, MEASURE.ORDERS_GROSS_MARGIN_NET_RATE],
|
|
4258
2494
|
},
|
|
4259
2495
|
[MEASURE.ORDERS_NEW_CUSTOMER_COGS_NET_RATE]: {
|
|
4260
2496
|
priority: 36,
|
|
@@ -4276,7 +2512,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
4276
2512
|
tooltip: 'New customer COGS as a share of their net revenue.',
|
|
4277
2513
|
formulaDisplay: 'NC COGS ÷ NC Net Revenue × 100',
|
|
4278
2514
|
formula: 'nc_cogs / nc_net_revenue * 100',
|
|
4279
|
-
relatedMeasures: [MEASURE.ORDERS_COGS_NET_RATE, MEASURE.ORDERS_RETURNING_CUSTOMER_COGS_NET_RATE, MEASURE.ORDERS_NEW_CUSTOMER_COGS_GROSS_RATE],
|
|
4280
2515
|
},
|
|
4281
2516
|
[MEASURE.ORDERS_RETURNING_CUSTOMER_COGS_NET_RATE]: {
|
|
4282
2517
|
priority: 39,
|
|
@@ -4298,7 +2533,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
4298
2533
|
tooltip: 'Returning customer COGS as a share of their net revenue.',
|
|
4299
2534
|
formulaDisplay: 'RC COGS ÷ RC Net Revenue × 100',
|
|
4300
2535
|
formula: 'rc_cogs / rc_net_revenue * 100',
|
|
4301
|
-
relatedMeasures: [MEASURE.ORDERS_COGS_NET_RATE, MEASURE.ORDERS_NEW_CUSTOMER_COGS_NET_RATE, MEASURE.ORDERS_RETURNING_CUSTOMER_COGS_GROSS_RATE],
|
|
4302
2536
|
},
|
|
4303
2537
|
[MEASURE.ORDERS_LTV]: {
|
|
4304
2538
|
priority: 1,
|
|
@@ -4318,7 +2552,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
4318
2552
|
applicableContexts: LTV_COHORT_APPLICABLE_CONTEXTS,
|
|
4319
2553
|
shortTitle: 'LTV',
|
|
4320
2554
|
tooltip: 'The average total revenue generated per customer over their entire purchase history. Higher LTV justifies greater acquisition spend.',
|
|
4321
|
-
relatedMeasures: [MEASURE.ORDERS_LTV_90, MEASURE.ORDERS_LTV_180, MEASURE.ORDERS_LTV_365, MEASURE.ORDERS_AVG_ORDERS_PER_CUSTOMER],
|
|
4322
2555
|
},
|
|
4323
2556
|
[MEASURE.ORDERS_LTV_90]: {
|
|
4324
2557
|
priority: 2,
|
|
@@ -4337,7 +2570,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
4337
2570
|
useCompactNotation: true,
|
|
4338
2571
|
applicableContexts: LTV_COHORT_APPLICABLE_CONTEXTS,
|
|
4339
2572
|
tooltip: 'Average revenue per customer within 90 days of their first purchase. Useful for evaluating short-term payback on acquisition.',
|
|
4340
|
-
relatedMeasures: [MEASURE.ORDERS_LTV, MEASURE.ORDERS_LTV_180, MEASURE.ORDERS_LTV_365],
|
|
4341
2573
|
},
|
|
4342
2574
|
[MEASURE.ORDERS_LTV_180]: {
|
|
4343
2575
|
priority: 3,
|
|
@@ -4356,7 +2588,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
4356
2588
|
useCompactNotation: true,
|
|
4357
2589
|
applicableContexts: LTV_COHORT_APPLICABLE_CONTEXTS,
|
|
4358
2590
|
tooltip: 'Average revenue per customer within 180 days of their first purchase. Captures two purchase cycles for most repeat-buy categories.',
|
|
4359
|
-
relatedMeasures: [MEASURE.ORDERS_LTV, MEASURE.ORDERS_LTV_90, MEASURE.ORDERS_LTV_365],
|
|
4360
2591
|
},
|
|
4361
2592
|
[MEASURE.ORDERS_LTV_365]: {
|
|
4362
2593
|
priority: 4,
|
|
@@ -4375,7 +2606,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
4375
2606
|
useCompactNotation: true,
|
|
4376
2607
|
applicableContexts: LTV_COHORT_APPLICABLE_CONTEXTS,
|
|
4377
2608
|
tooltip: 'Average revenue per customer in the first full year after acquisition. A standard benchmark for paid acquisition payback periods.',
|
|
4378
|
-
relatedMeasures: [MEASURE.ORDERS_LTV, MEASURE.ORDERS_LTV_90, MEASURE.ORDERS_LTV_180],
|
|
4379
2609
|
},
|
|
4380
2610
|
[MEASURE.ORDERS_COHORT_GROSS_REVENUE]: {
|
|
4381
2611
|
priority: 33,
|
|
@@ -4395,7 +2625,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
4395
2625
|
applicableContexts: LTV_COHORT_APPLICABLE_CONTEXTS,
|
|
4396
2626
|
shortTitle: 'Cohort Gross Rev',
|
|
4397
2627
|
tooltip: 'Cumulative gross revenue generated by a customer cohort over time. Used for LTV cohort analysis across acquisition periods.',
|
|
4398
|
-
relatedMeasures: [MEASURE.ORDERS_COHORT_NET_REVENUE, MEASURE.ORDERS_COHORT_AOV, MEASURE.ORDERS_COHORT_CUSTOMERS],
|
|
4399
2628
|
},
|
|
4400
2629
|
[MEASURE.ORDERS_COHORT_NET_REVENUE]: {
|
|
4401
2630
|
priority: 32,
|
|
@@ -4415,7 +2644,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
4415
2644
|
applicableContexts: LTV_COHORT_APPLICABLE_CONTEXTS,
|
|
4416
2645
|
shortTitle: 'Cohort Net Rev',
|
|
4417
2646
|
tooltip: 'Cumulative net revenue (after discounts and refunds) from a customer cohort over time.',
|
|
4418
|
-
relatedMeasures: [MEASURE.ORDERS_COHORT_GROSS_REVENUE, MEASURE.ORDERS_COHORT_AOV, MEASURE.ORDERS_COHORT_CUSTOMERS],
|
|
4419
2647
|
},
|
|
4420
2648
|
[MEASURE.ORDERS_COHORT_CUSTOMERS]: {
|
|
4421
2649
|
priority: 41,
|
|
@@ -4435,7 +2663,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
4435
2663
|
applicableContexts: LTV_COHORT_APPLICABLE_CONTEXTS,
|
|
4436
2664
|
shortTitle: 'Cohort Cust.',
|
|
4437
2665
|
tooltip: 'The number of customers who made their first purchase in the cohort period. The denominator for all per-customer cohort metrics.',
|
|
4438
|
-
relatedMeasures: [MEASURE.ORDERS_COHORT_GROSS_REVENUE, MEASURE.ORDERS_COHORT_RETENTION_RATE, MEASURE.ORDERS_COHORT_AOV],
|
|
4439
2666
|
},
|
|
4440
2667
|
[MEASURE.ORDERS_COHORT_RETENTION_PERCENT]: {
|
|
4441
2668
|
priority: 43,
|
|
@@ -4457,32 +2684,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
4457
2684
|
tooltip: 'The percentage of customers in a cohort who made an additional purchase in a subsequent period. Higher retention drives LTV.',
|
|
4458
2685
|
formulaDisplay: 'Returning Cohort Customers ÷ Initial Cohort Customers × 100',
|
|
4459
2686
|
formula: 'returning_cohort_customers / initial_cohort_customers * 100',
|
|
4460
|
-
relatedMeasures: [MEASURE.ORDERS_COHORT_CUSTOMERS, MEASURE.ORDERS_COHORT_GROSS_REVENUE, MEASURE.ORDERS_LTV],
|
|
4461
|
-
aliases: [MEASURE.ORDERS_COHORT_RETENTION_RATE],
|
|
4462
|
-
},
|
|
4463
|
-
[MEASURE.ORDERS_COHORT_RETENTION_RATE]: {
|
|
4464
|
-
priority: 43,
|
|
4465
|
-
title: 'Cohort Retention Rate',
|
|
4466
|
-
description: 'Customer retention rate by cohort.',
|
|
4467
|
-
sumPrefix: '',
|
|
4468
|
-
sumSuffix: '%',
|
|
4469
|
-
avgPrefix: '',
|
|
4470
|
-
avgSuffix: '%',
|
|
4471
|
-
icon: MEASURE_ICON.SHOPIFY,
|
|
4472
|
-
measure: MEASURE.ORDERS_COHORT_RETENTION_RATE,
|
|
4473
|
-
category: MEASURE_CATEGORY.ORDERS,
|
|
4474
|
-
subcategory: MEASURE_SUBCATEGORY.ORDERS_LTV,
|
|
4475
|
-
valueType: MeasureValueType.PERCENTAGE,
|
|
4476
|
-
decimalPlaces: 2,
|
|
4477
|
-
useCompactNotation: false,
|
|
4478
|
-
applicableContexts: LTV_COHORT_APPLICABLE_CONTEXTS,
|
|
4479
|
-
shortTitle: 'Cohort Retention',
|
|
4480
|
-
tooltip: 'The percentage of customers in a cohort who made an additional purchase in a subsequent period. Higher retention drives LTV.',
|
|
4481
|
-
formulaDisplay: 'Returning Cohort Customers ÷ Initial Cohort Customers × 100',
|
|
4482
|
-
formula: 'returning_cohort_customers / initial_cohort_customers * 100',
|
|
4483
|
-
relatedMeasures: [MEASURE.ORDERS_COHORT_CUSTOMERS, MEASURE.ORDERS_COHORT_GROSS_REVENUE, MEASURE.ORDERS_LTV],
|
|
4484
|
-
deprecated: true,
|
|
4485
|
-
hideFromUI: true,
|
|
4486
2687
|
},
|
|
4487
2688
|
[MEASURE.ORDERS_COHORT_AOV]: {
|
|
4488
2689
|
priority: 42,
|
|
@@ -4503,7 +2704,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
4503
2704
|
tooltip: 'Average order value for orders placed by customers in the cohort. Tracks whether AOV changes as a cohort matures.',
|
|
4504
2705
|
formulaDisplay: 'Cohort Revenue ÷ Cohort Order Count',
|
|
4505
2706
|
formula: 'cohort_revenue / cohort_order_count',
|
|
4506
|
-
relatedMeasures: [MEASURE.ORDERS_COHORT_GROSS_REVENUE, MEASURE.ORDERS_COHORT_CUSTOMERS, MEASURE.ORDERS_NET_AOV],
|
|
4507
2707
|
},
|
|
4508
2708
|
[MEASURE.ORDERS_TOP_PRODUCTS]: {
|
|
4509
2709
|
priority: 9,
|
|
@@ -4522,7 +2722,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
4522
2722
|
useCompactNotation: false,
|
|
4523
2723
|
applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
|
|
4524
2724
|
tooltip: 'A ranking of products ordered by revenue contribution. Identifies the highest-impact products for merchandising and ad targeting.',
|
|
4525
|
-
relatedMeasures: [MEASURE.ORDERS_UNITS, MEASURE.ORDERS_GROSS_REVENUE, MEASURE.ORDERS_COUNT],
|
|
4526
2725
|
},
|
|
4527
2726
|
[MEASURE.ORDERS_CPA]: {
|
|
4528
2727
|
priority: 2,
|
|
@@ -4544,7 +2743,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
4544
2743
|
tooltip: 'How much you spend on average to acquire each order. Lower is better.',
|
|
4545
2744
|
formulaDisplay: 'Total Ad Spend ÷ Orders',
|
|
4546
2745
|
formula: 'spend / orders',
|
|
4547
|
-
relatedMeasures: [MEASURE.ORDERS_NEW_CUSTOMER_CPA, MEASURE.ORDERS_TOTAL_ROAS, MEASURE.CHANNEL_SPEND],
|
|
4548
2746
|
},
|
|
4549
2747
|
[MEASURE.ORDERS_NEW_CUSTOMER_CPA]: {
|
|
4550
2748
|
priority: 52,
|
|
@@ -4566,7 +2764,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
4566
2764
|
tooltip: 'How much you spend to acquire each first-time customer order. Critical for understanding customer acquisition efficiency.',
|
|
4567
2765
|
formulaDisplay: 'Total Ad Spend ÷ New Customer Orders',
|
|
4568
2766
|
formula: 'spend / new_customer_orders',
|
|
4569
|
-
relatedMeasures: [MEASURE.ORDERS_CPA, MEASURE.ORDERS_NEW_CUSTOMER_TOTAL_ROAS],
|
|
4570
2767
|
},
|
|
4571
2768
|
[MEASURE.ORDERS_TOTAL_ROAS]: {
|
|
4572
2769
|
priority: 1,
|
|
@@ -4588,7 +2785,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
4588
2785
|
tooltip: 'How much revenue you earn for every dollar spent on advertising. A 3x ROAS means $3 revenue per $1 spent.',
|
|
4589
2786
|
formulaDisplay: 'Total Order Revenue ÷ Total Ad Spend',
|
|
4590
2787
|
formula: 'total_revenue / spend',
|
|
4591
|
-
relatedMeasures: [MEASURE.ORDERS_GROSS_ROAS, MEASURE.ORDERS_NET_ROAS, MEASURE.ORDERS_CPA],
|
|
4592
2788
|
},
|
|
4593
2789
|
[MEASURE.ORDERS_GROSS_ROAS]: {
|
|
4594
2790
|
priority: 3,
|
|
@@ -4610,7 +2806,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
4610
2806
|
tooltip: 'Return on ad spend using gross sales (before discounts and refunds are applied).',
|
|
4611
2807
|
formulaDisplay: 'Gross Order Sales ÷ Total Ad Spend',
|
|
4612
2808
|
formula: 'gross_sales / spend',
|
|
4613
|
-
relatedMeasures: [MEASURE.ORDERS_TOTAL_ROAS, MEASURE.ORDERS_NET_ROAS],
|
|
4614
2809
|
},
|
|
4615
2810
|
[MEASURE.ORDERS_NET_ROAS]: {
|
|
4616
2811
|
priority: 4,
|
|
@@ -4632,7 +2827,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
4632
2827
|
tooltip: 'Return on ad spend using net sales (after discounts and refunds). Most accurate for true profitability.',
|
|
4633
2828
|
formulaDisplay: 'Net Order Sales ÷ Total Ad Spend',
|
|
4634
2829
|
formula: 'net_sales / spend',
|
|
4635
|
-
relatedMeasures: [MEASURE.ORDERS_TOTAL_ROAS, MEASURE.ORDERS_GROSS_ROAS],
|
|
4636
2830
|
},
|
|
4637
2831
|
[MEASURE.ORDERS_NEW_CUSTOMER_TOTAL_ROAS]: {
|
|
4638
2832
|
priority: 11,
|
|
@@ -4654,7 +2848,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
4654
2848
|
tooltip: 'Revenue from new customer orders per dollar spent on advertising. Key metric for customer acquisition efficiency.',
|
|
4655
2849
|
formulaDisplay: 'New Customer Order Revenue ÷ Ad Spend',
|
|
4656
2850
|
formula: 'nc_revenue / spend',
|
|
4657
|
-
relatedMeasures: [MEASURE.ORDERS_TOTAL_ROAS, MEASURE.ORDERS_NEW_CUSTOMER_CPA, MEASURE.ORDERS_NEW_CUSTOMER_GROSS_ROAS, MEASURE.ORDERS_NEW_CUSTOMER_NET_ROAS],
|
|
4658
2851
|
},
|
|
4659
2852
|
[MEASURE.ORDERS_NEW_CUSTOMER_GROSS_ROAS]: {
|
|
4660
2853
|
priority: 12,
|
|
@@ -4676,7 +2869,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
4676
2869
|
tooltip: 'Gross sales from new customer orders per dollar spent on advertising.',
|
|
4677
2870
|
formulaDisplay: 'NC Gross Order Sales ÷ Ad Spend',
|
|
4678
2871
|
formula: 'nc_gross_sales / spend',
|
|
4679
|
-
relatedMeasures: [MEASURE.ORDERS_NEW_CUSTOMER_TOTAL_ROAS, MEASURE.ORDERS_NEW_CUSTOMER_NET_ROAS, MEASURE.ORDERS_GROSS_ROAS],
|
|
4680
2872
|
},
|
|
4681
2873
|
[MEASURE.ORDERS_NEW_CUSTOMER_NET_ROAS]: {
|
|
4682
2874
|
priority: 13,
|
|
@@ -4698,7 +2890,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
4698
2890
|
tooltip: 'Net sales from new customer orders per dollar spent on advertising. Most accurate for true acquisition profitability.',
|
|
4699
2891
|
formulaDisplay: 'NC Net Order Sales ÷ Ad Spend',
|
|
4700
2892
|
formula: 'nc_net_sales / spend',
|
|
4701
|
-
relatedMeasures: [MEASURE.ORDERS_NEW_CUSTOMER_TOTAL_ROAS, MEASURE.ORDERS_NEW_CUSTOMER_GROSS_ROAS, MEASURE.ORDERS_NET_ROAS],
|
|
4702
2893
|
},
|
|
4703
2894
|
[MEASURE.ORDERS_RETURNING_CUSTOMER_CPA]: {
|
|
4704
2895
|
priority: 53,
|
|
@@ -4720,7 +2911,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
4720
2911
|
tooltip: 'How much you spend to acquire each repeat customer order. Useful for measuring retention and remarketing campaign efficiency.',
|
|
4721
2912
|
formulaDisplay: 'Total Ad Spend ÷ Returning Customer Orders',
|
|
4722
2913
|
formula: 'spend / returning_customer_orders',
|
|
4723
|
-
relatedMeasures: [MEASURE.ORDERS_CPA, MEASURE.ORDERS_NEW_CUSTOMER_CPA, MEASURE.ORDERS_RETURNING_CUSTOMER_TOTAL_ROAS],
|
|
4724
2914
|
},
|
|
4725
2915
|
[MEASURE.ORDERS_RETURNING_CUSTOMER_TOTAL_ROAS]: {
|
|
4726
2916
|
priority: 21,
|
|
@@ -4742,7 +2932,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
4742
2932
|
tooltip: 'Revenue from returning customer orders per dollar spent on advertising. Key metric for retention efficiency.',
|
|
4743
2933
|
formulaDisplay: 'Returning Customer Order Revenue ÷ Ad Spend',
|
|
4744
2934
|
formula: 'rc_revenue / spend',
|
|
4745
|
-
relatedMeasures: [MEASURE.ORDERS_TOTAL_ROAS, MEASURE.ORDERS_RETURNING_CUSTOMER_CPA, MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_ROAS, MEASURE.ORDERS_RETURNING_CUSTOMER_NET_ROAS],
|
|
4746
2935
|
},
|
|
4747
2936
|
[MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_ROAS]: {
|
|
4748
2937
|
priority: 22,
|
|
@@ -4764,7 +2953,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
4764
2953
|
tooltip: 'Gross sales from returning customer orders per dollar spent on advertising.',
|
|
4765
2954
|
formulaDisplay: 'RC Gross Order Sales ÷ Ad Spend',
|
|
4766
2955
|
formula: 'rc_gross_sales / spend',
|
|
4767
|
-
relatedMeasures: [MEASURE.ORDERS_RETURNING_CUSTOMER_TOTAL_ROAS, MEASURE.ORDERS_RETURNING_CUSTOMER_NET_ROAS, MEASURE.ORDERS_GROSS_ROAS],
|
|
4768
2956
|
},
|
|
4769
2957
|
[MEASURE.ORDERS_RETURNING_CUSTOMER_NET_ROAS]: {
|
|
4770
2958
|
priority: 23,
|
|
@@ -4786,7 +2974,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
4786
2974
|
tooltip: 'Net sales from returning customer orders per dollar spent on advertising. Most accurate for true retention profitability.',
|
|
4787
2975
|
formulaDisplay: 'RC Net Order Sales ÷ Ad Spend',
|
|
4788
2976
|
formula: 'rc_net_sales / spend',
|
|
4789
|
-
relatedMeasures: [MEASURE.ORDERS_RETURNING_CUSTOMER_TOTAL_ROAS, MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_ROAS, MEASURE.ORDERS_NET_ROAS],
|
|
4790
2977
|
},
|
|
4791
2978
|
[MEASURE.ORDERS_CM1_ROAS]: {
|
|
4792
2979
|
priority: 51,
|
|
@@ -4808,7 +2995,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
4808
2995
|
tooltip: 'How much gross margin (CM1) you earn for every dollar spent on advertising.',
|
|
4809
2996
|
formulaDisplay: 'CM1 ÷ Total Ad Spend',
|
|
4810
2997
|
formula: 'cm1 / spend',
|
|
4811
|
-
relatedMeasures: [MEASURE.ORDERS_CM2_ROAS, MEASURE.ORDERS_CM3_ROAS, MEASURE.ORDERS_TOTAL_ROAS],
|
|
4812
2998
|
},
|
|
4813
2999
|
[MEASURE.ORDERS_CM2_ROAS]: {
|
|
4814
3000
|
priority: 52,
|
|
@@ -4830,7 +3016,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
4830
3016
|
tooltip: 'How much contribution margin after marketing (CM2) you earn for every dollar spent on advertising.',
|
|
4831
3017
|
formulaDisplay: 'CM2 ÷ Total Ad Spend',
|
|
4832
3018
|
formula: 'cm2 / spend',
|
|
4833
|
-
relatedMeasures: [MEASURE.ORDERS_CM1_ROAS, MEASURE.ORDERS_CM3_ROAS, MEASURE.ORDERS_TOTAL_ROAS],
|
|
4834
3019
|
},
|
|
4835
3020
|
[MEASURE.ORDERS_CM3_ROAS]: {
|
|
4836
3021
|
priority: 53,
|
|
@@ -4852,7 +3037,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
4852
3037
|
tooltip: 'How much contribution margin after all costs (CM3) you earn for every dollar spent on advertising.',
|
|
4853
3038
|
formulaDisplay: 'CM3 ÷ Total Ad Spend',
|
|
4854
3039
|
formula: 'cm3 / spend',
|
|
4855
|
-
relatedMeasures: [MEASURE.ORDERS_CM1_ROAS, MEASURE.ORDERS_CM2_ROAS, MEASURE.ORDERS_TOTAL_ROAS],
|
|
4856
3040
|
},
|
|
4857
3041
|
[MEASURE.ORDERS_NEW_CUSTOMER_CM1_ROAS]: {
|
|
4858
3042
|
priority: 54,
|
|
@@ -4874,7 +3058,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
4874
3058
|
tooltip: 'New customer gross margin (CM1) per dollar spent on advertising.',
|
|
4875
3059
|
formulaDisplay: 'NC CM1 ÷ Ad Spend',
|
|
4876
3060
|
formula: 'nc_cm1 / spend',
|
|
4877
|
-
relatedMeasures: [MEASURE.ORDERS_CM1_ROAS, MEASURE.ORDERS_NEW_CUSTOMER_CM2_ROAS, MEASURE.ORDERS_NEW_CUSTOMER_CM3_ROAS],
|
|
4878
3061
|
},
|
|
4879
3062
|
[MEASURE.ORDERS_NEW_CUSTOMER_CM2_ROAS]: {
|
|
4880
3063
|
priority: 55,
|
|
@@ -4896,7 +3079,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
4896
3079
|
tooltip: 'New customer contribution margin after marketing (CM2) per dollar spent on advertising.',
|
|
4897
3080
|
formulaDisplay: 'NC CM2 ÷ Ad Spend',
|
|
4898
3081
|
formula: 'nc_cm2 / spend',
|
|
4899
|
-
relatedMeasures: [MEASURE.ORDERS_CM2_ROAS, MEASURE.ORDERS_NEW_CUSTOMER_CM1_ROAS, MEASURE.ORDERS_NEW_CUSTOMER_CM3_ROAS],
|
|
4900
3082
|
},
|
|
4901
3083
|
[MEASURE.ORDERS_NEW_CUSTOMER_CM3_ROAS]: {
|
|
4902
3084
|
priority: 56,
|
|
@@ -4918,7 +3100,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
4918
3100
|
tooltip: 'New customer contribution margin after all costs (CM3) per dollar spent on advertising.',
|
|
4919
3101
|
formulaDisplay: 'NC CM3 ÷ Ad Spend',
|
|
4920
3102
|
formula: 'nc_cm3 / spend',
|
|
4921
|
-
relatedMeasures: [MEASURE.ORDERS_CM3_ROAS, MEASURE.ORDERS_NEW_CUSTOMER_CM1_ROAS, MEASURE.ORDERS_NEW_CUSTOMER_CM2_ROAS],
|
|
4922
3103
|
},
|
|
4923
3104
|
[MEASURE.ORDERS_RETURNING_CUSTOMER_CM1_ROAS]: {
|
|
4924
3105
|
priority: 57,
|
|
@@ -4940,7 +3121,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
4940
3121
|
tooltip: 'Returning customer gross margin (CM1) per dollar spent on advertising.',
|
|
4941
3122
|
formulaDisplay: 'RC CM1 ÷ Ad Spend',
|
|
4942
3123
|
formula: 'rc_cm1 / spend',
|
|
4943
|
-
relatedMeasures: [MEASURE.ORDERS_CM1_ROAS, MEASURE.ORDERS_RETURNING_CUSTOMER_CM2_ROAS, MEASURE.ORDERS_RETURNING_CUSTOMER_CM3_ROAS],
|
|
4944
3124
|
},
|
|
4945
3125
|
[MEASURE.ORDERS_RETURNING_CUSTOMER_CM2_ROAS]: {
|
|
4946
3126
|
priority: 58,
|
|
@@ -4962,7 +3142,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
4962
3142
|
tooltip: 'Returning customer contribution margin after marketing (CM2) per dollar spent on advertising.',
|
|
4963
3143
|
formulaDisplay: 'RC CM2 ÷ Ad Spend',
|
|
4964
3144
|
formula: 'rc_cm2 / spend',
|
|
4965
|
-
relatedMeasures: [MEASURE.ORDERS_CM2_ROAS, MEASURE.ORDERS_RETURNING_CUSTOMER_CM1_ROAS, MEASURE.ORDERS_RETURNING_CUSTOMER_CM3_ROAS],
|
|
4966
3145
|
},
|
|
4967
3146
|
[MEASURE.ORDERS_RETURNING_CUSTOMER_CM3_ROAS]: {
|
|
4968
3147
|
priority: 59,
|
|
@@ -4984,7 +3163,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
4984
3163
|
tooltip: 'Returning customer contribution margin after all costs (CM3) per dollar spent on advertising.',
|
|
4985
3164
|
formulaDisplay: 'RC CM3 ÷ Ad Spend',
|
|
4986
3165
|
formula: 'rc_cm3 / spend',
|
|
4987
|
-
relatedMeasures: [MEASURE.ORDERS_CM3_ROAS, MEASURE.ORDERS_RETURNING_CUSTOMER_CM1_ROAS, MEASURE.ORDERS_RETURNING_CUSTOMER_CM2_ROAS],
|
|
4988
3166
|
},
|
|
4989
3167
|
[MEASURE.ORDERS_TOTAL_MER]: {
|
|
4990
3168
|
priority: 31,
|
|
@@ -5006,7 +3184,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
5006
3184
|
tooltip: 'What percentage of your order revenue is spent on advertising. Lower is better—it means more revenue per ad dollar.',
|
|
5007
3185
|
formulaDisplay: '(Total Ad Spend ÷ Total Order Revenue) × 100',
|
|
5008
3186
|
formula: '(spend / total_revenue) * 100',
|
|
5009
|
-
relatedMeasures: [MEASURE.ORDERS_GROSS_MER, MEASURE.ORDERS_NET_MER, MEASURE.ORDERS_TOTAL_ROAS],
|
|
5010
3187
|
},
|
|
5011
3188
|
[MEASURE.ORDERS_GROSS_MER]: {
|
|
5012
3189
|
priority: 32,
|
|
@@ -5028,8 +3205,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
5028
3205
|
tooltip: 'What percentage of gross order sales (before discounts and refunds) is spent on advertising.',
|
|
5029
3206
|
formulaDisplay: '(Total Ad Spend ÷ Gross Order Sales) × 100',
|
|
5030
3207
|
formula: '(spend / gross_sales) * 100',
|
|
5031
|
-
relatedMeasures: [MEASURE.ORDERS_TOTAL_MER, MEASURE.ORDERS_NET_MER, MEASURE.ORDERS_GROSS_ROAS],
|
|
5032
|
-
aliases: [MEASURE.ORDERS_SPEND_GROSS_PERCENT],
|
|
5033
3208
|
},
|
|
5034
3209
|
[MEASURE.ORDERS_NET_MER]: {
|
|
5035
3210
|
priority: 33,
|
|
@@ -5051,8 +3226,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
5051
3226
|
tooltip: 'What percentage of net order sales (after discounts and refunds) is spent on advertising.',
|
|
5052
3227
|
formulaDisplay: '(Total Ad Spend ÷ Net Order Sales) × 100',
|
|
5053
3228
|
formula: '(spend / net_sales) * 100',
|
|
5054
|
-
relatedMeasures: [MEASURE.ORDERS_TOTAL_MER, MEASURE.ORDERS_GROSS_MER, MEASURE.ORDERS_NET_ROAS],
|
|
5055
|
-
aliases: [MEASURE.ORDERS_SPEND_NET_PERCENT],
|
|
5056
3229
|
},
|
|
5057
3230
|
[MEASURE.ORDERS_NEW_CUSTOMER_TOTAL_MER]: {
|
|
5058
3231
|
priority: 36,
|
|
@@ -5074,7 +3247,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
5074
3247
|
tooltip: 'What percentage of new customer order revenue is spent on advertising. Lower is better.',
|
|
5075
3248
|
formulaDisplay: '(Ad Spend ÷ NC Order Revenue) × 100',
|
|
5076
3249
|
formula: '(spend / nc_revenue) * 100',
|
|
5077
|
-
relatedMeasures: [MEASURE.ORDERS_TOTAL_MER, MEASURE.ORDERS_NEW_CUSTOMER_TOTAL_ROAS, MEASURE.ORDERS_NEW_CUSTOMER_GROSS_MER, MEASURE.ORDERS_NEW_CUSTOMER_NET_MER],
|
|
5078
3250
|
},
|
|
5079
3251
|
[MEASURE.ORDERS_NEW_CUSTOMER_GROSS_MER]: {
|
|
5080
3252
|
priority: 37,
|
|
@@ -5096,7 +3268,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
5096
3268
|
tooltip: 'What percentage of new customer gross order sales is spent on advertising.',
|
|
5097
3269
|
formulaDisplay: '(Ad Spend ÷ NC Gross Order Sales) × 100',
|
|
5098
3270
|
formula: '(spend / nc_gross_sales) * 100',
|
|
5099
|
-
relatedMeasures: [MEASURE.ORDERS_NEW_CUSTOMER_TOTAL_MER, MEASURE.ORDERS_NEW_CUSTOMER_NET_MER, MEASURE.ORDERS_GROSS_MER],
|
|
5100
3271
|
},
|
|
5101
3272
|
[MEASURE.ORDERS_NEW_CUSTOMER_NET_MER]: {
|
|
5102
3273
|
priority: 38,
|
|
@@ -5118,7 +3289,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
5118
3289
|
tooltip: 'What percentage of new customer net order sales is spent on advertising.',
|
|
5119
3290
|
formulaDisplay: '(Ad Spend ÷ NC Net Order Sales) × 100',
|
|
5120
3291
|
formula: '(spend / nc_net_sales) * 100',
|
|
5121
|
-
relatedMeasures: [MEASURE.ORDERS_NEW_CUSTOMER_TOTAL_MER, MEASURE.ORDERS_NEW_CUSTOMER_GROSS_MER, MEASURE.ORDERS_NET_MER],
|
|
5122
3292
|
},
|
|
5123
3293
|
[MEASURE.ORDERS_RETURNING_CUSTOMER_TOTAL_MER]: {
|
|
5124
3294
|
priority: 41,
|
|
@@ -5140,7 +3310,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
5140
3310
|
tooltip: 'What percentage of returning customer order revenue is spent on advertising. Lower is better.',
|
|
5141
3311
|
formulaDisplay: '(Ad Spend ÷ RC Order Revenue) × 100',
|
|
5142
3312
|
formula: '(spend / rc_revenue) * 100',
|
|
5143
|
-
relatedMeasures: [MEASURE.ORDERS_TOTAL_MER, MEASURE.ORDERS_RETURNING_CUSTOMER_TOTAL_ROAS, MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_MER, MEASURE.ORDERS_RETURNING_CUSTOMER_NET_MER],
|
|
5144
3313
|
},
|
|
5145
3314
|
[MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_MER]: {
|
|
5146
3315
|
priority: 42,
|
|
@@ -5162,7 +3331,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
5162
3331
|
tooltip: 'What percentage of returning customer gross order sales is spent on advertising.',
|
|
5163
3332
|
formulaDisplay: '(Ad Spend ÷ RC Gross Order Sales) × 100',
|
|
5164
3333
|
formula: '(spend / rc_gross_sales) * 100',
|
|
5165
|
-
relatedMeasures: [MEASURE.ORDERS_RETURNING_CUSTOMER_TOTAL_MER, MEASURE.ORDERS_RETURNING_CUSTOMER_NET_MER, MEASURE.ORDERS_GROSS_MER],
|
|
5166
3334
|
},
|
|
5167
3335
|
[MEASURE.ORDERS_RETURNING_CUSTOMER_NET_MER]: {
|
|
5168
3336
|
priority: 43,
|
|
@@ -5184,7 +3352,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
5184
3352
|
tooltip: 'What percentage of returning customer net order sales is spent on advertising.',
|
|
5185
3353
|
formulaDisplay: '(Ad Spend ÷ RC Net Order Sales) × 100',
|
|
5186
3354
|
formula: '(spend / rc_net_sales) * 100',
|
|
5187
|
-
relatedMeasures: [MEASURE.ORDERS_RETURNING_CUSTOMER_TOTAL_MER, MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_MER, MEASURE.ORDERS_NET_MER],
|
|
5188
3355
|
},
|
|
5189
3356
|
[MEASURE.ORDERS_CM1_MER]: {
|
|
5190
3357
|
priority: 61,
|
|
@@ -5206,7 +3373,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
5206
3373
|
tooltip: 'What percentage of your gross margin (CM1) is spent on advertising. Lower is better.',
|
|
5207
3374
|
formulaDisplay: '(Total Ad Spend ÷ CM1) × 100',
|
|
5208
3375
|
formula: '(spend / cm1) * 100',
|
|
5209
|
-
relatedMeasures: [MEASURE.ORDERS_CM2_MER, MEASURE.ORDERS_CM3_MER, MEASURE.ORDERS_TOTAL_MER],
|
|
5210
3376
|
},
|
|
5211
3377
|
[MEASURE.ORDERS_CM2_MER]: {
|
|
5212
3378
|
priority: 62,
|
|
@@ -5228,7 +3394,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
5228
3394
|
tooltip: 'What percentage of your contribution margin after marketing (CM2) is spent on advertising.',
|
|
5229
3395
|
formulaDisplay: '(Total Ad Spend ÷ CM2) × 100',
|
|
5230
3396
|
formula: '(spend / cm2) * 100',
|
|
5231
|
-
relatedMeasures: [MEASURE.ORDERS_CM1_MER, MEASURE.ORDERS_CM3_MER, MEASURE.ORDERS_TOTAL_MER],
|
|
5232
3397
|
},
|
|
5233
3398
|
[MEASURE.ORDERS_CM3_MER]: {
|
|
5234
3399
|
priority: 63,
|
|
@@ -5250,7 +3415,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
5250
3415
|
tooltip: 'What percentage of your contribution margin after all costs (CM3) is spent on advertising.',
|
|
5251
3416
|
formulaDisplay: '(Total Ad Spend ÷ CM3) × 100',
|
|
5252
3417
|
formula: '(spend / cm3) * 100',
|
|
5253
|
-
relatedMeasures: [MEASURE.ORDERS_CM1_MER, MEASURE.ORDERS_CM2_MER, MEASURE.ORDERS_TOTAL_MER],
|
|
5254
3418
|
},
|
|
5255
3419
|
[MEASURE.ORDERS_NEW_CUSTOMER_CM1_MER]: {
|
|
5256
3420
|
priority: 64,
|
|
@@ -5272,7 +3436,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
5272
3436
|
tooltip: 'What percentage of new customer gross margin (CM1) is spent on advertising.',
|
|
5273
3437
|
formulaDisplay: '(Ad Spend ÷ NC CM1) × 100',
|
|
5274
3438
|
formula: '(spend / nc_cm1) * 100',
|
|
5275
|
-
relatedMeasures: [MEASURE.ORDERS_CM1_MER, MEASURE.ORDERS_NEW_CUSTOMER_CM2_MER, MEASURE.ORDERS_NEW_CUSTOMER_CM3_MER],
|
|
5276
3439
|
},
|
|
5277
3440
|
[MEASURE.ORDERS_NEW_CUSTOMER_CM2_MER]: {
|
|
5278
3441
|
priority: 65,
|
|
@@ -5294,7 +3457,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
5294
3457
|
tooltip: 'What percentage of new customer contribution margin after marketing (CM2) is spent on advertising.',
|
|
5295
3458
|
formulaDisplay: '(Ad Spend ÷ NC CM2) × 100',
|
|
5296
3459
|
formula: '(spend / nc_cm2) * 100',
|
|
5297
|
-
relatedMeasures: [MEASURE.ORDERS_CM2_MER, MEASURE.ORDERS_NEW_CUSTOMER_CM1_MER, MEASURE.ORDERS_NEW_CUSTOMER_CM3_MER],
|
|
5298
3460
|
},
|
|
5299
3461
|
[MEASURE.ORDERS_NEW_CUSTOMER_CM3_MER]: {
|
|
5300
3462
|
priority: 66,
|
|
@@ -5316,7 +3478,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
5316
3478
|
tooltip: 'What percentage of new customer contribution margin after all costs (CM3) is spent on advertising.',
|
|
5317
3479
|
formulaDisplay: '(Ad Spend ÷ NC CM3) × 100',
|
|
5318
3480
|
formula: '(spend / nc_cm3) * 100',
|
|
5319
|
-
relatedMeasures: [MEASURE.ORDERS_CM3_MER, MEASURE.ORDERS_NEW_CUSTOMER_CM1_MER, MEASURE.ORDERS_NEW_CUSTOMER_CM2_MER],
|
|
5320
3481
|
},
|
|
5321
3482
|
[MEASURE.ORDERS_RETURNING_CUSTOMER_CM1_MER]: {
|
|
5322
3483
|
priority: 67,
|
|
@@ -5338,7 +3499,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
5338
3499
|
tooltip: 'What percentage of returning customer gross margin (CM1) is spent on advertising.',
|
|
5339
3500
|
formulaDisplay: '(Ad Spend ÷ RC CM1) × 100',
|
|
5340
3501
|
formula: '(spend / rc_cm1) * 100',
|
|
5341
|
-
relatedMeasures: [MEASURE.ORDERS_CM1_MER, MEASURE.ORDERS_RETURNING_CUSTOMER_CM2_MER, MEASURE.ORDERS_RETURNING_CUSTOMER_CM3_MER],
|
|
5342
3502
|
},
|
|
5343
3503
|
[MEASURE.ORDERS_RETURNING_CUSTOMER_CM2_MER]: {
|
|
5344
3504
|
priority: 68,
|
|
@@ -5360,7 +3520,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
5360
3520
|
tooltip: 'What percentage of returning customer contribution margin after marketing (CM2) is spent on advertising.',
|
|
5361
3521
|
formulaDisplay: '(Ad Spend ÷ RC CM2) × 100',
|
|
5362
3522
|
formula: '(spend / rc_cm2) * 100',
|
|
5363
|
-
relatedMeasures: [MEASURE.ORDERS_CM2_MER, MEASURE.ORDERS_RETURNING_CUSTOMER_CM1_MER, MEASURE.ORDERS_RETURNING_CUSTOMER_CM3_MER],
|
|
5364
3523
|
},
|
|
5365
3524
|
[MEASURE.ORDERS_RETURNING_CUSTOMER_CM3_MER]: {
|
|
5366
3525
|
priority: 69,
|
|
@@ -5382,51 +3541,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
5382
3541
|
tooltip: 'What percentage of returning customer contribution margin after all costs (CM3) is spent on advertising.',
|
|
5383
3542
|
formulaDisplay: '(Ad Spend ÷ RC CM3) × 100',
|
|
5384
3543
|
formula: '(spend / rc_cm3) * 100',
|
|
5385
|
-
relatedMeasures: [MEASURE.ORDERS_CM3_MER, MEASURE.ORDERS_RETURNING_CUSTOMER_CM1_MER, MEASURE.ORDERS_RETURNING_CUSTOMER_CM2_MER],
|
|
5386
|
-
},
|
|
5387
|
-
[MEASURE.ORDERS_SPEND_GROSS_PERCENT]: {
|
|
5388
|
-
priority: 61,
|
|
5389
|
-
title: 'Ad Spend % of Gross Sales',
|
|
5390
|
-
shortTitle: 'Spend % Gross',
|
|
5391
|
-
description: 'The percentage of gross order sales spent on advertising.',
|
|
5392
|
-
sumPrefix: '',
|
|
5393
|
-
sumSuffix: '%',
|
|
5394
|
-
avgPrefix: '',
|
|
5395
|
-
avgSuffix: '%',
|
|
5396
|
-
icon: MEASURE_ICON.SHOPIFY,
|
|
5397
|
-
measure: MEASURE.ORDERS_SPEND_GROSS_PERCENT,
|
|
5398
|
-
category: MEASURE_CATEGORY.ORDERS,
|
|
5399
|
-
subcategory: MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
|
|
5400
|
-
valueType: MeasureValueType.PERCENTAGE,
|
|
5401
|
-
decimalPlaces: 2,
|
|
5402
|
-
useCompactNotation: false,
|
|
5403
|
-
applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
|
|
5404
|
-
tooltip: 'What portion of your gross order sales goes toward advertising costs. Lower is more efficient.',
|
|
5405
|
-
formulaDisplay: '(Ad Spend ÷ Gross Order Sales) × 100',
|
|
5406
|
-
formula: '(spend / gross_sales) * 100',
|
|
5407
|
-
relatedMeasures: [MEASURE.ORDERS_SPEND_NET_PERCENT, MEASURE.ORDERS_GROSS_MER, MEASURE.ORDERS_GROSS_ROAS],
|
|
5408
|
-
},
|
|
5409
|
-
[MEASURE.ORDERS_SPEND_NET_PERCENT]: {
|
|
5410
|
-
priority: 62,
|
|
5411
|
-
title: 'Ad Spend % of Net Sales',
|
|
5412
|
-
shortTitle: 'Spend % Net',
|
|
5413
|
-
description: 'The percentage of net order sales spent on advertising.',
|
|
5414
|
-
sumPrefix: '',
|
|
5415
|
-
sumSuffix: '%',
|
|
5416
|
-
avgPrefix: '',
|
|
5417
|
-
avgSuffix: '%',
|
|
5418
|
-
icon: MEASURE_ICON.SHOPIFY,
|
|
5419
|
-
measure: MEASURE.ORDERS_SPEND_NET_PERCENT,
|
|
5420
|
-
category: MEASURE_CATEGORY.ORDERS,
|
|
5421
|
-
subcategory: MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
|
|
5422
|
-
valueType: MeasureValueType.PERCENTAGE,
|
|
5423
|
-
decimalPlaces: 2,
|
|
5424
|
-
useCompactNotation: false,
|
|
5425
|
-
applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
|
|
5426
|
-
tooltip: 'What portion of your net order sales goes toward advertising costs. Lower is more efficient.',
|
|
5427
|
-
formulaDisplay: '(Ad Spend ÷ Net Order Sales) × 100',
|
|
5428
|
-
formula: '(spend / net_sales) * 100',
|
|
5429
|
-
relatedMeasures: [MEASURE.ORDERS_SPEND_GROSS_PERCENT, MEASURE.ORDERS_NET_MER, MEASURE.ORDERS_NET_ROAS],
|
|
5430
3544
|
},
|
|
5431
3545
|
[MEASURE.ORDERS_TOTAL_RAAD]: {
|
|
5432
3546
|
priority: 71,
|
|
@@ -5448,7 +3562,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
5448
3562
|
tooltip: 'Order revenue remaining after subtracting advertising costs. A quick measure of marketing profitability.',
|
|
5449
3563
|
formulaDisplay: 'Total Order Revenue − Ad Spend',
|
|
5450
3564
|
formula: 'total_revenue - spend',
|
|
5451
|
-
relatedMeasures: [MEASURE.ORDERS_GROSS_RAAD, MEASURE.ORDERS_NET_RAAD, MEASURE.ORDERS_TOTAL_RAAD_PERCENT],
|
|
5452
3565
|
},
|
|
5453
3566
|
[MEASURE.ORDERS_GROSS_RAAD]: {
|
|
5454
3567
|
priority: 72,
|
|
@@ -5470,7 +3583,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
5470
3583
|
tooltip: 'Gross order sales remaining after subtracting advertising costs.',
|
|
5471
3584
|
formulaDisplay: 'Gross Order Sales − Ad Spend',
|
|
5472
3585
|
formula: 'gross_sales - spend',
|
|
5473
|
-
relatedMeasures: [MEASURE.ORDERS_TOTAL_RAAD, MEASURE.ORDERS_NET_RAAD, MEASURE.ORDERS_GROSS_RAAD_PERCENT],
|
|
5474
3586
|
},
|
|
5475
3587
|
[MEASURE.ORDERS_NET_RAAD]: {
|
|
5476
3588
|
priority: 73,
|
|
@@ -5492,7 +3604,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
5492
3604
|
tooltip: 'Net order sales remaining after subtracting advertising costs. Most accurate for true profitability.',
|
|
5493
3605
|
formulaDisplay: 'Net Order Sales − Ad Spend',
|
|
5494
3606
|
formula: 'net_sales - spend',
|
|
5495
|
-
relatedMeasures: [MEASURE.ORDERS_TOTAL_RAAD, MEASURE.ORDERS_GROSS_RAAD, MEASURE.ORDERS_NET_RAAD_PERCENT],
|
|
5496
3607
|
},
|
|
5497
3608
|
[MEASURE.ORDERS_TOTAL_RAAD_PERCENT]: {
|
|
5498
3609
|
priority: 74,
|
|
@@ -5514,7 +3625,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
5514
3625
|
tooltip: 'What percentage of your total order revenue remains after ad spend. Higher is better.',
|
|
5515
3626
|
formulaDisplay: '(RAAD ÷ Total Revenue) × 100',
|
|
5516
3627
|
formula: '((total_revenue - spend) / total_revenue) * 100',
|
|
5517
|
-
relatedMeasures: [MEASURE.ORDERS_TOTAL_RAAD, MEASURE.ORDERS_GROSS_RAAD_PERCENT, MEASURE.ORDERS_NET_RAAD_PERCENT],
|
|
5518
3628
|
},
|
|
5519
3629
|
[MEASURE.ORDERS_GROSS_RAAD_PERCENT]: {
|
|
5520
3630
|
priority: 75,
|
|
@@ -5536,7 +3646,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
5536
3646
|
tooltip: 'What percentage of your gross order sales remains after ad spend.',
|
|
5537
3647
|
formulaDisplay: '(RAAD Gross ÷ Gross Sales) × 100',
|
|
5538
3648
|
formula: '((gross_sales - spend) / gross_sales) * 100',
|
|
5539
|
-
relatedMeasures: [MEASURE.ORDERS_GROSS_RAAD, MEASURE.ORDERS_TOTAL_RAAD_PERCENT, MEASURE.ORDERS_NET_RAAD_PERCENT],
|
|
5540
3649
|
},
|
|
5541
3650
|
[MEASURE.ORDERS_NET_RAAD_PERCENT]: {
|
|
5542
3651
|
priority: 76,
|
|
@@ -5558,7 +3667,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
5558
3667
|
tooltip: 'What percentage of your net order sales remains after ad spend. Most accurate profitability view.',
|
|
5559
3668
|
formulaDisplay: '(RAAD Net ÷ Net Sales) × 100',
|
|
5560
3669
|
formula: '((net_sales - spend) / net_sales) * 100',
|
|
5561
|
-
relatedMeasures: [MEASURE.ORDERS_NET_RAAD, MEASURE.ORDERS_TOTAL_RAAD_PERCENT, MEASURE.ORDERS_GROSS_RAAD_PERCENT],
|
|
5562
3670
|
},
|
|
5563
3671
|
[MEASURE.ORDERS_NEW_CUSTOMER_TOTAL_RAAD]: {
|
|
5564
3672
|
priority: 77,
|
|
@@ -5580,7 +3688,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
5580
3688
|
tooltip: 'New customer order revenue remaining after subtracting advertising costs.',
|
|
5581
3689
|
formulaDisplay: 'NC Order Revenue − Ad Spend',
|
|
5582
3690
|
formula: 'nc_revenue - spend',
|
|
5583
|
-
relatedMeasures: [MEASURE.ORDERS_TOTAL_RAAD, MEASURE.ORDERS_NEW_CUSTOMER_GROSS_RAAD, MEASURE.ORDERS_NEW_CUSTOMER_NET_RAAD],
|
|
5584
3691
|
},
|
|
5585
3692
|
[MEASURE.ORDERS_NEW_CUSTOMER_GROSS_RAAD]: {
|
|
5586
3693
|
priority: 78,
|
|
@@ -5602,7 +3709,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
5602
3709
|
tooltip: 'New customer gross order sales remaining after subtracting advertising costs.',
|
|
5603
3710
|
formulaDisplay: 'NC Gross Order Sales − Ad Spend',
|
|
5604
3711
|
formula: 'nc_gross_sales - spend',
|
|
5605
|
-
relatedMeasures: [MEASURE.ORDERS_NEW_CUSTOMER_TOTAL_RAAD, MEASURE.ORDERS_NEW_CUSTOMER_NET_RAAD, MEASURE.ORDERS_GROSS_RAAD],
|
|
5606
3712
|
},
|
|
5607
3713
|
[MEASURE.ORDERS_NEW_CUSTOMER_NET_RAAD]: {
|
|
5608
3714
|
priority: 79,
|
|
@@ -5624,7 +3730,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
5624
3730
|
tooltip: 'New customer net order sales remaining after subtracting advertising costs.',
|
|
5625
3731
|
formulaDisplay: 'NC Net Order Sales − Ad Spend',
|
|
5626
3732
|
formula: 'nc_net_sales - spend',
|
|
5627
|
-
relatedMeasures: [MEASURE.ORDERS_NEW_CUSTOMER_TOTAL_RAAD, MEASURE.ORDERS_NEW_CUSTOMER_GROSS_RAAD, MEASURE.ORDERS_NET_RAAD],
|
|
5628
3733
|
},
|
|
5629
3734
|
[MEASURE.ORDERS_NEW_CUSTOMER_TOTAL_RAAD_PERCENT]: {
|
|
5630
3735
|
priority: 80,
|
|
@@ -5646,7 +3751,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
5646
3751
|
tooltip: 'What percentage of new customer order revenue remains after ad spend.',
|
|
5647
3752
|
formulaDisplay: '(NC RAAD ÷ NC Revenue) × 100',
|
|
5648
3753
|
formula: '((nc_revenue - spend) / nc_revenue) * 100',
|
|
5649
|
-
relatedMeasures: [MEASURE.ORDERS_NEW_CUSTOMER_TOTAL_RAAD, MEASURE.ORDERS_TOTAL_RAAD_PERCENT],
|
|
5650
3754
|
},
|
|
5651
3755
|
[MEASURE.ORDERS_NEW_CUSTOMER_GROSS_RAAD_PERCENT]: {
|
|
5652
3756
|
priority: 81,
|
|
@@ -5668,7 +3772,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
5668
3772
|
tooltip: 'What percentage of new customer gross order sales remains after ad spend.',
|
|
5669
3773
|
formulaDisplay: '(NC RAAD Gross ÷ NC Gross Sales) × 100',
|
|
5670
3774
|
formula: '((nc_gross_sales - spend) / nc_gross_sales) * 100',
|
|
5671
|
-
relatedMeasures: [MEASURE.ORDERS_NEW_CUSTOMER_GROSS_RAAD, MEASURE.ORDERS_GROSS_RAAD_PERCENT],
|
|
5672
3775
|
},
|
|
5673
3776
|
[MEASURE.ORDERS_NEW_CUSTOMER_NET_RAAD_PERCENT]: {
|
|
5674
3777
|
priority: 82,
|
|
@@ -5690,7 +3793,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
5690
3793
|
tooltip: 'What percentage of new customer net order sales remains after ad spend.',
|
|
5691
3794
|
formulaDisplay: '(NC RAAD Net ÷ NC Net Sales) × 100',
|
|
5692
3795
|
formula: '((nc_net_sales - spend) / nc_net_sales) * 100',
|
|
5693
|
-
relatedMeasures: [MEASURE.ORDERS_NEW_CUSTOMER_NET_RAAD, MEASURE.ORDERS_NET_RAAD_PERCENT],
|
|
5694
3796
|
},
|
|
5695
3797
|
[MEASURE.ORDERS_RETURNING_CUSTOMER_TOTAL_RAAD]: {
|
|
5696
3798
|
priority: 83,
|
|
@@ -5712,7 +3814,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
5712
3814
|
tooltip: 'Returning customer order revenue remaining after subtracting advertising costs.',
|
|
5713
3815
|
formulaDisplay: 'RC Order Revenue − Ad Spend',
|
|
5714
3816
|
formula: 'rc_revenue - spend',
|
|
5715
|
-
relatedMeasures: [MEASURE.ORDERS_TOTAL_RAAD, MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_RAAD, MEASURE.ORDERS_RETURNING_CUSTOMER_NET_RAAD],
|
|
5716
3817
|
},
|
|
5717
3818
|
[MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_RAAD]: {
|
|
5718
3819
|
priority: 84,
|
|
@@ -5734,7 +3835,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
5734
3835
|
tooltip: 'Returning customer gross order sales remaining after subtracting advertising costs.',
|
|
5735
3836
|
formulaDisplay: 'RC Gross Order Sales − Ad Spend',
|
|
5736
3837
|
formula: 'rc_gross_sales - spend',
|
|
5737
|
-
relatedMeasures: [MEASURE.ORDERS_RETURNING_CUSTOMER_TOTAL_RAAD, MEASURE.ORDERS_RETURNING_CUSTOMER_NET_RAAD, MEASURE.ORDERS_GROSS_RAAD],
|
|
5738
3838
|
},
|
|
5739
3839
|
[MEASURE.ORDERS_RETURNING_CUSTOMER_NET_RAAD]: {
|
|
5740
3840
|
priority: 85,
|
|
@@ -5756,7 +3856,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
5756
3856
|
tooltip: 'Returning customer net order sales remaining after subtracting advertising costs.',
|
|
5757
3857
|
formulaDisplay: 'RC Net Order Sales − Ad Spend',
|
|
5758
3858
|
formula: 'rc_net_sales - spend',
|
|
5759
|
-
relatedMeasures: [MEASURE.ORDERS_RETURNING_CUSTOMER_TOTAL_RAAD, MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_RAAD, MEASURE.ORDERS_NET_RAAD],
|
|
5760
3859
|
},
|
|
5761
3860
|
[MEASURE.ORDERS_RETURNING_CUSTOMER_TOTAL_RAAD_PERCENT]: {
|
|
5762
3861
|
priority: 86,
|
|
@@ -5778,7 +3877,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
5778
3877
|
tooltip: 'What percentage of returning customer order revenue remains after ad spend.',
|
|
5779
3878
|
formulaDisplay: '(RC RAAD ÷ RC Revenue) × 100',
|
|
5780
3879
|
formula: '((rc_revenue - spend) / rc_revenue) * 100',
|
|
5781
|
-
relatedMeasures: [MEASURE.ORDERS_RETURNING_CUSTOMER_TOTAL_RAAD, MEASURE.ORDERS_TOTAL_RAAD_PERCENT],
|
|
5782
3880
|
},
|
|
5783
3881
|
[MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_RAAD_PERCENT]: {
|
|
5784
3882
|
priority: 87,
|
|
@@ -5800,7 +3898,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
5800
3898
|
tooltip: 'What percentage of returning customer gross order sales remains after ad spend.',
|
|
5801
3899
|
formulaDisplay: '(RC RAAD Gross ÷ RC Gross Sales) × 100',
|
|
5802
3900
|
formula: '((rc_gross_sales - spend) / rc_gross_sales) * 100',
|
|
5803
|
-
relatedMeasures: [MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_RAAD, MEASURE.ORDERS_GROSS_RAAD_PERCENT],
|
|
5804
3901
|
},
|
|
5805
3902
|
[MEASURE.ORDERS_RETURNING_CUSTOMER_NET_RAAD_PERCENT]: {
|
|
5806
3903
|
priority: 88,
|
|
@@ -5822,7 +3919,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
5822
3919
|
tooltip: 'What percentage of returning customer net order sales remains after ad spend.',
|
|
5823
3920
|
formulaDisplay: '(RC RAAD Net ÷ RC Net Sales) × 100',
|
|
5824
3921
|
formula: '((rc_net_sales - spend) / rc_net_sales) * 100',
|
|
5825
|
-
relatedMeasures: [MEASURE.ORDERS_RETURNING_CUSTOMER_NET_RAAD, MEASURE.ORDERS_NET_RAAD_PERCENT],
|
|
5826
3922
|
},
|
|
5827
3923
|
[MEASURE.ORDERS_VARIABLE_COSTS]: {
|
|
5828
3924
|
priority: 51,
|
|
@@ -5842,7 +3938,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
5842
3938
|
useCompactNotation: true,
|
|
5843
3939
|
applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
|
|
5844
3940
|
tooltip: 'Costs that scale with order volume, such as transaction fees and fulfillment costs.',
|
|
5845
|
-
relatedMeasures: [MEASURE.ORDERS_VARIABLE_COSTS_PERCENT, MEASURE.ORDERS_FIXED_COSTS, MEASURE.ORDERS_CM2_MARGIN_RATE],
|
|
5846
3941
|
},
|
|
5847
3942
|
[MEASURE.ORDERS_VARIABLE_COSTS_PERCENT]: {
|
|
5848
3943
|
priority: 61,
|
|
@@ -5864,7 +3959,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
5864
3959
|
tooltip: 'What percentage of net sales goes toward variable costs.',
|
|
5865
3960
|
formulaDisplay: '(Variable Costs ÷ Net Sales) × 100',
|
|
5866
3961
|
formula: '(variable_costs / net_sales) * 100',
|
|
5867
|
-
relatedMeasures: [MEASURE.ORDERS_VARIABLE_COSTS, MEASURE.ORDERS_FIXED_COSTS_PERCENT],
|
|
5868
3962
|
},
|
|
5869
3963
|
[MEASURE.ORDERS_NEW_CUSTOMER_VARIABLE_COSTS]: {
|
|
5870
3964
|
priority: 71,
|
|
@@ -5884,7 +3978,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
5884
3978
|
useCompactNotation: true,
|
|
5885
3979
|
applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
|
|
5886
3980
|
tooltip: 'Per-order variable expenses for new customer acquisitions.',
|
|
5887
|
-
relatedMeasures: [MEASURE.ORDERS_VARIABLE_COSTS, MEASURE.ORDERS_NEW_CUSTOMER_VARIABLE_COSTS_PERCENT],
|
|
5888
3981
|
},
|
|
5889
3982
|
[MEASURE.ORDERS_NEW_CUSTOMER_VARIABLE_COSTS_PERCENT]: {
|
|
5890
3983
|
priority: 73,
|
|
@@ -5906,7 +3999,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
5906
3999
|
tooltip: 'What percentage of new customer net sales goes toward variable costs.',
|
|
5907
4000
|
formulaDisplay: '(NC Variable Costs ÷ NC Net Sales) × 100',
|
|
5908
4001
|
formula: '(nc_variable_costs / nc_net_sales) * 100',
|
|
5909
|
-
relatedMeasures: [MEASURE.ORDERS_NEW_CUSTOMER_VARIABLE_COSTS, MEASURE.ORDERS_VARIABLE_COSTS_PERCENT],
|
|
5910
4002
|
},
|
|
5911
4003
|
[MEASURE.ORDERS_RETURNING_CUSTOMER_VARIABLE_COSTS]: {
|
|
5912
4004
|
priority: 81,
|
|
@@ -5926,7 +4018,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
5926
4018
|
useCompactNotation: true,
|
|
5927
4019
|
applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
|
|
5928
4020
|
tooltip: 'Per-order variable expenses for returning customer orders.',
|
|
5929
|
-
relatedMeasures: [MEASURE.ORDERS_VARIABLE_COSTS, MEASURE.ORDERS_RETURNING_CUSTOMER_VARIABLE_COSTS_PERCENT],
|
|
5930
4021
|
},
|
|
5931
4022
|
[MEASURE.ORDERS_RETURNING_CUSTOMER_VARIABLE_COSTS_PERCENT]: {
|
|
5932
4023
|
priority: 83,
|
|
@@ -5948,7 +4039,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
5948
4039
|
tooltip: 'What percentage of returning customer net sales goes toward variable costs.',
|
|
5949
4040
|
formulaDisplay: '(RC Variable Costs ÷ RC Net Sales) × 100',
|
|
5950
4041
|
formula: '(rc_variable_costs / rc_net_sales) * 100',
|
|
5951
|
-
relatedMeasures: [MEASURE.ORDERS_RETURNING_CUSTOMER_VARIABLE_COSTS, MEASURE.ORDERS_VARIABLE_COSTS_PERCENT],
|
|
5952
4042
|
},
|
|
5953
4043
|
[MEASURE.ORDERS_FIXED_COSTS]: {
|
|
5954
4044
|
priority: 52,
|
|
@@ -5968,7 +4058,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
5968
4058
|
useCompactNotation: true,
|
|
5969
4059
|
applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
|
|
5970
4060
|
tooltip: 'Overhead costs that remain constant regardless of order volume.',
|
|
5971
|
-
relatedMeasures: [MEASURE.ORDERS_FIXED_COSTS_PERCENT, MEASURE.ORDERS_VARIABLE_COSTS, MEASURE.ORDERS_NET_MARGIN],
|
|
5972
4061
|
},
|
|
5973
4062
|
[MEASURE.ORDERS_FIXED_COSTS_PERCENT]: {
|
|
5974
4063
|
priority: 62,
|
|
@@ -5990,7 +4079,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
5990
4079
|
tooltip: 'What percentage of net sales goes toward fixed overhead costs.',
|
|
5991
4080
|
formulaDisplay: '(Fixed Costs ÷ Net Sales) × 100',
|
|
5992
4081
|
formula: '(fixed_costs / net_sales) * 100',
|
|
5993
|
-
relatedMeasures: [MEASURE.ORDERS_FIXED_COSTS, MEASURE.ORDERS_VARIABLE_COSTS_PERCENT],
|
|
5994
4082
|
},
|
|
5995
4083
|
[MEASURE.ORDERS_NEW_CUSTOMER_FIXED_COSTS]: {
|
|
5996
4084
|
priority: 72,
|
|
@@ -6010,7 +4098,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
6010
4098
|
useCompactNotation: true,
|
|
6011
4099
|
applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
|
|
6012
4100
|
tooltip: 'Allocated fixed expenses for new customer acquisitions.',
|
|
6013
|
-
relatedMeasures: [MEASURE.ORDERS_FIXED_COSTS, MEASURE.ORDERS_NEW_CUSTOMER_FIXED_COSTS_PERCENT],
|
|
6014
4101
|
},
|
|
6015
4102
|
[MEASURE.ORDERS_NEW_CUSTOMER_FIXED_COSTS_PERCENT]: {
|
|
6016
4103
|
priority: 74,
|
|
@@ -6032,7 +4119,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
6032
4119
|
tooltip: 'What percentage of new customer net sales goes toward fixed costs.',
|
|
6033
4120
|
formulaDisplay: '(NC Fixed Costs ÷ NC Net Sales) × 100',
|
|
6034
4121
|
formula: '(nc_fixed_costs / nc_net_sales) * 100',
|
|
6035
|
-
relatedMeasures: [MEASURE.ORDERS_NEW_CUSTOMER_FIXED_COSTS, MEASURE.ORDERS_FIXED_COSTS_PERCENT],
|
|
6036
4122
|
},
|
|
6037
4123
|
[MEASURE.ORDERS_RETURNING_CUSTOMER_FIXED_COSTS]: {
|
|
6038
4124
|
priority: 82,
|
|
@@ -6052,7 +4138,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
6052
4138
|
useCompactNotation: true,
|
|
6053
4139
|
applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
|
|
6054
4140
|
tooltip: 'Allocated fixed expenses for returning customer orders.',
|
|
6055
|
-
relatedMeasures: [MEASURE.ORDERS_FIXED_COSTS, MEASURE.ORDERS_RETURNING_CUSTOMER_FIXED_COSTS_PERCENT],
|
|
6056
4141
|
},
|
|
6057
4142
|
[MEASURE.ORDERS_RETURNING_CUSTOMER_FIXED_COSTS_PERCENT]: {
|
|
6058
4143
|
priority: 84,
|
|
@@ -6074,7 +4159,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
6074
4159
|
tooltip: 'What percentage of returning customer net sales goes toward fixed costs.',
|
|
6075
4160
|
formulaDisplay: '(RC Fixed Costs ÷ RC Net Sales) × 100',
|
|
6076
4161
|
formula: '(rc_fixed_costs / rc_net_sales) * 100',
|
|
6077
|
-
relatedMeasures: [MEASURE.ORDERS_RETURNING_CUSTOMER_FIXED_COSTS, MEASURE.ORDERS_FIXED_COSTS_PERCENT],
|
|
6078
4162
|
},
|
|
6079
4163
|
[MEASURE.ORDERS_SHIPPING_COSTS]: {
|
|
6080
4164
|
priority: 53,
|
|
@@ -6094,7 +4178,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
6094
4178
|
useCompactNotation: true,
|
|
6095
4179
|
applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
|
|
6096
4180
|
tooltip: 'What you pay to ship orders to customers (not what customers pay for shipping).',
|
|
6097
|
-
relatedMeasures: [MEASURE.ORDERS_SHIPPING_COSTS_PERCENT, MEASURE.ORDERS_CM2_MARGIN_RATE, MEASURE.ORDERS_VARIABLE_COSTS],
|
|
6098
4181
|
},
|
|
6099
4182
|
[MEASURE.ORDERS_SHIPPING_COSTS_PERCENT]: {
|
|
6100
4183
|
priority: 63,
|
|
@@ -6116,7 +4199,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
6116
4199
|
tooltip: 'What percentage of net sales goes toward shipping costs.',
|
|
6117
4200
|
formulaDisplay: '(Shipping Costs ÷ Net Sales) × 100',
|
|
6118
4201
|
formula: '(shipping_costs / net_sales) * 100',
|
|
6119
|
-
relatedMeasures: [MEASURE.ORDERS_SHIPPING_COSTS, MEASURE.ORDERS_PAYMENT_GATEWAY_COSTS_PERCENT],
|
|
6120
4202
|
},
|
|
6121
4203
|
[MEASURE.ORDERS_PAYMENT_GATEWAY_COSTS]: {
|
|
6122
4204
|
priority: 54,
|
|
@@ -6136,7 +4218,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
6136
4218
|
useCompactNotation: true,
|
|
6137
4219
|
applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
|
|
6138
4220
|
tooltip: 'Transaction fees paid to payment processors like Stripe, PayPal, or Shopify Payments.',
|
|
6139
|
-
relatedMeasures: [MEASURE.ORDERS_PAYMENT_GATEWAY_COSTS_PERCENT, MEASURE.ORDERS_CM2_MARGIN_RATE, MEASURE.ORDERS_VARIABLE_COSTS],
|
|
6140
4221
|
},
|
|
6141
4222
|
[MEASURE.ORDERS_PAYMENT_GATEWAY_COSTS_PERCENT]: {
|
|
6142
4223
|
priority: 64,
|
|
@@ -6158,79 +4239,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
6158
4239
|
tooltip: 'What percentage of net sales goes toward payment processing fees.',
|
|
6159
4240
|
formulaDisplay: '(Gateway Costs ÷ Net Sales) × 100',
|
|
6160
4241
|
formula: '(payment_gateway_costs / net_sales) * 100',
|
|
6161
|
-
relatedMeasures: [MEASURE.ORDERS_PAYMENT_GATEWAY_COSTS, MEASURE.ORDERS_SHIPPING_COSTS_PERCENT],
|
|
6162
|
-
},
|
|
6163
|
-
[MEASURE.ORDERS_GROSS_PROFIT_PERCENT]: {
|
|
6164
|
-
priority: 100,
|
|
6165
|
-
title: 'Gross Profit Margin',
|
|
6166
|
-
shortTitle: 'Gross Margin %',
|
|
6167
|
-
description: 'DEPRECATED: Use ORDERS_CM1_PERCENT instead. Gross Profit as a percentage of Net Sales.',
|
|
6168
|
-
sumPrefix: '',
|
|
6169
|
-
sumSuffix: '%',
|
|
6170
|
-
avgPrefix: '',
|
|
6171
|
-
avgSuffix: '%',
|
|
6172
|
-
icon: MEASURE_ICON.SHOPIFY,
|
|
6173
|
-
measure: MEASURE.ORDERS_GROSS_PROFIT_PERCENT,
|
|
6174
|
-
category: MEASURE_CATEGORY.ORDERS,
|
|
6175
|
-
subcategory: MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
|
|
6176
|
-
valueType: MeasureValueType.PERCENTAGE,
|
|
6177
|
-
decimalPlaces: 2,
|
|
6178
|
-
useCompactNotation: false,
|
|
6179
|
-
applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
|
|
6180
|
-
tooltip: 'What percentage of net sales remains after product costs. Higher is better.',
|
|
6181
|
-
formulaDisplay: '(Gross Profit ÷ Net Sales) × 100',
|
|
6182
|
-
formula: '(gross_profit / net_sales) * 100',
|
|
6183
|
-
relatedMeasures: [MEASURE.ORDERS_GROSS_PROFIT, MEASURE.ORDERS_CM2_PERCENT, MEASURE.ORDERS_NET_PROFIT_PERCENT],
|
|
6184
|
-
deprecated: true,
|
|
6185
|
-
hideFromUI: true,
|
|
6186
|
-
},
|
|
6187
|
-
[MEASURE.ORDERS_NEW_CUSTOMER_GROSS_PROFIT_PERCENT]: {
|
|
6188
|
-
priority: 100,
|
|
6189
|
-
title: 'NC Gross Profit Margin',
|
|
6190
|
-
shortTitle: 'NC Gross Margin %',
|
|
6191
|
-
description: 'DEPRECATED: Use ORDERS_NEW_CUSTOMER_CM1_PERCENT instead. NC Gross Profit as a percentage of NC Net Sales.',
|
|
6192
|
-
sumPrefix: '',
|
|
6193
|
-
sumSuffix: '%',
|
|
6194
|
-
avgPrefix: '',
|
|
6195
|
-
avgSuffix: '%',
|
|
6196
|
-
icon: MEASURE_ICON.SHOPIFY,
|
|
6197
|
-
measure: MEASURE.ORDERS_NEW_CUSTOMER_GROSS_PROFIT_PERCENT,
|
|
6198
|
-
category: MEASURE_CATEGORY.ORDERS,
|
|
6199
|
-
subcategory: MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
|
|
6200
|
-
valueType: MeasureValueType.PERCENTAGE,
|
|
6201
|
-
decimalPlaces: 2,
|
|
6202
|
-
useCompactNotation: false,
|
|
6203
|
-
applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
|
|
6204
|
-
tooltip: 'What percentage of new customer net sales remains after product costs.',
|
|
6205
|
-
formulaDisplay: '(NC Gross Profit ÷ NC Net Sales) × 100',
|
|
6206
|
-
formula: '(nc_gross_profit / nc_net_sales) * 100',
|
|
6207
|
-
relatedMeasures: [MEASURE.ORDERS_NEW_CUSTOMER_GROSS_PROFIT, MEASURE.ORDERS_GROSS_PROFIT_PERCENT],
|
|
6208
|
-
deprecated: true,
|
|
6209
|
-
hideFromUI: true,
|
|
6210
|
-
},
|
|
6211
|
-
[MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_PROFIT_PERCENT]: {
|
|
6212
|
-
priority: 100,
|
|
6213
|
-
title: 'RC Gross Profit Margin',
|
|
6214
|
-
shortTitle: 'RC Gross Margin %',
|
|
6215
|
-
description: 'DEPRECATED: Use ORDERS_RETURNING_CUSTOMER_CM1_PERCENT instead. RC Gross Profit as a percentage of RC Net Sales.',
|
|
6216
|
-
sumPrefix: '',
|
|
6217
|
-
sumSuffix: '%',
|
|
6218
|
-
avgPrefix: '',
|
|
6219
|
-
avgSuffix: '%',
|
|
6220
|
-
icon: MEASURE_ICON.SHOPIFY,
|
|
6221
|
-
measure: MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_PROFIT_PERCENT,
|
|
6222
|
-
category: MEASURE_CATEGORY.ORDERS,
|
|
6223
|
-
subcategory: MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
|
|
6224
|
-
valueType: MeasureValueType.PERCENTAGE,
|
|
6225
|
-
decimalPlaces: 2,
|
|
6226
|
-
useCompactNotation: false,
|
|
6227
|
-
applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
|
|
6228
|
-
tooltip: 'What percentage of returning customer net sales remains after product costs.',
|
|
6229
|
-
formulaDisplay: '(RC Gross Profit ÷ RC Net Sales) × 100',
|
|
6230
|
-
formula: '(rc_gross_profit / rc_net_sales) * 100',
|
|
6231
|
-
relatedMeasures: [MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_PROFIT, MEASURE.ORDERS_GROSS_PROFIT_PERCENT],
|
|
6232
|
-
deprecated: true,
|
|
6233
|
-
hideFromUI: true,
|
|
6234
4242
|
},
|
|
6235
4243
|
[MEASURE.ORDERS_CM2]: {
|
|
6236
4244
|
priority: 2,
|
|
@@ -6252,7 +4260,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
6252
4260
|
tooltip: 'Profit after deducting fulfillment and variable operating costs.',
|
|
6253
4261
|
formulaDisplay: '(CM1) − (Shipping) − (Gateway) − (Variable Costs)',
|
|
6254
4262
|
formula: '(cm1) - (shipping) - (gateway) - (variable_costs)',
|
|
6255
|
-
relatedMeasures: [MEASURE.ORDERS_GROSS_PROFIT, MEASURE.ORDERS_CM2_PERCENT, MEASURE.ORDERS_CM3],
|
|
6256
4263
|
},
|
|
6257
4264
|
[MEASURE.ORDERS_CM2_PERCENT]: {
|
|
6258
4265
|
priority: 32,
|
|
@@ -6274,8 +4281,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
6274
4281
|
tooltip: 'What percentage of net revenue remains after product and variable costs.',
|
|
6275
4282
|
formulaDisplay: '(CM2) ÷ (Net Revenue) × 100',
|
|
6276
4283
|
formula: '((cm2) / (net_revenue)) * 100',
|
|
6277
|
-
relatedMeasures: [MEASURE.ORDERS_CM2, MEASURE.ORDERS_GROSS_PROFIT_PERCENT, MEASURE.ORDERS_CM3_PERCENT],
|
|
6278
|
-
aliases: [MEASURE.ORDERS_CM2_MARGIN_RATE],
|
|
6279
4284
|
},
|
|
6280
4285
|
[MEASURE.ORDERS_NEW_CUSTOMER_CM2]: {
|
|
6281
4286
|
priority: 12,
|
|
@@ -6297,7 +4302,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
6297
4302
|
tooltip: 'Profit from new customers after subtracting fulfillment and variable costs.',
|
|
6298
4303
|
formulaDisplay: '(NC CM1) − (Shipping) − (Gateway) − (Variable Costs)',
|
|
6299
4304
|
formula: '(nc_cm1) - (nc_shipping) - (nc_gateway) - (nc_variable_costs)',
|
|
6300
|
-
relatedMeasures: [MEASURE.ORDERS_CM2, MEASURE.ORDERS_NEW_CUSTOMER_GROSS_PROFIT, MEASURE.ORDERS_NEW_CUSTOMER_CM3],
|
|
6301
4305
|
},
|
|
6302
4306
|
[MEASURE.ORDERS_NEW_CUSTOMER_CM2_PERCENT]: {
|
|
6303
4307
|
priority: 36,
|
|
@@ -6319,7 +4323,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
6319
4323
|
tooltip: 'What percentage of new customer net revenue remains after variable costs.',
|
|
6320
4324
|
formulaDisplay: '(NC CM2) ÷ (NC Net Revenue) × 100',
|
|
6321
4325
|
formula: '((nc_cm2) / (nc_net_revenue)) * 100',
|
|
6322
|
-
relatedMeasures: [MEASURE.ORDERS_NEW_CUSTOMER_CM2, MEASURE.ORDERS_CM2_PERCENT],
|
|
6323
4326
|
},
|
|
6324
4327
|
[MEASURE.ORDERS_RETURNING_CUSTOMER_CM2]: {
|
|
6325
4328
|
priority: 22,
|
|
@@ -6341,7 +4344,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
6341
4344
|
tooltip: 'Profit from returning customers after subtracting fulfillment and variable costs.',
|
|
6342
4345
|
formulaDisplay: '(RC CM1) − (Shipping) − (Gateway) − (Variable Costs)',
|
|
6343
4346
|
formula: '(rc_cm1) - (rc_shipping) - (rc_gateway) - (rc_variable_costs)',
|
|
6344
|
-
relatedMeasures: [MEASURE.ORDERS_CM2, MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_PROFIT, MEASURE.ORDERS_RETURNING_CUSTOMER_CM3],
|
|
6345
4347
|
},
|
|
6346
4348
|
[MEASURE.ORDERS_RETURNING_CUSTOMER_CM2_PERCENT]: {
|
|
6347
4349
|
priority: 40,
|
|
@@ -6363,7 +4365,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
6363
4365
|
tooltip: 'What percentage of returning customer net revenue remains after variable costs.',
|
|
6364
4366
|
formulaDisplay: '(RC CM2) ÷ (RC Net Revenue) × 100',
|
|
6365
4367
|
formula: '((rc_cm2) / (rc_net_revenue)) * 100',
|
|
6366
|
-
relatedMeasures: [MEASURE.ORDERS_RETURNING_CUSTOMER_CM2, MEASURE.ORDERS_CM2_PERCENT],
|
|
6367
4368
|
},
|
|
6368
4369
|
[MEASURE.ORDERS_CM3]: {
|
|
6369
4370
|
priority: 3,
|
|
@@ -6385,7 +4386,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
6385
4386
|
tooltip: 'Profit after all variable costs including advertising. Key metric for marketing profitability.',
|
|
6386
4387
|
formulaDisplay: '(CM2) − (Ad Spend)',
|
|
6387
4388
|
formula: '(cm2) - (blended_ad_spend)',
|
|
6388
|
-
relatedMeasures: [MEASURE.ORDERS_CM2, MEASURE.ORDERS_CM3_PERCENT, MEASURE.ORDERS_NET_PROFIT],
|
|
6389
4389
|
},
|
|
6390
4390
|
[MEASURE.ORDERS_CM3_PERCENT]: {
|
|
6391
4391
|
priority: 33,
|
|
@@ -6407,8 +4407,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
6407
4407
|
tooltip: 'What percentage of net revenue remains after all variable costs including advertising.',
|
|
6408
4408
|
formulaDisplay: '(CM3) ÷ (Net Revenue) × 100',
|
|
6409
4409
|
formula: '((cm3) / (net_revenue)) * 100',
|
|
6410
|
-
relatedMeasures: [MEASURE.ORDERS_CM3, MEASURE.ORDERS_CM2_PERCENT, MEASURE.ORDERS_NET_PROFIT_PERCENT],
|
|
6411
|
-
aliases: [MEASURE.ORDERS_CM3_MARGIN_RATE],
|
|
6412
4410
|
},
|
|
6413
4411
|
[MEASURE.ORDERS_NEW_CUSTOMER_CM3]: {
|
|
6414
4412
|
priority: 13,
|
|
@@ -6430,7 +4428,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
6430
4428
|
tooltip: 'Profit from new customers after subtracting all variable costs including advertising.',
|
|
6431
4429
|
formulaDisplay: '(NC CM2) − (Ad Spend)',
|
|
6432
4430
|
formula: '(nc_cm2) - (nc_ad_spend)',
|
|
6433
|
-
relatedMeasures: [MEASURE.ORDERS_CM3, MEASURE.ORDERS_NEW_CUSTOMER_CM2, MEASURE.ORDERS_NEW_CUSTOMER_NET_PROFIT],
|
|
6434
4431
|
},
|
|
6435
4432
|
[MEASURE.ORDERS_NEW_CUSTOMER_CM3_PERCENT]: {
|
|
6436
4433
|
priority: 37,
|
|
@@ -6452,7 +4449,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
6452
4449
|
tooltip: 'What percentage of new customer net revenue remains after all variable costs.',
|
|
6453
4450
|
formulaDisplay: '(NC CM3) ÷ (NC Net Revenue) × 100',
|
|
6454
4451
|
formula: '((nc_cm3) / (nc_net_revenue)) * 100',
|
|
6455
|
-
relatedMeasures: [MEASURE.ORDERS_NEW_CUSTOMER_CM3, MEASURE.ORDERS_CM3_PERCENT],
|
|
6456
4452
|
},
|
|
6457
4453
|
[MEASURE.ORDERS_RETURNING_CUSTOMER_CM3]: {
|
|
6458
4454
|
priority: 23,
|
|
@@ -6474,7 +4470,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
6474
4470
|
tooltip: 'Profit from returning customers after subtracting all variable costs including advertising.',
|
|
6475
4471
|
formulaDisplay: '(RC CM2) − (Ad Spend)',
|
|
6476
4472
|
formula: '(rc_cm2) - (rc_ad_spend)',
|
|
6477
|
-
relatedMeasures: [MEASURE.ORDERS_CM3, MEASURE.ORDERS_RETURNING_CUSTOMER_CM2, MEASURE.ORDERS_RETURNING_CUSTOMER_NET_PROFIT],
|
|
6478
4473
|
},
|
|
6479
4474
|
[MEASURE.ORDERS_RETURNING_CUSTOMER_CM3_PERCENT]: {
|
|
6480
4475
|
priority: 41,
|
|
@@ -6496,7 +4491,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
6496
4491
|
tooltip: 'What percentage of returning customer net revenue remains after all variable costs.',
|
|
6497
4492
|
formulaDisplay: '(RC CM3) ÷ (RC Net Revenue) × 100',
|
|
6498
4493
|
formula: '((rc_cm3) / (rc_net_revenue)) * 100',
|
|
6499
|
-
relatedMeasures: [MEASURE.ORDERS_RETURNING_CUSTOMER_CM3, MEASURE.ORDERS_CM3_PERCENT],
|
|
6500
4494
|
},
|
|
6501
4495
|
[MEASURE.ORDERS_CM4]: {
|
|
6502
4496
|
priority: 4,
|
|
@@ -6518,8 +4512,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
6518
4512
|
tooltip: 'CM4 is your operating profit after all costs. Calculated as CM3 (profit after marketing) minus Fixed Costs (salaries, software, rent).',
|
|
6519
4513
|
formulaDisplay: '(CM3) − (Fixed Costs)',
|
|
6520
4514
|
formula: '(cm3) - (fixed_costs)',
|
|
6521
|
-
relatedMeasures: [MEASURE.ORDERS_CM3, MEASURE.ORDERS_FIXED_COSTS, MEASURE.ORDERS_CM4_PERCENT],
|
|
6522
|
-
aliases: [MEASURE.ORDERS_NET_PROFIT],
|
|
6523
4515
|
},
|
|
6524
4516
|
[MEASURE.ORDERS_CM4_PERCENT]: {
|
|
6525
4517
|
priority: 34,
|
|
@@ -6541,8 +4533,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
6541
4533
|
tooltip: 'What percentage of net revenue becomes operating profit. The ultimate efficiency metric showing profitability after all variable and fixed costs.',
|
|
6542
4534
|
formulaDisplay: '((CM4) ÷ (Net Revenue)) × 100',
|
|
6543
4535
|
formula: '((cm4) / (net_revenue)) * 100',
|
|
6544
|
-
relatedMeasures: [MEASURE.ORDERS_CM4, MEASURE.ORDERS_CM3_PERCENT],
|
|
6545
|
-
aliases: [MEASURE.ORDERS_NET_PROFIT_PERCENT],
|
|
6546
4536
|
},
|
|
6547
4537
|
[MEASURE.ORDERS_NEW_CUSTOMER_CM4]: {
|
|
6548
4538
|
priority: 14,
|
|
@@ -6564,8 +4554,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
6564
4554
|
tooltip: 'Operating profit from new customer acquisitions after all variable and fixed costs.',
|
|
6565
4555
|
formulaDisplay: '(NC CM3) − (NC Fixed Costs)',
|
|
6566
4556
|
formula: '(nc_cm3) - (nc_fixed_costs)',
|
|
6567
|
-
relatedMeasures: [MEASURE.ORDERS_CM4, MEASURE.ORDERS_NEW_CUSTOMER_CM3, MEASURE.ORDERS_NEW_CUSTOMER_CM4_PERCENT],
|
|
6568
|
-
aliases: [MEASURE.ORDERS_NEW_CUSTOMER_NET_PROFIT],
|
|
6569
4557
|
},
|
|
6570
4558
|
[MEASURE.ORDERS_NEW_CUSTOMER_CM4_PERCENT]: {
|
|
6571
4559
|
priority: 38,
|
|
@@ -6587,8 +4575,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
6587
4575
|
tooltip: 'What percentage of new customer net revenue becomes operating profit after all costs.',
|
|
6588
4576
|
formulaDisplay: '((NC CM4) ÷ (NC Net Revenue)) × 100',
|
|
6589
4577
|
formula: '((nc_cm4) / (nc_net_revenue)) * 100',
|
|
6590
|
-
relatedMeasures: [MEASURE.ORDERS_NEW_CUSTOMER_CM4, MEASURE.ORDERS_CM4_PERCENT],
|
|
6591
|
-
aliases: [MEASURE.ORDERS_NEW_CUSTOMER_NET_PROFIT_PERCENT],
|
|
6592
4578
|
},
|
|
6593
4579
|
[MEASURE.ORDERS_RETURNING_CUSTOMER_CM4]: {
|
|
6594
4580
|
priority: 24,
|
|
@@ -6610,8 +4596,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
6610
4596
|
tooltip: 'Operating profit from returning customer orders after all variable and fixed costs.',
|
|
6611
4597
|
formulaDisplay: '(RC CM3) − (RC Fixed Costs)',
|
|
6612
4598
|
formula: '(rc_cm3) - (rc_fixed_costs)',
|
|
6613
|
-
relatedMeasures: [MEASURE.ORDERS_CM4, MEASURE.ORDERS_RETURNING_CUSTOMER_CM3, MEASURE.ORDERS_RETURNING_CUSTOMER_CM4_PERCENT],
|
|
6614
|
-
aliases: [MEASURE.ORDERS_RETURNING_CUSTOMER_NET_PROFIT],
|
|
6615
4599
|
},
|
|
6616
4600
|
[MEASURE.ORDERS_RETURNING_CUSTOMER_CM4_PERCENT]: {
|
|
6617
4601
|
priority: 42,
|
|
@@ -6633,152 +4617,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
6633
4617
|
tooltip: 'What percentage of returning customer net revenue becomes operating profit after all costs.',
|
|
6634
4618
|
formulaDisplay: '((RC CM4) ÷ (RC Net Revenue)) × 100',
|
|
6635
4619
|
formula: '((rc_cm4) / (rc_net_revenue)) * 100',
|
|
6636
|
-
relatedMeasures: [MEASURE.ORDERS_RETURNING_CUSTOMER_CM4, MEASURE.ORDERS_CM4_PERCENT],
|
|
6637
|
-
aliases: [MEASURE.ORDERS_RETURNING_CUSTOMER_NET_PROFIT_PERCENT],
|
|
6638
|
-
},
|
|
6639
|
-
[MEASURE.ORDERS_NET_PROFIT]: {
|
|
6640
|
-
priority: 4,
|
|
6641
|
-
title: 'CM4 (Operating Profit)',
|
|
6642
|
-
shortTitle: 'CM4',
|
|
6643
|
-
description: 'CM3 minus Fixed Costs. Your operating profit after all variable and fixed costs.',
|
|
6644
|
-
sumPrefix: '$',
|
|
6645
|
-
sumSuffix: '',
|
|
6646
|
-
avgPrefix: '$',
|
|
6647
|
-
avgSuffix: '',
|
|
6648
|
-
icon: MEASURE_ICON.SHOPIFY,
|
|
6649
|
-
measure: MEASURE.ORDERS_NET_PROFIT,
|
|
6650
|
-
category: MEASURE_CATEGORY.ORDERS,
|
|
6651
|
-
subcategory: MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
|
|
6652
|
-
valueType: MeasureValueType.CURRENCY,
|
|
6653
|
-
decimalPlaces: 2,
|
|
6654
|
-
useCompactNotation: true,
|
|
6655
|
-
applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
|
|
6656
|
-
tooltip: 'CM4 is your operating profit after all costs. Calculated as CM3 (profit after marketing) minus Fixed Costs (salaries, software, rent).',
|
|
6657
|
-
formulaDisplay: '(CM3) − (Fixed Costs)',
|
|
6658
|
-
formula: '(cm3) - (fixed_costs)',
|
|
6659
|
-
relatedMeasures: [MEASURE.ORDERS_CM3, MEASURE.ORDERS_FIXED_COSTS, MEASURE.ORDERS_NET_PROFIT_PERCENT],
|
|
6660
|
-
deprecated: true,
|
|
6661
|
-
hideFromUI: true,
|
|
6662
|
-
},
|
|
6663
|
-
[MEASURE.ORDERS_NET_PROFIT_PERCENT]: {
|
|
6664
|
-
priority: 34,
|
|
6665
|
-
title: 'CM4 % (Operating Margin)',
|
|
6666
|
-
shortTitle: 'CM4 %',
|
|
6667
|
-
description: 'CM4 as a percentage of Net Revenue. Your operating margin after all costs.',
|
|
6668
|
-
sumPrefix: '',
|
|
6669
|
-
sumSuffix: '%',
|
|
6670
|
-
avgPrefix: '',
|
|
6671
|
-
avgSuffix: '%',
|
|
6672
|
-
icon: MEASURE_ICON.SHOPIFY,
|
|
6673
|
-
measure: MEASURE.ORDERS_NET_PROFIT_PERCENT,
|
|
6674
|
-
category: MEASURE_CATEGORY.ORDERS,
|
|
6675
|
-
subcategory: MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
|
|
6676
|
-
valueType: MeasureValueType.PERCENTAGE,
|
|
6677
|
-
decimalPlaces: 2,
|
|
6678
|
-
useCompactNotation: false,
|
|
6679
|
-
applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
|
|
6680
|
-
tooltip: 'What percentage of net revenue becomes operating profit. The ultimate efficiency metric showing profitability after all variable and fixed costs.',
|
|
6681
|
-
formulaDisplay: '((CM4) ÷ (Net Revenue)) × 100',
|
|
6682
|
-
formula: '((cm4) / (net_revenue)) * 100',
|
|
6683
|
-
relatedMeasures: [MEASURE.ORDERS_NET_PROFIT, MEASURE.ORDERS_CM3_PERCENT, MEASURE.ORDERS_GROSS_PROFIT_PERCENT],
|
|
6684
|
-
deprecated: true,
|
|
6685
|
-
hideFromUI: true,
|
|
6686
|
-
},
|
|
6687
|
-
[MEASURE.ORDERS_NEW_CUSTOMER_NET_PROFIT]: {
|
|
6688
|
-
priority: 14,
|
|
6689
|
-
title: 'NC CM4 (Operating Profit)',
|
|
6690
|
-
shortTitle: 'NC CM4',
|
|
6691
|
-
description: 'New customer CM3 minus Fixed Costs. Operating profit from new customer acquisitions.',
|
|
6692
|
-
sumPrefix: '$',
|
|
6693
|
-
sumSuffix: '',
|
|
6694
|
-
avgPrefix: '$',
|
|
6695
|
-
avgSuffix: '',
|
|
6696
|
-
icon: MEASURE_ICON.SHOPIFY,
|
|
6697
|
-
measure: MEASURE.ORDERS_NEW_CUSTOMER_NET_PROFIT,
|
|
6698
|
-
category: MEASURE_CATEGORY.ORDERS,
|
|
6699
|
-
subcategory: MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
|
|
6700
|
-
valueType: MeasureValueType.CURRENCY,
|
|
6701
|
-
decimalPlaces: 2,
|
|
6702
|
-
useCompactNotation: true,
|
|
6703
|
-
applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
|
|
6704
|
-
tooltip: 'Operating profit from new customer acquisitions after all variable and fixed costs.',
|
|
6705
|
-
formulaDisplay: '(NC CM3) − (NC Fixed Costs)',
|
|
6706
|
-
formula: '(nc_cm3) - (nc_fixed_costs)',
|
|
6707
|
-
relatedMeasures: [MEASURE.ORDERS_NET_PROFIT, MEASURE.ORDERS_NEW_CUSTOMER_CM3, MEASURE.ORDERS_NEW_CUSTOMER_NET_PROFIT_PERCENT],
|
|
6708
|
-
deprecated: true,
|
|
6709
|
-
hideFromUI: true,
|
|
6710
|
-
},
|
|
6711
|
-
[MEASURE.ORDERS_NEW_CUSTOMER_NET_PROFIT_PERCENT]: {
|
|
6712
|
-
priority: 38,
|
|
6713
|
-
title: 'NC CM4 % (Operating Margin)',
|
|
6714
|
-
shortTitle: 'NC CM4 %',
|
|
6715
|
-
description: 'NC CM4 as a percentage of NC Net Revenue. Operating margin from new customers.',
|
|
6716
|
-
sumPrefix: '',
|
|
6717
|
-
sumSuffix: '%',
|
|
6718
|
-
avgPrefix: '',
|
|
6719
|
-
avgSuffix: '%',
|
|
6720
|
-
icon: MEASURE_ICON.SHOPIFY,
|
|
6721
|
-
measure: MEASURE.ORDERS_NEW_CUSTOMER_NET_PROFIT_PERCENT,
|
|
6722
|
-
category: MEASURE_CATEGORY.ORDERS,
|
|
6723
|
-
subcategory: MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
|
|
6724
|
-
valueType: MeasureValueType.PERCENTAGE,
|
|
6725
|
-
decimalPlaces: 2,
|
|
6726
|
-
useCompactNotation: false,
|
|
6727
|
-
applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
|
|
6728
|
-
tooltip: 'What percentage of new customer net revenue becomes operating profit after all costs.',
|
|
6729
|
-
formulaDisplay: '((NC CM4) ÷ (NC Net Revenue)) × 100',
|
|
6730
|
-
formula: '((nc_cm4) / (nc_net_revenue)) * 100',
|
|
6731
|
-
relatedMeasures: [MEASURE.ORDERS_NEW_CUSTOMER_NET_PROFIT, MEASURE.ORDERS_NET_PROFIT_PERCENT],
|
|
6732
|
-
deprecated: true,
|
|
6733
|
-
hideFromUI: true,
|
|
6734
|
-
},
|
|
6735
|
-
[MEASURE.ORDERS_RETURNING_CUSTOMER_NET_PROFIT]: {
|
|
6736
|
-
priority: 24,
|
|
6737
|
-
title: 'RC CM4 (Operating Profit)',
|
|
6738
|
-
shortTitle: 'RC CM4',
|
|
6739
|
-
description: 'Returning customer CM3 minus Fixed Costs. Operating profit from repeat purchases.',
|
|
6740
|
-
sumPrefix: '$',
|
|
6741
|
-
sumSuffix: '',
|
|
6742
|
-
avgPrefix: '$',
|
|
6743
|
-
avgSuffix: '',
|
|
6744
|
-
icon: MEASURE_ICON.SHOPIFY,
|
|
6745
|
-
measure: MEASURE.ORDERS_RETURNING_CUSTOMER_NET_PROFIT,
|
|
6746
|
-
category: MEASURE_CATEGORY.ORDERS,
|
|
6747
|
-
subcategory: MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
|
|
6748
|
-
valueType: MeasureValueType.CURRENCY,
|
|
6749
|
-
decimalPlaces: 2,
|
|
6750
|
-
useCompactNotation: true,
|
|
6751
|
-
applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
|
|
6752
|
-
tooltip: 'Operating profit from returning customer orders after all variable and fixed costs.',
|
|
6753
|
-
formulaDisplay: '(RC CM3) − (RC Fixed Costs)',
|
|
6754
|
-
formula: '(rc_cm3) - (rc_fixed_costs)',
|
|
6755
|
-
relatedMeasures: [MEASURE.ORDERS_NET_PROFIT, MEASURE.ORDERS_RETURNING_CUSTOMER_CM3, MEASURE.ORDERS_RETURNING_CUSTOMER_NET_PROFIT_PERCENT],
|
|
6756
|
-
deprecated: true,
|
|
6757
|
-
hideFromUI: true,
|
|
6758
|
-
},
|
|
6759
|
-
[MEASURE.ORDERS_RETURNING_CUSTOMER_NET_PROFIT_PERCENT]: {
|
|
6760
|
-
priority: 42,
|
|
6761
|
-
title: 'RC CM4 % (Operating Margin)',
|
|
6762
|
-
shortTitle: 'RC CM4 %',
|
|
6763
|
-
description: 'RC CM4 as a percentage of RC Net Revenue. Operating margin from returning customers.',
|
|
6764
|
-
sumPrefix: '',
|
|
6765
|
-
sumSuffix: '%',
|
|
6766
|
-
avgPrefix: '',
|
|
6767
|
-
avgSuffix: '%',
|
|
6768
|
-
icon: MEASURE_ICON.SHOPIFY,
|
|
6769
|
-
measure: MEASURE.ORDERS_RETURNING_CUSTOMER_NET_PROFIT_PERCENT,
|
|
6770
|
-
category: MEASURE_CATEGORY.ORDERS,
|
|
6771
|
-
subcategory: MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
|
|
6772
|
-
valueType: MeasureValueType.PERCENTAGE,
|
|
6773
|
-
decimalPlaces: 2,
|
|
6774
|
-
useCompactNotation: false,
|
|
6775
|
-
applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
|
|
6776
|
-
tooltip: 'What percentage of returning customer net revenue becomes operating profit after all costs.',
|
|
6777
|
-
formulaDisplay: '((RC CM4) ÷ (RC Net Revenue)) × 100',
|
|
6778
|
-
formula: '((rc_cm4) / (rc_net_revenue)) * 100',
|
|
6779
|
-
relatedMeasures: [MEASURE.ORDERS_RETURNING_CUSTOMER_NET_PROFIT, MEASURE.ORDERS_NET_PROFIT_PERCENT],
|
|
6780
|
-
deprecated: true,
|
|
6781
|
-
hideFromUI: true,
|
|
6782
4620
|
},
|
|
6783
4621
|
[MEASURE.ORDERS_CM1]: {
|
|
6784
4622
|
priority: 1,
|
|
@@ -6800,8 +4638,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
6800
4638
|
tooltip: 'CM1 is the conservative gross margin calculation using Net Revenue (after returns/discounts) minus Effective COGS.',
|
|
6801
4639
|
formulaDisplay: '(Net Revenue) − (Effective COGS)',
|
|
6802
4640
|
formula: '(net_revenue) - (effective_cogs)',
|
|
6803
|
-
relatedMeasures: [MEASURE.ORDERS_CM1_PERCENT, MEASURE.ORDERS_CM2, MEASURE.ORDERS_GROSS_PROFIT],
|
|
6804
|
-
aliases: [MEASURE.ORDERS_NET_PRODUCT_MARGIN, MEASURE.ORDERS_GROSS_MARGIN, MEASURE.ORDERS_NET_MARGIN],
|
|
6805
4641
|
},
|
|
6806
4642
|
[MEASURE.ORDERS_CM1_PERCENT]: {
|
|
6807
4643
|
priority: 31,
|
|
@@ -6823,8 +4659,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
6823
4659
|
tooltip: 'CM1 as a percentage of Net Revenue. The conservative gross margin percentage calculation.',
|
|
6824
4660
|
formulaDisplay: '(CM1) ÷ (Net Revenue) × 100',
|
|
6825
4661
|
formula: '((cm1) / (net_revenue)) * 100',
|
|
6826
|
-
relatedMeasures: [MEASURE.ORDERS_CM1, MEASURE.ORDERS_CM2_PERCENT, MEASURE.ORDERS_GROSS_PROFIT_PERCENT],
|
|
6827
|
-
aliases: [MEASURE.ORDERS_NET_PRODUCT_MARGIN_GROSS_RATE, MEASURE.ORDERS_NET_PRODUCT_MARGIN_NET_RATE, MEASURE.ORDERS_CM1_MARGIN_RATE, MEASURE.ORDERS_GROSS_MARGIN_GROSS_RATE, MEASURE.ORDERS_GROSS_MARGIN_NET_RATE, MEASURE.ORDERS_NET_MARGIN_GROSS_RATE, MEASURE.ORDERS_NET_MARGIN_NET_RATE],
|
|
6828
4662
|
},
|
|
6829
4663
|
[MEASURE.ORDERS_NEW_CUSTOMER_CM1]: {
|
|
6830
4664
|
priority: 11,
|
|
@@ -6846,8 +4680,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
6846
4680
|
tooltip: 'NC CM1 is the conservative gross margin for new customers using Net Revenue minus Effective COGS.',
|
|
6847
4681
|
formulaDisplay: '(NC Net Revenue) − (NC Effective COGS)',
|
|
6848
4682
|
formula: '(nc_net_revenue) - (nc_effective_cogs)',
|
|
6849
|
-
relatedMeasures: [MEASURE.ORDERS_CM1, MEASURE.ORDERS_NEW_CUSTOMER_CM1_PERCENT, MEASURE.ORDERS_NEW_CUSTOMER_GROSS_PROFIT],
|
|
6850
|
-
aliases: [MEASURE.ORDERS_NEW_CUSTOMER_NET_PRODUCT_MARGIN, MEASURE.ORDERS_NEW_CUSTOMER_GROSS_MARGIN, MEASURE.ORDERS_NEW_CUSTOMER_NET_MARGIN],
|
|
6851
4683
|
},
|
|
6852
4684
|
[MEASURE.ORDERS_NEW_CUSTOMER_CM1_PERCENT]: {
|
|
6853
4685
|
priority: 35,
|
|
@@ -6869,8 +4701,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
6869
4701
|
tooltip: 'NC CM1 as a percentage of NC Net Revenue. The conservative gross margin percentage for new customers.',
|
|
6870
4702
|
formulaDisplay: '(NC CM1) ÷ (NC Net Revenue) × 100',
|
|
6871
4703
|
formula: '((nc_cm1) / (nc_net_revenue)) * 100',
|
|
6872
|
-
relatedMeasures: [MEASURE.ORDERS_NEW_CUSTOMER_CM1, MEASURE.ORDERS_CM1_PERCENT, MEASURE.ORDERS_NEW_CUSTOMER_GROSS_PROFIT_PERCENT],
|
|
6873
|
-
aliases: [MEASURE.ORDERS_NEW_CUSTOMER_NET_PRODUCT_MARGIN_GROSS_RATE, MEASURE.ORDERS_NEW_CUSTOMER_NET_PRODUCT_MARGIN_NET_RATE],
|
|
6874
4704
|
},
|
|
6875
4705
|
[MEASURE.ORDERS_RETURNING_CUSTOMER_CM1]: {
|
|
6876
4706
|
priority: 21,
|
|
@@ -6892,8 +4722,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
6892
4722
|
tooltip: 'RC CM1 is the conservative gross margin for returning customers using Net Revenue minus Effective COGS.',
|
|
6893
4723
|
formulaDisplay: '(RC Net Revenue) − (RC Effective COGS)',
|
|
6894
4724
|
formula: '(rc_net_revenue) - (rc_effective_cogs)',
|
|
6895
|
-
relatedMeasures: [MEASURE.ORDERS_CM1, MEASURE.ORDERS_RETURNING_CUSTOMER_CM1_PERCENT, MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_PROFIT],
|
|
6896
|
-
aliases: [MEASURE.ORDERS_RETURNING_CUSTOMER_NET_PRODUCT_MARGIN, MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_MARGIN, MEASURE.ORDERS_RETURNING_CUSTOMER_NET_MARGIN],
|
|
6897
4725
|
},
|
|
6898
4726
|
[MEASURE.ORDERS_RETURNING_CUSTOMER_CM1_PERCENT]: {
|
|
6899
4727
|
priority: 39,
|
|
@@ -6915,8 +4743,6 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
6915
4743
|
tooltip: 'RC CM1 as a percentage of RC Net Revenue. The conservative gross margin percentage for returning customers.',
|
|
6916
4744
|
formulaDisplay: '(RC CM1) ÷ (RC Net Revenue) × 100',
|
|
6917
4745
|
formula: '((rc_cm1) / (rc_net_revenue)) * 100',
|
|
6918
|
-
relatedMeasures: [MEASURE.ORDERS_RETURNING_CUSTOMER_CM1, MEASURE.ORDERS_CM1_PERCENT, MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_PROFIT_PERCENT],
|
|
6919
|
-
aliases: [MEASURE.ORDERS_RETURNING_CUSTOMER_NET_PRODUCT_MARGIN_GROSS_RATE, MEASURE.ORDERS_RETURNING_CUSTOMER_NET_PRODUCT_MARGIN_NET_RATE],
|
|
6920
4746
|
},
|
|
6921
4747
|
};
|
|
6922
4748
|
//# sourceMappingURL=orders-measure-definitions.js.map
|