@adtrackify/at-tracking-event-types 4.52.0 → 4.52.2

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Files changed (85) hide show
  1. package/dist/cjs/__tests__/measure-alias-map.spec.js +402 -170
  2. package/dist/cjs/__tests__/measure-alias-map.spec.js.map +1 -1
  3. package/dist/cjs/types/api/measures/definitions/channel-measure-definitions.js +135 -134
  4. package/dist/cjs/types/api/measures/definitions/channel-measure-definitions.js.map +1 -1
  5. package/dist/cjs/types/api/measures/definitions/core-measure-definitions.js +8 -973
  6. package/dist/cjs/types/api/measures/definitions/core-measure-definitions.js.map +1 -1
  7. package/dist/cjs/types/api/measures/definitions/facebook-measure-definitions.js +330 -290
  8. package/dist/cjs/types/api/measures/definitions/facebook-measure-definitions.js.map +1 -1
  9. package/dist/cjs/types/api/measures/definitions/google-measure-definitions.js +82 -62
  10. package/dist/cjs/types/api/measures/definitions/google-measure-definitions.js.map +1 -1
  11. package/dist/cjs/types/api/measures/definitions/index.d.ts +0 -3
  12. package/dist/cjs/types/api/measures/definitions/index.js +0 -3
  13. package/dist/cjs/types/api/measures/definitions/index.js.map +1 -1
  14. package/dist/cjs/types/api/measures/definitions/measure-categories.d.ts +5 -11
  15. package/dist/cjs/types/api/measures/definitions/measure-categories.js +5 -11
  16. package/dist/cjs/types/api/measures/definitions/measure-categories.js.map +1 -1
  17. package/dist/cjs/types/api/measures/definitions/measure-definitions.d.ts +5 -4
  18. package/dist/cjs/types/api/measures/definitions/measure-definitions.js +0 -8
  19. package/dist/cjs/types/api/measures/definitions/measure-definitions.js.map +1 -1
  20. package/dist/cjs/types/api/measures/definitions/orders-measure-definitions.js +45 -2219
  21. package/dist/cjs/types/api/measures/definitions/orders-measure-definitions.js.map +1 -1
  22. package/dist/cjs/types/api/measures/deprecated-measures.d.ts +278 -1
  23. package/dist/cjs/types/api/measures/deprecated-measures.js +277 -0
  24. package/dist/cjs/types/api/measures/deprecated-measures.js.map +1 -1
  25. package/dist/cjs/types/api/measures/index.d.ts +1 -0
  26. package/dist/cjs/types/api/measures/index.js +1 -0
  27. package/dist/cjs/types/api/measures/index.js.map +1 -1
  28. package/dist/cjs/types/api/measures/measure-alias-map.d.ts +5 -2
  29. package/dist/cjs/types/api/measures/measure-alias-map.js +388 -248
  30. package/dist/cjs/types/api/measures/measure-alias-map.js.map +1 -1
  31. package/dist/cjs/types/api/measures/measures.d.ts +120 -22
  32. package/dist/cjs/types/api/measures/measures.js +120 -22
  33. package/dist/cjs/types/api/measures/measures.js.map +1 -1
  34. package/dist/esm/__tests__/measure-alias-map.spec.js +402 -170
  35. package/dist/esm/__tests__/measure-alias-map.spec.js.map +1 -1
  36. package/dist/esm/types/api/measures/definitions/channel-measure-definitions.js +135 -134
  37. package/dist/esm/types/api/measures/definitions/channel-measure-definitions.js.map +1 -1
  38. package/dist/esm/types/api/measures/definitions/core-measure-definitions.js +8 -973
  39. package/dist/esm/types/api/measures/definitions/core-measure-definitions.js.map +1 -1
  40. package/dist/esm/types/api/measures/definitions/facebook-measure-definitions.js +330 -290
  41. package/dist/esm/types/api/measures/definitions/facebook-measure-definitions.js.map +1 -1
  42. package/dist/esm/types/api/measures/definitions/google-measure-definitions.js +82 -62
  43. package/dist/esm/types/api/measures/definitions/google-measure-definitions.js.map +1 -1
  44. package/dist/esm/types/api/measures/definitions/index.d.ts +0 -3
  45. package/dist/esm/types/api/measures/definitions/index.js +0 -3
  46. package/dist/esm/types/api/measures/definitions/index.js.map +1 -1
  47. package/dist/esm/types/api/measures/definitions/measure-categories.d.ts +5 -11
  48. package/dist/esm/types/api/measures/definitions/measure-categories.js +5 -11
  49. package/dist/esm/types/api/measures/definitions/measure-categories.js.map +1 -1
  50. package/dist/esm/types/api/measures/definitions/measure-definitions.d.ts +5 -4
  51. package/dist/esm/types/api/measures/definitions/measure-definitions.js +0 -8
  52. package/dist/esm/types/api/measures/definitions/measure-definitions.js.map +1 -1
  53. package/dist/esm/types/api/measures/definitions/orders-measure-definitions.js +45 -2219
  54. package/dist/esm/types/api/measures/definitions/orders-measure-definitions.js.map +1 -1
  55. package/dist/esm/types/api/measures/deprecated-measures.d.ts +278 -1
  56. package/dist/esm/types/api/measures/deprecated-measures.js +277 -0
  57. package/dist/esm/types/api/measures/deprecated-measures.js.map +1 -1
  58. package/dist/esm/types/api/measures/index.d.ts +1 -0
  59. package/dist/esm/types/api/measures/index.js +1 -0
  60. package/dist/esm/types/api/measures/index.js.map +1 -1
  61. package/dist/esm/types/api/measures/measure-alias-map.d.ts +5 -2
  62. package/dist/esm/types/api/measures/measure-alias-map.js +388 -248
  63. package/dist/esm/types/api/measures/measure-alias-map.js.map +1 -1
  64. package/dist/esm/types/api/measures/measures.d.ts +120 -22
  65. package/dist/esm/types/api/measures/measures.js +120 -22
  66. package/dist/esm/types/api/measures/measures.js.map +1 -1
  67. package/package.json +1 -1
  68. package/dist/cjs/types/api/measures/definitions/shopify/shopify-measure-definitions.d.ts +0 -2
  69. package/dist/cjs/types/api/measures/definitions/shopify/shopify-measure-definitions.js +0 -1002
  70. package/dist/cjs/types/api/measures/definitions/shopify/shopify-measure-definitions.js.map +0 -1
  71. package/dist/cjs/types/api/measures/definitions/shopify/shopify-nc-measure-definitions.d.ts +0 -2
  72. package/dist/cjs/types/api/measures/definitions/shopify/shopify-nc-measure-definitions.js +0 -546
  73. package/dist/cjs/types/api/measures/definitions/shopify/shopify-nc-measure-definitions.js.map +0 -1
  74. package/dist/cjs/types/api/measures/definitions/shopify/shopify-rc-measure-definitions.d.ts +0 -2
  75. package/dist/cjs/types/api/measures/definitions/shopify/shopify-rc-measure-definitions.js +0 -553
  76. package/dist/cjs/types/api/measures/definitions/shopify/shopify-rc-measure-definitions.js.map +0 -1
  77. package/dist/esm/types/api/measures/definitions/shopify/shopify-measure-definitions.d.ts +0 -2
  78. package/dist/esm/types/api/measures/definitions/shopify/shopify-measure-definitions.js +0 -999
  79. package/dist/esm/types/api/measures/definitions/shopify/shopify-measure-definitions.js.map +0 -1
  80. package/dist/esm/types/api/measures/definitions/shopify/shopify-nc-measure-definitions.d.ts +0 -2
  81. package/dist/esm/types/api/measures/definitions/shopify/shopify-nc-measure-definitions.js +0 -543
  82. package/dist/esm/types/api/measures/definitions/shopify/shopify-nc-measure-definitions.js.map +0 -1
  83. package/dist/esm/types/api/measures/definitions/shopify/shopify-rc-measure-definitions.d.ts +0 -2
  84. package/dist/esm/types/api/measures/definitions/shopify/shopify-rc-measure-definitions.js +0 -550
  85. package/dist/esm/types/api/measures/definitions/shopify/shopify-rc-measure-definitions.js.map +0 -1
@@ -22,7 +22,6 @@ export const ORDERS_MEASURES_MAP = {
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  useCompactNotation: false,
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  applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
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  tooltip: 'The total number of orders placed in the selected period. Use this as the baseline count for order volume.',
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- relatedMeasures: [MEASURE.ORDERS_TOTAL_REVENUE, MEASURE.ORDERS_TOTAL_AOV, MEASURE.ORDERS_NEW_CUSTOMER_COUNT, MEASURE.ORDERS_RETURNING_CUSTOMER_COUNT],
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  },
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  [MEASURE.ORDERS_UNIQUE_CUSTOMERS]: {
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  priority: 1,
@@ -42,51 +41,6 @@ export const ORDERS_MEASURES_MAP = {
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  applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
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  shortTitle: 'Unique Cust.',
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  tooltip: 'The count of distinct customers who placed at least one order in the period. Each customer is counted once regardless of how many orders they placed.',
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- relatedMeasures: [MEASURE.ORDERS_NEW_CUSTOMERS, MEASURE.ORDERS_RETURNING_CUSTOMERS, MEASURE.ORDERS_AVG_ORDERS_PER_CUSTOMER],
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- },
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- [MEASURE.ORDERS_NEW_CUSTOMER_COUNT]: {
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- priority: 4,
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- title: 'New Customer Orders',
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- description: 'The number of orders from new customers.',
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- sumPrefix: '',
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- sumSuffix: '',
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- avgPrefix: '',
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- avgSuffix: '',
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- icon: MEASURE_ICON.SHOPIFY,
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- measure: MEASURE.ORDERS_NEW_CUSTOMER_COUNT,
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- category: MEASURE_CATEGORY.ORDERS,
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- subcategory: MEASURE_SUBCATEGORY.ORDERS_CUSTOMERS,
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- valueType: MeasureValueType.NUMBER,
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- decimalPlaces: 0,
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- useCompactNotation: false,
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- applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
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- shortTitle: 'NC Orders',
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- tooltip: 'Orders placed by customers who have never bought from this store before. Tracks acquisition volume.',
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- relatedMeasures: [MEASURE.ORDERS_COUNT, MEASURE.ORDERS_NEW_CUSTOMER_RATE, MEASURE.ORDERS_NEW_CUSTOMERS, MEASURE.ORDERS_RETURNING_CUSTOMER_COUNT],
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- deprecated: true,
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- hideFromUI: true,
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- },
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- [MEASURE.ORDERS_RETURNING_CUSTOMER_COUNT]: {
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- priority: 5,
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- title: 'Returning Customer Orders',
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- description: 'The number of orders from returning customers.',
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- sumPrefix: '',
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- sumSuffix: '',
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- avgPrefix: '',
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- avgSuffix: '',
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- icon: MEASURE_ICON.SHOPIFY,
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- measure: MEASURE.ORDERS_RETURNING_CUSTOMER_COUNT,
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- category: MEASURE_CATEGORY.ORDERS,
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- subcategory: MEASURE_SUBCATEGORY.ORDERS_CUSTOMERS,
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- valueType: MeasureValueType.NUMBER,
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- decimalPlaces: 0,
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- useCompactNotation: false,
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- applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
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- shortTitle: 'RC Orders',
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- tooltip: 'Orders placed by customers who have purchased from this store at least once before. Tracks repeat purchase volume.',
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- relatedMeasures: [MEASURE.ORDERS_COUNT, MEASURE.ORDERS_RETURNING_CUSTOMER_RATE, MEASURE.ORDERS_RETURNING_CUSTOMERS, MEASURE.ORDERS_NEW_CUSTOMER_COUNT],
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- deprecated: true,
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- hideFromUI: true,
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  },
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  [MEASURE.ORDERS_UNITS]: {
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  priority: 2,
@@ -106,7 +60,6 @@ export const ORDERS_MEASURES_MAP = {
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  useCompactNotation: false,
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  applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
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  tooltip: 'The total quantity of individual product units sold across all orders in the period.',
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- relatedMeasures: [MEASURE.ORDERS_COUNT, MEASURE.ORDERS_UNITS_PER_ORDER],
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  },
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  [MEASURE.ORDERS_NEW_CUSTOMER_UNITS]: {
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  priority: 11,
@@ -126,7 +79,6 @@ export const ORDERS_MEASURES_MAP = {
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  applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
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  shortTitle: 'NC Units',
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  tooltip: 'Total product units purchased by new customers. Useful for understanding acquisition basket size.',
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- relatedMeasures: [MEASURE.ORDERS_UNITS, MEASURE.ORDERS_NEW_CUSTOMER_UNITS_PER_ORDER, MEASURE.ORDERS_RETURNING_CUSTOMER_UNITS],
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  },
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  [MEASURE.ORDERS_RETURNING_CUSTOMER_UNITS]: {
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  priority: 21,
@@ -146,7 +98,6 @@ export const ORDERS_MEASURES_MAP = {
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  applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
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  shortTitle: 'RC Units',
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  tooltip: 'Total product units purchased by returning customers. Reflects repeat buyer basket size.',
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- relatedMeasures: [MEASURE.ORDERS_UNITS, MEASURE.ORDERS_RETURNING_CUSTOMER_UNITS_PER_ORDER, MEASURE.ORDERS_NEW_CUSTOMER_UNITS],
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  },
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  [MEASURE.ORDERS_UNITS_PER_ORDER]: {
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  priority: 3,
@@ -168,7 +119,6 @@ export const ORDERS_MEASURES_MAP = {
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  tooltip: 'The average number of product units included in each order. Higher values indicate larger basket sizes.',
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  formulaDisplay: 'Units Sold ÷ Order Count',
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  formula: 'units_sold / order_count',
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- relatedMeasures: [MEASURE.ORDERS_UNITS, MEASURE.ORDERS_COUNT, MEASURE.ORDERS_NEW_CUSTOMER_UNITS_PER_ORDER, MEASURE.ORDERS_RETURNING_CUSTOMER_UNITS_PER_ORDER],
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  },
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  [MEASURE.ORDERS_NEW_CUSTOMER_UNITS_PER_ORDER]: {
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  priority: 12,
@@ -190,7 +140,6 @@ export const ORDERS_MEASURES_MAP = {
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  tooltip: 'Average number of units per order for new customers. Compare to returning customers to gauge first-time buyer behavior.',
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  formulaDisplay: 'NC Units Sold ÷ NC Order Count',
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  formula: 'nc_units_sold / nc_order_count',
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- relatedMeasures: [MEASURE.ORDERS_UNITS_PER_ORDER, MEASURE.ORDERS_RETURNING_CUSTOMER_UNITS_PER_ORDER, MEASURE.ORDERS_NEW_CUSTOMER_UNITS],
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  },
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  [MEASURE.ORDERS_RETURNING_CUSTOMER_UNITS_PER_ORDER]: {
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  priority: 22,
@@ -212,7 +161,6 @@ export const ORDERS_MEASURES_MAP = {
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  tooltip: 'Average number of units per order for returning customers. Higher values than new customers suggest loyalty-driven upsell.',
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  formulaDisplay: 'RC Units Sold ÷ RC Order Count',
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  formula: 'rc_units_sold / rc_order_count',
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- relatedMeasures: [MEASURE.ORDERS_UNITS_PER_ORDER, MEASURE.ORDERS_NEW_CUSTOMER_UNITS_PER_ORDER, MEASURE.ORDERS_RETURNING_CUSTOMER_UNITS],
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  },
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  [MEASURE.ORDERS_TOTAL_REVENUE]: {
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  priority: 1,
@@ -232,7 +180,6 @@ export const ORDERS_MEASURES_MAP = {
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  applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
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  shortTitle: 'Total Rev.',
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  tooltip: 'The total dollar amount collected from all orders including shipping and taxes, before any refunds.',
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- relatedMeasures: [MEASURE.ORDERS_GROSS_REVENUE, MEASURE.ORDERS_NET_REVENUE, MEASURE.ORDERS_TOTAL_AOV],
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  },
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  [MEASURE.ORDERS_GROSS_REVENUE]: {
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  priority: 2,
@@ -252,7 +199,6 @@ export const ORDERS_MEASURES_MAP = {
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  applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
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  shortTitle: 'Gross Rev.',
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  tooltip: 'Revenue from product sales before subtracting discounts or refunds. The starting point for margin calculations.',
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- relatedMeasures: [MEASURE.ORDERS_NET_REVENUE, MEASURE.ORDERS_GROSS_AOV, MEASURE.ORDERS_DISCOUNTS, MEASURE.ORDERS_REFUNDS],
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  },
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  [MEASURE.ORDERS_NET_REVENUE]: {
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  priority: 3,
@@ -274,7 +220,6 @@ export const ORDERS_MEASURES_MAP = {
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  tooltip: 'Revenue after subtracting discounts and refunds from gross revenue. The primary revenue metric for profitability analysis.',
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  formulaDisplay: 'Gross Revenue − Discounts − Refunds',
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  formula: 'gross_revenue - discounts - refunds',
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- relatedMeasures: [MEASURE.ORDERS_GROSS_REVENUE, MEASURE.ORDERS_NET_AOV, MEASURE.ORDERS_DISCOUNTS, MEASURE.ORDERS_REFUNDS],
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  },
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  [MEASURE.ORDERS_NEW_CUSTOMER_TOTAL_REVENUE]: {
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  priority: 11,
@@ -294,7 +239,6 @@ export const ORDERS_MEASURES_MAP = {
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  applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
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  shortTitle: 'NC Total Rev.',
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  tooltip: 'Total revenue collected from first-time buyers including shipping and taxes. Reflects the raw dollar value of acquisition.',
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- relatedMeasures: [MEASURE.ORDERS_TOTAL_REVENUE, MEASURE.ORDERS_NEW_CUSTOMER_GROSS_REVENUE, MEASURE.ORDERS_NEW_CUSTOMER_NET_REVENUE],
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  },
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  [MEASURE.ORDERS_NEW_CUSTOMER_GROSS_REVENUE]: {
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  priority: 12,
@@ -314,7 +258,6 @@ export const ORDERS_MEASURES_MAP = {
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  applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
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  shortTitle: 'NC Gross Rev.',
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  tooltip: 'Gross product revenue from new customers before discounts and refunds. Used to calculate new customer gross margin.',
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- relatedMeasures: [MEASURE.ORDERS_GROSS_REVENUE, MEASURE.ORDERS_NEW_CUSTOMER_NET_REVENUE, MEASURE.ORDERS_NEW_CUSTOMER_GROSS_AOV],
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  },
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  [MEASURE.ORDERS_NEW_CUSTOMER_NET_REVENUE]: {
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  priority: 13,
@@ -334,7 +277,6 @@ export const ORDERS_MEASURES_MAP = {
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  applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
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  shortTitle: 'NC Net Rev.',
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  tooltip: 'Net revenue from new customers after discounts and refunds. The clearest measure of first-order monetization.',
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- relatedMeasures: [MEASURE.ORDERS_NET_REVENUE, MEASURE.ORDERS_NEW_CUSTOMER_GROSS_REVENUE, MEASURE.ORDERS_NEW_CUSTOMER_NET_AOV],
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  },
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  [MEASURE.ORDERS_RETURNING_CUSTOMER_TOTAL_REVENUE]: {
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  priority: 21,
@@ -354,7 +296,6 @@ export const ORDERS_MEASURES_MAP = {
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  applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
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  shortTitle: 'RC Total Rev.',
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  tooltip: 'Total revenue from repeat buyers including shipping and taxes. High values indicate strong retention and LTV.',
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- relatedMeasures: [MEASURE.ORDERS_TOTAL_REVENUE, MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_REVENUE, MEASURE.ORDERS_RETURNING_CUSTOMER_NET_REVENUE],
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  },
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  [MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_REVENUE]: {
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  priority: 22,
@@ -374,7 +315,6 @@ export const ORDERS_MEASURES_MAP = {
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  applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
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  shortTitle: 'RC Gross Rev.',
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  tooltip: 'Gross product revenue from returning customers before discounts and refunds.',
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- relatedMeasures: [MEASURE.ORDERS_GROSS_REVENUE, MEASURE.ORDERS_RETURNING_CUSTOMER_NET_REVENUE, MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_AOV],
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  },
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  [MEASURE.ORDERS_RETURNING_CUSTOMER_NET_REVENUE]: {
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  priority: 23,
@@ -394,7 +334,6 @@ export const ORDERS_MEASURES_MAP = {
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  applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
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  shortTitle: 'RC Net Rev.',
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  tooltip: 'Net revenue from returning customers after discounts and refunds. Key input for repeat-purchase profitability.',
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- relatedMeasures: [MEASURE.ORDERS_NET_REVENUE, MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_REVENUE, MEASURE.ORDERS_RETURNING_CUSTOMER_NET_AOV],
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  },
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  [MEASURE.ORDERS_TOTAL_AOV]: {
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  priority: 1,
@@ -415,7 +354,6 @@ export const ORDERS_MEASURES_MAP = {
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  tooltip: 'The average total revenue collected per order including shipping and taxes. Useful for understanding overall transaction size.',
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  formulaDisplay: 'Total Revenue ÷ Order Count',
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  formula: 'total_revenue / order_count',
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- relatedMeasures: [MEASURE.ORDERS_GROSS_AOV, MEASURE.ORDERS_NET_AOV, MEASURE.ORDERS_TOTAL_REVENUE, MEASURE.ORDERS_COUNT],
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  },
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  [MEASURE.ORDERS_GROSS_AOV]: {
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  priority: 2,
@@ -436,7 +374,6 @@ export const ORDERS_MEASURES_MAP = {
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  tooltip: 'Average gross product revenue per order before discounts and refunds. Shows the baseline cart value customers intend to spend.',
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  formulaDisplay: 'Gross Revenue ÷ Order Count',
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  formula: 'gross_revenue / order_count',
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- relatedMeasures: [MEASURE.ORDERS_NET_AOV, MEASURE.ORDERS_TOTAL_AOV, MEASURE.ORDERS_GROSS_REVENUE],
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  },
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  [MEASURE.ORDERS_NET_AOV]: {
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  priority: 3,
@@ -457,7 +394,6 @@ export const ORDERS_MEASURES_MAP = {
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  tooltip: 'Average net revenue per order after discounts and refunds. The most reliable AOV for profitability and ROAS calculations.',
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  formulaDisplay: 'Net Revenue ÷ Order Count',
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  formula: 'net_revenue / order_count',
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- relatedMeasures: [MEASURE.ORDERS_GROSS_AOV, MEASURE.ORDERS_TOTAL_AOV, MEASURE.ORDERS_NET_REVENUE],
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  },
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  [MEASURE.ORDERS_NEW_CUSTOMER_TOTAL_AOV]: {
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  priority: 11,
@@ -479,7 +415,6 @@ export const ORDERS_MEASURES_MAP = {
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  tooltip: 'Average total transaction value for first-time buyers. Compare to RC Total AOV to see if new customers spend more or less.',
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  formulaDisplay: 'NC Total Revenue ÷ NC Order Count',
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  formula: 'nc_total_revenue / nc_order_count',
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- relatedMeasures: [MEASURE.ORDERS_TOTAL_AOV, MEASURE.ORDERS_NEW_CUSTOMER_GROSS_AOV, MEASURE.ORDERS_NEW_CUSTOMER_NET_AOV],
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  },
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  [MEASURE.ORDERS_NEW_CUSTOMER_GROSS_AOV]: {
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  priority: 12,
@@ -501,7 +436,6 @@ export const ORDERS_MEASURES_MAP = {
501
436
  tooltip: 'Average gross revenue per order for new customers before discounts and refunds.',
502
437
  formulaDisplay: 'NC Gross Revenue ÷ NC Order Count',
503
438
  formula: 'nc_gross_revenue / nc_order_count',
504
- relatedMeasures: [MEASURE.ORDERS_GROSS_AOV, MEASURE.ORDERS_NEW_CUSTOMER_NET_AOV, MEASURE.ORDERS_NEW_CUSTOMER_GROSS_REVENUE],
505
439
  },
506
440
  [MEASURE.ORDERS_NEW_CUSTOMER_NET_AOV]: {
507
441
  priority: 13,
@@ -523,7 +457,6 @@ export const ORDERS_MEASURES_MAP = {
523
457
  tooltip: 'Average net revenue per order for new customers after discounts and refunds. Key input for new customer payback calculations.',
524
458
  formulaDisplay: 'NC Net Revenue ÷ NC Order Count',
525
459
  formula: 'nc_net_revenue / nc_order_count',
526
- relatedMeasures: [MEASURE.ORDERS_NET_AOV, MEASURE.ORDERS_NEW_CUSTOMER_GROSS_AOV, MEASURE.ORDERS_NEW_CUSTOMER_NET_REVENUE],
527
460
  },
528
461
  [MEASURE.ORDERS_RETURNING_CUSTOMER_TOTAL_AOV]: {
529
462
  priority: 21,
@@ -545,7 +478,6 @@ export const ORDERS_MEASURES_MAP = {
545
478
  tooltip: 'Average total transaction value for returning buyers. Typically higher than new customer AOV as loyal customers buy more.',
546
479
  formulaDisplay: 'RC Total Revenue ÷ RC Order Count',
547
480
  formula: 'rc_total_revenue / rc_order_count',
548
- relatedMeasures: [MEASURE.ORDERS_TOTAL_AOV, MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_AOV, MEASURE.ORDERS_RETURNING_CUSTOMER_NET_AOV],
549
481
  },
550
482
  [MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_AOV]: {
551
483
  priority: 22,
@@ -567,7 +499,6 @@ export const ORDERS_MEASURES_MAP = {
567
499
  tooltip: 'Average gross revenue per order for returning customers before discounts and refunds.',
568
500
  formulaDisplay: 'RC Gross Revenue ÷ RC Order Count',
569
501
  formula: 'rc_gross_revenue / rc_order_count',
570
- relatedMeasures: [MEASURE.ORDERS_GROSS_AOV, MEASURE.ORDERS_RETURNING_CUSTOMER_NET_AOV, MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_REVENUE],
571
502
  },
572
503
  [MEASURE.ORDERS_RETURNING_CUSTOMER_NET_AOV]: {
573
504
  priority: 23,
@@ -589,7 +520,6 @@ export const ORDERS_MEASURES_MAP = {
589
520
  tooltip: 'Average net revenue per order for returning customers after discounts and refunds.',
590
521
  formulaDisplay: 'RC Net Revenue ÷ RC Order Count',
591
522
  formula: 'rc_net_revenue / rc_order_count',
592
- relatedMeasures: [MEASURE.ORDERS_NET_AOV, MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_AOV, MEASURE.ORDERS_RETURNING_CUSTOMER_NET_REVENUE],
593
523
  },
594
524
  [MEASURE.ORDERS_COGS]: {
595
525
  priority: 1,
@@ -608,7 +538,6 @@ export const ORDERS_MEASURES_MAP = {
608
538
  useCompactNotation: true,
609
539
  applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
610
540
  tooltip: 'The total cost of products sold, including manufacturing or purchase costs. Subtracted from revenue to calculate gross margin.',
611
- relatedMeasures: [MEASURE.ORDERS_GROSS_MARGIN, MEASURE.ORDERS_COGS_PER_ORDER, MEASURE.ORDERS_COGS_GROSS_RATE],
612
541
  },
613
542
  [MEASURE.ORDERS_NEW_CUSTOMER_COGS]: {
614
543
  priority: 11,
@@ -628,7 +557,6 @@ export const ORDERS_MEASURES_MAP = {
628
557
  useCompactNotation: true,
629
558
  applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
630
559
  tooltip: 'Cost of goods sold for orders placed by new customers. Used to calculate new customer gross margin.',
631
- relatedMeasures: [MEASURE.ORDERS_COGS, MEASURE.ORDERS_NEW_CUSTOMER_GROSS_MARGIN, MEASURE.ORDERS_RETURNING_CUSTOMER_COGS],
632
560
  },
633
561
  [MEASURE.ORDERS_RETURNING_CUSTOMER_COGS]: {
634
562
  priority: 21,
@@ -648,7 +576,6 @@ export const ORDERS_MEASURES_MAP = {
648
576
  useCompactNotation: true,
649
577
  applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
650
578
  tooltip: 'Cost of goods sold for orders placed by returning customers. Used to calculate repeat-buyer gross margin.',
651
- relatedMeasures: [MEASURE.ORDERS_COGS, MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_MARGIN, MEASURE.ORDERS_NEW_CUSTOMER_COGS],
652
579
  },
653
580
  [MEASURE.ORDERS_COGS_PER_ORDER]: {
654
581
  priority: 3,
@@ -669,7 +596,6 @@ export const ORDERS_MEASURES_MAP = {
669
596
  tooltip: 'Average product cost per order. Useful for understanding the cost structure of a typical order.',
670
597
  formulaDisplay: 'COGS ÷ Order Count',
671
598
  formula: 'cogs / order_count',
672
- relatedMeasures: [MEASURE.ORDERS_COGS, MEASURE.ORDERS_GROSS_MARGIN_PER_ORDER, MEASURE.ORDERS_NEW_CUSTOMER_COGS_PER_ORDER],
673
599
  },
674
600
  [MEASURE.ORDERS_NEW_CUSTOMER_COGS_PER_ORDER]: {
675
601
  priority: 13,
@@ -691,7 +617,6 @@ export const ORDERS_MEASURES_MAP = {
691
617
  tooltip: 'Average product cost per new customer order. Compare to returning customers to assess cost mix differences.',
692
618
  formulaDisplay: 'NC COGS ÷ NC Order Count',
693
619
  formula: 'nc_cogs / nc_order_count',
694
- relatedMeasures: [MEASURE.ORDERS_COGS_PER_ORDER, MEASURE.ORDERS_RETURNING_CUSTOMER_COGS_PER_ORDER, MEASURE.ORDERS_NEW_CUSTOMER_COGS],
695
620
  },
696
621
  [MEASURE.ORDERS_RETURNING_CUSTOMER_COGS_PER_ORDER]: {
697
622
  priority: 23,
@@ -713,293 +638,6 @@ export const ORDERS_MEASURES_MAP = {
713
638
  tooltip: 'Average product cost per returning customer order.',
714
639
  formulaDisplay: 'RC COGS ÷ RC Order Count',
715
640
  formula: 'rc_cogs / rc_order_count',
716
- relatedMeasures: [MEASURE.ORDERS_COGS_PER_ORDER, MEASURE.ORDERS_NEW_CUSTOMER_COGS_PER_ORDER, MEASURE.ORDERS_RETURNING_CUSTOMER_COGS],
717
- },
718
- [MEASURE.ORDERS_GROSS_MARGIN]: {
719
- priority: 100,
720
- title: 'Gross Margin',
721
- description: 'DEPRECATED: Use CM1 instead. Revenue minus COGS.',
722
- sumPrefix: '$',
723
- sumSuffix: '',
724
- avgPrefix: '$',
725
- avgSuffix: '',
726
- icon: MEASURE_ICON.SHOPIFY,
727
- measure: MEASURE.ORDERS_GROSS_MARGIN,
728
- category: MEASURE_CATEGORY.ORDERS,
729
- subcategory: MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
730
- valueType: MeasureValueType.CURRENCY,
731
- decimalPlaces: 2,
732
- useCompactNotation: true,
733
- applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
734
- tooltip: 'Gross revenue minus the cost of goods sold. Represents the profit before operating expenses.',
735
- formulaDisplay: 'Gross Revenue − COGS',
736
- formula: 'gross_revenue - cogs',
737
- relatedMeasures: [MEASURE.ORDERS_COGS, MEASURE.ORDERS_GROSS_REVENUE, MEASURE.ORDERS_GROSS_MARGIN_GROSS_RATE, MEASURE.ORDERS_NET_MARGIN],
738
- deprecated: true,
739
- hideFromUI: true,
740
- },
741
- [MEASURE.ORDERS_NEW_CUSTOMER_GROSS_MARGIN]: {
742
- priority: 100,
743
- title: 'NC Gross Margin',
744
- description: 'DEPRECATED: Use CM1 instead. Gross margin from new customers.',
745
- sumPrefix: '$',
746
- sumSuffix: '',
747
- avgPrefix: '$',
748
- avgSuffix: '',
749
- icon: MEASURE_ICON.SHOPIFY,
750
- measure: MEASURE.ORDERS_NEW_CUSTOMER_GROSS_MARGIN,
751
- category: MEASURE_CATEGORY.ORDERS,
752
- subcategory: MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
753
- valueType: MeasureValueType.CURRENCY,
754
- decimalPlaces: 2,
755
- useCompactNotation: true,
756
- applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
757
- shortTitle: 'NC Gross Margin',
758
- tooltip: 'Gross revenue from new customers minus their COGS. Shows the pre-expense profit from acquisition orders.',
759
- formulaDisplay: 'NC Gross Revenue − NC COGS',
760
- formula: 'nc_gross_revenue - nc_cogs',
761
- relatedMeasures: [MEASURE.ORDERS_GROSS_MARGIN, MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_MARGIN, MEASURE.ORDERS_NEW_CUSTOMER_COGS],
762
- deprecated: true,
763
- hideFromUI: true,
764
- },
765
- [MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_MARGIN]: {
766
- priority: 100,
767
- title: 'RC Gross Margin',
768
- description: 'DEPRECATED: Use CM1 instead. Gross margin from returning customers.',
769
- sumPrefix: '$',
770
- sumSuffix: '',
771
- avgPrefix: '$',
772
- avgSuffix: '',
773
- icon: MEASURE_ICON.SHOPIFY,
774
- measure: MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_MARGIN,
775
- category: MEASURE_CATEGORY.ORDERS,
776
- subcategory: MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
777
- valueType: MeasureValueType.CURRENCY,
778
- decimalPlaces: 2,
779
- useCompactNotation: true,
780
- applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
781
- shortTitle: 'RC Gross Margin',
782
- tooltip: 'Gross revenue from returning customers minus their COGS. Reflects the profitability of repeat business.',
783
- formulaDisplay: 'RC Gross Revenue − RC COGS',
784
- formula: 'rc_gross_revenue - rc_cogs',
785
- relatedMeasures: [MEASURE.ORDERS_GROSS_MARGIN, MEASURE.ORDERS_NEW_CUSTOMER_GROSS_MARGIN, MEASURE.ORDERS_RETURNING_CUSTOMER_COGS],
786
- deprecated: true,
787
- hideFromUI: true,
788
- },
789
- [MEASURE.ORDERS_GROSS_MARGIN_PER_ORDER]: {
790
- priority: 100,
791
- title: 'Gross Margin Per Order',
792
- description: 'DEPRECATED: Use CM1 instead. Average gross margin per order.',
793
- sumPrefix: '$',
794
- sumSuffix: '',
795
- avgPrefix: '$',
796
- avgSuffix: '',
797
- icon: MEASURE_ICON.SHOPIFY,
798
- measure: MEASURE.ORDERS_GROSS_MARGIN_PER_ORDER,
799
- category: MEASURE_CATEGORY.ORDERS,
800
- subcategory: MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
801
- valueType: MeasureValueType.CURRENCY,
802
- decimalPlaces: 2,
803
- useCompactNotation: false,
804
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
805
- shortTitle: 'Gross Margin/Ord',
806
- tooltip: 'Average gross profit earned per order. Helps benchmark profitability against ad spend on a per-order basis.',
807
- formulaDisplay: 'Gross Margin ÷ Order Count',
808
- formula: 'gross_margin / order_count',
809
- relatedMeasures: [MEASURE.ORDERS_GROSS_MARGIN, MEASURE.ORDERS_NET_MARGIN_PER_ORDER, MEASURE.ORDERS_COGS_PER_ORDER],
810
- deprecated: true,
811
- hideFromUI: true,
812
- },
813
- [MEASURE.ORDERS_NEW_CUSTOMER_GROSS_MARGIN_PER_ORDER]: {
814
- priority: 100,
815
- title: 'NC Gross Margin Per Order',
816
- description: 'DEPRECATED: Use CM1 instead. Average gross margin per order for new customers.',
817
- sumPrefix: '$',
818
- sumSuffix: '',
819
- avgPrefix: '$',
820
- avgSuffix: '',
821
- icon: MEASURE_ICON.SHOPIFY,
822
- measure: MEASURE.ORDERS_NEW_CUSTOMER_GROSS_MARGIN_PER_ORDER,
823
- category: MEASURE_CATEGORY.ORDERS,
824
- subcategory: MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
825
- valueType: MeasureValueType.CURRENCY,
826
- decimalPlaces: 2,
827
- useCompactNotation: false,
828
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
829
- shortTitle: 'NC GM/Order',
830
- tooltip: 'Average gross profit per new customer order. Compare to CPA to evaluate first-order unit economics.',
831
- formulaDisplay: 'NC Gross Margin ÷ NC Order Count',
832
- formula: 'nc_gross_margin / nc_order_count',
833
- relatedMeasures: [MEASURE.ORDERS_GROSS_MARGIN_PER_ORDER, MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_MARGIN_PER_ORDER, MEASURE.ORDERS_NEW_CUSTOMER_GROSS_MARGIN],
834
- deprecated: true,
835
- hideFromUI: true,
836
- },
837
- [MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_MARGIN_PER_ORDER]: {
838
- priority: 100,
839
- title: 'RC Gross Margin Per Order',
840
- description: 'DEPRECATED: Use CM1 instead. Average gross margin per order for returning customers.',
841
- sumPrefix: '$',
842
- sumSuffix: '',
843
- avgPrefix: '$',
844
- avgSuffix: '',
845
- icon: MEASURE_ICON.SHOPIFY,
846
- measure: MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_MARGIN_PER_ORDER,
847
- category: MEASURE_CATEGORY.ORDERS,
848
- subcategory: MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
849
- valueType: MeasureValueType.CURRENCY,
850
- decimalPlaces: 2,
851
- useCompactNotation: false,
852
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
853
- shortTitle: 'RC GM/Order',
854
- tooltip: 'Average gross profit per returning customer order.',
855
- formulaDisplay: 'RC Gross Margin ÷ RC Order Count',
856
- formula: 'rc_gross_margin / rc_order_count',
857
- relatedMeasures: [MEASURE.ORDERS_GROSS_MARGIN_PER_ORDER, MEASURE.ORDERS_NEW_CUSTOMER_GROSS_MARGIN_PER_ORDER, MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_MARGIN],
858
- deprecated: true,
859
- hideFromUI: true,
860
- },
861
- [MEASURE.ORDERS_NET_MARGIN]: {
862
- priority: 100,
863
- title: 'Net Margin',
864
- description: 'DEPRECATED: Use CM1 instead. Net revenue minus COGS.',
865
- sumPrefix: '$',
866
- sumSuffix: '',
867
- avgPrefix: '$',
868
- avgSuffix: '',
869
- icon: MEASURE_ICON.SHOPIFY,
870
- measure: MEASURE.ORDERS_NET_MARGIN,
871
- category: MEASURE_CATEGORY.ORDERS,
872
- subcategory: MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
873
- valueType: MeasureValueType.CURRENCY,
874
- decimalPlaces: 2,
875
- useCompactNotation: true,
876
- applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
877
- tooltip: 'Net revenue (after discounts and refunds) minus cost of goods sold. A tighter profitability view than gross margin.',
878
- formulaDisplay: 'Net Revenue − COGS',
879
- formula: 'net_revenue - cogs',
880
- relatedMeasures: [MEASURE.ORDERS_GROSS_MARGIN, MEASURE.ORDERS_NET_REVENUE, MEASURE.ORDERS_COGS, MEASURE.ORDERS_NET_MARGIN_NET_RATE],
881
- deprecated: true,
882
- hideFromUI: true,
883
- },
884
- [MEASURE.ORDERS_NEW_CUSTOMER_NET_MARGIN]: {
885
- priority: 100,
886
- title: 'NC Net Margin',
887
- description: 'DEPRECATED: Use CM1 instead. Net margin from new customers.',
888
- sumPrefix: '$',
889
- sumSuffix: '',
890
- avgPrefix: '$',
891
- avgSuffix: '',
892
- icon: MEASURE_ICON.SHOPIFY,
893
- measure: MEASURE.ORDERS_NEW_CUSTOMER_NET_MARGIN,
894
- category: MEASURE_CATEGORY.ORDERS,
895
- subcategory: MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
896
- valueType: MeasureValueType.CURRENCY,
897
- decimalPlaces: 2,
898
- useCompactNotation: true,
899
- applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
900
- shortTitle: 'NC Net Margin',
901
- tooltip: 'Net margin from new customer orders after discounts and refunds minus COGS.',
902
- formulaDisplay: 'NC Net Revenue − NC COGS',
903
- formula: 'nc_net_revenue - nc_cogs',
904
- relatedMeasures: [MEASURE.ORDERS_NET_MARGIN, MEASURE.ORDERS_RETURNING_CUSTOMER_NET_MARGIN, MEASURE.ORDERS_NEW_CUSTOMER_GROSS_MARGIN],
905
- deprecated: true,
906
- hideFromUI: true,
907
- },
908
- [MEASURE.ORDERS_RETURNING_CUSTOMER_NET_MARGIN]: {
909
- priority: 100,
910
- title: 'RC Net Margin',
911
- description: 'DEPRECATED: Use CM1 instead. Net margin from returning customers.',
912
- sumPrefix: '$',
913
- sumSuffix: '',
914
- avgPrefix: '$',
915
- avgSuffix: '',
916
- icon: MEASURE_ICON.SHOPIFY,
917
- measure: MEASURE.ORDERS_RETURNING_CUSTOMER_NET_MARGIN,
918
- category: MEASURE_CATEGORY.ORDERS,
919
- subcategory: MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
920
- valueType: MeasureValueType.CURRENCY,
921
- decimalPlaces: 2,
922
- useCompactNotation: true,
923
- applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
924
- shortTitle: 'RC Net Margin',
925
- tooltip: 'Net margin from returning customer orders after discounts and refunds minus COGS.',
926
- formulaDisplay: 'RC Net Revenue − RC COGS',
927
- formula: 'rc_net_revenue - rc_cogs',
928
- relatedMeasures: [MEASURE.ORDERS_NET_MARGIN, MEASURE.ORDERS_NEW_CUSTOMER_NET_MARGIN, MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_MARGIN],
929
- deprecated: true,
930
- hideFromUI: true,
931
- },
932
- [MEASURE.ORDERS_NET_MARGIN_PER_ORDER]: {
933
- priority: 100,
934
- title: 'Net Margin Per Order',
935
- description: 'DEPRECATED: Use CM1 instead. Average net margin per order.',
936
- sumPrefix: '$',
937
- sumSuffix: '',
938
- avgPrefix: '$',
939
- avgSuffix: '',
940
- icon: MEASURE_ICON.SHOPIFY,
941
- measure: MEASURE.ORDERS_NET_MARGIN_PER_ORDER,
942
- category: MEASURE_CATEGORY.ORDERS,
943
- subcategory: MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
944
- valueType: MeasureValueType.CURRENCY,
945
- decimalPlaces: 2,
946
- useCompactNotation: false,
947
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
948
- shortTitle: 'Net Margin/Ord',
949
- tooltip: 'Average net profit per order after discounts, refunds, and COGS.',
950
- formulaDisplay: 'Net Margin ÷ Order Count',
951
- formula: 'net_margin / order_count',
952
- relatedMeasures: [MEASURE.ORDERS_NET_MARGIN, MEASURE.ORDERS_GROSS_MARGIN_PER_ORDER, MEASURE.ORDERS_NEW_CUSTOMER_NET_MARGIN_PER_ORDER],
953
- deprecated: true,
954
- hideFromUI: true,
955
- },
956
- [MEASURE.ORDERS_NEW_CUSTOMER_NET_MARGIN_PER_ORDER]: {
957
- priority: 100,
958
- title: 'NC Net Margin Per Order',
959
- description: 'DEPRECATED: Use CM1 instead. Average net margin per order for new customers.',
960
- sumPrefix: '$',
961
- sumSuffix: '',
962
- avgPrefix: '$',
963
- avgSuffix: '',
964
- icon: MEASURE_ICON.SHOPIFY,
965
- measure: MEASURE.ORDERS_NEW_CUSTOMER_NET_MARGIN_PER_ORDER,
966
- category: MEASURE_CATEGORY.ORDERS,
967
- subcategory: MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
968
- valueType: MeasureValueType.CURRENCY,
969
- decimalPlaces: 2,
970
- useCompactNotation: false,
971
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
972
- shortTitle: 'NC NM/Order',
973
- tooltip: 'Average net profit per new customer order. Use with CPA to evaluate whether acquisition is profitable at the first order.',
974
- formulaDisplay: 'NC Net Margin ÷ NC Order Count',
975
- formula: 'nc_net_margin / nc_order_count',
976
- relatedMeasures: [MEASURE.ORDERS_NET_MARGIN_PER_ORDER, MEASURE.ORDERS_RETURNING_CUSTOMER_NET_MARGIN_PER_ORDER, MEASURE.ORDERS_NEW_CUSTOMER_NET_MARGIN],
977
- deprecated: true,
978
- hideFromUI: true,
979
- },
980
- [MEASURE.ORDERS_RETURNING_CUSTOMER_NET_MARGIN_PER_ORDER]: {
981
- priority: 100,
982
- title: 'RC Net Margin Per Order',
983
- description: 'DEPRECATED: Use CM1 instead. Average net margin per order for returning customers.',
984
- sumPrefix: '$',
985
- sumSuffix: '',
986
- avgPrefix: '$',
987
- avgSuffix: '',
988
- icon: MEASURE_ICON.SHOPIFY,
989
- measure: MEASURE.ORDERS_RETURNING_CUSTOMER_NET_MARGIN_PER_ORDER,
990
- category: MEASURE_CATEGORY.ORDERS,
991
- subcategory: MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
992
- valueType: MeasureValueType.CURRENCY,
993
- decimalPlaces: 2,
994
- useCompactNotation: false,
995
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
996
- shortTitle: 'RC NM/Order',
997
- tooltip: 'Average net profit per returning customer order.',
998
- formulaDisplay: 'RC Net Margin ÷ RC Order Count',
999
- formula: 'rc_net_margin / rc_order_count',
1000
- relatedMeasures: [MEASURE.ORDERS_NET_MARGIN_PER_ORDER, MEASURE.ORDERS_NEW_CUSTOMER_NET_MARGIN_PER_ORDER, MEASURE.ORDERS_RETURNING_CUSTOMER_NET_MARGIN],
1001
- deprecated: true,
1002
- hideFromUI: true,
1003
641
  },
1004
642
  [MEASURE.ORDERS_REFUND_AMOUNT]: {
1005
643
  priority: 1,
@@ -1018,29 +656,6 @@ export const ORDERS_MEASURES_MAP = {
1018
656
  useCompactNotation: true,
1019
657
  applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
1020
658
  tooltip: 'The total dollar amount refunded to customers in the period. High values reduce net revenue and signal product or fulfillment issues.',
1021
- relatedMeasures: [MEASURE.ORDERS_REFUND_PERCENT, MEASURE.ORDERS_REFUND_COUNT, MEASURE.ORDERS_DISCOUNT_AMOUNT, MEASURE.ORDERS_NET_REVENUE],
1022
- aliases: [MEASURE.ORDERS_REFUNDS],
1023
- },
1024
- [MEASURE.ORDERS_REFUNDS]: {
1025
- priority: 1,
1026
- title: 'Refund Amount',
1027
- description: 'Total refund amount.',
1028
- sumPrefix: '$',
1029
- sumSuffix: '',
1030
- avgPrefix: '$',
1031
- avgSuffix: '',
1032
- icon: MEASURE_ICON.SHOPIFY,
1033
- measure: MEASURE.ORDERS_REFUNDS,
1034
- category: MEASURE_CATEGORY.ORDERS,
1035
- subcategory: MEASURE_SUBCATEGORY.ORDERS_ADJUSTMENTS,
1036
- valueType: MeasureValueType.CURRENCY,
1037
- decimalPlaces: 2,
1038
- useCompactNotation: true,
1039
- applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
1040
- tooltip: 'The total dollar amount refunded to customers in the period. High values reduce net revenue and signal product or fulfillment issues.',
1041
- relatedMeasures: [MEASURE.ORDERS_REFUND_RATE, MEASURE.ORDERS_REFUND_COUNT, MEASURE.ORDERS_DISCOUNTS, MEASURE.ORDERS_NET_REVENUE],
1042
- deprecated: true,
1043
- hideFromUI: true,
1044
659
  },
1045
660
  [MEASURE.ORDERS_REFUND_COUNT]: {
1046
661
  priority: 2,
@@ -1059,7 +674,6 @@ export const ORDERS_MEASURES_MAP = {
1059
674
  useCompactNotation: false,
1060
675
  applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
1061
676
  tooltip: 'The number of orders that had a refund issued. Use with Refund Rate to understand the scale of returns.',
1062
- relatedMeasures: [MEASURE.ORDERS_REFUNDS, MEASURE.ORDERS_REFUND_RATE, MEASURE.ORDERS_COUNT],
1063
677
  },
1064
678
  [MEASURE.ORDERS_REFUND_PERCENT]: {
1065
679
  priority: 3,
@@ -1080,31 +694,6 @@ export const ORDERS_MEASURES_MAP = {
1080
694
  tooltip: 'The share of orders that resulted in a refund. Elevated refund rates can indicate product quality, sizing, or expectation issues.',
1081
695
  formulaDisplay: 'Refund Count ÷ Order Count × 100',
1082
696
  formula: 'refund_count / order_count * 100',
1083
- relatedMeasures: [MEASURE.ORDERS_REFUNDS, MEASURE.ORDERS_REFUND_COUNT],
1084
- aliases: [MEASURE.ORDERS_REFUND_RATE],
1085
- },
1086
- [MEASURE.ORDERS_REFUND_RATE]: {
1087
- priority: 3,
1088
- title: 'Refund Rate',
1089
- description: 'Percentage of orders refunded.',
1090
- sumPrefix: '',
1091
- sumSuffix: '%',
1092
- avgPrefix: '',
1093
- avgSuffix: '%',
1094
- icon: MEASURE_ICON.SHOPIFY,
1095
- measure: MEASURE.ORDERS_REFUND_RATE,
1096
- category: MEASURE_CATEGORY.ORDERS,
1097
- subcategory: MEASURE_SUBCATEGORY.ORDERS_ADJUSTMENTS,
1098
- valueType: MeasureValueType.PERCENTAGE,
1099
- decimalPlaces: 2,
1100
- useCompactNotation: false,
1101
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
1102
- tooltip: 'The share of orders that resulted in a refund. Elevated refund rates can indicate product quality, sizing, or expectation issues.',
1103
- formulaDisplay: 'Refund Count ÷ Order Count × 100',
1104
- formula: 'refund_count / order_count * 100',
1105
- relatedMeasures: [MEASURE.ORDERS_REFUNDS, MEASURE.ORDERS_REFUND_COUNT, MEASURE.ORDERS_DISCOUNT_RATE],
1106
- deprecated: true,
1107
- hideFromUI: true,
1108
697
  },
1109
698
  [MEASURE.ORDERS_REFUND_PER_ORDER]: {
1110
699
  priority: 4,
@@ -1126,7 +715,6 @@ export const ORDERS_MEASURES_MAP = {
1126
715
  tooltip: 'Average refund dollar amount per order placed. Useful for modeling the true realized revenue per order.',
1127
716
  formulaDisplay: 'Total Refunds ÷ Order Count',
1128
717
  formula: 'total_refunds / order_count',
1129
- relatedMeasures: [MEASURE.ORDERS_REFUNDS, MEASURE.ORDERS_DISCOUNT_PER_ORDER, MEASURE.ORDERS_NET_AOV],
1130
718
  },
1131
719
  [MEASURE.ORDERS_NEW_CUSTOMER_REFUNDS]: {
1132
720
  priority: 5,
@@ -1146,7 +734,6 @@ export const ORDERS_MEASURES_MAP = {
1146
734
  applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
1147
735
  shortTitle: 'NC Refunds',
1148
736
  tooltip: 'The total dollar amount refunded to new customers. High values may indicate product/expectation issues with first-time buyers.',
1149
- relatedMeasures: [MEASURE.ORDERS_REFUND_AMOUNT, MEASURE.ORDERS_RETURNING_CUSTOMER_REFUNDS, MEASURE.ORDERS_NEW_CUSTOMER_REFUND_COUNT],
1150
737
  },
1151
738
  [MEASURE.ORDERS_NEW_CUSTOMER_REFUND_COUNT]: {
1152
739
  priority: 6,
@@ -1166,7 +753,6 @@ export const ORDERS_MEASURES_MAP = {
1166
753
  applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
1167
754
  shortTitle: 'NC Refund Ct',
1168
755
  tooltip: 'The number of new customer orders that had a refund issued.',
1169
- relatedMeasures: [MEASURE.ORDERS_REFUND_COUNT, MEASURE.ORDERS_RETURNING_CUSTOMER_REFUND_COUNT, MEASURE.ORDERS_NEW_CUSTOMER_REFUNDS],
1170
756
  },
1171
757
  [MEASURE.ORDERS_NEW_CUSTOMER_REFUND_PERCENT]: {
1172
758
  priority: 7,
@@ -1188,32 +774,6 @@ export const ORDERS_MEASURES_MAP = {
1188
774
  tooltip: 'The share of new customer orders that resulted in a refund.',
1189
775
  formulaDisplay: 'NC Refund Count ÷ NC Order Count × 100',
1190
776
  formula: 'nc_refund_count / nc_order_count * 100',
1191
- relatedMeasures: [MEASURE.ORDERS_REFUND_PERCENT, MEASURE.ORDERS_RETURNING_CUSTOMER_REFUND_PERCENT, MEASURE.ORDERS_NEW_CUSTOMER_REFUND_COUNT],
1192
- aliases: [MEASURE.ORDERS_NEW_CUSTOMER_REFUND_RATE],
1193
- },
1194
- [MEASURE.ORDERS_NEW_CUSTOMER_REFUND_RATE]: {
1195
- priority: 7,
1196
- title: 'New Customer Refund Rate',
1197
- description: 'Percentage of new customer orders refunded.',
1198
- sumPrefix: '',
1199
- sumSuffix: '%',
1200
- avgPrefix: '',
1201
- avgSuffix: '%',
1202
- icon: MEASURE_ICON.SHOPIFY,
1203
- measure: MEASURE.ORDERS_NEW_CUSTOMER_REFUND_RATE,
1204
- category: MEASURE_CATEGORY.ORDERS,
1205
- subcategory: MEASURE_SUBCATEGORY.ORDERS_ADJUSTMENTS,
1206
- valueType: MeasureValueType.PERCENTAGE,
1207
- decimalPlaces: 2,
1208
- useCompactNotation: false,
1209
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
1210
- shortTitle: 'NC Refund %',
1211
- tooltip: 'The share of new customer orders that resulted in a refund.',
1212
- formulaDisplay: 'NC Refund Count ÷ NC Order Count × 100',
1213
- formula: 'nc_refund_count / nc_order_count * 100',
1214
- relatedMeasures: [MEASURE.ORDERS_REFUND_PERCENT, MEASURE.ORDERS_RETURNING_CUSTOMER_REFUND_RATE, MEASURE.ORDERS_NEW_CUSTOMER_REFUND_COUNT],
1215
- deprecated: true,
1216
- hideFromUI: true,
1217
777
  },
1218
778
  [MEASURE.ORDERS_NEW_CUSTOMER_REFUND_PER_ORDER]: {
1219
779
  priority: 8,
@@ -1235,7 +795,6 @@ export const ORDERS_MEASURES_MAP = {
1235
795
  tooltip: 'Average refund dollar amount per new customer order placed.',
1236
796
  formulaDisplay: 'NC Refunds ÷ NC Order Count',
1237
797
  formula: 'nc_refunds / nc_order_count',
1238
- relatedMeasures: [MEASURE.ORDERS_REFUND_PER_ORDER, MEASURE.ORDERS_RETURNING_CUSTOMER_REFUND_PER_ORDER, MEASURE.ORDERS_NEW_CUSTOMER_REFUNDS],
1239
798
  },
1240
799
  [MEASURE.ORDERS_RETURNING_CUSTOMER_REFUNDS]: {
1241
800
  priority: 9,
@@ -1255,7 +814,6 @@ export const ORDERS_MEASURES_MAP = {
1255
814
  applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
1256
815
  shortTitle: 'RC Refunds',
1257
816
  tooltip: 'The total dollar amount refunded to returning customers. High values may indicate quality issues affecting repeat buyers.',
1258
- relatedMeasures: [MEASURE.ORDERS_REFUND_AMOUNT, MEASURE.ORDERS_NEW_CUSTOMER_REFUNDS, MEASURE.ORDERS_RETURNING_CUSTOMER_REFUND_COUNT],
1259
817
  },
1260
818
  [MEASURE.ORDERS_RETURNING_CUSTOMER_REFUND_COUNT]: {
1261
819
  priority: 10,
@@ -1275,7 +833,6 @@ export const ORDERS_MEASURES_MAP = {
1275
833
  applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
1276
834
  shortTitle: 'RC Refund Ct',
1277
835
  tooltip: 'The number of returning customer orders that had a refund issued.',
1278
- relatedMeasures: [MEASURE.ORDERS_REFUND_COUNT, MEASURE.ORDERS_NEW_CUSTOMER_REFUND_COUNT, MEASURE.ORDERS_RETURNING_CUSTOMER_REFUNDS],
1279
836
  },
1280
837
  [MEASURE.ORDERS_RETURNING_CUSTOMER_REFUND_PERCENT]: {
1281
838
  priority: 11,
@@ -1297,32 +854,6 @@ export const ORDERS_MEASURES_MAP = {
1297
854
  tooltip: 'The share of returning customer orders that resulted in a refund.',
1298
855
  formulaDisplay: 'RC Refund Count ÷ RC Order Count × 100',
1299
856
  formula: 'rc_refund_count / rc_order_count * 100',
1300
- relatedMeasures: [MEASURE.ORDERS_REFUND_PERCENT, MEASURE.ORDERS_NEW_CUSTOMER_REFUND_PERCENT, MEASURE.ORDERS_RETURNING_CUSTOMER_REFUND_COUNT],
1301
- aliases: [MEASURE.ORDERS_RETURNING_CUSTOMER_REFUND_RATE],
1302
- },
1303
- [MEASURE.ORDERS_RETURNING_CUSTOMER_REFUND_RATE]: {
1304
- priority: 11,
1305
- title: 'Returning Customer Refund Rate',
1306
- description: 'Percentage of returning customer orders refunded.',
1307
- sumPrefix: '',
1308
- sumSuffix: '%',
1309
- avgPrefix: '',
1310
- avgSuffix: '%',
1311
- icon: MEASURE_ICON.SHOPIFY,
1312
- measure: MEASURE.ORDERS_RETURNING_CUSTOMER_REFUND_RATE,
1313
- category: MEASURE_CATEGORY.ORDERS,
1314
- subcategory: MEASURE_SUBCATEGORY.ORDERS_ADJUSTMENTS,
1315
- valueType: MeasureValueType.PERCENTAGE,
1316
- decimalPlaces: 2,
1317
- useCompactNotation: false,
1318
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
1319
- shortTitle: 'RC Refund %',
1320
- tooltip: 'The share of returning customer orders that resulted in a refund.',
1321
- formulaDisplay: 'RC Refund Count ÷ RC Order Count × 100',
1322
- formula: 'rc_refund_count / rc_order_count * 100',
1323
- relatedMeasures: [MEASURE.ORDERS_REFUND_PERCENT, MEASURE.ORDERS_NEW_CUSTOMER_REFUND_RATE, MEASURE.ORDERS_RETURNING_CUSTOMER_REFUND_COUNT],
1324
- deprecated: true,
1325
- hideFromUI: true,
1326
857
  },
1327
858
  [MEASURE.ORDERS_RETURNING_CUSTOMER_REFUND_PER_ORDER]: {
1328
859
  priority: 12,
@@ -1344,7 +875,6 @@ export const ORDERS_MEASURES_MAP = {
1344
875
  tooltip: 'Average refund dollar amount per returning customer order placed.',
1345
876
  formulaDisplay: 'RC Refunds ÷ RC Order Count',
1346
877
  formula: 'rc_refunds / rc_order_count',
1347
- relatedMeasures: [MEASURE.ORDERS_REFUND_PER_ORDER, MEASURE.ORDERS_NEW_CUSTOMER_REFUND_PER_ORDER, MEASURE.ORDERS_RETURNING_CUSTOMER_REFUNDS],
1348
878
  },
1349
879
  [MEASURE.ORDERS_DISCOUNT_AMOUNT]: {
1350
880
  priority: 11,
@@ -1363,29 +893,6 @@ export const ORDERS_MEASURES_MAP = {
1363
893
  useCompactNotation: true,
1364
894
  applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
1365
895
  tooltip: 'The total dollar value of discounts applied across all orders. High discount totals reduce gross margin.',
1366
- relatedMeasures: [MEASURE.ORDERS_DISCOUNT_PERCENT, MEASURE.ORDERS_REFUND_AMOUNT, MEASURE.ORDERS_GROSS_REVENUE, MEASURE.ORDERS_NET_REVENUE],
1367
- aliases: [MEASURE.ORDERS_DISCOUNTS],
1368
- },
1369
- [MEASURE.ORDERS_DISCOUNTS]: {
1370
- priority: 11,
1371
- title: 'Discount Amount',
1372
- description: 'Total discount amount.',
1373
- sumPrefix: '$',
1374
- sumSuffix: '',
1375
- avgPrefix: '$',
1376
- avgSuffix: '',
1377
- icon: MEASURE_ICON.SHOPIFY,
1378
- measure: MEASURE.ORDERS_DISCOUNTS,
1379
- category: MEASURE_CATEGORY.ORDERS,
1380
- subcategory: MEASURE_SUBCATEGORY.ORDERS_ADJUSTMENTS,
1381
- valueType: MeasureValueType.CURRENCY,
1382
- decimalPlaces: 2,
1383
- useCompactNotation: true,
1384
- applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
1385
- tooltip: 'The total dollar value of discounts applied across all orders. High discount totals reduce gross margin.',
1386
- relatedMeasures: [MEASURE.ORDERS_DISCOUNT_RATE, MEASURE.ORDERS_REFUNDS, MEASURE.ORDERS_GROSS_REVENUE, MEASURE.ORDERS_NET_REVENUE],
1387
- deprecated: true,
1388
- hideFromUI: true,
1389
896
  },
1390
897
  [MEASURE.ORDERS_DISCOUNT_PERCENT]: {
1391
898
  priority: 13,
@@ -1406,31 +913,6 @@ export const ORDERS_MEASURES_MAP = {
1406
913
  tooltip: 'Discounts as a share of gross revenue. A high discount rate erodes margin and may indicate over-reliance on promotions.',
1407
914
  formulaDisplay: 'Discounts ÷ Gross Revenue × 100',
1408
915
  formula: 'discounts / gross_revenue * 100',
1409
- relatedMeasures: [MEASURE.ORDERS_DISCOUNT_AMOUNT, MEASURE.ORDERS_REFUND_PERCENT, MEASURE.ORDERS_GROSS_REVENUE],
1410
- aliases: [MEASURE.ORDERS_DISCOUNT_RATE],
1411
- },
1412
- [MEASURE.ORDERS_DISCOUNT_RATE]: {
1413
- priority: 13,
1414
- title: 'Discount Rate',
1415
- description: 'Discounts as percentage of gross revenue.',
1416
- sumPrefix: '',
1417
- sumSuffix: '%',
1418
- avgPrefix: '',
1419
- avgSuffix: '%',
1420
- icon: MEASURE_ICON.SHOPIFY,
1421
- measure: MEASURE.ORDERS_DISCOUNT_RATE,
1422
- category: MEASURE_CATEGORY.ORDERS,
1423
- subcategory: MEASURE_SUBCATEGORY.ORDERS_ADJUSTMENTS,
1424
- valueType: MeasureValueType.PERCENTAGE,
1425
- decimalPlaces: 2,
1426
- useCompactNotation: false,
1427
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
1428
- tooltip: 'Discounts as a share of gross revenue. A high discount rate erodes margin and may indicate over-reliance on promotions.',
1429
- formulaDisplay: 'Discounts ÷ Gross Revenue × 100',
1430
- formula: 'discounts / gross_revenue * 100',
1431
- relatedMeasures: [MEASURE.ORDERS_DISCOUNTS, MEASURE.ORDERS_REFUND_RATE, MEASURE.ORDERS_GROSS_REVENUE],
1432
- deprecated: true,
1433
- hideFromUI: true,
1434
916
  },
1435
917
  [MEASURE.ORDERS_DISCOUNT_PER_ORDER]: {
1436
918
  priority: 14,
@@ -1452,7 +934,6 @@ export const ORDERS_MEASURES_MAP = {
1452
934
  tooltip: 'Average discount dollar value applied per order. Useful for understanding how much revenue is being given away per transaction.',
1453
935
  formulaDisplay: 'Total Discounts ÷ Order Count',
1454
936
  formula: 'total_discounts / order_count',
1455
- relatedMeasures: [MEASURE.ORDERS_DISCOUNTS, MEASURE.ORDERS_REFUND_PER_ORDER, MEASURE.ORDERS_GROSS_AOV],
1456
937
  },
1457
938
  [MEASURE.ORDERS_NEW_CUSTOMER_DISCOUNTS]: {
1458
939
  priority: 15,
@@ -1472,7 +953,6 @@ export const ORDERS_MEASURES_MAP = {
1472
953
  useCompactNotation: true,
1473
954
  applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
1474
955
  tooltip: 'Total dollar value of discounts applied to new customer orders.',
1475
- relatedMeasures: [MEASURE.ORDERS_DISCOUNT_AMOUNT, MEASURE.ORDERS_NEW_CUSTOMER_DISCOUNT_RATE, MEASURE.ORDERS_NEW_CUSTOMER_DISCOUNT_PER_ORDER],
1476
956
  },
1477
957
  [MEASURE.ORDERS_NEW_CUSTOMER_DISCOUNT_PERCENT]: {
1478
958
  priority: 16,
@@ -1494,31 +974,6 @@ export const ORDERS_MEASURES_MAP = {
1494
974
  tooltip: 'New customer discounts as a percentage of new customer gross revenue.',
1495
975
  formulaDisplay: 'NC Discounts ÷ NC Gross Revenue × 100',
1496
976
  formula: 'nc_discounts / nc_gross_revenue * 100',
1497
- relatedMeasures: [MEASURE.ORDERS_NEW_CUSTOMER_DISCOUNTS, MEASURE.ORDERS_DISCOUNT_PERCENT, MEASURE.ORDERS_RETURNING_CUSTOMER_DISCOUNT_PERCENT],
1498
- aliases: [MEASURE.ORDERS_NEW_CUSTOMER_DISCOUNT_RATE],
1499
- },
1500
- [MEASURE.ORDERS_NEW_CUSTOMER_DISCOUNT_RATE]: {
1501
- priority: 16,
1502
- title: 'NC Discount Rate',
1503
- description: 'Discounts as percentage of new customer gross revenue.',
1504
- sumPrefix: '',
1505
- sumSuffix: '%',
1506
- avgPrefix: '',
1507
- avgSuffix: '%',
1508
- icon: MEASURE_ICON.SHOPIFY,
1509
- measure: MEASURE.ORDERS_NEW_CUSTOMER_DISCOUNT_RATE,
1510
- category: MEASURE_CATEGORY.ORDERS,
1511
- subcategory: MEASURE_SUBCATEGORY.ORDERS_ADJUSTMENTS,
1512
- valueType: MeasureValueType.PERCENTAGE,
1513
- decimalPlaces: 2,
1514
- useCompactNotation: false,
1515
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
1516
- tooltip: 'New customer discounts as a percentage of new customer gross revenue.',
1517
- formulaDisplay: 'NC Discounts ÷ NC Gross Revenue × 100',
1518
- formula: 'nc_discounts / nc_gross_revenue * 100',
1519
- relatedMeasures: [MEASURE.ORDERS_NEW_CUSTOMER_DISCOUNTS, MEASURE.ORDERS_DISCOUNT_RATE, MEASURE.ORDERS_RETURNING_CUSTOMER_DISCOUNT_RATE],
1520
- deprecated: true,
1521
- hideFromUI: true,
1522
977
  },
1523
978
  [MEASURE.ORDERS_NEW_CUSTOMER_DISCOUNT_PER_ORDER]: {
1524
979
  priority: 17,
@@ -1540,7 +995,6 @@ export const ORDERS_MEASURES_MAP = {
1540
995
  tooltip: 'Average discount dollar value applied per new customer order.',
1541
996
  formulaDisplay: 'NC Discounts ÷ NC Order Count',
1542
997
  formula: 'nc_discounts / nc_order_count',
1543
- relatedMeasures: [MEASURE.ORDERS_NEW_CUSTOMER_DISCOUNTS, MEASURE.ORDERS_DISCOUNT_PER_ORDER, MEASURE.ORDERS_RETURNING_CUSTOMER_DISCOUNT_PER_ORDER],
1544
998
  },
1545
999
  [MEASURE.ORDERS_RETURNING_CUSTOMER_DISCOUNTS]: {
1546
1000
  priority: 18,
@@ -1560,7 +1014,6 @@ export const ORDERS_MEASURES_MAP = {
1560
1014
  useCompactNotation: true,
1561
1015
  applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
1562
1016
  tooltip: 'Total dollar value of discounts applied to returning customer orders.',
1563
- relatedMeasures: [MEASURE.ORDERS_DISCOUNT_AMOUNT, MEASURE.ORDERS_RETURNING_CUSTOMER_DISCOUNT_RATE, MEASURE.ORDERS_RETURNING_CUSTOMER_DISCOUNT_PER_ORDER],
1564
1017
  },
1565
1018
  [MEASURE.ORDERS_RETURNING_CUSTOMER_DISCOUNT_PERCENT]: {
1566
1019
  priority: 19,
@@ -1582,31 +1035,6 @@ export const ORDERS_MEASURES_MAP = {
1582
1035
  tooltip: 'Returning customer discounts as a percentage of returning customer gross revenue.',
1583
1036
  formulaDisplay: 'RC Discounts ÷ RC Gross Revenue × 100',
1584
1037
  formula: 'rc_discounts / rc_gross_revenue * 100',
1585
- relatedMeasures: [MEASURE.ORDERS_RETURNING_CUSTOMER_DISCOUNTS, MEASURE.ORDERS_DISCOUNT_PERCENT, MEASURE.ORDERS_NEW_CUSTOMER_DISCOUNT_PERCENT],
1586
- aliases: [MEASURE.ORDERS_RETURNING_CUSTOMER_DISCOUNT_RATE],
1587
- },
1588
- [MEASURE.ORDERS_RETURNING_CUSTOMER_DISCOUNT_RATE]: {
1589
- priority: 19,
1590
- title: 'RC Discount Rate',
1591
- description: 'Discounts as percentage of returning customer gross revenue.',
1592
- sumPrefix: '',
1593
- sumSuffix: '%',
1594
- avgPrefix: '',
1595
- avgSuffix: '%',
1596
- icon: MEASURE_ICON.SHOPIFY,
1597
- measure: MEASURE.ORDERS_RETURNING_CUSTOMER_DISCOUNT_RATE,
1598
- category: MEASURE_CATEGORY.ORDERS,
1599
- subcategory: MEASURE_SUBCATEGORY.ORDERS_ADJUSTMENTS,
1600
- valueType: MeasureValueType.PERCENTAGE,
1601
- decimalPlaces: 2,
1602
- useCompactNotation: false,
1603
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
1604
- tooltip: 'Returning customer discounts as a percentage of returning customer gross revenue.',
1605
- formulaDisplay: 'RC Discounts ÷ RC Gross Revenue × 100',
1606
- formula: 'rc_discounts / rc_gross_revenue * 100',
1607
- relatedMeasures: [MEASURE.ORDERS_RETURNING_CUSTOMER_DISCOUNTS, MEASURE.ORDERS_DISCOUNT_RATE, MEASURE.ORDERS_NEW_CUSTOMER_DISCOUNT_RATE],
1608
- deprecated: true,
1609
- hideFromUI: true,
1610
1038
  },
1611
1039
  [MEASURE.ORDERS_RETURNING_CUSTOMER_DISCOUNT_PER_ORDER]: {
1612
1040
  priority: 20,
@@ -1628,7 +1056,6 @@ export const ORDERS_MEASURES_MAP = {
1628
1056
  tooltip: 'Average discount dollar value applied per returning customer order.',
1629
1057
  formulaDisplay: 'RC Discounts ÷ RC Order Count',
1630
1058
  formula: 'rc_discounts / rc_order_count',
1631
- relatedMeasures: [MEASURE.ORDERS_RETURNING_CUSTOMER_DISCOUNTS, MEASURE.ORDERS_DISCOUNT_PER_ORDER, MEASURE.ORDERS_NEW_CUSTOMER_DISCOUNT_PER_ORDER],
1632
1059
  },
1633
1060
  [MEASURE.ORDERS_SHIPPING]: {
1634
1061
  priority: 31,
@@ -1648,7 +1075,6 @@ export const ORDERS_MEASURES_MAP = {
1648
1075
  useCompactNotation: true,
1649
1076
  applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
1650
1077
  tooltip: 'Total shipping fees collected from customers across all orders. Shipping revenue offsets fulfillment costs.',
1651
- relatedMeasures: [MEASURE.ORDERS_SHIPPING_RATE, MEASURE.ORDERS_SHIPPING_PER_ORDER, MEASURE.ORDERS_TOTAL_REVENUE],
1652
1078
  },
1653
1079
  [MEASURE.ORDERS_SHIPPING_PERCENT]: {
1654
1080
  priority: 32,
@@ -1669,31 +1095,6 @@ export const ORDERS_MEASURES_MAP = {
1669
1095
  tooltip: 'Shipping revenue as a share of total revenue. A declining rate may indicate free shipping promotions affecting margins.',
1670
1096
  formulaDisplay: 'Shipping ÷ Total Revenue × 100',
1671
1097
  formula: 'shipping / total_revenue * 100',
1672
- relatedMeasures: [MEASURE.ORDERS_SHIPPING, MEASURE.ORDERS_TAX_PERCENT, MEASURE.ORDERS_TOTAL_REVENUE],
1673
- aliases: [MEASURE.ORDERS_SHIPPING_RATE],
1674
- },
1675
- [MEASURE.ORDERS_SHIPPING_RATE]: {
1676
- priority: 32,
1677
- title: 'Shipping Rate',
1678
- description: 'Shipping as percentage of total revenue.',
1679
- sumPrefix: '',
1680
- sumSuffix: '%',
1681
- avgPrefix: '',
1682
- avgSuffix: '%',
1683
- icon: MEASURE_ICON.SHOPIFY,
1684
- measure: MEASURE.ORDERS_SHIPPING_RATE,
1685
- category: MEASURE_CATEGORY.ORDERS,
1686
- subcategory: MEASURE_SUBCATEGORY.ORDERS_ADJUSTMENTS,
1687
- valueType: MeasureValueType.PERCENTAGE,
1688
- decimalPlaces: 2,
1689
- useCompactNotation: false,
1690
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
1691
- tooltip: 'Shipping revenue as a share of total revenue. A declining rate may indicate free shipping promotions affecting margins.',
1692
- formulaDisplay: 'Shipping ÷ Total Revenue × 100',
1693
- formula: 'shipping / total_revenue * 100',
1694
- relatedMeasures: [MEASURE.ORDERS_SHIPPING, MEASURE.ORDERS_TAX_RATE, MEASURE.ORDERS_TOTAL_REVENUE],
1695
- deprecated: true,
1696
- hideFromUI: true,
1697
1098
  },
1698
1099
  [MEASURE.ORDERS_SHIPPING_PER_ORDER]: {
1699
1100
  priority: 33,
@@ -1715,7 +1116,6 @@ export const ORDERS_MEASURES_MAP = {
1715
1116
  tooltip: 'Average shipping fee collected per order.',
1716
1117
  formulaDisplay: 'Total Shipping ÷ Order Count',
1717
1118
  formula: 'total_shipping / order_count',
1718
- relatedMeasures: [MEASURE.ORDERS_SHIPPING, MEASURE.ORDERS_TAX_PER_ORDER, MEASURE.ORDERS_TOTAL_AOV],
1719
1119
  },
1720
1120
  [MEASURE.ORDERS_NEW_CUSTOMER_SHIPPING]: {
1721
1121
  priority: 34,
@@ -1735,7 +1135,6 @@ export const ORDERS_MEASURES_MAP = {
1735
1135
  useCompactNotation: true,
1736
1136
  applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
1737
1137
  tooltip: 'Total shipping fees collected from new customer orders.',
1738
- relatedMeasures: [MEASURE.ORDERS_SHIPPING, MEASURE.ORDERS_NEW_CUSTOMER_SHIPPING_RATE, MEASURE.ORDERS_NEW_CUSTOMER_SHIPPING_PER_ORDER],
1739
1138
  },
1740
1139
  [MEASURE.ORDERS_NEW_CUSTOMER_SHIPPING_PERCENT]: {
1741
1140
  priority: 35,
@@ -1757,31 +1156,6 @@ export const ORDERS_MEASURES_MAP = {
1757
1156
  tooltip: 'New customer shipping revenue as a percentage of new customer total revenue.',
1758
1157
  formulaDisplay: 'NC Shipping ÷ NC Total Revenue × 100',
1759
1158
  formula: 'nc_shipping / nc_total_revenue * 100',
1760
- relatedMeasures: [MEASURE.ORDERS_NEW_CUSTOMER_SHIPPING, MEASURE.ORDERS_SHIPPING_PERCENT, MEASURE.ORDERS_RETURNING_CUSTOMER_SHIPPING_PERCENT],
1761
- aliases: [MEASURE.ORDERS_NEW_CUSTOMER_SHIPPING_RATE],
1762
- },
1763
- [MEASURE.ORDERS_NEW_CUSTOMER_SHIPPING_RATE]: {
1764
- priority: 35,
1765
- title: 'NC Shipping Rate',
1766
- description: 'Shipping as percentage of new customer total revenue.',
1767
- sumPrefix: '',
1768
- sumSuffix: '%',
1769
- avgPrefix: '',
1770
- avgSuffix: '%',
1771
- icon: MEASURE_ICON.SHOPIFY,
1772
- measure: MEASURE.ORDERS_NEW_CUSTOMER_SHIPPING_RATE,
1773
- category: MEASURE_CATEGORY.ORDERS,
1774
- subcategory: MEASURE_SUBCATEGORY.ORDERS_ADJUSTMENTS,
1775
- valueType: MeasureValueType.PERCENTAGE,
1776
- decimalPlaces: 2,
1777
- useCompactNotation: false,
1778
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
1779
- tooltip: 'New customer shipping revenue as a percentage of new customer total revenue.',
1780
- formulaDisplay: 'NC Shipping ÷ NC Total Revenue × 100',
1781
- formula: 'nc_shipping / nc_total_revenue * 100',
1782
- relatedMeasures: [MEASURE.ORDERS_NEW_CUSTOMER_SHIPPING, MEASURE.ORDERS_SHIPPING_RATE, MEASURE.ORDERS_RETURNING_CUSTOMER_SHIPPING_RATE],
1783
- deprecated: true,
1784
- hideFromUI: true,
1785
1159
  },
1786
1160
  [MEASURE.ORDERS_NEW_CUSTOMER_SHIPPING_PER_ORDER]: {
1787
1161
  priority: 36,
@@ -1803,7 +1177,6 @@ export const ORDERS_MEASURES_MAP = {
1803
1177
  tooltip: 'Average shipping fee collected per new customer order.',
1804
1178
  formulaDisplay: 'NC Shipping ÷ NC Order Count',
1805
1179
  formula: 'nc_shipping / nc_order_count',
1806
- relatedMeasures: [MEASURE.ORDERS_NEW_CUSTOMER_SHIPPING, MEASURE.ORDERS_SHIPPING_PER_ORDER, MEASURE.ORDERS_RETURNING_CUSTOMER_SHIPPING_PER_ORDER],
1807
1180
  },
1808
1181
  [MEASURE.ORDERS_RETURNING_CUSTOMER_SHIPPING]: {
1809
1182
  priority: 37,
@@ -1823,7 +1196,6 @@ export const ORDERS_MEASURES_MAP = {
1823
1196
  useCompactNotation: true,
1824
1197
  applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
1825
1198
  tooltip: 'Total shipping fees collected from returning customer orders.',
1826
- relatedMeasures: [MEASURE.ORDERS_SHIPPING, MEASURE.ORDERS_RETURNING_CUSTOMER_SHIPPING_RATE, MEASURE.ORDERS_RETURNING_CUSTOMER_SHIPPING_PER_ORDER],
1827
1199
  },
1828
1200
  [MEASURE.ORDERS_RETURNING_CUSTOMER_SHIPPING_PERCENT]: {
1829
1201
  priority: 38,
@@ -1845,31 +1217,6 @@ export const ORDERS_MEASURES_MAP = {
1845
1217
  tooltip: 'Returning customer shipping revenue as a percentage of returning customer total revenue.',
1846
1218
  formulaDisplay: 'RC Shipping ÷ RC Total Revenue × 100',
1847
1219
  formula: 'rc_shipping / rc_total_revenue * 100',
1848
- relatedMeasures: [MEASURE.ORDERS_RETURNING_CUSTOMER_SHIPPING, MEASURE.ORDERS_SHIPPING_PERCENT, MEASURE.ORDERS_NEW_CUSTOMER_SHIPPING_PERCENT],
1849
- aliases: [MEASURE.ORDERS_RETURNING_CUSTOMER_SHIPPING_RATE],
1850
- },
1851
- [MEASURE.ORDERS_RETURNING_CUSTOMER_SHIPPING_RATE]: {
1852
- priority: 38,
1853
- title: 'RC Shipping Rate',
1854
- description: 'Shipping as percentage of returning customer total revenue.',
1855
- sumPrefix: '',
1856
- sumSuffix: '%',
1857
- avgPrefix: '',
1858
- avgSuffix: '%',
1859
- icon: MEASURE_ICON.SHOPIFY,
1860
- measure: MEASURE.ORDERS_RETURNING_CUSTOMER_SHIPPING_RATE,
1861
- category: MEASURE_CATEGORY.ORDERS,
1862
- subcategory: MEASURE_SUBCATEGORY.ORDERS_ADJUSTMENTS,
1863
- valueType: MeasureValueType.PERCENTAGE,
1864
- decimalPlaces: 2,
1865
- useCompactNotation: false,
1866
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
1867
- tooltip: 'Returning customer shipping revenue as a percentage of returning customer total revenue.',
1868
- formulaDisplay: 'RC Shipping ÷ RC Total Revenue × 100',
1869
- formula: 'rc_shipping / rc_total_revenue * 100',
1870
- relatedMeasures: [MEASURE.ORDERS_RETURNING_CUSTOMER_SHIPPING, MEASURE.ORDERS_SHIPPING_RATE, MEASURE.ORDERS_NEW_CUSTOMER_SHIPPING_RATE],
1871
- deprecated: true,
1872
- hideFromUI: true,
1873
1220
  },
1874
1221
  [MEASURE.ORDERS_RETURNING_CUSTOMER_SHIPPING_PER_ORDER]: {
1875
1222
  priority: 39,
@@ -1891,7 +1238,6 @@ export const ORDERS_MEASURES_MAP = {
1891
1238
  tooltip: 'Average shipping fee collected per returning customer order.',
1892
1239
  formulaDisplay: 'RC Shipping ÷ RC Order Count',
1893
1240
  formula: 'rc_shipping / rc_order_count',
1894
- relatedMeasures: [MEASURE.ORDERS_RETURNING_CUSTOMER_SHIPPING, MEASURE.ORDERS_SHIPPING_PER_ORDER, MEASURE.ORDERS_NEW_CUSTOMER_SHIPPING_PER_ORDER],
1895
1241
  },
1896
1242
  [MEASURE.ORDERS_TAX]: {
1897
1243
  priority: 41,
@@ -1911,7 +1257,6 @@ export const ORDERS_MEASURES_MAP = {
1911
1257
  useCompactNotation: true,
1912
1258
  applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
1913
1259
  tooltip: 'Total sales tax collected from customers across all orders. Tax is typically passed through and not retained as revenue.',
1914
- relatedMeasures: [MEASURE.ORDERS_TAX_RATE, MEASURE.ORDERS_TAX_PER_ORDER, MEASURE.ORDERS_TOTAL_REVENUE],
1915
1260
  },
1916
1261
  [MEASURE.ORDERS_TAX_PERCENT]: {
1917
1262
  priority: 42,
@@ -1932,31 +1277,6 @@ export const ORDERS_MEASURES_MAP = {
1932
1277
  tooltip: 'Tax collected as a share of total revenue. Useful for estimating effective tax burden across markets.',
1933
1278
  formulaDisplay: 'Tax ÷ Total Revenue × 100',
1934
1279
  formula: 'tax / total_revenue * 100',
1935
- relatedMeasures: [MEASURE.ORDERS_TAX, MEASURE.ORDERS_SHIPPING_PERCENT, MEASURE.ORDERS_TOTAL_REVENUE],
1936
- aliases: [MEASURE.ORDERS_TAX_RATE],
1937
- },
1938
- [MEASURE.ORDERS_TAX_RATE]: {
1939
- priority: 42,
1940
- title: 'Tax Rate',
1941
- description: 'Tax as percentage of total revenue.',
1942
- sumPrefix: '',
1943
- sumSuffix: '%',
1944
- avgPrefix: '',
1945
- avgSuffix: '%',
1946
- icon: MEASURE_ICON.SHOPIFY,
1947
- measure: MEASURE.ORDERS_TAX_RATE,
1948
- category: MEASURE_CATEGORY.ORDERS,
1949
- subcategory: MEASURE_SUBCATEGORY.ORDERS_ADJUSTMENTS,
1950
- valueType: MeasureValueType.PERCENTAGE,
1951
- decimalPlaces: 2,
1952
- useCompactNotation: false,
1953
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
1954
- tooltip: 'Tax collected as a share of total revenue. Useful for estimating effective tax burden across markets.',
1955
- formulaDisplay: 'Tax ÷ Total Revenue × 100',
1956
- formula: 'tax / total_revenue * 100',
1957
- relatedMeasures: [MEASURE.ORDERS_TAX, MEASURE.ORDERS_SHIPPING_RATE, MEASURE.ORDERS_TOTAL_REVENUE],
1958
- deprecated: true,
1959
- hideFromUI: true,
1960
1280
  },
1961
1281
  [MEASURE.ORDERS_TAX_PER_ORDER]: {
1962
1282
  priority: 43,
@@ -1977,7 +1297,6 @@ export const ORDERS_MEASURES_MAP = {
1977
1297
  tooltip: 'Average tax amount collected per order.',
1978
1298
  formulaDisplay: 'Total Tax ÷ Order Count',
1979
1299
  formula: 'total_tax / order_count',
1980
- relatedMeasures: [MEASURE.ORDERS_TAX, MEASURE.ORDERS_SHIPPING_PER_ORDER, MEASURE.ORDERS_TOTAL_AOV],
1981
1300
  },
1982
1301
  [MEASURE.ORDERS_NEW_CUSTOMER_TAX]: {
1983
1302
  priority: 44,
@@ -1997,7 +1316,6 @@ export const ORDERS_MEASURES_MAP = {
1997
1316
  useCompactNotation: true,
1998
1317
  applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
1999
1318
  tooltip: 'Total tax collected from new customer orders.',
2000
- relatedMeasures: [MEASURE.ORDERS_TAX, MEASURE.ORDERS_NEW_CUSTOMER_TAX_RATE, MEASURE.ORDERS_NEW_CUSTOMER_TAX_PER_ORDER],
2001
1319
  },
2002
1320
  [MEASURE.ORDERS_NEW_CUSTOMER_TAX_PERCENT]: {
2003
1321
  priority: 45,
@@ -2019,31 +1337,6 @@ export const ORDERS_MEASURES_MAP = {
2019
1337
  tooltip: 'New customer tax as a percentage of new customer total revenue.',
2020
1338
  formulaDisplay: 'NC Tax ÷ NC Total Revenue × 100',
2021
1339
  formula: 'nc_tax / nc_total_revenue * 100',
2022
- relatedMeasures: [MEASURE.ORDERS_NEW_CUSTOMER_TAX, MEASURE.ORDERS_TAX_PERCENT, MEASURE.ORDERS_RETURNING_CUSTOMER_TAX_PERCENT],
2023
- aliases: [MEASURE.ORDERS_NEW_CUSTOMER_TAX_RATE],
2024
- },
2025
- [MEASURE.ORDERS_NEW_CUSTOMER_TAX_RATE]: {
2026
- priority: 45,
2027
- title: 'NC Tax Rate',
2028
- description: 'Tax as percentage of new customer total revenue.',
2029
- sumPrefix: '',
2030
- sumSuffix: '%',
2031
- avgPrefix: '',
2032
- avgSuffix: '%',
2033
- icon: MEASURE_ICON.SHOPIFY,
2034
- measure: MEASURE.ORDERS_NEW_CUSTOMER_TAX_RATE,
2035
- category: MEASURE_CATEGORY.ORDERS,
2036
- subcategory: MEASURE_SUBCATEGORY.ORDERS_ADJUSTMENTS,
2037
- valueType: MeasureValueType.PERCENTAGE,
2038
- decimalPlaces: 2,
2039
- useCompactNotation: false,
2040
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
2041
- tooltip: 'New customer tax as a percentage of new customer total revenue.',
2042
- formulaDisplay: 'NC Tax ÷ NC Total Revenue × 100',
2043
- formula: 'nc_tax / nc_total_revenue * 100',
2044
- relatedMeasures: [MEASURE.ORDERS_NEW_CUSTOMER_TAX, MEASURE.ORDERS_TAX_RATE, MEASURE.ORDERS_RETURNING_CUSTOMER_TAX_RATE],
2045
- deprecated: true,
2046
- hideFromUI: true,
2047
1340
  },
2048
1341
  [MEASURE.ORDERS_NEW_CUSTOMER_TAX_PER_ORDER]: {
2049
1342
  priority: 46,
@@ -2065,7 +1358,6 @@ export const ORDERS_MEASURES_MAP = {
2065
1358
  tooltip: 'Average tax amount collected per new customer order.',
2066
1359
  formulaDisplay: 'NC Tax ÷ NC Order Count',
2067
1360
  formula: 'nc_tax / nc_order_count',
2068
- relatedMeasures: [MEASURE.ORDERS_NEW_CUSTOMER_TAX, MEASURE.ORDERS_TAX_PER_ORDER, MEASURE.ORDERS_RETURNING_CUSTOMER_TAX_PER_ORDER],
2069
1361
  },
2070
1362
  [MEASURE.ORDERS_RETURNING_CUSTOMER_TAX]: {
2071
1363
  priority: 47,
@@ -2085,7 +1377,6 @@ export const ORDERS_MEASURES_MAP = {
2085
1377
  useCompactNotation: true,
2086
1378
  applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
2087
1379
  tooltip: 'Total tax collected from returning customer orders.',
2088
- relatedMeasures: [MEASURE.ORDERS_TAX, MEASURE.ORDERS_RETURNING_CUSTOMER_TAX_RATE, MEASURE.ORDERS_RETURNING_CUSTOMER_TAX_PER_ORDER],
2089
1380
  },
2090
1381
  [MEASURE.ORDERS_RETURNING_CUSTOMER_TAX_PERCENT]: {
2091
1382
  priority: 48,
@@ -2107,31 +1398,6 @@ export const ORDERS_MEASURES_MAP = {
2107
1398
  tooltip: 'Returning customer tax as a percentage of returning customer total revenue.',
2108
1399
  formulaDisplay: 'RC Tax ÷ RC Total Revenue × 100',
2109
1400
  formula: 'rc_tax / rc_total_revenue * 100',
2110
- relatedMeasures: [MEASURE.ORDERS_RETURNING_CUSTOMER_TAX, MEASURE.ORDERS_TAX_PERCENT, MEASURE.ORDERS_NEW_CUSTOMER_TAX_PERCENT],
2111
- aliases: [MEASURE.ORDERS_RETURNING_CUSTOMER_TAX_RATE],
2112
- },
2113
- [MEASURE.ORDERS_RETURNING_CUSTOMER_TAX_RATE]: {
2114
- priority: 48,
2115
- title: 'RC Tax Rate',
2116
- description: 'Tax as percentage of returning customer total revenue.',
2117
- sumPrefix: '',
2118
- sumSuffix: '%',
2119
- avgPrefix: '',
2120
- avgSuffix: '%',
2121
- icon: MEASURE_ICON.SHOPIFY,
2122
- measure: MEASURE.ORDERS_RETURNING_CUSTOMER_TAX_RATE,
2123
- category: MEASURE_CATEGORY.ORDERS,
2124
- subcategory: MEASURE_SUBCATEGORY.ORDERS_ADJUSTMENTS,
2125
- valueType: MeasureValueType.PERCENTAGE,
2126
- decimalPlaces: 2,
2127
- useCompactNotation: false,
2128
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
2129
- tooltip: 'Returning customer tax as a percentage of returning customer total revenue.',
2130
- formulaDisplay: 'RC Tax ÷ RC Total Revenue × 100',
2131
- formula: 'rc_tax / rc_total_revenue * 100',
2132
- relatedMeasures: [MEASURE.ORDERS_RETURNING_CUSTOMER_TAX, MEASURE.ORDERS_TAX_RATE, MEASURE.ORDERS_NEW_CUSTOMER_TAX_RATE],
2133
- deprecated: true,
2134
- hideFromUI: true,
2135
1401
  },
2136
1402
  [MEASURE.ORDERS_RETURNING_CUSTOMER_TAX_PER_ORDER]: {
2137
1403
  priority: 49,
@@ -2153,7 +1419,6 @@ export const ORDERS_MEASURES_MAP = {
2153
1419
  tooltip: 'Average tax amount collected per returning customer order.',
2154
1420
  formulaDisplay: 'RC Tax ÷ RC Order Count',
2155
1421
  formula: 'rc_tax / rc_order_count',
2156
- relatedMeasures: [MEASURE.ORDERS_RETURNING_CUSTOMER_TAX, MEASURE.ORDERS_TAX_PER_ORDER, MEASURE.ORDERS_NEW_CUSTOMER_TAX_PER_ORDER],
2157
1422
  },
2158
1423
  [MEASURE.ORDERS_NEW_CUSTOMER_PERCENT]: {
2159
1424
  priority: 31,
@@ -2175,8 +1440,6 @@ export const ORDERS_MEASURES_MAP = {
2175
1440
  tooltip: 'The percentage of total orders placed by first-time buyers. A high NC rate means the business is acquisition-heavy vs. retention-driven.',
2176
1441
  formulaDisplay: 'NC Orders ÷ Total Orders × 100',
2177
1442
  formula: 'nc_order_count / order_count * 100',
2178
- relatedMeasures: [MEASURE.ORDERS_RETURNING_CUSTOMER_PERCENT, MEASURE.ORDERS_NEW_CUSTOMER_COUNT, MEASURE.ORDERS_COUNT],
2179
- aliases: [MEASURE.ORDERS_NEW_CUSTOMER_RATE],
2180
1443
  },
2181
1444
  [MEASURE.ORDERS_RETURNING_CUSTOMER_PERCENT]: {
2182
1445
  priority: 32,
@@ -2198,125 +1461,6 @@ export const ORDERS_MEASURES_MAP = {
2198
1461
  tooltip: 'The percentage of total orders placed by repeat buyers. A high RC rate signals strong customer loyalty and retention.',
2199
1462
  formulaDisplay: 'RC Orders ÷ Total Orders × 100',
2200
1463
  formula: 'rc_order_count / order_count * 100',
2201
- relatedMeasures: [MEASURE.ORDERS_NEW_CUSTOMER_PERCENT, MEASURE.ORDERS_RETURNING_CUSTOMER_COUNT, MEASURE.ORDERS_COUNT],
2202
- aliases: [MEASURE.ORDERS_RETURNING_CUSTOMER_RATE],
2203
- },
2204
- [MEASURE.ORDERS_NEW_CUSTOMER_RATE]: {
2205
- priority: 31,
2206
- title: 'New Customer Rate',
2207
- description: 'Percentage of orders from new customers.',
2208
- sumPrefix: '',
2209
- sumSuffix: '%',
2210
- avgPrefix: '',
2211
- avgSuffix: '%',
2212
- icon: MEASURE_ICON.SHOPIFY,
2213
- measure: MEASURE.ORDERS_NEW_CUSTOMER_RATE,
2214
- category: MEASURE_CATEGORY.ORDERS,
2215
- subcategory: MEASURE_SUBCATEGORY.ORDERS_CUSTOMERS,
2216
- valueType: MeasureValueType.PERCENTAGE,
2217
- decimalPlaces: 2,
2218
- useCompactNotation: false,
2219
- applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
2220
- shortTitle: 'NC Rate',
2221
- tooltip: 'The percentage of total orders placed by first-time buyers. A high NC rate means the business is acquisition-heavy vs. retention-driven.',
2222
- formulaDisplay: 'NC Orders ÷ Total Orders × 100',
2223
- formula: 'nc_order_count / order_count * 100',
2224
- relatedMeasures: [MEASURE.ORDERS_RETURNING_CUSTOMER_RATE, MEASURE.ORDERS_NEW_CUSTOMER_COUNT, MEASURE.ORDERS_COUNT],
2225
- deprecated: true,
2226
- hideFromUI: true,
2227
- },
2228
- [MEASURE.ORDERS_RETURNING_CUSTOMER_RATE]: {
2229
- priority: 32,
2230
- title: 'Returning Customer Rate',
2231
- description: 'Percentage of orders from returning customers.',
2232
- sumPrefix: '',
2233
- sumSuffix: '%',
2234
- avgPrefix: '',
2235
- avgSuffix: '%',
2236
- icon: MEASURE_ICON.SHOPIFY,
2237
- measure: MEASURE.ORDERS_RETURNING_CUSTOMER_RATE,
2238
- category: MEASURE_CATEGORY.ORDERS,
2239
- subcategory: MEASURE_SUBCATEGORY.ORDERS_CUSTOMERS,
2240
- valueType: MeasureValueType.PERCENTAGE,
2241
- decimalPlaces: 2,
2242
- useCompactNotation: false,
2243
- applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
2244
- shortTitle: 'RC Rate',
2245
- tooltip: 'The percentage of total orders placed by repeat buyers. A high RC rate signals strong customer loyalty and retention.',
2246
- formulaDisplay: 'RC Orders ÷ Total Orders × 100',
2247
- formula: 'rc_order_count / order_count * 100',
2248
- relatedMeasures: [MEASURE.ORDERS_NEW_CUSTOMER_RATE, MEASURE.ORDERS_RETURNING_CUSTOMER_COUNT, MEASURE.ORDERS_COUNT],
2249
- deprecated: true,
2250
- hideFromUI: true,
2251
- },
2252
- [MEASURE.ORDERS_CM1_MARGIN_RATE]: {
2253
- priority: 100,
2254
- title: 'CM1 Rate',
2255
- description: 'DEPRECATED: Use ORDERS_CM1_PERCENT instead. Contribution Margin 1 as percentage of revenue.',
2256
- sumPrefix: '',
2257
- sumSuffix: '%',
2258
- avgPrefix: '',
2259
- avgSuffix: '%',
2260
- icon: MEASURE_ICON.SHOPIFY,
2261
- measure: MEASURE.ORDERS_CM1_MARGIN_RATE,
2262
- category: MEASURE_CATEGORY.ORDERS,
2263
- subcategory: MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
2264
- valueType: MeasureValueType.PERCENTAGE,
2265
- decimalPlaces: 2,
2266
- useCompactNotation: false,
2267
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
2268
- tooltip: 'Contribution Margin 1 (gross margin minus variable selling costs) as a percentage of revenue. Measures product-level profitability.',
2269
- formulaDisplay: 'CM1 ÷ Revenue × 100',
2270
- formula: 'cm1 / revenue * 100',
2271
- relatedMeasures: [MEASURE.ORDERS_CM2_MARGIN_RATE, MEASURE.ORDERS_CM3_MARGIN_RATE, MEASURE.ORDERS_CM1_PER_ORDER],
2272
- deprecated: true,
2273
- hideFromUI: true,
2274
- },
2275
- [MEASURE.ORDERS_CM2_MARGIN_RATE]: {
2276
- priority: 100,
2277
- title: 'CM2 Rate',
2278
- description: 'Contribution Margin 2 as percentage of revenue.',
2279
- sumPrefix: '',
2280
- sumSuffix: '%',
2281
- avgPrefix: '',
2282
- avgSuffix: '%',
2283
- icon: MEASURE_ICON.SHOPIFY,
2284
- measure: MEASURE.ORDERS_CM2_MARGIN_RATE,
2285
- category: MEASURE_CATEGORY.ORDERS,
2286
- subcategory: MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
2287
- valueType: MeasureValueType.PERCENTAGE,
2288
- decimalPlaces: 2,
2289
- useCompactNotation: false,
2290
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
2291
- tooltip: 'Contribution Margin 2 (CM1 minus marketing costs) as a percentage of revenue. Reflects post-marketing profitability.',
2292
- formulaDisplay: 'CM2 ÷ Revenue × 100',
2293
- formula: 'cm2 / revenue * 100',
2294
- relatedMeasures: [MEASURE.ORDERS_CM1_MARGIN_RATE, MEASURE.ORDERS_CM3_MARGIN_RATE, MEASURE.ORDERS_CM2_PER_ORDER],
2295
- deprecated: true,
2296
- hideFromUI: true,
2297
- },
2298
- [MEASURE.ORDERS_CM3_MARGIN_RATE]: {
2299
- priority: 100,
2300
- title: 'CM3 Rate',
2301
- description: 'DEPRECATED: Use ORDERS_CM3_PERCENT instead. Contribution Margin 3 as percentage of revenue.',
2302
- sumPrefix: '',
2303
- sumSuffix: '%',
2304
- avgPrefix: '',
2305
- avgSuffix: '%',
2306
- icon: MEASURE_ICON.SHOPIFY,
2307
- measure: MEASURE.ORDERS_CM3_MARGIN_RATE,
2308
- category: MEASURE_CATEGORY.ORDERS,
2309
- subcategory: MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
2310
- valueType: MeasureValueType.PERCENTAGE,
2311
- decimalPlaces: 2,
2312
- useCompactNotation: false,
2313
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
2314
- tooltip: 'Contribution Margin 3 (CM2 minus additional fixed costs) as a percentage of revenue. The final contribution margin layer.',
2315
- formulaDisplay: 'CM3 ÷ Revenue × 100',
2316
- formula: 'cm3 / revenue * 100',
2317
- relatedMeasures: [MEASURE.ORDERS_CM1_MARGIN_RATE, MEASURE.ORDERS_CM2_MARGIN_RATE, MEASURE.ORDERS_CM3_PER_ORDER],
2318
- deprecated: true,
2319
- hideFromUI: true,
2320
1464
  },
2321
1465
  [MEASURE.ORDERS_CM1_PER_ORDER]: {
2322
1466
  priority: 5,
@@ -2338,8 +1482,6 @@ export const ORDERS_MEASURES_MAP = {
2338
1482
  tooltip: 'CM1 Per Order is the conservative gross margin per order using Net Revenue minus Effective COGS.',
2339
1483
  formulaDisplay: '(CM1) ÷ (Order Count)',
2340
1484
  formula: '(cm1) / (order_count)',
2341
- relatedMeasures: [MEASURE.ORDERS_CM1_MARGIN_RATE, MEASURE.ORDERS_CM2_PER_ORDER, MEASURE.ORDERS_CM3_PER_ORDER],
2342
- aliases: [MEASURE.ORDERS_NET_PRODUCT_MARGIN_PER_ORDER, MEASURE.ORDERS_GROSS_MARGIN_PER_ORDER, MEASURE.ORDERS_NET_MARGIN_PER_ORDER],
2343
1485
  },
2344
1486
  [MEASURE.ORDERS_NEW_CUSTOMER_CM1_PER_ORDER]: {
2345
1487
  priority: 15,
@@ -2361,8 +1503,6 @@ export const ORDERS_MEASURES_MAP = {
2361
1503
  tooltip: 'NC CM1 Per Order is the conservative gross margin per new customer order.',
2362
1504
  formulaDisplay: '(NC CM1) ÷ (NC Order Count)',
2363
1505
  formula: '(nc_cm1) / (nc_order_count)',
2364
- relatedMeasures: [MEASURE.ORDERS_CM1_PER_ORDER, MEASURE.ORDERS_RETURNING_CUSTOMER_CM1_PER_ORDER],
2365
- aliases: [MEASURE.ORDERS_NEW_CUSTOMER_NET_PRODUCT_MARGIN_PER_ORDER, MEASURE.ORDERS_NEW_CUSTOMER_GROSS_MARGIN_PER_ORDER, MEASURE.ORDERS_NEW_CUSTOMER_NET_MARGIN_PER_ORDER],
2366
1506
  },
2367
1507
  [MEASURE.ORDERS_RETURNING_CUSTOMER_CM1_PER_ORDER]: {
2368
1508
  priority: 25,
@@ -2384,8 +1524,6 @@ export const ORDERS_MEASURES_MAP = {
2384
1524
  tooltip: 'RC CM1 Per Order is the conservative gross margin per returning customer order.',
2385
1525
  formulaDisplay: '(RC CM1) ÷ (RC Order Count)',
2386
1526
  formula: '(rc_cm1) / (rc_order_count)',
2387
- relatedMeasures: [MEASURE.ORDERS_CM1_PER_ORDER, MEASURE.ORDERS_NEW_CUSTOMER_CM1_PER_ORDER],
2388
- aliases: [MEASURE.ORDERS_RETURNING_CUSTOMER_NET_PRODUCT_MARGIN_PER_ORDER, MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_MARGIN_PER_ORDER, MEASURE.ORDERS_RETURNING_CUSTOMER_NET_MARGIN_PER_ORDER],
2389
1527
  },
2390
1528
  [MEASURE.ORDERS_CM2_PER_ORDER]: {
2391
1529
  priority: 6,
@@ -2406,7 +1544,6 @@ export const ORDERS_MEASURES_MAP = {
2406
1544
  tooltip: 'Average Contribution Margin 2 per order, after deducting marketing costs. Helps assess marketing efficiency at the order level.',
2407
1545
  formulaDisplay: 'CM2 ÷ Order Count',
2408
1546
  formula: 'cm2 / order_count',
2409
- relatedMeasures: [MEASURE.ORDERS_CM2_MARGIN_RATE, MEASURE.ORDERS_CM1_PER_ORDER, MEASURE.ORDERS_CM3_PER_ORDER],
2410
1547
  },
2411
1548
  [MEASURE.ORDERS_CM3_PER_ORDER]: {
2412
1549
  priority: 7,
@@ -2427,7 +1564,6 @@ export const ORDERS_MEASURES_MAP = {
2427
1564
  tooltip: 'Average Contribution Margin 3 per order, after all layered cost deductions.',
2428
1565
  formulaDisplay: 'CM3 ÷ Order Count',
2429
1566
  formula: 'cm3 / order_count',
2430
- relatedMeasures: [MEASURE.ORDERS_CM3_MARGIN_RATE, MEASURE.ORDERS_CM1_PER_ORDER, MEASURE.ORDERS_CM2_PER_ORDER],
2431
1567
  },
2432
1568
  [MEASURE.ORDERS_CM4_PER_ORDER]: {
2433
1569
  priority: 8,
@@ -2449,7 +1585,6 @@ export const ORDERS_MEASURES_MAP = {
2449
1585
  tooltip: 'Average Contribution Margin 4 (operating profit) per order, after deducting all costs including fixed costs.',
2450
1586
  formulaDisplay: 'CM4 ÷ Order Count',
2451
1587
  formula: 'cm4 / order_count',
2452
- relatedMeasures: [MEASURE.ORDERS_CM4_PERCENT, MEASURE.ORDERS_CM1_PER_ORDER, MEASURE.ORDERS_CM2_PER_ORDER, MEASURE.ORDERS_CM3_PER_ORDER],
2453
1588
  },
2454
1589
  [MEASURE.ORDERS_NEW_CUSTOMER_CM2_PER_ORDER]: {
2455
1590
  priority: 16,
@@ -2471,7 +1606,6 @@ export const ORDERS_MEASURES_MAP = {
2471
1606
  tooltip: 'Average Contribution Margin 2 per new customer order, after deducting marketing costs.',
2472
1607
  formulaDisplay: 'NC CM2 ÷ NC Order Count',
2473
1608
  formula: 'nc_cm2 / nc_order_count',
2474
- relatedMeasures: [MEASURE.ORDERS_CM2_PER_ORDER, MEASURE.ORDERS_NEW_CUSTOMER_CM1_PER_ORDER, MEASURE.ORDERS_NEW_CUSTOMER_CM3_PER_ORDER],
2475
1609
  },
2476
1610
  [MEASURE.ORDERS_NEW_CUSTOMER_CM3_PER_ORDER]: {
2477
1611
  priority: 17,
@@ -2493,7 +1627,6 @@ export const ORDERS_MEASURES_MAP = {
2493
1627
  tooltip: 'Average Contribution Margin 3 per new customer order, after all layered cost deductions.',
2494
1628
  formulaDisplay: 'NC CM3 ÷ NC Order Count',
2495
1629
  formula: 'nc_cm3 / nc_order_count',
2496
- relatedMeasures: [MEASURE.ORDERS_CM3_PER_ORDER, MEASURE.ORDERS_NEW_CUSTOMER_CM1_PER_ORDER, MEASURE.ORDERS_NEW_CUSTOMER_CM2_PER_ORDER],
2497
1630
  },
2498
1631
  [MEASURE.ORDERS_NEW_CUSTOMER_CM4_PER_ORDER]: {
2499
1632
  priority: 18,
@@ -2515,7 +1648,6 @@ export const ORDERS_MEASURES_MAP = {
2515
1648
  tooltip: 'Average Contribution Margin 4 (operating profit) per new customer order, after deducting all costs including fixed costs.',
2516
1649
  formulaDisplay: 'NC CM4 ÷ NC Order Count',
2517
1650
  formula: 'nc_cm4 / nc_order_count',
2518
- relatedMeasures: [MEASURE.ORDERS_CM4_PER_ORDER, MEASURE.ORDERS_NEW_CUSTOMER_CM1_PER_ORDER, MEASURE.ORDERS_NEW_CUSTOMER_CM2_PER_ORDER, MEASURE.ORDERS_NEW_CUSTOMER_CM3_PER_ORDER],
2519
1651
  },
2520
1652
  [MEASURE.ORDERS_RETURNING_CUSTOMER_CM2_PER_ORDER]: {
2521
1653
  priority: 26,
@@ -2537,7 +1669,6 @@ export const ORDERS_MEASURES_MAP = {
2537
1669
  tooltip: 'Average Contribution Margin 2 per returning customer order, after deducting marketing costs.',
2538
1670
  formulaDisplay: 'RC CM2 ÷ RC Order Count',
2539
1671
  formula: 'rc_cm2 / rc_order_count',
2540
- relatedMeasures: [MEASURE.ORDERS_CM2_PER_ORDER, MEASURE.ORDERS_RETURNING_CUSTOMER_CM1_PER_ORDER, MEASURE.ORDERS_RETURNING_CUSTOMER_CM3_PER_ORDER],
2541
1672
  },
2542
1673
  [MEASURE.ORDERS_RETURNING_CUSTOMER_CM3_PER_ORDER]: {
2543
1674
  priority: 27,
@@ -2559,7 +1690,6 @@ export const ORDERS_MEASURES_MAP = {
2559
1690
  tooltip: 'Average Contribution Margin 3 per returning customer order, after all layered cost deductions.',
2560
1691
  formulaDisplay: 'RC CM3 ÷ RC Order Count',
2561
1692
  formula: 'rc_cm3 / rc_order_count',
2562
- relatedMeasures: [MEASURE.ORDERS_CM3_PER_ORDER, MEASURE.ORDERS_RETURNING_CUSTOMER_CM1_PER_ORDER, MEASURE.ORDERS_RETURNING_CUSTOMER_CM2_PER_ORDER],
2563
1693
  },
2564
1694
  [MEASURE.ORDERS_RETURNING_CUSTOMER_CM4_PER_ORDER]: {
2565
1695
  priority: 28,
@@ -2581,7 +1711,6 @@ export const ORDERS_MEASURES_MAP = {
2581
1711
  tooltip: 'Average Contribution Margin 4 (operating profit) per returning customer order, after deducting all costs including fixed costs.',
2582
1712
  formulaDisplay: 'RC CM4 ÷ RC Order Count',
2583
1713
  formula: 'rc_cm4 / rc_order_count',
2584
- relatedMeasures: [MEASURE.ORDERS_CM4_PER_ORDER, MEASURE.ORDERS_RETURNING_CUSTOMER_CM1_PER_ORDER, MEASURE.ORDERS_RETURNING_CUSTOMER_CM2_PER_ORDER, MEASURE.ORDERS_RETURNING_CUSTOMER_CM3_PER_ORDER],
2585
1714
  },
2586
1715
  [MEASURE.ORDERS_AVG_ORDERS_PER_CUSTOMER]: {
2587
1716
  priority: 6,
@@ -2603,7 +1732,6 @@ export const ORDERS_MEASURES_MAP = {
2603
1732
  tooltip: 'The average number of orders placed per unique customer in the period. Higher values indicate strong repeat purchase behavior.',
2604
1733
  formulaDisplay: 'Order Count ÷ Unique Customers',
2605
1734
  formula: 'order_count / unique_customers',
2606
- relatedMeasures: [MEASURE.ORDERS_UNIQUE_CUSTOMERS, MEASURE.ORDERS_COUNT, MEASURE.ORDERS_NEW_CUSTOMERS, MEASURE.ORDERS_RETURNING_CUSTOMERS],
2607
1735
  },
2608
1736
  [MEASURE.ORDERS_NEW_CUSTOMERS]: {
2609
1737
  priority: 2,
@@ -2622,8 +1750,6 @@ export const ORDERS_MEASURES_MAP = {
2622
1750
  useCompactNotation: false,
2623
1751
  applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
2624
1752
  tooltip: 'The number of distinct customers making their first-ever purchase in the period. Core acquisition metric.',
2625
- relatedMeasures: [MEASURE.ORDERS_RETURNING_CUSTOMERS, MEASURE.ORDERS_UNIQUE_CUSTOMERS],
2626
- aliases: [MEASURE.ORDERS_NEW_CUSTOMER_COUNT],
2627
1753
  },
2628
1754
  [MEASURE.ORDERS_RETURNING_CUSTOMERS]: {
2629
1755
  priority: 3,
@@ -2643,8 +1769,6 @@ export const ORDERS_MEASURES_MAP = {
2643
1769
  applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
2644
1770
  shortTitle: 'Ret. Customers',
2645
1771
  tooltip: 'The number of distinct customers who have ordered before and purchased again in the period. Core retention metric.',
2646
- relatedMeasures: [MEASURE.ORDERS_NEW_CUSTOMERS, MEASURE.ORDERS_UNIQUE_CUSTOMERS],
2647
- aliases: [MEASURE.ORDERS_RETURNING_CUSTOMER_COUNT],
2648
1772
  },
2649
1773
  [MEASURE.ORDERS_NEW_CUSTOMER_GROSS_RATE]: {
2650
1774
  priority: 33,
@@ -2666,7 +1790,6 @@ export const ORDERS_MEASURES_MAP = {
2666
1790
  tooltip: 'New customer gross revenue as a share of total gross revenue. Shows how much of top-line sales comes from first-time buyers.',
2667
1791
  formulaDisplay: 'NC Gross Revenue ÷ Gross Revenue × 100',
2668
1792
  formula: 'nc_gross_revenue / gross_revenue * 100',
2669
- relatedMeasures: [MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_RATE, MEASURE.ORDERS_NEW_CUSTOMER_GROSS_REVENUE, MEASURE.ORDERS_GROSS_REVENUE],
2670
1793
  },
2671
1794
  [MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_RATE]: {
2672
1795
  priority: 34,
@@ -2688,7 +1811,6 @@ export const ORDERS_MEASURES_MAP = {
2688
1811
  tooltip: 'Returning customer gross revenue as a share of total gross revenue. High values indicate a retention-driven revenue base.',
2689
1812
  formulaDisplay: 'RC Gross Revenue ÷ Gross Revenue × 100',
2690
1813
  formula: 'rc_gross_revenue / gross_revenue * 100',
2691
- relatedMeasures: [MEASURE.ORDERS_NEW_CUSTOMER_GROSS_RATE, MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_REVENUE, MEASURE.ORDERS_GROSS_REVENUE],
2692
1814
  },
2693
1815
  [MEASURE.ORDERS_REFUND_AMOUNT_BY_REFUND_DATE]: {
2694
1816
  priority: 5,
@@ -2708,7 +1830,6 @@ export const ORDERS_MEASURES_MAP = {
2708
1830
  applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
2709
1831
  shortTitle: 'Refund by Date',
2710
1832
  tooltip: 'Refund amounts attributed to the date the refund was issued. Use this to track when refunds actually hit, not when orders were placed.',
2711
- relatedMeasures: [MEASURE.ORDERS_REFUND_AMOUNT_BY_ORDER_DATE, MEASURE.ORDERS_REFUNDS, MEASURE.ORDERS_REFUND_GROSS_RATE],
2712
1833
  },
2713
1834
  [MEASURE.ORDERS_REFUND_AMOUNT_BY_ORDER_DATE]: {
2714
1835
  priority: 6,
@@ -2728,7 +1849,6 @@ export const ORDERS_MEASURES_MAP = {
2728
1849
  applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
2729
1850
  shortTitle: 'Refund by Order',
2730
1851
  tooltip: 'Refund amounts attributed to the original order date. Useful for cohort analysis and understanding which order batches had high returns.',
2731
- relatedMeasures: [MEASURE.ORDERS_REFUND_AMOUNT_BY_REFUND_DATE, MEASURE.ORDERS_REFUNDS, MEASURE.ORDERS_REFUND_NET_RATE],
2732
1852
  },
2733
1853
  [MEASURE.ORDERS_REFUND_GROSS_RATE]: {
2734
1854
  priority: 7,
@@ -2750,7 +1870,6 @@ export const ORDERS_MEASURES_MAP = {
2750
1870
  tooltip: 'Total refunds as a percentage of gross revenue. Shows what portion of sales value is being returned.',
2751
1871
  formulaDisplay: 'Refunds ÷ Gross Revenue × 100',
2752
1872
  formula: 'refunds / gross_revenue * 100',
2753
- relatedMeasures: [MEASURE.ORDERS_REFUND_NET_RATE, MEASURE.ORDERS_REFUNDS, MEASURE.ORDERS_GROSS_REVENUE],
2754
1873
  },
2755
1874
  [MEASURE.ORDERS_REFUND_NET_RATE]: {
2756
1875
  priority: 8,
@@ -2772,7 +1891,6 @@ export const ORDERS_MEASURES_MAP = {
2772
1891
  tooltip: 'Total refunds as a percentage of net revenue. A higher rate here vs. gross rate means discounts compound the refund impact.',
2773
1892
  formulaDisplay: 'Refunds ÷ Net Revenue × 100',
2774
1893
  formula: 'refunds / net_revenue * 100',
2775
- relatedMeasures: [MEASURE.ORDERS_REFUND_GROSS_RATE, MEASURE.ORDERS_REFUNDS, MEASURE.ORDERS_NET_REVENUE],
2776
1894
  },
2777
1895
  [MEASURE.ORDERS_DISCOUNT_COUNT]: {
2778
1896
  priority: 12,
@@ -2791,7 +1909,6 @@ export const ORDERS_MEASURES_MAP = {
2791
1909
  useCompactNotation: false,
2792
1910
  applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
2793
1911
  tooltip: 'The number of orders that had at least one discount applied. Compare to total orders to gauge discount usage frequency.',
2794
- relatedMeasures: [MEASURE.ORDERS_DISCOUNTS, MEASURE.ORDERS_DISCOUNT_GROSS_RATE, MEASURE.ORDERS_COUNT],
2795
1912
  },
2796
1913
  [MEASURE.ORDERS_DISCOUNT_GROSS_RATE]: {
2797
1914
  priority: 15,
@@ -2813,7 +1930,6 @@ export const ORDERS_MEASURES_MAP = {
2813
1930
  tooltip: 'Total discounts as a share of gross revenue. Tracks how aggressively promotional pricing is eroding top-line sales.',
2814
1931
  formulaDisplay: 'Discounts ÷ Gross Revenue × 100',
2815
1932
  formula: 'discounts / gross_revenue * 100',
2816
- relatedMeasures: [MEASURE.ORDERS_DISCOUNTS, MEASURE.ORDERS_NEW_CUSTOMER_DISCOUNT_GROSS_RATE, MEASURE.ORDERS_RETURNING_CUSTOMER_DISCOUNT_GROSS_RATE],
2817
1933
  },
2818
1934
  [MEASURE.ORDERS_NEW_CUSTOMER_DISCOUNT_GROSS_RATE]: {
2819
1935
  priority: 16,
@@ -2835,7 +1951,6 @@ export const ORDERS_MEASURES_MAP = {
2835
1951
  tooltip: 'New customer discounts as a share of new customer gross revenue. High rates suggest heavy promotion to drive acquisition.',
2836
1952
  formulaDisplay: 'NC Discounts ÷ NC Gross Revenue × 100',
2837
1953
  formula: 'nc_discounts / nc_gross_revenue * 100',
2838
- relatedMeasures: [MEASURE.ORDERS_DISCOUNT_GROSS_RATE, MEASURE.ORDERS_RETURNING_CUSTOMER_DISCOUNT_GROSS_RATE, MEASURE.ORDERS_NEW_CUSTOMER_GROSS_REVENUE],
2839
1954
  },
2840
1955
  [MEASURE.ORDERS_RETURNING_CUSTOMER_DISCOUNT_GROSS_RATE]: {
2841
1956
  priority: 17,
@@ -2857,7 +1972,6 @@ export const ORDERS_MEASURES_MAP = {
2857
1972
  tooltip: 'Returning customer discounts as a share of returning customer gross revenue. High rates may indicate loyalty discounts cutting into repeat margins.',
2858
1973
  formulaDisplay: 'RC Discounts ÷ RC Gross Revenue × 100',
2859
1974
  formula: 'rc_discounts / rc_gross_revenue * 100',
2860
- relatedMeasures: [MEASURE.ORDERS_DISCOUNT_GROSS_RATE, MEASURE.ORDERS_NEW_CUSTOMER_DISCOUNT_GROSS_RATE, MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_REVENUE],
2861
1975
  },
2862
1976
  [MEASURE.ORDERS_NEW_CUSTOMER_DISCOUNT_ORDER_RATE]: {
2863
1977
  priority: 18,
@@ -2879,7 +1993,6 @@ export const ORDERS_MEASURES_MAP = {
2879
1993
  tooltip: 'The share of new customer orders that used a discount code or promotion. High values show how dependent acquisition is on discounting.',
2880
1994
  formulaDisplay: 'NC Discounted Orders ÷ NC Orders × 100',
2881
1995
  formula: 'nc_discounted_order_count / nc_order_count * 100',
2882
- relatedMeasures: [MEASURE.ORDERS_RETURNING_CUSTOMER_DISCOUNT_ORDER_RATE, MEASURE.ORDERS_NEW_CUSTOMER_DISCOUNT_GROSS_RATE, MEASURE.ORDERS_DISCOUNT_COUNT],
2883
1996
  },
2884
1997
  [MEASURE.ORDERS_RETURNING_CUSTOMER_DISCOUNT_ORDER_RATE]: {
2885
1998
  priority: 19,
@@ -2901,7 +2014,6 @@ export const ORDERS_MEASURES_MAP = {
2901
2014
  tooltip: 'The share of returning customer orders that used a discount. Elevated values may signal discount dependency in retention.',
2902
2015
  formulaDisplay: 'RC Discounted Orders ÷ RC Orders × 100',
2903
2016
  formula: 'rc_discounted_order_count / rc_order_count * 100',
2904
- relatedMeasures: [MEASURE.ORDERS_NEW_CUSTOMER_DISCOUNT_ORDER_RATE, MEASURE.ORDERS_RETURNING_CUSTOMER_DISCOUNT_GROSS_RATE, MEASURE.ORDERS_DISCOUNT_COUNT],
2905
2017
  },
2906
2018
  [MEASURE.ORDERS_REFUND_PLUS_DISCOUNT]: {
2907
2019
  priority: 21,
@@ -2923,7 +2035,6 @@ export const ORDERS_MEASURES_MAP = {
2923
2035
  tooltip: 'The combined dollar value of refunds and discounts. Represents the total revenue leakage from gross sales.',
2924
2036
  formulaDisplay: 'Refunds + Discounts',
2925
2037
  formula: 'refunds + discounts',
2926
- relatedMeasures: [MEASURE.ORDERS_REFUNDS, MEASURE.ORDERS_DISCOUNTS, MEASURE.ORDERS_NET_REVENUE],
2927
2038
  },
2928
2039
  [MEASURE.ORDERS_NEW_CUSTOMER_REFUND_PLUS_DISCOUNT]: {
2929
2040
  priority: 22,
@@ -2945,7 +2056,6 @@ export const ORDERS_MEASURES_MAP = {
2945
2056
  tooltip: 'Combined refunds and discounts for new customer orders. Reflects the total revenue given back from first-time buyer transactions.',
2946
2057
  formulaDisplay: 'NC Refunds + NC Discounts',
2947
2058
  formula: 'nc_refunds + nc_discounts',
2948
- relatedMeasures: [MEASURE.ORDERS_REFUND_PLUS_DISCOUNT, MEASURE.ORDERS_RETURNING_CUSTOMER_REFUND_PLUS_DISCOUNT, MEASURE.ORDERS_NEW_CUSTOMER_NET_REVENUE],
2949
2059
  },
2950
2060
  [MEASURE.ORDERS_RETURNING_CUSTOMER_REFUND_PLUS_DISCOUNT]: {
2951
2061
  priority: 23,
@@ -2967,7 +2077,6 @@ export const ORDERS_MEASURES_MAP = {
2967
2077
  tooltip: 'Combined refunds and discounts for returning customer orders.',
2968
2078
  formulaDisplay: 'RC Refunds + RC Discounts',
2969
2079
  formula: 'rc_refunds + rc_discounts',
2970
- relatedMeasures: [MEASURE.ORDERS_REFUND_PLUS_DISCOUNT, MEASURE.ORDERS_NEW_CUSTOMER_REFUND_PLUS_DISCOUNT, MEASURE.ORDERS_RETURNING_CUSTOMER_NET_REVENUE],
2971
2080
  },
2972
2081
  [MEASURE.ORDERS_SUBTOTAL]: {
2973
2082
  priority: 4,
@@ -2986,7 +2095,6 @@ export const ORDERS_MEASURES_MAP = {
2986
2095
  useCompactNotation: true,
2987
2096
  applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
2988
2097
  tooltip: 'The order subtotal before shipping and taxes are added. Reflects the product value customers commit to at checkout.',
2989
- relatedMeasures: [MEASURE.ORDERS_GROSS_REVENUE, MEASURE.ORDERS_NET_PLUS_SHIPPING, MEASURE.ORDERS_TOTAL_REVENUE],
2990
2098
  },
2991
2099
  [MEASURE.ORDERS_NET_PLUS_SHIPPING]: {
2992
2100
  priority: 5,
@@ -3008,7 +2116,6 @@ export const ORDERS_MEASURES_MAP = {
3008
2116
  tooltip: 'Net revenue plus shipping collected. Useful for businesses where shipping is a meaningful revenue contributor.',
3009
2117
  formulaDisplay: 'Net Revenue + Shipping',
3010
2118
  formula: 'net_revenue + shipping',
3011
- relatedMeasures: [MEASURE.ORDERS_NET_REVENUE, MEASURE.ORDERS_SHIPPING, MEASURE.ORDERS_SUBTOTAL],
3012
2119
  },
3013
2120
  [MEASURE.ORDERS_CANCELLED_COUNT]: {
3014
2121
  priority: 51,
@@ -3028,7 +2135,6 @@ export const ORDERS_MEASURES_MAP = {
3028
2135
  applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
3029
2136
  shortTitle: 'Cancellations',
3030
2137
  tooltip: 'The number of orders that were cancelled before fulfillment. High counts may indicate checkout friction or inventory issues.',
3031
- relatedMeasures: [MEASURE.ORDERS_CANCELLED_AMOUNT, MEASURE.ORDERS_COUNT, MEASURE.ORDERS_REFUND_COUNT],
3032
2138
  },
3033
2139
  [MEASURE.ORDERS_CANCELLED_AMOUNT]: {
3034
2140
  priority: 52,
@@ -3048,7 +2154,6 @@ export const ORDERS_MEASURES_MAP = {
3048
2154
  applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
3049
2155
  shortTitle: 'Cancelled $',
3050
2156
  tooltip: 'The total dollar value of cancelled orders. Represents potential revenue that was lost before fulfillment.',
3051
- relatedMeasures: [MEASURE.ORDERS_CANCELLED_COUNT, MEASURE.ORDERS_REFUNDS, MEASURE.ORDERS_TOTAL_REVENUE],
3052
2157
  },
3053
2158
  [MEASURE.ORDERS_NEW_CUSTOMER_CANCELLED_COUNT]: {
3054
2159
  priority: 53,
@@ -3068,7 +2173,6 @@ export const ORDERS_MEASURES_MAP = {
3068
2173
  applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
3069
2174
  shortTitle: 'NC Cancellations',
3070
2175
  tooltip: 'The number of new customer orders that were cancelled before fulfillment.',
3071
- relatedMeasures: [MEASURE.ORDERS_NEW_CUSTOMER_CANCELLED_AMOUNT, MEASURE.ORDERS_CANCELLED_COUNT, MEASURE.ORDERS_NEW_CUSTOMER_COUNT],
3072
2176
  },
3073
2177
  [MEASURE.ORDERS_NEW_CUSTOMER_CANCELLED_AMOUNT]: {
3074
2178
  priority: 54,
@@ -3088,7 +2192,6 @@ export const ORDERS_MEASURES_MAP = {
3088
2192
  applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
3089
2193
  shortTitle: 'NC Cancelled $',
3090
2194
  tooltip: 'The total dollar value of cancelled new customer orders.',
3091
- relatedMeasures: [MEASURE.ORDERS_NEW_CUSTOMER_CANCELLED_COUNT, MEASURE.ORDERS_CANCELLED_AMOUNT, MEASURE.ORDERS_NEW_CUSTOMER_TOTAL_REVENUE],
3092
2195
  },
3093
2196
  [MEASURE.ORDERS_RETURNING_CUSTOMER_CANCELLED_COUNT]: {
3094
2197
  priority: 55,
@@ -3108,7 +2211,6 @@ export const ORDERS_MEASURES_MAP = {
3108
2211
  applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
3109
2212
  shortTitle: 'RC Cancellations',
3110
2213
  tooltip: 'The number of returning customer orders that were cancelled before fulfillment.',
3111
- relatedMeasures: [MEASURE.ORDERS_RETURNING_CUSTOMER_CANCELLED_AMOUNT, MEASURE.ORDERS_CANCELLED_COUNT, MEASURE.ORDERS_RETURNING_CUSTOMER_COUNT],
3112
2214
  },
3113
2215
  [MEASURE.ORDERS_RETURNING_CUSTOMER_CANCELLED_AMOUNT]: {
3114
2216
  priority: 56,
@@ -3128,7 +2230,6 @@ export const ORDERS_MEASURES_MAP = {
3128
2230
  applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
3129
2231
  shortTitle: 'RC Cancelled $',
3130
2232
  tooltip: 'The total dollar value of cancelled returning customer orders.',
3131
- relatedMeasures: [MEASURE.ORDERS_RETURNING_CUSTOMER_CANCELLED_COUNT, MEASURE.ORDERS_CANCELLED_AMOUNT, MEASURE.ORDERS_RETURNING_CUSTOMER_TOTAL_REVENUE],
3132
2233
  },
3133
2234
  [MEASURE.ORDERS_GROSS_PROFIT]: {
3134
2235
  priority: 1,
@@ -3150,8 +2251,6 @@ export const ORDERS_MEASURES_MAP = {
3150
2251
  tooltip: 'Revenue minus cost of goods sold. Shows product-level profitability before operating expenses.',
3151
2252
  formulaDisplay: 'Revenue - COGS',
3152
2253
  formula: 'revenue - cogs',
3153
- relatedMeasures: [MEASURE.ORDERS_GROSS_PROFIT_GROSS_PERCENT, MEASURE.ORDERS_GROSS_REVENUE, MEASURE.ORDERS_COGS],
3154
- aliases: [MEASURE.ORDERS_GROSS_PRODUCT_MARGIN],
3155
2254
  },
3156
2255
  [MEASURE.ORDERS_NEW_CUSTOMER_GROSS_PROFIT]: {
3157
2256
  priority: 2,
@@ -3171,8 +2270,6 @@ export const ORDERS_MEASURES_MAP = {
3171
2270
  applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
3172
2271
  shortTitle: 'NC Gross Profit',
3173
2272
  tooltip: 'Gross profit from new customer orders.',
3174
- relatedMeasures: [MEASURE.ORDERS_GROSS_PROFIT, MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_PROFIT],
3175
- aliases: [MEASURE.ORDERS_NEW_CUSTOMER_GROSS_PRODUCT_MARGIN],
3176
2273
  },
3177
2274
  [MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_PROFIT]: {
3178
2275
  priority: 3,
@@ -3192,8 +2289,6 @@ export const ORDERS_MEASURES_MAP = {
3192
2289
  applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
3193
2290
  shortTitle: 'RC Gross Profit',
3194
2291
  tooltip: 'Gross profit from returning customer orders.',
3195
- relatedMeasures: [MEASURE.ORDERS_GROSS_PROFIT, MEASURE.ORDERS_NEW_CUSTOMER_GROSS_PROFIT],
3196
- aliases: [MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_PRODUCT_MARGIN],
3197
2292
  },
3198
2293
  [MEASURE.ORDERS_GROSS_PROFIT_GROSS_PERCENT]: {
3199
2294
  priority: 11,
@@ -3215,8 +2310,6 @@ export const ORDERS_MEASURES_MAP = {
3215
2310
  tooltip: 'Gross profit as a share of gross revenue.',
3216
2311
  formulaDisplay: 'Gross Profit ÷ Gross Revenue × 100',
3217
2312
  formula: 'gross_profit / gross_revenue * 100',
3218
- relatedMeasures: [MEASURE.ORDERS_GROSS_PROFIT, MEASURE.ORDERS_GROSS_PROFIT_PER_ORDER],
3219
- aliases: [MEASURE.ORDERS_GROSS_PRODUCT_MARGIN_GROSS_RATE, MEASURE.ORDERS_GROSS_PRODUCT_MARGIN_NET_RATE],
3220
2313
  },
3221
2314
  [MEASURE.ORDERS_NEW_CUSTOMER_GROSS_PROFIT_GROSS_PERCENT]: {
3222
2315
  priority: 12,
@@ -3236,8 +2329,6 @@ export const ORDERS_MEASURES_MAP = {
3236
2329
  applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
3237
2330
  shortTitle: 'NC GP % (Gross)',
3238
2331
  tooltip: 'New customer gross profit as a share of their gross revenue.',
3239
- relatedMeasures: [MEASURE.ORDERS_GROSS_PROFIT_GROSS_PERCENT, MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_PROFIT_GROSS_PERCENT],
3240
- aliases: [MEASURE.ORDERS_NEW_CUSTOMER_GROSS_PRODUCT_MARGIN_GROSS_RATE, MEASURE.ORDERS_NEW_CUSTOMER_GROSS_PRODUCT_MARGIN_NET_RATE],
3241
2332
  },
3242
2333
  [MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_PROFIT_GROSS_PERCENT]: {
3243
2334
  priority: 13,
@@ -3256,917 +2347,66 @@ export const ORDERS_MEASURES_MAP = {
3256
2347
  useCompactNotation: false,
3257
2348
  applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
3258
2349
  shortTitle: 'RC GP % (Gross)',
3259
- tooltip: 'Returning customer gross profit as a share of their gross revenue.',
3260
- relatedMeasures: [MEASURE.ORDERS_GROSS_PROFIT_GROSS_PERCENT, MEASURE.ORDERS_NEW_CUSTOMER_GROSS_PROFIT_GROSS_PERCENT],
3261
- aliases: [MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_PRODUCT_MARGIN_GROSS_RATE, MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_PRODUCT_MARGIN_NET_RATE],
3262
- },
3263
- [MEASURE.ORDERS_GROSS_PROFIT_PER_ORDER]: {
3264
- priority: 21,
3265
- title: 'Gross Profit Per Order',
3266
- description: 'Average gross profit per order.',
3267
- sumPrefix: '$',
3268
- sumSuffix: '',
3269
- avgPrefix: '$',
3270
- avgSuffix: '',
3271
- icon: MEASURE_ICON.SHOPIFY,
3272
- measure: MEASURE.ORDERS_GROSS_PROFIT_PER_ORDER,
3273
- category: MEASURE_CATEGORY.ORDERS,
3274
- subcategory: MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
3275
- valueType: MeasureValueType.CURRENCY,
3276
- decimalPlaces: 2,
3277
- useCompactNotation: false,
3278
- applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
3279
- shortTitle: 'GP/Order',
3280
- tooltip: 'Average gross profit per order.',
3281
- formulaDisplay: 'Gross Profit ÷ Order Count',
3282
- formula: 'gross_profit / order_count',
3283
- relatedMeasures: [MEASURE.ORDERS_GROSS_PROFIT, MEASURE.ORDERS_TOTAL_AOV],
3284
- aliases: [MEASURE.ORDERS_GROSS_PRODUCT_MARGIN_PER_ORDER],
3285
- },
3286
- [MEASURE.ORDERS_NEW_CUSTOMER_GROSS_PROFIT_PER_ORDER]: {
3287
- priority: 22,
3288
- title: 'NC Gross Profit Per Order',
3289
- description: 'Average gross profit per new customer order.',
3290
- sumPrefix: '$',
3291
- sumSuffix: '',
3292
- avgPrefix: '$',
3293
- avgSuffix: '',
3294
- icon: MEASURE_ICON.SHOPIFY,
3295
- measure: MEASURE.ORDERS_NEW_CUSTOMER_GROSS_PROFIT_PER_ORDER,
3296
- category: MEASURE_CATEGORY.ORDERS,
3297
- subcategory: MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
3298
- valueType: MeasureValueType.CURRENCY,
3299
- decimalPlaces: 2,
3300
- useCompactNotation: false,
3301
- applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
3302
- shortTitle: 'NC GP/Order',
3303
- tooltip: 'Average gross profit per new customer order.',
3304
- relatedMeasures: [MEASURE.ORDERS_GROSS_PROFIT_PER_ORDER, MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_PROFIT_PER_ORDER],
3305
- aliases: [MEASURE.ORDERS_NEW_CUSTOMER_GROSS_PRODUCT_MARGIN_PER_ORDER],
3306
- },
3307
- [MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_PROFIT_PER_ORDER]: {
3308
- priority: 23,
3309
- title: 'RC Gross Profit Per Order',
3310
- description: 'Average gross profit per returning customer order.',
3311
- sumPrefix: '$',
3312
- sumSuffix: '',
3313
- avgPrefix: '$',
3314
- avgSuffix: '',
3315
- icon: MEASURE_ICON.SHOPIFY,
3316
- measure: MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_PROFIT_PER_ORDER,
3317
- category: MEASURE_CATEGORY.ORDERS,
3318
- subcategory: MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
3319
- valueType: MeasureValueType.CURRENCY,
3320
- decimalPlaces: 2,
3321
- useCompactNotation: false,
3322
- applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
3323
- shortTitle: 'RC GP/Order',
3324
- tooltip: 'Average gross profit per returning customer order.',
3325
- relatedMeasures: [MEASURE.ORDERS_GROSS_PROFIT_PER_ORDER, MEASURE.ORDERS_NEW_CUSTOMER_GROSS_PROFIT_PER_ORDER],
3326
- aliases: [MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_PRODUCT_MARGIN_PER_ORDER],
3327
- },
3328
- [MEASURE.ORDERS_GROSS_PRODUCT_MARGIN]: {
3329
- priority: 1,
3330
- title: 'Gross Product Margin',
3331
- description: 'Gross product margin amount.',
3332
- sumPrefix: '$',
3333
- sumSuffix: '',
3334
- avgPrefix: '$',
3335
- avgSuffix: '',
3336
- icon: MEASURE_ICON.SHOPIFY,
3337
- measure: MEASURE.ORDERS_GROSS_PRODUCT_MARGIN,
3338
- category: MEASURE_CATEGORY.ORDERS,
3339
- subcategory: MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
3340
- valueType: MeasureValueType.CURRENCY,
3341
- decimalPlaces: 2,
3342
- useCompactNotation: true,
3343
- applicableContexts: [],
3344
- hideFromUI: true,
3345
- deprecated: true,
3346
- shortTitle: 'Gross Prod. Margin',
3347
- tooltip: 'Gross margin calculated at the product level, before order-level adjustments like shipping or taxes.',
3348
- relatedMeasures: [MEASURE.ORDERS_GROSS_MARGIN, MEASURE.ORDERS_NET_PRODUCT_MARGIN, MEASURE.ORDERS_GROSS_PRODUCT_MARGIN_GROSS_RATE],
3349
- },
3350
- [MEASURE.ORDERS_NEW_CUSTOMER_GROSS_PRODUCT_MARGIN]: {
3351
- priority: 2,
3352
- title: 'NC Gross Product Margin',
3353
- description: 'Gross product margin from new customers.',
3354
- sumPrefix: '$',
3355
- sumSuffix: '',
3356
- avgPrefix: '$',
3357
- avgSuffix: '',
3358
- icon: MEASURE_ICON.SHOPIFY,
3359
- measure: MEASURE.ORDERS_NEW_CUSTOMER_GROSS_PRODUCT_MARGIN,
3360
- category: MEASURE_CATEGORY.ORDERS,
3361
- subcategory: MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
3362
- valueType: MeasureValueType.CURRENCY,
3363
- decimalPlaces: 2,
3364
- useCompactNotation: true,
3365
- applicableContexts: [],
3366
- hideFromUI: true,
3367
- deprecated: true,
3368
- shortTitle: 'NC Gross Prod. Mg',
3369
- tooltip: 'Product-level gross margin from new customer orders.',
3370
- relatedMeasures: [MEASURE.ORDERS_GROSS_PRODUCT_MARGIN, MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_PRODUCT_MARGIN, MEASURE.ORDERS_NEW_CUSTOMER_GROSS_MARGIN],
3371
- },
3372
- [MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_PRODUCT_MARGIN]: {
3373
- priority: 3,
3374
- title: 'RC Gross Product Margin',
3375
- description: 'Gross product margin from returning customers.',
3376
- sumPrefix: '$',
3377
- sumSuffix: '',
3378
- avgPrefix: '$',
3379
- avgSuffix: '',
3380
- icon: MEASURE_ICON.SHOPIFY,
3381
- measure: MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_PRODUCT_MARGIN,
3382
- category: MEASURE_CATEGORY.ORDERS,
3383
- subcategory: MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
3384
- valueType: MeasureValueType.CURRENCY,
3385
- decimalPlaces: 2,
3386
- useCompactNotation: true,
3387
- applicableContexts: [],
3388
- hideFromUI: true,
3389
- deprecated: true,
3390
- shortTitle: 'RC Gross Prod. Mg',
3391
- tooltip: 'Product-level gross margin from returning customer orders.',
3392
- relatedMeasures: [MEASURE.ORDERS_GROSS_PRODUCT_MARGIN, MEASURE.ORDERS_NEW_CUSTOMER_GROSS_PRODUCT_MARGIN, MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_MARGIN],
3393
- },
3394
- [MEASURE.ORDERS_GROSS_PRODUCT_MARGIN_GROSS_RATE]: {
3395
- priority: 11,
3396
- title: 'Gross Product Margin / Gross Rate',
3397
- description: 'Gross product margin as percentage of gross revenue.',
3398
- sumPrefix: '',
3399
- sumSuffix: '%',
3400
- avgPrefix: '',
3401
- avgSuffix: '%',
3402
- icon: MEASURE_ICON.SHOPIFY,
3403
- measure: MEASURE.ORDERS_GROSS_PRODUCT_MARGIN_GROSS_RATE,
3404
- category: MEASURE_CATEGORY.ORDERS,
3405
- subcategory: MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
3406
- valueType: MeasureValueType.PERCENTAGE,
3407
- decimalPlaces: 2,
3408
- useCompactNotation: false,
3409
- applicableContexts: [],
3410
- hideFromUI: true,
3411
- shortTitle: 'GPM / Gross %',
3412
- tooltip: 'Gross product margin as a share of gross revenue. Shows how efficiently products are priced relative to their costs.',
3413
- formulaDisplay: 'Gross Product Margin ÷ Gross Revenue × 100',
3414
- formula: 'gross_product_margin / gross_revenue * 100',
3415
- relatedMeasures: [MEASURE.ORDERS_GROSS_PRODUCT_MARGIN_NET_RATE, MEASURE.ORDERS_GROSS_PRODUCT_MARGIN, MEASURE.ORDERS_GROSS_MARGIN_GROSS_RATE],
3416
- },
3417
- [MEASURE.ORDERS_NEW_CUSTOMER_GROSS_PRODUCT_MARGIN_GROSS_RATE]: {
3418
- priority: 12,
3419
- title: 'NC Gross Product Margin / Gross Rate',
3420
- description: 'NC gross product margin as percentage of gross revenue.',
3421
- sumPrefix: '',
3422
- sumSuffix: '%',
3423
- avgPrefix: '',
3424
- avgSuffix: '%',
3425
- icon: MEASURE_ICON.SHOPIFY,
3426
- measure: MEASURE.ORDERS_NEW_CUSTOMER_GROSS_PRODUCT_MARGIN_GROSS_RATE,
3427
- category: MEASURE_CATEGORY.ORDERS,
3428
- subcategory: MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
3429
- valueType: MeasureValueType.PERCENTAGE,
3430
- decimalPlaces: 2,
3431
- useCompactNotation: false,
3432
- applicableContexts: [],
3433
- hideFromUI: true,
3434
- shortTitle: 'NC GPM/Gross %',
3435
- tooltip: 'New customer gross product margin as a share of their gross revenue.',
3436
- formulaDisplay: 'NC Gross Product Margin ÷ NC Gross Revenue × 100',
3437
- formula: 'nc_gross_product_margin / nc_gross_revenue * 100',
3438
- relatedMeasures: [MEASURE.ORDERS_GROSS_PRODUCT_MARGIN_GROSS_RATE, MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_PRODUCT_MARGIN_GROSS_RATE],
3439
- },
3440
- [MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_PRODUCT_MARGIN_GROSS_RATE]: {
3441
- priority: 13,
3442
- title: 'RC Gross Product Margin / Gross Rate',
3443
- description: 'RC gross product margin as percentage of gross revenue.',
3444
- sumPrefix: '',
3445
- sumSuffix: '%',
3446
- avgPrefix: '',
3447
- avgSuffix: '%',
3448
- icon: MEASURE_ICON.SHOPIFY,
3449
- measure: MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_PRODUCT_MARGIN_GROSS_RATE,
3450
- category: MEASURE_CATEGORY.ORDERS,
3451
- subcategory: MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
3452
- valueType: MeasureValueType.PERCENTAGE,
3453
- decimalPlaces: 2,
3454
- useCompactNotation: false,
3455
- applicableContexts: [],
3456
- hideFromUI: true,
3457
- shortTitle: 'RC GPM/Gross %',
3458
- tooltip: 'Returning customer gross product margin as a share of their gross revenue.',
3459
- formulaDisplay: 'RC Gross Product Margin ÷ RC Gross Revenue × 100',
3460
- formula: 'rc_gross_product_margin / rc_gross_revenue * 100',
3461
- relatedMeasures: [MEASURE.ORDERS_GROSS_PRODUCT_MARGIN_GROSS_RATE, MEASURE.ORDERS_NEW_CUSTOMER_GROSS_PRODUCT_MARGIN_GROSS_RATE],
3462
- },
3463
- [MEASURE.ORDERS_GROSS_PRODUCT_MARGIN_NET_RATE]: {
3464
- priority: 14,
3465
- title: 'Gross Product Margin / Net Rate',
3466
- description: 'Gross product margin as percentage of net revenue.',
3467
- sumPrefix: '',
3468
- sumSuffix: '%',
3469
- avgPrefix: '',
3470
- avgSuffix: '%',
3471
- icon: MEASURE_ICON.SHOPIFY,
3472
- measure: MEASURE.ORDERS_GROSS_PRODUCT_MARGIN_NET_RATE,
3473
- category: MEASURE_CATEGORY.ORDERS,
3474
- subcategory: MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
3475
- valueType: MeasureValueType.PERCENTAGE,
3476
- decimalPlaces: 2,
3477
- useCompactNotation: false,
3478
- applicableContexts: [],
3479
- hideFromUI: true,
3480
- shortTitle: 'GPM / Net %',
3481
- tooltip: 'Gross product margin as a share of net revenue (after discounts and refunds).',
3482
- formulaDisplay: 'Gross Product Margin ÷ Net Revenue × 100',
3483
- formula: 'gross_product_margin / net_revenue * 100',
3484
- relatedMeasures: [MEASURE.ORDERS_GROSS_PRODUCT_MARGIN_GROSS_RATE, MEASURE.ORDERS_GROSS_PRODUCT_MARGIN, MEASURE.ORDERS_NET_PRODUCT_MARGIN_NET_RATE],
3485
- },
3486
- [MEASURE.ORDERS_NEW_CUSTOMER_GROSS_PRODUCT_MARGIN_NET_RATE]: {
3487
- priority: 15,
3488
- title: 'NC Gross Product Margin / Net Rate',
3489
- description: 'NC gross product margin as percentage of net revenue.',
3490
- sumPrefix: '',
3491
- sumSuffix: '%',
3492
- avgPrefix: '',
3493
- avgSuffix: '%',
3494
- icon: MEASURE_ICON.SHOPIFY,
3495
- measure: MEASURE.ORDERS_NEW_CUSTOMER_GROSS_PRODUCT_MARGIN_NET_RATE,
3496
- category: MEASURE_CATEGORY.ORDERS,
3497
- subcategory: MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
3498
- valueType: MeasureValueType.PERCENTAGE,
3499
- decimalPlaces: 2,
3500
- useCompactNotation: false,
3501
- applicableContexts: [],
3502
- hideFromUI: true,
3503
- shortTitle: 'NC GPM/Net %',
3504
- tooltip: 'New customer gross product margin as a share of their net revenue.',
3505
- formulaDisplay: 'NC Gross Product Margin ÷ NC Net Revenue × 100',
3506
- formula: 'nc_gross_product_margin / nc_net_revenue * 100',
3507
- relatedMeasures: [MEASURE.ORDERS_GROSS_PRODUCT_MARGIN_NET_RATE, MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_PRODUCT_MARGIN_NET_RATE],
3508
- },
3509
- [MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_PRODUCT_MARGIN_NET_RATE]: {
3510
- priority: 16,
3511
- title: 'RC Gross Product Margin / Net Rate',
3512
- description: 'RC gross product margin as percentage of net revenue.',
3513
- sumPrefix: '',
3514
- sumSuffix: '%',
3515
- avgPrefix: '',
3516
- avgSuffix: '%',
3517
- icon: MEASURE_ICON.SHOPIFY,
3518
- measure: MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_PRODUCT_MARGIN_NET_RATE,
3519
- category: MEASURE_CATEGORY.ORDERS,
3520
- subcategory: MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
3521
- valueType: MeasureValueType.PERCENTAGE,
3522
- decimalPlaces: 2,
3523
- useCompactNotation: false,
3524
- applicableContexts: [],
3525
- hideFromUI: true,
3526
- shortTitle: 'RC GPM/Net %',
3527
- tooltip: 'Returning customer gross product margin as a share of their net revenue.',
3528
- formulaDisplay: 'RC Gross Product Margin ÷ RC Net Revenue × 100',
3529
- formula: 'rc_gross_product_margin / rc_net_revenue * 100',
3530
- relatedMeasures: [MEASURE.ORDERS_GROSS_PRODUCT_MARGIN_NET_RATE, MEASURE.ORDERS_NEW_CUSTOMER_GROSS_PRODUCT_MARGIN_NET_RATE],
3531
- },
3532
- [MEASURE.ORDERS_GROSS_PRODUCT_MARGIN_PER_ORDER]: {
3533
- priority: 17,
3534
- title: 'Gross Product Margin Per Order',
3535
- description: 'Average gross product margin per order.',
3536
- sumPrefix: '$',
3537
- sumSuffix: '',
3538
- avgPrefix: '$',
3539
- avgSuffix: '',
3540
- icon: MEASURE_ICON.SHOPIFY,
3541
- measure: MEASURE.ORDERS_GROSS_PRODUCT_MARGIN_PER_ORDER,
3542
- category: MEASURE_CATEGORY.ORDERS,
3543
- subcategory: MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
3544
- valueType: MeasureValueType.CURRENCY,
3545
- decimalPlaces: 2,
3546
- useCompactNotation: false,
3547
- applicableContexts: [],
3548
- hideFromUI: true,
3549
- shortTitle: 'GPM/Order',
3550
- tooltip: 'Average gross product margin per order. Useful for understanding per-transaction profitability.',
3551
- formulaDisplay: 'Gross Product Margin ÷ Order Count',
3552
- formula: 'gross_product_margin / order_count',
3553
- relatedMeasures: [MEASURE.ORDERS_GROSS_PRODUCT_MARGIN, MEASURE.ORDERS_NET_PRODUCT_MARGIN_PER_ORDER, MEASURE.ORDERS_COUNT],
3554
- },
3555
- [MEASURE.ORDERS_NEW_CUSTOMER_GROSS_PRODUCT_MARGIN_PER_ORDER]: {
3556
- priority: 18,
3557
- title: 'NC Gross Product Margin Per Order',
3558
- description: 'Average gross product margin per new customer order.',
3559
- sumPrefix: '$',
3560
- sumSuffix: '',
3561
- avgPrefix: '$',
3562
- avgSuffix: '',
3563
- icon: MEASURE_ICON.SHOPIFY,
3564
- measure: MEASURE.ORDERS_NEW_CUSTOMER_GROSS_PRODUCT_MARGIN_PER_ORDER,
3565
- category: MEASURE_CATEGORY.ORDERS,
3566
- subcategory: MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
3567
- valueType: MeasureValueType.CURRENCY,
3568
- decimalPlaces: 2,
3569
- useCompactNotation: false,
3570
- applicableContexts: [],
3571
- hideFromUI: true,
3572
- shortTitle: 'NC GPM/Order',
3573
- tooltip: 'Average gross product margin per new customer order.',
3574
- formulaDisplay: 'NC Gross Product Margin ÷ NC Order Count',
3575
- formula: 'nc_gross_product_margin / nc_order_count',
3576
- relatedMeasures: [MEASURE.ORDERS_NEW_CUSTOMER_GROSS_PRODUCT_MARGIN, MEASURE.ORDERS_GROSS_PRODUCT_MARGIN_PER_ORDER, MEASURE.ORDERS_NEW_CUSTOMER_COUNT],
3577
- },
3578
- [MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_PRODUCT_MARGIN_PER_ORDER]: {
3579
- priority: 19,
3580
- title: 'RC Gross Product Margin Per Order',
3581
- description: 'Average gross product margin per returning customer order.',
3582
- sumPrefix: '$',
3583
- sumSuffix: '',
3584
- avgPrefix: '$',
3585
- avgSuffix: '',
3586
- icon: MEASURE_ICON.SHOPIFY,
3587
- measure: MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_PRODUCT_MARGIN_PER_ORDER,
3588
- category: MEASURE_CATEGORY.ORDERS,
3589
- subcategory: MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
3590
- valueType: MeasureValueType.CURRENCY,
3591
- decimalPlaces: 2,
3592
- useCompactNotation: false,
3593
- applicableContexts: [],
3594
- hideFromUI: true,
3595
- shortTitle: 'RC GPM/Order',
3596
- tooltip: 'Average gross product margin per returning customer order.',
3597
- formulaDisplay: 'RC Gross Product Margin ÷ RC Order Count',
3598
- formula: 'rc_gross_product_margin / rc_order_count',
3599
- relatedMeasures: [MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_PRODUCT_MARGIN, MEASURE.ORDERS_GROSS_PRODUCT_MARGIN_PER_ORDER, MEASURE.ORDERS_RETURNING_CUSTOMER_COUNT],
3600
- },
3601
- [MEASURE.ORDERS_NET_PRODUCT_MARGIN]: {
3602
- priority: 21,
3603
- title: 'Net Product Margin',
3604
- description: 'Net product margin amount.',
3605
- sumPrefix: '$',
3606
- sumSuffix: '',
3607
- avgPrefix: '$',
3608
- avgSuffix: '',
3609
- icon: MEASURE_ICON.SHOPIFY,
3610
- measure: MEASURE.ORDERS_NET_PRODUCT_MARGIN,
3611
- category: MEASURE_CATEGORY.ORDERS,
3612
- subcategory: MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
3613
- valueType: MeasureValueType.CURRENCY,
3614
- decimalPlaces: 2,
3615
- useCompactNotation: true,
3616
- applicableContexts: [],
3617
- hideFromUI: true,
3618
- deprecated: true,
3619
- shortTitle: 'Net Prod. Margin',
3620
- tooltip: 'Net margin calculated at the product level after discounts and refunds, but before order-level fees.',
3621
- relatedMeasures: [MEASURE.ORDERS_NET_MARGIN, MEASURE.ORDERS_GROSS_PRODUCT_MARGIN, MEASURE.ORDERS_NET_PRODUCT_MARGIN_NET_RATE],
3622
- },
3623
- [MEASURE.ORDERS_NEW_CUSTOMER_NET_PRODUCT_MARGIN]: {
3624
- priority: 22,
3625
- title: 'NC Net Product Margin',
3626
- description: 'Net product margin from new customers.',
3627
- sumPrefix: '$',
3628
- sumSuffix: '',
3629
- avgPrefix: '$',
3630
- avgSuffix: '',
3631
- icon: MEASURE_ICON.SHOPIFY,
3632
- measure: MEASURE.ORDERS_NEW_CUSTOMER_NET_PRODUCT_MARGIN,
3633
- category: MEASURE_CATEGORY.ORDERS,
3634
- subcategory: MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
3635
- valueType: MeasureValueType.CURRENCY,
3636
- decimalPlaces: 2,
3637
- useCompactNotation: true,
3638
- applicableContexts: [],
3639
- hideFromUI: true,
3640
- deprecated: true,
3641
- shortTitle: 'NC Net Prod. Mg',
3642
- tooltip: 'Product-level net margin from new customer orders after discounts and refunds.',
3643
- relatedMeasures: [MEASURE.ORDERS_NET_PRODUCT_MARGIN, MEASURE.ORDERS_RETURNING_CUSTOMER_NET_PRODUCT_MARGIN, MEASURE.ORDERS_NEW_CUSTOMER_NET_MARGIN],
3644
- },
3645
- [MEASURE.ORDERS_RETURNING_CUSTOMER_NET_PRODUCT_MARGIN]: {
3646
- priority: 23,
3647
- title: 'RC Net Product Margin',
3648
- description: 'Net product margin from returning customers.',
3649
- sumPrefix: '$',
3650
- sumSuffix: '',
3651
- avgPrefix: '$',
3652
- avgSuffix: '',
3653
- icon: MEASURE_ICON.SHOPIFY,
3654
- measure: MEASURE.ORDERS_RETURNING_CUSTOMER_NET_PRODUCT_MARGIN,
3655
- category: MEASURE_CATEGORY.ORDERS,
3656
- subcategory: MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
3657
- valueType: MeasureValueType.CURRENCY,
3658
- decimalPlaces: 2,
3659
- useCompactNotation: true,
3660
- applicableContexts: [],
3661
- hideFromUI: true,
3662
- deprecated: true,
3663
- shortTitle: 'RC Net Prod. Mg',
3664
- tooltip: 'Product-level net margin from returning customer orders after discounts and refunds.',
3665
- relatedMeasures: [MEASURE.ORDERS_NET_PRODUCT_MARGIN, MEASURE.ORDERS_NEW_CUSTOMER_NET_PRODUCT_MARGIN, MEASURE.ORDERS_RETURNING_CUSTOMER_NET_MARGIN],
3666
- },
3667
- [MEASURE.ORDERS_NET_PRODUCT_MARGIN_GROSS_RATE]: {
3668
- priority: 31,
3669
- title: 'Net Product Margin / Gross Rate',
3670
- description: 'Net product margin as percentage of gross revenue.',
3671
- sumPrefix: '',
3672
- sumSuffix: '%',
3673
- avgPrefix: '',
3674
- avgSuffix: '%',
3675
- icon: MEASURE_ICON.SHOPIFY,
3676
- measure: MEASURE.ORDERS_NET_PRODUCT_MARGIN_GROSS_RATE,
3677
- category: MEASURE_CATEGORY.ORDERS,
3678
- subcategory: MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
3679
- valueType: MeasureValueType.PERCENTAGE,
3680
- decimalPlaces: 2,
3681
- useCompactNotation: false,
3682
- applicableContexts: [],
3683
- hideFromUI: true,
3684
- deprecated: true,
3685
- shortTitle: 'NPM / Gross %',
3686
- tooltip: 'Net product margin as a share of gross revenue.',
3687
- formulaDisplay: 'Net Product Margin ÷ Gross Revenue × 100',
3688
- formula: 'net_product_margin / gross_revenue * 100',
3689
- relatedMeasures: [MEASURE.ORDERS_NET_PRODUCT_MARGIN_NET_RATE, MEASURE.ORDERS_NET_PRODUCT_MARGIN, MEASURE.ORDERS_GROSS_PRODUCT_MARGIN_GROSS_RATE],
3690
- },
3691
- [MEASURE.ORDERS_NEW_CUSTOMER_NET_PRODUCT_MARGIN_GROSS_RATE]: {
3692
- priority: 32,
3693
- title: 'NC Net Product Margin / Gross Rate',
3694
- description: 'NC net product margin as percentage of gross revenue.',
3695
- sumPrefix: '',
3696
- sumSuffix: '%',
3697
- avgPrefix: '',
3698
- avgSuffix: '%',
3699
- icon: MEASURE_ICON.SHOPIFY,
3700
- measure: MEASURE.ORDERS_NEW_CUSTOMER_NET_PRODUCT_MARGIN_GROSS_RATE,
3701
- category: MEASURE_CATEGORY.ORDERS,
3702
- subcategory: MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
3703
- valueType: MeasureValueType.PERCENTAGE,
3704
- decimalPlaces: 2,
3705
- useCompactNotation: false,
3706
- applicableContexts: [],
3707
- hideFromUI: true,
3708
- deprecated: true,
3709
- shortTitle: 'NC NPM/Gross %',
3710
- tooltip: 'New customer net product margin as a share of their gross revenue.',
3711
- formulaDisplay: 'NC Net Product Margin ÷ NC Gross Revenue × 100',
3712
- formula: 'nc_net_product_margin / nc_gross_revenue * 100',
3713
- relatedMeasures: [MEASURE.ORDERS_NET_PRODUCT_MARGIN_GROSS_RATE, MEASURE.ORDERS_RETURNING_CUSTOMER_NET_PRODUCT_MARGIN_GROSS_RATE],
3714
- },
3715
- [MEASURE.ORDERS_RETURNING_CUSTOMER_NET_PRODUCT_MARGIN_GROSS_RATE]: {
3716
- priority: 33,
3717
- title: 'RC Net Product Margin / Gross Rate',
3718
- description: 'RC net product margin as percentage of gross revenue.',
3719
- sumPrefix: '',
3720
- sumSuffix: '%',
3721
- avgPrefix: '',
3722
- avgSuffix: '%',
3723
- icon: MEASURE_ICON.SHOPIFY,
3724
- measure: MEASURE.ORDERS_RETURNING_CUSTOMER_NET_PRODUCT_MARGIN_GROSS_RATE,
3725
- category: MEASURE_CATEGORY.ORDERS,
3726
- subcategory: MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
3727
- valueType: MeasureValueType.PERCENTAGE,
3728
- decimalPlaces: 2,
3729
- useCompactNotation: false,
3730
- applicableContexts: [],
3731
- hideFromUI: true,
3732
- deprecated: true,
3733
- shortTitle: 'RC NPM/Gross %',
3734
- tooltip: 'Returning customer net product margin as a share of their gross revenue.',
3735
- formulaDisplay: 'RC Net Product Margin ÷ RC Gross Revenue × 100',
3736
- formula: 'rc_net_product_margin / rc_gross_revenue * 100',
3737
- relatedMeasures: [MEASURE.ORDERS_NET_PRODUCT_MARGIN_GROSS_RATE, MEASURE.ORDERS_NEW_CUSTOMER_NET_PRODUCT_MARGIN_GROSS_RATE],
3738
- },
3739
- [MEASURE.ORDERS_NET_PRODUCT_MARGIN_NET_RATE]: {
3740
- priority: 34,
3741
- title: 'Net Product Margin / Net Rate',
3742
- description: 'Net product margin as percentage of net revenue.',
3743
- sumPrefix: '',
3744
- sumSuffix: '%',
3745
- avgPrefix: '',
3746
- avgSuffix: '%',
3747
- icon: MEASURE_ICON.SHOPIFY,
3748
- measure: MEASURE.ORDERS_NET_PRODUCT_MARGIN_NET_RATE,
3749
- category: MEASURE_CATEGORY.ORDERS,
3750
- subcategory: MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
3751
- valueType: MeasureValueType.PERCENTAGE,
3752
- decimalPlaces: 2,
3753
- useCompactNotation: false,
3754
- applicableContexts: [],
3755
- hideFromUI: true,
3756
- deprecated: true,
3757
- shortTitle: 'NPM / Net %',
3758
- tooltip: 'Net product margin as a share of net revenue. Shows the post-discount, post-refund product profit rate.',
3759
- formulaDisplay: 'Net Product Margin ÷ Net Revenue × 100',
3760
- formula: 'net_product_margin / net_revenue * 100',
3761
- relatedMeasures: [MEASURE.ORDERS_NET_PRODUCT_MARGIN_GROSS_RATE, MEASURE.ORDERS_NET_PRODUCT_MARGIN, MEASURE.ORDERS_GROSS_PRODUCT_MARGIN_NET_RATE],
3762
- },
3763
- [MEASURE.ORDERS_NEW_CUSTOMER_NET_PRODUCT_MARGIN_NET_RATE]: {
3764
- priority: 35,
3765
- title: 'NC Net Product Margin / Net Rate',
3766
- description: 'NC net product margin as percentage of net revenue.',
3767
- sumPrefix: '',
3768
- sumSuffix: '%',
3769
- avgPrefix: '',
3770
- avgSuffix: '%',
3771
- icon: MEASURE_ICON.SHOPIFY,
3772
- measure: MEASURE.ORDERS_NEW_CUSTOMER_NET_PRODUCT_MARGIN_NET_RATE,
3773
- category: MEASURE_CATEGORY.ORDERS,
3774
- subcategory: MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
3775
- valueType: MeasureValueType.PERCENTAGE,
3776
- decimalPlaces: 2,
3777
- useCompactNotation: false,
3778
- applicableContexts: [],
3779
- hideFromUI: true,
3780
- deprecated: true,
3781
- shortTitle: 'NC NPM/Net %',
3782
- tooltip: 'New customer net product margin as a share of their net revenue.',
3783
- formulaDisplay: 'NC Net Product Margin ÷ NC Net Revenue × 100',
3784
- formula: 'nc_net_product_margin / nc_net_revenue * 100',
3785
- relatedMeasures: [MEASURE.ORDERS_NET_PRODUCT_MARGIN_NET_RATE, MEASURE.ORDERS_RETURNING_CUSTOMER_NET_PRODUCT_MARGIN_NET_RATE],
3786
- },
3787
- [MEASURE.ORDERS_RETURNING_CUSTOMER_NET_PRODUCT_MARGIN_NET_RATE]: {
3788
- priority: 36,
3789
- title: 'RC Net Product Margin / Net Rate',
3790
- description: 'RC net product margin as percentage of net revenue.',
3791
- sumPrefix: '',
3792
- sumSuffix: '%',
3793
- avgPrefix: '',
3794
- avgSuffix: '%',
3795
- icon: MEASURE_ICON.SHOPIFY,
3796
- measure: MEASURE.ORDERS_RETURNING_CUSTOMER_NET_PRODUCT_MARGIN_NET_RATE,
3797
- category: MEASURE_CATEGORY.ORDERS,
3798
- subcategory: MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
3799
- valueType: MeasureValueType.PERCENTAGE,
3800
- decimalPlaces: 2,
3801
- useCompactNotation: false,
3802
- applicableContexts: [],
3803
- hideFromUI: true,
3804
- deprecated: true,
3805
- shortTitle: 'RC NPM/Net %',
3806
- tooltip: 'Returning customer net product margin as a share of their net revenue.',
3807
- formulaDisplay: 'RC Net Product Margin ÷ RC Net Revenue × 100',
3808
- formula: 'rc_net_product_margin / rc_net_revenue * 100',
3809
- relatedMeasures: [MEASURE.ORDERS_NET_PRODUCT_MARGIN_NET_RATE, MEASURE.ORDERS_NEW_CUSTOMER_NET_PRODUCT_MARGIN_NET_RATE],
3810
- },
3811
- [MEASURE.ORDERS_NET_PRODUCT_MARGIN_PER_ORDER]: {
3812
- priority: 37,
3813
- title: 'Net Product Margin Per Order',
3814
- description: 'Average net product margin per order.',
3815
- sumPrefix: '$',
3816
- sumSuffix: '',
3817
- avgPrefix: '$',
3818
- avgSuffix: '',
3819
- icon: MEASURE_ICON.SHOPIFY,
3820
- measure: MEASURE.ORDERS_NET_PRODUCT_MARGIN_PER_ORDER,
3821
- category: MEASURE_CATEGORY.ORDERS,
3822
- subcategory: MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
3823
- valueType: MeasureValueType.CURRENCY,
3824
- decimalPlaces: 2,
3825
- useCompactNotation: false,
3826
- applicableContexts: [],
3827
- hideFromUI: true,
3828
- deprecated: true,
3829
- shortTitle: 'NPM/Order',
3830
- tooltip: 'Average net product margin per order. Reflects per-transaction profitability after returns and adjustments.',
3831
- formulaDisplay: 'Net Product Margin ÷ Order Count',
3832
- formula: 'net_product_margin / order_count',
3833
- relatedMeasures: [MEASURE.ORDERS_NET_PRODUCT_MARGIN, MEASURE.ORDERS_GROSS_PRODUCT_MARGIN_PER_ORDER, MEASURE.ORDERS_COUNT],
3834
- },
3835
- [MEASURE.ORDERS_NEW_CUSTOMER_NET_PRODUCT_MARGIN_PER_ORDER]: {
3836
- priority: 38,
3837
- title: 'NC Net Product Margin Per Order',
3838
- description: 'Average net product margin per new customer order.',
3839
- sumPrefix: '$',
3840
- sumSuffix: '',
3841
- avgPrefix: '$',
3842
- avgSuffix: '',
3843
- icon: MEASURE_ICON.SHOPIFY,
3844
- measure: MEASURE.ORDERS_NEW_CUSTOMER_NET_PRODUCT_MARGIN_PER_ORDER,
3845
- category: MEASURE_CATEGORY.ORDERS,
3846
- subcategory: MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
3847
- valueType: MeasureValueType.CURRENCY,
3848
- decimalPlaces: 2,
3849
- useCompactNotation: false,
3850
- applicableContexts: [],
3851
- hideFromUI: true,
3852
- deprecated: true,
3853
- shortTitle: 'NC NPM/Order',
3854
- tooltip: 'Average net product margin per new customer order.',
3855
- formulaDisplay: 'NC Net Product Margin ÷ NC Order Count',
3856
- formula: 'nc_net_product_margin / nc_order_count',
3857
- relatedMeasures: [MEASURE.ORDERS_NEW_CUSTOMER_NET_PRODUCT_MARGIN, MEASURE.ORDERS_NET_PRODUCT_MARGIN_PER_ORDER, MEASURE.ORDERS_NEW_CUSTOMER_COUNT],
3858
- },
3859
- [MEASURE.ORDERS_RETURNING_CUSTOMER_NET_PRODUCT_MARGIN_PER_ORDER]: {
3860
- priority: 39,
3861
- title: 'RC Net Product Margin Per Order',
3862
- description: 'Average net product margin per returning customer order.',
3863
- sumPrefix: '$',
3864
- sumSuffix: '',
3865
- avgPrefix: '$',
3866
- avgSuffix: '',
3867
- icon: MEASURE_ICON.SHOPIFY,
3868
- measure: MEASURE.ORDERS_RETURNING_CUSTOMER_NET_PRODUCT_MARGIN_PER_ORDER,
3869
- category: MEASURE_CATEGORY.ORDERS,
3870
- subcategory: MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
3871
- valueType: MeasureValueType.CURRENCY,
3872
- decimalPlaces: 2,
3873
- useCompactNotation: false,
3874
- applicableContexts: [],
3875
- hideFromUI: true,
3876
- deprecated: true,
3877
- shortTitle: 'RC NPM/Order',
3878
- tooltip: 'Average net product margin per returning customer order.',
3879
- formulaDisplay: 'RC Net Product Margin ÷ RC Order Count',
3880
- formula: 'rc_net_product_margin / rc_order_count',
3881
- relatedMeasures: [MEASURE.ORDERS_RETURNING_CUSTOMER_NET_PRODUCT_MARGIN, MEASURE.ORDERS_NET_PRODUCT_MARGIN_PER_ORDER, MEASURE.ORDERS_RETURNING_CUSTOMER_COUNT],
3882
- },
3883
- [MEASURE.ORDERS_GROSS_MARGIN_GROSS_RATE]: {
3884
- priority: 100,
3885
- title: 'Gross Margin / Gross Rate',
3886
- description: 'DEPRECATED: Use CM1 instead. Gross margin as percentage of gross revenue.',
3887
- sumPrefix: '',
3888
- sumSuffix: '%',
3889
- avgPrefix: '',
3890
- avgSuffix: '%',
3891
- icon: MEASURE_ICON.SHOPIFY,
3892
- measure: MEASURE.ORDERS_GROSS_MARGIN_GROSS_RATE,
3893
- category: MEASURE_CATEGORY.ORDERS,
3894
- subcategory: MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
3895
- valueType: MeasureValueType.PERCENTAGE,
3896
- decimalPlaces: 2,
3897
- useCompactNotation: false,
3898
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
3899
- shortTitle: 'GM / Gross %',
3900
- tooltip: 'Gross margin (revenue minus COGS) as a percentage of gross revenue. The standard gross margin percentage metric.',
3901
- formulaDisplay: 'Gross Margin ÷ Gross Revenue × 100',
3902
- formula: 'gross_margin / gross_revenue * 100',
3903
- relatedMeasures: [MEASURE.ORDERS_GROSS_MARGIN_NET_RATE, MEASURE.ORDERS_GROSS_MARGIN, MEASURE.ORDERS_NET_MARGIN_GROSS_RATE],
3904
- deprecated: true,
3905
- hideFromUI: true,
3906
- },
3907
- [MEASURE.ORDERS_NEW_CUSTOMER_GROSS_MARGIN_GROSS_RATE]: {
3908
- priority: 100,
3909
- title: 'NC Gross Margin / Gross Rate',
3910
- description: 'DEPRECATED: Use CM1 instead. NC gross margin as percentage of gross revenue.',
3911
- sumPrefix: '',
3912
- sumSuffix: '%',
3913
- avgPrefix: '',
3914
- avgSuffix: '%',
3915
- icon: MEASURE_ICON.SHOPIFY,
3916
- measure: MEASURE.ORDERS_NEW_CUSTOMER_GROSS_MARGIN_GROSS_RATE,
3917
- category: MEASURE_CATEGORY.ORDERS,
3918
- subcategory: MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
3919
- valueType: MeasureValueType.PERCENTAGE,
3920
- decimalPlaces: 2,
3921
- useCompactNotation: false,
3922
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
3923
- shortTitle: 'NC GM/Gross %',
3924
- tooltip: 'New customer gross margin as a share of their gross revenue.',
3925
- formulaDisplay: 'NC Gross Margin ÷ NC Gross Revenue × 100',
3926
- formula: 'nc_gross_margin / nc_gross_revenue * 100',
3927
- relatedMeasures: [MEASURE.ORDERS_GROSS_MARGIN_GROSS_RATE, MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_MARGIN_GROSS_RATE, MEASURE.ORDERS_NEW_CUSTOMER_GROSS_MARGIN_NET_RATE],
3928
- deprecated: true,
3929
- hideFromUI: true,
3930
- },
3931
- [MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_MARGIN_GROSS_RATE]: {
3932
- priority: 100,
3933
- title: 'RC Gross Margin / Gross Rate',
3934
- description: 'DEPRECATED: Use CM1 instead. RC gross margin as percentage of gross revenue.',
3935
- sumPrefix: '',
3936
- sumSuffix: '%',
3937
- avgPrefix: '',
3938
- avgSuffix: '%',
3939
- icon: MEASURE_ICON.SHOPIFY,
3940
- measure: MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_MARGIN_GROSS_RATE,
3941
- category: MEASURE_CATEGORY.ORDERS,
3942
- subcategory: MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
3943
- valueType: MeasureValueType.PERCENTAGE,
3944
- decimalPlaces: 2,
3945
- useCompactNotation: false,
3946
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
3947
- shortTitle: 'RC GM/Gross %',
3948
- tooltip: 'Returning customer gross margin as a share of their gross revenue.',
3949
- formulaDisplay: 'RC Gross Margin ÷ RC Gross Revenue × 100',
3950
- formula: 'rc_gross_margin / rc_gross_revenue * 100',
3951
- relatedMeasures: [MEASURE.ORDERS_GROSS_MARGIN_GROSS_RATE, MEASURE.ORDERS_NEW_CUSTOMER_GROSS_MARGIN_GROSS_RATE, MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_MARGIN_NET_RATE],
3952
- deprecated: true,
3953
- hideFromUI: true,
3954
- },
3955
- [MEASURE.ORDERS_GROSS_MARGIN_NET_RATE]: {
3956
- priority: 100,
3957
- title: 'Gross Margin / Net Rate',
3958
- description: 'DEPRECATED: Use CM1 instead. Gross margin as percentage of net revenue.',
3959
- sumPrefix: '',
3960
- sumSuffix: '%',
3961
- avgPrefix: '',
3962
- avgSuffix: '%',
3963
- icon: MEASURE_ICON.SHOPIFY,
3964
- measure: MEASURE.ORDERS_GROSS_MARGIN_NET_RATE,
3965
- category: MEASURE_CATEGORY.ORDERS,
3966
- subcategory: MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
3967
- valueType: MeasureValueType.PERCENTAGE,
3968
- decimalPlaces: 2,
3969
- useCompactNotation: false,
3970
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
3971
- shortTitle: 'GM / Net %',
3972
- tooltip: 'Gross margin as a share of net revenue (after discounts and refunds). Typically higher than the gross rate due to the smaller denominator.',
3973
- formulaDisplay: 'Gross Margin ÷ Net Revenue × 100',
3974
- formula: 'gross_margin / net_revenue * 100',
3975
- relatedMeasures: [MEASURE.ORDERS_GROSS_MARGIN_GROSS_RATE, MEASURE.ORDERS_GROSS_MARGIN, MEASURE.ORDERS_NET_MARGIN_NET_RATE],
3976
- deprecated: true,
3977
- hideFromUI: true,
3978
- },
3979
- [MEASURE.ORDERS_NEW_CUSTOMER_GROSS_MARGIN_NET_RATE]: {
3980
- priority: 100,
3981
- title: 'NC Gross Margin / Net Rate',
3982
- description: 'DEPRECATED: Use CM1 instead. NC gross margin as percentage of net revenue.',
3983
- sumPrefix: '',
3984
- sumSuffix: '%',
3985
- avgPrefix: '',
3986
- avgSuffix: '%',
3987
- icon: MEASURE_ICON.SHOPIFY,
3988
- measure: MEASURE.ORDERS_NEW_CUSTOMER_GROSS_MARGIN_NET_RATE,
3989
- category: MEASURE_CATEGORY.ORDERS,
3990
- subcategory: MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
3991
- valueType: MeasureValueType.PERCENTAGE,
3992
- decimalPlaces: 2,
3993
- useCompactNotation: false,
3994
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
3995
- shortTitle: 'NC GM/Net %',
3996
- tooltip: 'New customer gross margin as a share of their net revenue.',
3997
- formulaDisplay: 'NC Gross Margin ÷ NC Net Revenue × 100',
3998
- formula: 'nc_gross_margin / nc_net_revenue * 100',
3999
- relatedMeasures: [MEASURE.ORDERS_GROSS_MARGIN_NET_RATE, MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_MARGIN_NET_RATE, MEASURE.ORDERS_NEW_CUSTOMER_GROSS_MARGIN_GROSS_RATE],
4000
- deprecated: true,
4001
- hideFromUI: true,
4002
- },
4003
- [MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_MARGIN_NET_RATE]: {
4004
- priority: 100,
4005
- title: 'RC Gross Margin / Net Rate',
4006
- description: 'DEPRECATED: Use CM1 instead. RC gross margin as percentage of net revenue.',
4007
- sumPrefix: '',
4008
- sumSuffix: '%',
4009
- avgPrefix: '',
4010
- avgSuffix: '%',
4011
- icon: MEASURE_ICON.SHOPIFY,
4012
- measure: MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_MARGIN_NET_RATE,
4013
- category: MEASURE_CATEGORY.ORDERS,
4014
- subcategory: MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
4015
- valueType: MeasureValueType.PERCENTAGE,
4016
- decimalPlaces: 2,
4017
- useCompactNotation: false,
4018
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
4019
- shortTitle: 'RC GM/Net %',
4020
- tooltip: 'Returning customer gross margin as a share of their net revenue.',
4021
- formulaDisplay: 'RC Gross Margin ÷ RC Net Revenue × 100',
4022
- formula: 'rc_gross_margin / rc_net_revenue * 100',
4023
- relatedMeasures: [MEASURE.ORDERS_GROSS_MARGIN_NET_RATE, MEASURE.ORDERS_NEW_CUSTOMER_GROSS_MARGIN_NET_RATE, MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_MARGIN_GROSS_RATE],
4024
- deprecated: true,
4025
- hideFromUI: true,
4026
- },
4027
- [MEASURE.ORDERS_NET_MARGIN_GROSS_RATE]: {
4028
- priority: 100,
4029
- title: 'Net Margin / Gross Rate',
4030
- description: 'DEPRECATED: Use CM1 instead. Net margin as percentage of gross revenue.',
4031
- sumPrefix: '',
4032
- sumSuffix: '%',
4033
- avgPrefix: '',
4034
- avgSuffix: '%',
4035
- icon: MEASURE_ICON.SHOPIFY,
4036
- measure: MEASURE.ORDERS_NET_MARGIN_GROSS_RATE,
4037
- category: MEASURE_CATEGORY.ORDERS,
4038
- subcategory: MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
4039
- valueType: MeasureValueType.PERCENTAGE,
4040
- decimalPlaces: 2,
4041
- useCompactNotation: false,
4042
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
4043
- shortTitle: 'NM / Gross %',
4044
- tooltip: 'Net margin (net revenue minus COGS) as a share of gross revenue. A conservative profitability rate that absorbs all revenue reductions.',
4045
- formulaDisplay: 'Net Margin ÷ Gross Revenue × 100',
4046
- formula: 'net_margin / gross_revenue * 100',
4047
- relatedMeasures: [MEASURE.ORDERS_NET_MARGIN_NET_RATE, MEASURE.ORDERS_NET_MARGIN, MEASURE.ORDERS_GROSS_MARGIN_GROSS_RATE],
4048
- deprecated: true,
4049
- hideFromUI: true,
4050
- },
4051
- [MEASURE.ORDERS_NEW_CUSTOMER_NET_MARGIN_GROSS_RATE]: {
4052
- priority: 100,
4053
- title: 'NC Net Margin / Gross Rate',
4054
- description: 'DEPRECATED: Use CM1 instead. NC net margin as percentage of gross revenue.',
4055
- sumPrefix: '',
4056
- sumSuffix: '%',
4057
- avgPrefix: '',
4058
- avgSuffix: '%',
4059
- icon: MEASURE_ICON.SHOPIFY,
4060
- measure: MEASURE.ORDERS_NEW_CUSTOMER_NET_MARGIN_GROSS_RATE,
4061
- category: MEASURE_CATEGORY.ORDERS,
4062
- subcategory: MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
4063
- valueType: MeasureValueType.PERCENTAGE,
4064
- decimalPlaces: 2,
4065
- useCompactNotation: false,
4066
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
4067
- shortTitle: 'NC NM/Gross %',
4068
- tooltip: 'New customer net margin as a share of their gross revenue.',
4069
- formulaDisplay: 'NC Net Margin ÷ NC Gross Revenue × 100',
4070
- formula: 'nc_net_margin / nc_gross_revenue * 100',
4071
- relatedMeasures: [MEASURE.ORDERS_NET_MARGIN_GROSS_RATE, MEASURE.ORDERS_RETURNING_CUSTOMER_NET_MARGIN_GROSS_RATE, MEASURE.ORDERS_NEW_CUSTOMER_NET_MARGIN_NET_RATE],
4072
- deprecated: true,
4073
- hideFromUI: true,
4074
- },
4075
- [MEASURE.ORDERS_RETURNING_CUSTOMER_NET_MARGIN_GROSS_RATE]: {
4076
- priority: 100,
4077
- title: 'RC Net Margin / Gross Rate',
4078
- description: 'DEPRECATED: Use CM1 instead. RC net margin as percentage of gross revenue.',
4079
- sumPrefix: '',
4080
- sumSuffix: '%',
4081
- avgPrefix: '',
4082
- avgSuffix: '%',
4083
- icon: MEASURE_ICON.SHOPIFY,
4084
- measure: MEASURE.ORDERS_RETURNING_CUSTOMER_NET_MARGIN_GROSS_RATE,
4085
- category: MEASURE_CATEGORY.ORDERS,
4086
- subcategory: MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
4087
- valueType: MeasureValueType.PERCENTAGE,
4088
- decimalPlaces: 2,
4089
- useCompactNotation: false,
4090
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
4091
- shortTitle: 'RC NM/Gross %',
4092
- tooltip: 'Returning customer net margin as a share of their gross revenue.',
4093
- formulaDisplay: 'RC Net Margin ÷ RC Gross Revenue × 100',
4094
- formula: 'rc_net_margin / rc_gross_revenue * 100',
4095
- relatedMeasures: [MEASURE.ORDERS_NET_MARGIN_GROSS_RATE, MEASURE.ORDERS_NEW_CUSTOMER_NET_MARGIN_GROSS_RATE, MEASURE.ORDERS_RETURNING_CUSTOMER_NET_MARGIN_NET_RATE],
4096
- deprecated: true,
4097
- hideFromUI: true,
2350
+ tooltip: 'Returning customer gross profit as a share of their gross revenue.',
4098
2351
  },
4099
- [MEASURE.ORDERS_NET_MARGIN_NET_RATE]: {
4100
- priority: 100,
4101
- title: 'Net Margin / Net Rate',
4102
- description: 'DEPRECATED: Use CM1 instead. Net margin as percentage of net revenue.',
4103
- sumPrefix: '',
4104
- sumSuffix: '%',
4105
- avgPrefix: '',
4106
- avgSuffix: '%',
2352
+ [MEASURE.ORDERS_GROSS_PROFIT_PER_ORDER]: {
2353
+ priority: 21,
2354
+ title: 'Gross Profit Per Order',
2355
+ description: 'Average gross profit per order.',
2356
+ sumPrefix: '$',
2357
+ sumSuffix: '',
2358
+ avgPrefix: '$',
2359
+ avgSuffix: '',
4107
2360
  icon: MEASURE_ICON.SHOPIFY,
4108
- measure: MEASURE.ORDERS_NET_MARGIN_NET_RATE,
2361
+ measure: MEASURE.ORDERS_GROSS_PROFIT_PER_ORDER,
4109
2362
  category: MEASURE_CATEGORY.ORDERS,
4110
- subcategory: MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
4111
- valueType: MeasureValueType.PERCENTAGE,
2363
+ subcategory: MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
2364
+ valueType: MeasureValueType.CURRENCY,
4112
2365
  decimalPlaces: 2,
4113
2366
  useCompactNotation: false,
4114
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
4115
- shortTitle: 'NM / Net %',
4116
- tooltip: 'Net margin as a share of net revenue. This is the standard net margin percentage, showing profit after all product-level costs.',
4117
- formulaDisplay: 'Net Margin ÷ Net Revenue × 100',
4118
- formula: 'net_margin / net_revenue * 100',
4119
- relatedMeasures: [MEASURE.ORDERS_NET_MARGIN_GROSS_RATE, MEASURE.ORDERS_NET_MARGIN, MEASURE.ORDERS_GROSS_MARGIN_NET_RATE],
4120
- deprecated: true,
4121
- hideFromUI: true,
2367
+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
2368
+ shortTitle: 'GP/Order',
2369
+ tooltip: 'Average gross profit per order.',
2370
+ formulaDisplay: 'Gross Profit ÷ Order Count',
2371
+ formula: 'gross_profit / order_count',
4122
2372
  },
4123
- [MEASURE.ORDERS_NEW_CUSTOMER_NET_MARGIN_NET_RATE]: {
4124
- priority: 100,
4125
- title: 'NC Net Margin / Net Rate',
4126
- description: 'DEPRECATED: Use CM1 instead. NC net margin as percentage of net revenue.',
4127
- sumPrefix: '',
4128
- sumSuffix: '%',
4129
- avgPrefix: '',
4130
- avgSuffix: '%',
2373
+ [MEASURE.ORDERS_NEW_CUSTOMER_GROSS_PROFIT_PER_ORDER]: {
2374
+ priority: 22,
2375
+ title: 'NC Gross Profit Per Order',
2376
+ description: 'Average gross profit per new customer order.',
2377
+ sumPrefix: '$',
2378
+ sumSuffix: '',
2379
+ avgPrefix: '$',
2380
+ avgSuffix: '',
4131
2381
  icon: MEASURE_ICON.SHOPIFY,
4132
- measure: MEASURE.ORDERS_NEW_CUSTOMER_NET_MARGIN_NET_RATE,
2382
+ measure: MEASURE.ORDERS_NEW_CUSTOMER_GROSS_PROFIT_PER_ORDER,
4133
2383
  category: MEASURE_CATEGORY.ORDERS,
4134
- subcategory: MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
4135
- valueType: MeasureValueType.PERCENTAGE,
2384
+ subcategory: MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
2385
+ valueType: MeasureValueType.CURRENCY,
4136
2386
  decimalPlaces: 2,
4137
2387
  useCompactNotation: false,
4138
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
4139
- shortTitle: 'NC NM/Net %',
4140
- tooltip: 'New customer net margin as a share of their net revenue.',
4141
- formulaDisplay: 'NC Net Margin ÷ NC Net Revenue × 100',
4142
- formula: 'nc_net_margin / nc_net_revenue * 100',
4143
- relatedMeasures: [MEASURE.ORDERS_NET_MARGIN_NET_RATE, MEASURE.ORDERS_RETURNING_CUSTOMER_NET_MARGIN_NET_RATE, MEASURE.ORDERS_NEW_CUSTOMER_NET_MARGIN_GROSS_RATE],
4144
- deprecated: true,
4145
- hideFromUI: true,
2388
+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
2389
+ shortTitle: 'NC GP/Order',
2390
+ tooltip: 'Average gross profit per new customer order.',
4146
2391
  },
4147
- [MEASURE.ORDERS_RETURNING_CUSTOMER_NET_MARGIN_NET_RATE]: {
4148
- priority: 100,
4149
- title: 'RC Net Margin / Net Rate',
4150
- description: 'DEPRECATED: Use CM1 instead. RC net margin as percentage of net revenue.',
4151
- sumPrefix: '',
4152
- sumSuffix: '%',
4153
- avgPrefix: '',
4154
- avgSuffix: '%',
2392
+ [MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_PROFIT_PER_ORDER]: {
2393
+ priority: 23,
2394
+ title: 'RC Gross Profit Per Order',
2395
+ description: 'Average gross profit per returning customer order.',
2396
+ sumPrefix: '$',
2397
+ sumSuffix: '',
2398
+ avgPrefix: '$',
2399
+ avgSuffix: '',
4155
2400
  icon: MEASURE_ICON.SHOPIFY,
4156
- measure: MEASURE.ORDERS_RETURNING_CUSTOMER_NET_MARGIN_NET_RATE,
2401
+ measure: MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_PROFIT_PER_ORDER,
4157
2402
  category: MEASURE_CATEGORY.ORDERS,
4158
- subcategory: MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
4159
- valueType: MeasureValueType.PERCENTAGE,
2403
+ subcategory: MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
2404
+ valueType: MeasureValueType.CURRENCY,
4160
2405
  decimalPlaces: 2,
4161
2406
  useCompactNotation: false,
4162
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
4163
- shortTitle: 'RC NM/Net %',
4164
- tooltip: 'Returning customer net margin as a share of their net revenue.',
4165
- formulaDisplay: 'RC Net Margin ÷ RC Net Revenue × 100',
4166
- formula: 'rc_net_margin / rc_net_revenue * 100',
4167
- relatedMeasures: [MEASURE.ORDERS_NET_MARGIN_NET_RATE, MEASURE.ORDERS_NEW_CUSTOMER_NET_MARGIN_NET_RATE, MEASURE.ORDERS_RETURNING_CUSTOMER_NET_MARGIN_GROSS_RATE],
4168
- deprecated: true,
4169
- hideFromUI: true,
2407
+ applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
2408
+ shortTitle: 'RC GP/Order',
2409
+ tooltip: 'Average gross profit per returning customer order.',
4170
2410
  },
4171
2411
  [MEASURE.ORDERS_COGS_GROSS_RATE]: {
4172
2412
  priority: 31,
@@ -4188,7 +2428,6 @@ export const ORDERS_MEASURES_MAP = {
4188
2428
  tooltip: 'Cost of goods as a share of gross revenue. The complement of gross margin rate — COGS % + Gross Margin % = 100%.',
4189
2429
  formulaDisplay: 'COGS ÷ Gross Revenue × 100',
4190
2430
  formula: 'cogs / gross_revenue * 100',
4191
- relatedMeasures: [MEASURE.ORDERS_COGS_NET_RATE, MEASURE.ORDERS_COGS, MEASURE.ORDERS_GROSS_MARGIN_GROSS_RATE],
4192
2431
  },
4193
2432
  [MEASURE.ORDERS_NEW_CUSTOMER_COGS_GROSS_RATE]: {
4194
2433
  priority: 35,
@@ -4210,7 +2449,6 @@ export const ORDERS_MEASURES_MAP = {
4210
2449
  tooltip: 'New customer COGS as a share of their gross revenue.',
4211
2450
  formulaDisplay: 'NC COGS ÷ NC Gross Revenue × 100',
4212
2451
  formula: 'nc_cogs / nc_gross_revenue * 100',
4213
- relatedMeasures: [MEASURE.ORDERS_COGS_GROSS_RATE, MEASURE.ORDERS_RETURNING_CUSTOMER_COGS_GROSS_RATE, MEASURE.ORDERS_NEW_CUSTOMER_COGS_NET_RATE],
4214
2452
  },
4215
2453
  [MEASURE.ORDERS_RETURNING_CUSTOMER_COGS_GROSS_RATE]: {
4216
2454
  priority: 38,
@@ -4232,7 +2470,6 @@ export const ORDERS_MEASURES_MAP = {
4232
2470
  tooltip: 'Returning customer COGS as a share of their gross revenue.',
4233
2471
  formulaDisplay: 'RC COGS ÷ RC Gross Revenue × 100',
4234
2472
  formula: 'rc_cogs / rc_gross_revenue * 100',
4235
- relatedMeasures: [MEASURE.ORDERS_COGS_GROSS_RATE, MEASURE.ORDERS_NEW_CUSTOMER_COGS_GROSS_RATE, MEASURE.ORDERS_RETURNING_CUSTOMER_COGS_NET_RATE],
4236
2473
  },
4237
2474
  [MEASURE.ORDERS_COGS_NET_RATE]: {
4238
2475
  priority: 32,
@@ -4254,7 +2491,6 @@ export const ORDERS_MEASURES_MAP = {
4254
2491
  tooltip: 'COGS as a share of net revenue. Higher than gross rate because discounts and refunds reduce the denominator.',
4255
2492
  formulaDisplay: 'COGS ÷ Net Revenue × 100',
4256
2493
  formula: 'cogs / net_revenue * 100',
4257
- relatedMeasures: [MEASURE.ORDERS_COGS_GROSS_RATE, MEASURE.ORDERS_COGS, MEASURE.ORDERS_GROSS_MARGIN_NET_RATE],
4258
2494
  },
4259
2495
  [MEASURE.ORDERS_NEW_CUSTOMER_COGS_NET_RATE]: {
4260
2496
  priority: 36,
@@ -4276,7 +2512,6 @@ export const ORDERS_MEASURES_MAP = {
4276
2512
  tooltip: 'New customer COGS as a share of their net revenue.',
4277
2513
  formulaDisplay: 'NC COGS ÷ NC Net Revenue × 100',
4278
2514
  formula: 'nc_cogs / nc_net_revenue * 100',
4279
- relatedMeasures: [MEASURE.ORDERS_COGS_NET_RATE, MEASURE.ORDERS_RETURNING_CUSTOMER_COGS_NET_RATE, MEASURE.ORDERS_NEW_CUSTOMER_COGS_GROSS_RATE],
4280
2515
  },
4281
2516
  [MEASURE.ORDERS_RETURNING_CUSTOMER_COGS_NET_RATE]: {
4282
2517
  priority: 39,
@@ -4298,7 +2533,6 @@ export const ORDERS_MEASURES_MAP = {
4298
2533
  tooltip: 'Returning customer COGS as a share of their net revenue.',
4299
2534
  formulaDisplay: 'RC COGS ÷ RC Net Revenue × 100',
4300
2535
  formula: 'rc_cogs / rc_net_revenue * 100',
4301
- relatedMeasures: [MEASURE.ORDERS_COGS_NET_RATE, MEASURE.ORDERS_NEW_CUSTOMER_COGS_NET_RATE, MEASURE.ORDERS_RETURNING_CUSTOMER_COGS_GROSS_RATE],
4302
2536
  },
4303
2537
  [MEASURE.ORDERS_LTV]: {
4304
2538
  priority: 1,
@@ -4318,7 +2552,6 @@ export const ORDERS_MEASURES_MAP = {
4318
2552
  applicableContexts: LTV_COHORT_APPLICABLE_CONTEXTS,
4319
2553
  shortTitle: 'LTV',
4320
2554
  tooltip: 'The average total revenue generated per customer over their entire purchase history. Higher LTV justifies greater acquisition spend.',
4321
- relatedMeasures: [MEASURE.ORDERS_LTV_90, MEASURE.ORDERS_LTV_180, MEASURE.ORDERS_LTV_365, MEASURE.ORDERS_AVG_ORDERS_PER_CUSTOMER],
4322
2555
  },
4323
2556
  [MEASURE.ORDERS_LTV_90]: {
4324
2557
  priority: 2,
@@ -4337,7 +2570,6 @@ export const ORDERS_MEASURES_MAP = {
4337
2570
  useCompactNotation: true,
4338
2571
  applicableContexts: LTV_COHORT_APPLICABLE_CONTEXTS,
4339
2572
  tooltip: 'Average revenue per customer within 90 days of their first purchase. Useful for evaluating short-term payback on acquisition.',
4340
- relatedMeasures: [MEASURE.ORDERS_LTV, MEASURE.ORDERS_LTV_180, MEASURE.ORDERS_LTV_365],
4341
2573
  },
4342
2574
  [MEASURE.ORDERS_LTV_180]: {
4343
2575
  priority: 3,
@@ -4356,7 +2588,6 @@ export const ORDERS_MEASURES_MAP = {
4356
2588
  useCompactNotation: true,
4357
2589
  applicableContexts: LTV_COHORT_APPLICABLE_CONTEXTS,
4358
2590
  tooltip: 'Average revenue per customer within 180 days of their first purchase. Captures two purchase cycles for most repeat-buy categories.',
4359
- relatedMeasures: [MEASURE.ORDERS_LTV, MEASURE.ORDERS_LTV_90, MEASURE.ORDERS_LTV_365],
4360
2591
  },
4361
2592
  [MEASURE.ORDERS_LTV_365]: {
4362
2593
  priority: 4,
@@ -4375,7 +2606,6 @@ export const ORDERS_MEASURES_MAP = {
4375
2606
  useCompactNotation: true,
4376
2607
  applicableContexts: LTV_COHORT_APPLICABLE_CONTEXTS,
4377
2608
  tooltip: 'Average revenue per customer in the first full year after acquisition. A standard benchmark for paid acquisition payback periods.',
4378
- relatedMeasures: [MEASURE.ORDERS_LTV, MEASURE.ORDERS_LTV_90, MEASURE.ORDERS_LTV_180],
4379
2609
  },
4380
2610
  [MEASURE.ORDERS_COHORT_GROSS_REVENUE]: {
4381
2611
  priority: 33,
@@ -4395,7 +2625,6 @@ export const ORDERS_MEASURES_MAP = {
4395
2625
  applicableContexts: LTV_COHORT_APPLICABLE_CONTEXTS,
4396
2626
  shortTitle: 'Cohort Gross Rev',
4397
2627
  tooltip: 'Cumulative gross revenue generated by a customer cohort over time. Used for LTV cohort analysis across acquisition periods.',
4398
- relatedMeasures: [MEASURE.ORDERS_COHORT_NET_REVENUE, MEASURE.ORDERS_COHORT_AOV, MEASURE.ORDERS_COHORT_CUSTOMERS],
4399
2628
  },
4400
2629
  [MEASURE.ORDERS_COHORT_NET_REVENUE]: {
4401
2630
  priority: 32,
@@ -4415,7 +2644,6 @@ export const ORDERS_MEASURES_MAP = {
4415
2644
  applicableContexts: LTV_COHORT_APPLICABLE_CONTEXTS,
4416
2645
  shortTitle: 'Cohort Net Rev',
4417
2646
  tooltip: 'Cumulative net revenue (after discounts and refunds) from a customer cohort over time.',
4418
- relatedMeasures: [MEASURE.ORDERS_COHORT_GROSS_REVENUE, MEASURE.ORDERS_COHORT_AOV, MEASURE.ORDERS_COHORT_CUSTOMERS],
4419
2647
  },
4420
2648
  [MEASURE.ORDERS_COHORT_CUSTOMERS]: {
4421
2649
  priority: 41,
@@ -4435,7 +2663,6 @@ export const ORDERS_MEASURES_MAP = {
4435
2663
  applicableContexts: LTV_COHORT_APPLICABLE_CONTEXTS,
4436
2664
  shortTitle: 'Cohort Cust.',
4437
2665
  tooltip: 'The number of customers who made their first purchase in the cohort period. The denominator for all per-customer cohort metrics.',
4438
- relatedMeasures: [MEASURE.ORDERS_COHORT_GROSS_REVENUE, MEASURE.ORDERS_COHORT_RETENTION_RATE, MEASURE.ORDERS_COHORT_AOV],
4439
2666
  },
4440
2667
  [MEASURE.ORDERS_COHORT_RETENTION_PERCENT]: {
4441
2668
  priority: 43,
@@ -4457,32 +2684,6 @@ export const ORDERS_MEASURES_MAP = {
4457
2684
  tooltip: 'The percentage of customers in a cohort who made an additional purchase in a subsequent period. Higher retention drives LTV.',
4458
2685
  formulaDisplay: 'Returning Cohort Customers ÷ Initial Cohort Customers × 100',
4459
2686
  formula: 'returning_cohort_customers / initial_cohort_customers * 100',
4460
- relatedMeasures: [MEASURE.ORDERS_COHORT_CUSTOMERS, MEASURE.ORDERS_COHORT_GROSS_REVENUE, MEASURE.ORDERS_LTV],
4461
- aliases: [MEASURE.ORDERS_COHORT_RETENTION_RATE],
4462
- },
4463
- [MEASURE.ORDERS_COHORT_RETENTION_RATE]: {
4464
- priority: 43,
4465
- title: 'Cohort Retention Rate',
4466
- description: 'Customer retention rate by cohort.',
4467
- sumPrefix: '',
4468
- sumSuffix: '%',
4469
- avgPrefix: '',
4470
- avgSuffix: '%',
4471
- icon: MEASURE_ICON.SHOPIFY,
4472
- measure: MEASURE.ORDERS_COHORT_RETENTION_RATE,
4473
- category: MEASURE_CATEGORY.ORDERS,
4474
- subcategory: MEASURE_SUBCATEGORY.ORDERS_LTV,
4475
- valueType: MeasureValueType.PERCENTAGE,
4476
- decimalPlaces: 2,
4477
- useCompactNotation: false,
4478
- applicableContexts: LTV_COHORT_APPLICABLE_CONTEXTS,
4479
- shortTitle: 'Cohort Retention',
4480
- tooltip: 'The percentage of customers in a cohort who made an additional purchase in a subsequent period. Higher retention drives LTV.',
4481
- formulaDisplay: 'Returning Cohort Customers ÷ Initial Cohort Customers × 100',
4482
- formula: 'returning_cohort_customers / initial_cohort_customers * 100',
4483
- relatedMeasures: [MEASURE.ORDERS_COHORT_CUSTOMERS, MEASURE.ORDERS_COHORT_GROSS_REVENUE, MEASURE.ORDERS_LTV],
4484
- deprecated: true,
4485
- hideFromUI: true,
4486
2687
  },
4487
2688
  [MEASURE.ORDERS_COHORT_AOV]: {
4488
2689
  priority: 42,
@@ -4503,7 +2704,6 @@ export const ORDERS_MEASURES_MAP = {
4503
2704
  tooltip: 'Average order value for orders placed by customers in the cohort. Tracks whether AOV changes as a cohort matures.',
4504
2705
  formulaDisplay: 'Cohort Revenue ÷ Cohort Order Count',
4505
2706
  formula: 'cohort_revenue / cohort_order_count',
4506
- relatedMeasures: [MEASURE.ORDERS_COHORT_GROSS_REVENUE, MEASURE.ORDERS_COHORT_CUSTOMERS, MEASURE.ORDERS_NET_AOV],
4507
2707
  },
4508
2708
  [MEASURE.ORDERS_TOP_PRODUCTS]: {
4509
2709
  priority: 9,
@@ -4522,7 +2722,6 @@ export const ORDERS_MEASURES_MAP = {
4522
2722
  useCompactNotation: false,
4523
2723
  applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
4524
2724
  tooltip: 'A ranking of products ordered by revenue contribution. Identifies the highest-impact products for merchandising and ad targeting.',
4525
- relatedMeasures: [MEASURE.ORDERS_UNITS, MEASURE.ORDERS_GROSS_REVENUE, MEASURE.ORDERS_COUNT],
4526
2725
  },
4527
2726
  [MEASURE.ORDERS_CPA]: {
4528
2727
  priority: 2,
@@ -4544,7 +2743,6 @@ export const ORDERS_MEASURES_MAP = {
4544
2743
  tooltip: 'How much you spend on average to acquire each order. Lower is better.',
4545
2744
  formulaDisplay: 'Total Ad Spend ÷ Orders',
4546
2745
  formula: 'spend / orders',
4547
- relatedMeasures: [MEASURE.ORDERS_NEW_CUSTOMER_CPA, MEASURE.ORDERS_TOTAL_ROAS, MEASURE.CHANNEL_SPEND],
4548
2746
  },
4549
2747
  [MEASURE.ORDERS_NEW_CUSTOMER_CPA]: {
4550
2748
  priority: 52,
@@ -4566,7 +2764,6 @@ export const ORDERS_MEASURES_MAP = {
4566
2764
  tooltip: 'How much you spend to acquire each first-time customer order. Critical for understanding customer acquisition efficiency.',
4567
2765
  formulaDisplay: 'Total Ad Spend ÷ New Customer Orders',
4568
2766
  formula: 'spend / new_customer_orders',
4569
- relatedMeasures: [MEASURE.ORDERS_CPA, MEASURE.ORDERS_NEW_CUSTOMER_TOTAL_ROAS],
4570
2767
  },
4571
2768
  [MEASURE.ORDERS_TOTAL_ROAS]: {
4572
2769
  priority: 1,
@@ -4588,7 +2785,6 @@ export const ORDERS_MEASURES_MAP = {
4588
2785
  tooltip: 'How much revenue you earn for every dollar spent on advertising. A 3x ROAS means $3 revenue per $1 spent.',
4589
2786
  formulaDisplay: 'Total Order Revenue ÷ Total Ad Spend',
4590
2787
  formula: 'total_revenue / spend',
4591
- relatedMeasures: [MEASURE.ORDERS_GROSS_ROAS, MEASURE.ORDERS_NET_ROAS, MEASURE.ORDERS_CPA],
4592
2788
  },
4593
2789
  [MEASURE.ORDERS_GROSS_ROAS]: {
4594
2790
  priority: 3,
@@ -4610,7 +2806,6 @@ export const ORDERS_MEASURES_MAP = {
4610
2806
  tooltip: 'Return on ad spend using gross sales (before discounts and refunds are applied).',
4611
2807
  formulaDisplay: 'Gross Order Sales ÷ Total Ad Spend',
4612
2808
  formula: 'gross_sales / spend',
4613
- relatedMeasures: [MEASURE.ORDERS_TOTAL_ROAS, MEASURE.ORDERS_NET_ROAS],
4614
2809
  },
4615
2810
  [MEASURE.ORDERS_NET_ROAS]: {
4616
2811
  priority: 4,
@@ -4632,7 +2827,6 @@ export const ORDERS_MEASURES_MAP = {
4632
2827
  tooltip: 'Return on ad spend using net sales (after discounts and refunds). Most accurate for true profitability.',
4633
2828
  formulaDisplay: 'Net Order Sales ÷ Total Ad Spend',
4634
2829
  formula: 'net_sales / spend',
4635
- relatedMeasures: [MEASURE.ORDERS_TOTAL_ROAS, MEASURE.ORDERS_GROSS_ROAS],
4636
2830
  },
4637
2831
  [MEASURE.ORDERS_NEW_CUSTOMER_TOTAL_ROAS]: {
4638
2832
  priority: 11,
@@ -4654,7 +2848,6 @@ export const ORDERS_MEASURES_MAP = {
4654
2848
  tooltip: 'Revenue from new customer orders per dollar spent on advertising. Key metric for customer acquisition efficiency.',
4655
2849
  formulaDisplay: 'New Customer Order Revenue ÷ Ad Spend',
4656
2850
  formula: 'nc_revenue / spend',
4657
- relatedMeasures: [MEASURE.ORDERS_TOTAL_ROAS, MEASURE.ORDERS_NEW_CUSTOMER_CPA, MEASURE.ORDERS_NEW_CUSTOMER_GROSS_ROAS, MEASURE.ORDERS_NEW_CUSTOMER_NET_ROAS],
4658
2851
  },
4659
2852
  [MEASURE.ORDERS_NEW_CUSTOMER_GROSS_ROAS]: {
4660
2853
  priority: 12,
@@ -4676,7 +2869,6 @@ export const ORDERS_MEASURES_MAP = {
4676
2869
  tooltip: 'Gross sales from new customer orders per dollar spent on advertising.',
4677
2870
  formulaDisplay: 'NC Gross Order Sales ÷ Ad Spend',
4678
2871
  formula: 'nc_gross_sales / spend',
4679
- relatedMeasures: [MEASURE.ORDERS_NEW_CUSTOMER_TOTAL_ROAS, MEASURE.ORDERS_NEW_CUSTOMER_NET_ROAS, MEASURE.ORDERS_GROSS_ROAS],
4680
2872
  },
4681
2873
  [MEASURE.ORDERS_NEW_CUSTOMER_NET_ROAS]: {
4682
2874
  priority: 13,
@@ -4698,7 +2890,6 @@ export const ORDERS_MEASURES_MAP = {
4698
2890
  tooltip: 'Net sales from new customer orders per dollar spent on advertising. Most accurate for true acquisition profitability.',
4699
2891
  formulaDisplay: 'NC Net Order Sales ÷ Ad Spend',
4700
2892
  formula: 'nc_net_sales / spend',
4701
- relatedMeasures: [MEASURE.ORDERS_NEW_CUSTOMER_TOTAL_ROAS, MEASURE.ORDERS_NEW_CUSTOMER_GROSS_ROAS, MEASURE.ORDERS_NET_ROAS],
4702
2893
  },
4703
2894
  [MEASURE.ORDERS_RETURNING_CUSTOMER_CPA]: {
4704
2895
  priority: 53,
@@ -4720,7 +2911,6 @@ export const ORDERS_MEASURES_MAP = {
4720
2911
  tooltip: 'How much you spend to acquire each repeat customer order. Useful for measuring retention and remarketing campaign efficiency.',
4721
2912
  formulaDisplay: 'Total Ad Spend ÷ Returning Customer Orders',
4722
2913
  formula: 'spend / returning_customer_orders',
4723
- relatedMeasures: [MEASURE.ORDERS_CPA, MEASURE.ORDERS_NEW_CUSTOMER_CPA, MEASURE.ORDERS_RETURNING_CUSTOMER_TOTAL_ROAS],
4724
2914
  },
4725
2915
  [MEASURE.ORDERS_RETURNING_CUSTOMER_TOTAL_ROAS]: {
4726
2916
  priority: 21,
@@ -4742,7 +2932,6 @@ export const ORDERS_MEASURES_MAP = {
4742
2932
  tooltip: 'Revenue from returning customer orders per dollar spent on advertising. Key metric for retention efficiency.',
4743
2933
  formulaDisplay: 'Returning Customer Order Revenue ÷ Ad Spend',
4744
2934
  formula: 'rc_revenue / spend',
4745
- relatedMeasures: [MEASURE.ORDERS_TOTAL_ROAS, MEASURE.ORDERS_RETURNING_CUSTOMER_CPA, MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_ROAS, MEASURE.ORDERS_RETURNING_CUSTOMER_NET_ROAS],
4746
2935
  },
4747
2936
  [MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_ROAS]: {
4748
2937
  priority: 22,
@@ -4764,7 +2953,6 @@ export const ORDERS_MEASURES_MAP = {
4764
2953
  tooltip: 'Gross sales from returning customer orders per dollar spent on advertising.',
4765
2954
  formulaDisplay: 'RC Gross Order Sales ÷ Ad Spend',
4766
2955
  formula: 'rc_gross_sales / spend',
4767
- relatedMeasures: [MEASURE.ORDERS_RETURNING_CUSTOMER_TOTAL_ROAS, MEASURE.ORDERS_RETURNING_CUSTOMER_NET_ROAS, MEASURE.ORDERS_GROSS_ROAS],
4768
2956
  },
4769
2957
  [MEASURE.ORDERS_RETURNING_CUSTOMER_NET_ROAS]: {
4770
2958
  priority: 23,
@@ -4786,7 +2974,6 @@ export const ORDERS_MEASURES_MAP = {
4786
2974
  tooltip: 'Net sales from returning customer orders per dollar spent on advertising. Most accurate for true retention profitability.',
4787
2975
  formulaDisplay: 'RC Net Order Sales ÷ Ad Spend',
4788
2976
  formula: 'rc_net_sales / spend',
4789
- relatedMeasures: [MEASURE.ORDERS_RETURNING_CUSTOMER_TOTAL_ROAS, MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_ROAS, MEASURE.ORDERS_NET_ROAS],
4790
2977
  },
4791
2978
  [MEASURE.ORDERS_CM1_ROAS]: {
4792
2979
  priority: 51,
@@ -4808,7 +2995,6 @@ export const ORDERS_MEASURES_MAP = {
4808
2995
  tooltip: 'How much gross margin (CM1) you earn for every dollar spent on advertising.',
4809
2996
  formulaDisplay: 'CM1 ÷ Total Ad Spend',
4810
2997
  formula: 'cm1 / spend',
4811
- relatedMeasures: [MEASURE.ORDERS_CM2_ROAS, MEASURE.ORDERS_CM3_ROAS, MEASURE.ORDERS_TOTAL_ROAS],
4812
2998
  },
4813
2999
  [MEASURE.ORDERS_CM2_ROAS]: {
4814
3000
  priority: 52,
@@ -4830,7 +3016,6 @@ export const ORDERS_MEASURES_MAP = {
4830
3016
  tooltip: 'How much contribution margin after marketing (CM2) you earn for every dollar spent on advertising.',
4831
3017
  formulaDisplay: 'CM2 ÷ Total Ad Spend',
4832
3018
  formula: 'cm2 / spend',
4833
- relatedMeasures: [MEASURE.ORDERS_CM1_ROAS, MEASURE.ORDERS_CM3_ROAS, MEASURE.ORDERS_TOTAL_ROAS],
4834
3019
  },
4835
3020
  [MEASURE.ORDERS_CM3_ROAS]: {
4836
3021
  priority: 53,
@@ -4852,7 +3037,6 @@ export const ORDERS_MEASURES_MAP = {
4852
3037
  tooltip: 'How much contribution margin after all costs (CM3) you earn for every dollar spent on advertising.',
4853
3038
  formulaDisplay: 'CM3 ÷ Total Ad Spend',
4854
3039
  formula: 'cm3 / spend',
4855
- relatedMeasures: [MEASURE.ORDERS_CM1_ROAS, MEASURE.ORDERS_CM2_ROAS, MEASURE.ORDERS_TOTAL_ROAS],
4856
3040
  },
4857
3041
  [MEASURE.ORDERS_NEW_CUSTOMER_CM1_ROAS]: {
4858
3042
  priority: 54,
@@ -4874,7 +3058,6 @@ export const ORDERS_MEASURES_MAP = {
4874
3058
  tooltip: 'New customer gross margin (CM1) per dollar spent on advertising.',
4875
3059
  formulaDisplay: 'NC CM1 ÷ Ad Spend',
4876
3060
  formula: 'nc_cm1 / spend',
4877
- relatedMeasures: [MEASURE.ORDERS_CM1_ROAS, MEASURE.ORDERS_NEW_CUSTOMER_CM2_ROAS, MEASURE.ORDERS_NEW_CUSTOMER_CM3_ROAS],
4878
3061
  },
4879
3062
  [MEASURE.ORDERS_NEW_CUSTOMER_CM2_ROAS]: {
4880
3063
  priority: 55,
@@ -4896,7 +3079,6 @@ export const ORDERS_MEASURES_MAP = {
4896
3079
  tooltip: 'New customer contribution margin after marketing (CM2) per dollar spent on advertising.',
4897
3080
  formulaDisplay: 'NC CM2 ÷ Ad Spend',
4898
3081
  formula: 'nc_cm2 / spend',
4899
- relatedMeasures: [MEASURE.ORDERS_CM2_ROAS, MEASURE.ORDERS_NEW_CUSTOMER_CM1_ROAS, MEASURE.ORDERS_NEW_CUSTOMER_CM3_ROAS],
4900
3082
  },
4901
3083
  [MEASURE.ORDERS_NEW_CUSTOMER_CM3_ROAS]: {
4902
3084
  priority: 56,
@@ -4918,7 +3100,6 @@ export const ORDERS_MEASURES_MAP = {
4918
3100
  tooltip: 'New customer contribution margin after all costs (CM3) per dollar spent on advertising.',
4919
3101
  formulaDisplay: 'NC CM3 ÷ Ad Spend',
4920
3102
  formula: 'nc_cm3 / spend',
4921
- relatedMeasures: [MEASURE.ORDERS_CM3_ROAS, MEASURE.ORDERS_NEW_CUSTOMER_CM1_ROAS, MEASURE.ORDERS_NEW_CUSTOMER_CM2_ROAS],
4922
3103
  },
4923
3104
  [MEASURE.ORDERS_RETURNING_CUSTOMER_CM1_ROAS]: {
4924
3105
  priority: 57,
@@ -4940,7 +3121,6 @@ export const ORDERS_MEASURES_MAP = {
4940
3121
  tooltip: 'Returning customer gross margin (CM1) per dollar spent on advertising.',
4941
3122
  formulaDisplay: 'RC CM1 ÷ Ad Spend',
4942
3123
  formula: 'rc_cm1 / spend',
4943
- relatedMeasures: [MEASURE.ORDERS_CM1_ROAS, MEASURE.ORDERS_RETURNING_CUSTOMER_CM2_ROAS, MEASURE.ORDERS_RETURNING_CUSTOMER_CM3_ROAS],
4944
3124
  },
4945
3125
  [MEASURE.ORDERS_RETURNING_CUSTOMER_CM2_ROAS]: {
4946
3126
  priority: 58,
@@ -4962,7 +3142,6 @@ export const ORDERS_MEASURES_MAP = {
4962
3142
  tooltip: 'Returning customer contribution margin after marketing (CM2) per dollar spent on advertising.',
4963
3143
  formulaDisplay: 'RC CM2 ÷ Ad Spend',
4964
3144
  formula: 'rc_cm2 / spend',
4965
- relatedMeasures: [MEASURE.ORDERS_CM2_ROAS, MEASURE.ORDERS_RETURNING_CUSTOMER_CM1_ROAS, MEASURE.ORDERS_RETURNING_CUSTOMER_CM3_ROAS],
4966
3145
  },
4967
3146
  [MEASURE.ORDERS_RETURNING_CUSTOMER_CM3_ROAS]: {
4968
3147
  priority: 59,
@@ -4984,7 +3163,6 @@ export const ORDERS_MEASURES_MAP = {
4984
3163
  tooltip: 'Returning customer contribution margin after all costs (CM3) per dollar spent on advertising.',
4985
3164
  formulaDisplay: 'RC CM3 ÷ Ad Spend',
4986
3165
  formula: 'rc_cm3 / spend',
4987
- relatedMeasures: [MEASURE.ORDERS_CM3_ROAS, MEASURE.ORDERS_RETURNING_CUSTOMER_CM1_ROAS, MEASURE.ORDERS_RETURNING_CUSTOMER_CM2_ROAS],
4988
3166
  },
4989
3167
  [MEASURE.ORDERS_TOTAL_MER]: {
4990
3168
  priority: 31,
@@ -5006,7 +3184,6 @@ export const ORDERS_MEASURES_MAP = {
5006
3184
  tooltip: 'What percentage of your order revenue is spent on advertising. Lower is better—it means more revenue per ad dollar.',
5007
3185
  formulaDisplay: '(Total Ad Spend ÷ Total Order Revenue) × 100',
5008
3186
  formula: '(spend / total_revenue) * 100',
5009
- relatedMeasures: [MEASURE.ORDERS_GROSS_MER, MEASURE.ORDERS_NET_MER, MEASURE.ORDERS_TOTAL_ROAS],
5010
3187
  },
5011
3188
  [MEASURE.ORDERS_GROSS_MER]: {
5012
3189
  priority: 32,
@@ -5028,8 +3205,6 @@ export const ORDERS_MEASURES_MAP = {
5028
3205
  tooltip: 'What percentage of gross order sales (before discounts and refunds) is spent on advertising.',
5029
3206
  formulaDisplay: '(Total Ad Spend ÷ Gross Order Sales) × 100',
5030
3207
  formula: '(spend / gross_sales) * 100',
5031
- relatedMeasures: [MEASURE.ORDERS_TOTAL_MER, MEASURE.ORDERS_NET_MER, MEASURE.ORDERS_GROSS_ROAS],
5032
- aliases: [MEASURE.ORDERS_SPEND_GROSS_PERCENT],
5033
3208
  },
5034
3209
  [MEASURE.ORDERS_NET_MER]: {
5035
3210
  priority: 33,
@@ -5051,8 +3226,6 @@ export const ORDERS_MEASURES_MAP = {
5051
3226
  tooltip: 'What percentage of net order sales (after discounts and refunds) is spent on advertising.',
5052
3227
  formulaDisplay: '(Total Ad Spend ÷ Net Order Sales) × 100',
5053
3228
  formula: '(spend / net_sales) * 100',
5054
- relatedMeasures: [MEASURE.ORDERS_TOTAL_MER, MEASURE.ORDERS_GROSS_MER, MEASURE.ORDERS_NET_ROAS],
5055
- aliases: [MEASURE.ORDERS_SPEND_NET_PERCENT],
5056
3229
  },
5057
3230
  [MEASURE.ORDERS_NEW_CUSTOMER_TOTAL_MER]: {
5058
3231
  priority: 36,
@@ -5074,7 +3247,6 @@ export const ORDERS_MEASURES_MAP = {
5074
3247
  tooltip: 'What percentage of new customer order revenue is spent on advertising. Lower is better.',
5075
3248
  formulaDisplay: '(Ad Spend ÷ NC Order Revenue) × 100',
5076
3249
  formula: '(spend / nc_revenue) * 100',
5077
- relatedMeasures: [MEASURE.ORDERS_TOTAL_MER, MEASURE.ORDERS_NEW_CUSTOMER_TOTAL_ROAS, MEASURE.ORDERS_NEW_CUSTOMER_GROSS_MER, MEASURE.ORDERS_NEW_CUSTOMER_NET_MER],
5078
3250
  },
5079
3251
  [MEASURE.ORDERS_NEW_CUSTOMER_GROSS_MER]: {
5080
3252
  priority: 37,
@@ -5096,7 +3268,6 @@ export const ORDERS_MEASURES_MAP = {
5096
3268
  tooltip: 'What percentage of new customer gross order sales is spent on advertising.',
5097
3269
  formulaDisplay: '(Ad Spend ÷ NC Gross Order Sales) × 100',
5098
3270
  formula: '(spend / nc_gross_sales) * 100',
5099
- relatedMeasures: [MEASURE.ORDERS_NEW_CUSTOMER_TOTAL_MER, MEASURE.ORDERS_NEW_CUSTOMER_NET_MER, MEASURE.ORDERS_GROSS_MER],
5100
3271
  },
5101
3272
  [MEASURE.ORDERS_NEW_CUSTOMER_NET_MER]: {
5102
3273
  priority: 38,
@@ -5118,7 +3289,6 @@ export const ORDERS_MEASURES_MAP = {
5118
3289
  tooltip: 'What percentage of new customer net order sales is spent on advertising.',
5119
3290
  formulaDisplay: '(Ad Spend ÷ NC Net Order Sales) × 100',
5120
3291
  formula: '(spend / nc_net_sales) * 100',
5121
- relatedMeasures: [MEASURE.ORDERS_NEW_CUSTOMER_TOTAL_MER, MEASURE.ORDERS_NEW_CUSTOMER_GROSS_MER, MEASURE.ORDERS_NET_MER],
5122
3292
  },
5123
3293
  [MEASURE.ORDERS_RETURNING_CUSTOMER_TOTAL_MER]: {
5124
3294
  priority: 41,
@@ -5140,7 +3310,6 @@ export const ORDERS_MEASURES_MAP = {
5140
3310
  tooltip: 'What percentage of returning customer order revenue is spent on advertising. Lower is better.',
5141
3311
  formulaDisplay: '(Ad Spend ÷ RC Order Revenue) × 100',
5142
3312
  formula: '(spend / rc_revenue) * 100',
5143
- relatedMeasures: [MEASURE.ORDERS_TOTAL_MER, MEASURE.ORDERS_RETURNING_CUSTOMER_TOTAL_ROAS, MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_MER, MEASURE.ORDERS_RETURNING_CUSTOMER_NET_MER],
5144
3313
  },
5145
3314
  [MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_MER]: {
5146
3315
  priority: 42,
@@ -5162,7 +3331,6 @@ export const ORDERS_MEASURES_MAP = {
5162
3331
  tooltip: 'What percentage of returning customer gross order sales is spent on advertising.',
5163
3332
  formulaDisplay: '(Ad Spend ÷ RC Gross Order Sales) × 100',
5164
3333
  formula: '(spend / rc_gross_sales) * 100',
5165
- relatedMeasures: [MEASURE.ORDERS_RETURNING_CUSTOMER_TOTAL_MER, MEASURE.ORDERS_RETURNING_CUSTOMER_NET_MER, MEASURE.ORDERS_GROSS_MER],
5166
3334
  },
5167
3335
  [MEASURE.ORDERS_RETURNING_CUSTOMER_NET_MER]: {
5168
3336
  priority: 43,
@@ -5184,7 +3352,6 @@ export const ORDERS_MEASURES_MAP = {
5184
3352
  tooltip: 'What percentage of returning customer net order sales is spent on advertising.',
5185
3353
  formulaDisplay: '(Ad Spend ÷ RC Net Order Sales) × 100',
5186
3354
  formula: '(spend / rc_net_sales) * 100',
5187
- relatedMeasures: [MEASURE.ORDERS_RETURNING_CUSTOMER_TOTAL_MER, MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_MER, MEASURE.ORDERS_NET_MER],
5188
3355
  },
5189
3356
  [MEASURE.ORDERS_CM1_MER]: {
5190
3357
  priority: 61,
@@ -5206,7 +3373,6 @@ export const ORDERS_MEASURES_MAP = {
5206
3373
  tooltip: 'What percentage of your gross margin (CM1) is spent on advertising. Lower is better.',
5207
3374
  formulaDisplay: '(Total Ad Spend ÷ CM1) × 100',
5208
3375
  formula: '(spend / cm1) * 100',
5209
- relatedMeasures: [MEASURE.ORDERS_CM2_MER, MEASURE.ORDERS_CM3_MER, MEASURE.ORDERS_TOTAL_MER],
5210
3376
  },
5211
3377
  [MEASURE.ORDERS_CM2_MER]: {
5212
3378
  priority: 62,
@@ -5228,7 +3394,6 @@ export const ORDERS_MEASURES_MAP = {
5228
3394
  tooltip: 'What percentage of your contribution margin after marketing (CM2) is spent on advertising.',
5229
3395
  formulaDisplay: '(Total Ad Spend ÷ CM2) × 100',
5230
3396
  formula: '(spend / cm2) * 100',
5231
- relatedMeasures: [MEASURE.ORDERS_CM1_MER, MEASURE.ORDERS_CM3_MER, MEASURE.ORDERS_TOTAL_MER],
5232
3397
  },
5233
3398
  [MEASURE.ORDERS_CM3_MER]: {
5234
3399
  priority: 63,
@@ -5250,7 +3415,6 @@ export const ORDERS_MEASURES_MAP = {
5250
3415
  tooltip: 'What percentage of your contribution margin after all costs (CM3) is spent on advertising.',
5251
3416
  formulaDisplay: '(Total Ad Spend ÷ CM3) × 100',
5252
3417
  formula: '(spend / cm3) * 100',
5253
- relatedMeasures: [MEASURE.ORDERS_CM1_MER, MEASURE.ORDERS_CM2_MER, MEASURE.ORDERS_TOTAL_MER],
5254
3418
  },
5255
3419
  [MEASURE.ORDERS_NEW_CUSTOMER_CM1_MER]: {
5256
3420
  priority: 64,
@@ -5272,7 +3436,6 @@ export const ORDERS_MEASURES_MAP = {
5272
3436
  tooltip: 'What percentage of new customer gross margin (CM1) is spent on advertising.',
5273
3437
  formulaDisplay: '(Ad Spend ÷ NC CM1) × 100',
5274
3438
  formula: '(spend / nc_cm1) * 100',
5275
- relatedMeasures: [MEASURE.ORDERS_CM1_MER, MEASURE.ORDERS_NEW_CUSTOMER_CM2_MER, MEASURE.ORDERS_NEW_CUSTOMER_CM3_MER],
5276
3439
  },
5277
3440
  [MEASURE.ORDERS_NEW_CUSTOMER_CM2_MER]: {
5278
3441
  priority: 65,
@@ -5294,7 +3457,6 @@ export const ORDERS_MEASURES_MAP = {
5294
3457
  tooltip: 'What percentage of new customer contribution margin after marketing (CM2) is spent on advertising.',
5295
3458
  formulaDisplay: '(Ad Spend ÷ NC CM2) × 100',
5296
3459
  formula: '(spend / nc_cm2) * 100',
5297
- relatedMeasures: [MEASURE.ORDERS_CM2_MER, MEASURE.ORDERS_NEW_CUSTOMER_CM1_MER, MEASURE.ORDERS_NEW_CUSTOMER_CM3_MER],
5298
3460
  },
5299
3461
  [MEASURE.ORDERS_NEW_CUSTOMER_CM3_MER]: {
5300
3462
  priority: 66,
@@ -5316,7 +3478,6 @@ export const ORDERS_MEASURES_MAP = {
5316
3478
  tooltip: 'What percentage of new customer contribution margin after all costs (CM3) is spent on advertising.',
5317
3479
  formulaDisplay: '(Ad Spend ÷ NC CM3) × 100',
5318
3480
  formula: '(spend / nc_cm3) * 100',
5319
- relatedMeasures: [MEASURE.ORDERS_CM3_MER, MEASURE.ORDERS_NEW_CUSTOMER_CM1_MER, MEASURE.ORDERS_NEW_CUSTOMER_CM2_MER],
5320
3481
  },
5321
3482
  [MEASURE.ORDERS_RETURNING_CUSTOMER_CM1_MER]: {
5322
3483
  priority: 67,
@@ -5338,7 +3499,6 @@ export const ORDERS_MEASURES_MAP = {
5338
3499
  tooltip: 'What percentage of returning customer gross margin (CM1) is spent on advertising.',
5339
3500
  formulaDisplay: '(Ad Spend ÷ RC CM1) × 100',
5340
3501
  formula: '(spend / rc_cm1) * 100',
5341
- relatedMeasures: [MEASURE.ORDERS_CM1_MER, MEASURE.ORDERS_RETURNING_CUSTOMER_CM2_MER, MEASURE.ORDERS_RETURNING_CUSTOMER_CM3_MER],
5342
3502
  },
5343
3503
  [MEASURE.ORDERS_RETURNING_CUSTOMER_CM2_MER]: {
5344
3504
  priority: 68,
@@ -5360,7 +3520,6 @@ export const ORDERS_MEASURES_MAP = {
5360
3520
  tooltip: 'What percentage of returning customer contribution margin after marketing (CM2) is spent on advertising.',
5361
3521
  formulaDisplay: '(Ad Spend ÷ RC CM2) × 100',
5362
3522
  formula: '(spend / rc_cm2) * 100',
5363
- relatedMeasures: [MEASURE.ORDERS_CM2_MER, MEASURE.ORDERS_RETURNING_CUSTOMER_CM1_MER, MEASURE.ORDERS_RETURNING_CUSTOMER_CM3_MER],
5364
3523
  },
5365
3524
  [MEASURE.ORDERS_RETURNING_CUSTOMER_CM3_MER]: {
5366
3525
  priority: 69,
@@ -5382,51 +3541,6 @@ export const ORDERS_MEASURES_MAP = {
5382
3541
  tooltip: 'What percentage of returning customer contribution margin after all costs (CM3) is spent on advertising.',
5383
3542
  formulaDisplay: '(Ad Spend ÷ RC CM3) × 100',
5384
3543
  formula: '(spend / rc_cm3) * 100',
5385
- relatedMeasures: [MEASURE.ORDERS_CM3_MER, MEASURE.ORDERS_RETURNING_CUSTOMER_CM1_MER, MEASURE.ORDERS_RETURNING_CUSTOMER_CM2_MER],
5386
- },
5387
- [MEASURE.ORDERS_SPEND_GROSS_PERCENT]: {
5388
- priority: 61,
5389
- title: 'Ad Spend % of Gross Sales',
5390
- shortTitle: 'Spend % Gross',
5391
- description: 'The percentage of gross order sales spent on advertising.',
5392
- sumPrefix: '',
5393
- sumSuffix: '%',
5394
- avgPrefix: '',
5395
- avgSuffix: '%',
5396
- icon: MEASURE_ICON.SHOPIFY,
5397
- measure: MEASURE.ORDERS_SPEND_GROSS_PERCENT,
5398
- category: MEASURE_CATEGORY.ORDERS,
5399
- subcategory: MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
5400
- valueType: MeasureValueType.PERCENTAGE,
5401
- decimalPlaces: 2,
5402
- useCompactNotation: false,
5403
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
5404
- tooltip: 'What portion of your gross order sales goes toward advertising costs. Lower is more efficient.',
5405
- formulaDisplay: '(Ad Spend ÷ Gross Order Sales) × 100',
5406
- formula: '(spend / gross_sales) * 100',
5407
- relatedMeasures: [MEASURE.ORDERS_SPEND_NET_PERCENT, MEASURE.ORDERS_GROSS_MER, MEASURE.ORDERS_GROSS_ROAS],
5408
- },
5409
- [MEASURE.ORDERS_SPEND_NET_PERCENT]: {
5410
- priority: 62,
5411
- title: 'Ad Spend % of Net Sales',
5412
- shortTitle: 'Spend % Net',
5413
- description: 'The percentage of net order sales spent on advertising.',
5414
- sumPrefix: '',
5415
- sumSuffix: '%',
5416
- avgPrefix: '',
5417
- avgSuffix: '%',
5418
- icon: MEASURE_ICON.SHOPIFY,
5419
- measure: MEASURE.ORDERS_SPEND_NET_PERCENT,
5420
- category: MEASURE_CATEGORY.ORDERS,
5421
- subcategory: MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
5422
- valueType: MeasureValueType.PERCENTAGE,
5423
- decimalPlaces: 2,
5424
- useCompactNotation: false,
5425
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
5426
- tooltip: 'What portion of your net order sales goes toward advertising costs. Lower is more efficient.',
5427
- formulaDisplay: '(Ad Spend ÷ Net Order Sales) × 100',
5428
- formula: '(spend / net_sales) * 100',
5429
- relatedMeasures: [MEASURE.ORDERS_SPEND_GROSS_PERCENT, MEASURE.ORDERS_NET_MER, MEASURE.ORDERS_NET_ROAS],
5430
3544
  },
5431
3545
  [MEASURE.ORDERS_TOTAL_RAAD]: {
5432
3546
  priority: 71,
@@ -5448,7 +3562,6 @@ export const ORDERS_MEASURES_MAP = {
5448
3562
  tooltip: 'Order revenue remaining after subtracting advertising costs. A quick measure of marketing profitability.',
5449
3563
  formulaDisplay: 'Total Order Revenue − Ad Spend',
5450
3564
  formula: 'total_revenue - spend',
5451
- relatedMeasures: [MEASURE.ORDERS_GROSS_RAAD, MEASURE.ORDERS_NET_RAAD, MEASURE.ORDERS_TOTAL_RAAD_PERCENT],
5452
3565
  },
5453
3566
  [MEASURE.ORDERS_GROSS_RAAD]: {
5454
3567
  priority: 72,
@@ -5470,7 +3583,6 @@ export const ORDERS_MEASURES_MAP = {
5470
3583
  tooltip: 'Gross order sales remaining after subtracting advertising costs.',
5471
3584
  formulaDisplay: 'Gross Order Sales − Ad Spend',
5472
3585
  formula: 'gross_sales - spend',
5473
- relatedMeasures: [MEASURE.ORDERS_TOTAL_RAAD, MEASURE.ORDERS_NET_RAAD, MEASURE.ORDERS_GROSS_RAAD_PERCENT],
5474
3586
  },
5475
3587
  [MEASURE.ORDERS_NET_RAAD]: {
5476
3588
  priority: 73,
@@ -5492,7 +3604,6 @@ export const ORDERS_MEASURES_MAP = {
5492
3604
  tooltip: 'Net order sales remaining after subtracting advertising costs. Most accurate for true profitability.',
5493
3605
  formulaDisplay: 'Net Order Sales − Ad Spend',
5494
3606
  formula: 'net_sales - spend',
5495
- relatedMeasures: [MEASURE.ORDERS_TOTAL_RAAD, MEASURE.ORDERS_GROSS_RAAD, MEASURE.ORDERS_NET_RAAD_PERCENT],
5496
3607
  },
5497
3608
  [MEASURE.ORDERS_TOTAL_RAAD_PERCENT]: {
5498
3609
  priority: 74,
@@ -5514,7 +3625,6 @@ export const ORDERS_MEASURES_MAP = {
5514
3625
  tooltip: 'What percentage of your total order revenue remains after ad spend. Higher is better.',
5515
3626
  formulaDisplay: '(RAAD ÷ Total Revenue) × 100',
5516
3627
  formula: '((total_revenue - spend) / total_revenue) * 100',
5517
- relatedMeasures: [MEASURE.ORDERS_TOTAL_RAAD, MEASURE.ORDERS_GROSS_RAAD_PERCENT, MEASURE.ORDERS_NET_RAAD_PERCENT],
5518
3628
  },
5519
3629
  [MEASURE.ORDERS_GROSS_RAAD_PERCENT]: {
5520
3630
  priority: 75,
@@ -5536,7 +3646,6 @@ export const ORDERS_MEASURES_MAP = {
5536
3646
  tooltip: 'What percentage of your gross order sales remains after ad spend.',
5537
3647
  formulaDisplay: '(RAAD Gross ÷ Gross Sales) × 100',
5538
3648
  formula: '((gross_sales - spend) / gross_sales) * 100',
5539
- relatedMeasures: [MEASURE.ORDERS_GROSS_RAAD, MEASURE.ORDERS_TOTAL_RAAD_PERCENT, MEASURE.ORDERS_NET_RAAD_PERCENT],
5540
3649
  },
5541
3650
  [MEASURE.ORDERS_NET_RAAD_PERCENT]: {
5542
3651
  priority: 76,
@@ -5558,7 +3667,6 @@ export const ORDERS_MEASURES_MAP = {
5558
3667
  tooltip: 'What percentage of your net order sales remains after ad spend. Most accurate profitability view.',
5559
3668
  formulaDisplay: '(RAAD Net ÷ Net Sales) × 100',
5560
3669
  formula: '((net_sales - spend) / net_sales) * 100',
5561
- relatedMeasures: [MEASURE.ORDERS_NET_RAAD, MEASURE.ORDERS_TOTAL_RAAD_PERCENT, MEASURE.ORDERS_GROSS_RAAD_PERCENT],
5562
3670
  },
5563
3671
  [MEASURE.ORDERS_NEW_CUSTOMER_TOTAL_RAAD]: {
5564
3672
  priority: 77,
@@ -5580,7 +3688,6 @@ export const ORDERS_MEASURES_MAP = {
5580
3688
  tooltip: 'New customer order revenue remaining after subtracting advertising costs.',
5581
3689
  formulaDisplay: 'NC Order Revenue − Ad Spend',
5582
3690
  formula: 'nc_revenue - spend',
5583
- relatedMeasures: [MEASURE.ORDERS_TOTAL_RAAD, MEASURE.ORDERS_NEW_CUSTOMER_GROSS_RAAD, MEASURE.ORDERS_NEW_CUSTOMER_NET_RAAD],
5584
3691
  },
5585
3692
  [MEASURE.ORDERS_NEW_CUSTOMER_GROSS_RAAD]: {
5586
3693
  priority: 78,
@@ -5602,7 +3709,6 @@ export const ORDERS_MEASURES_MAP = {
5602
3709
  tooltip: 'New customer gross order sales remaining after subtracting advertising costs.',
5603
3710
  formulaDisplay: 'NC Gross Order Sales − Ad Spend',
5604
3711
  formula: 'nc_gross_sales - spend',
5605
- relatedMeasures: [MEASURE.ORDERS_NEW_CUSTOMER_TOTAL_RAAD, MEASURE.ORDERS_NEW_CUSTOMER_NET_RAAD, MEASURE.ORDERS_GROSS_RAAD],
5606
3712
  },
5607
3713
  [MEASURE.ORDERS_NEW_CUSTOMER_NET_RAAD]: {
5608
3714
  priority: 79,
@@ -5624,7 +3730,6 @@ export const ORDERS_MEASURES_MAP = {
5624
3730
  tooltip: 'New customer net order sales remaining after subtracting advertising costs.',
5625
3731
  formulaDisplay: 'NC Net Order Sales − Ad Spend',
5626
3732
  formula: 'nc_net_sales - spend',
5627
- relatedMeasures: [MEASURE.ORDERS_NEW_CUSTOMER_TOTAL_RAAD, MEASURE.ORDERS_NEW_CUSTOMER_GROSS_RAAD, MEASURE.ORDERS_NET_RAAD],
5628
3733
  },
5629
3734
  [MEASURE.ORDERS_NEW_CUSTOMER_TOTAL_RAAD_PERCENT]: {
5630
3735
  priority: 80,
@@ -5646,7 +3751,6 @@ export const ORDERS_MEASURES_MAP = {
5646
3751
  tooltip: 'What percentage of new customer order revenue remains after ad spend.',
5647
3752
  formulaDisplay: '(NC RAAD ÷ NC Revenue) × 100',
5648
3753
  formula: '((nc_revenue - spend) / nc_revenue) * 100',
5649
- relatedMeasures: [MEASURE.ORDERS_NEW_CUSTOMER_TOTAL_RAAD, MEASURE.ORDERS_TOTAL_RAAD_PERCENT],
5650
3754
  },
5651
3755
  [MEASURE.ORDERS_NEW_CUSTOMER_GROSS_RAAD_PERCENT]: {
5652
3756
  priority: 81,
@@ -5668,7 +3772,6 @@ export const ORDERS_MEASURES_MAP = {
5668
3772
  tooltip: 'What percentage of new customer gross order sales remains after ad spend.',
5669
3773
  formulaDisplay: '(NC RAAD Gross ÷ NC Gross Sales) × 100',
5670
3774
  formula: '((nc_gross_sales - spend) / nc_gross_sales) * 100',
5671
- relatedMeasures: [MEASURE.ORDERS_NEW_CUSTOMER_GROSS_RAAD, MEASURE.ORDERS_GROSS_RAAD_PERCENT],
5672
3775
  },
5673
3776
  [MEASURE.ORDERS_NEW_CUSTOMER_NET_RAAD_PERCENT]: {
5674
3777
  priority: 82,
@@ -5690,7 +3793,6 @@ export const ORDERS_MEASURES_MAP = {
5690
3793
  tooltip: 'What percentage of new customer net order sales remains after ad spend.',
5691
3794
  formulaDisplay: '(NC RAAD Net ÷ NC Net Sales) × 100',
5692
3795
  formula: '((nc_net_sales - spend) / nc_net_sales) * 100',
5693
- relatedMeasures: [MEASURE.ORDERS_NEW_CUSTOMER_NET_RAAD, MEASURE.ORDERS_NET_RAAD_PERCENT],
5694
3796
  },
5695
3797
  [MEASURE.ORDERS_RETURNING_CUSTOMER_TOTAL_RAAD]: {
5696
3798
  priority: 83,
@@ -5712,7 +3814,6 @@ export const ORDERS_MEASURES_MAP = {
5712
3814
  tooltip: 'Returning customer order revenue remaining after subtracting advertising costs.',
5713
3815
  formulaDisplay: 'RC Order Revenue − Ad Spend',
5714
3816
  formula: 'rc_revenue - spend',
5715
- relatedMeasures: [MEASURE.ORDERS_TOTAL_RAAD, MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_RAAD, MEASURE.ORDERS_RETURNING_CUSTOMER_NET_RAAD],
5716
3817
  },
5717
3818
  [MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_RAAD]: {
5718
3819
  priority: 84,
@@ -5734,7 +3835,6 @@ export const ORDERS_MEASURES_MAP = {
5734
3835
  tooltip: 'Returning customer gross order sales remaining after subtracting advertising costs.',
5735
3836
  formulaDisplay: 'RC Gross Order Sales − Ad Spend',
5736
3837
  formula: 'rc_gross_sales - spend',
5737
- relatedMeasures: [MEASURE.ORDERS_RETURNING_CUSTOMER_TOTAL_RAAD, MEASURE.ORDERS_RETURNING_CUSTOMER_NET_RAAD, MEASURE.ORDERS_GROSS_RAAD],
5738
3838
  },
5739
3839
  [MEASURE.ORDERS_RETURNING_CUSTOMER_NET_RAAD]: {
5740
3840
  priority: 85,
@@ -5756,7 +3856,6 @@ export const ORDERS_MEASURES_MAP = {
5756
3856
  tooltip: 'Returning customer net order sales remaining after subtracting advertising costs.',
5757
3857
  formulaDisplay: 'RC Net Order Sales − Ad Spend',
5758
3858
  formula: 'rc_net_sales - spend',
5759
- relatedMeasures: [MEASURE.ORDERS_RETURNING_CUSTOMER_TOTAL_RAAD, MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_RAAD, MEASURE.ORDERS_NET_RAAD],
5760
3859
  },
5761
3860
  [MEASURE.ORDERS_RETURNING_CUSTOMER_TOTAL_RAAD_PERCENT]: {
5762
3861
  priority: 86,
@@ -5778,7 +3877,6 @@ export const ORDERS_MEASURES_MAP = {
5778
3877
  tooltip: 'What percentage of returning customer order revenue remains after ad spend.',
5779
3878
  formulaDisplay: '(RC RAAD ÷ RC Revenue) × 100',
5780
3879
  formula: '((rc_revenue - spend) / rc_revenue) * 100',
5781
- relatedMeasures: [MEASURE.ORDERS_RETURNING_CUSTOMER_TOTAL_RAAD, MEASURE.ORDERS_TOTAL_RAAD_PERCENT],
5782
3880
  },
5783
3881
  [MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_RAAD_PERCENT]: {
5784
3882
  priority: 87,
@@ -5800,7 +3898,6 @@ export const ORDERS_MEASURES_MAP = {
5800
3898
  tooltip: 'What percentage of returning customer gross order sales remains after ad spend.',
5801
3899
  formulaDisplay: '(RC RAAD Gross ÷ RC Gross Sales) × 100',
5802
3900
  formula: '((rc_gross_sales - spend) / rc_gross_sales) * 100',
5803
- relatedMeasures: [MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_RAAD, MEASURE.ORDERS_GROSS_RAAD_PERCENT],
5804
3901
  },
5805
3902
  [MEASURE.ORDERS_RETURNING_CUSTOMER_NET_RAAD_PERCENT]: {
5806
3903
  priority: 88,
@@ -5822,7 +3919,6 @@ export const ORDERS_MEASURES_MAP = {
5822
3919
  tooltip: 'What percentage of returning customer net order sales remains after ad spend.',
5823
3920
  formulaDisplay: '(RC RAAD Net ÷ RC Net Sales) × 100',
5824
3921
  formula: '((rc_net_sales - spend) / rc_net_sales) * 100',
5825
- relatedMeasures: [MEASURE.ORDERS_RETURNING_CUSTOMER_NET_RAAD, MEASURE.ORDERS_NET_RAAD_PERCENT],
5826
3922
  },
5827
3923
  [MEASURE.ORDERS_VARIABLE_COSTS]: {
5828
3924
  priority: 51,
@@ -5842,7 +3938,6 @@ export const ORDERS_MEASURES_MAP = {
5842
3938
  useCompactNotation: true,
5843
3939
  applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
5844
3940
  tooltip: 'Costs that scale with order volume, such as transaction fees and fulfillment costs.',
5845
- relatedMeasures: [MEASURE.ORDERS_VARIABLE_COSTS_PERCENT, MEASURE.ORDERS_FIXED_COSTS, MEASURE.ORDERS_CM2_MARGIN_RATE],
5846
3941
  },
5847
3942
  [MEASURE.ORDERS_VARIABLE_COSTS_PERCENT]: {
5848
3943
  priority: 61,
@@ -5864,7 +3959,6 @@ export const ORDERS_MEASURES_MAP = {
5864
3959
  tooltip: 'What percentage of net sales goes toward variable costs.',
5865
3960
  formulaDisplay: '(Variable Costs ÷ Net Sales) × 100',
5866
3961
  formula: '(variable_costs / net_sales) * 100',
5867
- relatedMeasures: [MEASURE.ORDERS_VARIABLE_COSTS, MEASURE.ORDERS_FIXED_COSTS_PERCENT],
5868
3962
  },
5869
3963
  [MEASURE.ORDERS_NEW_CUSTOMER_VARIABLE_COSTS]: {
5870
3964
  priority: 71,
@@ -5884,7 +3978,6 @@ export const ORDERS_MEASURES_MAP = {
5884
3978
  useCompactNotation: true,
5885
3979
  applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
5886
3980
  tooltip: 'Per-order variable expenses for new customer acquisitions.',
5887
- relatedMeasures: [MEASURE.ORDERS_VARIABLE_COSTS, MEASURE.ORDERS_NEW_CUSTOMER_VARIABLE_COSTS_PERCENT],
5888
3981
  },
5889
3982
  [MEASURE.ORDERS_NEW_CUSTOMER_VARIABLE_COSTS_PERCENT]: {
5890
3983
  priority: 73,
@@ -5906,7 +3999,6 @@ export const ORDERS_MEASURES_MAP = {
5906
3999
  tooltip: 'What percentage of new customer net sales goes toward variable costs.',
5907
4000
  formulaDisplay: '(NC Variable Costs ÷ NC Net Sales) × 100',
5908
4001
  formula: '(nc_variable_costs / nc_net_sales) * 100',
5909
- relatedMeasures: [MEASURE.ORDERS_NEW_CUSTOMER_VARIABLE_COSTS, MEASURE.ORDERS_VARIABLE_COSTS_PERCENT],
5910
4002
  },
5911
4003
  [MEASURE.ORDERS_RETURNING_CUSTOMER_VARIABLE_COSTS]: {
5912
4004
  priority: 81,
@@ -5926,7 +4018,6 @@ export const ORDERS_MEASURES_MAP = {
5926
4018
  useCompactNotation: true,
5927
4019
  applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
5928
4020
  tooltip: 'Per-order variable expenses for returning customer orders.',
5929
- relatedMeasures: [MEASURE.ORDERS_VARIABLE_COSTS, MEASURE.ORDERS_RETURNING_CUSTOMER_VARIABLE_COSTS_PERCENT],
5930
4021
  },
5931
4022
  [MEASURE.ORDERS_RETURNING_CUSTOMER_VARIABLE_COSTS_PERCENT]: {
5932
4023
  priority: 83,
@@ -5948,7 +4039,6 @@ export const ORDERS_MEASURES_MAP = {
5948
4039
  tooltip: 'What percentage of returning customer net sales goes toward variable costs.',
5949
4040
  formulaDisplay: '(RC Variable Costs ÷ RC Net Sales) × 100',
5950
4041
  formula: '(rc_variable_costs / rc_net_sales) * 100',
5951
- relatedMeasures: [MEASURE.ORDERS_RETURNING_CUSTOMER_VARIABLE_COSTS, MEASURE.ORDERS_VARIABLE_COSTS_PERCENT],
5952
4042
  },
5953
4043
  [MEASURE.ORDERS_FIXED_COSTS]: {
5954
4044
  priority: 52,
@@ -5968,7 +4058,6 @@ export const ORDERS_MEASURES_MAP = {
5968
4058
  useCompactNotation: true,
5969
4059
  applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
5970
4060
  tooltip: 'Overhead costs that remain constant regardless of order volume.',
5971
- relatedMeasures: [MEASURE.ORDERS_FIXED_COSTS_PERCENT, MEASURE.ORDERS_VARIABLE_COSTS, MEASURE.ORDERS_NET_MARGIN],
5972
4061
  },
5973
4062
  [MEASURE.ORDERS_FIXED_COSTS_PERCENT]: {
5974
4063
  priority: 62,
@@ -5990,7 +4079,6 @@ export const ORDERS_MEASURES_MAP = {
5990
4079
  tooltip: 'What percentage of net sales goes toward fixed overhead costs.',
5991
4080
  formulaDisplay: '(Fixed Costs ÷ Net Sales) × 100',
5992
4081
  formula: '(fixed_costs / net_sales) * 100',
5993
- relatedMeasures: [MEASURE.ORDERS_FIXED_COSTS, MEASURE.ORDERS_VARIABLE_COSTS_PERCENT],
5994
4082
  },
5995
4083
  [MEASURE.ORDERS_NEW_CUSTOMER_FIXED_COSTS]: {
5996
4084
  priority: 72,
@@ -6010,7 +4098,6 @@ export const ORDERS_MEASURES_MAP = {
6010
4098
  useCompactNotation: true,
6011
4099
  applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
6012
4100
  tooltip: 'Allocated fixed expenses for new customer acquisitions.',
6013
- relatedMeasures: [MEASURE.ORDERS_FIXED_COSTS, MEASURE.ORDERS_NEW_CUSTOMER_FIXED_COSTS_PERCENT],
6014
4101
  },
6015
4102
  [MEASURE.ORDERS_NEW_CUSTOMER_FIXED_COSTS_PERCENT]: {
6016
4103
  priority: 74,
@@ -6032,7 +4119,6 @@ export const ORDERS_MEASURES_MAP = {
6032
4119
  tooltip: 'What percentage of new customer net sales goes toward fixed costs.',
6033
4120
  formulaDisplay: '(NC Fixed Costs ÷ NC Net Sales) × 100',
6034
4121
  formula: '(nc_fixed_costs / nc_net_sales) * 100',
6035
- relatedMeasures: [MEASURE.ORDERS_NEW_CUSTOMER_FIXED_COSTS, MEASURE.ORDERS_FIXED_COSTS_PERCENT],
6036
4122
  },
6037
4123
  [MEASURE.ORDERS_RETURNING_CUSTOMER_FIXED_COSTS]: {
6038
4124
  priority: 82,
@@ -6052,7 +4138,6 @@ export const ORDERS_MEASURES_MAP = {
6052
4138
  useCompactNotation: true,
6053
4139
  applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
6054
4140
  tooltip: 'Allocated fixed expenses for returning customer orders.',
6055
- relatedMeasures: [MEASURE.ORDERS_FIXED_COSTS, MEASURE.ORDERS_RETURNING_CUSTOMER_FIXED_COSTS_PERCENT],
6056
4141
  },
6057
4142
  [MEASURE.ORDERS_RETURNING_CUSTOMER_FIXED_COSTS_PERCENT]: {
6058
4143
  priority: 84,
@@ -6074,7 +4159,6 @@ export const ORDERS_MEASURES_MAP = {
6074
4159
  tooltip: 'What percentage of returning customer net sales goes toward fixed costs.',
6075
4160
  formulaDisplay: '(RC Fixed Costs ÷ RC Net Sales) × 100',
6076
4161
  formula: '(rc_fixed_costs / rc_net_sales) * 100',
6077
- relatedMeasures: [MEASURE.ORDERS_RETURNING_CUSTOMER_FIXED_COSTS, MEASURE.ORDERS_FIXED_COSTS_PERCENT],
6078
4162
  },
6079
4163
  [MEASURE.ORDERS_SHIPPING_COSTS]: {
6080
4164
  priority: 53,
@@ -6094,7 +4178,6 @@ export const ORDERS_MEASURES_MAP = {
6094
4178
  useCompactNotation: true,
6095
4179
  applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
6096
4180
  tooltip: 'What you pay to ship orders to customers (not what customers pay for shipping).',
6097
- relatedMeasures: [MEASURE.ORDERS_SHIPPING_COSTS_PERCENT, MEASURE.ORDERS_CM2_MARGIN_RATE, MEASURE.ORDERS_VARIABLE_COSTS],
6098
4181
  },
6099
4182
  [MEASURE.ORDERS_SHIPPING_COSTS_PERCENT]: {
6100
4183
  priority: 63,
@@ -6116,7 +4199,6 @@ export const ORDERS_MEASURES_MAP = {
6116
4199
  tooltip: 'What percentage of net sales goes toward shipping costs.',
6117
4200
  formulaDisplay: '(Shipping Costs ÷ Net Sales) × 100',
6118
4201
  formula: '(shipping_costs / net_sales) * 100',
6119
- relatedMeasures: [MEASURE.ORDERS_SHIPPING_COSTS, MEASURE.ORDERS_PAYMENT_GATEWAY_COSTS_PERCENT],
6120
4202
  },
6121
4203
  [MEASURE.ORDERS_PAYMENT_GATEWAY_COSTS]: {
6122
4204
  priority: 54,
@@ -6136,7 +4218,6 @@ export const ORDERS_MEASURES_MAP = {
6136
4218
  useCompactNotation: true,
6137
4219
  applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
6138
4220
  tooltip: 'Transaction fees paid to payment processors like Stripe, PayPal, or Shopify Payments.',
6139
- relatedMeasures: [MEASURE.ORDERS_PAYMENT_GATEWAY_COSTS_PERCENT, MEASURE.ORDERS_CM2_MARGIN_RATE, MEASURE.ORDERS_VARIABLE_COSTS],
6140
4221
  },
6141
4222
  [MEASURE.ORDERS_PAYMENT_GATEWAY_COSTS_PERCENT]: {
6142
4223
  priority: 64,
@@ -6158,79 +4239,6 @@ export const ORDERS_MEASURES_MAP = {
6158
4239
  tooltip: 'What percentage of net sales goes toward payment processing fees.',
6159
4240
  formulaDisplay: '(Gateway Costs ÷ Net Sales) × 100',
6160
4241
  formula: '(payment_gateway_costs / net_sales) * 100',
6161
- relatedMeasures: [MEASURE.ORDERS_PAYMENT_GATEWAY_COSTS, MEASURE.ORDERS_SHIPPING_COSTS_PERCENT],
6162
- },
6163
- [MEASURE.ORDERS_GROSS_PROFIT_PERCENT]: {
6164
- priority: 100,
6165
- title: 'Gross Profit Margin',
6166
- shortTitle: 'Gross Margin %',
6167
- description: 'DEPRECATED: Use ORDERS_CM1_PERCENT instead. Gross Profit as a percentage of Net Sales.',
6168
- sumPrefix: '',
6169
- sumSuffix: '%',
6170
- avgPrefix: '',
6171
- avgSuffix: '%',
6172
- icon: MEASURE_ICON.SHOPIFY,
6173
- measure: MEASURE.ORDERS_GROSS_PROFIT_PERCENT,
6174
- category: MEASURE_CATEGORY.ORDERS,
6175
- subcategory: MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
6176
- valueType: MeasureValueType.PERCENTAGE,
6177
- decimalPlaces: 2,
6178
- useCompactNotation: false,
6179
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
6180
- tooltip: 'What percentage of net sales remains after product costs. Higher is better.',
6181
- formulaDisplay: '(Gross Profit ÷ Net Sales) × 100',
6182
- formula: '(gross_profit / net_sales) * 100',
6183
- relatedMeasures: [MEASURE.ORDERS_GROSS_PROFIT, MEASURE.ORDERS_CM2_PERCENT, MEASURE.ORDERS_NET_PROFIT_PERCENT],
6184
- deprecated: true,
6185
- hideFromUI: true,
6186
- },
6187
- [MEASURE.ORDERS_NEW_CUSTOMER_GROSS_PROFIT_PERCENT]: {
6188
- priority: 100,
6189
- title: 'NC Gross Profit Margin',
6190
- shortTitle: 'NC Gross Margin %',
6191
- description: 'DEPRECATED: Use ORDERS_NEW_CUSTOMER_CM1_PERCENT instead. NC Gross Profit as a percentage of NC Net Sales.',
6192
- sumPrefix: '',
6193
- sumSuffix: '%',
6194
- avgPrefix: '',
6195
- avgSuffix: '%',
6196
- icon: MEASURE_ICON.SHOPIFY,
6197
- measure: MEASURE.ORDERS_NEW_CUSTOMER_GROSS_PROFIT_PERCENT,
6198
- category: MEASURE_CATEGORY.ORDERS,
6199
- subcategory: MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
6200
- valueType: MeasureValueType.PERCENTAGE,
6201
- decimalPlaces: 2,
6202
- useCompactNotation: false,
6203
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
6204
- tooltip: 'What percentage of new customer net sales remains after product costs.',
6205
- formulaDisplay: '(NC Gross Profit ÷ NC Net Sales) × 100',
6206
- formula: '(nc_gross_profit / nc_net_sales) * 100',
6207
- relatedMeasures: [MEASURE.ORDERS_NEW_CUSTOMER_GROSS_PROFIT, MEASURE.ORDERS_GROSS_PROFIT_PERCENT],
6208
- deprecated: true,
6209
- hideFromUI: true,
6210
- },
6211
- [MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_PROFIT_PERCENT]: {
6212
- priority: 100,
6213
- title: 'RC Gross Profit Margin',
6214
- shortTitle: 'RC Gross Margin %',
6215
- description: 'DEPRECATED: Use ORDERS_RETURNING_CUSTOMER_CM1_PERCENT instead. RC Gross Profit as a percentage of RC Net Sales.',
6216
- sumPrefix: '',
6217
- sumSuffix: '%',
6218
- avgPrefix: '',
6219
- avgSuffix: '%',
6220
- icon: MEASURE_ICON.SHOPIFY,
6221
- measure: MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_PROFIT_PERCENT,
6222
- category: MEASURE_CATEGORY.ORDERS,
6223
- subcategory: MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
6224
- valueType: MeasureValueType.PERCENTAGE,
6225
- decimalPlaces: 2,
6226
- useCompactNotation: false,
6227
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
6228
- tooltip: 'What percentage of returning customer net sales remains after product costs.',
6229
- formulaDisplay: '(RC Gross Profit ÷ RC Net Sales) × 100',
6230
- formula: '(rc_gross_profit / rc_net_sales) * 100',
6231
- relatedMeasures: [MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_PROFIT, MEASURE.ORDERS_GROSS_PROFIT_PERCENT],
6232
- deprecated: true,
6233
- hideFromUI: true,
6234
4242
  },
6235
4243
  [MEASURE.ORDERS_CM2]: {
6236
4244
  priority: 2,
@@ -6252,7 +4260,6 @@ export const ORDERS_MEASURES_MAP = {
6252
4260
  tooltip: 'Profit after deducting fulfillment and variable operating costs.',
6253
4261
  formulaDisplay: '(CM1) − (Shipping) − (Gateway) − (Variable Costs)',
6254
4262
  formula: '(cm1) - (shipping) - (gateway) - (variable_costs)',
6255
- relatedMeasures: [MEASURE.ORDERS_GROSS_PROFIT, MEASURE.ORDERS_CM2_PERCENT, MEASURE.ORDERS_CM3],
6256
4263
  },
6257
4264
  [MEASURE.ORDERS_CM2_PERCENT]: {
6258
4265
  priority: 32,
@@ -6274,8 +4281,6 @@ export const ORDERS_MEASURES_MAP = {
6274
4281
  tooltip: 'What percentage of net revenue remains after product and variable costs.',
6275
4282
  formulaDisplay: '(CM2) ÷ (Net Revenue) × 100',
6276
4283
  formula: '((cm2) / (net_revenue)) * 100',
6277
- relatedMeasures: [MEASURE.ORDERS_CM2, MEASURE.ORDERS_GROSS_PROFIT_PERCENT, MEASURE.ORDERS_CM3_PERCENT],
6278
- aliases: [MEASURE.ORDERS_CM2_MARGIN_RATE],
6279
4284
  },
6280
4285
  [MEASURE.ORDERS_NEW_CUSTOMER_CM2]: {
6281
4286
  priority: 12,
@@ -6297,7 +4302,6 @@ export const ORDERS_MEASURES_MAP = {
6297
4302
  tooltip: 'Profit from new customers after subtracting fulfillment and variable costs.',
6298
4303
  formulaDisplay: '(NC CM1) − (Shipping) − (Gateway) − (Variable Costs)',
6299
4304
  formula: '(nc_cm1) - (nc_shipping) - (nc_gateway) - (nc_variable_costs)',
6300
- relatedMeasures: [MEASURE.ORDERS_CM2, MEASURE.ORDERS_NEW_CUSTOMER_GROSS_PROFIT, MEASURE.ORDERS_NEW_CUSTOMER_CM3],
6301
4305
  },
6302
4306
  [MEASURE.ORDERS_NEW_CUSTOMER_CM2_PERCENT]: {
6303
4307
  priority: 36,
@@ -6319,7 +4323,6 @@ export const ORDERS_MEASURES_MAP = {
6319
4323
  tooltip: 'What percentage of new customer net revenue remains after variable costs.',
6320
4324
  formulaDisplay: '(NC CM2) ÷ (NC Net Revenue) × 100',
6321
4325
  formula: '((nc_cm2) / (nc_net_revenue)) * 100',
6322
- relatedMeasures: [MEASURE.ORDERS_NEW_CUSTOMER_CM2, MEASURE.ORDERS_CM2_PERCENT],
6323
4326
  },
6324
4327
  [MEASURE.ORDERS_RETURNING_CUSTOMER_CM2]: {
6325
4328
  priority: 22,
@@ -6341,7 +4344,6 @@ export const ORDERS_MEASURES_MAP = {
6341
4344
  tooltip: 'Profit from returning customers after subtracting fulfillment and variable costs.',
6342
4345
  formulaDisplay: '(RC CM1) − (Shipping) − (Gateway) − (Variable Costs)',
6343
4346
  formula: '(rc_cm1) - (rc_shipping) - (rc_gateway) - (rc_variable_costs)',
6344
- relatedMeasures: [MEASURE.ORDERS_CM2, MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_PROFIT, MEASURE.ORDERS_RETURNING_CUSTOMER_CM3],
6345
4347
  },
6346
4348
  [MEASURE.ORDERS_RETURNING_CUSTOMER_CM2_PERCENT]: {
6347
4349
  priority: 40,
@@ -6363,7 +4365,6 @@ export const ORDERS_MEASURES_MAP = {
6363
4365
  tooltip: 'What percentage of returning customer net revenue remains after variable costs.',
6364
4366
  formulaDisplay: '(RC CM2) ÷ (RC Net Revenue) × 100',
6365
4367
  formula: '((rc_cm2) / (rc_net_revenue)) * 100',
6366
- relatedMeasures: [MEASURE.ORDERS_RETURNING_CUSTOMER_CM2, MEASURE.ORDERS_CM2_PERCENT],
6367
4368
  },
6368
4369
  [MEASURE.ORDERS_CM3]: {
6369
4370
  priority: 3,
@@ -6385,7 +4386,6 @@ export const ORDERS_MEASURES_MAP = {
6385
4386
  tooltip: 'Profit after all variable costs including advertising. Key metric for marketing profitability.',
6386
4387
  formulaDisplay: '(CM2) − (Ad Spend)',
6387
4388
  formula: '(cm2) - (blended_ad_spend)',
6388
- relatedMeasures: [MEASURE.ORDERS_CM2, MEASURE.ORDERS_CM3_PERCENT, MEASURE.ORDERS_NET_PROFIT],
6389
4389
  },
6390
4390
  [MEASURE.ORDERS_CM3_PERCENT]: {
6391
4391
  priority: 33,
@@ -6407,8 +4407,6 @@ export const ORDERS_MEASURES_MAP = {
6407
4407
  tooltip: 'What percentage of net revenue remains after all variable costs including advertising.',
6408
4408
  formulaDisplay: '(CM3) ÷ (Net Revenue) × 100',
6409
4409
  formula: '((cm3) / (net_revenue)) * 100',
6410
- relatedMeasures: [MEASURE.ORDERS_CM3, MEASURE.ORDERS_CM2_PERCENT, MEASURE.ORDERS_NET_PROFIT_PERCENT],
6411
- aliases: [MEASURE.ORDERS_CM3_MARGIN_RATE],
6412
4410
  },
6413
4411
  [MEASURE.ORDERS_NEW_CUSTOMER_CM3]: {
6414
4412
  priority: 13,
@@ -6430,7 +4428,6 @@ export const ORDERS_MEASURES_MAP = {
6430
4428
  tooltip: 'Profit from new customers after subtracting all variable costs including advertising.',
6431
4429
  formulaDisplay: '(NC CM2) − (Ad Spend)',
6432
4430
  formula: '(nc_cm2) - (nc_ad_spend)',
6433
- relatedMeasures: [MEASURE.ORDERS_CM3, MEASURE.ORDERS_NEW_CUSTOMER_CM2, MEASURE.ORDERS_NEW_CUSTOMER_NET_PROFIT],
6434
4431
  },
6435
4432
  [MEASURE.ORDERS_NEW_CUSTOMER_CM3_PERCENT]: {
6436
4433
  priority: 37,
@@ -6452,7 +4449,6 @@ export const ORDERS_MEASURES_MAP = {
6452
4449
  tooltip: 'What percentage of new customer net revenue remains after all variable costs.',
6453
4450
  formulaDisplay: '(NC CM3) ÷ (NC Net Revenue) × 100',
6454
4451
  formula: '((nc_cm3) / (nc_net_revenue)) * 100',
6455
- relatedMeasures: [MEASURE.ORDERS_NEW_CUSTOMER_CM3, MEASURE.ORDERS_CM3_PERCENT],
6456
4452
  },
6457
4453
  [MEASURE.ORDERS_RETURNING_CUSTOMER_CM3]: {
6458
4454
  priority: 23,
@@ -6474,7 +4470,6 @@ export const ORDERS_MEASURES_MAP = {
6474
4470
  tooltip: 'Profit from returning customers after subtracting all variable costs including advertising.',
6475
4471
  formulaDisplay: '(RC CM2) − (Ad Spend)',
6476
4472
  formula: '(rc_cm2) - (rc_ad_spend)',
6477
- relatedMeasures: [MEASURE.ORDERS_CM3, MEASURE.ORDERS_RETURNING_CUSTOMER_CM2, MEASURE.ORDERS_RETURNING_CUSTOMER_NET_PROFIT],
6478
4473
  },
6479
4474
  [MEASURE.ORDERS_RETURNING_CUSTOMER_CM3_PERCENT]: {
6480
4475
  priority: 41,
@@ -6496,7 +4491,6 @@ export const ORDERS_MEASURES_MAP = {
6496
4491
  tooltip: 'What percentage of returning customer net revenue remains after all variable costs.',
6497
4492
  formulaDisplay: '(RC CM3) ÷ (RC Net Revenue) × 100',
6498
4493
  formula: '((rc_cm3) / (rc_net_revenue)) * 100',
6499
- relatedMeasures: [MEASURE.ORDERS_RETURNING_CUSTOMER_CM3, MEASURE.ORDERS_CM3_PERCENT],
6500
4494
  },
6501
4495
  [MEASURE.ORDERS_CM4]: {
6502
4496
  priority: 4,
@@ -6518,8 +4512,6 @@ export const ORDERS_MEASURES_MAP = {
6518
4512
  tooltip: 'CM4 is your operating profit after all costs. Calculated as CM3 (profit after marketing) minus Fixed Costs (salaries, software, rent).',
6519
4513
  formulaDisplay: '(CM3) − (Fixed Costs)',
6520
4514
  formula: '(cm3) - (fixed_costs)',
6521
- relatedMeasures: [MEASURE.ORDERS_CM3, MEASURE.ORDERS_FIXED_COSTS, MEASURE.ORDERS_CM4_PERCENT],
6522
- aliases: [MEASURE.ORDERS_NET_PROFIT],
6523
4515
  },
6524
4516
  [MEASURE.ORDERS_CM4_PERCENT]: {
6525
4517
  priority: 34,
@@ -6541,8 +4533,6 @@ export const ORDERS_MEASURES_MAP = {
6541
4533
  tooltip: 'What percentage of net revenue becomes operating profit. The ultimate efficiency metric showing profitability after all variable and fixed costs.',
6542
4534
  formulaDisplay: '((CM4) ÷ (Net Revenue)) × 100',
6543
4535
  formula: '((cm4) / (net_revenue)) * 100',
6544
- relatedMeasures: [MEASURE.ORDERS_CM4, MEASURE.ORDERS_CM3_PERCENT],
6545
- aliases: [MEASURE.ORDERS_NET_PROFIT_PERCENT],
6546
4536
  },
6547
4537
  [MEASURE.ORDERS_NEW_CUSTOMER_CM4]: {
6548
4538
  priority: 14,
@@ -6564,8 +4554,6 @@ export const ORDERS_MEASURES_MAP = {
6564
4554
  tooltip: 'Operating profit from new customer acquisitions after all variable and fixed costs.',
6565
4555
  formulaDisplay: '(NC CM3) − (NC Fixed Costs)',
6566
4556
  formula: '(nc_cm3) - (nc_fixed_costs)',
6567
- relatedMeasures: [MEASURE.ORDERS_CM4, MEASURE.ORDERS_NEW_CUSTOMER_CM3, MEASURE.ORDERS_NEW_CUSTOMER_CM4_PERCENT],
6568
- aliases: [MEASURE.ORDERS_NEW_CUSTOMER_NET_PROFIT],
6569
4557
  },
6570
4558
  [MEASURE.ORDERS_NEW_CUSTOMER_CM4_PERCENT]: {
6571
4559
  priority: 38,
@@ -6587,8 +4575,6 @@ export const ORDERS_MEASURES_MAP = {
6587
4575
  tooltip: 'What percentage of new customer net revenue becomes operating profit after all costs.',
6588
4576
  formulaDisplay: '((NC CM4) ÷ (NC Net Revenue)) × 100',
6589
4577
  formula: '((nc_cm4) / (nc_net_revenue)) * 100',
6590
- relatedMeasures: [MEASURE.ORDERS_NEW_CUSTOMER_CM4, MEASURE.ORDERS_CM4_PERCENT],
6591
- aliases: [MEASURE.ORDERS_NEW_CUSTOMER_NET_PROFIT_PERCENT],
6592
4578
  },
6593
4579
  [MEASURE.ORDERS_RETURNING_CUSTOMER_CM4]: {
6594
4580
  priority: 24,
@@ -6610,8 +4596,6 @@ export const ORDERS_MEASURES_MAP = {
6610
4596
  tooltip: 'Operating profit from returning customer orders after all variable and fixed costs.',
6611
4597
  formulaDisplay: '(RC CM3) − (RC Fixed Costs)',
6612
4598
  formula: '(rc_cm3) - (rc_fixed_costs)',
6613
- relatedMeasures: [MEASURE.ORDERS_CM4, MEASURE.ORDERS_RETURNING_CUSTOMER_CM3, MEASURE.ORDERS_RETURNING_CUSTOMER_CM4_PERCENT],
6614
- aliases: [MEASURE.ORDERS_RETURNING_CUSTOMER_NET_PROFIT],
6615
4599
  },
6616
4600
  [MEASURE.ORDERS_RETURNING_CUSTOMER_CM4_PERCENT]: {
6617
4601
  priority: 42,
@@ -6633,152 +4617,6 @@ export const ORDERS_MEASURES_MAP = {
6633
4617
  tooltip: 'What percentage of returning customer net revenue becomes operating profit after all costs.',
6634
4618
  formulaDisplay: '((RC CM4) ÷ (RC Net Revenue)) × 100',
6635
4619
  formula: '((rc_cm4) / (rc_net_revenue)) * 100',
6636
- relatedMeasures: [MEASURE.ORDERS_RETURNING_CUSTOMER_CM4, MEASURE.ORDERS_CM4_PERCENT],
6637
- aliases: [MEASURE.ORDERS_RETURNING_CUSTOMER_NET_PROFIT_PERCENT],
6638
- },
6639
- [MEASURE.ORDERS_NET_PROFIT]: {
6640
- priority: 4,
6641
- title: 'CM4 (Operating Profit)',
6642
- shortTitle: 'CM4',
6643
- description: 'CM3 minus Fixed Costs. Your operating profit after all variable and fixed costs.',
6644
- sumPrefix: '$',
6645
- sumSuffix: '',
6646
- avgPrefix: '$',
6647
- avgSuffix: '',
6648
- icon: MEASURE_ICON.SHOPIFY,
6649
- measure: MEASURE.ORDERS_NET_PROFIT,
6650
- category: MEASURE_CATEGORY.ORDERS,
6651
- subcategory: MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
6652
- valueType: MeasureValueType.CURRENCY,
6653
- decimalPlaces: 2,
6654
- useCompactNotation: true,
6655
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
6656
- tooltip: 'CM4 is your operating profit after all costs. Calculated as CM3 (profit after marketing) minus Fixed Costs (salaries, software, rent).',
6657
- formulaDisplay: '(CM3) − (Fixed Costs)',
6658
- formula: '(cm3) - (fixed_costs)',
6659
- relatedMeasures: [MEASURE.ORDERS_CM3, MEASURE.ORDERS_FIXED_COSTS, MEASURE.ORDERS_NET_PROFIT_PERCENT],
6660
- deprecated: true,
6661
- hideFromUI: true,
6662
- },
6663
- [MEASURE.ORDERS_NET_PROFIT_PERCENT]: {
6664
- priority: 34,
6665
- title: 'CM4 % (Operating Margin)',
6666
- shortTitle: 'CM4 %',
6667
- description: 'CM4 as a percentage of Net Revenue. Your operating margin after all costs.',
6668
- sumPrefix: '',
6669
- sumSuffix: '%',
6670
- avgPrefix: '',
6671
- avgSuffix: '%',
6672
- icon: MEASURE_ICON.SHOPIFY,
6673
- measure: MEASURE.ORDERS_NET_PROFIT_PERCENT,
6674
- category: MEASURE_CATEGORY.ORDERS,
6675
- subcategory: MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
6676
- valueType: MeasureValueType.PERCENTAGE,
6677
- decimalPlaces: 2,
6678
- useCompactNotation: false,
6679
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
6680
- tooltip: 'What percentage of net revenue becomes operating profit. The ultimate efficiency metric showing profitability after all variable and fixed costs.',
6681
- formulaDisplay: '((CM4) ÷ (Net Revenue)) × 100',
6682
- formula: '((cm4) / (net_revenue)) * 100',
6683
- relatedMeasures: [MEASURE.ORDERS_NET_PROFIT, MEASURE.ORDERS_CM3_PERCENT, MEASURE.ORDERS_GROSS_PROFIT_PERCENT],
6684
- deprecated: true,
6685
- hideFromUI: true,
6686
- },
6687
- [MEASURE.ORDERS_NEW_CUSTOMER_NET_PROFIT]: {
6688
- priority: 14,
6689
- title: 'NC CM4 (Operating Profit)',
6690
- shortTitle: 'NC CM4',
6691
- description: 'New customer CM3 minus Fixed Costs. Operating profit from new customer acquisitions.',
6692
- sumPrefix: '$',
6693
- sumSuffix: '',
6694
- avgPrefix: '$',
6695
- avgSuffix: '',
6696
- icon: MEASURE_ICON.SHOPIFY,
6697
- measure: MEASURE.ORDERS_NEW_CUSTOMER_NET_PROFIT,
6698
- category: MEASURE_CATEGORY.ORDERS,
6699
- subcategory: MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
6700
- valueType: MeasureValueType.CURRENCY,
6701
- decimalPlaces: 2,
6702
- useCompactNotation: true,
6703
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
6704
- tooltip: 'Operating profit from new customer acquisitions after all variable and fixed costs.',
6705
- formulaDisplay: '(NC CM3) − (NC Fixed Costs)',
6706
- formula: '(nc_cm3) - (nc_fixed_costs)',
6707
- relatedMeasures: [MEASURE.ORDERS_NET_PROFIT, MEASURE.ORDERS_NEW_CUSTOMER_CM3, MEASURE.ORDERS_NEW_CUSTOMER_NET_PROFIT_PERCENT],
6708
- deprecated: true,
6709
- hideFromUI: true,
6710
- },
6711
- [MEASURE.ORDERS_NEW_CUSTOMER_NET_PROFIT_PERCENT]: {
6712
- priority: 38,
6713
- title: 'NC CM4 % (Operating Margin)',
6714
- shortTitle: 'NC CM4 %',
6715
- description: 'NC CM4 as a percentage of NC Net Revenue. Operating margin from new customers.',
6716
- sumPrefix: '',
6717
- sumSuffix: '%',
6718
- avgPrefix: '',
6719
- avgSuffix: '%',
6720
- icon: MEASURE_ICON.SHOPIFY,
6721
- measure: MEASURE.ORDERS_NEW_CUSTOMER_NET_PROFIT_PERCENT,
6722
- category: MEASURE_CATEGORY.ORDERS,
6723
- subcategory: MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
6724
- valueType: MeasureValueType.PERCENTAGE,
6725
- decimalPlaces: 2,
6726
- useCompactNotation: false,
6727
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
6728
- tooltip: 'What percentage of new customer net revenue becomes operating profit after all costs.',
6729
- formulaDisplay: '((NC CM4) ÷ (NC Net Revenue)) × 100',
6730
- formula: '((nc_cm4) / (nc_net_revenue)) * 100',
6731
- relatedMeasures: [MEASURE.ORDERS_NEW_CUSTOMER_NET_PROFIT, MEASURE.ORDERS_NET_PROFIT_PERCENT],
6732
- deprecated: true,
6733
- hideFromUI: true,
6734
- },
6735
- [MEASURE.ORDERS_RETURNING_CUSTOMER_NET_PROFIT]: {
6736
- priority: 24,
6737
- title: 'RC CM4 (Operating Profit)',
6738
- shortTitle: 'RC CM4',
6739
- description: 'Returning customer CM3 minus Fixed Costs. Operating profit from repeat purchases.',
6740
- sumPrefix: '$',
6741
- sumSuffix: '',
6742
- avgPrefix: '$',
6743
- avgSuffix: '',
6744
- icon: MEASURE_ICON.SHOPIFY,
6745
- measure: MEASURE.ORDERS_RETURNING_CUSTOMER_NET_PROFIT,
6746
- category: MEASURE_CATEGORY.ORDERS,
6747
- subcategory: MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
6748
- valueType: MeasureValueType.CURRENCY,
6749
- decimalPlaces: 2,
6750
- useCompactNotation: true,
6751
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
6752
- tooltip: 'Operating profit from returning customer orders after all variable and fixed costs.',
6753
- formulaDisplay: '(RC CM3) − (RC Fixed Costs)',
6754
- formula: '(rc_cm3) - (rc_fixed_costs)',
6755
- relatedMeasures: [MEASURE.ORDERS_NET_PROFIT, MEASURE.ORDERS_RETURNING_CUSTOMER_CM3, MEASURE.ORDERS_RETURNING_CUSTOMER_NET_PROFIT_PERCENT],
6756
- deprecated: true,
6757
- hideFromUI: true,
6758
- },
6759
- [MEASURE.ORDERS_RETURNING_CUSTOMER_NET_PROFIT_PERCENT]: {
6760
- priority: 42,
6761
- title: 'RC CM4 % (Operating Margin)',
6762
- shortTitle: 'RC CM4 %',
6763
- description: 'RC CM4 as a percentage of RC Net Revenue. Operating margin from returning customers.',
6764
- sumPrefix: '',
6765
- sumSuffix: '%',
6766
- avgPrefix: '',
6767
- avgSuffix: '%',
6768
- icon: MEASURE_ICON.SHOPIFY,
6769
- measure: MEASURE.ORDERS_RETURNING_CUSTOMER_NET_PROFIT_PERCENT,
6770
- category: MEASURE_CATEGORY.ORDERS,
6771
- subcategory: MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
6772
- valueType: MeasureValueType.PERCENTAGE,
6773
- decimalPlaces: 2,
6774
- useCompactNotation: false,
6775
- applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
6776
- tooltip: 'What percentage of returning customer net revenue becomes operating profit after all costs.',
6777
- formulaDisplay: '((RC CM4) ÷ (RC Net Revenue)) × 100',
6778
- formula: '((rc_cm4) / (rc_net_revenue)) * 100',
6779
- relatedMeasures: [MEASURE.ORDERS_RETURNING_CUSTOMER_NET_PROFIT, MEASURE.ORDERS_NET_PROFIT_PERCENT],
6780
- deprecated: true,
6781
- hideFromUI: true,
6782
4620
  },
6783
4621
  [MEASURE.ORDERS_CM1]: {
6784
4622
  priority: 1,
@@ -6800,8 +4638,6 @@ export const ORDERS_MEASURES_MAP = {
6800
4638
  tooltip: 'CM1 is the conservative gross margin calculation using Net Revenue (after returns/discounts) minus Effective COGS.',
6801
4639
  formulaDisplay: '(Net Revenue) − (Effective COGS)',
6802
4640
  formula: '(net_revenue) - (effective_cogs)',
6803
- relatedMeasures: [MEASURE.ORDERS_CM1_PERCENT, MEASURE.ORDERS_CM2, MEASURE.ORDERS_GROSS_PROFIT],
6804
- aliases: [MEASURE.ORDERS_NET_PRODUCT_MARGIN, MEASURE.ORDERS_GROSS_MARGIN, MEASURE.ORDERS_NET_MARGIN],
6805
4641
  },
6806
4642
  [MEASURE.ORDERS_CM1_PERCENT]: {
6807
4643
  priority: 31,
@@ -6823,8 +4659,6 @@ export const ORDERS_MEASURES_MAP = {
6823
4659
  tooltip: 'CM1 as a percentage of Net Revenue. The conservative gross margin percentage calculation.',
6824
4660
  formulaDisplay: '(CM1) ÷ (Net Revenue) × 100',
6825
4661
  formula: '((cm1) / (net_revenue)) * 100',
6826
- relatedMeasures: [MEASURE.ORDERS_CM1, MEASURE.ORDERS_CM2_PERCENT, MEASURE.ORDERS_GROSS_PROFIT_PERCENT],
6827
- aliases: [MEASURE.ORDERS_NET_PRODUCT_MARGIN_GROSS_RATE, MEASURE.ORDERS_NET_PRODUCT_MARGIN_NET_RATE, MEASURE.ORDERS_CM1_MARGIN_RATE, MEASURE.ORDERS_GROSS_MARGIN_GROSS_RATE, MEASURE.ORDERS_GROSS_MARGIN_NET_RATE, MEASURE.ORDERS_NET_MARGIN_GROSS_RATE, MEASURE.ORDERS_NET_MARGIN_NET_RATE],
6828
4662
  },
6829
4663
  [MEASURE.ORDERS_NEW_CUSTOMER_CM1]: {
6830
4664
  priority: 11,
@@ -6846,8 +4680,6 @@ export const ORDERS_MEASURES_MAP = {
6846
4680
  tooltip: 'NC CM1 is the conservative gross margin for new customers using Net Revenue minus Effective COGS.',
6847
4681
  formulaDisplay: '(NC Net Revenue) − (NC Effective COGS)',
6848
4682
  formula: '(nc_net_revenue) - (nc_effective_cogs)',
6849
- relatedMeasures: [MEASURE.ORDERS_CM1, MEASURE.ORDERS_NEW_CUSTOMER_CM1_PERCENT, MEASURE.ORDERS_NEW_CUSTOMER_GROSS_PROFIT],
6850
- aliases: [MEASURE.ORDERS_NEW_CUSTOMER_NET_PRODUCT_MARGIN, MEASURE.ORDERS_NEW_CUSTOMER_GROSS_MARGIN, MEASURE.ORDERS_NEW_CUSTOMER_NET_MARGIN],
6851
4683
  },
6852
4684
  [MEASURE.ORDERS_NEW_CUSTOMER_CM1_PERCENT]: {
6853
4685
  priority: 35,
@@ -6869,8 +4701,6 @@ export const ORDERS_MEASURES_MAP = {
6869
4701
  tooltip: 'NC CM1 as a percentage of NC Net Revenue. The conservative gross margin percentage for new customers.',
6870
4702
  formulaDisplay: '(NC CM1) ÷ (NC Net Revenue) × 100',
6871
4703
  formula: '((nc_cm1) / (nc_net_revenue)) * 100',
6872
- relatedMeasures: [MEASURE.ORDERS_NEW_CUSTOMER_CM1, MEASURE.ORDERS_CM1_PERCENT, MEASURE.ORDERS_NEW_CUSTOMER_GROSS_PROFIT_PERCENT],
6873
- aliases: [MEASURE.ORDERS_NEW_CUSTOMER_NET_PRODUCT_MARGIN_GROSS_RATE, MEASURE.ORDERS_NEW_CUSTOMER_NET_PRODUCT_MARGIN_NET_RATE],
6874
4704
  },
6875
4705
  [MEASURE.ORDERS_RETURNING_CUSTOMER_CM1]: {
6876
4706
  priority: 21,
@@ -6892,8 +4722,6 @@ export const ORDERS_MEASURES_MAP = {
6892
4722
  tooltip: 'RC CM1 is the conservative gross margin for returning customers using Net Revenue minus Effective COGS.',
6893
4723
  formulaDisplay: '(RC Net Revenue) − (RC Effective COGS)',
6894
4724
  formula: '(rc_net_revenue) - (rc_effective_cogs)',
6895
- relatedMeasures: [MEASURE.ORDERS_CM1, MEASURE.ORDERS_RETURNING_CUSTOMER_CM1_PERCENT, MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_PROFIT],
6896
- aliases: [MEASURE.ORDERS_RETURNING_CUSTOMER_NET_PRODUCT_MARGIN, MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_MARGIN, MEASURE.ORDERS_RETURNING_CUSTOMER_NET_MARGIN],
6897
4725
  },
6898
4726
  [MEASURE.ORDERS_RETURNING_CUSTOMER_CM1_PERCENT]: {
6899
4727
  priority: 39,
@@ -6915,8 +4743,6 @@ export const ORDERS_MEASURES_MAP = {
6915
4743
  tooltip: 'RC CM1 as a percentage of RC Net Revenue. The conservative gross margin percentage for returning customers.',
6916
4744
  formulaDisplay: '(RC CM1) ÷ (RC Net Revenue) × 100',
6917
4745
  formula: '((rc_cm1) / (rc_net_revenue)) * 100',
6918
- relatedMeasures: [MEASURE.ORDERS_RETURNING_CUSTOMER_CM1, MEASURE.ORDERS_CM1_PERCENT, MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_PROFIT_PERCENT],
6919
- aliases: [MEASURE.ORDERS_RETURNING_CUSTOMER_NET_PRODUCT_MARGIN_GROSS_RATE, MEASURE.ORDERS_RETURNING_CUSTOMER_NET_PRODUCT_MARGIN_NET_RATE],
6920
4746
  },
6921
4747
  };
6922
4748
  //# sourceMappingURL=orders-measure-definitions.js.map