@adtrackify/at-tracking-event-types 4.52.0 → 4.52.2

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Files changed (85) hide show
  1. package/dist/cjs/__tests__/measure-alias-map.spec.js +402 -170
  2. package/dist/cjs/__tests__/measure-alias-map.spec.js.map +1 -1
  3. package/dist/cjs/types/api/measures/definitions/channel-measure-definitions.js +135 -134
  4. package/dist/cjs/types/api/measures/definitions/channel-measure-definitions.js.map +1 -1
  5. package/dist/cjs/types/api/measures/definitions/core-measure-definitions.js +8 -973
  6. package/dist/cjs/types/api/measures/definitions/core-measure-definitions.js.map +1 -1
  7. package/dist/cjs/types/api/measures/definitions/facebook-measure-definitions.js +330 -290
  8. package/dist/cjs/types/api/measures/definitions/facebook-measure-definitions.js.map +1 -1
  9. package/dist/cjs/types/api/measures/definitions/google-measure-definitions.js +82 -62
  10. package/dist/cjs/types/api/measures/definitions/google-measure-definitions.js.map +1 -1
  11. package/dist/cjs/types/api/measures/definitions/index.d.ts +0 -3
  12. package/dist/cjs/types/api/measures/definitions/index.js +0 -3
  13. package/dist/cjs/types/api/measures/definitions/index.js.map +1 -1
  14. package/dist/cjs/types/api/measures/definitions/measure-categories.d.ts +5 -11
  15. package/dist/cjs/types/api/measures/definitions/measure-categories.js +5 -11
  16. package/dist/cjs/types/api/measures/definitions/measure-categories.js.map +1 -1
  17. package/dist/cjs/types/api/measures/definitions/measure-definitions.d.ts +5 -4
  18. package/dist/cjs/types/api/measures/definitions/measure-definitions.js +0 -8
  19. package/dist/cjs/types/api/measures/definitions/measure-definitions.js.map +1 -1
  20. package/dist/cjs/types/api/measures/definitions/orders-measure-definitions.js +45 -2219
  21. package/dist/cjs/types/api/measures/definitions/orders-measure-definitions.js.map +1 -1
  22. package/dist/cjs/types/api/measures/deprecated-measures.d.ts +278 -1
  23. package/dist/cjs/types/api/measures/deprecated-measures.js +277 -0
  24. package/dist/cjs/types/api/measures/deprecated-measures.js.map +1 -1
  25. package/dist/cjs/types/api/measures/index.d.ts +1 -0
  26. package/dist/cjs/types/api/measures/index.js +1 -0
  27. package/dist/cjs/types/api/measures/index.js.map +1 -1
  28. package/dist/cjs/types/api/measures/measure-alias-map.d.ts +5 -2
  29. package/dist/cjs/types/api/measures/measure-alias-map.js +388 -248
  30. package/dist/cjs/types/api/measures/measure-alias-map.js.map +1 -1
  31. package/dist/cjs/types/api/measures/measures.d.ts +120 -22
  32. package/dist/cjs/types/api/measures/measures.js +120 -22
  33. package/dist/cjs/types/api/measures/measures.js.map +1 -1
  34. package/dist/esm/__tests__/measure-alias-map.spec.js +402 -170
  35. package/dist/esm/__tests__/measure-alias-map.spec.js.map +1 -1
  36. package/dist/esm/types/api/measures/definitions/channel-measure-definitions.js +135 -134
  37. package/dist/esm/types/api/measures/definitions/channel-measure-definitions.js.map +1 -1
  38. package/dist/esm/types/api/measures/definitions/core-measure-definitions.js +8 -973
  39. package/dist/esm/types/api/measures/definitions/core-measure-definitions.js.map +1 -1
  40. package/dist/esm/types/api/measures/definitions/facebook-measure-definitions.js +330 -290
  41. package/dist/esm/types/api/measures/definitions/facebook-measure-definitions.js.map +1 -1
  42. package/dist/esm/types/api/measures/definitions/google-measure-definitions.js +82 -62
  43. package/dist/esm/types/api/measures/definitions/google-measure-definitions.js.map +1 -1
  44. package/dist/esm/types/api/measures/definitions/index.d.ts +0 -3
  45. package/dist/esm/types/api/measures/definitions/index.js +0 -3
  46. package/dist/esm/types/api/measures/definitions/index.js.map +1 -1
  47. package/dist/esm/types/api/measures/definitions/measure-categories.d.ts +5 -11
  48. package/dist/esm/types/api/measures/definitions/measure-categories.js +5 -11
  49. package/dist/esm/types/api/measures/definitions/measure-categories.js.map +1 -1
  50. package/dist/esm/types/api/measures/definitions/measure-definitions.d.ts +5 -4
  51. package/dist/esm/types/api/measures/definitions/measure-definitions.js +0 -8
  52. package/dist/esm/types/api/measures/definitions/measure-definitions.js.map +1 -1
  53. package/dist/esm/types/api/measures/definitions/orders-measure-definitions.js +45 -2219
  54. package/dist/esm/types/api/measures/definitions/orders-measure-definitions.js.map +1 -1
  55. package/dist/esm/types/api/measures/deprecated-measures.d.ts +278 -1
  56. package/dist/esm/types/api/measures/deprecated-measures.js +277 -0
  57. package/dist/esm/types/api/measures/deprecated-measures.js.map +1 -1
  58. package/dist/esm/types/api/measures/index.d.ts +1 -0
  59. package/dist/esm/types/api/measures/index.js +1 -0
  60. package/dist/esm/types/api/measures/index.js.map +1 -1
  61. package/dist/esm/types/api/measures/measure-alias-map.d.ts +5 -2
  62. package/dist/esm/types/api/measures/measure-alias-map.js +388 -248
  63. package/dist/esm/types/api/measures/measure-alias-map.js.map +1 -1
  64. package/dist/esm/types/api/measures/measures.d.ts +120 -22
  65. package/dist/esm/types/api/measures/measures.js +120 -22
  66. package/dist/esm/types/api/measures/measures.js.map +1 -1
  67. package/package.json +1 -1
  68. package/dist/cjs/types/api/measures/definitions/shopify/shopify-measure-definitions.d.ts +0 -2
  69. package/dist/cjs/types/api/measures/definitions/shopify/shopify-measure-definitions.js +0 -1002
  70. package/dist/cjs/types/api/measures/definitions/shopify/shopify-measure-definitions.js.map +0 -1
  71. package/dist/cjs/types/api/measures/definitions/shopify/shopify-nc-measure-definitions.d.ts +0 -2
  72. package/dist/cjs/types/api/measures/definitions/shopify/shopify-nc-measure-definitions.js +0 -546
  73. package/dist/cjs/types/api/measures/definitions/shopify/shopify-nc-measure-definitions.js.map +0 -1
  74. package/dist/cjs/types/api/measures/definitions/shopify/shopify-rc-measure-definitions.d.ts +0 -2
  75. package/dist/cjs/types/api/measures/definitions/shopify/shopify-rc-measure-definitions.js +0 -553
  76. package/dist/cjs/types/api/measures/definitions/shopify/shopify-rc-measure-definitions.js.map +0 -1
  77. package/dist/esm/types/api/measures/definitions/shopify/shopify-measure-definitions.d.ts +0 -2
  78. package/dist/esm/types/api/measures/definitions/shopify/shopify-measure-definitions.js +0 -999
  79. package/dist/esm/types/api/measures/definitions/shopify/shopify-measure-definitions.js.map +0 -1
  80. package/dist/esm/types/api/measures/definitions/shopify/shopify-nc-measure-definitions.d.ts +0 -2
  81. package/dist/esm/types/api/measures/definitions/shopify/shopify-nc-measure-definitions.js +0 -543
  82. package/dist/esm/types/api/measures/definitions/shopify/shopify-nc-measure-definitions.js.map +0 -1
  83. package/dist/esm/types/api/measures/definitions/shopify/shopify-rc-measure-definitions.d.ts +0 -2
  84. package/dist/esm/types/api/measures/definitions/shopify/shopify-rc-measure-definitions.js +0 -550
  85. package/dist/esm/types/api/measures/definitions/shopify/shopify-rc-measure-definitions.js.map +0 -1
@@ -25,7 +25,6 @@ exports.ORDERS_MEASURES_MAP = {
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  useCompactNotation: false,
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  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
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  tooltip: 'The total number of orders placed in the selected period. Use this as the baseline count for order volume.',
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- relatedMeasures: [measures_js_1.MEASURE.ORDERS_TOTAL_REVENUE, measures_js_1.MEASURE.ORDERS_TOTAL_AOV, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_COUNT, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_COUNT],
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  },
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  [measures_js_1.MEASURE.ORDERS_UNIQUE_CUSTOMERS]: {
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  priority: 1,
@@ -45,51 +44,6 @@ exports.ORDERS_MEASURES_MAP = {
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  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
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  shortTitle: 'Unique Cust.',
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  tooltip: 'The count of distinct customers who placed at least one order in the period. Each customer is counted once regardless of how many orders they placed.',
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- relatedMeasures: [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMERS, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMERS, measures_js_1.MEASURE.ORDERS_AVG_ORDERS_PER_CUSTOMER],
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- },
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- [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_COUNT]: {
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- priority: 4,
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- title: 'New Customer Orders',
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- description: 'The number of orders from new customers.',
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- sumPrefix: '',
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- sumSuffix: '',
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- avgPrefix: '',
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- avgSuffix: '',
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- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
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- measure: measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_COUNT,
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- category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
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- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_CUSTOMERS,
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- valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
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- decimalPlaces: 0,
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- useCompactNotation: false,
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- applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
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- shortTitle: 'NC Orders',
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- tooltip: 'Orders placed by customers who have never bought from this store before. Tracks acquisition volume.',
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- relatedMeasures: [measures_js_1.MEASURE.ORDERS_COUNT, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_RATE, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMERS, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_COUNT],
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- deprecated: true,
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- hideFromUI: true,
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- },
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- [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_COUNT]: {
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- priority: 5,
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- title: 'Returning Customer Orders',
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- description: 'The number of orders from returning customers.',
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- sumPrefix: '',
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- sumSuffix: '',
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- avgPrefix: '',
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- avgSuffix: '',
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- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
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- measure: measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_COUNT,
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- category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
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- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_CUSTOMERS,
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- valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
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- decimalPlaces: 0,
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- useCompactNotation: false,
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- applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
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- shortTitle: 'RC Orders',
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- tooltip: 'Orders placed by customers who have purchased from this store at least once before. Tracks repeat purchase volume.',
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- relatedMeasures: [measures_js_1.MEASURE.ORDERS_COUNT, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_RATE, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMERS, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_COUNT],
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- deprecated: true,
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- hideFromUI: true,
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  },
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  [measures_js_1.MEASURE.ORDERS_UNITS]: {
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  priority: 2,
@@ -109,7 +63,6 @@ exports.ORDERS_MEASURES_MAP = {
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  useCompactNotation: false,
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  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
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  tooltip: 'The total quantity of individual product units sold across all orders in the period.',
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- relatedMeasures: [measures_js_1.MEASURE.ORDERS_COUNT, measures_js_1.MEASURE.ORDERS_UNITS_PER_ORDER],
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  },
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  [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_UNITS]: {
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  priority: 11,
@@ -129,7 +82,6 @@ exports.ORDERS_MEASURES_MAP = {
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  applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
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  shortTitle: 'NC Units',
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  tooltip: 'Total product units purchased by new customers. Useful for understanding acquisition basket size.',
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- relatedMeasures: [measures_js_1.MEASURE.ORDERS_UNITS, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_UNITS_PER_ORDER, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_UNITS],
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  },
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  [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_UNITS]: {
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  priority: 21,
@@ -149,7 +101,6 @@ exports.ORDERS_MEASURES_MAP = {
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  applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
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  shortTitle: 'RC Units',
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  tooltip: 'Total product units purchased by returning customers. Reflects repeat buyer basket size.',
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- relatedMeasures: [measures_js_1.MEASURE.ORDERS_UNITS, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_UNITS_PER_ORDER, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_UNITS],
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  },
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  [measures_js_1.MEASURE.ORDERS_UNITS_PER_ORDER]: {
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  priority: 3,
@@ -171,7 +122,6 @@ exports.ORDERS_MEASURES_MAP = {
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  tooltip: 'The average number of product units included in each order. Higher values indicate larger basket sizes.',
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  formulaDisplay: 'Units Sold ÷ Order Count',
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  formula: 'units_sold / order_count',
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- relatedMeasures: [measures_js_1.MEASURE.ORDERS_UNITS, measures_js_1.MEASURE.ORDERS_COUNT, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_UNITS_PER_ORDER, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_UNITS_PER_ORDER],
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  },
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  [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_UNITS_PER_ORDER]: {
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  priority: 12,
@@ -193,7 +143,6 @@ exports.ORDERS_MEASURES_MAP = {
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  tooltip: 'Average number of units per order for new customers. Compare to returning customers to gauge first-time buyer behavior.',
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  formulaDisplay: 'NC Units Sold ÷ NC Order Count',
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  formula: 'nc_units_sold / nc_order_count',
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- relatedMeasures: [measures_js_1.MEASURE.ORDERS_UNITS_PER_ORDER, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_UNITS_PER_ORDER, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_UNITS],
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  },
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  [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_UNITS_PER_ORDER]: {
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  priority: 22,
@@ -215,7 +164,6 @@ exports.ORDERS_MEASURES_MAP = {
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  tooltip: 'Average number of units per order for returning customers. Higher values than new customers suggest loyalty-driven upsell.',
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  formulaDisplay: 'RC Units Sold ÷ RC Order Count',
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  formula: 'rc_units_sold / rc_order_count',
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- relatedMeasures: [measures_js_1.MEASURE.ORDERS_UNITS_PER_ORDER, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_UNITS_PER_ORDER, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_UNITS],
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  },
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  [measures_js_1.MEASURE.ORDERS_TOTAL_REVENUE]: {
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  priority: 1,
@@ -235,7 +183,6 @@ exports.ORDERS_MEASURES_MAP = {
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  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
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  shortTitle: 'Total Rev.',
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  tooltip: 'The total dollar amount collected from all orders including shipping and taxes, before any refunds.',
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- relatedMeasures: [measures_js_1.MEASURE.ORDERS_GROSS_REVENUE, measures_js_1.MEASURE.ORDERS_NET_REVENUE, measures_js_1.MEASURE.ORDERS_TOTAL_AOV],
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  },
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  [measures_js_1.MEASURE.ORDERS_GROSS_REVENUE]: {
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  priority: 2,
@@ -255,7 +202,6 @@ exports.ORDERS_MEASURES_MAP = {
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  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
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  shortTitle: 'Gross Rev.',
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  tooltip: 'Revenue from product sales before subtracting discounts or refunds. The starting point for margin calculations.',
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- relatedMeasures: [measures_js_1.MEASURE.ORDERS_NET_REVENUE, measures_js_1.MEASURE.ORDERS_GROSS_AOV, measures_js_1.MEASURE.ORDERS_DISCOUNTS, measures_js_1.MEASURE.ORDERS_REFUNDS],
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  },
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  [measures_js_1.MEASURE.ORDERS_NET_REVENUE]: {
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  priority: 3,
@@ -277,7 +223,6 @@ exports.ORDERS_MEASURES_MAP = {
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  tooltip: 'Revenue after subtracting discounts and refunds from gross revenue. The primary revenue metric for profitability analysis.',
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  formulaDisplay: 'Gross Revenue − Discounts − Refunds',
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  formula: 'gross_revenue - discounts - refunds',
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- relatedMeasures: [measures_js_1.MEASURE.ORDERS_GROSS_REVENUE, measures_js_1.MEASURE.ORDERS_NET_AOV, measures_js_1.MEASURE.ORDERS_DISCOUNTS, measures_js_1.MEASURE.ORDERS_REFUNDS],
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  },
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  [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_TOTAL_REVENUE]: {
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  priority: 11,
@@ -297,7 +242,6 @@ exports.ORDERS_MEASURES_MAP = {
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  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
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  shortTitle: 'NC Total Rev.',
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  tooltip: 'Total revenue collected from first-time buyers including shipping and taxes. Reflects the raw dollar value of acquisition.',
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- relatedMeasures: [measures_js_1.MEASURE.ORDERS_TOTAL_REVENUE, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_GROSS_REVENUE, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_NET_REVENUE],
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  },
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  [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_GROSS_REVENUE]: {
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  priority: 12,
@@ -317,7 +261,6 @@ exports.ORDERS_MEASURES_MAP = {
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  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
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  shortTitle: 'NC Gross Rev.',
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  tooltip: 'Gross product revenue from new customers before discounts and refunds. Used to calculate new customer gross margin.',
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- relatedMeasures: [measures_js_1.MEASURE.ORDERS_GROSS_REVENUE, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_NET_REVENUE, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_GROSS_AOV],
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  },
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  [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_NET_REVENUE]: {
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  priority: 13,
@@ -337,7 +280,6 @@ exports.ORDERS_MEASURES_MAP = {
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  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
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  shortTitle: 'NC Net Rev.',
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  tooltip: 'Net revenue from new customers after discounts and refunds. The clearest measure of first-order monetization.',
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- relatedMeasures: [measures_js_1.MEASURE.ORDERS_NET_REVENUE, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_GROSS_REVENUE, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_NET_AOV],
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  },
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  [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_TOTAL_REVENUE]: {
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  priority: 21,
@@ -357,7 +299,6 @@ exports.ORDERS_MEASURES_MAP = {
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  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
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  shortTitle: 'RC Total Rev.',
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  tooltip: 'Total revenue from repeat buyers including shipping and taxes. High values indicate strong retention and LTV.',
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- relatedMeasures: [measures_js_1.MEASURE.ORDERS_TOTAL_REVENUE, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_REVENUE, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_NET_REVENUE],
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  },
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  [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_REVENUE]: {
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  priority: 22,
@@ -377,7 +318,6 @@ exports.ORDERS_MEASURES_MAP = {
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  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
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  shortTitle: 'RC Gross Rev.',
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  tooltip: 'Gross product revenue from returning customers before discounts and refunds.',
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- relatedMeasures: [measures_js_1.MEASURE.ORDERS_GROSS_REVENUE, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_NET_REVENUE, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_AOV],
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  },
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  [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_NET_REVENUE]: {
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  priority: 23,
@@ -397,7 +337,6 @@ exports.ORDERS_MEASURES_MAP = {
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  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
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  shortTitle: 'RC Net Rev.',
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  tooltip: 'Net revenue from returning customers after discounts and refunds. Key input for repeat-purchase profitability.',
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- relatedMeasures: [measures_js_1.MEASURE.ORDERS_NET_REVENUE, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_REVENUE, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_NET_AOV],
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  },
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  [measures_js_1.MEASURE.ORDERS_TOTAL_AOV]: {
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  priority: 1,
@@ -418,7 +357,6 @@ exports.ORDERS_MEASURES_MAP = {
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  tooltip: 'The average total revenue collected per order including shipping and taxes. Useful for understanding overall transaction size.',
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  formulaDisplay: 'Total Revenue ÷ Order Count',
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  formula: 'total_revenue / order_count',
421
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_GROSS_AOV, measures_js_1.MEASURE.ORDERS_NET_AOV, measures_js_1.MEASURE.ORDERS_TOTAL_REVENUE, measures_js_1.MEASURE.ORDERS_COUNT],
422
360
  },
423
361
  [measures_js_1.MEASURE.ORDERS_GROSS_AOV]: {
424
362
  priority: 2,
@@ -439,7 +377,6 @@ exports.ORDERS_MEASURES_MAP = {
439
377
  tooltip: 'Average gross product revenue per order before discounts and refunds. Shows the baseline cart value customers intend to spend.',
440
378
  formulaDisplay: 'Gross Revenue ÷ Order Count',
441
379
  formula: 'gross_revenue / order_count',
442
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_NET_AOV, measures_js_1.MEASURE.ORDERS_TOTAL_AOV, measures_js_1.MEASURE.ORDERS_GROSS_REVENUE],
443
380
  },
444
381
  [measures_js_1.MEASURE.ORDERS_NET_AOV]: {
445
382
  priority: 3,
@@ -460,7 +397,6 @@ exports.ORDERS_MEASURES_MAP = {
460
397
  tooltip: 'Average net revenue per order after discounts and refunds. The most reliable AOV for profitability and ROAS calculations.',
461
398
  formulaDisplay: 'Net Revenue ÷ Order Count',
462
399
  formula: 'net_revenue / order_count',
463
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_GROSS_AOV, measures_js_1.MEASURE.ORDERS_TOTAL_AOV, measures_js_1.MEASURE.ORDERS_NET_REVENUE],
464
400
  },
465
401
  [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_TOTAL_AOV]: {
466
402
  priority: 11,
@@ -482,7 +418,6 @@ exports.ORDERS_MEASURES_MAP = {
482
418
  tooltip: 'Average total transaction value for first-time buyers. Compare to RC Total AOV to see if new customers spend more or less.',
483
419
  formulaDisplay: 'NC Total Revenue ÷ NC Order Count',
484
420
  formula: 'nc_total_revenue / nc_order_count',
485
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_TOTAL_AOV, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_GROSS_AOV, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_NET_AOV],
486
421
  },
487
422
  [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_GROSS_AOV]: {
488
423
  priority: 12,
@@ -504,7 +439,6 @@ exports.ORDERS_MEASURES_MAP = {
504
439
  tooltip: 'Average gross revenue per order for new customers before discounts and refunds.',
505
440
  formulaDisplay: 'NC Gross Revenue ÷ NC Order Count',
506
441
  formula: 'nc_gross_revenue / nc_order_count',
507
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_GROSS_AOV, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_NET_AOV, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_GROSS_REVENUE],
508
442
  },
509
443
  [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_NET_AOV]: {
510
444
  priority: 13,
@@ -526,7 +460,6 @@ exports.ORDERS_MEASURES_MAP = {
526
460
  tooltip: 'Average net revenue per order for new customers after discounts and refunds. Key input for new customer payback calculations.',
527
461
  formulaDisplay: 'NC Net Revenue ÷ NC Order Count',
528
462
  formula: 'nc_net_revenue / nc_order_count',
529
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_NET_AOV, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_GROSS_AOV, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_NET_REVENUE],
530
463
  },
531
464
  [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_TOTAL_AOV]: {
532
465
  priority: 21,
@@ -548,7 +481,6 @@ exports.ORDERS_MEASURES_MAP = {
548
481
  tooltip: 'Average total transaction value for returning buyers. Typically higher than new customer AOV as loyal customers buy more.',
549
482
  formulaDisplay: 'RC Total Revenue ÷ RC Order Count',
550
483
  formula: 'rc_total_revenue / rc_order_count',
551
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_TOTAL_AOV, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_AOV, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_NET_AOV],
552
484
  },
553
485
  [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_AOV]: {
554
486
  priority: 22,
@@ -570,7 +502,6 @@ exports.ORDERS_MEASURES_MAP = {
570
502
  tooltip: 'Average gross revenue per order for returning customers before discounts and refunds.',
571
503
  formulaDisplay: 'RC Gross Revenue ÷ RC Order Count',
572
504
  formula: 'rc_gross_revenue / rc_order_count',
573
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_GROSS_AOV, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_NET_AOV, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_REVENUE],
574
505
  },
575
506
  [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_NET_AOV]: {
576
507
  priority: 23,
@@ -592,7 +523,6 @@ exports.ORDERS_MEASURES_MAP = {
592
523
  tooltip: 'Average net revenue per order for returning customers after discounts and refunds.',
593
524
  formulaDisplay: 'RC Net Revenue ÷ RC Order Count',
594
525
  formula: 'rc_net_revenue / rc_order_count',
595
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_NET_AOV, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_AOV, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_NET_REVENUE],
596
526
  },
597
527
  [measures_js_1.MEASURE.ORDERS_COGS]: {
598
528
  priority: 1,
@@ -611,7 +541,6 @@ exports.ORDERS_MEASURES_MAP = {
611
541
  useCompactNotation: true,
612
542
  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
613
543
  tooltip: 'The total cost of products sold, including manufacturing or purchase costs. Subtracted from revenue to calculate gross margin.',
614
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_GROSS_MARGIN, measures_js_1.MEASURE.ORDERS_COGS_PER_ORDER, measures_js_1.MEASURE.ORDERS_COGS_GROSS_RATE],
615
544
  },
616
545
  [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_COGS]: {
617
546
  priority: 11,
@@ -631,7 +560,6 @@ exports.ORDERS_MEASURES_MAP = {
631
560
  useCompactNotation: true,
632
561
  applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
633
562
  tooltip: 'Cost of goods sold for orders placed by new customers. Used to calculate new customer gross margin.',
634
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_COGS, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_GROSS_MARGIN, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_COGS],
635
563
  },
636
564
  [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_COGS]: {
637
565
  priority: 21,
@@ -651,7 +579,6 @@ exports.ORDERS_MEASURES_MAP = {
651
579
  useCompactNotation: true,
652
580
  applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
653
581
  tooltip: 'Cost of goods sold for orders placed by returning customers. Used to calculate repeat-buyer gross margin.',
654
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_COGS, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_MARGIN, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_COGS],
655
582
  },
656
583
  [measures_js_1.MEASURE.ORDERS_COGS_PER_ORDER]: {
657
584
  priority: 3,
@@ -672,7 +599,6 @@ exports.ORDERS_MEASURES_MAP = {
672
599
  tooltip: 'Average product cost per order. Useful for understanding the cost structure of a typical order.',
673
600
  formulaDisplay: 'COGS ÷ Order Count',
674
601
  formula: 'cogs / order_count',
675
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_COGS, measures_js_1.MEASURE.ORDERS_GROSS_MARGIN_PER_ORDER, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_COGS_PER_ORDER],
676
602
  },
677
603
  [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_COGS_PER_ORDER]: {
678
604
  priority: 13,
@@ -694,7 +620,6 @@ exports.ORDERS_MEASURES_MAP = {
694
620
  tooltip: 'Average product cost per new customer order. Compare to returning customers to assess cost mix differences.',
695
621
  formulaDisplay: 'NC COGS ÷ NC Order Count',
696
622
  formula: 'nc_cogs / nc_order_count',
697
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_COGS_PER_ORDER, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_COGS_PER_ORDER, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_COGS],
698
623
  },
699
624
  [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_COGS_PER_ORDER]: {
700
625
  priority: 23,
@@ -716,293 +641,6 @@ exports.ORDERS_MEASURES_MAP = {
716
641
  tooltip: 'Average product cost per returning customer order.',
717
642
  formulaDisplay: 'RC COGS ÷ RC Order Count',
718
643
  formula: 'rc_cogs / rc_order_count',
719
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_COGS_PER_ORDER, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_COGS_PER_ORDER, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_COGS],
720
- },
721
- [measures_js_1.MEASURE.ORDERS_GROSS_MARGIN]: {
722
- priority: 100,
723
- title: 'Gross Margin',
724
- description: 'DEPRECATED: Use CM1 instead. Revenue minus COGS.',
725
- sumPrefix: '$',
726
- sumSuffix: '',
727
- avgPrefix: '$',
728
- avgSuffix: '',
729
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
730
- measure: measures_js_1.MEASURE.ORDERS_GROSS_MARGIN,
731
- category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
732
- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
733
- valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
734
- decimalPlaces: 2,
735
- useCompactNotation: true,
736
- applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
737
- tooltip: 'Gross revenue minus the cost of goods sold. Represents the profit before operating expenses.',
738
- formulaDisplay: 'Gross Revenue − COGS',
739
- formula: 'gross_revenue - cogs',
740
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_COGS, measures_js_1.MEASURE.ORDERS_GROSS_REVENUE, measures_js_1.MEASURE.ORDERS_GROSS_MARGIN_GROSS_RATE, measures_js_1.MEASURE.ORDERS_NET_MARGIN],
741
- deprecated: true,
742
- hideFromUI: true,
743
- },
744
- [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_GROSS_MARGIN]: {
745
- priority: 100,
746
- title: 'NC Gross Margin',
747
- description: 'DEPRECATED: Use CM1 instead. Gross margin from new customers.',
748
- sumPrefix: '$',
749
- sumSuffix: '',
750
- avgPrefix: '$',
751
- avgSuffix: '',
752
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
753
- measure: measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_GROSS_MARGIN,
754
- category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
755
- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
756
- valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
757
- decimalPlaces: 2,
758
- useCompactNotation: true,
759
- applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
760
- shortTitle: 'NC Gross Margin',
761
- tooltip: 'Gross revenue from new customers minus their COGS. Shows the pre-expense profit from acquisition orders.',
762
- formulaDisplay: 'NC Gross Revenue − NC COGS',
763
- formula: 'nc_gross_revenue - nc_cogs',
764
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_GROSS_MARGIN, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_MARGIN, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_COGS],
765
- deprecated: true,
766
- hideFromUI: true,
767
- },
768
- [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_MARGIN]: {
769
- priority: 100,
770
- title: 'RC Gross Margin',
771
- description: 'DEPRECATED: Use CM1 instead. Gross margin from returning customers.',
772
- sumPrefix: '$',
773
- sumSuffix: '',
774
- avgPrefix: '$',
775
- avgSuffix: '',
776
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
777
- measure: measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_MARGIN,
778
- category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
779
- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
780
- valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
781
- decimalPlaces: 2,
782
- useCompactNotation: true,
783
- applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
784
- shortTitle: 'RC Gross Margin',
785
- tooltip: 'Gross revenue from returning customers minus their COGS. Reflects the profitability of repeat business.',
786
- formulaDisplay: 'RC Gross Revenue − RC COGS',
787
- formula: 'rc_gross_revenue - rc_cogs',
788
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_GROSS_MARGIN, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_GROSS_MARGIN, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_COGS],
789
- deprecated: true,
790
- hideFromUI: true,
791
- },
792
- [measures_js_1.MEASURE.ORDERS_GROSS_MARGIN_PER_ORDER]: {
793
- priority: 100,
794
- title: 'Gross Margin Per Order',
795
- description: 'DEPRECATED: Use CM1 instead. Average gross margin per order.',
796
- sumPrefix: '$',
797
- sumSuffix: '',
798
- avgPrefix: '$',
799
- avgSuffix: '',
800
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
801
- measure: measures_js_1.MEASURE.ORDERS_GROSS_MARGIN_PER_ORDER,
802
- category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
803
- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
804
- valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
805
- decimalPlaces: 2,
806
- useCompactNotation: false,
807
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
808
- shortTitle: 'Gross Margin/Ord',
809
- tooltip: 'Average gross profit earned per order. Helps benchmark profitability against ad spend on a per-order basis.',
810
- formulaDisplay: 'Gross Margin ÷ Order Count',
811
- formula: 'gross_margin / order_count',
812
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_GROSS_MARGIN, measures_js_1.MEASURE.ORDERS_NET_MARGIN_PER_ORDER, measures_js_1.MEASURE.ORDERS_COGS_PER_ORDER],
813
- deprecated: true,
814
- hideFromUI: true,
815
- },
816
- [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_GROSS_MARGIN_PER_ORDER]: {
817
- priority: 100,
818
- title: 'NC Gross Margin Per Order',
819
- description: 'DEPRECATED: Use CM1 instead. Average gross margin per order for new customers.',
820
- sumPrefix: '$',
821
- sumSuffix: '',
822
- avgPrefix: '$',
823
- avgSuffix: '',
824
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
825
- measure: measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_GROSS_MARGIN_PER_ORDER,
826
- category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
827
- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
828
- valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
829
- decimalPlaces: 2,
830
- useCompactNotation: false,
831
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
832
- shortTitle: 'NC GM/Order',
833
- tooltip: 'Average gross profit per new customer order. Compare to CPA to evaluate first-order unit economics.',
834
- formulaDisplay: 'NC Gross Margin ÷ NC Order Count',
835
- formula: 'nc_gross_margin / nc_order_count',
836
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_GROSS_MARGIN_PER_ORDER, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_MARGIN_PER_ORDER, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_GROSS_MARGIN],
837
- deprecated: true,
838
- hideFromUI: true,
839
- },
840
- [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_MARGIN_PER_ORDER]: {
841
- priority: 100,
842
- title: 'RC Gross Margin Per Order',
843
- description: 'DEPRECATED: Use CM1 instead. Average gross margin per order for returning customers.',
844
- sumPrefix: '$',
845
- sumSuffix: '',
846
- avgPrefix: '$',
847
- avgSuffix: '',
848
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
849
- measure: measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_MARGIN_PER_ORDER,
850
- category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
851
- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
852
- valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
853
- decimalPlaces: 2,
854
- useCompactNotation: false,
855
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
856
- shortTitle: 'RC GM/Order',
857
- tooltip: 'Average gross profit per returning customer order.',
858
- formulaDisplay: 'RC Gross Margin ÷ RC Order Count',
859
- formula: 'rc_gross_margin / rc_order_count',
860
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_GROSS_MARGIN_PER_ORDER, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_GROSS_MARGIN_PER_ORDER, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_MARGIN],
861
- deprecated: true,
862
- hideFromUI: true,
863
- },
864
- [measures_js_1.MEASURE.ORDERS_NET_MARGIN]: {
865
- priority: 100,
866
- title: 'Net Margin',
867
- description: 'DEPRECATED: Use CM1 instead. Net revenue minus COGS.',
868
- sumPrefix: '$',
869
- sumSuffix: '',
870
- avgPrefix: '$',
871
- avgSuffix: '',
872
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
873
- measure: measures_js_1.MEASURE.ORDERS_NET_MARGIN,
874
- category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
875
- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
876
- valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
877
- decimalPlaces: 2,
878
- useCompactNotation: true,
879
- applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
880
- tooltip: 'Net revenue (after discounts and refunds) minus cost of goods sold. A tighter profitability view than gross margin.',
881
- formulaDisplay: 'Net Revenue − COGS',
882
- formula: 'net_revenue - cogs',
883
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_GROSS_MARGIN, measures_js_1.MEASURE.ORDERS_NET_REVENUE, measures_js_1.MEASURE.ORDERS_COGS, measures_js_1.MEASURE.ORDERS_NET_MARGIN_NET_RATE],
884
- deprecated: true,
885
- hideFromUI: true,
886
- },
887
- [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_NET_MARGIN]: {
888
- priority: 100,
889
- title: 'NC Net Margin',
890
- description: 'DEPRECATED: Use CM1 instead. Net margin from new customers.',
891
- sumPrefix: '$',
892
- sumSuffix: '',
893
- avgPrefix: '$',
894
- avgSuffix: '',
895
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
896
- measure: measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_NET_MARGIN,
897
- category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
898
- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
899
- valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
900
- decimalPlaces: 2,
901
- useCompactNotation: true,
902
- applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
903
- shortTitle: 'NC Net Margin',
904
- tooltip: 'Net margin from new customer orders after discounts and refunds minus COGS.',
905
- formulaDisplay: 'NC Net Revenue − NC COGS',
906
- formula: 'nc_net_revenue - nc_cogs',
907
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_NET_MARGIN, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_NET_MARGIN, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_GROSS_MARGIN],
908
- deprecated: true,
909
- hideFromUI: true,
910
- },
911
- [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_NET_MARGIN]: {
912
- priority: 100,
913
- title: 'RC Net Margin',
914
- description: 'DEPRECATED: Use CM1 instead. Net margin from returning customers.',
915
- sumPrefix: '$',
916
- sumSuffix: '',
917
- avgPrefix: '$',
918
- avgSuffix: '',
919
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
920
- measure: measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_NET_MARGIN,
921
- category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
922
- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
923
- valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
924
- decimalPlaces: 2,
925
- useCompactNotation: true,
926
- applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
927
- shortTitle: 'RC Net Margin',
928
- tooltip: 'Net margin from returning customer orders after discounts and refunds minus COGS.',
929
- formulaDisplay: 'RC Net Revenue − RC COGS',
930
- formula: 'rc_net_revenue - rc_cogs',
931
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_NET_MARGIN, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_NET_MARGIN, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_MARGIN],
932
- deprecated: true,
933
- hideFromUI: true,
934
- },
935
- [measures_js_1.MEASURE.ORDERS_NET_MARGIN_PER_ORDER]: {
936
- priority: 100,
937
- title: 'Net Margin Per Order',
938
- description: 'DEPRECATED: Use CM1 instead. Average net margin per order.',
939
- sumPrefix: '$',
940
- sumSuffix: '',
941
- avgPrefix: '$',
942
- avgSuffix: '',
943
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
944
- measure: measures_js_1.MEASURE.ORDERS_NET_MARGIN_PER_ORDER,
945
- category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
946
- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
947
- valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
948
- decimalPlaces: 2,
949
- useCompactNotation: false,
950
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
951
- shortTitle: 'Net Margin/Ord',
952
- tooltip: 'Average net profit per order after discounts, refunds, and COGS.',
953
- formulaDisplay: 'Net Margin ÷ Order Count',
954
- formula: 'net_margin / order_count',
955
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_NET_MARGIN, measures_js_1.MEASURE.ORDERS_GROSS_MARGIN_PER_ORDER, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_NET_MARGIN_PER_ORDER],
956
- deprecated: true,
957
- hideFromUI: true,
958
- },
959
- [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_NET_MARGIN_PER_ORDER]: {
960
- priority: 100,
961
- title: 'NC Net Margin Per Order',
962
- description: 'DEPRECATED: Use CM1 instead. Average net margin per order for new customers.',
963
- sumPrefix: '$',
964
- sumSuffix: '',
965
- avgPrefix: '$',
966
- avgSuffix: '',
967
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
968
- measure: measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_NET_MARGIN_PER_ORDER,
969
- category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
970
- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
971
- valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
972
- decimalPlaces: 2,
973
- useCompactNotation: false,
974
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
975
- shortTitle: 'NC NM/Order',
976
- tooltip: 'Average net profit per new customer order. Use with CPA to evaluate whether acquisition is profitable at the first order.',
977
- formulaDisplay: 'NC Net Margin ÷ NC Order Count',
978
- formula: 'nc_net_margin / nc_order_count',
979
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_NET_MARGIN_PER_ORDER, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_NET_MARGIN_PER_ORDER, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_NET_MARGIN],
980
- deprecated: true,
981
- hideFromUI: true,
982
- },
983
- [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_NET_MARGIN_PER_ORDER]: {
984
- priority: 100,
985
- title: 'RC Net Margin Per Order',
986
- description: 'DEPRECATED: Use CM1 instead. Average net margin per order for returning customers.',
987
- sumPrefix: '$',
988
- sumSuffix: '',
989
- avgPrefix: '$',
990
- avgSuffix: '',
991
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
992
- measure: measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_NET_MARGIN_PER_ORDER,
993
- category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
994
- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
995
- valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
996
- decimalPlaces: 2,
997
- useCompactNotation: false,
998
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
999
- shortTitle: 'RC NM/Order',
1000
- tooltip: 'Average net profit per returning customer order.',
1001
- formulaDisplay: 'RC Net Margin ÷ RC Order Count',
1002
- formula: 'rc_net_margin / rc_order_count',
1003
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_NET_MARGIN_PER_ORDER, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_NET_MARGIN_PER_ORDER, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_NET_MARGIN],
1004
- deprecated: true,
1005
- hideFromUI: true,
1006
644
  },
1007
645
  [measures_js_1.MEASURE.ORDERS_REFUND_AMOUNT]: {
1008
646
  priority: 1,
@@ -1021,29 +659,6 @@ exports.ORDERS_MEASURES_MAP = {
1021
659
  useCompactNotation: true,
1022
660
  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
1023
661
  tooltip: 'The total dollar amount refunded to customers in the period. High values reduce net revenue and signal product or fulfillment issues.',
1024
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_REFUND_PERCENT, measures_js_1.MEASURE.ORDERS_REFUND_COUNT, measures_js_1.MEASURE.ORDERS_DISCOUNT_AMOUNT, measures_js_1.MEASURE.ORDERS_NET_REVENUE],
1025
- aliases: [measures_js_1.MEASURE.ORDERS_REFUNDS],
1026
- },
1027
- [measures_js_1.MEASURE.ORDERS_REFUNDS]: {
1028
- priority: 1,
1029
- title: 'Refund Amount',
1030
- description: 'Total refund amount.',
1031
- sumPrefix: '$',
1032
- sumSuffix: '',
1033
- avgPrefix: '$',
1034
- avgSuffix: '',
1035
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
1036
- measure: measures_js_1.MEASURE.ORDERS_REFUNDS,
1037
- category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
1038
- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_ADJUSTMENTS,
1039
- valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
1040
- decimalPlaces: 2,
1041
- useCompactNotation: true,
1042
- applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
1043
- tooltip: 'The total dollar amount refunded to customers in the period. High values reduce net revenue and signal product or fulfillment issues.',
1044
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_REFUND_RATE, measures_js_1.MEASURE.ORDERS_REFUND_COUNT, measures_js_1.MEASURE.ORDERS_DISCOUNTS, measures_js_1.MEASURE.ORDERS_NET_REVENUE],
1045
- deprecated: true,
1046
- hideFromUI: true,
1047
662
  },
1048
663
  [measures_js_1.MEASURE.ORDERS_REFUND_COUNT]: {
1049
664
  priority: 2,
@@ -1062,7 +677,6 @@ exports.ORDERS_MEASURES_MAP = {
1062
677
  useCompactNotation: false,
1063
678
  applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
1064
679
  tooltip: 'The number of orders that had a refund issued. Use with Refund Rate to understand the scale of returns.',
1065
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_REFUNDS, measures_js_1.MEASURE.ORDERS_REFUND_RATE, measures_js_1.MEASURE.ORDERS_COUNT],
1066
680
  },
1067
681
  [measures_js_1.MEASURE.ORDERS_REFUND_PERCENT]: {
1068
682
  priority: 3,
@@ -1083,31 +697,6 @@ exports.ORDERS_MEASURES_MAP = {
1083
697
  tooltip: 'The share of orders that resulted in a refund. Elevated refund rates can indicate product quality, sizing, or expectation issues.',
1084
698
  formulaDisplay: 'Refund Count ÷ Order Count × 100',
1085
699
  formula: 'refund_count / order_count * 100',
1086
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_REFUNDS, measures_js_1.MEASURE.ORDERS_REFUND_COUNT],
1087
- aliases: [measures_js_1.MEASURE.ORDERS_REFUND_RATE],
1088
- },
1089
- [measures_js_1.MEASURE.ORDERS_REFUND_RATE]: {
1090
- priority: 3,
1091
- title: 'Refund Rate',
1092
- description: 'Percentage of orders refunded.',
1093
- sumPrefix: '',
1094
- sumSuffix: '%',
1095
- avgPrefix: '',
1096
- avgSuffix: '%',
1097
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
1098
- measure: measures_js_1.MEASURE.ORDERS_REFUND_RATE,
1099
- category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
1100
- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_ADJUSTMENTS,
1101
- valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
1102
- decimalPlaces: 2,
1103
- useCompactNotation: false,
1104
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
1105
- tooltip: 'The share of orders that resulted in a refund. Elevated refund rates can indicate product quality, sizing, or expectation issues.',
1106
- formulaDisplay: 'Refund Count ÷ Order Count × 100',
1107
- formula: 'refund_count / order_count * 100',
1108
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_REFUNDS, measures_js_1.MEASURE.ORDERS_REFUND_COUNT, measures_js_1.MEASURE.ORDERS_DISCOUNT_RATE],
1109
- deprecated: true,
1110
- hideFromUI: true,
1111
700
  },
1112
701
  [measures_js_1.MEASURE.ORDERS_REFUND_PER_ORDER]: {
1113
702
  priority: 4,
@@ -1129,7 +718,6 @@ exports.ORDERS_MEASURES_MAP = {
1129
718
  tooltip: 'Average refund dollar amount per order placed. Useful for modeling the true realized revenue per order.',
1130
719
  formulaDisplay: 'Total Refunds ÷ Order Count',
1131
720
  formula: 'total_refunds / order_count',
1132
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_REFUNDS, measures_js_1.MEASURE.ORDERS_DISCOUNT_PER_ORDER, measures_js_1.MEASURE.ORDERS_NET_AOV],
1133
721
  },
1134
722
  [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_REFUNDS]: {
1135
723
  priority: 5,
@@ -1149,7 +737,6 @@ exports.ORDERS_MEASURES_MAP = {
1149
737
  applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
1150
738
  shortTitle: 'NC Refunds',
1151
739
  tooltip: 'The total dollar amount refunded to new customers. High values may indicate product/expectation issues with first-time buyers.',
1152
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_REFUND_AMOUNT, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_REFUNDS, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_REFUND_COUNT],
1153
740
  },
1154
741
  [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_REFUND_COUNT]: {
1155
742
  priority: 6,
@@ -1169,7 +756,6 @@ exports.ORDERS_MEASURES_MAP = {
1169
756
  applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
1170
757
  shortTitle: 'NC Refund Ct',
1171
758
  tooltip: 'The number of new customer orders that had a refund issued.',
1172
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_REFUND_COUNT, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_REFUND_COUNT, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_REFUNDS],
1173
759
  },
1174
760
  [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_REFUND_PERCENT]: {
1175
761
  priority: 7,
@@ -1191,32 +777,6 @@ exports.ORDERS_MEASURES_MAP = {
1191
777
  tooltip: 'The share of new customer orders that resulted in a refund.',
1192
778
  formulaDisplay: 'NC Refund Count ÷ NC Order Count × 100',
1193
779
  formula: 'nc_refund_count / nc_order_count * 100',
1194
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_REFUND_PERCENT, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_REFUND_PERCENT, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_REFUND_COUNT],
1195
- aliases: [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_REFUND_RATE],
1196
- },
1197
- [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_REFUND_RATE]: {
1198
- priority: 7,
1199
- title: 'New Customer Refund Rate',
1200
- description: 'Percentage of new customer orders refunded.',
1201
- sumPrefix: '',
1202
- sumSuffix: '%',
1203
- avgPrefix: '',
1204
- avgSuffix: '%',
1205
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
1206
- measure: measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_REFUND_RATE,
1207
- category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
1208
- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_ADJUSTMENTS,
1209
- valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
1210
- decimalPlaces: 2,
1211
- useCompactNotation: false,
1212
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
1213
- shortTitle: 'NC Refund %',
1214
- tooltip: 'The share of new customer orders that resulted in a refund.',
1215
- formulaDisplay: 'NC Refund Count ÷ NC Order Count × 100',
1216
- formula: 'nc_refund_count / nc_order_count * 100',
1217
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_REFUND_PERCENT, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_REFUND_RATE, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_REFUND_COUNT],
1218
- deprecated: true,
1219
- hideFromUI: true,
1220
780
  },
1221
781
  [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_REFUND_PER_ORDER]: {
1222
782
  priority: 8,
@@ -1238,7 +798,6 @@ exports.ORDERS_MEASURES_MAP = {
1238
798
  tooltip: 'Average refund dollar amount per new customer order placed.',
1239
799
  formulaDisplay: 'NC Refunds ÷ NC Order Count',
1240
800
  formula: 'nc_refunds / nc_order_count',
1241
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_REFUND_PER_ORDER, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_REFUND_PER_ORDER, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_REFUNDS],
1242
801
  },
1243
802
  [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_REFUNDS]: {
1244
803
  priority: 9,
@@ -1258,7 +817,6 @@ exports.ORDERS_MEASURES_MAP = {
1258
817
  applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
1259
818
  shortTitle: 'RC Refunds',
1260
819
  tooltip: 'The total dollar amount refunded to returning customers. High values may indicate quality issues affecting repeat buyers.',
1261
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_REFUND_AMOUNT, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_REFUNDS, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_REFUND_COUNT],
1262
820
  },
1263
821
  [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_REFUND_COUNT]: {
1264
822
  priority: 10,
@@ -1278,7 +836,6 @@ exports.ORDERS_MEASURES_MAP = {
1278
836
  applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
1279
837
  shortTitle: 'RC Refund Ct',
1280
838
  tooltip: 'The number of returning customer orders that had a refund issued.',
1281
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_REFUND_COUNT, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_REFUND_COUNT, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_REFUNDS],
1282
839
  },
1283
840
  [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_REFUND_PERCENT]: {
1284
841
  priority: 11,
@@ -1300,32 +857,6 @@ exports.ORDERS_MEASURES_MAP = {
1300
857
  tooltip: 'The share of returning customer orders that resulted in a refund.',
1301
858
  formulaDisplay: 'RC Refund Count ÷ RC Order Count × 100',
1302
859
  formula: 'rc_refund_count / rc_order_count * 100',
1303
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_REFUND_PERCENT, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_REFUND_PERCENT, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_REFUND_COUNT],
1304
- aliases: [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_REFUND_RATE],
1305
- },
1306
- [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_REFUND_RATE]: {
1307
- priority: 11,
1308
- title: 'Returning Customer Refund Rate',
1309
- description: 'Percentage of returning customer orders refunded.',
1310
- sumPrefix: '',
1311
- sumSuffix: '%',
1312
- avgPrefix: '',
1313
- avgSuffix: '%',
1314
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
1315
- measure: measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_REFUND_RATE,
1316
- category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
1317
- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_ADJUSTMENTS,
1318
- valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
1319
- decimalPlaces: 2,
1320
- useCompactNotation: false,
1321
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
1322
- shortTitle: 'RC Refund %',
1323
- tooltip: 'The share of returning customer orders that resulted in a refund.',
1324
- formulaDisplay: 'RC Refund Count ÷ RC Order Count × 100',
1325
- formula: 'rc_refund_count / rc_order_count * 100',
1326
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_REFUND_PERCENT, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_REFUND_RATE, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_REFUND_COUNT],
1327
- deprecated: true,
1328
- hideFromUI: true,
1329
860
  },
1330
861
  [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_REFUND_PER_ORDER]: {
1331
862
  priority: 12,
@@ -1347,7 +878,6 @@ exports.ORDERS_MEASURES_MAP = {
1347
878
  tooltip: 'Average refund dollar amount per returning customer order placed.',
1348
879
  formulaDisplay: 'RC Refunds ÷ RC Order Count',
1349
880
  formula: 'rc_refunds / rc_order_count',
1350
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_REFUND_PER_ORDER, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_REFUND_PER_ORDER, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_REFUNDS],
1351
881
  },
1352
882
  [measures_js_1.MEASURE.ORDERS_DISCOUNT_AMOUNT]: {
1353
883
  priority: 11,
@@ -1366,29 +896,6 @@ exports.ORDERS_MEASURES_MAP = {
1366
896
  useCompactNotation: true,
1367
897
  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
1368
898
  tooltip: 'The total dollar value of discounts applied across all orders. High discount totals reduce gross margin.',
1369
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_DISCOUNT_PERCENT, measures_js_1.MEASURE.ORDERS_REFUND_AMOUNT, measures_js_1.MEASURE.ORDERS_GROSS_REVENUE, measures_js_1.MEASURE.ORDERS_NET_REVENUE],
1370
- aliases: [measures_js_1.MEASURE.ORDERS_DISCOUNTS],
1371
- },
1372
- [measures_js_1.MEASURE.ORDERS_DISCOUNTS]: {
1373
- priority: 11,
1374
- title: 'Discount Amount',
1375
- description: 'Total discount amount.',
1376
- sumPrefix: '$',
1377
- sumSuffix: '',
1378
- avgPrefix: '$',
1379
- avgSuffix: '',
1380
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
1381
- measure: measures_js_1.MEASURE.ORDERS_DISCOUNTS,
1382
- category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
1383
- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_ADJUSTMENTS,
1384
- valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
1385
- decimalPlaces: 2,
1386
- useCompactNotation: true,
1387
- applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
1388
- tooltip: 'The total dollar value of discounts applied across all orders. High discount totals reduce gross margin.',
1389
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_DISCOUNT_RATE, measures_js_1.MEASURE.ORDERS_REFUNDS, measures_js_1.MEASURE.ORDERS_GROSS_REVENUE, measures_js_1.MEASURE.ORDERS_NET_REVENUE],
1390
- deprecated: true,
1391
- hideFromUI: true,
1392
899
  },
1393
900
  [measures_js_1.MEASURE.ORDERS_DISCOUNT_PERCENT]: {
1394
901
  priority: 13,
@@ -1409,31 +916,6 @@ exports.ORDERS_MEASURES_MAP = {
1409
916
  tooltip: 'Discounts as a share of gross revenue. A high discount rate erodes margin and may indicate over-reliance on promotions.',
1410
917
  formulaDisplay: 'Discounts ÷ Gross Revenue × 100',
1411
918
  formula: 'discounts / gross_revenue * 100',
1412
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_DISCOUNT_AMOUNT, measures_js_1.MEASURE.ORDERS_REFUND_PERCENT, measures_js_1.MEASURE.ORDERS_GROSS_REVENUE],
1413
- aliases: [measures_js_1.MEASURE.ORDERS_DISCOUNT_RATE],
1414
- },
1415
- [measures_js_1.MEASURE.ORDERS_DISCOUNT_RATE]: {
1416
- priority: 13,
1417
- title: 'Discount Rate',
1418
- description: 'Discounts as percentage of gross revenue.',
1419
- sumPrefix: '',
1420
- sumSuffix: '%',
1421
- avgPrefix: '',
1422
- avgSuffix: '%',
1423
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
1424
- measure: measures_js_1.MEASURE.ORDERS_DISCOUNT_RATE,
1425
- category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
1426
- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_ADJUSTMENTS,
1427
- valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
1428
- decimalPlaces: 2,
1429
- useCompactNotation: false,
1430
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
1431
- tooltip: 'Discounts as a share of gross revenue. A high discount rate erodes margin and may indicate over-reliance on promotions.',
1432
- formulaDisplay: 'Discounts ÷ Gross Revenue × 100',
1433
- formula: 'discounts / gross_revenue * 100',
1434
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_DISCOUNTS, measures_js_1.MEASURE.ORDERS_REFUND_RATE, measures_js_1.MEASURE.ORDERS_GROSS_REVENUE],
1435
- deprecated: true,
1436
- hideFromUI: true,
1437
919
  },
1438
920
  [measures_js_1.MEASURE.ORDERS_DISCOUNT_PER_ORDER]: {
1439
921
  priority: 14,
@@ -1455,7 +937,6 @@ exports.ORDERS_MEASURES_MAP = {
1455
937
  tooltip: 'Average discount dollar value applied per order. Useful for understanding how much revenue is being given away per transaction.',
1456
938
  formulaDisplay: 'Total Discounts ÷ Order Count',
1457
939
  formula: 'total_discounts / order_count',
1458
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_DISCOUNTS, measures_js_1.MEASURE.ORDERS_REFUND_PER_ORDER, measures_js_1.MEASURE.ORDERS_GROSS_AOV],
1459
940
  },
1460
941
  [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_DISCOUNTS]: {
1461
942
  priority: 15,
@@ -1475,7 +956,6 @@ exports.ORDERS_MEASURES_MAP = {
1475
956
  useCompactNotation: true,
1476
957
  applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
1477
958
  tooltip: 'Total dollar value of discounts applied to new customer orders.',
1478
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_DISCOUNT_AMOUNT, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_DISCOUNT_RATE, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_DISCOUNT_PER_ORDER],
1479
959
  },
1480
960
  [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_DISCOUNT_PERCENT]: {
1481
961
  priority: 16,
@@ -1497,31 +977,6 @@ exports.ORDERS_MEASURES_MAP = {
1497
977
  tooltip: 'New customer discounts as a percentage of new customer gross revenue.',
1498
978
  formulaDisplay: 'NC Discounts ÷ NC Gross Revenue × 100',
1499
979
  formula: 'nc_discounts / nc_gross_revenue * 100',
1500
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_DISCOUNTS, measures_js_1.MEASURE.ORDERS_DISCOUNT_PERCENT, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_DISCOUNT_PERCENT],
1501
- aliases: [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_DISCOUNT_RATE],
1502
- },
1503
- [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_DISCOUNT_RATE]: {
1504
- priority: 16,
1505
- title: 'NC Discount Rate',
1506
- description: 'Discounts as percentage of new customer gross revenue.',
1507
- sumPrefix: '',
1508
- sumSuffix: '%',
1509
- avgPrefix: '',
1510
- avgSuffix: '%',
1511
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
1512
- measure: measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_DISCOUNT_RATE,
1513
- category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
1514
- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_ADJUSTMENTS,
1515
- valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
1516
- decimalPlaces: 2,
1517
- useCompactNotation: false,
1518
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
1519
- tooltip: 'New customer discounts as a percentage of new customer gross revenue.',
1520
- formulaDisplay: 'NC Discounts ÷ NC Gross Revenue × 100',
1521
- formula: 'nc_discounts / nc_gross_revenue * 100',
1522
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_DISCOUNTS, measures_js_1.MEASURE.ORDERS_DISCOUNT_RATE, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_DISCOUNT_RATE],
1523
- deprecated: true,
1524
- hideFromUI: true,
1525
980
  },
1526
981
  [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_DISCOUNT_PER_ORDER]: {
1527
982
  priority: 17,
@@ -1543,7 +998,6 @@ exports.ORDERS_MEASURES_MAP = {
1543
998
  tooltip: 'Average discount dollar value applied per new customer order.',
1544
999
  formulaDisplay: 'NC Discounts ÷ NC Order Count',
1545
1000
  formula: 'nc_discounts / nc_order_count',
1546
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_DISCOUNTS, measures_js_1.MEASURE.ORDERS_DISCOUNT_PER_ORDER, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_DISCOUNT_PER_ORDER],
1547
1001
  },
1548
1002
  [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_DISCOUNTS]: {
1549
1003
  priority: 18,
@@ -1563,7 +1017,6 @@ exports.ORDERS_MEASURES_MAP = {
1563
1017
  useCompactNotation: true,
1564
1018
  applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
1565
1019
  tooltip: 'Total dollar value of discounts applied to returning customer orders.',
1566
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_DISCOUNT_AMOUNT, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_DISCOUNT_RATE, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_DISCOUNT_PER_ORDER],
1567
1020
  },
1568
1021
  [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_DISCOUNT_PERCENT]: {
1569
1022
  priority: 19,
@@ -1585,31 +1038,6 @@ exports.ORDERS_MEASURES_MAP = {
1585
1038
  tooltip: 'Returning customer discounts as a percentage of returning customer gross revenue.',
1586
1039
  formulaDisplay: 'RC Discounts ÷ RC Gross Revenue × 100',
1587
1040
  formula: 'rc_discounts / rc_gross_revenue * 100',
1588
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_DISCOUNTS, measures_js_1.MEASURE.ORDERS_DISCOUNT_PERCENT, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_DISCOUNT_PERCENT],
1589
- aliases: [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_DISCOUNT_RATE],
1590
- },
1591
- [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_DISCOUNT_RATE]: {
1592
- priority: 19,
1593
- title: 'RC Discount Rate',
1594
- description: 'Discounts as percentage of returning customer gross revenue.',
1595
- sumPrefix: '',
1596
- sumSuffix: '%',
1597
- avgPrefix: '',
1598
- avgSuffix: '%',
1599
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
1600
- measure: measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_DISCOUNT_RATE,
1601
- category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
1602
- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_ADJUSTMENTS,
1603
- valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
1604
- decimalPlaces: 2,
1605
- useCompactNotation: false,
1606
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
1607
- tooltip: 'Returning customer discounts as a percentage of returning customer gross revenue.',
1608
- formulaDisplay: 'RC Discounts ÷ RC Gross Revenue × 100',
1609
- formula: 'rc_discounts / rc_gross_revenue * 100',
1610
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_DISCOUNTS, measures_js_1.MEASURE.ORDERS_DISCOUNT_RATE, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_DISCOUNT_RATE],
1611
- deprecated: true,
1612
- hideFromUI: true,
1613
1041
  },
1614
1042
  [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_DISCOUNT_PER_ORDER]: {
1615
1043
  priority: 20,
@@ -1631,7 +1059,6 @@ exports.ORDERS_MEASURES_MAP = {
1631
1059
  tooltip: 'Average discount dollar value applied per returning customer order.',
1632
1060
  formulaDisplay: 'RC Discounts ÷ RC Order Count',
1633
1061
  formula: 'rc_discounts / rc_order_count',
1634
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_DISCOUNTS, measures_js_1.MEASURE.ORDERS_DISCOUNT_PER_ORDER, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_DISCOUNT_PER_ORDER],
1635
1062
  },
1636
1063
  [measures_js_1.MEASURE.ORDERS_SHIPPING]: {
1637
1064
  priority: 31,
@@ -1651,7 +1078,6 @@ exports.ORDERS_MEASURES_MAP = {
1651
1078
  useCompactNotation: true,
1652
1079
  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
1653
1080
  tooltip: 'Total shipping fees collected from customers across all orders. Shipping revenue offsets fulfillment costs.',
1654
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_SHIPPING_RATE, measures_js_1.MEASURE.ORDERS_SHIPPING_PER_ORDER, measures_js_1.MEASURE.ORDERS_TOTAL_REVENUE],
1655
1081
  },
1656
1082
  [measures_js_1.MEASURE.ORDERS_SHIPPING_PERCENT]: {
1657
1083
  priority: 32,
@@ -1672,31 +1098,6 @@ exports.ORDERS_MEASURES_MAP = {
1672
1098
  tooltip: 'Shipping revenue as a share of total revenue. A declining rate may indicate free shipping promotions affecting margins.',
1673
1099
  formulaDisplay: 'Shipping ÷ Total Revenue × 100',
1674
1100
  formula: 'shipping / total_revenue * 100',
1675
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_SHIPPING, measures_js_1.MEASURE.ORDERS_TAX_PERCENT, measures_js_1.MEASURE.ORDERS_TOTAL_REVENUE],
1676
- aliases: [measures_js_1.MEASURE.ORDERS_SHIPPING_RATE],
1677
- },
1678
- [measures_js_1.MEASURE.ORDERS_SHIPPING_RATE]: {
1679
- priority: 32,
1680
- title: 'Shipping Rate',
1681
- description: 'Shipping as percentage of total revenue.',
1682
- sumPrefix: '',
1683
- sumSuffix: '%',
1684
- avgPrefix: '',
1685
- avgSuffix: '%',
1686
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
1687
- measure: measures_js_1.MEASURE.ORDERS_SHIPPING_RATE,
1688
- category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
1689
- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_ADJUSTMENTS,
1690
- valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
1691
- decimalPlaces: 2,
1692
- useCompactNotation: false,
1693
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
1694
- tooltip: 'Shipping revenue as a share of total revenue. A declining rate may indicate free shipping promotions affecting margins.',
1695
- formulaDisplay: 'Shipping ÷ Total Revenue × 100',
1696
- formula: 'shipping / total_revenue * 100',
1697
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_SHIPPING, measures_js_1.MEASURE.ORDERS_TAX_RATE, measures_js_1.MEASURE.ORDERS_TOTAL_REVENUE],
1698
- deprecated: true,
1699
- hideFromUI: true,
1700
1101
  },
1701
1102
  [measures_js_1.MEASURE.ORDERS_SHIPPING_PER_ORDER]: {
1702
1103
  priority: 33,
@@ -1718,7 +1119,6 @@ exports.ORDERS_MEASURES_MAP = {
1718
1119
  tooltip: 'Average shipping fee collected per order.',
1719
1120
  formulaDisplay: 'Total Shipping ÷ Order Count',
1720
1121
  formula: 'total_shipping / order_count',
1721
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_SHIPPING, measures_js_1.MEASURE.ORDERS_TAX_PER_ORDER, measures_js_1.MEASURE.ORDERS_TOTAL_AOV],
1722
1122
  },
1723
1123
  [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_SHIPPING]: {
1724
1124
  priority: 34,
@@ -1738,7 +1138,6 @@ exports.ORDERS_MEASURES_MAP = {
1738
1138
  useCompactNotation: true,
1739
1139
  applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
1740
1140
  tooltip: 'Total shipping fees collected from new customer orders.',
1741
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_SHIPPING, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_SHIPPING_RATE, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_SHIPPING_PER_ORDER],
1742
1141
  },
1743
1142
  [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_SHIPPING_PERCENT]: {
1744
1143
  priority: 35,
@@ -1760,31 +1159,6 @@ exports.ORDERS_MEASURES_MAP = {
1760
1159
  tooltip: 'New customer shipping revenue as a percentage of new customer total revenue.',
1761
1160
  formulaDisplay: 'NC Shipping ÷ NC Total Revenue × 100',
1762
1161
  formula: 'nc_shipping / nc_total_revenue * 100',
1763
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_SHIPPING, measures_js_1.MEASURE.ORDERS_SHIPPING_PERCENT, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_SHIPPING_PERCENT],
1764
- aliases: [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_SHIPPING_RATE],
1765
- },
1766
- [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_SHIPPING_RATE]: {
1767
- priority: 35,
1768
- title: 'NC Shipping Rate',
1769
- description: 'Shipping as percentage of new customer total revenue.',
1770
- sumPrefix: '',
1771
- sumSuffix: '%',
1772
- avgPrefix: '',
1773
- avgSuffix: '%',
1774
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
1775
- measure: measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_SHIPPING_RATE,
1776
- category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
1777
- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_ADJUSTMENTS,
1778
- valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
1779
- decimalPlaces: 2,
1780
- useCompactNotation: false,
1781
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
1782
- tooltip: 'New customer shipping revenue as a percentage of new customer total revenue.',
1783
- formulaDisplay: 'NC Shipping ÷ NC Total Revenue × 100',
1784
- formula: 'nc_shipping / nc_total_revenue * 100',
1785
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_SHIPPING, measures_js_1.MEASURE.ORDERS_SHIPPING_RATE, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_SHIPPING_RATE],
1786
- deprecated: true,
1787
- hideFromUI: true,
1788
1162
  },
1789
1163
  [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_SHIPPING_PER_ORDER]: {
1790
1164
  priority: 36,
@@ -1806,7 +1180,6 @@ exports.ORDERS_MEASURES_MAP = {
1806
1180
  tooltip: 'Average shipping fee collected per new customer order.',
1807
1181
  formulaDisplay: 'NC Shipping ÷ NC Order Count',
1808
1182
  formula: 'nc_shipping / nc_order_count',
1809
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_SHIPPING, measures_js_1.MEASURE.ORDERS_SHIPPING_PER_ORDER, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_SHIPPING_PER_ORDER],
1810
1183
  },
1811
1184
  [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_SHIPPING]: {
1812
1185
  priority: 37,
@@ -1826,7 +1199,6 @@ exports.ORDERS_MEASURES_MAP = {
1826
1199
  useCompactNotation: true,
1827
1200
  applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
1828
1201
  tooltip: 'Total shipping fees collected from returning customer orders.',
1829
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_SHIPPING, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_SHIPPING_RATE, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_SHIPPING_PER_ORDER],
1830
1202
  },
1831
1203
  [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_SHIPPING_PERCENT]: {
1832
1204
  priority: 38,
@@ -1848,31 +1220,6 @@ exports.ORDERS_MEASURES_MAP = {
1848
1220
  tooltip: 'Returning customer shipping revenue as a percentage of returning customer total revenue.',
1849
1221
  formulaDisplay: 'RC Shipping ÷ RC Total Revenue × 100',
1850
1222
  formula: 'rc_shipping / rc_total_revenue * 100',
1851
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_SHIPPING, measures_js_1.MEASURE.ORDERS_SHIPPING_PERCENT, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_SHIPPING_PERCENT],
1852
- aliases: [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_SHIPPING_RATE],
1853
- },
1854
- [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_SHIPPING_RATE]: {
1855
- priority: 38,
1856
- title: 'RC Shipping Rate',
1857
- description: 'Shipping as percentage of returning customer total revenue.',
1858
- sumPrefix: '',
1859
- sumSuffix: '%',
1860
- avgPrefix: '',
1861
- avgSuffix: '%',
1862
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
1863
- measure: measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_SHIPPING_RATE,
1864
- category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
1865
- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_ADJUSTMENTS,
1866
- valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
1867
- decimalPlaces: 2,
1868
- useCompactNotation: false,
1869
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
1870
- tooltip: 'Returning customer shipping revenue as a percentage of returning customer total revenue.',
1871
- formulaDisplay: 'RC Shipping ÷ RC Total Revenue × 100',
1872
- formula: 'rc_shipping / rc_total_revenue * 100',
1873
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_SHIPPING, measures_js_1.MEASURE.ORDERS_SHIPPING_RATE, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_SHIPPING_RATE],
1874
- deprecated: true,
1875
- hideFromUI: true,
1876
1223
  },
1877
1224
  [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_SHIPPING_PER_ORDER]: {
1878
1225
  priority: 39,
@@ -1894,7 +1241,6 @@ exports.ORDERS_MEASURES_MAP = {
1894
1241
  tooltip: 'Average shipping fee collected per returning customer order.',
1895
1242
  formulaDisplay: 'RC Shipping ÷ RC Order Count',
1896
1243
  formula: 'rc_shipping / rc_order_count',
1897
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_SHIPPING, measures_js_1.MEASURE.ORDERS_SHIPPING_PER_ORDER, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_SHIPPING_PER_ORDER],
1898
1244
  },
1899
1245
  [measures_js_1.MEASURE.ORDERS_TAX]: {
1900
1246
  priority: 41,
@@ -1914,7 +1260,6 @@ exports.ORDERS_MEASURES_MAP = {
1914
1260
  useCompactNotation: true,
1915
1261
  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
1916
1262
  tooltip: 'Total sales tax collected from customers across all orders. Tax is typically passed through and not retained as revenue.',
1917
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_TAX_RATE, measures_js_1.MEASURE.ORDERS_TAX_PER_ORDER, measures_js_1.MEASURE.ORDERS_TOTAL_REVENUE],
1918
1263
  },
1919
1264
  [measures_js_1.MEASURE.ORDERS_TAX_PERCENT]: {
1920
1265
  priority: 42,
@@ -1935,31 +1280,6 @@ exports.ORDERS_MEASURES_MAP = {
1935
1280
  tooltip: 'Tax collected as a share of total revenue. Useful for estimating effective tax burden across markets.',
1936
1281
  formulaDisplay: 'Tax ÷ Total Revenue × 100',
1937
1282
  formula: 'tax / total_revenue * 100',
1938
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_TAX, measures_js_1.MEASURE.ORDERS_SHIPPING_PERCENT, measures_js_1.MEASURE.ORDERS_TOTAL_REVENUE],
1939
- aliases: [measures_js_1.MEASURE.ORDERS_TAX_RATE],
1940
- },
1941
- [measures_js_1.MEASURE.ORDERS_TAX_RATE]: {
1942
- priority: 42,
1943
- title: 'Tax Rate',
1944
- description: 'Tax as percentage of total revenue.',
1945
- sumPrefix: '',
1946
- sumSuffix: '%',
1947
- avgPrefix: '',
1948
- avgSuffix: '%',
1949
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
1950
- measure: measures_js_1.MEASURE.ORDERS_TAX_RATE,
1951
- category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
1952
- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_ADJUSTMENTS,
1953
- valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
1954
- decimalPlaces: 2,
1955
- useCompactNotation: false,
1956
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
1957
- tooltip: 'Tax collected as a share of total revenue. Useful for estimating effective tax burden across markets.',
1958
- formulaDisplay: 'Tax ÷ Total Revenue × 100',
1959
- formula: 'tax / total_revenue * 100',
1960
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_TAX, measures_js_1.MEASURE.ORDERS_SHIPPING_RATE, measures_js_1.MEASURE.ORDERS_TOTAL_REVENUE],
1961
- deprecated: true,
1962
- hideFromUI: true,
1963
1283
  },
1964
1284
  [measures_js_1.MEASURE.ORDERS_TAX_PER_ORDER]: {
1965
1285
  priority: 43,
@@ -1980,7 +1300,6 @@ exports.ORDERS_MEASURES_MAP = {
1980
1300
  tooltip: 'Average tax amount collected per order.',
1981
1301
  formulaDisplay: 'Total Tax ÷ Order Count',
1982
1302
  formula: 'total_tax / order_count',
1983
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_TAX, measures_js_1.MEASURE.ORDERS_SHIPPING_PER_ORDER, measures_js_1.MEASURE.ORDERS_TOTAL_AOV],
1984
1303
  },
1985
1304
  [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_TAX]: {
1986
1305
  priority: 44,
@@ -2000,7 +1319,6 @@ exports.ORDERS_MEASURES_MAP = {
2000
1319
  useCompactNotation: true,
2001
1320
  applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
2002
1321
  tooltip: 'Total tax collected from new customer orders.',
2003
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_TAX, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_TAX_RATE, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_TAX_PER_ORDER],
2004
1322
  },
2005
1323
  [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_TAX_PERCENT]: {
2006
1324
  priority: 45,
@@ -2022,31 +1340,6 @@ exports.ORDERS_MEASURES_MAP = {
2022
1340
  tooltip: 'New customer tax as a percentage of new customer total revenue.',
2023
1341
  formulaDisplay: 'NC Tax ÷ NC Total Revenue × 100',
2024
1342
  formula: 'nc_tax / nc_total_revenue * 100',
2025
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_TAX, measures_js_1.MEASURE.ORDERS_TAX_PERCENT, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_TAX_PERCENT],
2026
- aliases: [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_TAX_RATE],
2027
- },
2028
- [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_TAX_RATE]: {
2029
- priority: 45,
2030
- title: 'NC Tax Rate',
2031
- description: 'Tax as percentage of new customer total revenue.',
2032
- sumPrefix: '',
2033
- sumSuffix: '%',
2034
- avgPrefix: '',
2035
- avgSuffix: '%',
2036
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
2037
- measure: measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_TAX_RATE,
2038
- category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
2039
- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_ADJUSTMENTS,
2040
- valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
2041
- decimalPlaces: 2,
2042
- useCompactNotation: false,
2043
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
2044
- tooltip: 'New customer tax as a percentage of new customer total revenue.',
2045
- formulaDisplay: 'NC Tax ÷ NC Total Revenue × 100',
2046
- formula: 'nc_tax / nc_total_revenue * 100',
2047
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_TAX, measures_js_1.MEASURE.ORDERS_TAX_RATE, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_TAX_RATE],
2048
- deprecated: true,
2049
- hideFromUI: true,
2050
1343
  },
2051
1344
  [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_TAX_PER_ORDER]: {
2052
1345
  priority: 46,
@@ -2068,7 +1361,6 @@ exports.ORDERS_MEASURES_MAP = {
2068
1361
  tooltip: 'Average tax amount collected per new customer order.',
2069
1362
  formulaDisplay: 'NC Tax ÷ NC Order Count',
2070
1363
  formula: 'nc_tax / nc_order_count',
2071
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_TAX, measures_js_1.MEASURE.ORDERS_TAX_PER_ORDER, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_TAX_PER_ORDER],
2072
1364
  },
2073
1365
  [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_TAX]: {
2074
1366
  priority: 47,
@@ -2088,7 +1380,6 @@ exports.ORDERS_MEASURES_MAP = {
2088
1380
  useCompactNotation: true,
2089
1381
  applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
2090
1382
  tooltip: 'Total tax collected from returning customer orders.',
2091
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_TAX, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_TAX_RATE, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_TAX_PER_ORDER],
2092
1383
  },
2093
1384
  [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_TAX_PERCENT]: {
2094
1385
  priority: 48,
@@ -2110,31 +1401,6 @@ exports.ORDERS_MEASURES_MAP = {
2110
1401
  tooltip: 'Returning customer tax as a percentage of returning customer total revenue.',
2111
1402
  formulaDisplay: 'RC Tax ÷ RC Total Revenue × 100',
2112
1403
  formula: 'rc_tax / rc_total_revenue * 100',
2113
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_TAX, measures_js_1.MEASURE.ORDERS_TAX_PERCENT, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_TAX_PERCENT],
2114
- aliases: [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_TAX_RATE],
2115
- },
2116
- [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_TAX_RATE]: {
2117
- priority: 48,
2118
- title: 'RC Tax Rate',
2119
- description: 'Tax as percentage of returning customer total revenue.',
2120
- sumPrefix: '',
2121
- sumSuffix: '%',
2122
- avgPrefix: '',
2123
- avgSuffix: '%',
2124
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
2125
- measure: measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_TAX_RATE,
2126
- category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
2127
- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_ADJUSTMENTS,
2128
- valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
2129
- decimalPlaces: 2,
2130
- useCompactNotation: false,
2131
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
2132
- tooltip: 'Returning customer tax as a percentage of returning customer total revenue.',
2133
- formulaDisplay: 'RC Tax ÷ RC Total Revenue × 100',
2134
- formula: 'rc_tax / rc_total_revenue * 100',
2135
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_TAX, measures_js_1.MEASURE.ORDERS_TAX_RATE, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_TAX_RATE],
2136
- deprecated: true,
2137
- hideFromUI: true,
2138
1404
  },
2139
1405
  [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_TAX_PER_ORDER]: {
2140
1406
  priority: 49,
@@ -2156,7 +1422,6 @@ exports.ORDERS_MEASURES_MAP = {
2156
1422
  tooltip: 'Average tax amount collected per returning customer order.',
2157
1423
  formulaDisplay: 'RC Tax ÷ RC Order Count',
2158
1424
  formula: 'rc_tax / rc_order_count',
2159
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_TAX, measures_js_1.MEASURE.ORDERS_TAX_PER_ORDER, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_TAX_PER_ORDER],
2160
1425
  },
2161
1426
  [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_PERCENT]: {
2162
1427
  priority: 31,
@@ -2178,8 +1443,6 @@ exports.ORDERS_MEASURES_MAP = {
2178
1443
  tooltip: 'The percentage of total orders placed by first-time buyers. A high NC rate means the business is acquisition-heavy vs. retention-driven.',
2179
1444
  formulaDisplay: 'NC Orders ÷ Total Orders × 100',
2180
1445
  formula: 'nc_order_count / order_count * 100',
2181
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_PERCENT, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_COUNT, measures_js_1.MEASURE.ORDERS_COUNT],
2182
- aliases: [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_RATE],
2183
1446
  },
2184
1447
  [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_PERCENT]: {
2185
1448
  priority: 32,
@@ -2201,125 +1464,6 @@ exports.ORDERS_MEASURES_MAP = {
2201
1464
  tooltip: 'The percentage of total orders placed by repeat buyers. A high RC rate signals strong customer loyalty and retention.',
2202
1465
  formulaDisplay: 'RC Orders ÷ Total Orders × 100',
2203
1466
  formula: 'rc_order_count / order_count * 100',
2204
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_PERCENT, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_COUNT, measures_js_1.MEASURE.ORDERS_COUNT],
2205
- aliases: [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_RATE],
2206
- },
2207
- [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_RATE]: {
2208
- priority: 31,
2209
- title: 'New Customer Rate',
2210
- description: 'Percentage of orders from new customers.',
2211
- sumPrefix: '',
2212
- sumSuffix: '%',
2213
- avgPrefix: '',
2214
- avgSuffix: '%',
2215
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
2216
- measure: measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_RATE,
2217
- category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
2218
- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_CUSTOMERS,
2219
- valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
2220
- decimalPlaces: 2,
2221
- useCompactNotation: false,
2222
- applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
2223
- shortTitle: 'NC Rate',
2224
- tooltip: 'The percentage of total orders placed by first-time buyers. A high NC rate means the business is acquisition-heavy vs. retention-driven.',
2225
- formulaDisplay: 'NC Orders ÷ Total Orders × 100',
2226
- formula: 'nc_order_count / order_count * 100',
2227
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_RATE, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_COUNT, measures_js_1.MEASURE.ORDERS_COUNT],
2228
- deprecated: true,
2229
- hideFromUI: true,
2230
- },
2231
- [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_RATE]: {
2232
- priority: 32,
2233
- title: 'Returning Customer Rate',
2234
- description: 'Percentage of orders from returning customers.',
2235
- sumPrefix: '',
2236
- sumSuffix: '%',
2237
- avgPrefix: '',
2238
- avgSuffix: '%',
2239
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
2240
- measure: measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_RATE,
2241
- category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
2242
- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_CUSTOMERS,
2243
- valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
2244
- decimalPlaces: 2,
2245
- useCompactNotation: false,
2246
- applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
2247
- shortTitle: 'RC Rate',
2248
- tooltip: 'The percentage of total orders placed by repeat buyers. A high RC rate signals strong customer loyalty and retention.',
2249
- formulaDisplay: 'RC Orders ÷ Total Orders × 100',
2250
- formula: 'rc_order_count / order_count * 100',
2251
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_RATE, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_COUNT, measures_js_1.MEASURE.ORDERS_COUNT],
2252
- deprecated: true,
2253
- hideFromUI: true,
2254
- },
2255
- [measures_js_1.MEASURE.ORDERS_CM1_MARGIN_RATE]: {
2256
- priority: 100,
2257
- title: 'CM1 Rate',
2258
- description: 'DEPRECATED: Use ORDERS_CM1_PERCENT instead. Contribution Margin 1 as percentage of revenue.',
2259
- sumPrefix: '',
2260
- sumSuffix: '%',
2261
- avgPrefix: '',
2262
- avgSuffix: '%',
2263
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
2264
- measure: measures_js_1.MEASURE.ORDERS_CM1_MARGIN_RATE,
2265
- category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
2266
- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
2267
- valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
2268
- decimalPlaces: 2,
2269
- useCompactNotation: false,
2270
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
2271
- tooltip: 'Contribution Margin 1 (gross margin minus variable selling costs) as a percentage of revenue. Measures product-level profitability.',
2272
- formulaDisplay: 'CM1 ÷ Revenue × 100',
2273
- formula: 'cm1 / revenue * 100',
2274
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_CM2_MARGIN_RATE, measures_js_1.MEASURE.ORDERS_CM3_MARGIN_RATE, measures_js_1.MEASURE.ORDERS_CM1_PER_ORDER],
2275
- deprecated: true,
2276
- hideFromUI: true,
2277
- },
2278
- [measures_js_1.MEASURE.ORDERS_CM2_MARGIN_RATE]: {
2279
- priority: 100,
2280
- title: 'CM2 Rate',
2281
- description: 'Contribution Margin 2 as percentage of revenue.',
2282
- sumPrefix: '',
2283
- sumSuffix: '%',
2284
- avgPrefix: '',
2285
- avgSuffix: '%',
2286
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
2287
- measure: measures_js_1.MEASURE.ORDERS_CM2_MARGIN_RATE,
2288
- category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
2289
- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
2290
- valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
2291
- decimalPlaces: 2,
2292
- useCompactNotation: false,
2293
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
2294
- tooltip: 'Contribution Margin 2 (CM1 minus marketing costs) as a percentage of revenue. Reflects post-marketing profitability.',
2295
- formulaDisplay: 'CM2 ÷ Revenue × 100',
2296
- formula: 'cm2 / revenue * 100',
2297
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_CM1_MARGIN_RATE, measures_js_1.MEASURE.ORDERS_CM3_MARGIN_RATE, measures_js_1.MEASURE.ORDERS_CM2_PER_ORDER],
2298
- deprecated: true,
2299
- hideFromUI: true,
2300
- },
2301
- [measures_js_1.MEASURE.ORDERS_CM3_MARGIN_RATE]: {
2302
- priority: 100,
2303
- title: 'CM3 Rate',
2304
- description: 'DEPRECATED: Use ORDERS_CM3_PERCENT instead. Contribution Margin 3 as percentage of revenue.',
2305
- sumPrefix: '',
2306
- sumSuffix: '%',
2307
- avgPrefix: '',
2308
- avgSuffix: '%',
2309
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
2310
- measure: measures_js_1.MEASURE.ORDERS_CM3_MARGIN_RATE,
2311
- category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
2312
- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
2313
- valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
2314
- decimalPlaces: 2,
2315
- useCompactNotation: false,
2316
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
2317
- tooltip: 'Contribution Margin 3 (CM2 minus additional fixed costs) as a percentage of revenue. The final contribution margin layer.',
2318
- formulaDisplay: 'CM3 ÷ Revenue × 100',
2319
- formula: 'cm3 / revenue * 100',
2320
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_CM1_MARGIN_RATE, measures_js_1.MEASURE.ORDERS_CM2_MARGIN_RATE, measures_js_1.MEASURE.ORDERS_CM3_PER_ORDER],
2321
- deprecated: true,
2322
- hideFromUI: true,
2323
1467
  },
2324
1468
  [measures_js_1.MEASURE.ORDERS_CM1_PER_ORDER]: {
2325
1469
  priority: 5,
@@ -2341,8 +1485,6 @@ exports.ORDERS_MEASURES_MAP = {
2341
1485
  tooltip: 'CM1 Per Order is the conservative gross margin per order using Net Revenue minus Effective COGS.',
2342
1486
  formulaDisplay: '(CM1) ÷ (Order Count)',
2343
1487
  formula: '(cm1) / (order_count)',
2344
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_CM1_MARGIN_RATE, measures_js_1.MEASURE.ORDERS_CM2_PER_ORDER, measures_js_1.MEASURE.ORDERS_CM3_PER_ORDER],
2345
- aliases: [measures_js_1.MEASURE.ORDERS_NET_PRODUCT_MARGIN_PER_ORDER, measures_js_1.MEASURE.ORDERS_GROSS_MARGIN_PER_ORDER, measures_js_1.MEASURE.ORDERS_NET_MARGIN_PER_ORDER],
2346
1488
  },
2347
1489
  [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_CM1_PER_ORDER]: {
2348
1490
  priority: 15,
@@ -2364,8 +1506,6 @@ exports.ORDERS_MEASURES_MAP = {
2364
1506
  tooltip: 'NC CM1 Per Order is the conservative gross margin per new customer order.',
2365
1507
  formulaDisplay: '(NC CM1) ÷ (NC Order Count)',
2366
1508
  formula: '(nc_cm1) / (nc_order_count)',
2367
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_CM1_PER_ORDER, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_CM1_PER_ORDER],
2368
- aliases: [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_NET_PRODUCT_MARGIN_PER_ORDER, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_GROSS_MARGIN_PER_ORDER, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_NET_MARGIN_PER_ORDER],
2369
1509
  },
2370
1510
  [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_CM1_PER_ORDER]: {
2371
1511
  priority: 25,
@@ -2387,8 +1527,6 @@ exports.ORDERS_MEASURES_MAP = {
2387
1527
  tooltip: 'RC CM1 Per Order is the conservative gross margin per returning customer order.',
2388
1528
  formulaDisplay: '(RC CM1) ÷ (RC Order Count)',
2389
1529
  formula: '(rc_cm1) / (rc_order_count)',
2390
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_CM1_PER_ORDER, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_CM1_PER_ORDER],
2391
- aliases: [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_NET_PRODUCT_MARGIN_PER_ORDER, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_MARGIN_PER_ORDER, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_NET_MARGIN_PER_ORDER],
2392
1530
  },
2393
1531
  [measures_js_1.MEASURE.ORDERS_CM2_PER_ORDER]: {
2394
1532
  priority: 6,
@@ -2409,7 +1547,6 @@ exports.ORDERS_MEASURES_MAP = {
2409
1547
  tooltip: 'Average Contribution Margin 2 per order, after deducting marketing costs. Helps assess marketing efficiency at the order level.',
2410
1548
  formulaDisplay: 'CM2 ÷ Order Count',
2411
1549
  formula: 'cm2 / order_count',
2412
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_CM2_MARGIN_RATE, measures_js_1.MEASURE.ORDERS_CM1_PER_ORDER, measures_js_1.MEASURE.ORDERS_CM3_PER_ORDER],
2413
1550
  },
2414
1551
  [measures_js_1.MEASURE.ORDERS_CM3_PER_ORDER]: {
2415
1552
  priority: 7,
@@ -2430,7 +1567,6 @@ exports.ORDERS_MEASURES_MAP = {
2430
1567
  tooltip: 'Average Contribution Margin 3 per order, after all layered cost deductions.',
2431
1568
  formulaDisplay: 'CM3 ÷ Order Count',
2432
1569
  formula: 'cm3 / order_count',
2433
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_CM3_MARGIN_RATE, measures_js_1.MEASURE.ORDERS_CM1_PER_ORDER, measures_js_1.MEASURE.ORDERS_CM2_PER_ORDER],
2434
1570
  },
2435
1571
  [measures_js_1.MEASURE.ORDERS_CM4_PER_ORDER]: {
2436
1572
  priority: 8,
@@ -2452,7 +1588,6 @@ exports.ORDERS_MEASURES_MAP = {
2452
1588
  tooltip: 'Average Contribution Margin 4 (operating profit) per order, after deducting all costs including fixed costs.',
2453
1589
  formulaDisplay: 'CM4 ÷ Order Count',
2454
1590
  formula: 'cm4 / order_count',
2455
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_CM4_PERCENT, measures_js_1.MEASURE.ORDERS_CM1_PER_ORDER, measures_js_1.MEASURE.ORDERS_CM2_PER_ORDER, measures_js_1.MEASURE.ORDERS_CM3_PER_ORDER],
2456
1591
  },
2457
1592
  [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_CM2_PER_ORDER]: {
2458
1593
  priority: 16,
@@ -2474,7 +1609,6 @@ exports.ORDERS_MEASURES_MAP = {
2474
1609
  tooltip: 'Average Contribution Margin 2 per new customer order, after deducting marketing costs.',
2475
1610
  formulaDisplay: 'NC CM2 ÷ NC Order Count',
2476
1611
  formula: 'nc_cm2 / nc_order_count',
2477
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_CM2_PER_ORDER, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_CM1_PER_ORDER, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_CM3_PER_ORDER],
2478
1612
  },
2479
1613
  [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_CM3_PER_ORDER]: {
2480
1614
  priority: 17,
@@ -2496,7 +1630,6 @@ exports.ORDERS_MEASURES_MAP = {
2496
1630
  tooltip: 'Average Contribution Margin 3 per new customer order, after all layered cost deductions.',
2497
1631
  formulaDisplay: 'NC CM3 ÷ NC Order Count',
2498
1632
  formula: 'nc_cm3 / nc_order_count',
2499
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_CM3_PER_ORDER, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_CM1_PER_ORDER, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_CM2_PER_ORDER],
2500
1633
  },
2501
1634
  [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_CM4_PER_ORDER]: {
2502
1635
  priority: 18,
@@ -2518,7 +1651,6 @@ exports.ORDERS_MEASURES_MAP = {
2518
1651
  tooltip: 'Average Contribution Margin 4 (operating profit) per new customer order, after deducting all costs including fixed costs.',
2519
1652
  formulaDisplay: 'NC CM4 ÷ NC Order Count',
2520
1653
  formula: 'nc_cm4 / nc_order_count',
2521
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_CM4_PER_ORDER, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_CM1_PER_ORDER, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_CM2_PER_ORDER, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_CM3_PER_ORDER],
2522
1654
  },
2523
1655
  [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_CM2_PER_ORDER]: {
2524
1656
  priority: 26,
@@ -2540,7 +1672,6 @@ exports.ORDERS_MEASURES_MAP = {
2540
1672
  tooltip: 'Average Contribution Margin 2 per returning customer order, after deducting marketing costs.',
2541
1673
  formulaDisplay: 'RC CM2 ÷ RC Order Count',
2542
1674
  formula: 'rc_cm2 / rc_order_count',
2543
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_CM2_PER_ORDER, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_CM1_PER_ORDER, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_CM3_PER_ORDER],
2544
1675
  },
2545
1676
  [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_CM3_PER_ORDER]: {
2546
1677
  priority: 27,
@@ -2562,7 +1693,6 @@ exports.ORDERS_MEASURES_MAP = {
2562
1693
  tooltip: 'Average Contribution Margin 3 per returning customer order, after all layered cost deductions.',
2563
1694
  formulaDisplay: 'RC CM3 ÷ RC Order Count',
2564
1695
  formula: 'rc_cm3 / rc_order_count',
2565
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_CM3_PER_ORDER, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_CM1_PER_ORDER, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_CM2_PER_ORDER],
2566
1696
  },
2567
1697
  [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_CM4_PER_ORDER]: {
2568
1698
  priority: 28,
@@ -2584,7 +1714,6 @@ exports.ORDERS_MEASURES_MAP = {
2584
1714
  tooltip: 'Average Contribution Margin 4 (operating profit) per returning customer order, after deducting all costs including fixed costs.',
2585
1715
  formulaDisplay: 'RC CM4 ÷ RC Order Count',
2586
1716
  formula: 'rc_cm4 / rc_order_count',
2587
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_CM4_PER_ORDER, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_CM1_PER_ORDER, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_CM2_PER_ORDER, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_CM3_PER_ORDER],
2588
1717
  },
2589
1718
  [measures_js_1.MEASURE.ORDERS_AVG_ORDERS_PER_CUSTOMER]: {
2590
1719
  priority: 6,
@@ -2606,7 +1735,6 @@ exports.ORDERS_MEASURES_MAP = {
2606
1735
  tooltip: 'The average number of orders placed per unique customer in the period. Higher values indicate strong repeat purchase behavior.',
2607
1736
  formulaDisplay: 'Order Count ÷ Unique Customers',
2608
1737
  formula: 'order_count / unique_customers',
2609
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_UNIQUE_CUSTOMERS, measures_js_1.MEASURE.ORDERS_COUNT, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMERS, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMERS],
2610
1738
  },
2611
1739
  [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMERS]: {
2612
1740
  priority: 2,
@@ -2625,8 +1753,6 @@ exports.ORDERS_MEASURES_MAP = {
2625
1753
  useCompactNotation: false,
2626
1754
  applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
2627
1755
  tooltip: 'The number of distinct customers making their first-ever purchase in the period. Core acquisition metric.',
2628
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMERS, measures_js_1.MEASURE.ORDERS_UNIQUE_CUSTOMERS],
2629
- aliases: [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_COUNT],
2630
1756
  },
2631
1757
  [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMERS]: {
2632
1758
  priority: 3,
@@ -2646,8 +1772,6 @@ exports.ORDERS_MEASURES_MAP = {
2646
1772
  applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
2647
1773
  shortTitle: 'Ret. Customers',
2648
1774
  tooltip: 'The number of distinct customers who have ordered before and purchased again in the period. Core retention metric.',
2649
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMERS, measures_js_1.MEASURE.ORDERS_UNIQUE_CUSTOMERS],
2650
- aliases: [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_COUNT],
2651
1775
  },
2652
1776
  [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_GROSS_RATE]: {
2653
1777
  priority: 33,
@@ -2669,7 +1793,6 @@ exports.ORDERS_MEASURES_MAP = {
2669
1793
  tooltip: 'New customer gross revenue as a share of total gross revenue. Shows how much of top-line sales comes from first-time buyers.',
2670
1794
  formulaDisplay: 'NC Gross Revenue ÷ Gross Revenue × 100',
2671
1795
  formula: 'nc_gross_revenue / gross_revenue * 100',
2672
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_RATE, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_GROSS_REVENUE, measures_js_1.MEASURE.ORDERS_GROSS_REVENUE],
2673
1796
  },
2674
1797
  [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_RATE]: {
2675
1798
  priority: 34,
@@ -2691,7 +1814,6 @@ exports.ORDERS_MEASURES_MAP = {
2691
1814
  tooltip: 'Returning customer gross revenue as a share of total gross revenue. High values indicate a retention-driven revenue base.',
2692
1815
  formulaDisplay: 'RC Gross Revenue ÷ Gross Revenue × 100',
2693
1816
  formula: 'rc_gross_revenue / gross_revenue * 100',
2694
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_GROSS_RATE, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_REVENUE, measures_js_1.MEASURE.ORDERS_GROSS_REVENUE],
2695
1817
  },
2696
1818
  [measures_js_1.MEASURE.ORDERS_REFUND_AMOUNT_BY_REFUND_DATE]: {
2697
1819
  priority: 5,
@@ -2711,7 +1833,6 @@ exports.ORDERS_MEASURES_MAP = {
2711
1833
  applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
2712
1834
  shortTitle: 'Refund by Date',
2713
1835
  tooltip: 'Refund amounts attributed to the date the refund was issued. Use this to track when refunds actually hit, not when orders were placed.',
2714
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_REFUND_AMOUNT_BY_ORDER_DATE, measures_js_1.MEASURE.ORDERS_REFUNDS, measures_js_1.MEASURE.ORDERS_REFUND_GROSS_RATE],
2715
1836
  },
2716
1837
  [measures_js_1.MEASURE.ORDERS_REFUND_AMOUNT_BY_ORDER_DATE]: {
2717
1838
  priority: 6,
@@ -2731,7 +1852,6 @@ exports.ORDERS_MEASURES_MAP = {
2731
1852
  applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
2732
1853
  shortTitle: 'Refund by Order',
2733
1854
  tooltip: 'Refund amounts attributed to the original order date. Useful for cohort analysis and understanding which order batches had high returns.',
2734
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_REFUND_AMOUNT_BY_REFUND_DATE, measures_js_1.MEASURE.ORDERS_REFUNDS, measures_js_1.MEASURE.ORDERS_REFUND_NET_RATE],
2735
1855
  },
2736
1856
  [measures_js_1.MEASURE.ORDERS_REFUND_GROSS_RATE]: {
2737
1857
  priority: 7,
@@ -2753,7 +1873,6 @@ exports.ORDERS_MEASURES_MAP = {
2753
1873
  tooltip: 'Total refunds as a percentage of gross revenue. Shows what portion of sales value is being returned.',
2754
1874
  formulaDisplay: 'Refunds ÷ Gross Revenue × 100',
2755
1875
  formula: 'refunds / gross_revenue * 100',
2756
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_REFUND_NET_RATE, measures_js_1.MEASURE.ORDERS_REFUNDS, measures_js_1.MEASURE.ORDERS_GROSS_REVENUE],
2757
1876
  },
2758
1877
  [measures_js_1.MEASURE.ORDERS_REFUND_NET_RATE]: {
2759
1878
  priority: 8,
@@ -2775,7 +1894,6 @@ exports.ORDERS_MEASURES_MAP = {
2775
1894
  tooltip: 'Total refunds as a percentage of net revenue. A higher rate here vs. gross rate means discounts compound the refund impact.',
2776
1895
  formulaDisplay: 'Refunds ÷ Net Revenue × 100',
2777
1896
  formula: 'refunds / net_revenue * 100',
2778
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_REFUND_GROSS_RATE, measures_js_1.MEASURE.ORDERS_REFUNDS, measures_js_1.MEASURE.ORDERS_NET_REVENUE],
2779
1897
  },
2780
1898
  [measures_js_1.MEASURE.ORDERS_DISCOUNT_COUNT]: {
2781
1899
  priority: 12,
@@ -2794,7 +1912,6 @@ exports.ORDERS_MEASURES_MAP = {
2794
1912
  useCompactNotation: false,
2795
1913
  applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
2796
1914
  tooltip: 'The number of orders that had at least one discount applied. Compare to total orders to gauge discount usage frequency.',
2797
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_DISCOUNTS, measures_js_1.MEASURE.ORDERS_DISCOUNT_GROSS_RATE, measures_js_1.MEASURE.ORDERS_COUNT],
2798
1915
  },
2799
1916
  [measures_js_1.MEASURE.ORDERS_DISCOUNT_GROSS_RATE]: {
2800
1917
  priority: 15,
@@ -2816,7 +1933,6 @@ exports.ORDERS_MEASURES_MAP = {
2816
1933
  tooltip: 'Total discounts as a share of gross revenue. Tracks how aggressively promotional pricing is eroding top-line sales.',
2817
1934
  formulaDisplay: 'Discounts ÷ Gross Revenue × 100',
2818
1935
  formula: 'discounts / gross_revenue * 100',
2819
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_DISCOUNTS, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_DISCOUNT_GROSS_RATE, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_DISCOUNT_GROSS_RATE],
2820
1936
  },
2821
1937
  [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_DISCOUNT_GROSS_RATE]: {
2822
1938
  priority: 16,
@@ -2838,7 +1954,6 @@ exports.ORDERS_MEASURES_MAP = {
2838
1954
  tooltip: 'New customer discounts as a share of new customer gross revenue. High rates suggest heavy promotion to drive acquisition.',
2839
1955
  formulaDisplay: 'NC Discounts ÷ NC Gross Revenue × 100',
2840
1956
  formula: 'nc_discounts / nc_gross_revenue * 100',
2841
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_DISCOUNT_GROSS_RATE, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_DISCOUNT_GROSS_RATE, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_GROSS_REVENUE],
2842
1957
  },
2843
1958
  [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_DISCOUNT_GROSS_RATE]: {
2844
1959
  priority: 17,
@@ -2860,7 +1975,6 @@ exports.ORDERS_MEASURES_MAP = {
2860
1975
  tooltip: 'Returning customer discounts as a share of returning customer gross revenue. High rates may indicate loyalty discounts cutting into repeat margins.',
2861
1976
  formulaDisplay: 'RC Discounts ÷ RC Gross Revenue × 100',
2862
1977
  formula: 'rc_discounts / rc_gross_revenue * 100',
2863
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_DISCOUNT_GROSS_RATE, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_DISCOUNT_GROSS_RATE, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_REVENUE],
2864
1978
  },
2865
1979
  [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_DISCOUNT_ORDER_RATE]: {
2866
1980
  priority: 18,
@@ -2882,7 +1996,6 @@ exports.ORDERS_MEASURES_MAP = {
2882
1996
  tooltip: 'The share of new customer orders that used a discount code or promotion. High values show how dependent acquisition is on discounting.',
2883
1997
  formulaDisplay: 'NC Discounted Orders ÷ NC Orders × 100',
2884
1998
  formula: 'nc_discounted_order_count / nc_order_count * 100',
2885
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_DISCOUNT_ORDER_RATE, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_DISCOUNT_GROSS_RATE, measures_js_1.MEASURE.ORDERS_DISCOUNT_COUNT],
2886
1999
  },
2887
2000
  [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_DISCOUNT_ORDER_RATE]: {
2888
2001
  priority: 19,
@@ -2904,7 +2017,6 @@ exports.ORDERS_MEASURES_MAP = {
2904
2017
  tooltip: 'The share of returning customer orders that used a discount. Elevated values may signal discount dependency in retention.',
2905
2018
  formulaDisplay: 'RC Discounted Orders ÷ RC Orders × 100',
2906
2019
  formula: 'rc_discounted_order_count / rc_order_count * 100',
2907
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_DISCOUNT_ORDER_RATE, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_DISCOUNT_GROSS_RATE, measures_js_1.MEASURE.ORDERS_DISCOUNT_COUNT],
2908
2020
  },
2909
2021
  [measures_js_1.MEASURE.ORDERS_REFUND_PLUS_DISCOUNT]: {
2910
2022
  priority: 21,
@@ -2926,7 +2038,6 @@ exports.ORDERS_MEASURES_MAP = {
2926
2038
  tooltip: 'The combined dollar value of refunds and discounts. Represents the total revenue leakage from gross sales.',
2927
2039
  formulaDisplay: 'Refunds + Discounts',
2928
2040
  formula: 'refunds + discounts',
2929
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_REFUNDS, measures_js_1.MEASURE.ORDERS_DISCOUNTS, measures_js_1.MEASURE.ORDERS_NET_REVENUE],
2930
2041
  },
2931
2042
  [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_REFUND_PLUS_DISCOUNT]: {
2932
2043
  priority: 22,
@@ -2948,7 +2059,6 @@ exports.ORDERS_MEASURES_MAP = {
2948
2059
  tooltip: 'Combined refunds and discounts for new customer orders. Reflects the total revenue given back from first-time buyer transactions.',
2949
2060
  formulaDisplay: 'NC Refunds + NC Discounts',
2950
2061
  formula: 'nc_refunds + nc_discounts',
2951
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_REFUND_PLUS_DISCOUNT, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_REFUND_PLUS_DISCOUNT, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_NET_REVENUE],
2952
2062
  },
2953
2063
  [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_REFUND_PLUS_DISCOUNT]: {
2954
2064
  priority: 23,
@@ -2970,7 +2080,6 @@ exports.ORDERS_MEASURES_MAP = {
2970
2080
  tooltip: 'Combined refunds and discounts for returning customer orders.',
2971
2081
  formulaDisplay: 'RC Refunds + RC Discounts',
2972
2082
  formula: 'rc_refunds + rc_discounts',
2973
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_REFUND_PLUS_DISCOUNT, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_REFUND_PLUS_DISCOUNT, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_NET_REVENUE],
2974
2083
  },
2975
2084
  [measures_js_1.MEASURE.ORDERS_SUBTOTAL]: {
2976
2085
  priority: 4,
@@ -2989,7 +2098,6 @@ exports.ORDERS_MEASURES_MAP = {
2989
2098
  useCompactNotation: true,
2990
2099
  applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
2991
2100
  tooltip: 'The order subtotal before shipping and taxes are added. Reflects the product value customers commit to at checkout.',
2992
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_GROSS_REVENUE, measures_js_1.MEASURE.ORDERS_NET_PLUS_SHIPPING, measures_js_1.MEASURE.ORDERS_TOTAL_REVENUE],
2993
2101
  },
2994
2102
  [measures_js_1.MEASURE.ORDERS_NET_PLUS_SHIPPING]: {
2995
2103
  priority: 5,
@@ -3011,7 +2119,6 @@ exports.ORDERS_MEASURES_MAP = {
3011
2119
  tooltip: 'Net revenue plus shipping collected. Useful for businesses where shipping is a meaningful revenue contributor.',
3012
2120
  formulaDisplay: 'Net Revenue + Shipping',
3013
2121
  formula: 'net_revenue + shipping',
3014
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_NET_REVENUE, measures_js_1.MEASURE.ORDERS_SHIPPING, measures_js_1.MEASURE.ORDERS_SUBTOTAL],
3015
2122
  },
3016
2123
  [measures_js_1.MEASURE.ORDERS_CANCELLED_COUNT]: {
3017
2124
  priority: 51,
@@ -3031,7 +2138,6 @@ exports.ORDERS_MEASURES_MAP = {
3031
2138
  applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
3032
2139
  shortTitle: 'Cancellations',
3033
2140
  tooltip: 'The number of orders that were cancelled before fulfillment. High counts may indicate checkout friction or inventory issues.',
3034
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_CANCELLED_AMOUNT, measures_js_1.MEASURE.ORDERS_COUNT, measures_js_1.MEASURE.ORDERS_REFUND_COUNT],
3035
2141
  },
3036
2142
  [measures_js_1.MEASURE.ORDERS_CANCELLED_AMOUNT]: {
3037
2143
  priority: 52,
@@ -3051,7 +2157,6 @@ exports.ORDERS_MEASURES_MAP = {
3051
2157
  applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
3052
2158
  shortTitle: 'Cancelled $',
3053
2159
  tooltip: 'The total dollar value of cancelled orders. Represents potential revenue that was lost before fulfillment.',
3054
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_CANCELLED_COUNT, measures_js_1.MEASURE.ORDERS_REFUNDS, measures_js_1.MEASURE.ORDERS_TOTAL_REVENUE],
3055
2160
  },
3056
2161
  [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_CANCELLED_COUNT]: {
3057
2162
  priority: 53,
@@ -3071,7 +2176,6 @@ exports.ORDERS_MEASURES_MAP = {
3071
2176
  applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
3072
2177
  shortTitle: 'NC Cancellations',
3073
2178
  tooltip: 'The number of new customer orders that were cancelled before fulfillment.',
3074
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_CANCELLED_AMOUNT, measures_js_1.MEASURE.ORDERS_CANCELLED_COUNT, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_COUNT],
3075
2179
  },
3076
2180
  [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_CANCELLED_AMOUNT]: {
3077
2181
  priority: 54,
@@ -3091,7 +2195,6 @@ exports.ORDERS_MEASURES_MAP = {
3091
2195
  applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
3092
2196
  shortTitle: 'NC Cancelled $',
3093
2197
  tooltip: 'The total dollar value of cancelled new customer orders.',
3094
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_CANCELLED_COUNT, measures_js_1.MEASURE.ORDERS_CANCELLED_AMOUNT, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_TOTAL_REVENUE],
3095
2198
  },
3096
2199
  [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_CANCELLED_COUNT]: {
3097
2200
  priority: 55,
@@ -3111,7 +2214,6 @@ exports.ORDERS_MEASURES_MAP = {
3111
2214
  applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
3112
2215
  shortTitle: 'RC Cancellations',
3113
2216
  tooltip: 'The number of returning customer orders that were cancelled before fulfillment.',
3114
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_CANCELLED_AMOUNT, measures_js_1.MEASURE.ORDERS_CANCELLED_COUNT, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_COUNT],
3115
2217
  },
3116
2218
  [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_CANCELLED_AMOUNT]: {
3117
2219
  priority: 56,
@@ -3131,7 +2233,6 @@ exports.ORDERS_MEASURES_MAP = {
3131
2233
  applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
3132
2234
  shortTitle: 'RC Cancelled $',
3133
2235
  tooltip: 'The total dollar value of cancelled returning customer orders.',
3134
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_CANCELLED_COUNT, measures_js_1.MEASURE.ORDERS_CANCELLED_AMOUNT, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_TOTAL_REVENUE],
3135
2236
  },
3136
2237
  [measures_js_1.MEASURE.ORDERS_GROSS_PROFIT]: {
3137
2238
  priority: 1,
@@ -3153,8 +2254,6 @@ exports.ORDERS_MEASURES_MAP = {
3153
2254
  tooltip: 'Revenue minus cost of goods sold. Shows product-level profitability before operating expenses.',
3154
2255
  formulaDisplay: 'Revenue - COGS',
3155
2256
  formula: 'revenue - cogs',
3156
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_GROSS_PROFIT_GROSS_PERCENT, measures_js_1.MEASURE.ORDERS_GROSS_REVENUE, measures_js_1.MEASURE.ORDERS_COGS],
3157
- aliases: [measures_js_1.MEASURE.ORDERS_GROSS_PRODUCT_MARGIN],
3158
2257
  },
3159
2258
  [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_GROSS_PROFIT]: {
3160
2259
  priority: 2,
@@ -3174,8 +2273,6 @@ exports.ORDERS_MEASURES_MAP = {
3174
2273
  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
3175
2274
  shortTitle: 'NC Gross Profit',
3176
2275
  tooltip: 'Gross profit from new customer orders.',
3177
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_GROSS_PROFIT, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_PROFIT],
3178
- aliases: [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_GROSS_PRODUCT_MARGIN],
3179
2276
  },
3180
2277
  [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_PROFIT]: {
3181
2278
  priority: 3,
@@ -3195,8 +2292,6 @@ exports.ORDERS_MEASURES_MAP = {
3195
2292
  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
3196
2293
  shortTitle: 'RC Gross Profit',
3197
2294
  tooltip: 'Gross profit from returning customer orders.',
3198
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_GROSS_PROFIT, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_GROSS_PROFIT],
3199
- aliases: [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_PRODUCT_MARGIN],
3200
2295
  },
3201
2296
  [measures_js_1.MEASURE.ORDERS_GROSS_PROFIT_GROSS_PERCENT]: {
3202
2297
  priority: 11,
@@ -3218,8 +2313,6 @@ exports.ORDERS_MEASURES_MAP = {
3218
2313
  tooltip: 'Gross profit as a share of gross revenue.',
3219
2314
  formulaDisplay: 'Gross Profit ÷ Gross Revenue × 100',
3220
2315
  formula: 'gross_profit / gross_revenue * 100',
3221
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_GROSS_PROFIT, measures_js_1.MEASURE.ORDERS_GROSS_PROFIT_PER_ORDER],
3222
- aliases: [measures_js_1.MEASURE.ORDERS_GROSS_PRODUCT_MARGIN_GROSS_RATE, measures_js_1.MEASURE.ORDERS_GROSS_PRODUCT_MARGIN_NET_RATE],
3223
2316
  },
3224
2317
  [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_GROSS_PROFIT_GROSS_PERCENT]: {
3225
2318
  priority: 12,
@@ -3239,8 +2332,6 @@ exports.ORDERS_MEASURES_MAP = {
3239
2332
  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
3240
2333
  shortTitle: 'NC GP % (Gross)',
3241
2334
  tooltip: 'New customer gross profit as a share of their gross revenue.',
3242
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_GROSS_PROFIT_GROSS_PERCENT, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_PROFIT_GROSS_PERCENT],
3243
- aliases: [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_GROSS_PRODUCT_MARGIN_GROSS_RATE, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_GROSS_PRODUCT_MARGIN_NET_RATE],
3244
2335
  },
3245
2336
  [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_PROFIT_GROSS_PERCENT]: {
3246
2337
  priority: 13,
@@ -3259,917 +2350,66 @@ exports.ORDERS_MEASURES_MAP = {
3259
2350
  useCompactNotation: false,
3260
2351
  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
3261
2352
  shortTitle: 'RC GP % (Gross)',
3262
- tooltip: 'Returning customer gross profit as a share of their gross revenue.',
3263
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_GROSS_PROFIT_GROSS_PERCENT, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_GROSS_PROFIT_GROSS_PERCENT],
3264
- aliases: [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_PRODUCT_MARGIN_GROSS_RATE, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_PRODUCT_MARGIN_NET_RATE],
3265
- },
3266
- [measures_js_1.MEASURE.ORDERS_GROSS_PROFIT_PER_ORDER]: {
3267
- priority: 21,
3268
- title: 'Gross Profit Per Order',
3269
- description: 'Average gross profit per order.',
3270
- sumPrefix: '$',
3271
- sumSuffix: '',
3272
- avgPrefix: '$',
3273
- avgSuffix: '',
3274
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
3275
- measure: measures_js_1.MEASURE.ORDERS_GROSS_PROFIT_PER_ORDER,
3276
- category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
3277
- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
3278
- valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
3279
- decimalPlaces: 2,
3280
- useCompactNotation: false,
3281
- applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
3282
- shortTitle: 'GP/Order',
3283
- tooltip: 'Average gross profit per order.',
3284
- formulaDisplay: 'Gross Profit ÷ Order Count',
3285
- formula: 'gross_profit / order_count',
3286
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_GROSS_PROFIT, measures_js_1.MEASURE.ORDERS_TOTAL_AOV],
3287
- aliases: [measures_js_1.MEASURE.ORDERS_GROSS_PRODUCT_MARGIN_PER_ORDER],
3288
- },
3289
- [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_GROSS_PROFIT_PER_ORDER]: {
3290
- priority: 22,
3291
- title: 'NC Gross Profit Per Order',
3292
- description: 'Average gross profit per new customer order.',
3293
- sumPrefix: '$',
3294
- sumSuffix: '',
3295
- avgPrefix: '$',
3296
- avgSuffix: '',
3297
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
3298
- measure: measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_GROSS_PROFIT_PER_ORDER,
3299
- category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
3300
- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
3301
- valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
3302
- decimalPlaces: 2,
3303
- useCompactNotation: false,
3304
- applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
3305
- shortTitle: 'NC GP/Order',
3306
- tooltip: 'Average gross profit per new customer order.',
3307
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_GROSS_PROFIT_PER_ORDER, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_PROFIT_PER_ORDER],
3308
- aliases: [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_GROSS_PRODUCT_MARGIN_PER_ORDER],
3309
- },
3310
- [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_PROFIT_PER_ORDER]: {
3311
- priority: 23,
3312
- title: 'RC Gross Profit Per Order',
3313
- description: 'Average gross profit per returning customer order.',
3314
- sumPrefix: '$',
3315
- sumSuffix: '',
3316
- avgPrefix: '$',
3317
- avgSuffix: '',
3318
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
3319
- measure: measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_PROFIT_PER_ORDER,
3320
- category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
3321
- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
3322
- valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
3323
- decimalPlaces: 2,
3324
- useCompactNotation: false,
3325
- applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
3326
- shortTitle: 'RC GP/Order',
3327
- tooltip: 'Average gross profit per returning customer order.',
3328
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_GROSS_PROFIT_PER_ORDER, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_GROSS_PROFIT_PER_ORDER],
3329
- aliases: [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_PRODUCT_MARGIN_PER_ORDER],
3330
- },
3331
- [measures_js_1.MEASURE.ORDERS_GROSS_PRODUCT_MARGIN]: {
3332
- priority: 1,
3333
- title: 'Gross Product Margin',
3334
- description: 'Gross product margin amount.',
3335
- sumPrefix: '$',
3336
- sumSuffix: '',
3337
- avgPrefix: '$',
3338
- avgSuffix: '',
3339
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
3340
- measure: measures_js_1.MEASURE.ORDERS_GROSS_PRODUCT_MARGIN,
3341
- category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
3342
- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
3343
- valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
3344
- decimalPlaces: 2,
3345
- useCompactNotation: true,
3346
- applicableContexts: [],
3347
- hideFromUI: true,
3348
- deprecated: true,
3349
- shortTitle: 'Gross Prod. Margin',
3350
- tooltip: 'Gross margin calculated at the product level, before order-level adjustments like shipping or taxes.',
3351
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_GROSS_MARGIN, measures_js_1.MEASURE.ORDERS_NET_PRODUCT_MARGIN, measures_js_1.MEASURE.ORDERS_GROSS_PRODUCT_MARGIN_GROSS_RATE],
3352
- },
3353
- [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_GROSS_PRODUCT_MARGIN]: {
3354
- priority: 2,
3355
- title: 'NC Gross Product Margin',
3356
- description: 'Gross product margin from new customers.',
3357
- sumPrefix: '$',
3358
- sumSuffix: '',
3359
- avgPrefix: '$',
3360
- avgSuffix: '',
3361
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
3362
- measure: measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_GROSS_PRODUCT_MARGIN,
3363
- category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
3364
- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
3365
- valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
3366
- decimalPlaces: 2,
3367
- useCompactNotation: true,
3368
- applicableContexts: [],
3369
- hideFromUI: true,
3370
- deprecated: true,
3371
- shortTitle: 'NC Gross Prod. Mg',
3372
- tooltip: 'Product-level gross margin from new customer orders.',
3373
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_GROSS_PRODUCT_MARGIN, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_PRODUCT_MARGIN, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_GROSS_MARGIN],
3374
- },
3375
- [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_PRODUCT_MARGIN]: {
3376
- priority: 3,
3377
- title: 'RC Gross Product Margin',
3378
- description: 'Gross product margin from returning customers.',
3379
- sumPrefix: '$',
3380
- sumSuffix: '',
3381
- avgPrefix: '$',
3382
- avgSuffix: '',
3383
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
3384
- measure: measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_PRODUCT_MARGIN,
3385
- category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
3386
- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
3387
- valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
3388
- decimalPlaces: 2,
3389
- useCompactNotation: true,
3390
- applicableContexts: [],
3391
- hideFromUI: true,
3392
- deprecated: true,
3393
- shortTitle: 'RC Gross Prod. Mg',
3394
- tooltip: 'Product-level gross margin from returning customer orders.',
3395
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_GROSS_PRODUCT_MARGIN, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_GROSS_PRODUCT_MARGIN, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_MARGIN],
3396
- },
3397
- [measures_js_1.MEASURE.ORDERS_GROSS_PRODUCT_MARGIN_GROSS_RATE]: {
3398
- priority: 11,
3399
- title: 'Gross Product Margin / Gross Rate',
3400
- description: 'Gross product margin as percentage of gross revenue.',
3401
- sumPrefix: '',
3402
- sumSuffix: '%',
3403
- avgPrefix: '',
3404
- avgSuffix: '%',
3405
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
3406
- measure: measures_js_1.MEASURE.ORDERS_GROSS_PRODUCT_MARGIN_GROSS_RATE,
3407
- category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
3408
- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
3409
- valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
3410
- decimalPlaces: 2,
3411
- useCompactNotation: false,
3412
- applicableContexts: [],
3413
- hideFromUI: true,
3414
- shortTitle: 'GPM / Gross %',
3415
- tooltip: 'Gross product margin as a share of gross revenue. Shows how efficiently products are priced relative to their costs.',
3416
- formulaDisplay: 'Gross Product Margin ÷ Gross Revenue × 100',
3417
- formula: 'gross_product_margin / gross_revenue * 100',
3418
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_GROSS_PRODUCT_MARGIN_NET_RATE, measures_js_1.MEASURE.ORDERS_GROSS_PRODUCT_MARGIN, measures_js_1.MEASURE.ORDERS_GROSS_MARGIN_GROSS_RATE],
3419
- },
3420
- [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_GROSS_PRODUCT_MARGIN_GROSS_RATE]: {
3421
- priority: 12,
3422
- title: 'NC Gross Product Margin / Gross Rate',
3423
- description: 'NC gross product margin as percentage of gross revenue.',
3424
- sumPrefix: '',
3425
- sumSuffix: '%',
3426
- avgPrefix: '',
3427
- avgSuffix: '%',
3428
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
3429
- measure: measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_GROSS_PRODUCT_MARGIN_GROSS_RATE,
3430
- category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
3431
- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
3432
- valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
3433
- decimalPlaces: 2,
3434
- useCompactNotation: false,
3435
- applicableContexts: [],
3436
- hideFromUI: true,
3437
- shortTitle: 'NC GPM/Gross %',
3438
- tooltip: 'New customer gross product margin as a share of their gross revenue.',
3439
- formulaDisplay: 'NC Gross Product Margin ÷ NC Gross Revenue × 100',
3440
- formula: 'nc_gross_product_margin / nc_gross_revenue * 100',
3441
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_GROSS_PRODUCT_MARGIN_GROSS_RATE, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_PRODUCT_MARGIN_GROSS_RATE],
3442
- },
3443
- [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_PRODUCT_MARGIN_GROSS_RATE]: {
3444
- priority: 13,
3445
- title: 'RC Gross Product Margin / Gross Rate',
3446
- description: 'RC gross product margin as percentage of gross revenue.',
3447
- sumPrefix: '',
3448
- sumSuffix: '%',
3449
- avgPrefix: '',
3450
- avgSuffix: '%',
3451
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
3452
- measure: measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_PRODUCT_MARGIN_GROSS_RATE,
3453
- category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
3454
- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
3455
- valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
3456
- decimalPlaces: 2,
3457
- useCompactNotation: false,
3458
- applicableContexts: [],
3459
- hideFromUI: true,
3460
- shortTitle: 'RC GPM/Gross %',
3461
- tooltip: 'Returning customer gross product margin as a share of their gross revenue.',
3462
- formulaDisplay: 'RC Gross Product Margin ÷ RC Gross Revenue × 100',
3463
- formula: 'rc_gross_product_margin / rc_gross_revenue * 100',
3464
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_GROSS_PRODUCT_MARGIN_GROSS_RATE, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_GROSS_PRODUCT_MARGIN_GROSS_RATE],
3465
- },
3466
- [measures_js_1.MEASURE.ORDERS_GROSS_PRODUCT_MARGIN_NET_RATE]: {
3467
- priority: 14,
3468
- title: 'Gross Product Margin / Net Rate',
3469
- description: 'Gross product margin as percentage of net revenue.',
3470
- sumPrefix: '',
3471
- sumSuffix: '%',
3472
- avgPrefix: '',
3473
- avgSuffix: '%',
3474
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
3475
- measure: measures_js_1.MEASURE.ORDERS_GROSS_PRODUCT_MARGIN_NET_RATE,
3476
- category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
3477
- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
3478
- valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
3479
- decimalPlaces: 2,
3480
- useCompactNotation: false,
3481
- applicableContexts: [],
3482
- hideFromUI: true,
3483
- shortTitle: 'GPM / Net %',
3484
- tooltip: 'Gross product margin as a share of net revenue (after discounts and refunds).',
3485
- formulaDisplay: 'Gross Product Margin ÷ Net Revenue × 100',
3486
- formula: 'gross_product_margin / net_revenue * 100',
3487
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_GROSS_PRODUCT_MARGIN_GROSS_RATE, measures_js_1.MEASURE.ORDERS_GROSS_PRODUCT_MARGIN, measures_js_1.MEASURE.ORDERS_NET_PRODUCT_MARGIN_NET_RATE],
3488
- },
3489
- [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_GROSS_PRODUCT_MARGIN_NET_RATE]: {
3490
- priority: 15,
3491
- title: 'NC Gross Product Margin / Net Rate',
3492
- description: 'NC gross product margin as percentage of net revenue.',
3493
- sumPrefix: '',
3494
- sumSuffix: '%',
3495
- avgPrefix: '',
3496
- avgSuffix: '%',
3497
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
3498
- measure: measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_GROSS_PRODUCT_MARGIN_NET_RATE,
3499
- category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
3500
- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
3501
- valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
3502
- decimalPlaces: 2,
3503
- useCompactNotation: false,
3504
- applicableContexts: [],
3505
- hideFromUI: true,
3506
- shortTitle: 'NC GPM/Net %',
3507
- tooltip: 'New customer gross product margin as a share of their net revenue.',
3508
- formulaDisplay: 'NC Gross Product Margin ÷ NC Net Revenue × 100',
3509
- formula: 'nc_gross_product_margin / nc_net_revenue * 100',
3510
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_GROSS_PRODUCT_MARGIN_NET_RATE, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_PRODUCT_MARGIN_NET_RATE],
3511
- },
3512
- [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_PRODUCT_MARGIN_NET_RATE]: {
3513
- priority: 16,
3514
- title: 'RC Gross Product Margin / Net Rate',
3515
- description: 'RC gross product margin as percentage of net revenue.',
3516
- sumPrefix: '',
3517
- sumSuffix: '%',
3518
- avgPrefix: '',
3519
- avgSuffix: '%',
3520
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
3521
- measure: measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_PRODUCT_MARGIN_NET_RATE,
3522
- category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
3523
- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
3524
- valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
3525
- decimalPlaces: 2,
3526
- useCompactNotation: false,
3527
- applicableContexts: [],
3528
- hideFromUI: true,
3529
- shortTitle: 'RC GPM/Net %',
3530
- tooltip: 'Returning customer gross product margin as a share of their net revenue.',
3531
- formulaDisplay: 'RC Gross Product Margin ÷ RC Net Revenue × 100',
3532
- formula: 'rc_gross_product_margin / rc_net_revenue * 100',
3533
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_GROSS_PRODUCT_MARGIN_NET_RATE, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_GROSS_PRODUCT_MARGIN_NET_RATE],
3534
- },
3535
- [measures_js_1.MEASURE.ORDERS_GROSS_PRODUCT_MARGIN_PER_ORDER]: {
3536
- priority: 17,
3537
- title: 'Gross Product Margin Per Order',
3538
- description: 'Average gross product margin per order.',
3539
- sumPrefix: '$',
3540
- sumSuffix: '',
3541
- avgPrefix: '$',
3542
- avgSuffix: '',
3543
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
3544
- measure: measures_js_1.MEASURE.ORDERS_GROSS_PRODUCT_MARGIN_PER_ORDER,
3545
- category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
3546
- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
3547
- valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
3548
- decimalPlaces: 2,
3549
- useCompactNotation: false,
3550
- applicableContexts: [],
3551
- hideFromUI: true,
3552
- shortTitle: 'GPM/Order',
3553
- tooltip: 'Average gross product margin per order. Useful for understanding per-transaction profitability.',
3554
- formulaDisplay: 'Gross Product Margin ÷ Order Count',
3555
- formula: 'gross_product_margin / order_count',
3556
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_GROSS_PRODUCT_MARGIN, measures_js_1.MEASURE.ORDERS_NET_PRODUCT_MARGIN_PER_ORDER, measures_js_1.MEASURE.ORDERS_COUNT],
3557
- },
3558
- [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_GROSS_PRODUCT_MARGIN_PER_ORDER]: {
3559
- priority: 18,
3560
- title: 'NC Gross Product Margin Per Order',
3561
- description: 'Average gross product margin per new customer order.',
3562
- sumPrefix: '$',
3563
- sumSuffix: '',
3564
- avgPrefix: '$',
3565
- avgSuffix: '',
3566
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
3567
- measure: measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_GROSS_PRODUCT_MARGIN_PER_ORDER,
3568
- category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
3569
- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
3570
- valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
3571
- decimalPlaces: 2,
3572
- useCompactNotation: false,
3573
- applicableContexts: [],
3574
- hideFromUI: true,
3575
- shortTitle: 'NC GPM/Order',
3576
- tooltip: 'Average gross product margin per new customer order.',
3577
- formulaDisplay: 'NC Gross Product Margin ÷ NC Order Count',
3578
- formula: 'nc_gross_product_margin / nc_order_count',
3579
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_GROSS_PRODUCT_MARGIN, measures_js_1.MEASURE.ORDERS_GROSS_PRODUCT_MARGIN_PER_ORDER, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_COUNT],
3580
- },
3581
- [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_PRODUCT_MARGIN_PER_ORDER]: {
3582
- priority: 19,
3583
- title: 'RC Gross Product Margin Per Order',
3584
- description: 'Average gross product margin per returning customer order.',
3585
- sumPrefix: '$',
3586
- sumSuffix: '',
3587
- avgPrefix: '$',
3588
- avgSuffix: '',
3589
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
3590
- measure: measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_PRODUCT_MARGIN_PER_ORDER,
3591
- category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
3592
- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
3593
- valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
3594
- decimalPlaces: 2,
3595
- useCompactNotation: false,
3596
- applicableContexts: [],
3597
- hideFromUI: true,
3598
- shortTitle: 'RC GPM/Order',
3599
- tooltip: 'Average gross product margin per returning customer order.',
3600
- formulaDisplay: 'RC Gross Product Margin ÷ RC Order Count',
3601
- formula: 'rc_gross_product_margin / rc_order_count',
3602
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_PRODUCT_MARGIN, measures_js_1.MEASURE.ORDERS_GROSS_PRODUCT_MARGIN_PER_ORDER, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_COUNT],
3603
- },
3604
- [measures_js_1.MEASURE.ORDERS_NET_PRODUCT_MARGIN]: {
3605
- priority: 21,
3606
- title: 'Net Product Margin',
3607
- description: 'Net product margin amount.',
3608
- sumPrefix: '$',
3609
- sumSuffix: '',
3610
- avgPrefix: '$',
3611
- avgSuffix: '',
3612
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
3613
- measure: measures_js_1.MEASURE.ORDERS_NET_PRODUCT_MARGIN,
3614
- category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
3615
- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
3616
- valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
3617
- decimalPlaces: 2,
3618
- useCompactNotation: true,
3619
- applicableContexts: [],
3620
- hideFromUI: true,
3621
- deprecated: true,
3622
- shortTitle: 'Net Prod. Margin',
3623
- tooltip: 'Net margin calculated at the product level after discounts and refunds, but before order-level fees.',
3624
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_NET_MARGIN, measures_js_1.MEASURE.ORDERS_GROSS_PRODUCT_MARGIN, measures_js_1.MEASURE.ORDERS_NET_PRODUCT_MARGIN_NET_RATE],
3625
- },
3626
- [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_NET_PRODUCT_MARGIN]: {
3627
- priority: 22,
3628
- title: 'NC Net Product Margin',
3629
- description: 'Net product margin from new customers.',
3630
- sumPrefix: '$',
3631
- sumSuffix: '',
3632
- avgPrefix: '$',
3633
- avgSuffix: '',
3634
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
3635
- measure: measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_NET_PRODUCT_MARGIN,
3636
- category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
3637
- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
3638
- valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
3639
- decimalPlaces: 2,
3640
- useCompactNotation: true,
3641
- applicableContexts: [],
3642
- hideFromUI: true,
3643
- deprecated: true,
3644
- shortTitle: 'NC Net Prod. Mg',
3645
- tooltip: 'Product-level net margin from new customer orders after discounts and refunds.',
3646
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_NET_PRODUCT_MARGIN, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_NET_PRODUCT_MARGIN, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_NET_MARGIN],
3647
- },
3648
- [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_NET_PRODUCT_MARGIN]: {
3649
- priority: 23,
3650
- title: 'RC Net Product Margin',
3651
- description: 'Net product margin from returning customers.',
3652
- sumPrefix: '$',
3653
- sumSuffix: '',
3654
- avgPrefix: '$',
3655
- avgSuffix: '',
3656
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
3657
- measure: measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_NET_PRODUCT_MARGIN,
3658
- category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
3659
- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
3660
- valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
3661
- decimalPlaces: 2,
3662
- useCompactNotation: true,
3663
- applicableContexts: [],
3664
- hideFromUI: true,
3665
- deprecated: true,
3666
- shortTitle: 'RC Net Prod. Mg',
3667
- tooltip: 'Product-level net margin from returning customer orders after discounts and refunds.',
3668
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_NET_PRODUCT_MARGIN, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_NET_PRODUCT_MARGIN, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_NET_MARGIN],
3669
- },
3670
- [measures_js_1.MEASURE.ORDERS_NET_PRODUCT_MARGIN_GROSS_RATE]: {
3671
- priority: 31,
3672
- title: 'Net Product Margin / Gross Rate',
3673
- description: 'Net product margin as percentage of gross revenue.',
3674
- sumPrefix: '',
3675
- sumSuffix: '%',
3676
- avgPrefix: '',
3677
- avgSuffix: '%',
3678
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
3679
- measure: measures_js_1.MEASURE.ORDERS_NET_PRODUCT_MARGIN_GROSS_RATE,
3680
- category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
3681
- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
3682
- valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
3683
- decimalPlaces: 2,
3684
- useCompactNotation: false,
3685
- applicableContexts: [],
3686
- hideFromUI: true,
3687
- deprecated: true,
3688
- shortTitle: 'NPM / Gross %',
3689
- tooltip: 'Net product margin as a share of gross revenue.',
3690
- formulaDisplay: 'Net Product Margin ÷ Gross Revenue × 100',
3691
- formula: 'net_product_margin / gross_revenue * 100',
3692
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_NET_PRODUCT_MARGIN_NET_RATE, measures_js_1.MEASURE.ORDERS_NET_PRODUCT_MARGIN, measures_js_1.MEASURE.ORDERS_GROSS_PRODUCT_MARGIN_GROSS_RATE],
3693
- },
3694
- [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_NET_PRODUCT_MARGIN_GROSS_RATE]: {
3695
- priority: 32,
3696
- title: 'NC Net Product Margin / Gross Rate',
3697
- description: 'NC net product margin as percentage of gross revenue.',
3698
- sumPrefix: '',
3699
- sumSuffix: '%',
3700
- avgPrefix: '',
3701
- avgSuffix: '%',
3702
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
3703
- measure: measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_NET_PRODUCT_MARGIN_GROSS_RATE,
3704
- category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
3705
- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
3706
- valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
3707
- decimalPlaces: 2,
3708
- useCompactNotation: false,
3709
- applicableContexts: [],
3710
- hideFromUI: true,
3711
- deprecated: true,
3712
- shortTitle: 'NC NPM/Gross %',
3713
- tooltip: 'New customer net product margin as a share of their gross revenue.',
3714
- formulaDisplay: 'NC Net Product Margin ÷ NC Gross Revenue × 100',
3715
- formula: 'nc_net_product_margin / nc_gross_revenue * 100',
3716
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_NET_PRODUCT_MARGIN_GROSS_RATE, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_NET_PRODUCT_MARGIN_GROSS_RATE],
3717
- },
3718
- [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_NET_PRODUCT_MARGIN_GROSS_RATE]: {
3719
- priority: 33,
3720
- title: 'RC Net Product Margin / Gross Rate',
3721
- description: 'RC net product margin as percentage of gross revenue.',
3722
- sumPrefix: '',
3723
- sumSuffix: '%',
3724
- avgPrefix: '',
3725
- avgSuffix: '%',
3726
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
3727
- measure: measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_NET_PRODUCT_MARGIN_GROSS_RATE,
3728
- category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
3729
- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
3730
- valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
3731
- decimalPlaces: 2,
3732
- useCompactNotation: false,
3733
- applicableContexts: [],
3734
- hideFromUI: true,
3735
- deprecated: true,
3736
- shortTitle: 'RC NPM/Gross %',
3737
- tooltip: 'Returning customer net product margin as a share of their gross revenue.',
3738
- formulaDisplay: 'RC Net Product Margin ÷ RC Gross Revenue × 100',
3739
- formula: 'rc_net_product_margin / rc_gross_revenue * 100',
3740
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_NET_PRODUCT_MARGIN_GROSS_RATE, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_NET_PRODUCT_MARGIN_GROSS_RATE],
3741
- },
3742
- [measures_js_1.MEASURE.ORDERS_NET_PRODUCT_MARGIN_NET_RATE]: {
3743
- priority: 34,
3744
- title: 'Net Product Margin / Net Rate',
3745
- description: 'Net product margin as percentage of net revenue.',
3746
- sumPrefix: '',
3747
- sumSuffix: '%',
3748
- avgPrefix: '',
3749
- avgSuffix: '%',
3750
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
3751
- measure: measures_js_1.MEASURE.ORDERS_NET_PRODUCT_MARGIN_NET_RATE,
3752
- category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
3753
- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
3754
- valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
3755
- decimalPlaces: 2,
3756
- useCompactNotation: false,
3757
- applicableContexts: [],
3758
- hideFromUI: true,
3759
- deprecated: true,
3760
- shortTitle: 'NPM / Net %',
3761
- tooltip: 'Net product margin as a share of net revenue. Shows the post-discount, post-refund product profit rate.',
3762
- formulaDisplay: 'Net Product Margin ÷ Net Revenue × 100',
3763
- formula: 'net_product_margin / net_revenue * 100',
3764
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_NET_PRODUCT_MARGIN_GROSS_RATE, measures_js_1.MEASURE.ORDERS_NET_PRODUCT_MARGIN, measures_js_1.MEASURE.ORDERS_GROSS_PRODUCT_MARGIN_NET_RATE],
3765
- },
3766
- [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_NET_PRODUCT_MARGIN_NET_RATE]: {
3767
- priority: 35,
3768
- title: 'NC Net Product Margin / Net Rate',
3769
- description: 'NC net product margin as percentage of net revenue.',
3770
- sumPrefix: '',
3771
- sumSuffix: '%',
3772
- avgPrefix: '',
3773
- avgSuffix: '%',
3774
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
3775
- measure: measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_NET_PRODUCT_MARGIN_NET_RATE,
3776
- category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
3777
- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
3778
- valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
3779
- decimalPlaces: 2,
3780
- useCompactNotation: false,
3781
- applicableContexts: [],
3782
- hideFromUI: true,
3783
- deprecated: true,
3784
- shortTitle: 'NC NPM/Net %',
3785
- tooltip: 'New customer net product margin as a share of their net revenue.',
3786
- formulaDisplay: 'NC Net Product Margin ÷ NC Net Revenue × 100',
3787
- formula: 'nc_net_product_margin / nc_net_revenue * 100',
3788
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_NET_PRODUCT_MARGIN_NET_RATE, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_NET_PRODUCT_MARGIN_NET_RATE],
3789
- },
3790
- [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_NET_PRODUCT_MARGIN_NET_RATE]: {
3791
- priority: 36,
3792
- title: 'RC Net Product Margin / Net Rate',
3793
- description: 'RC net product margin as percentage of net revenue.',
3794
- sumPrefix: '',
3795
- sumSuffix: '%',
3796
- avgPrefix: '',
3797
- avgSuffix: '%',
3798
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
3799
- measure: measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_NET_PRODUCT_MARGIN_NET_RATE,
3800
- category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
3801
- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
3802
- valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
3803
- decimalPlaces: 2,
3804
- useCompactNotation: false,
3805
- applicableContexts: [],
3806
- hideFromUI: true,
3807
- deprecated: true,
3808
- shortTitle: 'RC NPM/Net %',
3809
- tooltip: 'Returning customer net product margin as a share of their net revenue.',
3810
- formulaDisplay: 'RC Net Product Margin ÷ RC Net Revenue × 100',
3811
- formula: 'rc_net_product_margin / rc_net_revenue * 100',
3812
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_NET_PRODUCT_MARGIN_NET_RATE, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_NET_PRODUCT_MARGIN_NET_RATE],
3813
- },
3814
- [measures_js_1.MEASURE.ORDERS_NET_PRODUCT_MARGIN_PER_ORDER]: {
3815
- priority: 37,
3816
- title: 'Net Product Margin Per Order',
3817
- description: 'Average net product margin per order.',
3818
- sumPrefix: '$',
3819
- sumSuffix: '',
3820
- avgPrefix: '$',
3821
- avgSuffix: '',
3822
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
3823
- measure: measures_js_1.MEASURE.ORDERS_NET_PRODUCT_MARGIN_PER_ORDER,
3824
- category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
3825
- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
3826
- valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
3827
- decimalPlaces: 2,
3828
- useCompactNotation: false,
3829
- applicableContexts: [],
3830
- hideFromUI: true,
3831
- deprecated: true,
3832
- shortTitle: 'NPM/Order',
3833
- tooltip: 'Average net product margin per order. Reflects per-transaction profitability after returns and adjustments.',
3834
- formulaDisplay: 'Net Product Margin ÷ Order Count',
3835
- formula: 'net_product_margin / order_count',
3836
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_NET_PRODUCT_MARGIN, measures_js_1.MEASURE.ORDERS_GROSS_PRODUCT_MARGIN_PER_ORDER, measures_js_1.MEASURE.ORDERS_COUNT],
3837
- },
3838
- [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_NET_PRODUCT_MARGIN_PER_ORDER]: {
3839
- priority: 38,
3840
- title: 'NC Net Product Margin Per Order',
3841
- description: 'Average net product margin per new customer order.',
3842
- sumPrefix: '$',
3843
- sumSuffix: '',
3844
- avgPrefix: '$',
3845
- avgSuffix: '',
3846
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
3847
- measure: measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_NET_PRODUCT_MARGIN_PER_ORDER,
3848
- category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
3849
- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
3850
- valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
3851
- decimalPlaces: 2,
3852
- useCompactNotation: false,
3853
- applicableContexts: [],
3854
- hideFromUI: true,
3855
- deprecated: true,
3856
- shortTitle: 'NC NPM/Order',
3857
- tooltip: 'Average net product margin per new customer order.',
3858
- formulaDisplay: 'NC Net Product Margin ÷ NC Order Count',
3859
- formula: 'nc_net_product_margin / nc_order_count',
3860
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_NET_PRODUCT_MARGIN, measures_js_1.MEASURE.ORDERS_NET_PRODUCT_MARGIN_PER_ORDER, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_COUNT],
3861
- },
3862
- [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_NET_PRODUCT_MARGIN_PER_ORDER]: {
3863
- priority: 39,
3864
- title: 'RC Net Product Margin Per Order',
3865
- description: 'Average net product margin per returning customer order.',
3866
- sumPrefix: '$',
3867
- sumSuffix: '',
3868
- avgPrefix: '$',
3869
- avgSuffix: '',
3870
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
3871
- measure: measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_NET_PRODUCT_MARGIN_PER_ORDER,
3872
- category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
3873
- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
3874
- valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
3875
- decimalPlaces: 2,
3876
- useCompactNotation: false,
3877
- applicableContexts: [],
3878
- hideFromUI: true,
3879
- deprecated: true,
3880
- shortTitle: 'RC NPM/Order',
3881
- tooltip: 'Average net product margin per returning customer order.',
3882
- formulaDisplay: 'RC Net Product Margin ÷ RC Order Count',
3883
- formula: 'rc_net_product_margin / rc_order_count',
3884
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_NET_PRODUCT_MARGIN, measures_js_1.MEASURE.ORDERS_NET_PRODUCT_MARGIN_PER_ORDER, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_COUNT],
3885
- },
3886
- [measures_js_1.MEASURE.ORDERS_GROSS_MARGIN_GROSS_RATE]: {
3887
- priority: 100,
3888
- title: 'Gross Margin / Gross Rate',
3889
- description: 'DEPRECATED: Use CM1 instead. Gross margin as percentage of gross revenue.',
3890
- sumPrefix: '',
3891
- sumSuffix: '%',
3892
- avgPrefix: '',
3893
- avgSuffix: '%',
3894
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
3895
- measure: measures_js_1.MEASURE.ORDERS_GROSS_MARGIN_GROSS_RATE,
3896
- category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
3897
- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
3898
- valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
3899
- decimalPlaces: 2,
3900
- useCompactNotation: false,
3901
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
3902
- shortTitle: 'GM / Gross %',
3903
- tooltip: 'Gross margin (revenue minus COGS) as a percentage of gross revenue. The standard gross margin percentage metric.',
3904
- formulaDisplay: 'Gross Margin ÷ Gross Revenue × 100',
3905
- formula: 'gross_margin / gross_revenue * 100',
3906
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_GROSS_MARGIN_NET_RATE, measures_js_1.MEASURE.ORDERS_GROSS_MARGIN, measures_js_1.MEASURE.ORDERS_NET_MARGIN_GROSS_RATE],
3907
- deprecated: true,
3908
- hideFromUI: true,
3909
- },
3910
- [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_GROSS_MARGIN_GROSS_RATE]: {
3911
- priority: 100,
3912
- title: 'NC Gross Margin / Gross Rate',
3913
- description: 'DEPRECATED: Use CM1 instead. NC gross margin as percentage of gross revenue.',
3914
- sumPrefix: '',
3915
- sumSuffix: '%',
3916
- avgPrefix: '',
3917
- avgSuffix: '%',
3918
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
3919
- measure: measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_GROSS_MARGIN_GROSS_RATE,
3920
- category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
3921
- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
3922
- valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
3923
- decimalPlaces: 2,
3924
- useCompactNotation: false,
3925
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
3926
- shortTitle: 'NC GM/Gross %',
3927
- tooltip: 'New customer gross margin as a share of their gross revenue.',
3928
- formulaDisplay: 'NC Gross Margin ÷ NC Gross Revenue × 100',
3929
- formula: 'nc_gross_margin / nc_gross_revenue * 100',
3930
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_GROSS_MARGIN_GROSS_RATE, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_MARGIN_GROSS_RATE, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_GROSS_MARGIN_NET_RATE],
3931
- deprecated: true,
3932
- hideFromUI: true,
3933
- },
3934
- [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_MARGIN_GROSS_RATE]: {
3935
- priority: 100,
3936
- title: 'RC Gross Margin / Gross Rate',
3937
- description: 'DEPRECATED: Use CM1 instead. RC gross margin as percentage of gross revenue.',
3938
- sumPrefix: '',
3939
- sumSuffix: '%',
3940
- avgPrefix: '',
3941
- avgSuffix: '%',
3942
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
3943
- measure: measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_MARGIN_GROSS_RATE,
3944
- category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
3945
- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
3946
- valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
3947
- decimalPlaces: 2,
3948
- useCompactNotation: false,
3949
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
3950
- shortTitle: 'RC GM/Gross %',
3951
- tooltip: 'Returning customer gross margin as a share of their gross revenue.',
3952
- formulaDisplay: 'RC Gross Margin ÷ RC Gross Revenue × 100',
3953
- formula: 'rc_gross_margin / rc_gross_revenue * 100',
3954
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_GROSS_MARGIN_GROSS_RATE, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_GROSS_MARGIN_GROSS_RATE, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_MARGIN_NET_RATE],
3955
- deprecated: true,
3956
- hideFromUI: true,
3957
- },
3958
- [measures_js_1.MEASURE.ORDERS_GROSS_MARGIN_NET_RATE]: {
3959
- priority: 100,
3960
- title: 'Gross Margin / Net Rate',
3961
- description: 'DEPRECATED: Use CM1 instead. Gross margin as percentage of net revenue.',
3962
- sumPrefix: '',
3963
- sumSuffix: '%',
3964
- avgPrefix: '',
3965
- avgSuffix: '%',
3966
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
3967
- measure: measures_js_1.MEASURE.ORDERS_GROSS_MARGIN_NET_RATE,
3968
- category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
3969
- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
3970
- valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
3971
- decimalPlaces: 2,
3972
- useCompactNotation: false,
3973
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
3974
- shortTitle: 'GM / Net %',
3975
- tooltip: 'Gross margin as a share of net revenue (after discounts and refunds). Typically higher than the gross rate due to the smaller denominator.',
3976
- formulaDisplay: 'Gross Margin ÷ Net Revenue × 100',
3977
- formula: 'gross_margin / net_revenue * 100',
3978
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_GROSS_MARGIN_GROSS_RATE, measures_js_1.MEASURE.ORDERS_GROSS_MARGIN, measures_js_1.MEASURE.ORDERS_NET_MARGIN_NET_RATE],
3979
- deprecated: true,
3980
- hideFromUI: true,
3981
- },
3982
- [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_GROSS_MARGIN_NET_RATE]: {
3983
- priority: 100,
3984
- title: 'NC Gross Margin / Net Rate',
3985
- description: 'DEPRECATED: Use CM1 instead. NC gross margin as percentage of net revenue.',
3986
- sumPrefix: '',
3987
- sumSuffix: '%',
3988
- avgPrefix: '',
3989
- avgSuffix: '%',
3990
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
3991
- measure: measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_GROSS_MARGIN_NET_RATE,
3992
- category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
3993
- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
3994
- valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
3995
- decimalPlaces: 2,
3996
- useCompactNotation: false,
3997
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
3998
- shortTitle: 'NC GM/Net %',
3999
- tooltip: 'New customer gross margin as a share of their net revenue.',
4000
- formulaDisplay: 'NC Gross Margin ÷ NC Net Revenue × 100',
4001
- formula: 'nc_gross_margin / nc_net_revenue * 100',
4002
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_GROSS_MARGIN_NET_RATE, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_MARGIN_NET_RATE, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_GROSS_MARGIN_GROSS_RATE],
4003
- deprecated: true,
4004
- hideFromUI: true,
4005
- },
4006
- [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_MARGIN_NET_RATE]: {
4007
- priority: 100,
4008
- title: 'RC Gross Margin / Net Rate',
4009
- description: 'DEPRECATED: Use CM1 instead. RC gross margin as percentage of net revenue.',
4010
- sumPrefix: '',
4011
- sumSuffix: '%',
4012
- avgPrefix: '',
4013
- avgSuffix: '%',
4014
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
4015
- measure: measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_MARGIN_NET_RATE,
4016
- category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
4017
- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
4018
- valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
4019
- decimalPlaces: 2,
4020
- useCompactNotation: false,
4021
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
4022
- shortTitle: 'RC GM/Net %',
4023
- tooltip: 'Returning customer gross margin as a share of their net revenue.',
4024
- formulaDisplay: 'RC Gross Margin ÷ RC Net Revenue × 100',
4025
- formula: 'rc_gross_margin / rc_net_revenue * 100',
4026
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_GROSS_MARGIN_NET_RATE, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_GROSS_MARGIN_NET_RATE, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_MARGIN_GROSS_RATE],
4027
- deprecated: true,
4028
- hideFromUI: true,
4029
- },
4030
- [measures_js_1.MEASURE.ORDERS_NET_MARGIN_GROSS_RATE]: {
4031
- priority: 100,
4032
- title: 'Net Margin / Gross Rate',
4033
- description: 'DEPRECATED: Use CM1 instead. Net margin as percentage of gross revenue.',
4034
- sumPrefix: '',
4035
- sumSuffix: '%',
4036
- avgPrefix: '',
4037
- avgSuffix: '%',
4038
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
4039
- measure: measures_js_1.MEASURE.ORDERS_NET_MARGIN_GROSS_RATE,
4040
- category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
4041
- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
4042
- valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
4043
- decimalPlaces: 2,
4044
- useCompactNotation: false,
4045
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
4046
- shortTitle: 'NM / Gross %',
4047
- tooltip: 'Net margin (net revenue minus COGS) as a share of gross revenue. A conservative profitability rate that absorbs all revenue reductions.',
4048
- formulaDisplay: 'Net Margin ÷ Gross Revenue × 100',
4049
- formula: 'net_margin / gross_revenue * 100',
4050
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_NET_MARGIN_NET_RATE, measures_js_1.MEASURE.ORDERS_NET_MARGIN, measures_js_1.MEASURE.ORDERS_GROSS_MARGIN_GROSS_RATE],
4051
- deprecated: true,
4052
- hideFromUI: true,
4053
- },
4054
- [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_NET_MARGIN_GROSS_RATE]: {
4055
- priority: 100,
4056
- title: 'NC Net Margin / Gross Rate',
4057
- description: 'DEPRECATED: Use CM1 instead. NC net margin as percentage of gross revenue.',
4058
- sumPrefix: '',
4059
- sumSuffix: '%',
4060
- avgPrefix: '',
4061
- avgSuffix: '%',
4062
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
4063
- measure: measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_NET_MARGIN_GROSS_RATE,
4064
- category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
4065
- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
4066
- valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
4067
- decimalPlaces: 2,
4068
- useCompactNotation: false,
4069
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
4070
- shortTitle: 'NC NM/Gross %',
4071
- tooltip: 'New customer net margin as a share of their gross revenue.',
4072
- formulaDisplay: 'NC Net Margin ÷ NC Gross Revenue × 100',
4073
- formula: 'nc_net_margin / nc_gross_revenue * 100',
4074
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_NET_MARGIN_GROSS_RATE, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_NET_MARGIN_GROSS_RATE, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_NET_MARGIN_NET_RATE],
4075
- deprecated: true,
4076
- hideFromUI: true,
4077
- },
4078
- [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_NET_MARGIN_GROSS_RATE]: {
4079
- priority: 100,
4080
- title: 'RC Net Margin / Gross Rate',
4081
- description: 'DEPRECATED: Use CM1 instead. RC net margin as percentage of gross revenue.',
4082
- sumPrefix: '',
4083
- sumSuffix: '%',
4084
- avgPrefix: '',
4085
- avgSuffix: '%',
4086
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
4087
- measure: measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_NET_MARGIN_GROSS_RATE,
4088
- category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
4089
- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
4090
- valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
4091
- decimalPlaces: 2,
4092
- useCompactNotation: false,
4093
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
4094
- shortTitle: 'RC NM/Gross %',
4095
- tooltip: 'Returning customer net margin as a share of their gross revenue.',
4096
- formulaDisplay: 'RC Net Margin ÷ RC Gross Revenue × 100',
4097
- formula: 'rc_net_margin / rc_gross_revenue * 100',
4098
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_NET_MARGIN_GROSS_RATE, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_NET_MARGIN_GROSS_RATE, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_NET_MARGIN_NET_RATE],
4099
- deprecated: true,
4100
- hideFromUI: true,
2353
+ tooltip: 'Returning customer gross profit as a share of their gross revenue.',
4101
2354
  },
4102
- [measures_js_1.MEASURE.ORDERS_NET_MARGIN_NET_RATE]: {
4103
- priority: 100,
4104
- title: 'Net Margin / Net Rate',
4105
- description: 'DEPRECATED: Use CM1 instead. Net margin as percentage of net revenue.',
4106
- sumPrefix: '',
4107
- sumSuffix: '%',
4108
- avgPrefix: '',
4109
- avgSuffix: '%',
2355
+ [measures_js_1.MEASURE.ORDERS_GROSS_PROFIT_PER_ORDER]: {
2356
+ priority: 21,
2357
+ title: 'Gross Profit Per Order',
2358
+ description: 'Average gross profit per order.',
2359
+ sumPrefix: '$',
2360
+ sumSuffix: '',
2361
+ avgPrefix: '$',
2362
+ avgSuffix: '',
4110
2363
  icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
4111
- measure: measures_js_1.MEASURE.ORDERS_NET_MARGIN_NET_RATE,
2364
+ measure: measures_js_1.MEASURE.ORDERS_GROSS_PROFIT_PER_ORDER,
4112
2365
  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
4113
- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
4114
- valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
2366
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
2367
+ valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
4115
2368
  decimalPlaces: 2,
4116
2369
  useCompactNotation: false,
4117
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
4118
- shortTitle: 'NM / Net %',
4119
- tooltip: 'Net margin as a share of net revenue. This is the standard net margin percentage, showing profit after all product-level costs.',
4120
- formulaDisplay: 'Net Margin ÷ Net Revenue × 100',
4121
- formula: 'net_margin / net_revenue * 100',
4122
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_NET_MARGIN_GROSS_RATE, measures_js_1.MEASURE.ORDERS_NET_MARGIN, measures_js_1.MEASURE.ORDERS_GROSS_MARGIN_NET_RATE],
4123
- deprecated: true,
4124
- hideFromUI: true,
2370
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
2371
+ shortTitle: 'GP/Order',
2372
+ tooltip: 'Average gross profit per order.',
2373
+ formulaDisplay: 'Gross Profit ÷ Order Count',
2374
+ formula: 'gross_profit / order_count',
4125
2375
  },
4126
- [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_NET_MARGIN_NET_RATE]: {
4127
- priority: 100,
4128
- title: 'NC Net Margin / Net Rate',
4129
- description: 'DEPRECATED: Use CM1 instead. NC net margin as percentage of net revenue.',
4130
- sumPrefix: '',
4131
- sumSuffix: '%',
4132
- avgPrefix: '',
4133
- avgSuffix: '%',
2376
+ [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_GROSS_PROFIT_PER_ORDER]: {
2377
+ priority: 22,
2378
+ title: 'NC Gross Profit Per Order',
2379
+ description: 'Average gross profit per new customer order.',
2380
+ sumPrefix: '$',
2381
+ sumSuffix: '',
2382
+ avgPrefix: '$',
2383
+ avgSuffix: '',
4134
2384
  icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
4135
- measure: measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_NET_MARGIN_NET_RATE,
2385
+ measure: measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_GROSS_PROFIT_PER_ORDER,
4136
2386
  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
4137
- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
4138
- valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
2387
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
2388
+ valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
4139
2389
  decimalPlaces: 2,
4140
2390
  useCompactNotation: false,
4141
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
4142
- shortTitle: 'NC NM/Net %',
4143
- tooltip: 'New customer net margin as a share of their net revenue.',
4144
- formulaDisplay: 'NC Net Margin ÷ NC Net Revenue × 100',
4145
- formula: 'nc_net_margin / nc_net_revenue * 100',
4146
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_NET_MARGIN_NET_RATE, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_NET_MARGIN_NET_RATE, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_NET_MARGIN_GROSS_RATE],
4147
- deprecated: true,
4148
- hideFromUI: true,
2391
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
2392
+ shortTitle: 'NC GP/Order',
2393
+ tooltip: 'Average gross profit per new customer order.',
4149
2394
  },
4150
- [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_NET_MARGIN_NET_RATE]: {
4151
- priority: 100,
4152
- title: 'RC Net Margin / Net Rate',
4153
- description: 'DEPRECATED: Use CM1 instead. RC net margin as percentage of net revenue.',
4154
- sumPrefix: '',
4155
- sumSuffix: '%',
4156
- avgPrefix: '',
4157
- avgSuffix: '%',
2395
+ [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_PROFIT_PER_ORDER]: {
2396
+ priority: 23,
2397
+ title: 'RC Gross Profit Per Order',
2398
+ description: 'Average gross profit per returning customer order.',
2399
+ sumPrefix: '$',
2400
+ sumSuffix: '',
2401
+ avgPrefix: '$',
2402
+ avgSuffix: '',
4158
2403
  icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
4159
- measure: measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_NET_MARGIN_NET_RATE,
2404
+ measure: measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_PROFIT_PER_ORDER,
4160
2405
  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
4161
- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
4162
- valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
2406
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
2407
+ valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
4163
2408
  decimalPlaces: 2,
4164
2409
  useCompactNotation: false,
4165
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
4166
- shortTitle: 'RC NM/Net %',
4167
- tooltip: 'Returning customer net margin as a share of their net revenue.',
4168
- formulaDisplay: 'RC Net Margin ÷ RC Net Revenue × 100',
4169
- formula: 'rc_net_margin / rc_net_revenue * 100',
4170
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_NET_MARGIN_NET_RATE, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_NET_MARGIN_NET_RATE, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_NET_MARGIN_GROSS_RATE],
4171
- deprecated: true,
4172
- hideFromUI: true,
2410
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
2411
+ shortTitle: 'RC GP/Order',
2412
+ tooltip: 'Average gross profit per returning customer order.',
4173
2413
  },
4174
2414
  [measures_js_1.MEASURE.ORDERS_COGS_GROSS_RATE]: {
4175
2415
  priority: 31,
@@ -4191,7 +2431,6 @@ exports.ORDERS_MEASURES_MAP = {
4191
2431
  tooltip: 'Cost of goods as a share of gross revenue. The complement of gross margin rate — COGS % + Gross Margin % = 100%.',
4192
2432
  formulaDisplay: 'COGS ÷ Gross Revenue × 100',
4193
2433
  formula: 'cogs / gross_revenue * 100',
4194
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_COGS_NET_RATE, measures_js_1.MEASURE.ORDERS_COGS, measures_js_1.MEASURE.ORDERS_GROSS_MARGIN_GROSS_RATE],
4195
2434
  },
4196
2435
  [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_COGS_GROSS_RATE]: {
4197
2436
  priority: 35,
@@ -4213,7 +2452,6 @@ exports.ORDERS_MEASURES_MAP = {
4213
2452
  tooltip: 'New customer COGS as a share of their gross revenue.',
4214
2453
  formulaDisplay: 'NC COGS ÷ NC Gross Revenue × 100',
4215
2454
  formula: 'nc_cogs / nc_gross_revenue * 100',
4216
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_COGS_GROSS_RATE, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_COGS_GROSS_RATE, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_COGS_NET_RATE],
4217
2455
  },
4218
2456
  [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_COGS_GROSS_RATE]: {
4219
2457
  priority: 38,
@@ -4235,7 +2473,6 @@ exports.ORDERS_MEASURES_MAP = {
4235
2473
  tooltip: 'Returning customer COGS as a share of their gross revenue.',
4236
2474
  formulaDisplay: 'RC COGS ÷ RC Gross Revenue × 100',
4237
2475
  formula: 'rc_cogs / rc_gross_revenue * 100',
4238
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_COGS_GROSS_RATE, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_COGS_GROSS_RATE, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_COGS_NET_RATE],
4239
2476
  },
4240
2477
  [measures_js_1.MEASURE.ORDERS_COGS_NET_RATE]: {
4241
2478
  priority: 32,
@@ -4257,7 +2494,6 @@ exports.ORDERS_MEASURES_MAP = {
4257
2494
  tooltip: 'COGS as a share of net revenue. Higher than gross rate because discounts and refunds reduce the denominator.',
4258
2495
  formulaDisplay: 'COGS ÷ Net Revenue × 100',
4259
2496
  formula: 'cogs / net_revenue * 100',
4260
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_COGS_GROSS_RATE, measures_js_1.MEASURE.ORDERS_COGS, measures_js_1.MEASURE.ORDERS_GROSS_MARGIN_NET_RATE],
4261
2497
  },
4262
2498
  [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_COGS_NET_RATE]: {
4263
2499
  priority: 36,
@@ -4279,7 +2515,6 @@ exports.ORDERS_MEASURES_MAP = {
4279
2515
  tooltip: 'New customer COGS as a share of their net revenue.',
4280
2516
  formulaDisplay: 'NC COGS ÷ NC Net Revenue × 100',
4281
2517
  formula: 'nc_cogs / nc_net_revenue * 100',
4282
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_COGS_NET_RATE, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_COGS_NET_RATE, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_COGS_GROSS_RATE],
4283
2518
  },
4284
2519
  [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_COGS_NET_RATE]: {
4285
2520
  priority: 39,
@@ -4301,7 +2536,6 @@ exports.ORDERS_MEASURES_MAP = {
4301
2536
  tooltip: 'Returning customer COGS as a share of their net revenue.',
4302
2537
  formulaDisplay: 'RC COGS ÷ RC Net Revenue × 100',
4303
2538
  formula: 'rc_cogs / rc_net_revenue * 100',
4304
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_COGS_NET_RATE, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_COGS_NET_RATE, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_COGS_GROSS_RATE],
4305
2539
  },
4306
2540
  [measures_js_1.MEASURE.ORDERS_LTV]: {
4307
2541
  priority: 1,
@@ -4321,7 +2555,6 @@ exports.ORDERS_MEASURES_MAP = {
4321
2555
  applicableContexts: measure_applicable_contexts_js_1.LTV_COHORT_APPLICABLE_CONTEXTS,
4322
2556
  shortTitle: 'LTV',
4323
2557
  tooltip: 'The average total revenue generated per customer over their entire purchase history. Higher LTV justifies greater acquisition spend.',
4324
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_LTV_90, measures_js_1.MEASURE.ORDERS_LTV_180, measures_js_1.MEASURE.ORDERS_LTV_365, measures_js_1.MEASURE.ORDERS_AVG_ORDERS_PER_CUSTOMER],
4325
2558
  },
4326
2559
  [measures_js_1.MEASURE.ORDERS_LTV_90]: {
4327
2560
  priority: 2,
@@ -4340,7 +2573,6 @@ exports.ORDERS_MEASURES_MAP = {
4340
2573
  useCompactNotation: true,
4341
2574
  applicableContexts: measure_applicable_contexts_js_1.LTV_COHORT_APPLICABLE_CONTEXTS,
4342
2575
  tooltip: 'Average revenue per customer within 90 days of their first purchase. Useful for evaluating short-term payback on acquisition.',
4343
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_LTV, measures_js_1.MEASURE.ORDERS_LTV_180, measures_js_1.MEASURE.ORDERS_LTV_365],
4344
2576
  },
4345
2577
  [measures_js_1.MEASURE.ORDERS_LTV_180]: {
4346
2578
  priority: 3,
@@ -4359,7 +2591,6 @@ exports.ORDERS_MEASURES_MAP = {
4359
2591
  useCompactNotation: true,
4360
2592
  applicableContexts: measure_applicable_contexts_js_1.LTV_COHORT_APPLICABLE_CONTEXTS,
4361
2593
  tooltip: 'Average revenue per customer within 180 days of their first purchase. Captures two purchase cycles for most repeat-buy categories.',
4362
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_LTV, measures_js_1.MEASURE.ORDERS_LTV_90, measures_js_1.MEASURE.ORDERS_LTV_365],
4363
2594
  },
4364
2595
  [measures_js_1.MEASURE.ORDERS_LTV_365]: {
4365
2596
  priority: 4,
@@ -4378,7 +2609,6 @@ exports.ORDERS_MEASURES_MAP = {
4378
2609
  useCompactNotation: true,
4379
2610
  applicableContexts: measure_applicable_contexts_js_1.LTV_COHORT_APPLICABLE_CONTEXTS,
4380
2611
  tooltip: 'Average revenue per customer in the first full year after acquisition. A standard benchmark for paid acquisition payback periods.',
4381
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_LTV, measures_js_1.MEASURE.ORDERS_LTV_90, measures_js_1.MEASURE.ORDERS_LTV_180],
4382
2612
  },
4383
2613
  [measures_js_1.MEASURE.ORDERS_COHORT_GROSS_REVENUE]: {
4384
2614
  priority: 33,
@@ -4398,7 +2628,6 @@ exports.ORDERS_MEASURES_MAP = {
4398
2628
  applicableContexts: measure_applicable_contexts_js_1.LTV_COHORT_APPLICABLE_CONTEXTS,
4399
2629
  shortTitle: 'Cohort Gross Rev',
4400
2630
  tooltip: 'Cumulative gross revenue generated by a customer cohort over time. Used for LTV cohort analysis across acquisition periods.',
4401
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_COHORT_NET_REVENUE, measures_js_1.MEASURE.ORDERS_COHORT_AOV, measures_js_1.MEASURE.ORDERS_COHORT_CUSTOMERS],
4402
2631
  },
4403
2632
  [measures_js_1.MEASURE.ORDERS_COHORT_NET_REVENUE]: {
4404
2633
  priority: 32,
@@ -4418,7 +2647,6 @@ exports.ORDERS_MEASURES_MAP = {
4418
2647
  applicableContexts: measure_applicable_contexts_js_1.LTV_COHORT_APPLICABLE_CONTEXTS,
4419
2648
  shortTitle: 'Cohort Net Rev',
4420
2649
  tooltip: 'Cumulative net revenue (after discounts and refunds) from a customer cohort over time.',
4421
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_COHORT_GROSS_REVENUE, measures_js_1.MEASURE.ORDERS_COHORT_AOV, measures_js_1.MEASURE.ORDERS_COHORT_CUSTOMERS],
4422
2650
  },
4423
2651
  [measures_js_1.MEASURE.ORDERS_COHORT_CUSTOMERS]: {
4424
2652
  priority: 41,
@@ -4438,7 +2666,6 @@ exports.ORDERS_MEASURES_MAP = {
4438
2666
  applicableContexts: measure_applicable_contexts_js_1.LTV_COHORT_APPLICABLE_CONTEXTS,
4439
2667
  shortTitle: 'Cohort Cust.',
4440
2668
  tooltip: 'The number of customers who made their first purchase in the cohort period. The denominator for all per-customer cohort metrics.',
4441
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_COHORT_GROSS_REVENUE, measures_js_1.MEASURE.ORDERS_COHORT_RETENTION_RATE, measures_js_1.MEASURE.ORDERS_COHORT_AOV],
4442
2669
  },
4443
2670
  [measures_js_1.MEASURE.ORDERS_COHORT_RETENTION_PERCENT]: {
4444
2671
  priority: 43,
@@ -4460,32 +2687,6 @@ exports.ORDERS_MEASURES_MAP = {
4460
2687
  tooltip: 'The percentage of customers in a cohort who made an additional purchase in a subsequent period. Higher retention drives LTV.',
4461
2688
  formulaDisplay: 'Returning Cohort Customers ÷ Initial Cohort Customers × 100',
4462
2689
  formula: 'returning_cohort_customers / initial_cohort_customers * 100',
4463
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_COHORT_CUSTOMERS, measures_js_1.MEASURE.ORDERS_COHORT_GROSS_REVENUE, measures_js_1.MEASURE.ORDERS_LTV],
4464
- aliases: [measures_js_1.MEASURE.ORDERS_COHORT_RETENTION_RATE],
4465
- },
4466
- [measures_js_1.MEASURE.ORDERS_COHORT_RETENTION_RATE]: {
4467
- priority: 43,
4468
- title: 'Cohort Retention Rate',
4469
- description: 'Customer retention rate by cohort.',
4470
- sumPrefix: '',
4471
- sumSuffix: '%',
4472
- avgPrefix: '',
4473
- avgSuffix: '%',
4474
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
4475
- measure: measures_js_1.MEASURE.ORDERS_COHORT_RETENTION_RATE,
4476
- category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
4477
- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_LTV,
4478
- valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
4479
- decimalPlaces: 2,
4480
- useCompactNotation: false,
4481
- applicableContexts: measure_applicable_contexts_js_1.LTV_COHORT_APPLICABLE_CONTEXTS,
4482
- shortTitle: 'Cohort Retention',
4483
- tooltip: 'The percentage of customers in a cohort who made an additional purchase in a subsequent period. Higher retention drives LTV.',
4484
- formulaDisplay: 'Returning Cohort Customers ÷ Initial Cohort Customers × 100',
4485
- formula: 'returning_cohort_customers / initial_cohort_customers * 100',
4486
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_COHORT_CUSTOMERS, measures_js_1.MEASURE.ORDERS_COHORT_GROSS_REVENUE, measures_js_1.MEASURE.ORDERS_LTV],
4487
- deprecated: true,
4488
- hideFromUI: true,
4489
2690
  },
4490
2691
  [measures_js_1.MEASURE.ORDERS_COHORT_AOV]: {
4491
2692
  priority: 42,
@@ -4506,7 +2707,6 @@ exports.ORDERS_MEASURES_MAP = {
4506
2707
  tooltip: 'Average order value for orders placed by customers in the cohort. Tracks whether AOV changes as a cohort matures.',
4507
2708
  formulaDisplay: 'Cohort Revenue ÷ Cohort Order Count',
4508
2709
  formula: 'cohort_revenue / cohort_order_count',
4509
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_COHORT_GROSS_REVENUE, measures_js_1.MEASURE.ORDERS_COHORT_CUSTOMERS, measures_js_1.MEASURE.ORDERS_NET_AOV],
4510
2710
  },
4511
2711
  [measures_js_1.MEASURE.ORDERS_TOP_PRODUCTS]: {
4512
2712
  priority: 9,
@@ -4525,7 +2725,6 @@ exports.ORDERS_MEASURES_MAP = {
4525
2725
  useCompactNotation: false,
4526
2726
  applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
4527
2727
  tooltip: 'A ranking of products ordered by revenue contribution. Identifies the highest-impact products for merchandising and ad targeting.',
4528
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_UNITS, measures_js_1.MEASURE.ORDERS_GROSS_REVENUE, measures_js_1.MEASURE.ORDERS_COUNT],
4529
2728
  },
4530
2729
  [measures_js_1.MEASURE.ORDERS_CPA]: {
4531
2730
  priority: 2,
@@ -4547,7 +2746,6 @@ exports.ORDERS_MEASURES_MAP = {
4547
2746
  tooltip: 'How much you spend on average to acquire each order. Lower is better.',
4548
2747
  formulaDisplay: 'Total Ad Spend ÷ Orders',
4549
2748
  formula: 'spend / orders',
4550
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_CPA, measures_js_1.MEASURE.ORDERS_TOTAL_ROAS, measures_js_1.MEASURE.CHANNEL_SPEND],
4551
2749
  },
4552
2750
  [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_CPA]: {
4553
2751
  priority: 52,
@@ -4569,7 +2767,6 @@ exports.ORDERS_MEASURES_MAP = {
4569
2767
  tooltip: 'How much you spend to acquire each first-time customer order. Critical for understanding customer acquisition efficiency.',
4570
2768
  formulaDisplay: 'Total Ad Spend ÷ New Customer Orders',
4571
2769
  formula: 'spend / new_customer_orders',
4572
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_CPA, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_TOTAL_ROAS],
4573
2770
  },
4574
2771
  [measures_js_1.MEASURE.ORDERS_TOTAL_ROAS]: {
4575
2772
  priority: 1,
@@ -4591,7 +2788,6 @@ exports.ORDERS_MEASURES_MAP = {
4591
2788
  tooltip: 'How much revenue you earn for every dollar spent on advertising. A 3x ROAS means $3 revenue per $1 spent.',
4592
2789
  formulaDisplay: 'Total Order Revenue ÷ Total Ad Spend',
4593
2790
  formula: 'total_revenue / spend',
4594
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_GROSS_ROAS, measures_js_1.MEASURE.ORDERS_NET_ROAS, measures_js_1.MEASURE.ORDERS_CPA],
4595
2791
  },
4596
2792
  [measures_js_1.MEASURE.ORDERS_GROSS_ROAS]: {
4597
2793
  priority: 3,
@@ -4613,7 +2809,6 @@ exports.ORDERS_MEASURES_MAP = {
4613
2809
  tooltip: 'Return on ad spend using gross sales (before discounts and refunds are applied).',
4614
2810
  formulaDisplay: 'Gross Order Sales ÷ Total Ad Spend',
4615
2811
  formula: 'gross_sales / spend',
4616
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_TOTAL_ROAS, measures_js_1.MEASURE.ORDERS_NET_ROAS],
4617
2812
  },
4618
2813
  [measures_js_1.MEASURE.ORDERS_NET_ROAS]: {
4619
2814
  priority: 4,
@@ -4635,7 +2830,6 @@ exports.ORDERS_MEASURES_MAP = {
4635
2830
  tooltip: 'Return on ad spend using net sales (after discounts and refunds). Most accurate for true profitability.',
4636
2831
  formulaDisplay: 'Net Order Sales ÷ Total Ad Spend',
4637
2832
  formula: 'net_sales / spend',
4638
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_TOTAL_ROAS, measures_js_1.MEASURE.ORDERS_GROSS_ROAS],
4639
2833
  },
4640
2834
  [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_TOTAL_ROAS]: {
4641
2835
  priority: 11,
@@ -4657,7 +2851,6 @@ exports.ORDERS_MEASURES_MAP = {
4657
2851
  tooltip: 'Revenue from new customer orders per dollar spent on advertising. Key metric for customer acquisition efficiency.',
4658
2852
  formulaDisplay: 'New Customer Order Revenue ÷ Ad Spend',
4659
2853
  formula: 'nc_revenue / spend',
4660
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_TOTAL_ROAS, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_CPA, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_GROSS_ROAS, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_NET_ROAS],
4661
2854
  },
4662
2855
  [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_GROSS_ROAS]: {
4663
2856
  priority: 12,
@@ -4679,7 +2872,6 @@ exports.ORDERS_MEASURES_MAP = {
4679
2872
  tooltip: 'Gross sales from new customer orders per dollar spent on advertising.',
4680
2873
  formulaDisplay: 'NC Gross Order Sales ÷ Ad Spend',
4681
2874
  formula: 'nc_gross_sales / spend',
4682
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_TOTAL_ROAS, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_NET_ROAS, measures_js_1.MEASURE.ORDERS_GROSS_ROAS],
4683
2875
  },
4684
2876
  [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_NET_ROAS]: {
4685
2877
  priority: 13,
@@ -4701,7 +2893,6 @@ exports.ORDERS_MEASURES_MAP = {
4701
2893
  tooltip: 'Net sales from new customer orders per dollar spent on advertising. Most accurate for true acquisition profitability.',
4702
2894
  formulaDisplay: 'NC Net Order Sales ÷ Ad Spend',
4703
2895
  formula: 'nc_net_sales / spend',
4704
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_TOTAL_ROAS, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_GROSS_ROAS, measures_js_1.MEASURE.ORDERS_NET_ROAS],
4705
2896
  },
4706
2897
  [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_CPA]: {
4707
2898
  priority: 53,
@@ -4723,7 +2914,6 @@ exports.ORDERS_MEASURES_MAP = {
4723
2914
  tooltip: 'How much you spend to acquire each repeat customer order. Useful for measuring retention and remarketing campaign efficiency.',
4724
2915
  formulaDisplay: 'Total Ad Spend ÷ Returning Customer Orders',
4725
2916
  formula: 'spend / returning_customer_orders',
4726
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_CPA, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_CPA, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_TOTAL_ROAS],
4727
2917
  },
4728
2918
  [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_TOTAL_ROAS]: {
4729
2919
  priority: 21,
@@ -4745,7 +2935,6 @@ exports.ORDERS_MEASURES_MAP = {
4745
2935
  tooltip: 'Revenue from returning customer orders per dollar spent on advertising. Key metric for retention efficiency.',
4746
2936
  formulaDisplay: 'Returning Customer Order Revenue ÷ Ad Spend',
4747
2937
  formula: 'rc_revenue / spend',
4748
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_TOTAL_ROAS, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_CPA, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_ROAS, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_NET_ROAS],
4749
2938
  },
4750
2939
  [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_ROAS]: {
4751
2940
  priority: 22,
@@ -4767,7 +2956,6 @@ exports.ORDERS_MEASURES_MAP = {
4767
2956
  tooltip: 'Gross sales from returning customer orders per dollar spent on advertising.',
4768
2957
  formulaDisplay: 'RC Gross Order Sales ÷ Ad Spend',
4769
2958
  formula: 'rc_gross_sales / spend',
4770
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_TOTAL_ROAS, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_NET_ROAS, measures_js_1.MEASURE.ORDERS_GROSS_ROAS],
4771
2959
  },
4772
2960
  [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_NET_ROAS]: {
4773
2961
  priority: 23,
@@ -4789,7 +2977,6 @@ exports.ORDERS_MEASURES_MAP = {
4789
2977
  tooltip: 'Net sales from returning customer orders per dollar spent on advertising. Most accurate for true retention profitability.',
4790
2978
  formulaDisplay: 'RC Net Order Sales ÷ Ad Spend',
4791
2979
  formula: 'rc_net_sales / spend',
4792
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_TOTAL_ROAS, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_ROAS, measures_js_1.MEASURE.ORDERS_NET_ROAS],
4793
2980
  },
4794
2981
  [measures_js_1.MEASURE.ORDERS_CM1_ROAS]: {
4795
2982
  priority: 51,
@@ -4811,7 +2998,6 @@ exports.ORDERS_MEASURES_MAP = {
4811
2998
  tooltip: 'How much gross margin (CM1) you earn for every dollar spent on advertising.',
4812
2999
  formulaDisplay: 'CM1 ÷ Total Ad Spend',
4813
3000
  formula: 'cm1 / spend',
4814
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_CM2_ROAS, measures_js_1.MEASURE.ORDERS_CM3_ROAS, measures_js_1.MEASURE.ORDERS_TOTAL_ROAS],
4815
3001
  },
4816
3002
  [measures_js_1.MEASURE.ORDERS_CM2_ROAS]: {
4817
3003
  priority: 52,
@@ -4833,7 +3019,6 @@ exports.ORDERS_MEASURES_MAP = {
4833
3019
  tooltip: 'How much contribution margin after marketing (CM2) you earn for every dollar spent on advertising.',
4834
3020
  formulaDisplay: 'CM2 ÷ Total Ad Spend',
4835
3021
  formula: 'cm2 / spend',
4836
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_CM1_ROAS, measures_js_1.MEASURE.ORDERS_CM3_ROAS, measures_js_1.MEASURE.ORDERS_TOTAL_ROAS],
4837
3022
  },
4838
3023
  [measures_js_1.MEASURE.ORDERS_CM3_ROAS]: {
4839
3024
  priority: 53,
@@ -4855,7 +3040,6 @@ exports.ORDERS_MEASURES_MAP = {
4855
3040
  tooltip: 'How much contribution margin after all costs (CM3) you earn for every dollar spent on advertising.',
4856
3041
  formulaDisplay: 'CM3 ÷ Total Ad Spend',
4857
3042
  formula: 'cm3 / spend',
4858
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_CM1_ROAS, measures_js_1.MEASURE.ORDERS_CM2_ROAS, measures_js_1.MEASURE.ORDERS_TOTAL_ROAS],
4859
3043
  },
4860
3044
  [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_CM1_ROAS]: {
4861
3045
  priority: 54,
@@ -4877,7 +3061,6 @@ exports.ORDERS_MEASURES_MAP = {
4877
3061
  tooltip: 'New customer gross margin (CM1) per dollar spent on advertising.',
4878
3062
  formulaDisplay: 'NC CM1 ÷ Ad Spend',
4879
3063
  formula: 'nc_cm1 / spend',
4880
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_CM1_ROAS, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_CM2_ROAS, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_CM3_ROAS],
4881
3064
  },
4882
3065
  [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_CM2_ROAS]: {
4883
3066
  priority: 55,
@@ -4899,7 +3082,6 @@ exports.ORDERS_MEASURES_MAP = {
4899
3082
  tooltip: 'New customer contribution margin after marketing (CM2) per dollar spent on advertising.',
4900
3083
  formulaDisplay: 'NC CM2 ÷ Ad Spend',
4901
3084
  formula: 'nc_cm2 / spend',
4902
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_CM2_ROAS, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_CM1_ROAS, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_CM3_ROAS],
4903
3085
  },
4904
3086
  [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_CM3_ROAS]: {
4905
3087
  priority: 56,
@@ -4921,7 +3103,6 @@ exports.ORDERS_MEASURES_MAP = {
4921
3103
  tooltip: 'New customer contribution margin after all costs (CM3) per dollar spent on advertising.',
4922
3104
  formulaDisplay: 'NC CM3 ÷ Ad Spend',
4923
3105
  formula: 'nc_cm3 / spend',
4924
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_CM3_ROAS, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_CM1_ROAS, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_CM2_ROAS],
4925
3106
  },
4926
3107
  [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_CM1_ROAS]: {
4927
3108
  priority: 57,
@@ -4943,7 +3124,6 @@ exports.ORDERS_MEASURES_MAP = {
4943
3124
  tooltip: 'Returning customer gross margin (CM1) per dollar spent on advertising.',
4944
3125
  formulaDisplay: 'RC CM1 ÷ Ad Spend',
4945
3126
  formula: 'rc_cm1 / spend',
4946
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_CM1_ROAS, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_CM2_ROAS, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_CM3_ROAS],
4947
3127
  },
4948
3128
  [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_CM2_ROAS]: {
4949
3129
  priority: 58,
@@ -4965,7 +3145,6 @@ exports.ORDERS_MEASURES_MAP = {
4965
3145
  tooltip: 'Returning customer contribution margin after marketing (CM2) per dollar spent on advertising.',
4966
3146
  formulaDisplay: 'RC CM2 ÷ Ad Spend',
4967
3147
  formula: 'rc_cm2 / spend',
4968
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_CM2_ROAS, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_CM1_ROAS, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_CM3_ROAS],
4969
3148
  },
4970
3149
  [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_CM3_ROAS]: {
4971
3150
  priority: 59,
@@ -4987,7 +3166,6 @@ exports.ORDERS_MEASURES_MAP = {
4987
3166
  tooltip: 'Returning customer contribution margin after all costs (CM3) per dollar spent on advertising.',
4988
3167
  formulaDisplay: 'RC CM3 ÷ Ad Spend',
4989
3168
  formula: 'rc_cm3 / spend',
4990
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_CM3_ROAS, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_CM1_ROAS, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_CM2_ROAS],
4991
3169
  },
4992
3170
  [measures_js_1.MEASURE.ORDERS_TOTAL_MER]: {
4993
3171
  priority: 31,
@@ -5009,7 +3187,6 @@ exports.ORDERS_MEASURES_MAP = {
5009
3187
  tooltip: 'What percentage of your order revenue is spent on advertising. Lower is better—it means more revenue per ad dollar.',
5010
3188
  formulaDisplay: '(Total Ad Spend ÷ Total Order Revenue) × 100',
5011
3189
  formula: '(spend / total_revenue) * 100',
5012
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_GROSS_MER, measures_js_1.MEASURE.ORDERS_NET_MER, measures_js_1.MEASURE.ORDERS_TOTAL_ROAS],
5013
3190
  },
5014
3191
  [measures_js_1.MEASURE.ORDERS_GROSS_MER]: {
5015
3192
  priority: 32,
@@ -5031,8 +3208,6 @@ exports.ORDERS_MEASURES_MAP = {
5031
3208
  tooltip: 'What percentage of gross order sales (before discounts and refunds) is spent on advertising.',
5032
3209
  formulaDisplay: '(Total Ad Spend ÷ Gross Order Sales) × 100',
5033
3210
  formula: '(spend / gross_sales) * 100',
5034
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_TOTAL_MER, measures_js_1.MEASURE.ORDERS_NET_MER, measures_js_1.MEASURE.ORDERS_GROSS_ROAS],
5035
- aliases: [measures_js_1.MEASURE.ORDERS_SPEND_GROSS_PERCENT],
5036
3211
  },
5037
3212
  [measures_js_1.MEASURE.ORDERS_NET_MER]: {
5038
3213
  priority: 33,
@@ -5054,8 +3229,6 @@ exports.ORDERS_MEASURES_MAP = {
5054
3229
  tooltip: 'What percentage of net order sales (after discounts and refunds) is spent on advertising.',
5055
3230
  formulaDisplay: '(Total Ad Spend ÷ Net Order Sales) × 100',
5056
3231
  formula: '(spend / net_sales) * 100',
5057
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_TOTAL_MER, measures_js_1.MEASURE.ORDERS_GROSS_MER, measures_js_1.MEASURE.ORDERS_NET_ROAS],
5058
- aliases: [measures_js_1.MEASURE.ORDERS_SPEND_NET_PERCENT],
5059
3232
  },
5060
3233
  [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_TOTAL_MER]: {
5061
3234
  priority: 36,
@@ -5077,7 +3250,6 @@ exports.ORDERS_MEASURES_MAP = {
5077
3250
  tooltip: 'What percentage of new customer order revenue is spent on advertising. Lower is better.',
5078
3251
  formulaDisplay: '(Ad Spend ÷ NC Order Revenue) × 100',
5079
3252
  formula: '(spend / nc_revenue) * 100',
5080
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_TOTAL_MER, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_TOTAL_ROAS, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_GROSS_MER, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_NET_MER],
5081
3253
  },
5082
3254
  [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_GROSS_MER]: {
5083
3255
  priority: 37,
@@ -5099,7 +3271,6 @@ exports.ORDERS_MEASURES_MAP = {
5099
3271
  tooltip: 'What percentage of new customer gross order sales is spent on advertising.',
5100
3272
  formulaDisplay: '(Ad Spend ÷ NC Gross Order Sales) × 100',
5101
3273
  formula: '(spend / nc_gross_sales) * 100',
5102
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_TOTAL_MER, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_NET_MER, measures_js_1.MEASURE.ORDERS_GROSS_MER],
5103
3274
  },
5104
3275
  [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_NET_MER]: {
5105
3276
  priority: 38,
@@ -5121,7 +3292,6 @@ exports.ORDERS_MEASURES_MAP = {
5121
3292
  tooltip: 'What percentage of new customer net order sales is spent on advertising.',
5122
3293
  formulaDisplay: '(Ad Spend ÷ NC Net Order Sales) × 100',
5123
3294
  formula: '(spend / nc_net_sales) * 100',
5124
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_TOTAL_MER, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_GROSS_MER, measures_js_1.MEASURE.ORDERS_NET_MER],
5125
3295
  },
5126
3296
  [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_TOTAL_MER]: {
5127
3297
  priority: 41,
@@ -5143,7 +3313,6 @@ exports.ORDERS_MEASURES_MAP = {
5143
3313
  tooltip: 'What percentage of returning customer order revenue is spent on advertising. Lower is better.',
5144
3314
  formulaDisplay: '(Ad Spend ÷ RC Order Revenue) × 100',
5145
3315
  formula: '(spend / rc_revenue) * 100',
5146
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_TOTAL_MER, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_TOTAL_ROAS, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_MER, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_NET_MER],
5147
3316
  },
5148
3317
  [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_MER]: {
5149
3318
  priority: 42,
@@ -5165,7 +3334,6 @@ exports.ORDERS_MEASURES_MAP = {
5165
3334
  tooltip: 'What percentage of returning customer gross order sales is spent on advertising.',
5166
3335
  formulaDisplay: '(Ad Spend ÷ RC Gross Order Sales) × 100',
5167
3336
  formula: '(spend / rc_gross_sales) * 100',
5168
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_TOTAL_MER, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_NET_MER, measures_js_1.MEASURE.ORDERS_GROSS_MER],
5169
3337
  },
5170
3338
  [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_NET_MER]: {
5171
3339
  priority: 43,
@@ -5187,7 +3355,6 @@ exports.ORDERS_MEASURES_MAP = {
5187
3355
  tooltip: 'What percentage of returning customer net order sales is spent on advertising.',
5188
3356
  formulaDisplay: '(Ad Spend ÷ RC Net Order Sales) × 100',
5189
3357
  formula: '(spend / rc_net_sales) * 100',
5190
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_TOTAL_MER, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_MER, measures_js_1.MEASURE.ORDERS_NET_MER],
5191
3358
  },
5192
3359
  [measures_js_1.MEASURE.ORDERS_CM1_MER]: {
5193
3360
  priority: 61,
@@ -5209,7 +3376,6 @@ exports.ORDERS_MEASURES_MAP = {
5209
3376
  tooltip: 'What percentage of your gross margin (CM1) is spent on advertising. Lower is better.',
5210
3377
  formulaDisplay: '(Total Ad Spend ÷ CM1) × 100',
5211
3378
  formula: '(spend / cm1) * 100',
5212
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_CM2_MER, measures_js_1.MEASURE.ORDERS_CM3_MER, measures_js_1.MEASURE.ORDERS_TOTAL_MER],
5213
3379
  },
5214
3380
  [measures_js_1.MEASURE.ORDERS_CM2_MER]: {
5215
3381
  priority: 62,
@@ -5231,7 +3397,6 @@ exports.ORDERS_MEASURES_MAP = {
5231
3397
  tooltip: 'What percentage of your contribution margin after marketing (CM2) is spent on advertising.',
5232
3398
  formulaDisplay: '(Total Ad Spend ÷ CM2) × 100',
5233
3399
  formula: '(spend / cm2) * 100',
5234
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_CM1_MER, measures_js_1.MEASURE.ORDERS_CM3_MER, measures_js_1.MEASURE.ORDERS_TOTAL_MER],
5235
3400
  },
5236
3401
  [measures_js_1.MEASURE.ORDERS_CM3_MER]: {
5237
3402
  priority: 63,
@@ -5253,7 +3418,6 @@ exports.ORDERS_MEASURES_MAP = {
5253
3418
  tooltip: 'What percentage of your contribution margin after all costs (CM3) is spent on advertising.',
5254
3419
  formulaDisplay: '(Total Ad Spend ÷ CM3) × 100',
5255
3420
  formula: '(spend / cm3) * 100',
5256
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_CM1_MER, measures_js_1.MEASURE.ORDERS_CM2_MER, measures_js_1.MEASURE.ORDERS_TOTAL_MER],
5257
3421
  },
5258
3422
  [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_CM1_MER]: {
5259
3423
  priority: 64,
@@ -5275,7 +3439,6 @@ exports.ORDERS_MEASURES_MAP = {
5275
3439
  tooltip: 'What percentage of new customer gross margin (CM1) is spent on advertising.',
5276
3440
  formulaDisplay: '(Ad Spend ÷ NC CM1) × 100',
5277
3441
  formula: '(spend / nc_cm1) * 100',
5278
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_CM1_MER, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_CM2_MER, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_CM3_MER],
5279
3442
  },
5280
3443
  [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_CM2_MER]: {
5281
3444
  priority: 65,
@@ -5297,7 +3460,6 @@ exports.ORDERS_MEASURES_MAP = {
5297
3460
  tooltip: 'What percentage of new customer contribution margin after marketing (CM2) is spent on advertising.',
5298
3461
  formulaDisplay: '(Ad Spend ÷ NC CM2) × 100',
5299
3462
  formula: '(spend / nc_cm2) * 100',
5300
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_CM2_MER, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_CM1_MER, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_CM3_MER],
5301
3463
  },
5302
3464
  [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_CM3_MER]: {
5303
3465
  priority: 66,
@@ -5319,7 +3481,6 @@ exports.ORDERS_MEASURES_MAP = {
5319
3481
  tooltip: 'What percentage of new customer contribution margin after all costs (CM3) is spent on advertising.',
5320
3482
  formulaDisplay: '(Ad Spend ÷ NC CM3) × 100',
5321
3483
  formula: '(spend / nc_cm3) * 100',
5322
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_CM3_MER, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_CM1_MER, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_CM2_MER],
5323
3484
  },
5324
3485
  [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_CM1_MER]: {
5325
3486
  priority: 67,
@@ -5341,7 +3502,6 @@ exports.ORDERS_MEASURES_MAP = {
5341
3502
  tooltip: 'What percentage of returning customer gross margin (CM1) is spent on advertising.',
5342
3503
  formulaDisplay: '(Ad Spend ÷ RC CM1) × 100',
5343
3504
  formula: '(spend / rc_cm1) * 100',
5344
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_CM1_MER, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_CM2_MER, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_CM3_MER],
5345
3505
  },
5346
3506
  [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_CM2_MER]: {
5347
3507
  priority: 68,
@@ -5363,7 +3523,6 @@ exports.ORDERS_MEASURES_MAP = {
5363
3523
  tooltip: 'What percentage of returning customer contribution margin after marketing (CM2) is spent on advertising.',
5364
3524
  formulaDisplay: '(Ad Spend ÷ RC CM2) × 100',
5365
3525
  formula: '(spend / rc_cm2) * 100',
5366
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_CM2_MER, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_CM1_MER, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_CM3_MER],
5367
3526
  },
5368
3527
  [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_CM3_MER]: {
5369
3528
  priority: 69,
@@ -5385,51 +3544,6 @@ exports.ORDERS_MEASURES_MAP = {
5385
3544
  tooltip: 'What percentage of returning customer contribution margin after all costs (CM3) is spent on advertising.',
5386
3545
  formulaDisplay: '(Ad Spend ÷ RC CM3) × 100',
5387
3546
  formula: '(spend / rc_cm3) * 100',
5388
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_CM3_MER, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_CM1_MER, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_CM2_MER],
5389
- },
5390
- [measures_js_1.MEASURE.ORDERS_SPEND_GROSS_PERCENT]: {
5391
- priority: 61,
5392
- title: 'Ad Spend % of Gross Sales',
5393
- shortTitle: 'Spend % Gross',
5394
- description: 'The percentage of gross order sales spent on advertising.',
5395
- sumPrefix: '',
5396
- sumSuffix: '%',
5397
- avgPrefix: '',
5398
- avgSuffix: '%',
5399
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
5400
- measure: measures_js_1.MEASURE.ORDERS_SPEND_GROSS_PERCENT,
5401
- category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
5402
- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
5403
- valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
5404
- decimalPlaces: 2,
5405
- useCompactNotation: false,
5406
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
5407
- tooltip: 'What portion of your gross order sales goes toward advertising costs. Lower is more efficient.',
5408
- formulaDisplay: '(Ad Spend ÷ Gross Order Sales) × 100',
5409
- formula: '(spend / gross_sales) * 100',
5410
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_SPEND_NET_PERCENT, measures_js_1.MEASURE.ORDERS_GROSS_MER, measures_js_1.MEASURE.ORDERS_GROSS_ROAS],
5411
- },
5412
- [measures_js_1.MEASURE.ORDERS_SPEND_NET_PERCENT]: {
5413
- priority: 62,
5414
- title: 'Ad Spend % of Net Sales',
5415
- shortTitle: 'Spend % Net',
5416
- description: 'The percentage of net order sales spent on advertising.',
5417
- sumPrefix: '',
5418
- sumSuffix: '%',
5419
- avgPrefix: '',
5420
- avgSuffix: '%',
5421
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
5422
- measure: measures_js_1.MEASURE.ORDERS_SPEND_NET_PERCENT,
5423
- category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
5424
- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
5425
- valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
5426
- decimalPlaces: 2,
5427
- useCompactNotation: false,
5428
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
5429
- tooltip: 'What portion of your net order sales goes toward advertising costs. Lower is more efficient.',
5430
- formulaDisplay: '(Ad Spend ÷ Net Order Sales) × 100',
5431
- formula: '(spend / net_sales) * 100',
5432
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_SPEND_GROSS_PERCENT, measures_js_1.MEASURE.ORDERS_NET_MER, measures_js_1.MEASURE.ORDERS_NET_ROAS],
5433
3547
  },
5434
3548
  [measures_js_1.MEASURE.ORDERS_TOTAL_RAAD]: {
5435
3549
  priority: 71,
@@ -5451,7 +3565,6 @@ exports.ORDERS_MEASURES_MAP = {
5451
3565
  tooltip: 'Order revenue remaining after subtracting advertising costs. A quick measure of marketing profitability.',
5452
3566
  formulaDisplay: 'Total Order Revenue − Ad Spend',
5453
3567
  formula: 'total_revenue - spend',
5454
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_GROSS_RAAD, measures_js_1.MEASURE.ORDERS_NET_RAAD, measures_js_1.MEASURE.ORDERS_TOTAL_RAAD_PERCENT],
5455
3568
  },
5456
3569
  [measures_js_1.MEASURE.ORDERS_GROSS_RAAD]: {
5457
3570
  priority: 72,
@@ -5473,7 +3586,6 @@ exports.ORDERS_MEASURES_MAP = {
5473
3586
  tooltip: 'Gross order sales remaining after subtracting advertising costs.',
5474
3587
  formulaDisplay: 'Gross Order Sales − Ad Spend',
5475
3588
  formula: 'gross_sales - spend',
5476
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_TOTAL_RAAD, measures_js_1.MEASURE.ORDERS_NET_RAAD, measures_js_1.MEASURE.ORDERS_GROSS_RAAD_PERCENT],
5477
3589
  },
5478
3590
  [measures_js_1.MEASURE.ORDERS_NET_RAAD]: {
5479
3591
  priority: 73,
@@ -5495,7 +3607,6 @@ exports.ORDERS_MEASURES_MAP = {
5495
3607
  tooltip: 'Net order sales remaining after subtracting advertising costs. Most accurate for true profitability.',
5496
3608
  formulaDisplay: 'Net Order Sales − Ad Spend',
5497
3609
  formula: 'net_sales - spend',
5498
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_TOTAL_RAAD, measures_js_1.MEASURE.ORDERS_GROSS_RAAD, measures_js_1.MEASURE.ORDERS_NET_RAAD_PERCENT],
5499
3610
  },
5500
3611
  [measures_js_1.MEASURE.ORDERS_TOTAL_RAAD_PERCENT]: {
5501
3612
  priority: 74,
@@ -5517,7 +3628,6 @@ exports.ORDERS_MEASURES_MAP = {
5517
3628
  tooltip: 'What percentage of your total order revenue remains after ad spend. Higher is better.',
5518
3629
  formulaDisplay: '(RAAD ÷ Total Revenue) × 100',
5519
3630
  formula: '((total_revenue - spend) / total_revenue) * 100',
5520
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_TOTAL_RAAD, measures_js_1.MEASURE.ORDERS_GROSS_RAAD_PERCENT, measures_js_1.MEASURE.ORDERS_NET_RAAD_PERCENT],
5521
3631
  },
5522
3632
  [measures_js_1.MEASURE.ORDERS_GROSS_RAAD_PERCENT]: {
5523
3633
  priority: 75,
@@ -5539,7 +3649,6 @@ exports.ORDERS_MEASURES_MAP = {
5539
3649
  tooltip: 'What percentage of your gross order sales remains after ad spend.',
5540
3650
  formulaDisplay: '(RAAD Gross ÷ Gross Sales) × 100',
5541
3651
  formula: '((gross_sales - spend) / gross_sales) * 100',
5542
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_GROSS_RAAD, measures_js_1.MEASURE.ORDERS_TOTAL_RAAD_PERCENT, measures_js_1.MEASURE.ORDERS_NET_RAAD_PERCENT],
5543
3652
  },
5544
3653
  [measures_js_1.MEASURE.ORDERS_NET_RAAD_PERCENT]: {
5545
3654
  priority: 76,
@@ -5561,7 +3670,6 @@ exports.ORDERS_MEASURES_MAP = {
5561
3670
  tooltip: 'What percentage of your net order sales remains after ad spend. Most accurate profitability view.',
5562
3671
  formulaDisplay: '(RAAD Net ÷ Net Sales) × 100',
5563
3672
  formula: '((net_sales - spend) / net_sales) * 100',
5564
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_NET_RAAD, measures_js_1.MEASURE.ORDERS_TOTAL_RAAD_PERCENT, measures_js_1.MEASURE.ORDERS_GROSS_RAAD_PERCENT],
5565
3673
  },
5566
3674
  [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_TOTAL_RAAD]: {
5567
3675
  priority: 77,
@@ -5583,7 +3691,6 @@ exports.ORDERS_MEASURES_MAP = {
5583
3691
  tooltip: 'New customer order revenue remaining after subtracting advertising costs.',
5584
3692
  formulaDisplay: 'NC Order Revenue − Ad Spend',
5585
3693
  formula: 'nc_revenue - spend',
5586
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_TOTAL_RAAD, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_GROSS_RAAD, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_NET_RAAD],
5587
3694
  },
5588
3695
  [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_GROSS_RAAD]: {
5589
3696
  priority: 78,
@@ -5605,7 +3712,6 @@ exports.ORDERS_MEASURES_MAP = {
5605
3712
  tooltip: 'New customer gross order sales remaining after subtracting advertising costs.',
5606
3713
  formulaDisplay: 'NC Gross Order Sales − Ad Spend',
5607
3714
  formula: 'nc_gross_sales - spend',
5608
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_TOTAL_RAAD, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_NET_RAAD, measures_js_1.MEASURE.ORDERS_GROSS_RAAD],
5609
3715
  },
5610
3716
  [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_NET_RAAD]: {
5611
3717
  priority: 79,
@@ -5627,7 +3733,6 @@ exports.ORDERS_MEASURES_MAP = {
5627
3733
  tooltip: 'New customer net order sales remaining after subtracting advertising costs.',
5628
3734
  formulaDisplay: 'NC Net Order Sales − Ad Spend',
5629
3735
  formula: 'nc_net_sales - spend',
5630
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_TOTAL_RAAD, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_GROSS_RAAD, measures_js_1.MEASURE.ORDERS_NET_RAAD],
5631
3736
  },
5632
3737
  [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_TOTAL_RAAD_PERCENT]: {
5633
3738
  priority: 80,
@@ -5649,7 +3754,6 @@ exports.ORDERS_MEASURES_MAP = {
5649
3754
  tooltip: 'What percentage of new customer order revenue remains after ad spend.',
5650
3755
  formulaDisplay: '(NC RAAD ÷ NC Revenue) × 100',
5651
3756
  formula: '((nc_revenue - spend) / nc_revenue) * 100',
5652
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_TOTAL_RAAD, measures_js_1.MEASURE.ORDERS_TOTAL_RAAD_PERCENT],
5653
3757
  },
5654
3758
  [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_GROSS_RAAD_PERCENT]: {
5655
3759
  priority: 81,
@@ -5671,7 +3775,6 @@ exports.ORDERS_MEASURES_MAP = {
5671
3775
  tooltip: 'What percentage of new customer gross order sales remains after ad spend.',
5672
3776
  formulaDisplay: '(NC RAAD Gross ÷ NC Gross Sales) × 100',
5673
3777
  formula: '((nc_gross_sales - spend) / nc_gross_sales) * 100',
5674
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_GROSS_RAAD, measures_js_1.MEASURE.ORDERS_GROSS_RAAD_PERCENT],
5675
3778
  },
5676
3779
  [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_NET_RAAD_PERCENT]: {
5677
3780
  priority: 82,
@@ -5693,7 +3796,6 @@ exports.ORDERS_MEASURES_MAP = {
5693
3796
  tooltip: 'What percentage of new customer net order sales remains after ad spend.',
5694
3797
  formulaDisplay: '(NC RAAD Net ÷ NC Net Sales) × 100',
5695
3798
  formula: '((nc_net_sales - spend) / nc_net_sales) * 100',
5696
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_NET_RAAD, measures_js_1.MEASURE.ORDERS_NET_RAAD_PERCENT],
5697
3799
  },
5698
3800
  [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_TOTAL_RAAD]: {
5699
3801
  priority: 83,
@@ -5715,7 +3817,6 @@ exports.ORDERS_MEASURES_MAP = {
5715
3817
  tooltip: 'Returning customer order revenue remaining after subtracting advertising costs.',
5716
3818
  formulaDisplay: 'RC Order Revenue − Ad Spend',
5717
3819
  formula: 'rc_revenue - spend',
5718
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_TOTAL_RAAD, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_RAAD, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_NET_RAAD],
5719
3820
  },
5720
3821
  [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_RAAD]: {
5721
3822
  priority: 84,
@@ -5737,7 +3838,6 @@ exports.ORDERS_MEASURES_MAP = {
5737
3838
  tooltip: 'Returning customer gross order sales remaining after subtracting advertising costs.',
5738
3839
  formulaDisplay: 'RC Gross Order Sales − Ad Spend',
5739
3840
  formula: 'rc_gross_sales - spend',
5740
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_TOTAL_RAAD, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_NET_RAAD, measures_js_1.MEASURE.ORDERS_GROSS_RAAD],
5741
3841
  },
5742
3842
  [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_NET_RAAD]: {
5743
3843
  priority: 85,
@@ -5759,7 +3859,6 @@ exports.ORDERS_MEASURES_MAP = {
5759
3859
  tooltip: 'Returning customer net order sales remaining after subtracting advertising costs.',
5760
3860
  formulaDisplay: 'RC Net Order Sales − Ad Spend',
5761
3861
  formula: 'rc_net_sales - spend',
5762
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_TOTAL_RAAD, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_RAAD, measures_js_1.MEASURE.ORDERS_NET_RAAD],
5763
3862
  },
5764
3863
  [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_TOTAL_RAAD_PERCENT]: {
5765
3864
  priority: 86,
@@ -5781,7 +3880,6 @@ exports.ORDERS_MEASURES_MAP = {
5781
3880
  tooltip: 'What percentage of returning customer order revenue remains after ad spend.',
5782
3881
  formulaDisplay: '(RC RAAD ÷ RC Revenue) × 100',
5783
3882
  formula: '((rc_revenue - spend) / rc_revenue) * 100',
5784
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_TOTAL_RAAD, measures_js_1.MEASURE.ORDERS_TOTAL_RAAD_PERCENT],
5785
3883
  },
5786
3884
  [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_RAAD_PERCENT]: {
5787
3885
  priority: 87,
@@ -5803,7 +3901,6 @@ exports.ORDERS_MEASURES_MAP = {
5803
3901
  tooltip: 'What percentage of returning customer gross order sales remains after ad spend.',
5804
3902
  formulaDisplay: '(RC RAAD Gross ÷ RC Gross Sales) × 100',
5805
3903
  formula: '((rc_gross_sales - spend) / rc_gross_sales) * 100',
5806
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_RAAD, measures_js_1.MEASURE.ORDERS_GROSS_RAAD_PERCENT],
5807
3904
  },
5808
3905
  [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_NET_RAAD_PERCENT]: {
5809
3906
  priority: 88,
@@ -5825,7 +3922,6 @@ exports.ORDERS_MEASURES_MAP = {
5825
3922
  tooltip: 'What percentage of returning customer net order sales remains after ad spend.',
5826
3923
  formulaDisplay: '(RC RAAD Net ÷ RC Net Sales) × 100',
5827
3924
  formula: '((rc_net_sales - spend) / rc_net_sales) * 100',
5828
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_NET_RAAD, measures_js_1.MEASURE.ORDERS_NET_RAAD_PERCENT],
5829
3925
  },
5830
3926
  [measures_js_1.MEASURE.ORDERS_VARIABLE_COSTS]: {
5831
3927
  priority: 51,
@@ -5845,7 +3941,6 @@ exports.ORDERS_MEASURES_MAP = {
5845
3941
  useCompactNotation: true,
5846
3942
  applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
5847
3943
  tooltip: 'Costs that scale with order volume, such as transaction fees and fulfillment costs.',
5848
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_VARIABLE_COSTS_PERCENT, measures_js_1.MEASURE.ORDERS_FIXED_COSTS, measures_js_1.MEASURE.ORDERS_CM2_MARGIN_RATE],
5849
3944
  },
5850
3945
  [measures_js_1.MEASURE.ORDERS_VARIABLE_COSTS_PERCENT]: {
5851
3946
  priority: 61,
@@ -5867,7 +3962,6 @@ exports.ORDERS_MEASURES_MAP = {
5867
3962
  tooltip: 'What percentage of net sales goes toward variable costs.',
5868
3963
  formulaDisplay: '(Variable Costs ÷ Net Sales) × 100',
5869
3964
  formula: '(variable_costs / net_sales) * 100',
5870
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_VARIABLE_COSTS, measures_js_1.MEASURE.ORDERS_FIXED_COSTS_PERCENT],
5871
3965
  },
5872
3966
  [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_VARIABLE_COSTS]: {
5873
3967
  priority: 71,
@@ -5887,7 +3981,6 @@ exports.ORDERS_MEASURES_MAP = {
5887
3981
  useCompactNotation: true,
5888
3982
  applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
5889
3983
  tooltip: 'Per-order variable expenses for new customer acquisitions.',
5890
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_VARIABLE_COSTS, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_VARIABLE_COSTS_PERCENT],
5891
3984
  },
5892
3985
  [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_VARIABLE_COSTS_PERCENT]: {
5893
3986
  priority: 73,
@@ -5909,7 +4002,6 @@ exports.ORDERS_MEASURES_MAP = {
5909
4002
  tooltip: 'What percentage of new customer net sales goes toward variable costs.',
5910
4003
  formulaDisplay: '(NC Variable Costs ÷ NC Net Sales) × 100',
5911
4004
  formula: '(nc_variable_costs / nc_net_sales) * 100',
5912
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_VARIABLE_COSTS, measures_js_1.MEASURE.ORDERS_VARIABLE_COSTS_PERCENT],
5913
4005
  },
5914
4006
  [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_VARIABLE_COSTS]: {
5915
4007
  priority: 81,
@@ -5929,7 +4021,6 @@ exports.ORDERS_MEASURES_MAP = {
5929
4021
  useCompactNotation: true,
5930
4022
  applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
5931
4023
  tooltip: 'Per-order variable expenses for returning customer orders.',
5932
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_VARIABLE_COSTS, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_VARIABLE_COSTS_PERCENT],
5933
4024
  },
5934
4025
  [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_VARIABLE_COSTS_PERCENT]: {
5935
4026
  priority: 83,
@@ -5951,7 +4042,6 @@ exports.ORDERS_MEASURES_MAP = {
5951
4042
  tooltip: 'What percentage of returning customer net sales goes toward variable costs.',
5952
4043
  formulaDisplay: '(RC Variable Costs ÷ RC Net Sales) × 100',
5953
4044
  formula: '(rc_variable_costs / rc_net_sales) * 100',
5954
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_VARIABLE_COSTS, measures_js_1.MEASURE.ORDERS_VARIABLE_COSTS_PERCENT],
5955
4045
  },
5956
4046
  [measures_js_1.MEASURE.ORDERS_FIXED_COSTS]: {
5957
4047
  priority: 52,
@@ -5971,7 +4061,6 @@ exports.ORDERS_MEASURES_MAP = {
5971
4061
  useCompactNotation: true,
5972
4062
  applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
5973
4063
  tooltip: 'Overhead costs that remain constant regardless of order volume.',
5974
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_FIXED_COSTS_PERCENT, measures_js_1.MEASURE.ORDERS_VARIABLE_COSTS, measures_js_1.MEASURE.ORDERS_NET_MARGIN],
5975
4064
  },
5976
4065
  [measures_js_1.MEASURE.ORDERS_FIXED_COSTS_PERCENT]: {
5977
4066
  priority: 62,
@@ -5993,7 +4082,6 @@ exports.ORDERS_MEASURES_MAP = {
5993
4082
  tooltip: 'What percentage of net sales goes toward fixed overhead costs.',
5994
4083
  formulaDisplay: '(Fixed Costs ÷ Net Sales) × 100',
5995
4084
  formula: '(fixed_costs / net_sales) * 100',
5996
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_FIXED_COSTS, measures_js_1.MEASURE.ORDERS_VARIABLE_COSTS_PERCENT],
5997
4085
  },
5998
4086
  [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_FIXED_COSTS]: {
5999
4087
  priority: 72,
@@ -6013,7 +4101,6 @@ exports.ORDERS_MEASURES_MAP = {
6013
4101
  useCompactNotation: true,
6014
4102
  applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
6015
4103
  tooltip: 'Allocated fixed expenses for new customer acquisitions.',
6016
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_FIXED_COSTS, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_FIXED_COSTS_PERCENT],
6017
4104
  },
6018
4105
  [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_FIXED_COSTS_PERCENT]: {
6019
4106
  priority: 74,
@@ -6035,7 +4122,6 @@ exports.ORDERS_MEASURES_MAP = {
6035
4122
  tooltip: 'What percentage of new customer net sales goes toward fixed costs.',
6036
4123
  formulaDisplay: '(NC Fixed Costs ÷ NC Net Sales) × 100',
6037
4124
  formula: '(nc_fixed_costs / nc_net_sales) * 100',
6038
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_FIXED_COSTS, measures_js_1.MEASURE.ORDERS_FIXED_COSTS_PERCENT],
6039
4125
  },
6040
4126
  [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_FIXED_COSTS]: {
6041
4127
  priority: 82,
@@ -6055,7 +4141,6 @@ exports.ORDERS_MEASURES_MAP = {
6055
4141
  useCompactNotation: true,
6056
4142
  applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
6057
4143
  tooltip: 'Allocated fixed expenses for returning customer orders.',
6058
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_FIXED_COSTS, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_FIXED_COSTS_PERCENT],
6059
4144
  },
6060
4145
  [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_FIXED_COSTS_PERCENT]: {
6061
4146
  priority: 84,
@@ -6077,7 +4162,6 @@ exports.ORDERS_MEASURES_MAP = {
6077
4162
  tooltip: 'What percentage of returning customer net sales goes toward fixed costs.',
6078
4163
  formulaDisplay: '(RC Fixed Costs ÷ RC Net Sales) × 100',
6079
4164
  formula: '(rc_fixed_costs / rc_net_sales) * 100',
6080
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_FIXED_COSTS, measures_js_1.MEASURE.ORDERS_FIXED_COSTS_PERCENT],
6081
4165
  },
6082
4166
  [measures_js_1.MEASURE.ORDERS_SHIPPING_COSTS]: {
6083
4167
  priority: 53,
@@ -6097,7 +4181,6 @@ exports.ORDERS_MEASURES_MAP = {
6097
4181
  useCompactNotation: true,
6098
4182
  applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
6099
4183
  tooltip: 'What you pay to ship orders to customers (not what customers pay for shipping).',
6100
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_SHIPPING_COSTS_PERCENT, measures_js_1.MEASURE.ORDERS_CM2_MARGIN_RATE, measures_js_1.MEASURE.ORDERS_VARIABLE_COSTS],
6101
4184
  },
6102
4185
  [measures_js_1.MEASURE.ORDERS_SHIPPING_COSTS_PERCENT]: {
6103
4186
  priority: 63,
@@ -6119,7 +4202,6 @@ exports.ORDERS_MEASURES_MAP = {
6119
4202
  tooltip: 'What percentage of net sales goes toward shipping costs.',
6120
4203
  formulaDisplay: '(Shipping Costs ÷ Net Sales) × 100',
6121
4204
  formula: '(shipping_costs / net_sales) * 100',
6122
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_SHIPPING_COSTS, measures_js_1.MEASURE.ORDERS_PAYMENT_GATEWAY_COSTS_PERCENT],
6123
4205
  },
6124
4206
  [measures_js_1.MEASURE.ORDERS_PAYMENT_GATEWAY_COSTS]: {
6125
4207
  priority: 54,
@@ -6139,7 +4221,6 @@ exports.ORDERS_MEASURES_MAP = {
6139
4221
  useCompactNotation: true,
6140
4222
  applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
6141
4223
  tooltip: 'Transaction fees paid to payment processors like Stripe, PayPal, or Shopify Payments.',
6142
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_PAYMENT_GATEWAY_COSTS_PERCENT, measures_js_1.MEASURE.ORDERS_CM2_MARGIN_RATE, measures_js_1.MEASURE.ORDERS_VARIABLE_COSTS],
6143
4224
  },
6144
4225
  [measures_js_1.MEASURE.ORDERS_PAYMENT_GATEWAY_COSTS_PERCENT]: {
6145
4226
  priority: 64,
@@ -6161,79 +4242,6 @@ exports.ORDERS_MEASURES_MAP = {
6161
4242
  tooltip: 'What percentage of net sales goes toward payment processing fees.',
6162
4243
  formulaDisplay: '(Gateway Costs ÷ Net Sales) × 100',
6163
4244
  formula: '(payment_gateway_costs / net_sales) * 100',
6164
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_PAYMENT_GATEWAY_COSTS, measures_js_1.MEASURE.ORDERS_SHIPPING_COSTS_PERCENT],
6165
- },
6166
- [measures_js_1.MEASURE.ORDERS_GROSS_PROFIT_PERCENT]: {
6167
- priority: 100,
6168
- title: 'Gross Profit Margin',
6169
- shortTitle: 'Gross Margin %',
6170
- description: 'DEPRECATED: Use ORDERS_CM1_PERCENT instead. Gross Profit as a percentage of Net Sales.',
6171
- sumPrefix: '',
6172
- sumSuffix: '%',
6173
- avgPrefix: '',
6174
- avgSuffix: '%',
6175
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
6176
- measure: measures_js_1.MEASURE.ORDERS_GROSS_PROFIT_PERCENT,
6177
- category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
6178
- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
6179
- valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
6180
- decimalPlaces: 2,
6181
- useCompactNotation: false,
6182
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
6183
- tooltip: 'What percentage of net sales remains after product costs. Higher is better.',
6184
- formulaDisplay: '(Gross Profit ÷ Net Sales) × 100',
6185
- formula: '(gross_profit / net_sales) * 100',
6186
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_GROSS_PROFIT, measures_js_1.MEASURE.ORDERS_CM2_PERCENT, measures_js_1.MEASURE.ORDERS_NET_PROFIT_PERCENT],
6187
- deprecated: true,
6188
- hideFromUI: true,
6189
- },
6190
- [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_GROSS_PROFIT_PERCENT]: {
6191
- priority: 100,
6192
- title: 'NC Gross Profit Margin',
6193
- shortTitle: 'NC Gross Margin %',
6194
- description: 'DEPRECATED: Use ORDERS_NEW_CUSTOMER_CM1_PERCENT instead. NC Gross Profit as a percentage of NC Net Sales.',
6195
- sumPrefix: '',
6196
- sumSuffix: '%',
6197
- avgPrefix: '',
6198
- avgSuffix: '%',
6199
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
6200
- measure: measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_GROSS_PROFIT_PERCENT,
6201
- category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
6202
- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
6203
- valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
6204
- decimalPlaces: 2,
6205
- useCompactNotation: false,
6206
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
6207
- tooltip: 'What percentage of new customer net sales remains after product costs.',
6208
- formulaDisplay: '(NC Gross Profit ÷ NC Net Sales) × 100',
6209
- formula: '(nc_gross_profit / nc_net_sales) * 100',
6210
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_GROSS_PROFIT, measures_js_1.MEASURE.ORDERS_GROSS_PROFIT_PERCENT],
6211
- deprecated: true,
6212
- hideFromUI: true,
6213
- },
6214
- [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_PROFIT_PERCENT]: {
6215
- priority: 100,
6216
- title: 'RC Gross Profit Margin',
6217
- shortTitle: 'RC Gross Margin %',
6218
- description: 'DEPRECATED: Use ORDERS_RETURNING_CUSTOMER_CM1_PERCENT instead. RC Gross Profit as a percentage of RC Net Sales.',
6219
- sumPrefix: '',
6220
- sumSuffix: '%',
6221
- avgPrefix: '',
6222
- avgSuffix: '%',
6223
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
6224
- measure: measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_PROFIT_PERCENT,
6225
- category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
6226
- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
6227
- valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
6228
- decimalPlaces: 2,
6229
- useCompactNotation: false,
6230
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
6231
- tooltip: 'What percentage of returning customer net sales remains after product costs.',
6232
- formulaDisplay: '(RC Gross Profit ÷ RC Net Sales) × 100',
6233
- formula: '(rc_gross_profit / rc_net_sales) * 100',
6234
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_PROFIT, measures_js_1.MEASURE.ORDERS_GROSS_PROFIT_PERCENT],
6235
- deprecated: true,
6236
- hideFromUI: true,
6237
4245
  },
6238
4246
  [measures_js_1.MEASURE.ORDERS_CM2]: {
6239
4247
  priority: 2,
@@ -6255,7 +4263,6 @@ exports.ORDERS_MEASURES_MAP = {
6255
4263
  tooltip: 'Profit after deducting fulfillment and variable operating costs.',
6256
4264
  formulaDisplay: '(CM1) − (Shipping) − (Gateway) − (Variable Costs)',
6257
4265
  formula: '(cm1) - (shipping) - (gateway) - (variable_costs)',
6258
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_GROSS_PROFIT, measures_js_1.MEASURE.ORDERS_CM2_PERCENT, measures_js_1.MEASURE.ORDERS_CM3],
6259
4266
  },
6260
4267
  [measures_js_1.MEASURE.ORDERS_CM2_PERCENT]: {
6261
4268
  priority: 32,
@@ -6277,8 +4284,6 @@ exports.ORDERS_MEASURES_MAP = {
6277
4284
  tooltip: 'What percentage of net revenue remains after product and variable costs.',
6278
4285
  formulaDisplay: '(CM2) ÷ (Net Revenue) × 100',
6279
4286
  formula: '((cm2) / (net_revenue)) * 100',
6280
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_CM2, measures_js_1.MEASURE.ORDERS_GROSS_PROFIT_PERCENT, measures_js_1.MEASURE.ORDERS_CM3_PERCENT],
6281
- aliases: [measures_js_1.MEASURE.ORDERS_CM2_MARGIN_RATE],
6282
4287
  },
6283
4288
  [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_CM2]: {
6284
4289
  priority: 12,
@@ -6300,7 +4305,6 @@ exports.ORDERS_MEASURES_MAP = {
6300
4305
  tooltip: 'Profit from new customers after subtracting fulfillment and variable costs.',
6301
4306
  formulaDisplay: '(NC CM1) − (Shipping) − (Gateway) − (Variable Costs)',
6302
4307
  formula: '(nc_cm1) - (nc_shipping) - (nc_gateway) - (nc_variable_costs)',
6303
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_CM2, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_GROSS_PROFIT, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_CM3],
6304
4308
  },
6305
4309
  [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_CM2_PERCENT]: {
6306
4310
  priority: 36,
@@ -6322,7 +4326,6 @@ exports.ORDERS_MEASURES_MAP = {
6322
4326
  tooltip: 'What percentage of new customer net revenue remains after variable costs.',
6323
4327
  formulaDisplay: '(NC CM2) ÷ (NC Net Revenue) × 100',
6324
4328
  formula: '((nc_cm2) / (nc_net_revenue)) * 100',
6325
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_CM2, measures_js_1.MEASURE.ORDERS_CM2_PERCENT],
6326
4329
  },
6327
4330
  [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_CM2]: {
6328
4331
  priority: 22,
@@ -6344,7 +4347,6 @@ exports.ORDERS_MEASURES_MAP = {
6344
4347
  tooltip: 'Profit from returning customers after subtracting fulfillment and variable costs.',
6345
4348
  formulaDisplay: '(RC CM1) − (Shipping) − (Gateway) − (Variable Costs)',
6346
4349
  formula: '(rc_cm1) - (rc_shipping) - (rc_gateway) - (rc_variable_costs)',
6347
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_CM2, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_PROFIT, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_CM3],
6348
4350
  },
6349
4351
  [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_CM2_PERCENT]: {
6350
4352
  priority: 40,
@@ -6366,7 +4368,6 @@ exports.ORDERS_MEASURES_MAP = {
6366
4368
  tooltip: 'What percentage of returning customer net revenue remains after variable costs.',
6367
4369
  formulaDisplay: '(RC CM2) ÷ (RC Net Revenue) × 100',
6368
4370
  formula: '((rc_cm2) / (rc_net_revenue)) * 100',
6369
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_CM2, measures_js_1.MEASURE.ORDERS_CM2_PERCENT],
6370
4371
  },
6371
4372
  [measures_js_1.MEASURE.ORDERS_CM3]: {
6372
4373
  priority: 3,
@@ -6388,7 +4389,6 @@ exports.ORDERS_MEASURES_MAP = {
6388
4389
  tooltip: 'Profit after all variable costs including advertising. Key metric for marketing profitability.',
6389
4390
  formulaDisplay: '(CM2) − (Ad Spend)',
6390
4391
  formula: '(cm2) - (blended_ad_spend)',
6391
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_CM2, measures_js_1.MEASURE.ORDERS_CM3_PERCENT, measures_js_1.MEASURE.ORDERS_NET_PROFIT],
6392
4392
  },
6393
4393
  [measures_js_1.MEASURE.ORDERS_CM3_PERCENT]: {
6394
4394
  priority: 33,
@@ -6410,8 +4410,6 @@ exports.ORDERS_MEASURES_MAP = {
6410
4410
  tooltip: 'What percentage of net revenue remains after all variable costs including advertising.',
6411
4411
  formulaDisplay: '(CM3) ÷ (Net Revenue) × 100',
6412
4412
  formula: '((cm3) / (net_revenue)) * 100',
6413
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_CM3, measures_js_1.MEASURE.ORDERS_CM2_PERCENT, measures_js_1.MEASURE.ORDERS_NET_PROFIT_PERCENT],
6414
- aliases: [measures_js_1.MEASURE.ORDERS_CM3_MARGIN_RATE],
6415
4413
  },
6416
4414
  [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_CM3]: {
6417
4415
  priority: 13,
@@ -6433,7 +4431,6 @@ exports.ORDERS_MEASURES_MAP = {
6433
4431
  tooltip: 'Profit from new customers after subtracting all variable costs including advertising.',
6434
4432
  formulaDisplay: '(NC CM2) − (Ad Spend)',
6435
4433
  formula: '(nc_cm2) - (nc_ad_spend)',
6436
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_CM3, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_CM2, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_NET_PROFIT],
6437
4434
  },
6438
4435
  [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_CM3_PERCENT]: {
6439
4436
  priority: 37,
@@ -6455,7 +4452,6 @@ exports.ORDERS_MEASURES_MAP = {
6455
4452
  tooltip: 'What percentage of new customer net revenue remains after all variable costs.',
6456
4453
  formulaDisplay: '(NC CM3) ÷ (NC Net Revenue) × 100',
6457
4454
  formula: '((nc_cm3) / (nc_net_revenue)) * 100',
6458
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_CM3, measures_js_1.MEASURE.ORDERS_CM3_PERCENT],
6459
4455
  },
6460
4456
  [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_CM3]: {
6461
4457
  priority: 23,
@@ -6477,7 +4473,6 @@ exports.ORDERS_MEASURES_MAP = {
6477
4473
  tooltip: 'Profit from returning customers after subtracting all variable costs including advertising.',
6478
4474
  formulaDisplay: '(RC CM2) − (Ad Spend)',
6479
4475
  formula: '(rc_cm2) - (rc_ad_spend)',
6480
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_CM3, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_CM2, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_NET_PROFIT],
6481
4476
  },
6482
4477
  [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_CM3_PERCENT]: {
6483
4478
  priority: 41,
@@ -6499,7 +4494,6 @@ exports.ORDERS_MEASURES_MAP = {
6499
4494
  tooltip: 'What percentage of returning customer net revenue remains after all variable costs.',
6500
4495
  formulaDisplay: '(RC CM3) ÷ (RC Net Revenue) × 100',
6501
4496
  formula: '((rc_cm3) / (rc_net_revenue)) * 100',
6502
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_CM3, measures_js_1.MEASURE.ORDERS_CM3_PERCENT],
6503
4497
  },
6504
4498
  [measures_js_1.MEASURE.ORDERS_CM4]: {
6505
4499
  priority: 4,
@@ -6521,8 +4515,6 @@ exports.ORDERS_MEASURES_MAP = {
6521
4515
  tooltip: 'CM4 is your operating profit after all costs. Calculated as CM3 (profit after marketing) minus Fixed Costs (salaries, software, rent).',
6522
4516
  formulaDisplay: '(CM3) − (Fixed Costs)',
6523
4517
  formula: '(cm3) - (fixed_costs)',
6524
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_CM3, measures_js_1.MEASURE.ORDERS_FIXED_COSTS, measures_js_1.MEASURE.ORDERS_CM4_PERCENT],
6525
- aliases: [measures_js_1.MEASURE.ORDERS_NET_PROFIT],
6526
4518
  },
6527
4519
  [measures_js_1.MEASURE.ORDERS_CM4_PERCENT]: {
6528
4520
  priority: 34,
@@ -6544,8 +4536,6 @@ exports.ORDERS_MEASURES_MAP = {
6544
4536
  tooltip: 'What percentage of net revenue becomes operating profit. The ultimate efficiency metric showing profitability after all variable and fixed costs.',
6545
4537
  formulaDisplay: '((CM4) ÷ (Net Revenue)) × 100',
6546
4538
  formula: '((cm4) / (net_revenue)) * 100',
6547
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_CM4, measures_js_1.MEASURE.ORDERS_CM3_PERCENT],
6548
- aliases: [measures_js_1.MEASURE.ORDERS_NET_PROFIT_PERCENT],
6549
4539
  },
6550
4540
  [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_CM4]: {
6551
4541
  priority: 14,
@@ -6567,8 +4557,6 @@ exports.ORDERS_MEASURES_MAP = {
6567
4557
  tooltip: 'Operating profit from new customer acquisitions after all variable and fixed costs.',
6568
4558
  formulaDisplay: '(NC CM3) − (NC Fixed Costs)',
6569
4559
  formula: '(nc_cm3) - (nc_fixed_costs)',
6570
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_CM4, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_CM3, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_CM4_PERCENT],
6571
- aliases: [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_NET_PROFIT],
6572
4560
  },
6573
4561
  [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_CM4_PERCENT]: {
6574
4562
  priority: 38,
@@ -6590,8 +4578,6 @@ exports.ORDERS_MEASURES_MAP = {
6590
4578
  tooltip: 'What percentage of new customer net revenue becomes operating profit after all costs.',
6591
4579
  formulaDisplay: '((NC CM4) ÷ (NC Net Revenue)) × 100',
6592
4580
  formula: '((nc_cm4) / (nc_net_revenue)) * 100',
6593
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_CM4, measures_js_1.MEASURE.ORDERS_CM4_PERCENT],
6594
- aliases: [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_NET_PROFIT_PERCENT],
6595
4581
  },
6596
4582
  [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_CM4]: {
6597
4583
  priority: 24,
@@ -6613,8 +4599,6 @@ exports.ORDERS_MEASURES_MAP = {
6613
4599
  tooltip: 'Operating profit from returning customer orders after all variable and fixed costs.',
6614
4600
  formulaDisplay: '(RC CM3) − (RC Fixed Costs)',
6615
4601
  formula: '(rc_cm3) - (rc_fixed_costs)',
6616
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_CM4, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_CM3, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_CM4_PERCENT],
6617
- aliases: [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_NET_PROFIT],
6618
4602
  },
6619
4603
  [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_CM4_PERCENT]: {
6620
4604
  priority: 42,
@@ -6636,152 +4620,6 @@ exports.ORDERS_MEASURES_MAP = {
6636
4620
  tooltip: 'What percentage of returning customer net revenue becomes operating profit after all costs.',
6637
4621
  formulaDisplay: '((RC CM4) ÷ (RC Net Revenue)) × 100',
6638
4622
  formula: '((rc_cm4) / (rc_net_revenue)) * 100',
6639
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_CM4, measures_js_1.MEASURE.ORDERS_CM4_PERCENT],
6640
- aliases: [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_NET_PROFIT_PERCENT],
6641
- },
6642
- [measures_js_1.MEASURE.ORDERS_NET_PROFIT]: {
6643
- priority: 4,
6644
- title: 'CM4 (Operating Profit)',
6645
- shortTitle: 'CM4',
6646
- description: 'CM3 minus Fixed Costs. Your operating profit after all variable and fixed costs.',
6647
- sumPrefix: '$',
6648
- sumSuffix: '',
6649
- avgPrefix: '$',
6650
- avgSuffix: '',
6651
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
6652
- measure: measures_js_1.MEASURE.ORDERS_NET_PROFIT,
6653
- category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
6654
- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
6655
- valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
6656
- decimalPlaces: 2,
6657
- useCompactNotation: true,
6658
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
6659
- tooltip: 'CM4 is your operating profit after all costs. Calculated as CM3 (profit after marketing) minus Fixed Costs (salaries, software, rent).',
6660
- formulaDisplay: '(CM3) − (Fixed Costs)',
6661
- formula: '(cm3) - (fixed_costs)',
6662
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_CM3, measures_js_1.MEASURE.ORDERS_FIXED_COSTS, measures_js_1.MEASURE.ORDERS_NET_PROFIT_PERCENT],
6663
- deprecated: true,
6664
- hideFromUI: true,
6665
- },
6666
- [measures_js_1.MEASURE.ORDERS_NET_PROFIT_PERCENT]: {
6667
- priority: 34,
6668
- title: 'CM4 % (Operating Margin)',
6669
- shortTitle: 'CM4 %',
6670
- description: 'CM4 as a percentage of Net Revenue. Your operating margin after all costs.',
6671
- sumPrefix: '',
6672
- sumSuffix: '%',
6673
- avgPrefix: '',
6674
- avgSuffix: '%',
6675
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
6676
- measure: measures_js_1.MEASURE.ORDERS_NET_PROFIT_PERCENT,
6677
- category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
6678
- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
6679
- valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
6680
- decimalPlaces: 2,
6681
- useCompactNotation: false,
6682
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
6683
- tooltip: 'What percentage of net revenue becomes operating profit. The ultimate efficiency metric showing profitability after all variable and fixed costs.',
6684
- formulaDisplay: '((CM4) ÷ (Net Revenue)) × 100',
6685
- formula: '((cm4) / (net_revenue)) * 100',
6686
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_NET_PROFIT, measures_js_1.MEASURE.ORDERS_CM3_PERCENT, measures_js_1.MEASURE.ORDERS_GROSS_PROFIT_PERCENT],
6687
- deprecated: true,
6688
- hideFromUI: true,
6689
- },
6690
- [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_NET_PROFIT]: {
6691
- priority: 14,
6692
- title: 'NC CM4 (Operating Profit)',
6693
- shortTitle: 'NC CM4',
6694
- description: 'New customer CM3 minus Fixed Costs. Operating profit from new customer acquisitions.',
6695
- sumPrefix: '$',
6696
- sumSuffix: '',
6697
- avgPrefix: '$',
6698
- avgSuffix: '',
6699
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
6700
- measure: measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_NET_PROFIT,
6701
- category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
6702
- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
6703
- valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
6704
- decimalPlaces: 2,
6705
- useCompactNotation: true,
6706
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
6707
- tooltip: 'Operating profit from new customer acquisitions after all variable and fixed costs.',
6708
- formulaDisplay: '(NC CM3) − (NC Fixed Costs)',
6709
- formula: '(nc_cm3) - (nc_fixed_costs)',
6710
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_NET_PROFIT, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_CM3, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_NET_PROFIT_PERCENT],
6711
- deprecated: true,
6712
- hideFromUI: true,
6713
- },
6714
- [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_NET_PROFIT_PERCENT]: {
6715
- priority: 38,
6716
- title: 'NC CM4 % (Operating Margin)',
6717
- shortTitle: 'NC CM4 %',
6718
- description: 'NC CM4 as a percentage of NC Net Revenue. Operating margin from new customers.',
6719
- sumPrefix: '',
6720
- sumSuffix: '%',
6721
- avgPrefix: '',
6722
- avgSuffix: '%',
6723
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
6724
- measure: measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_NET_PROFIT_PERCENT,
6725
- category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
6726
- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
6727
- valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
6728
- decimalPlaces: 2,
6729
- useCompactNotation: false,
6730
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
6731
- tooltip: 'What percentage of new customer net revenue becomes operating profit after all costs.',
6732
- formulaDisplay: '((NC CM4) ÷ (NC Net Revenue)) × 100',
6733
- formula: '((nc_cm4) / (nc_net_revenue)) * 100',
6734
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_NET_PROFIT, measures_js_1.MEASURE.ORDERS_NET_PROFIT_PERCENT],
6735
- deprecated: true,
6736
- hideFromUI: true,
6737
- },
6738
- [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_NET_PROFIT]: {
6739
- priority: 24,
6740
- title: 'RC CM4 (Operating Profit)',
6741
- shortTitle: 'RC CM4',
6742
- description: 'Returning customer CM3 minus Fixed Costs. Operating profit from repeat purchases.',
6743
- sumPrefix: '$',
6744
- sumSuffix: '',
6745
- avgPrefix: '$',
6746
- avgSuffix: '',
6747
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
6748
- measure: measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_NET_PROFIT,
6749
- category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
6750
- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
6751
- valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
6752
- decimalPlaces: 2,
6753
- useCompactNotation: true,
6754
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
6755
- tooltip: 'Operating profit from returning customer orders after all variable and fixed costs.',
6756
- formulaDisplay: '(RC CM3) − (RC Fixed Costs)',
6757
- formula: '(rc_cm3) - (rc_fixed_costs)',
6758
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_NET_PROFIT, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_CM3, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_NET_PROFIT_PERCENT],
6759
- deprecated: true,
6760
- hideFromUI: true,
6761
- },
6762
- [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_NET_PROFIT_PERCENT]: {
6763
- priority: 42,
6764
- title: 'RC CM4 % (Operating Margin)',
6765
- shortTitle: 'RC CM4 %',
6766
- description: 'RC CM4 as a percentage of RC Net Revenue. Operating margin from returning customers.',
6767
- sumPrefix: '',
6768
- sumSuffix: '%',
6769
- avgPrefix: '',
6770
- avgSuffix: '%',
6771
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
6772
- measure: measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_NET_PROFIT_PERCENT,
6773
- category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
6774
- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
6775
- valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
6776
- decimalPlaces: 2,
6777
- useCompactNotation: false,
6778
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
6779
- tooltip: 'What percentage of returning customer net revenue becomes operating profit after all costs.',
6780
- formulaDisplay: '((RC CM4) ÷ (RC Net Revenue)) × 100',
6781
- formula: '((rc_cm4) / (rc_net_revenue)) * 100',
6782
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_NET_PROFIT, measures_js_1.MEASURE.ORDERS_NET_PROFIT_PERCENT],
6783
- deprecated: true,
6784
- hideFromUI: true,
6785
4623
  },
6786
4624
  [measures_js_1.MEASURE.ORDERS_CM1]: {
6787
4625
  priority: 1,
@@ -6803,8 +4641,6 @@ exports.ORDERS_MEASURES_MAP = {
6803
4641
  tooltip: 'CM1 is the conservative gross margin calculation using Net Revenue (after returns/discounts) minus Effective COGS.',
6804
4642
  formulaDisplay: '(Net Revenue) − (Effective COGS)',
6805
4643
  formula: '(net_revenue) - (effective_cogs)',
6806
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_CM1_PERCENT, measures_js_1.MEASURE.ORDERS_CM2, measures_js_1.MEASURE.ORDERS_GROSS_PROFIT],
6807
- aliases: [measures_js_1.MEASURE.ORDERS_NET_PRODUCT_MARGIN, measures_js_1.MEASURE.ORDERS_GROSS_MARGIN, measures_js_1.MEASURE.ORDERS_NET_MARGIN],
6808
4644
  },
6809
4645
  [measures_js_1.MEASURE.ORDERS_CM1_PERCENT]: {
6810
4646
  priority: 31,
@@ -6826,8 +4662,6 @@ exports.ORDERS_MEASURES_MAP = {
6826
4662
  tooltip: 'CM1 as a percentage of Net Revenue. The conservative gross margin percentage calculation.',
6827
4663
  formulaDisplay: '(CM1) ÷ (Net Revenue) × 100',
6828
4664
  formula: '((cm1) / (net_revenue)) * 100',
6829
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_CM1, measures_js_1.MEASURE.ORDERS_CM2_PERCENT, measures_js_1.MEASURE.ORDERS_GROSS_PROFIT_PERCENT],
6830
- aliases: [measures_js_1.MEASURE.ORDERS_NET_PRODUCT_MARGIN_GROSS_RATE, measures_js_1.MEASURE.ORDERS_NET_PRODUCT_MARGIN_NET_RATE, measures_js_1.MEASURE.ORDERS_CM1_MARGIN_RATE, measures_js_1.MEASURE.ORDERS_GROSS_MARGIN_GROSS_RATE, measures_js_1.MEASURE.ORDERS_GROSS_MARGIN_NET_RATE, measures_js_1.MEASURE.ORDERS_NET_MARGIN_GROSS_RATE, measures_js_1.MEASURE.ORDERS_NET_MARGIN_NET_RATE],
6831
4665
  },
6832
4666
  [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_CM1]: {
6833
4667
  priority: 11,
@@ -6849,8 +4683,6 @@ exports.ORDERS_MEASURES_MAP = {
6849
4683
  tooltip: 'NC CM1 is the conservative gross margin for new customers using Net Revenue minus Effective COGS.',
6850
4684
  formulaDisplay: '(NC Net Revenue) − (NC Effective COGS)',
6851
4685
  formula: '(nc_net_revenue) - (nc_effective_cogs)',
6852
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_CM1, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_CM1_PERCENT, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_GROSS_PROFIT],
6853
- aliases: [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_NET_PRODUCT_MARGIN, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_GROSS_MARGIN, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_NET_MARGIN],
6854
4686
  },
6855
4687
  [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_CM1_PERCENT]: {
6856
4688
  priority: 35,
@@ -6872,8 +4704,6 @@ exports.ORDERS_MEASURES_MAP = {
6872
4704
  tooltip: 'NC CM1 as a percentage of NC Net Revenue. The conservative gross margin percentage for new customers.',
6873
4705
  formulaDisplay: '(NC CM1) ÷ (NC Net Revenue) × 100',
6874
4706
  formula: '((nc_cm1) / (nc_net_revenue)) * 100',
6875
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_CM1, measures_js_1.MEASURE.ORDERS_CM1_PERCENT, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_GROSS_PROFIT_PERCENT],
6876
- aliases: [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_NET_PRODUCT_MARGIN_GROSS_RATE, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_NET_PRODUCT_MARGIN_NET_RATE],
6877
4707
  },
6878
4708
  [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_CM1]: {
6879
4709
  priority: 21,
@@ -6895,8 +4725,6 @@ exports.ORDERS_MEASURES_MAP = {
6895
4725
  tooltip: 'RC CM1 is the conservative gross margin for returning customers using Net Revenue minus Effective COGS.',
6896
4726
  formulaDisplay: '(RC Net Revenue) − (RC Effective COGS)',
6897
4727
  formula: '(rc_net_revenue) - (rc_effective_cogs)',
6898
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_CM1, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_CM1_PERCENT, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_PROFIT],
6899
- aliases: [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_NET_PRODUCT_MARGIN, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_MARGIN, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_NET_MARGIN],
6900
4728
  },
6901
4729
  [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_CM1_PERCENT]: {
6902
4730
  priority: 39,
@@ -6918,8 +4746,6 @@ exports.ORDERS_MEASURES_MAP = {
6918
4746
  tooltip: 'RC CM1 as a percentage of RC Net Revenue. The conservative gross margin percentage for returning customers.',
6919
4747
  formulaDisplay: '(RC CM1) ÷ (RC Net Revenue) × 100',
6920
4748
  formula: '((rc_cm1) / (rc_net_revenue)) * 100',
6921
- relatedMeasures: [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_CM1, measures_js_1.MEASURE.ORDERS_CM1_PERCENT, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_PROFIT_PERCENT],
6922
- aliases: [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_NET_PRODUCT_MARGIN_GROSS_RATE, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_NET_PRODUCT_MARGIN_NET_RATE],
6923
4749
  },
6924
4750
  };
6925
4751
  //# sourceMappingURL=orders-measure-definitions.js.map