@adtrackify/at-tracking-event-types 4.40.0 → 4.41.1
This diff represents the content of publicly available package versions that have been released to one of the supported registries. The information contained in this diff is provided for informational purposes only and reflects changes between package versions as they appear in their respective public registries.
- package/dist/cjs/__tests__/measure-alias-map.spec.js +14 -0
- package/dist/cjs/__tests__/measure-alias-map.spec.js.map +1 -1
- package/dist/cjs/types/api/feature.d.ts +22 -22
- package/dist/cjs/types/api/feature.js +22 -22
- package/dist/cjs/types/api/feature.js.map +1 -1
- package/dist/cjs/types/api/measures/definitions/channel-measure-definitions.js +654 -110
- package/dist/cjs/types/api/measures/definitions/channel-measure-definitions.js.map +1 -1
- package/dist/cjs/types/api/measures/definitions/core-measure-definitions.js +550 -159
- package/dist/cjs/types/api/measures/definitions/core-measure-definitions.js.map +1 -1
- package/dist/cjs/types/api/measures/definitions/emq-measure-definitions.js +77 -16
- package/dist/cjs/types/api/measures/definitions/emq-measure-definitions.js.map +1 -1
- package/dist/cjs/types/api/measures/definitions/facebook-measure-definitions.js +552 -105
- package/dist/cjs/types/api/measures/definitions/facebook-measure-definitions.js.map +1 -1
- package/dist/cjs/types/api/measures/definitions/google-measure-definitions.js +121 -21
- package/dist/cjs/types/api/measures/definitions/google-measure-definitions.js.map +1 -1
- package/dist/cjs/types/api/measures/definitions/measure-categories.d.ts +47 -0
- package/dist/cjs/types/api/measures/definitions/measure-categories.js +49 -1
- package/dist/cjs/types/api/measures/definitions/measure-categories.js.map +1 -1
- package/dist/cjs/types/api/measures/definitions/measure-definitions.d.ts +12 -3
- package/dist/cjs/types/api/measures/definitions/measure-definitions.js.map +1 -1
- package/dist/cjs/types/api/measures/definitions/orders-measure-definitions.js +1258 -235
- package/dist/cjs/types/api/measures/definitions/orders-measure-definitions.js.map +1 -1
- package/dist/cjs/types/api/measures/definitions/session-measure-definitions.js +111 -24
- package/dist/cjs/types/api/measures/definitions/session-measure-definitions.js.map +1 -1
- package/dist/cjs/types/api/measures/definitions/shopify/shopify-measure-definitions.js +190 -0
- package/dist/cjs/types/api/measures/definitions/shopify/shopify-measure-definitions.js.map +1 -1
- package/dist/cjs/types/api/measures/definitions/shopify/shopify-nc-measure-definitions.js +94 -0
- package/dist/cjs/types/api/measures/definitions/shopify/shopify-nc-measure-definitions.js.map +1 -1
- package/dist/cjs/types/api/measures/definitions/shopify/shopify-rc-measure-definitions.js +100 -0
- package/dist/cjs/types/api/measures/definitions/shopify/shopify-rc-measure-definitions.js.map +1 -1
- package/dist/cjs/types/api/measures/definitions/tracked-measure-definitions.js +266 -51
- package/dist/cjs/types/api/measures/definitions/tracked-measure-definitions.js.map +1 -1
- package/dist/cjs/types/api/measures/measure-alias-map.js +14 -0
- package/dist/cjs/types/api/measures/measure-alias-map.js.map +1 -1
- package/dist/cjs/types/api/measures/measures.d.ts +14 -1
- package/dist/cjs/types/api/measures/measures.js +13 -0
- package/dist/cjs/types/api/measures/measures.js.map +1 -1
- package/dist/esm/__tests__/measure-alias-map.spec.js +14 -0
- package/dist/esm/__tests__/measure-alias-map.spec.js.map +1 -1
- package/dist/esm/types/api/feature.d.ts +22 -22
- package/dist/esm/types/api/feature.js +22 -22
- package/dist/esm/types/api/feature.js.map +1 -1
- package/dist/esm/types/api/measures/definitions/channel-measure-definitions.js +655 -111
- package/dist/esm/types/api/measures/definitions/channel-measure-definitions.js.map +1 -1
- package/dist/esm/types/api/measures/definitions/core-measure-definitions.js +552 -161
- package/dist/esm/types/api/measures/definitions/core-measure-definitions.js.map +1 -1
- package/dist/esm/types/api/measures/definitions/emq-measure-definitions.js +78 -17
- package/dist/esm/types/api/measures/definitions/emq-measure-definitions.js.map +1 -1
- package/dist/esm/types/api/measures/definitions/facebook-measure-definitions.js +553 -106
- package/dist/esm/types/api/measures/definitions/facebook-measure-definitions.js.map +1 -1
- package/dist/esm/types/api/measures/definitions/google-measure-definitions.js +122 -22
- package/dist/esm/types/api/measures/definitions/google-measure-definitions.js.map +1 -1
- package/dist/esm/types/api/measures/definitions/measure-categories.d.ts +47 -0
- package/dist/esm/types/api/measures/definitions/measure-categories.js +48 -0
- package/dist/esm/types/api/measures/definitions/measure-categories.js.map +1 -1
- package/dist/esm/types/api/measures/definitions/measure-definitions.d.ts +12 -3
- package/dist/esm/types/api/measures/definitions/measure-definitions.js.map +1 -1
- package/dist/esm/types/api/measures/definitions/orders-measure-definitions.js +1171 -148
- package/dist/esm/types/api/measures/definitions/orders-measure-definitions.js.map +1 -1
- package/dist/esm/types/api/measures/definitions/session-measure-definitions.js +112 -25
- package/dist/esm/types/api/measures/definitions/session-measure-definitions.js.map +1 -1
- package/dist/esm/types/api/measures/definitions/shopify/shopify-measure-definitions.js +191 -1
- package/dist/esm/types/api/measures/definitions/shopify/shopify-measure-definitions.js.map +1 -1
- package/dist/esm/types/api/measures/definitions/shopify/shopify-nc-measure-definitions.js +95 -1
- package/dist/esm/types/api/measures/definitions/shopify/shopify-nc-measure-definitions.js.map +1 -1
- package/dist/esm/types/api/measures/definitions/shopify/shopify-rc-measure-definitions.js +101 -1
- package/dist/esm/types/api/measures/definitions/shopify/shopify-rc-measure-definitions.js.map +1 -1
- package/dist/esm/types/api/measures/definitions/tracked-measure-definitions.js +267 -52
- package/dist/esm/types/api/measures/definitions/tracked-measure-definitions.js.map +1 -1
- package/dist/esm/types/api/measures/measure-alias-map.js +14 -0
- package/dist/esm/types/api/measures/measure-alias-map.js.map +1 -1
- package/dist/esm/types/api/measures/measures.d.ts +14 -1
- package/dist/esm/types/api/measures/measures.js +13 -0
- package/dist/esm/types/api/measures/measures.js.map +1 -1
- package/package.json +1 -1
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import { MEASURE } from '../measures.js';
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import { MEASURE_CATEGORY } from './measure-categories.js';
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import { MEASURE_CATEGORY, MEASURE_SUBCATEGORY } from './measure-categories.js';
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import { MeasureValueType } from './measure-value-type.js';
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import { CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS } from './measure-applicable-contexts.js';
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export const FACEBOOK_MEASURES_MAP = {
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[MEASURE.CHANNEL_FB_SPEND]: {
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title: 'Meta Spend',
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description: 'The total amount spent on your Meta ads.',
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tooltip: 'Total ad budget consumed by Meta during the selected period. This is what Meta billed you.',
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sumPrefix: '$',
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sumSuffix: '',
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avgPrefix: '$',
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avgSuffix: '',
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icon: 'facebook',
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measure: MEASURE.CHANNEL_FB_SPEND,
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category: MEASURE_CATEGORY.
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category: MEASURE_CATEGORY.META_ADS,
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subcategory: MEASURE_SUBCATEGORY.META_SPEND,
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valueType: MeasureValueType.CURRENCY,
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decimalPlaces: 2,
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useCompactNotation: true,
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applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
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relatedMeasures: [MEASURE.CHANNEL_FB_CPM, MEASURE.CHANNEL_FB_CPC, MEASURE.CHANNEL_FB_ROAS],
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},
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[MEASURE.CHANNEL_FB_IMPRESSIONS]: {
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title: 'Meta Impressions',
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description: 'The number of times your Meta ads were shown.',
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tooltip: 'How many times your ads appeared on screen. One person can generate multiple impressions.',
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sumPrefix: '',
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sumSuffix: '',
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avgPrefix: '',
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avgSuffix: '',
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icon: 'facebook',
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measure: MEASURE.CHANNEL_FB_IMPRESSIONS,
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category: MEASURE_CATEGORY.
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category: MEASURE_CATEGORY.META_ADS,
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subcategory: MEASURE_SUBCATEGORY.META_AUDIENCE,
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valueType: MeasureValueType.NUMBER,
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decimalPlaces: 0,
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useCompactNotation: false,
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applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
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relatedMeasures: [MEASURE.CHANNEL_FB_REACH, MEASURE.CHANNEL_FB_FREQUENCY, MEASURE.CHANNEL_FB_CPM],
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},
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[MEASURE.CHANNEL_FB_CPM]: {
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title: 'Meta CPM',
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shortTitle: 'CPM',
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description: 'The cost per thousand impressions of your Meta ads.',
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tooltip: 'How much you pay for every 1,000 times your ad is shown. Lower CPM means cheaper reach.',
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formulaDisplay: 'Ad Spend ÷ Impressions × 1,000',
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formula: 'spend / impressions * 1000',
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sumPrefix: '$',
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sumSuffix: '',
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avgPrefix: '$',
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avgSuffix: '',
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icon: 'facebook',
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measure: MEASURE.CHANNEL_FB_CPM,
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category: MEASURE_CATEGORY.
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category: MEASURE_CATEGORY.META_ADS,
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subcategory: MEASURE_SUBCATEGORY.META_SPEND,
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valueType: MeasureValueType.CURRENCY,
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decimalPlaces: 2,
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useCompactNotation: true,
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applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
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relatedMeasures: [MEASURE.CHANNEL_FB_SPEND, MEASURE.CHANNEL_FB_IMPRESSIONS, MEASURE.CHANNEL_FB_CTR],
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},
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[MEASURE.CHANNEL_FB_FREQUENCY]: {
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title: 'Meta Frequency',
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description: 'The average number of times each person saw your Meta ads.',
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tooltip: 'Average number of times a unique person saw your ad. High frequency can signal ad fatigue.',
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formulaDisplay: 'Impressions ÷ Reach',
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formula: 'impressions / reach',
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sumPrefix: '',
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sumSuffix: '',
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avgPrefix: '',
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avgSuffix: '',
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icon: 'facebook',
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measure: MEASURE.CHANNEL_FB_FREQUENCY,
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category: MEASURE_CATEGORY.
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category: MEASURE_CATEGORY.META_ADS,
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subcategory: MEASURE_SUBCATEGORY.META_AUDIENCE,
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valueType: MeasureValueType.NUMBER,
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decimalPlaces: 0,
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useCompactNotation: false,
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applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
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relatedMeasures: [MEASURE.CHANNEL_FB_REACH, MEASURE.CHANNEL_FB_IMPRESSIONS],
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},
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[MEASURE.CHANNEL_FB_REACH]: {
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title: 'Meta Reach',
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description: 'The number of unique people who saw your Meta ads.',
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tooltip: 'How many individual people saw your ad at least once. Unlike impressions, each person is counted only once.',
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sumPrefix: '',
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sumSuffix: '',
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avgPrefix: '',
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avgSuffix: '',
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icon: 'facebook',
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measure: MEASURE.CHANNEL_FB_REACH,
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category: MEASURE_CATEGORY.
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category: MEASURE_CATEGORY.META_ADS,
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subcategory: MEASURE_SUBCATEGORY.META_AUDIENCE,
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valueType: MeasureValueType.NUMBER,
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decimalPlaces: 0,
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useCompactNotation: false,
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applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
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relatedMeasures: [MEASURE.CHANNEL_FB_IMPRESSIONS, MEASURE.CHANNEL_FB_FREQUENCY, MEASURE.CHANNEL_FB_CPP],
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},
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[MEASURE.CHANNEL_FB_CPP]: {
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title: 'Meta CPP',
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shortTitle: 'CPP',
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description: 'The cost per 1,000 people reached by your Meta ads.',
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tooltip: 'How much you pay to reach 1,000 unique people. Measures the efficiency of your audience targeting.',
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formulaDisplay: 'Ad Spend ÷ Reach × 1,000',
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formula: 'spend / reach * 1000',
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sumPrefix: '$',
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sumSuffix: '',
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avgPrefix: '$',
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avgSuffix: '',
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icon: 'facebook',
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measure: MEASURE.CHANNEL_FB_CPP,
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category: MEASURE_CATEGORY.
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category: MEASURE_CATEGORY.META_ADS,
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subcategory: MEASURE_SUBCATEGORY.META_SPEND,
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valueType: MeasureValueType.CURRENCY,
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decimalPlaces: 2,
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useCompactNotation: true,
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applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
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relatedMeasures: [MEASURE.CHANNEL_FB_REACH, MEASURE.CHANNEL_FB_SPEND, MEASURE.CHANNEL_FB_CPM],
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},
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[MEASURE.CHANNEL_FB_CLICKS]: {
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title: 'Meta Clicks',
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description: 'The number of clicks on your Meta ads.',
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tooltip: 'Total clicks anywhere on your ad, including link clicks, reactions, profile visits, and more.',
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sumPrefix: '',
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sumSuffix: '',
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avgPrefix: '',
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avgSuffix: '',
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icon: 'facebook',
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measure: MEASURE.CHANNEL_FB_CLICKS,
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category: MEASURE_CATEGORY.
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category: MEASURE_CATEGORY.META_ADS,
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subcategory: MEASURE_SUBCATEGORY.META_CLICKS,
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valueType: MeasureValueType.NUMBER,
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decimalPlaces: 0,
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useCompactNotation: false,
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applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
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relatedMeasures: [MEASURE.CHANNEL_FB_LINK_CLICKS, MEASURE.CHANNEL_FB_CPC, MEASURE.CHANNEL_FB_CTR],
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},
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[MEASURE.CHANNEL_FB_CPC]: {
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title: 'Meta CPC',
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shortTitle: 'CPC',
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description: 'The cost per click on your Meta ads.',
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tooltip: 'Average cost each time someone clicks your ad. Lower CPC means you are driving traffic more efficiently.',
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formulaDisplay: 'Ad Spend ÷ Clicks',
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formula: 'spend / clicks',
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sumPrefix: '$',
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sumSuffix: '',
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avgPrefix: '$',
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avgSuffix: '',
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icon: 'facebook',
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measure: MEASURE.CHANNEL_FB_CPC,
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category: MEASURE_CATEGORY.
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category: MEASURE_CATEGORY.META_ADS,
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subcategory: MEASURE_SUBCATEGORY.META_SPEND,
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valueType: MeasureValueType.CURRENCY,
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decimalPlaces: 2,
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useCompactNotation: true,
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applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
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relatedMeasures: [MEASURE.CHANNEL_FB_CLICKS, MEASURE.CHANNEL_FB_SPEND, MEASURE.CHANNEL_FB_CTR, MEASURE.CHANNEL_FB_COST_PER_LINK_CLICK],
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},
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[MEASURE.CHANNEL_FB_CTR]: {
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title: 'Meta CTR',
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shortTitle: 'CTR',
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description: 'The percentage of impressions that resulted in clicks.',
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tooltip: 'How often people click your ad after seeing it. Higher CTR signals more engaging creative or targeting.',
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formulaDisplay: 'Clicks ÷ Impressions × 100',
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formula: 'clicks / impressions * 100',
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sumPrefix: '',
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sumSuffix: '%',
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avgPrefix: '',
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avgSuffix: '%',
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icon: 'facebook',
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measure: MEASURE.CHANNEL_FB_CTR,
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category: MEASURE_CATEGORY.
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category: MEASURE_CATEGORY.META_ADS,
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subcategory: MEASURE_SUBCATEGORY.META_CLICKS,
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valueType: MeasureValueType.PERCENTAGE,
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decimalPlaces: 2,
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useCompactNotation: false,
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applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
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relatedMeasures: [MEASURE.CHANNEL_FB_CLICKS, MEASURE.CHANNEL_FB_IMPRESSIONS, MEASURE.CHANNEL_FB_LINK_CLICKS_CTR],
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},
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[MEASURE.CHANNEL_FB_UNIQUE_CLICKS]: {
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title: 'Meta Unique Clicks',
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description: 'The number of unique people who clicked on your Meta ads.',
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tooltip: 'How many distinct individuals clicked your ad, counting each person only once regardless of how many times they clicked.',
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sumPrefix: '',
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sumSuffix: '',
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avgPrefix: '',
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avgSuffix: '',
|
|
148
190
|
icon: 'facebook',
|
|
149
191
|
measure: MEASURE.CHANNEL_FB_UNIQUE_CLICKS,
|
|
150
|
-
category: MEASURE_CATEGORY.
|
|
192
|
+
category: MEASURE_CATEGORY.META_ADS,
|
|
193
|
+
subcategory: MEASURE_SUBCATEGORY.META_CLICKS,
|
|
151
194
|
valueType: MeasureValueType.NUMBER,
|
|
152
195
|
decimalPlaces: 0,
|
|
153
196
|
useCompactNotation: false,
|
|
154
197
|
applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
198
|
+
relatedMeasures: [MEASURE.CHANNEL_FB_CLICKS, MEASURE.CHANNEL_FB_UNIQUE_CLICKS_CTR],
|
|
155
199
|
},
|
|
156
200
|
[MEASURE.CHANNEL_FB_UNIQUE_CLICKS_CTR]: {
|
|
157
|
-
title: 'Meta Unique
|
|
201
|
+
title: 'Meta Unique Click-Through Rate',
|
|
202
|
+
shortTitle: 'Unique CTR',
|
|
158
203
|
description: 'The percentage of people who clicked on your ad at least once.',
|
|
204
|
+
tooltip: 'Share of reached people who clicked at least once. Removes the inflation from repeat clickers.',
|
|
205
|
+
formulaDisplay: 'Unique Clicks ÷ Reach × 100',
|
|
206
|
+
formula: 'unique_clicks / reach * 100',
|
|
159
207
|
sumPrefix: '',
|
|
160
208
|
sumSuffix: '%',
|
|
161
209
|
avgPrefix: '',
|
|
162
210
|
avgSuffix: '%',
|
|
163
211
|
icon: 'facebook',
|
|
164
212
|
measure: MEASURE.CHANNEL_FB_UNIQUE_CLICKS_CTR,
|
|
165
|
-
category: MEASURE_CATEGORY.
|
|
213
|
+
category: MEASURE_CATEGORY.META_ADS,
|
|
214
|
+
subcategory: MEASURE_SUBCATEGORY.META_CLICKS,
|
|
166
215
|
valueType: MeasureValueType.PERCENTAGE,
|
|
167
216
|
decimalPlaces: 2,
|
|
168
217
|
useCompactNotation: false,
|
|
169
218
|
applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
219
|
+
relatedMeasures: [MEASURE.CHANNEL_FB_UNIQUE_CLICKS, MEASURE.CHANNEL_FB_CTR],
|
|
170
220
|
},
|
|
171
221
|
[MEASURE.CHANNEL_FB_COST_PER_UNIQUE_CLICK]: {
|
|
172
222
|
title: 'Meta Cost per Unique Click',
|
|
223
|
+
shortTitle: 'Cost/Unique Click',
|
|
173
224
|
description: 'The average cost per unique click on your Meta ads.',
|
|
225
|
+
tooltip: 'How much you pay per unique person who clicks. Accounts for the same person clicking multiple times.',
|
|
226
|
+
formulaDisplay: 'Ad Spend ÷ Unique Clicks',
|
|
227
|
+
formula: 'spend / unique_clicks',
|
|
174
228
|
sumPrefix: '$',
|
|
175
229
|
sumSuffix: '',
|
|
176
230
|
avgPrefix: '$',
|
|
177
231
|
avgSuffix: '',
|
|
178
232
|
icon: 'facebook',
|
|
179
233
|
measure: MEASURE.CHANNEL_FB_COST_PER_UNIQUE_CLICK,
|
|
180
|
-
category: MEASURE_CATEGORY.
|
|
234
|
+
category: MEASURE_CATEGORY.META_ADS,
|
|
235
|
+
subcategory: MEASURE_SUBCATEGORY.META_CLICKS,
|
|
181
236
|
valueType: MeasureValueType.CURRENCY,
|
|
182
237
|
decimalPlaces: 2,
|
|
183
238
|
useCompactNotation: true,
|
|
184
239
|
applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
240
|
+
relatedMeasures: [MEASURE.CHANNEL_FB_UNIQUE_CLICKS, MEASURE.CHANNEL_FB_CPC],
|
|
185
241
|
},
|
|
186
242
|
[MEASURE.CHANNEL_FB_INLINE_CLICKS]: {
|
|
187
243
|
title: 'Meta Inline Clicks',
|
|
188
244
|
description: 'The number of clicks on links within your Meta ads.',
|
|
245
|
+
tooltip: 'Clicks on links embedded inside the ad unit itself, such as links in the post body or carousel cards.',
|
|
189
246
|
sumPrefix: '',
|
|
190
247
|
sumSuffix: '',
|
|
191
248
|
avgPrefix: '',
|
|
192
249
|
avgSuffix: '',
|
|
193
250
|
icon: 'facebook',
|
|
194
251
|
measure: MEASURE.CHANNEL_FB_INLINE_CLICKS,
|
|
195
|
-
category: MEASURE_CATEGORY.
|
|
252
|
+
category: MEASURE_CATEGORY.META_ADS,
|
|
253
|
+
subcategory: MEASURE_SUBCATEGORY.META_CLICKS,
|
|
196
254
|
valueType: MeasureValueType.NUMBER,
|
|
197
255
|
decimalPlaces: 0,
|
|
198
256
|
useCompactNotation: false,
|
|
199
257
|
applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
258
|
+
relatedMeasures: [MEASURE.CHANNEL_FB_INLINE_CLICKS_CTR, MEASURE.CHANNEL_FB_COST_PER_INLINE_CLICK],
|
|
200
259
|
},
|
|
201
260
|
[MEASURE.CHANNEL_FB_INLINE_CLICKS_CTR]: {
|
|
202
|
-
title: 'Meta Inline
|
|
261
|
+
title: 'Meta Inline Link Click-Through Rate',
|
|
262
|
+
shortTitle: 'Inline CTR',
|
|
203
263
|
description: 'The percentage of impressions that resulted in inline link clicks.',
|
|
264
|
+
tooltip: 'How often viewers click the inline links in your ad. Indicates how compelling the ad content is.',
|
|
265
|
+
formulaDisplay: 'Inline Clicks ÷ Impressions × 100',
|
|
266
|
+
formula: 'inline_clicks / impressions * 100',
|
|
204
267
|
sumPrefix: '',
|
|
205
268
|
sumSuffix: '%',
|
|
206
269
|
avgPrefix: '',
|
|
207
270
|
avgSuffix: '%',
|
|
208
271
|
icon: 'facebook',
|
|
209
272
|
measure: MEASURE.CHANNEL_FB_INLINE_CLICKS_CTR,
|
|
210
|
-
category: MEASURE_CATEGORY.
|
|
273
|
+
category: MEASURE_CATEGORY.META_ADS,
|
|
274
|
+
subcategory: MEASURE_SUBCATEGORY.META_CLICKS,
|
|
211
275
|
valueType: MeasureValueType.PERCENTAGE,
|
|
212
276
|
decimalPlaces: 2,
|
|
213
277
|
useCompactNotation: false,
|
|
214
278
|
applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
279
|
+
relatedMeasures: [MEASURE.CHANNEL_FB_INLINE_CLICKS, MEASURE.CHANNEL_FB_CTR],
|
|
215
280
|
},
|
|
216
281
|
[MEASURE.CHANNEL_FB_COST_PER_INLINE_CLICK]: {
|
|
217
282
|
title: 'Meta Cost per Inline Click',
|
|
283
|
+
shortTitle: 'Cost/Inline Click',
|
|
218
284
|
description: 'The average cost per inline click on your Meta ads.',
|
|
285
|
+
tooltip: 'Average spend per inline link click. Useful for measuring efficiency of link-focused ad formats.',
|
|
286
|
+
formulaDisplay: 'Ad Spend ÷ Inline Clicks',
|
|
287
|
+
formula: 'spend / inline_clicks',
|
|
219
288
|
sumPrefix: '$',
|
|
220
289
|
sumSuffix: '',
|
|
221
290
|
avgPrefix: '$',
|
|
222
291
|
avgSuffix: '',
|
|
223
292
|
icon: 'facebook',
|
|
224
293
|
measure: MEASURE.CHANNEL_FB_COST_PER_INLINE_CLICK,
|
|
225
|
-
category: MEASURE_CATEGORY.
|
|
294
|
+
category: MEASURE_CATEGORY.META_ADS,
|
|
295
|
+
subcategory: MEASURE_SUBCATEGORY.META_CLICKS,
|
|
226
296
|
valueType: MeasureValueType.CURRENCY,
|
|
227
297
|
decimalPlaces: 2,
|
|
228
298
|
useCompactNotation: true,
|
|
229
299
|
applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
300
|
+
relatedMeasures: [MEASURE.CHANNEL_FB_INLINE_CLICKS, MEASURE.CHANNEL_FB_CPC],
|
|
230
301
|
},
|
|
231
302
|
[MEASURE.CHANNEL_FB_OUTBOUND_CLICKS]: {
|
|
232
303
|
title: 'Meta Outbound Clicks',
|
|
233
304
|
description: 'The number of clicks that took people to destinations off Meta.',
|
|
305
|
+
tooltip: 'Clicks that sent people to your website or app, as opposed to clicks that stayed within Meta properties.',
|
|
234
306
|
sumPrefix: '',
|
|
235
307
|
sumSuffix: '',
|
|
236
308
|
avgPrefix: '',
|
|
237
309
|
avgSuffix: '',
|
|
238
310
|
icon: 'facebook',
|
|
239
311
|
measure: MEASURE.CHANNEL_FB_OUTBOUND_CLICKS,
|
|
240
|
-
category: MEASURE_CATEGORY.
|
|
312
|
+
category: MEASURE_CATEGORY.META_ADS,
|
|
313
|
+
subcategory: MEASURE_SUBCATEGORY.META_CLICKS,
|
|
241
314
|
valueType: MeasureValueType.NUMBER,
|
|
242
315
|
decimalPlaces: 0,
|
|
243
316
|
useCompactNotation: false,
|
|
244
317
|
applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
318
|
+
relatedMeasures: [MEASURE.CHANNEL_FB_OUTBOUND_CLICKS_CTR, MEASURE.CHANNEL_FB_COST_PER_OUTBOUND_CLICK, MEASURE.CHANNEL_FB_LANDING_PAGE_VIEWS],
|
|
245
319
|
},
|
|
246
320
|
[MEASURE.CHANNEL_FB_OUTBOUND_CLICKS_CTR]: {
|
|
247
|
-
title: 'Meta Outbound
|
|
321
|
+
title: 'Meta Outbound Click-Through Rate',
|
|
322
|
+
shortTitle: 'Outbound CTR',
|
|
248
323
|
description: 'The percentage of impressions that resulted in outbound clicks.',
|
|
324
|
+
tooltip: 'Share of impressions that drove someone off Meta to your destination. The most relevant CTR for website-focused campaigns.',
|
|
325
|
+
formulaDisplay: 'Outbound Clicks ÷ Impressions × 100',
|
|
326
|
+
formula: 'outbound_clicks / impressions * 100',
|
|
249
327
|
sumPrefix: '',
|
|
250
328
|
sumSuffix: '%',
|
|
251
329
|
avgPrefix: '',
|
|
252
330
|
avgSuffix: '%',
|
|
253
331
|
icon: 'facebook',
|
|
254
332
|
measure: MEASURE.CHANNEL_FB_OUTBOUND_CLICKS_CTR,
|
|
255
|
-
category: MEASURE_CATEGORY.
|
|
333
|
+
category: MEASURE_CATEGORY.META_ADS,
|
|
334
|
+
subcategory: MEASURE_SUBCATEGORY.META_CLICKS,
|
|
256
335
|
valueType: MeasureValueType.PERCENTAGE,
|
|
257
336
|
decimalPlaces: 2,
|
|
258
337
|
useCompactNotation: false,
|
|
259
338
|
applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
339
|
+
relatedMeasures: [MEASURE.CHANNEL_FB_OUTBOUND_CLICKS, MEASURE.CHANNEL_FB_CTR, MEASURE.CHANNEL_FB_LINK_CLICKS_CTR],
|
|
260
340
|
},
|
|
261
341
|
[MEASURE.CHANNEL_FB_COST_PER_OUTBOUND_CLICK]: {
|
|
262
342
|
title: 'Meta Cost per Outbound Click',
|
|
343
|
+
shortTitle: 'Cost/Outbound Click',
|
|
263
344
|
description: 'The average cost per click that took people off Meta.',
|
|
345
|
+
tooltip: 'How much you pay each time someone leaves Meta for your site. A key efficiency metric for traffic campaigns.',
|
|
346
|
+
formulaDisplay: 'Ad Spend ÷ Outbound Clicks',
|
|
347
|
+
formula: 'spend / outbound_clicks',
|
|
264
348
|
sumPrefix: '$',
|
|
265
349
|
sumSuffix: '',
|
|
266
350
|
avgPrefix: '$',
|
|
267
351
|
avgSuffix: '',
|
|
268
352
|
icon: 'facebook',
|
|
269
353
|
measure: MEASURE.CHANNEL_FB_COST_PER_OUTBOUND_CLICK,
|
|
270
|
-
category: MEASURE_CATEGORY.
|
|
354
|
+
category: MEASURE_CATEGORY.META_ADS,
|
|
355
|
+
subcategory: MEASURE_SUBCATEGORY.META_CLICKS,
|
|
271
356
|
valueType: MeasureValueType.CURRENCY,
|
|
272
357
|
decimalPlaces: 2,
|
|
273
358
|
useCompactNotation: true,
|
|
274
359
|
applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
360
|
+
relatedMeasures: [MEASURE.CHANNEL_FB_OUTBOUND_CLICKS, MEASURE.CHANNEL_FB_COST_PER_LINK_CLICK],
|
|
275
361
|
},
|
|
276
362
|
[MEASURE.CHANNEL_FB_LINK_CLICKS]: {
|
|
277
363
|
title: 'Meta Link Clicks',
|
|
278
364
|
description: 'The number of clicks on links in your Meta ads.',
|
|
365
|
+
tooltip: 'Clicks specifically on your ad\'s call-to-action button or primary link, directing people to your website or app.',
|
|
279
366
|
sumPrefix: '',
|
|
280
367
|
sumSuffix: '',
|
|
281
368
|
avgPrefix: '',
|
|
282
369
|
avgSuffix: '',
|
|
283
370
|
icon: 'facebook',
|
|
284
371
|
measure: MEASURE.CHANNEL_FB_LINK_CLICKS,
|
|
285
|
-
category: MEASURE_CATEGORY.
|
|
372
|
+
category: MEASURE_CATEGORY.META_ADS,
|
|
373
|
+
subcategory: MEASURE_SUBCATEGORY.META_CLICKS,
|
|
286
374
|
valueType: MeasureValueType.NUMBER,
|
|
287
375
|
decimalPlaces: 0,
|
|
288
376
|
useCompactNotation: false,
|
|
289
377
|
applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
378
|
+
relatedMeasures: [MEASURE.CHANNEL_FB_LINK_CLICKS_CTR, MEASURE.CHANNEL_FB_COST_PER_LINK_CLICK, MEASURE.CHANNEL_FB_LANDING_PAGE_VIEWS],
|
|
290
379
|
},
|
|
291
380
|
[MEASURE.CHANNEL_FB_LINK_CLICKS_CTR]: {
|
|
292
|
-
title: 'Meta Link
|
|
381
|
+
title: 'Meta Link Click-Through Rate',
|
|
382
|
+
shortTitle: 'Link CTR',
|
|
293
383
|
description: 'The percentage of impressions that resulted in link clicks.',
|
|
384
|
+
tooltip: 'How often people click your primary link after seeing the ad. A core measure of ad creative and targeting quality.',
|
|
385
|
+
formulaDisplay: 'Link Clicks ÷ Impressions × 100',
|
|
386
|
+
formula: 'link_clicks / impressions * 100',
|
|
294
387
|
sumPrefix: '',
|
|
295
388
|
sumSuffix: '%',
|
|
296
389
|
avgPrefix: '',
|
|
297
390
|
avgSuffix: '%',
|
|
298
391
|
icon: 'facebook',
|
|
299
392
|
measure: MEASURE.CHANNEL_FB_LINK_CLICKS_CTR,
|
|
300
|
-
category: MEASURE_CATEGORY.
|
|
393
|
+
category: MEASURE_CATEGORY.META_ADS,
|
|
394
|
+
subcategory: MEASURE_SUBCATEGORY.META_CLICKS,
|
|
301
395
|
valueType: MeasureValueType.PERCENTAGE,
|
|
302
396
|
decimalPlaces: 2,
|
|
303
397
|
useCompactNotation: false,
|
|
304
398
|
applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
399
|
+
relatedMeasures: [MEASURE.CHANNEL_FB_LINK_CLICKS, MEASURE.CHANNEL_FB_CTR, MEASURE.CHANNEL_FB_OUTBOUND_CLICKS_CTR],
|
|
305
400
|
},
|
|
306
401
|
[MEASURE.CHANNEL_FB_COST_PER_LINK_CLICK]: {
|
|
307
402
|
title: 'Meta Cost per Link Click',
|
|
403
|
+
shortTitle: 'Cost/Link Click',
|
|
308
404
|
description: 'The average cost per link click on your Meta ads.',
|
|
405
|
+
tooltip: 'Average spend per primary link click. The standard cost-per-click metric for website traffic campaigns.',
|
|
406
|
+
formulaDisplay: 'Ad Spend ÷ Link Clicks',
|
|
407
|
+
formula: 'spend / link_clicks',
|
|
309
408
|
sumPrefix: '$',
|
|
310
409
|
sumSuffix: '',
|
|
311
410
|
avgPrefix: '$',
|
|
312
411
|
avgSuffix: '',
|
|
313
412
|
icon: 'facebook',
|
|
314
413
|
measure: MEASURE.CHANNEL_FB_COST_PER_LINK_CLICK,
|
|
315
|
-
category: MEASURE_CATEGORY.
|
|
414
|
+
category: MEASURE_CATEGORY.META_ADS,
|
|
415
|
+
subcategory: MEASURE_SUBCATEGORY.META_CLICKS,
|
|
316
416
|
valueType: MeasureValueType.CURRENCY,
|
|
317
417
|
decimalPlaces: 2,
|
|
318
418
|
useCompactNotation: true,
|
|
319
419
|
applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
420
|
+
relatedMeasures: [MEASURE.CHANNEL_FB_LINK_CLICKS, MEASURE.CHANNEL_FB_CPC, MEASURE.CHANNEL_FB_COST_PER_OUTBOUND_CLICK],
|
|
320
421
|
},
|
|
321
422
|
[MEASURE.CHANNEL_FB_PURCHASES]: {
|
|
322
423
|
title: 'Meta Purchases',
|
|
323
424
|
description: 'The number of purchases attributed to your Meta ads.',
|
|
425
|
+
tooltip: 'How many completed purchases Meta attributes to your ads, based on the pixel or Conversions API.',
|
|
324
426
|
sumPrefix: '',
|
|
325
427
|
sumSuffix: '',
|
|
326
428
|
avgPrefix: '',
|
|
327
429
|
avgSuffix: '',
|
|
328
430
|
icon: 'facebook',
|
|
329
431
|
measure: MEASURE.CHANNEL_FB_PURCHASES,
|
|
330
|
-
category: MEASURE_CATEGORY.
|
|
432
|
+
category: MEASURE_CATEGORY.META_ADS,
|
|
433
|
+
subcategory: MEASURE_SUBCATEGORY.META_CONVERSIONS,
|
|
331
434
|
valueType: MeasureValueType.NUMBER,
|
|
332
435
|
decimalPlaces: 0,
|
|
333
436
|
useCompactNotation: false,
|
|
334
437
|
applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
438
|
+
relatedMeasures: [MEASURE.CHANNEL_FB_PURCHASES_VALUE, MEASURE.CHANNEL_FB_CPA, MEASURE.CHANNEL_FB_ROAS],
|
|
335
439
|
},
|
|
336
440
|
[MEASURE.CHANNEL_FB_PURCHASES_VALUE]: {
|
|
337
441
|
title: 'Meta Purchases Value',
|
|
442
|
+
shortTitle: 'Meta Revenue',
|
|
338
443
|
description: 'The total revenue from purchases attributed to your Meta ads.',
|
|
444
|
+
tooltip: 'Total revenue Meta credits to your ads. Used to calculate ROAS and evaluate campaign profitability.',
|
|
339
445
|
sumPrefix: '$',
|
|
340
446
|
sumSuffix: '',
|
|
341
447
|
avgPrefix: '$',
|
|
342
448
|
avgSuffix: '',
|
|
343
449
|
icon: 'facebook',
|
|
344
450
|
measure: MEASURE.CHANNEL_FB_PURCHASES_VALUE,
|
|
345
|
-
category: MEASURE_CATEGORY.
|
|
451
|
+
category: MEASURE_CATEGORY.META_ADS,
|
|
452
|
+
subcategory: MEASURE_SUBCATEGORY.META_CONVERSIONS,
|
|
346
453
|
valueType: MeasureValueType.CURRENCY,
|
|
347
454
|
decimalPlaces: 2,
|
|
348
455
|
useCompactNotation: true,
|
|
349
456
|
applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
457
|
+
relatedMeasures: [MEASURE.CHANNEL_FB_PURCHASES, MEASURE.CHANNEL_FB_ROAS, MEASURE.CHANNEL_FB_SPEND],
|
|
350
458
|
},
|
|
351
459
|
[MEASURE.CHANNEL_FB_CPA]: {
|
|
352
460
|
title: 'Meta CPA',
|
|
461
|
+
shortTitle: 'CPA',
|
|
353
462
|
description: 'The cost per purchase conversion from your Meta ads.',
|
|
463
|
+
tooltip: 'How much you spend on average for each purchase Meta attributes to your ads. Lower is better.',
|
|
464
|
+
formulaDisplay: 'Ad Spend ÷ Purchases',
|
|
465
|
+
formula: 'spend / purchases',
|
|
354
466
|
sumPrefix: '$',
|
|
355
467
|
sumSuffix: '',
|
|
356
468
|
avgPrefix: '$',
|
|
357
469
|
avgSuffix: '',
|
|
358
470
|
icon: 'facebook',
|
|
359
471
|
measure: MEASURE.CHANNEL_FB_CPA,
|
|
360
|
-
category: MEASURE_CATEGORY.
|
|
472
|
+
category: MEASURE_CATEGORY.META_ADS,
|
|
473
|
+
subcategory: MEASURE_SUBCATEGORY.META_SPEND,
|
|
361
474
|
valueType: MeasureValueType.CURRENCY,
|
|
362
475
|
decimalPlaces: 2,
|
|
363
476
|
useCompactNotation: true,
|
|
364
477
|
applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
365
478
|
aliases: [MEASURE.CHANNEL_FB_PURCHASES_COST],
|
|
479
|
+
relatedMeasures: [MEASURE.CHANNEL_FB_PURCHASES, MEASURE.CHANNEL_FB_ROAS, MEASURE.CHANNEL_FB_NEW_CUSTOMER_CPA],
|
|
366
480
|
},
|
|
367
481
|
[MEASURE.CHANNEL_FB_ROAS]: {
|
|
368
482
|
title: 'Meta ROAS',
|
|
483
|
+
shortTitle: 'ROAS',
|
|
369
484
|
description: 'The return on ad spend from your Meta ads.',
|
|
485
|
+
tooltip: 'Revenue Meta reports per dollar spent on ads. A ROAS of 3x means $3 in attributed revenue for every $1 spent.',
|
|
486
|
+
formulaDisplay: 'Purchases Value ÷ Ad Spend',
|
|
487
|
+
formula: 'purchases_value / spend',
|
|
370
488
|
sumPrefix: '',
|
|
371
489
|
sumSuffix: 'x',
|
|
372
490
|
avgPrefix: '',
|
|
373
491
|
avgSuffix: 'x',
|
|
374
492
|
icon: 'facebook',
|
|
375
493
|
measure: MEASURE.CHANNEL_FB_ROAS,
|
|
376
|
-
category: MEASURE_CATEGORY.
|
|
494
|
+
category: MEASURE_CATEGORY.META_ADS,
|
|
495
|
+
subcategory: MEASURE_SUBCATEGORY.META_EFFICIENCY,
|
|
377
496
|
valueType: MeasureValueType.MULTIPLIER,
|
|
378
497
|
decimalPlaces: 2,
|
|
379
498
|
useCompactNotation: false,
|
|
380
499
|
applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
500
|
+
relatedMeasures: [MEASURE.CHANNEL_FB_SPEND, MEASURE.CHANNEL_FB_PURCHASES_VALUE, MEASURE.CHANNEL_FB_CPA, MEASURE.CHANNEL_FB_NEW_CUSTOMER_ROAS],
|
|
381
501
|
},
|
|
382
502
|
[MEASURE.CHANNEL_FB_NEW_CUSTOMER_PURCHASES]: {
|
|
383
503
|
title: 'Meta New Customer Purchases',
|
|
504
|
+
shortTitle: 'NC Purchases',
|
|
384
505
|
description: 'The number of new customer purchases attributed to your Meta ads.',
|
|
506
|
+
tooltip: 'Purchases from first-time buyers that Meta credits to your ads. Requires new customer signal configuration.',
|
|
385
507
|
sumPrefix: '',
|
|
386
508
|
sumSuffix: '',
|
|
387
509
|
avgPrefix: '',
|
|
388
510
|
avgSuffix: '',
|
|
389
511
|
icon: 'facebook',
|
|
390
512
|
measure: MEASURE.CHANNEL_FB_NEW_CUSTOMER_PURCHASES,
|
|
391
|
-
category: MEASURE_CATEGORY.
|
|
513
|
+
category: MEASURE_CATEGORY.META_ADS,
|
|
514
|
+
subcategory: MEASURE_SUBCATEGORY.META_CONVERSIONS,
|
|
392
515
|
valueType: MeasureValueType.NUMBER,
|
|
393
516
|
decimalPlaces: 0,
|
|
394
517
|
useCompactNotation: false,
|
|
395
518
|
applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
519
|
+
relatedMeasures: [MEASURE.CHANNEL_FB_PURCHASES, MEASURE.CHANNEL_FB_NEW_CUSTOMER_PURCHASES_VALUE, MEASURE.CHANNEL_FB_NEW_CUSTOMER_CPA],
|
|
396
520
|
},
|
|
397
521
|
[MEASURE.CHANNEL_FB_NEW_CUSTOMER_PURCHASES_VALUE]: {
|
|
398
522
|
title: 'Meta New Customer Purchases Value',
|
|
523
|
+
shortTitle: 'NC Revenue',
|
|
399
524
|
description: 'The total revenue from new customer purchases attributed to your Meta ads.',
|
|
525
|
+
tooltip: 'Revenue from first-time buyers that Meta credits to your ads. Indicates how well campaigns attract new shoppers.',
|
|
400
526
|
sumPrefix: '$',
|
|
401
527
|
sumSuffix: '',
|
|
402
528
|
avgPrefix: '$',
|
|
403
529
|
avgSuffix: '',
|
|
404
530
|
icon: 'facebook',
|
|
405
531
|
measure: MEASURE.CHANNEL_FB_NEW_CUSTOMER_PURCHASES_VALUE,
|
|
406
|
-
category: MEASURE_CATEGORY.
|
|
532
|
+
category: MEASURE_CATEGORY.META_ADS,
|
|
533
|
+
subcategory: MEASURE_SUBCATEGORY.META_CONVERSIONS,
|
|
407
534
|
valueType: MeasureValueType.CURRENCY,
|
|
408
535
|
decimalPlaces: 2,
|
|
409
536
|
useCompactNotation: true,
|
|
410
537
|
applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
538
|
+
relatedMeasures: [MEASURE.CHANNEL_FB_NEW_CUSTOMER_PURCHASES, MEASURE.CHANNEL_FB_NEW_CUSTOMER_ROAS, MEASURE.CHANNEL_FB_PURCHASES_VALUE],
|
|
411
539
|
},
|
|
412
540
|
[MEASURE.CHANNEL_FB_NEW_CUSTOMER_CPA]: {
|
|
413
541
|
title: 'Meta New Customer CPA',
|
|
542
|
+
shortTitle: 'NC CPA',
|
|
414
543
|
description: 'The cost per acquisition for new customers from Meta ads.',
|
|
544
|
+
tooltip: 'Average spend to acquire one new customer via Meta. Key metric for evaluating customer acquisition efficiency.',
|
|
545
|
+
formulaDisplay: 'Ad Spend ÷ New Customer Purchases',
|
|
546
|
+
formula: 'spend / new_customer_purchases',
|
|
415
547
|
sumPrefix: '$',
|
|
416
548
|
sumSuffix: '',
|
|
417
549
|
avgPrefix: '$',
|
|
418
550
|
avgSuffix: '',
|
|
419
551
|
icon: 'facebook',
|
|
420
552
|
measure: MEASURE.CHANNEL_FB_NEW_CUSTOMER_CPA,
|
|
421
|
-
category: MEASURE_CATEGORY.
|
|
553
|
+
category: MEASURE_CATEGORY.META_ADS,
|
|
554
|
+
subcategory: MEASURE_SUBCATEGORY.META_SPEND,
|
|
422
555
|
valueType: MeasureValueType.CURRENCY,
|
|
423
556
|
decimalPlaces: 2,
|
|
424
557
|
useCompactNotation: true,
|
|
425
558
|
applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
426
559
|
aliases: [MEASURE.CHANNEL_FB_NEW_CUSTOMER_PURCHASES_COST],
|
|
560
|
+
relatedMeasures: [MEASURE.CHANNEL_FB_NEW_CUSTOMER_PURCHASES, MEASURE.CHANNEL_FB_CPA, MEASURE.CHANNEL_FB_NEW_CUSTOMER_ROAS],
|
|
427
561
|
},
|
|
428
562
|
[MEASURE.CHANNEL_FB_NEW_CUSTOMER_ROAS]: {
|
|
429
563
|
title: 'Meta New Customer ROAS',
|
|
564
|
+
shortTitle: 'NC ROAS',
|
|
430
565
|
description: 'The return on ad spend from new customers acquired via Meta ads.',
|
|
566
|
+
tooltip: 'Revenue from new customers per dollar spent on Meta ads. Measures how effectively you are converting ad spend into new buyers.',
|
|
567
|
+
formulaDisplay: 'New Customer Revenue ÷ Ad Spend',
|
|
568
|
+
formula: 'new_customer_purchases_value / spend',
|
|
431
569
|
sumPrefix: '',
|
|
432
570
|
sumSuffix: 'x',
|
|
433
571
|
avgPrefix: '',
|
|
434
572
|
avgSuffix: 'x',
|
|
435
573
|
icon: 'facebook',
|
|
436
574
|
measure: MEASURE.CHANNEL_FB_NEW_CUSTOMER_ROAS,
|
|
437
|
-
category: MEASURE_CATEGORY.
|
|
575
|
+
category: MEASURE_CATEGORY.META_ADS,
|
|
576
|
+
subcategory: MEASURE_SUBCATEGORY.META_EFFICIENCY,
|
|
438
577
|
valueType: MeasureValueType.MULTIPLIER,
|
|
439
578
|
decimalPlaces: 2,
|
|
440
579
|
useCompactNotation: false,
|
|
441
580
|
applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
581
|
+
relatedMeasures: [MEASURE.CHANNEL_FB_ROAS, MEASURE.CHANNEL_FB_NEW_CUSTOMER_PURCHASES_VALUE, MEASURE.CHANNEL_FB_NEW_CUSTOMER_CPA],
|
|
442
582
|
},
|
|
443
583
|
[MEASURE.CHANNEL_FB_VIEW_CONTENTS]: {
|
|
444
584
|
title: 'Meta View Contents',
|
|
585
|
+
shortTitle: 'View Content',
|
|
445
586
|
description: 'The number of product or content page views attributed to your Meta ads.',
|
|
587
|
+
tooltip: 'How many times visitors viewed a product detail page after clicking your ad. A top-of-funnel engagement signal.',
|
|
446
588
|
sumPrefix: '',
|
|
447
589
|
sumSuffix: '',
|
|
448
590
|
avgPrefix: '',
|
|
449
591
|
avgSuffix: '',
|
|
450
592
|
icon: 'facebook',
|
|
451
593
|
measure: MEASURE.CHANNEL_FB_VIEW_CONTENTS,
|
|
452
|
-
category: MEASURE_CATEGORY.
|
|
594
|
+
category: MEASURE_CATEGORY.META_ADS,
|
|
595
|
+
subcategory: MEASURE_SUBCATEGORY.META_CONVERSIONS,
|
|
453
596
|
valueType: MeasureValueType.NUMBER,
|
|
454
597
|
decimalPlaces: 0,
|
|
455
598
|
useCompactNotation: false,
|
|
456
599
|
applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
600
|
+
relatedMeasures: [MEASURE.CHANNEL_FB_VIEW_CONTENTS_COST, MEASURE.CHANNEL_FB_ADD_TO_CARTS, MEASURE.CHANNEL_FB_PURCHASES],
|
|
457
601
|
},
|
|
458
602
|
[MEASURE.CHANNEL_FB_VIEW_CONTENTS_VALUE]: {
|
|
459
603
|
title: 'Meta View Contents Value',
|
|
604
|
+
shortTitle: 'View Content Value',
|
|
460
605
|
description: 'The total value of products viewed from your Meta ads.',
|
|
606
|
+
tooltip: 'Combined catalog value of all product pages viewed by visitors from your Meta ads.',
|
|
461
607
|
sumPrefix: '$',
|
|
462
608
|
sumSuffix: '',
|
|
463
609
|
avgPrefix: '$',
|
|
464
610
|
avgSuffix: '',
|
|
465
611
|
icon: 'facebook',
|
|
466
612
|
measure: MEASURE.CHANNEL_FB_VIEW_CONTENTS_VALUE,
|
|
467
|
-
category: MEASURE_CATEGORY.
|
|
613
|
+
category: MEASURE_CATEGORY.META_ADS,
|
|
614
|
+
subcategory: MEASURE_SUBCATEGORY.META_CONVERSIONS,
|
|
468
615
|
valueType: MeasureValueType.CURRENCY,
|
|
469
616
|
decimalPlaces: 2,
|
|
470
617
|
useCompactNotation: true,
|
|
471
618
|
applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
619
|
+
relatedMeasures: [MEASURE.CHANNEL_FB_VIEW_CONTENTS, MEASURE.CHANNEL_FB_ADD_TO_CARTS_VALUE],
|
|
472
620
|
},
|
|
473
621
|
[MEASURE.CHANNEL_FB_VIEW_CONTENTS_COST]: {
|
|
474
622
|
title: 'Meta Cost per View Content',
|
|
623
|
+
shortTitle: 'Cost/View Content',
|
|
475
624
|
description: 'The cost per product or content page view from your Meta ads.',
|
|
625
|
+
tooltip: 'Average spend per product page view. Useful for optimizing top-of-funnel traffic cost.',
|
|
626
|
+
formulaDisplay: 'Ad Spend ÷ View Contents',
|
|
627
|
+
formula: 'spend / view_contents',
|
|
476
628
|
sumPrefix: '$',
|
|
477
629
|
sumSuffix: '',
|
|
478
630
|
avgPrefix: '$',
|
|
479
631
|
avgSuffix: '',
|
|
480
632
|
icon: 'facebook',
|
|
481
633
|
measure: MEASURE.CHANNEL_FB_VIEW_CONTENTS_COST,
|
|
482
|
-
category: MEASURE_CATEGORY.
|
|
634
|
+
category: MEASURE_CATEGORY.META_ADS,
|
|
635
|
+
subcategory: MEASURE_SUBCATEGORY.META_CONVERSIONS,
|
|
483
636
|
valueType: MeasureValueType.CURRENCY,
|
|
484
637
|
decimalPlaces: 2,
|
|
485
638
|
useCompactNotation: true,
|
|
486
639
|
applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
640
|
+
relatedMeasures: [MEASURE.CHANNEL_FB_VIEW_CONTENTS, MEASURE.CHANNEL_FB_ADD_TO_CARTS_COST],
|
|
487
641
|
},
|
|
488
642
|
[MEASURE.CHANNEL_FB_ADD_TO_CARTS]: {
|
|
489
643
|
title: 'Meta Add to Carts',
|
|
644
|
+
shortTitle: 'Add to Cart',
|
|
490
645
|
description: 'The number of add to cart actions attributed to your Meta ads.',
|
|
646
|
+
tooltip: 'How many times shoppers added items to their cart after engaging with your ad. A mid-funnel purchase intent signal.',
|
|
491
647
|
sumPrefix: '',
|
|
492
648
|
sumSuffix: '',
|
|
493
649
|
avgPrefix: '',
|
|
494
650
|
avgSuffix: '',
|
|
495
651
|
icon: 'facebook',
|
|
496
652
|
measure: MEASURE.CHANNEL_FB_ADD_TO_CARTS,
|
|
497
|
-
category: MEASURE_CATEGORY.
|
|
653
|
+
category: MEASURE_CATEGORY.META_ADS,
|
|
654
|
+
subcategory: MEASURE_SUBCATEGORY.META_CONVERSIONS,
|
|
498
655
|
valueType: MeasureValueType.NUMBER,
|
|
499
656
|
decimalPlaces: 0,
|
|
500
657
|
useCompactNotation: false,
|
|
501
658
|
applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
659
|
+
relatedMeasures: [MEASURE.CHANNEL_FB_ADD_TO_CARTS_COST, MEASURE.CHANNEL_FB_INITIATE_CHECKOUTS, MEASURE.CHANNEL_FB_PURCHASES],
|
|
502
660
|
},
|
|
503
661
|
[MEASURE.CHANNEL_FB_ADD_TO_CARTS_VALUE]: {
|
|
504
662
|
title: 'Meta Add to Carts Value',
|
|
663
|
+
shortTitle: 'Cart Value',
|
|
505
664
|
description: 'The total value of products added to cart from your Meta ads.',
|
|
665
|
+
tooltip: 'Combined value of all items added to carts by visitors from your Meta ads.',
|
|
506
666
|
sumPrefix: '$',
|
|
507
667
|
sumSuffix: '',
|
|
508
668
|
avgPrefix: '$',
|
|
509
669
|
avgSuffix: '',
|
|
510
670
|
icon: 'facebook',
|
|
511
671
|
measure: MEASURE.CHANNEL_FB_ADD_TO_CARTS_VALUE,
|
|
512
|
-
category: MEASURE_CATEGORY.
|
|
672
|
+
category: MEASURE_CATEGORY.META_ADS,
|
|
673
|
+
subcategory: MEASURE_SUBCATEGORY.META_CONVERSIONS,
|
|
513
674
|
valueType: MeasureValueType.CURRENCY,
|
|
514
675
|
decimalPlaces: 2,
|
|
515
676
|
useCompactNotation: true,
|
|
516
677
|
applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
678
|
+
relatedMeasures: [MEASURE.CHANNEL_FB_ADD_TO_CARTS, MEASURE.CHANNEL_FB_PURCHASES_VALUE],
|
|
517
679
|
},
|
|
518
680
|
[MEASURE.CHANNEL_FB_ADD_TO_CARTS_COST]: {
|
|
519
681
|
title: 'Meta Cost per Add to Cart',
|
|
682
|
+
shortTitle: 'Cost/Add to Cart',
|
|
520
683
|
description: 'The cost per add to cart action from your Meta ads.',
|
|
684
|
+
tooltip: 'Average spend per add-to-cart event. Helps gauge how efficiently your ads drive purchase intent.',
|
|
685
|
+
formulaDisplay: 'Ad Spend ÷ Add to Carts',
|
|
686
|
+
formula: 'spend / add_to_carts',
|
|
521
687
|
sumPrefix: '$',
|
|
522
688
|
sumSuffix: '',
|
|
523
689
|
avgPrefix: '$',
|
|
524
690
|
avgSuffix: '',
|
|
525
691
|
icon: 'facebook',
|
|
526
692
|
measure: MEASURE.CHANNEL_FB_ADD_TO_CARTS_COST,
|
|
527
|
-
category: MEASURE_CATEGORY.
|
|
693
|
+
category: MEASURE_CATEGORY.META_ADS,
|
|
694
|
+
subcategory: MEASURE_SUBCATEGORY.META_CONVERSIONS,
|
|
528
695
|
valueType: MeasureValueType.CURRENCY,
|
|
529
696
|
decimalPlaces: 2,
|
|
530
697
|
useCompactNotation: true,
|
|
531
698
|
applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
699
|
+
relatedMeasures: [MEASURE.CHANNEL_FB_ADD_TO_CARTS, MEASURE.CHANNEL_FB_CPA, MEASURE.CHANNEL_FB_INITIATE_CHECKOUTS_COST],
|
|
532
700
|
},
|
|
533
701
|
[MEASURE.CHANNEL_FB_INITIATE_CHECKOUTS]: {
|
|
534
702
|
title: 'Meta Initiate Checkouts',
|
|
703
|
+
shortTitle: 'Checkouts',
|
|
535
704
|
description: 'The number of checkout initiations attributed to your Meta ads.',
|
|
705
|
+
tooltip: 'How many shoppers started the checkout process after engaging with your ad. A strong bottom-of-funnel conversion signal.',
|
|
536
706
|
sumPrefix: '',
|
|
537
707
|
sumSuffix: '',
|
|
538
708
|
avgPrefix: '',
|
|
539
709
|
avgSuffix: '',
|
|
540
710
|
icon: 'facebook',
|
|
541
711
|
measure: MEASURE.CHANNEL_FB_INITIATE_CHECKOUTS,
|
|
542
|
-
category: MEASURE_CATEGORY.
|
|
712
|
+
category: MEASURE_CATEGORY.META_ADS,
|
|
713
|
+
subcategory: MEASURE_SUBCATEGORY.META_CONVERSIONS,
|
|
543
714
|
valueType: MeasureValueType.NUMBER,
|
|
544
715
|
decimalPlaces: 0,
|
|
545
716
|
useCompactNotation: false,
|
|
546
717
|
applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
718
|
+
relatedMeasures: [MEASURE.CHANNEL_FB_INITIATE_CHECKOUTS_COST, MEASURE.CHANNEL_FB_PURCHASES, MEASURE.CHANNEL_FB_ADD_TO_CARTS],
|
|
547
719
|
},
|
|
548
720
|
[MEASURE.CHANNEL_FB_INITIATE_CHECKOUTS_VALUE]: {
|
|
549
721
|
title: 'Meta Initiate Checkouts Value',
|
|
722
|
+
shortTitle: 'Checkout Value',
|
|
550
723
|
description: 'The total value of carts at checkout from your Meta ads.',
|
|
724
|
+
tooltip: 'Combined cart value at checkout for all visitors from your Meta ads.',
|
|
551
725
|
sumPrefix: '$',
|
|
552
726
|
sumSuffix: '',
|
|
553
727
|
avgPrefix: '$',
|
|
554
728
|
avgSuffix: '',
|
|
555
729
|
icon: 'facebook',
|
|
556
730
|
measure: MEASURE.CHANNEL_FB_INITIATE_CHECKOUTS_VALUE,
|
|
557
|
-
category: MEASURE_CATEGORY.
|
|
731
|
+
category: MEASURE_CATEGORY.META_ADS,
|
|
732
|
+
subcategory: MEASURE_SUBCATEGORY.META_CONVERSIONS,
|
|
558
733
|
valueType: MeasureValueType.CURRENCY,
|
|
559
734
|
decimalPlaces: 2,
|
|
560
735
|
useCompactNotation: true,
|
|
561
736
|
applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
737
|
+
relatedMeasures: [MEASURE.CHANNEL_FB_INITIATE_CHECKOUTS, MEASURE.CHANNEL_FB_PURCHASES_VALUE],
|
|
562
738
|
},
|
|
563
739
|
[MEASURE.CHANNEL_FB_INITIATE_CHECKOUTS_COST]: {
|
|
564
740
|
title: 'Meta Cost per Initiate Checkout',
|
|
741
|
+
shortTitle: 'Cost/Checkout',
|
|
565
742
|
description: 'The cost per checkout initiation from your Meta ads.',
|
|
743
|
+
tooltip: 'Average spend per checkout started. A lower figure indicates efficient bottom-of-funnel performance.',
|
|
744
|
+
formulaDisplay: 'Ad Spend ÷ Initiate Checkouts',
|
|
745
|
+
formula: 'spend / initiate_checkouts',
|
|
566
746
|
sumPrefix: '$',
|
|
567
747
|
sumSuffix: '',
|
|
568
748
|
avgPrefix: '$',
|
|
569
749
|
avgSuffix: '',
|
|
570
750
|
icon: 'facebook',
|
|
571
751
|
measure: MEASURE.CHANNEL_FB_INITIATE_CHECKOUTS_COST,
|
|
572
|
-
category: MEASURE_CATEGORY.
|
|
752
|
+
category: MEASURE_CATEGORY.META_ADS,
|
|
753
|
+
subcategory: MEASURE_SUBCATEGORY.META_CONVERSIONS,
|
|
573
754
|
valueType: MeasureValueType.CURRENCY,
|
|
574
755
|
decimalPlaces: 2,
|
|
575
756
|
useCompactNotation: true,
|
|
576
757
|
applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
758
|
+
relatedMeasures: [MEASURE.CHANNEL_FB_INITIATE_CHECKOUTS, MEASURE.CHANNEL_FB_CPA, MEASURE.CHANNEL_FB_ADD_TO_CARTS_COST],
|
|
577
759
|
},
|
|
578
760
|
[MEASURE.CHANNEL_FB_SEARCHES]: {
|
|
579
761
|
title: 'Meta Searches',
|
|
580
762
|
description: 'The number of on-site searches attributed to your Meta ads.',
|
|
763
|
+
tooltip: 'How many times visitors from your Meta ads used your site search. Indicates active product discovery intent.',
|
|
581
764
|
sumPrefix: '',
|
|
582
765
|
sumSuffix: '',
|
|
583
766
|
avgPrefix: '',
|
|
584
767
|
avgSuffix: '',
|
|
585
768
|
icon: 'facebook',
|
|
586
769
|
measure: MEASURE.CHANNEL_FB_SEARCHES,
|
|
587
|
-
category: MEASURE_CATEGORY.
|
|
770
|
+
category: MEASURE_CATEGORY.META_ADS,
|
|
771
|
+
subcategory: MEASURE_SUBCATEGORY.META_CONVERSIONS,
|
|
588
772
|
valueType: MeasureValueType.NUMBER,
|
|
589
773
|
decimalPlaces: 0,
|
|
590
774
|
useCompactNotation: false,
|
|
591
775
|
applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
776
|
+
relatedMeasures: [MEASURE.CHANNEL_FB_SEARCHES_COST, MEASURE.CHANNEL_FB_VIEW_CONTENTS],
|
|
592
777
|
},
|
|
593
778
|
[MEASURE.CHANNEL_FB_SEARCHES_VALUE]: {
|
|
594
779
|
title: 'Meta Searches Value',
|
|
780
|
+
shortTitle: 'Search Value',
|
|
595
781
|
description: 'The total value of on-site searches attributed to your Meta ads.',
|
|
782
|
+
tooltip: 'Assigned value of all search events generated by visitors from your Meta ads.',
|
|
596
783
|
sumPrefix: '$',
|
|
597
784
|
sumSuffix: '',
|
|
598
785
|
avgPrefix: '$',
|
|
599
786
|
avgSuffix: '',
|
|
600
787
|
icon: 'facebook',
|
|
601
788
|
measure: MEASURE.CHANNEL_FB_SEARCHES_VALUE,
|
|
602
|
-
category: MEASURE_CATEGORY.
|
|
789
|
+
category: MEASURE_CATEGORY.META_ADS,
|
|
790
|
+
subcategory: MEASURE_SUBCATEGORY.META_CONVERSIONS,
|
|
603
791
|
valueType: MeasureValueType.CURRENCY,
|
|
604
792
|
decimalPlaces: 2,
|
|
605
793
|
useCompactNotation: true,
|
|
606
794
|
applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
795
|
+
relatedMeasures: [MEASURE.CHANNEL_FB_SEARCHES, MEASURE.CHANNEL_FB_SEARCHES_COST],
|
|
607
796
|
},
|
|
608
797
|
[MEASURE.CHANNEL_FB_SEARCHES_COST]: {
|
|
609
798
|
title: 'Meta Cost per Search',
|
|
799
|
+
shortTitle: 'Cost/Search',
|
|
610
800
|
description: 'The cost per on-site search attributed to your Meta ads.',
|
|
801
|
+
tooltip: 'Average spend per on-site search event from Meta ad visitors.',
|
|
802
|
+
formulaDisplay: 'Ad Spend ÷ Searches',
|
|
803
|
+
formula: 'spend / searches',
|
|
611
804
|
sumPrefix: '$',
|
|
612
805
|
sumSuffix: '',
|
|
613
806
|
avgPrefix: '$',
|
|
614
807
|
avgSuffix: '',
|
|
615
808
|
icon: 'facebook',
|
|
616
809
|
measure: MEASURE.CHANNEL_FB_SEARCHES_COST,
|
|
617
|
-
category: MEASURE_CATEGORY.
|
|
810
|
+
category: MEASURE_CATEGORY.META_ADS,
|
|
811
|
+
subcategory: MEASURE_SUBCATEGORY.META_CONVERSIONS,
|
|
618
812
|
valueType: MeasureValueType.CURRENCY,
|
|
619
813
|
decimalPlaces: 2,
|
|
620
814
|
useCompactNotation: true,
|
|
621
815
|
applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
816
|
+
relatedMeasures: [MEASURE.CHANNEL_FB_SEARCHES],
|
|
622
817
|
},
|
|
623
818
|
[MEASURE.CHANNEL_FB_ADD_TO_WISHLISTS]: {
|
|
624
819
|
title: 'Meta Add to Wishlists',
|
|
820
|
+
shortTitle: 'Wishlists',
|
|
625
821
|
description: 'The number of add to wishlist actions attributed to your Meta ads.',
|
|
822
|
+
tooltip: 'How many times shoppers saved items to their wishlist after engaging with your ad. Signals future purchase intent.',
|
|
626
823
|
sumPrefix: '',
|
|
627
824
|
sumSuffix: '',
|
|
628
825
|
avgPrefix: '',
|
|
629
826
|
avgSuffix: '',
|
|
630
827
|
icon: 'facebook',
|
|
631
828
|
measure: MEASURE.CHANNEL_FB_ADD_TO_WISHLISTS,
|
|
632
|
-
category: MEASURE_CATEGORY.
|
|
829
|
+
category: MEASURE_CATEGORY.META_ADS,
|
|
830
|
+
subcategory: MEASURE_SUBCATEGORY.META_CONVERSIONS,
|
|
633
831
|
valueType: MeasureValueType.NUMBER,
|
|
634
832
|
decimalPlaces: 0,
|
|
635
833
|
useCompactNotation: false,
|
|
636
834
|
applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
835
|
+
relatedMeasures: [MEASURE.CHANNEL_FB_ADD_TO_WISHLISTS_COST, MEASURE.CHANNEL_FB_ADD_TO_CARTS],
|
|
637
836
|
},
|
|
638
837
|
[MEASURE.CHANNEL_FB_ADD_TO_WISHLISTS_VALUE]: {
|
|
639
838
|
title: 'Meta Add to Wishlists Value',
|
|
839
|
+
shortTitle: 'Wishlist Value',
|
|
640
840
|
description: 'The total value of products added to wishlist from your Meta ads.',
|
|
841
|
+
tooltip: 'Combined catalog value of all items saved to wishlists by visitors from your Meta ads.',
|
|
641
842
|
sumPrefix: '$',
|
|
642
843
|
sumSuffix: '',
|
|
643
844
|
avgPrefix: '$',
|
|
644
845
|
avgSuffix: '',
|
|
645
846
|
icon: 'facebook',
|
|
646
847
|
measure: MEASURE.CHANNEL_FB_ADD_TO_WISHLISTS_VALUE,
|
|
647
|
-
category: MEASURE_CATEGORY.
|
|
848
|
+
category: MEASURE_CATEGORY.META_ADS,
|
|
849
|
+
subcategory: MEASURE_SUBCATEGORY.META_CONVERSIONS,
|
|
648
850
|
valueType: MeasureValueType.CURRENCY,
|
|
649
851
|
decimalPlaces: 2,
|
|
650
852
|
useCompactNotation: true,
|
|
651
853
|
applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
854
|
+
relatedMeasures: [MEASURE.CHANNEL_FB_ADD_TO_WISHLISTS, MEASURE.CHANNEL_FB_ADD_TO_CARTS_VALUE],
|
|
652
855
|
},
|
|
653
856
|
[MEASURE.CHANNEL_FB_ADD_TO_WISHLISTS_COST]: {
|
|
654
857
|
title: 'Meta Cost per Add to Wishlist',
|
|
858
|
+
shortTitle: 'Cost/Wishlist',
|
|
655
859
|
description: 'The cost per add to wishlist action from your Meta ads.',
|
|
860
|
+
tooltip: 'Average spend per wishlist add from your Meta ads.',
|
|
861
|
+
formulaDisplay: 'Ad Spend ÷ Add to Wishlists',
|
|
862
|
+
formula: 'spend / add_to_wishlists',
|
|
656
863
|
sumPrefix: '$',
|
|
657
864
|
sumSuffix: '',
|
|
658
865
|
avgPrefix: '$',
|
|
659
866
|
avgSuffix: '',
|
|
660
867
|
icon: 'facebook',
|
|
661
868
|
measure: MEASURE.CHANNEL_FB_ADD_TO_WISHLISTS_COST,
|
|
662
|
-
category: MEASURE_CATEGORY.
|
|
869
|
+
category: MEASURE_CATEGORY.META_ADS,
|
|
870
|
+
subcategory: MEASURE_SUBCATEGORY.META_CONVERSIONS,
|
|
663
871
|
valueType: MeasureValueType.CURRENCY,
|
|
664
872
|
decimalPlaces: 2,
|
|
665
873
|
useCompactNotation: true,
|
|
666
874
|
applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
875
|
+
relatedMeasures: [MEASURE.CHANNEL_FB_ADD_TO_WISHLISTS, MEASURE.CHANNEL_FB_ADD_TO_CARTS_COST],
|
|
667
876
|
},
|
|
668
877
|
[MEASURE.CHANNEL_FB_ENGAGEMENTS]: {
|
|
669
878
|
title: 'Meta Engagements',
|
|
670
879
|
description: 'The total interactions with your Meta ads (likes, comments, shares, etc.).',
|
|
880
|
+
tooltip: 'All social interactions on your ad including reactions, comments, shares, and saves. High engagement signals resonant creative.',
|
|
671
881
|
sumPrefix: '',
|
|
672
882
|
sumSuffix: '',
|
|
673
883
|
avgPrefix: '',
|
|
674
884
|
avgSuffix: '',
|
|
675
885
|
icon: 'facebook',
|
|
676
886
|
measure: MEASURE.CHANNEL_FB_ENGAGEMENTS,
|
|
677
|
-
category: MEASURE_CATEGORY.
|
|
887
|
+
category: MEASURE_CATEGORY.META_ADS,
|
|
888
|
+
subcategory: MEASURE_SUBCATEGORY.META_ENGAGEMENT,
|
|
678
889
|
valueType: MeasureValueType.NUMBER,
|
|
679
890
|
decimalPlaces: 0,
|
|
680
891
|
useCompactNotation: false,
|
|
681
892
|
applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
893
|
+
relatedMeasures: [MEASURE.CHANNEL_FB_ENGAGEMENTS_COST, MEASURE.CHANNEL_FB_ENGAGEMENT_RATE, MEASURE.CHANNEL_FB_REACTIONS, MEASURE.CHANNEL_FB_SHARES],
|
|
682
894
|
},
|
|
683
895
|
[MEASURE.CHANNEL_FB_ENGAGEMENTS_COST]: {
|
|
684
896
|
title: 'Meta Cost per Engagement',
|
|
897
|
+
shortTitle: 'Cost/Engagement',
|
|
685
898
|
description: 'The cost per engagement on your Meta ads.',
|
|
899
|
+
tooltip: 'Average spend per social interaction. Useful for evaluating brand awareness and community-building campaigns.',
|
|
900
|
+
formulaDisplay: 'Ad Spend ÷ Engagements',
|
|
901
|
+
formula: 'spend / engagements',
|
|
686
902
|
sumPrefix: '$',
|
|
687
903
|
sumSuffix: '',
|
|
688
904
|
avgPrefix: '$',
|
|
689
905
|
avgSuffix: '',
|
|
690
906
|
icon: 'facebook',
|
|
691
907
|
measure: MEASURE.CHANNEL_FB_ENGAGEMENTS_COST,
|
|
692
|
-
category: MEASURE_CATEGORY.
|
|
908
|
+
category: MEASURE_CATEGORY.META_ADS,
|
|
909
|
+
subcategory: MEASURE_SUBCATEGORY.META_ENGAGEMENT,
|
|
693
910
|
valueType: MeasureValueType.CURRENCY,
|
|
694
911
|
decimalPlaces: 2,
|
|
695
912
|
useCompactNotation: true,
|
|
696
913
|
applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
914
|
+
relatedMeasures: [MEASURE.CHANNEL_FB_ENGAGEMENTS, MEASURE.CHANNEL_FB_ENGAGEMENT_RATE],
|
|
697
915
|
},
|
|
698
916
|
[MEASURE.CHANNEL_FB_ENGAGEMENT_RATE]: {
|
|
699
917
|
title: 'Meta Engagement Rate',
|
|
918
|
+
shortTitle: 'Engagement Rate',
|
|
700
919
|
description: 'The percentage of people who engaged with your Meta ads after seeing them.',
|
|
920
|
+
tooltip: 'Share of people who interacted with your ad after seeing it. Higher rates indicate more compelling content.',
|
|
921
|
+
formulaDisplay: 'Engagements ÷ Reach × 100',
|
|
922
|
+
formula: 'engagements / reach * 100',
|
|
701
923
|
sumPrefix: '',
|
|
702
924
|
sumSuffix: '%',
|
|
703
925
|
avgPrefix: '',
|
|
704
926
|
avgSuffix: '%',
|
|
705
927
|
icon: 'facebook',
|
|
706
928
|
measure: MEASURE.CHANNEL_FB_ENGAGEMENT_RATE,
|
|
707
|
-
category: MEASURE_CATEGORY.
|
|
929
|
+
category: MEASURE_CATEGORY.META_ADS,
|
|
930
|
+
subcategory: MEASURE_SUBCATEGORY.META_ENGAGEMENT,
|
|
708
931
|
valueType: MeasureValueType.PERCENTAGE,
|
|
709
932
|
decimalPlaces: 2,
|
|
710
933
|
useCompactNotation: false,
|
|
711
934
|
applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
935
|
+
relatedMeasures: [MEASURE.CHANNEL_FB_ENGAGEMENTS, MEASURE.CHANNEL_FB_ENGAGEMENTS_COST],
|
|
712
936
|
},
|
|
713
937
|
[MEASURE.CHANNEL_FB_SHARES]: {
|
|
714
938
|
title: 'Meta Shares',
|
|
715
939
|
description: 'The number of times your Meta ads were shared.',
|
|
940
|
+
tooltip: 'How many times people shared your ad to their own feed or stories. Shares extend organic reach at no extra cost.',
|
|
716
941
|
sumPrefix: '',
|
|
717
942
|
sumSuffix: '',
|
|
718
943
|
avgPrefix: '',
|
|
719
944
|
avgSuffix: '',
|
|
720
945
|
icon: 'facebook',
|
|
721
946
|
measure: MEASURE.CHANNEL_FB_SHARES,
|
|
722
|
-
category: MEASURE_CATEGORY.
|
|
947
|
+
category: MEASURE_CATEGORY.META_ADS,
|
|
948
|
+
subcategory: MEASURE_SUBCATEGORY.META_ENGAGEMENT,
|
|
723
949
|
valueType: MeasureValueType.NUMBER,
|
|
724
950
|
decimalPlaces: 0,
|
|
725
951
|
useCompactNotation: false,
|
|
726
952
|
applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
953
|
+
relatedMeasures: [MEASURE.CHANNEL_FB_SHARES_COST, MEASURE.CHANNEL_FB_ENGAGEMENTS],
|
|
727
954
|
},
|
|
728
955
|
[MEASURE.CHANNEL_FB_SHARES_COST]: {
|
|
729
956
|
title: 'Meta Cost per Share',
|
|
957
|
+
shortTitle: 'Cost/Share',
|
|
730
958
|
description: 'The cost per share of your Meta ads.',
|
|
959
|
+
tooltip: 'Average spend per ad share. A lower cost-per-share can signal strong word-of-mouth potential.',
|
|
960
|
+
formulaDisplay: 'Ad Spend ÷ Shares',
|
|
961
|
+
formula: 'spend / shares',
|
|
731
962
|
sumPrefix: '$',
|
|
732
963
|
sumSuffix: '',
|
|
733
964
|
avgPrefix: '$',
|
|
734
965
|
avgSuffix: '',
|
|
735
966
|
icon: 'facebook',
|
|
736
967
|
measure: MEASURE.CHANNEL_FB_SHARES_COST,
|
|
737
|
-
category: MEASURE_CATEGORY.
|
|
968
|
+
category: MEASURE_CATEGORY.META_ADS,
|
|
969
|
+
subcategory: MEASURE_SUBCATEGORY.META_ENGAGEMENT,
|
|
738
970
|
valueType: MeasureValueType.CURRENCY,
|
|
739
971
|
decimalPlaces: 2,
|
|
740
972
|
useCompactNotation: true,
|
|
741
973
|
applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
974
|
+
relatedMeasures: [MEASURE.CHANNEL_FB_SHARES, MEASURE.CHANNEL_FB_ENGAGEMENTS_COST],
|
|
742
975
|
},
|
|
743
976
|
[MEASURE.CHANNEL_FB_REACTIONS]: {
|
|
744
977
|
title: 'Meta Reactions',
|
|
745
978
|
description: 'The number of reactions (like, love, wow, etc.) on your Meta ads.',
|
|
979
|
+
tooltip: 'Total emoji reactions on your ad. Reactions are a quick signal of emotional resonance with your audience.',
|
|
746
980
|
sumPrefix: '',
|
|
747
981
|
sumSuffix: '',
|
|
748
982
|
avgPrefix: '',
|
|
749
983
|
avgSuffix: '',
|
|
750
984
|
icon: 'facebook',
|
|
751
985
|
measure: MEASURE.CHANNEL_FB_REACTIONS,
|
|
752
|
-
category: MEASURE_CATEGORY.
|
|
986
|
+
category: MEASURE_CATEGORY.META_ADS,
|
|
987
|
+
subcategory: MEASURE_SUBCATEGORY.META_ENGAGEMENT,
|
|
753
988
|
valueType: MeasureValueType.NUMBER,
|
|
754
989
|
decimalPlaces: 0,
|
|
755
990
|
useCompactNotation: false,
|
|
756
991
|
applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
992
|
+
relatedMeasures: [MEASURE.CHANNEL_FB_REACTIONS_COST, MEASURE.CHANNEL_FB_LIKES, MEASURE.CHANNEL_FB_ENGAGEMENTS],
|
|
757
993
|
},
|
|
758
994
|
[MEASURE.CHANNEL_FB_REACTIONS_COST]: {
|
|
759
995
|
title: 'Meta Cost per Reaction',
|
|
996
|
+
shortTitle: 'Cost/Reaction',
|
|
760
997
|
description: 'The cost per reaction on your Meta ads.',
|
|
998
|
+
tooltip: 'Average spend per emoji reaction on your ad.',
|
|
999
|
+
formulaDisplay: 'Ad Spend ÷ Reactions',
|
|
1000
|
+
formula: 'spend / reactions',
|
|
761
1001
|
sumPrefix: '$',
|
|
762
1002
|
sumSuffix: '',
|
|
763
1003
|
avgPrefix: '$',
|
|
764
1004
|
avgSuffix: '',
|
|
765
1005
|
icon: 'facebook',
|
|
766
1006
|
measure: MEASURE.CHANNEL_FB_REACTIONS_COST,
|
|
767
|
-
category: MEASURE_CATEGORY.
|
|
1007
|
+
category: MEASURE_CATEGORY.META_ADS,
|
|
1008
|
+
subcategory: MEASURE_SUBCATEGORY.META_ENGAGEMENT,
|
|
768
1009
|
valueType: MeasureValueType.CURRENCY,
|
|
769
1010
|
decimalPlaces: 2,
|
|
770
1011
|
useCompactNotation: true,
|
|
771
1012
|
applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
1013
|
+
relatedMeasures: [MEASURE.CHANNEL_FB_REACTIONS, MEASURE.CHANNEL_FB_ENGAGEMENTS_COST],
|
|
772
1014
|
},
|
|
773
1015
|
[MEASURE.CHANNEL_FB_LIKES]: {
|
|
774
1016
|
title: 'Meta Likes',
|
|
775
1017
|
description: 'The number of likes on your Meta ads.',
|
|
1018
|
+
tooltip: 'Total thumbs-up reactions on your ad. Likes are a basic positive engagement signal.',
|
|
776
1019
|
sumPrefix: '',
|
|
777
1020
|
sumSuffix: '',
|
|
778
1021
|
avgPrefix: '',
|
|
779
1022
|
avgSuffix: '',
|
|
780
1023
|
icon: 'facebook',
|
|
781
1024
|
measure: MEASURE.CHANNEL_FB_LIKES,
|
|
782
|
-
category: MEASURE_CATEGORY.
|
|
1025
|
+
category: MEASURE_CATEGORY.META_ADS,
|
|
1026
|
+
subcategory: MEASURE_SUBCATEGORY.META_ENGAGEMENT,
|
|
783
1027
|
valueType: MeasureValueType.NUMBER,
|
|
784
1028
|
decimalPlaces: 0,
|
|
785
1029
|
useCompactNotation: false,
|
|
786
1030
|
applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
1031
|
+
relatedMeasures: [MEASURE.CHANNEL_FB_LIKES_COST, MEASURE.CHANNEL_FB_REACTIONS],
|
|
787
1032
|
},
|
|
788
1033
|
[MEASURE.CHANNEL_FB_LIKES_COST]: {
|
|
789
1034
|
title: 'Meta Cost per Like',
|
|
1035
|
+
shortTitle: 'Cost/Like',
|
|
790
1036
|
description: 'The cost per like on your Meta ads.',
|
|
1037
|
+
tooltip: 'Average spend per like on your ad.',
|
|
1038
|
+
formulaDisplay: 'Ad Spend ÷ Likes',
|
|
1039
|
+
formula: 'spend / likes',
|
|
791
1040
|
sumPrefix: '$',
|
|
792
1041
|
sumSuffix: '',
|
|
793
1042
|
avgPrefix: '$',
|
|
794
1043
|
avgSuffix: '',
|
|
795
1044
|
icon: 'facebook',
|
|
796
1045
|
measure: MEASURE.CHANNEL_FB_LIKES_COST,
|
|
797
|
-
category: MEASURE_CATEGORY.
|
|
1046
|
+
category: MEASURE_CATEGORY.META_ADS,
|
|
1047
|
+
subcategory: MEASURE_SUBCATEGORY.META_ENGAGEMENT,
|
|
798
1048
|
valueType: MeasureValueType.CURRENCY,
|
|
799
1049
|
decimalPlaces: 2,
|
|
800
1050
|
useCompactNotation: true,
|
|
801
1051
|
applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
1052
|
+
relatedMeasures: [MEASURE.CHANNEL_FB_LIKES, MEASURE.CHANNEL_FB_REACTIONS_COST],
|
|
802
1053
|
},
|
|
803
1054
|
[MEASURE.CHANNEL_FB_COMMENTS]: {
|
|
804
1055
|
title: 'Meta Comments',
|
|
805
1056
|
description: 'The number of comments on your Meta ads.',
|
|
1057
|
+
tooltip: 'Total comments left on your ad. Comments often indicate strong opinions or questions about your product.',
|
|
806
1058
|
sumPrefix: '',
|
|
807
1059
|
sumSuffix: '',
|
|
808
1060
|
avgPrefix: '',
|
|
809
1061
|
avgSuffix: '',
|
|
810
1062
|
icon: 'facebook',
|
|
811
1063
|
measure: MEASURE.CHANNEL_FB_COMMENTS,
|
|
812
|
-
category: MEASURE_CATEGORY.
|
|
1064
|
+
category: MEASURE_CATEGORY.META_ADS,
|
|
1065
|
+
subcategory: MEASURE_SUBCATEGORY.META_ENGAGEMENT,
|
|
813
1066
|
valueType: MeasureValueType.NUMBER,
|
|
814
1067
|
decimalPlaces: 0,
|
|
815
1068
|
useCompactNotation: false,
|
|
816
1069
|
applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
1070
|
+
relatedMeasures: [MEASURE.CHANNEL_FB_COMMENTS_COST, MEASURE.CHANNEL_FB_ENGAGEMENTS],
|
|
817
1071
|
},
|
|
818
1072
|
[MEASURE.CHANNEL_FB_COMMENTS_COST]: {
|
|
819
1073
|
title: 'Meta Cost per Comment',
|
|
1074
|
+
shortTitle: 'Cost/Comment',
|
|
820
1075
|
description: 'The cost per comment on your Meta ads.',
|
|
1076
|
+
tooltip: 'Average spend per comment on your ad.',
|
|
1077
|
+
formulaDisplay: 'Ad Spend ÷ Comments',
|
|
1078
|
+
formula: 'spend / comments',
|
|
821
1079
|
sumPrefix: '$',
|
|
822
1080
|
sumSuffix: '',
|
|
823
1081
|
avgPrefix: '$',
|
|
824
1082
|
avgSuffix: '',
|
|
825
1083
|
icon: 'facebook',
|
|
826
1084
|
measure: MEASURE.CHANNEL_FB_COMMENTS_COST,
|
|
827
|
-
category: MEASURE_CATEGORY.
|
|
1085
|
+
category: MEASURE_CATEGORY.META_ADS,
|
|
1086
|
+
subcategory: MEASURE_SUBCATEGORY.META_ENGAGEMENT,
|
|
828
1087
|
valueType: MeasureValueType.CURRENCY,
|
|
829
1088
|
decimalPlaces: 2,
|
|
830
1089
|
useCompactNotation: true,
|
|
831
1090
|
applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
1091
|
+
relatedMeasures: [MEASURE.CHANNEL_FB_COMMENTS, MEASURE.CHANNEL_FB_ENGAGEMENTS_COST],
|
|
832
1092
|
},
|
|
833
1093
|
[MEASURE.CHANNEL_FB_SAVES]: {
|
|
834
1094
|
title: 'Meta Saves',
|
|
835
1095
|
description: 'The number of times people saved your Meta ads for later viewing.',
|
|
1096
|
+
tooltip: 'How many people bookmarked your ad to revisit later. Saves indicate strong product interest.',
|
|
836
1097
|
sumPrefix: '',
|
|
837
1098
|
sumSuffix: '',
|
|
838
1099
|
avgPrefix: '',
|
|
839
1100
|
avgSuffix: '',
|
|
840
1101
|
icon: 'facebook',
|
|
841
1102
|
measure: MEASURE.CHANNEL_FB_SAVES,
|
|
842
|
-
category: MEASURE_CATEGORY.
|
|
1103
|
+
category: MEASURE_CATEGORY.META_ADS,
|
|
1104
|
+
subcategory: MEASURE_SUBCATEGORY.META_ENGAGEMENT,
|
|
843
1105
|
valueType: MeasureValueType.NUMBER,
|
|
844
1106
|
decimalPlaces: 0,
|
|
845
1107
|
useCompactNotation: false,
|
|
846
1108
|
applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
1109
|
+
relatedMeasures: [MEASURE.CHANNEL_FB_SAVES_COST, MEASURE.CHANNEL_FB_ENGAGEMENTS],
|
|
847
1110
|
},
|
|
848
1111
|
[MEASURE.CHANNEL_FB_SAVES_COST]: {
|
|
849
1112
|
title: 'Meta Cost per Save',
|
|
1113
|
+
shortTitle: 'Cost/Save',
|
|
850
1114
|
description: 'The cost per save on your Meta ads.',
|
|
1115
|
+
tooltip: 'Average spend per ad save.',
|
|
1116
|
+
formulaDisplay: 'Ad Spend ÷ Saves',
|
|
1117
|
+
formula: 'spend / saves',
|
|
851
1118
|
sumPrefix: '$',
|
|
852
1119
|
sumSuffix: '',
|
|
853
1120
|
avgPrefix: '$',
|
|
854
1121
|
avgSuffix: '',
|
|
855
1122
|
icon: 'facebook',
|
|
856
1123
|
measure: MEASURE.CHANNEL_FB_SAVES_COST,
|
|
857
|
-
category: MEASURE_CATEGORY.
|
|
1124
|
+
category: MEASURE_CATEGORY.META_ADS,
|
|
1125
|
+
subcategory: MEASURE_SUBCATEGORY.META_ENGAGEMENT,
|
|
858
1126
|
valueType: MeasureValueType.CURRENCY,
|
|
859
1127
|
decimalPlaces: 2,
|
|
860
1128
|
useCompactNotation: true,
|
|
861
1129
|
applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
1130
|
+
relatedMeasures: [MEASURE.CHANNEL_FB_SAVES, MEASURE.CHANNEL_FB_ENGAGEMENTS_COST],
|
|
862
1131
|
},
|
|
863
1132
|
[MEASURE.CHANNEL_FB_LANDING_PAGE_VIEWS]: {
|
|
864
1133
|
title: 'Meta Landing Page Views',
|
|
1134
|
+
shortTitle: 'LP Views',
|
|
865
1135
|
description: 'The number of times your landing page loaded after people clicked your ads.',
|
|
1136
|
+
tooltip: 'How many people fully loaded your landing page after clicking. Lower than link clicks indicates drop-off before the page loaded.',
|
|
866
1137
|
sumPrefix: '',
|
|
867
1138
|
sumSuffix: '',
|
|
868
1139
|
avgPrefix: '',
|
|
869
1140
|
avgSuffix: '',
|
|
870
1141
|
icon: 'facebook',
|
|
871
1142
|
measure: MEASURE.CHANNEL_FB_LANDING_PAGE_VIEWS,
|
|
872
|
-
category: MEASURE_CATEGORY.
|
|
1143
|
+
category: MEASURE_CATEGORY.META_ADS,
|
|
1144
|
+
subcategory: MEASURE_SUBCATEGORY.META_CLICKS,
|
|
873
1145
|
valueType: MeasureValueType.NUMBER,
|
|
874
1146
|
decimalPlaces: 0,
|
|
875
1147
|
useCompactNotation: false,
|
|
876
1148
|
applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
1149
|
+
relatedMeasures: [MEASURE.CHANNEL_FB_LANDING_PAGE_VIEWS_COST, MEASURE.CHANNEL_FB_LANDING_PAGE_VIEW_RATE, MEASURE.CHANNEL_FB_LINK_CLICKS],
|
|
877
1150
|
},
|
|
878
1151
|
[MEASURE.CHANNEL_FB_LANDING_PAGE_VIEWS_COST]: {
|
|
879
1152
|
title: 'Meta Cost per Landing Page View',
|
|
1153
|
+
shortTitle: 'Cost/LP View',
|
|
880
1154
|
description: 'The cost per landing page view from your Meta ads.',
|
|
1155
|
+
tooltip: 'Average spend per landing page load. A more reliable traffic metric than clicks alone.',
|
|
1156
|
+
formulaDisplay: 'Ad Spend ÷ Landing Page Views',
|
|
1157
|
+
formula: 'spend / landing_page_views',
|
|
881
1158
|
sumPrefix: '$',
|
|
882
1159
|
sumSuffix: '',
|
|
883
1160
|
avgPrefix: '$',
|
|
884
1161
|
avgSuffix: '',
|
|
885
1162
|
icon: 'facebook',
|
|
886
1163
|
measure: MEASURE.CHANNEL_FB_LANDING_PAGE_VIEWS_COST,
|
|
887
|
-
category: MEASURE_CATEGORY.
|
|
1164
|
+
category: MEASURE_CATEGORY.META_ADS,
|
|
1165
|
+
subcategory: MEASURE_SUBCATEGORY.META_CLICKS,
|
|
888
1166
|
valueType: MeasureValueType.CURRENCY,
|
|
889
1167
|
decimalPlaces: 2,
|
|
890
1168
|
useCompactNotation: true,
|
|
891
1169
|
applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
1170
|
+
relatedMeasures: [MEASURE.CHANNEL_FB_LANDING_PAGE_VIEWS, MEASURE.CHANNEL_FB_COST_PER_LINK_CLICK],
|
|
892
1171
|
},
|
|
893
1172
|
[MEASURE.CHANNEL_FB_LANDING_PAGE_VIEW_RATE]: {
|
|
894
1173
|
title: 'Meta Landing Page View Rate',
|
|
1174
|
+
shortTitle: 'LP View Rate',
|
|
895
1175
|
description: 'The percentage of clicks that resulted in landing page loads.',
|
|
1176
|
+
tooltip: 'Share of link clicks that actually loaded your landing page. Low rates suggest slow load times or bounce issues.',
|
|
1177
|
+
formulaDisplay: 'Landing Page Views ÷ Link Clicks × 100',
|
|
1178
|
+
formula: 'landing_page_views / link_clicks * 100',
|
|
896
1179
|
sumPrefix: '',
|
|
897
1180
|
sumSuffix: '%',
|
|
898
1181
|
avgPrefix: '',
|
|
899
1182
|
avgSuffix: '%',
|
|
900
1183
|
icon: 'facebook',
|
|
901
1184
|
measure: MEASURE.CHANNEL_FB_LANDING_PAGE_VIEW_RATE,
|
|
902
|
-
category: MEASURE_CATEGORY.
|
|
1185
|
+
category: MEASURE_CATEGORY.META_ADS,
|
|
1186
|
+
subcategory: MEASURE_SUBCATEGORY.META_CLICKS,
|
|
903
1187
|
valueType: MeasureValueType.PERCENTAGE,
|
|
904
1188
|
decimalPlaces: 2,
|
|
905
1189
|
useCompactNotation: false,
|
|
906
1190
|
applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
1191
|
+
relatedMeasures: [MEASURE.CHANNEL_FB_LANDING_PAGE_VIEWS, MEASURE.CHANNEL_FB_LINK_CLICKS],
|
|
907
1192
|
},
|
|
908
1193
|
[MEASURE.CHANNEL_FB_LEADS]: {
|
|
909
1194
|
title: 'Meta Leads',
|
|
910
1195
|
description: 'The number of leads generated from your Meta ads.',
|
|
1196
|
+
tooltip: 'How many people submitted a lead form or completed a lead event from your Meta ads.',
|
|
911
1197
|
sumPrefix: '',
|
|
912
1198
|
sumSuffix: '',
|
|
913
1199
|
avgPrefix: '',
|
|
914
1200
|
avgSuffix: '',
|
|
915
1201
|
icon: 'facebook',
|
|
916
1202
|
measure: MEASURE.CHANNEL_FB_LEADS,
|
|
917
|
-
category: MEASURE_CATEGORY.
|
|
1203
|
+
category: MEASURE_CATEGORY.META_ADS,
|
|
1204
|
+
subcategory: MEASURE_SUBCATEGORY.META_CONVERSIONS,
|
|
918
1205
|
valueType: MeasureValueType.NUMBER,
|
|
919
1206
|
decimalPlaces: 0,
|
|
920
1207
|
useCompactNotation: false,
|
|
921
1208
|
applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
1209
|
+
relatedMeasures: [MEASURE.CHANNEL_FB_LEADS_COST, MEASURE.CHANNEL_FB_LEADS_VALUE, MEASURE.CHANNEL_FB_PURCHASES],
|
|
922
1210
|
},
|
|
923
1211
|
[MEASURE.CHANNEL_FB_LEADS_VALUE]: {
|
|
924
1212
|
title: 'Meta Leads Value',
|
|
1213
|
+
shortTitle: 'Lead Value',
|
|
925
1214
|
description: 'The total value of leads generated from your Meta ads.',
|
|
1215
|
+
tooltip: 'Combined assigned value of all leads generated via Meta ads.',
|
|
926
1216
|
sumPrefix: '$',
|
|
927
1217
|
sumSuffix: '',
|
|
928
1218
|
avgPrefix: '$',
|
|
929
1219
|
avgSuffix: '',
|
|
930
1220
|
icon: 'facebook',
|
|
931
1221
|
measure: MEASURE.CHANNEL_FB_LEADS_VALUE,
|
|
932
|
-
category: MEASURE_CATEGORY.
|
|
1222
|
+
category: MEASURE_CATEGORY.META_ADS,
|
|
1223
|
+
subcategory: MEASURE_SUBCATEGORY.META_CONVERSIONS,
|
|
933
1224
|
valueType: MeasureValueType.CURRENCY,
|
|
934
1225
|
decimalPlaces: 2,
|
|
935
1226
|
useCompactNotation: true,
|
|
936
1227
|
applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
1228
|
+
relatedMeasures: [MEASURE.CHANNEL_FB_LEADS, MEASURE.CHANNEL_FB_LEADS_COST],
|
|
937
1229
|
},
|
|
938
1230
|
[MEASURE.CHANNEL_FB_LEADS_COST]: {
|
|
939
1231
|
title: 'Meta Cost per Lead',
|
|
1232
|
+
shortTitle: 'CPL',
|
|
940
1233
|
description: 'The cost per lead generated from your Meta ads.',
|
|
1234
|
+
tooltip: 'Average spend per lead from Meta ads. Key metric for lead generation campaigns.',
|
|
1235
|
+
formulaDisplay: 'Ad Spend ÷ Leads',
|
|
1236
|
+
formula: 'spend / leads',
|
|
941
1237
|
sumPrefix: '$',
|
|
942
1238
|
sumSuffix: '',
|
|
943
1239
|
avgPrefix: '$',
|
|
944
1240
|
avgSuffix: '',
|
|
945
1241
|
icon: 'facebook',
|
|
946
1242
|
measure: MEASURE.CHANNEL_FB_LEADS_COST,
|
|
947
|
-
category: MEASURE_CATEGORY.
|
|
1243
|
+
category: MEASURE_CATEGORY.META_ADS,
|
|
1244
|
+
subcategory: MEASURE_SUBCATEGORY.META_CONVERSIONS,
|
|
948
1245
|
valueType: MeasureValueType.CURRENCY,
|
|
949
1246
|
decimalPlaces: 2,
|
|
950
1247
|
useCompactNotation: true,
|
|
951
1248
|
applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
1249
|
+
relatedMeasures: [MEASURE.CHANNEL_FB_LEADS, MEASURE.CHANNEL_FB_CPA],
|
|
952
1250
|
},
|
|
953
1251
|
[MEASURE.CHANNEL_FB_APPOINTMENT_SCHEDULES]: {
|
|
954
1252
|
title: 'Meta Appointments Scheduled',
|
|
1253
|
+
shortTitle: 'Appointments',
|
|
955
1254
|
description: 'The number of appointments scheduled from your Meta ads.',
|
|
1255
|
+
tooltip: 'How many people booked an appointment after engaging with your Meta ad.',
|
|
956
1256
|
sumPrefix: '',
|
|
957
1257
|
sumSuffix: '',
|
|
958
1258
|
avgPrefix: '',
|
|
959
1259
|
avgSuffix: '',
|
|
960
1260
|
icon: 'facebook',
|
|
961
1261
|
measure: MEASURE.CHANNEL_FB_APPOINTMENT_SCHEDULES,
|
|
962
|
-
category: MEASURE_CATEGORY.
|
|
1262
|
+
category: MEASURE_CATEGORY.META_ADS,
|
|
1263
|
+
subcategory: MEASURE_SUBCATEGORY.META_CONVERSIONS,
|
|
963
1264
|
valueType: MeasureValueType.NUMBER,
|
|
964
1265
|
decimalPlaces: 0,
|
|
965
1266
|
useCompactNotation: false,
|
|
966
1267
|
applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
1268
|
+
relatedMeasures: [MEASURE.CHANNEL_FB_APPOINTMENT_SCHEDULES_COST, MEASURE.CHANNEL_FB_LEADS],
|
|
967
1269
|
},
|
|
968
1270
|
[MEASURE.CHANNEL_FB_APPOINTMENT_SCHEDULES_VALUE]: {
|
|
969
1271
|
title: 'Meta Appointments Scheduled Value',
|
|
1272
|
+
shortTitle: 'Appointment Value',
|
|
970
1273
|
description: 'The total value of appointments scheduled from your Meta ads.',
|
|
1274
|
+
tooltip: 'Combined assigned value of all appointments booked from Meta ads.',
|
|
971
1275
|
sumPrefix: '$',
|
|
972
1276
|
sumSuffix: '',
|
|
973
1277
|
avgPrefix: '$',
|
|
974
1278
|
avgSuffix: '',
|
|
975
1279
|
icon: 'facebook',
|
|
976
1280
|
measure: MEASURE.CHANNEL_FB_APPOINTMENT_SCHEDULES_VALUE,
|
|
977
|
-
category: MEASURE_CATEGORY.
|
|
1281
|
+
category: MEASURE_CATEGORY.META_ADS,
|
|
1282
|
+
subcategory: MEASURE_SUBCATEGORY.META_CONVERSIONS,
|
|
978
1283
|
valueType: MeasureValueType.CURRENCY,
|
|
979
1284
|
decimalPlaces: 2,
|
|
980
1285
|
useCompactNotation: true,
|
|
981
1286
|
applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
1287
|
+
relatedMeasures: [MEASURE.CHANNEL_FB_APPOINTMENT_SCHEDULES, MEASURE.CHANNEL_FB_APPOINTMENT_SCHEDULES_COST],
|
|
982
1288
|
},
|
|
983
1289
|
[MEASURE.CHANNEL_FB_APPOINTMENT_SCHEDULES_COST]: {
|
|
984
1290
|
title: 'Meta Cost per Appointment Scheduled',
|
|
1291
|
+
shortTitle: 'Cost/Appointment',
|
|
985
1292
|
description: 'The cost per appointment scheduled from your Meta ads.',
|
|
1293
|
+
tooltip: 'Average spend per appointment booked from Meta ads.',
|
|
1294
|
+
formulaDisplay: 'Ad Spend ÷ Appointments Scheduled',
|
|
1295
|
+
formula: 'spend / appointment_schedules',
|
|
986
1296
|
sumPrefix: '$',
|
|
987
1297
|
sumSuffix: '',
|
|
988
1298
|
avgPrefix: '$',
|
|
989
1299
|
avgSuffix: '',
|
|
990
1300
|
icon: 'facebook',
|
|
991
1301
|
measure: MEASURE.CHANNEL_FB_APPOINTMENT_SCHEDULES_COST,
|
|
992
|
-
category: MEASURE_CATEGORY.
|
|
1302
|
+
category: MEASURE_CATEGORY.META_ADS,
|
|
1303
|
+
subcategory: MEASURE_SUBCATEGORY.META_CONVERSIONS,
|
|
993
1304
|
valueType: MeasureValueType.CURRENCY,
|
|
994
1305
|
decimalPlaces: 2,
|
|
995
1306
|
useCompactNotation: true,
|
|
996
1307
|
applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
1308
|
+
relatedMeasures: [MEASURE.CHANNEL_FB_APPOINTMENT_SCHEDULES, MEASURE.CHANNEL_FB_LEADS_COST],
|
|
997
1309
|
},
|
|
998
1310
|
[MEASURE.CHANNEL_FB_SUBSCRIBES]: {
|
|
999
1311
|
title: 'Meta Subscriptions',
|
|
1000
1312
|
description: 'The number of subscription sign-ups from your Meta ads.',
|
|
1313
|
+
tooltip: 'How many people signed up for a subscription after engaging with your Meta ad.',
|
|
1001
1314
|
sumPrefix: '',
|
|
1002
1315
|
sumSuffix: '',
|
|
1003
1316
|
avgPrefix: '',
|
|
1004
1317
|
avgSuffix: '',
|
|
1005
1318
|
icon: 'facebook',
|
|
1006
1319
|
measure: MEASURE.CHANNEL_FB_SUBSCRIBES,
|
|
1007
|
-
category: MEASURE_CATEGORY.
|
|
1320
|
+
category: MEASURE_CATEGORY.META_ADS,
|
|
1321
|
+
subcategory: MEASURE_SUBCATEGORY.META_CONVERSIONS,
|
|
1008
1322
|
valueType: MeasureValueType.NUMBER,
|
|
1009
1323
|
decimalPlaces: 0,
|
|
1010
1324
|
useCompactNotation: false,
|
|
1011
1325
|
applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
1326
|
+
relatedMeasures: [MEASURE.CHANNEL_FB_SUBSCRIBES_COST, MEASURE.CHANNEL_FB_START_TRIALS],
|
|
1012
1327
|
},
|
|
1013
1328
|
[MEASURE.CHANNEL_FB_SUBSCRIBES_VALUE]: {
|
|
1014
1329
|
title: 'Meta Subscriptions Value',
|
|
1330
|
+
shortTitle: 'Subscription Value',
|
|
1015
1331
|
description: 'The total value of subscriptions from your Meta ads.',
|
|
1332
|
+
tooltip: 'Combined value of all subscription sign-ups attributed to Meta ads.',
|
|
1016
1333
|
sumPrefix: '$',
|
|
1017
1334
|
sumSuffix: '',
|
|
1018
1335
|
avgPrefix: '$',
|
|
1019
1336
|
avgSuffix: '',
|
|
1020
1337
|
icon: 'facebook',
|
|
1021
1338
|
measure: MEASURE.CHANNEL_FB_SUBSCRIBES_VALUE,
|
|
1022
|
-
category: MEASURE_CATEGORY.
|
|
1339
|
+
category: MEASURE_CATEGORY.META_ADS,
|
|
1340
|
+
subcategory: MEASURE_SUBCATEGORY.META_CONVERSIONS,
|
|
1023
1341
|
valueType: MeasureValueType.CURRENCY,
|
|
1024
1342
|
decimalPlaces: 2,
|
|
1025
1343
|
useCompactNotation: true,
|
|
1026
1344
|
applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
1345
|
+
relatedMeasures: [MEASURE.CHANNEL_FB_SUBSCRIBES, MEASURE.CHANNEL_FB_SUBSCRIBES_COST],
|
|
1027
1346
|
},
|
|
1028
1347
|
[MEASURE.CHANNEL_FB_SUBSCRIBES_COST]: {
|
|
1029
1348
|
title: 'Meta Cost per Subscription',
|
|
1349
|
+
shortTitle: 'Cost/Subscription',
|
|
1030
1350
|
description: 'The cost per subscription sign-up from your Meta ads.',
|
|
1351
|
+
tooltip: 'Average spend per subscription acquired from Meta ads.',
|
|
1352
|
+
formulaDisplay: 'Ad Spend ÷ Subscriptions',
|
|
1353
|
+
formula: 'spend / subscribes',
|
|
1031
1354
|
sumPrefix: '$',
|
|
1032
1355
|
sumSuffix: '',
|
|
1033
1356
|
avgPrefix: '$',
|
|
1034
1357
|
avgSuffix: '',
|
|
1035
1358
|
icon: 'facebook',
|
|
1036
1359
|
measure: MEASURE.CHANNEL_FB_SUBSCRIBES_COST,
|
|
1037
|
-
category: MEASURE_CATEGORY.
|
|
1360
|
+
category: MEASURE_CATEGORY.META_ADS,
|
|
1361
|
+
subcategory: MEASURE_SUBCATEGORY.META_CONVERSIONS,
|
|
1038
1362
|
valueType: MeasureValueType.CURRENCY,
|
|
1039
1363
|
decimalPlaces: 2,
|
|
1040
1364
|
useCompactNotation: true,
|
|
1041
1365
|
applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
1366
|
+
relatedMeasures: [MEASURE.CHANNEL_FB_SUBSCRIBES, MEASURE.CHANNEL_FB_CPA],
|
|
1042
1367
|
},
|
|
1043
1368
|
[MEASURE.CHANNEL_FB_START_TRIALS]: {
|
|
1044
1369
|
title: 'Meta Trial Starts',
|
|
1045
1370
|
description: 'The number of trial starts from your Meta ads.',
|
|
1371
|
+
tooltip: 'How many people started a free or paid trial after engaging with your Meta ad.',
|
|
1046
1372
|
sumPrefix: '',
|
|
1047
1373
|
sumSuffix: '',
|
|
1048
1374
|
avgPrefix: '',
|
|
1049
1375
|
avgSuffix: '',
|
|
1050
1376
|
icon: 'facebook',
|
|
1051
1377
|
measure: MEASURE.CHANNEL_FB_START_TRIALS,
|
|
1052
|
-
category: MEASURE_CATEGORY.
|
|
1378
|
+
category: MEASURE_CATEGORY.META_ADS,
|
|
1379
|
+
subcategory: MEASURE_SUBCATEGORY.META_CONVERSIONS,
|
|
1053
1380
|
valueType: MeasureValueType.NUMBER,
|
|
1054
1381
|
decimalPlaces: 0,
|
|
1055
1382
|
useCompactNotation: false,
|
|
1056
1383
|
applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
1384
|
+
relatedMeasures: [MEASURE.CHANNEL_FB_START_TRIALS_COST, MEASURE.CHANNEL_FB_SUBSCRIBES],
|
|
1057
1385
|
},
|
|
1058
1386
|
[MEASURE.CHANNEL_FB_START_TRIALS_VALUE]: {
|
|
1059
1387
|
title: 'Meta Trial Starts Value',
|
|
1388
|
+
shortTitle: 'Trial Value',
|
|
1060
1389
|
description: 'The total value of trials started from your Meta ads.',
|
|
1390
|
+
tooltip: 'Combined assigned value of all trial starts attributed to Meta ads.',
|
|
1061
1391
|
sumPrefix: '$',
|
|
1062
1392
|
sumSuffix: '',
|
|
1063
1393
|
avgPrefix: '$',
|
|
1064
1394
|
avgSuffix: '',
|
|
1065
1395
|
icon: 'facebook',
|
|
1066
1396
|
measure: MEASURE.CHANNEL_FB_START_TRIALS_VALUE,
|
|
1067
|
-
category: MEASURE_CATEGORY.
|
|
1397
|
+
category: MEASURE_CATEGORY.META_ADS,
|
|
1398
|
+
subcategory: MEASURE_SUBCATEGORY.META_CONVERSIONS,
|
|
1068
1399
|
valueType: MeasureValueType.CURRENCY,
|
|
1069
1400
|
decimalPlaces: 2,
|
|
1070
1401
|
useCompactNotation: true,
|
|
1071
1402
|
applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
1403
|
+
relatedMeasures: [MEASURE.CHANNEL_FB_START_TRIALS, MEASURE.CHANNEL_FB_START_TRIALS_COST],
|
|
1072
1404
|
},
|
|
1073
1405
|
[MEASURE.CHANNEL_FB_START_TRIALS_COST]: {
|
|
1074
1406
|
title: 'Meta Cost per Trial Start',
|
|
1407
|
+
shortTitle: 'Cost/Trial',
|
|
1075
1408
|
description: 'The cost per trial start from your Meta ads.',
|
|
1409
|
+
tooltip: 'Average spend per trial started from Meta ads.',
|
|
1410
|
+
formulaDisplay: 'Ad Spend ÷ Trial Starts',
|
|
1411
|
+
formula: 'spend / start_trials',
|
|
1076
1412
|
sumPrefix: '$',
|
|
1077
1413
|
sumSuffix: '',
|
|
1078
1414
|
avgPrefix: '$',
|
|
1079
1415
|
avgSuffix: '',
|
|
1080
1416
|
icon: 'facebook',
|
|
1081
1417
|
measure: MEASURE.CHANNEL_FB_START_TRIALS_COST,
|
|
1082
|
-
category: MEASURE_CATEGORY.
|
|
1418
|
+
category: MEASURE_CATEGORY.META_ADS,
|
|
1419
|
+
subcategory: MEASURE_SUBCATEGORY.META_CONVERSIONS,
|
|
1083
1420
|
valueType: MeasureValueType.CURRENCY,
|
|
1084
1421
|
decimalPlaces: 2,
|
|
1085
1422
|
useCompactNotation: true,
|
|
1086
1423
|
applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
1424
|
+
relatedMeasures: [MEASURE.CHANNEL_FB_START_TRIALS, MEASURE.CHANNEL_FB_SUBSCRIBES_COST],
|
|
1087
1425
|
},
|
|
1088
1426
|
[MEASURE.CHANNEL_FB_SUBMIT_APPLICATIONS]: {
|
|
1089
1427
|
title: 'Meta Application Submissions',
|
|
1428
|
+
shortTitle: 'Applications',
|
|
1090
1429
|
description: 'The number of application submissions from your Meta ads.',
|
|
1430
|
+
tooltip: 'How many people submitted an application form after engaging with your Meta ad.',
|
|
1091
1431
|
sumPrefix: '',
|
|
1092
1432
|
sumSuffix: '',
|
|
1093
1433
|
avgPrefix: '',
|
|
1094
1434
|
avgSuffix: '',
|
|
1095
1435
|
icon: 'facebook',
|
|
1096
1436
|
measure: MEASURE.CHANNEL_FB_SUBMIT_APPLICATIONS,
|
|
1097
|
-
category: MEASURE_CATEGORY.
|
|
1437
|
+
category: MEASURE_CATEGORY.META_ADS,
|
|
1438
|
+
subcategory: MEASURE_SUBCATEGORY.META_CONVERSIONS,
|
|
1098
1439
|
valueType: MeasureValueType.NUMBER,
|
|
1099
1440
|
decimalPlaces: 0,
|
|
1100
1441
|
useCompactNotation: false,
|
|
1101
1442
|
applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
1443
|
+
relatedMeasures: [MEASURE.CHANNEL_FB_SUBMIT_APPLICATIONS_COST, MEASURE.CHANNEL_FB_LEADS],
|
|
1102
1444
|
},
|
|
1103
1445
|
[MEASURE.CHANNEL_FB_SUBMIT_APPLICATIONS_VALUE]: {
|
|
1104
1446
|
title: 'Meta Application Submissions Value',
|
|
1447
|
+
shortTitle: 'Application Value',
|
|
1105
1448
|
description: 'The total value of applications submitted from your Meta ads.',
|
|
1449
|
+
tooltip: 'Combined assigned value of all application submissions attributed to Meta ads.',
|
|
1106
1450
|
sumPrefix: '$',
|
|
1107
1451
|
sumSuffix: '',
|
|
1108
1452
|
avgPrefix: '$',
|
|
1109
1453
|
avgSuffix: '',
|
|
1110
1454
|
icon: 'facebook',
|
|
1111
1455
|
measure: MEASURE.CHANNEL_FB_SUBMIT_APPLICATIONS_VALUE,
|
|
1112
|
-
category: MEASURE_CATEGORY.
|
|
1456
|
+
category: MEASURE_CATEGORY.META_ADS,
|
|
1457
|
+
subcategory: MEASURE_SUBCATEGORY.META_CONVERSIONS,
|
|
1113
1458
|
valueType: MeasureValueType.CURRENCY,
|
|
1114
1459
|
decimalPlaces: 2,
|
|
1115
1460
|
useCompactNotation: true,
|
|
1116
1461
|
applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
1462
|
+
relatedMeasures: [MEASURE.CHANNEL_FB_SUBMIT_APPLICATIONS, MEASURE.CHANNEL_FB_SUBMIT_APPLICATIONS_COST],
|
|
1117
1463
|
},
|
|
1118
1464
|
[MEASURE.CHANNEL_FB_SUBMIT_APPLICATIONS_COST]: {
|
|
1119
1465
|
title: 'Meta Cost per Application Submission',
|
|
1466
|
+
shortTitle: 'Cost/Application',
|
|
1120
1467
|
description: 'The cost per application submission from your Meta ads.',
|
|
1468
|
+
tooltip: 'Average spend per application submitted from Meta ads.',
|
|
1469
|
+
formulaDisplay: 'Ad Spend ÷ Application Submissions',
|
|
1470
|
+
formula: 'spend / submit_applications',
|
|
1121
1471
|
sumPrefix: '$',
|
|
1122
1472
|
sumSuffix: '',
|
|
1123
1473
|
avgPrefix: '$',
|
|
1124
1474
|
avgSuffix: '',
|
|
1125
1475
|
icon: 'facebook',
|
|
1126
1476
|
measure: MEASURE.CHANNEL_FB_SUBMIT_APPLICATIONS_COST,
|
|
1127
|
-
category: MEASURE_CATEGORY.
|
|
1477
|
+
category: MEASURE_CATEGORY.META_ADS,
|
|
1478
|
+
subcategory: MEASURE_SUBCATEGORY.META_CONVERSIONS,
|
|
1128
1479
|
valueType: MeasureValueType.CURRENCY,
|
|
1129
1480
|
decimalPlaces: 2,
|
|
1130
1481
|
useCompactNotation: true,
|
|
1131
1482
|
applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
1483
|
+
relatedMeasures: [MEASURE.CHANNEL_FB_SUBMIT_APPLICATIONS, MEASURE.CHANNEL_FB_LEADS_COST],
|
|
1132
1484
|
},
|
|
1133
1485
|
[MEASURE.CHANNEL_FB_APP_INSTALLS]: {
|
|
1134
1486
|
title: 'Meta App Installs',
|
|
1135
1487
|
description: 'The number of app installs from your Meta ads.',
|
|
1488
|
+
tooltip: 'How many people installed your app after engaging with your Meta ad.',
|
|
1136
1489
|
sumPrefix: '',
|
|
1137
1490
|
sumSuffix: '',
|
|
1138
1491
|
avgPrefix: '',
|
|
1139
1492
|
avgSuffix: '',
|
|
1140
1493
|
icon: 'facebook',
|
|
1141
1494
|
measure: MEASURE.CHANNEL_FB_APP_INSTALLS,
|
|
1142
|
-
category: MEASURE_CATEGORY.
|
|
1495
|
+
category: MEASURE_CATEGORY.META_ADS,
|
|
1496
|
+
subcategory: MEASURE_SUBCATEGORY.META_CONVERSIONS,
|
|
1143
1497
|
valueType: MeasureValueType.NUMBER,
|
|
1144
1498
|
decimalPlaces: 0,
|
|
1145
1499
|
useCompactNotation: false,
|
|
1146
1500
|
applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
1501
|
+
relatedMeasures: [MEASURE.CHANNEL_FB_APP_INSTALLS_COST, MEASURE.CHANNEL_FB_COMPLETE_REGISTRATIONS],
|
|
1147
1502
|
},
|
|
1148
1503
|
[MEASURE.CHANNEL_FB_APP_INSTALLS_VALUE]: {
|
|
1149
1504
|
title: 'Meta App Installs Value',
|
|
1505
|
+
shortTitle: 'Install Value',
|
|
1150
1506
|
description: 'The total value of app installs from your Meta ads.',
|
|
1507
|
+
tooltip: 'Combined assigned value of all app installs attributed to Meta ads.',
|
|
1151
1508
|
sumPrefix: '$',
|
|
1152
1509
|
sumSuffix: '',
|
|
1153
1510
|
avgPrefix: '$',
|
|
1154
1511
|
avgSuffix: '',
|
|
1155
1512
|
icon: 'facebook',
|
|
1156
1513
|
measure: MEASURE.CHANNEL_FB_APP_INSTALLS_VALUE,
|
|
1157
|
-
category: MEASURE_CATEGORY.
|
|
1514
|
+
category: MEASURE_CATEGORY.META_ADS,
|
|
1515
|
+
subcategory: MEASURE_SUBCATEGORY.META_CONVERSIONS,
|
|
1158
1516
|
valueType: MeasureValueType.CURRENCY,
|
|
1159
1517
|
decimalPlaces: 2,
|
|
1160
1518
|
useCompactNotation: true,
|
|
1161
1519
|
applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
1520
|
+
relatedMeasures: [MEASURE.CHANNEL_FB_APP_INSTALLS, MEASURE.CHANNEL_FB_APP_INSTALLS_COST],
|
|
1162
1521
|
},
|
|
1163
1522
|
[MEASURE.CHANNEL_FB_APP_INSTALLS_COST]: {
|
|
1164
1523
|
title: 'Meta Cost per App Install',
|
|
1524
|
+
shortTitle: 'CPI',
|
|
1165
1525
|
description: 'The cost per app install from your Meta ads.',
|
|
1526
|
+
tooltip: 'Average spend per app install from Meta ads. The primary efficiency metric for app install campaigns.',
|
|
1527
|
+
formulaDisplay: 'Ad Spend ÷ App Installs',
|
|
1528
|
+
formula: 'spend / app_installs',
|
|
1166
1529
|
sumPrefix: '$',
|
|
1167
1530
|
sumSuffix: '',
|
|
1168
1531
|
avgPrefix: '$',
|
|
1169
1532
|
avgSuffix: '',
|
|
1170
1533
|
icon: 'facebook',
|
|
1171
1534
|
measure: MEASURE.CHANNEL_FB_APP_INSTALLS_COST,
|
|
1172
|
-
category: MEASURE_CATEGORY.
|
|
1535
|
+
category: MEASURE_CATEGORY.META_ADS,
|
|
1536
|
+
subcategory: MEASURE_SUBCATEGORY.META_CONVERSIONS,
|
|
1173
1537
|
valueType: MeasureValueType.CURRENCY,
|
|
1174
1538
|
decimalPlaces: 2,
|
|
1175
1539
|
useCompactNotation: true,
|
|
1176
1540
|
applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
1541
|
+
relatedMeasures: [MEASURE.CHANNEL_FB_APP_INSTALLS, MEASURE.CHANNEL_FB_CPA],
|
|
1177
1542
|
},
|
|
1178
1543
|
[MEASURE.CHANNEL_FB_COMPLETE_REGISTRATIONS]: {
|
|
1179
1544
|
title: 'Meta Completed Registrations',
|
|
1545
|
+
shortTitle: 'Registrations',
|
|
1180
1546
|
description: 'The number of completed registrations from your Meta ads.',
|
|
1547
|
+
tooltip: 'How many people completed a registration form or sign-up flow after engaging with your Meta ad.',
|
|
1181
1548
|
sumPrefix: '',
|
|
1182
1549
|
sumSuffix: '',
|
|
1183
1550
|
avgPrefix: '',
|
|
1184
1551
|
avgSuffix: '',
|
|
1185
1552
|
icon: 'facebook',
|
|
1186
1553
|
measure: MEASURE.CHANNEL_FB_COMPLETE_REGISTRATIONS,
|
|
1187
|
-
category: MEASURE_CATEGORY.
|
|
1554
|
+
category: MEASURE_CATEGORY.META_ADS,
|
|
1555
|
+
subcategory: MEASURE_SUBCATEGORY.META_CONVERSIONS,
|
|
1188
1556
|
valueType: MeasureValueType.NUMBER,
|
|
1189
1557
|
decimalPlaces: 0,
|
|
1190
1558
|
useCompactNotation: false,
|
|
1191
1559
|
applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
1560
|
+
relatedMeasures: [MEASURE.CHANNEL_FB_COMPLETE_REGISTRATIONS_COST, MEASURE.CHANNEL_FB_LEADS],
|
|
1192
1561
|
},
|
|
1193
1562
|
[MEASURE.CHANNEL_FB_COMPLETE_REGISTRATIONS_VALUE]: {
|
|
1194
1563
|
title: 'Meta Completed Registrations Value',
|
|
1564
|
+
shortTitle: 'Registration Value',
|
|
1195
1565
|
description: 'The total value of completed registrations from your Meta ads.',
|
|
1566
|
+
tooltip: 'Combined assigned value of all completed registrations attributed to Meta ads.',
|
|
1196
1567
|
sumPrefix: '$',
|
|
1197
1568
|
sumSuffix: '',
|
|
1198
1569
|
avgPrefix: '$',
|
|
1199
1570
|
avgSuffix: '',
|
|
1200
1571
|
icon: 'facebook',
|
|
1201
1572
|
measure: MEASURE.CHANNEL_FB_COMPLETE_REGISTRATIONS_VALUE,
|
|
1202
|
-
category: MEASURE_CATEGORY.
|
|
1573
|
+
category: MEASURE_CATEGORY.META_ADS,
|
|
1574
|
+
subcategory: MEASURE_SUBCATEGORY.META_CONVERSIONS,
|
|
1203
1575
|
valueType: MeasureValueType.CURRENCY,
|
|
1204
1576
|
decimalPlaces: 2,
|
|
1205
1577
|
useCompactNotation: true,
|
|
1206
1578
|
applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
1579
|
+
relatedMeasures: [MEASURE.CHANNEL_FB_COMPLETE_REGISTRATIONS, MEASURE.CHANNEL_FB_COMPLETE_REGISTRATIONS_COST],
|
|
1207
1580
|
},
|
|
1208
1581
|
[MEASURE.CHANNEL_FB_COMPLETE_REGISTRATIONS_COST]: {
|
|
1209
1582
|
title: 'Meta Cost per Completed Registration',
|
|
1583
|
+
shortTitle: 'Cost/Registration',
|
|
1210
1584
|
description: 'The cost per completed registration from your Meta ads.',
|
|
1585
|
+
tooltip: 'Average spend per completed registration from Meta ads.',
|
|
1586
|
+
formulaDisplay: 'Ad Spend ÷ Completed Registrations',
|
|
1587
|
+
formula: 'spend / complete_registrations',
|
|
1211
1588
|
sumPrefix: '$',
|
|
1212
1589
|
sumSuffix: '',
|
|
1213
1590
|
avgPrefix: '$',
|
|
1214
1591
|
avgSuffix: '',
|
|
1215
1592
|
icon: 'facebook',
|
|
1216
1593
|
measure: MEASURE.CHANNEL_FB_COMPLETE_REGISTRATIONS_COST,
|
|
1217
|
-
category: MEASURE_CATEGORY.
|
|
1594
|
+
category: MEASURE_CATEGORY.META_ADS,
|
|
1595
|
+
subcategory: MEASURE_SUBCATEGORY.META_CONVERSIONS,
|
|
1218
1596
|
valueType: MeasureValueType.CURRENCY,
|
|
1219
1597
|
decimalPlaces: 2,
|
|
1220
1598
|
useCompactNotation: true,
|
|
1221
1599
|
applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
1600
|
+
relatedMeasures: [MEASURE.CHANNEL_FB_COMPLETE_REGISTRATIONS, MEASURE.CHANNEL_FB_LEADS_COST],
|
|
1222
1601
|
},
|
|
1223
1602
|
[MEASURE.CHANNEL_FB_VIDEO_VIEWS]: {
|
|
1224
1603
|
title: 'Meta Video Views',
|
|
1225
1604
|
description: 'The number of video views on your Meta ads.',
|
|
1605
|
+
tooltip: 'How many times your video ad was watched for at least 3 seconds (Meta\'s default view threshold).',
|
|
1226
1606
|
sumPrefix: '',
|
|
1227
1607
|
sumSuffix: '',
|
|
1228
1608
|
avgPrefix: '',
|
|
1229
1609
|
avgSuffix: '',
|
|
1230
1610
|
icon: 'facebook',
|
|
1231
1611
|
measure: MEASURE.CHANNEL_FB_VIDEO_VIEWS,
|
|
1232
|
-
category: MEASURE_CATEGORY.
|
|
1612
|
+
category: MEASURE_CATEGORY.META_ADS,
|
|
1613
|
+
subcategory: MEASURE_SUBCATEGORY.META_VIDEO,
|
|
1233
1614
|
valueType: MeasureValueType.NUMBER,
|
|
1234
1615
|
decimalPlaces: 0,
|
|
1235
1616
|
useCompactNotation: false,
|
|
1236
1617
|
applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
1618
|
+
relatedMeasures: [MEASURE.CHANNEL_FB_VIDEO_VIEWS_COST, MEASURE.CHANNEL_FB_VIDEO_PLAYS, MEASURE.CHANNEL_FB_VIDEO_VIEWS_THRUPLAY],
|
|
1237
1619
|
},
|
|
1238
1620
|
[MEASURE.CHANNEL_FB_VIDEO_VIEWS_COST]: {
|
|
1239
1621
|
title: 'Meta Cost per Video View',
|
|
1622
|
+
shortTitle: 'Cost/Video View',
|
|
1240
1623
|
description: 'The cost per video view on your Meta ads.',
|
|
1624
|
+
tooltip: 'Average spend per 3-second video view. The standard cost metric for video awareness campaigns.',
|
|
1625
|
+
formulaDisplay: 'Ad Spend ÷ Video Views',
|
|
1626
|
+
formula: 'spend / video_views',
|
|
1241
1627
|
sumPrefix: '$',
|
|
1242
1628
|
sumSuffix: '',
|
|
1243
1629
|
avgPrefix: '$',
|
|
1244
1630
|
avgSuffix: '',
|
|
1245
1631
|
icon: 'facebook',
|
|
1246
1632
|
measure: MEASURE.CHANNEL_FB_VIDEO_VIEWS_COST,
|
|
1247
|
-
category: MEASURE_CATEGORY.
|
|
1633
|
+
category: MEASURE_CATEGORY.META_ADS,
|
|
1634
|
+
subcategory: MEASURE_SUBCATEGORY.META_VIDEO,
|
|
1248
1635
|
valueType: MeasureValueType.CURRENCY,
|
|
1249
1636
|
decimalPlaces: 2,
|
|
1250
1637
|
useCompactNotation: true,
|
|
1251
1638
|
applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
1639
|
+
relatedMeasures: [MEASURE.CHANNEL_FB_VIDEO_VIEWS, MEASURE.CHANNEL_FB_VIDEO_VIEWS_THRUPLAY_COST],
|
|
1252
1640
|
},
|
|
1253
1641
|
[MEASURE.CHANNEL_FB_VIDEO_VIEWS_15_SEC]: {
|
|
1254
1642
|
title: 'Meta 15-Second Video Views',
|
|
1643
|
+
shortTitle: '15s Video Views',
|
|
1255
1644
|
description: 'The number of times your video ads were watched for at least 15 seconds.',
|
|
1645
|
+
tooltip: 'Views where the viewer watched at least 15 continuous seconds. Indicates deeper engagement than the 3-second threshold.',
|
|
1256
1646
|
sumPrefix: '',
|
|
1257
1647
|
sumSuffix: '',
|
|
1258
1648
|
avgPrefix: '',
|
|
1259
1649
|
avgSuffix: '',
|
|
1260
1650
|
icon: 'facebook',
|
|
1261
1651
|
measure: MEASURE.CHANNEL_FB_VIDEO_VIEWS_15_SEC,
|
|
1262
|
-
category: MEASURE_CATEGORY.
|
|
1652
|
+
category: MEASURE_CATEGORY.META_ADS,
|
|
1653
|
+
subcategory: MEASURE_SUBCATEGORY.META_VIDEO,
|
|
1263
1654
|
valueType: MeasureValueType.NUMBER,
|
|
1264
1655
|
decimalPlaces: 0,
|
|
1265
1656
|
useCompactNotation: false,
|
|
1266
1657
|
applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
1658
|
+
relatedMeasures: [MEASURE.CHANNEL_FB_VIDEO_VIEWS_15_SEC_COST, MEASURE.CHANNEL_FB_VIDEO_VIEWS, MEASURE.CHANNEL_FB_VIDEO_VIEWS_THRUPLAY],
|
|
1267
1659
|
},
|
|
1268
1660
|
[MEASURE.CHANNEL_FB_VIDEO_VIEWS_15_SEC_COST]: {
|
|
1269
1661
|
title: 'Meta Cost per 15-Second Video View',
|
|
1662
|
+
shortTitle: 'Cost/15s View',
|
|
1270
1663
|
description: 'The cost per 15-second video view on your Meta ads.',
|
|
1664
|
+
tooltip: 'Average spend per 15-second video view. Measures efficiency of engaging longer video content.',
|
|
1665
|
+
formulaDisplay: 'Ad Spend ÷ 15-Second Video Views',
|
|
1666
|
+
formula: 'spend / video_views_15_sec',
|
|
1271
1667
|
sumPrefix: '$',
|
|
1272
1668
|
sumSuffix: '',
|
|
1273
1669
|
avgPrefix: '$',
|
|
1274
1670
|
avgSuffix: '',
|
|
1275
1671
|
icon: 'facebook',
|
|
1276
1672
|
measure: MEASURE.CHANNEL_FB_VIDEO_VIEWS_15_SEC_COST,
|
|
1277
|
-
category: MEASURE_CATEGORY.
|
|
1673
|
+
category: MEASURE_CATEGORY.META_ADS,
|
|
1674
|
+
subcategory: MEASURE_SUBCATEGORY.META_VIDEO,
|
|
1278
1675
|
valueType: MeasureValueType.CURRENCY,
|
|
1279
1676
|
decimalPlaces: 2,
|
|
1280
1677
|
useCompactNotation: true,
|
|
1281
1678
|
applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
1679
|
+
relatedMeasures: [MEASURE.CHANNEL_FB_VIDEO_VIEWS_15_SEC, MEASURE.CHANNEL_FB_VIDEO_VIEWS_COST],
|
|
1282
1680
|
},
|
|
1283
1681
|
[MEASURE.CHANNEL_FB_VIDEO_VIEWS_30_SEC]: {
|
|
1284
1682
|
title: 'Meta 30-Second Video Views',
|
|
1683
|
+
shortTitle: '30s Video Views',
|
|
1285
1684
|
description: 'The number of times your video ads were watched for at least 30 seconds.',
|
|
1685
|
+
tooltip: 'Views where the viewer watched at least 30 continuous seconds. A strong engagement signal for longer video content.',
|
|
1286
1686
|
sumPrefix: '',
|
|
1287
1687
|
sumSuffix: '',
|
|
1288
1688
|
avgPrefix: '',
|
|
1289
1689
|
avgSuffix: '',
|
|
1290
1690
|
icon: 'facebook',
|
|
1291
1691
|
measure: MEASURE.CHANNEL_FB_VIDEO_VIEWS_30_SEC,
|
|
1292
|
-
category: MEASURE_CATEGORY.
|
|
1692
|
+
category: MEASURE_CATEGORY.META_ADS,
|
|
1693
|
+
subcategory: MEASURE_SUBCATEGORY.META_VIDEO,
|
|
1293
1694
|
valueType: MeasureValueType.NUMBER,
|
|
1294
1695
|
decimalPlaces: 0,
|
|
1295
1696
|
useCompactNotation: false,
|
|
1296
1697
|
applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
1698
|
+
relatedMeasures: [MEASURE.CHANNEL_FB_VIDEO_VIEWS_30_SEC_COST, MEASURE.CHANNEL_FB_VIDEO_VIEWS_15_SEC],
|
|
1297
1699
|
},
|
|
1298
1700
|
[MEASURE.CHANNEL_FB_VIDEO_VIEWS_30_SEC_COST]: {
|
|
1299
1701
|
title: 'Meta Cost per 30-Second Video View',
|
|
1702
|
+
shortTitle: 'Cost/30s View',
|
|
1300
1703
|
description: 'The cost per 30-second video view on your Meta ads.',
|
|
1704
|
+
tooltip: 'Average spend per 30-second video view.',
|
|
1705
|
+
formulaDisplay: 'Ad Spend ÷ 30-Second Video Views',
|
|
1706
|
+
formula: 'spend / video_views_30_sec',
|
|
1301
1707
|
sumPrefix: '$',
|
|
1302
1708
|
sumSuffix: '',
|
|
1303
1709
|
avgPrefix: '$',
|
|
1304
1710
|
avgSuffix: '',
|
|
1305
1711
|
icon: 'facebook',
|
|
1306
1712
|
measure: MEASURE.CHANNEL_FB_VIDEO_VIEWS_30_SEC_COST,
|
|
1307
|
-
category: MEASURE_CATEGORY.
|
|
1713
|
+
category: MEASURE_CATEGORY.META_ADS,
|
|
1714
|
+
subcategory: MEASURE_SUBCATEGORY.META_VIDEO,
|
|
1308
1715
|
valueType: MeasureValueType.CURRENCY,
|
|
1309
1716
|
decimalPlaces: 2,
|
|
1310
1717
|
useCompactNotation: true,
|
|
1311
1718
|
applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
1719
|
+
relatedMeasures: [MEASURE.CHANNEL_FB_VIDEO_VIEWS_30_SEC, MEASURE.CHANNEL_FB_VIDEO_VIEWS_15_SEC_COST],
|
|
1312
1720
|
},
|
|
1313
1721
|
[MEASURE.CHANNEL_FB_VIDEO_P25_WATCHED_VIEWS]: {
|
|
1314
|
-
title: 'Meta Video 25%
|
|
1722
|
+
title: 'Meta Video 25% Completion Views',
|
|
1723
|
+
shortTitle: 'Video 25% Views',
|
|
1315
1724
|
description: 'The number of times your video ads were watched to at least 25% completion.',
|
|
1725
|
+
tooltip: 'Views where the audience watched at least a quarter of your video. Part of the completion rate funnel.',
|
|
1316
1726
|
sumPrefix: '',
|
|
1317
1727
|
sumSuffix: '',
|
|
1318
1728
|
avgPrefix: '',
|
|
1319
1729
|
avgSuffix: '',
|
|
1320
1730
|
icon: 'facebook',
|
|
1321
1731
|
measure: MEASURE.CHANNEL_FB_VIDEO_P25_WATCHED_VIEWS,
|
|
1322
|
-
category: MEASURE_CATEGORY.
|
|
1732
|
+
category: MEASURE_CATEGORY.META_ADS,
|
|
1733
|
+
subcategory: MEASURE_SUBCATEGORY.META_VIDEO,
|
|
1323
1734
|
valueType: MeasureValueType.NUMBER,
|
|
1324
1735
|
decimalPlaces: 0,
|
|
1325
1736
|
useCompactNotation: false,
|
|
1326
1737
|
applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
1738
|
+
relatedMeasures: [MEASURE.CHANNEL_FB_VIDEO_P50_WATCHED_VIEWS, MEASURE.CHANNEL_FB_VIDEO_VIEWS],
|
|
1327
1739
|
},
|
|
1328
1740
|
[MEASURE.CHANNEL_FB_VIDEO_P50_WATCHED_VIEWS]: {
|
|
1329
|
-
title: 'Meta Video 50%
|
|
1741
|
+
title: 'Meta Video 50% Completion Views',
|
|
1742
|
+
shortTitle: 'Video 50% Views',
|
|
1330
1743
|
description: 'The number of times your video ads were watched to at least 50% completion.',
|
|
1744
|
+
tooltip: 'Views where the audience watched at least half of your video. Indicates moderate viewing engagement.',
|
|
1331
1745
|
sumPrefix: '',
|
|
1332
1746
|
sumSuffix: '',
|
|
1333
1747
|
avgPrefix: '',
|
|
1334
1748
|
avgSuffix: '',
|
|
1335
1749
|
icon: 'facebook',
|
|
1336
1750
|
measure: MEASURE.CHANNEL_FB_VIDEO_P50_WATCHED_VIEWS,
|
|
1337
|
-
category: MEASURE_CATEGORY.
|
|
1751
|
+
category: MEASURE_CATEGORY.META_ADS,
|
|
1752
|
+
subcategory: MEASURE_SUBCATEGORY.META_VIDEO,
|
|
1338
1753
|
valueType: MeasureValueType.NUMBER,
|
|
1339
1754
|
decimalPlaces: 0,
|
|
1340
1755
|
useCompactNotation: false,
|
|
1341
1756
|
applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
1757
|
+
relatedMeasures: [MEASURE.CHANNEL_FB_VIDEO_P25_WATCHED_VIEWS, MEASURE.CHANNEL_FB_VIDEO_P75_WATCHED_VIEWS],
|
|
1342
1758
|
},
|
|
1343
1759
|
[MEASURE.CHANNEL_FB_VIDEO_P75_WATCHED_VIEWS]: {
|
|
1344
|
-
title: 'Meta Video 75%
|
|
1760
|
+
title: 'Meta Video 75% Completion Views',
|
|
1761
|
+
shortTitle: 'Video 75% Views',
|
|
1345
1762
|
description: 'The number of times your video ads were watched to at least 75% completion.',
|
|
1763
|
+
tooltip: 'Views where the audience watched at least three quarters of your video. Signals strong content retention.',
|
|
1346
1764
|
sumPrefix: '',
|
|
1347
1765
|
sumSuffix: '',
|
|
1348
1766
|
avgPrefix: '',
|
|
1349
1767
|
avgSuffix: '',
|
|
1350
1768
|
icon: 'facebook',
|
|
1351
1769
|
measure: MEASURE.CHANNEL_FB_VIDEO_P75_WATCHED_VIEWS,
|
|
1352
|
-
category: MEASURE_CATEGORY.
|
|
1770
|
+
category: MEASURE_CATEGORY.META_ADS,
|
|
1771
|
+
subcategory: MEASURE_SUBCATEGORY.META_VIDEO,
|
|
1353
1772
|
valueType: MeasureValueType.NUMBER,
|
|
1354
1773
|
decimalPlaces: 0,
|
|
1355
1774
|
useCompactNotation: false,
|
|
1356
1775
|
applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
1776
|
+
relatedMeasures: [MEASURE.CHANNEL_FB_VIDEO_P50_WATCHED_VIEWS, MEASURE.CHANNEL_FB_VIDEO_P95_WATCHED_VIEWS],
|
|
1357
1777
|
},
|
|
1358
1778
|
[MEASURE.CHANNEL_FB_VIDEO_P95_WATCHED_VIEWS]: {
|
|
1359
|
-
title: 'Meta Video 95%
|
|
1779
|
+
title: 'Meta Video 95% Completion Views',
|
|
1780
|
+
shortTitle: 'Video 95% Views',
|
|
1360
1781
|
description: 'The number of times your video ads were watched to at least 95% completion.',
|
|
1782
|
+
tooltip: 'Views where the audience watched nearly all of your video. Near-complete views indicate very high content engagement.',
|
|
1361
1783
|
sumPrefix: '',
|
|
1362
1784
|
sumSuffix: '',
|
|
1363
1785
|
avgPrefix: '',
|
|
1364
1786
|
avgSuffix: '',
|
|
1365
1787
|
icon: 'facebook',
|
|
1366
1788
|
measure: MEASURE.CHANNEL_FB_VIDEO_P95_WATCHED_VIEWS,
|
|
1367
|
-
category: MEASURE_CATEGORY.
|
|
1789
|
+
category: MEASURE_CATEGORY.META_ADS,
|
|
1790
|
+
subcategory: MEASURE_SUBCATEGORY.META_VIDEO,
|
|
1368
1791
|
valueType: MeasureValueType.NUMBER,
|
|
1369
1792
|
decimalPlaces: 0,
|
|
1370
1793
|
useCompactNotation: false,
|
|
1371
1794
|
applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
1795
|
+
relatedMeasures: [MEASURE.CHANNEL_FB_VIDEO_P75_WATCHED_VIEWS, MEASURE.CHANNEL_FB_VIDEO_P100_WATCHED_VIEWS],
|
|
1372
1796
|
},
|
|
1373
1797
|
[MEASURE.CHANNEL_FB_VIDEO_P100_WATCHED_VIEWS]: {
|
|
1374
|
-
title: 'Meta Video
|
|
1798
|
+
title: 'Meta Video Completions',
|
|
1799
|
+
shortTitle: 'Video Completions',
|
|
1375
1800
|
description: 'The number of times your video ads were watched to 100% completion.',
|
|
1801
|
+
tooltip: 'Views where the audience watched your entire video from start to finish. The strongest video engagement signal.',
|
|
1376
1802
|
sumPrefix: '',
|
|
1377
1803
|
sumSuffix: '',
|
|
1378
1804
|
avgPrefix: '',
|
|
1379
1805
|
avgSuffix: '',
|
|
1380
1806
|
icon: 'facebook',
|
|
1381
1807
|
measure: MEASURE.CHANNEL_FB_VIDEO_P100_WATCHED_VIEWS,
|
|
1382
|
-
category: MEASURE_CATEGORY.
|
|
1808
|
+
category: MEASURE_CATEGORY.META_ADS,
|
|
1809
|
+
subcategory: MEASURE_SUBCATEGORY.META_VIDEO,
|
|
1383
1810
|
valueType: MeasureValueType.NUMBER,
|
|
1384
1811
|
decimalPlaces: 0,
|
|
1385
1812
|
useCompactNotation: false,
|
|
1386
1813
|
applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
1814
|
+
relatedMeasures: [MEASURE.CHANNEL_FB_VIDEO_P95_WATCHED_VIEWS, MEASURE.CHANNEL_FB_VIDEO_VIEWS_THRUPLAY],
|
|
1387
1815
|
},
|
|
1388
1816
|
[MEASURE.CHANNEL_FB_VIDEO_VIEWS_THRUPLAY]: {
|
|
1389
1817
|
title: 'Meta Video Thruplay Views',
|
|
1818
|
+
shortTitle: 'Thruplay Views',
|
|
1390
1819
|
description: 'The number of videos watched to completion or for at least 15 seconds.',
|
|
1820
|
+
tooltip: 'Views counted as "ThruPlay" by Meta: either completed or watched 15+ seconds. The recommended metric for video campaign optimization.',
|
|
1391
1821
|
sumPrefix: '',
|
|
1392
1822
|
sumSuffix: '',
|
|
1393
1823
|
avgPrefix: '',
|
|
1394
1824
|
avgSuffix: '',
|
|
1395
1825
|
icon: 'facebook',
|
|
1396
1826
|
measure: MEASURE.CHANNEL_FB_VIDEO_VIEWS_THRUPLAY,
|
|
1397
|
-
category: MEASURE_CATEGORY.
|
|
1827
|
+
category: MEASURE_CATEGORY.META_ADS,
|
|
1828
|
+
subcategory: MEASURE_SUBCATEGORY.META_VIDEO,
|
|
1398
1829
|
valueType: MeasureValueType.NUMBER,
|
|
1399
1830
|
decimalPlaces: 0,
|
|
1400
1831
|
useCompactNotation: false,
|
|
1401
1832
|
applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
1833
|
+
relatedMeasures: [MEASURE.CHANNEL_FB_VIDEO_VIEWS_THRUPLAY_COST, MEASURE.CHANNEL_FB_VIDEO_P100_WATCHED_VIEWS, MEASURE.CHANNEL_FB_VIDEO_VIEWS_15_SEC],
|
|
1402
1834
|
},
|
|
1403
1835
|
[MEASURE.CHANNEL_FB_VIDEO_VIEWS_THRUPLAY_COST]: {
|
|
1404
1836
|
title: 'Meta Cost per Video Thruplay',
|
|
1837
|
+
shortTitle: 'Cost/Thruplay',
|
|
1405
1838
|
description: 'The cost per video watched to completion or for at least 15 seconds.',
|
|
1839
|
+
tooltip: 'Average spend per ThruPlay view. The standard efficiency metric when optimizing for video completion campaigns.',
|
|
1840
|
+
formulaDisplay: 'Ad Spend ÷ Thruplay Views',
|
|
1841
|
+
formula: 'spend / video_views_thruplay',
|
|
1406
1842
|
sumPrefix: '$',
|
|
1407
1843
|
sumSuffix: '',
|
|
1408
1844
|
avgPrefix: '$',
|
|
1409
1845
|
avgSuffix: '',
|
|
1410
1846
|
icon: 'facebook',
|
|
1411
1847
|
measure: MEASURE.CHANNEL_FB_VIDEO_VIEWS_THRUPLAY_COST,
|
|
1412
|
-
category: MEASURE_CATEGORY.
|
|
1848
|
+
category: MEASURE_CATEGORY.META_ADS,
|
|
1849
|
+
subcategory: MEASURE_SUBCATEGORY.META_VIDEO,
|
|
1413
1850
|
valueType: MeasureValueType.CURRENCY,
|
|
1414
1851
|
decimalPlaces: 2,
|
|
1415
1852
|
useCompactNotation: true,
|
|
1416
1853
|
applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
1854
|
+
relatedMeasures: [MEASURE.CHANNEL_FB_VIDEO_VIEWS_THRUPLAY, MEASURE.CHANNEL_FB_VIDEO_VIEWS_COST],
|
|
1417
1855
|
},
|
|
1418
1856
|
[MEASURE.CHANNEL_FB_VIDEO_PLAYS]: {
|
|
1419
1857
|
title: 'Meta Video Plays',
|
|
1420
1858
|
description: 'The number of video plays on your Meta ads.',
|
|
1859
|
+
tooltip: 'Total times your video started playing, including auto-plays. Higher than views due to very short watches being excluded from "views".',
|
|
1421
1860
|
sumPrefix: '',
|
|
1422
1861
|
sumSuffix: '',
|
|
1423
1862
|
avgPrefix: '',
|
|
1424
1863
|
avgSuffix: '',
|
|
1425
1864
|
icon: 'facebook',
|
|
1426
1865
|
measure: MEASURE.CHANNEL_FB_VIDEO_PLAYS,
|
|
1427
|
-
category: MEASURE_CATEGORY.
|
|
1866
|
+
category: MEASURE_CATEGORY.META_ADS,
|
|
1867
|
+
subcategory: MEASURE_SUBCATEGORY.META_VIDEO,
|
|
1428
1868
|
valueType: MeasureValueType.NUMBER,
|
|
1429
1869
|
decimalPlaces: 0,
|
|
1430
1870
|
useCompactNotation: false,
|
|
1431
1871
|
applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
1872
|
+
relatedMeasures: [MEASURE.CHANNEL_FB_VIDEO_PLAYS_COST, MEASURE.CHANNEL_FB_VIDEO_VIEWS],
|
|
1432
1873
|
},
|
|
1433
1874
|
[MEASURE.CHANNEL_FB_VIDEO_PLAYS_COST]: {
|
|
1434
1875
|
title: 'Meta Cost per Video Play',
|
|
1876
|
+
shortTitle: 'Cost/Video Play',
|
|
1435
1877
|
description: 'The cost per video play on your Meta ads.',
|
|
1878
|
+
tooltip: 'Average spend per video play initiation, including auto-plays.',
|
|
1879
|
+
formulaDisplay: 'Ad Spend ÷ Video Plays',
|
|
1880
|
+
formula: 'spend / video_plays',
|
|
1436
1881
|
sumPrefix: '$',
|
|
1437
1882
|
sumSuffix: '',
|
|
1438
1883
|
avgPrefix: '$',
|
|
1439
1884
|
avgSuffix: '',
|
|
1440
1885
|
icon: 'facebook',
|
|
1441
1886
|
measure: MEASURE.CHANNEL_FB_VIDEO_PLAYS_COST,
|
|
1442
|
-
category: MEASURE_CATEGORY.
|
|
1887
|
+
category: MEASURE_CATEGORY.META_ADS,
|
|
1888
|
+
subcategory: MEASURE_SUBCATEGORY.META_VIDEO,
|
|
1443
1889
|
valueType: MeasureValueType.CURRENCY,
|
|
1444
1890
|
decimalPlaces: 2,
|
|
1445
1891
|
useCompactNotation: true,
|
|
1446
1892
|
applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
1893
|
+
relatedMeasures: [MEASURE.CHANNEL_FB_VIDEO_PLAYS, MEASURE.CHANNEL_FB_VIDEO_VIEWS_COST],
|
|
1447
1894
|
},
|
|
1448
1895
|
};
|
|
1449
1896
|
//# sourceMappingURL=facebook-measure-definitions.js.map
|