@adtrackify/at-tracking-event-types 4.40.0 → 4.41.1

package/dist/cjs/types/api/measures/definitions/channel-measure-definitions.js

@@ -15,11 +15,15 @@ exports.CHANNEL_MEASURES_MAP = {
         avgSuffix: '',
         icon: 'channel',
         measure: measures_js_1.MEASURE.CHANNEL_SPEND,
-        category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
+        category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
+        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_SPEND,
         valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'Spend',
+        tooltip: 'The total amount of money spent on ads across all advertising channels in the selected period.',
+        relatedMeasures: [measures_js_1.MEASURE.CHANNEL_IMPRESSIONS, measures_js_1.MEASURE.CHANNEL_ROAS, measures_js_1.MEASURE.CHANNEL_CPA],
     },
     [measures_js_1.MEASURE.CHANNEL_IMPRESSIONS]: {
         title: 'Channel Impressions',
@@ -30,11 +34,15 @@ exports.CHANNEL_MEASURES_MAP = {
         avgSuffix: '',
         icon: 'channel',
         measure: measures_js_1.MEASURE.CHANNEL_IMPRESSIONS,
-        category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
+        category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
+        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_AUDIENCE,
         valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'Impressions',
+        tooltip: 'How many times your ads were displayed to users across all channels, including repeat views by the same person.',
+        relatedMeasures: [measures_js_1.MEASURE.CHANNEL_REACH, measures_js_1.MEASURE.CHANNEL_FREQUENCY, measures_js_1.MEASURE.CHANNEL_CPM, measures_js_1.MEASURE.CHANNEL_CTR],
     },
     [measures_js_1.MEASURE.CHANNEL_CPM]: {
         title: 'Channel CPM',
@@ -45,11 +53,17 @@ exports.CHANNEL_MEASURES_MAP = {
         avgSuffix: '',
         icon: 'channel',
         measure: measures_js_1.MEASURE.CHANNEL_CPM,
-        category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
+        category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
+        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_SPEND,
         valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'CPM',
+        tooltip: 'How much you pay on average for every 1,000 ad impressions across all channels. Lower CPM means cheaper reach.',
+        formulaDisplay: 'Total Spend ÷ Impressions × 1,000',
+        formula: 'channel_spend / channel_impressions * 1000',
+        relatedMeasures: [measures_js_1.MEASURE.CHANNEL_SPEND, measures_js_1.MEASURE.CHANNEL_IMPRESSIONS, measures_js_1.MEASURE.CHANNEL_CPP],
     },
     [measures_js_1.MEASURE.CHANNEL_FREQUENCY]: {
         title: 'Channel Frequency',
@@ -60,11 +74,17 @@ exports.CHANNEL_MEASURES_MAP = {
         avgSuffix: '',
         icon: 'channel',
         measure: measures_js_1.MEASURE.CHANNEL_FREQUENCY,
-        category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
+        category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
+        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_AUDIENCE,
         valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'Frequency',
+        tooltip: 'The average number of times each unique person saw your ads. High frequency may indicate ad fatigue.',
+        formulaDisplay: 'Impressions ÷ Reach',
+        formula: 'channel_impressions / channel_reach',
+        relatedMeasures: [measures_js_1.MEASURE.CHANNEL_IMPRESSIONS, measures_js_1.MEASURE.CHANNEL_REACH],
     },
     [measures_js_1.MEASURE.CHANNEL_REACH]: {
         title: 'Channel Reach',
@@ -75,11 +95,15 @@ exports.CHANNEL_MEASURES_MAP = {
         avgSuffix: '',
         icon: 'channel',
         measure: measures_js_1.MEASURE.CHANNEL_REACH,
-        category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
+        category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
+        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_AUDIENCE,
         valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'Reach',
+        tooltip: 'The number of distinct people who were shown your ads at least once across all channels.',
+        relatedMeasures: [measures_js_1.MEASURE.CHANNEL_IMPRESSIONS, measures_js_1.MEASURE.CHANNEL_FREQUENCY, measures_js_1.MEASURE.CHANNEL_CPP],
     },
     [measures_js_1.MEASURE.CHANNEL_CPP]: {
         title: 'Channel CPP',
@@ -90,12 +114,18 @@ exports.CHANNEL_MEASURES_MAP = {
         avgSuffix: '',
         icon: 'channel',
         measure: measures_js_1.MEASURE.CHANNEL_CPP,
-        category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
+        category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
+        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_SPEND,
         valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
         aliases: [measures_js_1.MEASURE.CHANNEL_COST_TO_REACH_1000_ACCOUNTS],
+        shortTitle: 'CPP',
+        tooltip: 'How much you pay on average to reach 1,000 unique people across all channels. Measures the cost efficiency of your audience reach.',
+        formulaDisplay: 'Total Spend ÷ Reach × 1,000',
+        formula: 'channel_spend / channel_reach * 1000',
+        relatedMeasures: [measures_js_1.MEASURE.CHANNEL_SPEND, measures_js_1.MEASURE.CHANNEL_REACH, measures_js_1.MEASURE.CHANNEL_CPM],
     },
     [measures_js_1.MEASURE.CHANNEL_CLICKS]: {
         title: 'Channel Clicks',
@@ -106,11 +136,15 @@ exports.CHANNEL_MEASURES_MAP = {
         avgSuffix: '',
         icon: 'channel',
         measure: measures_js_1.MEASURE.CHANNEL_CLICKS,
-        category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
+        category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
+        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_CLICKS,
         valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'Clicks',
+        tooltip: 'The total number of clicks on your ads across all channels, including all click types.',
+        relatedMeasures: [measures_js_1.MEASURE.CHANNEL_CTR, measures_js_1.MEASURE.CHANNEL_CPC, measures_js_1.MEASURE.CHANNEL_IMPRESSIONS],
     },
     [measures_js_1.MEASURE.CHANNEL_CPC]: {
         title: 'Channel CPC',
@@ -121,11 +155,17 @@ exports.CHANNEL_MEASURES_MAP = {
         avgSuffix: '',
         icon: 'channel',
         measure: measures_js_1.MEASURE.CHANNEL_CPC,
-        category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
+        category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
+        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_SPEND,
         valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'CPC',
+        tooltip: 'How much you spend on average for each click on your ads across all channels.',
+        formulaDisplay: 'Total Spend ÷ Clicks',
+        formula: 'channel_spend / channel_clicks',
+        relatedMeasures: [measures_js_1.MEASURE.CHANNEL_SPEND, measures_js_1.MEASURE.CHANNEL_CLICKS, measures_js_1.MEASURE.CHANNEL_CTR],
     },
     [measures_js_1.MEASURE.CHANNEL_CTR]: {
         title: 'Channel CTR',
@@ -136,11 +176,17 @@ exports.CHANNEL_MEASURES_MAP = {
         avgSuffix: '%',
         icon: 'channel',
         measure: measures_js_1.MEASURE.CHANNEL_CTR,
-        category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
+        category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
+        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_CLICKS,
         valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
         decimalPlaces: 2,
         useCompactNotation: false,
         applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'CTR',
+        tooltip: 'The percentage of ad impressions that resulted in a click. Higher CTR indicates more compelling ad creative or targeting.',
+        formulaDisplay: 'Clicks ÷ Impressions × 100',
+        formula: 'channel_clicks / channel_impressions * 100',
+        relatedMeasures: [measures_js_1.MEASURE.CHANNEL_CLICKS, measures_js_1.MEASURE.CHANNEL_IMPRESSIONS, measures_js_1.MEASURE.CHANNEL_CPC],
     },
     [measures_js_1.MEASURE.CHANNEL_UNIQUE_CLICKS]: {
         title: 'Channel Unique Clicks',
@@ -151,11 +197,15 @@ exports.CHANNEL_MEASURES_MAP = {
         avgSuffix: '',
         icon: 'channel',
         measure: measures_js_1.MEASURE.CHANNEL_UNIQUE_CLICKS,
-        category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
+        category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
+        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_CLICKS,
         valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'Unique Clicks',
+        tooltip: 'The number of distinct people who clicked your ads, counting each person only once regardless of how many times they clicked.',
+        relatedMeasures: [measures_js_1.MEASURE.CHANNEL_CLICKS, measures_js_1.MEASURE.CHANNEL_UNIQUE_CLICKS_CTR, measures_js_1.MEASURE.CHANNEL_COST_PER_UNIQUE_CLICK],
     },
     [measures_js_1.MEASURE.CHANNEL_UNIQUE_CLICKS_CTR]: {
         title: 'Channel Unique Click CTR',
@@ -166,11 +216,17 @@ exports.CHANNEL_MEASURES_MAP = {
         avgSuffix: '%',
         icon: 'channel',
         measure: measures_js_1.MEASURE.CHANNEL_UNIQUE_CLICKS_CTR,
-        category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
+        category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
+        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_CLICKS,
         valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
         decimalPlaces: 2,
         useCompactNotation: false,
         applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'Unique CTR',
+        tooltip: 'The percentage of ad impressions that resulted in a click from a unique person. Filters out repeat clicks by the same user.',
+        formulaDisplay: 'Unique Clicks ÷ Impressions × 100',
+        formula: 'channel_unique_clicks / channel_impressions * 100',
+        relatedMeasures: [measures_js_1.MEASURE.CHANNEL_UNIQUE_CLICKS, measures_js_1.MEASURE.CHANNEL_CTR, measures_js_1.MEASURE.CHANNEL_IMPRESSIONS],
     },
     [measures_js_1.MEASURE.CHANNEL_COST_PER_UNIQUE_CLICK]: {
         title: 'Channel Cost per Unique Click',
@@ -181,11 +237,17 @@ exports.CHANNEL_MEASURES_MAP = {
         avgSuffix: '',
         icon: 'channel',
         measure: measures_js_1.MEASURE.CHANNEL_COST_PER_UNIQUE_CLICK,
-        category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
+        category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
+        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_SPEND,
         valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'Cost/Unique Click',
+        tooltip: 'How much you spend on average for each unique person who clicks your ads, removing the effect of repeat clicks.',
+        formulaDisplay: 'Total Spend ÷ Unique Clicks',
+        formula: 'channel_spend / channel_unique_clicks',
+        relatedMeasures: [measures_js_1.MEASURE.CHANNEL_SPEND, measures_js_1.MEASURE.CHANNEL_UNIQUE_CLICKS, measures_js_1.MEASURE.CHANNEL_CPC],
     },
     [measures_js_1.MEASURE.CHANNEL_INLINE_CLICKS]: {
         title: 'Channel Inline Link Clicks',
@@ -196,11 +258,15 @@ exports.CHANNEL_MEASURES_MAP = {
         avgSuffix: '',
         icon: 'channel',
         measure: measures_js_1.MEASURE.CHANNEL_INLINE_CLICKS,
-        category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
+        category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
+        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_CLICKS,
         valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'Inline Clicks',
+        tooltip: 'The number of clicks on links embedded within the ad body, excluding clicks on the ad headline or call-to-action button.',
+        relatedMeasures: [measures_js_1.MEASURE.CHANNEL_INLINE_CLICK_CTR, measures_js_1.MEASURE.CHANNEL_COST_PER_INLINE_CLICK, measures_js_1.MEASURE.CHANNEL_CLICKS],
     },
     [measures_js_1.MEASURE.CHANNEL_INLINE_CLICK_CTR]: {
         title: 'Channel Inline Link Click CTR',
@@ -211,11 +277,17 @@ exports.CHANNEL_MEASURES_MAP = {
         avgSuffix: '%',
         icon: 'channel',
         measure: measures_js_1.MEASURE.CHANNEL_INLINE_CLICK_CTR,
-        category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
+        category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
+        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_CLICKS,
         valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
         decimalPlaces: 2,
         useCompactNotation: false,
         applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'Inline CTR',
+        tooltip: 'The percentage of ad impressions that led to a click on an inline link within the ad content.',
+        formulaDisplay: 'Inline Link Clicks ÷ Impressions × 100',
+        formula: 'channel_inline_clicks / channel_impressions * 100',
+        relatedMeasures: [measures_js_1.MEASURE.CHANNEL_INLINE_CLICKS, measures_js_1.MEASURE.CHANNEL_CTR, measures_js_1.MEASURE.CHANNEL_IMPRESSIONS],
     },
     [measures_js_1.MEASURE.CHANNEL_COST_PER_INLINE_CLICK]: {
         title: 'Channel Cost per Inline Link Click',
@@ -226,11 +298,17 @@ exports.CHANNEL_MEASURES_MAP = {
         avgSuffix: '',
         icon: 'channel',
         measure: measures_js_1.MEASURE.CHANNEL_COST_PER_INLINE_CLICK,
-        category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
+        category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
+        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_SPEND,
         valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'Cost/Inline Click',
+        tooltip: 'How much you spend on average for each click on an inline link within your ad content.',
+        formulaDisplay: 'Total Spend ÷ Inline Link Clicks',
+        formula: 'channel_spend / channel_inline_clicks',
+        relatedMeasures: [measures_js_1.MEASURE.CHANNEL_SPEND, measures_js_1.MEASURE.CHANNEL_INLINE_CLICKS, measures_js_1.MEASURE.CHANNEL_CPC],
     },
     [measures_js_1.MEASURE.CHANNEL_OUTBOUND_CLICKS]: {
         title: 'Channel Outbound Clicks',
@@ -241,11 +319,15 @@ exports.CHANNEL_MEASURES_MAP = {
         avgSuffix: '',
         icon: 'channel',
         measure: measures_js_1.MEASURE.CHANNEL_OUTBOUND_CLICKS,
-        category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
+        category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
+        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_CLICKS,
         valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'Outbound Clicks',
+        tooltip: 'The number of clicks that took users off the advertising platform to an external destination, such as your website.',
+        relatedMeasures: [measures_js_1.MEASURE.CHANNEL_OUTBOUND_CLICKS_CTR, measures_js_1.MEASURE.CHANNEL_COST_PER_OUTBOUND_CLICK, measures_js_1.MEASURE.CHANNEL_LANDING_PAGE_VIEWS],
     },
     [measures_js_1.MEASURE.CHANNEL_OUTBOUND_CLICKS_CTR]: {
         title: 'Channel Outbound Click CTR',
@@ -256,11 +338,17 @@ exports.CHANNEL_MEASURES_MAP = {
         avgSuffix: '%',
         icon: 'channel',
         measure: measures_js_1.MEASURE.CHANNEL_OUTBOUND_CLICKS_CTR,
-        category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
+        category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
+        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_CLICKS,
         valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
         decimalPlaces: 2,
         useCompactNotation: false,
         applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'Outbound CTR',
+        tooltip: 'The percentage of ad impressions that resulted in a click leading users to an external destination.',
+        formulaDisplay: 'Outbound Clicks ÷ Impressions × 100',
+        formula: 'channel_outbound_clicks / channel_impressions * 100',
+        relatedMeasures: [measures_js_1.MEASURE.CHANNEL_OUTBOUND_CLICKS, measures_js_1.MEASURE.CHANNEL_CTR, measures_js_1.MEASURE.CHANNEL_LANDING_PAGE_VIEWS],
     },
     [measures_js_1.MEASURE.CHANNEL_COST_PER_OUTBOUND_CLICK]: {
         title: 'Channel Cost per Outbound Click',
@@ -271,11 +359,17 @@ exports.CHANNEL_MEASURES_MAP = {
         avgSuffix: '',
         icon: 'channel',
         measure: measures_js_1.MEASURE.CHANNEL_COST_PER_OUTBOUND_CLICK,
-        category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
+        category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
+        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_SPEND,
         valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'Cost/Outbound Click',
+        tooltip: 'How much you spend on average for each click that sends a user from the ad platform to an external destination.',
+        formulaDisplay: 'Total Spend ÷ Outbound Clicks',
+        formula: 'channel_spend / channel_outbound_clicks',
+        relatedMeasures: [measures_js_1.MEASURE.CHANNEL_SPEND, measures_js_1.MEASURE.CHANNEL_OUTBOUND_CLICKS, measures_js_1.MEASURE.CHANNEL_CPC],
     },
     [measures_js_1.MEASURE.CHANNEL_LINK_CLICKS]: {
         title: 'Channel Link Clicks',
@@ -286,11 +380,15 @@ exports.CHANNEL_MEASURES_MAP = {
         avgSuffix: '',
         icon: 'channel',
         measure: measures_js_1.MEASURE.CHANNEL_LINK_CLICKS,
-        category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
+        category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
+        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_CLICKS,
         valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'Link Clicks',
+        tooltip: 'The number of clicks on any links within your ads across all channels.',
+        relatedMeasures: [measures_js_1.MEASURE.CHANNEL_LINK_CLICKS_CTR, measures_js_1.MEASURE.CHANNEL_COST_PER_LINK_CLICK, measures_js_1.MEASURE.CHANNEL_CLICKS],
     },
     [measures_js_1.MEASURE.CHANNEL_LINK_CLICKS_CTR]: {
         title: 'Channel Link Click CTR',
@@ -301,11 +399,17 @@ exports.CHANNEL_MEASURES_MAP = {
         avgSuffix: '%',
         icon: 'channel',
         measure: measures_js_1.MEASURE.CHANNEL_LINK_CLICKS_CTR,
-        category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
+        category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
+        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_CLICKS,
         valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
         decimalPlaces: 2,
         useCompactNotation: false,
         applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'Link CTR',
+        tooltip: 'The percentage of ad impressions that resulted in a click on a link within the ad.',
+        formulaDisplay: 'Link Clicks ÷ Impressions × 100',
+        formula: 'channel_link_clicks / channel_impressions * 100',
+        relatedMeasures: [measures_js_1.MEASURE.CHANNEL_LINK_CLICKS, measures_js_1.MEASURE.CHANNEL_CTR, measures_js_1.MEASURE.CHANNEL_IMPRESSIONS],
     },
     [measures_js_1.MEASURE.CHANNEL_COST_PER_LINK_CLICK]: {
         title: 'Channel Cost per Link Click',
@@ -316,11 +420,17 @@ exports.CHANNEL_MEASURES_MAP = {
         avgSuffix: '',
         icon: 'channel',
         measure: measures_js_1.MEASURE.CHANNEL_COST_PER_LINK_CLICK,
-        category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
+        category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
+        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_SPEND,
         valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'Cost/Link Click',
+        tooltip: 'How much you spend on average for each click on a link within your ads.',
+        formulaDisplay: 'Total Spend ÷ Link Clicks',
+        formula: 'channel_spend / channel_link_clicks',
+        relatedMeasures: [measures_js_1.MEASURE.CHANNEL_SPEND, measures_js_1.MEASURE.CHANNEL_LINK_CLICKS, measures_js_1.MEASURE.CHANNEL_CPC],
     },
     [measures_js_1.MEASURE.CHANNEL_PURCHASES]: {
         title: 'Channel Purchases',
@@ -331,11 +441,15 @@ exports.CHANNEL_MEASURES_MAP = {
         avgSuffix: '',
         icon: 'channel',
         measure: measures_js_1.MEASURE.CHANNEL_PURCHASES,
-        category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
+        category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
+        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
         valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'Purchases',
+        tooltip: 'The number of purchase conversions attributed to your ads across all channels.',
+        relatedMeasures: [measures_js_1.MEASURE.CHANNEL_PURCHASES_VALUE, measures_js_1.MEASURE.CHANNEL_CPA, measures_js_1.MEASURE.CHANNEL_ROAS],
     },
     [measures_js_1.MEASURE.CHANNEL_PURCHASES_VALUE]: {
         title: 'Channel Purchases Value',
@@ -346,11 +460,15 @@ exports.CHANNEL_MEASURES_MAP = {
         avgSuffix: '',
         icon: 'channel',
         measure: measures_js_1.MEASURE.CHANNEL_PURCHASES_VALUE,
-        category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
+        category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
+        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
         valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'Purchase Value',
+        tooltip: 'The total revenue generated from purchases attributed to your ads across all channels.',
+        relatedMeasures: [measures_js_1.MEASURE.CHANNEL_PURCHASES, measures_js_1.MEASURE.CHANNEL_ROAS, measures_js_1.MEASURE.CHANNEL_SPEND],
     },
     [measures_js_1.MEASURE.CHANNEL_CPA]: {
         title: 'Channel CPA',
@@ -361,12 +479,18 @@ exports.CHANNEL_MEASURES_MAP = {
         avgSuffix: '',
         icon: 'channel',
         measure: measures_js_1.MEASURE.CHANNEL_CPA,
-        category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
+        category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
+        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_SPEND,
         valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
         aliases: [measures_js_1.MEASURE.CHANNEL_PURCHASES_COST],
+        shortTitle: 'CPA',
+        tooltip: 'How much you spend on average to acquire each purchase conversion across all channels.',
+        formulaDisplay: 'Total Spend ÷ Purchases',
+        formula: 'channel_spend / channel_purchases',
+        relatedMeasures: [measures_js_1.MEASURE.CHANNEL_SPEND, measures_js_1.MEASURE.CHANNEL_PURCHASES, measures_js_1.MEASURE.CHANNEL_ROAS],
     },
     [measures_js_1.MEASURE.CHANNEL_ROAS]: {
         title: 'Channel ROAS',
@@ -377,11 +501,17 @@ exports.CHANNEL_MEASURES_MAP = {
         avgSuffix: 'x',
         icon: 'channel',
         measure: measures_js_1.MEASURE.CHANNEL_ROAS,
-        category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
+        category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
+        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_EFFICIENCY,
         valueType: measure_value_type_js_1.MeasureValueType.MULTIPLIER,
         decimalPlaces: 2,
         useCompactNotation: false,
         applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'ROAS',
+        tooltip: 'How many dollars of purchase revenue you generate for every dollar spent on ads across all channels. A ROAS of 3x means $3 revenue per $1 spent.',
+        formulaDisplay: 'Purchases Value ÷ Total Spend',
+        formula: 'channel_purchases_value / channel_spend',
+        relatedMeasures: [measures_js_1.MEASURE.CHANNEL_SPEND, measures_js_1.MEASURE.CHANNEL_PURCHASES_VALUE, measures_js_1.MEASURE.CHANNEL_CPA],
     },
     [measures_js_1.MEASURE.CHANNEL_NEW_CUSTOMER_PURCHASES]: {
         title: 'Channel New Customer Purchases',
@@ -392,11 +522,15 @@ exports.CHANNEL_MEASURES_MAP = {
         avgSuffix: '',
         icon: 'channel',
         measure: measures_js_1.MEASURE.CHANNEL_NEW_CUSTOMER_PURCHASES,
-        category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
+        category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
+        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
         valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'NC Purchases',
+        tooltip: 'The number of purchases from first-time customers attributed to your ads across all channels.',
+        relatedMeasures: [measures_js_1.MEASURE.CHANNEL_NEW_CUSTOMER_PURCHASES_VALUE, measures_js_1.MEASURE.CHANNEL_NEW_CUSTOMER_CPA, measures_js_1.MEASURE.CHANNEL_PURCHASES],
     },
     [measures_js_1.MEASURE.CHANNEL_NEW_CUSTOMER_PURCHASES_VALUE]: {
         title: 'Channel New Customer Purchases Value',
@@ -407,11 +541,15 @@ exports.CHANNEL_MEASURES_MAP = {
         avgSuffix: '',
         icon: 'channel',
         measure: measures_js_1.MEASURE.CHANNEL_NEW_CUSTOMER_PURCHASES_VALUE,
-        category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
+        category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
+        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
         valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'NC Purchase Value',
+        tooltip: 'The total revenue generated from first-time customer purchases attributed to your ads across all channels.',
+        relatedMeasures: [measures_js_1.MEASURE.CHANNEL_NEW_CUSTOMER_PURCHASES, measures_js_1.MEASURE.CHANNEL_NEW_CUSTOMER_ROAS, measures_js_1.MEASURE.CHANNEL_PURCHASES_VALUE],
     },
     [measures_js_1.MEASURE.CHANNEL_NEW_CUSTOMER_CPA]: {
         title: 'Channel New Customer CPA',
@@ -422,11 +560,17 @@ exports.CHANNEL_MEASURES_MAP = {
         avgSuffix: '',
         icon: 'channel',
         measure: measures_js_1.MEASURE.CHANNEL_NEW_CUSTOMER_CPA,
-        category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
+        category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
+        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_SPEND,
         valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'NC CPA',
+        tooltip: 'How much you spend on average to acquire each new customer through your ads across all channels.',
+        formulaDisplay: 'Total Spend ÷ New Customer Purchases',
+        formula: 'channel_spend / channel_new_customer_purchases',
+        relatedMeasures: [measures_js_1.MEASURE.CHANNEL_SPEND, measures_js_1.MEASURE.CHANNEL_NEW_CUSTOMER_PURCHASES, measures_js_1.MEASURE.CHANNEL_CPA],
     },
     [measures_js_1.MEASURE.CHANNEL_NEW_CUSTOMER_ROAS]: {
         title: 'Channel New Customer ROAS',
@@ -437,11 +581,17 @@ exports.CHANNEL_MEASURES_MAP = {
         avgSuffix: 'x',
         icon: 'channel',
         measure: measures_js_1.MEASURE.CHANNEL_NEW_CUSTOMER_ROAS,
-        category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
+        category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
+        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_EFFICIENCY,
         valueType: measure_value_type_js_1.MeasureValueType.MULTIPLIER,
         decimalPlaces: 2,
         useCompactNotation: false,
         applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'NC ROAS',
+        tooltip: 'How many dollars of new customer revenue you generate for every dollar spent on ads across all channels.',
+        formulaDisplay: 'New Customer Purchases Value ÷ Total Spend',
+        formula: 'channel_new_customer_purchases_value / channel_spend',
+        relatedMeasures: [measures_js_1.MEASURE.CHANNEL_SPEND, measures_js_1.MEASURE.CHANNEL_NEW_CUSTOMER_PURCHASES_VALUE, measures_js_1.MEASURE.CHANNEL_ROAS],
     },
     [measures_js_1.MEASURE.CHANNEL_VIEW_CONTENTS]: {
         title: 'Channel View Contents',
@@ -452,12 +602,16 @@ exports.CHANNEL_MEASURES_MAP = {
         avgSuffix: '',
         icon: 'channel',
         measure: measures_js_1.MEASURE.CHANNEL_VIEW_CONTENTS,
-        category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
+        category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
+        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
         valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
         aliases: [measures_js_1.MEASURE.CHANNEL_OMNI_VIEW_CONTENTS],
+        shortTitle: 'View Contents',
+        tooltip: 'The number of product page or content views attributed to your ads across all channels, indicating top-of-funnel engagement.',
+        relatedMeasures: [measures_js_1.MEASURE.CHANNEL_VIEW_CONTENTS_COST, measures_js_1.MEASURE.CHANNEL_ADD_TO_CARTS, measures_js_1.MEASURE.CHANNEL_PURCHASES],
     },
     [measures_js_1.MEASURE.CHANNEL_VIEW_CONTENTS_VALUE]: {
         title: 'Channel View Contents Value',
@@ -468,12 +622,16 @@ exports.CHANNEL_MEASURES_MAP = {
         avgSuffix: '',
         icon: 'channel',
         measure: measures_js_1.MEASURE.CHANNEL_VIEW_CONTENTS_VALUE,
-        category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
+        category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
+        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
         valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
         aliases: [measures_js_1.MEASURE.CHANNEL_OMNI_VIEW_CONTENTS_VALUE],
+        shortTitle: 'View Contents Value',
+        tooltip: 'The total product value associated with content views attributed to your ads across all channels.',
+        relatedMeasures: [measures_js_1.MEASURE.CHANNEL_VIEW_CONTENTS, measures_js_1.MEASURE.CHANNEL_VIEW_CONTENTS_COST],
     },
     [measures_js_1.MEASURE.CHANNEL_VIEW_CONTENTS_COST]: {
         title: 'Channel Cost per View Content',
@@ -484,12 +642,18 @@ exports.CHANNEL_MEASURES_MAP = {
         avgSuffix: '',
         icon: 'channel',
         measure: measures_js_1.MEASURE.CHANNEL_VIEW_CONTENTS_COST,
-        category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
+        category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
+        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_SPEND,
         valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
         aliases: [measures_js_1.MEASURE.CHANNEL_OMNI_VIEW_CONTENTS_COST],
+        shortTitle: 'Cost/View Content',
+        tooltip: 'How much you spend on average for each product page or content view attributed to your ads.',
+        formulaDisplay: 'Total Spend ÷ View Contents',
+        formula: 'channel_spend / channel_view_contents',
+        relatedMeasures: [measures_js_1.MEASURE.CHANNEL_SPEND, measures_js_1.MEASURE.CHANNEL_VIEW_CONTENTS, measures_js_1.MEASURE.CHANNEL_CPA],
     },
     [measures_js_1.MEASURE.CHANNEL_ADD_TO_CARTS]: {
         title: 'Channel Add to Carts',
@@ -500,12 +664,16 @@ exports.CHANNEL_MEASURES_MAP = {
         avgSuffix: '',
         icon: 'channel',
         measure: measures_js_1.MEASURE.CHANNEL_ADD_TO_CARTS,
-        category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
+        category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
+        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
         valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
         aliases: [measures_js_1.MEASURE.CHANNEL_OMNI_ADD_TO_CARTS],
+        shortTitle: 'Add to Carts',
+        tooltip: 'The number of times shoppers added a product to their cart after seeing your ads across all channels.',
+        relatedMeasures: [measures_js_1.MEASURE.CHANNEL_ADD_TO_CARTS_COST, measures_js_1.MEASURE.CHANNEL_INITIATE_CHECKOUTS, measures_js_1.MEASURE.CHANNEL_PURCHASES],
     },
     [measures_js_1.MEASURE.CHANNEL_ADD_TO_CARTS_VALUE]: {
         title: 'Channel Add to Carts Value',
@@ -516,12 +684,16 @@ exports.CHANNEL_MEASURES_MAP = {
         avgSuffix: '',
         icon: 'channel',
         measure: measures_js_1.MEASURE.CHANNEL_ADD_TO_CARTS_VALUE,
-        category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
+        category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
+        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
         valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
         aliases: [measures_js_1.MEASURE.CHANNEL_OMNI_ADD_TO_CARTS_VALUE],
+        shortTitle: 'Add to Cart Value',
+        tooltip: 'The total product value of items added to cart attributed to your ads across all channels.',
+        relatedMeasures: [measures_js_1.MEASURE.CHANNEL_ADD_TO_CARTS, measures_js_1.MEASURE.CHANNEL_ADD_TO_CARTS_COST],
     },
     [measures_js_1.MEASURE.CHANNEL_ADD_TO_CARTS_COST]: {
         title: 'Channel Cost per Add to Cart',
@@ -532,12 +704,18 @@ exports.CHANNEL_MEASURES_MAP = {
         avgSuffix: '',
         icon: 'channel',
         measure: measures_js_1.MEASURE.CHANNEL_ADD_TO_CARTS_COST,
-        category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
+        category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
+        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_SPEND,
         valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
         aliases: [measures_js_1.MEASURE.CHANNEL_OMNI_ADD_TO_CARTS_COST],
+        shortTitle: 'Cost/Add to Cart',
+        tooltip: 'How much you spend on average for each add-to-cart event attributed to your ads across all channels.',
+        formulaDisplay: 'Total Spend ÷ Add to Carts',
+        formula: 'channel_spend / channel_add_to_carts',
+        relatedMeasures: [measures_js_1.MEASURE.CHANNEL_SPEND, measures_js_1.MEASURE.CHANNEL_ADD_TO_CARTS, measures_js_1.MEASURE.CHANNEL_CPA],
     },
     [measures_js_1.MEASURE.CHANNEL_INITIATE_CHECKOUTS]: {
         title: 'Channel Initiate Checkouts',
@@ -548,12 +726,16 @@ exports.CHANNEL_MEASURES_MAP = {
         avgSuffix: '',
         icon: 'channel',
         measure: measures_js_1.MEASURE.CHANNEL_INITIATE_CHECKOUTS,
-        category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
+        category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
+        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
         valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
         aliases: [measures_js_1.MEASURE.CHANNEL_OMNI_INITIATE_CHECKOUTS],
+        shortTitle: 'Checkouts',
+        tooltip: 'The number of times shoppers began the checkout process after seeing your ads across all channels.',
+        relatedMeasures: [measures_js_1.MEASURE.CHANNEL_INITIATE_CHECKOUTS_COST, measures_js_1.MEASURE.CHANNEL_ADD_TO_CARTS, measures_js_1.MEASURE.CHANNEL_PURCHASES],
     },
     [measures_js_1.MEASURE.CHANNEL_INITIATE_CHECKOUTS_VALUE]: {
         title: 'Channel Initiate Checkouts Value',
@@ -564,12 +746,16 @@ exports.CHANNEL_MEASURES_MAP = {
         avgSuffix: '',
         icon: 'channel',
         measure: measures_js_1.MEASURE.CHANNEL_INITIATE_CHECKOUTS_VALUE,
-        category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
+        category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
+        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
         valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
         aliases: [measures_js_1.MEASURE.CHANNEL_OMNI_INITIATE_CHECKOUTS_VALUE],
+        shortTitle: 'Checkout Value',
+        tooltip: 'The total product value in carts when shoppers initiated checkout, attributed to your ads across all channels.',
+        relatedMeasures: [measures_js_1.MEASURE.CHANNEL_INITIATE_CHECKOUTS, measures_js_1.MEASURE.CHANNEL_INITIATE_CHECKOUTS_COST],
     },
     [measures_js_1.MEASURE.CHANNEL_INITIATE_CHECKOUTS_COST]: {
         title: 'Channel Cost per Initiate Checkout',
@@ -580,12 +766,18 @@ exports.CHANNEL_MEASURES_MAP = {
         avgSuffix: '',
         icon: 'channel',
         measure: measures_js_1.MEASURE.CHANNEL_INITIATE_CHECKOUTS_COST,
-        category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
+        category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
+        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_SPEND,
         valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
         aliases: [measures_js_1.MEASURE.CHANNEL_OMNI_INITIATE_CHECKOUTS_COST],
+        shortTitle: 'Cost/Checkout',
+        tooltip: 'How much you spend on average for each checkout initiation attributed to your ads across all channels.',
+        formulaDisplay: 'Total Spend ÷ Initiate Checkouts',
+        formula: 'channel_spend / channel_initiate_checkouts',
+        relatedMeasures: [measures_js_1.MEASURE.CHANNEL_SPEND, measures_js_1.MEASURE.CHANNEL_INITIATE_CHECKOUTS, measures_js_1.MEASURE.CHANNEL_CPA],
     },
     [measures_js_1.MEASURE.CHANNEL_SEARCHES]: {
         title: 'Channel Searches',
@@ -596,12 +788,16 @@ exports.CHANNEL_MEASURES_MAP = {
         avgSuffix: '',
         icon: 'channel',
         measure: measures_js_1.MEASURE.CHANNEL_SEARCHES,
-        category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
+        category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
+        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
         valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
         aliases: [measures_js_1.MEASURE.CHANNEL_OMNI_SEARCHES],
+        shortTitle: 'Searches',
+        tooltip: 'The number of on-site search events attributed to your ads across all channels.',
+        relatedMeasures: [measures_js_1.MEASURE.CHANNEL_SEARCHES_COST, measures_js_1.MEASURE.CHANNEL_VIEW_CONTENTS],
     },
     [measures_js_1.MEASURE.CHANNEL_SEARCHES_VALUE]: {
         title: 'Channel Searches Value',
@@ -612,12 +808,16 @@ exports.CHANNEL_MEASURES_MAP = {
         avgSuffix: '',
         icon: 'channel',
         measure: measures_js_1.MEASURE.CHANNEL_SEARCHES_VALUE,
-        category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
+        category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
+        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
         valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
         aliases: [measures_js_1.MEASURE.CHANNEL_OMNI_SEARCHES_VALUE],
+        shortTitle: 'Searches Value',
+        tooltip: 'The total value associated with on-site search events attributed to your ads across all channels.',
+        relatedMeasures: [measures_js_1.MEASURE.CHANNEL_SEARCHES, measures_js_1.MEASURE.CHANNEL_SEARCHES_COST],
     },
     [measures_js_1.MEASURE.CHANNEL_SEARCHES_COST]: {
         title: 'Channel Cost per Search',
@@ -628,12 +828,18 @@ exports.CHANNEL_MEASURES_MAP = {
         avgSuffix: '',
         icon: 'channel',
         measure: measures_js_1.MEASURE.CHANNEL_SEARCHES_COST,
-        category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
+        category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
+        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_SPEND,
         valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
         aliases: [measures_js_1.MEASURE.CHANNEL_OMNI_SEARCHES_COST],
+        shortTitle: 'Cost/Search',
+        tooltip: 'How much you spend on average for each on-site search event attributed to your ads across all channels.',
+        formulaDisplay: 'Total Spend ÷ Searches',
+        formula: 'channel_spend / channel_searches',
+        relatedMeasures: [measures_js_1.MEASURE.CHANNEL_SPEND, measures_js_1.MEASURE.CHANNEL_SEARCHES, measures_js_1.MEASURE.CHANNEL_CPA],
     },
     [measures_js_1.MEASURE.CHANNEL_ADD_TO_WITHLISTS]: {
         title: 'Channel Add to Wishlists',
@@ -644,12 +850,16 @@ exports.CHANNEL_MEASURES_MAP = {
         avgSuffix: '',
         icon: 'channel',
         measure: measures_js_1.MEASURE.CHANNEL_ADD_TO_WITHLISTS,
-        category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
+        category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
+        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
         valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
         aliases: [measures_js_1.MEASURE.CHANNEL_OMNI_ADD_TO_WITHLISTS],
+        shortTitle: 'Add to Wishlists',
+        tooltip: 'The number of times shoppers saved a product to their wishlist after seeing your ads across all channels.',
+        relatedMeasures: [measures_js_1.MEASURE.CHANNEL_ADD_TO_WITHLISTS_COST, measures_js_1.MEASURE.CHANNEL_ADD_TO_CARTS, measures_js_1.MEASURE.CHANNEL_VIEW_CONTENTS],
     },
     [measures_js_1.MEASURE.CHANNEL_ADD_TO_WITHLISTS_VALUE]: {
         title: 'Channel Add to Wishlists Value',
@@ -660,12 +870,16 @@ exports.CHANNEL_MEASURES_MAP = {
         avgSuffix: '',
         icon: 'channel',
         measure: measures_js_1.MEASURE.CHANNEL_ADD_TO_WITHLISTS_VALUE,
-        category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
+        category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
+        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
         valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
         aliases: [measures_js_1.MEASURE.CHANNEL_OMNI_ADD_TO_WITHLISTS_VALUE],
+        shortTitle: 'Wishlist Value',
+        tooltip: 'The total product value of items saved to wishlists attributed to your ads across all channels.',
+        relatedMeasures: [measures_js_1.MEASURE.CHANNEL_ADD_TO_WITHLISTS, measures_js_1.MEASURE.CHANNEL_ADD_TO_WITHLISTS_COST],
     },
     [measures_js_1.MEASURE.CHANNEL_ADD_TO_WITHLISTS_COST]: {
         title: 'Channel Cost per Add to Wishlist',
@@ -676,12 +890,18 @@ exports.CHANNEL_MEASURES_MAP = {
         avgSuffix: '',
         icon: 'channel',
         measure: measures_js_1.MEASURE.CHANNEL_ADD_TO_WITHLISTS_COST,
-        category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
+        category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
+        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_SPEND,
         valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
         aliases: [measures_js_1.MEASURE.CHANNEL_OMNI_ADD_TO_WITHLISTS_COST],
+        shortTitle: 'Cost/Wishlist',
+        tooltip: 'How much you spend on average for each add-to-wishlist event attributed to your ads across all channels.',
+        formulaDisplay: 'Total Spend ÷ Add to Wishlists',
+        formula: 'channel_spend / channel_add_to_wishlists',
+        relatedMeasures: [measures_js_1.MEASURE.CHANNEL_SPEND, measures_js_1.MEASURE.CHANNEL_ADD_TO_WITHLISTS, measures_js_1.MEASURE.CHANNEL_CPA],
     },
     [measures_js_1.MEASURE.CHANNEL_ENGAGEMENTS]: {
         title: 'Channel Engagements',
@@ -692,11 +912,15 @@ exports.CHANNEL_MEASURES_MAP = {
         avgSuffix: '',
         icon: 'channel',
         measure: measures_js_1.MEASURE.CHANNEL_ENGAGEMENTS,
-        category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
+        category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
+        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_ENGAGEMENT,
         valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'Engagements',
+        tooltip: 'The total number of interactions with your ads across all channels, including likes, comments, shares, and clicks.',
+        relatedMeasures: [measures_js_1.MEASURE.CHANNEL_ENGAGEMENT_RATE, measures_js_1.MEASURE.CHANNEL_ENGAGEMENTS_COST, measures_js_1.MEASURE.CHANNEL_IMPRESSIONS],
     },
     [measures_js_1.MEASURE.CHANNEL_ENGAGEMENTS_COST]: {
         title: 'Channel Cost per Engagement',
@@ -707,11 +931,17 @@ exports.CHANNEL_MEASURES_MAP = {
         avgSuffix: '',
         icon: 'channel',
         measure: measures_js_1.MEASURE.CHANNEL_ENGAGEMENTS_COST,
-        category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
+        category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
+        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_SPEND,
         valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'Cost/Engagement',
+        tooltip: 'How much you spend on average for each engagement (like, comment, share, or click) on your ads across all channels.',
+        formulaDisplay: 'Total Spend ÷ Engagements',
+        formula: 'channel_spend / channel_engagements',
+        relatedMeasures: [measures_js_1.MEASURE.CHANNEL_SPEND, measures_js_1.MEASURE.CHANNEL_ENGAGEMENTS, measures_js_1.MEASURE.CHANNEL_ENGAGEMENT_RATE],
     },
     [measures_js_1.MEASURE.CHANNEL_ENGAGEMENT_RATE]: {
         title: 'Channel Engagement Rate',
@@ -722,11 +952,17 @@ exports.CHANNEL_MEASURES_MAP = {
         avgSuffix: '%',
         icon: 'channel',
         measure: measures_js_1.MEASURE.CHANNEL_ENGAGEMENT_RATE,
-        category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
+        category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
+        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_ENGAGEMENT,
         valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
         decimalPlaces: 2,
         useCompactNotation: false,
         applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'Engagement Rate',
+        tooltip: 'The percentage of ad impressions that resulted in any engagement action across all channels. Higher rates indicate more compelling content.',
+        formulaDisplay: 'Engagements ÷ Impressions × 100',
+        formula: 'channel_engagements / channel_impressions * 100',
+        relatedMeasures: [measures_js_1.MEASURE.CHANNEL_ENGAGEMENTS, measures_js_1.MEASURE.CHANNEL_IMPRESSIONS, measures_js_1.MEASURE.CHANNEL_CTR],
     },
     [measures_js_1.MEASURE.CHANNEL_SHARES]: {
         title: 'Channel Shares',
@@ -737,11 +973,15 @@ exports.CHANNEL_MEASURES_MAP = {
         avgSuffix: '',
         icon: 'channel',
         measure: measures_js_1.MEASURE.CHANNEL_SHARES,
-        category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
+        category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
+        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_ENGAGEMENT,
         valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'Shares',
+        tooltip: 'The number of times users shared your ads with others across all channels.',
+        relatedMeasures: [measures_js_1.MEASURE.CHANNEL_SHARES_COST, measures_js_1.MEASURE.CHANNEL_ENGAGEMENTS, measures_js_1.MEASURE.CHANNEL_REACTIONS],
     },
     [measures_js_1.MEASURE.CHANNEL_SHARES_COST]: {
         title: 'Channel Cost per Share',
@@ -752,11 +992,17 @@ exports.CHANNEL_MEASURES_MAP = {
         avgSuffix: '',
         icon: 'channel',
         measure: measures_js_1.MEASURE.CHANNEL_SHARES_COST,
-        category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
+        category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
+        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_SPEND,
         valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'Cost/Share',
+        tooltip: 'How much you spend on average for each share of your ads across all channels.',
+        formulaDisplay: 'Total Spend ÷ Shares',
+        formula: 'channel_spend / channel_shares',
+        relatedMeasures: [measures_js_1.MEASURE.CHANNEL_SPEND, measures_js_1.MEASURE.CHANNEL_SHARES, measures_js_1.MEASURE.CHANNEL_ENGAGEMENTS_COST],
     },
     [measures_js_1.MEASURE.CHANNEL_REACTIONS]: {
         title: 'Channel Reactions',
@@ -767,11 +1013,15 @@ exports.CHANNEL_MEASURES_MAP = {
         avgSuffix: '',
         icon: 'channel',
         measure: measures_js_1.MEASURE.CHANNEL_REACTIONS,
-        category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
+        category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
+        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_ENGAGEMENT,
         valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'Reactions',
+        tooltip: 'The number of emoji reactions (likes, loves, etc.) your ads received across all channels.',
+        relatedMeasures: [measures_js_1.MEASURE.CHANNEL_REACTIONS_COST, measures_js_1.MEASURE.CHANNEL_LIKES, measures_js_1.MEASURE.CHANNEL_ENGAGEMENTS],
     },
     [measures_js_1.MEASURE.CHANNEL_REACTIONS_COST]: {
         title: 'Channel Cost per Reaction',
@@ -782,11 +1032,17 @@ exports.CHANNEL_MEASURES_MAP = {
         avgSuffix: '',
         icon: 'channel',
         measure: measures_js_1.MEASURE.CHANNEL_REACTIONS_COST,
-        category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
+        category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
+        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_SPEND,
         valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'Cost/Reaction',
+        tooltip: 'How much you spend on average for each reaction your ads receive across all channels.',
+        formulaDisplay: 'Total Spend ÷ Reactions',
+        formula: 'channel_spend / channel_reactions',
+        relatedMeasures: [measures_js_1.MEASURE.CHANNEL_SPEND, measures_js_1.MEASURE.CHANNEL_REACTIONS, measures_js_1.MEASURE.CHANNEL_ENGAGEMENTS_COST],
     },
     [measures_js_1.MEASURE.CHANNEL_LIKES]: {
         title: 'Channel Likes',
@@ -797,11 +1053,15 @@ exports.CHANNEL_MEASURES_MAP = {
         avgSuffix: '',
         icon: 'channel',
         measure: measures_js_1.MEASURE.CHANNEL_LIKES,
-        category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
+        category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
+        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_ENGAGEMENT,
         valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'Likes',
+        tooltip: 'The number of likes your ads received across all channels.',
+        relatedMeasures: [measures_js_1.MEASURE.CHANNEL_LIKES_COST, measures_js_1.MEASURE.CHANNEL_REACTIONS, measures_js_1.MEASURE.CHANNEL_ENGAGEMENTS],
     },
     [measures_js_1.MEASURE.CHANNEL_LIKES_COST]: {
         title: 'Channel Cost per Like',
@@ -812,11 +1072,17 @@ exports.CHANNEL_MEASURES_MAP = {
         avgSuffix: '',
         icon: 'channel',
         measure: measures_js_1.MEASURE.CHANNEL_LIKES_COST,
-        category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
+        category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
+        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_SPEND,
         valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'Cost/Like',
+        tooltip: 'How much you spend on average for each like your ads receive across all channels.',
+        formulaDisplay: 'Total Spend ÷ Likes',
+        formula: 'channel_spend / channel_likes',
+        relatedMeasures: [measures_js_1.MEASURE.CHANNEL_SPEND, measures_js_1.MEASURE.CHANNEL_LIKES, measures_js_1.MEASURE.CHANNEL_REACTIONS_COST],
     },
     [measures_js_1.MEASURE.CHANNEL_COMMENTS]: {
         title: 'Channel Comments',
@@ -827,11 +1093,15 @@ exports.CHANNEL_MEASURES_MAP = {
         avgSuffix: '',
         icon: 'channel',
         measure: measures_js_1.MEASURE.CHANNEL_COMMENTS,
-        category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
+        category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
+        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_ENGAGEMENT,
         valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'Comments',
+        tooltip: 'The number of comments left on your ads across all channels.',
+        relatedMeasures: [measures_js_1.MEASURE.CHANNEL_COMMENTS_COST, measures_js_1.MEASURE.CHANNEL_ENGAGEMENTS, measures_js_1.MEASURE.CHANNEL_SHARES],
     },
     [measures_js_1.MEASURE.CHANNEL_COMMENTS_COST]: {
         title: 'Channel Cost per Comment',
@@ -842,11 +1112,17 @@ exports.CHANNEL_MEASURES_MAP = {
         avgSuffix: '',
         icon: 'channel',
         measure: measures_js_1.MEASURE.CHANNEL_COMMENTS_COST,
-        category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
+        category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
+        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_SPEND,
         valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'Cost/Comment',
+        tooltip: 'How much you spend on average for each comment your ads receive across all channels.',
+        formulaDisplay: 'Total Spend ÷ Comments',
+        formula: 'channel_spend / channel_comments',
+        relatedMeasures: [measures_js_1.MEASURE.CHANNEL_SPEND, measures_js_1.MEASURE.CHANNEL_COMMENTS, measures_js_1.MEASURE.CHANNEL_ENGAGEMENTS_COST],
     },
     [measures_js_1.MEASURE.CHANNEL_SAVES]: {
         title: 'Channel Saves',
@@ -857,11 +1133,15 @@ exports.CHANNEL_MEASURES_MAP = {
         avgSuffix: '',
         icon: 'channel',
         measure: measures_js_1.MEASURE.CHANNEL_SAVES,
-        category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
+        category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
+        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_ENGAGEMENT,
         valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'Saves',
+        tooltip: 'The number of times users saved your ads for later across all channels.',
+        relatedMeasures: [measures_js_1.MEASURE.CHANNEL_SAVES_COST, measures_js_1.MEASURE.CHANNEL_ENGAGEMENTS, measures_js_1.MEASURE.CHANNEL_SHARES],
     },
     [measures_js_1.MEASURE.CHANNEL_SAVES_COST]: {
         title: 'Channel Cost per Save',
@@ -872,11 +1152,17 @@ exports.CHANNEL_MEASURES_MAP = {
         avgSuffix: '',
         icon: 'channel',
         measure: measures_js_1.MEASURE.CHANNEL_SAVES_COST,
-        category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
+        category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
+        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_SPEND,
         valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'Cost/Save',
+        tooltip: 'How much you spend on average for each save your ads receive across all channels.',
+        formulaDisplay: 'Total Spend ÷ Saves',
+        formula: 'channel_spend / channel_saves',
+        relatedMeasures: [measures_js_1.MEASURE.CHANNEL_SPEND, measures_js_1.MEASURE.CHANNEL_SAVES, measures_js_1.MEASURE.CHANNEL_ENGAGEMENTS_COST],
     },
     [measures_js_1.MEASURE.CHANNEL_LANDING_PAGE_VIEWS]: {
         title: 'Channel Landing Page Views',
@@ -887,11 +1173,15 @@ exports.CHANNEL_MEASURES_MAP = {
         avgSuffix: '',
         icon: 'channel',
         measure: measures_js_1.MEASURE.CHANNEL_LANDING_PAGE_VIEWS,
-        category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
+        category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
+        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_CLICKS,
         valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'LP Views',
+        tooltip: 'The number of times people fully loaded your landing page after clicking an ad across all channels.',
+        relatedMeasures: [measures_js_1.MEASURE.CHANNEL_LANDING_PAGE_VIEWS_COST, measures_js_1.MEASURE.CHANNEL_LANDING_PAGE_VIEW_RATE, measures_js_1.MEASURE.CHANNEL_CLICKS],
     },
     [measures_js_1.MEASURE.CHANNEL_LANDING_PAGE_VIEWS_COST]: {
         title: 'Channel Cost per Landing Page View',
@@ -902,11 +1192,17 @@ exports.CHANNEL_MEASURES_MAP = {
         avgSuffix: '',
         icon: 'channel',
         measure: measures_js_1.MEASURE.CHANNEL_LANDING_PAGE_VIEWS_COST,
-        category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
+        category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
+        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_SPEND,
         valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'Cost/LP View',
+        tooltip: 'How much you spend on average for each full landing page load attributed to your ads across all channels.',
+        formulaDisplay: 'Total Spend ÷ Landing Page Views',
+        formula: 'channel_spend / channel_landing_page_views',
+        relatedMeasures: [measures_js_1.MEASURE.CHANNEL_SPEND, measures_js_1.MEASURE.CHANNEL_LANDING_PAGE_VIEWS, measures_js_1.MEASURE.CHANNEL_CPC],
     },
     [measures_js_1.MEASURE.CHANNEL_LANDING_PAGE_VIEW_RATE]: {
         title: 'Channel Landing Page View Rate',
@@ -917,11 +1213,17 @@ exports.CHANNEL_MEASURES_MAP = {
         avgSuffix: '%',
         icon: 'channel',
         measure: measures_js_1.MEASURE.CHANNEL_LANDING_PAGE_VIEW_RATE,
-        category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
+        category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
+        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_CLICKS,
         valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
         decimalPlaces: 2,
         useCompactNotation: false,
         applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'LP View Rate',
+        tooltip: 'The percentage of clicks that resulted in a full landing page load. Lower rates may indicate slow page speed or tracking issues.',
+        formulaDisplay: 'Landing Page Views ÷ Clicks × 100',
+        formula: 'channel_landing_page_views / channel_clicks * 100',
+        relatedMeasures: [measures_js_1.MEASURE.CHANNEL_LANDING_PAGE_VIEWS, measures_js_1.MEASURE.CHANNEL_CLICKS, measures_js_1.MEASURE.CHANNEL_CTR],
     },
     [measures_js_1.MEASURE.CHANNEL_LEADS]: {
         title: 'Channel Leads',
@@ -932,11 +1234,15 @@ exports.CHANNEL_MEASURES_MAP = {
         avgSuffix: '',
         icon: 'channel',
         measure: measures_js_1.MEASURE.CHANNEL_LEADS,
-        category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
+        category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
+        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
         valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'Leads',
+        tooltip: 'The number of leads generated (such as form submissions or contact requests) attributed to your ads across all channels.',
+        relatedMeasures: [measures_js_1.MEASURE.CHANNEL_LEADS_COST, measures_js_1.MEASURE.CHANNEL_LEADS_VALUE, measures_js_1.MEASURE.CHANNEL_PURCHASES],
     },
     [measures_js_1.MEASURE.CHANNEL_LEADS_VALUE]: {
         title: 'Channel Leads Value',
@@ -947,11 +1253,15 @@ exports.CHANNEL_MEASURES_MAP = {
         avgSuffix: '',
         icon: 'channel',
         measure: measures_js_1.MEASURE.CHANNEL_LEADS_VALUE,
-        category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
+        category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
+        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
         valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'Leads Value',
+        tooltip: 'The total assigned value of leads generated by your ads across all channels.',
+        relatedMeasures: [measures_js_1.MEASURE.CHANNEL_LEADS, measures_js_1.MEASURE.CHANNEL_LEADS_COST],
     },
     [measures_js_1.MEASURE.CHANNEL_LEADS_COST]: {
         title: 'Channel Cost per Lead',
@@ -962,11 +1272,17 @@ exports.CHANNEL_MEASURES_MAP = {
         avgSuffix: '',
         icon: 'channel',
         measure: measures_js_1.MEASURE.CHANNEL_LEADS_COST,
-        category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
+        category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
+        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_SPEND,
         valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'CPL',
+        tooltip: 'How much you spend on average to generate each lead through your ads across all channels.',
+        formulaDisplay: 'Total Spend ÷ Leads',
+        formula: 'channel_spend / channel_leads',
+        relatedMeasures: [measures_js_1.MEASURE.CHANNEL_SPEND, measures_js_1.MEASURE.CHANNEL_LEADS, measures_js_1.MEASURE.CHANNEL_CPA],
     },
     [measures_js_1.MEASURE.CHANNEL_APPOINTMENTS]: {
         title: 'Channel Appointments',
@@ -977,11 +1293,15 @@ exports.CHANNEL_MEASURES_MAP = {
         avgSuffix: '',
         icon: 'channel',
         measure: measures_js_1.MEASURE.CHANNEL_APPOINTMENTS,
-        category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
+        category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
+        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
         valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'Appointments',
+        tooltip: 'The number of appointments or bookings scheduled attributed to your ads across all channels.',
+        relatedMeasures: [measures_js_1.MEASURE.CHANNEL_APPOINTMENTS_COST, measures_js_1.MEASURE.CHANNEL_APPOINTMENTS_VALUE, measures_js_1.MEASURE.CHANNEL_LEADS],
     },
     [measures_js_1.MEASURE.CHANNEL_APPOINTMENTS_VALUE]: {
         title: 'Channel Appointments Value',
@@ -992,11 +1312,15 @@ exports.CHANNEL_MEASURES_MAP = {
         avgSuffix: '',
         icon: 'channel',
         measure: measures_js_1.MEASURE.CHANNEL_APPOINTMENTS_VALUE,
-        category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
+        category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
+        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
         valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'Appointments Value',
+        tooltip: 'The total assigned value of appointments scheduled attributed to your ads across all channels.',
+        relatedMeasures: [measures_js_1.MEASURE.CHANNEL_APPOINTMENTS, measures_js_1.MEASURE.CHANNEL_APPOINTMENTS_COST],
     },
     [measures_js_1.MEASURE.CHANNEL_APPOINTMENTS_COST]: {
         title: 'Channel Cost per Appointment',
@@ -1007,11 +1331,17 @@ exports.CHANNEL_MEASURES_MAP = {
         avgSuffix: '',
         icon: 'channel',
         measure: measures_js_1.MEASURE.CHANNEL_APPOINTMENTS_COST,
-        category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
+        category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
+        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_SPEND,
         valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'Cost/Appointment',
+        tooltip: 'How much you spend on average to drive each appointment or booking through your ads across all channels.',
+        formulaDisplay: 'Total Spend ÷ Appointments',
+        formula: 'channel_spend / channel_appointments',
+        relatedMeasures: [measures_js_1.MEASURE.CHANNEL_SPEND, measures_js_1.MEASURE.CHANNEL_APPOINTMENTS, measures_js_1.MEASURE.CHANNEL_LEADS_COST],
     },
     [measures_js_1.MEASURE.CHANNEL_SUBSCRIBERS]: {
         title: 'Channel Subscriptions',
@@ -1022,11 +1352,15 @@ exports.CHANNEL_MEASURES_MAP = {
         avgSuffix: '',
         icon: 'channel',
         measure: measures_js_1.MEASURE.CHANNEL_SUBSCRIBERS,
-        category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
+        category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
+        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
         valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'Subscriptions',
+        tooltip: 'The number of subscription sign-ups attributed to your ads across all channels.',
+        relatedMeasures: [measures_js_1.MEASURE.CHANNEL_SUBSCRIBERS_COST, measures_js_1.MEASURE.CHANNEL_SUBSCRIBERS_VALUE, measures_js_1.MEASURE.CHANNEL_LEADS],
     },
     [measures_js_1.MEASURE.CHANNEL_SUBSCRIBERS_VALUE]: {
         title: 'Channel Subscriptions Value',
@@ -1037,11 +1371,15 @@ exports.CHANNEL_MEASURES_MAP = {
         avgSuffix: '',
         icon: 'channel',
         measure: measures_js_1.MEASURE.CHANNEL_SUBSCRIBERS_VALUE,
-        category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
+        category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
+        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
         valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'Subscriptions Value',
+        tooltip: 'The total assigned value of subscription sign-ups attributed to your ads across all channels.',
+        relatedMeasures: [measures_js_1.MEASURE.CHANNEL_SUBSCRIBERS, measures_js_1.MEASURE.CHANNEL_SUBSCRIBERS_COST],
     },
     [measures_js_1.MEASURE.CHANNEL_SUBSCRIBERS_COST]: {
         title: 'Channel Cost per Subscription',
@@ -1052,11 +1390,17 @@ exports.CHANNEL_MEASURES_MAP = {
         avgSuffix: '',
         icon: 'channel',
         measure: measures_js_1.MEASURE.CHANNEL_SUBSCRIBERS_COST,
-        category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
+        category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
+        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_SPEND,
         valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'Cost/Subscription',
+        tooltip: 'How much you spend on average to drive each subscription sign-up through your ads across all channels.',
+        formulaDisplay: 'Total Spend ÷ Subscriptions',
+        formula: 'channel_spend / channel_subscribers',
+        relatedMeasures: [measures_js_1.MEASURE.CHANNEL_SPEND, measures_js_1.MEASURE.CHANNEL_SUBSCRIBERS, measures_js_1.MEASURE.CHANNEL_CPA],
     },
     [measures_js_1.MEASURE.CHANNEL_START_TRIALS]: {
         title: 'Channel Trial Starts',
@@ -1067,11 +1411,15 @@ exports.CHANNEL_MEASURES_MAP = {
         avgSuffix: '',
         icon: 'channel',
         measure: measures_js_1.MEASURE.CHANNEL_START_TRIALS,
-        category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
+        category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
+        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
         valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'Trial Starts',
+        tooltip: 'The number of free trial activations attributed to your ads across all channels.',
+        relatedMeasures: [measures_js_1.MEASURE.CHANNEL_START_TRIALS_COST, measures_js_1.MEASURE.CHANNEL_START_TRIALS_VALUE, measures_js_1.MEASURE.CHANNEL_SUBSCRIBERS],
     },
     [measures_js_1.MEASURE.CHANNEL_START_TRIALS_VALUE]: {
         title: 'Channel Trial Starts Value',
@@ -1082,11 +1430,15 @@ exports.CHANNEL_MEASURES_MAP = {
         avgSuffix: '',
         icon: 'channel',
         measure: measures_js_1.MEASURE.CHANNEL_START_TRIALS_VALUE,
-        category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
+        category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
+        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
         valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'Trial Starts Value',
+        tooltip: 'The total assigned value of trial starts attributed to your ads across all channels.',
+        relatedMeasures: [measures_js_1.MEASURE.CHANNEL_START_TRIALS, measures_js_1.MEASURE.CHANNEL_START_TRIALS_COST],
     },
     [measures_js_1.MEASURE.CHANNEL_START_TRIALS_COST]: {
         title: 'Channel Cost per Trial Start',
@@ -1097,11 +1449,17 @@ exports.CHANNEL_MEASURES_MAP = {
         avgSuffix: '',
         icon: 'channel',
         measure: measures_js_1.MEASURE.CHANNEL_START_TRIALS_COST,
-        category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
+        category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
+        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_SPEND,
         valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'Cost/Trial Start',
+        tooltip: 'How much you spend on average to drive each free trial activation through your ads across all channels.',
+        formulaDisplay: 'Total Spend ÷ Trial Starts',
+        formula: 'channel_spend / channel_start_trials',
+        relatedMeasures: [measures_js_1.MEASURE.CHANNEL_SPEND, measures_js_1.MEASURE.CHANNEL_START_TRIALS, measures_js_1.MEASURE.CHANNEL_CPA],
     },
     [measures_js_1.MEASURE.CHANNEL_SUBMIT_APPLICATIONS]: {
         title: 'Channel Application Submissions',
@@ -1112,11 +1470,15 @@ exports.CHANNEL_MEASURES_MAP = {
         avgSuffix: '',
         icon: 'channel',
         measure: measures_js_1.MEASURE.CHANNEL_SUBMIT_APPLICATIONS,
-        category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
+        category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
+        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
         valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'Applications',
+        tooltip: 'The number of application form submissions attributed to your ads across all channels.',
+        relatedMeasures: [measures_js_1.MEASURE.CHANNEL_SUBMIT_APPLICATIONS_COST, measures_js_1.MEASURE.CHANNEL_SUBMIT_APPLICATIONS_VALUE, measures_js_1.MEASURE.CHANNEL_LEADS],
     },
     [measures_js_1.MEASURE.CHANNEL_SUBMIT_APPLICATIONS_VALUE]: {
         title: 'Channel Application Submissions Value',
@@ -1127,11 +1489,15 @@ exports.CHANNEL_MEASURES_MAP = {
         avgSuffix: '',
         icon: 'channel',
         measure: measures_js_1.MEASURE.CHANNEL_SUBMIT_APPLICATIONS_VALUE,
-        category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
+        category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
+        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
         valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'Applications Value',
+        tooltip: 'The total assigned value of application submissions attributed to your ads across all channels.',
+        relatedMeasures: [measures_js_1.MEASURE.CHANNEL_SUBMIT_APPLICATIONS, measures_js_1.MEASURE.CHANNEL_SUBMIT_APPLICATIONS_COST],
     },
     [measures_js_1.MEASURE.CHANNEL_SUBMIT_APPLICATIONS_COST]: {
         title: 'Channel Cost per Application Submission',
@@ -1142,11 +1508,17 @@ exports.CHANNEL_MEASURES_MAP = {
         avgSuffix: '',
         icon: 'channel',
         measure: measures_js_1.MEASURE.CHANNEL_SUBMIT_APPLICATIONS_COST,
-        category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
+        category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
+        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_SPEND,
         valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'Cost/Application',
+        tooltip: 'How much you spend on average to drive each application submission through your ads across all channels.',
+        formulaDisplay: 'Total Spend ÷ Application Submissions',
+        formula: 'channel_spend / channel_submit_applications',
+        relatedMeasures: [measures_js_1.MEASURE.CHANNEL_SPEND, measures_js_1.MEASURE.CHANNEL_SUBMIT_APPLICATIONS, measures_js_1.MEASURE.CHANNEL_LEADS_COST],
     },
     [measures_js_1.MEASURE.CHANNEL_APP_INSTALLS]: {
         title: 'Channel App Installs',
@@ -1157,11 +1529,15 @@ exports.CHANNEL_MEASURES_MAP = {
         avgSuffix: '',
         icon: 'channel',
         measure: measures_js_1.MEASURE.CHANNEL_APP_INSTALLS,
-        category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
+        category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
+        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
         valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'App Installs',
+        tooltip: 'The number of mobile app installs attributed to your ads across all channels.',
+        relatedMeasures: [measures_js_1.MEASURE.CHANNEL_APP_INSTALLS_COST, measures_js_1.MEASURE.CHANNEL_APP_INSTALLS_VALUE, measures_js_1.MEASURE.CHANNEL_PURCHASES],
     },
     [measures_js_1.MEASURE.CHANNEL_APP_INSTALLS_VALUE]: {
         title: 'Channel App Installs Value',
@@ -1172,11 +1548,15 @@ exports.CHANNEL_MEASURES_MAP = {
         avgSuffix: '',
         icon: 'channel',
         measure: measures_js_1.MEASURE.CHANNEL_APP_INSTALLS_VALUE,
-        category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
+        category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
+        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
         valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'App Installs Value',
+        tooltip: 'The total assigned value of app installs attributed to your ads across all channels.',
+        relatedMeasures: [measures_js_1.MEASURE.CHANNEL_APP_INSTALLS, measures_js_1.MEASURE.CHANNEL_APP_INSTALLS_COST],
     },
     [measures_js_1.MEASURE.CHANNEL_APP_INSTALLS_COST]: {
         title: 'Channel Cost per App Install',
@@ -1187,11 +1567,17 @@ exports.CHANNEL_MEASURES_MAP = {
         avgSuffix: '',
         icon: 'channel',
         measure: measures_js_1.MEASURE.CHANNEL_APP_INSTALLS_COST,
-        category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
+        category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
+        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_SPEND,
         valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'Cost/App Install',
+        tooltip: 'How much you spend on average to drive each app install through your ads across all channels.',
+        formulaDisplay: 'Total Spend ÷ App Installs',
+        formula: 'channel_spend / channel_app_installs',
+        relatedMeasures: [measures_js_1.MEASURE.CHANNEL_SPEND, measures_js_1.MEASURE.CHANNEL_APP_INSTALLS, measures_js_1.MEASURE.CHANNEL_CPA],
     },
     [measures_js_1.MEASURE.CHANNEL_COMPLETE_REGISTRATIONS]: {
         title: 'Channel Completed Registrations',
@@ -1202,11 +1588,15 @@ exports.CHANNEL_MEASURES_MAP = {
         avgSuffix: '',
         icon: 'channel',
         measure: measures_js_1.MEASURE.CHANNEL_COMPLETE_REGISTRATIONS,
-        category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
+        category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
+        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
         valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'Registrations',
+        tooltip: 'The number of completed account or event registrations attributed to your ads across all channels.',
+        relatedMeasures: [measures_js_1.MEASURE.CHANNEL_COMPLETE_REGISTRATIONS_COST, measures_js_1.MEASURE.CHANNEL_COMPLETE_REGISTRATIONS_VALUE, measures_js_1.MEASURE.CHANNEL_LEADS],
     },
     [measures_js_1.MEASURE.CHANNEL_COMPLETE_REGISTRATIONS_VALUE]: {
         title: 'Channel Completed Registrations Value',
@@ -1217,11 +1607,15 @@ exports.CHANNEL_MEASURES_MAP = {
         avgSuffix: '',
         icon: 'channel',
         measure: measures_js_1.MEASURE.CHANNEL_COMPLETE_REGISTRATIONS_VALUE,
-        category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
+        category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
+        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
         valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'Registrations Value',
+        tooltip: 'The total assigned value of completed registrations attributed to your ads across all channels.',
+        relatedMeasures: [measures_js_1.MEASURE.CHANNEL_COMPLETE_REGISTRATIONS, measures_js_1.MEASURE.CHANNEL_COMPLETE_REGISTRATIONS_COST],
     },
     [measures_js_1.MEASURE.CHANNEL_COMPLETE_REGISTRATIONS_COST]: {
         title: 'Channel Cost per Completed Registration',
@@ -1232,11 +1626,17 @@ exports.CHANNEL_MEASURES_MAP = {
         avgSuffix: '',
         icon: 'channel',
         measure: measures_js_1.MEASURE.CHANNEL_COMPLETE_REGISTRATIONS_COST,
-        category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
+        category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
+        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_SPEND,
         valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'Cost/Registration',
+        tooltip: 'How much you spend on average to drive each completed registration through your ads across all channels.',
+        formulaDisplay: 'Total Spend ÷ Completed Registrations',
+        formula: 'channel_spend / channel_complete_registrations',
+        relatedMeasures: [measures_js_1.MEASURE.CHANNEL_SPEND, measures_js_1.MEASURE.CHANNEL_COMPLETE_REGISTRATIONS, measures_js_1.MEASURE.CHANNEL_LEADS_COST],
     },
     [measures_js_1.MEASURE.CHANNEL_VIDEO_VIEWS]: {
         title: 'Channel Video Views',
@@ -1247,11 +1647,15 @@ exports.CHANNEL_MEASURES_MAP = {
         avgSuffix: '',
         icon: 'channel',
         measure: measures_js_1.MEASURE.CHANNEL_VIDEO_VIEWS,
-        category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
+        category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
+        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_VIDEO,
         valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'Video Views',
+        tooltip: 'The number of times your video ads were viewed across all channels.',
+        relatedMeasures: [measures_js_1.MEASURE.CHANNEL_CPV, measures_js_1.MEASURE.CHANNEL_VIDEO_PLAYS, measures_js_1.MEASURE.CHANNEL_VIDEO_VIEWS_THRUPLAY],
     },
     [measures_js_1.MEASURE.CHANNEL_CPV]: {
         title: 'Channel CPV',
@@ -1262,12 +1666,18 @@ exports.CHANNEL_MEASURES_MAP = {
         avgSuffix: '',
         icon: 'channel',
         measure: measures_js_1.MEASURE.CHANNEL_CPV,
-        category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
+        category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
+        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_SPEND,
         valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
         aliases: [measures_js_1.MEASURE.CHANNEL_VIDEO_VIEWS_COST],
+        shortTitle: 'CPV',
+        tooltip: 'How much you spend on average for each video view across all channels.',
+        formulaDisplay: 'Total Spend ÷ Video Views',
+        formula: 'channel_spend / channel_video_views',
+        relatedMeasures: [measures_js_1.MEASURE.CHANNEL_SPEND, measures_js_1.MEASURE.CHANNEL_VIDEO_VIEWS, measures_js_1.MEASURE.CHANNEL_CPM],
     },
     [measures_js_1.MEASURE.CHANNEL_VIDEO_VIEWS_15_SEC]: {
         title: 'Channel 15-Second Video Views',
@@ -1278,11 +1688,15 @@ exports.CHANNEL_MEASURES_MAP = {
         avgSuffix: '',
         icon: 'channel',
         measure: measures_js_1.MEASURE.CHANNEL_VIDEO_VIEWS_15_SEC,
-        category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
+        category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
+        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_VIDEO,
         valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: '15s Video Views',
+        tooltip: 'The number of video ad views that lasted at least 15 seconds across all channels.',
+        relatedMeasures: [measures_js_1.MEASURE.CHANNEL_VIDEO_VIEWS_15_SEC_COST, measures_js_1.MEASURE.CHANNEL_VIDEO_VIEWS, measures_js_1.MEASURE.CHANNEL_VIDEO_VIEWS_30_SEC],
     },
     [measures_js_1.MEASURE.CHANNEL_VIDEO_VIEWS_15_SEC_COST]: {
         title: 'Channel Cost per 15-Second Video View',
@@ -1293,11 +1707,17 @@ exports.CHANNEL_MEASURES_MAP = {
         avgSuffix: '',
         icon: 'channel',
         measure: measures_js_1.MEASURE.CHANNEL_VIDEO_VIEWS_15_SEC_COST,
-        category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
+        category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
+        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_SPEND,
         valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'Cost/15s View',
+        tooltip: 'How much you spend on average for each video view that lasted at least 15 seconds across all channels.',
+        formulaDisplay: 'Total Spend ÷ 15-Second Video Views',
+        formula: 'channel_spend / channel_video_views_15_sec',
+        relatedMeasures: [measures_js_1.MEASURE.CHANNEL_SPEND, measures_js_1.MEASURE.CHANNEL_VIDEO_VIEWS_15_SEC, measures_js_1.MEASURE.CHANNEL_CPV],
     },
     [measures_js_1.MEASURE.CHANNEL_VIDEO_VIEWS_30_SEC]: {
         title: 'Channel 30-Second Video Views',
@@ -1308,11 +1728,15 @@ exports.CHANNEL_MEASURES_MAP = {
         avgSuffix: '',
         icon: 'channel',
         measure: measures_js_1.MEASURE.CHANNEL_VIDEO_VIEWS_30_SEC,
-        category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
+        category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
+        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_VIDEO,
         valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: '30s Video Views',
+        tooltip: 'The number of video ad views that lasted at least 30 seconds across all channels.',
+        relatedMeasures: [measures_js_1.MEASURE.CHANNEL_VIDEO_VIEWS_30_SEC_COST, measures_js_1.MEASURE.CHANNEL_VIDEO_VIEWS_15_SEC, measures_js_1.MEASURE.CHANNEL_VIDEO_VIEWS],
     },
     [measures_js_1.MEASURE.CHANNEL_VIDEO_VIEWS_30_SEC_COST]: {
         title: 'Channel Cost per 30-Second Video View',
@@ -1323,11 +1747,17 @@ exports.CHANNEL_MEASURES_MAP = {
         avgSuffix: '',
         icon: 'channel',
         measure: measures_js_1.MEASURE.CHANNEL_VIDEO_VIEWS_30_SEC_COST,
-        category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
+        category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
+        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_SPEND,
         valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'Cost/30s View',
+        tooltip: 'How much you spend on average for each video view that lasted at least 30 seconds across all channels.',
+        formulaDisplay: 'Total Spend ÷ 30-Second Video Views',
+        formula: 'channel_spend / channel_video_views_30_sec',
+        relatedMeasures: [measures_js_1.MEASURE.CHANNEL_SPEND, measures_js_1.MEASURE.CHANNEL_VIDEO_VIEWS_30_SEC, measures_js_1.MEASURE.CHANNEL_CPV],
     },
     [measures_js_1.MEASURE.CHANNEL_VIDEO_P25_WATCHED_VIEWS]: {
         title: 'Channel 25% Video Views',
@@ -1338,11 +1768,15 @@ exports.CHANNEL_MEASURES_MAP = {
         avgSuffix: '',
         icon: 'channel',
         measure: measures_js_1.MEASURE.CHANNEL_VIDEO_P25_WATCHED_VIEWS,
-        category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
+        category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
+        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_VIDEO,
         valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: '25% Video Views',
+        tooltip: 'The number of video views where at least 25% of the video was watched across all channels.',
+        relatedMeasures: [measures_js_1.MEASURE.CHANNEL_VIDEO_QUARTILE_P25_RATE, measures_js_1.MEASURE.CHANNEL_VIDEO_P50_WATCHED_VIEWS, measures_js_1.MEASURE.CHANNEL_VIDEO_VIEWS],
     },
     [measures_js_1.MEASURE.CHANNEL_VIDEO_P50_WATCHED_VIEWS]: {
         title: 'Channel 50% Video Views',
@@ -1353,11 +1787,15 @@ exports.CHANNEL_MEASURES_MAP = {
         avgSuffix: '',
         icon: 'channel',
         measure: measures_js_1.MEASURE.CHANNEL_VIDEO_P50_WATCHED_VIEWS,
-        category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
+        category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
+        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_VIDEO,
         valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: '50% Video Views',
+        tooltip: 'The number of video views where at least 50% of the video was watched across all channels.',
+        relatedMeasures: [measures_js_1.MEASURE.CHANNEL_VIDEO_QUARTILE_P50_RATE, measures_js_1.MEASURE.CHANNEL_VIDEO_P25_WATCHED_VIEWS, measures_js_1.MEASURE.CHANNEL_VIDEO_P75_WATCHED_VIEWS],
     },
     [measures_js_1.MEASURE.CHANNEL_VIDEO_P75_WATCHED_VIEWS]: {
         title: 'Channel 75% Video Views',
@@ -1368,11 +1806,15 @@ exports.CHANNEL_MEASURES_MAP = {
         avgSuffix: '',
         icon: 'channel',
         measure: measures_js_1.MEASURE.CHANNEL_VIDEO_P75_WATCHED_VIEWS,
-        category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
+        category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
+        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_VIDEO,
         valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: '75% Video Views',
+        tooltip: 'The number of video views where at least 75% of the video was watched across all channels.',
+        relatedMeasures: [measures_js_1.MEASURE.CHANNEL_VIDEO_QUARTILE_P75_RATE, measures_js_1.MEASURE.CHANNEL_VIDEO_P50_WATCHED_VIEWS, measures_js_1.MEASURE.CHANNEL_VIDEO_P95_WATCHED_VIEWS],
     },
     [measures_js_1.MEASURE.CHANNEL_VIDEO_P95_WATCHED_VIEWS]: {
         title: 'Channel 95% Video Views',
@@ -1383,11 +1825,15 @@ exports.CHANNEL_MEASURES_MAP = {
         avgSuffix: '',
         icon: 'channel',
         measure: measures_js_1.MEASURE.CHANNEL_VIDEO_P95_WATCHED_VIEWS,
-        category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
+        category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
+        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_VIDEO,
         valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: '95% Video Views',
+        tooltip: 'The number of video views where at least 95% of the video was watched across all channels.',
+        relatedMeasures: [measures_js_1.MEASURE.CHANNEL_VIDEO_P75_WATCHED_VIEWS, measures_js_1.MEASURE.CHANNEL_VIDEO_P100_WATCHED_VIEWS, measures_js_1.MEASURE.CHANNEL_VIDEO_VIEWS],
     },
     [measures_js_1.MEASURE.CHANNEL_VIDEO_P100_WATCHED_VIEWS]: {
         title: 'Channel 100% Video Views',
@@ -1398,11 +1844,15 @@ exports.CHANNEL_MEASURES_MAP = {
         avgSuffix: '',
         icon: 'channel',
         measure: measures_js_1.MEASURE.CHANNEL_VIDEO_P100_WATCHED_VIEWS,
-        category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
+        category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
+        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_VIDEO,
         valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: '100% Video Views',
+        tooltip: 'The number of video views where the entire video was watched to completion across all channels.',
+        relatedMeasures: [measures_js_1.MEASURE.CHANNEL_VIDEO_QUARTILE_P100_RATE, measures_js_1.MEASURE.CHANNEL_VIDEO_VIEWS_THRUPLAY, measures_js_1.MEASURE.CHANNEL_VIDEO_P95_WATCHED_VIEWS],
     },
     [measures_js_1.MEASURE.CHANNEL_VIDEO_QUARTILE_P25_RATE]: {
         title: 'Channel 25% Video Completion Rate',
@@ -1413,11 +1863,17 @@ exports.CHANNEL_MEASURES_MAP = {
         avgSuffix: '%',
         icon: 'channel',
         measure: measures_js_1.MEASURE.CHANNEL_VIDEO_QUARTILE_P25_RATE,
-        category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
+        category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
+        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_VIDEO,
         valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
         decimalPlaces: 2,
         useCompactNotation: false,
         applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: '25% Completion',
+        tooltip: 'The percentage of video views that reached at least 25% of the video across all channels. A key indicator of early content retention.',
+        formulaDisplay: '25% Video Views ÷ Video Views × 100',
+        formula: 'channel_video_p25_watched_views / channel_video_views * 100',
+        relatedMeasures: [measures_js_1.MEASURE.CHANNEL_VIDEO_P25_WATCHED_VIEWS, measures_js_1.MEASURE.CHANNEL_VIDEO_QUARTILE_P50_RATE, measures_js_1.MEASURE.CHANNEL_VIDEO_VIEWS],
     },
     [measures_js_1.MEASURE.CHANNEL_VIDEO_QUARTILE_P50_RATE]: {
         title: 'Channel 50% Video Completion Rate',
@@ -1428,11 +1884,17 @@ exports.CHANNEL_MEASURES_MAP = {
         avgSuffix: '%',
         icon: 'channel',
         measure: measures_js_1.MEASURE.CHANNEL_VIDEO_QUARTILE_P50_RATE,
-        category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
+        category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
+        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_VIDEO,
         valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
         decimalPlaces: 2,
         useCompactNotation: false,
         applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: '50% Completion',
+        tooltip: 'The percentage of video views that reached at least the midpoint of the video across all channels.',
+        formulaDisplay: '50% Video Views ÷ Video Views × 100',
+        formula: 'channel_video_p50_watched_views / channel_video_views * 100',
+        relatedMeasures: [measures_js_1.MEASURE.CHANNEL_VIDEO_P50_WATCHED_VIEWS, measures_js_1.MEASURE.CHANNEL_VIDEO_QUARTILE_P25_RATE, measures_js_1.MEASURE.CHANNEL_VIDEO_QUARTILE_P75_RATE],
     },
     [measures_js_1.MEASURE.CHANNEL_VIDEO_QUARTILE_P75_RATE]: {
         title: 'Channel 75% Video Completion Rate',
@@ -1443,11 +1905,17 @@ exports.CHANNEL_MEASURES_MAP = {
         avgSuffix: '%',
         icon: 'channel',
         measure: measures_js_1.MEASURE.CHANNEL_VIDEO_QUARTILE_P75_RATE,
-        category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
+        category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
+        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_VIDEO,
         valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
         decimalPlaces: 2,
         useCompactNotation: false,
         applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: '75% Completion',
+        tooltip: 'The percentage of video views that reached at least 75% of the video across all channels.',
+        formulaDisplay: '75% Video Views ÷ Video Views × 100',
+        formula: 'channel_video_p75_watched_views / channel_video_views * 100',
+        relatedMeasures: [measures_js_1.MEASURE.CHANNEL_VIDEO_P75_WATCHED_VIEWS, measures_js_1.MEASURE.CHANNEL_VIDEO_QUARTILE_P50_RATE, measures_js_1.MEASURE.CHANNEL_VIDEO_QUARTILE_P100_RATE],
     },
     [measures_js_1.MEASURE.CHANNEL_VIDEO_QUARTILE_P100_RATE]: {
         title: 'Channel 100% Video Completion Rate',
@@ -1458,11 +1926,17 @@ exports.CHANNEL_MEASURES_MAP = {
         avgSuffix: '%',
         icon: 'channel',
         measure: measures_js_1.MEASURE.CHANNEL_VIDEO_QUARTILE_P100_RATE,
-        category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
+        category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
+        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_VIDEO,
         valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
         decimalPlaces: 2,
         useCompactNotation: false,
         applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: '100% Completion',
+        tooltip: 'The percentage of video views where viewers watched the entire video to completion across all channels.',
+        formulaDisplay: '100% Video Views ÷ Video Views × 100',
+        formula: 'channel_video_p100_watched_views / channel_video_views * 100',
+        relatedMeasures: [measures_js_1.MEASURE.CHANNEL_VIDEO_P100_WATCHED_VIEWS, measures_js_1.MEASURE.CHANNEL_VIDEO_QUARTILE_P75_RATE, measures_js_1.MEASURE.CHANNEL_VIDEO_VIEWS_THRUPLAY],
     },
     [measures_js_1.MEASURE.CHANNEL_VIDEO_VIEWS_THRUPLAY]: {
         title: 'Channel Video ThruPlay Views',
@@ -1473,11 +1947,15 @@ exports.CHANNEL_MEASURES_MAP = {
         avgSuffix: '',
         icon: 'channel',
         measure: measures_js_1.MEASURE.CHANNEL_VIDEO_VIEWS_THRUPLAY,
-        category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
+        category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
+        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_VIDEO,
         valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'ThruPlay Views',
+        tooltip: 'The number of times your video ads were played to completion or for at least 15 seconds across all channels.',
+        relatedMeasures: [measures_js_1.MEASURE.CHANNEL_VIDEO_VIEWS_THRUPLAY_COST, measures_js_1.MEASURE.CHANNEL_VIDEO_P100_WATCHED_VIEWS, measures_js_1.MEASURE.CHANNEL_VIDEO_VIEWS],
     },
     [measures_js_1.MEASURE.CHANNEL_VIDEO_VIEWS_THRUPLAY_COST]: {
         title: 'Channel Cost per Video ThruPlay',
@@ -1488,11 +1966,17 @@ exports.CHANNEL_MEASURES_MAP = {
         avgSuffix: '',
         icon: 'channel',
         measure: measures_js_1.MEASURE.CHANNEL_VIDEO_VIEWS_THRUPLAY_COST,
-        category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
+        category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
+        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_SPEND,
         valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'Cost/ThruPlay',
+        tooltip: 'How much you spend on average for each ThruPlay — a video view that reached completion or lasted at least 15 seconds — across all channels.',
+        formulaDisplay: 'Total Spend ÷ ThruPlay Views',
+        formula: 'channel_spend / channel_video_views_thruplay',
+        relatedMeasures: [measures_js_1.MEASURE.CHANNEL_SPEND, measures_js_1.MEASURE.CHANNEL_VIDEO_VIEWS_THRUPLAY, measures_js_1.MEASURE.CHANNEL_CPV],
     },
     [measures_js_1.MEASURE.CHANNEL_VIDEO_PLAYS]: {
         title: 'Channel Video Plays',
@@ -1503,11 +1987,15 @@ exports.CHANNEL_MEASURES_MAP = {
         avgSuffix: '',
         icon: 'channel',
         measure: measures_js_1.MEASURE.CHANNEL_VIDEO_PLAYS,
-        category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
+        category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
+        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_VIDEO,
         valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'Video Plays',
+        tooltip: 'The number of times playback was initiated on your video ads across all channels, including autoplay.',
+        relatedMeasures: [measures_js_1.MEASURE.CHANNEL_VIDEO_PLAYS_COST, measures_js_1.MEASURE.CHANNEL_VIDEO_VIEWS, measures_js_1.MEASURE.CHANNEL_IMPRESSIONS],
     },
     [measures_js_1.MEASURE.CHANNEL_VIDEO_PLAYS_COST]: {
         title: 'Channel Cost per Video Play',
@@ -1518,11 +2006,17 @@ exports.CHANNEL_MEASURES_MAP = {
         avgSuffix: '',
         icon: 'channel',
         measure: measures_js_1.MEASURE.CHANNEL_VIDEO_PLAYS_COST,
-        category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
+        category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
+        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_SPEND,
         valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'Cost/Video Play',
+        tooltip: 'How much you spend on average for each video play initiation across all channels.',
+        formulaDisplay: 'Total Spend ÷ Video Plays',
+        formula: 'channel_spend / channel_video_plays',
+        relatedMeasures: [measures_js_1.MEASURE.CHANNEL_SPEND, measures_js_1.MEASURE.CHANNEL_VIDEO_PLAYS, measures_js_1.MEASURE.CHANNEL_CPV],
     },
     [measures_js_1.MEASURE.CHANNEL_CONVERSIONS]: {
         title: 'Channel Conversions',
@@ -1533,11 +2027,15 @@ exports.CHANNEL_MEASURES_MAP = {
         avgSuffix: '',
         icon: 'channel',
         measure: measures_js_1.MEASURE.CHANNEL_CONVERSIONS,
-        category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
+        category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
+        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
         valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'Conversions',
+        tooltip: 'The total number of conversion events attributed to your ads across all channels.',
+        relatedMeasures: [measures_js_1.MEASURE.CHANNEL_CONVERSIONS_VALUE, measures_js_1.MEASURE.CHANNEL_CONVERSIONS_COST, measures_js_1.MEASURE.CHANNEL_PURCHASES],
     },
     [measures_js_1.MEASURE.CHANNEL_CONVERSIONS_VALUE]: {
         title: 'Channel Conversions Value',
@@ -1548,11 +2046,15 @@ exports.CHANNEL_MEASURES_MAP = {
         avgSuffix: '',
         icon: 'channel',
         measure: measures_js_1.MEASURE.CHANNEL_CONVERSIONS_VALUE,
-        category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
+        category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
+        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
         valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'Conversions Value',
+        tooltip: 'The total monetary value of all conversions attributed to your ads across all channels.',
+        relatedMeasures: [measures_js_1.MEASURE.CHANNEL_CONVERSIONS, measures_js_1.MEASURE.CHANNEL_CONVERSIONS_ROAS, measures_js_1.MEASURE.CHANNEL_SPEND],
     },
     [measures_js_1.MEASURE.CHANNEL_CONVERSIONS_COST]: {
         title: 'Channel Cost per Conversion',
@@ -1563,11 +2065,17 @@ exports.CHANNEL_MEASURES_MAP = {
         avgSuffix: '',
         icon: 'channel',
         measure: measures_js_1.MEASURE.CHANNEL_CONVERSIONS_COST,
-        category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
+        category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
+        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_SPEND,
         valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'Cost/Conversion',
+        tooltip: 'How much you spend on average for each conversion event attributed to your ads across all channels.',
+        formulaDisplay: 'Total Spend ÷ Conversions',
+        formula: 'channel_spend / channel_conversions',
+        relatedMeasures: [measures_js_1.MEASURE.CHANNEL_SPEND, measures_js_1.MEASURE.CHANNEL_CONVERSIONS, measures_js_1.MEASURE.CHANNEL_CPA],
     },
     [measures_js_1.MEASURE.CHANNEL_CONVERSIONS_ROAS]: {
         title: 'Channel Conversions ROAS',
@@ -1578,11 +2086,17 @@ exports.CHANNEL_MEASURES_MAP = {
         avgSuffix: 'x',
         icon: 'channel',
         measure: measures_js_1.MEASURE.CHANNEL_CONVERSIONS_ROAS,
-        category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
+        category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
+        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_EFFICIENCY,
         valueType: measure_value_type_js_1.MeasureValueType.MULTIPLIER,
         decimalPlaces: 2,
         useCompactNotation: false,
         applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'Conv. ROAS',
+        tooltip: 'How many dollars of conversion value you generate for every dollar spent on ads across all channels.',
+        formulaDisplay: 'Conversions Value ÷ Total Spend',
+        formula: 'channel_conversions_value / channel_spend',
+        relatedMeasures: [measures_js_1.MEASURE.CHANNEL_SPEND, measures_js_1.MEASURE.CHANNEL_CONVERSIONS_VALUE, measures_js_1.MEASURE.CHANNEL_ROAS],
     },
     [measures_js_1.MEASURE.CHANNEL_ALL_CONVERSIONS]: {
         title: 'Channel All Conversions',
@@ -1593,11 +2107,15 @@ exports.CHANNEL_MEASURES_MAP = {
         avgSuffix: '',
         icon: 'channel',
         measure: measures_js_1.MEASURE.CHANNEL_ALL_CONVERSIONS,
-        category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
+        category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
+        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
         valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'All Conversions',
+        tooltip: 'The total number of all conversion events including cross-device and view-through conversions attributed to your ads across all channels.',
+        relatedMeasures: [measures_js_1.MEASURE.CHANNEL_ALL_CONVERSIONS_VALUE, measures_js_1.MEASURE.CHANNEL_ALL_CONVERSIONS_COST, measures_js_1.MEASURE.CHANNEL_CONVERSIONS],
     },
     [measures_js_1.MEASURE.CHANNEL_ALL_CONVERSIONS_VALUE]: {
         title: 'Channel All Conversions Value',
@@ -1608,11 +2126,15 @@ exports.CHANNEL_MEASURES_MAP = {
         avgSuffix: '',
         icon: 'channel',
         measure: measures_js_1.MEASURE.CHANNEL_ALL_CONVERSIONS_VALUE,
-        category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
+        category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
+        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
         valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'All Conv. Value',
+        tooltip: 'The total monetary value of all conversions including cross-device and view-through conversions across all channels.',
+        relatedMeasures: [measures_js_1.MEASURE.CHANNEL_ALL_CONVERSIONS, measures_js_1.MEASURE.CHANNEL_ALL_CONVERSIONS_ROAS, measures_js_1.MEASURE.CHANNEL_CONVERSIONS_VALUE],
     },
     [measures_js_1.MEASURE.CHANNEL_ALL_CONVERSIONS_COST]: {
         title: 'Channel Cost per All Conversions',
@@ -1623,11 +2145,17 @@ exports.CHANNEL_MEASURES_MAP = {
         avgSuffix: '',
         icon: 'channel',
         measure: measures_js_1.MEASURE.CHANNEL_ALL_CONVERSIONS_COST,
-        category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
+        category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
+        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_SPEND,
         valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'Cost/All Conv.',
+        tooltip: 'How much you spend on average for each conversion including cross-device and view-through conversions across all channels.',
+        formulaDisplay: 'Total Spend ÷ All Conversions',
+        formula: 'channel_spend / channel_all_conversions',
+        relatedMeasures: [measures_js_1.MEASURE.CHANNEL_SPEND, measures_js_1.MEASURE.CHANNEL_ALL_CONVERSIONS, measures_js_1.MEASURE.CHANNEL_CONVERSIONS_COST],
     },
     [measures_js_1.MEASURE.CHANNEL_ALL_CONVERSIONS_ROAS]: {
         title: 'Channel All Conversions ROAS',
@@ -1638,11 +2166,17 @@ exports.CHANNEL_MEASURES_MAP = {
         avgSuffix: 'x',
         icon: 'channel',
         measure: measures_js_1.MEASURE.CHANNEL_ALL_CONVERSIONS_ROAS,
-        category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
+        category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
+        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_EFFICIENCY,
         valueType: measure_value_type_js_1.MeasureValueType.MULTIPLIER,
         decimalPlaces: 2,
         useCompactNotation: false,
         applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'All Conv. ROAS',
+        tooltip: 'How many dollars of all-conversion value you generate for every dollar spent on ads across all channels, including view-through conversions.',
+        formulaDisplay: 'All Conversions Value ÷ Total Spend',
+        formula: 'channel_all_conversions_value / channel_spend',
+        relatedMeasures: [measures_js_1.MEASURE.CHANNEL_SPEND, measures_js_1.MEASURE.CHANNEL_ALL_CONVERSIONS_VALUE, measures_js_1.MEASURE.CHANNEL_CONVERSIONS_ROAS],
     },
     [measures_js_1.MEASURE.CHANNEL_VIEW_THRU_CONVERSIONS]: {
         title: 'Channel View-Through Conversions',
@@ -1653,11 +2187,15 @@ exports.CHANNEL_MEASURES_MAP = {
         avgSuffix: '',
         icon: 'channel',
         measure: measures_js_1.MEASURE.CHANNEL_VIEW_THRU_CONVERSIONS,
-        category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
+        category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
+        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
         valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'View-Through Conv.',
+        tooltip: 'The number of conversions attributed to users who saw your ad but did not click it, then later converted on their own.',
+        relatedMeasures: [measures_js_1.MEASURE.CHANNEL_VIEW_THRU_CONVERSIONS_COST, measures_js_1.MEASURE.CHANNEL_CONVERSIONS, measures_js_1.MEASURE.CHANNEL_ALL_CONVERSIONS],
     },
     [measures_js_1.MEASURE.CHANNEL_VIEW_THRU_CONVERSIONS_COST]: {
         title: 'Channel Cost per View-Through Conversion',
@@ -1668,11 +2206,17 @@ exports.CHANNEL_MEASURES_MAP = {
         avgSuffix: '',
         icon: 'channel',
         measure: measures_js_1.MEASURE.CHANNEL_VIEW_THRU_CONVERSIONS_COST,
-        category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
+        category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
+        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_SPEND,
         valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
+        shortTitle: 'Cost/VTC',
+        tooltip: 'How much you spend on average for each view-through conversion — where a user saw but did not click your ad before converting.',
+        formulaDisplay: 'Total Spend ÷ View-Through Conversions',
+        formula: 'channel_spend / channel_view_thru_conversions',
+        relatedMeasures: [measures_js_1.MEASURE.CHANNEL_SPEND, measures_js_1.MEASURE.CHANNEL_VIEW_THRU_CONVERSIONS, measures_js_1.MEASURE.CHANNEL_CPA],
     },
 };
 //# sourceMappingURL=channel-measure-definitions.js.map