@adtrackify/at-tracking-event-types 3.4.12 → 3.4.14

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Files changed (15) hide show
  1. package/dist/cjs/types/api/measures/definitions/facebook-measure-definitions.js +493 -507
  2. package/dist/cjs/types/api/measures/definitions/facebook-measure-definitions.js.map +1 -1
  3. package/dist/cjs/types/api/measures/definitions/google-measure-definitions.js +96 -95
  4. package/dist/cjs/types/api/measures/definitions/google-measure-definitions.js.map +1 -1
  5. package/dist/cjs/types/api/measures/measures.d.ts +23 -22
  6. package/dist/cjs/types/api/measures/measures.js +22 -21
  7. package/dist/cjs/types/api/measures/measures.js.map +1 -1
  8. package/dist/esm/types/api/measures/definitions/facebook-measure-definitions.js +493 -507
  9. package/dist/esm/types/api/measures/definitions/facebook-measure-definitions.js.map +1 -1
  10. package/dist/esm/types/api/measures/definitions/google-measure-definitions.js +96 -95
  11. package/dist/esm/types/api/measures/definitions/google-measure-definitions.js.map +1 -1
  12. package/dist/esm/types/api/measures/measures.d.ts +23 -22
  13. package/dist/esm/types/api/measures/measures.js +22 -21
  14. package/dist/esm/types/api/measures/measures.js.map +1 -1
  15. package/package.json +1 -1
package/dist/esm/types/api/measures/definitions/facebook-measure-definitions.js CHANGED
@@ -3,36 +3,6 @@ import { MEASURE_CATEGORY } from './measure-categories.js';
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  import { MeasureValueType } from './measure-value-type.js';
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  import { CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS } from './measure-applicable-contexts.js';
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  export const FACEBOOK_MEASURES_MAP = {
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- [MEASURE.CHANNEL_FB_CLICKS]: {
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- title: 'Meta Clicks',
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- description: 'The number of clicks on your Meta ads.',
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- sumPrefix: '',
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- sumSuffix: '',
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- avgPrefix: '',
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- avgSuffix: '',
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- icon: 'facebook',
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- measure: MEASURE.CHANNEL_FB_CLICKS,
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- category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
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- valueType: MeasureValueType.NUMBER,
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- decimalPlaces: 0,
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- useCompactNotation: false,
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- applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
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- },
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- [MEASURE.CHANNEL_FB_IMPRESSIONS]: {
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- title: 'Meta Impressions',
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- description: 'The number of times your Meta ads were shown.',
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- sumPrefix: '',
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- sumSuffix: '',
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- avgPrefix: '',
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- avgSuffix: '',
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- icon: 'facebook',
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- measure: MEASURE.CHANNEL_FB_IMPRESSIONS,
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- category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
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- valueType: MeasureValueType.NUMBER,
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- decimalPlaces: 0,
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- useCompactNotation: false,
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- applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
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- },
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  [MEASURE.CHANNEL_FB_SPEND]: {
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  title: 'Meta Spend',
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  description: 'The total amount spent on your Meta ads.',
@@ -48,48 +18,18 @@ export const FACEBOOK_MEASURES_MAP = {
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  useCompactNotation: true,
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  applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
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  },
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- [MEASURE.CHANNEL_FB_ROAS]: {
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- title: 'Meta ROAS',
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- description: 'The return on ad spend from your Meta ads.',
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+ [MEASURE.CHANNEL_FB_IMPRESSIONS]: {
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+ title: 'Meta Impressions',
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+ description: 'The number of times your Meta ads were shown.',
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  sumPrefix: '',
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- sumSuffix: 'x',
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- avgPrefix: '',
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- avgSuffix: 'x',
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- icon: 'facebook',
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- measure: MEASURE.CHANNEL_FB_ROAS,
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- category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
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- valueType: MeasureValueType.MULTIPLIER,
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- decimalPlaces: 2,
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- useCompactNotation: false,
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- applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
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- },
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- [MEASURE.CHANNEL_FB_CPC]: {
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- title: 'Meta CPC',
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- description: 'The cost per click on your Meta ads.',
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- sumPrefix: '$',
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  sumSuffix: '',
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- avgPrefix: '$',
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- avgSuffix: '',
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- icon: 'facebook',
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- measure: MEASURE.CHANNEL_FB_CPC,
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- category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
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- valueType: MeasureValueType.CURRENCY,
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- decimalPlaces: 2,
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- useCompactNotation: true,
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- applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
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- },
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- [MEASURE.CHANNEL_FB_CTR]: {
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- title: 'Meta CTR',
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- description: 'The percentage of impressions that resulted in clicks.',
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- sumPrefix: '',
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- sumSuffix: '%',
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  avgPrefix: '',
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- avgSuffix: '%',
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+ avgSuffix: '',
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  icon: 'facebook',
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- measure: MEASURE.CHANNEL_FB_CTR,
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+ measure: MEASURE.CHANNEL_FB_IMPRESSIONS,
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  category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
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- valueType: MeasureValueType.PERCENTAGE,
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- decimalPlaces: 2,
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+ valueType: MeasureValueType.NUMBER,
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+ decimalPlaces: 0,
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  useCompactNotation: false,
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  applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
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  },
@@ -108,52 +48,6 @@ export const FACEBOOK_MEASURES_MAP = {
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  useCompactNotation: true,
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  applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
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  },
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- [MEASURE.CHANNEL_FB_CPA]: {
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- title: 'Meta CPA',
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- description: 'The cost per purchase conversion from your Meta ads.',
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- sumPrefix: '$',
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- sumSuffix: '',
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- avgPrefix: '$',
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- avgSuffix: '',
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- icon: 'facebook',
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- measure: MEASURE.CHANNEL_FB_CPA,
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- category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
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- valueType: MeasureValueType.CURRENCY,
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- decimalPlaces: 2,
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- useCompactNotation: true,
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- applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
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- aliases: [MEASURE.CHANNEL_FB_PURCHASES_COST]
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- },
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- [MEASURE.CHANNEL_FB_PURCHASES]: {
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- title: 'Meta Purchases',
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- description: 'The number of purchases attributed to your Meta ads.',
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- sumPrefix: '',
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- sumSuffix: '',
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- avgPrefix: '',
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- avgSuffix: '',
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- icon: 'facebook',
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- measure: MEASURE.CHANNEL_FB_PURCHASES,
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- category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
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- valueType: MeasureValueType.NUMBER,
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- decimalPlaces: 0,
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- useCompactNotation: false,
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- applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
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- },
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- [MEASURE.CHANNEL_FB_PURCHASES_VALUE]: {
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- title: 'Meta Purchases Value',
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- description: 'The total revenue from purchases attributed to your Meta ads.',
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- sumPrefix: '$',
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- sumSuffix: '',
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- avgPrefix: '$',
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- avgSuffix: '',
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- icon: 'facebook',
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- measure: MEASURE.CHANNEL_FB_PURCHASES_VALUE,
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- category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
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- valueType: MeasureValueType.CURRENCY,
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- decimalPlaces: 2,
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- useCompactNotation: true,
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- applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
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- },
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  [MEASURE.CHANNEL_FB_FREQUENCY]: {
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  title: 'Meta Frequency',
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  description: 'The average number of times each person saw your Meta ads.',
@@ -169,123 +63,108 @@ export const FACEBOOK_MEASURES_MAP = {
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  useCompactNotation: false,
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  applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
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  },
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- [MEASURE.CHANNEL_FB_NEW_CUSTOMER_ROAS]: {
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- title: 'Meta New Customer ROAS',
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- description: 'The return on ad spend from new customers acquired via Meta ads.',
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+ [MEASURE.CHANNEL_FB_REACH]: {
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+ title: 'Meta Reach',
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+ description: 'The number of unique people who saw your Meta ads.',
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  sumPrefix: '',
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- sumSuffix: 'x',
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+ sumSuffix: '',
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  avgPrefix: '',
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- avgSuffix: 'x',
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+ avgSuffix: '',
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  icon: 'facebook',
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- measure: MEASURE.CHANNEL_FB_NEW_CUSTOMER_ROAS,
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+ measure: MEASURE.CHANNEL_FB_REACH,
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  category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
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- valueType: MeasureValueType.MULTIPLIER,
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- decimalPlaces: 2,
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+ valueType: MeasureValueType.NUMBER,
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+ decimalPlaces: 0,
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  useCompactNotation: false,
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  applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
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  },
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- [MEASURE.CHANNEL_FB_NEW_CUSTOMER_CPA]: {
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- title: 'Meta New Customer CPA',
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- description: 'The cost per acquisition for new customers from Meta ads.',
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+ [MEASURE.CHANNEL_FB_CPP]: {
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+ title: 'Meta CPP',
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+ description: 'The cost per 1,000 people reached by your Meta ads.',
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  sumPrefix: '$',
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  sumSuffix: '',
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  avgPrefix: '$',
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  avgSuffix: '',
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  icon: 'facebook',
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- measure: MEASURE.CHANNEL_FB_NEW_CUSTOMER_CPA,
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+ measure: MEASURE.CHANNEL_FB_CPP,
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  category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
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  valueType: MeasureValueType.CURRENCY,
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  decimalPlaces: 2,
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  useCompactNotation: true,
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  applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
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  },
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- [MEASURE.CHANNEL_FB_NEW_CUSTOMER_PURCHASES]: {
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- title: 'Meta New Customer Purchases',
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- description: 'The number of new customer purchases attributed to your Meta ads.',
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+ [MEASURE.CHANNEL_FB_CLICKS]: {
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+ title: 'Meta Clicks',
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+ description: 'The number of clicks on your Meta ads.',
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  sumPrefix: '',
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  sumSuffix: '',
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  avgPrefix: '',
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  avgSuffix: '',
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  icon: 'facebook',
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- measure: MEASURE.CHANNEL_FB_NEW_CUSTOMER_PURCHASES,
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+ measure: MEASURE.CHANNEL_FB_CLICKS,
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  category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
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  valueType: MeasureValueType.NUMBER,
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  decimalPlaces: 0,
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  useCompactNotation: false,
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  applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
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  },
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- [MEASURE.CHANNEL_FB_NEW_CUSTOMER_PURCHASES_VALUE]: {
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- title: 'Meta New Customer Purchases Value',
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- description: 'The total revenue from new customer purchases attributed to your Meta ads.',
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+ [MEASURE.CHANNEL_FB_CPC]: {
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+ title: 'Meta CPC',
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+ description: 'The cost per click on your Meta ads.',
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  sumPrefix: '$',
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  sumSuffix: '',
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  avgPrefix: '$',
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  avgSuffix: '',
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  icon: 'facebook',
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- measure: MEASURE.CHANNEL_FB_NEW_CUSTOMER_PURCHASES_VALUE,
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+ measure: MEASURE.CHANNEL_FB_CPC,
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  category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
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  valueType: MeasureValueType.CURRENCY,
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  decimalPlaces: 2,
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  useCompactNotation: true,
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  applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
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  },
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- [MEASURE.CHANNEL_FB_NEW_CUSTOMER_PURCHASES_COST]: {
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- title: 'Meta Cost per New Customer Purchase',
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- description: 'The cost per new customer purchase attributed to your Meta ads.',
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- sumPrefix: '$',
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- sumSuffix: '',
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- avgPrefix: '$',
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- avgSuffix: '',
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+ [MEASURE.CHANNEL_FB_CTR]: {
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+ title: 'Meta CTR',
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+ description: 'The percentage of impressions that resulted in clicks.',
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+ sumPrefix: '',
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+ sumSuffix: '%',
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+ avgPrefix: '',
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+ avgSuffix: '%',
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  icon: 'facebook',
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- measure: MEASURE.CHANNEL_FB_NEW_CUSTOMER_PURCHASES_COST,
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+ measure: MEASURE.CHANNEL_FB_CTR,
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  category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
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- valueType: MeasureValueType.CURRENCY,
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+ valueType: MeasureValueType.PERCENTAGE,
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  decimalPlaces: 2,
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- useCompactNotation: true,
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+ useCompactNotation: false,
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  applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
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  },
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- [MEASURE.CHANNEL_FB_REACH]: {
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- title: 'Meta Reach',
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- description: 'The number of unique people who saw your Meta ads.',
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+ [MEASURE.CHANNEL_FB_UNIQUE_CLICKS]: {
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+ title: 'Meta Unique Clicks',
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+ description: 'The number of unique people who clicked on your Meta ads.',
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  sumPrefix: '',
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  sumSuffix: '',
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  avgPrefix: '',
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  avgSuffix: '',
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  icon: 'facebook',
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- measure: MEASURE.CHANNEL_FB_REACH,
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+ measure: MEASURE.CHANNEL_FB_UNIQUE_CLICKS,
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  category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
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  valueType: MeasureValueType.NUMBER,
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  decimalPlaces: 0,
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  useCompactNotation: false,
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  applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
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  },
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- [MEASURE.CHANNEL_FB_CPP]: {
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- title: 'Meta CPP',
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- description: 'The cost per 1,000 people reached by your Meta ads.',
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- sumPrefix: '$',
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- sumSuffix: '',
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- avgPrefix: '$',
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- avgSuffix: '',
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- icon: 'facebook',
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- measure: MEASURE.CHANNEL_FB_CPP,
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- category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
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- valueType: MeasureValueType.CURRENCY,
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- decimalPlaces: 2,
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- useCompactNotation: true,
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- applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
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- },
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- [MEASURE.CHANNEL_FB_UNIQUE_CLICKS]: {
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- title: 'Meta Unique Clicks',
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- description: 'The number of unique people who clicked on your Meta ads.',
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+ [MEASURE.CHANNEL_FB_UNIQUE_CLICKS_CTR]: {
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+ title: 'Meta Unique Clicks CTR',
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+ description: 'The percentage of people who clicked on your ad at least once.',
280
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  sumPrefix: '',
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- sumSuffix: '',
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+ sumSuffix: '%',
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  avgPrefix: '',
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- avgSuffix: '',
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+ avgSuffix: '%',
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  icon: 'facebook',
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- measure: MEASURE.CHANNEL_FB_UNIQUE_CLICKS,
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+ measure: MEASURE.CHANNEL_FB_UNIQUE_CLICKS_CTR,
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  category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
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- valueType: MeasureValueType.NUMBER,
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- decimalPlaces: 0,
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+ valueType: MeasureValueType.PERCENTAGE,
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+ decimalPlaces: 2,
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  useCompactNotation: false,
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  applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
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  },
@@ -319,6 +198,21 @@ export const FACEBOOK_MEASURES_MAP = {
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  useCompactNotation: false,
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  applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
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  },
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+ [MEASURE.CHANNEL_FB_INLINE_CLICKS_CTR]: {
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+ title: 'Meta Inline Clicks CTR',
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+ description: 'The percentage of impressions that resulted in inline link clicks.',
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+ sumPrefix: '',
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+ sumSuffix: '%',
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+ avgPrefix: '',
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+ avgSuffix: '%',
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+ icon: 'facebook',
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+ measure: MEASURE.CHANNEL_FB_INLINE_CLICKS_CTR,
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+ category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
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+ valueType: MeasureValueType.PERCENTAGE,
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+ decimalPlaces: 2,
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+ useCompactNotation: false,
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+ applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
215
+ },
322
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  [MEASURE.CHANNEL_FB_COST_PER_INLINE_CLICK]: {
323
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  title: 'Meta Cost per Inline Click',
324
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  description: 'The average cost per inline click on your Meta ads.',
@@ -349,6 +243,21 @@ export const FACEBOOK_MEASURES_MAP = {
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  useCompactNotation: false,
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  applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
351
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  },
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+ [MEASURE.CHANNEL_FB_OUTBOUND_CLICKS_CTR]: {
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+ title: 'Meta Outbound Clicks CTR',
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+ description: 'The percentage of impressions that resulted in outbound clicks.',
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+ sumPrefix: '',
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+ sumSuffix: '%',
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+ avgPrefix: '',
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+ avgSuffix: '%',
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+ icon: 'facebook',
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+ measure: MEASURE.CHANNEL_FB_OUTBOUND_CLICKS_CTR,
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+ category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
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+ valueType: MeasureValueType.PERCENTAGE,
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+ decimalPlaces: 2,
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+ useCompactNotation: false,
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+ applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
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+ },
352
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  [MEASURE.CHANNEL_FB_COST_PER_OUTBOUND_CLICK]: {
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  title: 'Meta Cost per Outbound Click',
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  description: 'The average cost per click that took people off Meta.',
@@ -364,981 +273,1013 @@ export const FACEBOOK_MEASURES_MAP = {
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  useCompactNotation: true,
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  applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
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  },
367
- [MEASURE.CHANNEL_FB_VIEW_CONTENTS]: {
368
- title: 'Meta View Contents',
369
- description: 'The number of product or content page views attributed to your Meta ads.',
276
+ [MEASURE.CHANNEL_FB_LINK_CLICKS]: {
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+ title: 'Meta Link Clicks',
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+ description: 'The number of clicks on links in your Meta ads.',
370
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  sumPrefix: '',
371
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  sumSuffix: '',
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  avgPrefix: '',
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  avgSuffix: '',
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  icon: 'facebook',
375
- measure: MEASURE.CHANNEL_FB_VIEW_CONTENTS,
284
+ measure: MEASURE.CHANNEL_FB_LINK_CLICKS,
376
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  category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
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  valueType: MeasureValueType.NUMBER,
378
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  decimalPlaces: 0,
379
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  useCompactNotation: false,
380
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  applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
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  },
382
- [MEASURE.CHANNEL_FB_VIEW_CONTENTS_VALUE]: {
383
- title: 'Meta View Contents Value',
384
- description: 'The total value of products viewed from your Meta ads.',
385
- sumPrefix: '$',
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- sumSuffix: '',
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- avgPrefix: '$',
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- avgSuffix: '',
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+ [MEASURE.CHANNEL_FB_LINK_CLICKS_CTR]: {
292
+ title: 'Meta Link Clicks CTR',
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+ description: 'The percentage of impressions that resulted in link clicks.',
294
+ sumPrefix: '',
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+ sumSuffix: '%',
296
+ avgPrefix: '',
297
+ avgSuffix: '%',
389
298
  icon: 'facebook',
390
- measure: MEASURE.CHANNEL_FB_VIEW_CONTENTS_VALUE,
299
+ measure: MEASURE.CHANNEL_FB_LINK_CLICKS_CTR,
391
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  category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
392
- valueType: MeasureValueType.CURRENCY,
301
+ valueType: MeasureValueType.PERCENTAGE,
393
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  decimalPlaces: 2,
394
- useCompactNotation: true,
303
+ useCompactNotation: false,
395
304
  applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
396
305
  },
397
- [MEASURE.CHANNEL_FB_VIEW_CONTENTS_COST]: {
398
- title: 'Meta Cost per View Content',
399
- description: 'The cost per product or content page view from your Meta ads.',
306
+ [MEASURE.CHANNEL_FB_COST_PER_LINK_CLICK]: {
307
+ title: 'Meta Cost per Link Click',
308
+ description: 'The average cost per link click on your Meta ads.',
400
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  sumPrefix: '$',
401
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  sumSuffix: '',
402
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  avgPrefix: '$',
403
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  avgSuffix: '',
404
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  icon: 'facebook',
405
- measure: MEASURE.CHANNEL_FB_VIEW_CONTENTS_COST,
314
+ measure: MEASURE.CHANNEL_FB_COST_PER_LINK_CLICK,
406
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  category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
407
316
  valueType: MeasureValueType.CURRENCY,
408
317
  decimalPlaces: 2,
409
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  useCompactNotation: true,
410
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  applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
411
320
  },
412
- [MEASURE.CHANNEL_FB_ADD_TO_CARTS]: {
413
- title: 'Meta Add to Carts',
414
- description: 'The number of add to cart actions attributed to your Meta ads.',
321
+ [MEASURE.CHANNEL_FB_PURCHASES]: {
322
+ title: 'Meta Purchases',
323
+ description: 'The number of purchases attributed to your Meta ads.',
415
324
  sumPrefix: '',
416
325
  sumSuffix: '',
417
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  avgPrefix: '',
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  avgSuffix: '',
419
328
  icon: 'facebook',
420
- measure: MEASURE.CHANNEL_FB_ADD_TO_CARTS,
329
+ measure: MEASURE.CHANNEL_FB_PURCHASES,
421
330
  category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
422
331
  valueType: MeasureValueType.NUMBER,
423
332
  decimalPlaces: 0,
424
333
  useCompactNotation: false,
425
334
  applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
426
335
  },
427
- [MEASURE.CHANNEL_FB_ADD_TO_CARTS_VALUE]: {
428
- title: 'Meta Add to Carts Value',
429
- description: 'The total value of products added to cart from your Meta ads.',
336
+ [MEASURE.CHANNEL_FB_PURCHASES_VALUE]: {
337
+ title: 'Meta Purchases Value',
338
+ description: 'The total revenue from purchases attributed to your Meta ads.',
430
339
  sumPrefix: '$',
431
340
  sumSuffix: '',
432
341
  avgPrefix: '$',
433
342
  avgSuffix: '',
434
343
  icon: 'facebook',
435
- measure: MEASURE.CHANNEL_FB_ADD_TO_CARTS_VALUE,
344
+ measure: MEASURE.CHANNEL_FB_PURCHASES_VALUE,
436
345
  category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
437
346
  valueType: MeasureValueType.CURRENCY,
438
347
  decimalPlaces: 2,
439
348
  useCompactNotation: true,
440
349
  applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
441
350
  },
442
- [MEASURE.CHANNEL_FB_ADD_TO_CARTS_COST]: {
443
- title: 'Meta Cost per Add to Cart',
444
- description: 'The cost per add to cart action from your Meta ads.',
351
+ [MEASURE.CHANNEL_FB_CPA]: {
352
+ title: 'Meta CPA',
353
+ description: 'The cost per purchase conversion from your Meta ads.',
445
354
  sumPrefix: '$',
446
355
  sumSuffix: '',
447
356
  avgPrefix: '$',
448
357
  avgSuffix: '',
449
358
  icon: 'facebook',
450
- measure: MEASURE.CHANNEL_FB_ADD_TO_CARTS_COST,
359
+ measure: MEASURE.CHANNEL_FB_CPA,
451
360
  category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
452
361
  valueType: MeasureValueType.CURRENCY,
453
362
  decimalPlaces: 2,
454
363
  useCompactNotation: true,
364
+ applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
365
+ aliases: [MEASURE.CHANNEL_FB_PURCHASES_COST]
366
+ },
367
+ [MEASURE.CHANNEL_FB_ROAS]: {
368
+ title: 'Meta ROAS',
369
+ description: 'The return on ad spend from your Meta ads.',
370
+ sumPrefix: '',
371
+ sumSuffix: 'x',
372
+ avgPrefix: '',
373
+ avgSuffix: 'x',
374
+ icon: 'facebook',
375
+ measure: MEASURE.CHANNEL_FB_ROAS,
376
+ category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
377
+ valueType: MeasureValueType.MULTIPLIER,
378
+ decimalPlaces: 2,
379
+ useCompactNotation: false,
455
380
  applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
456
381
  },
457
- [MEASURE.CHANNEL_FB_INITIATE_CHECKOUTS]: {
458
- title: 'Meta Initiate Checkouts',
459
- description: 'The number of checkout initiations attributed to your Meta ads.',
382
+ [MEASURE.CHANNEL_FB_NEW_CUSTOMER_PURCHASES]: {
383
+ title: 'Meta New Customer Purchases',
384
+ description: 'The number of new customer purchases attributed to your Meta ads.',
460
385
  sumPrefix: '',
461
386
  sumSuffix: '',
462
387
  avgPrefix: '',
463
388
  avgSuffix: '',
464
389
  icon: 'facebook',
465
- measure: MEASURE.CHANNEL_FB_INITIATE_CHECKOUTS,
390
+ measure: MEASURE.CHANNEL_FB_NEW_CUSTOMER_PURCHASES,
466
391
  category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
467
392
  valueType: MeasureValueType.NUMBER,
468
393
  decimalPlaces: 0,
469
394
  useCompactNotation: false,
470
395
  applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
471
396
  },
472
- [MEASURE.CHANNEL_FB_INITIATE_CHECKOUTS_VALUE]: {
473
- title: 'Meta Initiate Checkouts Value',
474
- description: 'The total value of carts at checkout from your Meta ads.',
397
+ [MEASURE.CHANNEL_FB_NEW_CUSTOMER_PURCHASES_VALUE]: {
398
+ title: 'Meta New Customer Purchases Value',
399
+ description: 'The total revenue from new customer purchases attributed to your Meta ads.',
475
400
  sumPrefix: '$',
476
401
  sumSuffix: '',
477
402
  avgPrefix: '$',
478
403
  avgSuffix: '',
479
404
  icon: 'facebook',
480
- measure: MEASURE.CHANNEL_FB_INITIATE_CHECKOUTS_VALUE,
405
+ measure: MEASURE.CHANNEL_FB_NEW_CUSTOMER_PURCHASES_VALUE,
481
406
  category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
482
407
  valueType: MeasureValueType.CURRENCY,
483
408
  decimalPlaces: 2,
484
409
  useCompactNotation: true,
485
410
  applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
486
411
  },
487
- [MEASURE.CHANNEL_FB_INITIATE_CHECKOUTS_COST]: {
488
- title: 'Meta Cost per Initiate Checkout',
489
- description: 'The cost per checkout initiation from your Meta ads.',
412
+ [MEASURE.CHANNEL_FB_NEW_CUSTOMER_CPA]: {
413
+ title: 'Meta New Customer CPA',
414
+ description: 'The cost per acquisition for new customers from Meta ads.',
490
415
  sumPrefix: '$',
491
416
  sumSuffix: '',
492
417
  avgPrefix: '$',
493
418
  avgSuffix: '',
494
419
  icon: 'facebook',
495
- measure: MEASURE.CHANNEL_FB_INITIATE_CHECKOUTS_COST,
420
+ measure: MEASURE.CHANNEL_FB_NEW_CUSTOMER_CPA,
496
421
  category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
497
422
  valueType: MeasureValueType.CURRENCY,
498
423
  decimalPlaces: 2,
499
424
  useCompactNotation: true,
425
+ applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
426
+ aliases: [MEASURE.CHANNEL_FB_NEW_CUSTOMER_PURCHASES_COST]
427
+ },
428
+ [MEASURE.CHANNEL_FB_NEW_CUSTOMER_ROAS]: {
429
+ title: 'Meta New Customer ROAS',
430
+ description: 'The return on ad spend from new customers acquired via Meta ads.',
431
+ sumPrefix: '',
432
+ sumSuffix: 'x',
433
+ avgPrefix: '',
434
+ avgSuffix: 'x',
435
+ icon: 'facebook',
436
+ measure: MEASURE.CHANNEL_FB_NEW_CUSTOMER_ROAS,
437
+ category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
438
+ valueType: MeasureValueType.MULTIPLIER,
439
+ decimalPlaces: 2,
440
+ useCompactNotation: false,
500
441
  applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
501
442
  },
502
- [MEASURE.CHANNEL_FB_LEADS]: {
503
- title: 'Meta Leads',
504
- description: 'The number of leads generated from your Meta ads.',
443
+ [MEASURE.CHANNEL_FB_VIEW_CONTENTS]: {
444
+ title: 'Meta View Contents',
445
+ description: 'The number of product or content page views attributed to your Meta ads.',
505
446
  sumPrefix: '',
506
447
  sumSuffix: '',
507
448
  avgPrefix: '',
508
449
  avgSuffix: '',
509
450
  icon: 'facebook',
510
- measure: MEASURE.CHANNEL_FB_LEADS,
451
+ measure: MEASURE.CHANNEL_FB_VIEW_CONTENTS,
511
452
  category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
512
453
  valueType: MeasureValueType.NUMBER,
513
454
  decimalPlaces: 0,
514
455
  useCompactNotation: false,
515
456
  applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
516
457
  },
517
- [MEASURE.CHANNEL_FB_LEADS_VALUE]: {
518
- title: 'Meta Leads Value',
519
- description: 'The total value of leads generated from your Meta ads.',
458
+ [MEASURE.CHANNEL_FB_VIEW_CONTENTS_VALUE]: {
459
+ title: 'Meta View Contents Value',
460
+ description: 'The total value of products viewed from your Meta ads.',
520
461
  sumPrefix: '$',
521
462
  sumSuffix: '',
522
463
  avgPrefix: '$',
523
464
  avgSuffix: '',
524
465
  icon: 'facebook',
525
- measure: MEASURE.CHANNEL_FB_LEADS_VALUE,
466
+ measure: MEASURE.CHANNEL_FB_VIEW_CONTENTS_VALUE,
526
467
  category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
527
468
  valueType: MeasureValueType.CURRENCY,
528
469
  decimalPlaces: 2,
529
470
  useCompactNotation: true,
530
471
  applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
531
472
  },
532
- [MEASURE.CHANNEL_FB_LEADS_COST]: {
533
- title: 'Meta Cost per Lead',
534
- description: 'The cost per lead generated from your Meta ads.',
473
+ [MEASURE.CHANNEL_FB_VIEW_CONTENTS_COST]: {
474
+ title: 'Meta Cost per View Content',
475
+ description: 'The cost per product or content page view from your Meta ads.',
535
476
  sumPrefix: '$',
536
477
  sumSuffix: '',
537
478
  avgPrefix: '$',
538
479
  avgSuffix: '',
539
480
  icon: 'facebook',
540
- measure: MEASURE.CHANNEL_FB_LEADS_COST,
481
+ measure: MEASURE.CHANNEL_FB_VIEW_CONTENTS_COST,
541
482
  category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
542
483
  valueType: MeasureValueType.CURRENCY,
543
484
  decimalPlaces: 2,
544
485
  useCompactNotation: true,
545
486
  applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
546
487
  },
547
- [MEASURE.CHANNEL_FB_APPOINTMENT_SCHEDULES]: {
548
- title: 'Meta Appointments Scheduled',
549
- description: 'The number of appointments scheduled from your Meta ads.',
488
+ [MEASURE.CHANNEL_FB_ADD_TO_CARTS]: {
489
+ title: 'Meta Add to Carts',
490
+ description: 'The number of add to cart actions attributed to your Meta ads.',
550
491
  sumPrefix: '',
551
492
  sumSuffix: '',
552
493
  avgPrefix: '',
553
494
  avgSuffix: '',
554
495
  icon: 'facebook',
555
- measure: MEASURE.CHANNEL_FB_APPOINTMENT_SCHEDULES,
496
+ measure: MEASURE.CHANNEL_FB_ADD_TO_CARTS,
556
497
  category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
557
498
  valueType: MeasureValueType.NUMBER,
558
499
  decimalPlaces: 0,
559
500
  useCompactNotation: false,
560
501
  applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
561
502
  },
562
- [MEASURE.CHANNEL_FB_APPOINTMENT_SCHEDULES_VALUE]: {
563
- title: 'Meta Appointments Scheduled Value',
564
- description: 'The total value of appointments scheduled from your Meta ads.',
503
+ [MEASURE.CHANNEL_FB_ADD_TO_CARTS_VALUE]: {
504
+ title: 'Meta Add to Carts Value',
505
+ description: 'The total value of products added to cart from your Meta ads.',
565
506
  sumPrefix: '$',
566
507
  sumSuffix: '',
567
508
  avgPrefix: '$',
568
509
  avgSuffix: '',
569
510
  icon: 'facebook',
570
- measure: MEASURE.CHANNEL_FB_APPOINTMENT_SCHEDULES_VALUE,
511
+ measure: MEASURE.CHANNEL_FB_ADD_TO_CARTS_VALUE,
571
512
  category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
572
513
  valueType: MeasureValueType.CURRENCY,
573
514
  decimalPlaces: 2,
574
515
  useCompactNotation: true,
575
516
  applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
576
517
  },
577
- [MEASURE.CHANNEL_FB_APPOINTMENT_SCHEDULES_COST]: {
578
- title: 'Meta Cost per Appointment Scheduled',
579
- description: 'The cost per appointment scheduled from your Meta ads.',
518
+ [MEASURE.CHANNEL_FB_ADD_TO_CARTS_COST]: {
519
+ title: 'Meta Cost per Add to Cart',
520
+ description: 'The cost per add to cart action from your Meta ads.',
580
521
  sumPrefix: '$',
581
522
  sumSuffix: '',
582
523
  avgPrefix: '$',
583
524
  avgSuffix: '',
584
525
  icon: 'facebook',
585
- measure: MEASURE.CHANNEL_FB_APPOINTMENT_SCHEDULES_COST,
526
+ measure: MEASURE.CHANNEL_FB_ADD_TO_CARTS_COST,
586
527
  category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
587
528
  valueType: MeasureValueType.CURRENCY,
588
529
  decimalPlaces: 2,
589
530
  useCompactNotation: true,
590
531
  applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
591
532
  },
592
- [MEASURE.CHANNEL_FB_SUBSCRIBES]: {
593
- title: 'Meta Subscriptions',
594
- description: 'The number of subscription sign-ups from your Meta ads.',
533
+ [MEASURE.CHANNEL_FB_INITIATE_CHECKOUTS]: {
534
+ title: 'Meta Initiate Checkouts',
535
+ description: 'The number of checkout initiations attributed to your Meta ads.',
595
536
  sumPrefix: '',
596
537
  sumSuffix: '',
597
538
  avgPrefix: '',
598
539
  avgSuffix: '',
599
540
  icon: 'facebook',
600
- measure: MEASURE.CHANNEL_FB_SUBSCRIBES,
541
+ measure: MEASURE.CHANNEL_FB_INITIATE_CHECKOUTS,
601
542
  category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
602
543
  valueType: MeasureValueType.NUMBER,
603
544
  decimalPlaces: 0,
604
545
  useCompactNotation: false,
605
546
  applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
606
547
  },
607
- [MEASURE.CHANNEL_FB_SUBSCRIBES_VALUE]: {
608
- title: 'Meta Subscriptions Value',
609
- description: 'The total value of subscriptions from your Meta ads.',
548
+ [MEASURE.CHANNEL_FB_INITIATE_CHECKOUTS_VALUE]: {
549
+ title: 'Meta Initiate Checkouts Value',
550
+ description: 'The total value of carts at checkout from your Meta ads.',
610
551
  sumPrefix: '$',
611
552
  sumSuffix: '',
612
553
  avgPrefix: '$',
613
554
  avgSuffix: '',
614
555
  icon: 'facebook',
615
- measure: MEASURE.CHANNEL_FB_SUBSCRIBES_VALUE,
556
+ measure: MEASURE.CHANNEL_FB_INITIATE_CHECKOUTS_VALUE,
616
557
  category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
617
558
  valueType: MeasureValueType.CURRENCY,
618
559
  decimalPlaces: 2,
619
560
  useCompactNotation: true,
620
561
  applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
621
562
  },
622
- [MEASURE.CHANNEL_FB_SUBSCRIBES_COST]: {
623
- title: 'Meta Cost per Subscription',
624
- description: 'The cost per subscription sign-up from your Meta ads.',
563
+ [MEASURE.CHANNEL_FB_INITIATE_CHECKOUTS_COST]: {
564
+ title: 'Meta Cost per Initiate Checkout',
565
+ description: 'The cost per checkout initiation from your Meta ads.',
625
566
  sumPrefix: '$',
626
567
  sumSuffix: '',
627
568
  avgPrefix: '$',
628
569
  avgSuffix: '',
629
570
  icon: 'facebook',
630
- measure: MEASURE.CHANNEL_FB_SUBSCRIBES_COST,
571
+ measure: MEASURE.CHANNEL_FB_INITIATE_CHECKOUTS_COST,
631
572
  category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
632
573
  valueType: MeasureValueType.CURRENCY,
633
574
  decimalPlaces: 2,
634
575
  useCompactNotation: true,
635
576
  applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
636
577
  },
637
- [MEASURE.CHANNEL_FB_START_TRIALS]: {
638
- title: 'Meta Trial Starts',
639
- description: 'The number of trial starts from your Meta ads.',
578
+ [MEASURE.CHANNEL_FB_SEARCHES]: {
579
+ title: 'Meta Searches',
580
+ description: 'The number of on-site searches attributed to your Meta ads.',
640
581
  sumPrefix: '',
641
582
  sumSuffix: '',
642
583
  avgPrefix: '',
643
584
  avgSuffix: '',
644
585
  icon: 'facebook',
645
- measure: MEASURE.CHANNEL_FB_START_TRIALS,
586
+ measure: MEASURE.CHANNEL_FB_SEARCHES,
646
587
  category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
647
588
  valueType: MeasureValueType.NUMBER,
648
589
  decimalPlaces: 0,
649
590
  useCompactNotation: false,
650
591
  applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
651
592
  },
652
- [MEASURE.CHANNEL_FB_START_TRIALS_VALUE]: {
653
- title: 'Meta Trial Starts Value',
654
- description: 'The total value of trials started from your Meta ads.',
593
+ [MEASURE.CHANNEL_FB_SEARCHES_VALUE]: {
594
+ title: 'Meta Searches Value',
595
+ description: 'The total value of on-site searches attributed to your Meta ads.',
655
596
  sumPrefix: '$',
656
597
  sumSuffix: '',
657
598
  avgPrefix: '$',
658
599
  avgSuffix: '',
659
600
  icon: 'facebook',
660
- measure: MEASURE.CHANNEL_FB_START_TRIALS_VALUE,
601
+ measure: MEASURE.CHANNEL_FB_SEARCHES_VALUE,
661
602
  category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
662
603
  valueType: MeasureValueType.CURRENCY,
663
604
  decimalPlaces: 2,
664
605
  useCompactNotation: true,
665
606
  applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
666
607
  },
667
- [MEASURE.CHANNEL_FB_START_TRIALS_COST]: {
668
- title: 'Meta Cost per Trial Start',
669
- description: 'The cost per trial start from your Meta ads.',
608
+ [MEASURE.CHANNEL_FB_SEARCHES_COST]: {
609
+ title: 'Meta Cost per Search',
610
+ description: 'The cost per on-site search attributed to your Meta ads.',
670
611
  sumPrefix: '$',
671
612
  sumSuffix: '',
672
613
  avgPrefix: '$',
673
614
  avgSuffix: '',
674
615
  icon: 'facebook',
675
- measure: MEASURE.CHANNEL_FB_START_TRIALS_COST,
616
+ measure: MEASURE.CHANNEL_FB_SEARCHES_COST,
676
617
  category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
677
618
  valueType: MeasureValueType.CURRENCY,
678
619
  decimalPlaces: 2,
679
620
  useCompactNotation: true,
680
621
  applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
681
622
  },
682
- [MEASURE.CHANNEL_FB_SUBMIT_APPLICATIONS]: {
683
- title: 'Meta Application Submissions',
684
- description: 'The number of application submissions from your Meta ads.',
623
+ [MEASURE.CHANNEL_FB_ADD_TO_WISHLISTS]: {
624
+ title: 'Meta Add to Wishlists',
625
+ description: 'The number of add to wishlist actions attributed to your Meta ads.',
685
626
  sumPrefix: '',
686
627
  sumSuffix: '',
687
628
  avgPrefix: '',
688
629
  avgSuffix: '',
689
630
  icon: 'facebook',
690
- measure: MEASURE.CHANNEL_FB_SUBMIT_APPLICATIONS,
631
+ measure: MEASURE.CHANNEL_FB_ADD_TO_WISHLISTS,
691
632
  category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
692
633
  valueType: MeasureValueType.NUMBER,
693
634
  decimalPlaces: 0,
694
635
  useCompactNotation: false,
695
636
  applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
696
637
  },
697
- [MEASURE.CHANNEL_FB_SUBMIT_APPLICATIONS_VALUE]: {
698
- title: 'Meta Application Submissions Value',
699
- description: 'The total value of applications submitted from your Meta ads.',
638
+ [MEASURE.CHANNEL_FB_ADD_TO_WISHLISTS_VALUE]: {
639
+ title: 'Meta Add to Wishlists Value',
640
+ description: 'The total value of products added to wishlist from your Meta ads.',
700
641
  sumPrefix: '$',
701
642
  sumSuffix: '',
702
643
  avgPrefix: '$',
703
644
  avgSuffix: '',
704
645
  icon: 'facebook',
705
- measure: MEASURE.CHANNEL_FB_SUBMIT_APPLICATIONS_VALUE,
646
+ measure: MEASURE.CHANNEL_FB_ADD_TO_WISHLISTS_VALUE,
706
647
  category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
707
648
  valueType: MeasureValueType.CURRENCY,
708
649
  decimalPlaces: 2,
709
650
  useCompactNotation: true,
710
651
  applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
711
652
  },
712
- [MEASURE.CHANNEL_FB_SUBMIT_APPLICATIONS_COST]: {
713
- title: 'Meta Cost per Application Submission',
714
- description: 'The cost per application submission from your Meta ads.',
653
+ [MEASURE.CHANNEL_FB_ADD_TO_WISHLISTS_COST]: {
654
+ title: 'Meta Cost per Add to Wishlist',
655
+ description: 'The cost per add to wishlist action from your Meta ads.',
715
656
  sumPrefix: '$',
716
657
  sumSuffix: '',
717
658
  avgPrefix: '$',
718
659
  avgSuffix: '',
719
660
  icon: 'facebook',
720
- measure: MEASURE.CHANNEL_FB_SUBMIT_APPLICATIONS_COST,
661
+ measure: MEASURE.CHANNEL_FB_ADD_TO_WISHLISTS_COST,
721
662
  category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
722
663
  valueType: MeasureValueType.CURRENCY,
723
664
  decimalPlaces: 2,
724
665
  useCompactNotation: true,
725
666
  applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
726
667
  },
727
- [MEASURE.CHANNEL_FB_APP_INSTALLS]: {
728
- title: 'Meta App Installs',
729
- description: 'The number of app installs from your Meta ads.',
668
+ [MEASURE.CHANNEL_FB_ENGAGEMENTS]: {
669
+ title: 'Meta Engagements',
670
+ description: 'The total interactions with your Meta ads (likes, comments, shares, etc.).',
730
671
  sumPrefix: '',
731
672
  sumSuffix: '',
732
673
  avgPrefix: '',
733
674
  avgSuffix: '',
734
675
  icon: 'facebook',
735
- measure: MEASURE.CHANNEL_FB_APP_INSTALLS,
676
+ measure: MEASURE.CHANNEL_FB_ENGAGEMENTS,
736
677
  category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
737
678
  valueType: MeasureValueType.NUMBER,
738
679
  decimalPlaces: 0,
739
680
  useCompactNotation: false,
740
681
  applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
741
682
  },
742
- [MEASURE.CHANNEL_FB_APP_INSTALLS_VALUE]: {
743
- title: 'Meta App Installs Value',
744
- description: 'The total value of app installs from your Meta ads.',
683
+ [MEASURE.CHANNEL_FB_ENGAGEMENTS_COST]: {
684
+ title: 'Meta Cost per Engagement',
685
+ description: 'The cost per engagement on your Meta ads.',
745
686
  sumPrefix: '$',
746
687
  sumSuffix: '',
747
688
  avgPrefix: '$',
748
689
  avgSuffix: '',
749
690
  icon: 'facebook',
750
- measure: MEASURE.CHANNEL_FB_APP_INSTALLS_VALUE,
691
+ measure: MEASURE.CHANNEL_FB_ENGAGEMENTS_COST,
751
692
  category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
752
693
  valueType: MeasureValueType.CURRENCY,
753
694
  decimalPlaces: 2,
754
695
  useCompactNotation: true,
755
696
  applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
756
697
  },
757
- [MEASURE.CHANNEL_FB_APP_INSTALLS_COST]: {
758
- title: 'Meta Cost per App Install',
759
- description: 'The cost per app install from your Meta ads.',
698
+ [MEASURE.CHANNEL_FB_ENGAGEMENT_RATE]: {
699
+ title: 'Meta Engagement Rate',
700
+ description: 'The percentage of people who engaged with your Meta ads after seeing them.',
701
+ sumPrefix: '',
702
+ sumSuffix: '%',
703
+ avgPrefix: '',
704
+ avgSuffix: '%',
705
+ icon: 'facebook',
706
+ measure: MEASURE.CHANNEL_FB_ENGAGEMENT_RATE,
707
+ category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
708
+ valueType: MeasureValueType.PERCENTAGE,
709
+ decimalPlaces: 2,
710
+ useCompactNotation: false,
711
+ applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
712
+ },
713
+ [MEASURE.CHANNEL_FB_SHARES]: {
714
+ title: 'Meta Shares',
715
+ description: 'The number of times your Meta ads were shared.',
716
+ sumPrefix: '',
717
+ sumSuffix: '',
718
+ avgPrefix: '',
719
+ avgSuffix: '',
720
+ icon: 'facebook',
721
+ measure: MEASURE.CHANNEL_FB_SHARES,
722
+ category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
723
+ valueType: MeasureValueType.NUMBER,
724
+ decimalPlaces: 0,
725
+ useCompactNotation: false,
726
+ applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
727
+ },
728
+ [MEASURE.CHANNEL_FB_SHARES_COST]: {
729
+ title: 'Meta Cost per Share',
730
+ description: 'The cost per share of your Meta ads.',
760
731
  sumPrefix: '$',
761
732
  sumSuffix: '',
762
733
  avgPrefix: '$',
763
734
  avgSuffix: '',
764
735
  icon: 'facebook',
765
- measure: MEASURE.CHANNEL_FB_APP_INSTALLS_COST,
736
+ measure: MEASURE.CHANNEL_FB_SHARES_COST,
766
737
  category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
767
738
  valueType: MeasureValueType.CURRENCY,
768
739
  decimalPlaces: 2,
769
740
  useCompactNotation: true,
770
741
  applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
771
742
  },
772
- [MEASURE.CHANNEL_FB_COMPLETE_REGISTRATIONS]: {
773
- title: 'Meta Completed Registrations',
774
- description: 'The number of completed registrations from your Meta ads.',
743
+ [MEASURE.CHANNEL_FB_REACTIONS]: {
744
+ title: 'Meta Reactions',
745
+ description: 'The number of reactions (like, love, wow, etc.) on your Meta ads.',
775
746
  sumPrefix: '',
776
747
  sumSuffix: '',
777
748
  avgPrefix: '',
778
749
  avgSuffix: '',
779
750
  icon: 'facebook',
780
- measure: MEASURE.CHANNEL_FB_COMPLETE_REGISTRATIONS,
751
+ measure: MEASURE.CHANNEL_FB_REACTIONS,
781
752
  category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
782
753
  valueType: MeasureValueType.NUMBER,
783
754
  decimalPlaces: 0,
784
755
  useCompactNotation: false,
785
756
  applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
786
757
  },
787
- [MEASURE.CHANNEL_FB_COMPLETE_REGISTRATIONS_VALUE]: {
788
- title: 'Meta Completed Registrations Value',
789
- description: 'The total value of completed registrations from your Meta ads.',
758
+ [MEASURE.CHANNEL_FB_REACTIONS_COST]: {
759
+ title: 'Meta Cost per Reaction',
760
+ description: 'The cost per reaction on your Meta ads.',
790
761
  sumPrefix: '$',
791
762
  sumSuffix: '',
792
763
  avgPrefix: '$',
793
764
  avgSuffix: '',
794
765
  icon: 'facebook',
795
- measure: MEASURE.CHANNEL_FB_COMPLETE_REGISTRATIONS_VALUE,
766
+ measure: MEASURE.CHANNEL_FB_REACTIONS_COST,
796
767
  category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
797
768
  valueType: MeasureValueType.CURRENCY,
798
769
  decimalPlaces: 2,
799
770
  useCompactNotation: true,
800
771
  applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
801
772
  },
802
- [MEASURE.CHANNEL_FB_COMPLETE_REGISTRATIONS_COST]: {
803
- title: 'Meta Cost per Completed Registration',
804
- description: 'The cost per completed registration from your Meta ads.',
773
+ [MEASURE.CHANNEL_FB_LIKES]: {
774
+ title: 'Meta Likes',
775
+ description: 'The number of likes on your Meta ads.',
776
+ sumPrefix: '',
777
+ sumSuffix: '',
778
+ avgPrefix: '',
779
+ avgSuffix: '',
780
+ icon: 'facebook',
781
+ measure: MEASURE.CHANNEL_FB_LIKES,
782
+ category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
783
+ valueType: MeasureValueType.NUMBER,
784
+ decimalPlaces: 0,
785
+ useCompactNotation: false,
786
+ applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
787
+ },
788
+ [MEASURE.CHANNEL_FB_LIKES_COST]: {
789
+ title: 'Meta Cost per Like',
790
+ description: 'The cost per like on your Meta ads.',
805
791
  sumPrefix: '$',
806
792
  sumSuffix: '',
807
793
  avgPrefix: '$',
808
794
  avgSuffix: '',
809
795
  icon: 'facebook',
810
- measure: MEASURE.CHANNEL_FB_COMPLETE_REGISTRATIONS_COST,
796
+ measure: MEASURE.CHANNEL_FB_LIKES_COST,
811
797
  category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
812
798
  valueType: MeasureValueType.CURRENCY,
813
799
  decimalPlaces: 2,
814
800
  useCompactNotation: true,
815
801
  applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
816
802
  },
817
- [MEASURE.CHANNEL_FB_VIDEO_VIEWS]: {
818
- title: 'Meta Video Views',
819
- description: 'The number of video views on your Meta ads.',
803
+ [MEASURE.CHANNEL_FB_COMMENTS]: {
804
+ title: 'Meta Comments',
805
+ description: 'The number of comments on your Meta ads.',
820
806
  sumPrefix: '',
821
807
  sumSuffix: '',
822
808
  avgPrefix: '',
823
809
  avgSuffix: '',
824
810
  icon: 'facebook',
825
- measure: MEASURE.CHANNEL_FB_VIDEO_VIEWS,
811
+ measure: MEASURE.CHANNEL_FB_COMMENTS,
826
812
  category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
827
813
  valueType: MeasureValueType.NUMBER,
828
814
  decimalPlaces: 0,
829
815
  useCompactNotation: false,
830
816
  applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
831
817
  },
832
- [MEASURE.CHANNEL_FB_VIDEO_VIEWS_COST]: {
833
- title: 'Meta Cost per Video View',
834
- description: 'The cost per video view on your Meta ads.',
818
+ [MEASURE.CHANNEL_FB_COMMENTS_COST]: {
819
+ title: 'Meta Cost per Comment',
820
+ description: 'The cost per comment on your Meta ads.',
835
821
  sumPrefix: '$',
836
822
  sumSuffix: '',
837
823
  avgPrefix: '$',
838
824
  avgSuffix: '',
839
825
  icon: 'facebook',
840
- measure: MEASURE.CHANNEL_FB_VIDEO_VIEWS_COST,
826
+ measure: MEASURE.CHANNEL_FB_COMMENTS_COST,
841
827
  category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
842
828
  valueType: MeasureValueType.CURRENCY,
843
829
  decimalPlaces: 2,
844
830
  useCompactNotation: true,
845
831
  applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
846
832
  },
847
- [MEASURE.CHANNEL_FB_VIDEO_VIEWS_15_SEC_COST]: {
848
- title: 'Meta Cost per 15-Second Video View',
849
- description: 'The cost per 15-second video view on your Meta ads.',
850
- sumPrefix: '$',
833
+ [MEASURE.CHANNEL_FB_SAVES]: {
834
+ title: 'Meta Saves',
835
+ description: 'The number of times people saved your Meta ads for later viewing.',
836
+ sumPrefix: '',
851
837
  sumSuffix: '',
852
- avgPrefix: '$',
838
+ avgPrefix: '',
853
839
  avgSuffix: '',
854
840
  icon: 'facebook',
855
- measure: MEASURE.CHANNEL_FB_VIDEO_VIEWS_15_SEC_COST,
841
+ measure: MEASURE.CHANNEL_FB_SAVES,
856
842
  category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
857
- valueType: MeasureValueType.CURRENCY,
858
- decimalPlaces: 2,
859
- useCompactNotation: true,
843
+ valueType: MeasureValueType.NUMBER,
844
+ decimalPlaces: 0,
845
+ useCompactNotation: false,
860
846
  applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
861
847
  },
862
- [MEASURE.CHANNEL_FB_VIDEO_VIEWS_THRUPLAY_COST]: {
863
- title: 'Meta Cost per Video Thruplay',
864
- description: 'The cost per video watched to completion or for at least 15 seconds.',
848
+ [MEASURE.CHANNEL_FB_SAVES_COST]: {
849
+ title: 'Meta Cost per Save',
850
+ description: 'The cost per save on your Meta ads.',
865
851
  sumPrefix: '$',
866
852
  sumSuffix: '',
867
853
  avgPrefix: '$',
868
854
  avgSuffix: '',
869
855
  icon: 'facebook',
870
- measure: MEASURE.CHANNEL_FB_VIDEO_VIEWS_THRUPLAY_COST,
856
+ measure: MEASURE.CHANNEL_FB_SAVES_COST,
871
857
  category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
872
858
  valueType: MeasureValueType.CURRENCY,
873
859
  decimalPlaces: 2,
874
860
  useCompactNotation: true,
875
861
  applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
876
862
  },
877
- [MEASURE.CHANNEL_FB_VIDEO_PLAYS]: {
878
- title: 'Meta Video Plays',
879
- description: 'The number of video plays on your Meta ads.',
863
+ [MEASURE.CHANNEL_FB_LANDING_PAGE_VIEWS]: {
864
+ title: 'Meta Landing Page Views',
865
+ description: 'The number of times your landing page loaded after people clicked your ads.',
880
866
  sumPrefix: '',
881
867
  sumSuffix: '',
882
868
  avgPrefix: '',
883
869
  avgSuffix: '',
884
870
  icon: 'facebook',
885
- measure: MEASURE.CHANNEL_FB_VIDEO_PLAYS,
871
+ measure: MEASURE.CHANNEL_FB_LANDING_PAGE_VIEWS,
886
872
  category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
887
873
  valueType: MeasureValueType.NUMBER,
888
874
  decimalPlaces: 0,
889
875
  useCompactNotation: false,
890
876
  applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
891
877
  },
892
- [MEASURE.CHANNEL_FB_VIDEO_PLAYS_COST]: {
893
- title: 'Meta Cost per Video Play',
894
- description: 'The cost per video play on your Meta ads.',
878
+ [MEASURE.CHANNEL_FB_LANDING_PAGE_VIEWS_COST]: {
879
+ title: 'Meta Cost per Landing Page View',
880
+ description: 'The cost per landing page view from your Meta ads.',
895
881
  sumPrefix: '$',
896
882
  sumSuffix: '',
897
883
  avgPrefix: '$',
898
884
  avgSuffix: '',
899
885
  icon: 'facebook',
900
- measure: MEASURE.CHANNEL_FB_VIDEO_PLAYS_COST,
886
+ measure: MEASURE.CHANNEL_FB_LANDING_PAGE_VIEWS_COST,
901
887
  category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
902
888
  valueType: MeasureValueType.CURRENCY,
903
889
  decimalPlaces: 2,
904
890
  useCompactNotation: true,
905
891
  applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
906
892
  },
907
- [MEASURE.CHANNEL_FB_UNIQUE_CLICKS_CTR]: {
908
- title: 'Meta Unique Clicks CTR',
909
- description: 'The percentage of people who clicked on your ad at least once.',
893
+ [MEASURE.CHANNEL_FB_LANDING_PAGE_VIEW_RATE]: {
894
+ title: 'Meta Landing Page View Rate',
895
+ description: 'The percentage of clicks that resulted in landing page loads.',
910
896
  sumPrefix: '',
911
897
  sumSuffix: '%',
912
898
  avgPrefix: '',
913
899
  avgSuffix: '%',
914
900
  icon: 'facebook',
915
- measure: MEASURE.CHANNEL_FB_UNIQUE_CLICKS_CTR,
901
+ measure: MEASURE.CHANNEL_FB_LANDING_PAGE_VIEW_RATE,
916
902
  category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
917
903
  valueType: MeasureValueType.PERCENTAGE,
918
904
  decimalPlaces: 2,
919
905
  useCompactNotation: false,
920
906
  applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
921
907
  },
922
- [MEASURE.CHANNEL_FB_INLINE_CLICKS_CTR]: {
923
- title: 'Meta Inline Clicks CTR',
924
- description: 'The percentage of impressions that resulted in inline link clicks.',
908
+ [MEASURE.CHANNEL_FB_LEADS]: {
909
+ title: 'Meta Leads',
910
+ description: 'The number of leads generated from your Meta ads.',
925
911
  sumPrefix: '',
926
- sumSuffix: '%',
912
+ sumSuffix: '',
927
913
  avgPrefix: '',
928
- avgSuffix: '%',
914
+ avgSuffix: '',
929
915
  icon: 'facebook',
930
- measure: MEASURE.CHANNEL_FB_INLINE_CLICKS_CTR,
916
+ measure: MEASURE.CHANNEL_FB_LEADS,
931
917
  category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
932
- valueType: MeasureValueType.PERCENTAGE,
933
- decimalPlaces: 2,
918
+ valueType: MeasureValueType.NUMBER,
919
+ decimalPlaces: 0,
934
920
  useCompactNotation: false,
935
921
  applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
936
922
  },
937
- [MEASURE.CHANNEL_FB_OUTBOUND_CLICKS_CTR]: {
938
- title: 'Meta Outbound Clicks CTR',
939
- description: 'The percentage of impressions that resulted in outbound clicks.',
940
- sumPrefix: '',
941
- sumSuffix: '%',
942
- avgPrefix: '',
943
- avgSuffix: '%',
923
+ [MEASURE.CHANNEL_FB_LEADS_VALUE]: {
924
+ title: 'Meta Leads Value',
925
+ description: 'The total value of leads generated from your Meta ads.',
926
+ sumPrefix: '$',
927
+ sumSuffix: '',
928
+ avgPrefix: '$',
929
+ avgSuffix: '',
944
930
  icon: 'facebook',
945
- measure: MEASURE.CHANNEL_FB_OUTBOUND_CLICKS_CTR,
931
+ measure: MEASURE.CHANNEL_FB_LEADS_VALUE,
946
932
  category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
947
- valueType: MeasureValueType.PERCENTAGE,
933
+ valueType: MeasureValueType.CURRENCY,
948
934
  decimalPlaces: 2,
949
- useCompactNotation: false,
935
+ useCompactNotation: true,
950
936
  applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
951
937
  },
952
- [MEASURE.CHANNEL_FB_LINK_CLICKS]: {
953
- title: 'Meta Link Clicks',
954
- description: 'The number of clicks on links in your Meta ads.',
938
+ [MEASURE.CHANNEL_FB_LEADS_COST]: {
939
+ title: 'Meta Cost per Lead',
940
+ description: 'The cost per lead generated from your Meta ads.',
941
+ sumPrefix: '$',
942
+ sumSuffix: '',
943
+ avgPrefix: '$',
944
+ avgSuffix: '',
945
+ icon: 'facebook',
946
+ measure: MEASURE.CHANNEL_FB_LEADS_COST,
947
+ category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
948
+ valueType: MeasureValueType.CURRENCY,
949
+ decimalPlaces: 2,
950
+ useCompactNotation: true,
951
+ applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
952
+ },
953
+ [MEASURE.CHANNEL_FB_APPOINTMENT_SCHEDULES]: {
954
+ title: 'Meta Appointments Scheduled',
955
+ description: 'The number of appointments scheduled from your Meta ads.',
955
956
  sumPrefix: '',
956
957
  sumSuffix: '',
957
958
  avgPrefix: '',
958
959
  avgSuffix: '',
959
960
  icon: 'facebook',
960
- measure: MEASURE.CHANNEL_FB_LINK_CLICKS,
961
+ measure: MEASURE.CHANNEL_FB_APPOINTMENT_SCHEDULES,
961
962
  category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
962
963
  valueType: MeasureValueType.NUMBER,
963
964
  decimalPlaces: 0,
964
965
  useCompactNotation: false,
965
966
  applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
966
967
  },
967
- [MEASURE.CHANNEL_FB_LINK_CLICKS_CTR]: {
968
- title: 'Meta Link Clicks CTR',
969
- description: 'The percentage of impressions that resulted in link clicks.',
970
- sumPrefix: '',
971
- sumSuffix: '%',
972
- avgPrefix: '',
973
- avgSuffix: '%',
968
+ [MEASURE.CHANNEL_FB_APPOINTMENT_SCHEDULES_VALUE]: {
969
+ title: 'Meta Appointments Scheduled Value',
970
+ description: 'The total value of appointments scheduled from your Meta ads.',
971
+ sumPrefix: '$',
972
+ sumSuffix: '',
973
+ avgPrefix: '$',
974
+ avgSuffix: '',
974
975
  icon: 'facebook',
975
- measure: MEASURE.CHANNEL_FB_LINK_CLICKS_CTR,
976
+ measure: MEASURE.CHANNEL_FB_APPOINTMENT_SCHEDULES_VALUE,
976
977
  category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
977
- valueType: MeasureValueType.PERCENTAGE,
978
+ valueType: MeasureValueType.CURRENCY,
978
979
  decimalPlaces: 2,
979
- useCompactNotation: false,
980
+ useCompactNotation: true,
980
981
  applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
981
982
  },
982
- [MEASURE.CHANNEL_FB_COST_PER_LINK_CLICK]: {
983
- title: 'Meta Cost per Link Click',
984
- description: 'The average cost per link click on your Meta ads.',
983
+ [MEASURE.CHANNEL_FB_APPOINTMENT_SCHEDULES_COST]: {
984
+ title: 'Meta Cost per Appointment Scheduled',
985
+ description: 'The cost per appointment scheduled from your Meta ads.',
985
986
  sumPrefix: '$',
986
987
  sumSuffix: '',
987
988
  avgPrefix: '$',
988
989
  avgSuffix: '',
989
990
  icon: 'facebook',
990
- measure: MEASURE.CHANNEL_FB_COST_PER_LINK_CLICK,
991
+ measure: MEASURE.CHANNEL_FB_APPOINTMENT_SCHEDULES_COST,
991
992
  category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
992
993
  valueType: MeasureValueType.CURRENCY,
993
994
  decimalPlaces: 2,
994
995
  useCompactNotation: true,
995
996
  applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
996
997
  },
997
- [MEASURE.CHANNEL_FB_SEARCHES]: {
998
- title: 'Meta Searches',
999
- description: 'The number of on-site searches attributed to your Meta ads.',
998
+ [MEASURE.CHANNEL_FB_SUBSCRIBES]: {
999
+ title: 'Meta Subscriptions',
1000
+ description: 'The number of subscription sign-ups from your Meta ads.',
1000
1001
  sumPrefix: '',
1001
1002
  sumSuffix: '',
1002
1003
  avgPrefix: '',
1003
1004
  avgSuffix: '',
1004
1005
  icon: 'facebook',
1005
- measure: MEASURE.CHANNEL_FB_SEARCHES,
1006
+ measure: MEASURE.CHANNEL_FB_SUBSCRIBES,
1006
1007
  category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
1007
1008
  valueType: MeasureValueType.NUMBER,
1008
1009
  decimalPlaces: 0,
1009
1010
  useCompactNotation: false,
1010
1011
  applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
1011
1012
  },
1012
- [MEASURE.CHANNEL_FB_SEARCHES_VALUE]: {
1013
- title: 'Meta Searches Value',
1014
- description: 'The total value of on-site searches attributed to your Meta ads.',
1013
+ [MEASURE.CHANNEL_FB_SUBSCRIBES_VALUE]: {
1014
+ title: 'Meta Subscriptions Value',
1015
+ description: 'The total value of subscriptions from your Meta ads.',
1015
1016
  sumPrefix: '$',
1016
1017
  sumSuffix: '',
1017
1018
  avgPrefix: '$',
1018
1019
  avgSuffix: '',
1019
1020
  icon: 'facebook',
1020
- measure: MEASURE.CHANNEL_FB_SEARCHES_VALUE,
1021
+ measure: MEASURE.CHANNEL_FB_SUBSCRIBES_VALUE,
1021
1022
  category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
1022
1023
  valueType: MeasureValueType.CURRENCY,
1023
1024
  decimalPlaces: 2,
1024
1025
  useCompactNotation: true,
1025
1026
  applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
1026
1027
  },
1027
- [MEASURE.CHANNEL_FB_SEARCHES_COST]: {
1028
- title: 'Meta Cost per Search',
1029
- description: 'The cost per on-site search attributed to your Meta ads.',
1028
+ [MEASURE.CHANNEL_FB_SUBSCRIBES_COST]: {
1029
+ title: 'Meta Cost per Subscription',
1030
+ description: 'The cost per subscription sign-up from your Meta ads.',
1030
1031
  sumPrefix: '$',
1031
1032
  sumSuffix: '',
1032
1033
  avgPrefix: '$',
1033
1034
  avgSuffix: '',
1034
1035
  icon: 'facebook',
1035
- measure: MEASURE.CHANNEL_FB_SEARCHES_COST,
1036
+ measure: MEASURE.CHANNEL_FB_SUBSCRIBES_COST,
1036
1037
  category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
1037
1038
  valueType: MeasureValueType.CURRENCY,
1038
1039
  decimalPlaces: 2,
1039
1040
  useCompactNotation: true,
1040
1041
  applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
1041
1042
  },
1042
- [MEASURE.CHANNEL_FB_ADD_TO_WISHLISTS]: {
1043
- title: 'Meta Add to Wishlists',
1044
- description: 'The number of add to wishlist actions attributed to your Meta ads.',
1043
+ [MEASURE.CHANNEL_FB_START_TRIALS]: {
1044
+ title: 'Meta Trial Starts',
1045
+ description: 'The number of trial starts from your Meta ads.',
1045
1046
  sumPrefix: '',
1046
1047
  sumSuffix: '',
1047
1048
  avgPrefix: '',
1048
1049
  avgSuffix: '',
1049
1050
  icon: 'facebook',
1050
- measure: MEASURE.CHANNEL_FB_ADD_TO_WISHLISTS,
1051
+ measure: MEASURE.CHANNEL_FB_START_TRIALS,
1051
1052
  category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
1052
1053
  valueType: MeasureValueType.NUMBER,
1053
1054
  decimalPlaces: 0,
1054
1055
  useCompactNotation: false,
1055
1056
  applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
1056
1057
  },
1057
- [MEASURE.CHANNEL_FB_ADD_TO_WISHLISTS_VALUE]: {
1058
- title: 'Meta Add to Wishlists Value',
1059
- description: 'The total value of products added to wishlist from your Meta ads.',
1058
+ [MEASURE.CHANNEL_FB_START_TRIALS_VALUE]: {
1059
+ title: 'Meta Trial Starts Value',
1060
+ description: 'The total value of trials started from your Meta ads.',
1060
1061
  sumPrefix: '$',
1061
1062
  sumSuffix: '',
1062
1063
  avgPrefix: '$',
1063
1064
  avgSuffix: '',
1064
1065
  icon: 'facebook',
1065
- measure: MEASURE.CHANNEL_FB_ADD_TO_WISHLISTS_VALUE,
1066
+ measure: MEASURE.CHANNEL_FB_START_TRIALS_VALUE,
1066
1067
  category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
1067
1068
  valueType: MeasureValueType.CURRENCY,
1068
1069
  decimalPlaces: 2,
1069
1070
  useCompactNotation: true,
1070
1071
  applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
1071
1072
  },
1072
- [MEASURE.CHANNEL_FB_ADD_TO_WISHLISTS_COST]: {
1073
- title: 'Meta Cost per Add to Wishlist',
1074
- description: 'The cost per add to wishlist action from your Meta ads.',
1073
+ [MEASURE.CHANNEL_FB_START_TRIALS_COST]: {
1074
+ title: 'Meta Cost per Trial Start',
1075
+ description: 'The cost per trial start from your Meta ads.',
1075
1076
  sumPrefix: '$',
1076
1077
  sumSuffix: '',
1077
1078
  avgPrefix: '$',
1078
1079
  avgSuffix: '',
1079
1080
  icon: 'facebook',
1080
- measure: MEASURE.CHANNEL_FB_ADD_TO_WISHLISTS_COST,
1081
+ measure: MEASURE.CHANNEL_FB_START_TRIALS_COST,
1081
1082
  category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
1082
1083
  valueType: MeasureValueType.CURRENCY,
1083
1084
  decimalPlaces: 2,
1084
1085
  useCompactNotation: true,
1085
1086
  applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
1086
1087
  },
1087
- [MEASURE.CHANNEL_FB_ENGAGEMENTS]: {
1088
- title: 'Meta Engagements',
1089
- description: 'The total interactions with your Meta ads (likes, comments, shares, etc.).',
1088
+ [MEASURE.CHANNEL_FB_SUBMIT_APPLICATIONS]: {
1089
+ title: 'Meta Application Submissions',
1090
+ description: 'The number of application submissions from your Meta ads.',
1090
1091
  sumPrefix: '',
1091
1092
  sumSuffix: '',
1092
1093
  avgPrefix: '',
1093
1094
  avgSuffix: '',
1094
1095
  icon: 'facebook',
1095
- measure: MEASURE.CHANNEL_FB_ENGAGEMENTS,
1096
+ measure: MEASURE.CHANNEL_FB_SUBMIT_APPLICATIONS,
1096
1097
  category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
1097
1098
  valueType: MeasureValueType.NUMBER,
1098
1099
  decimalPlaces: 0,
1099
1100
  useCompactNotation: false,
1100
1101
  applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
1101
1102
  },
1102
- [MEASURE.CHANNEL_FB_ENGAGEMENTS_COST]: {
1103
- title: 'Meta Cost per Engagement',
1104
- description: 'The cost per engagement on your Meta ads.',
1103
+ [MEASURE.CHANNEL_FB_SUBMIT_APPLICATIONS_VALUE]: {
1104
+ title: 'Meta Application Submissions Value',
1105
+ description: 'The total value of applications submitted from your Meta ads.',
1105
1106
  sumPrefix: '$',
1106
1107
  sumSuffix: '',
1107
1108
  avgPrefix: '$',
1108
1109
  avgSuffix: '',
1109
1110
  icon: 'facebook',
1110
- measure: MEASURE.CHANNEL_FB_ENGAGEMENTS_COST,
1111
+ measure: MEASURE.CHANNEL_FB_SUBMIT_APPLICATIONS_VALUE,
1111
1112
  category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
1112
1113
  valueType: MeasureValueType.CURRENCY,
1113
1114
  decimalPlaces: 2,
1114
1115
  useCompactNotation: true,
1115
1116
  applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
1116
1117
  },
1117
- [MEASURE.CHANNEL_FB_ENGAGEMENT_RATE]: {
1118
- title: 'Meta Engagement Rate',
1119
- description: 'The percentage of people who engaged with your Meta ads after seeing them.',
1120
- sumPrefix: '',
1121
- sumSuffix: '%',
1122
- avgPrefix: '',
1123
- avgSuffix: '%',
1118
+ [MEASURE.CHANNEL_FB_SUBMIT_APPLICATIONS_COST]: {
1119
+ title: 'Meta Cost per Application Submission',
1120
+ description: 'The cost per application submission from your Meta ads.',
1121
+ sumPrefix: '$',
1122
+ sumSuffix: '',
1123
+ avgPrefix: '$',
1124
+ avgSuffix: '',
1124
1125
  icon: 'facebook',
1125
- measure: MEASURE.CHANNEL_FB_ENGAGEMENT_RATE,
1126
+ measure: MEASURE.CHANNEL_FB_SUBMIT_APPLICATIONS_COST,
1126
1127
  category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
1127
- valueType: MeasureValueType.PERCENTAGE,
1128
+ valueType: MeasureValueType.CURRENCY,
1128
1129
  decimalPlaces: 2,
1129
- useCompactNotation: false,
1130
+ useCompactNotation: true,
1130
1131
  applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
1131
1132
  },
1132
- [MEASURE.CHANNEL_FB_REACTIONS]: {
1133
- title: 'Meta Reactions',
1134
- description: 'The number of reactions (like, love, wow, etc.) on your Meta ads.',
1133
+ [MEASURE.CHANNEL_FB_APP_INSTALLS]: {
1134
+ title: 'Meta App Installs',
1135
+ description: 'The number of app installs from your Meta ads.',
1135
1136
  sumPrefix: '',
1136
1137
  sumSuffix: '',
1137
1138
  avgPrefix: '',
1138
1139
  avgSuffix: '',
1139
1140
  icon: 'facebook',
1140
- measure: MEASURE.CHANNEL_FB_REACTIONS,
1141
+ measure: MEASURE.CHANNEL_FB_APP_INSTALLS,
1141
1142
  category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
1142
1143
  valueType: MeasureValueType.NUMBER,
1143
1144
  decimalPlaces: 0,
1144
1145
  useCompactNotation: false,
1145
1146
  applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
1146
1147
  },
1147
- [MEASURE.CHANNEL_FB_REACTIONS_COST]: {
1148
- title: 'Meta Cost per Reaction',
1149
- description: 'The cost per reaction on your Meta ads.',
1148
+ [MEASURE.CHANNEL_FB_APP_INSTALLS_VALUE]: {
1149
+ title: 'Meta App Installs Value',
1150
+ description: 'The total value of app installs from your Meta ads.',
1150
1151
  sumPrefix: '$',
1151
1152
  sumSuffix: '',
1152
1153
  avgPrefix: '$',
1153
1154
  avgSuffix: '',
1154
1155
  icon: 'facebook',
1155
- measure: MEASURE.CHANNEL_FB_REACTIONS_COST,
1156
+ measure: MEASURE.CHANNEL_FB_APP_INSTALLS_VALUE,
1156
1157
  category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
1157
1158
  valueType: MeasureValueType.CURRENCY,
1158
1159
  decimalPlaces: 2,
1159
1160
  useCompactNotation: true,
1160
1161
  applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
1161
1162
  },
1162
- [MEASURE.CHANNEL_FB_SHARES]: {
1163
- title: 'Meta Shares',
1164
- description: 'The number of times your Meta ads were shared.',
1165
- sumPrefix: '',
1166
- sumSuffix: '',
1167
- avgPrefix: '',
1168
- avgSuffix: '',
1169
- icon: 'facebook',
1170
- measure: MEASURE.CHANNEL_FB_SHARES,
1171
- category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
1172
- valueType: MeasureValueType.NUMBER,
1173
- decimalPlaces: 0,
1174
- useCompactNotation: false,
1175
- applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
1176
- },
1177
- [MEASURE.CHANNEL_FB_SHARES_COST]: {
1178
- title: 'Meta Cost per Share',
1179
- description: 'The cost per share of your Meta ads.',
1163
+ [MEASURE.CHANNEL_FB_APP_INSTALLS_COST]: {
1164
+ title: 'Meta Cost per App Install',
1165
+ description: 'The cost per app install from your Meta ads.',
1180
1166
  sumPrefix: '$',
1181
1167
  sumSuffix: '',
1182
1168
  avgPrefix: '$',
1183
1169
  avgSuffix: '',
1184
1170
  icon: 'facebook',
1185
- measure: MEASURE.CHANNEL_FB_SHARES_COST,
1171
+ measure: MEASURE.CHANNEL_FB_APP_INSTALLS_COST,
1186
1172
  category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
1187
1173
  valueType: MeasureValueType.CURRENCY,
1188
1174
  decimalPlaces: 2,
1189
1175
  useCompactNotation: true,
1190
1176
  applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
1191
1177
  },
1192
- [MEASURE.CHANNEL_FB_LIKES]: {
1193
- title: 'Meta Likes',
1194
- description: 'The number of likes on your Meta ads.',
1178
+ [MEASURE.CHANNEL_FB_COMPLETE_REGISTRATIONS]: {
1179
+ title: 'Meta Completed Registrations',
1180
+ description: 'The number of completed registrations from your Meta ads.',
1195
1181
  sumPrefix: '',
1196
1182
  sumSuffix: '',
1197
1183
  avgPrefix: '',
1198
1184
  avgSuffix: '',
1199
1185
  icon: 'facebook',
1200
- measure: MEASURE.CHANNEL_FB_LIKES,
1186
+ measure: MEASURE.CHANNEL_FB_COMPLETE_REGISTRATIONS,
1201
1187
  category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
1202
1188
  valueType: MeasureValueType.NUMBER,
1203
1189
  decimalPlaces: 0,
1204
1190
  useCompactNotation: false,
1205
1191
  applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
1206
1192
  },
1207
- [MEASURE.CHANNEL_FB_LIKES_COST]: {
1208
- title: 'Meta Cost per Like',
1209
- description: 'The cost per like on your Meta ads.',
1193
+ [MEASURE.CHANNEL_FB_COMPLETE_REGISTRATIONS_VALUE]: {
1194
+ title: 'Meta Completed Registrations Value',
1195
+ description: 'The total value of completed registrations from your Meta ads.',
1210
1196
  sumPrefix: '$',
1211
1197
  sumSuffix: '',
1212
1198
  avgPrefix: '$',
1213
1199
  avgSuffix: '',
1214
1200
  icon: 'facebook',
1215
- measure: MEASURE.CHANNEL_FB_LIKES_COST,
1201
+ measure: MEASURE.CHANNEL_FB_COMPLETE_REGISTRATIONS_VALUE,
1216
1202
  category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
1217
1203
  valueType: MeasureValueType.CURRENCY,
1218
1204
  decimalPlaces: 2,
1219
1205
  useCompactNotation: true,
1220
1206
  applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
1221
1207
  },
1222
- [MEASURE.CHANNEL_FB_COMMENTS]: {
1223
- title: 'Meta Comments',
1224
- description: 'The number of comments on your Meta ads.',
1225
- sumPrefix: '',
1226
- sumSuffix: '',
1227
- avgPrefix: '',
1228
- avgSuffix: '',
1229
- icon: 'facebook',
1230
- measure: MEASURE.CHANNEL_FB_COMMENTS,
1231
- category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
1232
- valueType: MeasureValueType.NUMBER,
1233
- decimalPlaces: 0,
1234
- useCompactNotation: false,
1235
- applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
1236
- },
1237
- [MEASURE.CHANNEL_FB_COMMENTS_COST]: {
1238
- title: 'Meta Cost per Comment',
1239
- description: 'The cost per comment on your Meta ads.',
1208
+ [MEASURE.CHANNEL_FB_COMPLETE_REGISTRATIONS_COST]: {
1209
+ title: 'Meta Cost per Completed Registration',
1210
+ description: 'The cost per completed registration from your Meta ads.',
1240
1211
  sumPrefix: '$',
1241
1212
  sumSuffix: '',
1242
1213
  avgPrefix: '$',
1243
1214
  avgSuffix: '',
1244
1215
  icon: 'facebook',
1245
- measure: MEASURE.CHANNEL_FB_COMMENTS_COST,
1216
+ measure: MEASURE.CHANNEL_FB_COMPLETE_REGISTRATIONS_COST,
1246
1217
  category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
1247
1218
  valueType: MeasureValueType.CURRENCY,
1248
1219
  decimalPlaces: 2,
1249
1220
  useCompactNotation: true,
1250
1221
  applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
1251
1222
  },
1252
- [MEASURE.CHANNEL_FB_SAVES]: {
1253
- title: 'Meta Saves',
1254
- description: 'The number of times people saved your Meta ads for later viewing.',
1223
+ [MEASURE.CHANNEL_FB_VIDEO_VIEWS]: {
1224
+ title: 'Meta Video Views',
1225
+ description: 'The number of video views on your Meta ads.',
1255
1226
  sumPrefix: '',
1256
1227
  sumSuffix: '',
1257
1228
  avgPrefix: '',
1258
1229
  avgSuffix: '',
1259
1230
  icon: 'facebook',
1260
- measure: MEASURE.CHANNEL_FB_SAVES,
1231
+ measure: MEASURE.CHANNEL_FB_VIDEO_VIEWS,
1261
1232
  category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
1262
1233
  valueType: MeasureValueType.NUMBER,
1263
1234
  decimalPlaces: 0,
1264
1235
  useCompactNotation: false,
1265
1236
  applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
1266
1237
  },
1267
- [MEASURE.CHANNEL_FB_SAVES_COST]: {
1268
- title: 'Meta Cost per Save',
1269
- description: 'The cost per save on your Meta ads.',
1238
+ [MEASURE.CHANNEL_FB_VIDEO_VIEWS_COST]: {
1239
+ title: 'Meta Cost per Video View',
1240
+ description: 'The cost per video view on your Meta ads.',
1270
1241
  sumPrefix: '$',
1271
1242
  sumSuffix: '',
1272
1243
  avgPrefix: '$',
1273
1244
  avgSuffix: '',
1274
1245
  icon: 'facebook',
1275
- measure: MEASURE.CHANNEL_FB_SAVES_COST,
1246
+ measure: MEASURE.CHANNEL_FB_VIDEO_VIEWS_COST,
1276
1247
  category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
1277
1248
  valueType: MeasureValueType.CURRENCY,
1278
1249
  decimalPlaces: 2,
1279
1250
  useCompactNotation: true,
1280
1251
  applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
1281
1252
  },
1282
- [MEASURE.CHANNEL_FB_LANDING_PAGE_VIEWS]: {
1283
- title: 'Meta Landing Page Views',
1284
- description: 'The number of times your landing page loaded after people clicked your ads.',
1253
+ [MEASURE.CHANNEL_FB_VIDEO_VIEWS_15_SEC]: {
1254
+ title: 'Meta 15-Second Video Views',
1255
+ description: 'The number of times your video ads were watched for at least 15 seconds.',
1285
1256
  sumPrefix: '',
1286
1257
  sumSuffix: '',
1287
1258
  avgPrefix: '',
1288
1259
  avgSuffix: '',
1289
1260
  icon: 'facebook',
1290
- measure: MEASURE.CHANNEL_FB_LANDING_PAGE_VIEWS,
1261
+ measure: MEASURE.CHANNEL_FB_VIDEO_VIEWS_15_SEC,
1291
1262
  category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
1292
1263
  valueType: MeasureValueType.NUMBER,
1293
1264
  decimalPlaces: 0,
1294
1265
  useCompactNotation: false,
1295
1266
  applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
1296
1267
  },
1297
- [MEASURE.CHANNEL_FB_LANDING_PAGE_VIEWS_COST]: {
1298
- title: 'Meta Cost per Landing Page View',
1299
- description: 'The cost per landing page view from your Meta ads.',
1268
+ [MEASURE.CHANNEL_FB_VIDEO_VIEWS_15_SEC_COST]: {
1269
+ title: 'Meta Cost per 15-Second Video View',
1270
+ description: 'The cost per 15-second video view on your Meta ads.',
1300
1271
  sumPrefix: '$',
1301
1272
  sumSuffix: '',
1302
1273
  avgPrefix: '$',
1303
1274
  avgSuffix: '',
1304
1275
  icon: 'facebook',
1305
- measure: MEASURE.CHANNEL_FB_LANDING_PAGE_VIEWS_COST,
1276
+ measure: MEASURE.CHANNEL_FB_VIDEO_VIEWS_15_SEC_COST,
1306
1277
  category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
1307
1278
  valueType: MeasureValueType.CURRENCY,
1308
1279
  decimalPlaces: 2,
1309
1280
  useCompactNotation: true,
1310
1281
  applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
1311
1282
  },
1312
- [MEASURE.CHANNEL_FB_LANDING_PAGE_VIEW_RATE]: {
1313
- title: 'Meta Landing Page View Rate',
1314
- description: 'The percentage of clicks that resulted in landing page loads.',
1315
- sumPrefix: '',
1316
- sumSuffix: '%',
1317
- avgPrefix: '',
1318
- avgSuffix: '%',
1319
- icon: 'facebook',
1320
- measure: MEASURE.CHANNEL_FB_LANDING_PAGE_VIEW_RATE,
1321
- category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
1322
- valueType: MeasureValueType.PERCENTAGE,
1323
- decimalPlaces: 2,
1324
- useCompactNotation: false,
1325
- applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
1326
- },
1327
- [MEASURE.CHANNEL_FB_VIDEO_VIEWS_15_SEC]: {
1328
- title: 'Meta 15-Second Video Views',
1329
- description: 'The number of times your video ads were watched for at least 15 seconds.',
1330
- sumPrefix: '',
1331
- sumSuffix: '',
1332
- avgPrefix: '',
1333
- avgSuffix: '',
1334
- icon: 'facebook',
1335
- measure: MEASURE.CHANNEL_FB_VIDEO_VIEWS_15_SEC,
1336
- category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
1337
- valueType: MeasureValueType.NUMBER,
1338
- decimalPlaces: 0,
1339
- useCompactNotation: false,
1340
- applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
1341
- },
1342
1283
  [MEASURE.CHANNEL_FB_VIDEO_VIEWS_30_SEC]: {
1343
1284
  title: 'Meta 30-Second Video Views',
1344
1285
  description: 'The number of times your video ads were watched for at least 30 seconds.',
@@ -1459,5 +1400,50 @@ export const FACEBOOK_MEASURES_MAP = {
1459
1400
  useCompactNotation: false,
1460
1401
  applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
1461
1402
  },
1403
+ [MEASURE.CHANNEL_FB_VIDEO_VIEWS_THRUPLAY_COST]: {
1404
+ title: 'Meta Cost per Video Thruplay',
1405
+ description: 'The cost per video watched to completion or for at least 15 seconds.',
1406
+ sumPrefix: '$',
1407
+ sumSuffix: '',
1408
+ avgPrefix: '$',
1409
+ avgSuffix: '',
1410
+ icon: 'facebook',
1411
+ measure: MEASURE.CHANNEL_FB_VIDEO_VIEWS_THRUPLAY_COST,
1412
+ category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
1413
+ valueType: MeasureValueType.CURRENCY,
1414
+ decimalPlaces: 2,
1415
+ useCompactNotation: true,
1416
+ applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
1417
+ },
1418
+ [MEASURE.CHANNEL_FB_VIDEO_PLAYS]: {
1419
+ title: 'Meta Video Plays',
1420
+ description: 'The number of video plays on your Meta ads.',
1421
+ sumPrefix: '',
1422
+ sumSuffix: '',
1423
+ avgPrefix: '',
1424
+ avgSuffix: '',
1425
+ icon: 'facebook',
1426
+ measure: MEASURE.CHANNEL_FB_VIDEO_PLAYS,
1427
+ category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
1428
+ valueType: MeasureValueType.NUMBER,
1429
+ decimalPlaces: 0,
1430
+ useCompactNotation: false,
1431
+ applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
1432
+ },
1433
+ [MEASURE.CHANNEL_FB_VIDEO_PLAYS_COST]: {
1434
+ title: 'Meta Cost per Video Play',
1435
+ description: 'The cost per video play on your Meta ads.',
1436
+ sumPrefix: '$',
1437
+ sumSuffix: '',
1438
+ avgPrefix: '$',
1439
+ avgSuffix: '',
1440
+ icon: 'facebook',
1441
+ measure: MEASURE.CHANNEL_FB_VIDEO_PLAYS_COST,
1442
+ category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
1443
+ valueType: MeasureValueType.CURRENCY,
1444
+ decimalPlaces: 2,
1445
+ useCompactNotation: true,
1446
+ applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
1447
+ },
1462
1448
  };
1463
1449
  //# sourceMappingURL=facebook-measure-definitions.js.map