@adtrackify/at-tracking-event-types 3.4.10 → 3.4.12

package/dist/esm/types/api/measures/definitions/facebook-measure-definitions.js

@@ -35,7 +35,7 @@ export const FACEBOOK_MEASURES_MAP = {
     },
     [MEASURE.CHANNEL_FB_SPEND]: {
         title: 'Meta Spend',
-        description: 'The amount of money spent on your Meta ads.',
+        description: 'The total amount spent on your Meta ads.',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
@@ -80,7 +80,7 @@ export const FACEBOOK_MEASURES_MAP = {
     },
     [MEASURE.CHANNEL_FB_CTR]: {
         title: 'Meta CTR',
-        description: 'The click-through rate of your Meta ads.',
+        description: 'The percentage of impressions that resulted in clicks.',
         sumPrefix: '',
         sumSuffix: '%',
         avgPrefix: '',
@@ -110,7 +110,7 @@ export const FACEBOOK_MEASURES_MAP = {
     },
     [MEASURE.CHANNEL_FB_CPA]: {
         title: 'Meta CPA',
-        description: 'The cost per action of your Meta ads.',
+        description: 'The cost per purchase conversion from your Meta ads.',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
@@ -121,11 +121,12 @@ export const FACEBOOK_MEASURES_MAP = {
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
-        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        aliases: [MEASURE.CHANNEL_FB_PURCHASES_COST]
     },
     [MEASURE.CHANNEL_FB_PURCHASES]: {
         title: 'Meta Purchases',
-        description: 'The number of Meta attributed purchases.',
+        description: 'The number of purchases attributed to your Meta ads.',
         sumPrefix: '',
         sumSuffix: '',
         avgPrefix: '',
@@ -140,7 +141,7 @@ export const FACEBOOK_MEASURES_MAP = {
     },
     [MEASURE.CHANNEL_FB_PURCHASES_VALUE]: {
         title: 'Meta Purchases Value',
-        description: 'The total value of Meta attributed purchases.',
+        description: 'The total revenue from purchases attributed to your Meta ads.',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
@@ -153,24 +154,9 @@ export const FACEBOOK_MEASURES_MAP = {
         useCompactNotation: true,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
     },
-    [MEASURE.CHANNEL_FB_PURCHASES_COST]: {
-        title: 'Meta Purchases Cost',
-        description: 'The cost per purchase from your Meta ads.',
-        sumPrefix: '$',
-        sumSuffix: '',
-        avgPrefix: '$',
-        avgSuffix: '',
-        icon: 'facebook',
-        measure: MEASURE.CHANNEL_FB_PURCHASES_COST,
-        category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
-        valueType: MeasureValueType.CURRENCY,
-        decimalPlaces: 2,
-        useCompactNotation: true,
-        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
-    },
     [MEASURE.CHANNEL_FB_FREQUENCY]: {
         title: 'Meta Frequency',
-        description: 'The frequency of the Meta ad.',
+        description: 'The average number of times each person saw your Meta ads.',
         sumPrefix: '',
         sumSuffix: '',
         avgPrefix: '',
@@ -184,8 +170,8 @@ export const FACEBOOK_MEASURES_MAP = {
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
     },
     [MEASURE.CHANNEL_FB_NEW_CUSTOMER_ROAS]: {
-        title: 'New Customer ROAS',
-        description: 'The return on ad spend from new customers.',
+        title: 'Meta New Customer ROAS',
+        description: 'The return on ad spend from new customers acquired via Meta ads.',
         sumPrefix: '',
         sumSuffix: 'x',
         avgPrefix: '',
@@ -215,7 +201,7 @@ export const FACEBOOK_MEASURES_MAP = {
     },
     [MEASURE.CHANNEL_FB_NEW_CUSTOMER_PURCHASES]: {
         title: 'Meta New Customer Purchases',
-        description: 'The number of new customer purchases from your Meta ads.',
+        description: 'The number of new customer purchases attributed to your Meta ads.',
         sumPrefix: '',
         sumSuffix: '',
         avgPrefix: '',
@@ -230,7 +216,7 @@ export const FACEBOOK_MEASURES_MAP = {
     },
     [MEASURE.CHANNEL_FB_NEW_CUSTOMER_PURCHASES_VALUE]: {
         title: 'Meta New Customer Purchases Value',
-        description: 'The total value of new customer purchases from your Meta ads.',
+        description: 'The total revenue from new customer purchases attributed to your Meta ads.',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
@@ -244,8 +230,8 @@ export const FACEBOOK_MEASURES_MAP = {
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
     },
     [MEASURE.CHANNEL_FB_NEW_CUSTOMER_PURCHASES_COST]: {
-        title: 'Meta New Customer Purchases Cost',
-        description: 'The cost per new customer purchase from your Meta ads.',
+        title: 'Meta Cost per New Customer Purchase',
+        description: 'The cost per new customer purchase attributed to your Meta ads.',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
@@ -290,7 +276,7 @@ export const FACEBOOK_MEASURES_MAP = {
     },
     [MEASURE.CHANNEL_FB_UNIQUE_CLICKS]: {
         title: 'Meta Unique Clicks',
-        description: 'The number of unique people who clicked your Meta ads.',
+        description: 'The number of unique people who clicked on your Meta ads.',
         sumPrefix: '',
         sumSuffix: '',
         avgPrefix: '',
@@ -350,7 +336,7 @@ export const FACEBOOK_MEASURES_MAP = {
     },
     [MEASURE.CHANNEL_FB_OUTBOUND_CLICKS]: {
         title: 'Meta Outbound Clicks',
-        description: 'The number of clicks to external destinations from your Meta ads.',
+        description: 'The number of clicks that took people to destinations off Meta.',
         sumPrefix: '',
         sumSuffix: '',
         avgPrefix: '',
@@ -365,7 +351,7 @@ export const FACEBOOK_MEASURES_MAP = {
     },
     [MEASURE.CHANNEL_FB_COST_PER_OUTBOUND_CLICK]: {
         title: 'Meta Cost per Outbound Click',
-        description: 'The average cost per outbound click from your Meta ads.',
+        description: 'The average cost per click that took people off Meta.',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
@@ -380,7 +366,7 @@ export const FACEBOOK_MEASURES_MAP = {
     },
     [MEASURE.CHANNEL_FB_VIEW_CONTENTS]: {
         title: 'Meta View Contents',
-        description: 'The number of content views from your Meta ads.',
+        description: 'The number of product or content page views attributed to your Meta ads.',
         sumPrefix: '',
         sumSuffix: '',
         avgPrefix: '',
@@ -395,7 +381,7 @@ export const FACEBOOK_MEASURES_MAP = {
     },
     [MEASURE.CHANNEL_FB_VIEW_CONTENTS_VALUE]: {
         title: 'Meta View Contents Value',
-        description: 'The total value of content views from your Meta ads.',
+        description: 'The total value of products viewed from your Meta ads.',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
@@ -409,8 +395,8 @@ export const FACEBOOK_MEASURES_MAP = {
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
     },
     [MEASURE.CHANNEL_FB_VIEW_CONTENTS_COST]: {
-        title: 'Meta View Contents Cost',
-        description: 'The cost per content view from your Meta ads.',
+        title: 'Meta Cost per View Content',
+        description: 'The cost per product or content page view from your Meta ads.',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
@@ -425,7 +411,7 @@ export const FACEBOOK_MEASURES_MAP = {
     },
     [MEASURE.CHANNEL_FB_ADD_TO_CARTS]: {
         title: 'Meta Add to Carts',
-        description: 'The number of add to cart actions from your Meta ads.',
+        description: 'The number of add to cart actions attributed to your Meta ads.',
         sumPrefix: '',
         sumSuffix: '',
         avgPrefix: '',
@@ -440,7 +426,7 @@ export const FACEBOOK_MEASURES_MAP = {
     },
     [MEASURE.CHANNEL_FB_ADD_TO_CARTS_VALUE]: {
         title: 'Meta Add to Carts Value',
-        description: 'The total value of add to cart actions from your Meta ads.',
+        description: 'The total value of products added to cart from your Meta ads.',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
@@ -454,7 +440,7 @@ export const FACEBOOK_MEASURES_MAP = {
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
     },
     [MEASURE.CHANNEL_FB_ADD_TO_CARTS_COST]: {
-        title: 'Meta Add to Carts Cost',
+        title: 'Meta Cost per Add to Cart',
         description: 'The cost per add to cart action from your Meta ads.',
         sumPrefix: '$',
         sumSuffix: '',
@@ -470,7 +456,7 @@ export const FACEBOOK_MEASURES_MAP = {
     },
     [MEASURE.CHANNEL_FB_INITIATE_CHECKOUTS]: {
         title: 'Meta Initiate Checkouts',
-        description: 'The number of checkout initiations from your Meta ads.',
+        description: 'The number of checkout initiations attributed to your Meta ads.',
         sumPrefix: '',
         sumSuffix: '',
         avgPrefix: '',
@@ -485,7 +471,7 @@ export const FACEBOOK_MEASURES_MAP = {
     },
     [MEASURE.CHANNEL_FB_INITIATE_CHECKOUTS_VALUE]: {
         title: 'Meta Initiate Checkouts Value',
-        description: 'The total value of checkout initiations from your Meta ads.',
+        description: 'The total value of carts at checkout from your Meta ads.',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
@@ -499,7 +485,7 @@ export const FACEBOOK_MEASURES_MAP = {
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
     },
     [MEASURE.CHANNEL_FB_INITIATE_CHECKOUTS_COST]: {
-        title: 'Meta Initiate Checkouts Cost',
+        title: 'Meta Cost per Initiate Checkout',
         description: 'The cost per checkout initiation from your Meta ads.',
         sumPrefix: '$',
         sumSuffix: '',
@@ -544,8 +530,8 @@ export const FACEBOOK_MEASURES_MAP = {
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
     },
     [MEASURE.CHANNEL_FB_LEADS_COST]: {
-        title: 'Meta Leads Cost',
-        description: 'The cost per lead from your Meta ads.',
+        title: 'Meta Cost per Lead',
+        description: 'The cost per lead generated from your Meta ads.',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
@@ -558,6 +544,276 @@ export const FACEBOOK_MEASURES_MAP = {
         useCompactNotation: true,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
     },
+    [MEASURE.CHANNEL_FB_APPOINTMENT_SCHEDULES]: {
+        title: 'Meta Appointments Scheduled',
+        description: 'The number of appointments scheduled from your Meta ads.',
+        sumPrefix: '',
+        sumSuffix: '',
+        avgPrefix: '',
+        avgSuffix: '',
+        icon: 'facebook',
+        measure: MEASURE.CHANNEL_FB_APPOINTMENT_SCHEDULES,
+        category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
+        valueType: MeasureValueType.NUMBER,
+        decimalPlaces: 0,
+        useCompactNotation: false,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
+    },
+    [MEASURE.CHANNEL_FB_APPOINTMENT_SCHEDULES_VALUE]: {
+        title: 'Meta Appointments Scheduled Value',
+        description: 'The total value of appointments scheduled from your Meta ads.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: 'facebook',
+        measure: MEASURE.CHANNEL_FB_APPOINTMENT_SCHEDULES_VALUE,
+        category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
+    },
+    [MEASURE.CHANNEL_FB_APPOINTMENT_SCHEDULES_COST]: {
+        title: 'Meta Cost per Appointment Scheduled',
+        description: 'The cost per appointment scheduled from your Meta ads.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: 'facebook',
+        measure: MEASURE.CHANNEL_FB_APPOINTMENT_SCHEDULES_COST,
+        category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
+    },
+    [MEASURE.CHANNEL_FB_SUBSCRIBES]: {
+        title: 'Meta Subscriptions',
+        description: 'The number of subscription sign-ups from your Meta ads.',
+        sumPrefix: '',
+        sumSuffix: '',
+        avgPrefix: '',
+        avgSuffix: '',
+        icon: 'facebook',
+        measure: MEASURE.CHANNEL_FB_SUBSCRIBES,
+        category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
+        valueType: MeasureValueType.NUMBER,
+        decimalPlaces: 0,
+        useCompactNotation: false,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
+    },
+    [MEASURE.CHANNEL_FB_SUBSCRIBES_VALUE]: {
+        title: 'Meta Subscriptions Value',
+        description: 'The total value of subscriptions from your Meta ads.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: 'facebook',
+        measure: MEASURE.CHANNEL_FB_SUBSCRIBES_VALUE,
+        category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
+    },
+    [MEASURE.CHANNEL_FB_SUBSCRIBES_COST]: {
+        title: 'Meta Cost per Subscription',
+        description: 'The cost per subscription sign-up from your Meta ads.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: 'facebook',
+        measure: MEASURE.CHANNEL_FB_SUBSCRIBES_COST,
+        category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
+    },
+    [MEASURE.CHANNEL_FB_START_TRIALS]: {
+        title: 'Meta Trial Starts',
+        description: 'The number of trial starts from your Meta ads.',
+        sumPrefix: '',
+        sumSuffix: '',
+        avgPrefix: '',
+        avgSuffix: '',
+        icon: 'facebook',
+        measure: MEASURE.CHANNEL_FB_START_TRIALS,
+        category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
+        valueType: MeasureValueType.NUMBER,
+        decimalPlaces: 0,
+        useCompactNotation: false,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
+    },
+    [MEASURE.CHANNEL_FB_START_TRIALS_VALUE]: {
+        title: 'Meta Trial Starts Value',
+        description: 'The total value of trials started from your Meta ads.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: 'facebook',
+        measure: MEASURE.CHANNEL_FB_START_TRIALS_VALUE,
+        category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
+    },
+    [MEASURE.CHANNEL_FB_START_TRIALS_COST]: {
+        title: 'Meta Cost per Trial Start',
+        description: 'The cost per trial start from your Meta ads.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: 'facebook',
+        measure: MEASURE.CHANNEL_FB_START_TRIALS_COST,
+        category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
+    },
+    [MEASURE.CHANNEL_FB_SUBMIT_APPLICATIONS]: {
+        title: 'Meta Application Submissions',
+        description: 'The number of application submissions from your Meta ads.',
+        sumPrefix: '',
+        sumSuffix: '',
+        avgPrefix: '',
+        avgSuffix: '',
+        icon: 'facebook',
+        measure: MEASURE.CHANNEL_FB_SUBMIT_APPLICATIONS,
+        category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
+        valueType: MeasureValueType.NUMBER,
+        decimalPlaces: 0,
+        useCompactNotation: false,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
+    },
+    [MEASURE.CHANNEL_FB_SUBMIT_APPLICATIONS_VALUE]: {
+        title: 'Meta Application Submissions Value',
+        description: 'The total value of applications submitted from your Meta ads.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: 'facebook',
+        measure: MEASURE.CHANNEL_FB_SUBMIT_APPLICATIONS_VALUE,
+        category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
+    },
+    [MEASURE.CHANNEL_FB_SUBMIT_APPLICATIONS_COST]: {
+        title: 'Meta Cost per Application Submission',
+        description: 'The cost per application submission from your Meta ads.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: 'facebook',
+        measure: MEASURE.CHANNEL_FB_SUBMIT_APPLICATIONS_COST,
+        category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
+    },
+    [MEASURE.CHANNEL_FB_APP_INSTALLS]: {
+        title: 'Meta App Installs',
+        description: 'The number of app installs from your Meta ads.',
+        sumPrefix: '',
+        sumSuffix: '',
+        avgPrefix: '',
+        avgSuffix: '',
+        icon: 'facebook',
+        measure: MEASURE.CHANNEL_FB_APP_INSTALLS,
+        category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
+        valueType: MeasureValueType.NUMBER,
+        decimalPlaces: 0,
+        useCompactNotation: false,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
+    },
+    [MEASURE.CHANNEL_FB_APP_INSTALLS_VALUE]: {
+        title: 'Meta App Installs Value',
+        description: 'The total value of app installs from your Meta ads.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: 'facebook',
+        measure: MEASURE.CHANNEL_FB_APP_INSTALLS_VALUE,
+        category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
+    },
+    [MEASURE.CHANNEL_FB_APP_INSTALLS_COST]: {
+        title: 'Meta Cost per App Install',
+        description: 'The cost per app install from your Meta ads.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: 'facebook',
+        measure: MEASURE.CHANNEL_FB_APP_INSTALLS_COST,
+        category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
+    },
+    [MEASURE.CHANNEL_FB_COMPLETE_REGISTRATIONS]: {
+        title: 'Meta Completed Registrations',
+        description: 'The number of completed registrations from your Meta ads.',
+        sumPrefix: '',
+        sumSuffix: '',
+        avgPrefix: '',
+        avgSuffix: '',
+        icon: 'facebook',
+        measure: MEASURE.CHANNEL_FB_COMPLETE_REGISTRATIONS,
+        category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
+        valueType: MeasureValueType.NUMBER,
+        decimalPlaces: 0,
+        useCompactNotation: false,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
+    },
+    [MEASURE.CHANNEL_FB_COMPLETE_REGISTRATIONS_VALUE]: {
+        title: 'Meta Completed Registrations Value',
+        description: 'The total value of completed registrations from your Meta ads.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: 'facebook',
+        measure: MEASURE.CHANNEL_FB_COMPLETE_REGISTRATIONS_VALUE,
+        category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
+    },
+    [MEASURE.CHANNEL_FB_COMPLETE_REGISTRATIONS_COST]: {
+        title: 'Meta Cost per Completed Registration',
+        description: 'The cost per completed registration from your Meta ads.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: 'facebook',
+        measure: MEASURE.CHANNEL_FB_COMPLETE_REGISTRATIONS_COST,
+        category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
+    },
     [MEASURE.CHANNEL_FB_VIDEO_VIEWS]: {
         title: 'Meta Video Views',
         description: 'The number of video views on your Meta ads.',
@@ -574,7 +830,7 @@ export const FACEBOOK_MEASURES_MAP = {
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
     },
     [MEASURE.CHANNEL_FB_VIDEO_VIEWS_COST]: {
-        title: 'Meta Video Views Cost',
+        title: 'Meta Cost per Video View',
         description: 'The cost per video view on your Meta ads.',
         sumPrefix: '$',
         sumSuffix: '',
@@ -589,7 +845,7 @@ export const FACEBOOK_MEASURES_MAP = {
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
     },
     [MEASURE.CHANNEL_FB_VIDEO_VIEWS_15_SEC_COST]: {
-        title: 'Meta 15-Second Video Views Cost',
+        title: 'Meta Cost per 15-Second Video View',
         description: 'The cost per 15-second video view on your Meta ads.',
         sumPrefix: '$',
         sumSuffix: '',
@@ -604,8 +860,8 @@ export const FACEBOOK_MEASURES_MAP = {
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
     },
     [MEASURE.CHANNEL_FB_VIDEO_VIEWS_THRUPLAY_COST]: {
-        title: 'Meta Video Thruplay Cost',
-        description: 'The cost per video thruplay on your Meta ads.',
+        title: 'Meta Cost per Video Thruplay',
+        description: 'The cost per video watched to completion or for at least 15 seconds.',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
@@ -633,5 +889,575 @@ export const FACEBOOK_MEASURES_MAP = {
         useCompactNotation: false,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
     },
+    [MEASURE.CHANNEL_FB_VIDEO_PLAYS_COST]: {
+        title: 'Meta Cost per Video Play',
+        description: 'The cost per video play on your Meta ads.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: 'facebook',
+        measure: MEASURE.CHANNEL_FB_VIDEO_PLAYS_COST,
+        category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
+    },
+    [MEASURE.CHANNEL_FB_UNIQUE_CLICKS_CTR]: {
+        title: 'Meta Unique Clicks CTR',
+        description: 'The percentage of people who clicked on your ad at least once.',
+        sumPrefix: '',
+        sumSuffix: '%',
+        avgPrefix: '',
+        avgSuffix: '%',
+        icon: 'facebook',
+        measure: MEASURE.CHANNEL_FB_UNIQUE_CLICKS_CTR,
+        category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
+        valueType: MeasureValueType.PERCENTAGE,
+        decimalPlaces: 2,
+        useCompactNotation: false,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
+    },
+    [MEASURE.CHANNEL_FB_INLINE_CLICKS_CTR]: {
+        title: 'Meta Inline Clicks CTR',
+        description: 'The percentage of impressions that resulted in inline link clicks.',
+        sumPrefix: '',
+        sumSuffix: '%',
+        avgPrefix: '',
+        avgSuffix: '%',
+        icon: 'facebook',
+        measure: MEASURE.CHANNEL_FB_INLINE_CLICKS_CTR,
+        category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
+        valueType: MeasureValueType.PERCENTAGE,
+        decimalPlaces: 2,
+        useCompactNotation: false,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
+    },
+    [MEASURE.CHANNEL_FB_OUTBOUND_CLICKS_CTR]: {
+        title: 'Meta Outbound Clicks CTR',
+        description: 'The percentage of impressions that resulted in outbound clicks.',
+        sumPrefix: '',
+        sumSuffix: '%',
+        avgPrefix: '',
+        avgSuffix: '%',
+        icon: 'facebook',
+        measure: MEASURE.CHANNEL_FB_OUTBOUND_CLICKS_CTR,
+        category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
+        valueType: MeasureValueType.PERCENTAGE,
+        decimalPlaces: 2,
+        useCompactNotation: false,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
+    },
+    [MEASURE.CHANNEL_FB_LINK_CLICKS]: {
+        title: 'Meta Link Clicks',
+        description: 'The number of clicks on links in your Meta ads.',
+        sumPrefix: '',
+        sumSuffix: '',
+        avgPrefix: '',
+        avgSuffix: '',
+        icon: 'facebook',
+        measure: MEASURE.CHANNEL_FB_LINK_CLICKS,
+        category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
+        valueType: MeasureValueType.NUMBER,
+        decimalPlaces: 0,
+        useCompactNotation: false,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
+    },
+    [MEASURE.CHANNEL_FB_LINK_CLICKS_CTR]: {
+        title: 'Meta Link Clicks CTR',
+        description: 'The percentage of impressions that resulted in link clicks.',
+        sumPrefix: '',
+        sumSuffix: '%',
+        avgPrefix: '',
+        avgSuffix: '%',
+        icon: 'facebook',
+        measure: MEASURE.CHANNEL_FB_LINK_CLICKS_CTR,
+        category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
+        valueType: MeasureValueType.PERCENTAGE,
+        decimalPlaces: 2,
+        useCompactNotation: false,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
+    },
+    [MEASURE.CHANNEL_FB_COST_PER_LINK_CLICK]: {
+        title: 'Meta Cost per Link Click',
+        description: 'The average cost per link click on your Meta ads.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: 'facebook',
+        measure: MEASURE.CHANNEL_FB_COST_PER_LINK_CLICK,
+        category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
+    },
+    [MEASURE.CHANNEL_FB_SEARCHES]: {
+        title: 'Meta Searches',
+        description: 'The number of on-site searches attributed to your Meta ads.',
+        sumPrefix: '',
+        sumSuffix: '',
+        avgPrefix: '',
+        avgSuffix: '',
+        icon: 'facebook',
+        measure: MEASURE.CHANNEL_FB_SEARCHES,
+        category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
+        valueType: MeasureValueType.NUMBER,
+        decimalPlaces: 0,
+        useCompactNotation: false,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
+    },
+    [MEASURE.CHANNEL_FB_SEARCHES_VALUE]: {
+        title: 'Meta Searches Value',
+        description: 'The total value of on-site searches attributed to your Meta ads.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: 'facebook',
+        measure: MEASURE.CHANNEL_FB_SEARCHES_VALUE,
+        category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
+    },
+    [MEASURE.CHANNEL_FB_SEARCHES_COST]: {
+        title: 'Meta Cost per Search',
+        description: 'The cost per on-site search attributed to your Meta ads.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: 'facebook',
+        measure: MEASURE.CHANNEL_FB_SEARCHES_COST,
+        category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
+    },
+    [MEASURE.CHANNEL_FB_ADD_TO_WISHLISTS]: {
+        title: 'Meta Add to Wishlists',
+        description: 'The number of add to wishlist actions attributed to your Meta ads.',
+        sumPrefix: '',
+        sumSuffix: '',
+        avgPrefix: '',
+        avgSuffix: '',
+        icon: 'facebook',
+        measure: MEASURE.CHANNEL_FB_ADD_TO_WISHLISTS,
+        category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
+        valueType: MeasureValueType.NUMBER,
+        decimalPlaces: 0,
+        useCompactNotation: false,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
+    },
+    [MEASURE.CHANNEL_FB_ADD_TO_WISHLISTS_VALUE]: {
+        title: 'Meta Add to Wishlists Value',
+        description: 'The total value of products added to wishlist from your Meta ads.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: 'facebook',
+        measure: MEASURE.CHANNEL_FB_ADD_TO_WISHLISTS_VALUE,
+        category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
+    },
+    [MEASURE.CHANNEL_FB_ADD_TO_WISHLISTS_COST]: {
+        title: 'Meta Cost per Add to Wishlist',
+        description: 'The cost per add to wishlist action from your Meta ads.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: 'facebook',
+        measure: MEASURE.CHANNEL_FB_ADD_TO_WISHLISTS_COST,
+        category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
+    },
+    [MEASURE.CHANNEL_FB_ENGAGEMENTS]: {
+        title: 'Meta Engagements',
+        description: 'The total interactions with your Meta ads (likes, comments, shares, etc.).',
+        sumPrefix: '',
+        sumSuffix: '',
+        avgPrefix: '',
+        avgSuffix: '',
+        icon: 'facebook',
+        measure: MEASURE.CHANNEL_FB_ENGAGEMENTS,
+        category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
+        valueType: MeasureValueType.NUMBER,
+        decimalPlaces: 0,
+        useCompactNotation: false,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
+    },
+    [MEASURE.CHANNEL_FB_ENGAGEMENTS_COST]: {
+        title: 'Meta Cost per Engagement',
+        description: 'The cost per engagement on your Meta ads.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: 'facebook',
+        measure: MEASURE.CHANNEL_FB_ENGAGEMENTS_COST,
+        category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
+    },
+    [MEASURE.CHANNEL_FB_ENGAGEMENT_RATE]: {
+        title: 'Meta Engagement Rate',
+        description: 'The percentage of people who engaged with your Meta ads after seeing them.',
+        sumPrefix: '',
+        sumSuffix: '%',
+        avgPrefix: '',
+        avgSuffix: '%',
+        icon: 'facebook',
+        measure: MEASURE.CHANNEL_FB_ENGAGEMENT_RATE,
+        category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
+        valueType: MeasureValueType.PERCENTAGE,
+        decimalPlaces: 2,
+        useCompactNotation: false,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
+    },
+    [MEASURE.CHANNEL_FB_REACTIONS]: {
+        title: 'Meta Reactions',
+        description: 'The number of reactions (like, love, wow, etc.) on your Meta ads.',
+        sumPrefix: '',
+        sumSuffix: '',
+        avgPrefix: '',
+        avgSuffix: '',
+        icon: 'facebook',
+        measure: MEASURE.CHANNEL_FB_REACTIONS,
+        category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
+        valueType: MeasureValueType.NUMBER,
+        decimalPlaces: 0,
+        useCompactNotation: false,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
+    },
+    [MEASURE.CHANNEL_FB_REACTIONS_COST]: {
+        title: 'Meta Cost per Reaction',
+        description: 'The cost per reaction on your Meta ads.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: 'facebook',
+        measure: MEASURE.CHANNEL_FB_REACTIONS_COST,
+        category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
+    },
+    [MEASURE.CHANNEL_FB_SHARES]: {
+        title: 'Meta Shares',
+        description: 'The number of times your Meta ads were shared.',
+        sumPrefix: '',
+        sumSuffix: '',
+        avgPrefix: '',
+        avgSuffix: '',
+        icon: 'facebook',
+        measure: MEASURE.CHANNEL_FB_SHARES,
+        category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
+        valueType: MeasureValueType.NUMBER,
+        decimalPlaces: 0,
+        useCompactNotation: false,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
+    },
+    [MEASURE.CHANNEL_FB_SHARES_COST]: {
+        title: 'Meta Cost per Share',
+        description: 'The cost per share of your Meta ads.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: 'facebook',
+        measure: MEASURE.CHANNEL_FB_SHARES_COST,
+        category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
+    },
+    [MEASURE.CHANNEL_FB_LIKES]: {
+        title: 'Meta Likes',
+        description: 'The number of likes on your Meta ads.',
+        sumPrefix: '',
+        sumSuffix: '',
+        avgPrefix: '',
+        avgSuffix: '',
+        icon: 'facebook',
+        measure: MEASURE.CHANNEL_FB_LIKES,
+        category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
+        valueType: MeasureValueType.NUMBER,
+        decimalPlaces: 0,
+        useCompactNotation: false,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
+    },
+    [MEASURE.CHANNEL_FB_LIKES_COST]: {
+        title: 'Meta Cost per Like',
+        description: 'The cost per like on your Meta ads.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: 'facebook',
+        measure: MEASURE.CHANNEL_FB_LIKES_COST,
+        category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
+    },
+    [MEASURE.CHANNEL_FB_COMMENTS]: {
+        title: 'Meta Comments',
+        description: 'The number of comments on your Meta ads.',
+        sumPrefix: '',
+        sumSuffix: '',
+        avgPrefix: '',
+        avgSuffix: '',
+        icon: 'facebook',
+        measure: MEASURE.CHANNEL_FB_COMMENTS,
+        category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
+        valueType: MeasureValueType.NUMBER,
+        decimalPlaces: 0,
+        useCompactNotation: false,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
+    },
+    [MEASURE.CHANNEL_FB_COMMENTS_COST]: {
+        title: 'Meta Cost per Comment',
+        description: 'The cost per comment on your Meta ads.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: 'facebook',
+        measure: MEASURE.CHANNEL_FB_COMMENTS_COST,
+        category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
+    },
+    [MEASURE.CHANNEL_FB_SAVES]: {
+        title: 'Meta Saves',
+        description: 'The number of times people saved your Meta ads for later viewing.',
+        sumPrefix: '',
+        sumSuffix: '',
+        avgPrefix: '',
+        avgSuffix: '',
+        icon: 'facebook',
+        measure: MEASURE.CHANNEL_FB_SAVES,
+        category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
+        valueType: MeasureValueType.NUMBER,
+        decimalPlaces: 0,
+        useCompactNotation: false,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
+    },
+    [MEASURE.CHANNEL_FB_SAVES_COST]: {
+        title: 'Meta Cost per Save',
+        description: 'The cost per save on your Meta ads.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: 'facebook',
+        measure: MEASURE.CHANNEL_FB_SAVES_COST,
+        category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
+    },
+    [MEASURE.CHANNEL_FB_LANDING_PAGE_VIEWS]: {
+        title: 'Meta Landing Page Views',
+        description: 'The number of times your landing page loaded after people clicked your ads.',
+        sumPrefix: '',
+        sumSuffix: '',
+        avgPrefix: '',
+        avgSuffix: '',
+        icon: 'facebook',
+        measure: MEASURE.CHANNEL_FB_LANDING_PAGE_VIEWS,
+        category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
+        valueType: MeasureValueType.NUMBER,
+        decimalPlaces: 0,
+        useCompactNotation: false,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
+    },
+    [MEASURE.CHANNEL_FB_LANDING_PAGE_VIEWS_COST]: {
+        title: 'Meta Cost per Landing Page View',
+        description: 'The cost per landing page view from your Meta ads.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: 'facebook',
+        measure: MEASURE.CHANNEL_FB_LANDING_PAGE_VIEWS_COST,
+        category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
+    },
+    [MEASURE.CHANNEL_FB_LANDING_PAGE_VIEW_RATE]: {
+        title: 'Meta Landing Page View Rate',
+        description: 'The percentage of clicks that resulted in landing page loads.',
+        sumPrefix: '',
+        sumSuffix: '%',
+        avgPrefix: '',
+        avgSuffix: '%',
+        icon: 'facebook',
+        measure: MEASURE.CHANNEL_FB_LANDING_PAGE_VIEW_RATE,
+        category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
+        valueType: MeasureValueType.PERCENTAGE,
+        decimalPlaces: 2,
+        useCompactNotation: false,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
+    },
+    [MEASURE.CHANNEL_FB_VIDEO_VIEWS_15_SEC]: {
+        title: 'Meta 15-Second Video Views',
+        description: 'The number of times your video ads were watched for at least 15 seconds.',
+        sumPrefix: '',
+        sumSuffix: '',
+        avgPrefix: '',
+        avgSuffix: '',
+        icon: 'facebook',
+        measure: MEASURE.CHANNEL_FB_VIDEO_VIEWS_15_SEC,
+        category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
+        valueType: MeasureValueType.NUMBER,
+        decimalPlaces: 0,
+        useCompactNotation: false,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
+    },
+    [MEASURE.CHANNEL_FB_VIDEO_VIEWS_30_SEC]: {
+        title: 'Meta 30-Second Video Views',
+        description: 'The number of times your video ads were watched for at least 30 seconds.',
+        sumPrefix: '',
+        sumSuffix: '',
+        avgPrefix: '',
+        avgSuffix: '',
+        icon: 'facebook',
+        measure: MEASURE.CHANNEL_FB_VIDEO_VIEWS_30_SEC,
+        category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
+        valueType: MeasureValueType.NUMBER,
+        decimalPlaces: 0,
+        useCompactNotation: false,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
+    },
+    [MEASURE.CHANNEL_FB_VIDEO_VIEWS_30_SEC_COST]: {
+        title: 'Meta Cost per 30-Second Video View',
+        description: 'The cost per 30-second video view on your Meta ads.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: 'facebook',
+        measure: MEASURE.CHANNEL_FB_VIDEO_VIEWS_30_SEC_COST,
+        category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
+    },
+    [MEASURE.CHANNEL_FB_VIDEO_P25_WATCHED_VIEWS]: {
+        title: 'Meta Video 25% Watched Views',
+        description: 'The number of times your video ads were watched to at least 25% completion.',
+        sumPrefix: '',
+        sumSuffix: '',
+        avgPrefix: '',
+        avgSuffix: '',
+        icon: 'facebook',
+        measure: MEASURE.CHANNEL_FB_VIDEO_P25_WATCHED_VIEWS,
+        category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
+        valueType: MeasureValueType.NUMBER,
+        decimalPlaces: 0,
+        useCompactNotation: false,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
+    },
+    [MEASURE.CHANNEL_FB_VIDEO_P50_WATCHED_VIEWS]: {
+        title: 'Meta Video 50% Watched Views',
+        description: 'The number of times your video ads were watched to at least 50% completion.',
+        sumPrefix: '',
+        sumSuffix: '',
+        avgPrefix: '',
+        avgSuffix: '',
+        icon: 'facebook',
+        measure: MEASURE.CHANNEL_FB_VIDEO_P50_WATCHED_VIEWS,
+        category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
+        valueType: MeasureValueType.NUMBER,
+        decimalPlaces: 0,
+        useCompactNotation: false,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
+    },
+    [MEASURE.CHANNEL_FB_VIDEO_P75_WATCHED_VIEWS]: {
+        title: 'Meta Video 75% Watched Views',
+        description: 'The number of times your video ads were watched to at least 75% completion.',
+        sumPrefix: '',
+        sumSuffix: '',
+        avgPrefix: '',
+        avgSuffix: '',
+        icon: 'facebook',
+        measure: MEASURE.CHANNEL_FB_VIDEO_P75_WATCHED_VIEWS,
+        category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
+        valueType: MeasureValueType.NUMBER,
+        decimalPlaces: 0,
+        useCompactNotation: false,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
+    },
+    [MEASURE.CHANNEL_FB_VIDEO_P95_WATCHED_VIEWS]: {
+        title: 'Meta Video 95% Watched Views',
+        description: 'The number of times your video ads were watched to at least 95% completion.',
+        sumPrefix: '',
+        sumSuffix: '',
+        avgPrefix: '',
+        avgSuffix: '',
+        icon: 'facebook',
+        measure: MEASURE.CHANNEL_FB_VIDEO_P95_WATCHED_VIEWS,
+        category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
+        valueType: MeasureValueType.NUMBER,
+        decimalPlaces: 0,
+        useCompactNotation: false,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
+    },
+    [MEASURE.CHANNEL_FB_VIDEO_P100_WATCHED_VIEWS]: {
+        title: 'Meta Video 100% Watched Views',
+        description: 'The number of times your video ads were watched to 100% completion.',
+        sumPrefix: '',
+        sumSuffix: '',
+        avgPrefix: '',
+        avgSuffix: '',
+        icon: 'facebook',
+        measure: MEASURE.CHANNEL_FB_VIDEO_P100_WATCHED_VIEWS,
+        category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
+        valueType: MeasureValueType.NUMBER,
+        decimalPlaces: 0,
+        useCompactNotation: false,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
+    },
+    [MEASURE.CHANNEL_FB_VIDEO_VIEWS_THRUPLAY]: {
+        title: 'Meta Video Thruplay Views',
+        description: 'The number of videos watched to completion or for at least 15 seconds.',
+        sumPrefix: '',
+        sumSuffix: '',
+        avgPrefix: '',
+        avgSuffix: '',
+        icon: 'facebook',
+        measure: MEASURE.CHANNEL_FB_VIDEO_VIEWS_THRUPLAY,
+        category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
+        valueType: MeasureValueType.NUMBER,
+        decimalPlaces: 0,
+        useCompactNotation: false,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
+    },
 };
 //# sourceMappingURL=facebook-measure-definitions.js.map