@adtrackify/at-tracking-event-types 3.4.10 → 3.4.12

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Files changed (19) hide show
  1. package/dist/cjs/types/api/measures/definitions/facebook-measure-definitions.js +873 -47
  2. package/dist/cjs/types/api/measures/definitions/facebook-measure-definitions.js.map +1 -1
  3. package/dist/cjs/types/api/measures/definitions/shopify/shopify-nc-measure-definitions.js +1 -1
  4. package/dist/cjs/types/api/measures/definitions/shopify/shopify-nc-measure-definitions.js.map +1 -1
  5. package/dist/cjs/types/api/measures/definitions/shopify/shopify-rc-measure-definitions.js +1 -1
  6. package/dist/cjs/types/api/measures/definitions/shopify/shopify-rc-measure-definitions.js.map +1 -1
  7. package/dist/cjs/types/api/measures/measures.d.ts +56 -0
  8. package/dist/cjs/types/api/measures/measures.js +56 -0
  9. package/dist/cjs/types/api/measures/measures.js.map +1 -1
  10. package/dist/esm/types/api/measures/definitions/facebook-measure-definitions.js +873 -47
  11. package/dist/esm/types/api/measures/definitions/facebook-measure-definitions.js.map +1 -1
  12. package/dist/esm/types/api/measures/definitions/shopify/shopify-nc-measure-definitions.js +1 -1
  13. package/dist/esm/types/api/measures/definitions/shopify/shopify-nc-measure-definitions.js.map +1 -1
  14. package/dist/esm/types/api/measures/definitions/shopify/shopify-rc-measure-definitions.js +1 -1
  15. package/dist/esm/types/api/measures/definitions/shopify/shopify-rc-measure-definitions.js.map +1 -1
  16. package/dist/esm/types/api/measures/measures.d.ts +56 -0
  17. package/dist/esm/types/api/measures/measures.js +56 -0
  18. package/dist/esm/types/api/measures/measures.js.map +1 -1
  19. package/package.json +1 -1
package/dist/cjs/types/api/measures/definitions/facebook-measure-definitions.js CHANGED
@@ -38,7 +38,7 @@ exports.FACEBOOK_MEASURES_MAP = {
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  },
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  [measures_js_1.MEASURE.CHANNEL_FB_SPEND]: {
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  title: 'Meta Spend',
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- description: 'The amount of money spent on your Meta ads.',
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+ description: 'The total amount spent on your Meta ads.',
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  sumPrefix: '$',
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  sumSuffix: '',
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  avgPrefix: '$',
@@ -83,7 +83,7 @@ exports.FACEBOOK_MEASURES_MAP = {
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  },
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  [measures_js_1.MEASURE.CHANNEL_FB_CTR]: {
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  title: 'Meta CTR',
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- description: 'The click-through rate of your Meta ads.',
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+ description: 'The percentage of impressions that resulted in clicks.',
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  sumPrefix: '',
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  sumSuffix: '%',
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  avgPrefix: '',
@@ -113,7 +113,7 @@ exports.FACEBOOK_MEASURES_MAP = {
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  },
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  [measures_js_1.MEASURE.CHANNEL_FB_CPA]: {
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  title: 'Meta CPA',
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- description: 'The cost per action of your Meta ads.',
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+ description: 'The cost per purchase conversion from your Meta ads.',
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  sumPrefix: '$',
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  sumSuffix: '',
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  avgPrefix: '$',
@@ -124,11 +124,12 @@ exports.FACEBOOK_MEASURES_MAP = {
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  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
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  decimalPlaces: 2,
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  useCompactNotation: true,
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- applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
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+ applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
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+ aliases: [measures_js_1.MEASURE.CHANNEL_FB_PURCHASES_COST]
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  },
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  [measures_js_1.MEASURE.CHANNEL_FB_PURCHASES]: {
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  title: 'Meta Purchases',
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- description: 'The number of Meta attributed purchases.',
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+ description: 'The number of purchases attributed to your Meta ads.',
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  sumPrefix: '',
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  sumSuffix: '',
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  avgPrefix: '',
@@ -143,7 +144,7 @@ exports.FACEBOOK_MEASURES_MAP = {
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  },
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  [measures_js_1.MEASURE.CHANNEL_FB_PURCHASES_VALUE]: {
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  title: 'Meta Purchases Value',
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- description: 'The total value of Meta attributed purchases.',
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+ description: 'The total revenue from purchases attributed to your Meta ads.',
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  sumPrefix: '$',
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  sumSuffix: '',
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  avgPrefix: '$',
@@ -156,24 +157,9 @@ exports.FACEBOOK_MEASURES_MAP = {
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  useCompactNotation: true,
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  applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
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  },
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- [measures_js_1.MEASURE.CHANNEL_FB_PURCHASES_COST]: {
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- title: 'Meta Purchases Cost',
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- description: 'The cost per purchase from your Meta ads.',
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- sumPrefix: '$',
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- sumSuffix: '',
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- avgPrefix: '$',
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- avgSuffix: '',
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- icon: 'facebook',
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- measure: measures_js_1.MEASURE.CHANNEL_FB_PURCHASES_COST,
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- category: measure_categories_js_1.MEASURE_CATEGORY.FACEBOOK_REPORTED,
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- valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
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- decimalPlaces: 2,
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- useCompactNotation: true,
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- applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
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- },
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  [measures_js_1.MEASURE.CHANNEL_FB_FREQUENCY]: {
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  title: 'Meta Frequency',
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- description: 'The frequency of the Meta ad.',
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+ description: 'The average number of times each person saw your Meta ads.',
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  sumPrefix: '',
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  sumSuffix: '',
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  avgPrefix: '',
@@ -187,8 +173,8 @@ exports.FACEBOOK_MEASURES_MAP = {
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  applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
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  },
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  [measures_js_1.MEASURE.CHANNEL_FB_NEW_CUSTOMER_ROAS]: {
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- title: 'New Customer ROAS',
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- description: 'The return on ad spend from new customers.',
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+ title: 'Meta New Customer ROAS',
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+ description: 'The return on ad spend from new customers acquired via Meta ads.',
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  sumPrefix: '',
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  sumSuffix: 'x',
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  avgPrefix: '',
@@ -218,7 +204,7 @@ exports.FACEBOOK_MEASURES_MAP = {
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  },
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  [measures_js_1.MEASURE.CHANNEL_FB_NEW_CUSTOMER_PURCHASES]: {
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  title: 'Meta New Customer Purchases',
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- description: 'The number of new customer purchases from your Meta ads.',
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+ description: 'The number of new customer purchases attributed to your Meta ads.',
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  sumPrefix: '',
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  sumSuffix: '',
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  avgPrefix: '',
@@ -233,7 +219,7 @@ exports.FACEBOOK_MEASURES_MAP = {
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  },
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  [measures_js_1.MEASURE.CHANNEL_FB_NEW_CUSTOMER_PURCHASES_VALUE]: {
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  title: 'Meta New Customer Purchases Value',
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- description: 'The total value of new customer purchases from your Meta ads.',
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+ description: 'The total revenue from new customer purchases attributed to your Meta ads.',
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  sumPrefix: '$',
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  sumSuffix: '',
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  avgPrefix: '$',
@@ -247,8 +233,8 @@ exports.FACEBOOK_MEASURES_MAP = {
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  applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
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  },
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  [measures_js_1.MEASURE.CHANNEL_FB_NEW_CUSTOMER_PURCHASES_COST]: {
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- title: 'Meta New Customer Purchases Cost',
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- description: 'The cost per new customer purchase from your Meta ads.',
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+ title: 'Meta Cost per New Customer Purchase',
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+ description: 'The cost per new customer purchase attributed to your Meta ads.',
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  sumPrefix: '$',
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  sumSuffix: '',
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  avgPrefix: '$',
@@ -293,7 +279,7 @@ exports.FACEBOOK_MEASURES_MAP = {
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  },
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  [measures_js_1.MEASURE.CHANNEL_FB_UNIQUE_CLICKS]: {
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  title: 'Meta Unique Clicks',
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- description: 'The number of unique people who clicked your Meta ads.',
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+ description: 'The number of unique people who clicked on your Meta ads.',
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  sumPrefix: '',
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  sumSuffix: '',
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  avgPrefix: '',
@@ -353,7 +339,7 @@ exports.FACEBOOK_MEASURES_MAP = {
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  },
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  [measures_js_1.MEASURE.CHANNEL_FB_OUTBOUND_CLICKS]: {
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  title: 'Meta Outbound Clicks',
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- description: 'The number of clicks to external destinations from your Meta ads.',
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+ description: 'The number of clicks that took people to destinations off Meta.',
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  sumPrefix: '',
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  sumSuffix: '',
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  avgPrefix: '',
@@ -368,7 +354,7 @@ exports.FACEBOOK_MEASURES_MAP = {
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  },
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  [measures_js_1.MEASURE.CHANNEL_FB_COST_PER_OUTBOUND_CLICK]: {
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  title: 'Meta Cost per Outbound Click',
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- description: 'The average cost per outbound click from your Meta ads.',
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+ description: 'The average cost per click that took people off Meta.',
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  sumPrefix: '$',
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  sumSuffix: '',
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  avgPrefix: '$',
@@ -383,7 +369,7 @@ exports.FACEBOOK_MEASURES_MAP = {
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  },
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  [measures_js_1.MEASURE.CHANNEL_FB_VIEW_CONTENTS]: {
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  title: 'Meta View Contents',
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- description: 'The number of content views from your Meta ads.',
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+ description: 'The number of product or content page views attributed to your Meta ads.',
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  sumPrefix: '',
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  sumSuffix: '',
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  avgPrefix: '',
@@ -398,7 +384,7 @@ exports.FACEBOOK_MEASURES_MAP = {
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  },
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  [measures_js_1.MEASURE.CHANNEL_FB_VIEW_CONTENTS_VALUE]: {
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  title: 'Meta View Contents Value',
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- description: 'The total value of content views from your Meta ads.',
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+ description: 'The total value of products viewed from your Meta ads.',
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  sumPrefix: '$',
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  sumSuffix: '',
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  avgPrefix: '$',
@@ -412,8 +398,8 @@ exports.FACEBOOK_MEASURES_MAP = {
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  applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
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  },
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  [measures_js_1.MEASURE.CHANNEL_FB_VIEW_CONTENTS_COST]: {
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- title: 'Meta View Contents Cost',
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- description: 'The cost per content view from your Meta ads.',
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+ title: 'Meta Cost per View Content',
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+ description: 'The cost per product or content page view from your Meta ads.',
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  sumPrefix: '$',
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  sumSuffix: '',
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  avgPrefix: '$',
@@ -428,7 +414,7 @@ exports.FACEBOOK_MEASURES_MAP = {
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  },
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  [measures_js_1.MEASURE.CHANNEL_FB_ADD_TO_CARTS]: {
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  title: 'Meta Add to Carts',
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- description: 'The number of add to cart actions from your Meta ads.',
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+ description: 'The number of add to cart actions attributed to your Meta ads.',
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  sumPrefix: '',
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  sumSuffix: '',
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  avgPrefix: '',
@@ -443,7 +429,7 @@ exports.FACEBOOK_MEASURES_MAP = {
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  },
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  [measures_js_1.MEASURE.CHANNEL_FB_ADD_TO_CARTS_VALUE]: {
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  title: 'Meta Add to Carts Value',
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- description: 'The total value of add to cart actions from your Meta ads.',
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+ description: 'The total value of products added to cart from your Meta ads.',
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  sumPrefix: '$',
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  sumSuffix: '',
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  avgPrefix: '$',
@@ -457,7 +443,7 @@ exports.FACEBOOK_MEASURES_MAP = {
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  applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
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  },
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  [measures_js_1.MEASURE.CHANNEL_FB_ADD_TO_CARTS_COST]: {
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- title: 'Meta Add to Carts Cost',
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+ title: 'Meta Cost per Add to Cart',
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  description: 'The cost per add to cart action from your Meta ads.',
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  sumPrefix: '$',
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  sumSuffix: '',
@@ -473,7 +459,7 @@ exports.FACEBOOK_MEASURES_MAP = {
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  },
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  [measures_js_1.MEASURE.CHANNEL_FB_INITIATE_CHECKOUTS]: {
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  title: 'Meta Initiate Checkouts',
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- description: 'The number of checkout initiations from your Meta ads.',
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+ description: 'The number of checkout initiations attributed to your Meta ads.',
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  sumPrefix: '',
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  sumSuffix: '',
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  avgPrefix: '',
@@ -488,7 +474,7 @@ exports.FACEBOOK_MEASURES_MAP = {
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  },
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  [measures_js_1.MEASURE.CHANNEL_FB_INITIATE_CHECKOUTS_VALUE]: {
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  title: 'Meta Initiate Checkouts Value',
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- description: 'The total value of checkout initiations from your Meta ads.',
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+ description: 'The total value of carts at checkout from your Meta ads.',
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  sumPrefix: '$',
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  sumSuffix: '',
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  avgPrefix: '$',
@@ -502,7 +488,7 @@ exports.FACEBOOK_MEASURES_MAP = {
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  applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
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  },
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  [measures_js_1.MEASURE.CHANNEL_FB_INITIATE_CHECKOUTS_COST]: {
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- title: 'Meta Initiate Checkouts Cost',
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+ title: 'Meta Cost per Initiate Checkout',
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  description: 'The cost per checkout initiation from your Meta ads.',
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  sumPrefix: '$',
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  sumSuffix: '',
@@ -547,8 +533,8 @@ exports.FACEBOOK_MEASURES_MAP = {
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  applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
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  },
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  [measures_js_1.MEASURE.CHANNEL_FB_LEADS_COST]: {
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- title: 'Meta Leads Cost',
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- description: 'The cost per lead from your Meta ads.',
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+ title: 'Meta Cost per Lead',
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+ description: 'The cost per lead generated from your Meta ads.',
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  sumPrefix: '$',
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  sumSuffix: '',
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  avgPrefix: '$',
@@ -561,6 +547,276 @@ exports.FACEBOOK_MEASURES_MAP = {
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  useCompactNotation: true,
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  applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
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  },
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+ [measures_js_1.MEASURE.CHANNEL_FB_APPOINTMENT_SCHEDULES]: {
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+ title: 'Meta Appointments Scheduled',
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+ description: 'The number of appointments scheduled from your Meta ads.',
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+ sumPrefix: '',
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+ sumSuffix: '',
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+ avgPrefix: '',
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+ avgSuffix: '',
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+ icon: 'facebook',
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+ measure: measures_js_1.MEASURE.CHANNEL_FB_APPOINTMENT_SCHEDULES,
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+ category: measure_categories_js_1.MEASURE_CATEGORY.FACEBOOK_REPORTED,
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+ valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
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+ decimalPlaces: 0,
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+ useCompactNotation: false,
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+ applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
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+ },
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+ [measures_js_1.MEASURE.CHANNEL_FB_APPOINTMENT_SCHEDULES_VALUE]: {
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+ title: 'Meta Appointments Scheduled Value',
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+ description: 'The total value of appointments scheduled from your Meta ads.',
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+ sumPrefix: '$',
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+ sumSuffix: '',
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+ avgPrefix: '$',
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+ avgSuffix: '',
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+ icon: 'facebook',
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+ measure: measures_js_1.MEASURE.CHANNEL_FB_APPOINTMENT_SCHEDULES_VALUE,
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+ category: measure_categories_js_1.MEASURE_CATEGORY.FACEBOOK_REPORTED,
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+ valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
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+ decimalPlaces: 2,
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+ useCompactNotation: true,
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+ applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
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+ },
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+ [measures_js_1.MEASURE.CHANNEL_FB_APPOINTMENT_SCHEDULES_COST]: {
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+ title: 'Meta Cost per Appointment Scheduled',
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+ description: 'The cost per appointment scheduled from your Meta ads.',
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+ sumPrefix: '$',
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+ sumSuffix: '',
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+ avgPrefix: '$',
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+ avgSuffix: '',
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+ icon: 'facebook',
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+ measure: measures_js_1.MEASURE.CHANNEL_FB_APPOINTMENT_SCHEDULES_COST,
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+ category: measure_categories_js_1.MEASURE_CATEGORY.FACEBOOK_REPORTED,
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+ valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
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+ decimalPlaces: 2,
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+ useCompactNotation: true,
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+ applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
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+ },
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+ [measures_js_1.MEASURE.CHANNEL_FB_SUBSCRIBES]: {
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+ title: 'Meta Subscriptions',
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+ description: 'The number of subscription sign-ups from your Meta ads.',
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+ sumPrefix: '',
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+ sumSuffix: '',
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+ avgPrefix: '',
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+ avgSuffix: '',
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+ icon: 'facebook',
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+ measure: measures_js_1.MEASURE.CHANNEL_FB_SUBSCRIBES,
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+ category: measure_categories_js_1.MEASURE_CATEGORY.FACEBOOK_REPORTED,
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+ valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
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+ decimalPlaces: 0,
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+ useCompactNotation: false,
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+ applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
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+ },
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+ [measures_js_1.MEASURE.CHANNEL_FB_SUBSCRIBES_VALUE]: {
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+ title: 'Meta Subscriptions Value',
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+ description: 'The total value of subscriptions from your Meta ads.',
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+ sumPrefix: '$',
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+ sumSuffix: '',
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+ avgPrefix: '$',
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+ avgSuffix: '',
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+ icon: 'facebook',
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+ measure: measures_js_1.MEASURE.CHANNEL_FB_SUBSCRIBES_VALUE,
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+ category: measure_categories_js_1.MEASURE_CATEGORY.FACEBOOK_REPORTED,
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+ valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
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+ decimalPlaces: 2,
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+ useCompactNotation: true,
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+ applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
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+ },
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+ [measures_js_1.MEASURE.CHANNEL_FB_SUBSCRIBES_COST]: {
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+ title: 'Meta Cost per Subscription',
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+ description: 'The cost per subscription sign-up from your Meta ads.',
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+ sumPrefix: '$',
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+ sumSuffix: '',
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+ avgPrefix: '$',
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+ avgSuffix: '',
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+ icon: 'facebook',
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+ measure: measures_js_1.MEASURE.CHANNEL_FB_SUBSCRIBES_COST,
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+ category: measure_categories_js_1.MEASURE_CATEGORY.FACEBOOK_REPORTED,
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+ valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
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+ decimalPlaces: 2,
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+ useCompactNotation: true,
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+ applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
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+ },
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+ [measures_js_1.MEASURE.CHANNEL_FB_START_TRIALS]: {
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+ title: 'Meta Trial Starts',
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+ description: 'The number of trial starts from your Meta ads.',
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+ sumPrefix: '',
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+ sumSuffix: '',
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+ avgPrefix: '',
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+ avgSuffix: '',
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+ icon: 'facebook',
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+ measure: measures_js_1.MEASURE.CHANNEL_FB_START_TRIALS,
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+ category: measure_categories_js_1.MEASURE_CATEGORY.FACEBOOK_REPORTED,
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+ valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
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+ decimalPlaces: 0,
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+ useCompactNotation: false,
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+ applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
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+ },
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+ [measures_js_1.MEASURE.CHANNEL_FB_START_TRIALS_VALUE]: {
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+ title: 'Meta Trial Starts Value',
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+ description: 'The total value of trials started from your Meta ads.',
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+ sumPrefix: '$',
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+ sumSuffix: '',
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+ avgPrefix: '$',
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+ avgSuffix: '',
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+ icon: 'facebook',
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+ measure: measures_js_1.MEASURE.CHANNEL_FB_START_TRIALS_VALUE,
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+ category: measure_categories_js_1.MEASURE_CATEGORY.FACEBOOK_REPORTED,
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+ valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
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+ decimalPlaces: 2,
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+ useCompactNotation: true,
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+ applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
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+ },
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+ [measures_js_1.MEASURE.CHANNEL_FB_START_TRIALS_COST]: {
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+ title: 'Meta Cost per Trial Start',
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+ description: 'The cost per trial start from your Meta ads.',
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+ sumPrefix: '$',
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+ sumSuffix: '',
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+ avgPrefix: '$',
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+ avgSuffix: '',
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+ icon: 'facebook',
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+ measure: measures_js_1.MEASURE.CHANNEL_FB_START_TRIALS_COST,
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+ category: measure_categories_js_1.MEASURE_CATEGORY.FACEBOOK_REPORTED,
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+ valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
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+ decimalPlaces: 2,
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+ useCompactNotation: true,
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+ applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
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+ },
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+ [measures_js_1.MEASURE.CHANNEL_FB_SUBMIT_APPLICATIONS]: {
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+ title: 'Meta Application Submissions',
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+ description: 'The number of application submissions from your Meta ads.',
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+ sumPrefix: '',
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+ sumSuffix: '',
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+ avgPrefix: '',
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+ avgSuffix: '',
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+ icon: 'facebook',
693
+ measure: measures_js_1.MEASURE.CHANNEL_FB_SUBMIT_APPLICATIONS,
694
+ category: measure_categories_js_1.MEASURE_CATEGORY.FACEBOOK_REPORTED,
695
+ valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
696
+ decimalPlaces: 0,
697
+ useCompactNotation: false,
698
+ applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
699
+ },
700
+ [measures_js_1.MEASURE.CHANNEL_FB_SUBMIT_APPLICATIONS_VALUE]: {
701
+ title: 'Meta Application Submissions Value',
702
+ description: 'The total value of applications submitted from your Meta ads.',
703
+ sumPrefix: '$',
704
+ sumSuffix: '',
705
+ avgPrefix: '$',
706
+ avgSuffix: '',
707
+ icon: 'facebook',
708
+ measure: measures_js_1.MEASURE.CHANNEL_FB_SUBMIT_APPLICATIONS_VALUE,
709
+ category: measure_categories_js_1.MEASURE_CATEGORY.FACEBOOK_REPORTED,
710
+ valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
711
+ decimalPlaces: 2,
712
+ useCompactNotation: true,
713
+ applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
714
+ },
715
+ [measures_js_1.MEASURE.CHANNEL_FB_SUBMIT_APPLICATIONS_COST]: {
716
+ title: 'Meta Cost per Application Submission',
717
+ description: 'The cost per application submission from your Meta ads.',
718
+ sumPrefix: '$',
719
+ sumSuffix: '',
720
+ avgPrefix: '$',
721
+ avgSuffix: '',
722
+ icon: 'facebook',
723
+ measure: measures_js_1.MEASURE.CHANNEL_FB_SUBMIT_APPLICATIONS_COST,
724
+ category: measure_categories_js_1.MEASURE_CATEGORY.FACEBOOK_REPORTED,
725
+ valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
726
+ decimalPlaces: 2,
727
+ useCompactNotation: true,
728
+ applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
729
+ },
730
+ [measures_js_1.MEASURE.CHANNEL_FB_APP_INSTALLS]: {
731
+ title: 'Meta App Installs',
732
+ description: 'The number of app installs from your Meta ads.',
733
+ sumPrefix: '',
734
+ sumSuffix: '',
735
+ avgPrefix: '',
736
+ avgSuffix: '',
737
+ icon: 'facebook',
738
+ measure: measures_js_1.MEASURE.CHANNEL_FB_APP_INSTALLS,
739
+ category: measure_categories_js_1.MEASURE_CATEGORY.FACEBOOK_REPORTED,
740
+ valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
741
+ decimalPlaces: 0,
742
+ useCompactNotation: false,
743
+ applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
744
+ },
745
+ [measures_js_1.MEASURE.CHANNEL_FB_APP_INSTALLS_VALUE]: {
746
+ title: 'Meta App Installs Value',
747
+ description: 'The total value of app installs from your Meta ads.',
748
+ sumPrefix: '$',
749
+ sumSuffix: '',
750
+ avgPrefix: '$',
751
+ avgSuffix: '',
752
+ icon: 'facebook',
753
+ measure: measures_js_1.MEASURE.CHANNEL_FB_APP_INSTALLS_VALUE,
754
+ category: measure_categories_js_1.MEASURE_CATEGORY.FACEBOOK_REPORTED,
755
+ valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
756
+ decimalPlaces: 2,
757
+ useCompactNotation: true,
758
+ applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
759
+ },
760
+ [measures_js_1.MEASURE.CHANNEL_FB_APP_INSTALLS_COST]: {
761
+ title: 'Meta Cost per App Install',
762
+ description: 'The cost per app install from your Meta ads.',
763
+ sumPrefix: '$',
764
+ sumSuffix: '',
765
+ avgPrefix: '$',
766
+ avgSuffix: '',
767
+ icon: 'facebook',
768
+ measure: measures_js_1.MEASURE.CHANNEL_FB_APP_INSTALLS_COST,
769
+ category: measure_categories_js_1.MEASURE_CATEGORY.FACEBOOK_REPORTED,
770
+ valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
771
+ decimalPlaces: 2,
772
+ useCompactNotation: true,
773
+ applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
774
+ },
775
+ [measures_js_1.MEASURE.CHANNEL_FB_COMPLETE_REGISTRATIONS]: {
776
+ title: 'Meta Completed Registrations',
777
+ description: 'The number of completed registrations from your Meta ads.',
778
+ sumPrefix: '',
779
+ sumSuffix: '',
780
+ avgPrefix: '',
781
+ avgSuffix: '',
782
+ icon: 'facebook',
783
+ measure: measures_js_1.MEASURE.CHANNEL_FB_COMPLETE_REGISTRATIONS,
784
+ category: measure_categories_js_1.MEASURE_CATEGORY.FACEBOOK_REPORTED,
785
+ valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
786
+ decimalPlaces: 0,
787
+ useCompactNotation: false,
788
+ applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
789
+ },
790
+ [measures_js_1.MEASURE.CHANNEL_FB_COMPLETE_REGISTRATIONS_VALUE]: {
791
+ title: 'Meta Completed Registrations Value',
792
+ description: 'The total value of completed registrations from your Meta ads.',
793
+ sumPrefix: '$',
794
+ sumSuffix: '',
795
+ avgPrefix: '$',
796
+ avgSuffix: '',
797
+ icon: 'facebook',
798
+ measure: measures_js_1.MEASURE.CHANNEL_FB_COMPLETE_REGISTRATIONS_VALUE,
799
+ category: measure_categories_js_1.MEASURE_CATEGORY.FACEBOOK_REPORTED,
800
+ valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
801
+ decimalPlaces: 2,
802
+ useCompactNotation: true,
803
+ applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
804
+ },
805
+ [measures_js_1.MEASURE.CHANNEL_FB_COMPLETE_REGISTRATIONS_COST]: {
806
+ title: 'Meta Cost per Completed Registration',
807
+ description: 'The cost per completed registration from your Meta ads.',
808
+ sumPrefix: '$',
809
+ sumSuffix: '',
810
+ avgPrefix: '$',
811
+ avgSuffix: '',
812
+ icon: 'facebook',
813
+ measure: measures_js_1.MEASURE.CHANNEL_FB_COMPLETE_REGISTRATIONS_COST,
814
+ category: measure_categories_js_1.MEASURE_CATEGORY.FACEBOOK_REPORTED,
815
+ valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
816
+ decimalPlaces: 2,
817
+ useCompactNotation: true,
818
+ applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
819
+ },
564
820
  [measures_js_1.MEASURE.CHANNEL_FB_VIDEO_VIEWS]: {
565
821
  title: 'Meta Video Views',
566
822
  description: 'The number of video views on your Meta ads.',
@@ -577,7 +833,7 @@ exports.FACEBOOK_MEASURES_MAP = {
577
833
  applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
578
834
  },
579
835
  [measures_js_1.MEASURE.CHANNEL_FB_VIDEO_VIEWS_COST]: {
580
- title: 'Meta Video Views Cost',
836
+ title: 'Meta Cost per Video View',
581
837
  description: 'The cost per video view on your Meta ads.',
582
838
  sumPrefix: '$',
583
839
  sumSuffix: '',
@@ -592,7 +848,7 @@ exports.FACEBOOK_MEASURES_MAP = {
592
848
  applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
593
849
  },
594
850
  [measures_js_1.MEASURE.CHANNEL_FB_VIDEO_VIEWS_15_SEC_COST]: {
595
- title: 'Meta 15-Second Video Views Cost',
851
+ title: 'Meta Cost per 15-Second Video View',
596
852
  description: 'The cost per 15-second video view on your Meta ads.',
597
853
  sumPrefix: '$',
598
854
  sumSuffix: '',
@@ -607,8 +863,8 @@ exports.FACEBOOK_MEASURES_MAP = {
607
863
  applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
608
864
  },
609
865
  [measures_js_1.MEASURE.CHANNEL_FB_VIDEO_VIEWS_THRUPLAY_COST]: {
610
- title: 'Meta Video Thruplay Cost',
611
- description: 'The cost per video thruplay on your Meta ads.',
866
+ title: 'Meta Cost per Video Thruplay',
867
+ description: 'The cost per video watched to completion or for at least 15 seconds.',
612
868
  sumPrefix: '$',
613
869
  sumSuffix: '',
614
870
  avgPrefix: '$',
@@ -636,5 +892,575 @@ exports.FACEBOOK_MEASURES_MAP = {
636
892
  useCompactNotation: false,
637
893
  applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
638
894
  },
895
+ [measures_js_1.MEASURE.CHANNEL_FB_VIDEO_PLAYS_COST]: {
896
+ title: 'Meta Cost per Video Play',
897
+ description: 'The cost per video play on your Meta ads.',
898
+ sumPrefix: '$',
899
+ sumSuffix: '',
900
+ avgPrefix: '$',
901
+ avgSuffix: '',
902
+ icon: 'facebook',
903
+ measure: measures_js_1.MEASURE.CHANNEL_FB_VIDEO_PLAYS_COST,
904
+ category: measure_categories_js_1.MEASURE_CATEGORY.FACEBOOK_REPORTED,
905
+ valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
906
+ decimalPlaces: 2,
907
+ useCompactNotation: true,
908
+ applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
909
+ },
910
+ [measures_js_1.MEASURE.CHANNEL_FB_UNIQUE_CLICKS_CTR]: {
911
+ title: 'Meta Unique Clicks CTR',
912
+ description: 'The percentage of people who clicked on your ad at least once.',
913
+ sumPrefix: '',
914
+ sumSuffix: '%',
915
+ avgPrefix: '',
916
+ avgSuffix: '%',
917
+ icon: 'facebook',
918
+ measure: measures_js_1.MEASURE.CHANNEL_FB_UNIQUE_CLICKS_CTR,
919
+ category: measure_categories_js_1.MEASURE_CATEGORY.FACEBOOK_REPORTED,
920
+ valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
921
+ decimalPlaces: 2,
922
+ useCompactNotation: false,
923
+ applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
924
+ },
925
+ [measures_js_1.MEASURE.CHANNEL_FB_INLINE_CLICKS_CTR]: {
926
+ title: 'Meta Inline Clicks CTR',
927
+ description: 'The percentage of impressions that resulted in inline link clicks.',
928
+ sumPrefix: '',
929
+ sumSuffix: '%',
930
+ avgPrefix: '',
931
+ avgSuffix: '%',
932
+ icon: 'facebook',
933
+ measure: measures_js_1.MEASURE.CHANNEL_FB_INLINE_CLICKS_CTR,
934
+ category: measure_categories_js_1.MEASURE_CATEGORY.FACEBOOK_REPORTED,
935
+ valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
936
+ decimalPlaces: 2,
937
+ useCompactNotation: false,
938
+ applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
939
+ },
940
+ [measures_js_1.MEASURE.CHANNEL_FB_OUTBOUND_CLICKS_CTR]: {
941
+ title: 'Meta Outbound Clicks CTR',
942
+ description: 'The percentage of impressions that resulted in outbound clicks.',
943
+ sumPrefix: '',
944
+ sumSuffix: '%',
945
+ avgPrefix: '',
946
+ avgSuffix: '%',
947
+ icon: 'facebook',
948
+ measure: measures_js_1.MEASURE.CHANNEL_FB_OUTBOUND_CLICKS_CTR,
949
+ category: measure_categories_js_1.MEASURE_CATEGORY.FACEBOOK_REPORTED,
950
+ valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
951
+ decimalPlaces: 2,
952
+ useCompactNotation: false,
953
+ applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
954
+ },
955
+ [measures_js_1.MEASURE.CHANNEL_FB_LINK_CLICKS]: {
956
+ title: 'Meta Link Clicks',
957
+ description: 'The number of clicks on links in your Meta ads.',
958
+ sumPrefix: '',
959
+ sumSuffix: '',
960
+ avgPrefix: '',
961
+ avgSuffix: '',
962
+ icon: 'facebook',
963
+ measure: measures_js_1.MEASURE.CHANNEL_FB_LINK_CLICKS,
964
+ category: measure_categories_js_1.MEASURE_CATEGORY.FACEBOOK_REPORTED,
965
+ valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
966
+ decimalPlaces: 0,
967
+ useCompactNotation: false,
968
+ applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
969
+ },
970
+ [measures_js_1.MEASURE.CHANNEL_FB_LINK_CLICKS_CTR]: {
971
+ title: 'Meta Link Clicks CTR',
972
+ description: 'The percentage of impressions that resulted in link clicks.',
973
+ sumPrefix: '',
974
+ sumSuffix: '%',
975
+ avgPrefix: '',
976
+ avgSuffix: '%',
977
+ icon: 'facebook',
978
+ measure: measures_js_1.MEASURE.CHANNEL_FB_LINK_CLICKS_CTR,
979
+ category: measure_categories_js_1.MEASURE_CATEGORY.FACEBOOK_REPORTED,
980
+ valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
981
+ decimalPlaces: 2,
982
+ useCompactNotation: false,
983
+ applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
984
+ },
985
+ [measures_js_1.MEASURE.CHANNEL_FB_COST_PER_LINK_CLICK]: {
986
+ title: 'Meta Cost per Link Click',
987
+ description: 'The average cost per link click on your Meta ads.',
988
+ sumPrefix: '$',
989
+ sumSuffix: '',
990
+ avgPrefix: '$',
991
+ avgSuffix: '',
992
+ icon: 'facebook',
993
+ measure: measures_js_1.MEASURE.CHANNEL_FB_COST_PER_LINK_CLICK,
994
+ category: measure_categories_js_1.MEASURE_CATEGORY.FACEBOOK_REPORTED,
995
+ valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
996
+ decimalPlaces: 2,
997
+ useCompactNotation: true,
998
+ applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
999
+ },
1000
+ [measures_js_1.MEASURE.CHANNEL_FB_SEARCHES]: {
1001
+ title: 'Meta Searches',
1002
+ description: 'The number of on-site searches attributed to your Meta ads.',
1003
+ sumPrefix: '',
1004
+ sumSuffix: '',
1005
+ avgPrefix: '',
1006
+ avgSuffix: '',
1007
+ icon: 'facebook',
1008
+ measure: measures_js_1.MEASURE.CHANNEL_FB_SEARCHES,
1009
+ category: measure_categories_js_1.MEASURE_CATEGORY.FACEBOOK_REPORTED,
1010
+ valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
1011
+ decimalPlaces: 0,
1012
+ useCompactNotation: false,
1013
+ applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
1014
+ },
1015
+ [measures_js_1.MEASURE.CHANNEL_FB_SEARCHES_VALUE]: {
1016
+ title: 'Meta Searches Value',
1017
+ description: 'The total value of on-site searches attributed to your Meta ads.',
1018
+ sumPrefix: '$',
1019
+ sumSuffix: '',
1020
+ avgPrefix: '$',
1021
+ avgSuffix: '',
1022
+ icon: 'facebook',
1023
+ measure: measures_js_1.MEASURE.CHANNEL_FB_SEARCHES_VALUE,
1024
+ category: measure_categories_js_1.MEASURE_CATEGORY.FACEBOOK_REPORTED,
1025
+ valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
1026
+ decimalPlaces: 2,
1027
+ useCompactNotation: true,
1028
+ applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
1029
+ },
1030
+ [measures_js_1.MEASURE.CHANNEL_FB_SEARCHES_COST]: {
1031
+ title: 'Meta Cost per Search',
1032
+ description: 'The cost per on-site search attributed to your Meta ads.',
1033
+ sumPrefix: '$',
1034
+ sumSuffix: '',
1035
+ avgPrefix: '$',
1036
+ avgSuffix: '',
1037
+ icon: 'facebook',
1038
+ measure: measures_js_1.MEASURE.CHANNEL_FB_SEARCHES_COST,
1039
+ category: measure_categories_js_1.MEASURE_CATEGORY.FACEBOOK_REPORTED,
1040
+ valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
1041
+ decimalPlaces: 2,
1042
+ useCompactNotation: true,
1043
+ applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
1044
+ },
1045
+ [measures_js_1.MEASURE.CHANNEL_FB_ADD_TO_WISHLISTS]: {
1046
+ title: 'Meta Add to Wishlists',
1047
+ description: 'The number of add to wishlist actions attributed to your Meta ads.',
1048
+ sumPrefix: '',
1049
+ sumSuffix: '',
1050
+ avgPrefix: '',
1051
+ avgSuffix: '',
1052
+ icon: 'facebook',
1053
+ measure: measures_js_1.MEASURE.CHANNEL_FB_ADD_TO_WISHLISTS,
1054
+ category: measure_categories_js_1.MEASURE_CATEGORY.FACEBOOK_REPORTED,
1055
+ valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
1056
+ decimalPlaces: 0,
1057
+ useCompactNotation: false,
1058
+ applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
1059
+ },
1060
+ [measures_js_1.MEASURE.CHANNEL_FB_ADD_TO_WISHLISTS_VALUE]: {
1061
+ title: 'Meta Add to Wishlists Value',
1062
+ description: 'The total value of products added to wishlist from your Meta ads.',
1063
+ sumPrefix: '$',
1064
+ sumSuffix: '',
1065
+ avgPrefix: '$',
1066
+ avgSuffix: '',
1067
+ icon: 'facebook',
1068
+ measure: measures_js_1.MEASURE.CHANNEL_FB_ADD_TO_WISHLISTS_VALUE,
1069
+ category: measure_categories_js_1.MEASURE_CATEGORY.FACEBOOK_REPORTED,
1070
+ valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
1071
+ decimalPlaces: 2,
1072
+ useCompactNotation: true,
1073
+ applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
1074
+ },
1075
+ [measures_js_1.MEASURE.CHANNEL_FB_ADD_TO_WISHLISTS_COST]: {
1076
+ title: 'Meta Cost per Add to Wishlist',
1077
+ description: 'The cost per add to wishlist action from your Meta ads.',
1078
+ sumPrefix: '$',
1079
+ sumSuffix: '',
1080
+ avgPrefix: '$',
1081
+ avgSuffix: '',
1082
+ icon: 'facebook',
1083
+ measure: measures_js_1.MEASURE.CHANNEL_FB_ADD_TO_WISHLISTS_COST,
1084
+ category: measure_categories_js_1.MEASURE_CATEGORY.FACEBOOK_REPORTED,
1085
+ valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
1086
+ decimalPlaces: 2,
1087
+ useCompactNotation: true,
1088
+ applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
1089
+ },
1090
+ [measures_js_1.MEASURE.CHANNEL_FB_ENGAGEMENTS]: {
1091
+ title: 'Meta Engagements',
1092
+ description: 'The total interactions with your Meta ads (likes, comments, shares, etc.).',
1093
+ sumPrefix: '',
1094
+ sumSuffix: '',
1095
+ avgPrefix: '',
1096
+ avgSuffix: '',
1097
+ icon: 'facebook',
1098
+ measure: measures_js_1.MEASURE.CHANNEL_FB_ENGAGEMENTS,
1099
+ category: measure_categories_js_1.MEASURE_CATEGORY.FACEBOOK_REPORTED,
1100
+ valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
1101
+ decimalPlaces: 0,
1102
+ useCompactNotation: false,
1103
+ applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
1104
+ },
1105
+ [measures_js_1.MEASURE.CHANNEL_FB_ENGAGEMENTS_COST]: {
1106
+ title: 'Meta Cost per Engagement',
1107
+ description: 'The cost per engagement on your Meta ads.',
1108
+ sumPrefix: '$',
1109
+ sumSuffix: '',
1110
+ avgPrefix: '$',
1111
+ avgSuffix: '',
1112
+ icon: 'facebook',
1113
+ measure: measures_js_1.MEASURE.CHANNEL_FB_ENGAGEMENTS_COST,
1114
+ category: measure_categories_js_1.MEASURE_CATEGORY.FACEBOOK_REPORTED,
1115
+ valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
1116
+ decimalPlaces: 2,
1117
+ useCompactNotation: true,
1118
+ applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
1119
+ },
1120
+ [measures_js_1.MEASURE.CHANNEL_FB_ENGAGEMENT_RATE]: {
1121
+ title: 'Meta Engagement Rate',
1122
+ description: 'The percentage of people who engaged with your Meta ads after seeing them.',
1123
+ sumPrefix: '',
1124
+ sumSuffix: '%',
1125
+ avgPrefix: '',
1126
+ avgSuffix: '%',
1127
+ icon: 'facebook',
1128
+ measure: measures_js_1.MEASURE.CHANNEL_FB_ENGAGEMENT_RATE,
1129
+ category: measure_categories_js_1.MEASURE_CATEGORY.FACEBOOK_REPORTED,
1130
+ valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
1131
+ decimalPlaces: 2,
1132
+ useCompactNotation: false,
1133
+ applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
1134
+ },
1135
+ [measures_js_1.MEASURE.CHANNEL_FB_REACTIONS]: {
1136
+ title: 'Meta Reactions',
1137
+ description: 'The number of reactions (like, love, wow, etc.) on your Meta ads.',
1138
+ sumPrefix: '',
1139
+ sumSuffix: '',
1140
+ avgPrefix: '',
1141
+ avgSuffix: '',
1142
+ icon: 'facebook',
1143
+ measure: measures_js_1.MEASURE.CHANNEL_FB_REACTIONS,
1144
+ category: measure_categories_js_1.MEASURE_CATEGORY.FACEBOOK_REPORTED,
1145
+ valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
1146
+ decimalPlaces: 0,
1147
+ useCompactNotation: false,
1148
+ applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
1149
+ },
1150
+ [measures_js_1.MEASURE.CHANNEL_FB_REACTIONS_COST]: {
1151
+ title: 'Meta Cost per Reaction',
1152
+ description: 'The cost per reaction on your Meta ads.',
1153
+ sumPrefix: '$',
1154
+ sumSuffix: '',
1155
+ avgPrefix: '$',
1156
+ avgSuffix: '',
1157
+ icon: 'facebook',
1158
+ measure: measures_js_1.MEASURE.CHANNEL_FB_REACTIONS_COST,
1159
+ category: measure_categories_js_1.MEASURE_CATEGORY.FACEBOOK_REPORTED,
1160
+ valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
1161
+ decimalPlaces: 2,
1162
+ useCompactNotation: true,
1163
+ applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
1164
+ },
1165
+ [measures_js_1.MEASURE.CHANNEL_FB_SHARES]: {
1166
+ title: 'Meta Shares',
1167
+ description: 'The number of times your Meta ads were shared.',
1168
+ sumPrefix: '',
1169
+ sumSuffix: '',
1170
+ avgPrefix: '',
1171
+ avgSuffix: '',
1172
+ icon: 'facebook',
1173
+ measure: measures_js_1.MEASURE.CHANNEL_FB_SHARES,
1174
+ category: measure_categories_js_1.MEASURE_CATEGORY.FACEBOOK_REPORTED,
1175
+ valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
1176
+ decimalPlaces: 0,
1177
+ useCompactNotation: false,
1178
+ applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
1179
+ },
1180
+ [measures_js_1.MEASURE.CHANNEL_FB_SHARES_COST]: {
1181
+ title: 'Meta Cost per Share',
1182
+ description: 'The cost per share of your Meta ads.',
1183
+ sumPrefix: '$',
1184
+ sumSuffix: '',
1185
+ avgPrefix: '$',
1186
+ avgSuffix: '',
1187
+ icon: 'facebook',
1188
+ measure: measures_js_1.MEASURE.CHANNEL_FB_SHARES_COST,
1189
+ category: measure_categories_js_1.MEASURE_CATEGORY.FACEBOOK_REPORTED,
1190
+ valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
1191
+ decimalPlaces: 2,
1192
+ useCompactNotation: true,
1193
+ applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
1194
+ },
1195
+ [measures_js_1.MEASURE.CHANNEL_FB_LIKES]: {
1196
+ title: 'Meta Likes',
1197
+ description: 'The number of likes on your Meta ads.',
1198
+ sumPrefix: '',
1199
+ sumSuffix: '',
1200
+ avgPrefix: '',
1201
+ avgSuffix: '',
1202
+ icon: 'facebook',
1203
+ measure: measures_js_1.MEASURE.CHANNEL_FB_LIKES,
1204
+ category: measure_categories_js_1.MEASURE_CATEGORY.FACEBOOK_REPORTED,
1205
+ valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
1206
+ decimalPlaces: 0,
1207
+ useCompactNotation: false,
1208
+ applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
1209
+ },
1210
+ [measures_js_1.MEASURE.CHANNEL_FB_LIKES_COST]: {
1211
+ title: 'Meta Cost per Like',
1212
+ description: 'The cost per like on your Meta ads.',
1213
+ sumPrefix: '$',
1214
+ sumSuffix: '',
1215
+ avgPrefix: '$',
1216
+ avgSuffix: '',
1217
+ icon: 'facebook',
1218
+ measure: measures_js_1.MEASURE.CHANNEL_FB_LIKES_COST,
1219
+ category: measure_categories_js_1.MEASURE_CATEGORY.FACEBOOK_REPORTED,
1220
+ valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
1221
+ decimalPlaces: 2,
1222
+ useCompactNotation: true,
1223
+ applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
1224
+ },
1225
+ [measures_js_1.MEASURE.CHANNEL_FB_COMMENTS]: {
1226
+ title: 'Meta Comments',
1227
+ description: 'The number of comments on your Meta ads.',
1228
+ sumPrefix: '',
1229
+ sumSuffix: '',
1230
+ avgPrefix: '',
1231
+ avgSuffix: '',
1232
+ icon: 'facebook',
1233
+ measure: measures_js_1.MEASURE.CHANNEL_FB_COMMENTS,
1234
+ category: measure_categories_js_1.MEASURE_CATEGORY.FACEBOOK_REPORTED,
1235
+ valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
1236
+ decimalPlaces: 0,
1237
+ useCompactNotation: false,
1238
+ applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
1239
+ },
1240
+ [measures_js_1.MEASURE.CHANNEL_FB_COMMENTS_COST]: {
1241
+ title: 'Meta Cost per Comment',
1242
+ description: 'The cost per comment on your Meta ads.',
1243
+ sumPrefix: '$',
1244
+ sumSuffix: '',
1245
+ avgPrefix: '$',
1246
+ avgSuffix: '',
1247
+ icon: 'facebook',
1248
+ measure: measures_js_1.MEASURE.CHANNEL_FB_COMMENTS_COST,
1249
+ category: measure_categories_js_1.MEASURE_CATEGORY.FACEBOOK_REPORTED,
1250
+ valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
1251
+ decimalPlaces: 2,
1252
+ useCompactNotation: true,
1253
+ applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
1254
+ },
1255
+ [measures_js_1.MEASURE.CHANNEL_FB_SAVES]: {
1256
+ title: 'Meta Saves',
1257
+ description: 'The number of times people saved your Meta ads for later viewing.',
1258
+ sumPrefix: '',
1259
+ sumSuffix: '',
1260
+ avgPrefix: '',
1261
+ avgSuffix: '',
1262
+ icon: 'facebook',
1263
+ measure: measures_js_1.MEASURE.CHANNEL_FB_SAVES,
1264
+ category: measure_categories_js_1.MEASURE_CATEGORY.FACEBOOK_REPORTED,
1265
+ valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
1266
+ decimalPlaces: 0,
1267
+ useCompactNotation: false,
1268
+ applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
1269
+ },
1270
+ [measures_js_1.MEASURE.CHANNEL_FB_SAVES_COST]: {
1271
+ title: 'Meta Cost per Save',
1272
+ description: 'The cost per save on your Meta ads.',
1273
+ sumPrefix: '$',
1274
+ sumSuffix: '',
1275
+ avgPrefix: '$',
1276
+ avgSuffix: '',
1277
+ icon: 'facebook',
1278
+ measure: measures_js_1.MEASURE.CHANNEL_FB_SAVES_COST,
1279
+ category: measure_categories_js_1.MEASURE_CATEGORY.FACEBOOK_REPORTED,
1280
+ valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
1281
+ decimalPlaces: 2,
1282
+ useCompactNotation: true,
1283
+ applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
1284
+ },
1285
+ [measures_js_1.MEASURE.CHANNEL_FB_LANDING_PAGE_VIEWS]: {
1286
+ title: 'Meta Landing Page Views',
1287
+ description: 'The number of times your landing page loaded after people clicked your ads.',
1288
+ sumPrefix: '',
1289
+ sumSuffix: '',
1290
+ avgPrefix: '',
1291
+ avgSuffix: '',
1292
+ icon: 'facebook',
1293
+ measure: measures_js_1.MEASURE.CHANNEL_FB_LANDING_PAGE_VIEWS,
1294
+ category: measure_categories_js_1.MEASURE_CATEGORY.FACEBOOK_REPORTED,
1295
+ valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
1296
+ decimalPlaces: 0,
1297
+ useCompactNotation: false,
1298
+ applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
1299
+ },
1300
+ [measures_js_1.MEASURE.CHANNEL_FB_LANDING_PAGE_VIEWS_COST]: {
1301
+ title: 'Meta Cost per Landing Page View',
1302
+ description: 'The cost per landing page view from your Meta ads.',
1303
+ sumPrefix: '$',
1304
+ sumSuffix: '',
1305
+ avgPrefix: '$',
1306
+ avgSuffix: '',
1307
+ icon: 'facebook',
1308
+ measure: measures_js_1.MEASURE.CHANNEL_FB_LANDING_PAGE_VIEWS_COST,
1309
+ category: measure_categories_js_1.MEASURE_CATEGORY.FACEBOOK_REPORTED,
1310
+ valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
1311
+ decimalPlaces: 2,
1312
+ useCompactNotation: true,
1313
+ applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
1314
+ },
1315
+ [measures_js_1.MEASURE.CHANNEL_FB_LANDING_PAGE_VIEW_RATE]: {
1316
+ title: 'Meta Landing Page View Rate',
1317
+ description: 'The percentage of clicks that resulted in landing page loads.',
1318
+ sumPrefix: '',
1319
+ sumSuffix: '%',
1320
+ avgPrefix: '',
1321
+ avgSuffix: '%',
1322
+ icon: 'facebook',
1323
+ measure: measures_js_1.MEASURE.CHANNEL_FB_LANDING_PAGE_VIEW_RATE,
1324
+ category: measure_categories_js_1.MEASURE_CATEGORY.FACEBOOK_REPORTED,
1325
+ valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
1326
+ decimalPlaces: 2,
1327
+ useCompactNotation: false,
1328
+ applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
1329
+ },
1330
+ [measures_js_1.MEASURE.CHANNEL_FB_VIDEO_VIEWS_15_SEC]: {
1331
+ title: 'Meta 15-Second Video Views',
1332
+ description: 'The number of times your video ads were watched for at least 15 seconds.',
1333
+ sumPrefix: '',
1334
+ sumSuffix: '',
1335
+ avgPrefix: '',
1336
+ avgSuffix: '',
1337
+ icon: 'facebook',
1338
+ measure: measures_js_1.MEASURE.CHANNEL_FB_VIDEO_VIEWS_15_SEC,
1339
+ category: measure_categories_js_1.MEASURE_CATEGORY.FACEBOOK_REPORTED,
1340
+ valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
1341
+ decimalPlaces: 0,
1342
+ useCompactNotation: false,
1343
+ applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
1344
+ },
1345
+ [measures_js_1.MEASURE.CHANNEL_FB_VIDEO_VIEWS_30_SEC]: {
1346
+ title: 'Meta 30-Second Video Views',
1347
+ description: 'The number of times your video ads were watched for at least 30 seconds.',
1348
+ sumPrefix: '',
1349
+ sumSuffix: '',
1350
+ avgPrefix: '',
1351
+ avgSuffix: '',
1352
+ icon: 'facebook',
1353
+ measure: measures_js_1.MEASURE.CHANNEL_FB_VIDEO_VIEWS_30_SEC,
1354
+ category: measure_categories_js_1.MEASURE_CATEGORY.FACEBOOK_REPORTED,
1355
+ valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
1356
+ decimalPlaces: 0,
1357
+ useCompactNotation: false,
1358
+ applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
1359
+ },
1360
+ [measures_js_1.MEASURE.CHANNEL_FB_VIDEO_VIEWS_30_SEC_COST]: {
1361
+ title: 'Meta Cost per 30-Second Video View',
1362
+ description: 'The cost per 30-second video view on your Meta ads.',
1363
+ sumPrefix: '$',
1364
+ sumSuffix: '',
1365
+ avgPrefix: '$',
1366
+ avgSuffix: '',
1367
+ icon: 'facebook',
1368
+ measure: measures_js_1.MEASURE.CHANNEL_FB_VIDEO_VIEWS_30_SEC_COST,
1369
+ category: measure_categories_js_1.MEASURE_CATEGORY.FACEBOOK_REPORTED,
1370
+ valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
1371
+ decimalPlaces: 2,
1372
+ useCompactNotation: true,
1373
+ applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
1374
+ },
1375
+ [measures_js_1.MEASURE.CHANNEL_FB_VIDEO_P25_WATCHED_VIEWS]: {
1376
+ title: 'Meta Video 25% Watched Views',
1377
+ description: 'The number of times your video ads were watched to at least 25% completion.',
1378
+ sumPrefix: '',
1379
+ sumSuffix: '',
1380
+ avgPrefix: '',
1381
+ avgSuffix: '',
1382
+ icon: 'facebook',
1383
+ measure: measures_js_1.MEASURE.CHANNEL_FB_VIDEO_P25_WATCHED_VIEWS,
1384
+ category: measure_categories_js_1.MEASURE_CATEGORY.FACEBOOK_REPORTED,
1385
+ valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
1386
+ decimalPlaces: 0,
1387
+ useCompactNotation: false,
1388
+ applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
1389
+ },
1390
+ [measures_js_1.MEASURE.CHANNEL_FB_VIDEO_P50_WATCHED_VIEWS]: {
1391
+ title: 'Meta Video 50% Watched Views',
1392
+ description: 'The number of times your video ads were watched to at least 50% completion.',
1393
+ sumPrefix: '',
1394
+ sumSuffix: '',
1395
+ avgPrefix: '',
1396
+ avgSuffix: '',
1397
+ icon: 'facebook',
1398
+ measure: measures_js_1.MEASURE.CHANNEL_FB_VIDEO_P50_WATCHED_VIEWS,
1399
+ category: measure_categories_js_1.MEASURE_CATEGORY.FACEBOOK_REPORTED,
1400
+ valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
1401
+ decimalPlaces: 0,
1402
+ useCompactNotation: false,
1403
+ applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
1404
+ },
1405
+ [measures_js_1.MEASURE.CHANNEL_FB_VIDEO_P75_WATCHED_VIEWS]: {
1406
+ title: 'Meta Video 75% Watched Views',
1407
+ description: 'The number of times your video ads were watched to at least 75% completion.',
1408
+ sumPrefix: '',
1409
+ sumSuffix: '',
1410
+ avgPrefix: '',
1411
+ avgSuffix: '',
1412
+ icon: 'facebook',
1413
+ measure: measures_js_1.MEASURE.CHANNEL_FB_VIDEO_P75_WATCHED_VIEWS,
1414
+ category: measure_categories_js_1.MEASURE_CATEGORY.FACEBOOK_REPORTED,
1415
+ valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
1416
+ decimalPlaces: 0,
1417
+ useCompactNotation: false,
1418
+ applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
1419
+ },
1420
+ [measures_js_1.MEASURE.CHANNEL_FB_VIDEO_P95_WATCHED_VIEWS]: {
1421
+ title: 'Meta Video 95% Watched Views',
1422
+ description: 'The number of times your video ads were watched to at least 95% completion.',
1423
+ sumPrefix: '',
1424
+ sumSuffix: '',
1425
+ avgPrefix: '',
1426
+ avgSuffix: '',
1427
+ icon: 'facebook',
1428
+ measure: measures_js_1.MEASURE.CHANNEL_FB_VIDEO_P95_WATCHED_VIEWS,
1429
+ category: measure_categories_js_1.MEASURE_CATEGORY.FACEBOOK_REPORTED,
1430
+ valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
1431
+ decimalPlaces: 0,
1432
+ useCompactNotation: false,
1433
+ applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
1434
+ },
1435
+ [measures_js_1.MEASURE.CHANNEL_FB_VIDEO_P100_WATCHED_VIEWS]: {
1436
+ title: 'Meta Video 100% Watched Views',
1437
+ description: 'The number of times your video ads were watched to 100% completion.',
1438
+ sumPrefix: '',
1439
+ sumSuffix: '',
1440
+ avgPrefix: '',
1441
+ avgSuffix: '',
1442
+ icon: 'facebook',
1443
+ measure: measures_js_1.MEASURE.CHANNEL_FB_VIDEO_P100_WATCHED_VIEWS,
1444
+ category: measure_categories_js_1.MEASURE_CATEGORY.FACEBOOK_REPORTED,
1445
+ valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
1446
+ decimalPlaces: 0,
1447
+ useCompactNotation: false,
1448
+ applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
1449
+ },
1450
+ [measures_js_1.MEASURE.CHANNEL_FB_VIDEO_VIEWS_THRUPLAY]: {
1451
+ title: 'Meta Video Thruplay Views',
1452
+ description: 'The number of videos watched to completion or for at least 15 seconds.',
1453
+ sumPrefix: '',
1454
+ sumSuffix: '',
1455
+ avgPrefix: '',
1456
+ avgSuffix: '',
1457
+ icon: 'facebook',
1458
+ measure: measures_js_1.MEASURE.CHANNEL_FB_VIDEO_VIEWS_THRUPLAY,
1459
+ category: measure_categories_js_1.MEASURE_CATEGORY.FACEBOOK_REPORTED,
1460
+ valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
1461
+ decimalPlaces: 0,
1462
+ useCompactNotation: false,
1463
+ applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
1464
+ },
639
1465
  };
640
1466
  //# sourceMappingURL=facebook-measure-definitions.js.map