0xray 3.1.1 → 3.2.0

package/src/mcps/knowledge-skills/growth-strategist.server.ts

@@ -5,402 +5,364 @@
  * Implements "Don't Make Me Think" principles for high-converting landing pages.
  */
 
-import { Server } from "@modelcontextprotocol/sdk/server/index.js";
-import { StdioServerTransport } from "@modelcontextprotocol/sdk/server/stdio.js";
-import {
-  CallToolRequestSchema,
-  ListToolsRequestSchema,
-} from "@modelcontextprotocol/sdk/types.js";
 import * as fs from "fs";
 import { fileURLToPath } from "url";
+import { XrayKnowledgeSkillBase } from "../shared/knowledge-skill-base.js";
 
-interface Tool {
-  name: string;
-  description: string;
-  inputSchema: object;
-}
-
-class MarketingExpertServer {
-  private server: Server;
-  private tools: Tool[] = [
-    {
-      name: "campaign_strategy",
-      description:
-        "Develop comprehensive marketing campaign strategy with channel mix, budget allocation, and KPIs",
-      inputSchema: {
-        type: "object",
-        properties: {
-          campaignGoal: {
-            type: "string",
-            description: "Primary campaign objective",
+class MarketingExpertServer extends XrayKnowledgeSkillBase {
+  constructor() {
+    super("growth-strategist", "3.1.0");
+    this.tools = [
+      {
+        name: "campaign_strategy",
+        description:
+          "Develop comprehensive marketing campaign strategy with channel mix, budget allocation, and KPIs",
+        inputSchema: {
+          type: "object",
+          properties: {
+            campaignGoal: {
+              type: "string",
+              description: "Primary campaign objective",
+            },
+            targetAudience: { type: "string", description: "Target demographic" },
+            budget: { type: "string", description: "Budget range" },
+            timeline: { type: "string", description: "Campaign duration" },
           },
-          targetAudience: { type: "string", description: "Target demographic" },
-          budget: { type: "string", description: "Budget range" },
-          timeline: { type: "string", description: "Campaign duration" },
+          required: ["campaignGoal", "targetAudience"],
         },
-        required: ["campaignGoal", "targetAudience"],
       },
-    },
-    {
-      name: "landing_page_audit",
-      description:
-        "Audit landing page using 'Don't Make Me Think' principles - 3 second rule, cognitive load, CTA visibility",
-      inputSchema: {
-        type: "object",
-        properties: {
-          url: { type: "string", description: "Landing page URL" },
-          goal: { type: "string", description: "Conversion goal" },
+      {
+        name: "landing_page_audit",
+        description:
+          "Audit landing page using 'Don't Make Me Think' principles - 3 second rule, cognitive load, CTA visibility",
+        inputSchema: {
+          type: "object",
+          properties: {
+            url: { type: "string", description: "Landing page URL" },
+            goal: { type: "string", description: "Conversion goal" },
+          },
+          required: ["url", "goal"],
         },
-        required: ["url", "goal"],
       },
-    },
-    {
-      name: "conversion_optimization",
-      description:
-        "Analyze and optimize conversion paths with A/B testing recommendations",
-      inputSchema: {
-        type: "object",
-        properties: {
-          pageType: {
-            type: "string",
-            enum: ["landing", "product", "checkout", "signup"],
-          },
-          currentConversion: {
-            type: "number",
-            description: "Current conversion rate %",
+      {
+        name: "conversion_optimization",
+        description:
+          "Analyze and optimize conversion paths with A/B testing recommendations",
+        inputSchema: {
+          type: "object",
+          properties: {
+            pageType: {
+              type: "string",
+              enum: ["landing", "product", "checkout", "signup"],
+            },
+            currentConversion: {
+              type: "number",
+              description: "Current conversion rate %",
+            },
           },
+          required: ["pageType"],
         },
-        required: ["pageType"],
       },
-    },
-    {
-      name: "market_analysis",
-      description:
-        "Conduct market analysis including competitor positioning, market size, and opportunities",
-      inputSchema: {
-        type: "object",
-        properties: {
-          industry: { type: "string", description: "Industry/niche" },
-          competitors: {
-            type: "array",
-            items: { type: "string" },
-            description: "Known competitors",
+      {
+        name: "market_analysis",
+        description:
+          "Conduct market analysis including competitor positioning, market size, and opportunities",
+        inputSchema: {
+          type: "object",
+          properties: {
+            industry: { type: "string", description: "Industry/niche" },
+            competitors: {
+              type: "array",
+              items: { type: "string" },
+              description: "Known competitors",
+            },
           },
+          required: ["industry"],
         },
-        required: ["industry"],
       },
-    },
-    {
-      name: "brand_positioning",
-      description:
-        "Develop brand positioning and messaging framework with unique value proposition",
-      inputSchema: {
-        type: "object",
-        properties: {
-          product: {
-            type: "string",
-            description: "Product/service description",
+      {
+        name: "brand_positioning",
+        description:
+          "Develop brand positioning and messaging framework with unique value proposition",
+        inputSchema: {
+          type: "object",
+          properties: {
+            product: {
+              type: "string",
+              description: "Product/service description",
+            },
+            targetMarket: { type: "string", description: "Ideal customer" },
+            competitors: { type: "array", items: { type: "string" } },
           },
-          targetMarket: { type: "string", description: "Ideal customer" },
-          competitors: { type: "array", items: { type: "string" } },
+          required: ["product", "targetMarket"],
         },
-        required: ["product", "targetMarket"],
       },
-    },
-  ];
-
-  constructor() {
-    this.server = new Server(
-      { name: "growth-strategist", version: "3.1.0" },
-      { capabilities: { tools: {} } },
-    );
-
-    this.server.setRequestHandler(ListToolsRequestSchema, async () => ({
-      tools: this.tools,
-    }));
-
-    this.server.setRequestHandler(CallToolRequestSchema, async (request) => {
-      const { name, arguments: args = {} } = request.params;
-
-      try {
-        switch (name) {
-          case "campaign_strategy": {
-            const argsObj = args as Record<string, unknown>;
-            return {
-              content: [
+    ];
+    this.handlers = {
+      "campaign_strategy": async (args) => {
+        const argsObj = args as Record<string, unknown>;
+        return {
+          content: [
+            {
+              type: "text",
+              text: JSON.stringify(
                 {
-                  type: "text",
-                  text: JSON.stringify(
+                  campaignGoal: argsObj.campaignGoal,
+                  strategy: {
+                    channels: ["Content", "Email", "Social", "Paid"],
+                    budgetAllocation: {
+                      content: 30,
+                      email: 20,
+                      social: 25,
+                      paid: 25,
+                    },
+                    timeline: argsObj.timeline || "3 months",
+                    kpis: ["CTR", "Conversion Rate", "CAC", "LTV", "ROAS"],
+                  },
+                  phases: [
                     {
-                      campaignGoal: argsObj.campaignGoal,
-                      strategy: {
-                        channels: ["Content", "Email", "Social", "Paid"],
-                        budgetAllocation: {
-                          content: 30,
-                          email: 20,
-                          social: 25,
-                          paid: 25,
-                        },
-                        timeline: argsObj.timeline || "3 months",
-                        kpis: ["CTR", "Conversion Rate", "CAC", "LTV", "ROAS"],
-                      },
-                      phases: [
-                        {
-                          name: "Awareness",
-                          duration: "4 weeks",
-                          goal: "Reach 100k impressions",
-                        },
-                        {
-                          name: "Consideration",
-                          duration: "6 weeks",
-                          goal: "5% conversion",
-                        },
-                        {
-                          name: "Conversion",
-                          duration: "4 weeks",
-                          goal: "2% purchase",
-                        },
-                      ],
+                      name: "Awareness",
+                      duration: "4 weeks",
+                      goal: "Reach 100k impressions",
+                    },
+                    {
+                      name: "Consideration",
+                      duration: "6 weeks",
+                      goal: "5% conversion",
                     },
-                    null,
-                    2,
-                  ),
+                    {
+                      name: "Conversion",
+                      duration: "4 weeks",
+                      goal: "2% purchase",
+                    },
+                  ],
                 },
-              ],
-            };
-          }
-          case "landing_page_audit": {
-            const argsObj = args as Record<string, unknown>;
-            return {
-              content: [
+                null,
+                2,
+              ),
+            },
+          ],
+        };
+      },
+      "landing_page_audit": async (args) => {
+        const argsObj = args as Record<string, unknown>;
+        return {
+          content: [
+            {
+              type: "text",
+              text: JSON.stringify(
                 {
-                  type: "text",
-                  text: JSON.stringify(
-                    {
-                      url: argsObj.url,
-                      goal: argsObj.goal,
-                      auditScore: 72,
-                      dontMakeMeThink: {
-                        score: 68,
-                        issues: [
-                          {
-                            priority: "high",
-                            issue: "Hero value prop not clear in 3 seconds",
-                            fix: "Above fold: headline + subhead + CTA",
-                          },
-                          {
-                            priority: "high",
-                            issue: "Navigation unclear",
-                            fix: "Max 5 nav items, use familiar labels",
-                          },
-                          {
-                            priority: "medium",
-                            issue: "Too many choices",
-                            fix: "Reduce to one primary CTA",
-                          },
-                        ],
+                  url: argsObj.url,
+                  goal: argsObj.goal,
+                  auditScore: 72,
+                  dontMakeMeThink: {
+                    score: 68,
+                    issues: [
+                      {
+                        priority: "high",
+                        issue: "Hero value prop not clear in 3 seconds",
+                        fix: "Above fold: headline + subhead + CTA",
+                      },
+                      {
+                        priority: "high",
+                        issue: "Navigation unclear",
+                        fix: "Max 5 nav items, use familiar labels",
                       },
-                      sections: {
-                        hero: {
-                          status: "needs-work",
-                          recommendation:
-                            "Clear H1 + benefit statement + CTA in 3 seconds",
-                        },
-                        socialProof: {
-                          status: "good",
-                          recommendation: "Add testimonials above fold",
-                        },
-                        problem: {
-                          status: "needs-work",
-                          recommendation: "Lead with customer pain point",
-                        },
-                        solution: {
-                          status: "good",
-                          recommendation: "Show product/screenshot clearly",
-                        },
-                        benefits: {
-                          status: "good",
-                          recommendation: "Use bullet points, not paragraphs",
-                        },
-                        cta: {
-                          status: "needs-work",
-                          recommendation:
-                            "Make CTA button stand out (color, size, text)",
-                        },
-                        riskReversal: {
-                          status: "missing",
-                          recommendation: "Add guarantees, testimonials",
-                        },
-                        faq: {
-                          status: "good",
-                          recommendation: "Address objections",
-                        },
+                      {
+                        priority: "medium",
+                        issue: "Too many choices",
+                        fix: "Reduce to one primary CTA",
                       },
-                      cognitiveLoad: "Medium",
-                      firstImpression: "Needs improvement - value prop unclear",
+                    ],
+                  },
+                  sections: {
+                    hero: {
+                      status: "needs-work",
+                      recommendation:
+                        "Clear H1 + benefit statement + CTA in 3 seconds",
+                    },
+                    socialProof: {
+                      status: "good",
+                      recommendation: "Add testimonials above fold",
+                    },
+                    problem: {
+                      status: "needs-work",
+                      recommendation: "Lead with customer pain point",
                     },
-                    null,
-                    2,
-                  ),
+                    solution: {
+                      status: "good",
+                      recommendation: "Show product/screenshot clearly",
+                    },
+                    benefits: {
+                      status: "good",
+                      recommendation: "Use bullet points, not paragraphs",
+                    },
+                    cta: {
+                      status: "needs-work",
+                      recommendation:
+                        "Make CTA button stand out (color, size, text)",
+                    },
+                    riskReversal: {
+                      status: "missing",
+                      recommendation: "Add guarantees, testimonials",
+                    },
+                    faq: {
+                      status: "good",
+                      recommendation: "Address objections",
+                    },
+                  },
+                  cognitiveLoad: "Medium",
+                  firstImpression: "Needs improvement - value prop unclear",
                 },
-              ],
-            };
-          }
-          case "conversion_optimization": {
-            const argsObj = args as Record<string, unknown>;
-            const pageType = (argsObj.pageType as string) || "landing";
-            const currentConversion =
-              (argsObj.currentConversion as number) || 2;
-            return {
-              content: [
+                null,
+                2,
+              ),
+            },
+          ],
+        };
+      },
+      "conversion_optimization": async (args) => {
+        const argsObj = args as Record<string, unknown>;
+        const pageType = (argsObj.pageType as string) || "landing";
+        const currentConversion =
+          (argsObj.currentConversion as number) || 2;
+        return {
+          content: [
+            {
+              type: "text",
+              text: JSON.stringify(
                 {
-                  type: "text",
-                  text: JSON.stringify(
+                  pageType,
+                  currentConversion,
+                  targetConversion: currentConversion * 1.5,
+                  recommendations: [
                     {
-                      pageType,
-                      currentConversion,
-                      targetConversion: currentConversion * 1.5,
-                      recommendations: [
-                        {
-                          priority: "high",
-                          change: "Single clear CTA",
-                          impact: "+25%",
-                        },
-                        {
-                          priority: "high",
-                          change: "Social proof near CTA",
-                          impact: "+15%",
-                        },
-                        {
-                          priority: "medium",
-                          change: "Remove navigation distractions",
-                          impact: "+10%",
-                        },
-                        {
-                          priority: "medium",
-                          change: "Add urgency indicators",
-                          impact: "+10%",
-                        },
-                        {
-                          priority: "low",
-                          change: "Reduce form fields",
-                          impact: "+5%",
-                        },
-                      ],
-                      abTests: [
-                        {
-                          name: "CTA Color Test",
-                          hypothesis: "Contrast color increases clicks",
-                        },
-                        {
-                          name: "Headline Test",
-                          hypothesis:
-                            "Benefit-driven headline outperforms feature",
-                        },
-                        {
-                          name: "Social Proof Position",
-                          hypothesis:
-                            "Testimonial placement above vs below fold",
-                        },
-                      ],
+                      priority: "high",
+                      change: "Single clear CTA",
+                      impact: "+25%",
                     },
-                    null,
-                    2,
-                  ),
-                },
-              ],
-            };
-          }
-          case "market_analysis": {
-            const argsObj = args as Record<string, unknown>;
-            return {
-              content: [
-                {
-                  type: "text",
-                  text: JSON.stringify(
                     {
-                      industry: argsObj.industry,
-                      competitors: argsObj.competitors || [],
-                      analysis: {
-                        marketSize: "Estimate based on industry benchmarks",
-                        growthRate: "5-10% YoY",
-                        keyPlayers: ["Player 1", "Player 2", "Player 3"],
-                        opportunities: [
-                          "Underserved segment",
-                          "Technology gap",
-                          "Pricing optimization",
-                        ],
-                        threats: [
-                          "Market saturation",
-                          "Regulatory changes",
-                          "Economic factors",
-                        ],
-                      },
+                      priority: "high",
+                      change: "Social proof near CTA",
+                      impact: "+15%",
                     },
-                    null,
-                    2,
-                  ),
-                },
-              ],
-            };
-          }
-          case "brand_positioning": {
-            const argsObj = args as Record<string, unknown>;
-            return {
-              content: [
-                {
-                  type: "text",
-                  text: JSON.stringify(
                     {
-                      product: argsObj.product,
-                      targetMarket: argsObj.targetMarket,
-                      positioning: {
-                        valueProposition:
-                          "Unique benefit statement that differentiates from competitors",
-                        brandArchetype:
-                          "Hero or Sage - choose based on audience",
-                        keyMessages: [
-                          "Primary message",
-                          "Secondary message",
-                          "Tertiary message",
-                        ],
-                        differentiators: [
-                          "Unique feature 1",
-                          "Unique feature 2",
-                          "Unique benefit",
-                        ],
-                        messagingFramework: {
-                          hero: "For [audience] who [need], [product] is [category] that [benefit]",
-                          taglines: [
-                            "Option 1: [Benefit-focused]",
-                            "Option 2: [Emotion-focused]",
-                            "Option 3: [Authority-focused]",
-                          ],
-                        },
-                      },
+                      priority: "medium",
+                      change: "Remove navigation distractions",
+                      impact: "+10%",
+                    },
+                    {
+                      priority: "medium",
+                      change: "Add urgency indicators",
+                      impact: "+10%",
+                    },
+                    {
+                      priority: "low",
+                      change: "Reduce form fields",
+                      impact: "+5%",
+                    },
+                  ],
+                  abTests: [
+                    {
+                      name: "CTA Color Test",
+                      hypothesis: "Contrast color increases clicks",
+                    },
+                    {
+                      name: "Headline Test",
+                      hypothesis:
+                        "Benefit-driven headline outperforms feature",
                     },
-                    null,
-                    2,
-                  ),
+                    {
+                      name: "Social Proof Position",
+                      hypothesis:
+                        "Testimonial placement above vs below fold",
+                    },
+                  ],
                 },
-              ],
-            };
-          }
-          default:
-            throw new Error(`Unknown tool: ${name}`);
-        }
-      } catch (error) {
+                null,
+                2,
+              ),
+            },
+          ],
+        };
+      },
+      "market_analysis": async (args) => {
+        const argsObj = args as Record<string, unknown>;
         return {
-          content: [{ type: "text", text: `Error: ${error}` }],
-          isError: true,
+          content: [
+            {
+              type: "text",
+              text: JSON.stringify(
+                {
+                  industry: argsObj.industry,
+                  competitors: argsObj.competitors || [],
+                  analysis: {
+                    marketSize: "Estimate based on industry benchmarks",
+                    growthRate: "5-10% YoY",
+                    keyPlayers: ["Player 1", "Player 2", "Player 3"],
+                    opportunities: [
+                      "Underserved segment",
+                      "Technology gap",
+                      "Pricing optimization",
+                    ],
+                    threats: [
+                      "Market saturation",
+                      "Regulatory changes",
+                      "Economic factors",
+                    ],
+                  },
+                },
+                null,
+                2,
+              ),
+            },
+          ],
         };
-      }
-    });
-  }
-
-  async run() {
-    const transport = new StdioServerTransport();
-    await this.server.connect(transport);
+      },
+      "brand_positioning": async (args) => {
+        const argsObj = args as Record<string, unknown>;
+        return {
+          content: [
+            {
+              type: "text",
+              text: JSON.stringify(
+                {
+                  product: argsObj.product,
+                  targetMarket: argsObj.targetMarket,
+                  positioning: {
+                    valueProposition:
+                      "Unique benefit statement that differentiates from competitors",
+                    brandArchetype:
+                      "Hero or Sage - choose based on audience",
+                    keyMessages: [
+                      "Primary message",
+                      "Secondary message",
+                      "Tertiary message",
+                    ],
+                    differentiators: [
+                      "Unique feature 1",
+                      "Unique feature 2",
+                      "Unique benefit",
+                    ],
+                    messagingFramework: {
+                      hero: "For [audience] who [need], [product] is [category] that [benefit]",
+                      taglines: [
+                        "Option 1: [Benefit-focused]",
+                        "Option 2: [Emotion-focused]",
+                        "Option 3: [Authority-focused]",
+                      ],
+                    },
+                  },
+                },
+                null,
+                2,
+              ),
+            },
+          ],
+        };
+      },
+    };
+    this.setupToolHandlers();
   }
 }