0xray 3.1.1 → 3.2.0

package/dist/mcps/knowledge-skills/growth-strategist.server.js

@@ -4,353 +4,331 @@
  * Strategic marketing for campaign strategy, market analysis, and conversion optimization.
  * Implements "Don't Make Me Think" principles for high-converting landing pages.
  */
-import { Server } from "@modelcontextprotocol/sdk/server/index.js";
-import { StdioServerTransport } from "@modelcontextprotocol/sdk/server/stdio.js";
-import { CallToolRequestSchema, ListToolsRequestSchema, } from "@modelcontextprotocol/sdk/types.js";
 import * as fs from "fs";
 import { fileURLToPath } from "url";
-class MarketingExpertServer {
-    server;
-    tools = [
-        {
-            name: "campaign_strategy",
-            description: "Develop comprehensive marketing campaign strategy with channel mix, budget allocation, and KPIs",
-            inputSchema: {
-                type: "object",
-                properties: {
-                    campaignGoal: {
-                        type: "string",
-                        description: "Primary campaign objective",
+import { XrayKnowledgeSkillBase } from "../shared/knowledge-skill-base.js";
+class MarketingExpertServer extends XrayKnowledgeSkillBase {
+    constructor() {
+        super("growth-strategist", "3.1.0");
+        this.tools = [
+            {
+                name: "campaign_strategy",
+                description: "Develop comprehensive marketing campaign strategy with channel mix, budget allocation, and KPIs",
+                inputSchema: {
+                    type: "object",
+                    properties: {
+                        campaignGoal: {
+                            type: "string",
+                            description: "Primary campaign objective",
+                        },
+                        targetAudience: { type: "string", description: "Target demographic" },
+                        budget: { type: "string", description: "Budget range" },
+                        timeline: { type: "string", description: "Campaign duration" },
                     },
-                    targetAudience: { type: "string", description: "Target demographic" },
-                    budget: { type: "string", description: "Budget range" },
-                    timeline: { type: "string", description: "Campaign duration" },
+                    required: ["campaignGoal", "targetAudience"],
                 },
-                required: ["campaignGoal", "targetAudience"],
             },
-        },
-        {
-            name: "landing_page_audit",
-            description: "Audit landing page using 'Don't Make Me Think' principles - 3 second rule, cognitive load, CTA visibility",
-            inputSchema: {
-                type: "object",
-                properties: {
-                    url: { type: "string", description: "Landing page URL" },
-                    goal: { type: "string", description: "Conversion goal" },
+            {
+                name: "landing_page_audit",
+                description: "Audit landing page using 'Don't Make Me Think' principles - 3 second rule, cognitive load, CTA visibility",
+                inputSchema: {
+                    type: "object",
+                    properties: {
+                        url: { type: "string", description: "Landing page URL" },
+                        goal: { type: "string", description: "Conversion goal" },
+                    },
+                    required: ["url", "goal"],
                 },
-                required: ["url", "goal"],
             },
-        },
-        {
-            name: "conversion_optimization",
-            description: "Analyze and optimize conversion paths with A/B testing recommendations",
-            inputSchema: {
-                type: "object",
-                properties: {
-                    pageType: {
-                        type: "string",
-                        enum: ["landing", "product", "checkout", "signup"],
-                    },
-                    currentConversion: {
-                        type: "number",
-                        description: "Current conversion rate %",
+            {
+                name: "conversion_optimization",
+                description: "Analyze and optimize conversion paths with A/B testing recommendations",
+                inputSchema: {
+                    type: "object",
+                    properties: {
+                        pageType: {
+                            type: "string",
+                            enum: ["landing", "product", "checkout", "signup"],
+                        },
+                        currentConversion: {
+                            type: "number",
+                            description: "Current conversion rate %",
+                        },
                     },
+                    required: ["pageType"],
                 },
-                required: ["pageType"],
             },
-        },
-        {
-            name: "market_analysis",
-            description: "Conduct market analysis including competitor positioning, market size, and opportunities",
-            inputSchema: {
-                type: "object",
-                properties: {
-                    industry: { type: "string", description: "Industry/niche" },
-                    competitors: {
-                        type: "array",
-                        items: { type: "string" },
-                        description: "Known competitors",
+            {
+                name: "market_analysis",
+                description: "Conduct market analysis including competitor positioning, market size, and opportunities",
+                inputSchema: {
+                    type: "object",
+                    properties: {
+                        industry: { type: "string", description: "Industry/niche" },
+                        competitors: {
+                            type: "array",
+                            items: { type: "string" },
+                            description: "Known competitors",
+                        },
                     },
+                    required: ["industry"],
                 },
-                required: ["industry"],
             },
-        },
-        {
-            name: "brand_positioning",
-            description: "Develop brand positioning and messaging framework with unique value proposition",
-            inputSchema: {
-                type: "object",
-                properties: {
-                    product: {
-                        type: "string",
-                        description: "Product/service description",
+            {
+                name: "brand_positioning",
+                description: "Develop brand positioning and messaging framework with unique value proposition",
+                inputSchema: {
+                    type: "object",
+                    properties: {
+                        product: {
+                            type: "string",
+                            description: "Product/service description",
+                        },
+                        targetMarket: { type: "string", description: "Ideal customer" },
+                        competitors: { type: "array", items: { type: "string" } },
                     },
-                    targetMarket: { type: "string", description: "Ideal customer" },
-                    competitors: { type: "array", items: { type: "string" } },
+                    required: ["product", "targetMarket"],
                 },
-                required: ["product", "targetMarket"],
             },
-        },
-    ];
-    constructor() {
-        this.server = new Server({ name: "growth-strategist", version: "3.1.0" }, { capabilities: { tools: {} } });
-        this.server.setRequestHandler(ListToolsRequestSchema, async () => ({
-            tools: this.tools,
-        }));
-        this.server.setRequestHandler(CallToolRequestSchema, async (request) => {
-            const { name, arguments: args = {} } = request.params;
-            try {
-                switch (name) {
-                    case "campaign_strategy": {
-                        const argsObj = args;
-                        return {
-                            content: [
-                                {
-                                    type: "text",
-                                    text: JSON.stringify({
-                                        campaignGoal: argsObj.campaignGoal,
-                                        strategy: {
-                                            channels: ["Content", "Email", "Social", "Paid"],
-                                            budgetAllocation: {
-                                                content: 30,
-                                                email: 20,
-                                                social: 25,
-                                                paid: 25,
-                                            },
-                                            timeline: argsObj.timeline || "3 months",
-                                            kpis: ["CTR", "Conversion Rate", "CAC", "LTV", "ROAS"],
-                                        },
-                                        phases: [
-                                            {
-                                                name: "Awareness",
-                                                duration: "4 weeks",
-                                                goal: "Reach 100k impressions",
-                                            },
-                                            {
-                                                name: "Consideration",
-                                                duration: "6 weeks",
-                                                goal: "5% conversion",
-                                            },
-                                            {
-                                                name: "Conversion",
-                                                duration: "4 weeks",
-                                                goal: "2% purchase",
-                                            },
-                                        ],
-                                    }, null, 2),
+        ];
+        this.handlers = {
+            "campaign_strategy": async (args) => {
+                const argsObj = args;
+                return {
+                    content: [
+                        {
+                            type: "text",
+                            text: JSON.stringify({
+                                campaignGoal: argsObj.campaignGoal,
+                                strategy: {
+                                    channels: ["Content", "Email", "Social", "Paid"],
+                                    budgetAllocation: {
+                                        content: 30,
+                                        email: 20,
+                                        social: 25,
+                                        paid: 25,
+                                    },
+                                    timeline: argsObj.timeline || "3 months",
+                                    kpis: ["CTR", "Conversion Rate", "CAC", "LTV", "ROAS"],
                                 },
-                            ],
-                        };
-                    }
-                    case "landing_page_audit": {
-                        const argsObj = args;
-                        return {
-                            content: [
-                                {
-                                    type: "text",
-                                    text: JSON.stringify({
-                                        url: argsObj.url,
-                                        goal: argsObj.goal,
-                                        auditScore: 72,
-                                        dontMakeMeThink: {
-                                            score: 68,
-                                            issues: [
-                                                {
-                                                    priority: "high",
-                                                    issue: "Hero value prop not clear in 3 seconds",
-                                                    fix: "Above fold: headline + subhead + CTA",
-                                                },
-                                                {
-                                                    priority: "high",
-                                                    issue: "Navigation unclear",
-                                                    fix: "Max 5 nav items, use familiar labels",
-                                                },
-                                                {
-                                                    priority: "medium",
-                                                    issue: "Too many choices",
-                                                    fix: "Reduce to one primary CTA",
-                                                },
-                                            ],
+                                phases: [
+                                    {
+                                        name: "Awareness",
+                                        duration: "4 weeks",
+                                        goal: "Reach 100k impressions",
+                                    },
+                                    {
+                                        name: "Consideration",
+                                        duration: "6 weeks",
+                                        goal: "5% conversion",
+                                    },
+                                    {
+                                        name: "Conversion",
+                                        duration: "4 weeks",
+                                        goal: "2% purchase",
+                                    },
+                                ],
+                            }, null, 2),
+                        },
+                    ],
+                };
+            },
+            "landing_page_audit": async (args) => {
+                const argsObj = args;
+                return {
+                    content: [
+                        {
+                            type: "text",
+                            text: JSON.stringify({
+                                url: argsObj.url,
+                                goal: argsObj.goal,
+                                auditScore: 72,
+                                dontMakeMeThink: {
+                                    score: 68,
+                                    issues: [
+                                        {
+                                            priority: "high",
+                                            issue: "Hero value prop not clear in 3 seconds",
+                                            fix: "Above fold: headline + subhead + CTA",
                                         },
-                                        sections: {
-                                            hero: {
-                                                status: "needs-work",
-                                                recommendation: "Clear H1 + benefit statement + CTA in 3 seconds",
-                                            },
-                                            socialProof: {
-                                                status: "good",
-                                                recommendation: "Add testimonials above fold",
-                                            },
-                                            problem: {
-                                                status: "needs-work",
-                                                recommendation: "Lead with customer pain point",
-                                            },
-                                            solution: {
-                                                status: "good",
-                                                recommendation: "Show product/screenshot clearly",
-                                            },
-                                            benefits: {
-                                                status: "good",
-                                                recommendation: "Use bullet points, not paragraphs",
-                                            },
-                                            cta: {
-                                                status: "needs-work",
-                                                recommendation: "Make CTA button stand out (color, size, text)",
-                                            },
-                                            riskReversal: {
-                                                status: "missing",
-                                                recommendation: "Add guarantees, testimonials",
-                                            },
-                                            faq: {
-                                                status: "good",
-                                                recommendation: "Address objections",
-                                            },
+                                        {
+                                            priority: "high",
+                                            issue: "Navigation unclear",
+                                            fix: "Max 5 nav items, use familiar labels",
                                         },
-                                        cognitiveLoad: "Medium",
-                                        firstImpression: "Needs improvement - value prop unclear",
-                                    }, null, 2),
-                                },
-                            ],
-                        };
-                    }
-                    case "conversion_optimization": {
-                        const argsObj = args;
-                        const pageType = argsObj.pageType || "landing";
-                        const currentConversion = argsObj.currentConversion || 2;
-                        return {
-                            content: [
-                                {
-                                    type: "text",
-                                    text: JSON.stringify({
-                                        pageType,
-                                        currentConversion,
-                                        targetConversion: currentConversion * 1.5,
-                                        recommendations: [
-                                            {
-                                                priority: "high",
-                                                change: "Single clear CTA",
-                                                impact: "+25%",
-                                            },
-                                            {
-                                                priority: "high",
-                                                change: "Social proof near CTA",
-                                                impact: "+15%",
-                                            },
-                                            {
-                                                priority: "medium",
-                                                change: "Remove navigation distractions",
-                                                impact: "+10%",
-                                            },
-                                            {
-                                                priority: "medium",
-                                                change: "Add urgency indicators",
-                                                impact: "+10%",
-                                            },
-                                            {
-                                                priority: "low",
-                                                change: "Reduce form fields",
-                                                impact: "+5%",
-                                            },
-                                        ],
-                                        abTests: [
-                                            {
-                                                name: "CTA Color Test",
-                                                hypothesis: "Contrast color increases clicks",
-                                            },
-                                            {
-                                                name: "Headline Test",
-                                                hypothesis: "Benefit-driven headline outperforms feature",
-                                            },
-                                            {
-                                                name: "Social Proof Position",
-                                                hypothesis: "Testimonial placement above vs below fold",
-                                            },
-                                        ],
-                                    }, null, 2),
-                                },
-                            ],
-                        };
-                    }
-                    case "market_analysis": {
-                        const argsObj = args;
-                        return {
-                            content: [
-                                {
-                                    type: "text",
-                                    text: JSON.stringify({
-                                        industry: argsObj.industry,
-                                        competitors: argsObj.competitors || [],
-                                        analysis: {
-                                            marketSize: "Estimate based on industry benchmarks",
-                                            growthRate: "5-10% YoY",
-                                            keyPlayers: ["Player 1", "Player 2", "Player 3"],
-                                            opportunities: [
-                                                "Underserved segment",
-                                                "Technology gap",
-                                                "Pricing optimization",
-                                            ],
-                                            threats: [
-                                                "Market saturation",
-                                                "Regulatory changes",
-                                                "Economic factors",
-                                            ],
+                                        {
+                                            priority: "medium",
+                                            issue: "Too many choices",
+                                            fix: "Reduce to one primary CTA",
                                         },
-                                    }, null, 2),
+                                    ],
                                 },
-                            ],
-                        };
-                    }
-                    case "brand_positioning": {
-                        const argsObj = args;
-                        return {
-                            content: [
-                                {
-                                    type: "text",
-                                    text: JSON.stringify({
-                                        product: argsObj.product,
-                                        targetMarket: argsObj.targetMarket,
-                                        positioning: {
-                                            valueProposition: "Unique benefit statement that differentiates from competitors",
-                                            brandArchetype: "Hero or Sage - choose based on audience",
-                                            keyMessages: [
-                                                "Primary message",
-                                                "Secondary message",
-                                                "Tertiary message",
-                                            ],
-                                            differentiators: [
-                                                "Unique feature 1",
-                                                "Unique feature 2",
-                                                "Unique benefit",
-                                            ],
-                                            messagingFramework: {
-                                                hero: "For [audience] who [need], [product] is [category] that [benefit]",
-                                                taglines: [
-                                                    "Option 1: [Benefit-focused]",
-                                                    "Option 2: [Emotion-focused]",
-                                                    "Option 3: [Authority-focused]",
-                                                ],
-                                            },
-                                        },
-                                    }, null, 2),
+                                sections: {
+                                    hero: {
+                                        status: "needs-work",
+                                        recommendation: "Clear H1 + benefit statement + CTA in 3 seconds",
+                                    },
+                                    socialProof: {
+                                        status: "good",
+                                        recommendation: "Add testimonials above fold",
+                                    },
+                                    problem: {
+                                        status: "needs-work",
+                                        recommendation: "Lead with customer pain point",
+                                    },
+                                    solution: {
+                                        status: "good",
+                                        recommendation: "Show product/screenshot clearly",
+                                    },
+                                    benefits: {
+                                        status: "good",
+                                        recommendation: "Use bullet points, not paragraphs",
+                                    },
+                                    cta: {
+                                        status: "needs-work",
+                                        recommendation: "Make CTA button stand out (color, size, text)",
+                                    },
+                                    riskReversal: {
+                                        status: "missing",
+                                        recommendation: "Add guarantees, testimonials",
+                                    },
+                                    faq: {
+                                        status: "good",
+                                        recommendation: "Address objections",
+                                    },
                                 },
-                            ],
-                        };
-                    }
-                    default:
-                        throw new Error(`Unknown tool: ${name}`);
-                }
-            }
-            catch (error) {
+                                cognitiveLoad: "Medium",
+                                firstImpression: "Needs improvement - value prop unclear",
+                            }, null, 2),
+                        },
+                    ],
+                };
+            },
+            "conversion_optimization": async (args) => {
+                const argsObj = args;
+                const pageType = argsObj.pageType || "landing";
+                const currentConversion = argsObj.currentConversion || 2;
                 return {
-                    content: [{ type: "text", text: `Error: ${error}` }],
-                    isError: true,
+                    content: [
+                        {
+                            type: "text",
+                            text: JSON.stringify({
+                                pageType,
+                                currentConversion,
+                                targetConversion: currentConversion * 1.5,
+                                recommendations: [
+                                    {
+                                        priority: "high",
+                                        change: "Single clear CTA",
+                                        impact: "+25%",
+                                    },
+                                    {
+                                        priority: "high",
+                                        change: "Social proof near CTA",
+                                        impact: "+15%",
+                                    },
+                                    {
+                                        priority: "medium",
+                                        change: "Remove navigation distractions",
+                                        impact: "+10%",
+                                    },
+                                    {
+                                        priority: "medium",
+                                        change: "Add urgency indicators",
+                                        impact: "+10%",
+                                    },
+                                    {
+                                        priority: "low",
+                                        change: "Reduce form fields",
+                                        impact: "+5%",
+                                    },
+                                ],
+                                abTests: [
+                                    {
+                                        name: "CTA Color Test",
+                                        hypothesis: "Contrast color increases clicks",
+                                    },
+                                    {
+                                        name: "Headline Test",
+                                        hypothesis: "Benefit-driven headline outperforms feature",
+                                    },
+                                    {
+                                        name: "Social Proof Position",
+                                        hypothesis: "Testimonial placement above vs below fold",
+                                    },
+                                ],
+                            }, null, 2),
+                        },
+                    ],
                 };
-            }
-        });
-    }
-    async run() {
-        const transport = new StdioServerTransport();
-        await this.server.connect(transport);
+            },
+            "market_analysis": async (args) => {
+                const argsObj = args;
+                return {
+                    content: [
+                        {
+                            type: "text",
+                            text: JSON.stringify({
+                                industry: argsObj.industry,
+                                competitors: argsObj.competitors || [],
+                                analysis: {
+                                    marketSize: "Estimate based on industry benchmarks",
+                                    growthRate: "5-10% YoY",
+                                    keyPlayers: ["Player 1", "Player 2", "Player 3"],
+                                    opportunities: [
+                                        "Underserved segment",
+                                        "Technology gap",
+                                        "Pricing optimization",
+                                    ],
+                                    threats: [
+                                        "Market saturation",
+                                        "Regulatory changes",
+                                        "Economic factors",
+                                    ],
+                                },
+                            }, null, 2),
+                        },
+                    ],
+                };
+            },
+            "brand_positioning": async (args) => {
+                const argsObj = args;
+                return {
+                    content: [
+                        {
+                            type: "text",
+                            text: JSON.stringify({
+                                product: argsObj.product,
+                                targetMarket: argsObj.targetMarket,
+                                positioning: {
+                                    valueProposition: "Unique benefit statement that differentiates from competitors",
+                                    brandArchetype: "Hero or Sage - choose based on audience",
+                                    keyMessages: [
+                                        "Primary message",
+                                        "Secondary message",
+                                        "Tertiary message",
+                                    ],
+                                    differentiators: [
+                                        "Unique feature 1",
+                                        "Unique feature 2",
+                                        "Unique benefit",
+                                    ],
+                                    messagingFramework: {
+                                        hero: "For [audience] who [need], [product] is [category] that [benefit]",
+                                        taglines: [
+                                            "Option 1: [Benefit-focused]",
+                                            "Option 2: [Emotion-focused]",
+                                            "Option 3: [Authority-focused]",
+                                        ],
+                                    },
+                                },
+                            }, null, 2),
+                        },
+                    ],
+                };
+            },
+        };
+        this.setupToolHandlers();
     }
 }
 const entryPoint = fs.realpathSync(process.argv[1] ?? "");