google-meridian 1.2.1__py3-none-any.whl → 1.3.1__py3-none-any.whl

schema/utils/__init__.py

@@ -0,0 +1,17 @@
+# Copyright 2025 The Meridian Authors.
+#
+# Licensed under the Apache License, Version 2.0 (the "License");
+# you may not use this file except in compliance with the License.
+# You may obtain a copy of the License at
+#
+#     http://www.apache.org/licenses/LICENSE-2.0
+#
+# Unless required by applicable law or agreed to in writing, software
+# distributed under the License is distributed on an "AS IS" BASIS,
+# WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+# See the License for the specific language governing permissions and
+# limitations under the License.
+
+"""Module containing MMM schema util functions."""
+
+from schema.utils import time_record

schema/utils/time_record.py

@@ -0,0 +1,156 @@
+# Copyright 2025 The Meridian Authors.
+#
+# Licensed under the Apache License, Version 2.0 (the "License");
+# you may not use this file except in compliance with the License.
+# You may obtain a copy of the License at
+#
+#     http://www.apache.org/licenses/LICENSE-2.0
+#
+# Unless required by applicable law or agreed to in writing, software
+# distributed under the License is distributed on an "AS IS" BASIS,
+# WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+# See the License for the specific language governing permissions and
+# limitations under the License.
+
+"""Helper functions for time-related operations."""
+
+from collections.abc import Mapping, MutableMapping, Sequence
+import datetime
+
+from meridian import constants
+from mmm.v1.common import date_interval_pb2
+import pandas as pd
+
+from google.type import date_pb2
+
+
+__all__ = [
+    "convert_times_to_date_intervals",
+    "create_date_interval_pb",
+    "dates_from_date_interval_proto",
+]
+
+
+def convert_times_to_date_intervals(
+    times: Sequence[str] | Sequence[datetime.date] | pd.DatetimeIndex,
+) -> Mapping[str, date_interval_pb2.DateInterval]:
+  """Creates a date interval for each time in `times` as dict values.
+
+  Args:
+    times: Sequence of date strings in YYYY-MM-DD format.
+
+  Returns:
+    Mapping that maps each time in `times` (string form) to the corresponding
+    date interval.
+
+  Raises:
+    ValueError: If `times` has fewer than 2 elements or if the interval length
+    between each time is not consistent.
+  """
+  if len(times) < 2:
+    raise ValueError("There must be at least 2 time points.")
+
+  if isinstance(times, pd.DatetimeIndex):
+    datetimes = [
+        datetime.datetime(year=time.year, month=time.month, day=time.day)
+        for time in times
+    ]
+  else:
+    datetimes = [
+        datetime.datetime.strptime(time, constants.DATE_FORMAT)
+        if isinstance(time, str)
+        else time
+        for time in times
+    ]
+
+  interval_length = _compute_interval_length(
+      start_date=datetimes[0],
+      end_date=datetimes[1],
+  )
+  time_to_date_interval: MutableMapping[str, date_interval_pb2.DateInterval] = (
+      {}
+  )
+
+  for i, start_date in enumerate(datetimes):
+    if i == len(datetimes) - 1:
+      end_date = start_date + datetime.timedelta(days=interval_length)
+    else:
+      end_date = datetimes[i + 1]
+      current_interval_length = _compute_interval_length(
+          start_date=start_date,
+          end_date=end_date,
+      )
+
+      if current_interval_length != interval_length:
+        raise ValueError(
+            "Interval length between selected times must be consistent."
+        )
+
+    date_interval = create_date_interval_pb(start_date, end_date)
+    time_to_date_interval[start_date.strftime(constants.DATE_FORMAT)] = (
+        date_interval
+    )
+
+  return time_to_date_interval
+
+
+def create_date_interval_pb(
+    start_date: datetime.date, end_date: datetime.date, tag: str = ""
+) -> date_interval_pb2.DateInterval:
+  """Creates a `DateInterval` proto for the given start and end dates.
+
+  Args:
+    start_date: A datetime object representing the start date.
+    end_date: A datetime object representing the end date.
+    tag: An optional tag to identify the date interval.
+
+  Returns:
+    Returns a date interval proto wrapping the start/end dates.
+  """
+  start_date_proto = date_pb2.Date(
+      year=start_date.year,
+      month=start_date.month,
+      day=start_date.day,
+  )
+  end_date_proto = date_pb2.Date(
+      year=end_date.year,
+      month=end_date.month,
+      day=end_date.day,
+  )
+  return date_interval_pb2.DateInterval(
+      start_date=start_date_proto,
+      end_date=end_date_proto,
+      tag=tag,
+  )
+
+
+def dates_from_date_interval_proto(
+    date_interval: date_interval_pb2.DateInterval,
+) -> tuple[datetime.date, datetime.date]:
+  """Returns a tuple of `[start, end)` date range from a `DateInterval` proto."""
+  start_date = datetime.date(
+      date_interval.start_date.year,
+      date_interval.start_date.month,
+      date_interval.start_date.day,
+  )
+  end_date = datetime.date(
+      date_interval.end_date.year,
+      date_interval.end_date.month,
+      date_interval.end_date.day,
+  )
+  return start_date, end_date
+
+
+def _compute_interval_length(
+    start_date: datetime.datetime, end_date: datetime.datetime
+) -> int:
+  """Computes the number of days between `start_date` and `end_date`.
+
+  Args:
+    start_date: A datetime object representing the start date.
+    end_date: A datetime object representing the end date.
+
+  Returns:
+    The number of days between the given dates.
+  """
+  return end_date.toordinal() - start_date.toordinal()

google_meridian-1.2.1.dist-info/METADATA

@@ -1,409 +0,0 @@
-Metadata-Version: 2.4
-Name: google-meridian
-Version: 1.2.1
-Summary: Google's open source mixed marketing model library, helps you understand your return on investment and direct your ad spend with confidence. 
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-Requires-Dist: tensorflow[and-cuda]<2.19,>=2.18; extra == "and-cuda"
-Provides-Extra: mlflow
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-Requires-Dist: jax==0.4.26; extra == "jax"
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-Requires-Dist: tensorflow-probability[substrates-jax]<0.26,>=0.25; extra == "jax"
-Dynamic: license-file
-
-# About Meridian
-
-Marketing mix modeling (MMM) is a statistical analysis technique that measures
-the impact of marketing campaigns and activities to guide budget planning
-decisions and improve overall media effectiveness. MMM uses aggregated data to
-measure impact across marketing channels and account for non-marketing factors
-that impact sales and other key performance indicators (KPIs). MMM is
-privacy-safe and does not use any cookie or user-level information.
-
-Meridian is an MMM framework that enables advertisers to set up and run their
-own in-house models. Meridian helps you answer key questions such as:
-
-*   How did the marketing channels drive my revenue or other KPI?
-*   What was my marketing return on investment (ROI)?
-*   How do I optimize my marketing budget allocation for the future?
-
-Meridian is a highly customizable modeling framework that is based on
-[Bayesian causal inference](https://developers.google.com/meridian/docs/basics/bayesian-inference).
-It is capable of handling large scale geo-level data, which is encouraged if
-available, but it can also be used for national-level modeling. Meridian
-provides clear insights and visualizations to inform business decisions around
-marketing budget and planning. Additionally, Meridian provides methodologies to
-support calibration of MMM with experiments and other prior information, and to
-optimize target ad frequency by utilizing reach and frequency data.
-
-If you are using LightweightMMM, see the
-[migration guide](https://developers.google.com/meridian/docs/migrate) to help
-you understand the differences between these MMM projects.
-
-## Install Meridian
-
-Python 3.11 or 3.12 is required to use Meridian. We also recommend using a
-minimum of 1 GPU.
-
-Note: This project has been tested on T4 GPU using 16 GB of RAM.
-
-To install Meridian, run the following command to automatically install the
-latest release from PyPI.
-
-*   For Linux-GPU users:
-
-    Note: CUDA toolchain and a compatible GPU device is necessary for
-    `[and-cuda]` extra to activate.
-
-    ```sh
-    $ pip install --upgrade google-meridian[and-cuda]
-    ```
-
-*   For macOS and general CPU users:
-
-    Note: There is no official GPU support for macOS.
-
-    ```sh
-    $ pip install --upgrade google-meridian
-    ```
-
-Alternatively, run the following command to install the most recent, unreleased
-version from GitHub.
-
-*   For GPU users:
-
-    ```sh
-    $ pip install --upgrade "google-meridian[and-cuda] @ git+https://github.com/google/meridian.git"
-    ```
-
-*   For CPU users:
-
-    ```sh
-    $ pip install --upgrade git+https://github.com/google/meridian.git
-    ```
-
-We recommend to install Meridian in a fresh
-[virtual environment](https://virtualenv.pypa.io/en/latest/user_guide.html#quick-start)
-to make sure that correct versions of all the dependencies are installed, as
-defined in [pyproject.toml](https://github.com/google/meridian/blob/main/pyproject.toml).
-
-## How to use the Meridian library
-
-To get started with Meridian, you can run the code programmatically using sample
-data with the [Getting Started Colab][3].
-
-The Meridian model uses a holistic MCMC sampling approach called
-[No U Turn Sampler (NUTS)](https://www.tensorflow.org/probability/api_docs/python/tfp/experimental/mcmc/NoUTurnSampler)
-which can be compute intensive. To help with this, GPU support has been
-developed across the library (out-of-the-box) using tensors. We recommend
-running your Meridian model on GPUs to get real time optimization results and
-significantly reduce training time.
-
-## Meridian Documentation & Tutorials
-
-The following documentation, colab, and video resources will help you get
-started quickly with using Meridian:
-
-| Resource                    | Description                                    |
-| --------------------------- | ---------------------------------------------- |
-| [Meridian documentation][1] | Main landing page for Meridian documentation.  |
-| [Meridian basics][2]        | Learn about Meridian features, methodologies, and the model math. |
-| [Getting started colab][3]  | Install and quickly learn how to use Meridian with this colab tutorial using sample data. |
-| [User guide][4]             | A detailed walk-through of how to use Meridian and generating visualizations using your own data. |
-| [Pre-modeling][5]           | Prepare and analyze your data before modeling. |
-| [Modeling][6]               | Modeling guidance for model refinement and edge cases. |
-| [Post-modeling][7]          | Post-modeling guidance for model fit, visualizations, optimizations, refreshing the model, and debugging. |
-| [Migrate from LMMM][8]      | Learn about the differences between Meridian and LightweightMMM as you consider migrating. |
-| [API Reference][9]          | API reference documentation for the Meridian package. |
-| [Reference list][10]        | White papers and other referenced material.    |
-
-[1]: https://developers.google.com/meridian
-[2]: https://developers.google.com/meridian/docs/basics/about-the-project
-[3]: https://developers.google.com/meridian/notebook/meridian-getting-started
-[4]: https://developers.google.com/meridian/docs/user-guide/installing
-[5]: https://developers.google.com/meridian/docs/user-guide/collect-data
-[6]: https://developers.google.com/meridian/docs/advanced-modeling/control-variables
-[7]: https://developers.google.com/meridian/docs/advanced-modeling/model-fit
-[8]: https://developers.google.com/meridian/docs/migrate
-[9]: https://developers.google.com/meridian/reference/api/meridian
-[10]: https://developers.google.com/meridian/docs/reference-list
-
-## Support
-
-**Questions about methodology**: Please see the [Modeling](https://developers.google.com/meridian/docs/basics/about-the-project) tab in the technical documentation.
-
-**Issues installing or using Meridian**: Feel free to post questions in the
-[Discussions](https://github.com/google/meridian/discussions) or [Issues](https://github.com/google/meridian/issues) tabs of the Meridian GitHub repository. The Meridian team responds to
-these questions weekly in batches, so please be patient and don't reach out
-directly to your Google Account teams.
-
-**Bug reports**: Please post bug reports to the [Issues](https://github.com/google/meridian/issues)
-tab of the Meridian GitHub repository. We also encourage the community to share
-tips and advice with each other on the [Issues](https://github.com/google/meridian/issues)
-tab. When our team addresses or resolves a new bug, we will notify you through
-the comments on the issue.
-
-**Feature requests**: Please post these to the [Discussions](https://github.com/google/meridian/discussions)
-tab of the Meridian GitHub repository. We have an internal roadmap for Meridian
-development, but would love your inputs for new feature requests so that we can
-prioritize them based on the roadmap.
-
-**Pull requests**: These are appreciated but are very difficult for us to merge
-because the code in this repository is linked to Google internal systems and has
-to pass internal review. If you submit a pull request and we believe that we can
-incorporate a change in the base code, we will reach out to you directly about
-this.
-
-## Citing Meridian
-
-To cite this repository:
-
-<!-- mdlint off(SNIPPET_INVALID_LANGUAGE) -->
-```BibTeX
-@software{meridian_github,
-  author = {Google Meridian Marketing Mix Modeling Team},
-  title = {Meridian: Marketing Mix Modeling},
-  url = {https://github.com/google/meridian},
-  version = {1.2.1},
-  year = {2025},
-}
-```

google_meridian-1.2.1.dist-info/RECORD

@@ -1,52 +0,0 @@
-google_meridian-1.2.1.dist-info/licenses/LICENSE,sha256=WNHhf_5RCaeuKWyq_K39vmp9F28LxKsB4SpomwSZ2L0,11357
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