google-meridian 1.2.0__py3-none-any.whl → 1.3.0__py3-none-any.whl
This diff represents the content of publicly available package versions that have been released to one of the supported registries. The information contained in this diff is provided for informational purposes only and reflects changes between package versions as they appear in their respective public registries.
- {google_meridian-1.2.0.dist-info → google_meridian-1.3.0.dist-info}/METADATA +10 -10
- google_meridian-1.3.0.dist-info/RECORD +62 -0
- meridian/analysis/__init__.py +2 -0
- meridian/analysis/analyzer.py +280 -142
- meridian/analysis/formatter.py +2 -2
- meridian/analysis/optimizer.py +353 -169
- meridian/analysis/review/__init__.py +20 -0
- meridian/analysis/review/checks.py +721 -0
- meridian/analysis/review/configs.py +110 -0
- meridian/analysis/review/constants.py +40 -0
- meridian/analysis/review/results.py +544 -0
- meridian/analysis/review/reviewer.py +186 -0
- meridian/analysis/summarizer.py +14 -12
- meridian/analysis/templates/chips.html.jinja +12 -0
- meridian/analysis/test_utils.py +27 -5
- meridian/analysis/visualizer.py +45 -50
- meridian/backend/__init__.py +698 -55
- meridian/backend/config.py +75 -16
- meridian/backend/test_utils.py +127 -1
- meridian/constants.py +52 -11
- meridian/data/input_data.py +7 -2
- meridian/data/test_utils.py +5 -3
- meridian/mlflow/autolog.py +2 -2
- meridian/model/__init__.py +1 -0
- meridian/model/adstock_hill.py +10 -9
- meridian/model/eda/__init__.py +3 -0
- meridian/model/eda/constants.py +21 -0
- meridian/model/eda/eda_engine.py +1580 -84
- meridian/model/eda/eda_outcome.py +200 -0
- meridian/model/eda/eda_spec.py +84 -0
- meridian/model/eda/meridian_eda.py +220 -0
- meridian/model/knots.py +56 -50
- meridian/model/media.py +10 -8
- meridian/model/model.py +79 -16
- meridian/model/model_test_data.py +53 -9
- meridian/model/posterior_sampler.py +398 -391
- meridian/model/prior_distribution.py +114 -39
- meridian/model/prior_sampler.py +146 -90
- meridian/model/spec.py +7 -8
- meridian/model/transformers.py +16 -8
- meridian/version.py +1 -1
- google_meridian-1.2.0.dist-info/RECORD +0 -52
- {google_meridian-1.2.0.dist-info → google_meridian-1.3.0.dist-info}/WHEEL +0 -0
- {google_meridian-1.2.0.dist-info → google_meridian-1.3.0.dist-info}/licenses/LICENSE +0 -0
- {google_meridian-1.2.0.dist-info → google_meridian-1.3.0.dist-info}/top_level.txt +0 -0
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Metadata-Version: 2.4
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Name: google-meridian
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Version: 1.
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Version: 1.3.0
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Summary: Google's open source mixed marketing model library, helps you understand your return on investment and direct your ad spend with confidence.
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Author-email: The Meridian Authors <no-reply@google.com>
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License:
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Requires-Dist: natsort<8,>=7.1.1
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Requires-Dist: numpy<3,>=2.0.2
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Requires-Dist: pandas<3,>=2.2.2
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Requires-Dist: patsy<
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Requires-Dist: patsy<1,>=0.5.3
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Requires-Dist: scipy<2,>=1.13.1
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Requires-Dist: statsmodels>=0.
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Requires-Dist: statsmodels>=0.14.5
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Requires-Dist: tensorflow<2.19,>=2.18
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Requires-Dist: tensorflow-probability<0.26,>=0.25
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Requires-Dist: tf-keras<2.19,>=2.18
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Provides-Extra: jax
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Requires-Dist: jax==0.4.26; extra == "jax"
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Requires-Dist: jaxlib==0.4.26; extra == "jax"
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Requires-Dist: tensorflow-probability[substrates-jax]
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Requires-Dist: tensorflow-probability[substrates-jax]==0.25.0; extra == "jax"
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Dynamic: license-file
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# About Meridian
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* How do I optimize my marketing budget allocation for the future?
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Meridian is a highly customizable modeling framework that is based on
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[Bayesian causal inference](https://developers.google.com/meridian/docs/
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[Bayesian causal inference](https://developers.google.com/meridian/docs/causal-inference/bayesian-inference).
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It is capable of handling large scale geo-level data, which is encouraged if
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available, but it can also be used for national-level modeling. Meridian
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provides clear insights and visualizations to inform business decisions around
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| [Reference list][10] | White papers and other referenced material. |
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[1]: https://developers.google.com/meridian
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[2]: https://developers.google.com/meridian/docs/basics/
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[2]: https://developers.google.com/meridian/docs/basics/meridian-introduction
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[3]: https://developers.google.com/meridian/notebook/meridian-getting-started
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[4]: https://developers.google.com/meridian/docs/user-guide/installing
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[5]: https://developers.google.com/meridian/docs/
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[5]: https://developers.google.com/meridian/docs/pre-modeling/collect-data
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[6]: https://developers.google.com/meridian/docs/advanced-modeling/control-variables
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[7]: https://developers.google.com/meridian/docs/
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[7]: https://developers.google.com/meridian/docs/post-modeling/model-fit
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[8]: https://developers.google.com/meridian/docs/migrate
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[9]: https://developers.google.com/meridian/reference/api/meridian
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[10]: https://developers.google.com/meridian/docs/reference-list
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## Support
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**Questions about methodology**: Please see the [Modeling](https://developers.google.com/meridian/docs/basics/
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**Questions about methodology**: Please see the [Modeling](https://developers.google.com/meridian/docs/basics/meridian-introduction) tab in the technical documentation.
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**Issues installing or using Meridian**: Feel free to post questions in the
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[Discussions](https://github.com/google/meridian/discussions) or [Issues](https://github.com/google/meridian/issues) tabs of the Meridian GitHub repository. The Meridian team responds to
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author = {Google Meridian Marketing Mix Modeling Team},
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title = {Meridian: Marketing Mix Modeling},
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url = {https://github.com/google/meridian},
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version = {1.
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version = {1.3.0},
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year = {2025},
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}
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```
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google_meridian-1.3.0.dist-info/licenses/LICENSE,sha256=WNHhf_5RCaeuKWyq_K39vmp9F28LxKsB4SpomwSZ2L0,11357
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meridian/__init__.py,sha256=0fOT5oNZF7-pbiWWGUefV-ysafttieG079m1ijMFQO8,861
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meridian/constants.py,sha256=ZmMIoJDFQvKIOVG9oPOQ7Cj16wt4HDS5fCPBrz_KiLE,20308
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meridian/version.py,sha256=PmfWvor_VonhwnCn2anG7FaY2z7fcdLbE_3OeBHekCg,644
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meridian/analysis/__init__.py,sha256=NWDhtRkKs-n66C6746rXT7Wk8tLdkrT9NDvuPG_B_5c,874
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meridian/analysis/analyzer.py,sha256=EUKoN69EEz4vt4BpyRvrwEoHt7eLZ8UM6emNe14Tbj0,219975
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meridian/analysis/formatter.py,sha256=AN2M4jdUV88XjNdi5-dK_mITES1J1Dk3Zs7DYo3OTKg,7290
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meridian/analysis/optimizer.py,sha256=RX8HXSUi-tvLSjzF2OIbXQT3pMT75PzA5Y0xK6PPE_I,126277
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meridian/analysis/summarizer.py,sha256=7hHBf2Bj0lKqamg7DGvaKIuCf06CSsPPhDM2wKsXUPk,19035
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meridian/analysis/summary_text.py,sha256=I_smDkZJYp2j77ea-9AIbgeraDa7-qUYyb-IthP2qO4,12438
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meridian/analysis/test_utils.py,sha256=aZq88pxtpMHwhcpfYz8nHhR0Alhi_OvgS9qBR4LBgO0,78346
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meridian/analysis/visualizer.py,sha256=1vjX3XQF_BoXEGDUS4o2GheZQ5c0VGdHuc-nXySnpsY,94091
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meridian/analysis/review/__init__.py,sha256=cF24EbhiVSs-tvtRf59uVin39tu6aCTTCaeEdv6ISZ8,804
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meridian/analysis/review/checks.py,sha256=CBBZ0uNN91b_0H9DGdbDRVdiTRI4D7xptLCq_gK5WAI,25002
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meridian/analysis/review/configs.py,sha256=5JJ8v6n22GNBmE78xNX6jwdjkZz2qar4Q9YTcVqzcoI,3653
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meridian/analysis/review/constants.py,sha256=bL-se2BFfRxPr3F0Rfpdy7d8s3idMoaka_t6hN1K3Sc,1369
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meridian/analysis/review/results.py,sha256=jsOPohmwozCrx8yt9p7_GiVxGmRDVeAbA8W48MUfAPA,16168
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meridian/analysis/review/reviewer.py,sha256=BcfmqHjp-30iZBlrzWfXDN1IJU-UIjINxZ7lsrj5Mts,6675
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meridian/analysis/templates/card.html.jinja,sha256=pv4MVbQ25CcvtZY-LH7bFW0OSeHobkeEkAleB1sfQ14,1284
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meridian/analysis/templates/chart.html.jinja,sha256=87i0xnXHRBoLLxBpKv2i960TLToWq4r1aVQZqaXIeMQ,1086
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meridian/analysis/templates/chips.html.jinja,sha256=t-ovn-2pcPCn1ev1VtSaSC3W7QxSy_iAO_L5-p68mdg,1030
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meridian/analysis/templates/insights.html.jinja,sha256=6hEWipbOMiMzs9QGZ6dcB_73tNkj0ZtNiC8E89a98zg,606
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meridian/analysis/templates/stats.html.jinja,sha256=9hQOG02FX1IHVIvdWS_-LI2bbSaqdyHEtCZkiArwAg0,772
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meridian/analysis/templates/style.css,sha256=RODTWc2pXcG9zW3q9SEJpVXgeD-WwQgzLpmFcbXPhLg,5492
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meridian/analysis/templates/style.scss,sha256=nSrZOpcIrVyiL4eC9jLUlxIZtAKZ0Rt8pwfk4H1nMrs,5076
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meridian/analysis/templates/summary.html.jinja,sha256=LuENVDHYIpNo4pzloYaCR2K9XN1Ow6_9oQOcOwD9nGg,1707
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meridian/analysis/templates/table.html.jinja,sha256=mvLMZx92RcD2JAS2w2eZtfYG-6WdfwYVo7pM8TbHp4g,1176
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meridian/backend/__init__.py,sha256=EzsRE_E3tmxNkRPuNannz6Ro0IddvEXaNZ365GG5X8o,34341
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meridian/backend/config.py,sha256=B9VQnhBfg9RW04GNbt7F5uCugByenoJzt-keFLLYEp8,3561
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meridian/backend/test_utils.py,sha256=XyYZ61o7fRCQq6rX75eON9AudvPHHdWzxHYK8_dJJvE,7753
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meridian/data/__init__.py,sha256=StIe-wfYnnbfUbKtZHwnAQcRQUS8XCZk_PCaEzw90Ww,929
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meridian/data/arg_builder.py,sha256=Kqlt88bOqFj6D3xNwvWo4MBwNwcDFHzd-wMfEOmLoPU,3741
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meridian/data/data_frame_input_data_builder.py,sha256=_hexZMFAuAowgo6FaOGElHSFHqhGnHQwEEBcwnT3zUE,27295
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meridian/data/input_data.py,sha256=Qlxm4El6h1SRPsWDqZoKkOcMtrjiRWr3z8sU2mtghRA,43151
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meridian/data/input_data_builder.py,sha256=tbZjVXPDfmtndVyJA0fmzGzZwZb0RCEjXOTXb-ga8Nc,25648
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meridian/data/load.py,sha256=X2nmYCC-7A0RUgmdolTqCt0TD3NEZabQ5oGv-TugE00,40129
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meridian/data/nd_array_input_data_builder.py,sha256=lfpmnENGuSGKyUd7bDGAwoLqHqteOKmHdKl0VI2wCQA,16341
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meridian/data/test_utils.py,sha256=mw-QPTP15oXf32I7cxMe8iSFBLB3seqEiITZMTz_Eg8,59838
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meridian/data/time_coordinates.py,sha256=C5A5fscSLjPH6G9YT8OspgIlCrkMY7y8dMFEt3tNSnE,9874
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meridian/mlflow/__init__.py,sha256=elwXUqPQYi7VF9PYjelU1tydfcUrmtuoq6eJCOnV9bk,693
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meridian/mlflow/autolog.py,sha256=SZsrynLjozcyrAFCNWiqchSa2yOszVnwFBGz23BmWUU,6379
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meridian/model/__init__.py,sha256=mhF5VkRxvwamRa_0AihgbFuXLMueRCK-Je_ZZvU5IFw,1013
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meridian/model/adstock_hill.py,sha256=HoRKjyL03pCTBz6Utof9wEvlQCFM43BvrEW_oupj7NU,17688
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meridian/model/knots.py,sha256=87kw5oa3T1k9GgT_aWXTqQx5XCxLsS2w1hnzc581XL0,26677
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meridian/model/media.py,sha256=skjy4Vd8LfDQWlqR_2lJ1qbG9UcS1dow5W45BAu4qk8,14599
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meridian/model/model.py,sha256=jMtfl7woWtJ8M8AX42QeZ5hUS8hlhPdZ-9OU8KahjKA,68984
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meridian/model/model_test_data.py,sha256=s8G1NjAYcF0-nCOPBZp6rxnKMLGdGo97Bg14mKumStE,23359
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meridian/model/posterior_sampler.py,sha256=f3MayglIgBeBjWeXJU_RgT9cCugcjJ3aEjHqaWPsTbg,26806
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meridian/model/prior_distribution.py,sha256=ZArW4uXIPPQL6hRWiGZUzcHktbkjE_vOklvlbp9LR64,57662
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meridian/model/prior_sampler.py,sha256=iLvCefhA4WY0ENcnLK9471WUZPPyzQ1je58MRjxKv74,25460
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meridian/model/spec.py,sha256=VlK6WJiPo2lzOF0O2judtJ6O3uEw7wYL5AT8bioq4gE,19188
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meridian/model/transformers.py,sha256=HxlVJitxP-wu-NOHU0tArFUZ4NAO3c7adAYj4Zvqnvo,8363
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meridian/model/eda/__init__.py,sha256=w3p7ZUZLq5TOEHm8n2P1CWjGrzuNrkqSSnVFdlw17Dk,812
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meridian/model/eda/constants.py,sha256=V9aOHQDvB3WAEyT0NE4gE8rqbStaGVh3XDlBPOKpuLc,739
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meridian/model/eda/eda_engine.py,sha256=5LCOtRSCLZf2ch70SN177UZl00VUWoswS_9Px3xUD9E,63672
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meridian/model/eda/eda_outcome.py,sha256=P-0kNIbNXcyqMaNvFxiL3x6fhtYOL2trw-zPPZGXh5w,5670
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meridian/model/eda/eda_spec.py,sha256=diieYyZH0ee3ZLy0rGFMcWrrgiUrz2HctMwOrmtJR6w,2871
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meridian/model/eda/meridian_eda.py,sha256=GTdBaAtfsHS5s6P5ZESaeh1ElKV_o7dSqQosiMnFBKg,7537
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google_meridian-1.3.0.dist-info/METADATA,sha256=FHLqp_ZLBXWJHpZWW2gdWg8Fy37cUC7qAlsv_-cIrc8,22470
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google_meridian-1.3.0.dist-info/WHEEL,sha256=_zCd3N1l69ArxyTb8rzEoP9TpbYXkqRFSNOD5OuxnTs,91
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google_meridian-1.3.0.dist-info/top_level.txt,sha256=nwaCebZvvU34EopTKZsjK0OMTFjVnkf4FfnBN_TAc0g,9
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