zugzbot 1.3.0 → 1.4.0

This diff represents the content of publicly available package versions that have been released to one of the supported registries. The information contained in this diff is provided for informational purposes only and reflects changes between package versions as they appear in their respective public registries.
Files changed (780) hide show
  1. package/.opencode/agents/sdd-coder.md +5 -4
  2. package/.opencode/agents/sdd-orchestrator.md +1 -1
  3. package/.opencode/agents/sdd-spec-writer.md +3 -4
  4. package/.opencode/commands/loop.md +1 -1
  5. package/.opencode/plugins/loop-enforcer.ts +0 -1
  6. package/.opencode/plugins/sdd-bridge.ts +1 -1
  7. package/.opencode/scripts/lint-charts.js +1 -2
  8. package/.opencode/skills/sdd-foundation-overview/SKILL.md +3 -4
  9. package/.opencode/skills/sdd-methodology/SKILL.md +8 -10
  10. package/.opencode/skills/sdd-quickstart/SKILL.md +5 -9
  11. package/.opencode/tools/sdd_core.ts +8 -6
  12. package/.opencode/tools/sdd_lucide.ts +112 -0
  13. package/README.md +1 -7
  14. package/opencode.json +0 -10
  15. package/package.json +1 -3
  16. package/.opencode/oh-my-design/design-md/11st/.verification.md +0 -37
  17. package/.opencode/oh-my-design/design-md/11st/DESIGN.md +0 -400
  18. package/.opencode/oh-my-design/design-md/17live/DESIGN.md +0 -467
  19. package/.opencode/oh-my-design/design-md/29cm/DESIGN.md +0 -495
  20. package/.opencode/oh-my-design/design-md/29cm/_promo.json +0 -23
  21. package/.opencode/oh-my-design/design-md/29cm/_research.md +0 -103
  22. package/.opencode/oh-my-design/design-md/3o3/.verification.md +0 -73
  23. package/.opencode/oh-my-design/design-md/3o3/DESIGN.md +0 -454
  24. package/.opencode/oh-my-design/design-md/91app/.verification.md +0 -25
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  26. package/.opencode/oh-my-design/design-md/abema/.verification.md +0 -64
  27. package/.opencode/oh-my-design/design-md/abema/DESIGN.md +0 -535
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  29. package/.opencode/oh-my-design/design-md/ably/_promo.json +0 -18
  30. package/.opencode/oh-my-design/design-md/ably/_research.md +0 -120
  31. package/.opencode/oh-my-design/design-md/accupass/.verification.md +0 -66
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  33. package/.opencode/oh-my-design/design-md/adobe/.verification.md +0 -63
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  35. package/.opencode/oh-my-design/design-md/airbnb/.verification.md +0 -143
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  45. package/.opencode/oh-my-design/design-md/alipay/DESIGN.md +0 -506
  46. package/.opencode/oh-my-design/design-md/amazingtalker/.verification.md +0 -38
  47. package/.opencode/oh-my-design/design-md/amazingtalker/DESIGN.md +0 -434
  48. package/.opencode/oh-my-design/design-md/appier/DESIGN.md +0 -465
  49. package/.opencode/oh-my-design/design-md/apple/.verification.md +0 -162
  50. package/.opencode/oh-my-design/design-md/apple/DESIGN.md +0 -613
  51. package/.opencode/oh-my-design/design-md/apple/README.md +0 -24
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  54. package/.opencode/oh-my-design/design-md/baemin/.verification.md +0 -132
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  58. package/.opencode/oh-my-design/design-md/banksalad/DESIGN.md +0 -688
  59. package/.opencode/oh-my-design/design-md/banksalad/_promo.json +0 -29
  60. package/.opencode/oh-my-design/design-md/banksalad/_research.md +0 -190
  61. package/.opencode/oh-my-design/design-md/bilibili/DESIGN.md +0 -471
  62. package/.opencode/oh-my-design/design-md/bithumb/.verification.md +0 -31
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  64. package/.opencode/oh-my-design/design-md/bmw/.verification.md +0 -114
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  69. package/.opencode/oh-my-design/design-md/brandi/.verification.md +0 -29
  70. package/.opencode/oh-my-design/design-md/brandi/DESIGN.md +0 -414
  71. package/.opencode/oh-my-design/design-md/bunjang/DESIGN.md +0 -374
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  84. package/.opencode/oh-my-design/design-md/catchtable/DESIGN.md +0 -341
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  86. package/.opencode/oh-my-design/design-md/catchtable/assets/_reference/.live-inspect-proof.json +0 -204
  87. package/.opencode/oh-my-design/design-md/catchtable/assets/_reference/.live-inspect-raw.json +0 -22
  88. package/.opencode/oh-my-design/design-md/catchtable/assets/_reference/fonts.json +0 -21
  89. package/.opencode/oh-my-design/design-md/catchtable/assets/_reference/structure.json +0 -42
  90. package/.opencode/oh-my-design/design-md/catchtable/assets/_reference/tokens.json +0 -95
  91. package/.opencode/oh-my-design/design-md/cathay/.verification.md +0 -44
  92. package/.opencode/oh-my-design/design-md/cathay/DESIGN.md +0 -432
  93. package/.opencode/oh-my-design/design-md/channeltalk/DESIGN.md +0 -422
  94. package/.opencode/oh-my-design/design-md/channeltalk/assets/_reference/.live-inspect-proof.json +0 -320
  95. package/.opencode/oh-my-design/design-md/channeltalk/assets/_reference/fonts.json +0 -53
  96. package/.opencode/oh-my-design/design-md/channeltalk/assets/_reference/structure.json +0 -47
  97. package/.opencode/oh-my-design/design-md/channeltalk/assets/_reference/tokens.json +0 -78
  98. package/.opencode/oh-my-design/design-md/class101/DESIGN.md +0 -484
  99. package/.opencode/oh-my-design/design-md/classting/.verification.md +0 -32
  100. package/.opencode/oh-my-design/design-md/classting/DESIGN.md +0 -292
  101. package/.opencode/oh-my-design/design-md/classum/DESIGN.md +0 -279
  102. package/.opencode/oh-my-design/design-md/classum/assets/_reference/.live-inspect-proof.json +0 -72
  103. package/.opencode/oh-my-design/design-md/classum/assets/_reference/fonts.json +0 -20
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  106. package/.opencode/oh-my-design/design-md/claude/.verification.md +0 -106
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  116. package/.opencode/oh-my-design/design-md/clickhouse/.verification.md +0 -132
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  121. package/.opencode/oh-my-design/design-md/cloudflare/.verification.md +0 -21
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  123. package/.opencode/oh-my-design/design-md/cohere/.verification.md +0 -136
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  128. package/.opencode/oh-my-design/design-md/coinbase/.verification.md +0 -116
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@@ -1,480 +0,0 @@
1
- ---
2
- id: posthog
3
- name: PostHog
4
- country: US
5
- category: backend-devops
6
- homepage: "https://posthog.com"
7
- primary_color: "#1d4aff"
8
- logo:
9
- type: simpleicons
10
- slug: posthog
11
- verified: "2026-05-15"
12
- omd: "0.1"
13
- ds:
14
- name: PostHog Brand Assets
15
- url: "https://posthog.com/handbook/company/brand-assets"
16
- type: brand
17
- description: PostHog's public handbook brand, logo, and illustration guidelines.
18
- og_image: "https://d36j3rcgc2qfsv.cloudfront.net/handbookcompanybrand-assets.jpeg"
19
- tokens:
20
- source: prose-derived
21
- extracted: "2026-06-09"
22
- note: "primary = dark near-black CTA fill (#1e1f23); brand accent = hidden PostHog Orange (#F54E00) that only appears on hover"
23
- colors:
24
- primary: "#1e1f23"
25
- brand: "#F54E00"
26
- canvas: "#fdfdf8"
27
- foreground: "#4d4f46"
28
- heading: "#23251d"
29
- muted: "#65675e"
30
- surface: "#eeefe9"
31
- surface-sage: "#e5e7e0"
32
- surface-tan: "#d4c9b8"
33
- hairline: "#bfc1b7"
34
- border-light: "#b6b7af"
35
- placeholder: "#9ea096"
36
- accent-amber: "#F7A501"
37
- accent-gold: "#b17816"
38
- focus: "#3b82f6"
39
- on-primary: "#ffffff"
40
- typography:
41
- family: { sans: "IBM Plex Sans Variable", mono: "Source Code Pro" }
42
- display-hero: { size: 30, weight: 800, lineHeight: 1.20, tracking: -0.75, use: "Hero headline — extra-bold, tight" }
43
- section: { size: 36, weight: 700, lineHeight: 1.50, use: "Section titles — large, generous line-height" }
44
- feature: { size: 24, weight: 700, lineHeight: 1.33, use: "Feature section titles" }
45
- subheading: { size: 20, weight: 700, lineHeight: 1.40, tracking: -0.5, use: "Content sub-sections" }
46
- body-semi: { size: 18, weight: 600, lineHeight: 1.56, use: "Semi-bold body / callout text" }
47
- body: { size: 16, weight: 400, lineHeight: 1.50, use: "Standard reading text" }
48
- nav: { size: 15, weight: 600, lineHeight: 1.50, use: "Navigation and UI labels" }
49
- caption: { size: 14, weight: 400, lineHeight: 1.43, use: "Small text, captions" }
50
- micro: { size: 12, weight: 500, lineHeight: 1.33, use: "Tags, badges, smallest labels" }
51
- code: { size: 14, weight: 500, lineHeight: 1.43, use: "Code snippets and terminal" }
52
- spacing: { xs: 2, sm: 4, md: 8, base: 12, lg: 16, xl: 24, xxl: 32, section: 48 }
53
- rounded: { sm: 2, md: 4, lg: 6, full: 9999 }
54
- shadow:
55
- deep: "0px 25px 50px -12px rgba(0,0,0,0.25)"
56
- components_harvested: true
57
- components:
58
- button-primary: { type: button, bg: "#1e1f23", fg: "#ffffff", radius: "6px", padding: "10px 12px", font: "15px / 600", hover: "opacity 0.7, text #F7A501", active: "opacity 0.8, slight scale", use: "Main CTA — dark and confident" }
59
- button-sage: { type: button, bg: "#e5e7e0", fg: "#4d4f46", radius: "4px", padding: "4px", font: "14px / 500", hover: "bg #f4f4f4, text #F54E00", use: "Compact utility button" }
60
- button-tan: { type: button, bg: "#d4c9b8", fg: "#000000", radius: "0px", padding: "10px 12px", hover: "text #F54E00", use: "Featured/premium actions" }
61
- button-ghost: { type: button, bg: "#fdfdf8", fg: "#4d4f46", border: "1px solid transparent", radius: "4px", padding: "8px 12px", hover: "text #F54E00", use: "Minimal-presence ghost button" }
62
- input-default: { type: input, bg: "#eeefe9", fg: "#374151", border: "1px solid #b6b7af", radius: "4px", padding: "2px 0 2px 8px", focus: "#3b82f6 ring at 50% opacity", use: "Standard form input" }
63
- input-search: { type: input, bg: "#eeefe9", fg: "#374151", border: "1px solid #b6b7af", radius: "4px", padding: "6px 8px", use: "Search/filter control" }
64
- card-bordered: { type: card, bg: "#fdfdf8", border: "1px solid #bfc1b7", radius: "6px", padding: "16px", use: "Clean minimal default card" }
65
- card-sage: { type: card, bg: "#eeefe9", border: "1px solid #bfc1b7", radius: "4px", padding: "16px", use: "Secondary content container" }
66
- card-shadow: { type: card, bg: "#fdfdf8", radius: "6px", padding: "16px", shadow: "0px 25px 50px -12px rgba(0,0,0,0.25)", hover: "orange text flash", use: "Elevated content (modals, dropdowns)" }
67
- badge-default: { type: badge, bg: "#e5e7e0", fg: "#4d4f46", radius: "4px", padding: "2px 8px", font: "12px / 500", use: "Default tag" }
68
- badge-featured: { type: badge, bg: "#d4c9b8", fg: "#000000", radius: "4px", padding: "2px 8px", font: "12px / 600", use: "Warm tan featured tag" }
69
- ---
70
-
71
- # Design System Inspiration of PostHog
72
-
73
- ## 1. Visual Theme & Atmosphere
74
-
75
- PostHog's website feels like a startup's internal wiki that escaped into the wild — warm, irreverent, and deliberately anti-corporate. The background isn't the expected crisp white or dark void of developer tools; it's a warm, sage-tinted cream (`#fdfdf8`) that gives every surface a handmade, paper-like quality. Colors lean into earthy olive greens and muted sage rather than the conventional blues and purples of the SaaS world. It's as if someone designed a developer analytics platform inside a cozy garden shed.
76
-
77
- The personality is the star: hand-drawn hedgehog illustrations, quirky action figures, and playful imagery replace the stock photography and abstract gradients typical of B2B SaaS. IBM Plex Sans Variable serves as the typographic foundation — a font with genuine technical credibility (created by IBM, widely used in developer contexts) deployed here with bold weights (700, 800) on headings and generous line-heights on body text. The typography says "we're serious engineers" while everything around it says "but we don't take ourselves too seriously."
78
-
79
- The interaction design carries the same spirit: hover states flash PostHog Orange (`#F54E00`) text — a hidden brand color that doesn't appear at rest but surprises on interaction. Dark near-black buttons (`#1e1f23`) use opacity reduction on hover rather than color shifts, and active states scale slightly. The border system uses sage-tinted grays (`#bfc1b7`) that harmonize with the olive text palette. Built on Tailwind CSS with Radix UI and shadcn/ui primitives, the technical foundation is modern and component-driven, but the visual output is stubbornly unique.
80
-
81
- **Key Characteristics:**
82
- - Warm sage/olive color palette instead of conventional blues — earthy and approachable
83
- - IBM Plex Sans Variable font at bold weights (700/800) for headings with generous 1.50+ line-heights
84
- - Hidden brand orange (`#F54E00`) that only appears on hover interactions — a delightful surprise
85
- - Hand-drawn hedgehog illustrations and playful imagery — deliberately anti-corporate
86
- - Sage-tinted borders (`#bfc1b7`) and backgrounds (`#eeefe9`) creating a unified warm-green system
87
- - Dark near-black CTAs (`#1e1f23`) with opacity-based hover states
88
- - Content-heavy editorial layout — the site reads like a magazine, not a typical landing page
89
- - Tailwind CSS + Radix UI + shadcn/ui component architecture
90
-
91
- ## 2. Color Palette & Roles
92
-
93
- ### Primary
94
- - **Olive Ink** (`#4d4f46`): Primary text color — a distinctive olive-gray that gives all text a warm, earthy tone
95
- - **Deep Olive** (`#23251d`): Link text and high-emphasis headings — near-black with green undertone
96
- - **PostHog Orange** (`#F54E00`): Hidden brand accent — appears only on hover states, a vibrant orange that surprises
97
-
98
- ### Secondary & Accent
99
- - **Amber Gold** (`#F7A501`): Secondary hover accent on dark buttons — warm gold that pairs with the orange
100
- - **Gold Border** (`#b17816`): Special button borders — an amber-gold for featured CTAs
101
- - **Focus Blue** (`#3b82f6`): Focus ring color (Tailwind default) — the only blue in the system, reserved for accessibility
102
-
103
- ### Surface & Background
104
- - **Warm Parchment** (`#fdfdf8`): Primary page background — warm near-white with yellow-green undertone
105
- - **Sage Cream** (`#eeefe9`): Input backgrounds, secondary surfaces — light sage tint
106
- - **Light Sage** (`#e5e7e0`): Button backgrounds, tertiary surfaces — muted sage-green
107
- - **Warm Tan** (`#d4c9b8`): Featured button backgrounds — warm tan/khaki for emphasis
108
- - **Hover White** (`#f4f4f4`): Universal hover background state
109
-
110
- ### Neutrals & Text
111
- - **Olive Ink** (`#4d4f46`): Primary body and UI text
112
- - **Muted Olive** (`#65675e`): Secondary text, button labels on light backgrounds
113
- - **Sage Placeholder** (`#9ea096`): Placeholder text, disabled states — warm sage-green
114
- - **Sage Border** (`#bfc1b7`): Primary border color — olive-tinted gray for all borders
115
- - **Light Border** (`#b6b7af`): Secondary border, toolbar borders — slightly darker sage
116
-
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- ### Semantic & Accent
118
- - **PostHog Orange** (`#F54E00`): Hover text accent — signals interactivity and brand personality
119
- - **Amber Gold** (`#F7A501`): Dark button hover accent — warmth signal
120
- - **Focus Blue** (`#3b82f6` at 50% opacity): Keyboard focus rings — accessibility-only color
121
- - **Dark Text** (`#111827`): High-contrast link text — near-black for important links
122
-
123
- ### Gradient System
124
- - No gradients on the marketing site — PostHog's visual language is deliberately flat and warm
125
- - Depth is achieved through layered surfaces and border containment, not color transitions
126
-
127
- ## 3. Typography Rules
128
-
129
- ### Font Family
130
- - **Display & Body**: `IBM Plex Sans Variable` — variable font (100–700+ weight range). Fallbacks: `IBM Plex Sans, -apple-system, system-ui, Avenir Next, Avenir, Segoe UI, Helvetica Neue, Helvetica, Ubuntu, Roboto, Noto, Arial`
131
- - **Monospace**: `ui-monospace, SFMono-Regular, Menlo, Monaco, Consolas, Liberation Mono, Courier New` — system monospace stack
132
- - **Code Display**: `Source Code Pro` — with fallbacks: `Menlo, Consolas, Monaco`
133
-
134
- ### Hierarchy
135
-
136
- | Role | Font | Size | Weight | Line Height | Letter Spacing | Notes |
137
- |------|------|------|--------|-------------|----------------|-------|
138
- | Display Hero | IBM Plex Sans Variable | 30px | 800 | 1.20 | -0.75px | Extra-bold, tight, maximum impact |
139
- | Section Heading | IBM Plex Sans Variable | 36px | 700 | 1.50 | 0px | Large but generous line-height |
140
- | Feature Heading | IBM Plex Sans Variable | 24px | 700 | 1.33 | 0px | Feature section titles |
141
- | Card Heading | IBM Plex Sans Variable | 21.4px | 700 | 1.40 | -0.54px | Slightly unusual size (scaled) |
142
- | Sub-heading | IBM Plex Sans Variable | 20px | 700 | 1.40 | -0.5px | Content sub-sections |
143
- | Sub-heading Uppercase | IBM Plex Sans Variable | 20px | 700 | 1.40 | 0px | Uppercase transform for labels |
144
- | Body Emphasis | IBM Plex Sans Variable | 19.3px | 600 | 1.56 | -0.48px | Semi-bold callout text |
145
- | Label Uppercase | IBM Plex Sans Variable | 18px | 700 | 1.50 | 0px | Uppercase category labels |
146
- | Body Semi | IBM Plex Sans Variable | 18px | 600 | 1.56 | 0px | Semi-bold body text |
147
- | Body | IBM Plex Sans Variable | 16px | 400 | 1.50 | 0px | Standard reading text |
148
- | Body Medium | IBM Plex Sans Variable | 16px | 500 | 1.50 | 0px | Medium-weight body |
149
- | Body Relaxed | IBM Plex Sans Variable | 15px | 400 | 1.71 | 0px | Relaxed line-height for long reads |
150
- | Nav / UI | IBM Plex Sans Variable | 15px | 600 | 1.50 | 0px | Navigation and UI labels |
151
- | Caption | IBM Plex Sans Variable | 14px | 400–700 | 1.43 | 0px | Small text, various weights |
152
- | Small Label | IBM Plex Sans Variable | 13px | 500–700 | 1.00–1.50 | 0px | Tags, badges, micro labels |
153
- | Micro | IBM Plex Sans Variable | 12px | 400–700 | 1.33 | 0px | Smallest text, some uppercase |
154
- | Code | Source Code Pro | 14px | 500 | 1.43 | 0px | Code snippets and terminal |
155
-
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- ### Principles
157
- - **Bold heading dominance**: Headings use 700–800 weight — PostHog's typography is confident and assertive, not whispery
158
- - **Generous body line-heights**: Body text at 1.50–1.71 line-height creates extremely comfortable reading — the site is content-heavy and optimized for long sessions
159
- - **Fractional sizes**: Several sizes (21.4px, 19.3px, 13.7px) suggest a fluid/scaled type system rather than fixed stops — likely computed from Tailwind's rem scale at non-standard base
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- - **Uppercase as category signal**: Bold uppercase labels (18px–20px weight 700) are used for product category headings — a magazine-editorial convention
161
- - **Selective negative tracking**: Letter-spacing tightens on display text (-0.75px at 30px) but relaxes to 0px on body — headlines compress, body breathes
162
-
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- ## 4. Component Stylings
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-
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- ### Buttons
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-
167
- **Dark Primary**
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- - Background: `#1e1f23`
169
- - Text: `#ffffff`
170
- - Radius: 6px
171
- - Padding: 10px 12px
172
- - Font: 15px / 600 / IBM Plex Sans
173
- - Hover: opacity 0.7, text shifts to Amber Gold `#F7A501`
174
- - Active: opacity 0.8, slight scale transform
175
- - Use: Main CTA — dark and confident
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-
177
- **Sage Light**
178
- - Background: `#e5e7e0`
179
- - Text: `#4d4f46` (Olive Ink)
180
- - Radius: 4px
181
- - Padding: 4px
182
- - Font: 14px / 500 / IBM Plex Sans
183
- - Hover: bg `#f4f4f4`, text shifts to PostHog Orange `#F54E00`
184
- - Use: Compact utility button
185
-
186
- **Warm Tan Featured**
187
- - Background: `#d4c9b8`
188
- - Text: `#000000`
189
- - Radius: 0px
190
- - Padding: 10px 12px
191
- - Hover: text flash to PostHog Orange `#F54E00`
192
- - Use: Featured/premium actions
193
-
194
- **Near-white Ghost**
195
- - Background: `#fdfdf8`
196
- - Text: `#4d4f46` (Olive Ink)
197
- - Border: 1px solid transparent
198
- - Radius: 4px
199
- - Padding: 8px 12px
200
- - Hover: text flash to PostHog Orange `#F54E00`
201
- - Use: Minimal-presence ghost button
202
-
203
- ### Inputs
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-
205
- **Default**
206
- - Background: `#eeefe9`
207
- - Text: `#374151`
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- - Border: 1px solid `#b6b7af`
209
- - Radius: 4px
210
- - Padding: 2px 0px 2px 8px
211
- - Placeholder: `#9ea096` (Sage Placeholder)
212
- - Focus: `#3b82f6` ring at 50% opacity (Tailwind blue focus ring)
213
- - Use: Standard form input — multiple border patterns; some inputs use compound borders (top/left/bottom-only)
214
-
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- **Search / Filter**
216
- - Background: `#eeefe9`
217
- - Text: `#374151`
218
- - Border: 1px solid `#b6b7af`
219
- - Radius: 4px
220
- - Padding: 6px 8px
221
- - Placeholder: `#9ea096`
222
- - Use: Search/filter control
223
-
224
- ### Cards
225
-
226
- **Bordered Card**
227
- - Background: `#fdfdf8` (Warm Parchment) or `#ffffff`
228
- - Border: 1px solid `#bfc1b7`
229
- - Radius: 6px
230
- - Padding: 16px
231
- - Use: Clean and minimal default card
232
-
233
- **Sage Surface Card**
234
- - Background: `#eeefe9`
235
- - Border: 1px solid `#bfc1b7`
236
- - Radius: 4px
237
- - Padding: 16px
238
- - Use: Secondary content container
239
-
240
- **Shadow Card**
241
- - Background: `#fdfdf8`
242
- - Radius: 6px
243
- - Padding: 16px
244
- - Shadow: `0px 25px 50px -12px rgba(0, 0, 0, 0.25)`
245
- - Hover: Orange text flash on interactive cards
246
- - Use: Elevated content (modals, dropdowns)
247
-
248
- ### Badges
249
-
250
- **Default**
251
- - Background: `#e5e7e0`
252
- - Text: `#4d4f46`
253
- - Radius: 4px
254
- - Padding: 2px 8px
255
- - Font: 12px / 500 / IBM Plex Sans
256
- - Use: Inferred from §1-§2 baseline (no explicit DS variant in source).
257
-
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- **Featured**
259
- - Background: `#d4c9b8`
260
- - Text: `#000000`
261
- - Radius: 4px
262
- - Padding: 2px 8px
263
- - Font: 12px / 600 / IBM Plex Sans
264
- - Use: Inferred from §1-§2 baseline (no explicit DS variant in source) — warm tan featured tag.
265
-
266
- ### Navigation
267
- - **Top nav**: Warm background, IBM Plex Sans at 15px weight 600
268
- - **Dropdown menus**: Rich mega-menu structure with product categories
269
- - **Link color**: Deep Olive (`#23251d`) for nav links, underline on hover
270
- - **CTA**: Dark Primary button (#1e1f23) in the nav — "Get started - free"
271
- - **Mobile**: Collapses to hamburger with simplified menu
272
-
273
- ### Image Treatment
274
- - **Hand-drawn illustrations**: Hedgehog mascot and quirky illustrations — the signature visual element
275
- - **Product screenshots**: UI screenshots embedded in device frames or clean containers
276
- - **Action figures**: Playful product photography of hedgehog figurines — anti-corporate
277
- - **Trust logos**: Enterprise logos (Airbus, GOV.UK) displayed in a muted trust bar
278
- - **Aspect ratios**: Mixed — illustrations are irregular, screenshots are 16:9 or widescreen
279
-
280
- ### AI Chat Widget
281
- - Floating PostHog AI assistant with speech bubble — an interactive product demo embedded in the marketing site
282
-
283
- ## 5. Layout Principles
284
-
285
- ### Spacing System
286
- - **Base unit**: 8px
287
- - **Scale**: 2px, 4px, 6px, 8px, 10px, 12px, 16px, 18px, 24px, 32px, 34px
288
- - **Section padding**: 32px–48px vertical between sections (compact for a content-heavy site)
289
- - **Card padding**: 4px–12px internal (notably compact)
290
- - **Component gaps**: 4px–8px between related elements
291
-
292
- ### Grid & Container
293
- - **Max width**: 1536px (largest breakpoint), with content containers likely 1200px–1280px
294
- - **Column patterns**: Varied — single column for text content, 2-3 column grids for feature cards, asymmetric layouts for product demos
295
- - **Breakpoints**: 13 defined — 1px, 425px, 482px, 640px, 768px, 767px, 800px, 900px, 1024px, 1076px, 1160px, 1280px, 1536px
296
-
297
- ### Whitespace Philosophy
298
- - **Content-dense by design**: PostHog's site is information-rich — whitespace is measured, not lavish
299
- - **Editorial pacing**: Content sections flow like a magazine with varied layouts keeping the eye moving
300
- - **Illustrations as breathing room**: Hand-drawn hedgehog art breaks up dense content sections naturally
301
-
302
- ### Border Radius Scale
303
- - **2px**: Small inline elements, tags (`span`)
304
- - **4px**: Primary UI components — buttons, inputs, dropdowns, menu items (`button`, `div`, `combobox`)
305
- - **6px**: Secondary containers — larger buttons, list items, card variants (`button`, `div`, `li`)
306
- - **9999px**: Pill shape — badges, status indicators, rounded tags (`span`, `div`)
307
-
308
- ## 6. Depth & Elevation
309
-
310
- | Level | Treatment | Use |
311
- |-------|-----------|-----|
312
- | Level 0 (Flat) | No shadow, warm parchment background | Page canvas, most surfaces |
313
- | Level 1 (Border) | `1px solid #bfc1b7` (Sage Border) | Card containment, input borders, section dividers |
314
- | Level 2 (Compound Border) | Multiple 1px borders on different sides | Input groupings, toolbar elements |
315
- | Level 3 (Deep Shadow) | `0px 25px 50px -12px rgba(0, 0, 0, 0.25)` | Modals, floating elements, mega-menu dropdowns |
316
-
317
- ### Shadow Philosophy
318
- PostHog's elevation system is remarkably minimal — only one shadow definition exists in the entire system. Depth is communicated through:
319
- - **Border containment**: Sage-tinted borders (`#bfc1b7`) at 1px create gentle warm separation
320
- - **Surface color shifts**: Moving from `#fdfdf8` to `#eeefe9` to `#e5e7e0` creates layered depth without shadows
321
- - **The single shadow**: The one defined shadow (`0 25px 50px -12px`) is reserved for floating elements — modals, dropdowns, popovers. It's a deep, dramatic shadow that creates clear separation when needed
322
-
323
- ### Decorative Depth
324
- - **Illustration layering**: Hand-drawn hedgehog art creates visual depth naturally
325
- - **No gradients or glow**: The flat, warm surface system relies entirely on border and surface-color differentiation
326
- - **No glassmorphism**: Fully opaque surfaces throughout
327
-
328
- ## 7. Do's and Don'ts
329
-
330
- ### Do
331
- - Use the olive/sage color family (#4d4f46, #23251d, #bfc1b7) for text and borders — the warm green undertone is essential to the brand
332
- - Flash PostHog Orange (#F54E00) on hover states — it's the hidden brand signature
333
- - Use IBM Plex Sans at bold weights (700/800) for headings — the font carries technical credibility
334
- - Keep body text at generous line-heights (1.50–1.71) — the content-heavy site demands readability
335
- - Maintain the warm parchment background (#fdfdf8) — not pure white, never cold
336
- - Use 4px border-radius for most UI elements — keep corners subtle and functional
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- - Include playful, hand-drawn illustration elements — the personality is the differentiator
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- - Apply opacity-based hover states (0.7 opacity) on dark buttons rather than color shifts
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-
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- ### Don't
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- - Use blue, purple, or typical tech-SaaS colors — PostHog's palette is deliberately olive/sage
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- - Add heavy shadows — the system uses one shadow for floating elements only; everything else uses borders
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- - Make the design look "polished" or "premium" in a conventional sense — PostHog's charm is its irreverent, scrappy energy
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- - Use tight line-heights on body text — the generous 1.50+ spacing is essential for the content-heavy layout
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- - Apply large border-radius (12px+) on cards — PostHog uses 4px–6px, keeping things tight and functional
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- - Remove the orange hover flash — it's a core interaction pattern, not decoration
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- - Replace illustrations with stock photography — the hand-drawn hedgehog art is the brand
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- - Use pure white (#ffffff) as page background — the warm sage-cream (#fdfdf8) tint is foundational
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- ## 8. Responsive Behavior
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- ### Breakpoints
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- | Name | Width | Key Changes |
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- |------|-------|-------------|
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- | Mobile Small | <425px | Single column, compact padding, stacked cards |
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- | Mobile | 425px–640px | Slight layout adjustments, larger touch targets |
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- | Tablet | 640px–768px | 2-column grids begin, nav partially visible |
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- | Tablet Large | 768px–1024px | Multi-column layouts, expanded navigation |
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- | Desktop | 1024px–1280px | Full layout, 3-column feature grids, expanded mega-menu |
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- | Large Desktop | 1280px–1536px | Max-width container, generous margins |
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- | Extra Large | >1536px | Centered container at max-width |
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- ### Touch Targets
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- - Buttons: 4px–6px radius with `4px–12px` padding — compact but usable
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- - Nav links: 15px text at weight 600 with adequate padding
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- - Mobile: Hamburger menu with simplified navigation
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- - Inputs: Generous vertical padding for thumb-friendly forms
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- ### Collapsing Strategy
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- - **Navigation**: Full mega-menu with dropdowns → hamburger menu on mobile
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- - **Feature grids**: 3-column → 2-column → single column stacked
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- - **Typography**: Display sizes reduce across breakpoints (30px → smaller)
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- - **Illustrations**: Scale within containers, some may hide on mobile for space
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- - **Section spacing**: Reduces proportionally while maintaining readability
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- ### Image Behavior
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- - Illustrations scale responsively within containers
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- - Product screenshots maintain aspect ratios
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- - Trust logos reflow into multi-row grids on mobile
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- - AI chat widget may reposition or simplify on small screens
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- ## 9. Agent Prompt Guide
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- ### Quick Color Reference
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- - Primary Text: Olive Ink (`#4d4f46`)
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- - Dark Text: Deep Olive (`#23251d`)
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- - Hover Accent: PostHog Orange (`#F54E00`)
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- - Dark CTA: Near-Black (`#1e1f23`)
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- - Button Surface: Light Sage (`#e5e7e0`)
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- - Page Background: Warm Parchment (`#fdfdf8`)
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- - Border: Sage Border (`#bfc1b7`)
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- - Placeholder: Sage Placeholder (`#9ea096`)
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- ### Example Component Prompts
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- - "Create a hero section on warm parchment background (#fdfdf8) with 30px IBM Plex Sans heading at weight 800, line-height 1.20, letter-spacing -0.75px, olive ink text (#4d4f46), and a dark CTA button (#1e1f23, 6px radius, white text, opacity 0.7 on hover)"
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- - "Design a feature card with #fdfdf8 background, 1px #bfc1b7 border, 4px radius, IBM Plex Sans heading at 20px weight 700, and 16px body text at weight 400 with 1.50 line-height in olive ink (#4d4f46)"
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- - "Build a navigation bar with warm background, IBM Plex Sans links at 15px weight 600 in deep olive (#23251d), underline on hover, and a dark CTA button (#1e1f23) at the right"
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- - "Create a button group: primary dark (#1e1f23, white text, 6px radius), secondary sage (#e5e7e0, #4d4f46 text, 4px radius), and ghost/text button — all flash #F54E00 orange text on hover"
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- - "Design an input field with #eeefe9 background, 1px #b6b7af border, 4px radius, #9ea096 placeholder text, focus ring in #3b82f6 at 50% opacity"
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- ### Iteration Guide
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- When refining existing screens generated with this design system:
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- 1. Verify the background is warm parchment (#fdfdf8) not pure white — the sage-cream warmth is essential
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- 2. Check that all text uses the olive family (#4d4f46, #23251d) not pure black or neutral gray
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- 3. Ensure hover states flash PostHog Orange (#F54E00) — if hovering feels bland, you're missing this
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- 4. Confirm borders use sage-tinted gray (#bfc1b7) not neutral gray — warmth runs through every element
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- 5. The overall tone should feel like a fun, scrappy startup wiki — never corporate-polished or sterile
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- ## 10. Voice & Tone
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- PostHog's voice is **scrappy-startup-wiki and engineer-honest.** "We make dev tools for product engineers" — terse, capability-driven, slightly irreverent. Sage-tinted gray (`#bfc1b7`) borders + warm canvas signal "small but serious team that ships." Famous for company handbook being entirely public (posthog.com/handbook).
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- | Context | Tone |
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- |---|---|
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- | CTA | Verb. "Get started", "Sign up", "Talk to sales" |
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- | Marketing | Capability-list with personality. "Product OS" framing |
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- | Documentation | Wiki-style, deeply linked, occasional jokes |
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- | Handbook | Radically transparent — even sensitive topics |
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- **Voice samples**
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- - Marketing tagline: *"We make dev tools for product engineers"* <!-- verified: posthog.com homepage 2026-05 -->
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- **Forbidden phrases.** "Revolutionary product analytics". Aggressive Amplitude-comparison framing.
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- ## 11. Brand Narrative
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- PostHog was founded **2020** by **James Hawkins (Co-CEO)** and **Tim Glaser (CTO/Co-CEO)** as an open-source alternative to Amplitude/Mixpanel ([PostHog — About](https://posthog.com/about), [Y Combinator — PostHog](https://www.ycombinator.com/companies/posthog)). The company **hatched in Y Combinator's W20 batch** and **launched on Hacker News with their MVP just 4 weeks after writing first code**. **Hawkins**: previously **VP Sales & Channels at Arachnys**; founded **c2o Media** before PostHog. **Glaser**: leads technical strategy, built PostHog on **ClickHouse + open-source frameworks**. Famous for **radical transparency** — **public handbook, public salaries, public roadmap, public board materials**. **From-pivot-hell-to-$1.4B-unicorn** YC library case study documents the journey ([YC Library — Pivot Hell to $1.4B Unicorn](https://www.ycombinator.com/library/NA-from-pivot-hell-to-1-4-billion-unicorn)). **Total funding ~$182M** from **Stripe, GV, Y Combinator** + angels including **Jason Warner (CTO GitHub)** and **Solomon Hykes (Founder Docker)** ([PostHog — Reflecting on YC 2 years on](https://posthog.com/blog/yc-2-years-on), [Tracxn — PostHog](https://tracxn.com/d/companies/posthog/__tWY33MozggoGzQ9VYs8-O9tG9o6ZXDONwy37RdpGE_0)). **Used by 190,254+ teams** including **65% of YC batch companies**. The brand voice tracks this culture: scrappy, honest, occasionally meme-aware. The "Product OS" pivot in 2024-2025 expanded PostHog from analytics to **feature flags, session replay, surveys, A/B tests** as a single integrated product platform.
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- ## 12. Principles
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- 1. **Open source is the default.** *UI implication:* self-hosting first-class option, never deprioritized.
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- 2. **Radical transparency.** *UI implication:* handbook + roadmap publicly linked.
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- 3. **Sage-tinted warm gray.** Borders `#bfc1b7`. *UI implication:* never neutral pure gray; warmth carries.
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- 4. **Hedgehog mascot.** *UI implication:* mascot appears in product (404 pages, empty states) as personality moments.
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- 5. **Wiki feel over corporate polish.** *UI implication:* documentation can be playful; chrome can have texture.
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- ## 13. Personas
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- *Personas are fictional archetypes informed by PostHog user segments (product engineers, indie devs, growth teams), not individual people.*
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- **Sarah Lin, 31, San Francisco.** Founding engineer at Series A. PostHog for analytics + feature flags + session replay in one stack.
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- **Henrik Sondergaard, 38, Copenhagen.** Indie SaaS founder. Self-hosts PostHog to keep customer data on his infra.
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- **Priya Krishnan, 27, Bengaluru.** Growth engineer at fintech. A/B tests + funnel analysis daily.
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- ## 14. States
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- | State | Treatment |
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- |---|---|
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- | **Empty (no events)** | "Install PostHog SDK to start" code snippet |
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- | **Empty (no insights)** | "Create your first insight" with template gallery |
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- | **Loading (query)** | Per-step execution visible |
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- | **Loading (replay loading)** | Session video loader with frame previews |
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- | **Error (SDK not detected)** | Specific instructions + verify-installation button |
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- | **Error (rate limit)** | Plain explanation + upgrade link |
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- | **Success (event captured)** | Implicit; events appear in feed |
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- | **Success (insight saved)** | Soft confirmation, no celebration |
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- | **Skeleton (insight grid)** | Sage-tinted placeholders |
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- | **Disabled (free plan)** | Upgrade link — never block existing OSS features |
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- | **Loading (long replay)** | Persistent progress |
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-
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- ## 15. Motion & Easing
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-
465
- | Token | Value | Use |
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- |---|---|---|
467
- | `motion-instant` | 0ms | Selection |
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- | `motion-fast` | 150ms | Hover |
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- | `motion-standard` | 250ms | Modal, panel |
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- | `motion-hedgehog` | occasional | Mascot waves on certain success states |
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- Standard cubic-bezier. Hedgehog mascot moments are personality, not chrome. `prefers-reduced-motion: reduce` makes mascot static.
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-
474
- ---
475
-
476
- **Verified:** 2026-05-08 (omd:migrate run 46 — Apple-tier)
477
- **Tier 1 sources:** posthog.com home + /pricing (live DOM via playwright — **Primary `#cd8407` PostHog Amber-Gold** 6-8px / 32-46px / 15-16px·400 with **Sage-Black `#23251d`** text; **Light Amber `#eb9d2a`** Secondary; nav 4px / 13px·500; **Region badge** Amber-tint 4px / 14px·**700**; warm three-color (Amber/Sage/Cool Gray) canvas).
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- **Tier 2 sources:** styles.refero.design / getdesign.md — no record.
479
- **Tier 2 (Philosophy/founders/funding):** PostHog About + handbook + blog (YC 2-years-on), Y Combinator (PostHog W20 + Pivot Hell to $1.4B Library), Tracxn, GV.com.
480
- **Style ref:** `notion`. **Conflicts unresolved:** none. **Earlier mistake reverted (significant):** prior footer captured nav-only — canonical Primary is **`#cd8407` Amber-Gold** (the brand-defining color), missed entirely.
@@ -1,23 +0,0 @@
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- # Posthog Inspired Design System
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-
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- [DESIGN.md](https://github.com/VoltAgent/awesome-design-md/blob/main/design-md/posthog/DESIGN.md) extracted from the public [PostHog](https://posthog.com/) website. This is not the official design system. Colors, fonts, and spacing may not be 100% accurate. But it's a good starting point for building something similar.
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-
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- ## Files
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-
7
- | File | Description |
8
- |------|-------------|
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- | `DESIGN.md` | Complete design system documentation (9 sections) |
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- | `preview.html` | Interactive design token catalog (light) |
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- | `preview-dark.html` | Interactive design token catalog (dark) |
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-
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- Use [DESIGN.md](https://github.com/VoltAgent/awesome-design-md/blob/main/design-md/posthog/DESIGN.md) to use as a reference for AI agents (Claude, Cursor, Stitch) to generate UI that looks like the Posthog design language.
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-
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- ## Preview
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-
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- A sample landing page built with DESIGN.md. It shows the actual colors, typography, buttons, cards, spacing, and elevation, all in one page.
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-
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- ### Dark Mode
20
- ![Posthog Design System — Dark Mode](https://pub-2e4ecbcbc9b24e7b93f1a6ab5b2bc71f.r2.dev/designs/posthog/preview-dark-screenshot.png)
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-
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- ### Light Mode
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- ![Posthog Design System — Light Mode](https://pub-2e4ecbcbc9b24e7b93f1a6ab5b2bc71f.r2.dev/designs/posthog/preview-screenshot.png)