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package/.opencode/oh-my-design/design-md/naver/DESIGN.md

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----
-id: naver
-name: Naver
-country: KR
-category: consumer-tech
-homepage: "https://www.naver.com"
-primary_color: "#03c75a"
-logo:
-  type: simpleicons
-  slug: naver
-verified: "2026-05-15"
-omd: "0.1"
-ds:
-  name: NAVER Brand Resource
-  url: "https://www.navercorp.com/en/company/brandGuide"
-  type: brand
-  description: "NAVER Corp's official brand guide — logo usage, NAVER Green #03C75A, and identity rules."
-  og_image: "https://www.navercorp.com/img/og/OG_TAG_1_Main.png"
-tokens:
-  source: prose-derived
-  extracted: "2026-06-09"
-  colors:
-    primary: "#03c75a"
-    primary-hover: "#02b350"
-    primary-active: "#02a046"
-    brand: "#03c75a"
-    canvas: "#ffffff"
-    surface: "#f5f6f7"
-    foreground: "#333333"
-    muted: "#767676"
-    on-primary: "#ffffff"
-    hairline: "#dadce0"
-    border-subtle: "#e9ebee"
-    accent-link: "#0068c3"
-    accent-visited: "#6633b9"
-    error: "#e74c3c"
-    warning: "#f5a623"
-    secondary-text: "#5f6368"
-  typography:
-    family: { sans: "Apple SD Gothic Neo", mono: "D2Coding" }
-    display:     { size: 32, weight: 700, lineHeight: 1.38, use: "Brand campaign hero, editorial titles" }
-    page-title:  { size: 22, weight: 700, lineHeight: 1.36, use: "Section headers on portal/SERP" }
-    card-title:  { size: 17, weight: 700, lineHeight: 1.41, use: "News headlines, shopping card titles" }
-    body-lg:     { size: 17, weight: 400, lineHeight: 1.62, tracking: -0.34, use: "Search-result body, blog body" }
-    body:        { size: 14, weight: 400, lineHeight: 1.5, use: "Standard list rows" }
-    body-small:  { size: 13, weight: 400, lineHeight: 1.38, use: "Secondary metadata, attributions" }
-    caption:     { size: 12, weight: 400, lineHeight: 1.33, use: "Timestamps, source bylines" }
-  spacing: [4, 8, 12, 16, 20, 24, 32, 40, 48, 56, 64]
-  rounded: { sm: 4, md: 8, lg: 16, full: 9999 }
-  shadow:
-    subtle: "0 1px 2px rgba(0,0,0,0.06)"
-    standard: "0 2px 8px rgba(0,0,0,0.1)"
-    prominent: "0 4px 16px rgba(0,0,0,0.12)"
-  components_harvested: true
-  components:
-    button-primary: { type: button, bg: "#03c75a", fg: "#ffffff", radius: "4px", height: "48px", font: "16px / 700", states: "hover #02b350, pressed #02a046, disabled #dadce0", use: "Primary action CTA" }
-    button-secondary: { type: button, bg: "#ffffff", fg: "#333333", border: "1px solid #dadce0", radius: "4px", states: "hover #f5f6f7", use: "취소, 닫기, secondary action" }
-    button-ghost: { type: button, bg: "transparent", fg: "#03c75a", padding: "8px 12px", font: "14px / 500", use: "더보기, 전체보기 expand affordance" }
-    chip: { type: badge, bg: "#f5f6f7", fg: "#333333", radius: "9999px", height: "32px", padding: "0 14px", active: "bg #03c75a, fg #ffffff", use: "Search refinement / category chip" }
-    input-search: { type: input, bg: "#ffffff", fg: "#333333", border: "2px solid #03c75a", height: "56px", padding: "0 56px 0 16px", font: "17px / 400", use: "The 녹색창 — treat as a logo" }
-    input: { type: input, bg: "#ffffff", border: "1px solid #dadce0", radius: "4px", height: "40px", padding: "0 12px", focus: "2px solid #03c75a", use: "Standard text input" }
-    card-news: { type: card, bg: "#ffffff", border: "1px solid #e9ebee", radius: "4px", padding: "16px", use: "News / headline card" }
-    card-shopping: { type: card, bg: "#ffffff", border: "1px solid #e9ebee", radius: "8px", use: "Shopping / 가격비교 grid item" }
-    tile: { type: card, bg: "#ffffff", radius: "16px", padding: "16px", shadow: "0 1px 2px rgba(0,0,0,0.06) on hover", use: "Service tile (서비스 바로가기)" }
-    badge-ad: { type: badge, bg: "#ffffff", fg: "#03c75a", border: "1px solid #03c75a", radius: "2px", use: "광고 ad label" }
-    tab: { type: tab, fg: "#5f6368", font: "16px / 400", active: "fg #03c75a, weight 700, 3px green underline", use: "SERP vertical tabs" }
-    toast: { type: toast, bg: "#333333", fg: "#ffffff", font: "14px / 400", use: "Login / save confirmation, 2.5s dismiss" }
----
-
-# Design System Inspiration of Naver (네이버)
-
-## 1. Visual Theme & Atmosphere
-
-Naver's interface is the digital equivalent of a Korean newsstand at 7am — dense, utilitarian, search-first, and engineered to surface "the next thing you wanted to do" with one click. The page opens on pure white (`#ffffff`) with a single decisive accent: **Naver Green `#03C75A`** — a saturated, almost neon malachite that has become so synonymous with Korean internet that "녹색창" (the green window) is a generic noun for the search bar itself. Body text sits in achromatic grays (`#333` for headings, lighter grays for metadata), and the only sustained color a user encounters is the green border that frames the search input.
-
-Naver does not chase the design-system-as-art-piece aesthetics of Apple or Stripe. The portal is intentionally information-dense: news headlines, shopping shortcuts, weather, stock indices, and service tiles all coexist above the fold, on the assumption that the user came to *do something*, not to admire a layout. Where Toss strips the screen to one task and Karrot keeps content warm and conversational, Naver fills the viewport — and trusts that a 26-year-old habit of pressing **녹색창** will guide the eye through the density. Typography defaults to the platform's native Korean sans (Apple SD Gothic Neo on macOS/iOS, Malgun Gothic on Windows), with Naver's own published faces (Naver Maru Buri for editorial, D2 Coding for developer surfaces, Nanum family for general use) reserved for editorial brand moments.
-
-**Key Characteristics:**
-- Naver Green (`#03C75A`) as the singular brand accent — the "녹색창" identity is non-negotiable
-- Achromatic chrome (white background, gray text) so the green reads at maximum saturation
-- Search bar is the visual centerpiece — green-bordered, oversized, top-anchored
-- Information density over whitespace — many services, many headlines, one viewport
-- Native Korean font stack (Apple SD Gothic Neo / Malgun Gothic) for body, with Naver-published faces for editorial
-- Logo uses solid gothic-style capitals in Naver Green — never gradient, never line-art, never recolored
-- Pantone 2270C / RGB 3,199,90 / CMYK 72-0-88-0 — official color spec across all media
-
-## 2. Color Palette & Roles
-
-### Primary
-- **Naver Green** (`#03C75A`): Pantone 2270C / RGB(3, 199, 90) / CMYK(72, 0, 88, 0). The brand-defining color — logo, search-bar border, primary CTA, active-state indicators, "더보기" link accents. <!-- verified: navercorp.com/en/company/brandGuide, 2026-05 -->
-- **Pure White** (`#ffffff`): Page background, search input fill, card surfaces. The neutral canvas that lets `#03C75A` carry the entire brand load.
-- **Near Black / Heading Gray** (`#222222` ~ `#333333`): Primary heading and body text. Naver uses `#333` as the canonical body color rather than pure black — a faint warmth that reduces eye fatigue in dense feeds.
-
-### Secondary / Service
-- **Search Link Blue** (`#0068c3`): Search-result title links, navigation accents on `search.naver.com`. The historical "blue link" convention preserved for utilitarian information density.
-- **Visited Purple** (`#6633b9`): Visited-link state on search results.
-- **Ad Label Green** (`#00a83e`): Slightly darker green used to mark sponsored/ad surfaces — distinguishable from brand green so users can see "이거 광고" at a glance.
-
-### Neutral Scale
-- **Body Text** (`#333333`): Default body color, standard reading text.
-- **Secondary Text** (`#5f6368`): Source attributions, timestamps, secondary metadata.
-- **Caption Text** (`#767676`): Captions, fine print, breadcrumb separators.
-- **Disabled Text** (`#999999`): Disabled labels, placeholder fallback.
-- **Border Light** (`#dadce0`): Standard divider lines, card borders.
-- **Border Subtle** (`#e9ebee`): Section separators, list-row dividers.
-- **Background Fill** (`#f5f6f7`): Card backgrounds, alternate row surfaces.
-- **Background Dim** (`#fafafa`): Section bands, tertiary surfaces.
-
-### Semantic
-- **Critical Red** (`#e74c3c`): Stock-down indicators, error states, breaking-news flags.
-- **Positive Green** (`#03C75A` reused as semantic positive — Naver does not branch a separate semantic green, the brand color itself carries "up/positive" meaning in finance widgets).
-- **Information Blue** (`#0068c3`): Informational links, neutral status.
-- **Warning Yellow** (`#f5a623`): Caution labels, non-blocking advisories.
-
-### Brand-color usage discipline
-Naver Green appears on three roles only: (1) the brand mark itself, (2) the search-input border + search button, and (3) primary action accents (active tab underline, primary CTA backgrounds, "더보기" link color). It is never used as a hero background, never as a card fill, never tinted with opacity to "soften" — the brand book explicitly forbids gradient, line-rendering, color shift, and opacity adjustments on the green.
-
-## 3. Typography Rules
-
-### Font Family
-- **Primary (web body)**: `-apple-system, BlinkMacSystemFont, "Apple SD Gothic Neo", "Malgun Gothic", "맑은 고딕", "Helvetica Neue", Helvetica, Arial, "Nanum Gothic", sans-serif` — platform-native Korean sans by default. <!-- verified pattern: typical naver.com / search.naver.com surfaces, 2026-05 -->
-- **Editorial (Naver-published)**: `"Naver Maru Buri"` (마루부리체) — Naver's own serif/myeongjo-style face, used on editorial surfaces (long-form blog, brand campaigns, papers).
-- **Developer surfaces**: `"D2Coding"` — Naver's open-source monospace (SIL OFL), used in Naver D2 (developer portal) and code snippets. Released by Naver 2016, based on Nanum BarunGothic. <!-- verified: github.com/naver/d2codingfont, 2026-05 -->
-- **Public open-source family**: Nanum Gothic, Nanum Myeongjo, Nanum Square, Nanum Pen — Naver's signature gift to the Korean web typography ecosystem, freely licensed and widely used outside Naver.
-
-### Hierarchy
-
-| Role | Font | Size | Weight | Line Height | Notes |
-|------|------|------|--------|-------------|-------|
-| Display (campaign) | Maru Buri / System | 32px | 700 | 44px | Brand campaign hero, editorial titles |
-| Page Title | System | 22px | 700 | 30px | Section headers on portal/SERP |
-| Card Title | System | 17px | 700 | 24px | News headlines, shopping card titles |
-| Body Large | System | 17px | 400 | 27.6px | Search-result body, blog body — `letter-spacing: -0.34px` |
-| Body | System | 14px | 400 | 21px | Standard list rows, metadata-rich text |
-| Body Small | System | 13px | 400 | 18px | Secondary metadata, attributions |
-| Caption | System | 12px | 400 | 16px | Timestamps, source bylines, fine print |
-| Search Input | System | 17–20px | 400 | n/a | The 녹색창 input itself — large, readable, no weight |
-
-### Principles
-- **Native first, brand fonts for editorial**: Body chrome uses the user's platform sans. Naver Maru Buri is reserved for editorial and brand moments — dropping it into list rows would feel mannered.
-- **Tight letter-spacing on Korean body**: `letter-spacing: -0.34px` on 17px body is canonical Naver — Korean glyphs are visually wide, slight negative tracking improves rhythm.
-- **Three weights cover 95% of UI**: Regular (400), Medium (500), Bold (700). Light is reserved for very large editorial display only.
-- **Bold the headline, never the chrome**: Headlines in 700 to anchor the dense feed; navigation, tabs, and links stay in 400. The contrast itself is the typographic signal.
-- **Korean punctuation aware**: Use `「 」`, `『 』`, `·` (middle dot for KR enumerated lists) where appropriate; never substitute Western quotes mechanically.
-
-## 4. Component Stylings
-
-### Buttons
-
-**Primary CTA — Naver Green Solid**
-- Background: `#03C75A`
-- Text: `#ffffff`
-- Radius: 4px (default), 8px (large card CTA)
-- Min-height: 48px (large), 40px (medium), 32px (small)
-- Font: 16px weight 700 (large), 14px weight 700 (medium)
-- Hover: ~6% darken (`#02b350`)
-- Pressed: ~12% darken (`#02a046`)
-- Disabled: `#dadce0` background, `#999999` text
-- Use: 로그인, 검색, 회원가입, 결제하기 — primary action
-
-**Search Submit (Green Magnifier)**
-- Background: `#03C75A` (matches search-bar border)
-- Icon: white magnifier glyph
-- Width/Height: ~52px square (within green-bordered input)
-- Radius: 0 (sits flush inside the green-bordered search container)
-- Use: The `녹색창` submit button — never relabeled, never recolored
-
-**Secondary — Outline**
-- Background: `#ffffff`
-- Text: `#333333`
-- Border: 1px solid `#dadce0`
-- Radius: 4px
-- Hover: `#f5f6f7` background
-- Use: 취소, 닫기, 보조 액션
-
-**Ghost / Text-only "더보기"**
-- Background: transparent
-- Text: `#03C75A` (or `#333333` for neutral surfaces)
-- Padding: 8px 12px
-- Font: 13–14px weight 500
-- Use: "더보기 →", "전체보기" — list-end expand affordances
-
-**Pill Quick Action**
-- Background: `#f5f6f7`
-- Text: `#333333`
-- Radius: 9999px
-- Height: 32px, padding 0 14px
-- Selected: `#03C75A` background, white text
-- Use: Search refinement chips, category quick-filter
-
-### Inputs
-
-**Search Input — The 녹색창**
-- Container: white `#ffffff` background, **2–3px solid `#03C75A` border** (the iconic green frame)
-- Border-radius: small (typically 0–4px on desktop SERP, slightly rounded on m.naver mobile portal)
-- Height: 50–58px on portal home; 44–48px on SERP top bar
-- Padding: 0 16px (left), 0 56px (right, leaving room for green submit button)
-- Font: 17–20px weight 400, color `#333333`, placeholder `#999999`
-- Inside-right: green submit button (see above) — the search button is *inside* the green frame, not after it
-- Use: The single most recognized search affordance in Korean internet. Treat it as a logo, not a form field.
-
-**Standard Text Input**
-- Background: `#ffffff`
-- Border: 1px solid `#dadce0`
-- Radius: 4px
-- Height: 40px (default), 48px (large form)
-- Padding: 0 12px
-- Focus: 2px solid `#03C75A` (focus ring uses brand green)
-- Error: 1px solid `#e74c3c` border, 13px red helper text below
-- Use: Login forms, profile fields, write-post forms
-
-**Textarea**
-- Same border + focus rules as text input
-- Min-height: 120px
-- Resizing: vertical only
-
-### Cards
-
-**News / Headline Card**
-- Background: `#ffffff`
-- Border: 1px solid `#e9ebee` (or no border, divider-only)
-- Radius: 4–8px
-- Padding: 16px
-- Title: 17px weight 700 `#333333`, 2-line clamp
-- Source + time: 12px weight 400 `#767676`
-- Thumbnail: 16:9 or 4:3, 4px radius
-- Use: 뉴스, 연예, 스포츠 cards on portal home
-
-**Shopping Card**
-- Background: `#ffffff`
-- Border: 1px solid `#e9ebee`
-- Radius: 8px
-- Thumbnail: 1:1, 8px radius, top
-- Title: 14px weight 400 `#333333`, 2-line clamp
-- Price: 16px weight 700 `#333333`
-- Discount badge: red `#e74c3c` text or pill
-- Use: 쇼핑, 가격비교 grid items
-
-**Service Tile (서비스 바로가기)**
-- Background: `#ffffff` or `#f5f6f7` (subtle elevation)
-- Radius: 12–16px
-- Padding: 16–20px
-- Icon: 32–40px, brand-colored where applicable
-- Label: 13px weight 500 `#333333`, centered
-- Use: 메일 / 카페 / 블로그 / 지식iN / 쇼핑 tiles on portal home — the dense grid users scan in 1 second
-
-### Badges & Chips
-
-**Category Chip**
-- Background: `#f5f6f7`
-- Text: `#333333` weight 400
-- Radius: 9999px
-- Height: 28–32px, padding 0 12px
-- Selected: `#03C75A` bg, white text, weight 500
-- Use: Search-vertical refinement (이미지 / 동영상 / 뉴스 / 지식iN tabs)
-
-**Status Badge (Live / 광고 / N)**
-- "LIVE" / "생방송": red `#e74c3c` background, white text, weight 700, 4px radius
-- "광고" (Ad label): `#03c75a` outline 1px, green text, white bg, 2px radius — small and quiet, but visible
-- "N" mark: green `#03C75A` square 4px radius, white "N" — Naver's own service signifier on partner cards
-
-### Navigation
-
-**Global Top Bar**
-- Background: `#ffffff`
-- Logo (NAVER wordmark): green `#03C75A`, gothic capitals, ~24–28px height
-- Service links: `#333333` weight 400, 14px, separated by `·` middle dot
-- Active link: `#03C75A` (rare on chrome — usually reserved for SERP active tab)
-- Height: ~56–64px on desktop, 50–56px on mobile
-
-**SERP Vertical Tabs (통합 / VIEW / 이미지 / 지식iN / 쇼핑 …)**
-- Inactive: `#5f6368` weight 400, 16px
-- Active: `#03C75A` weight 700 with 3px green underline
-- Padding: 0 16px, height 48px
-- Hover: `#333333` color shift
-- Use: The SERP discipline — color and weight together carry active state
-
-**Footer**
-- Background: `#ffffff` or very pale gray
-- Links: `#5f6368` 12–13px weight 400
-- Logo lockup with copyright in `#999999` 12px
-
-## 5. Layout Principles
-
-### Spacing System
-- Base unit: 4px (with frequent 8px / 16px multiples)
-- Standard scale: 4, 8, 12, 16, 20, 24, 32, 40, 48, 56, 64
-- Portal-home gutter: 16px on mobile, 20–24px on desktop
-- Card-internal padding: 16px standard
-
-### Grid & Container
-- Desktop portal: ~1080px max content width (the historical Naver portal width — narrower than modern 1280px standards because vertical density beats horizontal sprawl)
-- SERP: 1080px max with 220px right rail for related verticals
-- Mobile portal (m.naver.com): full-width with 16px gutter
-- Service-tile grid: 4-column on portal home (mobile: 4-col tighter), 5–6 col on desktop secondary surfaces
-
-### Whitespace Philosophy
-- **Density-first**: A Naver portal viewport intentionally surfaces 20–30+ interactive elements above the fold. Users came to do a thing, not to "scroll through a hero."
-- **Section bands** separate concerns: news / shopping / weather / stocks each get a horizontal band with 24–32px vertical breathing room between them, but tight 8–12px gaps within.
-- **Centered alignment for the search bar; left alignment for everything else.** The 녹색창 sits dead-center as the visual axis; news lists, service tiles, and side-rail content all left-align off the left margin.
-
-### Border Radius Scale
-- 0: SERP table cells, search submit (flush green)
-- 2–4px: Buttons, inputs, badges, news cards (default)
-- 8px: Shopping cards, modal panels
-- 12–16px: Service tiles, prominent grouped panels
-- 9999px: Pills, chips, avatars
-
-## 6. Depth & Elevation
-
-| Level | Treatment | Use |
-|-------|-----------|-----|
-| Flat (Level 0) | No shadow | News rows, list items, SERP body |
-| Subtle | `0 1px 2px rgba(0,0,0,0.06)` | Service tiles, hover-elevated cards |
-| Standard | `0 2px 8px rgba(0,0,0,0.1)` | Dropdowns, autocomplete suggestions, popovers |
-| Prominent | `0 4px 16px rgba(0,0,0,0.12)` | Modals, full-screen sheets |
-
-**Shadow Philosophy**: Naver uses shadows sparingly and exclusively for affordance signaling — never for decoration. The portal is mostly flat (borders + background tints carry separation), and shadow appears only when something *moves* (autocomplete dropdown from search input, modal over content). The brand green never casts a tinted shadow — shadows are pure black with low opacity, keeping the green at maximum saturation.
-
-## 7. Do's and Don'ts
-
-### Do
-- Use Naver Green (`#03C75A`) on the search-bar border, primary CTA, and active-state indicators only — three roles, period
-- Anchor the search input as the visual centerpiece on any portal-style surface
-- Use platform-native Korean fonts (Apple SD Gothic Neo / Malgun Gothic) for body chrome
-- Reserve Naver Maru Buri for editorial / long-form / brand campaigns
-- Use `letter-spacing: -0.34px` on 17px Korean body for the canonical Naver rhythm
-- Show source attribution (`출처`, `By 작성자`, timestamp) on every news / blog card — provenance is non-negotiable
-- Keep service-tile grids dense (4–6 col) — users scan many tiles fast
-- Pair the green active tab with weight 700 + underline; color alone is not enough
-
-### Don't
-- Don't apply gradient, opacity tint, or line-render to the Naver Green logo or wordmark — explicitly forbidden in the brand guide
-- Don't let the search input drop below 44px height — the 녹색창 must read as a primary surface, not a form field
-- Don't use Naver Green as a hero background or large fill — it's an accent, not a wash
-- Don't mix Naver Maru Buri with system sans on the same surface — pick editorial *or* chrome
-- Don't introduce a second brand color — Naver is a one-accent system, full stop
-- Don't strip source attribution from feed cards — it's a trust contract, not chrome
-- Don't use pure black `#000000` for body — `#333333` is the canonical body gray
-- Don't break the "search bar centered, content left-aligned" rule on portal-style layouts
-
-## 8. Responsive Behavior
-
-### Breakpoints
-| Name | Width | Key Changes |
-|------|-------|-------------|
-| Mobile | <768px | Single-column feed, full-width search, m.naver.com surface |
-| Tablet | 768–1024px | 2-col feed, condensed top bar |
-| Desktop | >1024px | Full portal grid (4-col service tiles, news+shopping+weather bands), 1080px max width |
-
-### Touch Targets
-- Search input: 50–58px height on portal, 44–48px on SERP — always above the 44px touch minimum
-- Buttons: 48px (large), 40px (medium), 32px (small)
-- Service tiles: minimum 64px square hit area
-- News card row: 56px minimum row height
-
-### Collapsing Strategy
-- Service-tile grid: 6-col → 4-col → 2-col as viewport narrows
-- News + shopping bands stack vertically below tablet
-- SERP right rail collapses below 1024px (related verticals move below main column)
-- Top-bar service shortcuts collapse into a hamburger / overflow menu on mobile
-
-### Image Behavior
-- News thumbnails: 16:9 standard, 4px radius, lazy-loaded
-- Shopping thumbnails: 1:1, 8px radius
-- Profile / avatar: circular (9999px), 24–48px
-- Brand-campaign hero: full-width edge-to-edge, no radius
-
-## 9. Agent Prompt Guide
-
-### Quick Color Reference
-- Primary brand: Naver Green (`#03C75A`)
-- CTA hover: Darker Green (~`#02b350`)
-- Background: Pure White (`#ffffff`)
-- Heading + body text: Dark Gray (`#333333`)
-- Secondary text: Mid Gray (`#5f6368`)
-- Caption: Gray (`#767676`)
-- Disabled: Light Gray (`#999999`)
-- Border: Soft Gray (`#dadce0`)
-- Subtle border: Pale Gray (`#e9ebee`)
-- Card fill: Background Gray (`#f5f6f7`)
-- Search-result link: Blue (`#0068c3`)
-- Visited link: Purple (`#6633b9`)
-- Error / down: Red (`#e74c3c`)
-
-### Example Component Prompts
-- "Build the Naver search bar (녹색창): white input with 3px solid `#03C75A` border, 56px tall, 17px text, placeholder `#999`, with a 52px-square `#03C75A` submit button containing a white magnifier icon, flush inside the green frame on the right."
-- "Create a Naver news card: white background, 1px solid `#e9ebee` border, 4px radius, 16:9 thumbnail top with 4px radius, title 17px weight 700 `#333` with 2-line clamp, source `#767676` 12px + middle dot + timestamp."
-- "Design a service-tile grid: 4-column responsive grid (collapses to 2-col below 480px), each tile 16px radius, white bg, 32px brand-colored icon centered top, 13px weight 500 `#333` label, 16px padding, subtle `0 1px 2px rgba(0,0,0,0.06)` shadow on hover."
-- "Build a SERP vertical-tab bar (통합/이미지/뉴스/쇼핑/지식iN): horizontal row, 48px height, inactive tabs `#5f6368` 16px weight 400, active tab `#03C75A` weight 700 with 3px green underline."
-- "Create a Naver primary CTA: `#03C75A` background, white text 16px weight 700, 48px height, 4px radius, hover `#02b350`, pressed `#02a046`, disabled `#dadce0` bg `#999` text."
-
-### Iteration Guide
-1. The search bar is the brand — if a Naver-style screen has no green-bordered search box, it's wrong
-2. One green, three roles: brand mark, search frame, primary CTA. Never as a fill, never as a tint
-3. Density beats whitespace — Naver layouts are supposed to feel busy
-4. Native Korean font stack for chrome; Maru Buri only for editorial
-5. Source attribution on every feed card — Naver is a portal, not a magazine
-6. `#333` for body text, never pure black
-7. Cards are mostly border + tint, not shadow — flat by default
-
----
-
-## 10. Voice & Tone
-
-Naver speaks like a long-time librarian at the front desk of Korea's biggest reference room: helpful, fast, slightly clinical, and absolutely not interested in marketing flourish. The voice assumes the user already knows what they want and just wants the friction gone. It uses everyday Korean (`-요`, `-입니다` mixed by surface — formal `-입니다` on legal/account screens, conversational `-요` on consumer feeds) and stays close to neutral verbs (`검색`, `더보기`, `로그인`, `확인`) rather than personality-loaded copy.
-
-Naver does not try to be your friend. It tries to be the place you check first. Where Karrot leans warm-neighborly and Toss leans modern-minimal, Naver leans pragmatic-utility — it's the green window you've been pressing for 20 years.
-
-| Context | Tone |
-|---|---|
-| Search placeholder | Single neutral noun or short prompt (`검색어를 입력해 주세요`). No personality. |
-| CTAs | Verb-first Korean (`검색`, `로그인`, `회원가입`, `더보기`, `구독하기`). Imperative, never pleading. |
-| Empty states | One factual sentence (`검색 결과가 없습니다` or with suggestion: `다른 검색어를 입력해 보세요`). Never apologetic, never illustrated. |
-| Error messages | Specific and actionable. `비밀번호를 다시 입력해 주세요` over `오류가 발생했습니다`. |
-| News card metadata | `출처 · 시간` — source first, time second, middle-dot separator. Always. |
-| Account / security | Formal `-입니다` ending, factual, no emoji. The user is doing serious account work. |
-| Service shortcuts | Bare service names (`메일`, `카페`, `블로그`, `지식iN`, `쇼핑`). No taglines. |
-| Editorial / brand campaign | Allowed warmer, longer-form copy in Naver Maru Buri — but only on dedicated editorial surfaces, never bleeding into chrome. |
-
-**Forbidden phrases.** `오류가 발생했습니다` (use specific cause), `잠시만 기다려 주세요` as a standalone (always pair with what's loading), `죄송합니다만` opening to error states, marketing-speak like `혁신적인`, `최고의`, `놀라운`. Emoji are not used in chrome at all — they appear only in user-generated content (블로그, 카페, 댓글) and in some editorial campaigns. Never in error messages, never in account flows, never on the search surface itself.
-
-**Voice samples.**
-
-- `검색어를 입력해 주세요` — search-input placeholder, the canonical Naver microcopy. <!-- common pattern across naver.com / search.naver.com surfaces -->
-- `더보기` — universal list-expand affordance on news, shopping, blog feed. <!-- canonical Naver chrome -->
-- `검색 결과가 없습니다. 다른 검색어를 입력해 보세요.` — empty SERP state. <!-- canonical SERP empty state -->
-- `네이버를 시작페이지로` — hero CTA on portal home — turn Naver into your browser homepage. <!-- portal-home historical CTA -->
-- `출처 · 1시간 전` — news-card metadata pattern (publisher name then relative time). <!-- canonical feed metadata -->
-- `로그인이 필요한 서비스입니다` — auth gate microcopy. <!-- canonical account-flow copy -->
-- `네이버에서 만나는 더 큰 세상` — illustrative brand line in editorial register. <!-- illustrative; reflects Naver brand voice on editorial surfaces -->
-
-## 11. Brand Narrative
-
-Naver was founded on **June 2, 1999** by **이해진 (Lee Hae-jin)**, a former Samsung SDS engineer (BS Seoul National University, MS KAIST), who in October 1997 had begun an internal Samsung SDS skunkworks project named **Web Glider** — a Korean-language search engine. The seven-person team launched its first service in January 1998 and spun out as **Naver Comm** with Samsung SDS seed funding. The bet was simple: the first wave of Korean internet was being indexed by Western search engines that didn't understand Korean morphology, and a Korean-built engine could win on linguistic accuracy alone ([Wikipedia — Lee Hae-jin](https://en.wikipedia.org/wiki/Lee_Hae-jin), [Wikipedia — Naver Corporation](https://en.wikipedia.org/wiki/Naver_Corporation)).
-
-In **July 2000** Naver merged with **Hangame Communications** (a Korean web-game company) to form what was renamed **NHN Corporation (Next Human Network)** in 2001 — pairing search/portal revenue with gaming cashflow. NHN listed on KOSDAQ in 2002 and graduated to KOSPI as Korea's dominant internet portal through the 2000s, repeatedly outranking Google in domestic search share — a rare feat globally. On **August 1, 2013** the conglomerate split: Naver Corporation absorbed the search/portal business and reverted to its pre-merger name; **NHN Entertainment** took the gaming business. The Japanese arm split in parallel into **LINE Corporation** (web/messaging) and **Hangame Japan**, with LINE going on to become the dominant messenger across Japan, Taiwan, and Thailand.
-
-What followed was a decade of platform expansion: **Naver Webtoon** (the digital-comics platform that pioneered scrollable webcomics globally), the **Wattpad acquisition for US$600M in January 2021** to build a global IP pipeline, and **Naver Cloud** as the B2B cloud arm. In **August 2023** Naver unveiled **HyperCLOVA X**, a 204-billion-parameter Korean-first LLM, positioning itself as the **sovereign-AI alternative** for Korean and Asian-language users — a deliberate counter-thesis to GPT-4 / Gemini global generality. Naver CEO Choi Soo-yeon disclosed >₩1 trillion (~$3.8B USD) of AI investment over the prior five years, plus a hyperscale data center designed to host 600,000+ servers — Asia's largest. **Founder Lee Hae-jin returned as Board Chairman in March 2025** after years away from day-to-day operations ([KED Global — HyperCLOVA X](https://www.kedglobal.com/artificial-intelligence/newsView/ked202308240018), [The Register — Sovereign AI](https://www.theregister.com/2024/04/08/naver_cloud_hyperclova_llm_sovereign_ai/), [TechCrunch](https://techcrunch.com/2023/08/24/koreas-internet-giant-naver-unveils-generative-ai-services/)).
-
-What Naver refuses: the minimal-search-page aesthetic of Google (Naver doubles down on portal density), the social-graph-as-product framing of Meta (Naver's center is search and content, not the friend graph), and the universal English/Western-default UX of global tech (Naver designs Korean-first, then exports). Naver Green became the brand's anchor not by accident but by repetition — for an entire generation of Korean internet users, the green-bordered input on the front page is the muscle memory of "going online." The brand book treats the green as something close to a logotype — explicitly forbidding gradient, line-rendering, opacity tint, and recoloring on the green wordmark. Naver-published typography (Maru Buri, D2 Coding, the Nanum family — released open-source under SIL OFL) functions as a public good: Korea's web type ecosystem leans on Naver's font releases the way the global web leans on Google Fonts.
-
-## 12. Principles
-
-1. **The 녹색창 is the brand.** Whatever else changes, the green-bordered search input on Naver's surfaces is treated as a logotype. *UI implication:* never demote the search input below the visual top of any Naver-style portal screen; never thin its border below 2px; never strip the green submit button from inside the frame.
-2. **Density is a service, not a debt.** Users come to Naver to *do something*, often more than one thing in a 5-second visit. *UI implication:* a portal-home viewport should surface 20+ interactive elements above the fold without apology. If a redesign drops below 10 interactive surfaces above the fold, it has stopped being Naver.
-3. **One green, three roles.** Naver Green is the brand mark, the search frame, and the primary CTA — nothing else. *UI implication:* if a design uses green as a fill, a wash, a tint, or a shadow color, it has drifted off-system. Reject or re-scope.
-4. **Native fonts for chrome, Naver-published fonts for editorial.** The platform sans (Apple SD Gothic Neo / Malgun Gothic) carries everyday density; Naver Maru Buri / Nanum are reserved for editorial where the typography itself is a feature. *UI implication:* never mix editorial faces and system sans on the same surface; pick the surface's register first, then choose font.
-5. **Provenance is non-negotiable.** Every news card, blog post, knowledge answer carries a visible source. Naver is a portal, and a portal's contract is that the user can always see *who said this*. *UI implication:* source + timestamp metadata is a required slot on any Naver-style content card, never demoted to a hover or detail screen.
-6. **Korean-first, then exported.** Microcopy, font tracking, punctuation, line-height — all tuned for Korean. English / global versions follow, not lead. *UI implication:* design at Korean baseline (`letter-spacing: -0.34px` body, Korean punctuation, formal/casual register switch by surface), and adapt rather than starting from English defaults.
-7. **Sovereign tech, sovereign UI.** From HyperCLOVA X (Korean-first LLM) to the home-grown Naver Cloud, the brand bets on building *Korea's own* version of the global stack. *UI implication:* avoid wholesale adoption of US-tech UI conventions when a Korean-native pattern works better — `즐겨찾기` not "favorites," `더보기` not "see more," `통합검색` not "all results."
-8. **The brand is built by repetition.** Naver Green became iconic because it appeared in the same place, in the same form, for 26 years. *UI implication:* surface-level redesign is allowed; the search bar's color, position, and frame are not. They are the brand.
-
-## 13. Personas
-
-*Personas are fictional archetypes informed by publicly described Naver user segments, not individual people.*
-
-**민지 (Minji), 29, Seoul.** Office worker in 강남. Opens Naver app first thing every morning to skim headlines (정치 / 경제 / 연예 — in that order), checks weather, glances at the KOSPI ticker, and saves a 카페 thread for lunch reading. Uses 네이버 지도 instead of Google Maps reflexively. Expects the search to know her based on prior queries; doesn't think of "personalization" as a feature, just as how it works.
-
-**아저씨 (Mr. Park), 54, Daegu.** Small-business owner. Uses Naver as his only browser homepage — has done so since 2003. Searches `오늘 날씨`, `서울 → 대구 KTX`, `세무사 추천 대구` daily. Has never used incognito mode and would not trust a search engine that didn't show news + shopping + stocks on the same screen as the search box.
-
-**현우 (Hyunwoo), 22, Busan.** University student. Uses Naver for 지식iN (the Q&A community older than Quora), 카페 (the persistent forum-club system that powers Korean fan communities), and 블로그 for restaurant reviews. Treats Google as the engine for English-language queries; Naver as the engine for everything Korean.
-
-**Sumi 어머니 (Mrs. Kim), 62, Gwangju.** Retired. Uses Naver primarily through the mobile app — large text mode on, voice search frequently, watches Naver TV shorts after dinner. Navigates by the colored service tiles on the portal home, not by typing URLs. Loyalty is absolute: Naver has been "the internet" for two decades.
-
-## 14. States
-
-| State | Treatment |
-|---|---|
-| **Empty (no search results)** | Single line in `#333` body weight 400: `검색 결과가 없습니다.` Followed by a short `#5f6368` suggestion line (`다른 검색어를 입력해 보세요`). No illustration. No CTA. |
-| **Empty (feed band, no items)** | One-line `#767676` 13px caption explaining why (`구독한 소식이 없어요. 채널을 추가해 보세요`). Never `데이터가 없습니다`. |
-| **Empty (first-time user)** | Default state shows the public portal feed — Naver doesn't ship a personalization onboarding wall, the portal *is* the empty-state default. |
-| **Loading (autocomplete)** | Suggestions skeleton: 3 rows of `#f5f6f7` blocks at 36px height, no shimmer. Resolves <120ms typically. |
-| **Loading (SERP first paint)** | Vertical-tab bar renders immediately with cached labels; result rows render as gray `#f5f6f7` skeleton blocks matching final card geometry (16:9 thumb + 2 text lines). |
-| **Loading (infinite scroll)** | 24px gray spinner centered at list bottom. No overlay. Existing rows stay visible. |
-| **Error (search-side)** | Body sentence in `#333` 16px: `일시적인 오류로 결과를 불러올 수 없습니다.` With small text-only retry link in `#03C75A` (`다시 시도`). |
-| **Error (network / blocking)** | Full-card centered message: `#333` 18px weight 700 title, `#5f6368` 14px subline, primary CTA `#03C75A` (`새로고침`). |
-| **Error (inline form field)** | Input border becomes `#e74c3c` 1px, helper text below in red 13px (`비밀번호를 확인해 주세요`). One sentence, blameless, action-oriented. |
-| **Success (login / save)** | Brief 2.5s toast: `#333333` background, white 14px text, bottom-center, no icon. Past-tense single sentence (`저장되었습니다`). |
-| **Disabled** | Background drops to `#dadce0`, text to `#999999`. Geometry stays identical so re-enable doesn't reflow. |
-| **Skeleton** | `#f5f6f7` blocks at exact final dimensions — thumbnail box, title line, source-meta line. No shimmer on portal home (resolves fast); 1.2s shimmer on slower SERP verticals. |
-
-## 15. Motion & Easing
-
-**Durations:**
-
-| Token | Value | Use |
-|---|---|---|
-| `motion-instant` | 0ms | Toggles, focus rings, color state changes |
-| `motion-fast` | 150ms | Hover, button press feedback, autocomplete row fade-in |
-| `motion-standard` | 200ms | Tab content swaps, dropdown open, modal fade |
-| `motion-slow` | 300ms | Page transitions, full-screen sheet presentations |
-
-**Easings:**
-
-| Token | Curve | Use |
-|---|---|---|
-| `ease-default` | `ease-in-out` | The dominant easing — Naver leans on browser-default `ease-in-out` for almost everything |
-| `ease-enter` | `cubic-bezier(0.0, 0.0, 0.2, 1)` | Modals, dropdowns, autocompletes appearing |
-| `ease-exit` | `cubic-bezier(0.4, 0.0, 1, 1)` | Dismissals — slightly faster than entries |
-
-**Motion stance.** Motion at Naver is *invisible* — it should never be the thing the user notices. The portal is dense and fast; spring physics, overshoot, and elaborate stagger sequences are forbidden because they slow the user down. The autocomplete dropdown opens in 150ms with a flat fade; the SERP tab content swaps in 200ms with no slide; modals fade-in over a static backdrop in 200ms without translate-Y theatrics. The one place motion is allowed to be expressive is **brand campaigns and editorial micro-interactions** (e.g., 네이버 캠페인 page hero scroll-driven illustration), and even there the rule is "kinetic typography is fine; UI chrome bouncing is not."
-
-**Signature motions.**
-
-1. **Search autocomplete reveal.** Suggestions list fades in below the input over 150ms with `ease-enter`. No translate-Y. The list disappears on blur in 100ms. The input's green border does not animate — it's there or it's not.
-2. **Tab swap (SERP).** Active-tab underline does *not* slide between tabs (Naver historically rejected the "underline-pill" indicator that Material made popular). The previous tab's underline disappears, the new one appears. Discrete, not continuous.
-3. **Modal / login overlay.** Fade-in over 200ms with `ease-enter`, backdrop `rgba(0,0,0,0.5)`. Dismissal 150ms `ease-exit`. No scale, no spring.
-4. **Reduce motion.** Under `prefers-reduced-motion: reduce` all `motion-*` tokens collapse to `motion-instant`. No exceptions. The site stays fully functional — Naver was a fast portal before motion was a design discipline, and reduces gracefully.
-
-<!--
-OmD v0.1 Sources — Naver
-
-Tier 1 — live DOM (playwright):
-- Attempted www.naver.com / search.naver.com / m.naver.com on 2026-05-09.
-  Browser environment in this session was repeatedly hijacked by interstitial
-  ad redirects (kakaobank, qanda.ai, ohou.se, ridibooks, coupang, musinsa)
-  before evaluate() could run against the Naver context. Tier 1 live DOM
-  treated as UNAVAILABLE for this session — see .verification.md for detail.
-- Cited values reflect canonical, repeatedly-documented Naver web patterns
-  (e.g., body font-family with Apple SD Gothic Neo + Malgun Gothic;
-  17px / -0.34px tracking / 27.625px line-height body) and the official
-  brand color spec from navercorp.com brand guide.
-
-Tier 2 — official brand assets and ecosystem:
-- https://www.navercorp.com/en/company/brandGuide — official brand guide.
-  Naver Green = #03C75A, Pantone 2270C, RGB(3,199,90), CMYK(72,0,88,0).
-  Logo prohibitions: no line-rendering, no color shift, no gradient,
-  no proportion change, no effects, no poor-contrast backgrounds.
-- https://github.com/naver/d2codingfont — D2 Coding open-source monospace,
-  SIL OFL v1.1, released 2016, based on Nanum BarunGothic.
-- getdesign.md/naver — no record (collection does not yet contain Naver).
-- styles.refero.design ?q=naver — no record.
-
-Tier 2 — history / corporate (WebSearch):
-- Wikipedia (Lee Hae-jin) — born 1967, BS SNU CS, MS KAIST, Samsung SDS,
-  Web Glider project Oct 1997, Naver Comm spinoff Jun 2, 1999.
-- Wikipedia (Naver Corporation) — Hangame merger Jul 2000, NHN rename 2001,
-  KOSDAQ listing 2002, NHN split Aug 1 2013 (Naver Corp + NHN Entertainment),
-  LINE Corp / Hangame Japan parallel split, Wattpad acquisition Jan 2021
-  (US$600M), Webtoon global launch 2014.
-- KED Global / TechCrunch / The Register / VentureBeat (2023-08-24 +
-  2024-04-08) — HyperCLOVA X reveal Aug 24 2023, 204B parameters,
-  HCX-L / HCX-S sizes, ~₩1T AI investment over 5 years, sovereign-AI
-  positioning, 600,000-server hyperscale data center.
-- Pestel-analysis.com / matrixbcg.com / portersfiveforce.com — Lee Hae-jin
-  return as Board Chairman March 2025; CEO Choi Soo-yeon second term.
-
-Re-verification status:
-- Brand color #03C75A is the official spec from navercorp.com/en/company/brandGuide
-  and is repeatedly cited across third-party brand-color aggregators
-  (brandcolorcode.com, logotyp.us, brandfetch.com). High confidence.
-- Body font-family pattern (Apple SD Gothic Neo / Malgun Gothic) and
-  17px / -0.34px tracking is sourced from third-party Korean web typography
-  documentation (lqez.github.io blog post on Hangul typography) describing
-  Naver's canonical body type spec; not independently re-verified live this
-  session due to ad redirects. Verify before quoting in production.
-- The "녹색창" cultural noun is general Korean internet vocabulary and not
-  attributed to any single Naver source.
-
-Personas (§13) are fictional archetypes informed by publicly described
-Naver user segments (urban office worker, mid-career SMB owner, university
-student, retired older user). Any resemblance to specific individuals
-is unintended.
-
-Interpretive claims (editorial, not documented Naver statements):
-- "The 녹색창 is the brand" framing in §12 — editorial reading of brand
-  consistency over 26 years, not a sourced Naver statement.
-- "Density is a service, not a debt" framing — editorial; Naver does
-  not publish a "density principle" doctrine.
-- The motion stance ("invisible motion") is derived from observed
-  Naver web behavior over years, not a documented Naver motion spec.
--->
-
----
-
-**Verified:** 2026-05-08 (omd:add-reference run — initial create)
-**Tier 1 sources:** Live DOM access on www.naver.com / search.naver.com / m.naver.com unavailable this session due to ad-interstitial redirects (see `.verification.md`). All token values cite Tier 2 brand guide + canonical Naver patterns documented in third-party Korean web typography references.
-**Tier 2 sources:** navercorp.com/en/company/brandGuide (official — `#03C75A` Naver Green, Pantone 2270C, logo prohibitions); github.com/naver/d2codingfont (D2 Coding monospace, SIL OFL); brandcolorcode.com/naver, brandfetch.com/naver.com (color cross-reference).
-**Tier 2 (Philosophy/founders):** Wikipedia (Lee Hae-jin + Naver Corporation), KED Global (HyperCLOVA X 2023), TechCrunch (generative AI services 2023), The Register (sovereign AI 2024), Pestel-analysis / MatrixBCG (founder return 2025).
-**Style ref:** `karrot` (Korean voice register) + `kakao` (KR portal counterpart structure).
-**Conflicts unresolved:** Tier 1 live verification of body typography (`letter-spacing: -0.34px`, 17px / 27.625px line-height) carried from third-party documentation — re-verify with live DOM in a session without ad-redirect interference before quoting publicly.