zilmate 1.9.3 → 1.10.1

This diff represents the content of publicly available package versions that have been released to one of the supported registries. The information contained in this diff is provided for informational purposes only and reflects changes between package versions as they appear in their respective public registries.
Files changed (306) hide show
  1. package/.agents/skills/ad-creative/SKILL.md +362 -0
  2. package/.agents/skills/ad-creative/evals/evals.json +90 -0
  3. package/.agents/skills/ad-creative/references/generative-tools.md +637 -0
  4. package/.agents/skills/ad-creative/references/platform-specs.md +213 -0
  5. package/.agents/skills/ai-seo/SKILL.md +489 -0
  6. package/.agents/skills/ai-seo/evals/evals.json +90 -0
  7. package/.agents/skills/ai-seo/references/content-patterns.md +285 -0
  8. package/.agents/skills/ai-seo/references/content-types.md +71 -0
  9. package/.agents/skills/ai-seo/references/okf.md +104 -0
  10. package/.agents/skills/ai-seo/references/platform-ranking-factors.md +154 -0
  11. package/.agents/skills/clerk-backend-api/SKILL.md +426 -0
  12. package/.agents/skills/clerk-backend-api/evals/evals.json +87 -0
  13. package/.agents/skills/clerk-backend-api/scripts/api-specs-context.sh +30 -0
  14. package/.agents/skills/clerk-backend-api/scripts/execute-request.sh +88 -0
  15. package/.agents/skills/clerk-backend-api/scripts/extract-endpoint-detail.sh +165 -0
  16. package/.agents/skills/clerk-backend-api/scripts/extract-tag-endpoints.sh +208 -0
  17. package/.agents/skills/clerk-backend-api/scripts/extract-tags.js +14 -0
  18. package/.agents/skills/copy-editing/SKILL.md +457 -0
  19. package/.agents/skills/copy-editing/evals/evals.json +89 -0
  20. package/.agents/skills/copy-editing/references/checklist.md +66 -0
  21. package/.agents/skills/copy-editing/references/content-refresh.md +38 -0
  22. package/.agents/skills/copy-editing/references/plain-english-alternatives.md +394 -0
  23. package/.agents/skills/hyperframes/SKILL.md +163 -0
  24. package/.agents/skills/hyperframes-cli/SKILL.md +109 -0
  25. package/.agents/skills/hyperframes-cli/references/doctor-browser.md +45 -0
  26. package/.agents/skills/hyperframes-cli/references/init-and-scaffold.md +51 -0
  27. package/.agents/skills/hyperframes-cli/references/lambda.md +132 -0
  28. package/.agents/skills/hyperframes-cli/references/lint-validate-inspect.md +121 -0
  29. package/.agents/skills/hyperframes-cli/references/preview-render.md +109 -0
  30. package/.agents/skills/hyperframes-cli/references/upgrade-info-misc.md +75 -0
  31. package/.agents/skills/hyperframes-media/SKILL.md +97 -0
  32. package/.agents/skills/hyperframes-media/assets/sfx/CREDITS.md +35 -0
  33. package/.agents/skills/hyperframes-media/assets/sfx/manifest.json +97 -0
  34. package/.agents/skills/hyperframes-media/references/bgm.md +72 -0
  35. package/.agents/skills/hyperframes-media/references/captions/authoring.md +159 -0
  36. package/.agents/skills/hyperframes-media/references/captions/motion.md +87 -0
  37. package/.agents/skills/hyperframes-media/references/captions/transcript-handling.md +97 -0
  38. package/.agents/skills/hyperframes-media/references/remove-background.md +143 -0
  39. package/.agents/skills/hyperframes-media/references/requirements.md +29 -0
  40. package/.agents/skills/hyperframes-media/references/sfx.md +42 -0
  41. package/.agents/skills/hyperframes-media/references/transcribe.md +52 -0
  42. package/.agents/skills/hyperframes-media/references/tts-to-captions.md +24 -0
  43. package/.agents/skills/hyperframes-media/references/tts.md +135 -0
  44. package/.agents/skills/hyperframes-media/scripts/audio.mjs +282 -0
  45. package/.agents/skills/hyperframes-media/scripts/heygen-tts.mjs +121 -0
  46. package/.agents/skills/hyperframes-media/scripts/lib/bgm.mjs +235 -0
  47. package/.agents/skills/hyperframes-media/scripts/lib/heygen.mjs +131 -0
  48. package/.agents/skills/hyperframes-media/scripts/lib/sfx.mjs +128 -0
  49. package/.agents/skills/hyperframes-media/scripts/lib/tts.mjs +220 -0
  50. package/.agents/skills/hyperframes-media/scripts/lyria-recipe.py +128 -0
  51. package/.agents/skills/hyperframes-media/scripts/wait-bgm.mjs +167 -0
  52. package/.agents/skills/hyperframes-registry/SKILL.md +101 -0
  53. package/.agents/skills/hyperframes-registry/examples/add-block.md +51 -0
  54. package/.agents/skills/hyperframes-registry/examples/add-component.md +73 -0
  55. package/.agents/skills/hyperframes-registry/references/contributing.md +166 -0
  56. package/.agents/skills/hyperframes-registry/references/demo-html-pattern.md +54 -0
  57. package/.agents/skills/hyperframes-registry/references/discovery.md +215 -0
  58. package/.agents/skills/hyperframes-registry/references/install-locations.md +45 -0
  59. package/.agents/skills/hyperframes-registry/references/templates.md +417 -0
  60. package/.agents/skills/hyperframes-registry/references/wiring-blocks.md +61 -0
  61. package/.agents/skills/hyperframes-registry/references/wiring-components.md +39 -0
  62. package/.agents/skills/marketing-psychology/SKILL.md +455 -0
  63. package/.agents/skills/marketing-psychology/evals/evals.json +88 -0
  64. package/.agents/skills/mintlify/SKILL.md +328 -0
  65. package/.agents/skills/product-launch-video/SKILL.md +206 -0
  66. package/.agents/skills/product-launch-video/references/cut-catalog.md +220 -0
  67. package/.agents/skills/product-launch-video/references/motion-language.md +156 -0
  68. package/.agents/skills/product-launch-video/references/story-design.md +373 -0
  69. package/.agents/skills/product-launch-video/references/visual-design.md +126 -0
  70. package/.agents/skills/product-launch-video/scripts/assemble-index.mjs +570 -0
  71. package/.agents/skills/product-launch-video/scripts/audio.mjs +253 -0
  72. package/.agents/skills/product-launch-video/scripts/build-frame.mjs +536 -0
  73. package/.agents/skills/product-launch-video/scripts/captions.mjs +508 -0
  74. package/.agents/skills/product-launch-video/scripts/lib/assets.mjs +55 -0
  75. package/.agents/skills/product-launch-video/scripts/lib/dimensions.mjs +45 -0
  76. package/.agents/skills/product-launch-video/scripts/lib/storyboard.mjs +249 -0
  77. package/.agents/skills/product-launch-video/scripts/lib/tokens.mjs +204 -0
  78. package/.agents/skills/product-launch-video/scripts/lib/transition-registry.mjs +38 -0
  79. package/.agents/skills/product-launch-video/scripts/lib/transitions.json +71 -0
  80. package/.agents/skills/product-launch-video/scripts/stage-assets.mjs +39 -0
  81. package/.agents/skills/product-launch-video/scripts/transitions.mjs +320 -0
  82. package/.agents/skills/product-launch-video/sub-agents/frame-worker.md +74 -0
  83. package/.agents/skills/prompt-engineering-patterns/SKILL.md +144 -0
  84. package/.agents/skills/prompt-engineering-patterns/assets/few-shot-examples.json +106 -0
  85. package/.agents/skills/prompt-engineering-patterns/assets/prompt-template-library.md +264 -0
  86. package/.agents/skills/prompt-engineering-patterns/references/chain-of-thought.md +412 -0
  87. package/.agents/skills/prompt-engineering-patterns/references/details.md +338 -0
  88. package/.agents/skills/prompt-engineering-patterns/references/few-shot-learning.md +386 -0
  89. package/.agents/skills/prompt-engineering-patterns/references/prompt-optimization.md +428 -0
  90. package/.agents/skills/prompt-engineering-patterns/references/prompt-templates.md +484 -0
  91. package/.agents/skills/prompt-engineering-patterns/references/system-prompts.md +195 -0
  92. package/.agents/skills/prompt-engineering-patterns/scripts/optimize-prompt.py +279 -0
  93. package/.agents/skills/remotion-to-hyperframes/SKILL.md +127 -0
  94. package/.agents/skills/remotion-to-hyperframes/assets/.gitkeep +0 -0
  95. package/.agents/skills/remotion-to-hyperframes/assets/test-corpus/run.sh +249 -0
  96. package/.agents/skills/remotion-to-hyperframes/assets/test-corpus/tier-1-title-card/README.md +41 -0
  97. package/.agents/skills/remotion-to-hyperframes/assets/test-corpus/tier-1-title-card/expected.json +26 -0
  98. package/.agents/skills/remotion-to-hyperframes/assets/test-corpus/tier-1-title-card/hf-src/index.html +61 -0
  99. package/.agents/skills/remotion-to-hyperframes/assets/test-corpus/tier-1-title-card/remotion-src/package.json +14 -0
  100. package/.agents/skills/remotion-to-hyperframes/assets/test-corpus/tier-1-title-card/remotion-src/remotion.config.ts +13 -0
  101. package/.agents/skills/remotion-to-hyperframes/assets/test-corpus/tier-1-title-card/remotion-src/src/Root.tsx +13 -0
  102. package/.agents/skills/remotion-to-hyperframes/assets/test-corpus/tier-1-title-card/remotion-src/src/TitleCard.tsx +34 -0
  103. package/.agents/skills/remotion-to-hyperframes/assets/test-corpus/tier-1-title-card/remotion-src/src/index.ts +4 -0
  104. package/.agents/skills/remotion-to-hyperframes/assets/test-corpus/tier-1-title-card/remotion-src/tsconfig.json +15 -0
  105. package/.agents/skills/remotion-to-hyperframes/assets/test-corpus/tier-2-multi-scene/README.md +54 -0
  106. package/.agents/skills/remotion-to-hyperframes/assets/test-corpus/tier-2-multi-scene/expected.json +29 -0
  107. package/.agents/skills/remotion-to-hyperframes/assets/test-corpus/tier-2-multi-scene/hf-src/index.html +118 -0
  108. package/.agents/skills/remotion-to-hyperframes/assets/test-corpus/tier-2-multi-scene/remotion-src/package.json +14 -0
  109. package/.agents/skills/remotion-to-hyperframes/assets/test-corpus/tier-2-multi-scene/remotion-src/remotion.config.ts +13 -0
  110. package/.agents/skills/remotion-to-hyperframes/assets/test-corpus/tier-2-multi-scene/remotion-src/src/MultiScene.tsx +105 -0
  111. package/.agents/skills/remotion-to-hyperframes/assets/test-corpus/tier-2-multi-scene/remotion-src/src/Root.tsx +13 -0
  112. package/.agents/skills/remotion-to-hyperframes/assets/test-corpus/tier-2-multi-scene/remotion-src/src/index.ts +4 -0
  113. package/.agents/skills/remotion-to-hyperframes/assets/test-corpus/tier-2-multi-scene/remotion-src/tsconfig.json +15 -0
  114. package/.agents/skills/remotion-to-hyperframes/assets/test-corpus/tier-2-multi-scene/setup.sh +34 -0
  115. package/.agents/skills/remotion-to-hyperframes/assets/test-corpus/tier-3-data-driven/README.md +85 -0
  116. package/.agents/skills/remotion-to-hyperframes/assets/test-corpus/tier-3-data-driven/expected.json +41 -0
  117. package/.agents/skills/remotion-to-hyperframes/assets/test-corpus/tier-3-data-driven/hf-src/index.html +269 -0
  118. package/.agents/skills/remotion-to-hyperframes/assets/test-corpus/tier-3-data-driven/remotion-src/package.json +15 -0
  119. package/.agents/skills/remotion-to-hyperframes/assets/test-corpus/tier-3-data-driven/remotion-src/remotion.config.ts +13 -0
  120. package/.agents/skills/remotion-to-hyperframes/assets/test-corpus/tier-3-data-driven/remotion-src/src/Root.tsx +27 -0
  121. package/.agents/skills/remotion-to-hyperframes/assets/test-corpus/tier-3-data-driven/remotion-src/src/Stargazed.tsx +37 -0
  122. package/.agents/skills/remotion-to-hyperframes/assets/test-corpus/tier-3-data-driven/remotion-src/src/components/AnimatedNumber.tsx +23 -0
  123. package/.agents/skills/remotion-to-hyperframes/assets/test-corpus/tier-3-data-driven/remotion-src/src/components/StatCard.tsx +59 -0
  124. package/.agents/skills/remotion-to-hyperframes/assets/test-corpus/tier-3-data-driven/remotion-src/src/components/UnderlinedText.tsx +47 -0
  125. package/.agents/skills/remotion-to-hyperframes/assets/test-corpus/tier-3-data-driven/remotion-src/src/index.ts +4 -0
  126. package/.agents/skills/remotion-to-hyperframes/assets/test-corpus/tier-3-data-driven/remotion-src/src/scenes/OutroScene.tsx +18 -0
  127. package/.agents/skills/remotion-to-hyperframes/assets/test-corpus/tier-3-data-driven/remotion-src/src/scenes/StatsScene.tsx +34 -0
  128. package/.agents/skills/remotion-to-hyperframes/assets/test-corpus/tier-3-data-driven/remotion-src/src/scenes/TitleScene.tsx +55 -0
  129. package/.agents/skills/remotion-to-hyperframes/assets/test-corpus/tier-3-data-driven/remotion-src/tsconfig.json +15 -0
  130. package/.agents/skills/remotion-to-hyperframes/assets/test-corpus/tier-4-escape-hatch/README.md +51 -0
  131. package/.agents/skills/remotion-to-hyperframes/assets/test-corpus/tier-4-escape-hatch/cases/01-use-state.tsx +29 -0
  132. package/.agents/skills/remotion-to-hyperframes/assets/test-corpus/tier-4-escape-hatch/cases/02-use-effect-deps.tsx +29 -0
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  137. package/.agents/skills/remotion-to-hyperframes/assets/test-corpus/tier-4-escape-hatch/cases/07-custom-hook.tsx +28 -0
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  139. package/.agents/skills/remotion-to-hyperframes/assets/test-corpus/tier-4-escape-hatch/expected.json +85 -0
  140. package/.agents/skills/remotion-to-hyperframes/assets/test-corpus/tier-4-escape-hatch/validate.sh +110 -0
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  147. package/.agents/skills/remotion-to-hyperframes/references/media.md +149 -0
  148. package/.agents/skills/remotion-to-hyperframes/references/parameters.md +167 -0
  149. package/.agents/skills/remotion-to-hyperframes/references/sequencing.md +195 -0
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  152. package/.agents/skills/remotion-to-hyperframes/scripts/.gitkeep +0 -0
  153. package/.agents/skills/remotion-to-hyperframes/scripts/frame_strip.sh +107 -0
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  156. package/.agents/skills/remotion-to-hyperframes/scripts/tests/fixtures/blocker.tsx +50 -0
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@@ -0,0 +1,497 @@
1
+ ---
2
+ name: seo-audit
3
+ description: When the user wants to audit, review, or diagnose SEO issues on their site. Also use when the user mentions "SEO audit," "technical SEO," "why am I not ranking," "SEO issues," "on-page SEO," "meta tags review," "SEO health check," "my traffic dropped," "lost rankings," "not showing up in Google," "site isn't ranking," "Google update hit me," "page speed," "core web vitals," "crawl errors," or "indexing issues." Use this even if the user just says something vague like "my SEO is bad" or "help with SEO" — start with an audit. For building pages at scale to target keywords, see programmatic-seo. For adding structured data, see schema. For AI search optimization, see ai-seo.
4
+ metadata:
5
+ version: 2.0.0
6
+ ---
7
+
8
+ # SEO Audit
9
+
10
+ You are an expert in search engine optimization. Your goal is to identify SEO issues and provide actionable recommendations to improve organic search performance.
11
+
12
+ ## Initial Assessment
13
+
14
+ **Check for product marketing context first:**
15
+ If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
16
+
17
+ Before auditing, understand:
18
+
19
+ 1. **Site Context**
20
+ - What type of site? (SaaS, e-commerce, blog, etc.)
21
+ - What's the primary business goal for SEO?
22
+ - What keywords/topics are priorities?
23
+
24
+ 2. **Current State**
25
+ - Any known issues or concerns?
26
+ - Current organic traffic level?
27
+ - Recent changes or migrations?
28
+
29
+ 3. **Scope**
30
+ - Full site audit or specific pages?
31
+ - Technical + on-page, or one focus area?
32
+ - Access to Search Console / analytics?
33
+
34
+ ---
35
+
36
+ ## Audit Framework
37
+
38
+ ### Schema Markup Detection Limitation
39
+
40
+ **`web_fetch` and `curl` cannot reliably detect structured data / schema markup.**
41
+
42
+ Many CMS plugins (AIOSEO, Yoast, RankMath) inject JSON-LD via client-side JavaScript — it won't appear in static HTML or `web_fetch` output (which strips `<script>` tags during conversion).
43
+
44
+ **To accurately check for schema markup, use one of these methods:**
45
+ 1. **Browser tool** — render the page and run: `document.querySelectorAll('script[type="application/ld+json"]')`
46
+ 2. **Google Rich Results Test** — https://search.google.com/test/rich-results
47
+ 3. **Screaming Frog export** — if the client provides one, use it (SF renders JavaScript)
48
+
49
+ Reporting "no schema found" based solely on `web_fetch` or `curl` leads to false audit findings — these tools can't see JS-injected schema.
50
+
51
+ ### Priority Order
52
+ 1. **Crawlability & Indexation** (can Google find and index it?)
53
+ 2. **Technical Foundations** (is the site fast and functional?)
54
+ 3. **On-Page Optimization** (is content optimized?)
55
+ 4. **Content Quality** (does it deserve to rank?)
56
+ 5. **Authority & Links** (does it have credibility?)
57
+
58
+ ---
59
+
60
+ ## Technical SEO Audit
61
+
62
+ ### Crawlability
63
+
64
+ **Robots.txt**
65
+ - Check for unintentional blocks
66
+ - Verify important pages allowed
67
+ - Check sitemap reference
68
+
69
+ **XML Sitemap**
70
+ - Exists and accessible
71
+ - Submitted to Search Console
72
+ - Contains only canonical, indexable URLs
73
+ - Updated regularly
74
+ - Proper formatting
75
+
76
+ **Site Architecture**
77
+ - Important pages within 3 clicks of homepage
78
+ - Logical hierarchy
79
+ - Internal linking structure
80
+ - No orphan pages
81
+
82
+ **Crawl Budget Issues** (for large sites)
83
+ - Parameterized URLs under control
84
+ - Faceted navigation handled properly
85
+ - Infinite scroll with pagination fallback
86
+ - Session IDs not in URLs
87
+
88
+ ### Indexation
89
+
90
+ **Index Status**
91
+ - site:domain.com check
92
+ - Search Console coverage report
93
+ - Compare indexed vs. expected
94
+
95
+ **Indexation Issues**
96
+ - Noindex tags on important pages
97
+ - Canonicals pointing wrong direction
98
+ - Redirect chains/loops
99
+ - Soft 404s
100
+ - Duplicate content without canonicals
101
+
102
+ **Canonicalization**
103
+ - All pages have canonical tags
104
+ - Self-referencing canonicals on unique pages
105
+ - HTTP → HTTPS canonicals
106
+ - www vs. non-www consistency
107
+ - Trailing slash consistency
108
+
109
+ ### Site Speed & Core Web Vitals
110
+
111
+ **Core Web Vitals**
112
+ - LCP (Largest Contentful Paint): < 2.5s
113
+ - INP (Interaction to Next Paint): < 200ms
114
+ - CLS (Cumulative Layout Shift): < 0.1
115
+
116
+ **Speed Factors**
117
+ - Server response time (TTFB)
118
+ - Image optimization
119
+ - JavaScript execution
120
+ - CSS delivery
121
+ - Caching headers
122
+ - CDN usage
123
+ - Font loading
124
+
125
+ **Tools**
126
+ - PageSpeed Insights
127
+ - WebPageTest
128
+ - Chrome DevTools
129
+ - Search Console Core Web Vitals report
130
+
131
+ ### Mobile-Friendliness
132
+
133
+ - Responsive design (not separate m. site)
134
+ - Tap target sizes
135
+ - Viewport configured
136
+ - No horizontal scroll
137
+ - Same content as desktop
138
+ - Mobile-first indexing readiness
139
+
140
+ ### Security & HTTPS
141
+
142
+ - HTTPS across entire site
143
+ - Valid SSL certificate
144
+ - No mixed content
145
+ - HTTP → HTTPS redirects
146
+ - HSTS header (bonus)
147
+
148
+ ### URL Structure
149
+
150
+ - Readable, descriptive URLs
151
+ - Keywords in URLs where natural
152
+ - Consistent structure
153
+ - No unnecessary parameters
154
+ - Lowercase and hyphen-separated
155
+
156
+ ---
157
+
158
+ ## International SEO & Localization
159
+
160
+ Check when the site serves multiple languages or regions. Misconfigurations can suppress indexing of entire locale variants or drag down site-wide quality signals. See [International SEO reference](references/international-seo.md) for evidence and source URLs.
161
+
162
+ ### Hreflang
163
+
164
+ Three equivalent placement methods: HTML `<link>` in `<head>`, HTTP `Link` headers, XML sitemap `<xhtml:link>`. If using multiple, they must agree -- conflicting signals cause Google to drop that pair. For 10+ locales, prefer sitemap-based (no page weight, no per-request cost).
165
+
166
+ **Check for:**
167
+ - Self-referencing entry on every page (page must include itself in the hreflang set)
168
+ - Reciprocal links (if A points to B, B must point back to A -- or both are ignored)
169
+ - Valid codes: ISO 639-1 language + optional ISO 3166-1 Alpha 2 region (e.g., `en`, `en-GB` -- never `en-UK`)
170
+ - `x-default` present, pointing to fallback page (language selector or default locale)
171
+ - All target URLs return 200, are indexable, and match their canonical URL
172
+ - No duplicate language-region codes pointing to different URLs
173
+
174
+ **Common errors:** Missing self-referencing entry (all hreflang ignored). No return tag / one-directional (pair dropped). Invalid codes like `en-UK` (use `en-GB`). Hreflang target is non-canonical, 404, or blocked (cluster discarded). HTML and sitemap annotations disagree (conflicting pair dropped).
175
+
176
+ **At scale:** `<xhtml:link>` children don't count toward 50K URL sitemap limit, but the 50MB file size limit becomes the bottleneck (plan 2K-5K URLs per file with full hreflang). Focus hreflang on pages receiving wrong-language traffic -- not required on every page. For Bing: supplement with `<html lang>` and `<meta http-equiv="content-language">` (Bing treats hreflang as a weak signal).
177
+
178
+ ### Canonicalization for Multilingual Sites
179
+
180
+ - Each locale page must self-canonical (e.g., `/ar/page` canonicals to `/ar/page`)
181
+ - Never cross-locale canonical (French to English) -- suppresses the non-canonical locale entirely
182
+ - Canonical URL must appear in the hreflang set -- if not, all hreflang is ignored
183
+ - Canonical overrides hreflang when they conflict
184
+ - Protocol/domain must be consistent across canonical, hreflang, and sitemap (`https` + same domain variant)
185
+ - Paginated locale pages: self-referencing canonical per page (never canonical page 2+ to page 1)
186
+
187
+ **Common mistakes:** all locales canonical to English (kills indexing), canonical URL not in hreflang set (silently ignored), protocol mismatch between canonical and hreflang, CMS setting deep page canonical to homepage.
188
+
189
+ ### International Sitemaps
190
+
191
+ **Check for:**
192
+ - `xmlns:xhtml` namespace on `<urlset>`, each `<url>` includes `<xhtml:link>` for all locales including itself
193
+ - `x-default` alternate included; all URLs absolute (full protocol + domain)
194
+ - Sitemap index in Search Console and robots.txt; split by content type, not by locale
195
+
196
+ **Next.js caveat:** `alternates.languages` does NOT auto-include a self-referencing `<xhtml:link>` for the `<loc>` URL -- you must add the current locale explicitly.
197
+
198
+ ### Locale URL Structure
199
+
200
+ **Recommended:** Subdirectories (`/en/`, `/ar/`). **Acceptable:** Subdomains or ccTLDs. **Not recommended:** URL parameters (`?lang=en`).
201
+
202
+ **Check for:**
203
+ - Consistent locale prefix strategy; all locales prefixed (hiding locale from URLs prevents Google from distinguishing versions)
204
+ - Root URL handled as `x-default` with redirect, or serves default locale content
205
+ - No IP/Accept-Language content negotiation (Googlebot: US IPs, no Accept-Language header)
206
+ - Trailing slash + case consistency across locale paths, canonicals, hreflang, and sitemaps
207
+ - 301 redirects from non-canonical format to canonical
208
+
209
+ **Note:** Google's International Targeting report in Search Console is deprecated. Geotargeting relies on hreflang, content signals, and linking patterns.
210
+
211
+ ### Content Quality Across Locales
212
+
213
+ **Translation quality:**
214
+ - AI-translated content is not inherently spam (Google's 2025 stance), but scaled low-value translations can trigger scaled content abuse policy
215
+ - Google uses visible content to determine language -- translate ALL page content (title, description, headings, body), not just boilerplate
216
+ - Translating only template/nav while main content stays in original language creates duplicates
217
+
218
+ **Thin locale pages:**
219
+ - Helpful content system is site-wide -- many thin locale pages can suppress rankings for strong pages too
220
+ - Don't noindex thin locales (wastes crawl budget) or cross-locale canonical (conflicts with hreflang)
221
+ - Best approach: don't create locale pages you cannot make genuinely helpful
222
+
223
+ **Check for:**
224
+ - All locale pages have fully translated main content (not just UI chrome)
225
+ - No near-identical content across locales ("Duplicate, Google chose different canonical" in GSC)
226
+ - Hreflang only for locales with genuine content and search demand
227
+ - Localized signals: currency, phone format, addresses where applicable
228
+ - Broken hreflang links (404s, redirects) waste crawl budget AND invalidate hreflang clusters
229
+
230
+ ---
231
+
232
+ ## On-Page SEO Audit
233
+
234
+ ### Title Tags
235
+
236
+ **Check for:**
237
+ - Unique titles for each page
238
+ - Primary keyword near beginning
239
+ - 50-60 characters (visible in SERP)
240
+ - Compelling and click-worthy
241
+ - Brand name placement (end, usually)
242
+
243
+ **Common issues:**
244
+ - Duplicate titles
245
+ - Too long (truncated)
246
+ - Too short (wasted opportunity)
247
+ - Keyword stuffing
248
+ - Missing entirely
249
+
250
+ ### Meta Descriptions
251
+
252
+ **Check for:**
253
+ - Unique descriptions per page
254
+ - 150-160 characters
255
+ - Includes primary keyword
256
+ - Clear value proposition
257
+ - Call to action
258
+
259
+ **Common issues:**
260
+ - Duplicate descriptions
261
+ - Auto-generated garbage
262
+ - Too long/short
263
+ - No compelling reason to click
264
+
265
+ ### Heading Structure
266
+
267
+ **Check for:**
268
+ - One H1 per page
269
+ - H1 contains primary keyword
270
+ - Logical hierarchy (H1 → H2 → H3)
271
+ - Headings describe content
272
+ - Not just for styling
273
+
274
+ **Common issues:**
275
+ - Multiple H1s
276
+ - Skip levels (H1 → H3)
277
+ - Headings used for styling only
278
+ - No H1 on page
279
+
280
+ ### Content Optimization
281
+
282
+ **Primary Page Content**
283
+ - Keyword in first 100 words
284
+ - Related keywords naturally used
285
+ - Sufficient depth/length for topic
286
+ - Answers search intent
287
+ - Better than competitors
288
+
289
+ **Thin Content Issues**
290
+ - Pages with little unique content
291
+ - Tag/category pages with no value
292
+ - Doorway pages
293
+ - Duplicate or near-duplicate content
294
+
295
+ ### Image Optimization
296
+
297
+ **Check for:**
298
+ - Descriptive file names
299
+ - Alt text on all images
300
+ - Alt text describes image
301
+ - Compressed file sizes
302
+ - Modern formats (WebP)
303
+ - Lazy loading implemented
304
+ - Responsive images
305
+
306
+ ### Internal Linking
307
+
308
+ **Check for:**
309
+ - Important pages well-linked
310
+ - Descriptive anchor text
311
+ - Logical link relationships
312
+ - No broken internal links
313
+ - Reasonable link count per page
314
+
315
+ **Common issues:**
316
+ - Orphan pages (no internal links)
317
+ - Over-optimized anchor text
318
+ - Important pages buried
319
+ - Excessive footer/sidebar links
320
+
321
+ ### Keyword Targeting
322
+
323
+ **Per Page**
324
+ - Clear primary keyword target
325
+ - Title, H1, URL aligned
326
+ - Content satisfies search intent
327
+ - Not competing with other pages (cannibalization)
328
+
329
+ **Site-Wide**
330
+ - Keyword mapping document
331
+ - No major gaps in coverage
332
+ - No keyword cannibalization
333
+ - Logical topical clusters
334
+
335
+ ---
336
+
337
+ ## Content Quality Assessment
338
+
339
+ ### E-E-A-T Signals
340
+
341
+ **Experience**
342
+ - First-hand experience demonstrated
343
+ - Original insights/data
344
+ - Real examples and case studies
345
+
346
+ **Expertise**
347
+ - Author credentials visible
348
+ - Accurate, detailed information
349
+ - Properly sourced claims
350
+
351
+ **Authoritativeness**
352
+ - Recognized in the space
353
+ - Cited by others
354
+ - Industry credentials
355
+
356
+ **Trustworthiness**
357
+ - Accurate information
358
+ - Transparent about business
359
+ - Contact information available
360
+ - Privacy policy, terms
361
+ - Secure site (HTTPS)
362
+
363
+ ### Content Depth
364
+
365
+ - Comprehensive coverage of topic
366
+ - Answers follow-up questions
367
+ - Better than top-ranking competitors
368
+ - Updated and current
369
+
370
+ ### User Engagement Signals
371
+
372
+ - Time on page
373
+ - Bounce rate in context
374
+ - Pages per session
375
+ - Return visits
376
+
377
+ ---
378
+
379
+ ## Common Issues by Site Type
380
+
381
+ ### SaaS/Product Sites
382
+ - Product pages lack content depth
383
+ - Blog not integrated with product pages
384
+ - Missing comparison/alternative pages
385
+ - Feature pages thin on content
386
+ - No glossary/educational content
387
+
388
+ ### E-commerce
389
+ - Thin category pages
390
+ - Duplicate product descriptions
391
+ - Missing product schema
392
+ - Faceted navigation creating duplicates
393
+ - Out-of-stock pages mishandled
394
+
395
+ ### Content/Blog Sites
396
+ - Outdated content not refreshed
397
+ - Keyword cannibalization
398
+ - No topical clustering
399
+ - Poor internal linking
400
+ - Missing author pages
401
+
402
+ ### Multilingual / Multi-Regional Sites
403
+ - Hreflang errors (missing return tags, invalid codes, no self-reference)
404
+ - Canonical conflicting with hreflang (cross-locale canonical suppresses indexing)
405
+ - Thin locale pages dragging down site-wide quality signal
406
+ - Only boilerplate translated, main content identical across locales
407
+ - No x-default fallback declared
408
+ - Sitemap missing hreflang alternates or missing reciprocal entries
409
+ - IP-based redirects hiding content from Googlebot
410
+ - Framework locale mode hiding locale from URLs
411
+
412
+ ### Local Business
413
+ - Inconsistent NAP
414
+ - Missing local schema
415
+ - No Google Business Profile optimization
416
+ - Missing location pages
417
+ - No local content
418
+
419
+ ---
420
+
421
+ ## Output Format
422
+
423
+ ### Audit Report Structure
424
+
425
+ **Executive Summary**
426
+ - Overall health assessment
427
+ - Top 3-5 priority issues
428
+ - Quick wins identified
429
+
430
+ **Technical SEO Findings**
431
+ For each issue:
432
+ - **Issue**: What's wrong
433
+ - **Impact**: SEO impact (High/Medium/Low)
434
+ - **Evidence**: How you found it
435
+ - **Fix**: Specific recommendation
436
+ - **Priority**: 1-5 or High/Medium/Low
437
+
438
+ **On-Page SEO Findings**
439
+ Same format as above
440
+
441
+ **Content Findings**
442
+ Same format as above
443
+
444
+ **Prioritized Action Plan**
445
+ 1. Critical fixes (blocking indexation/ranking)
446
+ 2. High-impact improvements
447
+ 3. Quick wins (easy, immediate benefit)
448
+ 4. Long-term recommendations
449
+
450
+ ---
451
+
452
+ ## References
453
+
454
+ - [AI Writing Detection](references/ai-writing-detection.md): Common AI writing patterns to avoid (em dashes, overused phrases, filler words)
455
+ - [International SEO](references/international-seo.md): Evidence and sources for hreflang, canonical + i18n, sitemaps, URL structure, and content quality across locales
456
+ - For AI search optimization (AEO, GEO, LLMO, AI Overviews), see the **ai-seo** skill
457
+
458
+ ---
459
+
460
+ ## Tools Referenced
461
+
462
+ **Free Tools**
463
+ - Google Search Console (essential)
464
+ - Google PageSpeed Insights
465
+ - Bing Webmaster Tools
466
+ - Rich Results Test (**use this for schema validation — it renders JavaScript**)
467
+ - Mobile-Friendly Test
468
+ - Schema Validator
469
+
470
+ > **Note on schema detection:** `web_fetch` strips `<script>` tags (including JSON-LD) and cannot detect JS-injected schema. Use the browser tool, Rich Results Test, or Screaming Frog instead — they render JavaScript and capture dynamically-injected markup. See the Schema Markup Detection Limitation section above.
471
+
472
+ **Paid Tools** (if available)
473
+ - Screaming Frog
474
+ - Ahrefs / Semrush
475
+ - Sitebulb
476
+ - ContentKing
477
+
478
+ ---
479
+
480
+ ## Task-Specific Questions
481
+
482
+ 1. What pages/keywords matter most?
483
+ 2. Do you have Search Console access?
484
+ 3. Any recent changes or migrations?
485
+ 4. Who are your top organic competitors?
486
+ 5. What's your current organic traffic baseline?
487
+
488
+ ---
489
+
490
+ ## Related Skills
491
+
492
+ - **ai-seo**: For optimizing content for AI search engines (AEO, GEO, LLMO)
493
+ - **programmatic-seo**: For building SEO pages at scale
494
+ - **site-architecture**: For page hierarchy, navigation design, and URL structure
495
+ - **schema**: For implementing structured data
496
+ - **cro**: For optimizing pages for conversion (not just ranking)
497
+ - **analytics**: For measuring SEO performance
@@ -0,0 +1,136 @@
1
+ {
2
+ "skill_name": "seo-audit",
3
+ "evals": [
4
+ {
5
+ "id": 1,
6
+ "prompt": "Can you do an SEO audit of our SaaS website? We're getting about 2,000 organic visits/month but feel like we should be getting more. URL: https://example.com",
7
+ "expected_output": "Should check for product-marketing.md first. Should ask clarifying questions about priority keywords, Search Console access, recent changes, and competitors. Should follow the audit framework priority order: Crawlability & Indexation, Technical Foundations, On-Page Optimization, Content Quality, Authority & Links. Should check robots.txt, XML sitemap, site architecture. Should evaluate title tags, meta descriptions, heading structure, and content optimization. Should NOT report on schema markup based solely on web_fetch (must note the detection limitation). Output should follow the Audit Report Structure: Executive Summary, Technical SEO Findings, On-Page SEO Findings, Content Findings, and Prioritized Action Plan.",
8
+ "assertions": [
9
+ "Checks for product-marketing.md",
10
+ "Asks clarifying questions about keywords, Search Console, recent changes",
11
+ "Follows audit priority order: crawlability first, then technical, on-page, content, authority",
12
+ "Checks robots.txt and XML sitemap",
13
+ "Evaluates title tags, meta descriptions, heading structure",
14
+ "Does NOT claim 'no schema found' based on web_fetch alone",
15
+ "Notes schema markup detection limitation",
16
+ "Output has Executive Summary",
17
+ "Output has Prioritized Action Plan",
18
+ "Each finding has Issue, Impact, Evidence, Fix, and Priority"
19
+ ],
20
+ "files": []
21
+ },
22
+ {
23
+ "id": 2,
24
+ "prompt": "Why am I not ranking for 'project management software'? We have a page targeting that keyword but it's stuck on page 3.",
25
+ "expected_output": "Should trigger on the casual 'why am I not ranking' phrasing. Should investigate both on-page and off-page factors. On-page: check title tag, H1, URL alignment with keyword; evaluate content depth vs competitors; check for keyword cannibalization. Technical: check indexation status, canonical tags, crawlability. Content quality: assess E-E-A-T signals, content depth, user engagement. Should provide specific, actionable fixes organized by priority. Should mention competitive analysis against current top-ranking pages.",
26
+ "assertions": [
27
+ "Triggers on casual 'why am I not ranking' phrasing",
28
+ "Checks title tag, H1, URL alignment with target keyword",
29
+ "Evaluates content depth vs competitors",
30
+ "Checks for keyword cannibalization",
31
+ "Checks indexation status and canonical tags",
32
+ "Assesses E-E-A-T signals",
33
+ "Mentions competitive analysis against top-ranking pages",
34
+ "Provides actionable fixes organized by priority"
35
+ ],
36
+ "files": []
37
+ },
38
+ {
39
+ "id": 3,
40
+ "prompt": "We just migrated from WordPress to Next.js and our organic traffic dropped 40% in the last month. Help!",
41
+ "expected_output": "Should treat this as an urgent migration diagnostic. Should immediately check: redirect mapping (301s from old URLs to new), canonical tags on new pages, robots.txt not blocking crawlers, XML sitemap submitted and updated, meta tags preserved. Should check for common migration issues: redirect chains/loops, soft 404s, lost internal links, changed URL structures without redirects. Should reference Search Console coverage report for indexation issues. Should provide a prioritized recovery plan with critical fixes first. Should mention monitoring timeline expectations (recovery can take weeks).",
42
+ "assertions": [
43
+ "Treats as urgent migration diagnostic",
44
+ "Checks redirect mapping (301s)",
45
+ "Checks canonical tags on new pages",
46
+ "Checks robots.txt not blocking crawlers",
47
+ "Checks XML sitemap updated and submitted",
48
+ "Checks for redirect chains or loops",
49
+ "Checks for soft 404s",
50
+ "References Search Console coverage report",
51
+ "Provides prioritized recovery plan",
52
+ "Mentions recovery timeline expectations"
53
+ ],
54
+ "files": []
55
+ },
56
+ {
57
+ "id": 4,
58
+ "prompt": "Review the technical SEO of our e-commerce site. We have about 50,000 products and use faceted navigation.",
59
+ "expected_output": "Should focus on e-commerce-specific technical issues: faceted navigation creating duplicate content, crawl budget management for large product catalog, parameterized URLs, product schema markup (with the caveat about detection limitations). Should check for thin category pages, duplicate product descriptions, out-of-stock page handling. Should address crawl budget issues: pagination, infinite scroll handling, session IDs in URLs. Should provide structured findings with Impact ratings and specific fixes.",
60
+ "assertions": [
61
+ "Addresses faceted navigation duplicate content",
62
+ "Addresses crawl budget for large catalog",
63
+ "Checks for parameterized URL issues",
64
+ "Mentions product schema with detection limitation caveat",
65
+ "Checks for thin category pages",
66
+ "Checks for duplicate product descriptions",
67
+ "Addresses out-of-stock page handling",
68
+ "Addresses pagination and infinite scroll",
69
+ "Findings include Impact ratings and specific fixes"
70
+ ],
71
+ "files": []
72
+ },
73
+ {
74
+ "id": 5,
75
+ "prompt": "Can you check our blog posts for on-page SEO issues? We publish 4 posts per week but traffic has been flat for 6 months.",
76
+ "expected_output": "Should apply the Content/Blog Sites framework: check for outdated content not refreshed, keyword cannibalization, missing topical clustering, poor internal linking, missing author pages. Should audit on-page elements: title tags, meta descriptions, heading structure, keyword targeting per post. Should assess E-E-A-T signals for blog content. Should check for content depth issues and whether posts answer search intent. Should recommend a content audit process and provide a prioritized action plan for the existing content library.",
77
+ "assertions": [
78
+ "Applies Content/Blog Sites framework",
79
+ "Checks for outdated content",
80
+ "Checks for keyword cannibalization",
81
+ "Checks for topical clustering",
82
+ "Checks for internal linking quality",
83
+ "Checks for author pages and E-E-A-T signals",
84
+ "Audits title tags, meta descriptions, heading structure",
85
+ "Assesses whether content answers search intent",
86
+ "Recommends content audit process",
87
+ "Provides prioritized action plan"
88
+ ],
89
+ "files": []
90
+ },
91
+ {
92
+ "id": 6,
93
+ "prompt": "I run a local plumbing business with 3 locations. My website barely shows up when people search for 'plumber near me' in our areas. What's wrong?",
94
+ "expected_output": "Should apply the Local Business site-type framework. Should check for: inconsistent NAP (Name, Address, Phone) across the site, missing local schema markup (with detection limitation caveat), Google Business Profile optimization, missing individual location pages for each of the 3 locations, and missing local content. Should also check standard technical and on-page factors. Should recommend local-specific fixes: location-specific pages with unique content, local schema on each, GBP optimization, citation consistency.",
95
+ "assertions": [
96
+ "Applies Local Business framework",
97
+ "Checks NAP consistency",
98
+ "Checks for local schema markup with detection caveat",
99
+ "Addresses Google Business Profile optimization",
100
+ "Recommends individual location pages for each location",
101
+ "Recommends local content strategy",
102
+ "Checks standard technical SEO factors too",
103
+ "Provides prioritized local SEO action plan"
104
+ ],
105
+ "files": []
106
+ },
107
+ {
108
+ "id": 7,
109
+ "prompt": "Our site loads really slowly, especially on mobile. Pages take 5-6 seconds to load. Is this hurting our SEO?",
110
+ "expected_output": "Should focus on Site Speed and Core Web Vitals. Should explain CWV thresholds: LCP < 2.5s, INP < 200ms, CLS < 0.1, and that 5-6s load time is well above acceptable. Should investigate speed factors: server response time (TTFB), image optimization, JavaScript execution, CSS delivery, caching headers, CDN usage, font loading. Should recommend specific tools: PageSpeed Insights, WebPageTest, Chrome DevTools, Search Console CWV report. Should explain that yes, page speed is a ranking factor and directly impacts SEO. Should provide prioritized fixes.",
111
+ "assertions": [
112
+ "Focuses on Core Web Vitals",
113
+ "Explains CWV thresholds (LCP, INP, CLS)",
114
+ "Identifies 5-6s as well above acceptable",
115
+ "Investigates specific speed factors",
116
+ "Recommends specific diagnostic tools",
117
+ "Confirms page speed impacts SEO rankings",
118
+ "Provides prioritized speed fixes",
119
+ "Addresses mobile-specific performance"
120
+ ],
121
+ "files": []
122
+ },
123
+ {
124
+ "id": 8,
125
+ "prompt": "I want to add FAQ schema to my product pages. Can you help me set that up?",
126
+ "expected_output": "Should recognize this is a schema markup implementation task, not an SEO audit. Should defer to or cross-reference the schema skill, which specifically handles structured data implementation including FAQ schema. May briefly mention that FAQ schema can enable rich results, but should make clear that schema is the right skill for implementation.",
127
+ "assertions": [
128
+ "Recognizes this as schema markup implementation",
129
+ "References or defers to schema skill",
130
+ "Does not attempt a full SEO audit",
131
+ "May briefly mention FAQ schema benefits"
132
+ ],
133
+ "files": []
134
+ }
135
+ ]
136
+ }