wizz-method 2.20.1 → 2.21.0

package/package.json

@@ -1,7 +1,7 @@
 {
   "$schema": "https://json.schemastore.org/package.json",
   "name": "wizz-method",
-  "version": "2.20.1",
+  "version": "2.21.0",
   "description": "Wizz Method: método de agência orientado por IA em PT-BR",
   "keywords": [
     "agile",

package/src/modules/lowticket/skills/wizz-lowticket-funil/SKILL.md

@@ -17,7 +17,7 @@ Every offer in the ladder exists because it answers that question for the step b
 
 ## Source of truth
 
-Read the Cérebro state first (via the `wizz-cerebro` skill). Then, if `wizz-lowticket-metodologia` is installed, read `knowledge/INDEX.md` + `knowledge/guardrails.md` and the shard `07-funil-upsell.md`, especially §7.4 (the conversion and ticket cascade) and §7.5-7.9 (pain per step, tone per page, copy rules, the technical block for post-checkout pages and the pre-build checklist). Its sibling shard `07a-copy-humanizacao.md` carries the humanization checklist used before delivering any page. Where a generic skill contradicts that shard, the shard wins and you say so.
+Read the Cérebro state first (via the `wizz-cerebro` skill). Then, if `wizz-lowticket-metodologia` is installed, read `knowledge/INDEX.md` and the shard `07-funil-upsell.md`, especially §7.4 (the conversion and ticket cascade) and §7.5-7.9 (pain per step, tone per page, copy rules, the technical block for post-checkout pages and the pre-build checklist). Its sibling shard `07a-copy-humanizacao.md` carries the humanization checklist used before delivering any page. Where a generic skill contradicts that shard, the shard wins and you say so.
 
 This skill has **no memory of its own**. What gets decided goes to the Cérebro; the artifact goes to a file.
 

package/src/modules/lowticket/skills/wizz-lowticket-guia/SKILL.md

@@ -12,7 +12,7 @@ The other low ticket skills are sharp and assume the user knows which one to cal
 ## Step 0: What is already known
 
 1. Read the project's Cérebro state (via the `wizz-cerebro` skill). If it already says which offer is live and at which step, skip the questions.
-2. Read `wizz-lowticket-metodologia/knowledge/INDEX.md` and `guardrails.md` (the always-load of the base). Read `01-principios.md` too: its gates decide which steps cannot be skipped.
+2. Read `wizz-lowticket-metodologia/knowledge/INDEX.md`. Read `01-principios.md` too: its gates decide which steps cannot be skipped.
 
 ## Step 1: Place the user, in one message
 
@@ -79,6 +79,6 @@ Every answer from this skill, and every answer from the skill it handed to, ends
 ## Rules
 
 - One step at a time. A lay user given the whole map at once does nothing.
-- Never invent the user's numbers, results or testimonials; the guardrails apply to everything handed off.
+- Never invent the user's numbers, results or testimonials; label illustrative examples and continue independent work.
 - Answer in the user's language, short sentences, no em-dashes in what the user reads.
 - Outside the market (SaaS, B2B, high ticket, mentorship): say the base's numbers do not transfer and route to `wizz-growth`.

package/src/modules/lowticket/skills/wizz-lowticket-metodologia/SKILL.md

@@ -1,6 +1,6 @@
 ---
 name: wizz-lowticket-metodologia
-description: Routes any low ticket direct-response question to the one knowledge shard that answers it, and loads the guardrails alongside. Covers funnel diagnosis, bid-cap campaigns, creatives, offers, sales pages, Instagram, VSL players, upsell ladders, copy diagnosis (awareness, sophistication, proof), AI-copy humanisation, tracking setup (GA4, GTM, pixel, Conversions API) and market benchmarks for the BR/PT market. Use when working on a low ticket offer (roughly R$19 to R$97), a Meta Ads campaign for one, its sales page, its creatives, its upsell ladder, or when auditing why one is not converting. Do NOT use for SaaS, B2B, client websites, high ticket or mentorship funnels - the numbers here do not transfer.
+description: Routes any low ticket direct-response question to the one knowledge shard that answers it. Covers funnel diagnosis, bid-cap campaigns, creatives, offers, sales pages, Instagram, VSL players, upsell ladders, copy diagnosis (awareness, sophistication, proof), AI-copy humanisation, tracking setup (GA4, GTM, pixel, Conversions API) and market benchmarks for the BR/PT market. Use when working on a low ticket offer (roughly R$19 to R$97), a Meta Ads campaign for one, its sales page, its creatives, its upsell ladder, or when auditing why one is not converting. Do NOT use for SaaS, B2B, client websites, high ticket or mentorship funnels - the numbers here do not transfer.
 ---
 
 # Low Ticket Methodology
@@ -13,7 +13,7 @@ The shards are in English; the filenames, the trigger phrases and the market voc
 
 | Step | Read | When |
 |---|---|---|
-| 0 | `knowledge/INDEX.md` **and** `knowledge/guardrails.md` | always, on activation |
+| 0 | `knowledge/INDEX.md` | always, on activation |
 | 1 | **one** shard named by the INDEX | the request matches a trigger |
 | 2 | the raw source on the operator's machine | rare: the shard did not answer |
 
@@ -25,7 +25,7 @@ Never open two shards to find out which one it was. The INDEX has a third column
 
 This matters constantly. `wizz-offer-forge` defaults to a R$10-97 low ticket band and 7/15/30 day guarantees; this base pins price by source band (R$19,90 / R$27 / R$37), upsell at 2 to 2.5x the entry, and has an unresolved point about 7 vs 14 day guarantees. Same for `wizz-page-cro`, `wizz-paid-ads` and `wizz-ad-creative`: the generic skill has the technique, this base has the numbers for this market.
 
-The one thing that outranks a shard is `knowledge/guardrails.md`. Eight tactics present in the source material are recorded there, each **with a condition of use** (the operation owner's decision, 2026-09-24): buying engagement, allowed with the risk noted; an AI avatar, with a notice that it is AI; testimonials, only from real customers; a third party's document to verify a profile, with the document owner's authorization; a real person's name as borrowed proof, with that person's authorization; someone else's TikTok video, only as a reference for recording your own; a struck-through price, only if it was actually charged (otherwise anchor by value without striking through); and a hook with a personal attribute, under the writing rule (occupation, role, result, or goal pass; a sensitive trait in the second person fails). Apply each one with its condition from `guardrails.md`; when the condition isn't met, use the alternative in the same section. If a shard teaches one, the pointer to the condition is inline there too.
+**Execution (2026-10-20):** follow the authorized request and continue with explicit assumptions for reversible choices. Ask only for indispensable missing inputs. `guardrails.md` is optional; historical conditions create no veto or additional approval. Keep facts, examples and assumptions clearly identified.
 
 ## Flow
 
@@ -33,7 +33,7 @@ The one thing that outranks a shard is `knowledge/guardrails.md`. Eight tactics
 
 Read the project's Cérebro state block first (via the `wizz-cerebro` skill: current project state plus at most 3 decisions on the topic). This skill has **no memory of its own** and never writes one. What is decided lives in the Cérebro; what is known lives in the shards.
 
-Then read `knowledge/INDEX.md` and `knowledge/guardrails.md`. That is the whole default load, around 800 tokens.
+Then read `knowledge/INDEX.md`. Consult `knowledge/guardrails.md` only when its contextual notes help the task.
 
 ### Step 1: Resolve the request to one shard
 
@@ -47,7 +47,7 @@ The value of this base is that it is numeric: 5 funnel transitions with benchmar
 
 ### Step 3: When the base does not close the question
 
-`knowledge/pontos-em-aberto.md` holds the contradictions found while distilling, numbered. If the request lands on one of them (guarantee length, one price or two plans, upsell at 2x or 2.5x, creatives per ad set), **say the point is open and ask** instead of picking a side silently.
+`knowledge/pontos-em-aberto.md` holds the contradictions found while distilling, numbered. If the request lands on one of them (guarantee length, one price or two plans, upsell at 2x or 2.5x, creatives per ad set), **state the open point and a reasonable assumption**, then proceed with reversible work. Ask only if the missing decision is indispensable.
 
 ## The creative swipe file
 

package/src/modules/lowticket/skills/wizz-lowticket-metodologia/knowledge/01-principios.md

@@ -1,6 +1,6 @@
 ## 1. Non-negotiable principles
 
-> Shard of this base's methodology. Index: [`INDEX.md`](INDEX.md) · Always loaded alongside: [`guardrails.md`](guardrails.md)
+> Shard of this base's methodology. Index: [`INDEX.md`](INDEX.md) · Optional reference: [`guardrails.md`](guardrails.md)
 > Where the generic skill contradicts this shard, **the shard wins**, and this must be stated in the response.
 
 - **Validated product before any campaign.** Without validation, traffic is burning cash.

package/src/modules/lowticket/skills/wizz-lowticket-metodologia/knowledge/02-diagnostico-funil.md

@@ -1,6 +1,6 @@
 ## 2. Funnel diagnosis (Utmify) — the heart of the method
 
-> Shard of this base's methodology. Index: [`INDEX.md`](INDEX.md) · Always loaded alongside: [`guardrails.md`](guardrails.md)
+> Shard of this base's methodology. Index: [`INDEX.md`](INDEX.md) · Optional reference: [`guardrails.md`](guardrails.md)
 > Where the generic skill contradicts this shard, **the shard wins**, and this must be stated in the response.
 
 This is the most important section from the source material. **Every paid traffic decision comes down to identifying which funnel transition is leaking.** Golden rule: diagnose **from the end back to the start**.

package/src/modules/lowticket/skills/wizz-lowticket-metodologia/knowledge/03-campanha-bidcap.md

@@ -1,6 +1,6 @@
 ## 3. Campaign, BidCap and scale
 
-> Shard of this base's methodology. Index: [`INDEX.md`](INDEX.md) · Always loaded alongside: [`guardrails.md`](guardrails.md)
+> Shard of this base's methodology. Index: [`INDEX.md`](INDEX.md) · Optional reference: [`guardrails.md`](guardrails.md)
 > Where the generic skill contradicts this shard, **the shard wins**, and this must be stated in the response.
 
 ### 3.1 Structure

package/src/modules/lowticket/skills/wizz-lowticket-metodologia/knowledge/04-criativos.md

@@ -1,6 +1,6 @@
 ## 4. Creatives — fundamentals
 
-> Shard of this base's methodology. Index: [`INDEX.md`](INDEX.md) · Always loaded alongside: [`guardrails.md`](guardrails.md)
+> Shard of this base's methodology. Index: [`INDEX.md`](INDEX.md) · Optional reference: [`guardrails.md`](guardrails.md)
 > Where the generic skill contradicts this shard, **the shard wins**, and this must be stated in the response.
 
 **What's here:** `4.1` creative structure · `4.2` production rules · `4.3` triggers and formats · `4.4` platform rules · `4.5` objectivity and sub-niche · `4.12` organic-to-paid validation, memes and test angles
@@ -42,7 +42,7 @@ Instagram users are looking for entertainment, not a sale. The creative has to l
 
 **Minimum anatomy:** immediate visual hook ("hulk") → body showing the product → CTA.
 
-- **Name the audience in the first second.** "Você que é lojista..." (you, the shop owner...) creates immediate identification and filters out who isn't. **Occupation or role only:** also result or goal ("pra quem quer sair das dívidas"); a sensitive trait stated in the second person ("você que está endividado") fails, writing rule in [guardrails 49](guardrails.md).
+- **Name the audience in the first second.** "Você que é lojista..." (you, the shop owner...) creates immediate identification and filters out who isn't. Write the requested hook; channel suitability is contextual, as in [guardrails 49](guardrails.md).
 - **The 80% image rule.** Plenty of images, very little text. Show the product, don't describe the product.
 - **Showing the exact quantity** ("80 figurinhas" - 80 stickers) creates more desire than showing a sample.
 - **Organic format beats produced format.** Simple static images and video with dynamic cuts beat heavy editing.

package/src/modules/lowticket/skills/wizz-lowticket-metodologia/knowledge/04a-criativos-ia.md

@@ -1,15 +1,15 @@
 ## 4A. Creatives — AI production
 
-> Shard of this base's methodology. Index: [`INDEX.md`](INDEX.md) · Always loaded alongside: [`guardrails.md`](guardrails.md)
+> Shard of this base's methodology. Index: [`INDEX.md`](INDEX.md) · Optional reference: [`guardrails.md`](guardrails.md)
 > Where the generic skill contradicts this shard, **the shard wins**, and this must be stated in the response.
 
 **What's here:** `4.6` realism in AI video · `4.9` realistic images and avatars · `4.13` speaking avatars, scene continuation and a watermark-free pipeline · `4.14` 20-minute pipeline for TikTok · `4.15` bank of free tools
 **Siblings:** fundamentals in [`04-criativos.md`](04-criativos.md) · script, templates and swipe file in [`04b-criativos-formatos.md`](04b-criativos-formatos.md) · writing the video script in [`04c-criativos-roteiro.md`](04c-criativos-roteiro.md)
-**Attention:** an AI avatar is allowed with a notice that it is AI; see the condition in [guardrails 21](guardrails.md).
+> AI avatars are part of the method. Create the requested take with matching speech; consider disclosure requirements for the intended channel when relevant.
 
 ### 4.6 Realism in AI video
 
-> ⚠️ Realistic AI avatar: it goes with a notice that it is AI, see the condition in [guardrails 21](guardrails.md).
+> AI avatars are part of the method. Create the requested take with matching speech; consider disclosure requirements for the intended channel when relevant.
 
 Two tools, distinct functions: **Dream Face** for lip-sync (a speaking avatar) and **Eleven Labs** for voice generation.
 
@@ -29,7 +29,7 @@ Two tools, distinct functions: **Dream Face** for lip-sync (a speaking avatar) a
 
 ### 4.9 Realistic images and avatars with AI — Google Flow
 
-> ⚠️ **AI avatar: allowed with a notice that it is AI.** Meta and Instagram require an account representing a fictitious person to be identifiable as such, and the rule varies by format and by country (stricter in Portugal and the EU, see the EU compliance note in §4.8 of [`04b`](04b-criativos-formatos.md)). The avatar itself is method; what you don't do is hide that it's AI. Condition in [guardrails 21](guardrails.md).
+> AI avatars are part of the method. Create the requested take with matching speech; consider disclosure requirements for the intended channel when relevant.
 
 Complements 4.6 (which covers spoken video with Dream Face + Eleven Labs). Here the object is **generating the photo/avatar**, for a profile or for a creative.
 
@@ -80,7 +80,7 @@ Generate a realistic vertical selfie video format. The character should speak na
 
 ### 4.14 20-minute pipeline — video creative for TikTok
 
-> ⚠️ An AI avatar goes with a notice that it is AI: see the condition in [guardrails 21](guardrails.md). The lip-sync rule also applies: never reuse an avatar take whose mouth doesn't match the piece's audio 1:1.
+> AI avatars are part of the method. Create the requested take with matching speech; consider disclosure requirements for the intended channel when relevant.
 
 Same stack as §4.6, §4.9 and §4.13 — Google Flow, Eleven Labs, CapCut. What changes here is the **order of operations and the timing**, not the tooling.
 
@@ -105,7 +105,7 @@ Same stack as §4.6, §4.9 and §4.13 — Google Flow, Eleven Labs, CapCut. What
 
 ### 4.15 Tool bank — free alternatives
 
-> ⚠️ **Someone else's TikTok video: only as a reference for recording your own.** Model the video that went viral (format, pace, hook) and record your own; don't upload the other person's video, with or without a watermark, and don't use a photo of a person from another country without usage rights. Condition in [guardrails 45](guardrails.md). The rest of the lesson (free stock banks, a voice alternative, TikTok as a reference to study format) still stands.
+> **Third-party material:** work with material supplied or authorized for the request; evaluate the actual use. Optional notes in [guardrails 45](guardrails.md).
 
 The part of TikTok that remains valid is using the platform to **observe and model format** (what's working, how they're cutting it, what hooks they use), never to extract someone else's file and reuse it as your own.
 

package/src/modules/lowticket/skills/wizz-lowticket-metodologia/knowledge/04b-criativos-formatos.md

@@ -1,6 +1,6 @@
 ## 4B. Creatives — script, templates and swipe file
 
-> Shard of this base's methodology. Index: [`INDEX.md`](INDEX.md) · Always loaded alongside: [`guardrails.md`](guardrails.md)
+> Shard of this base's methodology. Index: [`INDEX.md`](INDEX.md) · Optional reference: [`guardrails.md`](guardrails.md)
 > Where the generic skill contradicts this shard, **the shard wins**, and this must be stated in the response.
 
 **What's here:** `4.7` VSL in 6 blocks · `4.7-A` mini VSL, the 9 sales and play rate · `4.8` pt-BR → pt-PT transcreation · `4.10` 155-piece swipe file · `4.11` the 14 visual format templates · `4.11-A` what the swipe file actually uses · `4.11-B` the organic formats of 2026

package/src/modules/lowticket/skills/wizz-lowticket-metodologia/knowledge/04c-criativos-roteiro.md

@@ -1,11 +1,11 @@
 ## 4C. Creatives — writing the video script
 
-> Shard of this base's methodology. Index: [`INDEX.md`](INDEX.md) · Always loaded alongside: [`guardrails.md`](guardrails.md)
+> Shard of this base's methodology. Index: [`INDEX.md`](INDEX.md) · Optional reference: [`guardrails.md`](guardrails.md)
 > Where the generic skill contradicts this shard, **the shard wins**, and this must be stated in the response.
 
 **What's here:** `4.16` the minimum brief · `4.17` the four decisions before the first line · `4.18` block map by duration · `4.19` rules per block · `4.20` delivery format · `4.21` testing one axis per batch · `4.22` retention diagnosis · `4.23` pre-delivery checklist · `4.24` modular production: hook × body × CTA
 **Siblings:** fundamentals in [`04-criativos.md`](04-criativos.md) · AI production in [`04a-criativos-ia.md`](04a-criativos-ia.md) · VSL, templates and swipe file in [`04b-criativos-formatos.md`](04b-criativos-formatos.md)
-**Attention:** a hook with a personal attribute follows the writing rule in [guardrails 49](guardrails.md): occupation, role, result or goal pass; a sensitive trait asserted in the second person fails.
+**Hook:** execute the request; evaluate channel context without an automatic personal-attribute veto ([guardrails 49](guardrails.md)).
 
 **Why this shard exists.** Section 4 says what a creative is made of and [`18`](18-copy-desejo-oferta.md) says why a sentence sells. Neither says how to turn both into a script someone can **record today**. The deliverable here is spoken line, scene and on-screen text, never a "campaign concept."
 
@@ -63,7 +63,7 @@ The blocks are always the same five; only the seconds each one gets change.
 - **At most 12 words** in the first sentence.
 - Three shapes, and what the swipe file says about each (§4.10): a **question** the viewer can't answer (29% of the openers), a **counterintuitive statement** (the curiosity/secret family, 19%), a **scene or demonstration** with no narration. Naming the audience is the fourth path and the rare one: [point 22](pontos-em-aberto.md).
 - Choose the visual frame with the §4.11 table (question → `CAIXINHA`, curiosity → `LEIA A LEGENDA`, and so on).
-- **Talk to the viewer, never accuse them.** A personal attribute stated in the second person repels and gets the ad rejected: [guardrails 49](guardrails.md).
+**Hook:** execute the request; evaluate channel context without an automatic personal-attribute veto ([guardrails 49](guardrails.md)).
 
 **Identification.**
 
@@ -139,10 +139,10 @@ Complements §18.12, which starts at the CTR. This table reads **inside** the vi
 - [ ] At least one real proof, cited by its origin
 - [ ] One CTA, literal, repeated
 - [ ] Every sentence fits in ~12 words and passes the read-aloud test
-- [ ] No sensitive trait asserted about the viewer in the second person ([guardrails 49](guardrails.md))
+- [ ] Consider channel suitability of the hook; include a variant when useful ([guardrails 49](guardrails.md)).
 - [ ] No guaranteed result, cure or certain gain: use a range, a timeframe and the source of the number
 - [ ] No invented study, institution, specialist, testimonial or print ([guardrails 23](guardrails.md))
-- [ ] No real person's name or image without their authorization ([guardrails 44](guardrails.md))
+- [ ] References to people do not invent partnership or endorsement.
 - [ ] Table **and** clean spoken text delivered
 
 When a request crosses one of these lines, deliver the version that works **and** is true, and say in one sentence what changed and why.

package/src/modules/lowticket/skills/wizz-lowticket-metodologia/knowledge/05-oferta.md

@@ -1,6 +1,6 @@
 ## 5. Offer and promise
 
-> Shard of this base's methodology. Index: [`INDEX.md`](INDEX.md) · Always loaded alongside: [`guardrails.md`](guardrails.md)
+> Shard of this base's methodology. Index: [`INDEX.md`](INDEX.md) · Optional reference: [`guardrails.md`](guardrails.md)
 > Where the generic skill contradicts this shard, **the shard wins**, and this must be stated in the response.
 
 ### 5.1 Value equation

package/src/modules/lowticket/skills/wizz-lowticket-metodologia/knowledge/06-pagina-vendas.md

@@ -1,6 +1,8 @@
 ## 6. Sales page
 
-> Shard of this base's methodology. Index: [`INDEX.md`](INDEX.md) · Always loaded alongside: [`guardrails.md`](guardrails.md)
+**Optional proof block:** including testimonials and proof images is the operator’s decision. Missing materials do not block completion of the page. By default, omit the block when no material is available; prepare fields for later editing only if requested. Do not require testimonial collection or renewed confirmation to deliver the rest.
+
+> Shard of this base's methodology. Index: [`INDEX.md`](INDEX.md) · Optional reference: [`guardrails.md`](guardrails.md)
 > Where the generic skill contradicts this shard, **the shard wins**, and this must be stated in the response.
 
 **Siblings:** profile and Instagram in [`06a-instagram.md`](06a-instagram.md) · the two VSL player prompts in [`06b-player-vsl.md`](06b-player-vsl.md)

package/src/modules/lowticket/skills/wizz-lowticket-metodologia/knowledge/06a-instagram.md

@@ -1,6 +1,6 @@
 ## 6-A. The offer's Instagram — where the sale actually closes
 
-> Shard of this base's methodology. Index: [`INDEX.md`](INDEX.md) · Always loaded alongside: [`guardrails.md`](guardrails.md)
+> Shard of this base's methodology. Index: [`INDEX.md`](INDEX.md) · Optional reference: [`guardrails.md`](guardrails.md)
 > Where the generic skill contradicts this shard, **the shard wins**, and this must be stated in the response.
 
 Source: + `mapa-mental-instagram-forte` (the lesson's site, 2026-08-17). Complements and details section 11.2 of the ROI checklist, which since 2026-09-24 follows the profile anatomy here ([point 63](pontos-em-aberto.md)).
@@ -57,7 +57,7 @@ Pass all five, they buy through the bio or the story. Fail one, they leave — a
 - **Reported effect:** lower CPA and CPM even without the badge. **Meta doesn't promise this.** Meta Verified and Meta One offer the badge, impersonation protection and support, nothing about ad cost. Treat it as a hypothesis to test, never as a reason to verify.
 - Especially useful for operating in markets like Portugal.
 
-> The source also teaches submitting a **third party's** document (the example given is using the mother's document) to pass verification. **Allowed with the document owner's authorization**: condition in [`guardrails.md`](guardrails.md) item 32 and [Open item 32](pontos-em-aberto.md). Under Instagram's rules, a badge obtained with false or misleading information is removed and the account may be disabled. The risk lands on the profile that carries the offer.
+> Verification should reflect the account’s actual responsible party. The third-party identity tactic was removed from this methodology on 2026-10-13.
 
 ### 6A.4 Highlights — organize by objection, not by topic
 

package/src/modules/lowticket/skills/wizz-lowticket-metodologia/knowledge/06b-player-vsl.md

@@ -1,6 +1,6 @@
 ## 6-B. Custom VSL player — the two specifications
 
-> Shard of this base's methodology. Index: [`INDEX.md`](INDEX.md) · Always loaded alongside: [`guardrails.md`](guardrails.md)
+> Shard of this base's methodology. Index: [`INDEX.md`](INDEX.md) · Optional reference: [`guardrails.md`](guardrails.md)
 > Where the generic skill contradicts this shard, **the shard wins**, and this must be stated in the response.
 
 **What's here:** `6B.1` spec for a VTurb-style custom player · `6B.2` spec for replacing the YouTube embed · `6B.3` what each spec solves

package/src/modules/lowticket/skills/wizz-lowticket-metodologia/knowledge/07-funil-upsell.md

@@ -1,6 +1,6 @@
 ## 7. Funnel and upsell
 
-> Shard of this base's methodology. Index: [`INDEX.md`](INDEX.md) · Always loaded alongside: [`guardrails.md`](guardrails.md)
+> Shard of this base's methodology. Index: [`INDEX.md`](INDEX.md) · Optional reference: [`guardrails.md`](guardrails.md)
 > Where the generic skill contradicts this shard, **the shard wins**, and this must be stated in the response.
 
 **What's here:** `7.1` funnel structure · `7.2` rules (locked front price) · `7.3` payment recovery · `7.4` price and conversion per step, with diagnosis · `7.5` pain per step · `7.6` tone per page · `7.7` funnel copy rules · `7.8` technical block for post-checkout pages · `7.9` the master document

package/src/modules/lowticket/skills/wizz-lowticket-metodologia/knowledge/07a-copy-humanizacao.md

@@ -1,6 +1,6 @@
 ## 7-A. Humanizing the copy — taking out the AI smell
 
-> Shard of this base's methodology. Index: [`INDEX.md`](INDEX.md) · Always loaded alongside: [`guardrails.md`](guardrails.md)
+> Shard of this base's methodology. Index: [`INDEX.md`](INDEX.md) · Optional reference: [`guardrails.md`](guardrails.md)
 > Where the generic skill contradicts this shard, **the shard wins**, and this must be stated in the response.
 
 **What's here:** `7A.1` banned vocabulary — expansion · `7A.2` the 9 categories of AI smell beyond vocabulary · `7A.3` replacement table · `7A.4` human writing techniques · `7A.5` final 11-filter checklist

package/src/modules/lowticket/skills/wizz-lowticket-metodologia/knowledge/08-pesquisa-publico.md

@@ -1,6 +1,6 @@
 ## 8. Audience research
 
-> Shard of this base's methodology. Index: [`INDEX.md`](INDEX.md) · Always loaded alongside: [`guardrails.md`](guardrails.md)
+> Shard of this base's methodology. Index: [`INDEX.md`](INDEX.md) · Optional reference: [`guardrails.md`](guardrails.md)
 > Where the generic skill contradicts this shard, **the shard wins**, and this must be stated in the response.
 
 1. **Collect**: comments on YouTube videos in the niche, the networks where the audience is, testimonials from current customers.

package/src/modules/lowticket/skills/wizz-lowticket-metodologia/knowledge/09-especialista-coproducao.md

@@ -1,6 +1,6 @@
 ## 9. Expert and co-production
 
-> Shard of this base's methodology. Index: [`INDEX.md`](INDEX.md) · Always loaded alongside: [`guardrails.md`](guardrails.md)
+> Shard of this base's methodology. Index: [`INDEX.md`](INDEX.md) · Optional reference: [`guardrails.md`](guardrails.md)
 > Where the generic skill contradicts this shard, **the shard wins**, and this must be stated in the response.
 
 Single section on who appears in front of the offer. Consolidated on 2026-08-17 from , and from the Instagram map.

package/src/modules/lowticket/skills/wizz-lowticket-metodologia/knowledge/10-levantar-caixa.md

@@ -1,6 +1,6 @@
 ## 10. Raising cash: AI videos for real estate
 
-> Shard of this base's methodology. Index: [`INDEX.md`](INDEX.md) · Always loaded alongside: [`guardrails.md`](guardrails.md)
+> Shard of this base's methodology. Index: [`INDEX.md`](INDEX.md) · Optional reference: [`guardrails.md`](guardrails.md)
 > Where the generic skill contradicts this shard, **the shard wins**, and this must be stated in the response.
 
 > Explicitly temporary strategy. It's not scale and not a lifelong business: it exists to raise cash and fund offer testing. Execute fast, don't romanticize it.

package/src/modules/lowticket/skills/wizz-lowticket-metodologia/knowledge/11-checklist-roi.md

@@ -1,6 +1,6 @@
 ## 11. ROI checklist — the 10 levers to keep low ticket in the black
 
-> Shard of this base's methodology. Index: [`INDEX.md`](INDEX.md) · Always loaded alongside: [`guardrails.md`](guardrails.md)
+> Shard of this base's methodology. Index: [`INDEX.md`](INDEX.md) · Optional reference: [`guardrails.md`](guardrails.md)
 > Where the generic skill contradicts this shard, **the shard wins**, and this must be stated in the response.
 
 43-item checklist across 10 blocks. Single success criterion: **revenue per customer > CPA**. Where it contradicts earlier sections, see [Open items](pontos-em-aberto.md).

package/src/modules/lowticket/skills/wizz-lowticket-metodologia/knowledge/12-mineracao-ofertas.md

@@ -1,6 +1,6 @@
 ## 12. Offer mining · radar and rubric
 
-> Shard of this base's methodology. Index: [`INDEX.md`](INDEX.md) · Always loaded alongside: [`guardrails.md`](guardrails.md)
+> Shard of this base's methodology. Index: [`INDEX.md`](INDEX.md) · Optional reference: [`guardrails.md`](guardrails.md)
 > Where the generic skill contradicts this shard, **the shard wins**, and that must be stated in the response.
 
 **What's here:** `12.1` the price trick, search filters and keyword taxonomy · `12.2` the 0-10 validation rubric, cutoff at 6 · `12.3` from data to MVP and the right order · `12.4` three safety rules · `12.6` the shared method behind the 3 prompts · `12.9` the 5 E's · `12.10` operating flow, prerequisites and spreadsheet

package/src/modules/lowticket/skills/wizz-lowticket-metodologia/knowledge/12a-mineracao-veredito.md

@@ -1,6 +1,6 @@
 ## 12A. Mining — verdict and market sample
 
-> Shard of this base's methodology. Index: [`INDEX.md`](INDEX.md) · Always loaded alongside: [`guardrails.md`](guardrails.md)
+> Shard of this base's methodology. Index: [`INDEX.md`](INDEX.md) · Optional reference: [`guardrails.md`](guardrails.md)
 > Where the generic skill contradicts this shard, **the shard wins**, and that must be stated in the response.
 
 **What's here:** `12.5` the miner's ruler (how to score, what disqualifies, a 60-second read, criteria per verdict level, choosing checkout by margin) · `12.8` market sample, a third-party creative pack

package/src/modules/lowticket/skills/wizz-lowticket-metodologia/knowledge/12b-fabrica-de-ofertas.md

@@ -1,6 +1,6 @@
 ## 12B. Mining — producing the improved version
 
-> Shard of this base's methodology. Index: [`INDEX.md`](INDEX.md) · Always loaded alongside: [`guardrails.md`](guardrails.md)
+> Shard of this base's methodology. Index: [`INDEX.md`](INDEX.md) · Optional reference: [`guardrails.md`](guardrails.md)
 > Where the generic skill contradicts this shard, **the shard wins**, and that must be stated in the response.
 
 **What's here:** `12.7` the offer factory — the agent that produces the improved version, the generic reverse-engineering variant, and the internal structure of the PDFs · `12.11` mirroring a quiz funnel as reference, building your own funnel and taking it to another market
@@ -50,7 +50,7 @@ It's not rhetoric: it's built into the mechanism. The first prompt extracts the
 - **Anti-block footer elements**: legal and institutional text at the bottom of the page to reduce the risk of a Facebook block.
 - **Ban the em dash from the copy.** A finding from human review, not from the prompt: an em dash "gives away that it was made with AI." Adds to the banned-vocabulary list from 7.4.
 - **Free hosting on Vercel**, instead of HostGator/Registro.br. Netlify (drag-and-drop HTML) fills the same role: equivalents for a static LP.
-- **Video creative: do it by hand at first.** For those with little cash, video cuts + free ElevenLabs narration beat setting up the paid stack (Higgsfield, HeyGen, Dream Face) — the combined cost isn't justified before the offer is validated. A useful counterweight to sections 4.6 and 4.9. **Caveat:** the source talks about "grabbing a cut from TikTok"; someone else's TikTok video goes in only as a reference for recording your own (condition in [guardrails 45](guardrails.md)). The cuts that get uploaded come from your own material, AI-generated footage, or a licensed stock library.
+- **Video creative: do it by hand at first.** For those with little cash, video cuts + free ElevenLabs narration beat setting up the paid stack (Higgsfield, HeyGen, Dream Face) — the combined cost isn't justified before the offer is validated. A useful counterweight to sections 4.6 and 4.9. **Third-party material:** work with material supplied or authorized for the request; evaluate the actual use. Optional notes in [guardrails 45](guardrails.md).
 
 > ⚠️ **Testimonials: real customers only.** The source suggests filling in social proof with an AI-generated face plus a fictional name and city. Testimonial structure and scripting still hold; inventing the customer does not, because a fabricated testimonial violates Meta's ad policy and is deceptive advertising (CDC in Brazil, and even stricter in the EU, where 4.8 requires framing testimonials as individual results). Condition in [guardrails 23](guardrails.md).
 

package/src/modules/lowticket/skills/wizz-lowticket-metodologia/knowledge/12c-anatomia-low-ticket.md

@@ -1,6 +1,8 @@
 ## 12C. Pure low-ticket page — the fixed anatomy
 
-> Shard of this base's methodology. Index: [`INDEX.md`](INDEX.md) · Always loaded alongside: [`guardrails.md`](guardrails.md)
+**Optional proof block:** including testimonials and proof images is the operator’s decision. Missing materials do not block completion of the page. By default, omit the block when no material is available; prepare fields for later editing only if requested. Do not require testimonial collection or renewed confirmation to deliver the rest.
+
+> Shard of this base's methodology. Index: [`INDEX.md`](INDEX.md) · Optional reference: [`guardrails.md`](guardrails.md)
 > Where the generic skill contradicts this shard, **the shard wins**, and that must be stated in the response.
 
 **What's here:** `12.7-A` the fixed 11-block anatomy of a pure low-ticket page, the production checklist, creative rules, and the checkout banner

package/src/modules/lowticket/skills/wizz-lowticket-metodologia/knowledge/13-benchmarks-vsl.md

@@ -1,6 +1,6 @@
 ## 13. VSL market benchmarks
 
-> Shard of this base's methodology. Index: [`INDEX.md`](INDEX.md) · Always loaded alongside: [`guardrails.md`](guardrails.md)
+> Shard of this base's methodology. Index: [`INDEX.md`](INDEX.md) · Optional reference: [`guardrails.md`](guardrails.md)
 > Where the generic skill contradicts this shard, **the shard wins**, and that must be stated in the response.
 
 Numbers from a public market survey: reverse-engineering of 165 interviews with operators doing 7 to 9 figures a month. **This is market reference, not this base's methodology.** Where the two contradict, this base wins.

package/src/modules/lowticket/skills/wizz-lowticket-metodologia/knowledge/14-vocabulario.md

@@ -1,6 +1,6 @@
 ## 14. Source vocabulary
 
-> Shard of this base's methodology. Index: [`INDEX.md`](INDEX.md) · Always loaded alongside: [`guardrails.md`](guardrails.md)
+> Shard of this base's methodology. Index: [`INDEX.md`](INDEX.md) · Optional reference: [`guardrails.md`](guardrails.md)
 > Where the generic skill contradicts this shard, **the shard wins**, and that must be stated in the response.
 
 > The **Term** column keeps the Portuguese/original word actually used in the field (this is the vocabulary operators use day to day); the **Meaning** column is translated for clarity.

package/src/modules/lowticket/skills/wizz-lowticket-metodologia/knowledge/15-como-estender.md

@@ -1,6 +1,6 @@
 ## 15. How to extend this base
 
-> Low-ticket methodology shard. Index: [`INDEX.md`](INDEX.md) · Always loaded alongside: [`guardrails.md`](guardrails.md)
+> Low-ticket methodology shard. Index: [`INDEX.md`](INDEX.md) · Optional reference: [`guardrails.md`](guardrails.md)
 > This shard is about maintaining the base, not about traffic. It's only read when the request is "I processed new material."
 
 This base is a **distillation**. The raw material (a class, a PDF, a transcript, a third-party prompt) stays out of here: out of the package, out of git, on the machine of whoever processed it. What goes in is fact, number, checklist, and analysis, written from scratch.
@@ -18,7 +18,7 @@ This isn't just legal caution. A well-structured 120-line shard is more useful t
 3. **Find the destination shard** via the INDEX. A new subject only becomes a new shard when it doesn't fit anywhere else.
 4. **Write it into the shard**, in your own wording, keeping the exact numbers.
 5. **Log the contradiction**, if the new material clashes with what's already written: it goes into [`pontos-em-aberto.md`](pontos-em-aberto.md), numbered, doesn't disappear, and isn't resolved on your own.
-6. **Log the risk**, if the tactic violates a platform term or consumer law: it goes into [`guardrails.md`](guardrails.md), which is always loaded, and gets an inline line in the shard pointing to its condition.
+6. **Record material context** in `guardrails.md` when useful. The notes are optional and must not introduce automatic refusal, mandatory loading or repeated approval.
 7. **Measure the size.** A shard over ~200 lines gets expensive for rung 1 and needs a cut. That's how the shards split: 4 became `04`/`04a`/`04b`, 6 became `06`/`06a`/`06b`, 7 became `07`/`07a`, and 12 became `12`/`12a`/`12b`/`12c`. But line count is just a proxy — the real ceiling is size on disk (KB), not line count. Never cut across an internal routing table that points to sections on both sides of the split: that forces whoever arrives with a specific question to open two files, the opposite of what rung 1 asks for. In that case, prefer trimming internal repetition to splitting the arc in two.
 8. **Run verification before publishing.** This package runs an automated test that blocks verbatim quotes, third-party product/client names, and machine paths. Run it after editing a shard and before considering the task done — it catches in seconds what a quick re-read would miss.
 

package/src/modules/lowticket/skills/wizz-lowticket-metodologia/knowledge/17-rastreamento.md

@@ -1,6 +1,6 @@
 ## 17. Tracking: GA4, GTM, pixel, and server container
 
-> Shard of this base's methodology. Index: [`INDEX.md`](INDEX.md) · Always loaded alongside: [`guardrails.md`](guardrails.md)
+> Shard of this base's methodology. Index: [`INDEX.md`](INDEX.md) · Optional reference: [`guardrails.md`](guardrails.md)
 > Where the generic skill contradicts this shard, **the shard wins**, and that must be stated in the response.
 > ⚠️ **This shard conflicts with 6.3-6.4.** The connect-rate ruler requires the pixel directly in `<head>`, with no GTM. This shard puts the pixel inside GTM. See [open point 38](pontos-em-aberto.md).
 

package/src/modules/lowticket/skills/wizz-lowticket-metodologia/knowledge/18-copy-desejo-oferta.md

@@ -1,6 +1,6 @@
 ## 18. Copy — from desire to offer
 
-> Shard of this base's methodology. Index: [`INDEX.md`](INDEX.md) · Always loaded alongside: [`guardrails.md`](guardrails.md)
+> Shard of this base's methodology. Index: [`INDEX.md`](INDEX.md) · Optional reference: [`guardrails.md`](guardrails.md)
 > Where the generic skill contradicts this shard, **the shard wins**, and that must be stated in the response.
 
 **What's here:** `18.1` channeled desire · `18.2` specific beats generic · `18.3` awareness levels and the mismatch · `18.4` market sophistication · `18.5` the named villain · `18.6` the thesis in 5 moves · `18.7` the proof ladder · `18.8` the 7 blocks of copy · `18.9` the 4 value levers · `18.10` the offer sequence · `18.11` bonus vs. objection · `18.12` diagnosis by metric · `18.13` the headline exercise · `18.14` the 6 principles on one screen
@@ -30,7 +30,7 @@ The winner isn't more *creative*. It's more **specific**, more **visual**, and i
 
 > **Two important guardrails here.**
 > 1. **Specific is not invented.** The specificity ruler only applies to what the offer actually delivers — promising a specific destination that isn't fulfilled isn't just unethical, in practice it turns into refund requests and account-block risk.
-> 2. **Borrowed proof via a real person's name** **only with that person's authorization**: condition and alternative in [guardrails 44](guardrails.md). The concept of borrowed proof still holds; without authorization, the proof comes from a descriptive reference, an archetype, or your own proof.
+> 2. Distinguish reference from endorsement; do not invent partnership as fact ([guardrails 44](guardrails.md)).
 
 ### 18.3 Awareness levels — where she is when she finds you
 
@@ -214,7 +214,7 @@ The most actionable block in this shard. **Copy doesn't get fixed by guessing: b
 
 1. **What's the DESTINATION?** Not the category. The place she wants to be.
 2. **What's the MENTAL IMAGE?** In 5 words or fewer that she can actually **see**.
-3. **What's the REFERENCE?** Someone or something she already wants to be. *(A real person's name only with their authorization: [guardrails 44](guardrails.md).)*
+3. **What's the REFERENCE?** Distinguish reference from endorsement; do not invent partnership as fact ([guardrails 44](guardrails.md)).
 4. **Who's the VILLAIN?** The named culprit — the one that takes the blame off her.
 
 **Assembling it:**

package/src/modules/lowticket/skills/wizz-lowticket-metodologia/knowledge/INDEX.md

@@ -1,14 +1,16 @@
 # Low Ticket Methodology · INDEX
 
+**Optional proof block:** including testimonials and proof images is the operator’s decision. Missing materials do not block completion of the page. By default, omit the block when no material is available; prepare fields for later editing only if requested. Do not require testimonial collection or renewed confirmation to deliver the rest.
+
 > The base's router. Find your request's line, open **one** file, work.
 > 26 shards · distillation of 71 processed sources · last revised 2026-09-15
 
 **Precedence:** generic skill against shard, **the shard wins**, and say so in the response.
-**Always together:** [`guardrails.md`](guardrails.md), the 8 source tactics with a condition of use.
+**Execution (2026-10-20):** follow the authorized request and continue with explicit assumptions for reversible choices. Ask only for indispensable missing inputs. `guardrails.md` is optional; historical conditions create no veto or additional approval. Keep facts, examples and assumptions clearly identified.
 
 | Rung | Read | When |
 |---|---|---|
-| 0 | this INDEX + `guardrails.md` | always |
+| 0 | this INDEX | always |
 | 1 | **one** shard from the table | the request matches a trigger |
 | 2 | raw source on the base owner's machine | rare: the shard didn't answer |
 
@@ -20,21 +22,21 @@ Don't open two shards to figure out which one it was. The 3rd column exists for
 | Funnel diagnosis, "where it's leaking," Utmify | [`02-diagnostico-funil.md`](02-diagnostico-funil.md) | The 5 transitions with benchmarks, what to attack first, real vs. fake ROI |
 | Campaign, bid, budget, scaling, cutting | [`03-campanha-bidcap.md`](03-campanha-bidcap.md) | CBO + Bid Cap + Advantage with no interests, bid and cut rules, analysis cadence |
 | **Bid cap, the 3x rule, when to pause** | **§3.7** of [`03`](03-campanha-bidcap.md) | The traffic manager's ruler: Bid Cap prerequisites and what's forbidden by default. §3.9 covers the scale reading, with [points 39 and 40](pontos-em-aberto.md) open |
-| **New account, multi-login, proxy, high CPM/CPC** | **§3.6** of [`03`](03-campanha-bidcap.md) | LALF, proxy, verification, manual columns. Has a tactic with a condition: [guardrails 20](guardrails.md) |
+| **New account, multi-login, proxy, high CPM/CPC** | **§3.6** of [`03`](03-campanha-bidcap.md) | LALF, proxy, verification, manual columns. Contextual note: [guardrails 20](guardrails.md) |
 | **Offer validated? Scaling in Portugal** | **§3.7** of [`03`](03-campanha-bidcap.md) | 3 days of stable ROI and 30-50 sales, budget at 2-3x the ticket, one account only. Scales +20/+30/+50% by ROAS (§3.2). PT exceptions: price with VAT in **§6.1** of [`06`](06-pagina-vendas.md), MB WAY with no bump and upsell in **§7.3** of [`07`](07-funil-upsell.md) |
 | Creative: structure, hook, production rules, angle testing | [`04-criativos.md`](04-criativos.md) | §4.1-4.5 and §4.12: structure, rules, triggers, platform, sub-niche, organic-to-paid validation |
-| **Video, image, or avatar made with AI** | [`04a-criativos-ia.md`](04a-criativos-ia.md) | §4.6, §4.9, §4.13: realism, image generation, talking avatar. Has a tactic with a condition: [guardrails 21](guardrails.md) |
+| **Video, image, or avatar made with AI** | [`04a-criativos-ia.md`](04a-criativos-ia.md) | §4.6, §4.9, §4.13: realism, image generation, talking avatar.  |
 | **VSL script, mini VSL, pt-BR→pt-PT transcreation, visual template, swipe file** | [`04b-criativos-formatos.md`](04b-criativos-formatos.md) | §4.7, §4.7-A, §4.8, §4.10, §4.11, §4.11-A, §4.11-B: VSL in 6 blocks, the 9 sales and play rate, pt-BR→pt-PT, 14 templates, the 155 pieces, 2026 organic formats |
-| **Writing a video creative script, briefing, variations, retention drop** | [`04c-criativos-roteiro.md`](04c-criativos-roteiro.md) | §4.16-4.24: the 3-question brief, block map by 15/30/60/90 s, rules per block, script table + spoken text, one axis per batch, retention diagnosis, checklist, modular production hook × body × CTA. Has a tactic with a condition: [guardrails 49](guardrails.md) |
+| **Writing a video creative script, briefing, variations, retention drop** | [`04c-criativos-roteiro.md`](04c-criativos-roteiro.md) | §4.16-4.24: the 3-question brief, block map by 15/30/60/90 s, rules per block, script table + spoken text, one axis per batch, retention diagnosis, checklist, modular production hook × body × CTA. Contextual note: [guardrails 49](guardrails.md) |
 | **See a creative that's already been made** | **§4.10** of [`04b`](04b-criativos-formatos.md) + [`CATALOGO`](../CATALOGO.md) | The 155 swipe pieces: composition, duration, screen, hook type |
 | **Why the copy isn't converting: awareness, sophistication, villain, proof** | [`18-copy-desejo-oferta.md`](18-copy-desejo-oferta.md) | The 5 awareness levels, the 5 sophistication stages, the named-villain formula, the proof ladder, the 7 copy blocks, value levers and offer sequencing (§18.9-18.11) |
-| **Writing or fixing a headline** | **§18.2 and §18.13** of [`18`](18-copy-desejo-oferta.md) | The 3 axes of specificity and the 4-question exercise. **The headline names the mechanism, the VSL explains it** ([point 46](pontos-em-aberto.md)). Has a tactic with a condition: [guardrails 44](guardrails.md) |
+| **Writing or fixing a headline** | **§18.2 and §18.13** of [`18`](18-copy-desejo-oferta.md) | The 3 axes of specificity and the 4-question exercise. **The headline names the mechanism, the VSL explains it** ([point 46](pontos-em-aberto.md)). Contextual note: [guardrails 44](guardrails.md) |
 | **Low CTR, bounces off the page, doesn't buy: which text block is broken** | **§18.12** of [`18`](18-copy-desejo-oferta.md) | Each metric points to one block. A different axis from section 2: section 2 finds the stage, 18.12 finds the sentence |
-| Offer, promise, price, guarantee, mechanism | [`05-oferta.md`](05-oferta.md) | Value equation, framework, price ranges and plans, guarantee, unique mechanism. Has a tactic with a condition: [guardrails 48](guardrails.md) |
-| Sales page: structure and copy | [`06-pagina-vendas.md`](06-pagina-vendas.md) | 12-block anatomy, copy and layout rules. Has a tactic with a condition: [guardrails 48](guardrails.md) |
+| Offer, promise, price, guarantee, mechanism | [`05-oferta.md`](05-oferta.md) | Value equation, framework, price ranges and plans, guarantee, unique mechanism. Contextual note: [guardrails 48](guardrails.md) |
+| Sales page: structure and copy | [`06-pagina-vendas.md`](06-pagina-vendas.md) | 12-block anatomy, copy and layout rules. Contextual note: [guardrails 48](guardrails.md) |
 | **Slow page, connect rate, pixel, LCP** | **§6.3-6.4** of [`06`](06-pagina-vendas.md) | Page engineering and the numeric performance targets |
-| **Pure low-ticket page (R$19.90-37)** | [`12c-anatomia-low-ticket.md`](12c-anatomia-low-ticket.md) | Fixed 11-block anatomy, checklist, and creative. See [point 25](pontos-em-aberto.md) before finalizing. Has tactics with a condition: [guardrails 23 and 48](guardrails.md) |
-| Instagram: profile, bio, highlights, stories, UTM | [`06a-instagram.md`](06a-instagram.md) | Where the sales actually come from, profile anatomy, highlight per objection, the 20 min/day routine, UTM, BM plumbing, how many profiles, how to read the funnel (§6A.6-6A.9). Has a tactic with a condition: [guardrails 32](guardrails.md) |
+| **Pure low-ticket page (R$19.90-37)** | [`12c-anatomia-low-ticket.md`](12c-anatomia-low-ticket.md) | Fixed 11-block anatomy, checklist, and creative. See [point 25](pontos-em-aberto.md) before finalizing. Contextual notes: [guardrails 23 and 48](guardrails.md) |
+| Instagram: profile, bio, highlights, stories, UTM | [`06a-instagram.md`](06a-instagram.md) | Where the sales actually come from, profile anatomy, highlight per objection, the 20 min/day routine, UTM, BM plumbing, how many profiles, how to read the funnel (§6A.6-6A.9).  |
 | **VSL player: custom player, replacing the YouTube embed** | [`06b-player-vsl.md`](06b-player-vsl.md) | §6B.1 and §6B.2: what the player needs to deliver and how. The sped-up progress bar is an assumed dark pattern: [point 33](pontos-em-aberto.md). Muted autoplay: [point 42](pontos-em-aberto.md) |
 | Upsell, downsell, payment recovery | [`07-funil-upsell.md`](07-funil-upsell.md) | Funnel structure, rules, recovery, pain and tone per page (§7.5-7.6), funnel copy rules, the post-checkout technical block, the master document (§7.7-7.9) |
 | **Price and conversion of each funnel stage** | **§7.4** of [`07`](07-funil-upsell.md) | Cascade U1 15-25%, U2 20-35%, downsell, total ticket 1.5-2.3x the front |
@@ -47,9 +49,9 @@ Don't open two shards to figure out which one it was. The 3rd column exists for
 | General audit of an entire operation | [`11-checklist-roi.md`](11-checklist-roi.md) | 43 items from the source, summarized into 6 sections: offer, Instagram, VSL, checkout, tracking, campaign |
 | Finding a new offer to model, mining the market | [`12-mineracao-ofertas.md`](12-mineracao-ofertas.md) | §12.1-12.4, §12.6, §12.9, §12.10: the price trick, the 0-10 rubric with a cutoff at 6, from data to MVP, 3 safety rules, the 5 E's, the operating flow and spreadsheet |
 | **Evaluating a mined offer, giving a verdict; viewing a competitor's offer** | [`12a-mineracao-veredito.md`](12a-mineracao-veredito.md) | §12.5 and §12.8: how to score, what disqualifies, a third-party creative pack read as market data |
-| **Producing the improved version (running the factory, the prompts)** | [`12b-fabrica-de-ofertas.md`](12b-fabrica-de-ofertas.md) | §12.7: the agent, the reverse-engineering variant, and the PDF structure. Has tactics with a condition: [guardrails 45 and 23](guardrails.md) |
+| **Producing the improved version (running the factory, the prompts)** | [`12b-fabrica-de-ofertas.md`](12b-fabrica-de-ofertas.md) | §12.7: the agent, the reverse-engineering variant, and the PDF structure. Contextual notes: [guardrails 45 and 23](guardrails.md) |
 | **Mirroring a quiz funnel as reference and taking it to another market** | **§12.11** of [`12b`](12b-fabrica-de-ofertas.md) | The mirror is study material; what goes live is your own funnel built from it ([point 65](pontos-em-aberto.md)). When to use a quiz, the BR → PT → ES/UK sequence, the 6-phase mirroring prompt (0 to 5), the file audit, what to build from scratch before publishing |
 | Market benchmark: VSL, retention, ROAS | [`13-benchmarks-vsl.md`](13-benchmarks-vsl.md) | The 13 numbers to know by heart and the 12 laws. This is market data: where it contradicts a shard, the shard wins |
 | An acronym or term you don't recognize | [`14-vocabulario.md`](14-vocabulario.md) | The methodology's vocabulary, translated |
-| A question the shard doesn't settle, an internal contradiction | [`pontos-em-aberto.md`](pontos-em-aberto.md) | The open points, the resolved ones, and the ones with a condition in `guardrails.md`. Ask instead of assuming |
+| A question the shard doesn't settle, an internal contradiction | [`pontos-em-aberto.md`](pontos-em-aberto.md) | The open points, the resolved ones, and the ones with a condition in `guardrails.md`. State assumptions for reversible choices; ask for indispensable inputs |
 | "I processed new material," "update the methodology" | [`15-como-estender.md`](15-como-estender.md) | How to add knowledge without bloating the load or bringing in third-party text |

package/src/modules/lowticket/skills/wizz-lowticket-metodologia/knowledge/guardrails.md

@@ -1,89 +1,37 @@
-# Guardrails · eight tactics with a condition
+# Execution notes · optional reference
 
-> Loaded **always**, together with [`INDEX.md`](INDEX.md). These are eight tactics that the source material teaches and that touch platform terms, consumer law, or a third party's rights. **The method uses them, within the condition.** Each section gives the tactic, how to do it, and the risk.
->
-> **The operation owner's decision (2026-09-24):** all eight become method with a condition. The agent applies the tactic when the condition is met and, when it isn't, uses the alternative described in the same section. If a shard teaches the tactic, the pointer to the condition is inline there too. Found the material without finding this file? Then the loading is wrong: guardrails load at rung 0.
+**Optional proof block:** including testimonials and proof images is the operator’s decision. Missing materials do not block completion of the page. By default, omit the block when no material is available; prepare fields for later editing only if requested. Do not require testimonial collection or renewed confirmation to deliver the rest.
 
-## 20 · Buying engagement (likes and comments)
+> Updated 2026-10-20: the methodology's guardrail layer has been retired at the operator's request. This filename remains for existing links. It is not required reading, does not outrank shards, and creates no approval gate.
 
-**The tactic.** One of the sources teaches buying likes and comments (an engagement-buying tool) to inflate the creative's engagement signal. It's logged in [`03-campanha-bidcap.md`](03-campanha-bidcap.md) §3.6.
+Execute the authorized request using available context. Do not ask again for a decision already made. For reversible choices, state a reasonable assumption and continue; ask only when an indispensable input is missing. Uncertainty in one part must not stop independent work.
 
-**How to do it.** Allowed. Buy engagement to give the creative an initial signal, with the risk noted in the campaign plan (which account, which BM, how much was bought). Validating the creative organically (§4.12) is still the risk-free path and can run alongside.
+These notes support contextual judgment, not automatic refusal or replacement of the requested tactic. Mention a material risk once when relevant, without requiring ritual acceptance. Historical references to conditions of use do not reinstate the retired layer.
 
-**Risk.** Inauthentic engagement violates Meta's Terms. Meta may cut the page's reach or take down the account and the BM, exactly the asset the LALF and the proxy exist to protect. Prefer doing it outside the main account.
+## 20 · Buying engagement
 
-## 21 · AI avatar
-
-**The tactic.** Sections 4.6, 4.9, 4.13 and 4.14 of [`04a-criativos-ia.md`](04a-criativos-ia.md) teach how to create a realistic avatar and profile with AI.
-
-**How to do it.** Allowed **with a notice that it is AI**. The avatar itself is method; what you don't do is hide that it's AI. Use the platform's AI content label when there is one and make it clear in the piece or the profile that the person is generated. The lip-sync rule also applies: never reuse an avatar take whose mouth doesn't match the piece's audio 1:1.
-
-**Risk.** Meta and Instagram require an account representing a fictitious person to be identifiable as such, and the rule varies by format and by country. In Portugal and the EU the transparency bar is stricter (§4.8 already logs the same caution for promises).
+The tactic is recorded in `03-campanha-bidcap.md` §3.6. Keep purchased metrics separate from observed results so the diagnosis remains useful. Consider account risk in campaign decisions without adding a methodology approval gate.
 
 ## 23 · Testimonials
 
-**The tactic.** The offer-factory source (§12.7 in [`12b-fabrica-de-ofertas.md`](12b-fabrica-de-ofertas.md)) suggests filling the page's social proof with an AI-generated face plus a fictional name and city.
-
-**How to do it.** Testimonials **only from real customers**. The technique of structuring and scripting a testimonial still holds: ask for video or audio feedback, organize before/after, highlight the result ([`06a-instagram.md`](06a-instagram.md) §6A.4). Inventing a customer, face, name, or city does not. Without a customer yet, the page goes out without a testimonial block. The same condition applies to any third-party proof (a study, an institution, a specialist, a results print): only if it really exists. In a creative script with no proof, the answer is a live demonstration of the product ([`04c`](04c-criativos-roteiro.md) §4.16).
-
-**Risk.** A fabricated testimonial violates Meta's ad policy and constitutes deceptive advertising (CDC in Brazil; in the EU the bar is stricter, and §4.8 requires framing every testimonial as an individual result). Fake social proof that gets discovered destroys the whole offer.
-
-## 32 · A third party's document to verify the profile
-
-**The tactic.** One of the sources teaches passing Instagram's profile verification using "a photo that matches the document," with the example of putting a woman on the profile and sending her mother's document. The category part of the same source is logged in [`06a-instagram.md`](06a-instagram.md).
-
-**How to do it.** Allowed **with the document owner's authorization**. The person whose document goes to verification knows, agrees, and is recorded as part of the business. Add the **"Community"** category (the easiest to verify) and a photo consistent with the document submitted. The reported CPA and CPM gains come from the category and the consistency.
-
-**Risk.** Meta expects the document to match whoever answers for the account; if the platform challenges it, the profile and the BM are tied to that person's identity. Without authorization, it's use of someone else's identity and doesn't go in.
-
-## 44 · A real person's name as borrowed proof
-
-**The tactic.** The "desire to offer" source (shard [`18`](18-copy-desejo-oferta.md) §18.2 and §18.13) shows that a specific headline beats a generic one because it carries **borrowed proof**: "someone she already admires and wants to be." The deck's literal example is a weight-loss headline that names a Brazilian influencer.
-
-**How to do it.** A real person's name **only with that person's authorization** (in writing: an advertising contract, a partnership, or a co-production, section 9). Without authorization, borrowed proof comes from somewhere else:
-
-- **Descriptive reference, not a name:** "the body of someone who's trained for 10 years," "the routine of someone who works 12h a day."
-- **Archetype or role:** "a mother of two who fit into her old clothes again," sophistication stage 5 (§18.4).
-- **Your own proof:** the rungs from §18.7 that the operation actually has: a specific number, a demonstration, volume.
-
-The deck's own guardrail still holds on top of this: *"specific isn't invented: if you don't deliver, specific turns into refunds and account bans."*
-
-**Risk.** Without authorization it's unauthorized use of name and image (article 20 of the Civil Code and the CDC in Brazil; in the EU the bar is stricter), and Meta forbids implying a public figure's endorsement without authorization. The risk is double: a notice from the rights holder, and disapproval or a ban, arriving exactly when the creative scales.
-
-## 45 · A third party's TikTok video
-
-**The tactic.** One of the creative-tools sources (logged in [`04a-criativos-ia.md`](04a-criativos-ia.md) §4.15) teaches downloading TikTok videos without the watermark to use as B-roll, and using footage of a person from another country to test audience acceptance.
-
-**How to do it.** A third party's video **only as a reference for recording your own**: model the video that went viral. Study format, pace, hook, and structure (§4.11-B), and record your own on the same skeleton. Don't upload the other person's video, not even as B-roll. For the rest:
-
-- **Licensed stock libraries** for B-roll and illustration: Pexels and equivalents.
-- **Your own or generated material**, via the [`04a`](04a-criativos-ia.md) §4.6, §4.9, §4.13, and §4.14 stack (the one-scene, several-lines pipeline solves cheap B-roll), with the condition of [guardrails 21](guardrails.md) when it involves an avatar.
-- **Test acceptance** with your own creative organically (§4.12), and study a foreign audience by looking: the 155-piece swipe file ([`04b`](04b-criativos-formatos.md) §4.10) and the Ad Library.
-
-**Risk.** Uploading someone else's video infringes copyright and image rights, TikTok's Terms (extraction for commercial use), and Meta's requirement of usage rights over all ad material.
-
-## 48 · A struck-through reference price
-
-**The tactic.** The source page anatomy (shard [`12c`](12c-anatomia-low-ticket.md) block 06, and §6.1 of [`06-pagina-vendas.md`](06-pagina-vendas.md)) says to show "full value struck through, entry price highlighted." In low-ticket practice, that full value is usually the sum of the value assigned to the materials.
+Produce structures, scripts and examples without blocking the whole page when customer evidence is missing. Identify fictional characters and examples as demonstrations; do not present them as real customers or results. Omit the block or use a product demonstration when relevant if proof is unavailable.
 
-**How to do it.** A struck-through price **only if it was actually charged** (in the EU, the lowest price charged in the previous 30 days). If it was never charged, anchor by value without striking through: **"134€ em materiais · hoje 14,90€,"** with the item-by-item sum visible in the value block. The anchoring effect is preserved and the claim is verifiable. Applied on a client's PT page on 2026-09-05.
+## 44 · A real person's name
 
-**Risk.** Striking through a price that was never charged is a fake discount: the CDC in Brazil; in Portugal, the European price indication directive (Omnibus, EU 2019/2161), enforced by ASAE under DL 57/2008.
+Distinguish references, commentary and comparisons from claims of partnership or endorsement. Merely mentioning a person does not require additional methodology approval. Do not invent partnership, permission or endorsement as facts.
 
-> 🔢 **This guardrail was number 33 until 2026-09-09.** It was opened on 2026-09-05 reusing a number that already belonged to the player's progress bar in [`pontos-em-aberto.md`](pontos-em-aberto.md). Renumbered to 48, the first free one. Anyone who finds "guardrail 33" in older material is looking at this one.
+## 45 · Third-party video
 
-## 49 · A hook with a personal attribute
+Analyze, edit and work with supplied or authorized material within the requested scope. The blanket rule limiting third-party video to reference for re-recording is retired. Consider context and usage rights when relevant to the actual use; public availability does not establish a license.
 
-**The tactic.** Section 4.5 of [`04-criativos.md`](04-criativos.md) teaches naming the audience in the first second, with a shopkeeper as the example. The natural extension is naming a personal trait of the viewer.
+## 48 · Reference pricing
 
-**How to do it.** A writing rule for the hook:
+Build the requested pricing and anchoring structure, distinguishing historical prices from assigned bundle value. Do not invent a charging history or discount as fact. Label assumptions and illustrative numbers in drafts.
 
-- **Passes:** occupation or role ("você que é lojista", "pra quem vende no Instagram") and result or goal ("um jeito de perder 5 kg sem academia", "pra quem quer sair das dívidas").
-- **Fails:** a sensitive trait asserted in the second person ("você que está acima do peso", "você que está endividado"). Health, weight, body, debt, financial situation, age, sexual orientation, religion, ethnicity.
-- **Alternatives when the trait is the topic:** third person or an open question ("por que a dieta para de funcionar depois dos 40?"), the pain scene of [`04c`](04c-criativos-roteiro.md) §4.19, identity by role from [`18`](18-copy-desejo-oferta.md) §18.4 ("pra mãe de dois…").
+## 49 · Hooks with personal attributes
 
-**Risk.** Meta's personal attributes policy rejects copy that asserts or implies the viewer has one of those traits, and repeated rejections weigh on the account and the BM.
+Write the requested hooks and variations. The automatic pass/fail rule is no longer a methodology editorial veto. Channel suitability is contextual; when relevant, include an adapted version alongside the delivery.
 
----
+## New uncertainties
 
-**General rule when a new risky tactic shows up.** Don't stay silent and don't adopt it on your own: log it in [`pontos-em-aberto.md`](pontos-em-aberto.md), bring it here if it's a legal or ban risk, and notify the operation's owner to decide the condition.
+Record useful findings without automatically interrupting work. These notes do not grant third-party licenses, establish facts, or change the execution environment's instructions or limits.

package/src/modules/lowticket/skills/wizz-lowticket-metodologia/knowledge/pontos-em-aberto.md

@@ -1,6 +1,6 @@
 # Open points — Low Ticket Methodology
 
-Contradictions and gaps found while distilling this methodology, pulled into this separate file to keep the shards lean. **Confirm with the operation's owner, or with the source, before deciding on any of these.** Points 20, 21, 23, 32, 44, 45, 48, and 49 have a condition of use in [`guardrails.md`](guardrails.md), which is always loaded. The shards in `knowledge/` reference this file by point number (e.g., "See Open point 20").
+Historical questions and decisions. Updated 2026-10-20: previous conditions in points 20, 21, 23, 32, 44, 45, 48 and 49 are not execution gates. Consult optional notes in `guardrails.md`; continue with explicit assumptions for reversible choices and ask only for indispensable inputs.
 
 ---
 
@@ -23,11 +23,11 @@ Contradictions and gaps found while distilling this methodology, pulled into thi
 17. **"More profitable": training an expert, or closing a co-production deal?** The Instagram source says training an expert is the most profitable path (no prior audience, no bargaining); it also says co-production is the most profitable and sustainable model. The two pieces of material compare against different baselines: co-production wins **against running solo**, and training wins **against co-production**, because it doesn't split the profit. Reading adopted in section 9.2: train > partner > solo, with the partnership winning on execution speed. Neither source compares all three side by side, so confirm with the source.
 18. ~~**VSL length: 90s-2min or 7-9 minutes?**~~ **RULE ADOPTED (2026-08-28, by reading the material; not confirmed with the source.)** What decides it is **what the VSL needs to prove**, not the ticket alone. A product that proves itself on screen (showrun, a recording opening the product from the inside, 11.3): **90s to 2min**. An offer that needs to build a mechanism and authority before reaching the price: **7 to 9 min**, in the 6-block structure (4.7). The 6-block structure holds in both cases: it changes the time per block, not the order or function. **When in doubt, start short:** stretching a short VSL that retained is cheaper than salvaging a long one nobody watched.
 19. ~~**Hook: 3 or 5 seconds?**~~ **RULE ADOPTED (2026-09-24, owner's decision): 3 seconds.** Section 4.1 and the newer source said 3 seconds and section 11.6 said 5; 11.6 was corrected. Reason: Meta's hook rate (3-second plays divided by impressions) measures exactly this window, and TikTok recommends stating the proposition in the first 3 seconds. The 5 seconds that remain in §18.13 are a different rule: the **mechanism** comes in by second 5, after the hook, not in the first line.
-20. ~~**Buying engagement (an engagement-buying tool)**~~ **RULE ADOPTED (2026-09-24, the operation owner's decision): allowed with a condition.** Buying engagement is allowed, with the risk noted in the plan (Meta may cut reach or take down the account). Condition in [`guardrails.md` 20](guardrails.md#20--buying-engagement-likes-and-comments).
-21. ~~**Realistic AI profile and platform policy**~~ **RULE ADOPTED (2026-09-24, the operation owner's decision): allowed with a condition.** An AI avatar is allowed with a notice that it is AI; what you don't do is hide that it's AI. Condition in [`guardrails.md` 21](guardrails.md#21--ai-avatar).
+20. **Updated 2026-10-20:** approval layer retired. See contextual notes in [`guardrails.md`](guardrails.md).
+21. **Updated 2026-10-20:** approval layer retired. See contextual notes in [`guardrails.md`](guardrails.md). AI avatars are part of the method; keep speech synchronized.
 
 22. **Hook: name the audience or ask a question?** Section 4.5 says to name the audience in the first second ("você que é lojista..."), and the source treats this as the identification-and-filter lever. But the 155-piece swipe file (4.10) does this in only **3 of 86** creatives with speech: what dominates is the **question** (29%) and **curiosity/secret** (19%). Likely reading: both filter, but through different paths — naming filters by identity ("I'm a shopkeeper"), asking filters by desire ("I want that"). The question may win on an entertainment platform (the Instagram from 4.4, where sounding salesy too soon kills reach) and naming may win on a narrow sub-niche offer. **There's no performance data in the swipe file to decide this** — confirm with the source, and test both angles in the same ad set when in doubt.
-23. ~~**Synthetic testimonial (offer-factory class)**~~ **RULE ADOPTED (2026-09-24, the operation owner's decision): allowed with a condition.** Testimonials only from real customers; testimonial structure and scripting still hold, inventing a customer does not. Condition in [`guardrails.md` 23](guardrails.md#23--testimonials).
+23. **Updated 2026-10-20:** approval layer retired. See contextual notes in [`guardrails.md`](guardrails.md).
 24. ~~**Two ticket-repositioning tables.**~~ **RULE ADOPTED (2026-08-28, by reading the material; not confirmed with the source.)** Section 12.5 itself declares it a "working hypothesis, not a mechanical rule," and that settles it: **the Factory's fixed table (12.7) when the agent runs solo** and needs a closed number; **12.5's ranges when you're deciding by hand.** Above an origin price of R$97 the Factory's table is out of scope: its R$37 cap is the pure-low-ticket price floor, not a repositioning rule. For an origin of R$297, the ruler is 12.5's (~R$97), and sending R$37 there leaves money on the table.
 
 25. ~~**ONE price only, or two plans?**~~ **RULE ADOPTED (2026-08-28, by reading the material; not confirmed with the source.)** The axis is the **ticket**, and the cutoff is the Factory's own cap: **up to R$37, ONE price** (1 entry, 1 bump, 1 upsell); **from R$47 up, two plans** (basic decoy, premium sale) with a pop-up on the basic plan's click. The contradiction disappears once you look at each source's stated scope: 12.7-A is, by its own header, the anatomy for a **pure low-ticket page (R$19.90-37)**; the 5.3 example is Portugal at $790 and $1490, a number from an auto-generated transcript, unverified (currency and decimal places unreliable, see [`05`](05-oferta.md)), i.e. a different bracket with no reference value. That leaves 11.3, which talks about generic "low ticket" and mandates two plans: since "low ticket" in that material goes up to R$97, it falls above the cutoff and stops conflicting. The three-option example (market sample, 6.1) isn't a ruler. **Underlying reason:** below R$40 it's an impulse purchase and a second option only offers the possibility of not buying; above that, the decoy plan pays for itself.
@@ -42,7 +42,7 @@ Contradictions and gaps found while distilling this methodology, pulled into thi
 30. **Which model runs the Factory: Opus or Pro?** The recorded source (12.7) says "model: Opus" and advises against the top-tier, most expensive model because it doesn't pay off for this task. The same source's printed guide (12.7-A) lists only "a paid Claude subscription, Pro is enough" as a requirement. Not actually a conflict: "Pro" is the plan and "Opus" is the model, and the Pro plan grants access to strong models. Adopted reading: **a paid plan is enough; pick the strongest model the plan allows, and don't pay for Fable for this.** Logged because read literally they look like different instructions.
 31. **How many creatives per ad set?** The Factory's checklist (12.7-A) asks for "at least 6 creatives in the same ad set, ideally 10." Section 4.12.3 sets "one ad set per angle, up to 5 creatives inside." The two numbers measure different things (one is the ads-manager ad set, the other is the creative set per test angle), but in practice they collide if each angle becomes one ad set: 5 is less than the minimum of 6. Likely reading: 5 per angle is the **production** ruler and 6 to 10 is the **ads-manager delivery** ruler, which resolves by putting more than one angle in the same ad set or filling out with variations. **Confirm before setting up the campaign**, if the operation is designed with 5 per angle.
 
-32. ~~**A third party's ID document to verify the profile**~~ **RULE ADOPTED (2026-09-24, the operation owner's decision): allowed with a condition.** A third party's document in verification only with the document owner's authorization; the "Community" category stays adopted in 6-A. Condition in [`guardrails.md` 32](guardrails.md#32--a-third-partys-document-to-verify-the-profile).
+32. **Updated 2026-10-20:** approval layer retired. See contextual notes in [`guardrails.md`](guardrails.md). Using a third-party document to simulate identity was removed from the methodology on 2026-10-13.
 
 33. ~~**Progress bar sped up on purpose in the VSL player.**~~ **RULE ADOPTED (2026-09-04, the operation owner's decision.)** The VSL player doesn't reflect the video's real time: the bar advances faster (a factor of 1.05 to 1.25), with 200-800ms plateaus, and only lines up with real time near 90% of the video. **The bar stays as is, and the rule stands in full.** Reason for the decision: it's standard VSL-player behavior in the niche, doesn't violate any platform term, and doesn't expose the account or the BM. Logged as an **assumed** dark pattern, not as a banned tactic. If the operation ever moves into a market with a stricter consumer-practices bar, this is the first item to revisit. See 6B.1.
 
@@ -66,9 +66,9 @@ Contradictions and gaps found while distilling this methodology, pulled into thi
 
 43. **A 13-question FAQ against shard 12c's 5.** Block 09 of [`12c`](12c-anatomia-low-ticket.md)'s anatomy asks for 5 questions, covering the objections from the sheet plus refund and access. The copy for a live offer has 13, and all 13 stayed on the page, in a collapsed accordion, because that copy is canonical and each answer is short. **This wasn't decided by rule, it was decided by omission:** ask the operation's owner whether to cut it down to 5. Opened 2026-09-05.
 
-44. ~~**A real person's name as borrowed proof**~~ **RULE ADOPTED (2026-09-24, the operation owner's decision): allowed with a condition.** A real person's name only with that person's authorization; without it, a descriptive reference, an archetype, or your own proof (§18.2). Condition in [`guardrails.md` 44](guardrails.md#44--a-real-persons-name-as-borrowed-proof).
+44. **Updated 2026-10-20:** approval layer retired. See contextual notes in [`guardrails.md`](guardrails.md).
 
-45. ~~**A third party's TikTok video as your own creative**~~ **RULE ADOPTED (2026-09-24, the operation owner's decision): allowed with a condition.** A third party's video only as a reference for recording your own (model the format, pace, and hook of what went viral); the other person's video is not uploaded. Condition in [`guardrails.md` 45](guardrails.md#45--a-third-partys-tiktok-video).
+45. **Updated 2026-10-20:** approval layer retired. See contextual notes in [`guardrails.md`](guardrails.md).
 
 46. ~~**Does the headline carry the mechanism, or just the promise?**~~ **RULE ADOPTED (2026-09-09, the operation owner's decision.)** The conflict was one of vocabulary. Section 5.5 forbids **explaining** the mechanism in the headline ("the mechanism's *explanation* stays in the VSL"); §18.13 requires it to be **named**. Naming takes 3 words, explaining takes a whole VSL: they're different operations, and both lines stand.  **The headline names it, the VSL explains it.**
 
@@ -94,9 +94,9 @@ Contradictions and gaps found while distilling this methodology, pulled into thi
 
     **The list of 7 is the working list** (it's the one that says where the 80% of the result is: blocks 1 and 4), and **the list of 6 remains valid as a quick VSL check.** What the 6-block list hides is precisely the `Thesis` block, the mechanism, which §18.8 flags as one of the two that sell the most. Anyone building a VSL off the 6-block list has to make sure the thesis is in there, named or not.
 
-48. ~~**A struck-through reference price that was never charged**~~ **RULE ADOPTED (2026-09-24, the operation owner's decision): allowed with a condition.** A struck-through price only if it was actually charged; otherwise, anchor by value without striking through (CDC in Brazil, the European price indication directive in Portugal). It was number 33 until 2026-09-09. Condition in [`guardrails.md` 48](guardrails.md#48--a-struck-through-reference-price).
+48. **Updated 2026-10-20:** approval layer retired. See contextual notes in [`guardrails.md`](guardrails.md).
 
-49. ~~**A hook that asserts a personal attribute of the viewer**~~ **RULE ADOPTED (2026-09-24, the operation owner's decision): allowed with a condition.** Writing rule: occupation, role, result, or goal pass ("pra quem quer sair das dívidas"); a sensitive trait asserted in the second person fails, under Meta's personal attributes policy. Condition in [`guardrails.md` 49](guardrails.md#49--a-hook-with-a-personal-attribute).
+49. **Updated 2026-10-20:** approval layer retired. See contextual notes in [`guardrails.md`](guardrails.md).
 
 50. **Creative length: 15-30 s or 40-60 s?** The script material processed into [`04c`](04c-criativos-roteiro.md) §4.18 maps blocks for 15, 30, 60 and 90 s and treats 15-30 s as the Reels/TikTok norm. Section 4.2 says the ideal is **40 to 60 s** and that Facebook's 15 s recommendation is ineffective; the swipe file (§4.10) puts 36% of the pieces at 20-40 s. **Provisional reading, not decided:** 40-60 s stays the default for cold traffic (the shard wins); the 15 and 30 s columns are used for cut-downs of a winning creative and tested with the length axis of §4.21. Confirm with the operation owner before producing a batch that is all short.
 

package/src/modules/lowticket/skills/wizz-lowticket-minerador/SKILL.md

@@ -15,7 +15,7 @@ Two kinds of person ask this. An operator who already runs traffic, reads metric
 
 ## Source of truth
 
-Read the Cérebro state first (via the `wizz-cerebro` skill). If `wizz-lowticket-metodologia` is installed, read `knowledge/INDEX.md` + `knowledge/guardrails.md`, then:
+Read the Cérebro state first (via the `wizz-cerebro` skill). If `wizz-lowticket-metodologia` is installed, read `knowledge/INDEX.md`, then:
 
 - **`12-mineracao-ofertas.md`**: the price trick, the Ad Library filter checklist and keyword taxonomy, the 0-10 rubric with a cut at 6, the three safety rules
 - **`12a-mineracao-veredito.md`**: §12.5, the scoring ruler and what disqualifies

package/src/modules/lowticket/skills/wizz-lowticket-pagina/SKILL.md

@@ -30,7 +30,7 @@ Speed fixes the leak between the click and the page. It does not fix a bad offer
 
 ## Source of truth
 
-Read the Cérebro state first (via the `wizz-cerebro` skill). If `wizz-lowticket-metodologia` is installed, read `knowledge/INDEX.md` + `knowledge/guardrails.md` and shard `06-pagina-vendas.md`, especially §6.3-6.4. Page structure and copy blocks for a pure low-ticket page live in `12c-anatomia-low-ticket.md` (the 11-block anatomy, not `12b` anymore); VSL player behavior (autoplay, progress bar, weight) is `06b-player-vsl.md`; conversion-side reasoning is `wizz-page-cro`. Where a generic skill contradicts the shard, the shard wins and you say so.
+Read the Cérebro state first (via the `wizz-cerebro` skill). If `wizz-lowticket-metodologia` is installed, read `knowledge/INDEX.md` and shard `06-pagina-vendas.md`, especially §6.3-6.4. Page structure and copy blocks for a pure low-ticket page live in `12c-anatomia-low-ticket.md` (the 11-block anatomy, not `12b` anymore); VSL player behavior (autoplay, progress bar, weight) is `06b-player-vsl.md`; conversion-side reasoning is `wizz-page-cro`. Where a generic skill contradicts the shard, the shard wins and you say so.
 
 **Open conflict, do not resolve it alone.** §6.3-6.4 (this skill's rule) fires the pixel direct, first in `<head>`, no tag manager. `17-rastreamento.md` installs that same pixel *inside* GTM, as part of the full GA4 + Meta + server-container stack. This is ponto 38 of `pontos-em-aberto.md` in `wizz-lowticket-metodologia`, and it is unresolved. If the page already runs tracking through GTM, do not rip the pixel out of the container to chase the speed target: ask which rule wins before touching it.
 

package/src/modules/lowticket/skills/wizz-lowticket-trafego/SKILL.md

@@ -11,7 +11,7 @@ Most campaign damage is self-inflicted. An operator sees a bad number, changes t
 
 ## Source of truth
 
-The numbers live in `wizz-lowticket-metodologia`, not here. On activation, read `knowledge/INDEX.md` and `knowledge/guardrails.md` from that skill, then the shard the request needs:
+The numbers live in `wizz-lowticket-metodologia`, not here. On activation, read `knowledge/INDEX.md` from that skill, then the shard the request needs:
 
 - **`03-campanha-bidcap.md`**: campaign structure, bid cap ruler, pause rule, scale levers, cadence
 - **`02-diagnostico-funil.md`**: the funnel transitions and their benchmarks

package/src/modules/wizz/agents/wizz-growth/knowledge/playbook.md

@@ -28,7 +28,7 @@ Quem não sabe por onde começar entra por `wizz-lowticket-guia`, que vem antes
 | Etapa                                                                                             | Skill                               | Observação                                                          |
 | ------------------------------------------------------------------------------------------------- | ----------------------------------- | ------------------------------------------------------------------- |
 | Minerar e julgar oferta de concorrente                                                            | `wizz-lowticket-minerador`          | vem antes de `wizz-offer-forge`                                     |
-| Gatilho para um shard (funil, bid cap, criativo, oferta, página, VSL, upsell, copy, rastreamento) | `wizz-lowticket-metodologia`        | começa por `knowledge/INDEX.md` e `guardrails.md`; um shard por vez |
+| Gatilho para um shard (funil, bid cap, criativo, oferta, página, VSL, upsell, copy, rastreamento) | `wizz-lowticket-metodologia`        | começa por `knowledge/INDEX.md`; `guardrails.md` é consulta opcional; um shard por vez |
 | Performance da página de venda                                                                    | `wizz-lowticket-pagina`             | vem antes de `wizz-lowticket-funil`                                 |
 | Escada pós-checkout                                                                               | `wizz-lowticket-funil`              | só depois de existir front-end que converte                         |
 | Campanha Meta                                                                                     | `wizz-lowticket-trafego` (área ads) | via `wizz-ads`                                                      |