wizz-method 2.15.0 → 2.17.0

package/src/skills-lib/wizz-video-styles/assets/remotion/editorial/theme.ts

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+import { createContext, useContext } from "react";
+import { loadFont as loadInter } from "@remotion/google-fonts/Inter";
+import { loadFont as loadJetBrainsMono } from "@remotion/google-fonts/JetBrainsMono";
+import { loadFont as loadPlayfair } from "@remotion/google-fonts/PlayfairDisplay";
+
+// Tema do estilo "motion editorial". Tudo que é cor, fonte e sombra mora aqui;
+// as peças leem via useTheme() e a composição aceita um tema parcial por props.
+
+export const W = 1080;
+export const H = 1920;
+export const FPS = 30;
+
+const playfair = loadPlayfair("italic", { weights: ["600", "700"], subsets: ["latin"] });
+const inter = loadInter("normal", { weights: ["400", "700", "800"], subsets: ["latin"] });
+const mono = loadJetBrainsMono("normal", { weights: ["500", "700"], subsets: ["latin"] });
+
+export const waitForFonts = (): Promise<unknown[]> =>
+  Promise.all([playfair.waitUntilDone(), inter.waitUntilDone(), mono.waitUntilDone()]);
+
+export type EditorialTheme = {
+  bg: string; // fundo claro
+  grid: string; // linhas da grade (rgba bem sutil)
+  glow: string; // luz central do fundo
+  vignette: string; // escurecimento das bordas
+  ink: string; // texto principal sobre o fundo
+  card: string; // base dos cards escuros
+  cardHi: string; // topo do gradiente dos cards
+  line: string; // texto claro sobre card escuro
+  onAccent: string; // texto sobre a cor de destaque
+  accent: string; // cor de destaque (palavra-chave, chips, anel)
+  accentWarm: string; // início do gradiente dos raios
+  accentLight: string; // fim do gradiente, contadores, cursor
+  accentShadow: string; // sombra dos raios e do anel
+  dash: string; // conector tracejado
+  shadow: string; // sombra funda dos cards
+  serif: string;
+  sans: string;
+  mono: string;
+};
+
+export const defaultTheme: EditorialTheme = {
+  bg: "#EEE7DA",
+  grid: "rgba(60,40,20,.045)",
+  glow: "rgba(255,255,255,.55)",
+  vignette: "rgba(80,50,20,.10)",
+  ink: "#1A1A1A",
+  card: "#1C1916",
+  cardHi: "#2A2521",
+  line: "#DFD8C6",
+  onAccent: "#FFFFFF",
+  accent: "#B5541C",
+  accentWarm: "#C9622A",
+  accentLight: "#E39A6C",
+  accentShadow: "rgba(150,70,20,.25)",
+  dash: "#6B5A4A",
+  shadow: "0 50px 90px rgba(70,40,15,.32), 0 12px 24px rgba(40,20,5,.22)",
+  serif: playfair.fontFamily,
+  sans: inter.fontFamily,
+  mono: mono.fontFamily,
+};
+
+export const mergeTheme = (overrides?: Partial<EditorialTheme>): EditorialTheme => ({
+  ...defaultTheme,
+  ...overrides,
+});
+
+export const ThemeContext = createContext<EditorialTheme>(defaultTheme);
+export const useTheme = (): EditorialTheme => useContext(ThemeContext);

package/src/skills-lib/wizz-video-styles/assets/remotion/editorial/timeline.ts

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+import { FPS } from "./theme";
+
+// Timing vem do ctc-align: { words: [{ text, start, end }], total } em segundos.
+// Trocar a voz = realinhar o JSON; as cenas seguem as palavras-âncora, não segundos.
+
+export type Word = { text: string; start: number; end: number };
+export type WordsData = { words: Word[]; total: number };
+
+export const norm = (s: string): string => s.toLowerCase().replace(/[^\p{L}\p{N}]/gu, "");
+
+// Início (s) da primeira palavra `text` que começa em `after` ou depois.
+// A busca é monotônica: sempre passe o tempo da âncora anterior como `after`,
+// assim palavras repetidas ("e", "o") não casam com uma ocorrência antiga.
+export const at = (words: readonly Word[], text: string, after = 0): number => {
+  const target = norm(text);
+  const hit = words.find((w) => w.start >= after - 0.001 && norm(w.text) === target);
+  if (!hit) throw new Error(`palavra não encontrada depois de ${after}s: "${text}"`);
+  return hit.start;
+};
+
+// Resolve um mapa nome -> palavra em tempos absolutos (monotônico na ordem de declaração).
+export const resolveMarks = (
+  words: readonly Word[],
+  marks: Readonly<Record<string, string>> | undefined,
+  from: number,
+): Record<string, number> =>
+  Object.entries(marks ?? {}).reduce<{ cursor: number; out: Record<string, number> }>(
+    (acc, [name, text]) => {
+      const t = at(words, text, acc.cursor);
+      return { cursor: t, out: { ...acc.out, [name]: t } };
+    },
+    { cursor: from, out: {} },
+  ).out;
+
+export type Anchored = { at: string; marks?: Record<string, string> };
+
+export type TimedScene<T extends Anchored> = {
+  def: T;
+  from: number; // s, absoluto
+  dur: number; // s
+  marks: Record<string, number>; // s, RELATIVO ao início da cena (usa direto dentro da Sequence)
+};
+
+// Monta as cenas por âncora: cada cena começa na sua palavra e vai até a âncora da
+// próxima. `overlap` faz a cena seguinte entrar um pouco antes enquanto a anterior sobe.
+export const buildScenes = <T extends Anchored>(
+  words: readonly Word[],
+  defs: readonly T[],
+  opts: { end: number; overlap?: number },
+): TimedScene<T>[] => {
+  const overlap = opts.overlap ?? 0.12;
+  const starts = defs.reduce<number[]>((acc, d) => [...acc, at(words, d.at, acc[acc.length - 1] ?? 0)], []);
+  return defs.map((def, i) => {
+    const from = Math.max(0, starts[i] - (i ? overlap : 0));
+    const to = starts[i + 1] ?? opts.end;
+    const abs = resolveMarks(words, def.marks, starts[i]);
+    const marks = Object.fromEntries(Object.entries(abs).map(([k, v]) => [k, v - from]));
+    return { def, from, dur: to - from + overlap, marks };
+  });
+};
+
+export const toFrames = (seconds: number): number => Math.round(seconds * FPS);
+
+// Duração total do filme: fim da fala + respiro final.
+export const totalSeconds = (data: WordsData, tail = 1.4): number => data.total + tail;

package/src/skills-lib/wizz-video-styles/data/recipes.json

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+{
+ "niches": {
+  "a": "dev / AI / build in public (EN)",
+  "b": "dev / AI / tech business (BR)",
+  "c": "personal finance / investing",
+  "d": "product / SaaS / marketing / business / law",
+  "e": "health / fitness / nutrition",
+  "f": "food / recipes / lifestyle / travel",
+  "g": "beauty / fashion / local services (clinic, salon, architecture, real estate)",
+  "h": "education / science / comedy"
+ },
+ "styles": {
+  "motion-editorial": {
+   "title": "Motion editorial (Greg Isenberg)",
+   "needs": "Only a voice track. No one on camera required (a short face insert is optional). App or product screens as screenshots.",
+   "fits": "Explaining a system, a workflow, a tool or a framework; tech, SaaS, AI, productivity, finance apps, B2B. Calm authority, saves and comments.",
+   "look": [
+    "Light warm background (cream, sand, light grey) with a faint square grid and a soft vignette.",
+    "One object at a time in the centre: dark rounded cards with deep soft shadows, pill-shaped inputs, file chips, a phone card holding a real screenshot.",
+    "An accent shape in one warm colour (orange, copper) that recurs: rays, a ring, a starburst.",
+    "Dashed connectors drawing between chips; text typed inside pills."
+   ],
+   "palette": "Background #EEE7DA, ink #1A1A1A, card #1C1916 → #2A2521, card text #DFD8C6, one accent (#B5541C / #C9622A / #E39A6C). Swap the accent for the brand colour; keep the light background.",
+   "type": "Serif italic display for headlines and pill text (Playfair Display italic 600/700); sans for small UI; mono for code.",
+   "motion": [
+    "Each scene enters with a spring (scale 0.94 → 1, rise 70 px) and leaves rising and fading; scenes overlap ~0.1 s, so there is no hard cut.",
+    "Slow camera push of 3 to 4 % across a scene.",
+    "Objects transform into the next object (pill becomes card, card becomes phone) instead of cutting.",
+    "Counters tick up to real numbers; typing in pills; connectors draw in."
+   ],
+   "captions": "Small or none. If used: one line of 2 to 4 words, sans bold ~50 px, ink colour on the light background, active word in the accent. Headline in serif italic, two-tone (ink + accent), only at key moments.",
+   "hook": "A serif headline of the claim with one object animating in under it (0 to 3 s). A real number works well.",
+   "cta": "The CTA word typed in a pill with the accent shape lighting up; one line of serif below.",
+   "music": "Continuous bed, calm (piano, ambient, soft electronic), around 0.2 of the voice level with fade in/out.",
+   "sfx": "Rare: a soft whoosh on the 2 or 3 biggest transformations, at most ~1 per 10 s. Light typing under one typed pill. Nothing on every scene.",
+   "dont": [
+    "Full-screen browser screen recordings (they can come out stretched); use real screenshots inside a phone card.",
+    "Giant outlined captions; they fight the editorial look.",
+    "A sound on every scene change; pops, dings and impacts in sequence."
+   ],
+   "template": "assets/remotion/editorial/"
+  },
+  "meme-rapido": {
+   "title": "Fast meme montage (Fireship, Filipe Deschamps)",
+   "needs": "A voice track and a stock of images: code, memes, stock clips, logos, article screenshots. Face optional.",
+   "fits": "Dev and tech news, explainers with humour, history of a technology, opinion pieces. Highest reach per dev channel in the set.",
+   "look": [
+    "Dark or saturated flat background (black, navy, electric blue).",
+    "Big display text, code on screen, stock footage, meme reaction clips, hand-drawn stick figures, logos stacking on a timeline.",
+    "Highlighter pills on key words (yellow/orange on BR channels)."
+   ],
+   "palette": "Black or navy base; 2 to 4 loud accents (yellow, cyan, lime, orange, purple). Official logo colours when logos appear.",
+   "type": "Heavy rounded or pixel display font for key words; mono for code; bold sans for pills.",
+   "motion": [
+    "Hard cuts every 1.5 to 3 s; text pops in; stills slide or scale briefly.",
+    "Memes and reaction clips as punchlines, usually 1 to 2 s.",
+    "Timeline variant: items accumulate on one canvas, almost no cuts."
+   ],
+   "captions": "Key words only, very large and coloured, centred; or a highlighter pill of 2 to 4 lowercase words lower-centre (BR variant).",
+   "hook": "A surprising fact or number in huge type in the first second.",
+   "cta": "Usually spoken; a final meme or the channel's signature card.",
+   "music": "Continuous bed in most (upbeat lo-fi / electronic), low under the voice.",
+   "sfx": "Whoosh on some cuts and a pop on text, but only on a minority of cuts (see the measured row).",
+   "dont": [
+    "A sound on every cut.",
+    "Memes longer than the joke (more than ~2 s).",
+    "Small text: this style lives on huge type."
+   ]
+  },
+  "explicador-animado": {
+   "title": "Animated explainer (Kurzgesagt, Jeff Nippard, Jeremy Ethier)",
+   "needs": "A voice track and animation (2D illustration, 3D anatomy, infographics, charts). Face optional, often as b-roll.",
+   "fits": "Science, health, fitness, nutrition, finance concepts, any 'how it works'. Among the highest median reach of every style measured.",
+   "look": [
+    "Flat saturated illustration (Kurzgesagt) or a dark gym / light neutral background with 3D anatomy and highlights.",
+    "Red or warm glow over the subject (the muscle, the organ, the number); dashed arrows; before/after comparisons; charts that build."
+   ],
+   "palette": "Saturated illustration palette, or grey/charcoal base with one red highlight and one green/neon secondary.",
+   "type": "Heavy italic sans for titles; plain sans for captions; thin serif or sans for data labels.",
+   "motion": [
+    "Scene change every 2 to 3 s; elements build in sequence; highlight pulses on the subject; charts draw.",
+    "Camera moves inside the illustration rather than cutting."
+   ],
+   "captions": "Small, white with outline, lower-centre, often no colour emphasis; titles big in a gradient or bold colour.",
+   "hook": "The claim plus the visual of the subject highlighted, or a data point ('19% body fat') in the first second.",
+   "cta": "A summary table or the full routine/sheet on screen; spoken follow/save.",
+   "music": "Continuous bed in almost every case; the richest scores of the set (Kurzgesagt's are composed by Epic Mountain).",
+   "sfx": "Whooshes on transitions are common here, still only on a minority of cuts; soft UI sounds on highlights.",
+   "dont": [
+    "Static slides with voice over.",
+    "More than one highlight colour fighting for attention."
+   ]
+  },
+  "talking-head-legenda": {
+   "title": "Talking head with highlighted captions",
+   "needs": "A person on camera talking (selfie, studio, stream, stage). Nothing else.",
+   "fits": "Opinion, news, advice, reaction, review, beauty talk; every niche in the set has it. Reach comes from the content, not the edit.",
+   "look": [
+    "One framing (selfie or studio), sometimes a second angle; jump cuts remove pauses.",
+    "A headline box (white or black) in the first seconds; captions word by word."
+   ],
+   "palette": "Whatever the room is; captions white with outline, one accent for the keyword (yellow is the BR default; red, green or purple elsewhere).",
+   "type": "Bold sans uppercase for captions; condensed bold for the headline box; some finance/BR channels use a white serif.",
+   "motion": [
+    "Few cuts (median ~1 per 10 s); punch-in zooms on emphasis; occasional reaction insert."
+   ],
+   "captions": "Word by word or 1 to 3 words, bold, lower-centre (above the platform UI), keyword in the accent colour.",
+   "hook": "The headline box with the claim or question in the first frame, spoken at the same time.",
+   "cta": "Spoken to camera; caption repeats the keyword.",
+   "music": "None or faint in most; the voice carries it.",
+   "sfx": "Rare; an occasional pop on a caption keyword.",
+   "dont": [
+    "Leaving pauses and 'uhs' in.",
+    "Captions under the like/comment buttons.",
+    "Music that competes with the voice."
+   ]
+  },
+  "talking-head-cards": {
+   "title": "Talking head with cards and b-roll",
+   "needs": "A person on camera plus things to show: news headlines, article screenshots, charts, product shots, stock b-roll.",
+   "fits": "News and commentary (finance, tech, science), explainers with evidence, any niche that needs proof on screen.",
+   "look": [
+    "Face in selfie or studio; cards slide over the frame: headline screenshots with highlighter, numbered section titles, charts, stickers.",
+    "Variants: split screen (archive images on top, presenter below), face in a bubble over full-screen b-roll."
+   ],
+   "palette": "Neutral room; white cards; highlighter yellow; one alert colour (red) for numbers and arrows.",
+   "type": "Condensed bold uppercase for section titles; medium sans for captions (yellow with outline on BR channels).",
+   "motion": [
+    "Cards enter over the face rather than cutting away; cuts mostly when the topic changes.",
+    "Face bubble stays on from after the hook to the CTA when b-roll is full screen."
+   ],
+   "captions": "Lower-centre, yellow or white with keyword emphasis; section number big at the top when the piece is a list.",
+   "hook": "A thumbnail-like card in the first frames ('THIS BANK WILL BE NEXT?') with a red arrow or the key number.",
+   "cta": "Back to the face full screen, no card on top.",
+   "music": "Faint bed in most; continuous in the faster ones.",
+   "sfx": "A soft whoosh or paper sound when a card enters, on a minority of cards.",
+   "dont": [
+    "Cards covering the face for long stretches.",
+    "Unreadable article screenshots (crop to the line that matters and highlight it)."
+   ]
+  },
+  "podcast-clip": {
+   "title": "Podcast or interview clip",
+   "needs": "A recorded conversation or talk with at least one good camera; a second angle helps.",
+   "fits": "Finance, health, business, mindset; any expert talking. Reuses long-form content.",
+   "look": [
+    "Two cameras alternating speakers in a dark studio; channel badge in a corner.",
+    "Variants: letterbox with a title bar on top; tier list or ranking being filled over the clip; reaction picture-in-picture; black background with the clip in a window and tools stacking (Starter Story)."
+   ],
+   "palette": "Studio darks; captions white with yellow/red keywords; title bar white with black text.",
+   "type": "Condensed bold uppercase captions; plain bold sans titles.",
+   "motion": [
+    "Cuts follow the speaker; inserts of the thing being discussed (product, card, chart) full frame for 1 to 2 s."
+   ],
+   "captions": "Word by word, large, uppercase, white with outline, keyword in yellow or red, lower-centre.",
+   "hook": "Start mid-sentence on the strongest line, or with the title/ranking on screen.",
+   "cta": "Spoken or a title card; often none (the clip ends on the punchline).",
+   "music": "None or faint.",
+   "sfx": "Almost none on cuts.",
+   "dont": [
+    "Starting with greetings or context.",
+    "Clips that need the long episode to make sense."
+   ]
+  },
+  "camera-no-setup": {
+   "title": "Camera filming the setup (Riley Brown, NetworkChuck, Theo)",
+   "needs": "A real camera (or phone) filming the screen, the phone in hand, the hardware or a prop. Face optional.",
+   "fits": "Tool demos, AI coding, hardware, 'look what I built'. Feels authentic, not produced.",
+   "look": [
+    "Physical camera shots of monitor and phone with hands in frame; close-ups of the product; cuts to clean screen captures when detail is needed.",
+    "Headline at the top in the first seconds."
+   ],
+   "palette": "Real room light, often warm or purple; captions white, keyword in a coloured box.",
+   "type": "Bold sans uppercase captions, 1 to 3 words.",
+   "motion": [
+    "Handheld moves; a cut every ~4 to 8 s between face, hands, screen (NetworkChuck is the fast variant, ~2.7 s); punch-in on the screen detail."
+   ],
+   "captions": "Short, uppercase, lower-centre, keyword in a coloured box (purple/yellow).",
+   "hook": "The product or the result physically in hand in the first second.",
+   "cta": "Spoken, sometimes 'link in bio' on screen.",
+   "music": "Mixed: none or a continuous bed.",
+   "sfx": "Almost none on cuts.",
+   "dont": [
+    "Screen recordings that look stretched or tiny; film the screen or use a crisp capture."
+   ]
+  },
+  "quadro-branco": {
+   "title": "Whiteboard or hand drawing",
+   "needs": "A board, a notebook or a drawing app, and someone explaining. Face optional.",
+   "fits": "Concepts, frameworks, health explanations, programming ideas. Long single takes are acceptable here.",
+   "look": [
+    "Hand drawing in a notebook with highlighters (Filipe Deschamps), a board in one take (Dayan Siebra), white lines drawn on black (ThePrimeagen), a flip chart behind the speaker (Codie Sanchez).",
+    "A fixed question or title box at the top for the whole video."
+   ],
+   "palette": "Paper white or board black; one neon highlighter; ink colours of the markers.",
+   "type": "Handwriting for the content; plain sans in a white box for the fixed title.",
+   "motion": [
+    "Drawing appears progressively; few cuts; long takes (a median scene of several seconds)."
+   ],
+   "captions": "Often none beyond the drawing; when present, small and plain.",
+   "hook": "The provocative question fixed on screen from frame one.",
+   "cta": "Spoken; sometimes the drawing ends on the CTA.",
+   "music": "Mixed; often none.",
+   "sfx": "None measured on cuts.",
+   "dont": [
+    "Drawing that the viewer cannot read on a phone (write big)."
+   ]
+  },
+  "desafio-numero": {
+   "title": "Challenge or comparison with a number on screen (Nick DiGiovanni, Mark Tilbury)",
+   "needs": "Something to film doing the challenge: food, a product, a street interaction. A presenter is optional.",
+   "fits": "Food, money, products, everyday economics. The highest single reach in the set (107M).",
+   "look": [
+    "A visible progress device fixed on screen: time icons (1 s / 1 min / 1 h) changing colour per stage, emoji checklist, price tags on each ingredient.",
+    "Close hands, real places (market, street), a reaction at the end."
+   ],
+   "palette": "Warm natural colours; tags in bright yellow with black outline; red/green icons for stages.",
+   "type": "Bold sans; price tags heavy with outline; often no captions at all.",
+   "motion": [
+    "A cut per stage of the challenge (median scene ~2.3 s); ingredients drop in; tag pops on each price."
+   ],
+   "captions": "Often none (the icons tell the story); when present, white bold word by word with the number bigger in yellow.",
+   "hook": "The first stage already happening plus the device on screen (icon '1s', price '$9.84').",
+   "cta": "The final reaction or the total; spoken follow.",
+   "music": "Faint bed in most.",
+   "sfx": "Rare on cuts; a pop or tick when a tag or icon appears.",
+   "dont": [
+    "Hiding the number; the number is the story."
+   ]
+  },
+  "macro-asmr": {
+   "title": "Close-up product or recipe (Niina Secrets, Receitas de Pai, Ana Maria Brogui)",
+   "needs": "A physical product or food filmed close (overhead or macro), hands in frame. Face optional.",
+   "fits": "Beauty, food, crafts, any physical product. Fast and tactile.",
+   "look": [
+    "Macro of texture (gloss, sauce, dough), overhead table with ingredients, hands working; the finished result shown in the first second.",
+    "Natural sound of the process (sizzle, pour, click) is part of the piece."
+   ],
+   "palette": "The product's own colours on a neutral surface (beige, wood, checked cloth).",
+   "type": "Little or no text; a watermark or logo; ingredient labels in bold if any.",
+   "motion": [
+    "Fast cutting: median ~3.9 cuts per 10 s (scene ~2.2 s), up to ~10 in product macros; each cut is a step."
+   ],
+   "captions": "Usually none; quantities in a box if it is a recipe.",
+   "hook": "The final result (bite, swatch, finished dish) in the first second.",
+   "cta": "Logo card or spoken; the recipe in the caption/description.",
+   "music": "Mixed; a beat in beauty, faint or none in recipes where the process sound matters.",
+   "sfx": "Measured hits here are partly the music's kick; treat the number as uncertain. Process sounds matter more than added SFX.",
+   "dont": [
+    "Covering the product with text.",
+    "Slow steps; every step is one shot."
+   ]
+  },
+  "pov-vlog": {
+   "title": "POV vlog (Drew Binsky)",
+   "needs": "Handheld footage of a place or experience, wide lens, the creator's voice.",
+   "fits": "Travel, experiences, behind the scenes, 'a day at'.",
+   "look": [
+    "Wide-angle phone footage, quick cuts, a selfie at the end; emphasis word in red."
+   ],
+   "palette": "The place; captions white with shadow; red emphasis.",
+   "type": "Bold sans with black outline.",
+   "motion": [
+    "Quick cuts (median ~2.7 per 10 s, up to ~6.4); question-mark stickers; movement in every shot."
+   ],
+   "captions": "1 to 3 words, white bold, lower-centre, emphasis in red.",
+   "hook": "The most striking shot of the place plus a curiosity title in 0 to 1 s.",
+   "cta": "Selfie to camera at the end.",
+   "music": "Continuous or faint bed.",
+   "sfx": "Almost none on cuts.",
+   "dont": [
+    "Static shots; this style is movement."
+   ]
+  },
+  "tour": {
+   "title": "Walkthrough or tour (Enes Yilmazer, Ryan Serhant)",
+   "needs": "A place to walk through (property, studio, store) and someone guiding.",
+   "fits": "Real estate, architecture, travel destinations, venues, clinics, stores; local services.",
+   "look": [
+    "Walking through the space facing the camera; a seated close; an insert of a phone/app when relevant; or one long take of the agent talking with a title box."
+   ],
+   "palette": "The space; captions white; brand red for logos.",
+   "type": "Plain or condensed sans; title in a white box at the start.",
+   "motion": [
+    "Walking tours cut every ~2 s (median scene 2.1 s) between rooms or spots; the single-take agent talk is the slow variant.",
+    "The walk itself is the motion; no graphic transitions."
+   ],
+   "captions": "1 or 2 words, white, centre or middle third.",
+   "hook": "The most impressive room first, or the quote of the claim in a title box.",
+   "cta": "Spoken; contact on screen.",
+   "music": "None measured.",
+   "sfx": "None measured on cuts.",
+   "dont": [
+    "Graphic transitions between rooms; cut on the walk.",
+    "Measured reach is modest (hundreds of thousands to ~1M), not tens of millions."
+   ]
+  },
+  "experimento": {
+   "title": "Experiment or demonstration (Veritasium)",
+   "needs": "A physical experiment or a demonstration you can film, optionally street questions.",
+   "fits": "Science, education, product proof ('watch what happens when').",
+   "look": [
+    "A clean bench or real location; macro of the mechanism; montage between street poll and explanation."
+   ],
+   "palette": "Natural; captions yellow with black outline or white with shadow.",
+   "type": "Bold sans with outline.",
+   "motion": [
+    "Cuts every ~2.5 s between the setup, the reaction and the explanation."
+   ],
+   "captions": "Lower-centre, yellow bold with outline, key words highlighted.",
+   "hook": "The question over the close-up of the experiment ('what if you cut the green rope?').",
+   "cta": "The reveal is the payoff; spoken follow.",
+   "music": "Faint or continuous, unobtrusive.",
+   "sfx": "None measured on cuts.",
+   "dont": [
+    "Revealing the answer before the question lands."
+   ]
+  },
+  "esquete": {
+   "title": "Sketch (Porta dos Fundos, Manual do Mundo)",
+   "needs": "Actors (or one person in two roles), a set, a script with a punchline.",
+   "fits": "Comedy, branded content (the sketch carries the ad), education with humour.",
+   "look": [
+    "Fixed medium shots, cuts between speakers, inserts of hands/props; costumes change roles."
+   ],
+   "palette": "Set colours; captions white bold with yellow/cyan keywords.",
+   "type": "Bold sans uppercase.",
+   "motion": [
+    "Fast dialogue cuts (median ~5.4 per 10 s, scene ~1.6 s)."
+   ],
+   "captions": "Lower-centre, white bold, keywords coloured.",
+   "hook": "The absurd situation in the first line of dialogue.",
+   "cta": "The punchline; brand at the end if sponsored.",
+   "music": "None or faint.",
+   "sfx": "Rare on cuts.",
+   "dont": [
+    "Setup longer than 3 s before the first joke."
+   ]
+  }
+ }
+}