wizz-method 2.11.0 → 2.11.1

package/package.json

@@ -1,7 +1,7 @@
 {
   "$schema": "https://json.schemastore.org/package.json",
   "name": "wizz-method",
-  "version": "2.11.0",
+  "version": "2.11.1",
   "description": "Wizz Method: método de agência orientado por IA em PT-BR",
   "keywords": [
     "agile",

package/src/modules/lowticket/skills/wizz-lowticket-metodologia/knowledge/06a-instagram.md

@@ -18,7 +18,7 @@ Operation A, 464 approved sales, by source:
 
 **Only 11% came from a direct click on the ad. 89% went through the profile before buying.** In an Operation B, even with the ad dominating (622 direct sales out of 1,086 total), the profile nearly doubled the result. *(Figure from two operations, not a benchmark: see [Open item 15](pontos-em-aberto.md).)*
 
-**The counterfactual:** with a weak profile, the same operation would make 52 sales instead of 464 — same creative, same audience, same budget, and at a loss.
+**The counterfactual is a hypothesis, not a measurement.** The 52 are only the sales carrying an ad UTM (last click). Someone who tapped the ad's @ and bought through the bio also came from the ad: Meta counts that case as *engage-through* (a purchase within 1 day of a click that isn't on the link). So nobody knows whether a weak profile drops it to 52. What can be said is that a good share of paid sales close on the profile, and a bad profile wastes that click.
 
 **Why it's the operation's biggest ROI boost:** the profile visit was already paid for along with the click. It's the only place where revenue goes up without cost going up. The creative costs testing, CPA costs optimization, the ticket costs restructuring the offer. The profile doesn't.
 
@@ -44,20 +44,20 @@ Pass all five, they buy through the bio or the story. Fail one, they leave — a
 - **Name:** expert + what it delivers. It's a search field, so use a word the audience actually searches for.
 - **Handle (@):** no random number at the end.
 - **Bio:** 4 lines — who, proof, for whom, CTA.
-- **Link:** a single destination, always with UTM. A direct link converts better than an aggregator; if using an aggregator, confirm it passes the UTM through.
-- **Pinned posts:** 3 at the top.
+- **Link:** Instagram accepts up to 5 links in the bio (up to 20 with Meta One, as of 2026-09). The rule here: a single destination, the offer, always with UTM. A direct link converts better than an aggregator (practitioner opinion, no public data); if using an aggregator, confirm it passes the UTM through.
+- **Pinned posts:** 3 at the top (the most Instagram allows).
 - **Feed:** 9 to 12 posts before sending traffic.
 
 **Signs of a fake account** (3 or more flags, don't send traffic yet): no photo, a number in the handle, generic bio, fewer than 5 posts, zero highlights, comments disabled, story idle for a week.
 
 ### 6A.3-A Profile verification — Community category
 
-- Check whether the profile is in the **"Community"** category, the easiest one to get verified.
+- A practitioner claim says the **"Community"** category is the easiest to get verified. **Meta doesn't say so.** The badge comes two ways: notability (a widely searched person or brand, with press coverage) or subscription. The subscription was Meta Verified; since 2026-09-15 it is part of Meta One, and business plans from Essential up include the badge after identity verification.
 - Use a photo consistent with the ID document **of the actual person** (same name, same gender).
-- **Reported effect:** lower CPA and CPM even without the official verified badge.
+- **Reported effect:** lower CPA and CPM even without the badge. **Meta doesn't promise this.** Meta Verified and Meta One offer the badge, impersonation protection and support, nothing about ad cost. Treat it as a hypothesis to test, never as a reason to verify.
 - Especially useful for operating in markets like Portugal.
 
-> The source also teaches submitting a **third party's** document (the example given is using the mother's document) to pass verification. **This project does not do that.** See [`guardrails.md`](guardrails.md) item 32 and [Open item 32](pontos-em-aberto.md).
+> The source also teaches submitting a **third party's** document (the example given is using the mother's document) to pass verification. **This project does not do that.** See [`guardrails.md`](guardrails.md) item 32 and [Open item 32](pontos-em-aberto.md). Under Instagram's rules, a badge obtained with false or misleading information is removed and the account may be disabled. The risk lands on the profile that carries the offer.
 
 ### 6A.4 Highlights — organize by objection, not by topic
 
@@ -70,18 +70,18 @@ The order that kills objections:
 5. **WHO I AM** — who is this person?
 6. **BUY** — where do I buy it?
 
-Rules: 5 to 7 highlights, 4 to 8 stories each. **Every highlight ends with a story that has a link.** Its own UTM per highlight, to find out which one sells. Refresh the results highlight every 15 days.
+Rules: 5 to 7 highlights, 4 to 8 stories each. **Every highlight ends with a story that has a link.** Instagram may deny the link sticker to new accounts (rule from 2021-10). On a newly created offer profile, check that the sticker shows up before building the highlights. Its own UTM per highlight, to find out which one sells. Refresh the results highlight every 15 days.
 
 ### 6A.5 Routine (the whole operation fits in 20 min/day)
 
-- **Stories:** 3 to 5 a day. Proof, behind-the-scenes, an answered question. **1 story with a link per day, only one.**
+- **Stories:** 3 to 5 a day (practitioner number). Proof, behind-the-scenes, an answered question. **1 story with a link per day, only one.** Instagram's public reference is lower: Adam Mosseri spoke of 2 stories a day and 2 feed posts a week (Creator Week, 2021-06). There is no official number for reels.
 - **Reels:** 3 a week, recorded in a batch and scheduled.
 - **Feed:** 2 to 3 a week, can be AI-made.
 - **Congruence:** everything on the profile speaks to the offer.
 
 Consistency beats volume. Constant presence with relevant content builds trust; inconsistency destroys credibility fast.
 
-**Comments on the ad** are part of the creative — people read them before clicking. Answering an objection converts better than deleting it. Hide spam and set up blocked words. Use an existing post to accumulate social proof.
+**Comments on the ad** are part of the creative — people read them before clicking. Answering an objection converts better than deleting it. Turn on "Hide unwanted comments" and "Hide spam", and build the Hidden Words list. Hiding beats deleting: the comment disappears for others and the author isn't notified. Use an existing post to accumulate social proof.
 
 **DMs:** whoever is very distrustful asks instead of buying. Keep quick saved replies ready, all of them ending with a link, with their own UTM — otherwise the sale disappears into "organic."
 
@@ -90,26 +90,27 @@ Consistency beats volume. Constant presence with relevant content builds trust;
 - Turn on, in the pencil icon: **sales by source** and **conversion funnel**. The best metrics aren't on by default.
 - **"Organic" = a sale that arrived with no UTM**: a raw highlight, DM, direct access, repeat purchase, recovery. Tag the highlights and watch organic drop — that proves it. It stops being a blind bucket and becomes data.
 - **UTM per channel:** ad (template with a dynamic parameter), bio, story, highlight, DM, feed, recovery. Lowercase, no accents, a fixed pattern forever.
-- **What breaks tracking:** a shortener that doesn't pass the parameter through, a cloaker with no UTM support, a script outside the `<head>`.
+- **Ad template** in the "URL parameters" field: `utm_source={{site_source_name}}&utm_medium=paid&utm_campaign={{campaign.name}}&utm_term={{adset.name}}&utm_content={{ad.name}}`. Meta's rules: name values freeze at the name used on first publish (renaming later doesn't change the UTM); the field overrides what Meta adds on its own; editing the parameter on a live ad may reset learning; it doesn't work on the collection format on Instagram. Campaign names follow the UTM rule: lowercase, no accents, no spaces.
+- **What breaks tracking:** a shortener that doesn't pass the parameter through, a cross-domain redirect (or https to http) that drops the UTM, a cloaker with no UTM support, a pixel outside the `<head>` (Meta places the base code between the `<head>` tags).
 - **A test purchase through every path before scaling.**
 
 ### 6A.7 Plumbing: Instagram + Page + Business Manager
 
-**The mistake that kills the operation:** leaving "use the Page to represent your business on Instagram" checked. The ad's @ handle doesn't lead to any profile — you create the distrust and give it nowhere to go.
+**The mistake that kills the operation:** advertising with the Page in place of the Instagram account. The option still exists and it is the **default**: with no Instagram connected, Ads Manager already picks the Page as the ad's voice on Instagram. The ad's @ handle leads to no profile. You create the distrust and it has nowhere to go.
 
 Correct setup:
 
-1. A professional **Business** account, not Creator.
+1. A professional account. Meta accepts Business or Creator for ads; this method prefers **Business**.
 2. A complete Page, with you as admin.
 3. Link it through Instagram, through the Page, or through Accounts Center.
 4. In the Business Manager: Page, Instagram, ad account, pixel, domain.
-5. Domain verified, 8 priority events, CAPI turned on.
+5. Pixel and CAPI running together, with deduplication (same `event_id` in both). Domain verification: no longer required for events, but it controls who can edit links pointing to your domain. The "8 prioritized events" are gone: Meta removed the limit and the AEM tab (Meta, "About Aggregated Event Measurement").
 6. Identity set at the ad level.
 7. Validate in the Stories and Reels preview.
 
 **Placements:** Stories, Reels, Feed and Explore all active. Cutting Instagram to lower CPM delivers a cheap click and a poor operation.
 
-**Common blockers:** IG doesn't show up in the identity (needs to be added in the Business Manager); "already connected to another Page" (unlink it from the old one); a Creator account (switch to Business).
+**Common blockers:** IG doesn't show up in the identity (needs to be added in the Business Manager); "already connected to another Page" (unlink it from the old one); a personal account (switch to professional; a Creator account doesn't block ads, per Meta).
 
 **Security:** 2FA on Instagram, on Facebook and on the Business Manager. A backup admin on another account. A business email, never the personal one.
 

package/src/modules/lowticket/skills/wizz-lowticket-metodologia/knowledge/11-checklist-roi.md

@@ -12,7 +12,7 @@
 
 ### 11.2 The offer's Instagram (BBF)
 
-- A profile dedicated only to the offer, never the personal one. Bio in 2 lines: numeric proof + promise + arrow to the link. 3 highlights: deliverable on screen, customer feedback, FAQ. **A sales story every day + a seal** — drives down CPC and raises Pix approval.
+- A profile dedicated only to the offer, never the personal one. Bio in 2 lines: numeric proof + promise + arrow to the link. 3 highlights: deliverable on screen, customer feedback, FAQ. **A sales story every day + a seal** — drives down CPC and raises Pix approval (practitioner report; Meta makes no claim about the badge lowering ad cost, see [06a §6A.3-A](06a-instagram.md)).
 
 ### 11.3 VSL and page