wizz-method 1.4.0 → 1.5.0

package/src/skills-lib/popup-cro/references/triggers-and-popup-types.md

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+# Trigger Strategies and Popup Types
+
+Load this file when deciding which trigger mechanism and which popup format/type fits the goal (email capture, lead magnet, discount, exit intent, announcement, slide-in).
+
+## Trigger Strategies
+
+### Time-Based
+- **Not recommended**: "Show after 5 seconds"
+- **Better**: "Show after 30-60 seconds" (proven engagement)
+- Best for: General site visitors
+
+### Scroll-Based
+- **Typical**: 25-50% scroll depth
+- Indicates: Content engagement
+- Best for: Blog posts, long-form content
+- Example: "You're halfway through—get more like this"
+
+### Exit Intent
+- Detects cursor moving to close/leave
+- Last chance to capture value
+- Best for: E-commerce, lead gen
+- Mobile alternative: Back button or scroll up
+
+### Click-Triggered
+- User initiates (clicks button/link)
+- Zero annoyance factor
+- Best for: Lead magnets, gated content, demos
+- Example: "Download PDF" → Popup form
+
+### Page Count / Session-Based
+- After visiting X pages
+- Indicates research/comparison behavior
+- Best for: Multi-page journeys
+- Example: "Been comparing? Here's a summary..."
+
+### Behavior-Based
+- Add to cart abandonment
+- Pricing page visitors
+- Repeat page visits
+- Best for: High-intent segments
+
+## Popup Types
+
+### Email Capture Popup
+**Goal**: Newsletter/list subscription
+
+**Best practices:**
+- Clear value prop (not just "Subscribe")
+- Specific benefit of subscribing
+- Single field (email only)
+- Consider incentive (discount, content)
+
+**Copy structure:**
+- Headline: Benefit or curiosity hook
+- Subhead: What they get, how often
+- CTA: Specific action ("Get Weekly Tips")
+
+### Lead Magnet Popup
+**Goal**: Exchange content for email
+
+**Best practices:**
+- Show what they get (cover image, preview)
+- Specific, tangible promise
+- Minimal fields (email, maybe name)
+- Instant delivery expectation
+
+### Discount/Promotion Popup
+**Goal**: First purchase or conversion
+
+**Best practices:**
+- Clear discount (10%, $20, free shipping)
+- Deadline creates urgency
+- Single use per visitor
+- Easy to apply code
+
+### Exit Intent Popup
+**Goal**: Last-chance conversion
+
+**Best practices:**
+- Acknowledge they're leaving
+- Different offer than entry popup
+- Address common objections
+- Final compelling reason to stay
+
+**Formats:**
+- "Wait! Before you go..."
+- "Forget something?"
+- "Get 10% off your first order"
+- "Questions? Chat with us"
+
+### Announcement Banner
+**Goal**: Site-wide communication
+
+**Best practices:**
+- Top of page (sticky or static)
+- Single, clear message
+- Dismissable
+- Links to more info
+- Time-limited (don't leave forever)
+
+### Slide-In
+**Goal**: Less intrusive engagement
+
+**Best practices:**
+- Enters from corner/bottom
+- Doesn't block content
+- Easy to dismiss or minimize
+- Good for chat, support, secondary CTAs