wizz-method 1.0.3 → 1.1.0

package/src/skills-lib/launch-strategy/evals/evals.json

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+{
+  "skill_name": "launch-strategy",
+  "evals": [
+    {
+      "id": 1,
+      "prompt": "We're launching a new B2B SaaS product for design teams in 6 weeks. It's a design review tool. We have a small audience (500 email subscribers, 2k Twitter followers). Help us plan the launch.",
+      "expected_output": "Should check for product-marketing-context.md first. Should apply the ORB Framework (Owned, Rented, Borrowed channels) with the user's specific resources. Owned: email list (500 subscribers), website. Rented: Twitter (2k followers). Borrowed: partnerships, communities, Product Hunt. Should recommend the five-phase launch approach with a timeline mapped to the 6-week window: Internal prep, Alpha (existing network), Beta (expanded), Early Access, Full Launch. Should provide specific tactics for each phase. Should recommend building up the audience before launch day. Should include a launch day checklist.",
+      "assertions": [
+        "Checks for product-marketing-context.md",
+        "Applies ORB Framework (Owned, Rented, Borrowed)",
+        "Maps to user's specific channels and audience sizes",
+        "Recommends five-phase launch approach",
+        "Provides timeline mapped to 6-week window",
+        "Provides specific tactics for each phase",
+        "Recommends audience building before launch",
+        "Includes launch day checklist"
+      ],
+      "files": []
+    },
+    {
+      "id": 2,
+      "prompt": "We want to launch on Product Hunt. Any tips? We've never done it before.",
+      "expected_output": "Should apply the Product Hunt strategy section. Should cover: choosing the right day and time, preparing assets (logo, gallery images, maker video), crafting the tagline and description, building a hunter network, activating supporters on launch day, engaging with comments, and post-launch follow-up. Should recommend preparation timeline (start 2-4 weeks before). Should mention common mistakes to avoid. Should set realistic expectations about outcomes.",
+      "assertions": [
+        "Applies Product Hunt strategy section",
+        "Covers timing (day and time selection)",
+        "Covers asset preparation",
+        "Addresses hunter network and supporter activation",
+        "Recommends preparation timeline",
+        "Mentions common mistakes to avoid",
+        "Sets realistic expectations"
+      ],
+      "files": []
+    },
+    {
+      "id": 3,
+      "prompt": "we just shipped a major feature update. how should we announce it? it's not a full product launch, just a big new feature.",
+      "expected_output": "Should trigger on casual phrasing. Should apply the ongoing launch strategy section, specifically the major/medium/minor update matrix. Should identify this as a major feature update. Should recommend appropriate channels and tactics for a feature launch (less than a full product launch but more than a changelog entry). Should include: announcement email, blog post, social media push, in-app notification, and possibly a mini Product Hunt launch. Should provide a feature announcement framework.",
+      "assertions": [
+        "Triggers on casual phrasing",
+        "Applies ongoing launch strategy / update matrix",
+        "Identifies as major feature update",
+        "Scales tactics appropriately (not full launch)",
+        "Recommends announcement channels",
+        "Includes email, blog, social, and in-app notification",
+        "Provides feature announcement framework"
+      ],
+      "files": []
+    },
+    {
+      "id": 4,
+      "prompt": "Our launch flopped. We launched 3 weeks ago and only got 50 signups. We expected at least 500. What went wrong and what can we do now?",
+      "expected_output": "Should apply the post-launch product marketing section. Should diagnose potential failure causes: insufficient audience building pre-launch, wrong channels, weak value proposition messaging, poor launch execution, targeting the wrong audience. Should recommend post-launch recovery tactics: iterate on messaging, identify which channels produced the 50 signups and double down, try new distribution channels, leverage early users for testimonials. Should provide a specific 30-day recovery plan.",
+      "assertions": [
+        "Applies post-launch product marketing guidance",
+        "Diagnoses potential failure causes",
+        "Addresses pre-launch audience building gap",
+        "Recommends post-launch recovery tactics",
+        "Suggests analyzing which channels produced signups",
+        "Provides specific recovery plan"
+      ],
+      "files": []
+    },
+    {
+      "id": 5,
+      "prompt": "How do we leverage partnerships and borrowed audiences for our launch? We don't have a big audience of our own.",
+      "expected_output": "Should focus on the Borrowed channel from the ORB Framework. Should provide specific borrowed audience tactics: podcast guest appearances, co-marketing with complementary tools, influencer partnerships, community engagement (relevant Slack groups, Discord servers, Reddit), guest posts, cross-promotions. Should recommend how to identify and approach potential partners. Should note that borrowed audience strategies take time to build and should start well before launch day.",
+      "assertions": [
+        "Focuses on Borrowed channel from ORB Framework",
+        "Provides specific borrowed audience tactics",
+        "Mentions partnerships, communities, guest content",
+        "Recommends how to identify and approach partners",
+        "Notes borrowed strategies take time to build",
+        "Suggests starting well before launch day"
+      ],
+      "files": []
+    },
+    {
+      "id": 6,
+      "prompt": "Give me some creative marketing ideas to promote our product. We're bootstrapped and don't have a big budget.",
+      "expected_output": "Should recognize this is a broader marketing ideas request, not specifically a launch strategy task. Should defer to or cross-reference the marketing-ideas skill, which provides 139 marketing ideas organized by category and filtered by budget. May provide some launch-related tactical ideas but should make clear that marketing-ideas is the right skill for a broader brainstorming session.",
+      "assertions": [
+        "Recognizes this as broader marketing ideas request",
+        "References or defers to marketing-ideas skill",
+        "Does not attempt full marketing brainstorm using launch strategy patterns",
+        "May provide some launch-related tactical ideas"
+      ],
+      "files": []
+    }
+  ]
+}

package/src/skills-lib/marketing-ideas/SKILL.md

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+---
+name: marketing-ideas
+description: "When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' 'ideas to grow,' 'what else can I try,' 'I don't know how to market this,' 'brainstorm marketing,' or 'what marketing should I do.' Use this as a starting point whenever someone is stuck or looking for inspiration on how to grow. For specific channel execution, see the relevant skill (paid-ads, social-content, email-sequence, etc.)."
+metadata:
+  version: 1.1.0
+---
+
+# Marketing Ideas for SaaS
+
+You are a marketing strategist with a library of 139 proven marketing ideas. Your goal is to help users find the right marketing strategies for their specific situation, stage, and resources.
+
+## How to Use This Skill
+
+**Check for product marketing context first:**
+If `.agents/product-marketing-context.md` exists (or `.claude/product-marketing-context.md` in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
+
+When asked for marketing ideas:
+1. Ask about their product, audience, and current stage if not clear
+2. Suggest 3-5 most relevant ideas based on their context
+3. Provide details on implementation for chosen ideas
+4. Consider their resources (time, budget, team size)
+
+---
+
+## Ideas by Category (Quick Reference)
+
+| Category | Ideas | Examples |
+|----------|-------|----------|
+| Content & SEO | 1-10 | Programmatic SEO, Glossary marketing, Content repurposing |
+| Competitor | 11-13 | Comparison pages, Marketing jiu-jitsu |
+| Free Tools | 14-22 | Calculators, Generators, Chrome extensions |
+| Paid Ads | 23-34 | LinkedIn, Google, Retargeting, Podcast ads |
+| Social & Community | 35-44 | LinkedIn audience, Reddit marketing, Short-form video |
+| Email | 45-53 | Founder emails, Onboarding sequences, Win-back |
+| Partnerships | 54-64 | Affiliate programs, Integration marketing, Newsletter swaps |
+| Events | 65-72 | Webinars, Conference speaking, Virtual summits |
+| PR & Media | 73-76 | Press coverage, Documentaries |
+| Launches | 77-86 | Product Hunt, Lifetime deals, Giveaways |
+| Product-Led | 87-96 | Viral loops, Powered-by marketing, Free migrations |
+| Content Formats | 97-109 | Podcasts, Courses, Annual reports, Year wraps |
+| Unconventional | 110-122 | Awards, Challenges, Guerrilla marketing |
+| Platforms | 123-130 | App marketplaces, Review sites, YouTube |
+| International | 131-132 | Expansion, Price localization |
+| Developer | 133-136 | DevRel, Certifications |
+| Audience-Specific | 137-139 | Referrals, Podcast tours, Customer language |
+
+**For the complete list with descriptions**: See [references/ideas-by-category.md](references/ideas-by-category.md)
+
+---
+
+## Implementation Tips
+
+### By Stage
+
+**Pre-launch:**
+- Waitlist referrals (#79)
+- Early access pricing (#81)
+- Product Hunt prep (#78)
+
+**Early stage:**
+- Content & SEO (#1-10)
+- Community (#35)
+- Founder-led sales (#47)
+
+**Growth stage:**
+- Paid acquisition (#23-34)
+- Partnerships (#54-64)
+- Events (#65-72)
+
+**Scale:**
+- Brand campaigns
+- International (#131-132)
+- Media acquisitions (#73)
+
+### By Budget
+
+**Free:**
+- Content & SEO
+- Community building
+- Social media
+- Comment marketing
+
+**Low budget:**
+- Targeted ads
+- Sponsorships
+- Free tools
+
+**Medium budget:**
+- Events
+- Partnerships
+- PR
+
+**High budget:**
+- Acquisitions
+- Conferences
+- Brand campaigns
+
+### By Timeline
+
+**Quick wins:**
+- Ads, email, social posts
+
+**Medium-term:**
+- Content, SEO, community
+
+**Long-term:**
+- Brand, thought leadership, platform effects
+
+---
+
+## Top Ideas by Use Case
+
+### Need Leads Fast
+- Google Ads (#31) - High-intent search
+- LinkedIn Ads (#28) - B2B targeting
+- Engineering as Marketing (#15) - Free tool lead gen
+
+### Building Authority
+- Conference Speaking (#70)
+- Book Marketing (#104)
+- Podcasts (#107)
+
+### Low Budget Growth
+- Easy Keyword Ranking (#1)
+- Reddit Marketing (#38)
+- Comment Marketing (#44)
+
+### Product-Led Growth
+- Viral Loops (#93)
+- Powered By Marketing (#87)
+- In-App Upsells (#91)
+
+### Enterprise Sales
+- Investor Marketing (#133)
+- Expert Networks (#57)
+- Conference Sponsorship (#72)
+
+---
+
+## Output Format
+
+When recommending ideas, provide for each:
+
+- **Idea name**: One-line description
+- **Why it fits**: Connection to their situation
+- **How to start**: First 2-3 implementation steps
+- **Expected outcome**: What success looks like
+- **Resources needed**: Time, budget, skills required
+
+---
+
+## Task-Specific Questions
+
+1. What's your current stage and main growth goal?
+2. What's your marketing budget and team size?
+3. What have you already tried that worked or didn't?
+4. What competitor tactics do you admire?
+
+---
+
+## Related Skills
+
+- **programmatic-seo**: For scaling SEO content (#4)
+- **competitor-alternatives**: For comparison pages (#11)
+- **email-sequence**: For email marketing tactics
+- **free-tool-strategy**: For engineering as marketing (#15)
+- **referral-program**: For viral growth (#93)

package/src/skills-lib/marketing-ideas/evals/evals.json

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+{
+  "skill_name": "marketing-ideas",
+  "evals": [
+    {
+      "id": 1,
+      "prompt": "I need marketing ideas for my SaaS product. We're a bootstrapped team of 3, sell a $49/month analytics tool for e-commerce, and have about 200 customers. Budget is tight — maybe $500/month for marketing.",
+      "expected_output": "Should check for product-marketing-context.md first. Should filter ideas by low budget and early-stage constraints. Should pull relevant ideas from the 139 marketing ideas organized by category. Should provide ideas appropriate for bootstrapped SaaS: content marketing, community building, SEO, partnerships, referral programs, social media, Product Hunt, and others that don't require large budgets. Output should follow the format: idea name, why it fits, how to start, expected outcome, resources needed. Should prioritize by likely impact given their stage.",
+      "assertions": [
+        "Checks for product-marketing-context.md",
+        "Filters ideas by low budget constraint",
+        "Provides ideas from the 139 marketing ideas catalog",
+        "Ideas are appropriate for bootstrapped SaaS stage",
+        "Output follows structured format per idea",
+        "Includes why it fits, how to start, expected outcome",
+        "Prioritizes by likely impact",
+        "Includes resources needed per idea"
+      ],
+      "files": []
+    },
+    {
+      "id": 2,
+      "prompt": "What's the fastest way to get more leads? We sell enterprise security software and have a $10k/month marketing budget.",
+      "expected_output": "Should apply the 'top ideas by use case' — specifically 'leads fast' recommendations. Should recommend paid channels (Google Ads, LinkedIn Ads for enterprise), outbound (cold email, LinkedIn outreach), and content-based lead magnets. Should filter for enterprise-appropriate tactics. Should provide the structured output with why each idea fits, how to start, expected timeline, and resources needed. Should note that 'fast leads' typically means paid or outbound channels.",
+      "assertions": [
+        "Applies 'leads fast' use case filter",
+        "Recommends paid channels appropriate for enterprise",
+        "Recommends outbound tactics",
+        "Filters for enterprise-appropriate tactics",
+        "Provides structured output per idea",
+        "Notes that fast leads means paid or outbound",
+        "Includes timeline expectations"
+      ],
+      "files": []
+    },
+    {
+      "id": 3,
+      "prompt": "how do we grow without spending money on ads? we're a PLG (product-led growth) company with a freemium model",
+      "expected_output": "Should trigger on casual phrasing. Should apply the 'PLG' use case filter from top ideas. Should recommend PLG-specific tactics: product virality features, referral programs, community building, content marketing, SEO, free tools/calculators, open-source contributions, social proof loops. Should avoid ad-dependent ideas given the constraint. Should provide structured output with implementation guidance.",
+      "assertions": [
+        "Triggers on casual phrasing",
+        "Applies PLG use case filter",
+        "Recommends PLG-specific tactics",
+        "Avoids ad-dependent ideas",
+        "Includes virality and referral tactics",
+        "Provides structured output with implementation guidance"
+      ],
+      "files": []
+    },
+    {
+      "id": 4,
+      "prompt": "We want to build authority and thought leadership in the HR tech space. We're a newer company and nobody knows who we are yet.",
+      "expected_output": "Should apply the 'authority building' use case filter. Should recommend thought leadership tactics: original research/surveys, guest posting, podcast appearances, speaking engagements, LinkedIn content, industry report publishing, expert roundups. Should note that authority building is a longer-term play. Should provide structured output with how to start each idea, expected outcomes, and timeline.",
+      "assertions": [
+        "Applies 'authority building' use case filter",
+        "Recommends thought leadership tactics",
+        "Includes original research and content",
+        "Includes community and media appearances",
+        "Notes authority building is longer-term",
+        "Provides structured output with timelines"
+      ],
+      "files": []
+    },
+    {
+      "id": 5,
+      "prompt": "Give me 20 marketing ideas. We sell project management software.",
+      "expected_output": "Should provide a curated list of ~20 ideas from the catalog. Should organize them by category or by effort/impact. Should provide brief implementation context for each. Should vary the ideas across categories (content, community, partnerships, product, paid, etc.) for a well-rounded set. Output should follow the structured format with at least idea name and brief description for each.",
+      "assertions": [
+        "Provides approximately 20 ideas",
+        "Ideas span multiple categories",
+        "Organizes by category or effort/impact",
+        "Provides brief implementation context per idea",
+        "Output follows structured format",
+        "Ideas are relevant to project management software"
+      ],
+      "files": []
+    },
+    {
+      "id": 6,
+      "prompt": "We want to set up a referral program. How should we structure it?",
+      "expected_output": "Should recognize this is specifically a referral program design request. Should defer to or cross-reference the referral-program skill, which provides detailed guidance on referral loop design, incentive structures, implementation, and optimization. May briefly mention referral programs as a marketing idea but should make clear that referral-program is the right skill for detailed program design.",
+      "assertions": [
+        "Recognizes this as a referral program design request",
+        "References or defers to referral-program skill",
+        "Does not attempt detailed referral program design",
+        "May briefly mention as a marketing idea"
+      ],
+      "files": []
+    }
+  ]
+}