whiteport-design-studio 0.1.0 → 0.2.0

This diff represents the content of publicly available package versions that have been released to one of the supported registries. The information contained in this diff is provided for informational purposes only and reflects changes between package versions as they appear in their respective public registries.
Files changed (1282) hide show
  1. package/LICENSE +27 -27
  2. package/README.md +183 -196
  3. package/docs/getting-started/about-wds.md +86 -86
  4. package/docs/getting-started/agent-activation/activation/step-01-load-agent-definition.md +28 -28
  5. package/docs/getting-started/agent-activation/activation/step-02-check-conversations.md +43 -43
  6. package/docs/getting-started/agent-activation/activation/step-03-check-activation-context.md +42 -42
  7. package/docs/getting-started/agent-activation/activation/step-04-handoff-presentation.md +30 -30
  8. package/docs/getting-started/agent-activation/activation/step-04-standard-presentation.md +27 -27
  9. package/docs/getting-started/agent-activation/activation/step-05-handoff-acknowledge.md +34 -34
  10. package/docs/getting-started/agent-activation/activation/step-05-standard-analysis.md +26 -26
  11. package/docs/getting-started/agent-activation/agent-launchers.md +134 -134
  12. package/docs/getting-started/agent-activation/wds-freya-ux.md +67 -67
  13. package/docs/getting-started/agent-activation/wds-idunn-pm.md +67 -67
  14. package/docs/getting-started/agent-activation/wds-mimir.md +78 -78
  15. package/docs/getting-started/agent-activation/wds-saga-analyst.md +65 -65
  16. package/docs/getting-started/getting-started-overview.md +112 -112
  17. package/docs/getting-started/installation.md +62 -62
  18. package/docs/getting-started/quick-start.md +125 -125
  19. package/docs/getting-started/where-to-go-next.md +137 -137
  20. package/docs/learn-wds/00-course-overview/00-getting-started-overview.md +66 -66
  21. package/docs/learn-wds/00-course-overview/01-prerequisites.md +98 -98
  22. package/docs/learn-wds/00-course-overview/02-learning-paths.md +99 -99
  23. package/docs/learn-wds/00-course-overview/03-support.md +128 -128
  24. package/docs/learn-wds/00-course-overview.md +211 -211
  25. package/docs/learn-wds/Webinars/2024-12-22-WDS-Sessions-1-Say-Hello-to-WDS.md +174 -174
  26. package/docs/learn-wds/Webinars/2025-10-22-Webinar-WDS-v4.md +181 -181
  27. package/docs/learn-wds/Webinars/2026-01-15-WDS-Sessions-2-Strategy-in-Practice.md +159 -159
  28. package/docs/learn-wds/course-explainers/Module 00-transcript.srt +635 -635
  29. package/docs/learn-wds/course-explainers/Module 02-transcript.srt +807 -807
  30. package/docs/learn-wds/course-explainers/Module-00-notebook-lm-prompt.md +250 -250
  31. package/docs/learn-wds/course-explainers/Module-00-thumbnail-prompt.md +33 -33
  32. package/docs/learn-wds/course-explainers/Module-00-youtube-show-notes.md +77 -77
  33. package/docs/learn-wds/course-explainers/Module-01-notebook-lm-prompt.md +418 -418
  34. package/docs/learn-wds/course-explainers/Module-01-thumbnail-prompt.md +33 -33
  35. package/docs/learn-wds/course-explainers/Module-01-transcript.srt +731 -731
  36. package/docs/learn-wds/course-explainers/Module-02-notebook-lm-prompt.md +342 -342
  37. package/docs/learn-wds/course-explainers/Module-02-thumbnail-prompt.md +34 -34
  38. package/docs/learn-wds/course-explainers/Module-03-notebook-lm-prompt.md +745 -745
  39. package/docs/learn-wds/course-explainers/Module-03-thumbnail-prompt.md +33 -33
  40. package/docs/learn-wds/course-explainers/Module-03-transcript.srt +595 -595
  41. package/docs/learn-wds/course-explainers/Module-04-notebook-lm-prompt.md +163 -163
  42. package/docs/learn-wds/course-explainers/Module-04-thumbnail-prompt.md +36 -36
  43. package/docs/learn-wds/course-explainers/Module-04-youtube-show-notes.md +95 -95
  44. package/docs/learn-wds/course-explainers/Module-05-notebook-lm-prompt.md +274 -274
  45. package/docs/learn-wds/course-explainers/Module-05-thumbnail-prompt.md +40 -40
  46. package/docs/learn-wds/course-explainers/Module-05-youtube-show-notes.md +65 -65
  47. package/docs/learn-wds/course-explainers/module-01-YOUTUBE-SHOW-NOTES.md +75 -75
  48. package/docs/learn-wds/course-explainers/module-02-YOUTUBE-SHOW-NOTES.md +86 -86
  49. package/docs/learn-wds/course-explainers/module-03-YOUTUBE-SHOW-NOTES.md +82 -82
  50. package/docs/learn-wds/module-01-why-wds-matters/lesson-01-the-problem.md +113 -113
  51. package/docs/learn-wds/module-01-why-wds-matters/lesson-02-the-solution.md +75 -75
  52. package/docs/learn-wds/module-01-why-wds-matters/lesson-03-the-path-forward.md +94 -94
  53. package/docs/learn-wds/module-01-why-wds-matters/module-01-overview.md +109 -109
  54. package/docs/learn-wds/module-02-installation-setup/lesson-01-git-setup/01-lesson.md +124 -124
  55. package/docs/learn-wds/module-02-installation-setup/lesson-01-git-setup/01-quick-checklist.md +63 -63
  56. package/docs/learn-wds/module-02-installation-setup/lesson-01-git-setup/02-full-lesson.md +124 -124
  57. package/docs/learn-wds/module-02-installation-setup/lesson-01-github-and-ide-setup/checklist.md +87 -87
  58. package/docs/learn-wds/module-02-installation-setup/lesson-01-github-and-ide-setup/lesson.md +203 -203
  59. package/docs/learn-wds/module-02-installation-setup/lesson-01-setting-up-github/checklist.md +70 -70
  60. package/docs/learn-wds/module-02-installation-setup/lesson-02-git-configuration/checklist.md +40 -40
  61. package/docs/learn-wds/module-02-installation-setup/lesson-02-ide-installation/01-quick-checklist.md +48 -48
  62. package/docs/learn-wds/module-02-installation-setup/lesson-02-ide-installation/02-full-lesson.md +88 -88
  63. package/docs/learn-wds/module-02-installation-setup/lesson-02-ide-installation/02-lesson.md +88 -88
  64. package/docs/learn-wds/module-02-installation-setup/lesson-02-ide-installation/02-quick-checklist.md +48 -48
  65. package/docs/learn-wds/module-02-installation-setup/lesson-02-install-ide/checklist.md +48 -48
  66. package/docs/learn-wds/module-02-installation-setup/lesson-02-install-ide/tutorial.md +149 -149
  67. package/docs/learn-wds/module-02-installation-setup/lesson-03-git-cloning/01-quick-checklist.md +51 -51
  68. package/docs/learn-wds/module-02-installation-setup/lesson-03-git-cloning/02-full-lesson.md +111 -111
  69. package/docs/learn-wds/module-02-installation-setup/lesson-03-git-cloning/03-lesson.md +111 -111
  70. package/docs/learn-wds/module-02-installation-setup/lesson-03-git-cloning/03-quick-checklist.md +51 -51
  71. package/docs/learn-wds/module-02-installation-setup/lesson-03-git-setup/checklist.md +41 -41
  72. package/docs/learn-wds/module-02-installation-setup/lesson-03-git-setup/tutorial.md +159 -159
  73. package/docs/learn-wds/module-02-installation-setup/lesson-04-clone-and-wds/checklist.md +93 -93
  74. package/docs/learn-wds/module-02-installation-setup/lesson-04-clone-and-wds/tutorial.md +217 -217
  75. package/docs/learn-wds/module-02-installation-setup/lesson-04-wds-initialization/01-quick-checklist.md +73 -73
  76. package/docs/learn-wds/module-02-installation-setup/lesson-04-wds-initialization/02-full-lesson.md +206 -206
  77. package/docs/learn-wds/module-02-installation-setup/lesson-04-wds-initialization/04-lesson.md +206 -206
  78. package/docs/learn-wds/module-02-installation-setup/lesson-04-wds-initialization/04-quick-checklist.md +73 -73
  79. package/docs/learn-wds/module-02-installation-setup/lesson-05-initiate-mimir/checklist.md +79 -79
  80. package/docs/learn-wds/module-02-installation-setup/lesson-05-initiate-mimir/tutorial.md +244 -244
  81. package/docs/learn-wds/module-02-installation-setup/module-02-overview.md +77 -77
  82. package/docs/learn-wds/module-03-alignment-signoff/lesson-01-understanding-alignment.md +175 -175
  83. package/docs/learn-wds/module-03-alignment-signoff/lesson-02-creating-alignment-document.md +289 -289
  84. package/docs/learn-wds/module-03-alignment-signoff/lesson-03-negotiation-acceptance.md +115 -115
  85. package/docs/learn-wds/module-03-alignment-signoff/lesson-04-external-contracts.md +201 -201
  86. package/docs/learn-wds/module-03-alignment-signoff/lesson-05-internal-signoff.md +189 -189
  87. package/docs/learn-wds/module-03-alignment-signoff/module-03-overview.md +170 -170
  88. package/docs/learn-wds/module-03-alignment-signoff/tutorial-03.md +344 -344
  89. package/docs/learn-wds/module-04-product-brief/lesson-01-chaos-problem.md +193 -193
  90. package/docs/learn-wds/module-04-product-brief/lesson-02-five-questions.md +364 -364
  91. package/docs/learn-wds/module-04-product-brief/lesson-03-document-structure.md +388 -388
  92. package/docs/learn-wds/module-04-product-brief/lesson-04-wds-advantage.md +402 -402
  93. package/docs/learn-wds/module-04-product-brief/lesson-05-using-brief.md +491 -491
  94. package/docs/learn-wds/module-04-product-brief/lesson-06-additional-documents.md +645 -645
  95. package/docs/learn-wds/module-04-product-brief/module-04-overview.md +194 -194
  96. package/docs/learn-wds/module-04-product-brief/tutorial-04.md +400 -400
  97. package/docs/learn-wds/module-05-map-triggers-outcomes/tutorial-04.md +460 -460
  98. package/docs/learn-wds/module-05-trigger-mapping/lesson-01-missing-link.md +237 -237
  99. package/docs/learn-wds/module-05-trigger-mapping/lesson-02-heritage-evolution.md +364 -364
  100. package/docs/learn-wds/module-05-trigger-mapping/lesson-03-five-workshops-overview.md +459 -459
  101. package/docs/learn-wds/module-05-trigger-mapping/lesson-04-workshop-1-business-goals.md +274 -274
  102. package/docs/learn-wds/module-05-trigger-mapping/lesson-05-workshop-2-target-groups.md +504 -504
  103. package/docs/learn-wds/module-05-trigger-mapping/lesson-06-workshop-3-driving-forces.md +458 -458
  104. package/docs/learn-wds/module-05-trigger-mapping/lesson-07-workshop-4-prioritization.md +313 -313
  105. package/docs/learn-wds/module-05-trigger-mapping/lesson-08-workshop-5-feature-impact.md +474 -474
  106. package/docs/learn-wds/module-05-trigger-mapping/lesson-09-positive-negative-drivers.md +348 -348
  107. package/docs/learn-wds/module-05-trigger-mapping/lesson-10-visual-trigger-map.md +411 -411
  108. package/docs/learn-wds/module-05-trigger-mapping/lesson-11-feature-impact-scoring.md +403 -403
  109. package/docs/learn-wds/module-05-trigger-mapping/module-05-overview.md +283 -283
  110. package/docs/learn-wds/module-05-trigger-mapping/tutorial-05.md +595 -595
  111. package/docs/learn-wds/module-05-trigger-mapping/tutorial-05b-value-trigger-chain.md +393 -393
  112. package/docs/learn-wds/module-05-trigger-mapping/tutorial-05c-documentation-synthesis.md +475 -475
  113. package/docs/learn-wds/module-06-platform-architecture/tutorial-06.md +358 -358
  114. package/docs/learn-wds/module-08-initialize-scenario/tutorial-08.md +521 -521
  115. package/docs/learn-wds/module-09-design-system/tutorial-09.md +515 -515
  116. package/docs/learn-wds/module-10-design-delivery/tutorial-10.md +604 -604
  117. package/docs/learn-wds/module-12-conceptual-specs/tutorial-12.md +734 -734
  118. package/docs/method/content-creation-philosophy.md +311 -311
  119. package/docs/method/content-purpose-guide.md +436 -436
  120. package/docs/method/phase-1-product-exploration-guide.md +178 -178
  121. package/docs/method/phase-2-trigger-mapping-guide.md +399 -399
  122. package/docs/method/phase-3-prd-platform-guide.md +284 -284
  123. package/docs/method/phase-4-ux-design-guide.md +388 -388
  124. package/docs/method/phase-5-design-system-guide.md +916 -916
  125. package/docs/method/phase-6-prd-finalization-guide.md +510 -510
  126. package/docs/method/tone-of-voice-guide.md +466 -466
  127. package/docs/method/value-trigger-chain-guide.md +474 -474
  128. package/docs/method/wds-method-guide.md +378 -378
  129. package/docs/models/action-mapping.md +681 -681
  130. package/docs/models/customer-awareness-cycle.md +530 -530
  131. package/docs/models/golden-circle.md +532 -532
  132. package/docs/models/gtd-getting-things-done.md +193 -193
  133. package/docs/models/impact-effect-mapping.md +600 -600
  134. package/docs/models/kathy-sierra-badass-users.md +672 -672
  135. package/docs/models/models-guide.md +297 -297
  136. package/docs/models/smart-goals-model.md +294 -294
  137. package/docs/tools/cursor-windsurf.md +190 -190
  138. package/docs/tools/figma-mcp.md +453 -453
  139. package/docs/tools/figma.md +212 -212
  140. package/docs/tools/git.md +285 -285
  141. package/docs/tools/html-to-design.md +185 -185
  142. package/docs/tools/nanobanana.md +240 -240
  143. package/docs/tools/prepare-for-figma-export.md +690 -690
  144. package/docs/tools/wds-tools-guide.md +115 -115
  145. package/package.json +115 -114
  146. package/src/agents/freya-ux.agent.yaml +41 -105
  147. package/src/agents/idunn-pm.agent.yaml +24 -74
  148. package/src/agents/mimir-orchestrator.agent.yaml +45 -139
  149. package/src/agents/saga-analyst.agent.yaml +38 -103
  150. package/src/data/agent-guides/freya/agentic-development.md +224 -200
  151. package/src/data/agent-guides/freya/content-creation.md +270 -270
  152. package/src/data/agent-guides/freya/design-system.md +333 -336
  153. package/src/data/agent-guides/freya/meta-content-guide.md +495 -483
  154. package/src/data/agent-guides/freya/specification-quality.md +262 -250
  155. package/src/data/agent-guides/freya/strategic-design.md +118 -118
  156. package/src/data/agent-guides/idunn/design-handoffs.md +411 -411
  157. package/src/data/agent-guides/idunn/platform-requirements.md +351 -351
  158. package/src/data/agent-guides/mimir/emotional-intelligence.md +295 -295
  159. package/src/data/agent-guides/mimir/teaching-styles.md +286 -286
  160. package/src/data/agent-guides/mimir/wds-overview.md +377 -369
  161. package/src/data/agent-guides/saga/content-structure-principles.md +190 -0
  162. package/src/data/agent-guides/saga/conversational-followups.md +372 -0
  163. package/src/data/agent-guides/saga/discovery-conversation.md +245 -245
  164. package/src/data/agent-guides/saga/dream-up-approach.md +909 -0
  165. package/src/data/agent-guides/saga/inspiration-analysis.md +215 -0
  166. package/src/data/agent-guides/saga/seo-strategy-guide.md +391 -0
  167. package/src/data/agent-guides/saga/strategic-documentation.md +456 -456
  168. package/src/data/agent-guides/saga/trigger-mapping.md +653 -403
  169. package/src/data/agent-guides/saga/working-with-existing-materials.md +172 -0
  170. package/src/data/design-system/component-boundaries.md +318 -318
  171. package/src/data/design-system/figma-component-structure.md +697 -697
  172. package/src/data/design-system/naming-conventions.md +200 -200
  173. package/src/data/design-system/state-management.md +93 -93
  174. package/src/data/design-system/token-architecture.md +474 -474
  175. package/src/data/design-system/validation-patterns.md +74 -74
  176. package/src/data/presentations/freya-how-i-help.md +63 -0
  177. package/src/data/presentations/freya-intro.md +275 -275
  178. package/src/data/presentations/freya-presentation.md +78 -78
  179. package/src/data/presentations/freya-workflows-guide.md +51 -0
  180. package/src/data/presentations/idunn-how-i-help.md +59 -0
  181. package/src/data/presentations/idunn-intro.md +230 -231
  182. package/src/data/presentations/idunn-presentation.md +74 -80
  183. package/src/data/presentations/idunn-workflows-guide.md +32 -0
  184. package/src/data/presentations/mimir-agents-overview.md +86 -0
  185. package/src/data/presentations/mimir-getting-started.md +52 -0
  186. package/src/data/presentations/mimir-presentation.md +123 -123
  187. package/src/data/presentations/mimir-tone-setting.md +48 -0
  188. package/src/data/presentations/saga-how-i-help.md +62 -0
  189. package/src/data/presentations/saga-intro.md +285 -285
  190. package/src/data/presentations/saga-presentation.md +75 -75
  191. package/src/data/presentations/saga-workflows-guide.md +48 -0
  192. package/src/gems/eira-visual-designer.md +571 -571
  193. package/src/module-help.csv +19 -0
  194. package/src/module.yaml +148 -111
  195. package/src/skills/freya.activation.md +198 -0
  196. package/src/skills/idunn.activation.md +202 -0
  197. package/src/skills/saga.activation.md +163 -0
  198. package/src/workflows/0-alignment-signoff/data/01-start-understand-routing.md +29 -0
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- # Content Creation Workshop - Optimization Complete ✅
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-
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- **Date:** 2026-01-22
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- **Status:** All files now compliant with BMAD v6 standards
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-
6
- ---
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-
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- ## Final Line Counts
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-
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- | File | Original | Final | Reduction | Status |
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- |------|----------|-------|-----------|--------|
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- | step-00-define-purpose.md | 291 | 196 | -95 (-33%) | ✅ Under 250 |
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- | step-01-load-vtc-context.md | 126 | 126 | 0 | ✅ Already compliant |
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- | step-02-awareness-strategy.md | 245 | 245 | 0 | ✅ Already compliant |
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- | step-03-action-filter.md | 265 | 230 | -35 (-13%) | ✅ Under 250 |
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- | step-04-empowerment-frame.md | 322 | 248 | -74 (-23%) | ✅ Under 250 |
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- | step-05-structural-order.md | 341 | 227 | -114 (-33%) | ✅ Under 250 |
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- | step-06-generate-content.md | 430 | 247 | -183 (-43%) | ✅ Under 250 |
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- | **TOTALS** | **2,020** | **1,519** | **-501 (-25%)** | **7/7 Compliant** |
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-
21
- ---
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-
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- ## Optimization Strategy Applied
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-
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- ### 1. Primary Focus: One Task Per Step ⭐
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-
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- **Key Principle:** "Let's make sure the characters is not the benchmark. Let's instead focus on one task per step."
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-
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- Each step now has ONE clear, focused task:
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- - **Step 0:** Define content purpose
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- - **Step 1:** Load VTC context
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- - **Step 2:** Apply Customer Awareness strategy
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- - **Step 3:** Apply Action Mapping to filter content
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- - **Step 4:** Apply Badass Users framework for empowerment
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- - **Step 5:** Apply Golden Circle for structural order
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- - **Step 6:** Generate strategically grounded content variations
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-
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- ### 2. Substep Extraction Pattern
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-
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- Created **9 substep files** to house detailed examples and frameworks:
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-
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- **Step 0 Substeps:**
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- - `00-purpose-examples.md` (132 lines) - Three complete purpose definition examples
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-
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- **Step 3 Substeps:**
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- - `03-action-filter-example.md` (98 lines) - Complete hairdresser newsletter action filter
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-
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- **Step 4 Substeps:**
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- - `04-badass-users-principles.md` (121 lines) - Kathy Sierra framework details
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- - `04-example-empowerment-frame.md` (95 lines) - Complete empowerment frame example
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-
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- **Step 5 Substeps:**
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- - `05-golden-circle-guide.md` (161 lines) - WHY→HOW→WHAT framework guide
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- - `05-example-golden-circle.md` (97 lines) - Complete Golden Circle application
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-
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- **Step 6 Substeps:**
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- - `06-generation-instructions.md` (83 lines) - Detailed generation process
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- - `06-example-hairdresser-newsletter.md` (150 lines) - Complete generation example
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- - `06-content-output-template.md` (126 lines) - Output template
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-
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- **Total substeps content:** 1,063 lines (preserved, not lost)
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-
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- ### 3. Reference Pattern Used
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-
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- Main step files now reference substeps using consistent pattern:
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-
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- ```markdown
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- ## Example
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-
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- **See:** [substeps/03-action-filter-example.md](substeps/03-action-filter-example.md)
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-
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- This shows complete Action Mapping for hairdresser newsletter signup...
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- ```
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-
75
- ---
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-
77
- ## Quality Validation
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-
79
- ### ✅ BMAD v6 Compliance
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- - All 7 step files under 250-line limit
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- - Micro-file design maintained
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- - Just-in-time loading enabled
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-
84
- ### ✅ Task Focus
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- - Each step has ONE clear task
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- - No vague or multi-part tasks
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- - Strategic flow maintained
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-
89
- ### ✅ Content Preserved
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- - All examples moved to substeps (not deleted)
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- - All frameworks accessible via references
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- - Educational value retained
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-
94
- ### ✅ Workshop Integrity
95
- - 6-step strategic flow intact
96
- - Multi-model integration preserved
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- - Complete traceability maintained
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-
99
- ---
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-
101
- ## Files Created
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-
103
- **Substep Files (9):**
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- 1. substeps/00-purpose-examples.md
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- 2. substeps/03-action-filter-example.md
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- 3. substeps/04-badass-users-principles.md
107
- 4. substeps/04-example-empowerment-frame.md
108
- 5. substeps/05-golden-circle-guide.md
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- 6. substeps/05-example-golden-circle.md
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- 7. substeps/06-generation-instructions.md
111
- 8. substeps/06-example-hairdresser-newsletter.md
112
- 9. substeps/06-content-output-template.md
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-
114
- **Documentation:**
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- - This validation report
116
-
117
- ---
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-
119
- ## Impact Summary
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-
121
- **Before Optimization:**
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- - 5 files over 250-line limit
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- - Examples inline bloating main files
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- - Harder to scan and understand each step
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-
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- **After Optimization:**
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- - 0 files over limit (7/7 compliant)
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- - Examples in dedicated substeps
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- - Clear one-task-per-step structure
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- - 25% reduction in main step files
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- - Educational content fully preserved
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-
133
- ---
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-
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- ## Next Steps
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-
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- 1. ✅ Content Creation Workshop - **COMPLETE**
138
- 2. ⏭️ Move to next workflow validation
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- 3. Apply same optimization pattern where needed
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-
141
- ---
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-
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- **Optimization completed successfully. All content-creation-workshop files now meet BMAD v6 standards while maintaining educational quality and one-task-per-step focus.**
@@ -1,196 +0,0 @@
1
- # Step 0: Define Content Purpose
2
-
3
- **What job must this content do?**
4
-
5
- ---
6
-
7
- ## Purpose
8
-
9
- Before generating any content, we must define its **measurable job**. Content purpose determines which strategic models to emphasize and enables objective review.
10
-
11
- ---
12
-
13
- ## Duration
14
-
15
- ⏱️ **3-5 minutes**
16
-
17
- ---
18
-
19
- ## What You're Doing
20
-
21
- Defining a clear, testable purpose statement that answers:
22
- - What must this content accomplish?
23
- - For whom? (audience/user state)
24
- - How will we know it succeeded?
25
-
26
- ---
27
-
28
- ## Questions for the User
29
-
30
- ### 1. Content Context
31
-
32
- **"What content are we creating?"**
33
-
34
- Examples:
35
- - Landing page hero section
36
- - Product comparison table
37
- - Error message for invalid email
38
- - CTA button on pricing page
39
- - About page mission statement
40
-
41
- ### 2. The Job To Do
42
-
43
- **"What must this content accomplish?"**
44
-
45
- Not "what it says" but "what it does":
46
-
47
- **Good (outcome-focused):**
48
- - "Convince Problem Aware users that shelf life matters"
49
- - "Enable confident product selection between us and competitors"
50
- - "Help user fix validation error while maintaining confidence"
51
- - "Remove final purchase barrier with risk reversal"
52
-
53
- **Bad (vague):**
54
- - "Describe the product"
55
- - "Explain benefits"
56
- - "Add social proof"
57
- - "Make it sound good"
58
-
59
- **"Can you describe the specific outcome this content needs to achieve?"**
60
-
61
- ### 3. Target Audience/State
62
-
63
- **"Who will read this? What state are they in?"**
64
-
65
- Be specific:
66
- - "Problem Aware hairdressers feeling behind on trends"
67
- - "Product Aware B2B buyers comparing options"
68
- - "New users who just made a validation error"
69
- - "Most Aware users at checkout with last-minute doubts"
70
-
71
- **"What's their mental/emotional state when they encounter this?"**
72
-
73
- ### 4. Success Criteria
74
-
75
- **"How will we know this content succeeded?"**
76
-
77
- Define measurable or observable outcomes:
78
- - "User recognizes themselves and continues reading"
79
- - "User can choose the right tier in < 30 seconds"
80
- - "User knows what happened and how to fix it"
81
- - "User clicks CTA feeling confident, not anxious"
82
-
83
- **"What would 'working perfectly' look like?"**
84
-
85
- ### 5. Model Priority Emphasis
86
-
87
- **"Which strategic models matter most for THIS job?"**
88
-
89
- Based on content type and purpose, some models are more critical:
90
-
91
- Present the **Model Priority Matrix** from Content Purpose Guide and discuss:
92
-
93
- **Example: Error Message**
94
- - Badass Users ⭐⭐⭐ (maintain confidence)
95
- - Action Mapping ⭐⭐⭐ (enable recovery)
96
- - Customer Awareness ⭐ (keep simple)
97
- - Golden Circle ⭐ (not needed)
98
- - VTC ⭐ (context only)
99
-
100
- **Example: Landing Page Hero**
101
- - Customer Awareness ⭐⭐⭐ (hook at their level)
102
- - Golden Circle ⭐⭐⭐ (WHY-first)
103
- - Badass Users ⭐⭐ (transformation promise)
104
- - VTC ⭐⭐ (targeting/motivation)
105
- - Action Mapping ⭐ (CTA comes later)
106
-
107
- **"Which models should we emphasize for this content's purpose?"**
108
-
109
- ---
110
-
111
- ## Agent Actions
112
-
113
- 1. **Understand the content context** - What type of content is this?
114
- 2. **Define the purpose collaboratively** - What job must it do?
115
- 3. **Identify the audience/state** - Who will read it? When?
116
- 4. **Establish success criteria** - How will we know it worked?
117
- 5. **Select model priorities** - Which frameworks matter most?
118
- 6. **Document the purpose** - Clear statement for traceability and review
119
-
120
- ---
121
-
122
- ## Validation
123
-
124
- Before proceeding to Step 1:
125
-
126
- - [ ] Content type/context is clear
127
- - [ ] Purpose is specific and outcome-focused (not vague)
128
- - [ ] Audience and their state are defined
129
- - [ ] Success criteria are measurable or observable
130
- - [ ] Model priorities are selected based on purpose
131
- - [ ] Purpose statement is documented
132
-
133
- ---
134
-
135
- ## Output
136
-
137
- **Purpose Definition:**
138
-
139
- ```yaml
140
- content_purpose:
141
- content_type: "[e.g., Landing page hero, Error message, CTA button]"
142
-
143
- purpose_statement: "[Action verb] + [specific audience/state] + [desired outcome]"
144
-
145
- audience:
146
- who: "[User persona or type]"
147
- state: "[Mental/emotional state, awareness level]"
148
- context: "[When/where they encounter this content]"
149
-
150
- success_criteria:
151
- - "[Observable outcome 1]"
152
- - "[Observable outcome 2]"
153
-
154
- model_priorities:
155
- primary: ["[Model 1 ⭐⭐⭐]", "[Model 2 ⭐⭐⭐]"]
156
- secondary: ["[Model 3 ⭐⭐]"]
157
- tertiary: ["[Model 4 ⭐]"]
158
-
159
- review_question: "[How will we know this achieved its purpose?]"
160
- ```
161
-
162
- ---
163
-
164
- ## Next Step
165
-
166
- Once purpose is defined:
167
-
168
- **→ Proceed to [Step 1: Load VTC Context](step-01-load-vtc-context.md)**
169
-
170
- ---
171
-
172
- ## Examples & Templates
173
-
174
- **See:** [substeps/00-purpose-examples.md](substeps/00-purpose-examples.md)
175
-
176
- This shows three complete examples:
177
- - Landing page hero (Problem Aware targeting)
178
- - Error message (functional content with empowerment focus)
179
- - Product comparison feature (competitive differentiation)
180
-
181
- Plus purpose templates for persuasion, education, functional, and brand content.
182
-
183
- ---
184
-
185
- ## Notes
186
-
187
- - **Purpose comes first** - Everything else flows from this
188
- - **Be specific** - Vague purposes lead to vague content
189
- - **Make it testable** - "I like it" isn't a success criterion
190
- - **Different purposes emphasize different models** - One size doesn't fit all
191
- - **Purpose enables review** - Objective evaluation, not subjective preference
192
-
193
- ---
194
-
195
- **⚠️ ALPHA:** If this step felt unnecessary or too structured, please note feedback. Is purpose definition too formal for Quick Mode?
196
-
@@ -1,126 +0,0 @@
1
- # Step 1: Load VTC Context
2
-
3
- **Establish the strategic foundation for content creation**
4
-
5
- ---
6
-
7
- ## Purpose
8
-
9
- Before writing any content, we must understand the strategic context: WHO we're serving, WHAT motivates them, and WHERE they are in their awareness journey.
10
-
11
- ---
12
-
13
- ## Duration
14
-
15
- ⏱️ **5 minutes**
16
-
17
- ---
18
-
19
- ## What You're Doing
20
-
21
- Loading the Value Trigger Chain (VTC) that defines the strategic context for this content section.
22
-
23
- ---
24
-
25
- ## Questions for the User
26
-
27
- ### 1. VTC Identification
28
-
29
- **"Which VTC applies to this content section?"**
30
-
31
- - Is there an existing VTC for this page/scenario?
32
- - If multiple VTCs exist, which one is active here?
33
- - If no VTC exists, should we create one? (Route to VTC Workshop if needed)
34
-
35
- ### 2. VTC Review
36
-
37
- Present the selected VTC and confirm:
38
-
39
- ```
40
- Business Goal: [goal]
41
- Solution: [solution being designed]
42
- User: [persona name and description]
43
- Driving Forces:
44
- • Wish: [positive motivator]
45
- • Fear: [negative motivator]
46
- Customer Awareness: [START level] → [END level]
47
- ```
48
-
49
- **"Is this the correct VTC for this content? Any adjustments needed?"**
50
-
51
- ---
52
-
53
- ## Agent Actions
54
-
55
- 1. **Check for existing VTCs** in project context
56
- - Look in project documentation
57
- - Check scenario definitions
58
- - Review page specifications
59
-
60
- 2. **If VTC exists:**
61
- - Load and display it
62
- - Confirm with user
63
- - Note any adjustments
64
-
65
- 3. **If NO VTC exists:**
66
- - Explain that VTC is needed for strategic content
67
- - Ask: "Should we create a VTC now?"
68
- - If YES → Route to VTC Workshop
69
- - If NO → Flag risk and continue with limited context
70
-
71
- 4. **Document the VTC** for this content section
72
- - Save reference to output file
73
- - Ensure traceability
74
-
75
- ---
76
-
77
- ## Validation
78
-
79
- Before proceeding to Step 2:
80
-
81
- - [ ] VTC is identified and loaded
82
- - [ ] All VTC fields are populated (goal, solution, user, driving forces, awareness)
83
- - [ ] User confirms this is the correct VTC for this content
84
- - [ ] VTC is documented for traceability
85
-
86
- ---
87
-
88
- ## Output
89
-
90
- **VTC Context Document** - Saved for this content section:
91
-
92
- ```yaml
93
- vtc_reference:
94
- business_goal: "[goal text]"
95
- solution: "[solution name/description]"
96
- user:
97
- name: "[persona name]"
98
- description: "[brief persona description]"
99
- driving_forces:
100
- positive: "[wish/aspiration]"
101
- negative: "[fear/frustration]"
102
- customer_awareness:
103
- start: "[awareness level where user begins]"
104
- end: "[awareness level we want them to reach]"
105
- ```
106
-
107
- ---
108
-
109
- ## Next Step
110
-
111
- Once VTC is loaded and validated:
112
-
113
- **→ Proceed to [Step 2: Apply Customer Awareness Strategy](step-02-awareness-strategy.md)**
114
-
115
- ---
116
-
117
- ## Notes
118
-
119
- - If project has multiple VTCs, it's normal - different pages/scenarios serve different goals/users
120
- - If VTC seems wrong for this content, it's better to pause and fix it than to continue
121
- - VTC is not bureaucracy - it's the strategic lens that makes content effective vs. guesswork
122
-
123
- ---
124
-
125
- **⚠️ ALPHA:** If this step felt unclear or unnecessary, please note feedback for improvement.
126
-
@@ -1,245 +0,0 @@
1
- # Step 2: Apply Customer Awareness Strategy
2
-
3
- **Determine the right language, information, and proof for the user's awareness level**
4
-
5
- ---
6
-
7
- ## Purpose
8
-
9
- The Customer Awareness Cycle determines WHAT you can say and HOW you say it. A user who is "Problem Aware" needs completely different language than one who is "Product Aware." This step translates the VTC's awareness positioning into concrete content strategy.
10
-
11
- ---
12
-
13
- ## Duration
14
-
15
- ⏱️ **5-7 minutes**
16
-
17
- ---
18
-
19
- ## What You're Doing
20
-
21
- Using the Customer Awareness Cycle model to determine:
22
- - What language the user can understand
23
- - What information they need at this stage
24
- - What proof/credibility is required
25
- - What emotional journey we're facilitating
26
-
27
- ---
28
-
29
- ## Context from Previous Step
30
-
31
- **VTC loaded in Step 1:**
32
- - Customer Awareness: **[START] → [END]**
33
-
34
- ---
35
-
36
- ## The Customer Awareness Cycle (Quick Reference)
37
-
38
- **5 Levels (Eugene Schwartz):**
39
-
40
- 1. **Unaware** - Don't know they have a problem
41
- 2. **Problem Aware** - Know the problem, don't know solutions exist
42
- 3. **Solution Aware** - Know solutions exist, exploring options
43
- 4. **Product Aware** - Know your product, evaluating it
44
- 5. **Most Aware** - Ready to buy/use, need final push
45
-
46
- ---
47
-
48
- ## Questions for the User
49
-
50
- ### 1. Validate Starting Awareness Level
51
-
52
- **"Let's confirm where the user is when they encounter this content:"**
53
-
54
- Present the START level from VTC and describe what it means:
55
-
56
- **Example:** *"The VTC says users are 'Problem Aware' - meaning they know they're struggling with [problem], but might not know that solutions like [your solution type] exist. Does this match your understanding of where users are when they encounter this [page/section]?"*
57
-
58
- - If YES → Continue
59
- - If NO → Discuss and adjust VTC
60
-
61
- ### 2. Clarify Target Awareness Level
62
-
63
- **"And where do we want them after reading this content?"**
64
-
65
- Present the END level from VTC and describe the shift:
66
-
67
- **Example:** *"We want to move them to 'Solution Aware' - meaning after this section, they should understand that [solution category] exists and can solve their [problem]. Is that the right goal for this content?"*
68
-
69
- - If YES → Continue
70
- - If NO → Discuss and adjust VTC
71
-
72
- ### 3. Awareness-Appropriate Language
73
-
74
- **"What can they understand at their STARTING level?"**
75
-
76
- Explore together:
77
-
78
- - **If Problem Aware:** Can we use your product name? Or should we speak in problem language first?
79
- - **If Solution Aware:** Do they understand the solution category terminology? Or do we need to explain it?
80
- - **If Product Aware:** What specific features matter to them? What comparisons are they making?
81
-
82
- **"What words will resonate vs. confuse?"**
83
-
84
- ### 4. Information Priorities
85
-
86
- **"What do they NEED to know at this stage?"**
87
-
88
- Different awareness levels need different information:
89
-
90
- - **Problem Aware needs:** Problem validation, emotional recognition, hint that solutions exist
91
- - **Solution Aware needs:** How this type of solution works, why it's effective, what makes solutions good/bad
92
- - **Product Aware needs:** Specific features, proof it works, why choose you vs. competitors
93
-
94
- **"What's essential vs. overwhelming at their starting point?"**
95
-
96
- ### 5. Credibility Requirements
97
-
98
- **"What proof do they need to believe us?"**
99
-
100
- Different awareness levels trust different things:
101
-
102
- - **Problem Aware:** Personal stories, emotional validation ("You're not alone")
103
- - **Solution Aware:** Expert credentials, how it works explanations, logic
104
- - **Product Aware:** Social proof, testimonials, data, comparisons
105
-
106
- **"What will make this credible to them?"**
107
-
108
- ### 6. Emotional Journey
109
-
110
- **"What emotional shift happens from START → END?"**
111
-
112
- Explore the transformation:
113
-
114
- - **Starting emotion:** How do they FEEL at START level? (frustrated, confused, overwhelmed, cautious?)
115
- - **Ending emotion:** How should they FEEL at END level? (hopeful, informed, confident, excited?)
116
-
117
- **"What's the emotional bridge we're building?"**
118
-
119
- ---
120
-
121
- ## Agent Actions
122
-
123
- 1. **Present awareness level analysis** based on VTC
124
- 2. **Explore each question** with the user
125
- 3. **Document the answers** in structured format
126
- 4. **Validate strategy** before moving forward
127
-
128
- ---
129
-
130
- ## Validation
131
-
132
- Before proceeding to Step 3:
133
-
134
- - [ ] Start awareness level is confirmed and understood
135
- - [ ] End awareness level is confirmed and understood
136
- - [ ] Appropriate language identified (what words to use/avoid)
137
- - [ ] Information priorities clear (what to include/exclude)
138
- - [ ] Credibility requirements identified (what proof is needed)
139
- - [ ] Emotional journey mapped (start feeling → end feeling)
140
-
141
- ---
142
-
143
- ## Output
144
-
145
- **Awareness Strategy Document:**
146
-
147
- ```yaml
148
- awareness_strategy:
149
- start_level: "[awareness level]"
150
- start_characteristics:
151
- - "[what they know]"
152
- - "[what they don't know]"
153
- - "[how they feel]"
154
-
155
- end_level: "[awareness level]"
156
- end_characteristics:
157
- - "[what they'll know]"
158
- - "[what they'll understand]"
159
- - "[how they'll feel]"
160
-
161
- language_guidelines:
162
- use: ["[appropriate terms]"]
163
- avoid: ["[confusing jargon]"]
164
- tone: "[conversational, authoritative, empathetic, etc.]"
165
-
166
- information_priorities:
167
- essential: ["[must include]"]
168
- helpful: ["[nice to include if space]"]
169
- avoid: ["[too advanced, confusing, or premature]"]
170
-
171
- credibility_required:
172
- type: "[personal story, expert credentials, data, social proof]"
173
- examples: ["[specific proof elements]"]
174
-
175
- emotional_journey:
176
- starting_emotion: "[frustrated, confused, etc.]"
177
- bridge: "[how we facilitate the shift]"
178
- ending_emotion: "[hopeful, confident, etc.]"
179
- ```
180
-
181
- ---
182
-
183
- ## Next Step
184
-
185
- Once awareness strategy is defined:
186
-
187
- **→ Proceed to [Step 3: Define Required Action](step-03-action-filter.md)**
188
-
189
- ---
190
-
191
- ## Example
192
-
193
- **VTC Context:** Hairdresser newsletter signup
194
- - Start: Problem Aware ("I feel behind on trends")
195
- - End: Product Aware ("This newsletter will keep me current")
196
-
197
- **Awareness Strategy:**
198
-
199
- ```yaml
200
- awareness_strategy:
201
- start_level: "Problem Aware"
202
- start_characteristics:
203
- - "Knows she's missing trends"
204
- - "Doesn't know trend newsletters exist"
205
- - "Feels frustrated and behind"
206
-
207
- end_level: "Product Aware"
208
- end_characteristics:
209
- - "Knows trend newsletters exist"
210
- - "Understands how TrendWeek works"
211
- - "Feels hopeful about staying current"
212
-
213
- language_guidelines:
214
- use: ["missing trends", "falling behind", "your clients ask", "stay current"]
215
- avoid: ["TrendWeek" in headline, technical jargon, assuming knowledge]
216
- tone: "Empathetic and empowering"
217
-
218
- information_priorities:
219
- essential:
220
- - "Validate the problem (you're not alone)"
221
- - "Introduce solution category (trend newsletters)"
222
- - "Show how it works (weekly digest)"
223
- helpful:
224
- - "Social proof (2,000 stylists)"
225
- - "Time commitment (60 seconds per trend)"
226
- avoid:
227
- - "Company history"
228
- - "Technical newsletter infrastructure"
229
-
230
- credibility_required:
231
- type: "Social proof + Practical value"
232
- examples:
233
- - "Testimonial: 'My clients always ask how I stay so current'"
234
- - "Specific: 'Top 5 trends every Monday'"
235
-
236
- emotional_journey:
237
- starting_emotion: "Frustrated and behind"
238
- bridge: "Recognition → Hope → Confidence"
239
- ending_emotion: "Empowered and excited to try"
240
- ```
241
-
242
- ---
243
-
244
- **⚠️ ALPHA:** If this step felt too long or certain questions were unhelpful, please note feedback.
245
-