vipassana-design-standards 0.0.19 → 0.0.20

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package/about.html ADDED
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+ <!DOCTYPE html>
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+ <html>
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+ <head>
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+ <meta charset="utf-8"/>
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+ <title>Vipassana Meditation as Taught by S.N Goenka - Design Standards</title>
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+ <link rel="stylesheet" href="./src/stylesheets/index.css?ver=0.20">
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+ <link rel="stylesheet" href="./dist/css/fonts.css?ver=0.20">
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+
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+ <link rel="icon" href="/dist/favicon.png">
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+ </head>
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+ <body>
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+ <header class="bordered">
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+ <div class="container ready">
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+ <a href="index.html"><img src="dist/logos/logo-en-large.png"/></a>
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+ </div>
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+ </header>
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+
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+ <section>
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+ <div class="container ready">
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+ <h2>Reasons for Design Standards</h2>
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+ <ul>
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+ <li>Strengthen the protection offered by our trademark “Vipassana Meditation as Taught by S.N. Goenka”</li>
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+ <li>Establish an immediately recognised identity for our international organisation</li>
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+ <li>A standard trademark, online and in printed materials, helps prevent unauthorised organisations or individuals from claiming to teach in this tradition</li>
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+ <li>A consistent design will help potential students feel secure that each location offers the same standard and quality of teaching</li>
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+ </ul>
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+
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+ <h2>Who is making these recommendations</h2>
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+ <p>
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+ These designs are a combined effort of international IT teams such as Calm, IVTA (dhamma.org),
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+ Dhamma Reg, and Typo3. They have worked in conjunction with a trademark advisory group,
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+ graphic designers and website developers to try to establish various options for a common
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+ identity. The artist who created the latest version of the Dhamma Wheel has signed an
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+ assignment and licence agreement which enables the tradition to use it in perpetuity.
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+ </p>
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+
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+
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+ <h2>Trademark Registrations</h2>
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+ <p>
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+ The trademark phrase “Vipassana Meditation as Taught by S.N. Goenka” was registered by centres
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+ in five countries (India, UK., USA, Japan, Australia) with written permission from S.N. Goenka.
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+ He also agreed to future registration by authorised centres in more countries,
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+ under the World Intellectual Property Organisation (WIPO), and there are now more than
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+ 60 countries where it is registered. The trademark should preferably be located right
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+ at the top of each page of the website.
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+ <p>
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+
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+ <h2>Use of “In the Tradition of Sayagyi U Ba Khin”</h2>
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+ <p>
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+ There is a longstanding use of this phrase on many printed materials and websites for our
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+ tradition, due to deep gratitude to Sayagyi. However, there is no written authorisation
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+ of this phrase and it is already in legitimate use by other traditions.
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+ Including this phrase as part of a trademark complicates the trademark and may actually
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+ weaken it or even create an obstacle for the allowance of the trademark in certain countries.
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+ Therefore, the main trademark should take a prominent position and the reference to the
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+ tradition of Sayagyi U Ba Khin should appear underneath the main trademark, in smaller lettering. In technical jargon, this is called a tagline, and does not compromise the main trademark.
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+ </p>
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+
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+ </div>
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+ </section>
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+
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+ <footer>
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+ <a href="mailto:webmaster@dhamma.org">webmaster@dhamma.org</a>
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+ </footer>
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+ </body>
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+ </html>