vidspotai-shared 1.0.67 → 1.0.69-dev.0

package/lib/services/agent/eval/seedBriefs.js

@@ -0,0 +1,1188 @@
+"use strict";
+Object.defineProperty(exports, "__esModule", { value: true });
+exports.SEED_EVAL_BRIEFS = void 0;
+/**
+ * Eval set — 50 hand-curated briefs covering the 5 launch personas plus
+ * adjacent niches that should route to the closest persona (e.g. recipe →
+ * faceless-yt, real-estate → product-demo).
+ *
+ * Use these to:
+ *   1. Catch routing regressions (router persona !== expected niche).
+ *   2. Catch planner regressions (tier mix, schema validity, scene count).
+ *   3. Score quality drift after prompt / model / rubric changes.
+ *
+ * Add new briefs alongside the change that needs them; do not bulk-grow
+ * without a reason — every brief costs 4 LLM calls per run.
+ */
+exports.SEED_EVAL_BRIEFS = [
+    // ───────────────────────── ugc-ad (5) ─────────────────────────
+    {
+        id: "seed-ugc-skincare",
+        niche: "ugc-ad",
+        goodOutputNotes: [
+            "First 6s must hook with a problem statement (skin issue) before the product reveal.",
+            "Vertical 9:16, fast cuts (>1 cut/2s after hook). Female 25-35 voice, warm + confident.",
+            "Avoid medical claims. End with a single-sentence CTA + product name on screen.",
+        ].join(" "),
+        brief: {
+            goal: "Drive add-to-cart for new vitamin C serum",
+            audience: "Women 25-40 interested in clean skincare",
+            niche: "ugc-ad",
+            tone: "warm",
+            durationSec: 30,
+            aspect: "9:16",
+            hookStyle: "pattern-interrupt",
+            pacing: "fast",
+            tierBudget: "T2",
+            rawPrompt: "30s UGC ad for our new vitamin C serum, vertical, fast cuts, hook then product",
+            claims: { allow: ["visibly brighter"], block: ["cures", "treats acne"] },
+            references: [],
+            confidence: { goal: 0.9, audience: 0.7, tone: 0.6 },
+        },
+    },
+    {
+        id: "seed-ugc-supplements",
+        niche: "ugc-ad",
+        goodOutputNotes: [
+            "Open with a relatable energy-slump moment in first 3s, not the bottle.",
+            "9:16, energetic VO, no medical efficacy claims, end card with discount code.",
+        ].join(" "),
+        brief: {
+            goal: "Promote new daily greens powder with code GREEN15",
+            audience: "Busy professionals 28-45",
+            niche: "ugc-ad",
+            tone: "energetic",
+            durationSec: 30,
+            aspect: "9:16",
+            hookStyle: "story",
+            pacing: "fast",
+            tierBudget: "T2",
+            rawPrompt: "30s vertical ad for daily greens powder, hook with afternoon slump, end with GREEN15",
+            cta: "Use code GREEN15 for 15% off",
+            claims: {
+                allow: ["supports daily energy"],
+                block: ["cures fatigue", "clinically proven", "doctor recommended"],
+            },
+            references: [],
+            confidence: { goal: 0.9, tone: 0.7 },
+        },
+    },
+    {
+        id: "seed-ugc-beauty-tool",
+        niche: "ugc-ad",
+        goodOutputNotes: [
+            "Demo-style with the tool in-use shot in first 5s, multiple angles, fast cuts.",
+            "9:16. Avoid before/after dramatization that implies treatment.",
+        ].join(" "),
+        brief: {
+            goal: "Drive Black Friday sales for at-home red-light wand",
+            audience: "Women 30-55 into beauty tech",
+            niche: "ugc-ad",
+            tone: "playful",
+            durationSec: 25,
+            aspect: "9:16",
+            hookStyle: "demo",
+            pacing: "fast",
+            tierBudget: "T2",
+            rawPrompt: "25s UGC ad for red-light beauty wand, demo-heavy, Black Friday CTA",
+            cta: "Black Friday — 40% off ends Friday",
+            claims: { allow: [], block: ["FDA approved", "treats wrinkles"] },
+            references: [],
+            confidence: { goal: 0.85 },
+        },
+    },
+    {
+        id: "seed-ugc-fashion",
+        niche: "ugc-ad",
+        goodOutputNotes: [
+            "Try-on haul style: 3-4 outfit changes, beat-cut transitions, Gen-Z tone.",
+            "9:16. Pattern-interrupt hook. No fit-vs-body-type claims.",
+        ].join(" "),
+        brief: {
+            goal: "Promote autumn drop of layered knitwear",
+            audience: "Women 18-28 fashion-forward",
+            niche: "ugc-ad",
+            tone: "playful",
+            durationSec: 30,
+            aspect: "9:16",
+            hookStyle: "pattern-interrupt",
+            pacing: "very-fast",
+            tierBudget: "T2",
+            rawPrompt: "30s try-on haul ad for autumn knitwear drop, beat cuts, gen-z energy",
+            claims: { allow: [], block: [] },
+            references: [],
+            confidence: { goal: 0.9, audience: 0.8 },
+        },
+    },
+    {
+        id: "seed-ugc-fitness-apparel",
+        niche: "ugc-ad",
+        goodOutputNotes: [
+            "Show garment in motion (squat, run, stretch) within first 6s.",
+            "9:16, energetic music, claim-safe (no body-shape transformation promises).",
+        ].join(" "),
+        brief: {
+            goal: "Launch new high-rise leggings with squat-proof claim",
+            audience: "Women 22-35 gym-goers",
+            niche: "ugc-ad",
+            tone: "energetic",
+            durationSec: 25,
+            aspect: "9:16",
+            hookStyle: "demo",
+            pacing: "fast",
+            tierBudget: "T2",
+            rawPrompt: "25s ad for squat-proof high-rise leggings, motion-heavy demo",
+            claims: { allow: ["squat-proof"], block: ["sculpts your body", "burns fat"] },
+            references: [],
+            confidence: { goal: 0.9 },
+        },
+    },
+    // ──────────────────────── faceless-yt (5) ────────────────────────
+    {
+        id: "seed-faceless-yt-finance",
+        niche: "faceless-yt",
+        goodOutputNotes: [
+            "60s. Educational tone. Stock b-roll + Ken-Burns over voiceover. 16:9.",
+            "First 8s sets a counter-intuitive premise. Captions burned in.",
+            "Cost target: <$0.10 generation; this should be mostly T0.",
+        ].join(" "),
+        brief: {
+            goal: "Explain why index funds beat 90% of active managers",
+            audience: "Beginner retail investors",
+            niche: "faceless-yt",
+            tone: "informational",
+            durationSec: 60,
+            aspect: "16:9",
+            hookStyle: "bold-claim",
+            pacing: "medium",
+            tierBudget: "T0",
+            rawPrompt: "60-second faceless YouTube explainer on why index funds beat active managers",
+            claims: { allow: [], block: ["guaranteed returns", "financial advice"] },
+            references: [],
+            confidence: { goal: 0.95, audience: 0.8 },
+        },
+    },
+    {
+        id: "seed-faceless-yt-tech",
+        niche: "faceless-yt",
+        goodOutputNotes: [
+            "60-90s. Plain-English explainer of how an LLM works. Diagram-style stills + Ken-Burns.",
+            "Mostly T0. No anthropomorphic 'AI is conscious' claims.",
+        ].join(" "),
+        brief: {
+            goal: "Explain how large language models predict the next word",
+            audience: "Curious adults non-technical",
+            niche: "faceless-yt",
+            tone: "informational",
+            durationSec: 75,
+            aspect: "16:9",
+            hookStyle: "question",
+            pacing: "medium",
+            tierBudget: "T0",
+            rawPrompt: "75s explainer on how LLMs predict the next word, plain English, stock visuals",
+            claims: { allow: [], block: ["AI is sentient", "AI will replace all jobs"] },
+            references: [],
+            confidence: { goal: 0.9 },
+        },
+    },
+    {
+        id: "seed-faceless-yt-history",
+        niche: "faceless-yt",
+        goodOutputNotes: [
+            "90s mini-doc. Period-appropriate stock images + map animations.",
+            "Cinematic tone. T0/T1 only — no T2/T3 generation.",
+        ].join(" "),
+        brief: {
+            goal: "Tell the story of why the Concorde retired in 90 seconds",
+            audience: "Aviation enthusiasts general public",
+            niche: "faceless-yt",
+            tone: "cinematic",
+            durationSec: 90,
+            aspect: "16:9",
+            hookStyle: "story",
+            pacing: "medium",
+            tierBudget: "T1",
+            rawPrompt: "90-second mini-doc on Concorde retirement, cinematic stock footage",
+            claims: { allow: [], block: [] },
+            references: [],
+            confidence: { goal: 0.95 },
+        },
+    },
+    {
+        id: "seed-faceless-yt-productivity",
+        niche: "faceless-yt",
+        goodOutputNotes: [
+            "60s. Listicle of 5 tips, on-screen text per tip, fast pace.",
+            "16:9, mostly T0 stock of office / focused-work scenes.",
+        ].join(" "),
+        brief: {
+            goal: "Share 5 productivity tips backed by behavioural research",
+            audience: "Knowledge workers 25-45",
+            niche: "faceless-yt",
+            tone: "informational",
+            durationSec: 60,
+            aspect: "16:9",
+            hookStyle: "stat",
+            pacing: "medium",
+            tierBudget: "T0",
+            rawPrompt: "60s listicle 5 productivity tips, research-backed, faceless",
+            claims: { allow: [], block: ["scientifically proven"] },
+            references: [],
+            confidence: { goal: 0.9 },
+        },
+    },
+    {
+        id: "seed-faceless-yt-science",
+        niche: "faceless-yt",
+        goodOutputNotes: [
+            "45s. Surprising-fact opener. Diagram-led pace.",
+            "16:9, T0. Avoid declarative claims that aren't well-established.",
+        ].join(" "),
+        brief: {
+            goal: "Explain why the sky is actually violet but we see it blue",
+            audience: "Curious teens and adults",
+            niche: "faceless-yt",
+            tone: "informational",
+            durationSec: 45,
+            aspect: "16:9",
+            hookStyle: "bold-claim",
+            pacing: "medium",
+            tierBudget: "T0",
+            rawPrompt: "45s science explainer on why the sky looks blue but is violet",
+            claims: { allow: [], block: [] },
+            references: [],
+            confidence: { goal: 0.9 },
+        },
+    },
+    // ─────────────────────── product-demo (5) ───────────────────────
+    {
+        id: "seed-product-demo-ecom",
+        niche: "product-demo",
+        goodOutputNotes: [
+            "20s. Hero product shot in first 3s. T2 image-to-video for the hero, T0 b-roll between.",
+            "Square 1:1. Background music ducked under VO. End-card with logo + CTA.",
+        ].join(" "),
+        brief: {
+            goal: "Show the wireless earbuds' noise-cancelling in 20s",
+            audience: "Commuters age 22-35",
+            niche: "product-demo",
+            tone: "energetic",
+            durationSec: 20,
+            aspect: "1:1",
+            hookStyle: "demo",
+            pacing: "fast",
+            tierBudget: "T2",
+            rawPrompt: "20s product demo for noise-cancelling wireless earbuds, square, hero shot first",
+            claims: { allow: [], block: [] },
+            references: [],
+            confidence: { goal: 0.95 },
+        },
+    },
+    {
+        id: "seed-product-demo-kitchen",
+        niche: "product-demo",
+        goodOutputNotes: [
+            "25s. Hero shot of gadget in use, then 2-3 ingredient cuts, then end card.",
+            "Square 1:1. Warm food-tone palette.",
+        ].join(" "),
+        brief: {
+            goal: "Show the new electric salt mill on Amazon",
+            audience: "Home cooks 30-55",
+            niche: "product-demo",
+            tone: "warm",
+            durationSec: 25,
+            aspect: "1:1",
+            hookStyle: "demo",
+            pacing: "medium",
+            tierBudget: "T2",
+            rawPrompt: "25s product demo for an electric salt mill, square, kitchen scenes",
+            cta: "Shop on Amazon",
+            claims: { allow: [], block: [] },
+            references: [],
+            confidence: { goal: 0.9 },
+        },
+    },
+    {
+        id: "seed-product-demo-tech-accessory",
+        niche: "product-demo",
+        goodOutputNotes: [
+            "20s. Reveal-style: closed-box → unbox → in-use → on-desk shot.",
+            "Square. Energetic. Avoid superlatives like 'best ever'.",
+        ].join(" "),
+        brief: {
+            goal: "Demo a magnetic phone tripod for content creators",
+            audience: "Solo creators 18-30",
+            niche: "product-demo",
+            tone: "energetic",
+            durationSec: 20,
+            aspect: "1:1",
+            hookStyle: "demo",
+            pacing: "fast",
+            tierBudget: "T2",
+            rawPrompt: "20s demo for magnetic phone tripod, unbox-to-use sequence, square",
+            claims: { allow: [], block: ["best ever", "professional grade"] },
+            references: [],
+            confidence: { goal: 0.95 },
+        },
+    },
+    {
+        id: "seed-product-demo-smart-home",
+        niche: "product-demo",
+        goodOutputNotes: [
+            "30s. Hero close-up + 3 use-case cuts (morning / evening / away).",
+            "Square. T2 for hero, T0/T1 for context shots.",
+        ].join(" "),
+        brief: {
+            goal: "Demo the new smart bulb scenes feature",
+            audience: "Smart-home shoppers 28-50",
+            niche: "product-demo",
+            tone: "calm",
+            durationSec: 30,
+            aspect: "1:1",
+            hookStyle: "demo",
+            pacing: "medium",
+            tierBudget: "T2",
+            rawPrompt: "30s product demo of smart bulb scenes feature, lifestyle context cuts",
+            claims: { allow: [], block: [] },
+            references: [],
+            confidence: { goal: 0.9 },
+        },
+    },
+    {
+        id: "seed-product-demo-beauty",
+        niche: "product-demo",
+        goodOutputNotes: [
+            "20s. Applicator hero shot, ASMR-ish texture cuts, end card.",
+            "Square. No medical claims; cosmetic language only.",
+        ].join(" "),
+        brief: {
+            goal: "Demo a silicone facial cleansing brush",
+            audience: "Skincare buyers 22-40",
+            niche: "product-demo",
+            tone: "calm",
+            durationSec: 20,
+            aspect: "1:1",
+            hookStyle: "demo",
+            pacing: "medium",
+            tierBudget: "T2",
+            rawPrompt: "20s demo for silicone cleansing brush, ASMR texture, square",
+            claims: { allow: ["gently exfoliates"], block: ["cures acne", "treats"] },
+            references: [],
+            confidence: { goal: 0.9 },
+        },
+    },
+    // ─────────────────────── talking-head (5) ───────────────────────
+    {
+        id: "seed-talking-head-educator",
+        niche: "talking-head",
+        goodOutputNotes: [
+            "45s. Question-led hook. Presenter on-screen with b-roll cutaways every ~10s.",
+            "16:9. Avoid clickbait claims. No talking-head-avatar strategy — use stock presenter or AI image-to-video.",
+        ].join(" "),
+        brief: {
+            goal: "Explain compound interest in 45 seconds for teens",
+            audience: "Teens learning personal finance",
+            niche: "talking-head",
+            tone: "professional",
+            durationSec: 45,
+            aspect: "16:9",
+            hookStyle: "question",
+            pacing: "medium",
+            tierBudget: "T1",
+            rawPrompt: "45s talking-head educator video on compound interest for teens",
+            claims: { allow: [], block: ["financial advice", "guaranteed"] },
+            references: [],
+            confidence: { goal: 0.9 },
+        },
+    },
+    {
+        id: "seed-talking-head-founder",
+        niche: "talking-head",
+        goodOutputNotes: [
+            "60s. Founder narrative arc: problem → insight → product. Cutaways to product/usage shots.",
+            "16:9, professional tone. T1 b-roll OK.",
+        ].join(" "),
+        brief: {
+            goal: "Founder intro for a sustainable bag brand",
+            audience: "Conscious consumers 25-45",
+            niche: "talking-head",
+            tone: "warm",
+            durationSec: 60,
+            aspect: "16:9",
+            hookStyle: "story",
+            pacing: "medium",
+            tierBudget: "T1",
+            rawPrompt: "60s founder talking-head intro for a sustainable bag brand",
+            claims: { allow: ["plant-based materials"], block: ["100% biodegradable"] },
+            references: [],
+            confidence: { goal: 0.9 },
+        },
+    },
+    {
+        id: "seed-talking-head-career",
+        niche: "talking-head",
+        goodOutputNotes: [
+            "50s. One actionable career-tip per ~15s. Cutaways to office/laptop b-roll.",
+            "16:9. T0/T1.",
+        ].join(" "),
+        brief: {
+            goal: "Share 3 negotiation tips for first-time job offers",
+            audience: "Recent grads 22-26",
+            niche: "talking-head",
+            tone: "professional",
+            durationSec: 50,
+            aspect: "16:9",
+            hookStyle: "question",
+            pacing: "medium",
+            tierBudget: "T1",
+            rawPrompt: "50s talking-head career-advice on first-job-offer negotiation, 3 tips",
+            claims: { allow: [], block: [] },
+            references: [],
+            confidence: { goal: 0.9 },
+        },
+    },
+    {
+        id: "seed-talking-head-language",
+        niche: "talking-head",
+        goodOutputNotes: [
+            "40s. On-screen presenter teaches 3 Spanish phrases with text overlay each.",
+            "16:9, friendly tone, T0/T1.",
+        ].join(" "),
+        brief: {
+            goal: "Teach 3 useful Spanish café phrases",
+            audience: "English speakers travelling to Spain",
+            niche: "talking-head",
+            tone: "casual",
+            durationSec: 40,
+            aspect: "16:9",
+            hookStyle: "question",
+            pacing: "medium",
+            tierBudget: "T1",
+            rawPrompt: "40s talking-head Spanish lesson, 3 café phrases for travellers",
+            claims: { allow: [], block: [] },
+            references: [],
+            confidence: { goal: 0.95 },
+        },
+    },
+    {
+        id: "seed-talking-head-coach",
+        niche: "talking-head",
+        goodOutputNotes: [
+            "60s. Coach explains common form mistake with cutaways to demo.",
+            "16:9. No medical/injury-treatment claims; technique guidance only.",
+        ].join(" "),
+        brief: {
+            goal: "Coach explains the most common deadlift form mistake",
+            audience: "Beginner lifters 20-40",
+            niche: "talking-head",
+            tone: "professional",
+            durationSec: 60,
+            aspect: "16:9",
+            hookStyle: "question",
+            pacing: "medium",
+            tierBudget: "T1",
+            rawPrompt: "60s talking-head coach video on the #1 deadlift form mistake",
+            claims: { allow: [], block: ["prevents injury", "doctor approved"] },
+            references: [],
+            confidence: { goal: 0.95 },
+        },
+    },
+    // ─────────────────────── social-recap (5) ───────────────────────
+    {
+        id: "seed-social-recap-sports",
+        niche: "social-recap",
+        goodOutputNotes: [
+            "30s. Beat-cut on 120 BPM track. 6-8 stock highlight clips with on-screen score chyrons.",
+            "9:16. Mostly T0.",
+        ].join(" "),
+        brief: {
+            goal: "Recap the top moments of last weekend's Premier League round",
+            audience: "Football fans 18-40",
+            niche: "social-recap",
+            tone: "energetic",
+            durationSec: 30,
+            aspect: "9:16",
+            hookStyle: "stat",
+            pacing: "very-fast",
+            tierBudget: "T0",
+            rawPrompt: "30s vertical Premier League weekend recap, beat cuts, score chyrons",
+            claims: { allow: [], block: [] },
+            references: [],
+            confidence: { goal: 0.95 },
+        },
+    },
+    {
+        id: "seed-social-recap-news",
+        niche: "social-recap",
+        goodOutputNotes: [
+            "30s. News-style headline-by-headline pace. 4 stories, 7s each, on-screen text.",
+            "9:16. T0 only.",
+        ].join(" "),
+        brief: {
+            goal: "Recap today's top 4 tech-industry headlines",
+            audience: "Tech-curious 25-45",
+            niche: "social-recap",
+            tone: "informational",
+            durationSec: 30,
+            aspect: "9:16",
+            hookStyle: "stat",
+            pacing: "very-fast",
+            tierBudget: "T0",
+            rawPrompt: "30s vertical news recap of today's top 4 tech headlines",
+            claims: { allow: [], block: [] },
+            references: [],
+            confidence: { goal: 0.95 },
+        },
+    },
+    {
+        id: "seed-social-recap-listicle",
+        niche: "social-recap",
+        goodOutputNotes: [
+            "20s. 5 quick items on-screen text + b-roll. Fast hook with the punchline up front.",
+            "9:16, T0.",
+        ].join(" "),
+        brief: {
+            goal: "5 underrated travel destinations in Europe",
+            audience: "Millennial travellers",
+            niche: "social-recap",
+            tone: "playful",
+            durationSec: 20,
+            aspect: "9:16",
+            hookStyle: "stat",
+            pacing: "very-fast",
+            tierBudget: "T0",
+            rawPrompt: "20s vertical listicle: 5 underrated European destinations",
+            claims: { allow: [], block: [] },
+            references: [],
+            confidence: { goal: 0.95 },
+        },
+    },
+    {
+        id: "seed-social-recap-music",
+        niche: "social-recap",
+        goodOutputNotes: [
+            "30s. Festival recap energy: cuts on the drop, on-screen artist names.",
+            "9:16, T0 stock concert footage; no impersonation of specific artists.",
+        ].join(" "),
+        brief: {
+            goal: "Recap the headliners from a fictional summer music festival",
+            audience: "Music fans 18-30",
+            niche: "social-recap",
+            tone: "energetic",
+            durationSec: 30,
+            aspect: "9:16",
+            hookStyle: "pattern-interrupt",
+            pacing: "very-fast",
+            tierBudget: "T0",
+            rawPrompt: "30s vertical festival recap with beat cuts and headliner chyrons",
+            claims: { allow: [], block: [] },
+            references: [],
+            confidence: { goal: 0.9 },
+        },
+    },
+    {
+        id: "seed-social-recap-gaming",
+        niche: "social-recap",
+        goodOutputNotes: [
+            "25s. Highlight-reel feel: 5 plays, 5s each, on-screen player names.",
+            "9:16, T0.",
+        ].join(" "),
+        brief: {
+            goal: "Recap the top 5 plays from this week's e-sports tournament",
+            audience: "Gamers 16-30",
+            niche: "social-recap",
+            tone: "energetic",
+            durationSec: 25,
+            aspect: "9:16",
+            hookStyle: "stat",
+            pacing: "very-fast",
+            tierBudget: "T0",
+            rawPrompt: "25s vertical recap of top 5 e-sports plays this week",
+            claims: { allow: [], block: [] },
+            references: [],
+            confidence: { goal: 0.9 },
+        },
+    },
+    // ──────── adjacent niches (route to nearest persona) ────────
+    // real-estate (5) → product-demo or talking-head
+    {
+        id: "seed-real-estate-listing",
+        niche: "real-estate",
+        goodOutputNotes: [
+            "30s. Curb-appeal hero shot, 4-5 interior cuts, neighbourhood B-roll.",
+            "Either 1:1 or 16:9. Calm pacing. No 'investment guaranteed' claims.",
+        ].join(" "),
+        brief: {
+            goal: "Listing video for a 3-bed family home in Austin",
+            audience: "Home buyers 30-50",
+            niche: "real-estate",
+            tone: "warm",
+            durationSec: 30,
+            aspect: "16:9",
+            hookStyle: "demo",
+            pacing: "medium",
+            tierBudget: "T1",
+            rawPrompt: "30s listing video for a 3-bed Austin family home",
+            claims: { allow: [], block: ["guaranteed appreciation", "investment"] },
+            references: [],
+            confidence: { goal: 0.9 },
+        },
+    },
+    {
+        id: "seed-real-estate-neighbourhood",
+        niche: "real-estate",
+        goodOutputNotes: [
+            "60s. Neighbourhood spotlight: parks, cafés, schools. Stock+image+motion.",
+            "16:9. Friendly informative tone.",
+        ].join(" "),
+        brief: {
+            goal: "Spotlight the Highland Park neighbourhood for buyers",
+            audience: "Relocating families",
+            niche: "real-estate",
+            tone: "warm",
+            durationSec: 60,
+            aspect: "16:9",
+            hookStyle: "story",
+            pacing: "medium",
+            tierBudget: "T1",
+            rawPrompt: "60s real-estate neighbourhood spotlight for Highland Park",
+            claims: { allow: [], block: [] },
+            references: [],
+            confidence: { goal: 0.9 },
+        },
+    },
+    {
+        id: "seed-real-estate-market-update",
+        niche: "real-estate",
+        goodOutputNotes: [
+            "45s. Educational tone, charts/data b-roll, agent voiceover.",
+            "16:9. Disclaim that figures are illustrative.",
+        ].join(" "),
+        brief: {
+            goal: "Quarterly market update for downtown Miami condos",
+            audience: "Condo investors 35-65",
+            niche: "real-estate",
+            tone: "professional",
+            durationSec: 45,
+            aspect: "16:9",
+            hookStyle: "stat",
+            pacing: "medium",
+            tierBudget: "T0",
+            rawPrompt: "45s quarterly Miami condo market update with charts and data",
+            claims: { allow: [], block: ["guaranteed returns", "always appreciates"] },
+            references: [],
+            confidence: { goal: 0.9 },
+        },
+    },
+    {
+        id: "seed-real-estate-agent-intro",
+        niche: "real-estate",
+        goodOutputNotes: [
+            "30s. Talking-head agent introduction, b-roll of recent listings.",
+            "16:9. Professional + warm.",
+        ].join(" "),
+        brief: {
+            goal: "30s realtor introduction video for new agent",
+            audience: "Local sellers 35-65",
+            niche: "real-estate",
+            tone: "warm",
+            durationSec: 30,
+            aspect: "16:9",
+            hookStyle: "story",
+            pacing: "medium",
+            tierBudget: "T1",
+            rawPrompt: "30s realtor intro for a new Bay Area agent",
+            claims: { allow: [], block: ["#1 agent", "best in town"] },
+            references: [],
+            confidence: { goal: 0.95 },
+        },
+    },
+    {
+        id: "seed-real-estate-virtual-tour",
+        niche: "real-estate",
+        goodOutputNotes: [
+            "45s. Room-by-room walk-through, smooth Ken-Burns over interior images.",
+            "16:9. Calm, well-lit aesthetic.",
+        ].join(" "),
+        brief: {
+            goal: "Virtual tour of a 2-bed loft in Brooklyn",
+            audience: "Remote home buyers 28-45",
+            niche: "real-estate",
+            tone: "calm",
+            durationSec: 45,
+            aspect: "16:9",
+            hookStyle: "demo",
+            pacing: "slow",
+            tierBudget: "T1",
+            rawPrompt: "45s virtual tour of a Brooklyn 2-bed loft",
+            claims: { allow: [], block: [] },
+            references: [],
+            confidence: { goal: 0.95 },
+        },
+    },
+    // recipe (5) → faceless-yt
+    {
+        id: "seed-recipe-30s",
+        niche: "recipe",
+        goodOutputNotes: [
+            "30s. Top-down ingredient shots, fast cuts. On-screen text per step.",
+            "9:16 or 1:1. T0 stock or AI stills + Ken-Burns.",
+        ].join(" "),
+        brief: {
+            goal: "30-second one-pan garlic shrimp pasta recipe",
+            audience: "Home cooks 25-45",
+            niche: "recipe",
+            tone: "warm",
+            durationSec: 30,
+            aspect: "9:16",
+            hookStyle: "demo",
+            pacing: "fast",
+            tierBudget: "T0",
+            rawPrompt: "30s vertical one-pan garlic shrimp pasta recipe video",
+            claims: { allow: [], block: [] },
+            references: [],
+            confidence: { goal: 0.95 },
+        },
+    },
+    {
+        id: "seed-recipe-mealprep",
+        niche: "recipe",
+        goodOutputNotes: [
+            "60s. Sequenced 3-meal prep. Container shots at the end.",
+            "16:9. Bright kitchen palette.",
+        ].join(" "),
+        brief: {
+            goal: "60s 3-meal prep for high-protein lunches",
+            audience: "Fitness-minded professionals",
+            niche: "recipe",
+            tone: "energetic",
+            durationSec: 60,
+            aspect: "16:9",
+            hookStyle: "stat",
+            pacing: "fast",
+            tierBudget: "T0",
+            rawPrompt: "60s high-protein lunch meal prep, 3 meals, top-down shots",
+            claims: { allow: [], block: ["builds muscle guaranteed"] },
+            references: [],
+            confidence: { goal: 0.95 },
+        },
+    },
+    {
+        id: "seed-recipe-dessert",
+        niche: "recipe",
+        goodOutputNotes: [
+            "30s. Layered dessert close-ups, drizzle / pour shots.",
+            "1:1. Warm tone, slow-pour pacing despite tight runtime.",
+        ].join(" "),
+        brief: {
+            goal: "30s no-bake chocolate mousse recipe",
+            audience: "Casual dessert makers",
+            niche: "recipe",
+            tone: "warm",
+            durationSec: 30,
+            aspect: "1:1",
+            hookStyle: "demo",
+            pacing: "medium",
+            tierBudget: "T0",
+            rawPrompt: "30s no-bake chocolate mousse recipe, square format",
+            claims: { allow: [], block: [] },
+            references: [],
+            confidence: { goal: 0.95 },
+        },
+    },
+    {
+        id: "seed-recipe-budget",
+        niche: "recipe",
+        goodOutputNotes: [
+            "45s. Budget-focused; show price text per ingredient. Practical kitchen scenes.",
+            "16:9. T0.",
+        ].join(" "),
+        brief: {
+            goal: "45s dinner under $5 per serving — sheet-pan chicken",
+            audience: "Budget-conscious cooks",
+            niche: "recipe",
+            tone: "casual",
+            durationSec: 45,
+            aspect: "16:9",
+            hookStyle: "stat",
+            pacing: "medium",
+            tierBudget: "T0",
+            rawPrompt: "45s sheet-pan chicken dinner under $5 per serving",
+            claims: { allow: [], block: [] },
+            references: [],
+            confidence: { goal: 0.95 },
+        },
+    },
+    {
+        id: "seed-recipe-hack",
+        niche: "recipe",
+        goodOutputNotes: [
+            "20s. One ingredient hack with a punchy hook ('your eggs have been wrong').",
+            "9:16. T0.",
+        ].join(" "),
+        brief: {
+            goal: "20s viral cooking hack — restaurant-style scrambled eggs",
+            audience: "Casual cooks",
+            niche: "recipe",
+            tone: "playful",
+            durationSec: 20,
+            aspect: "9:16",
+            hookStyle: "pattern-interrupt",
+            pacing: "fast",
+            tierBudget: "T0",
+            rawPrompt: "20s vertical cooking-hack video for restaurant-style scrambled eggs",
+            claims: { allow: [], block: [] },
+            references: [],
+            confidence: { goal: 0.95 },
+        },
+    },
+    // travel (5) → faceless-yt or social-recap
+    {
+        id: "seed-travel-city-guide",
+        niche: "travel",
+        goodOutputNotes: [
+            "60s. 5 spots in Lisbon, drone-style stock cuts, lo-fi music.",
+            "16:9. Mostly T0.",
+        ].join(" "),
+        brief: {
+            goal: "60s mini city guide of Lisbon — 5 must-see spots",
+            audience: "Weekend travellers 25-45",
+            niche: "travel",
+            tone: "cinematic",
+            durationSec: 60,
+            aspect: "16:9",
+            hookStyle: "story",
+            pacing: "medium",
+            tierBudget: "T0",
+            rawPrompt: "60s Lisbon city guide of 5 must-see spots, cinematic stock",
+            claims: { allow: [], block: [] },
+            references: [],
+            confidence: { goal: 0.9 },
+        },
+    },
+    {
+        id: "seed-travel-tips",
+        niche: "travel",
+        goodOutputNotes: [
+            "30s vertical. 5 packing tips with on-screen text.",
+            "9:16, fast, T0.",
+        ].join(" "),
+        brief: {
+            goal: "5 packing tips for international flights",
+            audience: "Frequent travellers 25-50",
+            niche: "travel",
+            tone: "informational",
+            durationSec: 30,
+            aspect: "9:16",
+            hookStyle: "stat",
+            pacing: "very-fast",
+            tierBudget: "T0",
+            rawPrompt: "30s vertical 5 packing tips for international flights",
+            claims: { allow: [], block: [] },
+            references: [],
+            confidence: { goal: 0.95 },
+        },
+    },
+    {
+        id: "seed-travel-hotel-review",
+        niche: "travel",
+        goodOutputNotes: [
+            "45s walk-through review of a boutique hotel. Amenities + room shots.",
+            "16:9. Calm tone. Disclose if sponsored only when applicable.",
+        ].join(" "),
+        brief: {
+            goal: "45s boutique hotel review in Tulum",
+            audience: "Couples planning trips",
+            niche: "travel",
+            tone: "calm",
+            durationSec: 45,
+            aspect: "16:9",
+            hookStyle: "story",
+            pacing: "medium",
+            tierBudget: "T1",
+            rawPrompt: "45s boutique hotel review in Tulum, walk-through style",
+            claims: { allow: [], block: ["best hotel in Mexico"] },
+            references: [],
+            confidence: { goal: 0.9 },
+        },
+    },
+    {
+        id: "seed-travel-day-in",
+        niche: "travel",
+        goodOutputNotes: [
+            "60s 'a day in Tokyo' montage. Sunrise → temple → ramen → night-streets.",
+            "9:16 or 16:9. Cinematic.",
+        ].join(" "),
+        brief: {
+            goal: "60s a-day-in-Tokyo montage from morning to night",
+            audience: "Travel-curious 22-45",
+            niche: "travel",
+            tone: "cinematic",
+            durationSec: 60,
+            aspect: "9:16",
+            hookStyle: "story",
+            pacing: "medium",
+            tierBudget: "T0",
+            rawPrompt: "60s vertical a-day-in-Tokyo montage, cinematic stock",
+            claims: { allow: [], block: [] },
+            references: [],
+            confidence: { goal: 0.9 },
+        },
+    },
+    {
+        id: "seed-travel-budget",
+        niche: "travel",
+        goodOutputNotes: [
+            "30s vertical budget tips for backpackers. On-screen $ amounts.",
+            "9:16, T0.",
+        ].join(" "),
+        brief: {
+            goal: "30s budget travel tips for SE Asia backpackers",
+            audience: "Backpackers 18-30",
+            niche: "travel",
+            tone: "casual",
+            durationSec: 30,
+            aspect: "9:16",
+            hookStyle: "stat",
+            pacing: "fast",
+            tierBudget: "T0",
+            rawPrompt: "30s vertical budget travel tips for SE Asia backpackers",
+            claims: { allow: [], block: [] },
+            references: [],
+            confidence: { goal: 0.95 },
+        },
+    },
+    // fitness (5) → ugc-ad / talking-head
+    {
+        id: "seed-fitness-home-workout",
+        niche: "fitness",
+        goodOutputNotes: [
+            "30s. 5 bodyweight moves with on-screen rep counts. Fast pace.",
+            "9:16. No injury-prevention claims.",
+        ].join(" "),
+        brief: {
+            goal: "30s 5-move bodyweight home workout",
+            audience: "Beginners 25-45",
+            niche: "fitness",
+            tone: "energetic",
+            durationSec: 30,
+            aspect: "9:16",
+            hookStyle: "demo",
+            pacing: "fast",
+            tierBudget: "T0",
+            rawPrompt: "30s vertical 5-move bodyweight home workout",
+            claims: { allow: [], block: ["prevents injury", "burns belly fat"] },
+            references: [],
+            confidence: { goal: 0.95 },
+        },
+    },
+    {
+        id: "seed-fitness-form-tip",
+        niche: "fitness",
+        goodOutputNotes: [
+            "20s. One-tip squat form video. Side-angle demo + voiceover correction.",
+            "9:16. T0/T1.",
+        ].join(" "),
+        brief: {
+            goal: "20s squat-form fix tip",
+            audience: "Beginner lifters",
+            niche: "fitness",
+            tone: "professional",
+            durationSec: 20,
+            aspect: "9:16",
+            hookStyle: "question",
+            pacing: "fast",
+            tierBudget: "T1",
+            rawPrompt: "20s vertical squat form-fix tip with side-angle demo",
+            claims: { allow: [], block: ["doctor approved", "prevents injury"] },
+            references: [],
+            confidence: { goal: 0.95 },
+        },
+    },
+    {
+        id: "seed-fitness-mobility",
+        niche: "fitness",
+        goodOutputNotes: [
+            "45s. 4 mobility drills for desk workers. Stretches + on-screen labels.",
+            "16:9 or 9:16. Calm tone.",
+        ].join(" "),
+        brief: {
+            goal: "45s 4 mobility drills for desk workers",
+            audience: "Office workers 25-50",
+            niche: "fitness",
+            tone: "calm",
+            durationSec: 45,
+            aspect: "16:9",
+            hookStyle: "question",
+            pacing: "medium",
+            tierBudget: "T0",
+            rawPrompt: "45s 4 mobility drills for desk workers",
+            claims: { allow: [], block: ["heals back pain"] },
+            references: [],
+            confidence: { goal: 0.95 },
+        },
+    },
+    {
+        id: "seed-fitness-myth",
+        niche: "fitness",
+        goodOutputNotes: [
+            "30s. Myth-vs-fact format with 2 claims. Fast cuts and on-screen labels.",
+            "9:16. T0.",
+        ].join(" "),
+        brief: {
+            goal: "30s 'fitness myths busted' — spot reduction + crunches",
+            audience: "General gym audience",
+            niche: "fitness",
+            tone: "casual",
+            durationSec: 30,
+            aspect: "9:16",
+            hookStyle: "bold-claim",
+            pacing: "fast",
+            tierBudget: "T0",
+            rawPrompt: "30s vertical fitness myths video — spot reduction and crunches",
+            claims: { allow: [], block: ["clinically proven"] },
+            references: [],
+            confidence: { goal: 0.9 },
+        },
+    },
+    {
+        id: "seed-fitness-cardio",
+        niche: "fitness",
+        goodOutputNotes: [
+            "20s. Quick HIIT cardio finisher routine. Energetic music.",
+            "9:16, T0.",
+        ].join(" "),
+        brief: {
+            goal: "20s HIIT cardio finisher — 4 moves",
+            audience: "Gym regulars",
+            niche: "fitness",
+            tone: "energetic",
+            durationSec: 20,
+            aspect: "9:16",
+            hookStyle: "demo",
+            pacing: "very-fast",
+            tierBudget: "T0",
+            rawPrompt: "20s vertical 4-move HIIT cardio finisher",
+            claims: { allow: [], block: [] },
+            references: [],
+            confidence: { goal: 0.95 },
+        },
+    },
+    // misc / cross-niche (5)
+    {
+        id: "seed-podcast-clip",
+        niche: "podcast-clip",
+        goodOutputNotes: [
+            "45s podcast highlight: waveform + on-screen captions of the quote.",
+            "9:16. T0 only.",
+        ].join(" "),
+        brief: {
+            goal: "45s podcast clip: founder talks pricing strategy",
+            audience: "Indie hackers 25-45",
+            niche: "podcast-clip",
+            tone: "professional",
+            durationSec: 45,
+            aspect: "9:16",
+            hookStyle: "story",
+            pacing: "medium",
+            tierBudget: "T0",
+            rawPrompt: "45s vertical podcast clip — founder pricing strategy quote",
+            claims: { allow: [], block: [] },
+            references: [],
+            confidence: { goal: 0.95 },
+        },
+    },
+    {
+        id: "seed-education-explainer",
+        niche: "education",
+        goodOutputNotes: [
+            "60s. K-12-friendly explainer of the water cycle. Diagram-led.",
+            "16:9. T0.",
+        ].join(" "),
+        brief: {
+            goal: "60s explainer: the water cycle for 5th graders",
+            audience: "K-12 students",
+            niche: "education",
+            tone: "informational",
+            durationSec: 60,
+            aspect: "16:9",
+            hookStyle: "question",
+            pacing: "medium",
+            tierBudget: "T0",
+            rawPrompt: "60s educational explainer of the water cycle for 5th graders",
+            claims: { allow: [], block: [] },
+            references: [],
+            confidence: { goal: 0.95 },
+        },
+    },
+    {
+        id: "seed-news-headline",
+        niche: "news",
+        goodOutputNotes: [
+            "30s breaking-news-style top story summary.",
+            "9:16. Sober tone, no opinion.",
+        ].join(" "),
+        brief: {
+            goal: "30s news recap of today's top economic headline",
+            audience: "News-reading adults",
+            niche: "news",
+            tone: "informational",
+            durationSec: 30,
+            aspect: "9:16",
+            hookStyle: "stat",
+            pacing: "fast",
+            tierBudget: "T0",
+            rawPrompt: "30s vertical news recap of today's top economic headline",
+            claims: { allow: [], block: ["confirmed", "exclusive"] },
+            references: [],
+            confidence: { goal: 0.9 },
+        },
+    },
+    {
+        id: "seed-charity-ad",
+        niche: "other",
+        goodOutputNotes: [
+            "45s. Story-led emotional arc → call to donate. End-card with URL.",
+            "16:9. Warm cinematic tone, brand-safe.",
+        ].join(" "),
+        brief: {
+            goal: "45s donation appeal for clean-water charity",
+            audience: "Mid-life donors 35-65",
+            niche: "other",
+            tone: "cinematic",
+            durationSec: 45,
+            aspect: "16:9",
+            hookStyle: "story",
+            pacing: "medium",
+            tierBudget: "T1",
+            rawPrompt: "45s donation appeal for a clean-water charity, emotional arc + CTA",
+            cta: "Donate at clean.example.org",
+            claims: { allow: [], block: ["100% of donations"] },
+            references: [],
+            confidence: { goal: 0.9 },
+        },
+    },
+    {
+        id: "seed-event-recap",
+        niche: "other",
+        goodOutputNotes: [
+            "30s recap of a tech conference. Crowd, stage, lobby cuts.",
+            "9:16. Energetic.",
+        ].join(" "),
+        brief: {
+            goal: "30s recap of a fictional tech conference day-1",
+            audience: "Tech industry attendees",
+            niche: "other",
+            tone: "energetic",
+            durationSec: 30,
+            aspect: "9:16",
+            hookStyle: "stat",
+            pacing: "very-fast",
+            tierBudget: "T0",
+            rawPrompt: "30s vertical recap of day-1 of a tech conference",
+            claims: { allow: [], block: [] },
+            references: [],
+            confidence: { goal: 0.9 },
+        },
+    },
+];