ventureos 1.1.12 → 1.1.14

This diff represents the content of publicly available package versions that have been released to one of the supported registries. The information contained in this diff is provided for informational purposes only and reflects changes between package versions as they appear in their respective public registries.
@@ -46,6 +46,7 @@ These are your operating instructions for this VentureOS session. You are Claude
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  <rules>
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  <r>ALWAYS communicate in {communication_language}.</r>
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  <r>Maintain the Discovery operating mode throughout the session until the user exits.</r>
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+ <r>Web search is ENABLED for social signal scanning — use it actively in Step 1.0 to mine Reddit, Quora, G2, Trustpilot, and App Store reviews for ICP pain signals. Label all findings [B] in the evidence registry.</r>
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  <r>ALL synthetic/simulated output MUST be clearly labeled: "⚠️ SIMULATED — AI-generated. Not real customer data. Treat as hypothesis only."</r>
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  <r>Pain scoring MUST use the FIP framework from {project-root}/ventureOS/scoring/pain-scoring.yaml</r>
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  <r>Load files ONLY when executing a workflow or command — EXCEPTION: config.yaml at activation.</r>
@@ -40,10 +40,10 @@ These are your operating instructions for this VentureOS session. You are Claude
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  <r>Every slide MUST use exactly this shell: section.slide > div.slide-header + div.slide-body.layout-[X] + div.watermark. Never deviate from this shell structure.</r>
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  <r>The final HTML file must be 100% self-contained: all CSS inline in a style tag, @import for Inter font at the top of the style block, all slides in one file.</r>
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  <r>After saving, always give the exact Chrome print-to-PDF instructions.</r>
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- <r>CONTENT DENSITY RULE: Every slide must feel full and substantive. Never leave the side column with only 1 item. If the source text has only 1 stat, extract additional numbers from the "You say" or "Proof" text and render them as secondary stat cards or a .card.card-accent insight block. If a column feels empty, add a supporting evidence card, a key insight in a .card.card-accent, or a relevant metric extracted from the slide text.</r>
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- <r>EXTRACT NUMBERS: Scan every word of the "Headline", "Visual", "You say", and "Proof" fields for ALL quantitative data (numbers, percentages, currency, timeframes, counts). Render every number visually — either as a .stat-card, inside a table, or highlighted with &lt;span class="t-accent"&gt;. Numbers that stay buried in body text are wasted.</r>
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- <r>VISUAL FIELD IS MANDATORY: The "Visual" description in the source pitch specifies exactly what should be shown. Implement it fully — if it says "3-column grid", use card-grid-3; if it says "comparison table", use data-table; if it says "funnel", build a visual funnel with phase-row; if it says "chart", build an annotated table or bar representation. Never reduce a rich visual description to just 2 stat cards.</r>
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- <r>SUPPORTING EVIDENCE: After the primary content in any slide, if there is a "Proof" field with multiple data points, a quote, or an evidence statement always render it as a .card.card-accent at the bottom of the main column or as an additional element in the slide. Proof should always be visible, not omitted.</r>
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+ <r>CONTENT DENSITY RULE: Every slide must feel full and substantive. Never leave the side column with only 1 item. If the Visual field specifies only 1 stat, extract additional numbers from the Narrative field and render them as secondary stat-cards or .card.card-accent blocks. If a column feels empty, add a supporting insight card with a relevant metric from the slide text.</r>
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+ <r>EXTRACT NUMBERS: Scan every word of the Headline, Visual, and Narrative fields for ALL quantitative data (numbers, percentages, currency, timeframes, counts). Render every number visually — as a .stat-card, inside a table, or highlighted with &lt;span class="t-accent"&gt;. Numbers buried in body text are wasted.</r>
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+ <r>VISUAL FIELD IS MANDATORY: The Visual description specifies exactly what appears on screen. Implement it fully — "3-column grid" card-grid-3; "comparison table" data-table; "funnel" .funnel with .funnel-stage elements; "phase blocks" → phase-row; "2×2 matrix" .matrix-2x2; "research bars" .research-bar-row elements; "rings" nested stat-cards with size variation. Never reduce a rich Visual description to 2 stat cards.</r>
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+ <r>NARRATIVE RULE: The Narrative field is the spoken script do NOT paste it verbatim as a paragraph. Extract quantitative claims, key insights, and evidence from Narrative and render them as visual elements (stat-card, card-accent, data-table row). Use only the first 1–2 sentences of Narrative as .t-body grounding text if space allows.</r>
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  </rules>
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  <prompts>
@@ -252,6 +252,47 @@ These are your operating instructions for this VentureOS session. You are Claude
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  /* ── WATERMARK ─────────────────────────────────────────── */
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  .watermark { position: absolute; bottom: 18px; right: 52px; font-size: 11px; font-weight: 700; letter-spacing: 1px; color: var(--muted); opacity: 0.4; }
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+ /* ── FUNNEL (pilot funnel / sales pipeline) ─────────────── */
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+ .funnel { display: flex; align-items: stretch; gap: 0; width: 100%; }
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+ .funnel-stage { flex: 1; background: var(--card); border: 1px solid var(--border); border-right: none; padding: 16px 14px; }
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+ .funnel-stage:first-child { border-radius: 10px 0 0 10px; }
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+ .funnel-stage:last-child { border-right: 1px solid var(--border); border-radius: 0 10px 10px 0; }
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+ .funnel-stage.active { border-color: var(--accent); background: linear-gradient(135deg, var(--glow) 0%, var(--card) 80%); }
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+ .funnel-count { font-size: 34px; font-weight: 900; line-height: 1; color: var(--accent); display: block; }
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+ .funnel-label { font-size: 10px; font-weight: 700; text-transform: uppercase; letter-spacing: 2px; color: var(--muted); margin-top: 6px; display: block; }
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+ .funnel-arrow { display: flex; align-items: center; color: var(--border); font-size: 18px; padding: 0 2px; flex-shrink: 0; }
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+
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+ /* ── 2×2 MATRIX (competitive landscape) ─────────────────── */
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+ .matrix-wrap { display: grid; grid-template-columns: 24px 1fr; grid-template-rows: 1fr 24px; gap: 4px; height: 260px; }
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+ .matrix-grid { display: grid; grid-template-columns: 1fr 1fr; grid-template-rows: 1fr 1fr; gap: 6px; }
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+ .matrix-cell { background: var(--card); border: 1px solid var(--border); border-radius: 8px; padding: 12px 14px; display: flex; flex-direction: column; justify-content: flex-end; }
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+ .matrix-cell.highlight { border-color: var(--accent); background: linear-gradient(135deg, var(--glow) 0%, var(--card) 80%); }
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+ .matrix-cell-label { font-size: 11px; font-weight: 700; color: var(--text); }
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+ .matrix-cell-sub { font-size: 10px; color: var(--muted); margin-top: 3px; }
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+ .matrix-y-label { writing-mode: vertical-rl; transform: rotate(180deg); font-size: 9px; font-weight: 700; text-transform: uppercase; letter-spacing: 2px; color: var(--muted); text-align: center; }
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+ .matrix-x-label { font-size: 9px; font-weight: 700; text-transform: uppercase; letter-spacing: 2px; color: var(--muted); text-align: center; grid-column: 2; }
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+ .matrix-axis-poles { display: flex; justify-content: space-between; font-size: 9px; color: var(--muted); padding: 0 4px; }
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+
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+ /* ── RESEARCH BARS (interview distribution) ──────────────── */
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+ .research-bars { display: flex; flex-direction: column; gap: 10px; }
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+ .research-bar-row { display: flex; align-items: center; gap: 10px; }
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+ .research-bar-label { font-size: 12px; font-weight: 500; color: var(--text); width: 170px; flex-shrink: 0; }
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+ .research-bar-track { flex: 1; height: 7px; background: var(--card); border-radius: 4px; overflow: hidden; border: 1px solid var(--border); }
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+ .research-bar-fill { height: 100%; border-radius: 4px; background: linear-gradient(90deg, var(--accent), var(--accent2)); }
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+ .research-bar-count { font-size: 13px; font-weight: 700; color: var(--accent); width: 36px; text-align: right; flex-shrink: 0; }
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+
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+ /* ── STEP BLOCKS (pilot plan / sales motion) ─────────────── */
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+ .step-row { display: flex; gap: 10px; align-items: stretch; width: 100%; }
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+ .step-block { flex: 1; background: var(--card); border: 1px solid var(--border); border-radius: 12px; padding: 16px 18px; position: relative; }
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+ .step-block.active { border-color: var(--accent); box-shadow: 0 0 24px var(--glow); }
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+ .step-num { font-size: 10px; font-weight: 700; text-transform: uppercase; letter-spacing: 2.5px; color: var(--accent); margin-bottom: 8px; display: block; }
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+ .step-connector { display: flex; align-items: center; color: var(--accent); font-size: 14px; flex-shrink: 0; padding-top: 24px; }
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+
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+ /* ── MOAT CARDS (competitive advantages) ─────────────────── */
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+ .moat-card { background: var(--card); border: 1px solid var(--border); border-left: 3px solid var(--accent); border-radius: 0 10px 10px 0; padding: 12px 16px; }
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+ .moat-name { font-size: 12px; font-weight: 700; text-transform: uppercase; letter-spacing: 1.5px; color: var(--accent); margin-bottom: 4px; }
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+ .moat-desc { font-size: 13px; color: var(--muted); line-height: 1.5; }
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+
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  /* ── PRINT ─────────────────────────────────────────────── */
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  @media print {
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  @page { size: 1280px 720px; margin: 0; }
@@ -278,34 +319,59 @@ These are your operating instructions for this VentureOS session. You are Claude
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  <prompt id="slide-html-reference">
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  REFERENCE HTML FOR EACH LAYOUT TYPE — follow these examples exactly for structure.
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- These are templates. Replace content with actual slide text from the source file.
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+ Replace content with actual slide text from the source file. Never invent content.
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+
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+ PART LABELS for the 36-slide NoorOn flow — use these exact strings in .part-label:
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+ Slide 1: "" (empty — cover) | Slide 2: "HOOK" | Slide 3: "THE PROBLEM"
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+ Slide 4: "CUSTOMER PAIN" | Slide 5: "MISSION" | Slide 6: "RESEARCH"
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+ Slides 7–10: "THE PRODUCT" | Slide 11: "PILOT PLAN"
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+ Slides 12–14: "CUSTOMER" | Slide 15: "MARKET" | Slide 16: "COMPETITION"
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+ Slides 17–19: "GO-TO-MARKET" | Slides 20–21: "IMPACT"
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+ Slides 22–27: "BUSINESS MODEL" | Slides 28–30: "EXECUTION"
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+ Slide 31: "THE TEAM" | Slides 32–35: "THE ASK" | Slide 36: "CLOSE"
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  ═══════════════════════════════════════════════════════
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- LAYOUT: layout-split (most common headline left, stats right)
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- Use for: problem slides, solution slides, market slides, any slide with 1-2 key numbers
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+ LAYOUT: layout-cover — Slide 1 (Cover) and Slide 34 (The Ask)
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  ═══════════════════════════════════════════════════════
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- &lt;!-- Slide N: [Title] --&gt;
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+ &lt;!-- Slide 1: Cover --&gt;
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  &lt;section class="slide"&gt;
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  &lt;div class="slide-header"&gt;
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- &lt;span class="part-label"&gt;PART 1 — THE PROBLEM&lt;/span&gt;
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- &lt;span class="slide-num"&gt;2 / 26&lt;/span&gt;
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+ &lt;span class="part-label"&gt;&lt;/span&gt;
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+ &lt;span class="slide-num"&gt;1 / 36&lt;/span&gt;
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  &lt;/div&gt;
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- &lt;div class="slide-body layout-split"&gt;
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- &lt;div class="col-main"&gt;
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- &lt;p class="t-eyebrow"&gt;Urban EdTech · Morocco&lt;/p&gt;
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- &lt;h1 class="t-h1"&gt;585,000 Urban Moroccan Parents Are Flying Blind Every School Day.&lt;/h1&gt;
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- &lt;div class="divider"&gt;&lt;/div&gt;
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- &lt;p class="t-body"&gt;Over 3,100 private nurseries rely on unmanaged WhatsApp groups for school–parent communication. There is no visibility, no accountability, and no record of what happens between drop-off and pick-up.&lt;/p&gt;
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- &lt;/div&gt;
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- &lt;div class="col-side"&gt;
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- &lt;div class="stat-card"&gt;
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- &lt;span class="stat-value"&gt;585k+&lt;/span&gt;
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- &lt;span class="stat-label"&gt;Families Affected&lt;/span&gt;
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+ &lt;div class="slide-body layout-cover"&gt;
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+ &lt;p class="t-eyebrow"&gt;Final Pitch · [Date]&lt;/p&gt;
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+ &lt;h1 class="t-display"&gt;[Venture Name]&lt;/h1&gt;
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+ &lt;div class="divider"&gt;&lt;/div&gt;
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+ &lt;p class="t-body-lg" style="max-width:640px"&gt;[Tagline — the transformation this venture delivers]&lt;/p&gt;
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+ &lt;p class="t-small" style="margin-top:16px"&gt;[Presenter name] · [Parent organization]&lt;/p&gt;
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+ &lt;/div&gt;
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+ &lt;div class="watermark"&gt;{venture_name}&lt;/div&gt;
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+ &lt;/section&gt;
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+
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+ &lt;!-- Slide 34: The Ask --&gt;
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+ &lt;section class="slide"&gt;
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+ &lt;div class="slide-header"&gt;
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+ &lt;span class="part-label"&gt;THE ASK&lt;/span&gt;
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+ &lt;span class="slide-num"&gt;34 / 36&lt;/span&gt;
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+ &lt;/div&gt;
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+ &lt;div class="slide-body layout-cover"&gt;
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+ &lt;p class="t-eyebrow"&gt;The Ask&lt;/p&gt;
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+ &lt;h1 class="t-display"&gt;$950K over 12 months to validate and automate.&lt;/h1&gt;
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+ &lt;div class="divider"&gt;&lt;/div&gt;
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+ &lt;div class="card-grid-3" style="margin-top:8px"&gt;
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+ &lt;div class="card card-accent"&gt;
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+ &lt;p class="t-label t-accent" style="margin-bottom:6px"&gt;What It Enables&lt;/p&gt;
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+ &lt;p class="t-small t-white"&gt;6 pilot sites live. First paying customer converted. NPS ≥ 7.&lt;/p&gt;
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  &lt;/div&gt;
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- &lt;div class="stat-card"&gt;
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- &lt;span class="stat-value"&gt;3,100&lt;/span&gt;
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- &lt;span class="stat-label"&gt;Private Schools&lt;/span&gt;
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+ &lt;div class="card card-accent"&gt;
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+ &lt;p class="t-label t-accent" style="margin-bottom:6px"&gt;The Milestone&lt;/p&gt;
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+ &lt;p class="t-small t-white"&gt;By Q3 2026 — proven savings vs. baseline at 3 sites.&lt;/p&gt;
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+ &lt;/div&gt;
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+ &lt;div class="card card-accent"&gt;
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+ &lt;p class="t-label t-accent" style="margin-bottom:6px"&gt;Then What&lt;/p&gt;
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+ &lt;p class="t-small t-white"&gt;Return to this board with real data. Decision on Scale phase.&lt;/p&gt;
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  &lt;/div&gt;
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  &lt;/div&gt;
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  &lt;/div&gt;
@@ -313,161 +379,433 @@ These are your operating instructions for this VentureOS session. You are Claude
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  &lt;/section&gt;
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  ═══════════════════════════════════════════════════════
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- LAYOUT: layout-cover (title / opening / closing slides)
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- Use for: Slide 1 (hook), Slide 4 (mission), Slide 26 (the ask)
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+ LAYOUT: layout-quote — Slide 2 (Hook), Slide 5 (Mission), Slide 36 (Close)
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  ═══════════════════════════════════════════════════════
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+ &lt;!-- Slide 2: Hook (dominant customer quote) --&gt;
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  &lt;section class="slide"&gt;
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  &lt;div class="slide-header"&gt;
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- &lt;span class="part-label"&gt;PART 7 — THE ASK&lt;/span&gt;
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- &lt;span class="slide-num"&gt;26 / 26&lt;/span&gt;
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+ &lt;span class="part-label"&gt;HOOK&lt;/span&gt;
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+ &lt;span class="slide-num"&gt;2 / 36&lt;/span&gt;
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  &lt;/div&gt;
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- &lt;div class="slide-body layout-cover"&gt;
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- &lt;p class="t-eyebrow"&gt;Join us&lt;/p&gt;
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- &lt;h1 class="t-display"&gt;$500K to reach 200 schools in 18 months.&lt;/h1&gt;
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- &lt;div class="divider"&gt;&lt;/div&gt;
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- &lt;p class="t-body-lg" style="max-width:640px"&gt;We are raising a $500K seed round to fund product, sales, and our first 200 school pilots across Morocco. This is the capital that proves the model before Series A.&lt;/p&gt;
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- &lt;div style="display:flex;gap:14px;margin-top:8px"&gt;
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- &lt;span class="pill"&gt;$500K seed&lt;/span&gt;
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- &lt;span class="pill"&gt;200 schools&lt;/span&gt;
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- &lt;span class="pill"&gt;18-month runway&lt;/span&gt;
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+ &lt;div class="slide-body layout-quote"&gt;
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+ &lt;div class="quote-mark"&gt;"&lt;/div&gt;
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+ &lt;p class="quote-text"&gt;I am losing more than 10% of energy and water due to inefficiencies in my sites — and I have no tool that tells me where to act first.&lt;/p&gt;
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+ &lt;p class="quote-attr"&gt;Site Manager, Industrial Group · Interview #3&lt;/p&gt;
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+ &lt;div style="display:flex;gap:14px;margin-top:16px"&gt;
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+ &lt;span class="pill"&gt;$280B missed savings [B]&lt;/span&gt;
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+ &lt;span class="pill"&gt;2M industrial sites [B]&lt;/span&gt;
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+ &lt;span class="pill"&gt;1.5B MWh lost [B]&lt;/span&gt;
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  &lt;/div&gt;
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  &lt;/div&gt;
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  &lt;div class="watermark"&gt;{venture_name}&lt;/div&gt;
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  &lt;/section&gt;
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+ &lt;!-- Slide 5: Mission --&gt;
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+ &lt;section class="slide"&gt;
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+ &lt;div class="slide-header"&gt;
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+ &lt;span class="part-label"&gt;MISSION&lt;/span&gt;
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+ &lt;span class="slide-num"&gt;5 / 36&lt;/span&gt;
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+ &lt;/div&gt;
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+ &lt;div class="slide-body layout-quote"&gt;
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+ &lt;p class="t-eyebrow"&gt;Our Mission&lt;/p&gt;
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+ &lt;p class="quote-text" style="font-style:normal;font-weight:700;font-size:34px"&gt;Become the trusted, intelligent operating layer for site managers to optimize the energy–water nexus.&lt;/p&gt;
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+ &lt;div class="divider"&gt;&lt;/div&gt;
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+ &lt;p class="t-body" style="max-width:680px"&gt;Every feature we build, every customer we sign, every partnership we form flows from this sentence.&lt;/p&gt;
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+ &lt;/div&gt;
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+ &lt;div class="watermark"&gt;{venture_name}&lt;/div&gt;
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+ &lt;/section&gt;
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+
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  ═══════════════════════════════════════════════════════
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- LAYOUT: layout-quote (customer quote, mission statement)
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- Use for: slides with a dominant customer quote or single powerful statement
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+ LAYOUT: layout-data with card-grid-4 hero stats — Slide 3 (Problem Scale)
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  ═══════════════════════════════════════════════════════
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+ &lt;!-- Slide 3: Problem Scale --&gt;
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  &lt;section class="slide"&gt;
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  &lt;div class="slide-header"&gt;
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- &lt;span class="part-label"&gt;PART 1 — THE PROBLEM&lt;/span&gt;
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- &lt;span class="slide-num"&gt;1 / 26&lt;/span&gt;
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+ &lt;span class="part-label"&gt;THE PROBLEM&lt;/span&gt;
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+ &lt;span class="slide-num"&gt;3 / 36&lt;/span&gt;
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  &lt;/div&gt;
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- &lt;div class="slide-body layout-quote"&gt;
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- &lt;div class="quote-mark"&gt;"&lt;/div&gt;
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- &lt;p class="quote-text"&gt;I have no idea what my child did at school today. I get a WhatsApp message two hours late, if at all. I'm paying $200 a month and flying completely blind.&lt;/p&gt;
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- &lt;p class="quote-attr"&gt;Parent, Casablanca · Interview #7&lt;/p&gt;
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+ &lt;div class="slide-body layout-data"&gt;
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+ &lt;div&gt;
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+ &lt;h2 class="t-h2"&gt;$280B in missed savings. Every year. And it is getting worse.&lt;/h2&gt;
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+ &lt;/div&gt;
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+ &lt;div class="card-grid-4"&gt;
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+ &lt;div class="stat-card stat-hero"&gt;
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+ &lt;span class="stat-value"&gt;$280B&lt;/span&gt;
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+ &lt;span class="stat-label"&gt;Missed Savings [B]&lt;/span&gt;
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+ &lt;/div&gt;
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+ &lt;div class="stat-card"&gt;
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+ &lt;span class="stat-value"&gt;30B&lt;/span&gt;
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+ &lt;span class="stat-label"&gt;m³ Water Wasted [B]&lt;/span&gt;
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+ &lt;/div&gt;
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+ &lt;div class="stat-card"&gt;
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+ &lt;span class="stat-value"&gt;1.5B&lt;/span&gt;
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+ &lt;span class="stat-label"&gt;MWh Energy Lost [B]&lt;/span&gt;
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+ &lt;/div&gt;
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+ &lt;div class="stat-card"&gt;
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+ &lt;span class="stat-value"&gt;2M&lt;/span&gt;
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+ &lt;span class="stat-label"&gt;Industrial Sites [B]&lt;/span&gt;
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+ &lt;/div&gt;
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+ &lt;/div&gt;
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+ &lt;div class="card card-accent"&gt;
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+ &lt;p class="t-body"&gt;&lt;span class="t-accent"&gt;40% of the world's energy and water&lt;/span&gt; is consumed by companies — yet &lt;span class="t-accent"&gt;30%&lt;/span&gt; of these resources is wasted. Source: World Bank, 2024 [B].&lt;/p&gt;
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+ &lt;/div&gt;
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  &lt;/div&gt;
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  &lt;div class="watermark"&gt;{venture_name}&lt;/div&gt;
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  &lt;/section&gt;
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  ═══════════════════════════════════════════════════════
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- LAYOUT: layout-data with card-grid-3 (3-column metrics)
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- Use for: ICP profile, unit economics, GTM phases, operating plan
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+ LAYOUT: layout-data with pain cards — Slide 4 (Customer Pain &amp; Struggle)
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  ═══════════════════════════════════════════════════════
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+ &lt;!-- Slide 4: Customer Pain --&gt;
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  &lt;section class="slide"&gt;
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  &lt;div class="slide-header"&gt;
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- &lt;span class="part-label"&gt;PART 5 — FINANCIALS&lt;/span&gt;
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- &lt;span class="slide-num"&gt;20 / 26&lt;/span&gt;
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+ &lt;span class="part-label"&gt;CUSTOMER PAIN&lt;/span&gt;
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+ &lt;span class="slide-num"&gt;4 / 36&lt;/span&gt;
366
467
  &lt;/div&gt;
367
468
  &lt;div class="slide-body layout-data"&gt;
368
469
  &lt;div&gt;
369
- &lt;h2 class="t-h2"&gt;Unit Economics That Work&lt;/h2&gt;
370
- &lt;p class="t-body" style="margin-top:8px"&gt;Per-school economics at scale. LTV:CAC exceeds 5x by end of Year 2.&lt;/p&gt;
470
+ &lt;p class="t-eyebrow"&gt;Site Manager · Industrial&lt;/p&gt;
471
+ &lt;h2 class="t-h2"&gt;The tools exist. The data exists. The insight doesn't.&lt;/h2&gt;
371
472
  &lt;/div&gt;
372
473
  &lt;div class="card-grid-3"&gt;
373
- &lt;div class="stat-card"&gt;
374
- &lt;span class="stat-value"&gt;$1,200&lt;/span&gt;
375
- &lt;span class="stat-label"&gt;Annual Contract Value&lt;/span&gt;
474
+ &lt;div class="card card-accent"&gt;
475
+ &lt;p class="t-label t-accent" style="margin-bottom:8px"&gt;Siloed Data&lt;/p&gt;
476
+ &lt;p class="t-small t-white"&gt;&lt;em&gt;"I run energy and water separately. It takes me days to analyse both together."&lt;/em&gt;&lt;/p&gt;
477
+ &lt;p class="t-small" style="margin-top:6px"&gt;Mobolaji O., Facilities Manager · Interview #12&lt;/p&gt;
478
+ &lt;/div&gt;
479
+ &lt;div class="card card-accent"&gt;
480
+ &lt;p class="t-label t-accent" style="margin-bottom:8px"&gt;No Recommendations&lt;/p&gt;
481
+ &lt;p class="t-small t-white"&gt;&lt;em&gt;"I use a lot of software but no one provides recommendations — just dashboards."&lt;/em&gt;&lt;/p&gt;
482
+ &lt;p class="t-small" style="margin-top:6px"&gt;Malik A., Site Manager · Interview #7&lt;/p&gt;
483
+ &lt;/div&gt;
484
+ &lt;div class="card card-accent"&gt;
485
+ &lt;p class="t-label t-accent" style="margin-bottom:8px"&gt;No Nexus View&lt;/p&gt;
486
+ &lt;p class="t-small t-white"&gt;&lt;em&gt;"I know I waste energy when I waste water, but I can't quantify the link."&lt;/em&gt;&lt;/p&gt;
487
+ &lt;p class="t-small" style="margin-top:6px"&gt;Ahmed K., Plant Manager · Interview #19&lt;/p&gt;
488
+ &lt;/div&gt;
489
+ &lt;/div&gt;
490
+ &lt;/div&gt;
491
+ &lt;div class="watermark"&gt;{venture_name}&lt;/div&gt;
492
+ &lt;/section&gt;
493
+
494
+ ═══════════════════════════════════════════════════════
495
+ LAYOUT: layout-split with research bars — Slide 6 (Research Foundation)
496
+ ═══════════════════════════════════════════════════════
497
+
498
+ &lt;!-- Slide 6: Research Foundation --&gt;
499
+ &lt;section class="slide"&gt;
500
+ &lt;div class="slide-header"&gt;
501
+ &lt;span class="part-label"&gt;RESEARCH&lt;/span&gt;
502
+ &lt;span class="slide-num"&gt;6 / 36&lt;/span&gt;
503
+ &lt;/div&gt;
504
+ &lt;div class="slide-body layout-split"&gt;
505
+ &lt;div class="col-main"&gt;
506
+ &lt;h2 class="t-h2"&gt;100 interviews. 3 pilot-ready customers. Every claim is earned.&lt;/h2&gt;
507
+ &lt;div class="divider"&gt;&lt;/div&gt;
508
+ &lt;div class="research-bars"&gt;
509
+ &lt;div class="research-bar-row"&gt;
510
+ &lt;span class="research-bar-label"&gt;Customer Pain Discovery&lt;/span&gt;
511
+ &lt;div class="research-bar-track"&gt;&lt;div class="research-bar-fill" style="width:50%"&gt;&lt;/div&gt;&lt;/div&gt;
512
+ &lt;span class="research-bar-count"&gt;50&lt;/span&gt;
513
+ &lt;/div&gt;
514
+ &lt;div class="research-bar-row"&gt;
515
+ &lt;span class="research-bar-label"&gt;Concept Testing&lt;/span&gt;
516
+ &lt;div class="research-bar-track"&gt;&lt;div class="research-bar-fill" style="width:20%"&gt;&lt;/div&gt;&lt;/div&gt;
517
+ &lt;span class="research-bar-count"&gt;20&lt;/span&gt;
518
+ &lt;/div&gt;
519
+ &lt;div class="research-bar-row"&gt;
520
+ &lt;span class="research-bar-label"&gt;Solution Validation&lt;/span&gt;
521
+ &lt;div class="research-bar-track"&gt;&lt;div class="research-bar-fill" style="width:10%"&gt;&lt;/div&gt;&lt;/div&gt;
522
+ &lt;span class="research-bar-count"&gt;10&lt;/span&gt;
523
+ &lt;/div&gt;
524
+ &lt;div class="research-bar-row"&gt;
525
+ &lt;span class="research-bar-label"&gt;Wedge Selection&lt;/span&gt;
526
+ &lt;div class="research-bar-track"&gt;&lt;div class="research-bar-fill" style="width:10%"&gt;&lt;/div&gt;&lt;/div&gt;
527
+ &lt;span class="research-bar-count"&gt;10&lt;/span&gt;
528
+ &lt;/div&gt;
529
+ &lt;div class="research-bar-row"&gt;
530
+ &lt;span class="research-bar-label"&gt;Business Model &amp; Pricing&lt;/span&gt;
531
+ &lt;div class="research-bar-track"&gt;&lt;div class="research-bar-fill" style="width:10%"&gt;&lt;/div&gt;&lt;/div&gt;
532
+ &lt;span class="research-bar-count"&gt;10&lt;/span&gt;
533
+ &lt;/div&gt;
534
+ &lt;/div&gt;
535
+ &lt;/div&gt;
536
+ &lt;div class="col-side"&gt;
537
+ &lt;div class="stat-card stat-hero"&gt;
538
+ &lt;span class="stat-value"&gt;100&lt;/span&gt;
539
+ &lt;span class="stat-label"&gt;Total Interviews [R]&lt;/span&gt;
376
540
  &lt;/div&gt;
377
541
  &lt;div class="stat-card"&gt;
378
- &lt;span class="stat-value"&gt;82%&lt;/span&gt;
379
- &lt;span class="stat-label"&gt;Gross Margin&lt;/span&gt;
542
+ &lt;span class="stat-value"&gt;3&lt;/span&gt;
543
+ &lt;span class="stat-label"&gt;Pilot-Ready Customers [R]&lt;/span&gt;
544
+ &lt;/div&gt;
545
+ &lt;div class="card"&gt;
546
+ &lt;p class="t-label" style="margin-bottom:6px"&gt;Personas Covered&lt;/p&gt;
547
+ &lt;p class="t-small"&gt;Site Managers · Facility Directors · Corporate Energy Managers · VCs&lt;/p&gt;
548
+ &lt;/div&gt;
549
+ &lt;/div&gt;
550
+ &lt;/div&gt;
551
+ &lt;div class="watermark"&gt;{venture_name}&lt;/div&gt;
552
+ &lt;/section&gt;
553
+
554
+ ═══════════════════════════════════════════════════════
555
+ LAYOUT: layout-split col-wide — Slide 8 (Technical Architecture)
556
+ ═══════════════════════════════════════════════════════
557
+
558
+ &lt;!-- Slide 8: Technical Architecture --&gt;
559
+ &lt;section class="slide"&gt;
560
+ &lt;div class="slide-header"&gt;
561
+ &lt;span class="part-label"&gt;THE PRODUCT&lt;/span&gt;
562
+ &lt;span class="slide-num"&gt;8 / 36&lt;/span&gt;
563
+ &lt;/div&gt;
564
+ &lt;div class="slide-body layout-split"&gt;
565
+ &lt;div class="col-wide"&gt;
566
+ &lt;h2 class="t-h2"&gt;Build the intelligence. Buy the plumbing.&lt;/h2&gt;
567
+ &lt;div class="divider"&gt;&lt;/div&gt;
568
+ &lt;div class="card card-accent" style="margin-top:4px"&gt;
569
+ &lt;p class="t-label t-accent" style="margin-bottom:4px"&gt;Layer 1 — Data Sources&lt;/p&gt;
570
+ &lt;p class="t-small t-white"&gt;SCADA/DCS historians · ERP (SAP) · BMS · Weather APIs · IoT sensors&lt;/p&gt;
571
+ &lt;/div&gt;
572
+ &lt;div class="card card-accent"&gt;
573
+ &lt;p class="t-label t-accent" style="margin-bottom:4px"&gt;Layer 2 — Connectors&lt;/p&gt;
574
+ &lt;p class="t-small t-white"&gt;OPC-UA · REST API · Modbus · SQL direct · CSV extract · BACnet&lt;/p&gt;
575
+ &lt;/div&gt;
576
+ &lt;div class="card card-accent"&gt;
577
+ &lt;p class="t-label t-accent" style="margin-bottom:4px"&gt;Layer 3 — Intelligence (our IP)&lt;/p&gt;
578
+ &lt;p class="t-small t-white"&gt;Proprietary nexus ML models · Anomaly detection · Root cause engine · Prescriptive recommendations&lt;/p&gt;
579
+ &lt;/div&gt;
580
+ &lt;div class="card card-accent"&gt;
581
+ &lt;p class="t-label t-accent" style="margin-bottom:4px"&gt;Layer 4 — Product / UX&lt;/p&gt;
582
+ &lt;p class="t-small t-white"&gt;Insight dashboard · Recommendation cards · Alerts · KPI tracking · ESG reporting&lt;/p&gt;
583
+ &lt;/div&gt;
584
+ &lt;/div&gt;
585
+ &lt;div class="col-narrow"&gt;
586
+ &lt;div class="card"&gt;
587
+ &lt;p class="t-label" style="margin-bottom:8px"&gt;Build / Buy / Integrate&lt;/p&gt;
588
+ &lt;p class="t-small"&gt;Data connectors: &lt;span class="t-accent"&gt;Buy&lt;/span&gt;&lt;br&gt;
589
+ Data pipeline: &lt;span class="t-accent"&gt;Build&lt;/span&gt;&lt;br&gt;
590
+ AI models: &lt;span class="t-accent"&gt;Build&lt;/span&gt;&lt;br&gt;
591
+ Cloud infra: &lt;span class="t-accent"&gt;Buy (AWS)&lt;/span&gt;&lt;br&gt;
592
+ IoT sensors: &lt;span class="t-accent"&gt;Integrate&lt;/span&gt;&lt;/p&gt;
380
593
  &lt;/div&gt;
381
594
  &lt;div class="stat-card"&gt;
382
- &lt;span class="stat-value"&gt;5.4x&lt;/span&gt;
383
- &lt;span class="stat-label"&gt;LTV : CAC&lt;/span&gt;
595
+ &lt;span class="stat-value"&gt;6&lt;/span&gt;
596
+ &lt;span class="stat-label"&gt;Architecture Layers&lt;/span&gt;
597
+ &lt;/div&gt;
598
+ &lt;/div&gt;
599
+ &lt;/div&gt;
600
+ &lt;div class="watermark"&gt;{venture_name}&lt;/div&gt;
601
+ &lt;/section&gt;
602
+
603
+ ═══════════════════════════════════════════════════════
604
+ LAYOUT: layout-data with .funnel — Slide 13 (Pilot Funnel — Traction)
605
+ ═══════════════════════════════════════════════════════
606
+
607
+ &lt;!-- Slide 13: Pilot Funnel --&gt;
608
+ &lt;section class="slide"&gt;
609
+ &lt;div class="slide-header"&gt;
610
+ &lt;span class="part-label"&gt;CUSTOMER&lt;/span&gt;
611
+ &lt;span class="slide-num"&gt;13 / 36&lt;/span&gt;
612
+ &lt;/div&gt;
613
+ &lt;div class="slide-body layout-data"&gt;
614
+ &lt;div&gt;
615
+ &lt;h2 class="t-h2"&gt;35+ qualified leads. 4 in discussion. 1 active pilot.&lt;/h2&gt;
616
+ &lt;p class="t-body" style="margin-top:6px"&gt;We did not wait for the pitch to build the pipeline. Every organization below engaged before this deck existed.&lt;/p&gt;
617
+ &lt;/div&gt;
618
+ &lt;div class="funnel"&gt;
619
+ &lt;div class="funnel-stage"&gt;
620
+ &lt;span class="funnel-count"&gt;35+&lt;/span&gt;
621
+ &lt;span class="funnel-label"&gt;Qualified Leads&lt;/span&gt;
622
+ &lt;/div&gt;
623
+ &lt;div class="funnel-stage"&gt;
624
+ &lt;span class="funnel-count"&gt;4&lt;/span&gt;
625
+ &lt;span class="funnel-label"&gt;In Discussion&lt;/span&gt;
626
+ &lt;/div&gt;
627
+ &lt;div class="funnel-stage"&gt;
628
+ &lt;span class="funnel-count"&gt;2&lt;/span&gt;
629
+ &lt;span class="funnel-label"&gt;In Preparation&lt;/span&gt;
630
+ &lt;/div&gt;
631
+ &lt;div class="funnel-stage active"&gt;
632
+ &lt;span class="funnel-count"&gt;1&lt;/span&gt;
633
+ &lt;span class="funnel-label"&gt;Active Pilot&lt;/span&gt;
384
634
  &lt;/div&gt;
385
635
  &lt;/div&gt;
386
636
  &lt;div class="card card-accent"&gt;
387
- &lt;p class="t-body"&gt;Based on $220 blended CAC (outbound-led), $1,200 ACV, 85% gross retention, 15% annual churn. Payback period: 2.2 months.&lt;/p&gt;
637
+ &lt;p class="t-body"&gt;&lt;span class="t-accent"&gt;3 organizations&lt;/span&gt; from our interview cohort asked to run a pilot after seeing the prototype. Demand is not a hypothesis — it is already in motion.&lt;/p&gt;
638
+ &lt;/div&gt;
639
+ &lt;/div&gt;
640
+ &lt;div class="watermark"&gt;{venture_name}&lt;/div&gt;
641
+ &lt;/section&gt;
642
+
643
+ ═══════════════════════════════════════════════════════
644
+ LAYOUT: layout-data with .matrix-2x2 + moat cards — Slide 16 (Competitive Landscape)
645
+ ═══════════════════════════════════════════════════════
646
+
647
+ &lt;!-- Slide 16: Competitive Landscape --&gt;
648
+ &lt;section class="slide"&gt;
649
+ &lt;div class="slide-header"&gt;
650
+ &lt;span class="part-label"&gt;COMPETITION&lt;/span&gt;
651
+ &lt;span class="slide-num"&gt;16 / 36&lt;/span&gt;
652
+ &lt;/div&gt;
653
+ &lt;div class="slide-body layout-split"&gt;
654
+ &lt;div class="col-main"&gt;
655
+ &lt;h2 class="t-h2"&gt;We don't compete on features. We compete on nexus intelligence.&lt;/h2&gt;
656
+ &lt;div class="divider"&gt;&lt;/div&gt;
657
+ &lt;div class="matrix-wrap"&gt;
658
+ &lt;div class="matrix-y-label"&gt;ACTIONABILITY ↑ High&lt;/div&gt;
659
+ &lt;div&gt;
660
+ &lt;div class="matrix-grid"&gt;
661
+ &lt;div class="matrix-cell"&gt;
662
+ &lt;p class="matrix-cell-label"&gt;EMS vendors&lt;/p&gt;
663
+ &lt;p class="matrix-cell-sub"&gt;Broad energy, low actionability&lt;/p&gt;
664
+ &lt;/div&gt;
665
+ &lt;div class="matrix-cell highlight"&gt;
666
+ &lt;p class="matrix-cell-label t-accent"&gt;[Venture] ★&lt;/p&gt;
667
+ &lt;p class="matrix-cell-sub"&gt;Broad nexus + prescriptive&lt;/p&gt;
668
+ &lt;/div&gt;
669
+ &lt;div class="matrix-cell"&gt;
670
+ &lt;p class="matrix-cell-label"&gt;Spreadsheets&lt;/p&gt;
671
+ &lt;p class="matrix-cell-sub"&gt;Narrow, manual&lt;/p&gt;
672
+ &lt;/div&gt;
673
+ &lt;div class="matrix-cell"&gt;
674
+ &lt;p class="matrix-cell-label"&gt;IoT point solutions&lt;/p&gt;
675
+ &lt;p class="matrix-cell-sub"&gt;Narrow, reporting only&lt;/p&gt;
676
+ &lt;/div&gt;
677
+ &lt;/div&gt;
678
+ &lt;div class="matrix-axis-poles"&gt;&lt;span&gt;← Narrow nexus&lt;/span&gt;&lt;span&gt;Broad nexus →&lt;/span&gt;&lt;/div&gt;
679
+ &lt;/div&gt;
680
+ &lt;/div&gt;
681
+ &lt;/div&gt;
682
+ &lt;div class="col-side"&gt;
683
+ &lt;p class="t-label" style="margin-bottom:10px"&gt;Our 3 Moats&lt;/p&gt;
684
+ &lt;div class="moat-card"&gt;
685
+ &lt;p class="moat-name"&gt;Nexus Focus&lt;/p&gt;
686
+ &lt;p class="moat-desc"&gt;Purpose-built for water–energy nexus. Competitors are energy-first.&lt;/p&gt;
687
+ &lt;/div&gt;
688
+ &lt;div class="moat-card"&gt;
689
+ &lt;p class="moat-name"&gt;Real Training Data&lt;/p&gt;
690
+ &lt;p class="moat-desc"&gt;Trained on OCP's industrial sites — a living lab no competitor can replicate.&lt;/p&gt;
691
+ &lt;/div&gt;
692
+ &lt;div class="moat-card"&gt;
693
+ &lt;p class="moat-name"&gt;Speed to Value&lt;/p&gt;
694
+ &lt;p class="moat-desc"&gt;Vendor-agnostic connectors. Results in ~12 weeks, not 12 months.&lt;/p&gt;
695
+ &lt;/div&gt;
388
696
  &lt;/div&gt;
389
697
  &lt;/div&gt;
390
698
  &lt;div class="watermark"&gt;{venture_name}&lt;/div&gt;
391
699
  &lt;/section&gt;
392
700
 
393
701
  ═══════════════════════════════════════════════════════
394
- LAYOUT: layout-data with data-table (comparison, roadmap, pipeline)
395
- Use for: competitive landscape, sales pipeline, operating plan table
702
+ LAYOUT: layout-phase with step-blocks — Slide 11 (Pilot Plan)
396
703
  ═══════════════════════════════════════════════════════
397
704
 
705
+ &lt;!-- Slide 11: Pilot Plan --&gt;
398
706
  &lt;section class="slide"&gt;
399
707
  &lt;div class="slide-header"&gt;
400
- &lt;span class="part-label"&gt;PART 3 — MARKET&lt;/span&gt;
401
- &lt;span class="slide-num"&gt;12 / 26&lt;/span&gt;
708
+ &lt;span class="part-label"&gt;PILOT PLAN&lt;/span&gt;
709
+ &lt;span class="slide-num"&gt;11 / 36&lt;/span&gt;
710
+ &lt;/div&gt;
711
+ &lt;div class="slide-body layout-phase"&gt;
712
+ &lt;h2 class="t-h2"&gt;From raw data to proven impact in 12 weeks.&lt;/h2&gt;
713
+ &lt;div class="step-row"&gt;
714
+ &lt;div class="step-block active"&gt;
715
+ &lt;span class="step-num"&gt;Step 01 — Weeks 1–4&lt;/span&gt;
716
+ &lt;p class="t-label" style="margin-bottom:6px"&gt;Connect &amp; Baseline&lt;/p&gt;
717
+ &lt;p class="t-small"&gt;Scope aligned · Data access secured · Quality checks · Asset inventory complete&lt;/p&gt;
718
+ &lt;p class="t-label" style="margin:8px 0 4px"&gt;Deliverable&lt;/p&gt;
719
+ &lt;p class="t-small t-accent"&gt;Baseline Analysis Report&lt;/p&gt;
720
+ &lt;/div&gt;
721
+ &lt;div class="step-block"&gt;
722
+ &lt;span class="step-num"&gt;Step 02 — Weeks 5–8&lt;/span&gt;
723
+ &lt;p class="t-label" style="margin-bottom:6px"&gt;Insights &amp; Quick Wins&lt;/p&gt;
724
+ &lt;p class="t-small"&gt;Manual analysis · Top-3 recommendations quantified · Weekly client reviews&lt;/p&gt;
725
+ &lt;p class="t-label" style="margin:8px 0 4px"&gt;Deliverable&lt;/p&gt;
726
+ &lt;p class="t-small t-accent"&gt;Actionable Insights Report + quantified impact&lt;/p&gt;
727
+ &lt;/div&gt;
728
+ &lt;div class="step-block"&gt;
729
+ &lt;span class="step-num"&gt;Step 03 — Weeks 9–12&lt;/span&gt;
730
+ &lt;p class="t-label" style="margin-bottom:6px"&gt;Run &amp; Prove Impact&lt;/p&gt;
731
+ &lt;p class="t-small"&gt;KPI monitoring vs. baseline · Insights refined · Rollout plan prepared&lt;/p&gt;
732
+ &lt;p class="t-label" style="margin:8px 0 4px"&gt;Deliverable&lt;/p&gt;
733
+ &lt;p class="t-small t-accent"&gt;Impact Ledger + Rollout Proposal&lt;/p&gt;
734
+ &lt;/div&gt;
735
+ &lt;/div&gt;
736
+ &lt;/div&gt;
737
+ &lt;div class="watermark"&gt;{venture_name}&lt;/div&gt;
738
+ &lt;/section&gt;
739
+
740
+ ═══════════════════════════════════════════════════════
741
+ LAYOUT: layout-data with data-table — for tables (unit economics, operating plan, de-risk, use of funds)
742
+ ═══════════════════════════════════════════════════════
743
+
744
+ &lt;!-- Example: Unit Economics table --&gt;
745
+ &lt;section class="slide"&gt;
746
+ &lt;div class="slide-header"&gt;
747
+ &lt;span class="part-label"&gt;BUSINESS MODEL&lt;/span&gt;
748
+ &lt;span class="slide-num"&gt;26 / 36&lt;/span&gt;
402
749
  &lt;/div&gt;
403
750
  &lt;div class="slide-body layout-data"&gt;
404
- &lt;h2 class="t-h2"&gt;No One Owns This Space Yet&lt;/h2&gt;
751
+ &lt;h2 class="t-h2"&gt;3x LTV:CAC. 8-month payback. The unit math works.&lt;/h2&gt;
405
752
  &lt;table class="data-table"&gt;
406
753
  &lt;thead&gt;
407
754
  &lt;tr&gt;
408
- &lt;th&gt;Solution&lt;/th&gt;
409
- &lt;th&gt;Real-time updates&lt;/th&gt;
410
- &lt;th&gt;School management&lt;/th&gt;
411
- &lt;th&gt;Parent app&lt;/th&gt;
412
- &lt;th&gt;MENA-native&lt;/th&gt;
755
+ &lt;th&gt;Tier&lt;/th&gt;&lt;th&gt;ACV&lt;/th&gt;&lt;th&gt;COGS&lt;/th&gt;&lt;th&gt;Gross Margin&lt;/th&gt;&lt;th&gt;CAC&lt;/th&gt;&lt;th&gt;LTV:CAC&lt;/th&gt;&lt;th&gt;Payback&lt;/th&gt;
413
756
  &lt;/tr&gt;
414
757
  &lt;/thead&gt;
415
758
  &lt;tbody&gt;
416
759
  &lt;tr class="row-hl"&gt;
417
- &lt;td&gt;NurserySync&lt;/td&gt;
418
- &lt;td class="t-accent"&gt;✓&lt;/td&gt;
419
- &lt;td class="t-accent"&gt;✓&lt;/td&gt;
420
- &lt;td class="t-accent"&gt;✓&lt;/td&gt;
421
- &lt;td class="t-accent"&gt;✓&lt;/td&gt;
760
+ &lt;td&gt;SaaS&lt;/td&gt;&lt;td class="t-accent"&gt;$35k&lt;/td&gt;&lt;td&gt;$6k&lt;/td&gt;&lt;td class="t-accent"&gt;80%&lt;/td&gt;&lt;td&gt;$20–100k&lt;/td&gt;&lt;td class="t-accent"&gt;3x&lt;/td&gt;&lt;td&gt;8 mo&lt;/td&gt;
422
761
  &lt;/tr&gt;
423
762
  &lt;tr&gt;
424
- &lt;td&gt;WhatsApp&lt;/td&gt;&lt;td&gt;✓&lt;/td&gt;&lt;td&gt;✗&lt;/td&gt;&lt;td&gt;✗&lt;/td&gt;&lt;td&gt;—&lt;/td&gt;
763
+ &lt;td&gt;+ Add-ons&lt;/td&gt;&lt;td&gt;$13k&lt;/td&gt;&lt;td&gt;$7k&lt;/td&gt;&lt;td&gt;50%&lt;/td&gt;&lt;td&gt;—&lt;/td&gt;&lt;td&gt;2x blended&lt;/td&gt;&lt;td&gt;12 mo&lt;/td&gt;
425
764
  &lt;/tr&gt;
426
765
  &lt;tr&gt;
427
- &lt;td&gt;ClassDojo&lt;/td&gt;&lt;td&gt;✓&lt;/td&gt;&lt;td&gt;partial&lt;/td&gt;&lt;td&gt;✓&lt;/td&gt;&lt;td&gt;✗&lt;/td&gt;
428
- &lt;/tr&gt;
429
- &lt;tr&gt;
430
- &lt;td&gt;Generic SMS tools&lt;/td&gt;&lt;td&gt;✗&lt;/td&gt;&lt;td&gt;✗&lt;/td&gt;&lt;td&gt;✗&lt;/td&gt;&lt;td&gt;✗&lt;/td&gt;
766
+ &lt;td&gt;+ IoT&lt;/td&gt;&lt;td&gt;$10k&lt;/td&gt;&lt;td&gt;$6k&lt;/td&gt;&lt;td&gt;40%&lt;/td&gt;&lt;td&gt;—&lt;/td&gt;&lt;td&gt;1.5x blended&lt;/td&gt;&lt;td&gt;16 mo&lt;/td&gt;
431
767
  &lt;/tr&gt;
432
768
  &lt;/tbody&gt;
433
769
  &lt;/table&gt;
770
+ &lt;div class="card-grid-3"&gt;
771
+ &lt;div class="stat-card"&gt;&lt;span class="stat-value"&gt;80%&lt;/span&gt;&lt;span class="stat-label"&gt;Gross Margin (SaaS) [D]&lt;/span&gt;&lt;/div&gt;
772
+ &lt;div class="stat-card"&gt;&lt;span class="stat-value"&gt;3x&lt;/span&gt;&lt;span class="stat-label"&gt;LTV : CAC [D]&lt;/span&gt;&lt;/div&gt;
773
+ &lt;div class="stat-card"&gt;&lt;span class="stat-value"&gt;8 mo&lt;/span&gt;&lt;span class="stat-label"&gt;Payback Period [D]&lt;/span&gt;&lt;/div&gt;
774
+ &lt;/div&gt;
434
775
  &lt;/div&gt;
435
776
  &lt;div class="watermark"&gt;{venture_name}&lt;/div&gt;
436
777
  &lt;/section&gt;
437
778
 
438
779
  ═══════════════════════════════════════════════════════
439
- LAYOUT: layout-phase (roadmap, GTM phases, operating plan)
440
- Use for: product roadmap, GTM roadmap, operating plan phases
780
+ LAYOUT: layout-phase roadmap / GTM / operating plan (phase blocks)
441
781
  ═══════════════════════════════════════════════════════
442
782
 
783
+ &lt;!-- Example: GTM Roadmap --&gt;
443
784
  &lt;section class="slide"&gt;
444
785
  &lt;div class="slide-header"&gt;
445
- &lt;span class="part-label"&gt;PART 6 — EXECUTION&lt;/span&gt;
446
- &lt;span class="slide-num"&gt;22 / 26&lt;/span&gt;
786
+ &lt;span class="part-label"&gt;GO-TO-MARKET&lt;/span&gt;
787
+ &lt;span class="slide-num"&gt;18 / 36&lt;/span&gt;
447
788
  &lt;/div&gt;
448
789
  &lt;div class="slide-body layout-phase"&gt;
449
- &lt;h2 class="t-h2"&gt;A Phased Path to Scale&lt;/h2&gt;
790
+ &lt;h2 class="t-h2"&gt;Validate 6 sites. Automate the motion. Scale the category.&lt;/h2&gt;
450
791
  &lt;div class="phase-row"&gt;
451
792
  &lt;div class="phase-block active"&gt;
452
- &lt;p class="phase-name"&gt;Validate · Months 16&lt;/p&gt;
453
- &lt;p class="t-label" style="margin-bottom:8px"&gt;Product&lt;/p&gt;
454
- &lt;p class="t-small"&gt;MVP with 10 pilot schools. Real-time updates + parent app.&lt;/p&gt;
455
- &lt;p class="t-label" style="margin:10px 0 8px"&gt;GTM&lt;/p&gt;
456
- &lt;p class="t-small"&gt;Founder-led sales. Target: 10 paying schools at $1,200 ACV.&lt;/p&gt;
793
+ &lt;p class="phase-name"&gt;Validate · 012M&lt;/p&gt;
794
+ &lt;p class="t-label" style="margin-bottom:6px"&gt;Motion&lt;/p&gt;&lt;p class="t-small"&gt;Founder-led, high-touch pilot sales&lt;/p&gt;
795
+ &lt;p class="t-label" style="margin:8px 0 4px"&gt;Segment&lt;/p&gt;&lt;p class="t-small"&gt;Pumping-dominant (mining, desalination)&lt;/p&gt;
796
+ &lt;p class="t-label" style="margin:8px 0 4px"&gt;Target&lt;/p&gt;&lt;p class="t-small t-accent"&gt;6 sites → 1 paying customer&lt;/p&gt;
457
797
  &lt;/div&gt;
458
798
  &lt;div class="phase-block"&gt;
459
- &lt;p class="phase-name"&gt;Automate · Months 718&lt;/p&gt;
460
- &lt;p class="t-label" style="margin-bottom:8px"&gt;Product&lt;/p&gt;
461
- &lt;p class="t-small"&gt;AI insights layer. Attendance analytics. Admin dashboard.&lt;/p&gt;
462
- &lt;p class="t-label" style="margin:10px 0 8px"&gt;GTM&lt;/p&gt;
463
- &lt;p class="t-small"&gt;Inside sales team. Target: 80 schools. CAC below $250.&lt;/p&gt;
799
+ &lt;p class="phase-name"&gt;Automate · 1224M&lt;/p&gt;
800
+ &lt;p class="t-label" style="margin-bottom:6px"&gt;Motion&lt;/p&gt;&lt;p class="t-small"&gt;Standardised onboarding + inside sales&lt;/p&gt;
801
+ &lt;p class="t-label" style="margin:8px 0 4px"&gt;Segment&lt;/p&gt;&lt;p class="t-small"&gt;+ Heating-dominant (metals, cement)&lt;/p&gt;
802
+ &lt;p class="t-label" style="margin:8px 0 4px"&gt;Target&lt;/p&gt;&lt;p class="t-small t-accent"&gt;15 sites · Morocco + KSA&lt;/p&gt;
464
803
  &lt;/div&gt;
465
804
  &lt;div class="phase-block"&gt;
466
- &lt;p class="phase-name"&gt;Scale · Month 19+&lt;/p&gt;
467
- &lt;p class="t-label" style="margin-bottom:8px"&gt;Product&lt;/p&gt;
468
- &lt;p class="t-small"&gt;Multi-school groups. Expansion to K-12 and GCC.&lt;/p&gt;
469
- &lt;p class="t-label" style="margin:10px 0 8px"&gt;GTM&lt;/p&gt;
470
- &lt;p class="t-small"&gt;Channel partners. Target: 500+ schools. Series A trigger.&lt;/p&gt;
805
+ &lt;p class="phase-name"&gt;Scale · 24M+&lt;/p&gt;
806
+ &lt;p class="t-label" style="margin-bottom:6px"&gt;Motion&lt;/p&gt;&lt;p class="t-small"&gt;Dedicated sales + channel partners&lt;/p&gt;
807
+ &lt;p class="t-label" style="margin:8px 0 4px"&gt;Segment&lt;/p&gt;&lt;p class="t-small"&gt;+ Cooling-dominant · 5 geographies&lt;/p&gt;
808
+ &lt;p class="t-label" style="margin:8px 0 4px"&gt;Target&lt;/p&gt;&lt;p class="t-small t-accent"&gt;40+ sites · Series A trigger&lt;/p&gt;
471
809
  &lt;/div&gt;
472
810
  &lt;/div&gt;
473
811
  &lt;/div&gt;
@@ -475,40 +813,34 @@ These are your operating instructions for this VentureOS session. You are Claude
475
813
  &lt;/section&gt;
476
814
 
477
815
  ═══════════════════════════════════════════════════════
478
- LAYOUT: layout-split with wide col (60/40, text-heavy left)
479
- Use for: technical architecture, team slide, wedge justification
816
+ LAYOUT: layout-split general (headline left, stats/cards right)
817
+ Use for: product vision, market sizing, why us, P&amp;L, client ROI, gives &amp; gets
480
818
  ═══════════════════════════════════════════════════════
481
819
 
482
820
  &lt;section class="slide"&gt;
483
821
  &lt;div class="slide-header"&gt;
484
- &lt;span class="part-label"&gt;PART 2 — THE SOLUTION&lt;/span&gt;
485
- &lt;span class="slide-num"&gt;8 / 26&lt;/span&gt;
822
+ &lt;span class="part-label"&gt;GO-TO-MARKET&lt;/span&gt;
823
+ &lt;span class="slide-num"&gt;17 / 36&lt;/span&gt;
486
824
  &lt;/div&gt;
487
825
  &lt;div class="slide-body layout-split"&gt;
488
- &lt;div class="col-wide"&gt;
489
- &lt;h1 class="t-h1"&gt;Built on Three Layers. No Competitor Has All Three.&lt;/h1&gt;
826
+ &lt;div class="col-main"&gt;
827
+ &lt;p class="t-eyebrow"&gt;Mothership Edge&lt;/p&gt;
828
+ &lt;h1 class="t-h1"&gt;No external startup starts with what we have on day one.&lt;/h1&gt;
490
829
  &lt;div class="divider"&gt;&lt;/div&gt;
491
- &lt;div class="card card-accent" style="margin-top:4px"&gt;
492
- &lt;p class="t-label t-accent" style="margin-bottom:6px"&gt;Layer 1 — Data&lt;/p&gt;
493
- &lt;p class="t-small t-white"&gt;School management: attendance, activities, incidents — structured in real time.&lt;/p&gt;
494
- &lt;/div&gt;
830
+ &lt;p class="t-body"&gt;A VC-backed startup entering this space starts from zero. We start with access to industrial sites, warm customer relationships, and proprietary training data.&lt;/p&gt;
831
+ &lt;/div&gt;
832
+ &lt;div class="col-side"&gt;
495
833
  &lt;div class="card card-accent"&gt;
496
- &lt;p class="t-label t-accent" style="margin-bottom:6px"&gt;Layer 2 — Intelligence&lt;/p&gt;
497
- &lt;p class="t-small t-white"&gt;AI summarises the day. Flags anomalies. Translates to parent's preferred language.&lt;/p&gt;
834
+ &lt;p class="t-label t-accent" style="margin-bottom:6px"&gt;Proprietary Data&lt;/p&gt;
835
+ &lt;p class="t-small t-white"&gt;OCP industrial site data a living lab no competitor can access&lt;/p&gt;
498
836
  &lt;/div&gt;
499
837
  &lt;div class="card card-accent"&gt;
500
- &lt;p class="t-label t-accent" style="margin-bottom:6px"&gt;Layer 3 — Experience&lt;/p&gt;
501
- &lt;p class="t-small t-white"&gt;Parent app + school admin dashboard. WhatsApp integration for non-app parents.&lt;/p&gt;
502
- &lt;/div&gt;
503
- &lt;/div&gt;
504
- &lt;div class="col-narrow"&gt;
505
- &lt;div class="stat-card"&gt;
506
- &lt;span class="stat-value"&gt;3 mo&lt;/span&gt;
507
- &lt;span class="stat-label"&gt;To MVP&lt;/span&gt;
838
+ &lt;p class="t-label t-accent" style="margin-bottom:6px"&gt;Warm Relationships&lt;/p&gt;
839
+ &lt;p class="t-small t-white"&gt;35+ qualified leads from mothership network before first cold call&lt;/p&gt;
508
840
  &lt;/div&gt;
509
- &lt;div class="card"&gt;
510
- &lt;p class="t-label" style="margin-bottom:8px"&gt;Build vs Buy&lt;/p&gt;
511
- &lt;p class="t-small"&gt;School mgmt: &lt;span class="t-accent"&gt;Build&lt;/span&gt;&lt;br&gt;AI layer: &lt;span class="t-accent"&gt;OpenAI API&lt;/span&gt;&lt;br&gt;Parent app: &lt;span class="t-accent"&gt;Build&lt;/span&gt;&lt;br&gt;Payments: &lt;span class="t-accent"&gt;Stripe&lt;/span&gt;&lt;/p&gt;
841
+ &lt;div class="card card-accent"&gt;
842
+ &lt;p class="t-label t-accent" style="margin-bottom:6px"&gt;Brand &amp; Trust&lt;/p&gt;
843
+ &lt;p class="t-small t-white"&gt;OCP name opens doors in MEA that take external startups 2 years to unlock&lt;/p&gt;
512
844
  &lt;/div&gt;
513
845
  &lt;/div&gt;
514
846
  &lt;/div&gt;
@@ -521,7 +853,7 @@ These are your operating instructions for this VentureOS session. You are Claude
521
853
 
522
854
  STEP 1 — READ
523
855
  Read {source_file} fully. Parse slide by slide — each starts with "### Slide N".
524
- Extract: Headline, Visual description, "You say" body text, Proof/data.
856
+ Extract: **Headline**, **Visual** description, **Narrative** (spoken script).
525
857
  Count total slides.
526
858
 
527
859
  STEP 2 — ANNOUNCE
@@ -531,15 +863,43 @@ These are your operating instructions for this VentureOS session. You are Claude
531
863
 
532
864
  For each slide:
533
865
 
534
- A. SELECT LAYOUT based on content:
535
- - Slide 1 (Hook/Opening quote): layout-quote
536
- - Any slide whose dominant content is a customer quote: layout-quote
537
- - Slides with 1-2 stats + headline + body: layout-split (most slides)
538
- - Slides with 3+ stats or a 3-column comparison: layout-data + card-grid-3
539
- - Slides with a table (competitive landscape, operating plan, pipeline): layout-data + data-table
540
- - Slides with 3-4 phase blocks (roadmap, GTM, operating plan): layout-phase
541
- - Cover/closing slides (Slide 1 hero, The Ask): layout-cover
542
- - Technical architecture: layout-split with col-wide + col-narrow
866
+ A. SELECT LAYOUT use the exact mapping for each slide number:
867
+ Slide 1 (Cover): layout-cover
868
+ Slide 2 (Hook): layout-quote
869
+ Slide 3 (Problem Scale): layout-data + card-grid-4 hero stat-cards
870
+ Slide 4 (Customer Pain): layout-data + card-grid-3 card-accent with quotes
871
+ Slide 5 (Mission): layout-quote
872
+ Slide 6 (Research Foundation): layout-split + .research-bars (col-wide / col-narrow)
873
+ Slide 7 (Product Vision): layout-split
874
+ Slide 8 (Technical Architecture): layout-split col-wide + col-narrow (4 layers + build/buy)
875
+ Slide 9 (Prototype + Desirability): layout-split
876
+ Slide 10 (Product Roadmap): layout-phase (5 dimensions × 3 phases table or phase-blocks)
877
+ Slide 11 (Pilot Plan): layout-phase + .step-row / .step-block (3 steps)
878
+ Slide 12 (ICP Profile): layout-split
879
+ Slide 13 (Pilot Funnel / Traction): layout-data + .funnel with .funnel-stage elements
880
+ Slide 14 (Sales Motion): layout-phase
881
+ Slide 15 (Market Sizing): layout-data + stat-cards (TAM / SAM / SOM)
882
+ Slide 16 (Competitive Landscape): layout-split + .matrix-2x2 (col-main) + .moat-card stack (col-side)
883
+ Slide 17 (Why Us / Mothership Edge): layout-split
884
+ Slide 18 (GTM Roadmap): layout-phase (3 phase-blocks)
885
+ Slide 19 (GTM Execution): layout-data
886
+ Slide 20 (Impact Roadmap): layout-phase
887
+ Slide 21 (Mothership Value): layout-split
888
+ Slide 22 (Revenue Model): layout-split
889
+ Slide 23 (Cost Structure): layout-data
890
+ Slide 24 (Revenue Path): layout-data + stat-cards or mini data-table
891
+ Slide 25 (P&L & Cashburn): layout-data + data-table (no ask framing)
892
+ Slide 26 (Unit Economics): layout-data + data-table
893
+ Slide 27 (Client ROI): layout-split
894
+ Slide 28 (Team Building Plan): layout-phase
895
+ Slide 29 (Operating Plan): layout-data + data-table
896
+ Slide 30 (De-Risk / Hypothesis): layout-data + data-table (assumption / test / signal)
897
+ Slide 31 (Team): layout-split (founding team cards)
898
+ Slide 32 (Gives & Gets): layout-split
899
+ Slide 33 (Use of Funds): layout-data + stat-cards or card-grid-3
900
+ Slide 34 (The Ask): layout-cover (3-section: ask amount / terms / use)
901
+ Slide 35 (Next Steps): layout-phase
902
+ Slide 36 (Close / Thank You): layout-cover
543
903
 
544
904
  B. BUILD the slide HTML following the EXACT structure from slide-html-reference.
545
905
  MANDATORY SHELL — never deviate:
@@ -558,12 +918,17 @@ These are your operating instructions for this VentureOS session. You are Claude
558
918
  - Headline → always .t-h1 (or .t-display for cover slides)
559
919
  - Add a .t-eyebrow above headline if there's a good category label
560
920
  - Add .divider between headline and body text on split layouts
561
- - "You say" text .t-body in col-main or as a paragraph in layout-cover/data
562
- - Stats/numbers → always .stat-card with .stat-value + .stat-label (NEVER plain text)
921
+ - Narrative do NOT paste verbatim; extract key insight as 1–2 sentence .t-body; render all numbers as .stat-card or .card.card-accent
922
+ - Stats/numbers (from Visual or Narrative) → always .stat-card with .stat-value + .stat-label (NEVER plain text)
563
923
  - Customer quotes → .quote-mark + .quote-text + .quote-attr
564
924
  - Tables → .data-table with thead and tbody; highlight the venture's row with .row-hl
565
- - Proof/evidence cards → .card.card-accent
925
+ - Evidence / insight cards → .card.card-accent
566
926
  - Phase blocks → .phase-block with .phase-name (active phase gets class="phase-block active")
927
+ - Funnels → .funnel with .funnel-stage children (.funnel-stage.active for the highlighted stage)
928
+ - Research data → .research-bars with .research-bar-row children
929
+ - 2×2 matrix → .matrix-wrap > .matrix-grid > .matrix-cell (.matrix-cell.highlight for your quadrant)
930
+ - Moat cards → .moat-card with .moat-name + .moat-desc
931
+ - Step blocks → .step-row with .step-block children (.step-block.active for current step)
567
932
 
568
933
  D. TYPOGRAPHY rules:
569
934
  - Large headline for split layouts: .t-h1 (50px)
@@ -630,7 +995,7 @@ These are your operating instructions for this VentureOS session. You are Claude
630
995
  </persona>
631
996
 
632
997
  <menu>
633
- <item cmd="SD or fuzzy match on incubation-deck or design-incubation" action="Run detect-theme prompt first. Then run build-deck-from-source with source_file={output_folder}/{venture_name}/pitch/incubation-pitch.md.">[SD] Design Incubation Deck — Generate HTML deck from the 26-slide incubation pitch</item>
998
+ <item cmd="SD or fuzzy match on incubation-deck or design-incubation" action="Run detect-theme prompt first. Then run build-deck-from-source with source_file={output_folder}/{venture_name}/pitch/incubation-pitch.md.">[SD] Design Incubation Deck — Generate HTML deck from the 36-slide incubation pitch</item>
634
999
  <item cmd="FD or fuzzy match on final-deck or design-final" action="Run detect-theme prompt first. Then run build-deck-from-source with source_file={output_folder}/{venture_name}/pitch/pitch-deck.md.">[FD] Design Final Pitch Deck — Generate HTML deck from the 12-slide final pitch</item>
635
1000
  <item cmd="CD or fuzzy match on checkin-deck or design-checkin" action="Run detect-theme prompt first. Then run build-deck-from-source with source_file={output_folder}/{venture_name}/pitch/checkin-pitch.md.">[CD] Design Check-in Deck — Generate HTML deck from the 7-slide check-in pitch</item>
636
1001
  <item cmd="TP or fuzzy match on theme or palette or colors" action="Run detect-theme prompt. Show all 8 palettes with trigger keywords. Ask user to confirm or switch.">[TP] Theme Preview — Detect domain and preview the color palette</item>
package/package.json CHANGED
@@ -1,6 +1,6 @@
1
1
  {
2
2
  "name": "ventureos",
3
- "version": "1.1.12",
3
+ "version": "1.1.14",
4
4
  "description": "VentureOS — AI-powered venture building framework. From raw idea to investor-ready pitch in 12 structured weeks.",
5
5
  "type": "module",
6
6
  "bin": {
@@ -7,6 +7,96 @@ Formulate or refine pain hypotheses from available research, and prepare intervi
7
7
 
8
8
  ---
9
9
 
10
+ ## 1.0 Social Signal Scan
11
+
12
+ Before forming any hypothesis, mine publicly available sources for raw, unfiltered signals from the target ICP. The goal is to observe what people are already complaining about — not to confirm assumptions.
13
+
14
+ **Web search is ENABLED for this step. Use it actively.**
15
+
16
+ ### 1.0.1 Define Search Terms
17
+
18
+ From the domain research and stakeholder map, identify:
19
+ - **ICP role terms:** e.g. "site manager", "procurement officer", "school principal"
20
+ - **Domain/industry terms:** e.g. "construction", "EdTech", "supply chain"
21
+ - **Competitor names:** any known players in the space
22
+ - **Pain keywords:** words that signal frustration — "struggle", "hate", "broken", "manual", "waste time", "can't", "always fails", "nobody solves"
23
+
24
+ ### 1.0.2 Reddit Signal Mining
25
+
26
+ Run the following web searches and read the top 5–10 results for each:
27
+
28
+ 1. `site:reddit.com "[ICP role]" "[domain]" problem OR struggle OR frustrated`
29
+ 2. `site:reddit.com "[domain]" "[pain keyword]" — filter to threads with 10+ comments`
30
+ 3. `site:reddit.com "[competitor name]" issue OR complaint OR alternative` — for each known competitor
31
+
32
+ For each thread: extract the core complaint, the verbatim quote that best captures it, and any signals about the poster's role/context.
33
+
34
+ ### 1.0.3 Quora Signal Mining
35
+
36
+ Run the following web searches:
37
+
38
+ 1. `site:quora.com "[ICP role]" "[pain area]"`
39
+ 2. `site:quora.com how do "[ICP role]" deal with "[domain challenge]"`
40
+
41
+ Quora questions reveal what people don't know how to solve — treat the question itself as a pain signal, not just the answers.
42
+
43
+ ### 1.0.4 G2 / Trustpilot / App Store Review Mining
44
+
45
+ This is the highest-signal source. **3-star reviews explicitly state what a product is missing.**
46
+
47
+ For each known competitor:
48
+ 1. Search: `[competitor name] reviews site:g2.com` — fetch the page and read 3–4 star reviews
49
+ 2. Search: `[competitor name] reviews site:trustpilot.com` — same
50
+ 3. If mobile-relevant: `[competitor name] app reviews site:apps.apple.com`
51
+
52
+ Extract: what users liked (to understand the job-to-be-done), what they said was missing or broken (core pain signals), and any recurring patterns across competitors.
53
+
54
+ ### 1.0.5 Produce Signal Map
55
+
56
+ Consolidate findings into `social-signal-scan.md`:
57
+
58
+ ```
59
+ ## Social Signal Scan — [Venture Name]
60
+ ## Scanned: [date] | Sources: Reddit, Quora, G2/Trustpilot
61
+
62
+ ### Top Pain Themes (ranked by signal frequency)
63
+
64
+ | # | Theme | Sources | Frequency | Best verbatim quote |
65
+ |---|-------|---------|-----------|---------------------|
66
+ | 1 | [theme] | Reddit / G2 | High / Medium / Low | "[quote]" |
67
+ ...
68
+
69
+ ### ICP Signals
70
+ - Who is posting: [roles, company types, contexts observed]
71
+ - Strongest pain segments: [which ICP profiles show the most frustration]
72
+
73
+ ### Competitor Gaps (from reviews)
74
+ - [Competitor A]: praised for X, consistently criticized for Y
75
+ - [Competitor B]: ...
76
+
77
+ ### Surprises
78
+ - [What came up that was not in the initial domain hypothesis]
79
+
80
+ ### Evidence Quality
81
+ - All entries in this scan are [B] — publicly observed data, not primary research
82
+ - Do NOT use these as interview substitutes — use them to sharpen hypotheses
83
+ ```
84
+
85
+ Save to: `{output_folder}/{venture_name}/social-signal-scan.md`
86
+
87
+ Register the top 3–5 quantitative signals (e.g. "X% of G2 reviews mention Y") in the evidence registry as `[B]` entries.
88
+
89
+ ### 1.0.6 Feed into Hypothesis
90
+
91
+ Before moving to 1.1, answer:
92
+ - What are the top 3 pain themes the internet is already screaming about for this ICP?
93
+ - Do any of these contradict what the team assumed going in?
94
+ - Which pain theme has the most vivid, quotable evidence?
95
+
96
+ Use these answers to ground the hypothesis in 1.2 — not in internal assumptions.
97
+
98
+ ---
99
+
10
100
  ## 1.1 Load and Review Existing Context
11
101
 
12
102
  Load the following (if they exist from Phase 2):
@@ -86,6 +176,7 @@ Proceed directly to Step 2. If Simulation mode is selected, begin immediately.
86
176
 
87
177
  | Output | File |
88
178
  |--------|------|
179
+ | Social signal scan | `social-signal-scan.md` |
89
180
  | Pain hypothesis (refined) | `pain-hypothesis.md` |
90
181
  | Interview outreach plan | `interview-outreach-plan.md` |
91
182
  | Pain-point interview script | `interview-scripts/pain-point-script.md` |
@@ -44,7 +44,28 @@ Analyze the batch for patterns:
44
44
 
45
45
  ---
46
46
 
47
- ## 3.3 Archetype / Persona Development
47
+ ## 3.3 Social Signal Triangulation
48
+
49
+ Load `social-signal-scan.md`. Cross-reference the forum signals against this batch's interview findings.
50
+
51
+ For each top pain theme from interviews:
52
+ - Does it appear in the social signal scan? If yes → **converging signal** (stronger evidence)
53
+ - If absent from social signals → ask: is this pain too niche to surface publicly, or is it not as prevalent as interviews suggest?
54
+
55
+ For each top theme in the social signal scan:
56
+ - Did it come up in interviews? If yes → **double-confirmed**
57
+ - If absent from interviews → flag: "Forum signals suggest [X] — worth probing in next interview batch"
58
+
59
+ **Flag divergences explicitly:**
60
+ > ⚠️ DIVERGENCE: Social signals strongly indicate [X] but interviews have not surfaced it. Possible explanations: ICP mix mismatch, interviews not probing deep enough, or public complainers are a different segment than target ICP.
61
+
62
+ > ✅ CONVERGENCE: [Pain theme] confirmed by both interview batch and social signal scan — elevate confidence in this pain.
63
+
64
+ Include a "Signal Triangulation" section in the synthesis report with these findings.
65
+
66
+ ---
67
+
68
+ ## 3.4 Archetype / Persona Development
48
69
 
49
70
  Based on this batch:
50
71
  - Are 2-3 distinct customer archetypes emerging?
@@ -53,7 +74,7 @@ Based on this batch:
53
74
 
54
75
  ---
55
76
 
56
- ## 3.4 Produce Synthesis Report
77
+ ## 3.5 Produce Synthesis Report
57
78
 
58
79
  Using the `interview-synthesis.md` template, produce the batch synthesis report:
59
80
  - Batch #, interview count, cumulative count
@@ -71,7 +92,7 @@ Update cumulative synthesis: `{output_folder}/{venture_name}/interview-synthesis
71
92
 
72
93
  ---
73
94
 
74
- ## 3.5 Hypothesis Update
95
+ ## 3.6 Hypothesis Update
75
96
 
76
97
  Based on synthesis findings:
77
98
  1. Is the primary pain hypothesis confirmed, partially confirmed, or contradicted?
@@ -83,7 +104,7 @@ Update `pain-hypothesis.md` if changes are needed. Note version and rationale.
83
104
 
84
105
  ---
85
106
 
86
- ## 3.6 Checkpoint
107
+ ## 3.7 Checkpoint
87
108
 
88
109
  **GUIDED MODE:**
89
110
  Present synthesis findings. Ask:
@@ -73,6 +73,7 @@ Phase 3 is complete when ALL of the following guiding questions are answered wit
73
73
 
74
74
  | Artifact | File | Status |
75
75
  |---------|------|--------|
76
+ | Social signal scan | `social-signal-scan.md` | |
76
77
  | Interview scripts | `interviews/scripts/` | |
77
78
  | Interview notes | `interviews/notes/` | |
78
79
  | Interview synthesis | `interview-synthesis.md` | |