ventureos 1.0.0
This diff represents the content of publicly available package versions that have been released to one of the supported registries. The information contained in this diff is provided for informational purposes only and reflects changes between package versions as they appear in their respective public registries.
- package/README.md +149 -0
- package/SETUP.md +193 -0
- package/_memory/venture-state.yaml +142 -0
- package/agents/business-architect.md +76 -0
- package/agents/customer-discovery.md +112 -0
- package/agents/domain-explorer.md +77 -0
- package/agents/financial-analyst.md +76 -0
- package/agents/growth-strategist.md +78 -0
- package/agents/pitch-master.md +115 -0
- package/agents/product-strategist.md +79 -0
- package/agents/venture-evaluator.md +116 -0
- package/agents/venture-ops.md +76 -0
- package/config.yaml +33 -0
- package/install.js +274 -0
- package/package.json +43 -0
- package/scoring/gate-rubric.yaml +100 -0
- package/scoring/pain-scoring.yaml +63 -0
- package/scoring/pivot-triggers.yaml +73 -0
- package/techniques/brainstorming-techniques.csv +14 -0
- package/techniques/synthetic-tools.csv +14 -0
- package/templates/business-model-canvas.md +151 -0
- package/templates/concept-card.md +84 -0
- package/templates/conversion-analysis.md +129 -0
- package/templates/ecosystem-map.md +120 -0
- package/templates/experiment-plan.md +124 -0
- package/templates/financial-model.md +144 -0
- package/templates/gate-evaluation.md +199 -0
- package/templates/icp-profile.md +114 -0
- package/templates/interview-script.md +114 -0
- package/templates/interview-synthesis.md +114 -0
- package/templates/market-experiment.md +146 -0
- package/templates/market-sizing.md +128 -0
- package/templates/messaging-infrastructure.md +129 -0
- package/templates/monetisation-plan.md +101 -0
- package/templates/mothership-asset-map.md +109 -0
- package/templates/pain-atomization.md +101 -0
- package/templates/pain-hypothesis.md +67 -0
- package/templates/pain-journey-map.md +108 -0
- package/templates/pitch-deck.md +272 -0
- package/templates/pivot-log.md +117 -0
- package/templates/pricing-model.md +118 -0
- package/templates/product-roadmap.md +101 -0
- package/templates/sales-process-map.md +117 -0
- package/templates/solution-feasibility.md +122 -0
- package/templates/stakeholder-map.md +94 -0
- package/templates/team-charter.md +75 -0
- package/templates/value-proposition.md +107 -0
- package/templates/venture-canvas.md +74 -0
- package/templates/venture-killer-risks.md +112 -0
- package/templates/vision-story.md +89 -0
- package/templates/wedge-definition.md +114 -0
- package/venture-master.md +126 -0
- package/workflow-engine.md +111 -0
- package/workflows/0-explore/domain-deep-dive/instructions.xml +137 -0
- package/workflows/0-explore/domain-deep-dive/workflow.yaml +46 -0
- package/workflows/1-setup-team/mothership-alignment/instructions.xml +89 -0
- package/workflows/1-setup-team/mothership-alignment/workflow.yaml +28 -0
- package/workflows/1-setup-team/team-formation/instructions.xml +89 -0
- package/workflows/1-setup-team/team-formation/workflow.yaml +30 -0
- package/workflows/2-understand-market/market-mapping/instructions.xml +101 -0
- package/workflows/2-understand-market/market-mapping/workflow.yaml +29 -0
- package/workflows/2-understand-market/stakeholder-identification/instructions.xml +90 -0
- package/workflows/2-understand-market/stakeholder-identification/workflow.yaml +28 -0
- package/workflows/3-find-pain/customer-pain-discovery/step-1-pain-hypothesis.md +92 -0
- package/workflows/3-find-pain/customer-pain-discovery/step-2-interviews.md +104 -0
- package/workflows/3-find-pain/customer-pain-discovery/step-3-synthesis.md +120 -0
- package/workflows/3-find-pain/customer-pain-discovery/step-4-pain-atomization.md +138 -0
- package/workflows/3-find-pain/customer-pain-discovery/step-5-pain-journey-map.md +150 -0
- package/workflows/3-find-pain/customer-pain-discovery/workflow.md +82 -0
- package/workflows/4-define-solution/feasibility-assessment/instructions.xml +81 -0
- package/workflows/4-define-solution/feasibility-assessment/workflow.yaml +29 -0
- package/workflows/4-define-solution/wedge-design/step-1-wedge-hypothesis.md +66 -0
- package/workflows/4-define-solution/wedge-design/step-2-value-propositions.md +81 -0
- package/workflows/4-define-solution/wedge-design/step-3-prototype.md +78 -0
- package/workflows/4-define-solution/wedge-design/step-4-solution-testing.md +107 -0
- package/workflows/4-define-solution/wedge-design/workflow.md +69 -0
- package/workflows/5-business-case/checkin-pitch/step-1-evidence-compilation.md +78 -0
- package/workflows/5-business-case/checkin-pitch/step-2-pitch-creation.md +87 -0
- package/workflows/5-business-case/checkin-pitch/step-3-nvb-review.md +111 -0
- package/workflows/5-business-case/checkin-pitch/workflow.md +49 -0
- package/workflows/5-business-case/initial-business-case/instructions.xml +83 -0
- package/workflows/5-business-case/initial-business-case/workflow.yaml +28 -0
- package/workflows/6-design-business/business-model-design/instructions.xml +82 -0
- package/workflows/6-design-business/business-model-design/workflow.yaml +32 -0
- package/workflows/6-design-business/final-pitch/step-1-narrative.md +73 -0
- package/workflows/6-design-business/final-pitch/step-2-slides.md +121 -0
- package/workflows/6-design-business/final-pitch/step-3-excalidraw.md +92 -0
- package/workflows/6-design-business/final-pitch/step-4-nvb-final-review.md +121 -0
- package/workflows/6-design-business/final-pitch/workflow.md +46 -0
- package/workflows/6-design-business/market-experiments/step-1-gtm-plan.md +66 -0
- package/workflows/6-design-business/market-experiments/step-2-landing-page.md +94 -0
- package/workflows/6-design-business/market-experiments/step-3-pilot-engagement.md +82 -0
- package/workflows/6-design-business/market-experiments/step-4-measure.md +114 -0
- package/workflows/6-design-business/market-experiments/workflow.md +44 -0
- package/workflows/venture-status/instructions.xml +97 -0
- package/workflows/venture-status/workflow.yaml +24 -0
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# Step 3: Prototype
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<!-- Phase 4, Step 3 — Weeks 5-6 -->
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<!-- Agent: Product Strategist -->
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## Objective
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Build the earliest testable version of the wedge product. Progress from low-fidelity (wireframe) to a working prototype using vibe coding (AI-assisted rapid build). Use the prototype for solution testing in Step 4.
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---
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## 3.1 Choose Prototype Fidelity
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Based on wedge complexity and time available:
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| Fidelity | What it is | Best for | Time |
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|---------|-----------|---------|------|
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| **Lo-fi** | Sketches / wireframes / Figma mockup | Early concept testing | 1-2 days |
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| **Clickable mockup** | Figma/Framer prototype | Flow testing | 2-5 days |
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| **Vibe-coded prototype** | Working app (AI-assisted) | Usability + desirability testing | 3-7 days |
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| **MVP** | Functional product | Real usage data | 2-4 weeks |
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For the incubation timeframe: aim for a **vibe-coded prototype** as the target.
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---
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## 3.2 Lo-Fi Specification
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Before building, produce a clear specification:
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**Core user story:** "As a [ICP user], I want to [action] so that [benefit]."
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**Core flow (3-5 steps):**
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1.
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2.
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3.
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**Key screens / states:**
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- Screen 1: [what the user sees and does]
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- Screen 2:
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- Screen 3:
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**What we explicitly are NOT building in the prototype:**
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(scope boundary — what to fake / stub out)
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---
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## 3.3 Vibe Code the Wedge Prototype
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Using the "vibe-code-wedge" tool from `synthetic-tools.csv`:
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Reference: Claude Code / Cursor / Replit
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**Prompting guidance for vibe coding:**
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Prompt 1 (Setup):
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> "I'm building a prototype of [wedge description] for [ICP]. The core flow is [steps]. Build [tech stack — e.g., a Next.js app / React app / Python Flask app] with [key features]."
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Prompt 2 (Core feature):
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> "Build the [core feature name] — it should [behavior]. The data model is [description]. Keep it simple — this is a prototype."
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Prompt 3 (UI/UX):
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> "Style this for [ICP context — e.g., enterprise SaaS, clean and minimal]. Add [specific UI elements]."
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Produce a prompting guide with 5-8 prompts that will build the prototype when used in Claude Code / Cursor. Save to `{output_folder}/{venture_name}/prototype/build-guide.md`.
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---
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## 3.4 Checkpoint
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**GUIDED MODE:** Review prototype specification. Ask: "Does this capture the core value prop? Is there anything critical that's not in scope that we need for testing?"
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**YOLO MODE:** Proceed to Step 4 with prototype specification in hand.
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---
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## Step 3 Outputs
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- `prototype/wireframes.md` (lo-fi specification + flow)
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- `prototype/build-guide.md` (vibe code prompting guide)
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- Prototype built and ready for testing (via Claude Code / Cursor)
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# Step 4: Solution Testing and Refinement
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<!-- Phase 4, Step 4 — Weeks 6-7 -->
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<!-- Agent: Product Strategist + Customer Discovery -->
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## Objective
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Test the prototype with target customers. Gather usability and desirability feedback. Refine the wedge definition, value proposition, feasibility assessment, and product roadmap. Complete Phase 4.
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---
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## 4.1 Solution Testing Interviews
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Using the solution testing section of `interview-script.md`:
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**Conduct 5-10 solution testing interviews:**
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1. Walkthrough the prototype with the ICP persona
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2. Ask participants to think aloud as they interact
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3. Probe: What's confusing? What's delightful? What would you do next?
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4. After walkthrough: "Would you use this in your current work? Under what conditions?"
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5. "What would you need to see to recommend this to your team?"
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6. Desirability score: "On a scale of 1-5, how valuable would this be in your work?"
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**Synthetic Solution Testing (if needed):**
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Using "synthetic-solution-testing" tool from `synthetic-tools.csv`:
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1. Generate ICP personas from interview data
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2. Simulate 5+ personas experiencing the prototype walkthrough
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3. Label ALL output: "⚠️ SIMULATED — Not real user testing"
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---
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## 4.2 Solution Testing Synthesis
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Compile solution testing results:
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- Usability issues (what confused people)
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- Desirability signals (what delighted people)
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- Feature gaps (what they expected but didn't see)
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- Average desirability score (1-5)
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- % who would use in current work
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- % who would recommend to team
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- Key quotes
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Update `wedge-definition.md` with testing insights.
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---
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## 4.3 ICP Refinement from Solution Testing
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Based on who responded best to the prototype:
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- Refine the ICP: which specific profiles showed the strongest positive reaction?
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- Update `icp-profile.md` with solution testing signals
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- Narrow or expand the ICP based on new evidence
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---
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## 4.4 Product Roadmap
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Using the `product-roadmap.md` template, create the wedge-to-vision roadmap:
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- **Phase 1 (Wedge):** Core features, success metrics, scope boundary
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- **Phase 2 (Expand):** How the wedge deepens or broadens
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- **Phase 3 (Vision):** The full platform/ecosystem
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Note what we explicitly are NOT building in Phase 1.
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Save: `{output_folder}/{venture_name}/product-roadmap.md`
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---
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## 4.5 Vision Story
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Using the `vision-story.md` template, write the From/To narrative:
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- ACT 1: The world before — the customer's pain state
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- ACT 2: The shift — the enabling insight / technology
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- ACT 3: The world after — the transformed customer experience
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Save: `{output_folder}/{venture_name}/vision-story.md`
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---
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## 4.6 Phase 4 Completion Gate
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Verify all guiding questions are answered:
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| Guiding Question | Answered? | Evidence |
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|-----------------|-----------|---------|
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| Can the team describe the wedge? | | wedge-definition.md |
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| Can the team articulate the big vision? | | vision-story.md |
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| Is the solution technically feasible? | | solution-feasibility.md |
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| What makes the solution special? | | value-proposition.md |
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| Wedge-to-vision scaling hypothesis? | | wedge-definition.md + product-roadmap.md |
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| Can the target customer use the product? | | Solution testing results |
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Update `venture-state.yaml`:
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- `hypotheses.solution` and `hypotheses.wedge`
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- `guiding_questions.solution` — mark all answered
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- `completed_artifacts` — add all Phase 4 artifacts
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- `category_progress.venture` — Phase 4 complete
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---
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## Step 4 Outputs
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| Output | File |
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|--------|------|
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| Solution testing synthesis | `solution-testing-synthesis.md` |
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| Updated wedge definition | `wedge-definition.md` |
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| Updated ICP profile | `icp-profile.md` |
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| Product roadmap | `product-roadmap.md` |
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| Vision story | `vision-story.md` |
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# Wedge Design Workflow
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<!-- Phase 4: Define the Solution — Weeks 4-7 -->
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<!-- Agent: Product Strategist -->
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<!-- Step-file architecture: 4 sequential steps -->
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## Overview
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Design the solution wedge — the smallest part of the bigger vision that can be quickly brought to market, validated with customers, and scaled toward the full vision. This workflow covers: wedge hypothesis generation, value proposition development, prototype creation, and solution testing.
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**Pre-requisites from Phase 3:**
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- `pain-atomization.md` — primary pain with FIP ≥ 3.0
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- `icp-profile.md` — defined Ideal Customer Profile
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- `pain-journey-map.md` — solution entry points identified
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**Execution mode:**
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- **Guided:** Pause at every template-output checkpoint
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- **Yolo:** Run all 4 steps autonomously
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---
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## Pre-flight Check
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Load from venture-state.yaml:
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1. Primary pain hypothesis (hypotheses.problem)
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2. ICP hypothesis (hypotheses.customer)
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3. Load `pain-atomization.md`, `icp-profile.md`, `pain-journey-map.md`
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4. Load `{project-root}/ventureOS/data/techniques/brainstorming-techniques.csv` for wedge-storm and value-prop-sprint techniques
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5. Load `{project-root}/ventureOS/data/techniques/synthetic-tools.csv` for vibe-code-wedge and synthetic testing tools
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---
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## Step 1: Wedge Hypothesis Generation
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**File:** `step-1-wedge-hypothesis.md`
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## Step 2: Value Propositions and Concept Cards
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**File:** `step-2-value-propositions.md`
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## Step 3: Prototype
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**File:** `step-3-prototype.md`
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## Step 4: Solution Testing and Refinement
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**File:** `step-4-solution-testing.md`
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---
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## Phase 4 Completion Criteria
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All guiding questions answered with evidence:
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- [ ] Can the team describe the wedge? (wedge-definition.md)
|
|
50
|
+
- [ ] Can the team articulate the big vision? (vision-story.md)
|
|
51
|
+
- [ ] Is the solution technically feasible? (solution-feasibility.md)
|
|
52
|
+
- [ ] What makes the solution special? (value-proposition.md)
|
|
53
|
+
- [ ] Wedge-to-vision scaling hypothesis? (wedge-definition.md)
|
|
54
|
+
- [ ] Can the target customer use the product? (solution testing results)
|
|
55
|
+
|
|
56
|
+
---
|
|
57
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+
|
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58
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+
## Key Outputs
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| Artifact | File |
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|---------|------|
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| Wedge definition | `wedge-definition.md` |
|
|
63
|
+
| Value proposition canvas | `value-proposition.md` |
|
|
64
|
+
| Concept cards | `concept-cards/` |
|
|
65
|
+
| Prototype / vibe code | `prototype/` |
|
|
66
|
+
| Solution feasibility | `solution-feasibility.md` |
|
|
67
|
+
| Ecosystem map | `ecosystem-map.md` |
|
|
68
|
+
| Product roadmap | `product-roadmap.md` |
|
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|
+
| Vision story | `vision-story.md` |
|
|
@@ -0,0 +1,78 @@
|
|
|
1
|
+
# Step 1: Evidence Compilation for Check-in Pitch
|
|
2
|
+
<!-- Phase 5, Check-in Pitch Step 1 -->
|
|
3
|
+
<!-- Agent: Pitch Master + Venture Master -->
|
|
4
|
+
|
|
5
|
+
## Objective
|
|
6
|
+
Compile all validated evidence from Phases 1-4 into a structured evidence brief. This becomes the backbone of the check-in pitch deck.
|
|
7
|
+
|
|
8
|
+
---
|
|
9
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+
|
|
10
|
+
## 1.1 Load All Completed Artifacts
|
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+
|
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12
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+
Load and review the following from venture-state.yaml (completed_artifacts):
|
|
13
|
+
- `team-charter.md` — team setup
|
|
14
|
+
- `mothership-asset-map.md` — mothership assets
|
|
15
|
+
- `market-sizing.md` — market opportunity
|
|
16
|
+
- `competitive-analysis.md` — competitive context
|
|
17
|
+
- `interview-synthesis.md` — customer research
|
|
18
|
+
- `pain-atomization.md` — pain validation and FIP scores
|
|
19
|
+
- `icp-profile.md` — ICP definition
|
|
20
|
+
- `wedge-definition.md` — solution hypothesis
|
|
21
|
+
- `value-proposition.md` — value prop testing results
|
|
22
|
+
- `experiment-plan.md` — Phase 6 plan
|
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23
|
+
|
|
24
|
+
---
|
|
25
|
+
|
|
26
|
+
## 1.2 Compile Evidence by Check-in Gate Criteria
|
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+
|
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28
|
+
Structure evidence against the three check-in gate focus criteria (from gate-rubric.yaml):
|
|
29
|
+
|
|
30
|
+
### Customer Pain Validation Evidence
|
|
31
|
+
- Number of interviews conducted:
|
|
32
|
+
- Interview types (pain-point / expert / concept card / synthetic):
|
|
33
|
+
- Primary pain validated: [statement] | FIP Score: ___
|
|
34
|
+
- Top 3 evidence quotes:
|
|
35
|
+
- ICP defined: Yes/No
|
|
36
|
+
- Buyer vs. user mapped: Yes/No
|
|
37
|
+
- Score estimate (1-5):
|
|
38
|
+
|
|
39
|
+
### Market Opportunity Evidence
|
|
40
|
+
- TAM: $___B (source)
|
|
41
|
+
- SAM: $___M (methodology)
|
|
42
|
+
- Market growth rate: ___% CAGR
|
|
43
|
+
- Key barrier to entry identified:
|
|
44
|
+
- Score estimate (1-5):
|
|
45
|
+
|
|
46
|
+
### Wedge Clarity and Differentiation Evidence
|
|
47
|
+
- Wedge defined: [one sentence]
|
|
48
|
+
- Value prop tested: Yes/No | Average resonance score: ___/5
|
|
49
|
+
- Top differentiation from alternatives:
|
|
50
|
+
- Scaling hypothesis articulated: Yes/No
|
|
51
|
+
- Score estimate (1-5):
|
|
52
|
+
|
|
53
|
+
---
|
|
54
|
+
|
|
55
|
+
## 1.3 Identify Gaps and Honest Limitations
|
|
56
|
+
|
|
57
|
+
Be honest about what is NOT yet validated:
|
|
58
|
+
- What do we still not know?
|
|
59
|
+
- What assumptions remain untested?
|
|
60
|
+
- What are the top 2-3 risks going into Phase 6?
|
|
61
|
+
|
|
62
|
+
These go into the check-in pitch as "what we need from the NVB."
|
|
63
|
+
|
|
64
|
+
---
|
|
65
|
+
|
|
66
|
+
## 1.4 Draft Evidence Summary
|
|
67
|
+
|
|
68
|
+
Write a 1-page evidence brief:
|
|
69
|
+
- What we set out to learn
|
|
70
|
+
- What we found (3-5 bullets with evidence)
|
|
71
|
+
- What we still don't know (honest gaps)
|
|
72
|
+
- Our recommendation: do we think we should proceed to Phase 6?
|
|
73
|
+
|
|
74
|
+
Save: `{output_folder}/{venture_name}/checkin-evidence.md`
|
|
75
|
+
|
|
76
|
+
---
|
|
77
|
+
|
|
78
|
+
## Proceed to Step 2 (Pitch Deck Creation)
|
|
@@ -0,0 +1,87 @@
|
|
|
1
|
+
# Step 2: Check-in Pitch Deck Creation
|
|
2
|
+
<!-- Phase 5, Check-in Pitch Step 2 -->
|
|
3
|
+
<!-- Agent: Pitch Master -->
|
|
4
|
+
|
|
5
|
+
## Objective
|
|
6
|
+
Create the check-in pitch deck (7-8 slides, progress-focused) using validated evidence from the evidence compilation. This deck is for the NVB, not investors — focus on evidence gathered, honest gaps, and a clear ask.
|
|
7
|
+
|
|
8
|
+
---
|
|
9
|
+
|
|
10
|
+
## 2.1 Load Context
|
|
11
|
+
|
|
12
|
+
Load:
|
|
13
|
+
- `checkin-evidence.md` (from Step 1)
|
|
14
|
+
- `pitch-deck.md` template — CHECK-IN PITCH DECK section (7-8 slides)
|
|
15
|
+
- `experiment-plan.md` for the "Plan for next 4 weeks" slide
|
|
16
|
+
|
|
17
|
+
---
|
|
18
|
+
|
|
19
|
+
## 2.2 Build the Check-in Pitch Deck
|
|
20
|
+
|
|
21
|
+
Using the CHECK-IN PITCH DECK section of the `pitch-deck.md` template, build all 7-8 slides:
|
|
22
|
+
|
|
23
|
+
**Slide 1: Title + Venture Hypothesis**
|
|
24
|
+
- Venture name and tagline
|
|
25
|
+
- The starting hypothesis: customer + problem + solution in one sentence each
|
|
26
|
+
- Week # and date
|
|
27
|
+
|
|
28
|
+
**Slide 2: What We Set Out to Learn**
|
|
29
|
+
- The guiding questions from venture-state.yaml
|
|
30
|
+
- Methodology: how many interviews, what types, what tools used
|
|
31
|
+
- Timeline: what happened in which weeks
|
|
32
|
+
|
|
33
|
+
**Slide 3: Customer Evidence Gathered**
|
|
34
|
+
- Interview stats: # conducted, # types
|
|
35
|
+
- Key pain themes from synthesis
|
|
36
|
+
- FIP scores (table or visual)
|
|
37
|
+
- 2-3 representative customer quotes (direct or labeled as synthetic)
|
|
38
|
+
|
|
39
|
+
**Slide 4: Pain Validated + ICP Defined**
|
|
40
|
+
- Primary pain statement with FIP score
|
|
41
|
+
- ICP profile (brief — role, company type, pain intensity)
|
|
42
|
+
- Buyer vs. user: same or different?
|
|
43
|
+
- Pain journey map highlight (one key insight)
|
|
44
|
+
|
|
45
|
+
**Slide 5: Solution Hypothesis**
|
|
46
|
+
- Wedge definition (one clear sentence)
|
|
47
|
+
- Value proposition(s) tested and resonance scores
|
|
48
|
+
- Differentiation vs. alternatives (2-3 points)
|
|
49
|
+
- Prototype / concept card (if available — screenshot or description)
|
|
50
|
+
|
|
51
|
+
**Slide 6: What We Need from the NVB**
|
|
52
|
+
- Specific questions we have for the NVB
|
|
53
|
+
- Concerns or risks we want board input on
|
|
54
|
+
- Resources needed to run Phase 6 experiments
|
|
55
|
+
- Any directional decisions needed (pivot a hypothesis?)
|
|
56
|
+
|
|
57
|
+
**Slide 7: Plan for Next 4 Weeks**
|
|
58
|
+
- Phase 6 experiment plan (load from experiment-plan.md)
|
|
59
|
+
- Key experiments to run (landing page, pilots, business model)
|
|
60
|
+
- Pilot customer pipeline status
|
|
61
|
+
- Final pitch preparation timeline
|
|
62
|
+
|
|
63
|
+
**Slide 8 (optional): Market Opportunity**
|
|
64
|
+
- TAM/SAM from market-sizing.md
|
|
65
|
+
- Why this market is worth the continued investment
|
|
66
|
+
|
|
67
|
+
---
|
|
68
|
+
|
|
69
|
+
## 2.3 Review and Refine
|
|
70
|
+
|
|
71
|
+
**GUIDED MODE:**
|
|
72
|
+
Present draft to user slide by slide. Ask:
|
|
73
|
+
- "Does this accurately represent what we found?"
|
|
74
|
+
- "Is there any claim here we can't back up with evidence?"
|
|
75
|
+
- "Is the ask to the NVB clear?"
|
|
76
|
+
|
|
77
|
+
**YOLO MODE:** Complete deck and proceed to Step 3.
|
|
78
|
+
|
|
79
|
+
---
|
|
80
|
+
|
|
81
|
+
## 2.4 Save Deck
|
|
82
|
+
|
|
83
|
+
Save: `{output_folder}/{venture_name}/pitch/checkin-pitch.md`
|
|
84
|
+
|
|
85
|
+
---
|
|
86
|
+
|
|
87
|
+
## Proceed to Step 3 (NVB Review)
|
|
@@ -0,0 +1,111 @@
|
|
|
1
|
+
# Step 3: NVB Check-in Review Simulation
|
|
2
|
+
<!-- Phase 5, Check-in Pitch Step 3 -->
|
|
3
|
+
<!-- Agent: Venture Evaluator -->
|
|
4
|
+
|
|
5
|
+
## Objective
|
|
6
|
+
Simulate the New Venture Board check-in review. The Venture Evaluator acts as the NVB Chair, reviews the check-in pitch, evaluates the evidence against the gate rubric (focus criteria), asks hard questions, and produces a Go / No-Go / Revise decision.
|
|
7
|
+
|
|
8
|
+
---
|
|
9
|
+
|
|
10
|
+
## 3.1 Activate NVB Review Mode
|
|
11
|
+
|
|
12
|
+
Load:
|
|
13
|
+
- `pitch/checkin-pitch.md` (the deck)
|
|
14
|
+
- `checkin-evidence.md` (supporting evidence)
|
|
15
|
+
- `{project-root}/ventureOS/data/scoring/gate-rubric.yaml` (rubric + checkin_gate focus criteria)
|
|
16
|
+
- All completed artifacts from venture-state.yaml
|
|
17
|
+
|
|
18
|
+
Note: For the check-in gate, focus evaluation on:
|
|
19
|
+
- Customer Pain Validation (weight: 20%)
|
|
20
|
+
- Market Opportunity (weight: 15%)
|
|
21
|
+
- Wedge Clarity & Differentiation (weight: 15%)
|
|
22
|
+
|
|
23
|
+
Other criteria (business model, traction, feasibility, mothership/team) are noted but not decisive at this gate.
|
|
24
|
+
|
|
25
|
+
---
|
|
26
|
+
|
|
27
|
+
## 3.2 NVB Review Simulation
|
|
28
|
+
|
|
29
|
+
The Venture Evaluator simulates the NVB board session:
|
|
30
|
+
|
|
31
|
+
**Opening (as NVB Chair):**
|
|
32
|
+
"Thank you for the presentation. We've reviewed the deck. Let's go through each area..."
|
|
33
|
+
|
|
34
|
+
**For each of the 3 focus criteria:**
|
|
35
|
+
1. Read the evidence presented for this criterion
|
|
36
|
+
2. Assign a score (1-5) with rationale
|
|
37
|
+
3. Ask 2-3 probing NVB-style questions
|
|
38
|
+
4. Note the strongest evidence and the biggest gap
|
|
39
|
+
|
|
40
|
+
**NVB Hard Questions to ask (examples):**
|
|
41
|
+
- "You've done ___ interviews. How confident are you that ___ more interviews would change your view of the primary pain?"
|
|
42
|
+
- "The FIP score of ___ is [strong/moderate]. What's the riskiest assumption in that score?"
|
|
43
|
+
- "Your ICP is [description]. How do you know this is the right customer to target first?"
|
|
44
|
+
- "The market is sized at $___B TAM. What's your source, and how have you filtered to SAM?"
|
|
45
|
+
- "The wedge is [description]. Who would build this if you didn't?"
|
|
46
|
+
|
|
47
|
+
---
|
|
48
|
+
|
|
49
|
+
## 3.3 Weighted Score Calculation (Check-in Focus)
|
|
50
|
+
|
|
51
|
+
Calculate score for the 3 focus criteria:
|
|
52
|
+
- Customer Pain Validation: score × 0.20
|
|
53
|
+
- Market Opportunity: score × 0.15
|
|
54
|
+
- Wedge Clarity: score × 0.15
|
|
55
|
+
|
|
56
|
+
Note scores on other criteria (not weighted decisively at this gate):
|
|
57
|
+
- Technical Feasibility: score × 0.10
|
|
58
|
+
- Mothership & Team: score × 0.10
|
|
59
|
+
|
|
60
|
+
**Overall check-in score:** (sum of focus criteria weighted scores + other criteria)
|
|
61
|
+
|
|
62
|
+
Apply thresholds from gate-rubric.yaml:
|
|
63
|
+
- ≥3.5 → **GO: Continue to Phase 6**
|
|
64
|
+
- 2.5-3.49 → **REVISE: Specific gap must be addressed before Phase 6**
|
|
65
|
+
- <2.5 → **NO-GO: Not enough evidence. Revisit pain discovery or kill.**
|
|
66
|
+
|
|
67
|
+
---
|
|
68
|
+
|
|
69
|
+
## 3.4 Decision Output
|
|
70
|
+
|
|
71
|
+
Produce the NVB check-in decision record:
|
|
72
|
+
|
|
73
|
+
**Decision:** GO / REVISE / NO-GO
|
|
74
|
+
|
|
75
|
+
**Score Summary:**
|
|
76
|
+
| Criterion | Score | Weight | Weighted |
|
|
77
|
+
|-----------|-------|--------|---------|
|
|
78
|
+
| Customer Pain Validation | | 0.20 | |
|
|
79
|
+
| Market Opportunity | | 0.15 | |
|
|
80
|
+
| Wedge Clarity | | 0.15 | |
|
|
81
|
+
| Other criteria | | | |
|
|
82
|
+
| **Total** | | | |
|
|
83
|
+
|
|
84
|
+
**Key strengths:**
|
|
85
|
+
1.
|
|
86
|
+
2.
|
|
87
|
+
|
|
88
|
+
**Key concerns:**
|
|
89
|
+
1.
|
|
90
|
+
2.
|
|
91
|
+
|
|
92
|
+
**NVB Questions for the team to answer:**
|
|
93
|
+
1.
|
|
94
|
+
2.
|
|
95
|
+
3.
|
|
96
|
+
|
|
97
|
+
**If REVISE:** What specific evidence or work must be completed before Phase 6 can begin?
|
|
98
|
+
|
|
99
|
+
**If NO-GO:** Is this a Kill or a return to Phase 3 for further discovery?
|
|
100
|
+
|
|
101
|
+
---
|
|
102
|
+
|
|
103
|
+
## 3.5 Update Venture State
|
|
104
|
+
|
|
105
|
+
Save: `{output_folder}/{venture_name}/pitch/checkin-nvb-decision.md`
|
|
106
|
+
|
|
107
|
+
Update `venture-state.yaml`:
|
|
108
|
+
- `gate_history[0].date` and `gate_history[0].decision`
|
|
109
|
+
- If GO: `current_phase: "6-design-business"`, `current_week: 10`
|
|
110
|
+
- If REVISE: note what must be done, stay in Phase 5
|
|
111
|
+
- If NO-GO/KILL: trigger kill or pivot flow via Venture Master
|
|
@@ -0,0 +1,49 @@
|
|
|
1
|
+
# Check-in Pitch Workflow
|
|
2
|
+
<!-- Phase 5: Build Initial Business Case — ~Week 8 -->
|
|
3
|
+
<!-- Agent: Pitch Master + Venture Evaluator -->
|
|
4
|
+
<!-- Step-file architecture: 3 sequential steps -->
|
|
5
|
+
|
|
6
|
+
## Overview
|
|
7
|
+
|
|
8
|
+
The check-in pitch is the first NVB decision gate (~Week 8). The venture team presents progress to the New Venture Board (simulated) and receives a Go / No-Go / Revise decision.
|
|
9
|
+
|
|
10
|
+
**Focus of the check-in gate:**
|
|
11
|
+
- Customer pain validation evidence
|
|
12
|
+
- Market opportunity assessment
|
|
13
|
+
- Solution hypothesis (early wedge concept)
|
|
14
|
+
- Plan for next 4 weeks (Phase 6)
|
|
15
|
+
|
|
16
|
+
**Note:** Full business model, traction data, and financials are NOT required at this gate. The focus is: "Is there enough validated evidence to justify 4 more weeks of incubation?"
|
|
17
|
+
|
|
18
|
+
---
|
|
19
|
+
|
|
20
|
+
## Pre-requisites
|
|
21
|
+
|
|
22
|
+
From `venture-state.yaml`, confirm these are complete:
|
|
23
|
+
- `interview-synthesis.md` (Phase 3)
|
|
24
|
+
- `pain-atomization.md` (Phase 3)
|
|
25
|
+
- `icp-profile.md` (Phase 3)
|
|
26
|
+
- `wedge-definition.md` (Phase 4)
|
|
27
|
+
- `market-sizing.md` (Phase 2)
|
|
28
|
+
- `experiment-plan.md` (Phase 5)
|
|
29
|
+
|
|
30
|
+
---
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## Step 1: Evidence Compilation
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**File:** `step-1-evidence-compilation.md`
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## Step 2: Check-in Pitch Deck Creation
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**File:** `step-2-pitch-creation.md`
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## Step 3: NVB Review Simulation
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**File:** `step-3-nvb-review.md`
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---
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## Outputs
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| Artifact | File |
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|---------|------|
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| Evidence compilation | `checkin-evidence.md` |
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48
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| Check-in pitch deck | `pitch/checkin-pitch.md` |
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| NVB decision record | `pitch/checkin-nvb-decision.md` |
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@@ -0,0 +1,83 @@
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1
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<?xml version="1.0" encoding="UTF-8"?>
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<workflow-instructions name="initial-business-case">
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3
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+
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4
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<overview>
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5
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+
Build the initial business case for the venture before the check-in gate. Identify and remove venture killer risks. Create the operating and experiment plan for Phase 6. Establish the pilot customer pipeline.
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6
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+
</overview>
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7
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+
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8
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<step n="1" name="reverse-pitch">
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9
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<title>Reverse Pitch — Surface Hidden Risks</title>
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10
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<agent>venture-ops</agent>
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<instructions>
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12
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+
Run the "reverse-pitch" brainstorming technique from brainstorming-techniques.csv:
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13
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+
1. Each team member (or persona if solo) argues WHY this venture should be KILLED
|
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14
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+
2. Collect all kill arguments — the more uncomfortable, the better
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15
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+
3. Group kill arguments into categories (market, competitive, technical, business model, regulatory, team/mothership)
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16
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+
4. Assess each: is this a real risk or a manageable one?
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+
5. Identify the top 5 venture killer risks that require active mitigation
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+
|
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19
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+
Record all kill arguments in venture-killer-risks.md (Reverse Pitch section).
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+
</instructions>
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+
</step>
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22
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+
|
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23
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+
<step n="2" name="risk-registry">
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<title>Venture Killer Risk Registry</title>
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25
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+
<agent>venture-ops</agent>
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26
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+
<instructions>
|
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27
|
+
Using the venture-killer-risks.md template, build a comprehensive risk registry:
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28
|
+
1. Market and customer risks
|
|
29
|
+
2. Competitive risks
|
|
30
|
+
3. Technical and product risks
|
|
31
|
+
4. Business model risks
|
|
32
|
+
5. Regulatory and legal risks
|
|
33
|
+
6. Mothership and organizational risks
|
|
34
|
+
|
|
35
|
+
For each risk: likelihood (1-5), impact (1-5), risk score, priority, owner, mitigation action.
|
|
36
|
+
Identify the Top 5 Venture Killer Risks and assign mitigation owners and deadlines.
|
|
37
|
+
</instructions>
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|
38
|
+
<template-output file="{output_folder}/{venture_name}/venture-killer-risks.md">
|
|
39
|
+
Save completed risk registry.
|
|
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|
+
</template-output>
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|
41
|
+
</step>
|
|
42
|
+
|
|
43
|
+
<step n="3" name="experiment-plan">
|
|
44
|
+
<title>Operating and Experiment Plan</title>
|
|
45
|
+
<agent>venture-ops</agent>
|
|
46
|
+
<instructions>
|
|
47
|
+
Create the experiment and operating plan for the next phase (Weeks 10-12) using experiment-plan.md:
|
|
48
|
+
1. Phase objectives: what must we prove in Phase 6?
|
|
49
|
+
2. Experiments to run: landing page test, paid acquisition, outbound/B2B demos, pilot engagement
|
|
50
|
+
3. For each experiment: hypothesis, metric, success threshold, owner, timeline, budget
|
|
51
|
+
4. KPIs for the plan period
|
|
52
|
+
5. Pilot customer pipeline targets
|
|
53
|
+
6. Budget and resource requirements
|
|
54
|
+
7. Decisions needed from NVB / Sponsor
|
|
55
|
+
|
|
56
|
+
This plan feeds directly into the check-in pitch.
|
|
57
|
+
</instructions>
|
|
58
|
+
<template-output file="{output_folder}/{venture_name}/experiment-plan.md">
|
|
59
|
+
Save operating and experiment plan.
|
|
60
|
+
</template-output>
|
|
61
|
+
</step>
|
|
62
|
+
|
|
63
|
+
<step n="4" name="pilot-pipeline">
|
|
64
|
+
<title>Pilot Customer Pipeline</title>
|
|
65
|
+
<agent>growth-strategist</agent>
|
|
66
|
+
<instructions>
|
|
67
|
+
Build the initial pilot customer pipeline:
|
|
68
|
+
1. Define target account criteria (based on ICP)
|
|
69
|
+
2. Identify 15-20 target accounts by name
|
|
70
|
+
3. For each: company name, contact name/role, source, status, next action
|
|
71
|
+
4. Outreach strategy: what message, what channel, what offer?
|
|
72
|
+
5. Pilot structure: what do pilot customers get? What do we get? Timeline?
|
|
73
|
+
6. Success metric for the pilot: what defines a successful pilot?
|
|
74
|
+
|
|
75
|
+
Save pilot pipeline to experiment-plan.md (Pilot section).
|
|
76
|
+
Update venture-state.yaml with guiding_questions.business_case answers.
|
|
77
|
+
</instructions>
|
|
78
|
+
<state-update file="{project-root}/ventureOS/_memory/venture-sidecar/venture-state.yaml">
|
|
79
|
+
Update: completed_artifacts, guiding_questions.business_case
|
|
80
|
+
</state-update>
|
|
81
|
+
</step>
|
|
82
|
+
|
|
83
|
+
</workflow-instructions>
|
|
@@ -0,0 +1,28 @@
|
|
|
1
|
+
# VB Workflow: Initial Business Case (Phase 5 — Weeks 7-10)
|
|
2
|
+
name: initial-business-case
|
|
3
|
+
description: "Build the initial business case: identify and mitigate venture killer risks, create the operating and experiment plan for Phase 6, establish budget and operational support, build a pilot customer pipeline."
|
|
4
|
+
author: "VB"
|
|
5
|
+
|
|
6
|
+
config_source: "{project-root}/ventureOS/config.yaml"
|
|
7
|
+
output_folder: "{config_source}:output_folder"
|
|
8
|
+
venture_name: "{config_source}:venture_name"
|
|
9
|
+
user_name: "{config_source}:user_name"
|
|
10
|
+
communication_language: "{config_source}:communication_language"
|
|
11
|
+
date: system-generated
|
|
12
|
+
|
|
13
|
+
installed_path: "{project-root}/ventureOS/workflows/5-business-case/initial-business-case"
|
|
14
|
+
instructions: "{installed_path}/instructions.xml"
|
|
15
|
+
|
|
16
|
+
templates:
|
|
17
|
+
- "{project-root}/ventureOS/data/templates/venture-killer-risks.md"
|
|
18
|
+
- "{project-root}/ventureOS/data/templates/experiment-plan.md"
|
|
19
|
+
|
|
20
|
+
tags:
|
|
21
|
+
- business-case
|
|
22
|
+
- risk-assessment
|
|
23
|
+
- experiment-plan
|
|
24
|
+
- phase-5
|
|
25
|
+
|
|
26
|
+
execution_hints:
|
|
27
|
+
interactive: true
|
|
28
|
+
autonomous: false
|