ventureos 1.0.0

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Files changed (96) hide show
  1. package/README.md +149 -0
  2. package/SETUP.md +193 -0
  3. package/_memory/venture-state.yaml +142 -0
  4. package/agents/business-architect.md +76 -0
  5. package/agents/customer-discovery.md +112 -0
  6. package/agents/domain-explorer.md +77 -0
  7. package/agents/financial-analyst.md +76 -0
  8. package/agents/growth-strategist.md +78 -0
  9. package/agents/pitch-master.md +115 -0
  10. package/agents/product-strategist.md +79 -0
  11. package/agents/venture-evaluator.md +116 -0
  12. package/agents/venture-ops.md +76 -0
  13. package/config.yaml +33 -0
  14. package/install.js +274 -0
  15. package/package.json +43 -0
  16. package/scoring/gate-rubric.yaml +100 -0
  17. package/scoring/pain-scoring.yaml +63 -0
  18. package/scoring/pivot-triggers.yaml +73 -0
  19. package/techniques/brainstorming-techniques.csv +14 -0
  20. package/techniques/synthetic-tools.csv +14 -0
  21. package/templates/business-model-canvas.md +151 -0
  22. package/templates/concept-card.md +84 -0
  23. package/templates/conversion-analysis.md +129 -0
  24. package/templates/ecosystem-map.md +120 -0
  25. package/templates/experiment-plan.md +124 -0
  26. package/templates/financial-model.md +144 -0
  27. package/templates/gate-evaluation.md +199 -0
  28. package/templates/icp-profile.md +114 -0
  29. package/templates/interview-script.md +114 -0
  30. package/templates/interview-synthesis.md +114 -0
  31. package/templates/market-experiment.md +146 -0
  32. package/templates/market-sizing.md +128 -0
  33. package/templates/messaging-infrastructure.md +129 -0
  34. package/templates/monetisation-plan.md +101 -0
  35. package/templates/mothership-asset-map.md +109 -0
  36. package/templates/pain-atomization.md +101 -0
  37. package/templates/pain-hypothesis.md +67 -0
  38. package/templates/pain-journey-map.md +108 -0
  39. package/templates/pitch-deck.md +272 -0
  40. package/templates/pivot-log.md +117 -0
  41. package/templates/pricing-model.md +118 -0
  42. package/templates/product-roadmap.md +101 -0
  43. package/templates/sales-process-map.md +117 -0
  44. package/templates/solution-feasibility.md +122 -0
  45. package/templates/stakeholder-map.md +94 -0
  46. package/templates/team-charter.md +75 -0
  47. package/templates/value-proposition.md +107 -0
  48. package/templates/venture-canvas.md +74 -0
  49. package/templates/venture-killer-risks.md +112 -0
  50. package/templates/vision-story.md +89 -0
  51. package/templates/wedge-definition.md +114 -0
  52. package/venture-master.md +126 -0
  53. package/workflow-engine.md +111 -0
  54. package/workflows/0-explore/domain-deep-dive/instructions.xml +137 -0
  55. package/workflows/0-explore/domain-deep-dive/workflow.yaml +46 -0
  56. package/workflows/1-setup-team/mothership-alignment/instructions.xml +89 -0
  57. package/workflows/1-setup-team/mothership-alignment/workflow.yaml +28 -0
  58. package/workflows/1-setup-team/team-formation/instructions.xml +89 -0
  59. package/workflows/1-setup-team/team-formation/workflow.yaml +30 -0
  60. package/workflows/2-understand-market/market-mapping/instructions.xml +101 -0
  61. package/workflows/2-understand-market/market-mapping/workflow.yaml +29 -0
  62. package/workflows/2-understand-market/stakeholder-identification/instructions.xml +90 -0
  63. package/workflows/2-understand-market/stakeholder-identification/workflow.yaml +28 -0
  64. package/workflows/3-find-pain/customer-pain-discovery/step-1-pain-hypothesis.md +92 -0
  65. package/workflows/3-find-pain/customer-pain-discovery/step-2-interviews.md +104 -0
  66. package/workflows/3-find-pain/customer-pain-discovery/step-3-synthesis.md +120 -0
  67. package/workflows/3-find-pain/customer-pain-discovery/step-4-pain-atomization.md +138 -0
  68. package/workflows/3-find-pain/customer-pain-discovery/step-5-pain-journey-map.md +150 -0
  69. package/workflows/3-find-pain/customer-pain-discovery/workflow.md +82 -0
  70. package/workflows/4-define-solution/feasibility-assessment/instructions.xml +81 -0
  71. package/workflows/4-define-solution/feasibility-assessment/workflow.yaml +29 -0
  72. package/workflows/4-define-solution/wedge-design/step-1-wedge-hypothesis.md +66 -0
  73. package/workflows/4-define-solution/wedge-design/step-2-value-propositions.md +81 -0
  74. package/workflows/4-define-solution/wedge-design/step-3-prototype.md +78 -0
  75. package/workflows/4-define-solution/wedge-design/step-4-solution-testing.md +107 -0
  76. package/workflows/4-define-solution/wedge-design/workflow.md +69 -0
  77. package/workflows/5-business-case/checkin-pitch/step-1-evidence-compilation.md +78 -0
  78. package/workflows/5-business-case/checkin-pitch/step-2-pitch-creation.md +87 -0
  79. package/workflows/5-business-case/checkin-pitch/step-3-nvb-review.md +111 -0
  80. package/workflows/5-business-case/checkin-pitch/workflow.md +49 -0
  81. package/workflows/5-business-case/initial-business-case/instructions.xml +83 -0
  82. package/workflows/5-business-case/initial-business-case/workflow.yaml +28 -0
  83. package/workflows/6-design-business/business-model-design/instructions.xml +82 -0
  84. package/workflows/6-design-business/business-model-design/workflow.yaml +32 -0
  85. package/workflows/6-design-business/final-pitch/step-1-narrative.md +73 -0
  86. package/workflows/6-design-business/final-pitch/step-2-slides.md +121 -0
  87. package/workflows/6-design-business/final-pitch/step-3-excalidraw.md +92 -0
  88. package/workflows/6-design-business/final-pitch/step-4-nvb-final-review.md +121 -0
  89. package/workflows/6-design-business/final-pitch/workflow.md +46 -0
  90. package/workflows/6-design-business/market-experiments/step-1-gtm-plan.md +66 -0
  91. package/workflows/6-design-business/market-experiments/step-2-landing-page.md +94 -0
  92. package/workflows/6-design-business/market-experiments/step-3-pilot-engagement.md +82 -0
  93. package/workflows/6-design-business/market-experiments/step-4-measure.md +114 -0
  94. package/workflows/6-design-business/market-experiments/workflow.md +44 -0
  95. package/workflows/venture-status/instructions.xml +97 -0
  96. package/workflows/venture-status/workflow.yaml +24 -0
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+ # Step 3: Prototype
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+ <!-- Phase 4, Step 3 — Weeks 5-6 -->
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+ <!-- Agent: Product Strategist -->
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+
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+ ## Objective
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+ Build the earliest testable version of the wedge product. Progress from low-fidelity (wireframe) to a working prototype using vibe coding (AI-assisted rapid build). Use the prototype for solution testing in Step 4.
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+
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+ ---
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+
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+ ## 3.1 Choose Prototype Fidelity
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+
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+ Based on wedge complexity and time available:
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+
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+ | Fidelity | What it is | Best for | Time |
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+ |---------|-----------|---------|------|
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+ | **Lo-fi** | Sketches / wireframes / Figma mockup | Early concept testing | 1-2 days |
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+ | **Clickable mockup** | Figma/Framer prototype | Flow testing | 2-5 days |
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+ | **Vibe-coded prototype** | Working app (AI-assisted) | Usability + desirability testing | 3-7 days |
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+ | **MVP** | Functional product | Real usage data | 2-4 weeks |
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+
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+ For the incubation timeframe: aim for a **vibe-coded prototype** as the target.
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+
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+ ---
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+
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+ ## 3.2 Lo-Fi Specification
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+
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+ Before building, produce a clear specification:
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+
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+ **Core user story:** "As a [ICP user], I want to [action] so that [benefit]."
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+
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+ **Core flow (3-5 steps):**
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+ 1.
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+ 2.
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+ 3.
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+
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+ **Key screens / states:**
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+ - Screen 1: [what the user sees and does]
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+ - Screen 2:
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+ - Screen 3:
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+
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+ **What we explicitly are NOT building in the prototype:**
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+ (scope boundary — what to fake / stub out)
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+
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+ ---
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+
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+ ## 3.3 Vibe Code the Wedge Prototype
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+
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+ Using the "vibe-code-wedge" tool from `synthetic-tools.csv`:
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+
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+ Reference: Claude Code / Cursor / Replit
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+
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+ **Prompting guidance for vibe coding:**
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+
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+ Prompt 1 (Setup):
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+ > "I'm building a prototype of [wedge description] for [ICP]. The core flow is [steps]. Build [tech stack — e.g., a Next.js app / React app / Python Flask app] with [key features]."
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+
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+ Prompt 2 (Core feature):
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+ > "Build the [core feature name] — it should [behavior]. The data model is [description]. Keep it simple — this is a prototype."
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+
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+ Prompt 3 (UI/UX):
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+ > "Style this for [ICP context — e.g., enterprise SaaS, clean and minimal]. Add [specific UI elements]."
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+
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+ Produce a prompting guide with 5-8 prompts that will build the prototype when used in Claude Code / Cursor. Save to `{output_folder}/{venture_name}/prototype/build-guide.md`.
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+
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+ ---
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+
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+ ## 3.4 Checkpoint
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+
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+ **GUIDED MODE:** Review prototype specification. Ask: "Does this capture the core value prop? Is there anything critical that's not in scope that we need for testing?"
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+
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+ **YOLO MODE:** Proceed to Step 4 with prototype specification in hand.
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+
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+ ---
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+
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+ ## Step 3 Outputs
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+ - `prototype/wireframes.md` (lo-fi specification + flow)
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+ - `prototype/build-guide.md` (vibe code prompting guide)
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+ - Prototype built and ready for testing (via Claude Code / Cursor)
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+ # Step 4: Solution Testing and Refinement
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+ <!-- Phase 4, Step 4 — Weeks 6-7 -->
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+ <!-- Agent: Product Strategist + Customer Discovery -->
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+
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+ ## Objective
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+ Test the prototype with target customers. Gather usability and desirability feedback. Refine the wedge definition, value proposition, feasibility assessment, and product roadmap. Complete Phase 4.
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+
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+ ---
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+
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+ ## 4.1 Solution Testing Interviews
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+
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+ Using the solution testing section of `interview-script.md`:
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+
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+ **Conduct 5-10 solution testing interviews:**
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+ 1. Walkthrough the prototype with the ICP persona
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+ 2. Ask participants to think aloud as they interact
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+ 3. Probe: What's confusing? What's delightful? What would you do next?
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+ 4. After walkthrough: "Would you use this in your current work? Under what conditions?"
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+ 5. "What would you need to see to recommend this to your team?"
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+ 6. Desirability score: "On a scale of 1-5, how valuable would this be in your work?"
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+
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+ **Synthetic Solution Testing (if needed):**
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+ Using "synthetic-solution-testing" tool from `synthetic-tools.csv`:
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+ 1. Generate ICP personas from interview data
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+ 2. Simulate 5+ personas experiencing the prototype walkthrough
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+ 3. Label ALL output: "⚠️ SIMULATED — Not real user testing"
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+
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+ ---
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+
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+ ## 4.2 Solution Testing Synthesis
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+
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+ Compile solution testing results:
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+ - Usability issues (what confused people)
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+ - Desirability signals (what delighted people)
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+ - Feature gaps (what they expected but didn't see)
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+ - Average desirability score (1-5)
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+ - % who would use in current work
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+ - % who would recommend to team
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+ - Key quotes
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+
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+ Update `wedge-definition.md` with testing insights.
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+
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+ ---
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+
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+ ## 4.3 ICP Refinement from Solution Testing
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+
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+ Based on who responded best to the prototype:
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+ - Refine the ICP: which specific profiles showed the strongest positive reaction?
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+ - Update `icp-profile.md` with solution testing signals
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+ - Narrow or expand the ICP based on new evidence
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+
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+ ---
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+
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+ ## 4.4 Product Roadmap
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+
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+ Using the `product-roadmap.md` template, create the wedge-to-vision roadmap:
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+ - **Phase 1 (Wedge):** Core features, success metrics, scope boundary
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+ - **Phase 2 (Expand):** How the wedge deepens or broadens
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+ - **Phase 3 (Vision):** The full platform/ecosystem
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+
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+ Note what we explicitly are NOT building in Phase 1.
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+
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+ Save: `{output_folder}/{venture_name}/product-roadmap.md`
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+
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+ ---
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+
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+ ## 4.5 Vision Story
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+
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+ Using the `vision-story.md` template, write the From/To narrative:
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+ - ACT 1: The world before — the customer's pain state
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+ - ACT 2: The shift — the enabling insight / technology
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+ - ACT 3: The world after — the transformed customer experience
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+
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+ Save: `{output_folder}/{venture_name}/vision-story.md`
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+
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+ ---
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+
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+ ## 4.6 Phase 4 Completion Gate
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+
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+ Verify all guiding questions are answered:
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+
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+ | Guiding Question | Answered? | Evidence |
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+ |-----------------|-----------|---------|
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+ | Can the team describe the wedge? | | wedge-definition.md |
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+ | Can the team articulate the big vision? | | vision-story.md |
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+ | Is the solution technically feasible? | | solution-feasibility.md |
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+ | What makes the solution special? | | value-proposition.md |
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+ | Wedge-to-vision scaling hypothesis? | | wedge-definition.md + product-roadmap.md |
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+ | Can the target customer use the product? | | Solution testing results |
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+
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+ Update `venture-state.yaml`:
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+ - `hypotheses.solution` and `hypotheses.wedge`
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+ - `guiding_questions.solution` — mark all answered
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+ - `completed_artifacts` — add all Phase 4 artifacts
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+ - `category_progress.venture` — Phase 4 complete
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+
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+ ---
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+
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+ ## Step 4 Outputs
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+
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+ | Output | File |
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+ |--------|------|
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+ | Solution testing synthesis | `solution-testing-synthesis.md` |
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+ | Updated wedge definition | `wedge-definition.md` |
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+ | Updated ICP profile | `icp-profile.md` |
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+ | Product roadmap | `product-roadmap.md` |
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+ | Vision story | `vision-story.md` |
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+ # Wedge Design Workflow
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+ <!-- Phase 4: Define the Solution — Weeks 4-7 -->
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+ <!-- Agent: Product Strategist -->
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+ <!-- Step-file architecture: 4 sequential steps -->
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+
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+ ## Overview
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+
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+ Design the solution wedge — the smallest part of the bigger vision that can be quickly brought to market, validated with customers, and scaled toward the full vision. This workflow covers: wedge hypothesis generation, value proposition development, prototype creation, and solution testing.
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+
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+ **Pre-requisites from Phase 3:**
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+ - `pain-atomization.md` — primary pain with FIP ≥ 3.0
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+ - `icp-profile.md` — defined Ideal Customer Profile
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+ - `pain-journey-map.md` — solution entry points identified
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+
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+ **Execution mode:**
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+ - **Guided:** Pause at every template-output checkpoint
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+ - **Yolo:** Run all 4 steps autonomously
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+
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+ ---
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+
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+ ## Pre-flight Check
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+
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+ Load from venture-state.yaml:
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+ 1. Primary pain hypothesis (hypotheses.problem)
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+ 2. ICP hypothesis (hypotheses.customer)
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+ 3. Load `pain-atomization.md`, `icp-profile.md`, `pain-journey-map.md`
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+ 4. Load `{project-root}/ventureOS/data/techniques/brainstorming-techniques.csv` for wedge-storm and value-prop-sprint techniques
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+ 5. Load `{project-root}/ventureOS/data/techniques/synthetic-tools.csv` for vibe-code-wedge and synthetic testing tools
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+
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+ ---
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+
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+ ## Step 1: Wedge Hypothesis Generation
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+ **File:** `step-1-wedge-hypothesis.md`
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+
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+ ## Step 2: Value Propositions and Concept Cards
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+ **File:** `step-2-value-propositions.md`
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+
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+ ## Step 3: Prototype
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+ **File:** `step-3-prototype.md`
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+
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+ ## Step 4: Solution Testing and Refinement
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+ **File:** `step-4-solution-testing.md`
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+
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+ ---
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+
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+ ## Phase 4 Completion Criteria
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+
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+ All guiding questions answered with evidence:
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+ - [ ] Can the team describe the wedge? (wedge-definition.md)
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+ - [ ] Can the team articulate the big vision? (vision-story.md)
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+ - [ ] Is the solution technically feasible? (solution-feasibility.md)
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+ - [ ] What makes the solution special? (value-proposition.md)
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+ - [ ] Wedge-to-vision scaling hypothesis? (wedge-definition.md)
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+ - [ ] Can the target customer use the product? (solution testing results)
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+
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+ ---
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+
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+ ## Key Outputs
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+
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+ | Artifact | File |
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+ |---------|------|
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+ | Wedge definition | `wedge-definition.md` |
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+ | Value proposition canvas | `value-proposition.md` |
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+ | Concept cards | `concept-cards/` |
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+ | Prototype / vibe code | `prototype/` |
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+ | Solution feasibility | `solution-feasibility.md` |
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+ | Ecosystem map | `ecosystem-map.md` |
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+ | Product roadmap | `product-roadmap.md` |
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+ | Vision story | `vision-story.md` |
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+ # Step 1: Evidence Compilation for Check-in Pitch
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+ <!-- Phase 5, Check-in Pitch Step 1 -->
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+ <!-- Agent: Pitch Master + Venture Master -->
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+
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+ ## Objective
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+ Compile all validated evidence from Phases 1-4 into a structured evidence brief. This becomes the backbone of the check-in pitch deck.
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+
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+ ---
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+
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+ ## 1.1 Load All Completed Artifacts
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+
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+ Load and review the following from venture-state.yaml (completed_artifacts):
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+ - `team-charter.md` — team setup
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+ - `mothership-asset-map.md` — mothership assets
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+ - `market-sizing.md` — market opportunity
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+ - `competitive-analysis.md` — competitive context
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+ - `interview-synthesis.md` — customer research
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+ - `pain-atomization.md` — pain validation and FIP scores
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+ - `icp-profile.md` — ICP definition
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+ - `wedge-definition.md` — solution hypothesis
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+ - `value-proposition.md` — value prop testing results
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+ - `experiment-plan.md` — Phase 6 plan
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+
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+ ---
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+
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+ ## 1.2 Compile Evidence by Check-in Gate Criteria
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+
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+ Structure evidence against the three check-in gate focus criteria (from gate-rubric.yaml):
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+
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+ ### Customer Pain Validation Evidence
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+ - Number of interviews conducted:
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+ - Interview types (pain-point / expert / concept card / synthetic):
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+ - Primary pain validated: [statement] | FIP Score: ___
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+ - Top 3 evidence quotes:
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+ - ICP defined: Yes/No
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+ - Buyer vs. user mapped: Yes/No
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+ - Score estimate (1-5):
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+
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+ ### Market Opportunity Evidence
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+ - TAM: $___B (source)
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+ - SAM: $___M (methodology)
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+ - Market growth rate: ___% CAGR
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+ - Key barrier to entry identified:
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+ - Score estimate (1-5):
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+
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+ ### Wedge Clarity and Differentiation Evidence
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+ - Wedge defined: [one sentence]
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+ - Value prop tested: Yes/No | Average resonance score: ___/5
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+ - Top differentiation from alternatives:
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+ - Scaling hypothesis articulated: Yes/No
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+ - Score estimate (1-5):
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+
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+ ---
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+
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+ ## 1.3 Identify Gaps and Honest Limitations
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+
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+ Be honest about what is NOT yet validated:
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+ - What do we still not know?
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+ - What assumptions remain untested?
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+ - What are the top 2-3 risks going into Phase 6?
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+
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+ These go into the check-in pitch as "what we need from the NVB."
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+
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+ ---
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+
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+ ## 1.4 Draft Evidence Summary
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+
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+ Write a 1-page evidence brief:
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+ - What we set out to learn
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+ - What we found (3-5 bullets with evidence)
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+ - What we still don't know (honest gaps)
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+ - Our recommendation: do we think we should proceed to Phase 6?
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+
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+ Save: `{output_folder}/{venture_name}/checkin-evidence.md`
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+
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+ ---
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+
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+ ## Proceed to Step 2 (Pitch Deck Creation)
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+ # Step 2: Check-in Pitch Deck Creation
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+ <!-- Phase 5, Check-in Pitch Step 2 -->
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+ <!-- Agent: Pitch Master -->
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+
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+ ## Objective
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+ Create the check-in pitch deck (7-8 slides, progress-focused) using validated evidence from the evidence compilation. This deck is for the NVB, not investors — focus on evidence gathered, honest gaps, and a clear ask.
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+
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+ ---
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+
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+ ## 2.1 Load Context
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+
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+ Load:
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+ - `checkin-evidence.md` (from Step 1)
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+ - `pitch-deck.md` template — CHECK-IN PITCH DECK section (7-8 slides)
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+ - `experiment-plan.md` for the "Plan for next 4 weeks" slide
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+
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+ ---
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+
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+ ## 2.2 Build the Check-in Pitch Deck
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+
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+ Using the CHECK-IN PITCH DECK section of the `pitch-deck.md` template, build all 7-8 slides:
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+
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+ **Slide 1: Title + Venture Hypothesis**
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+ - Venture name and tagline
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+ - The starting hypothesis: customer + problem + solution in one sentence each
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+ - Week # and date
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+
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+ **Slide 2: What We Set Out to Learn**
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+ - The guiding questions from venture-state.yaml
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+ - Methodology: how many interviews, what types, what tools used
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+ - Timeline: what happened in which weeks
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+
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+ **Slide 3: Customer Evidence Gathered**
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+ - Interview stats: # conducted, # types
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+ - Key pain themes from synthesis
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+ - FIP scores (table or visual)
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+ - 2-3 representative customer quotes (direct or labeled as synthetic)
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+
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+ **Slide 4: Pain Validated + ICP Defined**
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+ - Primary pain statement with FIP score
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+ - ICP profile (brief — role, company type, pain intensity)
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+ - Buyer vs. user: same or different?
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+ - Pain journey map highlight (one key insight)
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+
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+ **Slide 5: Solution Hypothesis**
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+ - Wedge definition (one clear sentence)
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+ - Value proposition(s) tested and resonance scores
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+ - Differentiation vs. alternatives (2-3 points)
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+ - Prototype / concept card (if available — screenshot or description)
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+
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+ **Slide 6: What We Need from the NVB**
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+ - Specific questions we have for the NVB
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+ - Concerns or risks we want board input on
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+ - Resources needed to run Phase 6 experiments
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+ - Any directional decisions needed (pivot a hypothesis?)
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+
57
+ **Slide 7: Plan for Next 4 Weeks**
58
+ - Phase 6 experiment plan (load from experiment-plan.md)
59
+ - Key experiments to run (landing page, pilots, business model)
60
+ - Pilot customer pipeline status
61
+ - Final pitch preparation timeline
62
+
63
+ **Slide 8 (optional): Market Opportunity**
64
+ - TAM/SAM from market-sizing.md
65
+ - Why this market is worth the continued investment
66
+
67
+ ---
68
+
69
+ ## 2.3 Review and Refine
70
+
71
+ **GUIDED MODE:**
72
+ Present draft to user slide by slide. Ask:
73
+ - "Does this accurately represent what we found?"
74
+ - "Is there any claim here we can't back up with evidence?"
75
+ - "Is the ask to the NVB clear?"
76
+
77
+ **YOLO MODE:** Complete deck and proceed to Step 3.
78
+
79
+ ---
80
+
81
+ ## 2.4 Save Deck
82
+
83
+ Save: `{output_folder}/{venture_name}/pitch/checkin-pitch.md`
84
+
85
+ ---
86
+
87
+ ## Proceed to Step 3 (NVB Review)
@@ -0,0 +1,111 @@
1
+ # Step 3: NVB Check-in Review Simulation
2
+ <!-- Phase 5, Check-in Pitch Step 3 -->
3
+ <!-- Agent: Venture Evaluator -->
4
+
5
+ ## Objective
6
+ Simulate the New Venture Board check-in review. The Venture Evaluator acts as the NVB Chair, reviews the check-in pitch, evaluates the evidence against the gate rubric (focus criteria), asks hard questions, and produces a Go / No-Go / Revise decision.
7
+
8
+ ---
9
+
10
+ ## 3.1 Activate NVB Review Mode
11
+
12
+ Load:
13
+ - `pitch/checkin-pitch.md` (the deck)
14
+ - `checkin-evidence.md` (supporting evidence)
15
+ - `{project-root}/ventureOS/data/scoring/gate-rubric.yaml` (rubric + checkin_gate focus criteria)
16
+ - All completed artifacts from venture-state.yaml
17
+
18
+ Note: For the check-in gate, focus evaluation on:
19
+ - Customer Pain Validation (weight: 20%)
20
+ - Market Opportunity (weight: 15%)
21
+ - Wedge Clarity & Differentiation (weight: 15%)
22
+
23
+ Other criteria (business model, traction, feasibility, mothership/team) are noted but not decisive at this gate.
24
+
25
+ ---
26
+
27
+ ## 3.2 NVB Review Simulation
28
+
29
+ The Venture Evaluator simulates the NVB board session:
30
+
31
+ **Opening (as NVB Chair):**
32
+ "Thank you for the presentation. We've reviewed the deck. Let's go through each area..."
33
+
34
+ **For each of the 3 focus criteria:**
35
+ 1. Read the evidence presented for this criterion
36
+ 2. Assign a score (1-5) with rationale
37
+ 3. Ask 2-3 probing NVB-style questions
38
+ 4. Note the strongest evidence and the biggest gap
39
+
40
+ **NVB Hard Questions to ask (examples):**
41
+ - "You've done ___ interviews. How confident are you that ___ more interviews would change your view of the primary pain?"
42
+ - "The FIP score of ___ is [strong/moderate]. What's the riskiest assumption in that score?"
43
+ - "Your ICP is [description]. How do you know this is the right customer to target first?"
44
+ - "The market is sized at $___B TAM. What's your source, and how have you filtered to SAM?"
45
+ - "The wedge is [description]. Who would build this if you didn't?"
46
+
47
+ ---
48
+
49
+ ## 3.3 Weighted Score Calculation (Check-in Focus)
50
+
51
+ Calculate score for the 3 focus criteria:
52
+ - Customer Pain Validation: score × 0.20
53
+ - Market Opportunity: score × 0.15
54
+ - Wedge Clarity: score × 0.15
55
+
56
+ Note scores on other criteria (not weighted decisively at this gate):
57
+ - Technical Feasibility: score × 0.10
58
+ - Mothership & Team: score × 0.10
59
+
60
+ **Overall check-in score:** (sum of focus criteria weighted scores + other criteria)
61
+
62
+ Apply thresholds from gate-rubric.yaml:
63
+ - ≥3.5 → **GO: Continue to Phase 6**
64
+ - 2.5-3.49 → **REVISE: Specific gap must be addressed before Phase 6**
65
+ - <2.5 → **NO-GO: Not enough evidence. Revisit pain discovery or kill.**
66
+
67
+ ---
68
+
69
+ ## 3.4 Decision Output
70
+
71
+ Produce the NVB check-in decision record:
72
+
73
+ **Decision:** GO / REVISE / NO-GO
74
+
75
+ **Score Summary:**
76
+ | Criterion | Score | Weight | Weighted |
77
+ |-----------|-------|--------|---------|
78
+ | Customer Pain Validation | | 0.20 | |
79
+ | Market Opportunity | | 0.15 | |
80
+ | Wedge Clarity | | 0.15 | |
81
+ | Other criteria | | | |
82
+ | **Total** | | | |
83
+
84
+ **Key strengths:**
85
+ 1.
86
+ 2.
87
+
88
+ **Key concerns:**
89
+ 1.
90
+ 2.
91
+
92
+ **NVB Questions for the team to answer:**
93
+ 1.
94
+ 2.
95
+ 3.
96
+
97
+ **If REVISE:** What specific evidence or work must be completed before Phase 6 can begin?
98
+
99
+ **If NO-GO:** Is this a Kill or a return to Phase 3 for further discovery?
100
+
101
+ ---
102
+
103
+ ## 3.5 Update Venture State
104
+
105
+ Save: `{output_folder}/{venture_name}/pitch/checkin-nvb-decision.md`
106
+
107
+ Update `venture-state.yaml`:
108
+ - `gate_history[0].date` and `gate_history[0].decision`
109
+ - If GO: `current_phase: "6-design-business"`, `current_week: 10`
110
+ - If REVISE: note what must be done, stay in Phase 5
111
+ - If NO-GO/KILL: trigger kill or pivot flow via Venture Master
@@ -0,0 +1,49 @@
1
+ # Check-in Pitch Workflow
2
+ <!-- Phase 5: Build Initial Business Case — ~Week 8 -->
3
+ <!-- Agent: Pitch Master + Venture Evaluator -->
4
+ <!-- Step-file architecture: 3 sequential steps -->
5
+
6
+ ## Overview
7
+
8
+ The check-in pitch is the first NVB decision gate (~Week 8). The venture team presents progress to the New Venture Board (simulated) and receives a Go / No-Go / Revise decision.
9
+
10
+ **Focus of the check-in gate:**
11
+ - Customer pain validation evidence
12
+ - Market opportunity assessment
13
+ - Solution hypothesis (early wedge concept)
14
+ - Plan for next 4 weeks (Phase 6)
15
+
16
+ **Note:** Full business model, traction data, and financials are NOT required at this gate. The focus is: "Is there enough validated evidence to justify 4 more weeks of incubation?"
17
+
18
+ ---
19
+
20
+ ## Pre-requisites
21
+
22
+ From `venture-state.yaml`, confirm these are complete:
23
+ - `interview-synthesis.md` (Phase 3)
24
+ - `pain-atomization.md` (Phase 3)
25
+ - `icp-profile.md` (Phase 3)
26
+ - `wedge-definition.md` (Phase 4)
27
+ - `market-sizing.md` (Phase 2)
28
+ - `experiment-plan.md` (Phase 5)
29
+
30
+ ---
31
+
32
+ ## Step 1: Evidence Compilation
33
+ **File:** `step-1-evidence-compilation.md`
34
+
35
+ ## Step 2: Check-in Pitch Deck Creation
36
+ **File:** `step-2-pitch-creation.md`
37
+
38
+ ## Step 3: NVB Review Simulation
39
+ **File:** `step-3-nvb-review.md`
40
+
41
+ ---
42
+
43
+ ## Outputs
44
+
45
+ | Artifact | File |
46
+ |---------|------|
47
+ | Evidence compilation | `checkin-evidence.md` |
48
+ | Check-in pitch deck | `pitch/checkin-pitch.md` |
49
+ | NVB decision record | `pitch/checkin-nvb-decision.md` |
@@ -0,0 +1,83 @@
1
+ <?xml version="1.0" encoding="UTF-8"?>
2
+ <workflow-instructions name="initial-business-case">
3
+
4
+ <overview>
5
+ Build the initial business case for the venture before the check-in gate. Identify and remove venture killer risks. Create the operating and experiment plan for Phase 6. Establish the pilot customer pipeline.
6
+ </overview>
7
+
8
+ <step n="1" name="reverse-pitch">
9
+ <title>Reverse Pitch — Surface Hidden Risks</title>
10
+ <agent>venture-ops</agent>
11
+ <instructions>
12
+ Run the "reverse-pitch" brainstorming technique from brainstorming-techniques.csv:
13
+ 1. Each team member (or persona if solo) argues WHY this venture should be KILLED
14
+ 2. Collect all kill arguments — the more uncomfortable, the better
15
+ 3. Group kill arguments into categories (market, competitive, technical, business model, regulatory, team/mothership)
16
+ 4. Assess each: is this a real risk or a manageable one?
17
+ 5. Identify the top 5 venture killer risks that require active mitigation
18
+
19
+ Record all kill arguments in venture-killer-risks.md (Reverse Pitch section).
20
+ </instructions>
21
+ </step>
22
+
23
+ <step n="2" name="risk-registry">
24
+ <title>Venture Killer Risk Registry</title>
25
+ <agent>venture-ops</agent>
26
+ <instructions>
27
+ Using the venture-killer-risks.md template, build a comprehensive risk registry:
28
+ 1. Market and customer risks
29
+ 2. Competitive risks
30
+ 3. Technical and product risks
31
+ 4. Business model risks
32
+ 5. Regulatory and legal risks
33
+ 6. Mothership and organizational risks
34
+
35
+ For each risk: likelihood (1-5), impact (1-5), risk score, priority, owner, mitigation action.
36
+ Identify the Top 5 Venture Killer Risks and assign mitigation owners and deadlines.
37
+ </instructions>
38
+ <template-output file="{output_folder}/{venture_name}/venture-killer-risks.md">
39
+ Save completed risk registry.
40
+ </template-output>
41
+ </step>
42
+
43
+ <step n="3" name="experiment-plan">
44
+ <title>Operating and Experiment Plan</title>
45
+ <agent>venture-ops</agent>
46
+ <instructions>
47
+ Create the experiment and operating plan for the next phase (Weeks 10-12) using experiment-plan.md:
48
+ 1. Phase objectives: what must we prove in Phase 6?
49
+ 2. Experiments to run: landing page test, paid acquisition, outbound/B2B demos, pilot engagement
50
+ 3. For each experiment: hypothesis, metric, success threshold, owner, timeline, budget
51
+ 4. KPIs for the plan period
52
+ 5. Pilot customer pipeline targets
53
+ 6. Budget and resource requirements
54
+ 7. Decisions needed from NVB / Sponsor
55
+
56
+ This plan feeds directly into the check-in pitch.
57
+ </instructions>
58
+ <template-output file="{output_folder}/{venture_name}/experiment-plan.md">
59
+ Save operating and experiment plan.
60
+ </template-output>
61
+ </step>
62
+
63
+ <step n="4" name="pilot-pipeline">
64
+ <title>Pilot Customer Pipeline</title>
65
+ <agent>growth-strategist</agent>
66
+ <instructions>
67
+ Build the initial pilot customer pipeline:
68
+ 1. Define target account criteria (based on ICP)
69
+ 2. Identify 15-20 target accounts by name
70
+ 3. For each: company name, contact name/role, source, status, next action
71
+ 4. Outreach strategy: what message, what channel, what offer?
72
+ 5. Pilot structure: what do pilot customers get? What do we get? Timeline?
73
+ 6. Success metric for the pilot: what defines a successful pilot?
74
+
75
+ Save pilot pipeline to experiment-plan.md (Pilot section).
76
+ Update venture-state.yaml with guiding_questions.business_case answers.
77
+ </instructions>
78
+ <state-update file="{project-root}/ventureOS/_memory/venture-sidecar/venture-state.yaml">
79
+ Update: completed_artifacts, guiding_questions.business_case
80
+ </state-update>
81
+ </step>
82
+
83
+ </workflow-instructions>
@@ -0,0 +1,28 @@
1
+ # VB Workflow: Initial Business Case (Phase 5 — Weeks 7-10)
2
+ name: initial-business-case
3
+ description: "Build the initial business case: identify and mitigate venture killer risks, create the operating and experiment plan for Phase 6, establish budget and operational support, build a pilot customer pipeline."
4
+ author: "VB"
5
+
6
+ config_source: "{project-root}/ventureOS/config.yaml"
7
+ output_folder: "{config_source}:output_folder"
8
+ venture_name: "{config_source}:venture_name"
9
+ user_name: "{config_source}:user_name"
10
+ communication_language: "{config_source}:communication_language"
11
+ date: system-generated
12
+
13
+ installed_path: "{project-root}/ventureOS/workflows/5-business-case/initial-business-case"
14
+ instructions: "{installed_path}/instructions.xml"
15
+
16
+ templates:
17
+ - "{project-root}/ventureOS/data/templates/venture-killer-risks.md"
18
+ - "{project-root}/ventureOS/data/templates/experiment-plan.md"
19
+
20
+ tags:
21
+ - business-case
22
+ - risk-assessment
23
+ - experiment-plan
24
+ - phase-5
25
+
26
+ execution_hints:
27
+ interactive: true
28
+ autonomous: false