ui-ux-master 1.2.0 → 1.5.0

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+ # Brand Method: Technical Authority
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+
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+ Use this skill when building for AI platforms, developer tools, semiconductors, infrastructure, cloud computing, or any context where the buyer/user evaluates credibility through technical depth, performance data, and precision.
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+
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+ Reference brands: NVIDIA, Intel, AMD, Qualcomm, IBM, Cisco (developer), AWS, Vercel, Cloudflare, Stripe (developer docs), GitHub, Figma (developer).
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+
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+ ---
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+
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+ ## When to Apply This Method
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+
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+ Apply Technical Authority when:
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+ - The audience is developers, engineers, architects, data scientists, or technical decision-makers.
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+ - The product's value is measured in specs, benchmarks, throughput, latency, or compatibility.
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+ - Credibility is demonstrated through diagrams, code, architecture, and precision.
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+ - The primary user actions are: read docs, run a benchmark, integrate, download SDK.
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+
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+ Do not apply when:
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+ - The audience is non-technical business buyers (use Enterprise Trust Hub).
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+ - The product is consumer-facing (use Product Cinema, Playful Familiarity, or Conversion Simplicity).
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+ - The brand leads with campaign/culture storytelling (use Editorial Brand World).
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+
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+ ---
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+
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+ ## Layout Structure
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+
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+ ### Hero
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+ - Technical claim: specific, measurable. "3× faster inference." "Sub-10ms global latency." Never vague.
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+ - Visual: architecture diagram, code snippet, or benchmark chart.
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+ - CTA: "Get Started", "View Docs", "Run in Browser", "Download SDK."
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+ - Sub-CTA: GitHub stars badge, npm install command, version badge.
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+
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+ ### Navigation
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+ - Logo left.
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+ - Navigation: Product, Docs, Pricing, Blog, GitHub link, Login, primary CTA.
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+ - Docs always reachable in 1 click from any page.
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+ - Search: prominent, especially on docs pages.
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+ - Dark or light depending on brand — NVIDIA black, Vercel black/white, AWS dark navy.
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+
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+ ### Homepage (in order)
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+ 1. **Hero** — technical claim, CTA, code/visual proof.
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+ 2. **Social proof** — companies using it (logos) or GitHub star count, npm downloads.
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+ 3. **Core capabilities** — 3-4 technical capabilities with icons, precise description, link to docs.
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+ 4. **Architecture diagram** — how the product fits into a user's stack.
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+ 5. **Performance proof** — benchmark chart, speed comparison table, or numbers with methodology.
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+ 6. **Integration logos** — compatible tools and platforms.
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+ 7. **Code example** — real, runnable snippet showing the simplest useful thing.
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+ 8. **CTA section** — "Start building" with install command.
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+
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+ ### Docs Pages
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+ - Sidebar navigation: collapsible tree, search, current page highlighted.
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+ - Content: full-width readable column (max 720px), code blocks right or inline.
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+ - Code blocks: syntax highlighting, copy button, language label.
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+ - Table of contents: right sidebar on desktop.
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+ - Breadcrumb: always.
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+ - "Edit this page" link: bottom of every doc.
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+
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+ ---
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+
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+ ## Color Scheme
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+
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+ ### Palette Archetypes
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+
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+ **Dark Technical (NVIDIA, Vercel, Linear)**
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+ - Background: `#0A0A0A` or `#111111`
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+ - Surface: `#1A1A1A` or `#161616`
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+ - Text: `#EDEDED` or `#F0F0F0`
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+ - Secondary text: `#A3A3A3`
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+ - Accent (NVIDIA green): `#76B900`
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+ - Accent (Vercel): `#FFFFFF` or subtle indigo
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+ - Border: `#2A2A2A`
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+ - Code block background: `#1E1E1E` (VS Code Dark-like)
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+ - Syntax: strings `#CE9178`, keywords `#569CD6`, comments `#6A9955`, numbers `#B5CEA8`
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+
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+ **Light Technical (AWS, Stripe, GitHub)**
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+ - Background: `#FFFFFF`
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+ - Surface: `#F6F8FA` (GitHub) or `#F4F6F9`
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+ - Text: `#1A1A1A`
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+ - Secondary text: `#57606A`
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+ - Primary: `#0969DA` (GitHub blue), `#FF9900` (AWS orange), `#635BFF` (Stripe purple)
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+ - Border: `#D0D7DE`
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+ - Code block background: `#F6F8FA`
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+
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+ **Semiconductor / Infrastructure (Intel, Cisco)**
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+ - Background: `#FFFFFF`
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+ - Primary: Intel blue `#0068B5`, Cisco blue `#1BA0D7`
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+ - Surface: `#F5F7FA`
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+ - Text: `#1A1A1A`
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+ - Accent: brand blue
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+ - Code: light mode syntax
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+
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+ ### Rules
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+ - Dark surfaces: excellent for developer tools — developers associate dark mode with code environments.
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+ - Accent color: used only for links, CTAs, active states, and syntax highlights.
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+ - Green accents (NVIDIA): only one use per viewport — for performance/success signals.
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+ - Never use gradient backgrounds in technical authority contexts — precision, not decoration.
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+
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+ ---
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+
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+ ## Typography
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+
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+ ### Scale
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+ | Role | Size | Weight | Notes |
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+ |---|---|---|---|
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+ | Hero claim | 36-56px | 700 | Specific and measurable |
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+ | Hero sub | 17-20px | 400 | Technical context sentence |
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+ | Section headline | 24-32px | 600-700 | |
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+ | Feature title | 18-20px | 600 | |
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+ | Feature body | 14-16px | 400 | |
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+ | Code (inline) | 13-14px | 400 | Monospace |
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+ | Code (block) | 12-14px | 400 | Monospace |
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+ | Benchmark number | 40-60px | 700 | Tabular, brand accent |
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+ | Nav | 13-14px | 500 | |
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+ | Badge | 11px | 600 | Version, status |
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+
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+ ### Font Pairings
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+ | Context | Heading | Body | Code |
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+ |---|---|---|---|
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+ | AI / developer | Geist (Vercel), Inter | Inter, Geist | Geist Mono, JetBrains Mono |
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+ | Infrastructure | Helvetica Neue, Inter | Helvetica Neue | Fira Code, Cascadia Code |
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+ | Semiconductor | Intel Clear, or Roboto | Roboto, Inter | Roboto Mono |
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+ | Dev tool (light) | GitHub's Mona Sans, or Inter | Inter | GitHub Monaspace or JetBrains Mono |
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+
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+ ### Rules
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+ - Monospace code font must be installed and loaded — never fall back to `monospace` alone.
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+ - Technical numbers (benchmarks): tabular numerals, bold, large — data is the argument.
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+ - Inline code: `background: var(--code-bg)`, `border-radius: 4px`, `padding: 2px 6px`, `font-family: monospace`.
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+
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+ ---
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+
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+ ## Spacing System
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+
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+ | Token | Value | Use |
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+ |---|---|---|
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+ | `--space-xs` | 4px | Inline code gaps, badge padding |
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+ | `--space-sm` | 8px | List item gaps, icon margins |
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+ | `--space-md` | 16px | Component padding, form inputs |
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+ | `--space-lg` | 24-32px | Between feature blocks |
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+ | `--space-xl` | 48-64px | Section separation |
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+ | `--space-2xl` | 80-96px | Hero, benchmark section |
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+
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+ - Docs: body content max-width 720px, line-height 1.7 for readability.
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+ - Code blocks: padding 16-20px, line-height 1.5.
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+ - Benchmark section: generous — numbers need room to be impressive.
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+
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+ ---
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+
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+ ## Motion and Interaction
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+
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+ ### Principles
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+ - Minimal animation — technical users are not impressed by flourishes, but are annoyed by delays.
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+ - Benchmark number count-up on scroll: 0 → final value, 800ms ease-out.
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+ - Architecture diagram: SVG with nodes appearing in sequence on scroll (200ms stagger).
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+ - Code block: syntax highlighting is the visual — no animation needed.
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+
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+ ### Code Interaction
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+ - Copy button: appears on hover of code block, top-right corner. `aria-label="Copy code"`.
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+ - On copy: button changes to "Copied!" for 2 seconds, then reverts.
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+ - Code line highlights: specific lines highlighted with left border + background for callouts.
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+ - Terminal simulation: character-by-character typing of install command, 50ms per char, 300ms delay before start.
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+
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+ ### Performance Benchmark
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+ - Bar chart animation: bars grow from 0 to value, 600ms, ease-out, staggered 100ms.
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+ - Comparison table: scroll-activated row highlights.
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+
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+ ### `prefers-reduced-motion`
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+ - Skip all count-ups, diagram sequences, and terminal typing animations.
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+ - Show final state immediately.
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+
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+ ---
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+
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+ ## Responsive Behavior
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+
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+ | Breakpoint | Key changes |
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+ |---|---|
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+ | Mobile 375px | Single column. Code blocks: horizontal scroll. Docs sidebar: off-canvas. Hero claim: 28-36px. Benchmark numbers: single column. Architecture diagram: scrollable or simplified. |
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+ | Tablet 768px | Docs: collapsible sidebar. Homepage: 2-column capabilities. |
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+ | Desktop 1024px | Full sidebar on docs. Side-by-side code + description. Architecture diagram full size. |
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+ | Wide 1440px+ | Max-width 1280px. Three-column docs (nav + content + ToC). |
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+
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+ - Mobile code blocks: always horizontal scroll, never wrap — broken code is broken.
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+ - Mobile docs: off-canvas sidebar accessible via hamburger.
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+
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+ ---
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+
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+ ## Accessibility Requirements
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+
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+ - Code blocks: `<pre><code role="region" aria-label="Code example: [language]">`. Copy button accessible.
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+ - Benchmark charts: provide a data table alternative or aria-described fallback. Never chart-only.
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+ - Architecture diagram: `<figure>` with `<figcaption>` text description of what the diagram shows.
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+ - Terminal animation: provide static text alternative for screen readers.
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+ - Docs navigation: `<nav aria-label="Documentation">`, current page `aria-current="page"`.
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+ - Search: `role="search"`, results `role="listbox"`, keyboard navigable.
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+ - Version badge: `aria-label="Version 3.2.1"`.
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+ - Dark mode: syntax highlighting must maintain 4.5:1 contrast. Verify strings, keywords, and comments all pass.
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+ - Tables (comparison, compatibility): `<th scope="col/row">`, proper header associations.
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+ - "Edit this page" GitHub link: descriptive `aria-label` including page title.
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+
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+ ---
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+
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+ ## UX Principles for This Method
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+ 1. **Claims require proof.** Every marketing claim must be followed by a spec, benchmark, or code example within the same viewport.
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+ 2. **Docs are the product.** For developer tools, the documentation experience IS the product experience.
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+ 3. **Make the first success fast.** Show the simplest useful thing in the first code block. Developers test before they commit.
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+ 4. **Precision over personality.** Numbers over stories. Diagrams over illustrations. Code over description.
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+ 5. **Performance is a feature.** A slow documentation site is a credibility problem.
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+ 6. **Trust the reader.** Don't oversimplify or over-explain. Technical audiences respect when you give them the detail they need.
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+
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+ ---
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+
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+ ## Component Specs
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+
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+ ### Code Block
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+ ```
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+ Background: #1E1E1E (dark) or #F6F8FA (light)
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+ Border-radius: 8px
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+ Padding: 16-20px
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+ Font: JetBrains Mono, Geist Mono, or Fira Code, 13-14px
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+ Line-height: 1.5
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+ Language label: top-left, 11px, all-caps, text-muted
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+ Copy button: top-right, 14px icon, transparent button, hover: surface background
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+ Horizontal scroll: always on overflow, never wrap
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+ Line number gutter: optional, 40px wide, text-muted
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+ Highlight line: left border 3px accent, background rgba(accent, 0.1)
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+ ```
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+
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+ ### Architecture Diagram
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+ ```
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+ Container: full-width, background: var(--surface)
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+ Border-radius: 12px
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+ Padding: 32px
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+ SVG or image: max-width 100%, responsive
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+ Node labels: 11-13px, clean, monospace or sans
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+ Arrows: 1.5-2px, brand accent or muted
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+ Legend: below diagram, 12px, inline color swatches
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+ Figcaption: below, 13px, text-secondary
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+ ```
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+
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+ ### Benchmark Bar Chart
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+ ```
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+ Container: grid of bars
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+ Bar background: var(--surface-2)
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+ Bar fill: brand accent (for "our product"), neutral for competitors
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+ Bar height: 40-48px
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+ Label: left of bar, 13-14px
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+ Value: right of bar, 14-16px bold, brand accent for highest
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+ Source footnote: 12px, text-muted, below chart
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+ ```
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+
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+ ### Install Command Display
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+ ```
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+ Background: var(--code-bg)
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+ Border-radius: 8px
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+ Padding: 12px 16px
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+ Font: monospace, 14px
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+ Prompt: $ symbol, text-muted
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+ Command: text-primary
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+ Copy icon: right side
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+ ```
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+
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+ ---
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+
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+ ## Anti-Patterns to Avoid
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+
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+ - Do not make unverifiable performance claims without benchmarks or methodology.
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+ - Do not show only marketing copy on the homepage — developers will bounce without a code example.
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+ - Do not bury the docs link — technical users look for it first.
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+ - Do not use syntax-error-prone code examples — all code shown must be correct and runnable.
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+ - Do not use line-wrapped code blocks — broken code destroys technical credibility.
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+ - Do not use animations that fire on scroll over benchmark numbers if they require JavaScript that blocks render.
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+ - Do not use "email to see pricing" for developer tools — pricing must be public.
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+ - Do not use generic stock photos of servers, cables, or data centers — use diagrams and screenshots.
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+
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+ ---
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+
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+ ## QA Checklist
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+
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+ - [ ] Hero claim is specific and measurable — no generic "fast" or "powerful."
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+ - [ ] At least one real, runnable code example on the homepage.
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+ - [ ] Docs link accessible from homepage in one click.
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+ - [ ] Code blocks: horizontal scroll, not wrap, on mobile.
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+ - [ ] Copy button: works, shows "Copied!" confirmation, has `aria-label`.
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+ - [ ] Benchmark chart has data table fallback or `aria-describedby` text.
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+ - [ ] Architecture diagram has `<figcaption>` text description.
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+ - [ ] All dark-mode syntax highlighting passes 4.5:1 contrast.
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+ - [ ] Docs search: keyboard accessible, results announced to screen reader.
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+ - [ ] Version badges have `aria-label`.
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+ - [ ] `prefers-reduced-motion`: no count-up animations, no typing animations.
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+ - [ ] Pricing visible — no "contact sales for pricing" for developer products.
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+ - [ ] Page LCP ≤ 2.5s — technical users will measure this.
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+ # Brand Method: Utility Command Center
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+ Use this skill when building for ecommerce, logistics, booking platforms, dashboards, admin tools, marketplaces with strong search/filter, or any context where the user's primary goal is to find, track, order, or manage something fast.
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+
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+ Reference brands: Amazon, FedEx, UPS, DHL, Booking.com, Expedia, Walmart, Target, Costco, IKEA, Dell, Domino's.
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+
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+ ---
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+
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+ ## When to Apply This Method
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+
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+ Apply Utility Command Center when:
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+ - Speed and task completion are the primary UX goals.
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+ - Users arrive with a specific item, destination, order, or task in mind.
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+ - The product catalog or inventory is large (hundreds to millions of items).
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+ - Users compare, filter, track, or manage rather than just browse.
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+
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+ Do not apply when:
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+ - Brand aspiration or emotion drives the visit (use Product Cinema or Editorial Brand World).
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+ - The product is premium/luxury (use Premium Restraint).
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+ - The primary user action is sign-up or subscription (use Conversion Simplicity).
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+
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+ ---
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+
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+ ## Layout Structure
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+
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+ ### Header / Primary Utility Bar
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+ - Full-width header with logo left.
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+ - **Search bar is dominant**: centered or filling most of the header width on desktop, full-width on mobile.
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+ - Search must have: placeholder with example query, clear button, submit, and autocomplete.
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+ - Secondary navigation: categories, account, cart/orders, location — compact, never competing with search.
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+ - Persistent across all pages.
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+
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+ ### Homepage Structure (in order)
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+ 1. **Primary utility** — search, track, or book above the fold. No exception.
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+ 2. **Deal / promotion strip** — thin banner, 1-2 active offers, dismissible.
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+ 3. **Category navigation** — visual grid or horizontal scroll of top categories.
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+ 4. **Recommended / featured** — personalized or curated product/listing grid.
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+ 5. **Trust signals** — delivery times, return policy, security badges (compact).
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+ 6. **Secondary categories / browse** — deeper catalog entry points.
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+
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+ ### Product / Listing Page
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+ - Sticky filter panel (left on desktop, bottom drawer on mobile).
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+ - Product grid: 3-4 columns desktop, 2 columns tablet, 1-2 columns mobile.
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+ - Each card: image, name (2 lines max), price, rating (star + count), delivery estimate, primary CTA.
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+ - Sort controls: above grid, always visible.
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+ - Pagination or infinite scroll: provide "back to top" and page indicator.
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+
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+ ### Product Detail Page
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+ - Breadcrumb at top.
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+ - Images: large primary + thumbnail strip. Zoom on hover (desktop), pinch on mobile.
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+ - Price: large, prominent. Savings amount if applicable.
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+ - Delivery / availability: above fold, always.
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+ - Primary CTA: "Add to Cart" or "Buy Now" — sticky on mobile scroll.
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+ - Specs, reviews, related products: below fold in tabs or sections.
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+
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+ ---
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+
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+ ## Color Scheme
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+
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+ ### Primary Palette by Sub-category
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+
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+ **General Ecommerce / Retail**
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+ - Background: `#FFFFFF`
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+ - Surface: `#F0F2F2` (off-white cards, sidebar)
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+ - Primary text: `#0F1111`
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+ - Secondary text: `#565959`
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+ - Primary CTA: `#FF9900` (Amazon-style) or `#CC0000` (Target), `#0071CE` (Walmart)
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+ - CTA hover: Darken 8%
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+ - Link: `#007185`
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+ - Border: `#D5D9D9`
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+ - Badge/deal: `#CC0000` or `#E31837`
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+
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+ **Logistics / Tracking**
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+ - Background: `#FFFFFF`
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+ - Primary: Brand color (FedEx `#4D148C`/`#FF6600`, UPS `#351C15`/`#FFB500`, DHL `#FFCC00`/`#D40511`)
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+ - Surface: `#F4F4F4`
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+ - Text: `#333333`
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+ - Status indicators: `#00A651` (success), `#E67E22` (in transit), `#C0392B` (exception)
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+
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+ **Booking / Travel**
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+ - Background: `#FFFFFF`
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+ - Primary: `#003580` (Booking.com blue) or `#00355F`
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+ - Accent: `#FEBB02` (deal/highlight)
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+ - Surface: `#F2F2F2`
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+ - Text: `#333333`
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+ - Urgency: `#C0392B` (few left), `#E67E22` (limited time)
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+
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+ ### Rules
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+ - Never use dark backgrounds for utility layouts — they slow scanning.
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+ - CTA color must be visually distinct from every other element on the page.
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+ - Urgency / deal badges: use red or orange only; never use urgency color for non-urgent content.
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+ - White background with strong card borders or subtle shadows improves scannability.
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+
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+ ---
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+
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+ ## Typography
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+
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+ ### Scale
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+ | Role | Size | Weight | Notes |
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+ |---|---|---|---|
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+ | Site title / logo | — | — | Image/SVG, not text |
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+ | H1 (page title) | 22-28px | 600-700 | Category or search results title |
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+ | H2 (section title) | 18-22px | 600 | |
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+ | Product name | 14-16px | 400-500 | 2-line clamp |
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+ | Price | 18-24px | 600-700 | Tabular numerals |
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+ | Strikethrough price | 13-14px | 400 | `text-decoration: line-through`, muted color |
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+ | Rating / metadata | 12-13px | 400 | |
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+ | CTA | 13-16px | 600-700 | |
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+ | Body / description | 14-16px | 400 | 1.5 line-height |
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+ | Label / badge | 11-12px | 600-700 | All-caps or bold |
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+
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+ ### Font Pairings
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+ | Context | Font |
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+ |---|---|
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+ | General utility | System font stack: `-apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, sans-serif` |
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+ | Logistics | Helvetica Neue, Arial, or Inter |
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+ | Travel booking | Circular, Inter, or Source Sans |
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+
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+ ### Rules
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+ - Prefer system fonts for performance — users arrive with a task, not a brand appreciation moment.
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+ - Product names must be readable at 2-line clamp. Avoid decorative fonts.
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+ - Price must be the most visually prominent number on a product card.
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+
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+ ---
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+
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+ ## Spacing System
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+
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+ | Token | Value | Use |
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+ |---|---|---|
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+ | `--space-xs` | 4px | Badge padding, tight inline gaps |
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+ | `--space-sm` | 8px | Card inner padding, icon gaps |
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+ | `--space-md` | 12-16px | Component padding, form inputs |
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+ | `--space-lg` | 24px | Card gutters, section dividers |
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+ | `--space-xl` | 32-40px | Major section separation |
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+ | `--space-2xl` | 48-64px | Page-level section separation |
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+
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+ - Product grids: 12-16px gap between cards.
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+ - Page padding: 16px mobile, 24px tablet, 40-64px desktop (or centered max-width container).
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+ - Avoid excessive breathing room — utility UX is information-dense by design.
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+
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+ ---
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+
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+ ## Motion and Interaction
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+
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+ ### Principles
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+ - **Instant feedback over animation.** Users are in task mode; delays feel like failures.
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+ - Hover states: subtle background shift, no slow transitions.
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+ - Add-to-cart: brief success micro-animation (cart icon pulse, item count update).
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+ - Skeleton loading: always show skeletons instead of blank areas.
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+
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+ ### Key States
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+ | Component | States |
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+ |---|---|
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+ | Search input | Default, focused (border highlight), has-value (show clear button), loading (spinner) |
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+ | Product card | Default, hover (shadow lift + image zoom), loading (skeleton) |
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+ | Add to cart button | Default, hover, loading, success (brief), disabled (out of stock) |
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+ | Filter checkbox | Default, checked, hover, focus, disabled |
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+ | Sort dropdown | Default, open, selected option |
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+ | Tracking step | Completed (filled icon), Active (pulsing dot), Pending (hollow icon) |
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+
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+ ### Transitions
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+ - Card hover: `box-shadow 150ms ease`, `transform 150ms ease`
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+ - Button click: `background 100ms ease`, `transform 100ms`
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+ - Dropdown: `opacity 150ms ease`, `transform 150ms ease`
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+ - Never exceed 250ms for task-critical UI transitions.
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+
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+ ---
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+
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+ ## Responsive Behavior
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+
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+ | Breakpoint | Key changes |
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+ |---|---|
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+ | Mobile 375px | Single column. Search full-width. Categories horizontal scroll. Sticky add-to-cart bar. Filter as bottom sheet. |
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+ | Tablet 768px | 2-column product grid. Collapsible filter sidebar. |
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+ | Desktop 1024px | 3-4 column grid. Persistent filter sidebar. Full header utility bar. |
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+ | Wide 1440px+ | Max content width 1440px, sidebar fixed, grid expands to 4-5 columns. |
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+
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+ - Mobile: filter panel becomes a full-screen modal or bottom drawer.
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+ - Mobile: sticky "Add to Cart / Proceed" bar fixed to bottom viewport.
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+ - Mobile: search bar always accessible (sticky or easy scroll-to-top).
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+
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+ ---
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+
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+ ## Accessibility Requirements
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+
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+ - Search input: `<label>` associated via `for`/`id`, or `aria-label`. Autocomplete results use `role="listbox"` with `aria-expanded`.
187
+ - Product cards: each card is a landmark. Product name is the accessible label. Price announced. CTA has context: "Add [Product Name] to cart".
188
+ - Filters: `<fieldset>` with `<legend>` per group. Checkboxes with visible labels.
189
+ - Sort: `<select>` or custom control with `aria-label="Sort by"` and `aria-selected` on option.
190
+ - Rating stars: `aria-label="4.5 out of 5 stars, 1,203 ratings"` — never visually-only stars.
191
+ - Pagination: `<nav aria-label="Pagination">` with current page `aria-current="page"`.
192
+ - Loading states: `aria-busy="true"` on the container while data loads.
193
+ - Urgency badges ("Only 2 left"): announce with `aria-live="polite"` if dynamic.
194
+ - Touch targets: minimum 44×44px for all interactive elements.
195
+ - Focus: visible focus ring on all interactive elements, not removed.
196
+
197
+ ---
198
+
199
+ ## UX Principles for This Method
200
+
201
+ 1. **Search is sacred.** The search bar is the most important element. Never de-prioritize it.
202
+ 2. **Show don't hide.** Price, delivery estimate, and availability must be on the card — not behind a click.
203
+ 3. **Scan mode.** Users skim product grids. Design for F-pattern reading: image left, name top, price prominent.
204
+ 4. **Reduce checkout friction.** Guest checkout, saved addresses, payment tokens. Every field removed increases conversion.
205
+ 5. **Status visibility.** For logistics: always show where the order/shipment is in real-time.
206
+ 6. **Honest urgency.** Use scarcity only when true. Fake urgency destroys trust and constitutes a dark pattern.
207
+ 7. **Recovery is easy.** Undo add to cart, saved carts, continue shopping. Users make mistakes.
208
+
209
+ ---
210
+
211
+ ## Component Specs
212
+
213
+ ### Search Bar
214
+ ```
215
+ Height: 40-48px
216
+ Border: 1px solid var(--border), 2px focus
217
+ Border-radius: 4px (utilitarian) | 24px (modern)
218
+ Background: white
219
+ Icon: magnifying glass left (16-20px)
220
+ Clear button: right, appears when has-value
221
+ Padding: 8px 40px (icon side) 8px 12px
222
+ Font: 14-16px
223
+ Autocomplete: absolute positioned, full width, max-height 300px, overflow-y scroll
224
+ ```
225
+
226
+ ### Product Card
227
+ ```
228
+ Width: flexible (grid cell)
229
+ Border: 1px solid var(--border)
230
+ Border-radius: 4-8px
231
+ Padding: 12-16px
232
+ Image: aspect-ratio 1/1 or 4/3, object-fit: contain
233
+ Product name: 14-16px, 2-line clamp, margin-bottom 4px
234
+ Price: 18-22px bold, tabular-nums
235
+ Rating: 12-13px, star icons + count
236
+ CTA: full-width button, 40px height, brand accent
237
+ ```
238
+
239
+ ### Status Tracker (Logistics)
240
+ ```
241
+ Steps: horizontal on desktop, vertical on mobile
242
+ Active step: filled circle, brand color, pulse animation
243
+ Completed: filled check icon, muted brand color
244
+ Pending: hollow circle, gray
245
+ Step label: 11-12px below/beside icon
246
+ Connector line: 2px, colored for completed, gray for pending
247
+ ```
248
+
249
+ ---
250
+
251
+ ## Anti-Patterns to Avoid
252
+
253
+ - Do not hide the price until the product page — users need it to scan.
254
+ - Do not use dark backgrounds for product grids — reduces readability and scan speed.
255
+ - Do not use fake urgency ("Only 3 left!" when 300 are in stock).
256
+ - Do not auto-play promotional videos in the product grid.
257
+ - Do not use hover-only filters or sort controls — mobile users cannot hover.
258
+ - Do not paginate to page 1 after applying a filter — preserve scroll position or result context.
259
+ - Do not use captcha on checkout — use it only before purchase if fraud risk is high.
260
+ - Do not require account creation before cart or checkout.
261
+ - Do not show "out of stock" only after the user has added to cart.
262
+
263
+ ---
264
+
265
+ ## QA Checklist
266
+
267
+ - [ ] Search returns results within 300ms (or shows skeleton).
268
+ - [ ] Product card: price, name, rating, delivery visible without hover.
269
+ - [ ] Filter panel: applying a filter immediately updates results (no "Apply" button required unless many simultaneous changes).
270
+ - [ ] Sticky add-to-cart bar visible on mobile product detail page scroll.
271
+ - [ ] Guest checkout path exists and is accessible without account creation.
272
+ - [ ] Tracking status page shows current step, timestamp, and next expected step.
273
+ - [ ] All interactive elements have visible focus ring.
274
+ - [ ] Rating stars have accessible text alternative.
275
+ - [ ] Search input has `<label>` or `aria-label`.
276
+ - [ ] Mobile filter is accessible as full-screen modal with close button.
277
+ - [ ] No fake urgency copy — verify against live inventory logic.
278
+ - [ ] Core Web Vitals: LCP ≤ 2.5s, CLS ≤ 0.1 (product grids must not shift on image load).