ui-pro-forge-cli 2.5.0

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Files changed (188) hide show
  1. package/README.md +99 -0
  2. package/assets/data/app-interface.csv +31 -0
  3. package/assets/data/charts.csv +26 -0
  4. package/assets/data/colors.csv +194 -0
  5. package/assets/data/google-fonts.csv +1924 -0
  6. package/assets/data/icons.csv +106 -0
  7. package/assets/data/landing.csv +35 -0
  8. package/assets/data/motion.csv +17 -0
  9. package/assets/data/products.csv +193 -0
  10. package/assets/data/react-performance.csv +45 -0
  11. package/assets/data/stacks/angular.csv +51 -0
  12. package/assets/data/stacks/astro.csv +54 -0
  13. package/assets/data/stacks/avalonia.csv +57 -0
  14. package/assets/data/stacks/flutter.csv +53 -0
  15. package/assets/data/stacks/html-tailwind.csv +56 -0
  16. package/assets/data/stacks/javafx.csv +76 -0
  17. package/assets/data/stacks/jetpack-compose.csv +53 -0
  18. package/assets/data/stacks/laravel.csv +51 -0
  19. package/assets/data/stacks/nextjs.csv +53 -0
  20. package/assets/data/stacks/nuxt-ui.csv +71 -0
  21. package/assets/data/stacks/nuxtjs.csv +59 -0
  22. package/assets/data/stacks/react-native.csv +52 -0
  23. package/assets/data/stacks/react.csv +54 -0
  24. package/assets/data/stacks/shadcn.csv +61 -0
  25. package/assets/data/stacks/solidjs.csv +21 -0
  26. package/assets/data/stacks/svelte.csv +54 -0
  27. package/assets/data/stacks/swiftui.csv +51 -0
  28. package/assets/data/stacks/threejs.csv +54 -0
  29. package/assets/data/stacks/uno.csv +60 -0
  30. package/assets/data/stacks/vue.csv +50 -0
  31. package/assets/data/stacks/winui.csv +60 -0
  32. package/assets/data/styles.csv +86 -0
  33. package/assets/data/typography.csv +75 -0
  34. package/assets/data/ui-reasoning.csv +162 -0
  35. package/assets/data/ux-guidelines.csv +100 -0
  36. package/assets/scripts/core.py +463 -0
  37. package/assets/scripts/design_system.py +1371 -0
  38. package/assets/scripts/search.py +162 -0
  39. package/assets/scripts/tests/test_core.py +134 -0
  40. package/assets/scripts/validate_data.py +114 -0
  41. package/assets/skills/banner-design/SKILL.md +196 -0
  42. package/assets/skills/banner-design/references/banner-sizes-and-styles.md +118 -0
  43. package/assets/skills/brand/SKILL.md +97 -0
  44. package/assets/skills/brand/references/approval-checklist.md +169 -0
  45. package/assets/skills/brand/references/asset-organization.md +157 -0
  46. package/assets/skills/brand/references/brand-guideline-template.md +140 -0
  47. package/assets/skills/brand/references/color-palette-management.md +186 -0
  48. package/assets/skills/brand/references/consistency-checklist.md +94 -0
  49. package/assets/skills/brand/references/logo-usage-rules.md +185 -0
  50. package/assets/skills/brand/references/messaging-framework.md +85 -0
  51. package/assets/skills/brand/references/typography-specifications.md +214 -0
  52. package/assets/skills/brand/references/update.md +118 -0
  53. package/assets/skills/brand/references/visual-identity.md +96 -0
  54. package/assets/skills/brand/references/voice-framework.md +88 -0
  55. package/assets/skills/brand/scripts/extract-colors.cjs +341 -0
  56. package/assets/skills/brand/scripts/inject-brand-context.cjs +349 -0
  57. package/assets/skills/brand/scripts/sync-brand-to-tokens.cjs +248 -0
  58. package/assets/skills/brand/scripts/tests/test_sync_brand_to_tokens.py +52 -0
  59. package/assets/skills/brand/scripts/validate-asset.cjs +387 -0
  60. package/assets/skills/brand/templates/brand-guidelines-starter.md +275 -0
  61. package/assets/skills/design/SKILL.md +313 -0
  62. package/assets/skills/design/data/cip/deliverables.csv +51 -0
  63. package/assets/skills/design/data/cip/industries.csv +21 -0
  64. package/assets/skills/design/data/cip/mockup-contexts.csv +21 -0
  65. package/assets/skills/design/data/cip/styles.csv +21 -0
  66. package/assets/skills/design/data/icon/styles.csv +16 -0
  67. package/assets/skills/design/data/logo/colors.csv +56 -0
  68. package/assets/skills/design/data/logo/industries.csv +56 -0
  69. package/assets/skills/design/data/logo/styles.csv +56 -0
  70. package/assets/skills/design/references/banner-sizes-and-styles.md +118 -0
  71. package/assets/skills/design/references/cip-deliverable-guide.md +95 -0
  72. package/assets/skills/design/references/cip-design.md +121 -0
  73. package/assets/skills/design/references/cip-prompt-engineering.md +84 -0
  74. package/assets/skills/design/references/cip-style-guide.md +68 -0
  75. package/assets/skills/design/references/design-routing.md +207 -0
  76. package/assets/skills/design/references/icon-design.md +122 -0
  77. package/assets/skills/design/references/logo-color-psychology.md +101 -0
  78. package/assets/skills/design/references/logo-design.md +92 -0
  79. package/assets/skills/design/references/logo-prompt-engineering.md +158 -0
  80. package/assets/skills/design/references/logo-style-guide.md +109 -0
  81. package/assets/skills/design/references/slides-copywriting-formulas.md +84 -0
  82. package/assets/skills/design/references/slides-create.md +4 -0
  83. package/assets/skills/design/references/slides-html-template.md +295 -0
  84. package/assets/skills/design/references/slides-layout-patterns.md +137 -0
  85. package/assets/skills/design/references/slides-strategies.md +94 -0
  86. package/assets/skills/design/references/slides.md +42 -0
  87. package/assets/skills/design/references/social-photos-design.md +329 -0
  88. package/assets/skills/design/scripts/cip/core.py +215 -0
  89. package/assets/skills/design/scripts/cip/generate.py +484 -0
  90. package/assets/skills/design/scripts/cip/render-html.py +424 -0
  91. package/assets/skills/design/scripts/cip/search.py +127 -0
  92. package/assets/skills/design/scripts/icon/generate.py +487 -0
  93. package/assets/skills/design/scripts/logo/core.py +175 -0
  94. package/assets/skills/design/scripts/logo/generate.py +362 -0
  95. package/assets/skills/design/scripts/logo/search.py +114 -0
  96. package/assets/skills/design-system/SKILL.md +244 -0
  97. package/assets/skills/design-system/data/slide-backgrounds.csv +11 -0
  98. package/assets/skills/design-system/data/slide-charts.csv +26 -0
  99. package/assets/skills/design-system/data/slide-color-logic.csv +14 -0
  100. package/assets/skills/design-system/data/slide-copy.csv +26 -0
  101. package/assets/skills/design-system/data/slide-layout-logic.csv +16 -0
  102. package/assets/skills/design-system/data/slide-layouts.csv +26 -0
  103. package/assets/skills/design-system/data/slide-strategies.csv +16 -0
  104. package/assets/skills/design-system/data/slide-typography.csv +15 -0
  105. package/assets/skills/design-system/references/component-specs.md +236 -0
  106. package/assets/skills/design-system/references/component-tokens.md +214 -0
  107. package/assets/skills/design-system/references/primitive-tokens.md +203 -0
  108. package/assets/skills/design-system/references/semantic-tokens.md +215 -0
  109. package/assets/skills/design-system/references/states-and-variants.md +241 -0
  110. package/assets/skills/design-system/references/tailwind-integration.md +251 -0
  111. package/assets/skills/design-system/references/token-architecture.md +224 -0
  112. package/assets/skills/design-system/scripts/embed-tokens.cjs +99 -0
  113. package/assets/skills/design-system/scripts/fetch-background.py +317 -0
  114. package/assets/skills/design-system/scripts/generate-slide.py +770 -0
  115. package/assets/skills/design-system/scripts/generate-tokens.cjs +205 -0
  116. package/assets/skills/design-system/scripts/html-token-validator.py +327 -0
  117. package/assets/skills/design-system/scripts/search-slides.py +218 -0
  118. package/assets/skills/design-system/scripts/slide-token-validator.py +35 -0
  119. package/assets/skills/design-system/scripts/slide_search_core.py +453 -0
  120. package/assets/skills/design-system/scripts/tests/test_validate_tokens.py +48 -0
  121. package/assets/skills/design-system/scripts/validate-tokens.cjs +246 -0
  122. package/assets/skills/design-system/templates/design-tokens-starter.json +143 -0
  123. package/assets/skills/slides/SKILL.md +40 -0
  124. package/assets/skills/slides/references/copywriting-formulas.md +84 -0
  125. package/assets/skills/slides/references/create.md +4 -0
  126. package/assets/skills/slides/references/html-template.md +295 -0
  127. package/assets/skills/slides/references/layout-patterns.md +137 -0
  128. package/assets/skills/slides/references/slide-strategies.md +94 -0
  129. package/assets/skills/ui-styling/LICENSE.txt +202 -0
  130. package/assets/skills/ui-styling/SKILL.md +324 -0
  131. package/assets/skills/ui-styling/references/canvas-design-system.md +320 -0
  132. package/assets/skills/ui-styling/references/shadcn-accessibility.md +471 -0
  133. package/assets/skills/ui-styling/references/shadcn-components.md +424 -0
  134. package/assets/skills/ui-styling/references/shadcn-theming.md +373 -0
  135. package/assets/skills/ui-styling/references/tailwind-customization.md +483 -0
  136. package/assets/skills/ui-styling/references/tailwind-responsive.md +382 -0
  137. package/assets/skills/ui-styling/references/tailwind-utilities.md +455 -0
  138. package/assets/skills/ui-styling/scripts/requirements.txt +17 -0
  139. package/assets/skills/ui-styling/scripts/shadcn_add.py +308 -0
  140. package/assets/skills/ui-styling/scripts/tailwind_config_gen.py +473 -0
  141. package/assets/skills/ui-styling/scripts/tests/coverage-ui.json +1 -0
  142. package/assets/skills/ui-styling/scripts/tests/requirements.txt +3 -0
  143. package/assets/skills/ui-styling/scripts/tests/test_shadcn_add.py +266 -0
  144. package/assets/skills/ui-styling/scripts/tests/test_tailwind_config_gen.py +394 -0
  145. package/assets/templates/base/quick-reference.md +297 -0
  146. package/assets/templates/base/skill-content.md +384 -0
  147. package/assets/templates/platforms/agent.json +21 -0
  148. package/assets/templates/platforms/augment.json +18 -0
  149. package/assets/templates/platforms/claude.json +21 -0
  150. package/assets/templates/platforms/codebuddy.json +21 -0
  151. package/assets/templates/platforms/codewhale.json +21 -0
  152. package/assets/templates/platforms/codex.json +21 -0
  153. package/assets/templates/platforms/continue.json +21 -0
  154. package/assets/templates/platforms/copilot.json +21 -0
  155. package/assets/templates/platforms/cursor.json +21 -0
  156. package/assets/templates/platforms/droid.json +21 -0
  157. package/assets/templates/platforms/gemini.json +21 -0
  158. package/assets/templates/platforms/kilocode.json +21 -0
  159. package/assets/templates/platforms/kiro.json +21 -0
  160. package/assets/templates/platforms/opencode.json +21 -0
  161. package/assets/templates/platforms/qoder.json +21 -0
  162. package/assets/templates/platforms/roocode.json +21 -0
  163. package/assets/templates/platforms/trae.json +21 -0
  164. package/assets/templates/platforms/warp.json +18 -0
  165. package/assets/templates/platforms/windsurf.json +21 -0
  166. package/dist/commands/init.d.ts +11 -0
  167. package/dist/commands/init.js +165 -0
  168. package/dist/commands/uninstall.d.ts +7 -0
  169. package/dist/commands/uninstall.js +131 -0
  170. package/dist/commands/update.d.ts +7 -0
  171. package/dist/commands/update.js +73 -0
  172. package/dist/commands/versions.d.ts +5 -0
  173. package/dist/commands/versions.js +36 -0
  174. package/dist/index.d.ts +2 -0
  175. package/dist/index.js +78 -0
  176. package/dist/types/index.d.ts +40 -0
  177. package/dist/types/index.js +25 -0
  178. package/dist/utils/detect.d.ts +8 -0
  179. package/dist/utils/detect.js +115 -0
  180. package/dist/utils/extract.d.ts +15 -0
  181. package/dist/utils/extract.js +125 -0
  182. package/dist/utils/github.d.ts +12 -0
  183. package/dist/utils/github.js +97 -0
  184. package/dist/utils/logger.d.ts +8 -0
  185. package/dist/utils/logger.js +9 -0
  186. package/dist/utils/template.d.ts +50 -0
  187. package/dist/utils/template.js +249 -0
  188. package/package.json +65 -0
@@ -0,0 +1,186 @@
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+ # Color Palette Management
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+
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+ Guidelines for defining, extracting, and enforcing brand colors.
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+
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+ ## Color System Structure
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+
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+ ### Hierarchy
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+ ```
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+ Primary Colors (1-2)
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+ ├── Main brand color - Used for CTAs, headers, key elements
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+ └── Supporting primary - Secondary emphasis
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+
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+ Secondary Colors (2-3)
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+ ├── Accent colors - Highlights, interactive states
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+ └── Supporting visuals - Icons, illustrations
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+
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+ Neutral Palette (3-5)
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+ ├── Background colors - Page, card, modal backgrounds
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+ ├── Text colors - Headings, body, muted text
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+ └── UI elements - Borders, dividers, shadows
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+
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+ Semantic Colors (4)
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+ ├── Success - #22C55E (green)
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+ ├── Warning - #F59E0B (amber)
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+ ├── Error - #EF4444 (red)
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+ └── Info - #3B82F6 (blue)
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+ ```
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+
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+ ## Color Documentation Format
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+
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+ ### Markdown Table
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+ ```markdown
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+ | Name | Hex | RGB | HSL | Usage |
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+ |------|-----|-----|-----|-------|
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+ | Primary Blue | #2563EB | rgb(37,99,235) | hsl(217,91%,53%) | CTAs, links |
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+ ```
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+
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+ ### CSS Variables
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+ ```css
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+ :root {
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+ /* Primary */
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+ --color-primary: #2563EB;
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+ --color-primary-light: #3B82F6;
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+ --color-primary-dark: #1D4ED8;
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+
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+ /* Secondary */
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+ --color-secondary: #8B5CF6;
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+ --color-accent: #F59E0B;
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+
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+ /* Neutral */
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+ --color-background: #FFFFFF;
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+ --color-surface: #F9FAFB;
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+ --color-text-primary: #111827;
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+ --color-text-secondary: #6B7280;
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+ --color-border: #E5E7EB;
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+ }
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+ ```
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+
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+ ### Tailwind Config
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+ ```javascript
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+ colors: {
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+ primary: {
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+ DEFAULT: '#2563EB',
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+ 50: '#EFF6FF',
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+ 100: '#DBEAFE',
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+ 500: '#3B82F6',
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+ 600: '#2563EB',
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+ 700: '#1D4ED8',
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+ }
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+ }
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+ ```
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+
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+ ## Accessibility Requirements
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+
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+ ### Contrast Ratios (WCAG 2.1)
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+ | Level | Normal Text | Large Text | UI Components |
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+ |-------|-------------|------------|---------------|
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+ | AA | 4.5:1 | 3:1 | 3:1 |
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+ | AAA | 7:1 | 4.5:1 | 4.5:1 |
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+
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+ ### Checking Contrast
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+ ```javascript
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+ // Formula for relative luminance
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+ function luminance(r, g, b) {
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+ const [rs, gs, bs] = [r, g, b].map(v => {
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+ v /= 255;
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+ return v <= 0.03928 ? v / 12.92 : Math.pow((v + 0.055) / 1.055, 2.4);
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+ });
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+ return 0.2126 * rs + 0.7152 * gs + 0.0722 * bs;
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+ }
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+
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+ function contrastRatio(l1, l2) {
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+ const lighter = Math.max(l1, l2);
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+ const darker = Math.min(l1, l2);
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+ return (lighter + 0.05) / (darker + 0.05);
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+ }
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+ ```
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+
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+ ## Color Extraction
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+
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+ ### From Images
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+ Use `extract-colors.cjs` script to:
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+ 1. Load image file
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+ 2. Extract dominant colors using k-means clustering
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+ 3. Map to nearest brand colors
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+ 4. Report compliance percentage
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+
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+ ### From Brand Guidelines
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+ Parse markdown to extract:
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+ - Hex values from tables
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+ - CSS variable definitions
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+ - Color names and usage descriptions
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+
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+ ## Brand Compliance Validation
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+
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+ ### Rules
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+ 1. **Primary color ratio**: 60-70% of design
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+ 2. **Secondary color ratio**: 20-30% of design
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+ 3. **Accent color ratio**: 5-10% of design
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+ 4. **Off-brand tolerance**: Max 20% non-palette colors
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+
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+ ### Validation Output
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+ ```json
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+ {
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+ "compliance": 85,
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+ "colors": {
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+ "brand": ["#2563EB", "#8B5CF6", "#FFFFFF"],
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+ "offBrand": ["#FF5500"],
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+ "dominant": "#2563EB"
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+ },
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+ "issues": [
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+ "Off-brand color #FF5500 detected (15% coverage)",
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+ "Primary color underused (45% vs 60% target)"
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+ ]
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+ }
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+ ```
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+
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+ ## Color Usage Guidelines
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+
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+ ### Do's
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+ - Use primary for main CTAs and key elements
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+ - Maintain consistent hover/active states
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+ - Test all combinations for accessibility
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+ - Document color decisions
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+
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+ ### Don'ts
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+ - Use more than 2-3 colors in single component
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+ - Mix warm and cool tones without intent
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+ - Use pure black (#000) for text (use #111 or similar)
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+ - Rely solely on color for meaning (use icons/text too)
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+
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+ ## Color Palette Examples
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+
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+ ### Tech/SaaS
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+ ```
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+ Primary: #2563EB (Blue)
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+ Secondary: #8B5CF6 (Purple)
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+ Accent: #10B981 (Emerald)
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+ Background: #F9FAFB
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+ Text: #111827
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+ ```
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+
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+ ### Marketing/Creative
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+ ```
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+ Primary: #F97316 (Orange)
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+ Secondary: #EC4899 (Pink)
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+ Accent: #14B8A6 (Teal)
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+ Background: #FFFFFF
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+ Text: #1F2937
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+ ```
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+
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+ ### Professional/Corporate
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+ ```
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+ Primary: #1E40AF (Navy)
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+ Secondary: #475569 (Slate)
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+ Accent: #0EA5E9 (Sky)
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+ Background: #F8FAFC
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+ Text: #0F172A
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+ ```
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+
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+ ## Tools & Resources
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+
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+ - [Coolors](https://coolors.co) - Palette generation
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+ - [WebAIM Contrast Checker](https://webaim.org/resources/contrastchecker/)
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+ - [Tailwind Color Reference](https://tailwindcss.com/docs/customizing-colors)
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+ - [Color Hunt](https://colorhunt.co) - Curated palettes
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+ # Brand Consistency Checklist
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+
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+ ## Visual Consistency
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+
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+ ### Logo
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+ - [ ] Correct logo version used
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+ - [ ] Proper clear space maintained
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+ - [ ] Approved colors only
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+ - [ ] Legible at all sizes
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+ - [ ] No unauthorized modifications
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+
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+ ### Colors
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+ - [ ] Only brand palette colors
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+ - [ ] Consistent color application
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+ - [ ] Proper contrast for accessibility
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+ - [ ] Color ratios maintained
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+
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+ ### Typography
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+ - [ ] Brand fonts used
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+ - [ ] Correct weights/styles
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+ - [ ] Proper hierarchy
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+ - [ ] Consistent formatting
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+
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+ ### Imagery
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+ - [ ] Matches brand style
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+ - [ ] Consistent editing/filters
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+ - [ ] Appropriate subjects
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+ - [ ] Quality standards met
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+
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+ ## Voice Consistency
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+
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+ ### Tone
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+ - [ ] Matches brand personality
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+ - [ ] Appropriate for context
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+ - [ ] Consistent across channels
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+ - [ ] No conflicting messages
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+
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+ ### Language
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+ - [ ] Brand terminology used
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+ - [ ] Consistent capitalization
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+ - [ ] Proper abbreviations
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+ - [ ] Jargon level appropriate
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+
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+ ### Messaging
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+ - [ ] Aligns with key messages
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+ - [ ] Value prop clear
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+ - [ ] Differentiators highlighted
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+ - [ ] CTAs consistent
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+
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+ ## Channel Audit
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+
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+ ### Website
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+ - [ ] Homepage
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+ - [ ] Product pages
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+ - [ ] Blog/content
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+ - [ ] Footer/navigation
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+
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+ ### Social Media
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+ - [ ] Profile images
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+ - [ ] Cover images
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+ - [ ] Bio/about sections
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+ - [ ] Post templates
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+
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+ ### Email
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+ - [ ] Header/footer
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+ - [ ] Templates
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+ - [ ] Signatures
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+ - [ ] Automated messages
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+
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+ ### Collateral
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+ - [ ] Presentations
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+ - [ ] One-pagers
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+ - [ ] Business cards
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+ - [ ] Promotional materials
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+
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+ ## Common Issues
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+
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+ | Issue | Fix |
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+ |-------|-----|
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+ | Outdated logo | Replace with current version |
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+ | Off-brand colors | Update to palette |
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+ | Wrong font | Replace with brand font |
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+ | Inconsistent voice | Apply style guide |
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+ | Mixed messaging | Align to framework |
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+
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+ ## Audit Frequency
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+
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+ | Asset Type | Frequency |
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+ |------------|-----------|
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+ | Website | Monthly |
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+ | Social profiles | Quarterly |
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+ | Email templates | Quarterly |
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+ | Sales materials | Quarterly |
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+ | Full brand audit | Annually |
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+ # Logo Usage Rules
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+
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+ Guidelines for proper logo implementation across all marketing materials.
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+
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+ ## Logo Variants
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+
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+ ### Primary Variants
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+ | Variant | File Name | Use Case |
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+ |---------|-----------|----------|
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+ | Full Horizontal | logo-full-horizontal.{ext} | Website headers, documents |
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+ | Stacked | logo-stacked.{ext} | Square spaces, social avatars |
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+ | Icon Only | logo-icon.{ext} | Favicons, app icons, small spaces |
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+ | Wordmark Only | logo-wordmark.{ext} | When icon already present |
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+
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+ ### Color Variants
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+ | Variant | Use Case |
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+ |---------|----------|
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+ | Full Color | Default on white/light backgrounds |
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+ | Reversed | On dark backgrounds |
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+ | Monochrome Dark | On light backgrounds when color not possible |
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+ | Monochrome Light | On dark backgrounds when color not possible |
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+
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+ ## Clear Space
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+
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+ ### Minimum Clear Space
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+ The clear space around the logo should equal the height of the logo mark (icon portion).
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+
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+ ```
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+ ┌─────────────────────────────┐
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+ │ [x] │
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+ │ ┌───────────────────┐ │
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+ │ │ │ │
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+ [x] │ │ [LOGO] │ [x] │
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+ │ │ │ │
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+ │ └───────────────────┘ │
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+ │ [x] │
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+ └─────────────────────────────┘
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+ ```
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+
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+ Where [x] = height of logo mark
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+
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+ ## Minimum Size
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+
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+ ### Digital
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+ | Format | Minimum Width | Notes |
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+ |--------|---------------|-------|
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+ | Full Logo | 120px | All elements legible |
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+ | Icon Only | 24px | Favicon/small icons |
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+ | Icon Only | 32px | UI elements |
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+
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+ ### Print
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+ | Format | Minimum Width | Notes |
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+ |--------|---------------|-------|
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+ | Full Logo | 35mm | Business cards, letterhead |
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+ | Icon Only | 10mm | Small print items |
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+
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+ ## Color Usage
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+
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+ ### Approved Backgrounds
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+ | Background | Logo Version |
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+ |------------|--------------|
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+ | White | Full color or dark mono |
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+ | Light gray (#F5F5F5+) | Full color or dark mono |
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+ | Brand primary | Reversed (white) |
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+ | Dark (#333 or darker) | Reversed (white) |
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+ | Photography | Ensure sufficient contrast |
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+
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+ ### Color Rules
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+ 1. Never change logo colors outside approved palette
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+ 2. Don't use gradients on the logo
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+ 3. Don't apply transparency to logo elements
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+ 4. Don't add shadows or effects
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+
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+ ## Incorrect Usage
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+
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+ ### Absolute Don'ts
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+ - ❌ Stretch or compress logo
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+ - ❌ Rotate at angles
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+ - ❌ Add drop shadows
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+ - ❌ Apply gradient fills
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+ - ❌ Use unapproved colors
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+ - ❌ Add strokes or outlines
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+ - ❌ Place on busy backgrounds
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+ - ❌ Crop any portion
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+ - ❌ Rearrange elements
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+ - ❌ Add additional elements
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+
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+ ### Visual Examples
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+ ```
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+ WRONG: Stretched WRONG: Rotated WRONG: Wrong color
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+ ┌──────────────┐ ┌────────┐ ┌────────┐
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+ │ L O G O │ │ / │ │ LOGO │ <- wrong color
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+ └──────────────┘ │ /LOGO │ └────────┘
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+ └───────/
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+ ```
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+
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+ ## Co-branding
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+
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+ ### Partner Logo Guidelines
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+ 1. Equal visual weight (same height)
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+ 2. Adequate separation between logos
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+ 3. Use divider line if needed
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+ 4. Both logos in their approved colors
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+ 5. Clear space applies to both
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+
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+ ### Layout Options
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+ ```
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+ Option A: Side by side with divider
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+ [OUR LOGO] | [PARTNER LOGO]
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+
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+ Option B: Stacked
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+ [OUR LOGO]
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+ +
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+ [PARTNER LOGO]
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+ ```
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+
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+ ## File Formats
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+
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+ ### Recommended Formats
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+ | Usage | Format | Notes |
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+ |-------|--------|-------|
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+ | Web | SVG | Preferred, scalable |
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+ | Web fallback | PNG | With transparency |
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+ | Print | PDF | Vector, high quality |
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+ | Print alt | EPS | Legacy systems |
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+ | Documents | PNG | High res (300dpi) |
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+
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+ ### File Organization
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+ ```
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+ assets/logos/
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+ ├── full-horizontal/
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+ │ ├── logo-full-color.svg
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+ │ ├── logo-full-color.png
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+ │ ├── logo-reversed.svg
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+ │ ├── logo-mono-dark.svg
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+ │ └── logo-mono-light.svg
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+ ├── icon-only/
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+ │ ├── icon-full-color.svg
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+ │ ├── icon-reversed.svg
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+ │ └── favicon.ico
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+ └── monochrome/
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+ ├── logo-black.svg
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+ └── logo-white.svg
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+ ```
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+
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+ ## Platform-Specific Guidelines
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+
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+ ### Social Media
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+ | Platform | Format | Size | Notes |
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+ |----------|--------|------|-------|
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+ | LinkedIn | PNG | 300x300px | Icon only |
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+ | Twitter/X | PNG | 400x400px | Icon only |
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+ | Facebook | PNG | 180x180px | Icon only |
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+ | Instagram | PNG | 320x320px | Icon only |
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+
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+ ### Website
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+ | Location | Variant | Size |
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+ |----------|---------|------|
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+ | Header | Full horizontal | 120-200px width |
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+ | Footer | Full horizontal | 100-150px width |
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+ | Favicon | Icon only | 32x32px |
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+ | Apple Touch | Icon only | 180x180px |
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+
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+ ### Documents
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+ | Document | Variant | Placement |
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+ |----------|---------|-----------|
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+ | Letterhead | Full horizontal | Top left |
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+ | Presentation | Icon + wordmark | Title slide |
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+ | Report | Full horizontal | Cover + footer |
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+
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+ ## Logo Approval Process
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+
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+ ### Before Using Logo
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+ 1. Verify you have the correct version
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+ 2. Check background compatibility
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+ 3. Ensure minimum size requirements
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+ 4. Confirm clear space allocation
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+ 5. Review against these guidelines
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+
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+ ### Requesting Approval
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+ For non-standard uses:
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+ 1. Submit mockup showing proposed usage
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+ 2. Include context (medium, audience)
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+ 3. Wait for brand team approval
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+ 4. Document approved exceptions
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+ # Messaging Framework
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+
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+ ## Framework Structure
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+
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+ ```
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+ Mission (Why we exist)
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+
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+ Vision (Where we're going)
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+
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+ Value Proposition (What we offer)
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+
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+ Positioning Statement (How we're different)
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+
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+ Key Messages (What we say)
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+
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+ Proof Points (Why to believe)
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+ ```
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+
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+ ## Core Statements
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+
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+ ### Mission Statement
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+ ```
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+ We [action] for [audience] by [method] so they can [outcome].
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+ ```
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+
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+ ### Vision Statement
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+ ```
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+ A world where [aspiration/change we want to see].
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+ ```
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+
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+ ### Value Proposition
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+ ```
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+ For [target customer] who [need/problem],
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+ [Product/Brand] is a [category]
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+ that [key benefit].
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+ Unlike [competitors],
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+ we [unique differentiator].
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+ ```
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+
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+ ### Positioning Statement
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+ ```
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+ [Brand] is the [category] for [audience]
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+ who want [desired outcome]
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+ because [reason to believe].
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+ ```
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+
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+ ## Message Architecture
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+
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+ ### Primary Message
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+ One sentence that captures your core value.
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+
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+ ### Supporting Messages (3-5)
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+ Each addresses a different benefit or audience need.
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+
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+ | Message | Audience Need | Proof Point |
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+ |---------|---------------|-------------|
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+ | [Message 1] | [Need] | [Evidence] |
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+ | [Message 2] | [Need] | [Evidence] |
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+ | [Message 3] | [Need] | [Evidence] |
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+
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+ ### Elevator Pitches
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+
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+ **10-second:**
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+ [One sentence that sparks interest]
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+
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+ **30-second:**
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+ [Problem + solution + differentiation]
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+
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+ **60-second:**
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+ [Full pitch with proof points]
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+
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+ ## Message by Audience
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+
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+ | Audience | Pain Point | Key Message | CTA |
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+ |----------|------------|-------------|-----|
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+ | [Segment 1] | [Pain] | [Message] | [Action] |
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+ | [Segment 2] | [Pain] | [Message] | [Action] |
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+
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+ ## Message Testing
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+
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+ 1. Is it clear? (No jargon)
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+ 2. Is it differentiated? (Competitors can't say it)
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+ 3. Is it credible? (Can we prove it)
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+ 4. Is it compelling? (Does audience care)
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+ 5. Is it consistent? (Aligns with brand)