ui-pro-forge-cli 2.5.0
This diff represents the content of publicly available package versions that have been released to one of the supported registries. The information contained in this diff is provided for informational purposes only and reflects changes between package versions as they appear in their respective public registries.
- package/README.md +99 -0
- package/assets/data/app-interface.csv +31 -0
- package/assets/data/charts.csv +26 -0
- package/assets/data/colors.csv +194 -0
- package/assets/data/google-fonts.csv +1924 -0
- package/assets/data/icons.csv +106 -0
- package/assets/data/landing.csv +35 -0
- package/assets/data/motion.csv +17 -0
- package/assets/data/products.csv +193 -0
- package/assets/data/react-performance.csv +45 -0
- package/assets/data/stacks/angular.csv +51 -0
- package/assets/data/stacks/astro.csv +54 -0
- package/assets/data/stacks/avalonia.csv +57 -0
- package/assets/data/stacks/flutter.csv +53 -0
- package/assets/data/stacks/html-tailwind.csv +56 -0
- package/assets/data/stacks/javafx.csv +76 -0
- package/assets/data/stacks/jetpack-compose.csv +53 -0
- package/assets/data/stacks/laravel.csv +51 -0
- package/assets/data/stacks/nextjs.csv +53 -0
- package/assets/data/stacks/nuxt-ui.csv +71 -0
- package/assets/data/stacks/nuxtjs.csv +59 -0
- package/assets/data/stacks/react-native.csv +52 -0
- package/assets/data/stacks/react.csv +54 -0
- package/assets/data/stacks/shadcn.csv +61 -0
- package/assets/data/stacks/solidjs.csv +21 -0
- package/assets/data/stacks/svelte.csv +54 -0
- package/assets/data/stacks/swiftui.csv +51 -0
- package/assets/data/stacks/threejs.csv +54 -0
- package/assets/data/stacks/uno.csv +60 -0
- package/assets/data/stacks/vue.csv +50 -0
- package/assets/data/stacks/winui.csv +60 -0
- package/assets/data/styles.csv +86 -0
- package/assets/data/typography.csv +75 -0
- package/assets/data/ui-reasoning.csv +162 -0
- package/assets/data/ux-guidelines.csv +100 -0
- package/assets/scripts/core.py +463 -0
- package/assets/scripts/design_system.py +1371 -0
- package/assets/scripts/search.py +162 -0
- package/assets/scripts/tests/test_core.py +134 -0
- package/assets/scripts/validate_data.py +114 -0
- package/assets/skills/banner-design/SKILL.md +196 -0
- package/assets/skills/banner-design/references/banner-sizes-and-styles.md +118 -0
- package/assets/skills/brand/SKILL.md +97 -0
- package/assets/skills/brand/references/approval-checklist.md +169 -0
- package/assets/skills/brand/references/asset-organization.md +157 -0
- package/assets/skills/brand/references/brand-guideline-template.md +140 -0
- package/assets/skills/brand/references/color-palette-management.md +186 -0
- package/assets/skills/brand/references/consistency-checklist.md +94 -0
- package/assets/skills/brand/references/logo-usage-rules.md +185 -0
- package/assets/skills/brand/references/messaging-framework.md +85 -0
- package/assets/skills/brand/references/typography-specifications.md +214 -0
- package/assets/skills/brand/references/update.md +118 -0
- package/assets/skills/brand/references/visual-identity.md +96 -0
- package/assets/skills/brand/references/voice-framework.md +88 -0
- package/assets/skills/brand/scripts/extract-colors.cjs +341 -0
- package/assets/skills/brand/scripts/inject-brand-context.cjs +349 -0
- package/assets/skills/brand/scripts/sync-brand-to-tokens.cjs +248 -0
- package/assets/skills/brand/scripts/tests/test_sync_brand_to_tokens.py +52 -0
- package/assets/skills/brand/scripts/validate-asset.cjs +387 -0
- package/assets/skills/brand/templates/brand-guidelines-starter.md +275 -0
- package/assets/skills/design/SKILL.md +313 -0
- package/assets/skills/design/data/cip/deliverables.csv +51 -0
- package/assets/skills/design/data/cip/industries.csv +21 -0
- package/assets/skills/design/data/cip/mockup-contexts.csv +21 -0
- package/assets/skills/design/data/cip/styles.csv +21 -0
- package/assets/skills/design/data/icon/styles.csv +16 -0
- package/assets/skills/design/data/logo/colors.csv +56 -0
- package/assets/skills/design/data/logo/industries.csv +56 -0
- package/assets/skills/design/data/logo/styles.csv +56 -0
- package/assets/skills/design/references/banner-sizes-and-styles.md +118 -0
- package/assets/skills/design/references/cip-deliverable-guide.md +95 -0
- package/assets/skills/design/references/cip-design.md +121 -0
- package/assets/skills/design/references/cip-prompt-engineering.md +84 -0
- package/assets/skills/design/references/cip-style-guide.md +68 -0
- package/assets/skills/design/references/design-routing.md +207 -0
- package/assets/skills/design/references/icon-design.md +122 -0
- package/assets/skills/design/references/logo-color-psychology.md +101 -0
- package/assets/skills/design/references/logo-design.md +92 -0
- package/assets/skills/design/references/logo-prompt-engineering.md +158 -0
- package/assets/skills/design/references/logo-style-guide.md +109 -0
- package/assets/skills/design/references/slides-copywriting-formulas.md +84 -0
- package/assets/skills/design/references/slides-create.md +4 -0
- package/assets/skills/design/references/slides-html-template.md +295 -0
- package/assets/skills/design/references/slides-layout-patterns.md +137 -0
- package/assets/skills/design/references/slides-strategies.md +94 -0
- package/assets/skills/design/references/slides.md +42 -0
- package/assets/skills/design/references/social-photos-design.md +329 -0
- package/assets/skills/design/scripts/cip/core.py +215 -0
- package/assets/skills/design/scripts/cip/generate.py +484 -0
- package/assets/skills/design/scripts/cip/render-html.py +424 -0
- package/assets/skills/design/scripts/cip/search.py +127 -0
- package/assets/skills/design/scripts/icon/generate.py +487 -0
- package/assets/skills/design/scripts/logo/core.py +175 -0
- package/assets/skills/design/scripts/logo/generate.py +362 -0
- package/assets/skills/design/scripts/logo/search.py +114 -0
- package/assets/skills/design-system/SKILL.md +244 -0
- package/assets/skills/design-system/data/slide-backgrounds.csv +11 -0
- package/assets/skills/design-system/data/slide-charts.csv +26 -0
- package/assets/skills/design-system/data/slide-color-logic.csv +14 -0
- package/assets/skills/design-system/data/slide-copy.csv +26 -0
- package/assets/skills/design-system/data/slide-layout-logic.csv +16 -0
- package/assets/skills/design-system/data/slide-layouts.csv +26 -0
- package/assets/skills/design-system/data/slide-strategies.csv +16 -0
- package/assets/skills/design-system/data/slide-typography.csv +15 -0
- package/assets/skills/design-system/references/component-specs.md +236 -0
- package/assets/skills/design-system/references/component-tokens.md +214 -0
- package/assets/skills/design-system/references/primitive-tokens.md +203 -0
- package/assets/skills/design-system/references/semantic-tokens.md +215 -0
- package/assets/skills/design-system/references/states-and-variants.md +241 -0
- package/assets/skills/design-system/references/tailwind-integration.md +251 -0
- package/assets/skills/design-system/references/token-architecture.md +224 -0
- package/assets/skills/design-system/scripts/embed-tokens.cjs +99 -0
- package/assets/skills/design-system/scripts/fetch-background.py +317 -0
- package/assets/skills/design-system/scripts/generate-slide.py +770 -0
- package/assets/skills/design-system/scripts/generate-tokens.cjs +205 -0
- package/assets/skills/design-system/scripts/html-token-validator.py +327 -0
- package/assets/skills/design-system/scripts/search-slides.py +218 -0
- package/assets/skills/design-system/scripts/slide-token-validator.py +35 -0
- package/assets/skills/design-system/scripts/slide_search_core.py +453 -0
- package/assets/skills/design-system/scripts/tests/test_validate_tokens.py +48 -0
- package/assets/skills/design-system/scripts/validate-tokens.cjs +246 -0
- package/assets/skills/design-system/templates/design-tokens-starter.json +143 -0
- package/assets/skills/slides/SKILL.md +40 -0
- package/assets/skills/slides/references/copywriting-formulas.md +84 -0
- package/assets/skills/slides/references/create.md +4 -0
- package/assets/skills/slides/references/html-template.md +295 -0
- package/assets/skills/slides/references/layout-patterns.md +137 -0
- package/assets/skills/slides/references/slide-strategies.md +94 -0
- package/assets/skills/ui-styling/LICENSE.txt +202 -0
- package/assets/skills/ui-styling/SKILL.md +324 -0
- package/assets/skills/ui-styling/references/canvas-design-system.md +320 -0
- package/assets/skills/ui-styling/references/shadcn-accessibility.md +471 -0
- package/assets/skills/ui-styling/references/shadcn-components.md +424 -0
- package/assets/skills/ui-styling/references/shadcn-theming.md +373 -0
- package/assets/skills/ui-styling/references/tailwind-customization.md +483 -0
- package/assets/skills/ui-styling/references/tailwind-responsive.md +382 -0
- package/assets/skills/ui-styling/references/tailwind-utilities.md +455 -0
- package/assets/skills/ui-styling/scripts/requirements.txt +17 -0
- package/assets/skills/ui-styling/scripts/shadcn_add.py +308 -0
- package/assets/skills/ui-styling/scripts/tailwind_config_gen.py +473 -0
- package/assets/skills/ui-styling/scripts/tests/coverage-ui.json +1 -0
- package/assets/skills/ui-styling/scripts/tests/requirements.txt +3 -0
- package/assets/skills/ui-styling/scripts/tests/test_shadcn_add.py +266 -0
- package/assets/skills/ui-styling/scripts/tests/test_tailwind_config_gen.py +394 -0
- package/assets/templates/base/quick-reference.md +297 -0
- package/assets/templates/base/skill-content.md +384 -0
- package/assets/templates/platforms/agent.json +21 -0
- package/assets/templates/platforms/augment.json +18 -0
- package/assets/templates/platforms/claude.json +21 -0
- package/assets/templates/platforms/codebuddy.json +21 -0
- package/assets/templates/platforms/codewhale.json +21 -0
- package/assets/templates/platforms/codex.json +21 -0
- package/assets/templates/platforms/continue.json +21 -0
- package/assets/templates/platforms/copilot.json +21 -0
- package/assets/templates/platforms/cursor.json +21 -0
- package/assets/templates/platforms/droid.json +21 -0
- package/assets/templates/platforms/gemini.json +21 -0
- package/assets/templates/platforms/kilocode.json +21 -0
- package/assets/templates/platforms/kiro.json +21 -0
- package/assets/templates/platforms/opencode.json +21 -0
- package/assets/templates/platforms/qoder.json +21 -0
- package/assets/templates/platforms/roocode.json +21 -0
- package/assets/templates/platforms/trae.json +21 -0
- package/assets/templates/platforms/warp.json +18 -0
- package/assets/templates/platforms/windsurf.json +21 -0
- package/dist/commands/init.d.ts +11 -0
- package/dist/commands/init.js +165 -0
- package/dist/commands/uninstall.d.ts +7 -0
- package/dist/commands/uninstall.js +131 -0
- package/dist/commands/update.d.ts +7 -0
- package/dist/commands/update.js +73 -0
- package/dist/commands/versions.d.ts +5 -0
- package/dist/commands/versions.js +36 -0
- package/dist/index.d.ts +2 -0
- package/dist/index.js +78 -0
- package/dist/types/index.d.ts +40 -0
- package/dist/types/index.js +25 -0
- package/dist/utils/detect.d.ts +8 -0
- package/dist/utils/detect.js +115 -0
- package/dist/utils/extract.d.ts +15 -0
- package/dist/utils/extract.js +125 -0
- package/dist/utils/github.d.ts +12 -0
- package/dist/utils/github.js +97 -0
- package/dist/utils/logger.d.ts +8 -0
- package/dist/utils/logger.js +9 -0
- package/dist/utils/template.d.ts +50 -0
- package/dist/utils/template.js +249 -0
- package/package.json +65 -0
|
@@ -0,0 +1,186 @@
|
|
|
1
|
+
# Color Palette Management
|
|
2
|
+
|
|
3
|
+
Guidelines for defining, extracting, and enforcing brand colors.
|
|
4
|
+
|
|
5
|
+
## Color System Structure
|
|
6
|
+
|
|
7
|
+
### Hierarchy
|
|
8
|
+
```
|
|
9
|
+
Primary Colors (1-2)
|
|
10
|
+
├── Main brand color - Used for CTAs, headers, key elements
|
|
11
|
+
└── Supporting primary - Secondary emphasis
|
|
12
|
+
|
|
13
|
+
Secondary Colors (2-3)
|
|
14
|
+
├── Accent colors - Highlights, interactive states
|
|
15
|
+
└── Supporting visuals - Icons, illustrations
|
|
16
|
+
|
|
17
|
+
Neutral Palette (3-5)
|
|
18
|
+
├── Background colors - Page, card, modal backgrounds
|
|
19
|
+
├── Text colors - Headings, body, muted text
|
|
20
|
+
└── UI elements - Borders, dividers, shadows
|
|
21
|
+
|
|
22
|
+
Semantic Colors (4)
|
|
23
|
+
├── Success - #22C55E (green)
|
|
24
|
+
├── Warning - #F59E0B (amber)
|
|
25
|
+
├── Error - #EF4444 (red)
|
|
26
|
+
└── Info - #3B82F6 (blue)
|
|
27
|
+
```
|
|
28
|
+
|
|
29
|
+
## Color Documentation Format
|
|
30
|
+
|
|
31
|
+
### Markdown Table
|
|
32
|
+
```markdown
|
|
33
|
+
| Name | Hex | RGB | HSL | Usage |
|
|
34
|
+
|------|-----|-----|-----|-------|
|
|
35
|
+
| Primary Blue | #2563EB | rgb(37,99,235) | hsl(217,91%,53%) | CTAs, links |
|
|
36
|
+
```
|
|
37
|
+
|
|
38
|
+
### CSS Variables
|
|
39
|
+
```css
|
|
40
|
+
:root {
|
|
41
|
+
/* Primary */
|
|
42
|
+
--color-primary: #2563EB;
|
|
43
|
+
--color-primary-light: #3B82F6;
|
|
44
|
+
--color-primary-dark: #1D4ED8;
|
|
45
|
+
|
|
46
|
+
/* Secondary */
|
|
47
|
+
--color-secondary: #8B5CF6;
|
|
48
|
+
--color-accent: #F59E0B;
|
|
49
|
+
|
|
50
|
+
/* Neutral */
|
|
51
|
+
--color-background: #FFFFFF;
|
|
52
|
+
--color-surface: #F9FAFB;
|
|
53
|
+
--color-text-primary: #111827;
|
|
54
|
+
--color-text-secondary: #6B7280;
|
|
55
|
+
--color-border: #E5E7EB;
|
|
56
|
+
}
|
|
57
|
+
```
|
|
58
|
+
|
|
59
|
+
### Tailwind Config
|
|
60
|
+
```javascript
|
|
61
|
+
colors: {
|
|
62
|
+
primary: {
|
|
63
|
+
DEFAULT: '#2563EB',
|
|
64
|
+
50: '#EFF6FF',
|
|
65
|
+
100: '#DBEAFE',
|
|
66
|
+
500: '#3B82F6',
|
|
67
|
+
600: '#2563EB',
|
|
68
|
+
700: '#1D4ED8',
|
|
69
|
+
}
|
|
70
|
+
}
|
|
71
|
+
```
|
|
72
|
+
|
|
73
|
+
## Accessibility Requirements
|
|
74
|
+
|
|
75
|
+
### Contrast Ratios (WCAG 2.1)
|
|
76
|
+
| Level | Normal Text | Large Text | UI Components |
|
|
77
|
+
|-------|-------------|------------|---------------|
|
|
78
|
+
| AA | 4.5:1 | 3:1 | 3:1 |
|
|
79
|
+
| AAA | 7:1 | 4.5:1 | 4.5:1 |
|
|
80
|
+
|
|
81
|
+
### Checking Contrast
|
|
82
|
+
```javascript
|
|
83
|
+
// Formula for relative luminance
|
|
84
|
+
function luminance(r, g, b) {
|
|
85
|
+
const [rs, gs, bs] = [r, g, b].map(v => {
|
|
86
|
+
v /= 255;
|
|
87
|
+
return v <= 0.03928 ? v / 12.92 : Math.pow((v + 0.055) / 1.055, 2.4);
|
|
88
|
+
});
|
|
89
|
+
return 0.2126 * rs + 0.7152 * gs + 0.0722 * bs;
|
|
90
|
+
}
|
|
91
|
+
|
|
92
|
+
function contrastRatio(l1, l2) {
|
|
93
|
+
const lighter = Math.max(l1, l2);
|
|
94
|
+
const darker = Math.min(l1, l2);
|
|
95
|
+
return (lighter + 0.05) / (darker + 0.05);
|
|
96
|
+
}
|
|
97
|
+
```
|
|
98
|
+
|
|
99
|
+
## Color Extraction
|
|
100
|
+
|
|
101
|
+
### From Images
|
|
102
|
+
Use `extract-colors.cjs` script to:
|
|
103
|
+
1. Load image file
|
|
104
|
+
2. Extract dominant colors using k-means clustering
|
|
105
|
+
3. Map to nearest brand colors
|
|
106
|
+
4. Report compliance percentage
|
|
107
|
+
|
|
108
|
+
### From Brand Guidelines
|
|
109
|
+
Parse markdown to extract:
|
|
110
|
+
- Hex values from tables
|
|
111
|
+
- CSS variable definitions
|
|
112
|
+
- Color names and usage descriptions
|
|
113
|
+
|
|
114
|
+
## Brand Compliance Validation
|
|
115
|
+
|
|
116
|
+
### Rules
|
|
117
|
+
1. **Primary color ratio**: 60-70% of design
|
|
118
|
+
2. **Secondary color ratio**: 20-30% of design
|
|
119
|
+
3. **Accent color ratio**: 5-10% of design
|
|
120
|
+
4. **Off-brand tolerance**: Max 20% non-palette colors
|
|
121
|
+
|
|
122
|
+
### Validation Output
|
|
123
|
+
```json
|
|
124
|
+
{
|
|
125
|
+
"compliance": 85,
|
|
126
|
+
"colors": {
|
|
127
|
+
"brand": ["#2563EB", "#8B5CF6", "#FFFFFF"],
|
|
128
|
+
"offBrand": ["#FF5500"],
|
|
129
|
+
"dominant": "#2563EB"
|
|
130
|
+
},
|
|
131
|
+
"issues": [
|
|
132
|
+
"Off-brand color #FF5500 detected (15% coverage)",
|
|
133
|
+
"Primary color underused (45% vs 60% target)"
|
|
134
|
+
]
|
|
135
|
+
}
|
|
136
|
+
```
|
|
137
|
+
|
|
138
|
+
## Color Usage Guidelines
|
|
139
|
+
|
|
140
|
+
### Do's
|
|
141
|
+
- Use primary for main CTAs and key elements
|
|
142
|
+
- Maintain consistent hover/active states
|
|
143
|
+
- Test all combinations for accessibility
|
|
144
|
+
- Document color decisions
|
|
145
|
+
|
|
146
|
+
### Don'ts
|
|
147
|
+
- Use more than 2-3 colors in single component
|
|
148
|
+
- Mix warm and cool tones without intent
|
|
149
|
+
- Use pure black (#000) for text (use #111 or similar)
|
|
150
|
+
- Rely solely on color for meaning (use icons/text too)
|
|
151
|
+
|
|
152
|
+
## Color Palette Examples
|
|
153
|
+
|
|
154
|
+
### Tech/SaaS
|
|
155
|
+
```
|
|
156
|
+
Primary: #2563EB (Blue)
|
|
157
|
+
Secondary: #8B5CF6 (Purple)
|
|
158
|
+
Accent: #10B981 (Emerald)
|
|
159
|
+
Background: #F9FAFB
|
|
160
|
+
Text: #111827
|
|
161
|
+
```
|
|
162
|
+
|
|
163
|
+
### Marketing/Creative
|
|
164
|
+
```
|
|
165
|
+
Primary: #F97316 (Orange)
|
|
166
|
+
Secondary: #EC4899 (Pink)
|
|
167
|
+
Accent: #14B8A6 (Teal)
|
|
168
|
+
Background: #FFFFFF
|
|
169
|
+
Text: #1F2937
|
|
170
|
+
```
|
|
171
|
+
|
|
172
|
+
### Professional/Corporate
|
|
173
|
+
```
|
|
174
|
+
Primary: #1E40AF (Navy)
|
|
175
|
+
Secondary: #475569 (Slate)
|
|
176
|
+
Accent: #0EA5E9 (Sky)
|
|
177
|
+
Background: #F8FAFC
|
|
178
|
+
Text: #0F172A
|
|
179
|
+
```
|
|
180
|
+
|
|
181
|
+
## Tools & Resources
|
|
182
|
+
|
|
183
|
+
- [Coolors](https://coolors.co) - Palette generation
|
|
184
|
+
- [WebAIM Contrast Checker](https://webaim.org/resources/contrastchecker/)
|
|
185
|
+
- [Tailwind Color Reference](https://tailwindcss.com/docs/customizing-colors)
|
|
186
|
+
- [Color Hunt](https://colorhunt.co) - Curated palettes
|
|
@@ -0,0 +1,94 @@
|
|
|
1
|
+
# Brand Consistency Checklist
|
|
2
|
+
|
|
3
|
+
## Visual Consistency
|
|
4
|
+
|
|
5
|
+
### Logo
|
|
6
|
+
- [ ] Correct logo version used
|
|
7
|
+
- [ ] Proper clear space maintained
|
|
8
|
+
- [ ] Approved colors only
|
|
9
|
+
- [ ] Legible at all sizes
|
|
10
|
+
- [ ] No unauthorized modifications
|
|
11
|
+
|
|
12
|
+
### Colors
|
|
13
|
+
- [ ] Only brand palette colors
|
|
14
|
+
- [ ] Consistent color application
|
|
15
|
+
- [ ] Proper contrast for accessibility
|
|
16
|
+
- [ ] Color ratios maintained
|
|
17
|
+
|
|
18
|
+
### Typography
|
|
19
|
+
- [ ] Brand fonts used
|
|
20
|
+
- [ ] Correct weights/styles
|
|
21
|
+
- [ ] Proper hierarchy
|
|
22
|
+
- [ ] Consistent formatting
|
|
23
|
+
|
|
24
|
+
### Imagery
|
|
25
|
+
- [ ] Matches brand style
|
|
26
|
+
- [ ] Consistent editing/filters
|
|
27
|
+
- [ ] Appropriate subjects
|
|
28
|
+
- [ ] Quality standards met
|
|
29
|
+
|
|
30
|
+
## Voice Consistency
|
|
31
|
+
|
|
32
|
+
### Tone
|
|
33
|
+
- [ ] Matches brand personality
|
|
34
|
+
- [ ] Appropriate for context
|
|
35
|
+
- [ ] Consistent across channels
|
|
36
|
+
- [ ] No conflicting messages
|
|
37
|
+
|
|
38
|
+
### Language
|
|
39
|
+
- [ ] Brand terminology used
|
|
40
|
+
- [ ] Consistent capitalization
|
|
41
|
+
- [ ] Proper abbreviations
|
|
42
|
+
- [ ] Jargon level appropriate
|
|
43
|
+
|
|
44
|
+
### Messaging
|
|
45
|
+
- [ ] Aligns with key messages
|
|
46
|
+
- [ ] Value prop clear
|
|
47
|
+
- [ ] Differentiators highlighted
|
|
48
|
+
- [ ] CTAs consistent
|
|
49
|
+
|
|
50
|
+
## Channel Audit
|
|
51
|
+
|
|
52
|
+
### Website
|
|
53
|
+
- [ ] Homepage
|
|
54
|
+
- [ ] Product pages
|
|
55
|
+
- [ ] Blog/content
|
|
56
|
+
- [ ] Footer/navigation
|
|
57
|
+
|
|
58
|
+
### Social Media
|
|
59
|
+
- [ ] Profile images
|
|
60
|
+
- [ ] Cover images
|
|
61
|
+
- [ ] Bio/about sections
|
|
62
|
+
- [ ] Post templates
|
|
63
|
+
|
|
64
|
+
### Email
|
|
65
|
+
- [ ] Header/footer
|
|
66
|
+
- [ ] Templates
|
|
67
|
+
- [ ] Signatures
|
|
68
|
+
- [ ] Automated messages
|
|
69
|
+
|
|
70
|
+
### Collateral
|
|
71
|
+
- [ ] Presentations
|
|
72
|
+
- [ ] One-pagers
|
|
73
|
+
- [ ] Business cards
|
|
74
|
+
- [ ] Promotional materials
|
|
75
|
+
|
|
76
|
+
## Common Issues
|
|
77
|
+
|
|
78
|
+
| Issue | Fix |
|
|
79
|
+
|-------|-----|
|
|
80
|
+
| Outdated logo | Replace with current version |
|
|
81
|
+
| Off-brand colors | Update to palette |
|
|
82
|
+
| Wrong font | Replace with brand font |
|
|
83
|
+
| Inconsistent voice | Apply style guide |
|
|
84
|
+
| Mixed messaging | Align to framework |
|
|
85
|
+
|
|
86
|
+
## Audit Frequency
|
|
87
|
+
|
|
88
|
+
| Asset Type | Frequency |
|
|
89
|
+
|------------|-----------|
|
|
90
|
+
| Website | Monthly |
|
|
91
|
+
| Social profiles | Quarterly |
|
|
92
|
+
| Email templates | Quarterly |
|
|
93
|
+
| Sales materials | Quarterly |
|
|
94
|
+
| Full brand audit | Annually |
|
|
@@ -0,0 +1,185 @@
|
|
|
1
|
+
# Logo Usage Rules
|
|
2
|
+
|
|
3
|
+
Guidelines for proper logo implementation across all marketing materials.
|
|
4
|
+
|
|
5
|
+
## Logo Variants
|
|
6
|
+
|
|
7
|
+
### Primary Variants
|
|
8
|
+
| Variant | File Name | Use Case |
|
|
9
|
+
|---------|-----------|----------|
|
|
10
|
+
| Full Horizontal | logo-full-horizontal.{ext} | Website headers, documents |
|
|
11
|
+
| Stacked | logo-stacked.{ext} | Square spaces, social avatars |
|
|
12
|
+
| Icon Only | logo-icon.{ext} | Favicons, app icons, small spaces |
|
|
13
|
+
| Wordmark Only | logo-wordmark.{ext} | When icon already present |
|
|
14
|
+
|
|
15
|
+
### Color Variants
|
|
16
|
+
| Variant | Use Case |
|
|
17
|
+
|---------|----------|
|
|
18
|
+
| Full Color | Default on white/light backgrounds |
|
|
19
|
+
| Reversed | On dark backgrounds |
|
|
20
|
+
| Monochrome Dark | On light backgrounds when color not possible |
|
|
21
|
+
| Monochrome Light | On dark backgrounds when color not possible |
|
|
22
|
+
|
|
23
|
+
## Clear Space
|
|
24
|
+
|
|
25
|
+
### Minimum Clear Space
|
|
26
|
+
The clear space around the logo should equal the height of the logo mark (icon portion).
|
|
27
|
+
|
|
28
|
+
```
|
|
29
|
+
┌─────────────────────────────┐
|
|
30
|
+
│ [x] │
|
|
31
|
+
│ ┌───────────────────┐ │
|
|
32
|
+
│ │ │ │
|
|
33
|
+
[x] │ │ [LOGO] │ [x] │
|
|
34
|
+
│ │ │ │
|
|
35
|
+
│ └───────────────────┘ │
|
|
36
|
+
│ [x] │
|
|
37
|
+
└─────────────────────────────┘
|
|
38
|
+
```
|
|
39
|
+
|
|
40
|
+
Where [x] = height of logo mark
|
|
41
|
+
|
|
42
|
+
## Minimum Size
|
|
43
|
+
|
|
44
|
+
### Digital
|
|
45
|
+
| Format | Minimum Width | Notes |
|
|
46
|
+
|--------|---------------|-------|
|
|
47
|
+
| Full Logo | 120px | All elements legible |
|
|
48
|
+
| Icon Only | 24px | Favicon/small icons |
|
|
49
|
+
| Icon Only | 32px | UI elements |
|
|
50
|
+
|
|
51
|
+
### Print
|
|
52
|
+
| Format | Minimum Width | Notes |
|
|
53
|
+
|--------|---------------|-------|
|
|
54
|
+
| Full Logo | 35mm | Business cards, letterhead |
|
|
55
|
+
| Icon Only | 10mm | Small print items |
|
|
56
|
+
|
|
57
|
+
## Color Usage
|
|
58
|
+
|
|
59
|
+
### Approved Backgrounds
|
|
60
|
+
| Background | Logo Version |
|
|
61
|
+
|------------|--------------|
|
|
62
|
+
| White | Full color or dark mono |
|
|
63
|
+
| Light gray (#F5F5F5+) | Full color or dark mono |
|
|
64
|
+
| Brand primary | Reversed (white) |
|
|
65
|
+
| Dark (#333 or darker) | Reversed (white) |
|
|
66
|
+
| Photography | Ensure sufficient contrast |
|
|
67
|
+
|
|
68
|
+
### Color Rules
|
|
69
|
+
1. Never change logo colors outside approved palette
|
|
70
|
+
2. Don't use gradients on the logo
|
|
71
|
+
3. Don't apply transparency to logo elements
|
|
72
|
+
4. Don't add shadows or effects
|
|
73
|
+
|
|
74
|
+
## Incorrect Usage
|
|
75
|
+
|
|
76
|
+
### Absolute Don'ts
|
|
77
|
+
- ❌ Stretch or compress logo
|
|
78
|
+
- ❌ Rotate at angles
|
|
79
|
+
- ❌ Add drop shadows
|
|
80
|
+
- ❌ Apply gradient fills
|
|
81
|
+
- ❌ Use unapproved colors
|
|
82
|
+
- ❌ Add strokes or outlines
|
|
83
|
+
- ❌ Place on busy backgrounds
|
|
84
|
+
- ❌ Crop any portion
|
|
85
|
+
- ❌ Rearrange elements
|
|
86
|
+
- ❌ Add additional elements
|
|
87
|
+
|
|
88
|
+
### Visual Examples
|
|
89
|
+
```
|
|
90
|
+
WRONG: Stretched WRONG: Rotated WRONG: Wrong color
|
|
91
|
+
┌──────────────┐ ┌────────┐ ┌────────┐
|
|
92
|
+
│ L O G O │ │ / │ │ LOGO │ <- wrong color
|
|
93
|
+
└──────────────┘ │ /LOGO │ └────────┘
|
|
94
|
+
└───────/
|
|
95
|
+
```
|
|
96
|
+
|
|
97
|
+
## Co-branding
|
|
98
|
+
|
|
99
|
+
### Partner Logo Guidelines
|
|
100
|
+
1. Equal visual weight (same height)
|
|
101
|
+
2. Adequate separation between logos
|
|
102
|
+
3. Use divider line if needed
|
|
103
|
+
4. Both logos in their approved colors
|
|
104
|
+
5. Clear space applies to both
|
|
105
|
+
|
|
106
|
+
### Layout Options
|
|
107
|
+
```
|
|
108
|
+
Option A: Side by side with divider
|
|
109
|
+
[OUR LOGO] | [PARTNER LOGO]
|
|
110
|
+
|
|
111
|
+
Option B: Stacked
|
|
112
|
+
[OUR LOGO]
|
|
113
|
+
+
|
|
114
|
+
[PARTNER LOGO]
|
|
115
|
+
```
|
|
116
|
+
|
|
117
|
+
## File Formats
|
|
118
|
+
|
|
119
|
+
### Recommended Formats
|
|
120
|
+
| Usage | Format | Notes |
|
|
121
|
+
|-------|--------|-------|
|
|
122
|
+
| Web | SVG | Preferred, scalable |
|
|
123
|
+
| Web fallback | PNG | With transparency |
|
|
124
|
+
| Print | PDF | Vector, high quality |
|
|
125
|
+
| Print alt | EPS | Legacy systems |
|
|
126
|
+
| Documents | PNG | High res (300dpi) |
|
|
127
|
+
|
|
128
|
+
### File Organization
|
|
129
|
+
```
|
|
130
|
+
assets/logos/
|
|
131
|
+
├── full-horizontal/
|
|
132
|
+
│ ├── logo-full-color.svg
|
|
133
|
+
│ ├── logo-full-color.png
|
|
134
|
+
│ ├── logo-reversed.svg
|
|
135
|
+
│ ├── logo-mono-dark.svg
|
|
136
|
+
│ └── logo-mono-light.svg
|
|
137
|
+
├── icon-only/
|
|
138
|
+
│ ├── icon-full-color.svg
|
|
139
|
+
│ ├── icon-reversed.svg
|
|
140
|
+
│ └── favicon.ico
|
|
141
|
+
└── monochrome/
|
|
142
|
+
├── logo-black.svg
|
|
143
|
+
└── logo-white.svg
|
|
144
|
+
```
|
|
145
|
+
|
|
146
|
+
## Platform-Specific Guidelines
|
|
147
|
+
|
|
148
|
+
### Social Media
|
|
149
|
+
| Platform | Format | Size | Notes |
|
|
150
|
+
|----------|--------|------|-------|
|
|
151
|
+
| LinkedIn | PNG | 300x300px | Icon only |
|
|
152
|
+
| Twitter/X | PNG | 400x400px | Icon only |
|
|
153
|
+
| Facebook | PNG | 180x180px | Icon only |
|
|
154
|
+
| Instagram | PNG | 320x320px | Icon only |
|
|
155
|
+
|
|
156
|
+
### Website
|
|
157
|
+
| Location | Variant | Size |
|
|
158
|
+
|----------|---------|------|
|
|
159
|
+
| Header | Full horizontal | 120-200px width |
|
|
160
|
+
| Footer | Full horizontal | 100-150px width |
|
|
161
|
+
| Favicon | Icon only | 32x32px |
|
|
162
|
+
| Apple Touch | Icon only | 180x180px |
|
|
163
|
+
|
|
164
|
+
### Documents
|
|
165
|
+
| Document | Variant | Placement |
|
|
166
|
+
|----------|---------|-----------|
|
|
167
|
+
| Letterhead | Full horizontal | Top left |
|
|
168
|
+
| Presentation | Icon + wordmark | Title slide |
|
|
169
|
+
| Report | Full horizontal | Cover + footer |
|
|
170
|
+
|
|
171
|
+
## Logo Approval Process
|
|
172
|
+
|
|
173
|
+
### Before Using Logo
|
|
174
|
+
1. Verify you have the correct version
|
|
175
|
+
2. Check background compatibility
|
|
176
|
+
3. Ensure minimum size requirements
|
|
177
|
+
4. Confirm clear space allocation
|
|
178
|
+
5. Review against these guidelines
|
|
179
|
+
|
|
180
|
+
### Requesting Approval
|
|
181
|
+
For non-standard uses:
|
|
182
|
+
1. Submit mockup showing proposed usage
|
|
183
|
+
2. Include context (medium, audience)
|
|
184
|
+
3. Wait for brand team approval
|
|
185
|
+
4. Document approved exceptions
|
|
@@ -0,0 +1,85 @@
|
|
|
1
|
+
# Messaging Framework
|
|
2
|
+
|
|
3
|
+
## Framework Structure
|
|
4
|
+
|
|
5
|
+
```
|
|
6
|
+
Mission (Why we exist)
|
|
7
|
+
↓
|
|
8
|
+
Vision (Where we're going)
|
|
9
|
+
↓
|
|
10
|
+
Value Proposition (What we offer)
|
|
11
|
+
↓
|
|
12
|
+
Positioning Statement (How we're different)
|
|
13
|
+
↓
|
|
14
|
+
Key Messages (What we say)
|
|
15
|
+
↓
|
|
16
|
+
Proof Points (Why to believe)
|
|
17
|
+
```
|
|
18
|
+
|
|
19
|
+
## Core Statements
|
|
20
|
+
|
|
21
|
+
### Mission Statement
|
|
22
|
+
```
|
|
23
|
+
We [action] for [audience] by [method] so they can [outcome].
|
|
24
|
+
```
|
|
25
|
+
|
|
26
|
+
### Vision Statement
|
|
27
|
+
```
|
|
28
|
+
A world where [aspiration/change we want to see].
|
|
29
|
+
```
|
|
30
|
+
|
|
31
|
+
### Value Proposition
|
|
32
|
+
```
|
|
33
|
+
For [target customer] who [need/problem],
|
|
34
|
+
[Product/Brand] is a [category]
|
|
35
|
+
that [key benefit].
|
|
36
|
+
Unlike [competitors],
|
|
37
|
+
we [unique differentiator].
|
|
38
|
+
```
|
|
39
|
+
|
|
40
|
+
### Positioning Statement
|
|
41
|
+
```
|
|
42
|
+
[Brand] is the [category] for [audience]
|
|
43
|
+
who want [desired outcome]
|
|
44
|
+
because [reason to believe].
|
|
45
|
+
```
|
|
46
|
+
|
|
47
|
+
## Message Architecture
|
|
48
|
+
|
|
49
|
+
### Primary Message
|
|
50
|
+
One sentence that captures your core value.
|
|
51
|
+
|
|
52
|
+
### Supporting Messages (3-5)
|
|
53
|
+
Each addresses a different benefit or audience need.
|
|
54
|
+
|
|
55
|
+
| Message | Audience Need | Proof Point |
|
|
56
|
+
|---------|---------------|-------------|
|
|
57
|
+
| [Message 1] | [Need] | [Evidence] |
|
|
58
|
+
| [Message 2] | [Need] | [Evidence] |
|
|
59
|
+
| [Message 3] | [Need] | [Evidence] |
|
|
60
|
+
|
|
61
|
+
### Elevator Pitches
|
|
62
|
+
|
|
63
|
+
**10-second:**
|
|
64
|
+
[One sentence that sparks interest]
|
|
65
|
+
|
|
66
|
+
**30-second:**
|
|
67
|
+
[Problem + solution + differentiation]
|
|
68
|
+
|
|
69
|
+
**60-second:**
|
|
70
|
+
[Full pitch with proof points]
|
|
71
|
+
|
|
72
|
+
## Message by Audience
|
|
73
|
+
|
|
74
|
+
| Audience | Pain Point | Key Message | CTA |
|
|
75
|
+
|----------|------------|-------------|-----|
|
|
76
|
+
| [Segment 1] | [Pain] | [Message] | [Action] |
|
|
77
|
+
| [Segment 2] | [Pain] | [Message] | [Action] |
|
|
78
|
+
|
|
79
|
+
## Message Testing
|
|
80
|
+
|
|
81
|
+
1. Is it clear? (No jargon)
|
|
82
|
+
2. Is it differentiated? (Competitors can't say it)
|
|
83
|
+
3. Is it credible? (Can we prove it)
|
|
84
|
+
4. Is it compelling? (Does audience care)
|
|
85
|
+
5. Is it consistent? (Aligns with brand)
|