thumbgate 1.15.0 → 1.16.1

package/public/index.html

@@ -24,14 +24,14 @@ __GOOGLE_SITE_VERIFICATION_META__
 <link rel="apple-touch-icon" href="/assets/brand/thumbgate-mark.svg">
 <meta property="og:image" content="/og.png">
 <title>ThumbGate — Stop paying for the same AI mistake twice</title>
-<meta name="description" content="Stop paying for the same AI mistake twice. ThumbGate turns 👍 thumbs up and 👎 thumbs down feedback into history-aware lessons and Pre-Action Gates that block repeat AI agent mistakes before they reach the model — self-improving agent governance with shared lessons and org visibility for Claude Code, Cursor, Codex, Gemini, Amp, and OpenCode.">
+<meta name="description" content="Stop paying for the same AI mistake twice. ThumbGate is the enforcement layer for AI agent orchestration: 👍 thumbs up and 👎 thumbs down become history-aware lessons, shared lessons and org visibility, plus Pre-Action Checks that block repeat mistakes before the next tool call across Claude Code, Cursor, Codex, Gemini, Amp, Cline, and OpenCode.">
 <meta property="og:title" content="ThumbGate — Stop paying for the same AI mistake twice">
-<meta property="og:description" content="Frontier LLMs are expensive and repeat mistakes cost real money. ThumbGate blocks known-bad AI agent actions before they hit the model — zero tokens spent on retries, hallucinations, or repeat commands. Fix it once, your bill never sees it again.">
+<meta property="og:description" content="Frontier LLMs are expensive, opaque, and unreliable in production. ThumbGate gates risky agent actions before they run: workflow shape, inspection evidence, token budget, and repeated-failure memory in one pre-action check.">
 <meta property="og:type" content="website">
 <meta property="og:image" content="https://thumbgate-production.up.railway.app/og.png">
 <meta name="twitter:card" content="summary_large_image">
 <meta name="twitter:image" content="https://thumbgate-production.up.railway.app/og.png">
-<meta name="keywords" content="ThumbGate, thumbgate, save LLM tokens, reduce Claude API cost, reduce OpenAI cost, AI agent token savings, prevent LLM retries, prevent hallucination retries, stop AI token waste, pre-action gates, agent governance, Claude Code, Cursor, Codex, Gemini, Amp, OpenCode, workflow hardening, context engineering, AI authenticity, brand authenticity AI">
+<meta name="keywords" content="ThumbGate, thumbgate, AI agent orchestration, AI experience orchestration, agent enforcement layer, save LLM tokens, reduce Claude API cost, reduce OpenAI cost, AI agent token savings, prevent LLM retries, prevent hallucination retries, stop AI token waste, pre-action checks, agent governance, Claude Code, Cursor, Codex, Gemini, Amp, Cline, OpenCode, workflow hardening, context engineering, AI authenticity, brand authenticity AI">
 <link rel="icon" type="image/png" href="/thumbgate-icon.png">
 <link rel="apple-touch-icon" href="/apple-touch-icon.png">
 
@@ -53,7 +53,7 @@ __GA_BOOTSTRAP__
   "@type": "SoftwareApplication",
   "name": "ThumbGate",
   "alternateName": "thumbgate",
-  "description": "ThumbGate stops you from paying for the same AI mistake twice. Frontier LLMs are expensive — and every repeated hallucination, retry loop, or known-bad tool call burns more tokens. ThumbGate's Pre-Action Gates intercept the call before it hits the model, so you spend zero tokens on mistakes you've already corrected once. Works with Claude Code, Cursor, Codex, Gemini, Amp, OpenCode, and any MCP-compatible agent.",
+  "description": "ThumbGate stops you from paying for the same AI mistake twice. Frontier LLMs are expensive, opaque, and unreliable in production — every repeated hallucination, retry loop, or known-bad tool call burns more tokens. ThumbGate's Pre-Action Checks inspect workflow shape, environment evidence, budget, and repeated-failure memory before the action runs. Works with Claude Code, Cursor, Codex, Gemini, Amp, Cline, OpenCode, and any MCP-compatible agent.",
   "applicationCategory": "DeveloperApplication",
   "operatingSystem": "Cross-platform, Node.js >=18.18.0",
   "license": "https://opensource.org/licenses/MIT",
@@ -68,10 +68,13 @@ __GA_BOOTSTRAP__
   },
   "featureList": [
     "Prevent expensive AI mistakes — catch bad commands, destructive database actions, unsafe publishes, and risky API calls before execution",
-    "Make AI stop repeating mistakes — thumbs-down feedback becomes history-aware lessons and Pre-Action Gates",
+    "Make AI stop repeating mistakes — thumbs-down feedback becomes history-aware lessons and Pre-Action Checks",
     "Turn AI into a reliable operator — checkpoint risky actions, enforce safe patterns, and keep proof of what changed",
     "ThumbGate GPT for ChatGPT — check proposed agent actions, capture thumbs-up/down lessons, and route users into local enforcement",
     "Workflow Sentinel — score blast radius before PR, merge, release, and publish actions fire",
+    "Workflow architecture checks — distinguish predefined workflows, parallel fan-out, and open-ended agents before execution",
+    "Environment inspection evidence — require read-before-write, screenshots, API response checks, tests, or output validation for open-ended agent loops",
+    "Parallel branch budgets — prevent agent desktops and fan-out workflows from silently multiplying token spend",
     "Docker Sandboxes routing — move high-risk local runs into isolated microVM-backed execution",
     "Hosted sandbox dispatch — signed isolated lane for team automations",
     "Domain Skill Packs — Stripe, Railway, database migration best practices",
@@ -81,10 +84,10 @@ __GA_BOOTSTRAP__
     "Background Agent Governance — per-agent pass rates, CI auto-feedback",
     "Memory Migration — imports Claude Code MEMORY.md into unlimited SQLite DB",
     "Prompt-Level DLP — scans tool call inputs before execution",
-    "Per-Step Scoring — every gate decision becomes a DPO/KTO training signal",
+    "Per-Step Scoring — every check decision becomes a DPO/KTO training signal",
     "HuggingFace Export — share PII-redacted agent traces as open training datasets",
     "Unified Context — one-call context assembly with session, lessons, guards, and code-graph",
-    "AI Authenticity Enforcement — every gate reflects your team's actual standards, not generic AI patterns"
+    "AI Authenticity Enforcement — every check reflects your team's actual standards, not generic AI patterns"
   ],
   "offers": [
     {
@@ -92,12 +95,12 @@ __GA_BOOTSTRAP__
       "name": "Free",
       "price": "0",
       "priceCurrency": "USD",
-      "description": "Free local CLI enforcement for one developer — captures, recalls, gates, and PreToolUse hook blocking after install"
+      "description": "Free local CLI enforcement for one developer — captures, recalls, checks, and PreToolUse hook blocking after install"
     },
     {
       "@type": "Offer",
       "name": "Team",
-      "price": "99",
+      "price": "49",
       "priceCurrency": "USD",
       "description": "Intake-led team rollout with a workflow hardening sprint, shared enforcement memory, org dashboard visibility, approval boundaries, release confidence, Docker Sandboxes guidance for risky local autonomy, and pilot support for teams shipping AI-generated changes",
       "url": "https://thumbgate-production.up.railway.app/#workflow-sprint-intake"
@@ -150,7 +153,7 @@ __GA_BOOTSTRAP__
     {
       "@type": "HowToStep",
       "position": 4,
-      "name": "Pre-action gates block the mistake",
+      "name": "Pre-action checks block the mistake",
       "text": "When the agent tries to repeat a known-bad action, the PreToolUse hook fires and physically blocks the tool call before execution. The agent cannot repeat the mistake."
     }
   ],
@@ -177,7 +180,7 @@ __GA_BOOTSTRAP__
       "name": "How is ThumbGate different from model-training feedback loops?",
       "acceptedAnswer": {
         "@type": "Answer",
-        "text": "Model-training feedback loops update weights. ThumbGate does not touch the model. It injects past feedback into context so your agent is shaped by your corrections in real time. Think of it as a behavioral immune system, not a training pipeline. The gate blocks are hard enforcement, not soft suggestions."
+        "text": "Model-training feedback loops update weights. ThumbGate does not touch the model. It injects past feedback into context so your agent is shaped by your corrections in real time. Think of it as a behavioral immune system, not a training pipeline. The check blocks are hard enforcement, not soft suggestions."
       }
     },
     {
@@ -185,7 +188,7 @@ __GA_BOOTSTRAP__
       "name": "What is the ThumbGate tech stack?",
       "acceptedAnswer": {
         "@type": "Answer",
-        "text": "SQLite+FTS5 lesson DB, MemAlign-inspired dual recall, Thompson Sampling for adaptive gates, LanceDB vector search with Hugging Face embeddings, ContextFS context assembly, Bayesian belief updates, and PreToolUse hook enforcement."
+        "text": "SQLite+FTS5 lesson DB, MemAlign-inspired dual recall, Thompson Sampling for adaptive checks, LanceDB vector search with Hugging Face embeddings, ContextFS context assembly, Bayesian belief updates, and PreToolUse hook enforcement."
       }
     },
     {
@@ -193,7 +196,7 @@ __GA_BOOTSTRAP__
       "name": "What AI agents does ThumbGate work with?",
       "acceptedAnswer": {
         "@type": "Answer",
-        "text": "Claude Code, Cursor, Codex, Gemini CLI, Amp, OpenCode, and any MCP-compatible agent."
+        "text": "Claude Code, Cursor, Codex, Gemini CLI, Amp, Cline, OpenCode, and any MCP-compatible agent."
       }
     },
     {
@@ -204,20 +207,28 @@ __GA_BOOTSTRAP__
         "text": "No. The ThumbGate GPT is the ChatGPT entrypoint for checking proposed actions, capturing thumbs-up/down lessons, and getting setup help. Use it for advice and checkpointing; hard enforcement still runs locally where the agent executes after npx thumbgate init."
       }
     },
+    {
+      "@type": "Question",
+      "name": "Why does the ChatGPT ads rollout matter to ThumbGate?",
+      "acceptedAnswer": {
+        "@type": "Answer",
+        "text": "OpenAI began testing ads in ChatGPT in the US on February 9, 2026, and Digiday reported CPC bidding on April 21, 2026. As conversational AI becomes a monetized discovery surface, teams need a cleaner boundary between AI advice and risky execution. ThumbGate is that pre-action check layer."
+      }
+    },
     {
       "@type": "Question",
       "name": "How does ThumbGate reduce host blast radius for high-risk local runs?",
       "acceptedAnswer": {
         "@type": "Answer",
-        "text": "ThumbGate combines pre-action gates with execution guidance. Workflow Sentinel predicts risky local actions before they execute, and high-risk runs can be routed into Docker Sandboxes instead of running directly on the host. Team workflows also have a signed hosted sandbox lane for isolated automation dispatch."
+        "text": "ThumbGate combines pre-action checks with execution guidance. Workflow Sentinel predicts risky local actions before they execute, and high-risk runs can be routed into Docker Sandboxes instead of running directly on the host. Team workflows also have a signed hosted sandbox lane for isolated automation dispatch."
       }
     },
     {
       "@type": "Question",
-      "name": "How are pre-action gates different from prompt rules?",
+      "name": "How are pre-action checks different from prompt rules?",
       "acceptedAnswer": {
         "@type": "Answer",
-        "text": "Prompt rules are suggestions agents can ignore. Pre-Action Gates are enforcement — they block the action before execution via PreToolUse hooks. Gates are auto-generated from feedback and use Thompson Sampling to adapt."
+        "text": "Prompt rules are suggestions agents can ignore. Pre-Action Checks are enforcement — they block the action before execution via PreToolUse hooks. Checks are auto-generated from feedback and use Thompson Sampling to adapt."
       }
     },
     {
@@ -225,7 +236,7 @@ __GA_BOOTSTRAP__
       "name": "How does ThumbGate prevent AI slop and protect brand authenticity?",
       "acceptedAnswer": {
         "@type": "Answer",
-        "text": "AI slop happens when agents act without human judgment as a hard gate — generating repetitive, generic outputs that erode trust and dilute your brand. ThumbGate inserts human thumbs-up/down between AI intent and execution. Every thumbs-down becomes a prevention rule that blocks the bad pattern permanently. Every thumbs-up reinforces what 'good' looks like for your specific context. Your agent's outputs reflect your actual standards, not generic AI patterns. This is authenticity enforcement at the tool-call level."
+        "text": "AI slop happens when agents act without human judgment as a hard check — generating repetitive, generic outputs that erode trust and dilute your brand. ThumbGate inserts human thumbs-up/down between AI intent and execution. Every thumbs-down becomes a prevention rule that blocks the bad pattern permanently. Every thumbs-up reinforces what 'good' looks like for your specific context. Your agent's outputs reflect your actual standards, not generic AI patterns. This is authenticity enforcement at the tool-call level."
       }
     },
     {
@@ -314,17 +325,17 @@ __GA_BOOTSTRAP__
   .hero-install .cmd { color: var(--cyan); }
   .hero-install .copy-hint { font-size: 11px; color: var(--text-muted); font-family: var(--font); margin-left: 8px; }
   .hero-install .copied { color: var(--green); }
-  .first-gate-card { max-width: 820px; margin: 0 auto 28px; text-align: left; border: 1px solid rgba(34,211,238,0.28); background: linear-gradient(135deg, rgba(34,211,238,0.08) 0%, rgba(74,222,128,0.06) 100%); border-radius: 14px; padding: 22px; box-shadow: 0 18px 60px rgba(0,0,0,0.22); }
-  .first-gate-card h2 { font-size: clamp(22px, 3vw, 30px); line-height: 1.15; margin-bottom: 8px; letter-spacing: -0.025em; }
-  .first-gate-card p { max-width: none; margin: 0 0 16px; color: var(--text-muted); font-size: 15px; }
-  .first-gate-steps { display: grid; grid-template-columns: repeat(3, 1fr); gap: 12px; margin-top: 16px; }
-  .first-gate-step { border: 1px solid var(--border); border-radius: 10px; background: rgba(10,10,11,0.62); padding: 14px; }
-  .first-gate-step strong { display: block; color: var(--cyan); margin-bottom: 6px; }
-  .first-gate-step p { font-size: 13px; line-height: 1.5; margin: 0; }
-  .first-gate-examples { display: grid; gap: 8px; margin-top: 12px; }
-  .first-gate-example { font-family: var(--mono); border-radius: 8px; padding: 10px 12px; font-size: 12px; overflow-x: auto; line-height: 1.55; }
-  .first-gate-example.signal-good { color: var(--green); background: rgba(74,222,128,0.08); border: 1px solid rgba(74,222,128,0.24); }
-  .first-gate-example.signal-fix { color: #fda4af; background: rgba(251,113,133,0.08); border: 1px solid rgba(251,113,133,0.24); }
+  .first-check-card { max-width: 820px; margin: 0 auto 28px; text-align: left; border: 1px solid rgba(34,211,238,0.28); background: linear-gradient(135deg, rgba(34,211,238,0.08) 0%, rgba(74,222,128,0.06) 100%); border-radius: 14px; padding: 22px; box-shadow: 0 18px 60px rgba(0,0,0,0.22); }
+  .first-check-card h2 { font-size: clamp(22px, 3vw, 30px); line-height: 1.15; margin-bottom: 8px; letter-spacing: -0.025em; }
+  .first-check-card p { max-width: none; margin: 0 0 16px; color: var(--text-muted); font-size: 15px; }
+  .first-check-steps { display: grid; grid-template-columns: repeat(3, 1fr); gap: 12px; margin-top: 16px; }
+  .first-check-step { border: 1px solid var(--border); border-radius: 10px; background: rgba(10,10,11,0.62); padding: 14px; }
+  .first-check-step strong { display: block; color: var(--cyan); margin-bottom: 6px; }
+  .first-check-step p { font-size: 13px; line-height: 1.5; margin: 0; }
+  .first-check-examples { display: grid; gap: 8px; margin-top: 12px; }
+  .first-check-example { font-family: var(--mono); border-radius: 8px; padding: 10px 12px; font-size: 12px; overflow-x: auto; line-height: 1.55; }
+  .first-check-example.signal-good { color: var(--green); background: rgba(74,222,128,0.08); border: 1px solid rgba(74,222,128,0.24); }
+  .first-check-example.signal-fix { color: #fda4af; background: rgba(251,113,133,0.08); border: 1px solid rgba(251,113,133,0.24); }
 
   /* SOCIAL PROOF BAR */
   .proof-bar { display: flex; justify-content: center; flex-wrap: wrap; gap: 10px; font-size: 13px; color: var(--text-muted); padding: 4px 0 12px; max-width: 1040px; margin: 0 auto; }
@@ -505,7 +516,7 @@ __GA_BOOTSTRAP__
   @media (max-width: 700px) {
     .steps { grid-template-columns: 1fr; }
     .compatibility-grid { grid-template-columns: 1fr; }
-    .first-gate-steps { grid-template-columns: 1fr; }
+    .first-check-steps { grid-template-columns: 1fr; }
     .gpt-steps { grid-template-columns: 1fr; }
     .seo-grid { grid-template-columns: 1fr; }
     .autoresearch-grid { grid-template-columns: 1fr; }
@@ -563,7 +574,8 @@ __GA_BOOTSTRAP__
     <div class="hero-thumbs">👍👎</div>
     <div class="hero-badge">● Your AI coding bill has a leak</div>
     <h1>Stop paying $ for the same AI mistake.</h1>
-    <p style="font-size:18px;color:var(--text-muted);max-width:720px;margin:0 auto 20px;line-height:1.6;">Every retry loop, every hallucinated import, every "let me try a different approach" — those are billable tokens on every LLM vendor's bill. Thumbs-down once; ThumbGate blocks that exact mistake on every future call. Across Claude Code, Cursor, Codex, Gemini, Amp, OpenCode — any MCP-compatible agent, forever, including fast-moving vibe coding workflows.</p>
+    <p style="font-size:18px;color:var(--text-muted);max-width:720px;margin:0 auto 20px;line-height:1.6;">Every retry loop, every hallucinated import, every "let me try a different approach" — those are billable tokens on every LLM vendor's bill. Thumbs-down once; ThumbGate blocks that exact mistake on every future call. Across Claude Code, Cursor, Codex, Gemini, Amp, Cline, OpenCode — any MCP-compatible agent, forever, including fast-moving vibe coding workflows.</p>
+    <p style="font-size:15px;color:var(--text-dim);max-width:760px;margin:0 auto 24px;line-height:1.6;">As desktop agents move into parallel sessions, terminals, and production workflows, ThumbGate checks the thing benchmarks miss: is this next action a known workflow, an open-ended agent, a costly fan-out, or a blind tool call with no way to verify it worked?</p>
 
     <!-- HERO PRICING CARD — visible in first viewport so $19/mo and $149/yr never get buried -->
     <div id="pro-pitch" style="max-width:820px;margin:0 auto 32px;padding:24px 28px;background:linear-gradient(180deg,rgba(17,17,19,0.94) 0%,rgba(22,22,24,0.94) 100%);border:1px solid rgba(34,211,238,0.32);border-radius:20px;box-shadow:0 0 0 1px rgba(34,211,238,0.18),0 24px 64px rgba(0,0,0,0.35);text-align:left;">
@@ -601,9 +613,9 @@ __GA_BOOTSTRAP__
       <div style="font-size:13px;color:var(--text-muted);margin-bottom:4px;">💸 Tokens saved — since install (Sonnet-blended, conservative)</div>
       <div id="hero-savings-counter" data-target="1247.82" style="font-size:44px;font-weight:700;color:#4ade80;letter-spacing:-0.02em;line-height:1;margin-bottom:18px;">$0.00</div>
       <div style="font-size:12px;line-height:1.8;border-top:1px solid rgba(255,255,255,0.06);padding-top:12px;">
-        <div style="color:#4ade80;">✅ gate:no-force-push — blocked 12×</div>
-        <div style="color:#4ade80;">✅ gate:no-hallucinated-import — blocked 8×</div>
-        <div style="color:#f87171;">❌ gate:no-drop-prod — FIRED · saved ~$3.40</div>
+        <div style="color:#4ade80;">✅ check:no-force-push — blocked 12×</div>
+        <div style="color:#4ade80;">✅ check:no-hallucinated-import — blocked 8×</div>
+        <div style="color:#f87171;">❌ check:no-drop-prod — FIRED · saved ~$3.40</div>
         <div style="color:var(--text-muted);font-size:11px;margin-top:8px;">Sample shown. Your own dashboard tracks live feedback log + blocked calls from day one. <span style="color:var(--cyan);">Open dashboard →</span></div>
       </div>
     </a>
@@ -619,7 +631,7 @@ __GA_BOOTSTRAP__
       })();
     </script>
     <div class="hero-signals">
-      <a class="signal-pill signal-down" href="#how-it-works" title="See how gate interception works">Block repeat hallucinations before the model sees them</a>
+      <a class="signal-pill signal-down" href="#how-it-works" title="See how check interception works">Block repeat hallucinations before the model sees them</a>
       <a class="signal-pill signal-up" href="#how-it-works" title="See the one-thumbs-down enforcement loop">Thumbs-down once, blocked forever, across every agent</a>
       <a class="signal-pill" href="#install" title="Install the CLI">CLI-first workflow governance with a live tokens-saved counter</a>
     </div>
@@ -646,34 +658,34 @@ __GA_BOOTSTRAP__
       <span style="display:inline-flex;align-items:center;gap:4px;">🛡️ Local-first — no cloud required</span>
       <span style="display:inline-flex;align-items:center;gap:4px;">🔌 6 agent integrations</span>
     </div>
-    <p style="font-size:13px;color:var(--text-muted);margin:16px auto 0;max-width:660px;">No, you do not have to chat inside the GPT forever. The GPT is advice and checkpointing; local hooks do the hard blocking for Claude Code, Cursor, Codex, Gemini, Amp, OpenCode, and MCP-compatible agents.</p>
+    <p style="font-size:13px;color:var(--text-muted);margin:16px auto 0;max-width:660px;">No, you do not have to chat inside the GPT forever. The GPT is advice and checkpointing; local hooks do the hard blocking for Claude Code, Cursor, Codex, Gemini, Amp, Cline, OpenCode, and MCP-compatible agents.</p>
     <div id="demo" style="margin:28px auto 0;max-width:560px;text-align:center;" onclick="posthog.capture('hero_demo_view')">
       <div style="font-size:13px;color:var(--text-muted);margin-bottom:8px;letter-spacing:0.04em;text-transform:uppercase;">▶ 90-second demo · force-push → 👎 → blocked</div>
       <video src="/assets/tiktok-agent-memory.mp4" controls playsinline preload="metadata" poster="/assets/instagram-card.png" style="width:100%;max-width:560px;border-radius:12px;border:1px solid var(--border);background:#000;box-shadow:0 10px 40px rgba(0,0,0,0.4);"></video>
       <a href="/checkout/pro?utm_source=website&utm_medium=hero_demo&utm_campaign=pro_trial&cta_id=hero_post_demo" onclick="posthog.capture('hero_cta_click',{cta:'start_trial_post_demo'})" style="display:inline-block;margin-top:14px;color:var(--cyan);font-size:14px;font-weight:700;text-decoration:none;">→ Start 7-day Pro trial</a>
     </div>
     <p style="font-size:13px;color:var(--text-muted);margin:8px auto 28px;max-width:560px;">Your agent has no memory. Every session, the same wrong pattern runs. ThumbGate turns a single correction into a permanent block — before the next tool call fires. <a href="#pricing" style="color:var(--cyan);text-decoration:none;">See all plans →</a></p>
-    <div class="first-gate-card" id="first-gate">
+    <div class="first-check-card" id="first-check">
       <div class="section-label" style="text-align:left;margin-bottom:8px;">First-Dollar Activation Path</div>
       <h2>Block your first repeated AI mistake in 5 minutes.</h2>
-      <p>Prove one blocked repeat before asking anyone to buy. The fastest path to value: one person, one repeated mistake, one gate that blocks it permanently.</p>
-      <div class="first-gate-steps">
-        <div class="first-gate-step">
+      <p>Prove one blocked repeat before asking anyone to buy. The fastest path to value: one person, one repeated mistake, one check that blocks it permanently.</p>
+      <div class="first-check-steps">
+        <div class="first-check-step">
           <strong>1. Install ThumbGate</strong>
           <p>Run <code>npx thumbgate init</code> in your repo. Or install the <a href="https://github.com/IgorGanapolsky/ThumbGate/releases/latest/download/thumbgate-claude-desktop.mcpb" style="color:var(--cyan);">Claude Extension</a>, <a href="/codex-plugin" style="color:var(--cyan);">Codex plugin</a>, <a href="https://github.com/IgorGanapolsky/ThumbGate/tree/main/plugins/cursor-marketplace" style="color:var(--cyan);">Cursor plugin</a>, or <a href="/go/gpt" style="color:var(--cyan);">open the GPT</a>. Native ChatGPT rating buttons are not the ThumbGate capture path.</p>
         </div>
-        <div class="first-gate-step">
+        <div class="first-check-step">
           <strong>2. Give feedback</strong>
           <p>Give <code>thumbs up</code> when the agent follows your standards, or <code>thumbs down</code> when it misses. ThumbGate captures the context and distills a lesson from up to 8 prior entries.</p>
         </div>
-        <div class="first-gate-step">
-          <strong>3. The gate blocks the repeat</strong>
+        <div class="first-check-step">
+          <strong>3. The check blocks the repeat</strong>
           <p>Next time the agent tries the same mistake, the PreToolUse hook fires and physically blocks it. Upgrade after one real blocked repeat when you need the dashboard and exports.</p>
         </div>
       </div>
-      <div class="first-gate-examples" aria-label="ThumbGate feedback examples">
-        <div class="first-gate-example signal-good">thumbs up: this review named exact files, commands, and tests; repeat this evidence-first format.</div>
-        <div class="first-gate-example signal-fix">thumbs down: the answer ignored my request for exact files and tests; next time include file paths, commands, and verification evidence.</div>
+      <div class="first-check-examples" aria-label="ThumbGate feedback examples">
+        <div class="first-check-example signal-good">thumbs up: this review named exact files, commands, and tests; repeat this evidence-first format.</div>
+        <div class="first-check-example signal-fix">thumbs down: the answer ignored my request for exact files and tests; next time include file paths, commands, and verification evidence.</div>
       </div>
     </div>
     <nav class="proof-bar" aria-label="ThumbGate install and proof links">
@@ -688,7 +700,7 @@ __GA_BOOTSTRAP__
       <a href="https://github.com/IgorGanapolsky/ThumbGate/actions" target="_blank" rel="noopener">CI and proof lanes →</a>
       <a href="https://github.com/IgorGanapolsky/ThumbGate/blob/main/docs/RELEASE_CONFIDENCE.md" target="_blank" rel="noopener">Release confidence →</a>
       <a href="https://www.producthunt.com/products/thumbgate" target="_blank" rel="noopener">Product Hunt →</a>
-      <a href="#compatibility">Claude Code · Cursor · Codex · Gemini · Amp · OpenCode</a>
+      <a href="#compatibility">Claude Code · Cursor · Codex · Gemini · Amp · Cline · OpenCode</a>
     </nav>
   </div>
 </section>
@@ -708,13 +720,13 @@ __GA_BOOTSTRAP__
         <div><span class="fn">npx</span> thumbgate init</div>
         <div>&nbsp;</div>
         <div><span class="comment"># Your agent tries to delete production db...</span></div>
-        <div><span class="keyword">⛔ Gate blocked:</span> <span class="string">"Never run DROP on production tables"</span></div>
+        <div><span class="keyword">⛔ Check blocked:</span> <span class="string">"Never run DROP on production tables"</span></div>
         <div><span class="comment"># Rule auto-generated from your previous 👎</span></div>
         <div>&nbsp;</div>
-        <div><span class="comment"># That's it. One thumbs-down = one permanent gate.</span></div>
+        <div><span class="comment"># That's it. One thumbs-down = one permanent check.</span></div>
       </div>
     </div>
-    <p style="text-align:center;margin-top:16px;font-size:14px;color:var(--text-muted);">This is the entire product in 2 lines. Install, give feedback, gates auto-generate.</p>
+    <p style="text-align:center;margin-top:16px;font-size:14px;color:var(--text-muted);">This is the entire product in 2 lines. Install, give feedback, checks auto-generate.</p>
   </div>
 </section>
 
@@ -753,7 +765,7 @@ __GA_BOOTSTRAP__
           <p>Download the <a href="https://github.com/IgorGanapolsky/ThumbGate/releases/latest/download/thumbgate-claude-desktop.mcpb" style="color:#d97706;font-weight:600;">.mcpb bundle</a> for Claude Desktop, or use the repo marketplace: <code>/plugin marketplace add IgorGanapolsky/ThumbGate</code></p>
         </div>
         <div class="gpt-step">
-          <strong>3. Give feedback, gates auto-generate</strong>
+          <strong>3. Give feedback, checks auto-generate</strong>
           <p>Type <code>thumbs down</code> when Claude makes a mistake. ThumbGate distills a lesson from up to 8 prior entries and blocks the pattern permanently via PreToolUse hooks.</p>
         </div>
       </div>
@@ -762,7 +774,7 @@ __GA_BOOTSTRAP__
         <a href="/guide.html" class="btn-free" style="display:inline-flex;align-items:center;padding:12px 20px;border-radius:8px;">Claude Desktop setup guide</a>
         <a href="https://github.com/IgorGanapolsky/ThumbGate/blob/main/.claude-plugin/README.md" class="btn-free" target="_blank" rel="noopener" style="display:inline-flex;align-items:center;padding:12px 20px;border-radius:8px;">Claude plugin docs</a>
       </div>
-      <p class="gpt-note"><strong>Claude Code Skill:</strong> Type <code>/thumbgate</code> in any Claude Code session. Auto-triggers on “gate”, “feedback”, “block mistake”. Free skill on top of the same local gateway.</p>
+      <p class="gpt-note"><strong>Claude Code Skill:</strong> Type <code>/thumbgate</code> in any Claude Code session. Auto-triggers on “check”, “feedback”, “block mistake”. Free skill on top of the same local gateway.</p>
     </div>
   </div>
 </section>
@@ -772,8 +784,8 @@ __GA_BOOTSTRAP__
   <div class="container">
     <div class="gpt-panel">
       <div class="section-label" style="text-align:left;">ChatGPT Entry Point · Live ThumbGate GPT for ChatGPT</div>
-      <h2>Open the GPT. Give typed thumbs feedback. Turn the lesson into a gate.</h2>
-      <p>ThumbGate should meet users where they already ask AI for help. The live GPT is the lowest-friction way to capture a useful thumbs-up/down lesson, check a risky action, and prove the enforcement loop before installing anything.</p>
+      <h2>Open the GPT. Give typed thumbs feedback. Turn the lesson into a check.</h2>
+      <p>ThumbGate should meet users where they already ask AI for help. The live GPT is the lowest-friction way to capture a useful thumbs-up/down lesson, check a risky action, and prove the enforcement loop before installing anything. As ChatGPT ads roll out, this matters more: ChatGPT can stay the discovery and checkpointing layer, while ThumbGate remains the hard execution boundary after <code>npx thumbgate init</code>.</p>
       <div class="gpt-steps">
         <div class="gpt-step">
           <strong>1. Try the live GPT</strong>
@@ -785,12 +797,13 @@ __GA_BOOTSTRAP__
         </div>
         <div class="gpt-step">
           <strong>3. Enforce locally</strong>
-          <p>Run <code>npx thumbgate init</code> in the repo so Pre-Action Gates block repeated mistakes before the coding agent executes them.</p>
+          <p>Run <code>npx thumbgate init</code> in the repo so Pre-Action Checks block repeated mistakes before the coding agent executes them.</p>
         </div>
       </div>
       <div style="display:flex;gap:12px;flex-wrap:wrap;">
         <a href="/go/gpt?utm_source=website&utm_medium=gpt_section&utm_campaign=chatgpt_gpt&cta_id=gpt_path_open_gpt&cta_placement=gpt_section" class="btn-gpt-page" target="_blank" rel="noopener" onclick="posthog.capture('gpt_path_cta_click',{cta:'open_gpt'})">Open ThumbGate GPT</a>
         <a href="https://github.com/IgorGanapolsky/ThumbGate/blob/main/adapters/chatgpt/INSTALL.md" class="btn-free" target="_blank" rel="noopener" style="display:inline-flex;align-items:center;padding:12px 20px;border-radius:8px;">ChatGPT Actions setup</a>
+        <a href="/guides/chatgpt-ads-trust" class="btn-free" style="display:inline-flex;align-items:center;padding:12px 20px;border-radius:8px;">Why ChatGPT ads need checks</a>
       </div>
       <p class="gpt-note"><strong>Plain English rule:</strong> ChatGPT is the discovery and memory surface for advice, checkpointing, and typed feedback capture. One typed signal becomes one remembered rule. The hard Reliability Gateway still runs in the local agent or CI lane.</p>
     </div>
@@ -809,14 +822,19 @@ __GA_BOOTSTRAP__
       </a>
       <a class="compat-card seo-card" href="/guides/claude-code-prevent-repeated-mistakes.html" rel="noopener">
         <h3>⚡ Claude Code Skill</h3>
-        <p>Type <code>/thumbgate</code> in any Claude Code session. Auto-triggers on "gate", "feedback", "block mistake". Free skill on top of the same local gateway teams later harden into a shared workflow.</p>
+        <p>Type <code>/thumbgate</code> in any Claude Code session. Auto-triggers on "check", "feedback", "block mistake". Free skill on top of the same local gateway teams later harden into a shared workflow.</p>
         <div class="card-arrow">Read the Claude Code guide →</div>
       </a>
       <a class="compat-card" href="/guide.html" rel="noopener">
         <h3>🤖 AI CLIs</h3>
-        <p>Claude Code, Codex, Gemini CLI, Amp, and OpenCode all use the same gateway and memory model. Any MCP-compatible agent gets pre-action gates, feedback memory, and enforcement out of the box.</p>
+        <p>Claude Code, Codex, Gemini CLI, Amp, and OpenCode all use the same gateway and memory model. Any MCP-compatible agent gets pre-action checks, feedback memory, and enforcement out of the box.</p>
         <div class="card-arrow">Open the setup guide →</div>
       </a>
+      <a class="compat-card seo-card" href="/guides/gcp-mcp-guardrails" rel="noopener">
+        <h3>☁️ Google Data Agent Kit</h3>
+        <p>Cloud Next 2026 shipped BigQuery, Spanner, AlloyDB, and Cloud SQL as MCP tool calls into Claude Code, Codex, and Gemini CLI. ThumbGate checks the destructive ones — DROP on prod datasets, unscoped DELETEs, IAM escalation — before they fire.</p>
+        <div class="card-arrow">Read the GCP guardrails guide →</div>
+      </a>
       <a class="compat-card" href="/codex-plugin?utm_source=website&utm_medium=compatibility&utm_campaign=codex_plugin&cta_id=compat_codex_plugin&cta_placement=compatibility" rel="noopener" onclick="if(typeof posthog!=='undefined')posthog.capture('compat_codex_plugin_click',{cta:'open_codex_plugin_page'})">
         <h3>🧩 Codex plugin</h3>
         <p>Codex gets a standalone ThumbGate plugin bundle, a repo-local plugin profile, and the same auto-updating MCP launcher. The runtime resolves <code>thumbgate@latest</code> when Codex starts, so npm fixes reach active installs. The install page includes the zip, MCP config, and verification path in one place.</p>
@@ -824,7 +842,7 @@ __GA_BOOTSTRAP__
       </a>
       <a class="compat-card" href="/guides/cursor-prevent-repeated-mistakes.html" rel="noopener">
         <h3>🎯 Cursor plugin</h3>
-        <p>Drop the ThumbGate MCP config into <code>.cursor/mcp.json</code> and Cursor gets the same pre-action gates as Claude Code and Codex. Ships with bundled rules, commands, hooks, and agents.</p>
+        <p>Drop the ThumbGate MCP config into <code>.cursor/mcp.json</code> and Cursor gets the same pre-action checks as Claude Code and Codex. Ships with bundled rules, commands, hooks, and agents.</p>
         <div class="card-arrow">Read the Cursor guide →</div>
       </a>
       <a class="compat-card" href="/guide.html" rel="noopener">
@@ -834,7 +852,7 @@ __GA_BOOTSTRAP__
       </a>
       <a class="compat-card" href="https://mcp.so/server/thumbgate" target="_blank" rel="noopener" onclick="if(typeof posthog!=='undefined')posthog.capture('compat_mcp_so_click',{cta:'view_mcp_directory'})">
         <h3>🗂️ MCP Server Directory</h3>
-        <p>ThumbGate is listed on <code>mcp.so</code> so MCP-compatible clients can verify the package, copy the npx config, and confirm they are installing the real Pre-Action Gates server.</p>
+        <p>ThumbGate is listed on <code>mcp.so</code> so MCP-compatible clients can verify the package, copy the npx config, and confirm they are installing the real Pre-Action Checks server.</p>
         <div class="card-arrow">View on mcp.so →</div>
       </a>
       <a class="compat-card" href="/go/gpt?utm_source=website&utm_medium=compatibility&utm_campaign=chatgpt_gpt&cta_id=compat_open_gpt&cta_placement=compatibility" target="_blank" rel="noopener">
@@ -853,16 +871,16 @@ __GA_BOOTSTRAP__
     <div class="agent-grid">
       <div class="agent-card">
         <h3>🔍 Live Dashboard Demo</h3>
-        <p>Search lessons, inspect gates, mark a review checkpoint, and see only what changed since the last pass. No signup or install required.</p>
+        <p>Search lessons, inspect checks, mark a review checkpoint, and see only what changed since the last pass. No signup or install required.</p>
         <a href="/dashboard" style="display:inline-block;margin-top:12px;color:var(--cyan);font-weight:600;text-decoration:underline;">Open Dashboard Demo →</a>
       </div>
       <div class="agent-card">
-        <h3>⛔ Gate Reasoning Chains</h3>
+        <h3>⛔ Check Reasoning Chains</h3>
         <p>Every block explains why: which pattern matched, what evidence triggered it, and whether the rule came from your own corrections.</p>
       </div>
       <div class="agent-card">
         <h3>📊 Org Dashboard (Team)</h3>
-        <p>See which agents are creating review churn, which gates are saving time, and where rollout risk is still concentrated across the shared workflow.</p>
+        <p>See which agents are creating review churn, which checks are saving time, and where rollout risk is still concentrated across the shared workflow.</p>
       </div>
       <div class="agent-card">
         <h3>🧱 Isolated Execution Lanes</h3>
@@ -880,15 +898,60 @@ __GA_BOOTSTRAP__
   </div>
 </section>
 
+<section class="compatibility" id="orchestration-layer">
+  <div class="container">
+    <div class="section-label">Positioning</div>
+    <h2 class="section-title">Enforcement is the missing layer in AI orchestration.</h2>
+    <p style="color:var(--text-dim);max-width:760px;margin:0 auto 20px;">Big orchestration suites unify data, routes, and decisions. ThumbGate sits closer to the moment of execution: the point where an agent is about to run a shell command, ship a PR, approve a release, or repeat a mistake you already corrected. That is where workflow trust is won or lost.</p>
+    <div class="agent-grid">
+      <div class="agent-card">
+        <h3>Broad orchestration platforms</h3>
+        <p>Good at customer journeys, routing, and cross-system context. Weak when you need a coding agent or automation to stop before a destructive or low-trust action actually runs.</p>
+      </div>
+      <div class="agent-card">
+        <h3>ThumbGate</h3>
+        <p>Turns operator feedback into Pre-Action Checks. It does not just remember the mistake. It blocks the repeat at the tool-call boundary across Claude Code, Cursor, Codex, Gemini, Amp, Cline, and OpenCode.</p>
+      </div>
+      <div class="agent-card">
+        <h3>The stack that makes sense</h3>
+        <p>Use orchestration to decide what should happen next. Use ThumbGate to decide what is allowed to execute. That is the control layer enterprises actually need once agents touch repos, terminals, CI, or production workflows.</p>
+      </div>
+    </div>
+    <div style="display:flex;gap:12px;justify-content:center;flex-wrap:wrap;margin-top:18px;">
+      <a class="btn-team" href="/compare/ai-experience-orchestration">Compare orchestration vs enforcement →</a>
+      <a class="btn-free" href="/use-cases/platform-teams" style="display:inline-flex;align-items:center;">Platform team rollout →</a>
+      <a class="btn-free" href="/use-cases/regulated-workflows" style="display:inline-flex;align-items:center;">Regulated workflow pattern →</a>
+    </div>
+  </div>
+</section>
+
 <section class="seo-pages" id="compare-guides">
   <div class="container">
     <div class="section-label">Popular Buyer Questions</div>
     <h2 class="section-title">How buyers discover ThumbGate in search and AI answers</h2>
     <div class="seo-grid">
+      <a class="seo-card" href="/compare/ai-experience-orchestration">
+        <div class="seo-kicker">Comparison</div>
+        <h3>AI Orchestration vs Enforcement</h3>
+        <p>Why IBM and Adobe-style orchestration still needs a stop layer once AI agents can touch code, approvals, or production workflows.</p>
+        <div class="card-arrow">See where ThumbGate fits →</div>
+      </a>
+      <a class="seo-card" href="/use-cases/platform-teams">
+        <div class="seo-kicker">Use Case</div>
+        <h3>ThumbGate for Platform Teams</h3>
+        <p>Standardize agent behavior across Claude Code, Codex, Cursor, Gemini, and CI without turning your rollout into an internal services project.</p>
+        <div class="card-arrow">Read the rollout pattern →</div>
+      </a>
+      <a class="seo-card" href="/use-cases/regulated-workflows">
+        <div class="seo-kicker">Use Case</div>
+        <h3>ThumbGate for Regulated Workflows</h3>
+        <p>Keep approval boundaries, evidence, and audit context attached to the exact moment an agent wants to act in finance, healthcare, and other high-trust environments.</p>
+        <div class="card-arrow">Read the governance pattern →</div>
+      </a>
       <a class="seo-card" href="/compare/speclock">
         <div class="seo-kicker">Comparison</div>
         <h3>ThumbGate vs SpecLock</h3>
-        <p>Why thumbs-up/down feedback and pre-action gates solve repeated mistakes faster than a manual spec-authoring loop.</p>
+        <p>Why thumbs-up/down feedback and pre-action checks solve repeated mistakes faster than a manual spec-authoring loop.</p>
         <div class="card-arrow">Read the comparison →</div>
       </a>
       <a class="seo-card" href="/compare/mem0">
@@ -897,18 +960,42 @@ __GA_BOOTSTRAP__
         <p>Mem0 remembers context. ThumbGate enforces behavior. Why retrieval alone is not enough when your agent keeps repeating the same mistakes.</p>
         <div class="card-arrow">See the enforcement angle →</div>
       </a>
-      <a class="seo-card" href="/guides/pre-action-gates">
+      <a class="seo-card" href="/guides/pre-action-checks">
         <div class="seo-kicker">Guide</div>
-        <h3>What Are Pre-Action Gates?</h3>
+        <h3>What Are Pre-Action Checks?</h3>
         <p>The core concept explained in plain language: how thumbs up, thumbs down, and runtime enforcement work together to prevent repeated failures.</p>
         <div class="card-arrow">Read the guide →</div>
       </a>
       <a class="seo-card" href="/guides/agent-harness-optimization">
         <div class="seo-kicker">Harness</div>
         <h3>AI Agent Harness Optimization</h3>
-        <p>Keep global prompts lean, load MCP schemas on demand, and turn harness lessons into Pre-Action Gates that block repeat failures.</p>
+        <p>Keep global prompts lean, load MCP schemas on demand, and turn harness lessons into Pre-Action Checks that block repeat failures.</p>
         <div class="card-arrow">Audit your harness →</div>
       </a>
+      <a class="seo-card" href="/guides/ai-search-topical-presence">
+        <div class="seo-kicker">AI Search</div>
+        <h3>AI Search Topical Presence</h3>
+        <p>Why AI tools recommend the brands they repeatedly see tied to a buyer problem, and how ThumbGate builds that association with proof-backed pages.</p>
+        <div class="card-arrow">Strengthen the association →</div>
+      </a>
+      <a class="seo-card" href="/guides/best-tools-stop-ai-agents-breaking-production">
+        <div class="seo-kicker">AEO Listicle</div>
+        <h3>Best Tools to Stop AI Agents From Breaking Production</h3>
+        <p>A long-tail answer-engine page for buyers asking how to gate Claude Code, Cursor, Codex, and parallel coding agents before risky execution.</p>
+        <div class="card-arrow">Own the buyer prompt →</div>
+      </a>
+      <a class="seo-card" href="/guides/chatgpt-ads-trust">
+        <div class="seo-kicker">ChatGPT Ads</div>
+        <h3>ChatGPT Ads Need Pre-Action Checks</h3>
+        <p>As conversational AI becomes an ad surface, trust, measurement, and execution boundaries matter more. This page ties that shift directly to ThumbGate.</p>
+        <div class="card-arrow">Own the trust angle →</div>
+      </a>
+      <a class="seo-card" href="/guides/relational-knowledge-ai-recommendations">
+        <div class="seo-kicker">Recommendation</div>
+        <h3>Relational Knowledge in AI Recommendations</h3>
+        <p>How LLMs store brand-to-problem associations, and why ThumbGate should own the “pre-action checks for AI coding agents” slot.</p>
+        <div class="card-arrow">See why brands get picked →</div>
+      </a>
       <a class="seo-card" href="/guides/browser-automation-safety">
         <div class="seo-kicker">Browser Safety</div>
         <h3>Browser Automation Safety for AI Agents</h3>
@@ -924,13 +1011,13 @@ __GA_BOOTSTRAP__
       <a class="seo-card" href="/guides/claude-code-feedback">
         <div class="seo-kicker">Integration</div>
         <h3>Claude Code Feedback Memory That Enforces</h3>
-        <p>Why structured feedback memory matters more when it becomes a live gate that blocks your agent from repeating mistakes.</p>
+        <p>Why structured feedback memory matters more when it becomes a live check that blocks your agent from repeating mistakes.</p>
         <div class="card-arrow">Read the integration guide →</div>
       </a>
       <a class="seo-card" href="/guides/stop-repeated-ai-agent-mistakes">
         <div class="seo-kicker">Problem Guide</div>
         <h3>How to Stop AI Agents From Repeating Mistakes</h3>
-        <p>The shortest path from “I already corrected this once” to a pre-action gate that blocks the repeat before the next tool call lands.</p>
+        <p>The shortest path from “I already corrected this once” to a pre-action check that blocks the repeat before the next tool call lands.</p>
         <div class="card-arrow">See the fix →</div>
       </a>
       <a class="seo-card" href="/guides/cursor-agent-guardrails">
@@ -948,13 +1035,13 @@ __GA_BOOTSTRAP__
       <a class="seo-card" href="/guides/gemini-cli-feedback-memory">
         <div class="seo-kicker">Gemini</div>
         <h3>Gemini CLI Memory That Leads to Enforcement</h3>
-        <p>Why Gemini CLI buyers start with memory and convert when they see how memory becomes real pre-action gates.</p>
+        <p>Why Gemini CLI buyers start with memory and convert when they see how memory becomes real pre-action checks.</p>
         <div class="card-arrow">Read the Gemini guide →</div>
       </a>
       <a class="seo-card" href="/guides/autoresearch-agent-safety">
         <div class="seo-kicker">Autoresearch</div>
         <h3>Autoresearch Safety for Self-Improving Agents</h3>
-        <p>Why benchmark-search loops need gates for holdout tests, proof trails, reward hacking, and unsafe promotions.</p>
+        <p>Why benchmark-search loops need checks for holdout tests, proof trails, reward hacking, and unsafe promotions.</p>
         <div class="card-arrow">Read the Autoresearch guide →</div>
       </a>
     </div>
@@ -966,7 +1053,7 @@ __GA_BOOTSTRAP__
     <div class="autoresearch-panel">
       <div class="section-label" style="text-align:left;">Autoresearch Safety Pack</div>
       <h2>Stop self-improving coding loops from hacking the benchmark.</h2>
-      <p>Autoresearch loops run experiments, inspect metrics, and accept better variants. ThumbGate gives those loops a Reliability Gateway: Pre-Action Gates for skipped holdout tests, fake proof, reward hacking, unsafe edits, and promotion without verification evidence.</p>
+      <p>Autoresearch loops run experiments, inspect metrics, and accept better variants. ThumbGate gives those loops a Reliability Gateway: Pre-Action Checks for skipped holdout tests, fake proof, reward hacking, unsafe edits, and promotion without verification evidence.</p>
       <div class="autoresearch-grid">
         <div class="autoresearch-card">
           <h3>Guard the metric</h3>
@@ -978,7 +1065,7 @@ __GA_BOOTSTRAP__
         </div>
         <div class="autoresearch-card">
           <h3>Ship into CI</h3>
-          <p>Start with templates for <code>npm test</code>, Playwright duration, bundle size, lint, and CI failures, then add Team gates for shared workflows.</p>
+          <p>Start with templates for <code>npm test</code>, Playwright duration, bundle size, lint, and CI failures, then add Team checks for shared workflows.</p>
         </div>
       </div>
       <div class="autoresearch-cta">
@@ -992,13 +1079,13 @@ __GA_BOOTSTRAP__
 <!-- HOW IT WORKS -->
 <section class="how-it-works" id="how-it-works">
   <div class="container">
-    <div class="section-label">New in v1.15.0</div>
+    <div class="section-label">New in v1.16.1</div>
     <h2 class="section-title">Three steps to stop repeated AI failures</h2>
     <div class="steps">
       <div class="step">
         <div class="step-num">1</div>
         <h3>Feedback</h3>
-        <p>Give <code>👍</code> or <code>👎</code> on your AI agent's actions. Feedback is stored in a SQLite+FTS5 lesson DB. In the current Claude auto-capture hook, a vague thumbs-down can distill from up to 8 prior recorded entries and the failed tool call before promotion, then stay linked to a 60-second feedback session. Example: you 👎 a risky migration → it auto-promotes to a "never run DROP on prod" gate.</p>
+        <p>Give <code>👍</code> or <code>👎</code> on your AI agent's actions. Feedback is stored in a SQLite+FTS5 lesson DB. In the current Claude auto-capture hook, a vague thumbs-down can distill from up to 8 prior recorded entries and the failed tool call before promotion, then stay linked to a 60-second feedback session. Example: you 👎 a risky migration → it auto-promotes to a "never run DROP on prod" check.</p>
       </div>
       <div class="step">
         <div class="step-num">2</div>
@@ -1007,8 +1094,8 @@ __GA_BOOTSTRAP__
       </div>
       <div class="step">
         <div class="step-num">3</div>
-        <h3>Gates</h3>
-        <p>Rules become Pre-Action Gates that <strong>block</strong> your agent before it repeats the same mistake. Your agent can't force-push, skip tests, or repeat a refactor you already rejected. No more fix-loops.</p>
+        <h3>Checks</h3>
+        <p>Rules become Pre-Action Checks that <strong>block</strong> your agent before it repeats the same mistake. Your agent can't force-push, skip tests, or repeat a refactor you already rejected. No more fix-loops.</p>
       </div>
     </div>
   </div>
@@ -1019,7 +1106,7 @@ __GA_BOOTSTRAP__
 <section class="compatibility" id="guardrails">
   <div class="container">
     <div class="section-label">Enforcement</div>
-    <h2 class="section-title">Gates block. They don't ask nicely.</h2>
+    <h2 class="section-title">Checks block. They don't ask nicely.</h2>
     <div class="agent-grid">
       <div class="agent-card">
         <h3>Don't trust — verify</h3>
@@ -1027,15 +1114,15 @@ __GA_BOOTSTRAP__
       </div>
       <div class="agent-card">
         <h3>Real tools, not wishes</h3>
-        <p>Gates physically block tool calls. Not prompt tricks. Not "please don't."</p>
+        <p>Checks physically block tool calls. Not prompt tricks. Not "please don't."</p>
       </div>
       <div class="agent-card">
         <h3>Force models to show work</h3>
-        <p>Reasoning chains on every gate decision. Thompson Sampling confidence tiers.</p>
+        <p>Reasoning chains on every check decision. Thompson Sampling confidence tiers.</p>
       </div>
       <div class="agent-card">
         <h3>Log everything, learn automatically</h3>
-        <p>Repeated failures auto-promote to gates. Org dashboard shows all agents.</p>
+        <p>Repeated failures auto-promote to checks. Org dashboard shows all agents.</p>
       </div>
       <div class="agent-card">
         <h3>Keep risky runs off the host</h3>
@@ -1064,7 +1151,7 @@ __GA_BOOTSTRAP__
         <div><span class="fn">npx</span> thumbgate init</div>
         <div>&nbsp;</div>
         <div><span class="comment"># Your agent tries to delete production db...</span></div>
-        <div><span class="keyword">⛔ Gate blocked:</span> <span class="string">"Never run DROP on production tables"</span></div>
+        <div><span class="keyword">⛔ Check blocked:</span> <span class="string">"Never run DROP on production tables"</span></div>
         <div><span class="comment"># Rule auto-generated from your previous 👎</span></div>
         <div>&nbsp;</div>
         <div><span class="comment"># Works with your existing setup</span></div>
@@ -1148,7 +1235,7 @@ __GA_BOOTSTRAP__
           <li>No recall or lesson search</li>
           <li>No exports (DPO, Databricks, HuggingFace)</li>
           <li>All MCP integrations (Claude Code, Cursor, Codex, Gemini, Amp, any MCP agent)</li>
-          <li>PreToolUse hook blocking with built-in safety gates (force-push, destructive SQL, secrets)</li>
+          <li>PreToolUse hook blocking with built-in safety checks (force-push, destructive SQL, secrets)</li>
           <li><a href="/guide" style="color:var(--cyan);text-decoration:underline;">Setup guide for all agents →</a></li>
         </ul>
         <div class="hero-install" onclick="copyInstall(this)" title="Click to copy" style="margin-bottom:12px;width:100%;justify-content:center;">
@@ -1170,16 +1257,16 @@ __GA_BOOTSTRAP__
           <div style="background:linear-gradient(135deg,#1a1a2e 0%,#16213e 100%);padding:16px;text-align:center;">
             <div style="font-size:11px;color:var(--cyan);text-transform:uppercase;letter-spacing:1px;margin-bottom:8px;">What your Pro dashboard looks like</div>
             <div style="background:#0d0d1a;border-radius:6px;padding:12px;text-align:left;font-family:monospace;font-size:11px;line-height:1.6;">
-              <div style="color:#4ade80;">✅ gate:no-force-push — blocked 12 times</div>
-              <div style="color:#4ade80;">✅ gate:require-tests — blocked 8 times</div>
-              <div style="color:#f87171;">❌ gate:no-drop-prod — FIRED (blocked DROP TABLE)</div>
+              <div style="color:#4ade80;">✅ check:no-force-push — blocked 12 times</div>
+              <div style="color:#4ade80;">✅ check:require-tests — blocked 8 times</div>
+              <div style="color:#f87171;">❌ check:no-drop-prod — FIRED (blocked DROP TABLE)</div>
               <div style="color:#888;margin-top:6px;">DPO pairs exported: 47 | Lessons: 23 active</div>
             </div>
           </div>
         </div>
         <ul>
           <li>Everything in Free, plus:</li>
-          <li><a href="/dashboard#insights" style="color:var(--cyan);text-decoration:underline;">Visual gate debugger →</a> see every blocked action and the gate that fired so you can trust the system in minutes</li>
+          <li><a href="/dashboard#insights" style="color:var(--cyan);text-decoration:underline;">Visual check debugger →</a> see every blocked action and the check that fired so you can trust the system in minutes</li>
           <li>Auto-connect — activate once with your license key, then your running agents appear automatically on your local dashboard</li>
           <li><a href="/dashboard#export" style="color:var(--cyan);text-decoration:underline;">DPO training data export →</a> turn real thumbs-downs into ready-to-use preference pairs for fine-tuning (LoRA / JSONL)</li>
           <li><strong>HuggingFace dataset export</strong> — share PII-redacted agent traces as open training datasets (<code>npm run export:hf</code>)</li>
@@ -1201,15 +1288,15 @@ __GA_BOOTSTRAP__
         <div class="price-sub">3-seat minimum · One engineer's correction protects the whole team</div>
         <p style="font-size:13px;color:var(--green);margin-bottom:16px;font-weight:500;">When one engineer teaches the agent not to delete staging data, that lesson applies to every agent on the team. Stop paying the same mistake tax across different developers.</p>
         <div class="pro-upgrade-triggers" style="font-size:12px;color:#aaa;margin-bottom:12px;">
-          <strong style="color:#fff;">Previously $99/seat.</strong> Now $49/seat. Start with one repo, one workflow, one repeat failure.
+          Start with one repo, one workflow, one repeat failure at $49/seat.
         </div>
         <ul>
           <li>Workflow hardening sprint — map one painful workflow, one repeated failure, and one buyer proof review before wider rollout</li>
           <li>Shared enforcement memory — a shared lesson database where one developer's 👎 on a bad migration protects every agent on the team</li>
           <li>Team lesson export/import — export lessons from one project, import into another. Deduplication, provenance tracking, and <code>team-import</code> tagging built in. One team's hard-won lessons become every team's prevention rules</li>
-          <li>Org dashboard — active agents, gate hit rates, risk agents, and proof-backed team metrics in one place</li>
+          <li>Org dashboard — active agents, check hit rates, risk agents, and proof-backed team metrics in one place</li>
           <li>Hosted review views — constrained cards, lists, and callouts for rollout, incident, and audit visibility</li>
-          <li>Gate template library — pre-built guardrails for force-pushes, skipped tests, destructive SQL, and evidence-before-done</li>
+          <li>Check template library — pre-built guardrails for force-pushes, skipped tests, destructive SQL, and evidence-before-done</li>
           <li>Docker Sandboxes guidance — route risky local autonomy into an isolated microVM-backed lane instead of running it directly on a shared host</li>
           <li>Signed hosted sandbox dispatch — isolated execution path for team automations that do not need repo-bound local access</li>
           <li>Release confidence story — Changesets, SemVer, version sync, and verification evidence keep publishes and rollout claims inspectable</li>
@@ -1260,20 +1347,24 @@ __GA_BOOTSTRAP__
       </div>
       <div class="faq-item">
         <div class="faq-q" role="button" tabindex="0" aria-expanded="false" onclick="toggleFaq(this)" onkeydown="handleFaqKeydown(event)">How is ThumbGate different from model-training feedback loops?</div>
-        <div class="faq-a">ThumbGate's intelligence is context, not weights. It doesn't touch the model — it injects past feedback into context so your agent is conditioned by your corrections. Think of it as a behavioral immune system, not a training pipeline. The gate blocks are hard enforcement, not soft suggestions.</div>
+        <div class="faq-a">ThumbGate's intelligence is context, not weights. It doesn't touch the model — it injects past feedback into context so your agent is conditioned by your corrections. Think of it as a behavioral immune system, not a training pipeline. The check blocks are hard enforcement, not soft suggestions.</div>
       </div>
       <div class="faq-item">
         <div class="faq-q" role="button" tabindex="0" aria-expanded="false" onclick="toggleFaq(this)" onkeydown="handleFaqKeydown(event)">What's the tech stack?</div>
-        <div class="faq-a">SQLite+FTS5 lesson DB for fast full-text search. MemAlign-inspired dual recall (principle-based rules + episodic context). Thompson Sampling for adaptive gate sensitivity per failure domain. LanceDB + Apache Arrow for local vector search with Hugging Face embeddings. ContextFS for context assembly. Bayesian belief updates on each memory. PreToolUse hook enforcement blocks known-bad actions before execution. All local-first — no cloud required.</div>
+        <div class="faq-a">SQLite+FTS5 lesson DB for fast full-text search. MemAlign-inspired dual recall (principle-based rules + episodic context). Thompson Sampling for adaptive check sensitivity per failure domain. LanceDB + Apache Arrow for local vector search with Hugging Face embeddings. ContextFS for context assembly. Bayesian belief updates on each memory. PreToolUse hook enforcement blocks known-bad actions before execution. All local-first — no cloud required.</div>
       </div>
       <div class="faq-item">
         <div class="faq-q" role="button" tabindex="0" aria-expanded="false" onclick="toggleFaq(this)" onkeydown="handleFaqKeydown(event)">What AI agents and editors does this work with?</div>
-        <div class="faq-a">ThumbGate works with Claude Code, Cursor, Codex, Gemini CLI, Amp, OpenCode, and any other MCP-compatible agent. Cursor ships with a plugin bundle in this repo. Codex now ships both a standalone plugin bundle and a repo-local app plugin profile, and the published download is linked directly from this page. VS Code works when you run an MCP-compatible agent inside it, but this repo does not ship a standalone VS Code extension today.</div>
+        <div class="faq-a">ThumbGate works with Claude Code, Cursor, Codex, Gemini CLI, Amp, Cline, OpenCode, and any other MCP-compatible agent. Cursor ships with a plugin bundle in this repo. Codex now ships both a standalone plugin bundle and a repo-local app plugin profile, and the published download is linked directly from this page. VS Code works when you run an MCP-compatible agent inside it, but this repo does not ship a standalone VS Code extension today.</div>
       </div>
       <div class="faq-item">
         <div class="faq-q" role="button" tabindex="0" aria-expanded="false" onclick="toggleFaq(this)" onkeydown="handleFaqKeydown(event)">Do I have to chat inside the ThumbGate GPT for enforcement?</div>
         <div class="faq-a">No. The ThumbGate GPT is the ChatGPT entrypoint for checking proposed actions, capturing thumbs-up/down lessons, and getting setup help. Use it for advice and checkpointing; hard enforcement still runs locally where the agent executes after <code>npx thumbgate init</code>.</div>
       </div>
+      <div class="faq-item">
+        <div class="faq-q" role="button" tabindex="0" aria-expanded="false" onclick="toggleFaq(this)" onkeydown="handleFaqKeydown(event)">Why does the ChatGPT ads rollout matter to ThumbGate?</div>
+        <div class="faq-a">OpenAI began testing ads in ChatGPT in the US on February 9, 2026, and Digiday reported CPC bidding on April 21, 2026. That makes trust and measurement more important around AI-assisted decisions. ThumbGate gives teams a hard boundary between conversational discovery and risky local execution, so a suggested action still has to pass a real check before it runs. <a href="/guides/chatgpt-ads-trust" style="color:var(--cyan);text-decoration:underline;">Read the full positioning guide</a>.</div>
+      </div>
       <div class="faq-item">
         <button class="faq-q" type="button" aria-expanded="false" onclick="toggleFaq(this)" onkeydown="handleFaqKeydown(event)">How do we keep high-risk autonomous runs off the host?</button>
         <div class="faq-a">ThumbGate is the control plane, not just a prompt layer. Workflow Sentinel predicts blast radius before execution, and risky local autonomy can be routed into Docker Sandboxes instead of running directly on the host. Team workflows also have a signed hosted sandbox lane for isolated dispatch when local repo access is not required.</div>
@@ -1284,15 +1375,15 @@ __GA_BOOTSTRAP__
       </div>
       <div class="faq-item">
         <div class="faq-q" role="button" tabindex="0" aria-expanded="false" onclick="toggleFaq(this)" onkeydown="handleFaqKeydown(event)">Do I need a cloud account?</div>
-        <div class="faq-a">No. Free keeps local enforcement on your machine with 3 daily feedback captures, 5 lesson searches, unlimited recall, gates, and hook blocking. No cloud account is required. The business starts when a team wants shared rules, approval boundaries, hosted review views, org dashboard visibility, and proof that survives handoffs. Pro is the optional solo side lane for a personal dashboard, DPO export, and team lesson export/import — share lessons across projects so one team's mistakes become every team's prevention rules.</div>
+        <div class="faq-a">No. Free keeps local enforcement on your machine with 3 daily feedback captures, 5 lesson searches, unlimited recall, checks, and hook blocking. No cloud account is required. The business starts when a team wants shared rules, approval boundaries, hosted review views, org dashboard visibility, and proof that survives handoffs. Pro is the optional solo side lane for a personal dashboard, DPO export, and team lesson export/import — share lessons across projects so one team's mistakes become every team's prevention rules.</div>
       </div>
       <div class="faq-item">
         <div class="faq-q" role="button" tabindex="0" aria-expanded="false" onclick="toggleFaq(this)" onkeydown="handleFaqKeydown(event)">What if my thumbs-down is vague?</div>
         <div class="faq-a">For the current Claude auto-capture hook, ThumbGate can reuse up to 8 prior recorded entries and the failed tool call for a vague thumbs-down, then keep a linked 60-second feedback session open for later clarification. The timer resets when more context arrives, so the lesson stays attached to one feedback record instead of fragmenting into duplicates.</div>
       </div>
       <div class="faq-item">
-        <div class="faq-q" role="button" tabindex="0" aria-expanded="false" onclick="toggleFaq(this)" onkeydown="handleFaqKeydown(event)">How are pre-action gates different from prompt rules?</div>
-        <div class="faq-a">Prompt rules are a starting point, not a finish line. Without prompt evaluation you do not know whether they still hold up under real tool use. ThumbGate adds the human-in-the-loop measurement loop and the enforcement layer: proof lanes, ThumbGate Bench, and self-heal checks show whether behavior improved, and Pre-Action Gates block the action before execution when it did not.</div>
+        <div class="faq-q" role="button" tabindex="0" aria-expanded="false" onclick="toggleFaq(this)" onkeydown="handleFaqKeydown(event)">How are pre-action checks different from prompt rules?</div>
+        <div class="faq-a">Prompt rules are a starting point, not a finish line. Without prompt evaluation you do not know whether they still hold up under real tool use. ThumbGate adds the human-in-the-loop measurement loop and the enforcement layer: proof lanes, ThumbGate Bench, and self-heal checks show whether behavior improved, and Pre-Action Checks block the action before execution when it did not.</div>
       </div>
       <div class="faq-item">
         <div class="faq-q" role="button" tabindex="0" aria-expanded="false" onclick="toggleFaq(this)" onkeydown="handleFaqKeydown(event)">What does Pro cost?</div>
@@ -1306,8 +1397,8 @@ __GA_BOOTSTRAP__
 <section class="compatibility" id="newsletter" style="padding: 48px 0;">
   <div class="container" style="text-align: center;">
     <div class="section-label">Stay Updated</div>
-    <h2 class="section-title" style="margin-bottom: 16px;">Get notified when we ship new gates and integrations.</h2>
-    <p style="color: var(--text-dim); margin-bottom: 24px; max-width: 560px; margin-left: auto; margin-right: auto;">Join the mailing list for new gate patterns, agent integration updates, and product news. If you later choose Pro, we keep checkout prefilled on this device.</p>
+    <h2 class="section-title" style="margin-bottom: 16px;">Get notified when we ship new checks and integrations.</h2>
+    <p style="color: var(--text-dim); margin-bottom: 24px; max-width: 560px; margin-left: auto; margin-right: auto;">Join the mailing list for new check patterns, agent integration updates, and product news. If you later choose Pro, we keep checkout prefilled on this device.</p>
     <form action="/api/newsletter" method="POST" data-newsletter-form data-page="homepage" data-intent="buyer_follow_up" style="display: flex; gap: 8px; max-width: 480px; margin: 0 auto; flex-wrap: wrap; justify-content: center;">
       <input type="email" name="email" data-buyer-email placeholder="you@company.com" required style="flex: 1; min-width: 220px; padding: 12px 16px; border: 1px solid var(--border); border-radius: 8px; background: var(--bg-raised); color: var(--text); font-size: 15px;">
       <button type="submit" style="padding: 12px 24px; background: var(--cyan); color: #000; border: none; border-radius: 8px; font-weight: 600; font-size: 15px; cursor: pointer;">Get sprint brief + updates</button>
@@ -1320,7 +1411,7 @@ __GA_BOOTSTRAP__
 <section class="final-cta">
   <div class="container">
     <h2>Stop the same mistake before it runs again.</h2>
-    <p>Install free. No credit card. No signup. Hit your first gate in 60 seconds.</p>
+    <p>Install free. No credit card. No signup. Hit your first check in 60 seconds.</p>
     <div style="display:flex;gap:12px;justify-content:center;flex-wrap:wrap;align-items:center;">
       <div class="hero-install" onclick="copyInstall(this)" title="Click to copy" style="margin-bottom:0;font-size:16px;padding:14px 24px;border:2px solid var(--cyan);">
         <span class="prompt">$</span>
@@ -1348,7 +1439,7 @@ __GA_BOOTSTRAP__
       <a href="https://www.linkedin.com/in/igorganapolsky" target="_blank" rel="noopener">LinkedIn</a>
       <a href="/blog">Blog</a>
     </div>
-    <span class="footer-copy">© 2026 Max Smith KDP LLC · MIT License · v1.15.0</span>
+    <span class="footer-copy">© 2026 Max Smith KDP LLC · MIT License · v1.16.1</span>
   </div>
 </footer>
 
@@ -1463,6 +1554,7 @@ function copyInstall(el) {
 
 /* ── Plausible custom event tracking ── */
 (function() {
+
   function trackClick(selector, eventName, props) {
     document.querySelectorAll(selector).forEach(function(el) {
       el.addEventListener('click', function() {
@@ -1546,6 +1638,29 @@ function copyInstall(el) {
 
   /* SEO/comparison page clicks */
   trackClick('.seo-card', 'seo_page_click');
+
+  globalThis.buyerJourney = globalThis.ThumbGateBuyerIntent.initializeBehaviorAnalytics({
+    pageType: 'marketing',
+    pagePath: '/',
+    landingPath: '/',
+    sendTelemetry: sendFirstPartyTelemetry,
+    emailSelector: '#pro-email',
+    sections: [
+      { selector: '.hero', sectionId: 'hero', sectionLabel: 'Hero' },
+      { selector: '.proof-bar', sectionId: 'proof_bar', sectionLabel: 'Proof Bar' },
+      { selector: '#how-it-works', sectionId: 'how_it_works', sectionLabel: 'How It Works' },
+      { selector: '#pricing', sectionId: 'pricing', sectionLabel: 'Pricing' },
+      { selector: '#workflow-sprint-intake', sectionId: 'workflow_sprint_intake', sectionLabel: 'Workflow Sprint Intake' },
+      { selector: '#faq', sectionId: 'faq', sectionLabel: 'FAQ' }
+    ],
+    ctaImpressions: [
+      { selector: '#pro-checkout-link', ctaId: 'pricing_pro_trial', ctaPlacement: 'pricing', planId: 'pro' },
+      { selector: '.price-card.pro .btn-pro', ctaId: 'pricing_pro_monthly', ctaPlacement: 'pricing', planId: 'pro' },
+      { selector: '.hero-actions .btn-pro-page', ctaId: 'hero_go_pro', ctaPlacement: 'hero', planId: 'pro' },
+      { selector: '.sticky-cta .btn-pro', ctaId: 'sticky_go_pro', ctaPlacement: 'sticky_cta', planId: 'pro' },
+      { selector: '.price-card.team .btn-team', ctaId: 'team_workflow_sprint', ctaPlacement: 'pricing', planId: 'team' }
+    ]
+  });
 })();
 </script>
 <script>
@@ -1565,6 +1680,9 @@ async function handleProTrial() {
   buyerIntent.storeBuyerEmail(normalizedEmail);
   buyerIntent.hydrateBuyerEmailInputs(normalizedEmail);
   buyerIntent.applyBuyerEmailToCheckoutLinks(normalizedEmail);
+  if (globalThis.buyerJourney && typeof globalThis.buyerJourney.markEmailCaptured === 'function') {
+    globalThis.buyerJourney.markEmailCaptured();
+  }
   var checkoutLink = document.getElementById('pro-checkout-link');
   var checkoutUrl = checkoutLink ? checkoutLink.href : '/checkout/pro';
   if (typeof plausible === 'function') {