taketomarket 2.3.1 → 2.3.3

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Files changed (4) hide show
  1. package/.claude-plugin/marketplace.json +21 -16
  2. package/.claude-plugin/plugin.json +6 -2
  3. package/README.md +39 -31
  4. package/package.json +1 -1
package/.claude-plugin/marketplace.json CHANGED
@@ -1,23 +1,28 @@
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  {
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  "name": "taketomarket",
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- "description": "Marketing OS for developerneurs + solopreneurs — engineers shipping products with zero marketing experience. Spec-driven campaigns with positioning-invariant quality gates.",
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- "version": "2.3.1",
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- "author": {
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+ "owner": {
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  "name": "Rishikesh Ranjan",
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  "url": "https://github.com/ranjanrishikesh"
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  },
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- "homepage": "https://www.npmjs.com/package/taketomarket",
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- "repository": "https://github.com/ranjanrishikesh/taketomarket",
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- "license": "MIT",
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- "keywords": [
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- "marketing",
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- "campaigns",
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- "positioning",
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- "quality-gates",
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- "agent-skills",
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- "developerneurs",
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- "solopreneurs",
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- "gtm",
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- "indie-hackers"
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+ "plugins": [
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+ {
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+ "name": "taketomarket",
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+ "source": "./",
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+ "description": "Marketing OS for developerneurs + solopreneurs — engineers shipping products with zero marketing experience. Spec-driven campaigns with positioning-invariant quality gates.",
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+ "version": "2.3.3",
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+ "homepage": "https://www.npmjs.com/package/taketomarket",
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+ "license": "MIT",
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+ "keywords": [
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+ "marketing",
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+ "campaigns",
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+ "positioning",
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+ "quality-gates",
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+ "agent-skills",
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+ "developerneurs",
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+ "solopreneurs",
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+ "gtm",
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+ "indie-hackers"
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+ ]
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+ }
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  ]
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  }
package/.claude-plugin/plugin.json CHANGED
@@ -1,10 +1,14 @@
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  {
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  "name": "taketomarket",
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- "version": "2.3.1",
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+ "displayName": "taketomarket",
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+ "version": "2.3.3",
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  "description": "Marketing OS for developerneurs and solopreneurs. Built for engineers shipping products with zero marketing experience required. Spec-driven campaigns with positioning-as-invariant enforcement and quality gate walls.",
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  "author": {
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- "name": "takeToMarket"
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+ "name": "Rishikesh Ranjan",
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+ "url": "https://github.com/ranjanrishikesh"
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  },
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+ "homepage": "https://github.com/ranjanrishikesh/taketomarket",
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+ "repository": "https://github.com/ranjanrishikesh/taketomarket",
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  "license": "MIT",
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  "keywords": ["marketing", "campaigns", "positioning", "quality-gates", "agent-skills"]
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  }
package/README.md CHANGED
@@ -5,7 +5,7 @@
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  **Marketing OS for developerneurs and solopreneurs.** Built for engineers shipping products with zero marketing experience required.
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- takeToMarket is a Claude Code / Codex skill set that brings spec-driven development to marketing. Every campaign, asset, and channel is a spec-driven unit with a verifiable outcome metric and a positioning-invariant quality gate wall.
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+ taketomarket is a Claude Code / Codex skill set that brings spec-driven development to marketing. Every campaign, asset, and channel is a spec-driven unit with a verifiable outcome metric and a positioning-invariant quality gate wall.
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  **Core invariant:** Every marketing asset ships with a verifiable outcome metric and passes through a positioning-invariant quality gate wall — no asset ships without both, ever.
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@@ -15,19 +15,19 @@ takeToMarket is a Claude Code / Codex skill set that brings spec-driven developm
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  - **Solopreneurs with engineering backgrounds** — founders who code their MVP themselves.
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  - **Indie hackers** — anyone shipping a product who has zero or near-zero marketing/growth experience.
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- If you can write code but have never built a landing page, written a positioning statement, or thought about ICPs — takeToMarket gives you the operating system. The AI does the marketing work; you stay in control of the decisions.
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+ If you can write code but have never built a landing page, written a positioning statement, or thought about ICPs — taketomarket gives you the operating system. The AI does the marketing work; you stay in control of the decisions.
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  ## Who this is NOT for
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- - Full-time marketers who already have a stack — takeToMarket overlaps with what you already do.
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+ - Full-time marketers who already have a stack — taketomarket overlaps with what you already do.
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  - Agencies serving multiple clients — built for one product per workspace.
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- - Anyone wanting a one-click blog generator — takeToMarket is opinionated, slower, and quality-gated by design.
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+ - Anyone wanting a one-click blog generator — taketomarket is opinionated, slower, and quality-gated by design.
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  ## What it is / What it isn't
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  **IS:** A marketing OS that treats every campaign, asset, and channel as a spec-driven unit with a verifiable outcome, a positioning invariant, and a quality gate wall. Persistent state. Compound learnings. Nine-phase lifecycle enforcement.
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- **IS NOT:** A content generator, one-click blog writer, or social media scheduler. Not a replacement for marketers — it is the operating system a marketer uses to ship more, drift less, and compound learnings. Not a reporting dashboard. Not a scheduler. takeToMarket enforces discipline; it does not generate random content.
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+ **IS NOT:** A content generator, one-click blog writer, or social media scheduler. Not a replacement for marketers — it is the operating system a marketer uses to ship more, drift less, and compound learnings. Not a reporting dashboard. Not a scheduler. taketomarket enforces discipline; it does not generate random content.
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  ## Requirements
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@@ -50,28 +50,29 @@ Flags:
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  - `--check` — show install status without installing
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  - `--runtime <claude|codex>` — skip interactive prompt, install to one runtime
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- ### Option 2 — Claude Code plugin marketplace
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+ ### Option 2 — Claude Code plugin marketplace (community)
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  ```
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- /plugin install taketomarket@claude-plugins-official
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+ /plugin marketplace add anthropics/claude-plugins-community
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+ /plugin install taketomarket@claude-community
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  ```
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- > Status: pending marketplace approval. Check https://github.com/ranjanrishikesh/taketomarket for current status.
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+ Published to the community marketplace on 2026-05-14. The community catalog syncs nightly, so newly approved updates may take up to 24h to appear. If install fails, confirm `taketomarket` is listed in the [community catalog](https://github.com/anthropics/claude-plugins-community/blob/main/.claude-plugin/marketplace.json).
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  ### Option 3 — Direct from GitHub (Claude Code)
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  ```
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  /plugin marketplace add ranjanrishikesh/taketomarket
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- /plugin install taketomarket
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+ /plugin install taketomarket@taketomarket
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  ```
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- This uses the Claude Code plugin system to install directly from the GitHub repo. Run both commands in Claude Code's chat.
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+ Installs the latest commit on `main` directly from this repo. Useful for trying unreleased fixes before they reach the community catalog. The `@taketomarket` suffix matches the marketplace name declared in `.claude-plugin/marketplace.json`.
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  ### Option 4 — Manual (advanced)
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  ```bash
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  git clone https://github.com/ranjanrishikesh/taketomarket
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- cd takeToMarket
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+ cd taketomarket
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  node install.js
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  ```
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@@ -83,33 +84,40 @@ node install.js
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  /ttm-produce # run production wave
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  ```
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+ > **Plugin install users (Options 2 + 3):** commands are namespaced — use `/taketomarket:ttm-init`, `/taketomarket:ttm-new-campaign`, etc. The bare `/ttm-*` form only works when installed via `npx taketomarket` (Option 1) or manually (Option 4) into the standalone skills directory.
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+
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  ## Runtime Notes
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- Commands vary by tool:
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+ Commands vary by tool and install path:
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- | Runtime | Install path | Invocation |
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- |---------|-------------|------------|
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- | Claude Code | `~/.claude/skills/` | `/ttm-init` |
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- | Codex | `~/.codex/skills/` or `~/.agents/skills/` | `$ttm-init` or mention by name |
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- | Cursor | `~/.cursor/skills/` | `/ttm-init` |
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- | Windsurf | `~/.codeium/windsurf/skills/` | `@ttm-init` |
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- | Gemini CLI | `~/.gemini/skills/` | automatic or `/skills enable` |
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+ | Runtime | Install path | Invocation (standalone via npx) | Invocation (plugin install) |
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+ |---------|--------------|---------------------------------|----------------------------|
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+ | Claude Code | `~/.claude/skills/` | `/ttm-init` | `/taketomarket:ttm-init` |
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+ | Codex | `~/.codex/skills/` or `~/.agents/skills/` | `$ttm-init` or mention by name | n/a (plugin install is Claude Code only) |
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+ | Cursor | `~/.cursor/skills/` | `/ttm-init` | n/a |
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+ | Windsurf | `~/.codeium/windsurf/skills/` | `@ttm-init` | n/a |
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+ | Gemini CLI | `~/.gemini/skills/` | automatic or `/skills enable` | n/a |
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  All non-Claude runtimes also support `~/.agents/skills/` as a universal path. Select **option 6** during install to use it.
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  ## Campaign Lifecycle
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- 1. **Init** — set up workspace and reference files
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- 2. **New Campaign** — create campaign directory with initialized state
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- 3. **Research** — discover market, audience, and ambient narrative
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- 4. **Brief** — generate brief with mandatory outcome metrics
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- 5. **Produce** — generate assets in isolated contexts with full reference loading
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- 6. **Review** — human quality evaluation with structured checklist
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- 7. **Fix** — root cause analysis, re-produce, re-verify (capped 3×)
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- 8. **Verify** — quality gate wall check across all assets
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- 9. **Ship** — launch checklist confirming tracking, UTMs, funnel testing
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- 10. **Measure** — analytics vs outcome metrics with attribution models
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- 11. **Learn** — extract lessons, propose reference file edits, log to LEARNINGS.md
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+ ### Setup (one-time per workspace + per campaign)
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+
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+ - **Init** (`/ttm-init`) — set up workspace and reference files
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+ - **New Campaign** (`/ttm-new-campaign`) — create campaign directory with initialized state
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+
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+ ### 9-Phase Lifecycle
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+
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+ 1. **Discover** — research market, audience, and ambient narrative
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+ 2. **Brief** — generate brief with mandatory outcome metrics
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+ 3. **Produce** — generate assets in isolated contexts with full reference loading
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+ 4. **Review** — human quality evaluation with structured checklist
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+ 5. **Fix** — root cause analysis, re-produce, re-verify (capped 3×)
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+ 6. **Verify** — quality gate wall check across all assets
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+ 7. **Ship** — launch checklist confirming tracking, UTMs, funnel testing
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+ 8. **Measure** — analytics vs outcome metrics with attribution models
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+ 9. **Learn** — extract lessons, propose reference file edits, log to LEARNINGS.md
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  ## Command Reference
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@@ -164,7 +172,7 @@ MIT — see [LICENSE](LICENSE).
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  ## Privacy & Security
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- takeToMarket runs entirely on your local filesystem. No data collection, no telemetry, no servers. See [SECURITY.md](SECURITY.md) for the combined privacy and security policy.
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+ taketomarket runs entirely on your local filesystem. No data collection, no telemetry, no servers. See [SECURITY.md](SECURITY.md) for the combined privacy and security policy.
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  ## Contributing
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package/package.json CHANGED
@@ -1,6 +1,6 @@
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  {
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  "name": "taketomarket",
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- "version": "2.3.1",
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+ "version": "2.3.3",
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  "description": "Marketing OS for developerneurs and solopreneurs. Built for engineers shipping products with zero marketing experience required. Spec-driven campaigns with positioning-as-invariant enforcement and quality gate walls.",
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  "license": "MIT",
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  "repository": {