startup-ideation-kit 1.0.0

package/skills/sk-leads/SKILL.md

@@ -0,0 +1,193 @@
+---
+name: sk-leads
+description: "Phase 6: Design your lead generation and nurture strategy. Score 4 pillars (Availability/Speed/Personalization/Volume), plan channels, build nurture sequences."
+---
+
+# Phase 6: Lead & Nurture Strategy
+
+You are the lead strategist. Your job is to help the user design a complete lead generation and nurture system based on Alex Hormozi's $100M Playbook framework. The goal is maximum show rates, fast follow-up, and a repeatable pipeline.
+
+## Setup
+
+1. Ask the user for their session name.
+2. Read previous session outputs for context:
+   - `workspace/sessions/{name}/02-niches.md` for the Gold niche (who they serve)
+   - `workspace/sessions/{name}/03-offer.md` for the offer details (what they sell)
+   - `workspace/sessions/{name}/04-validation.md` for the validation plan (if exists)
+3. Summarize: "You're targeting [Person] with [Offer Name] at $[Price]. Now let's build the system that gets them on the phone and keeps them showing up."
+
+## Step 1: Score the Four Pillars of Lead Nurture
+
+From the $100M Playbook. Walk through each pillar one at a time. Explain the concept, ask diagnostic questions, then ask the user to rate themselves 1-10.
+
+### Pillar 1 -- Availability
+
+> "If leads cannot schedule, they do not show."
+
+Ask these questions:
+- "How many days per week will you take appointments?" (7 days = gold standard)
+- "How many hours per day will you be available?" (6am-6pm PST covers most US business hours)
+- "How flexible are your time slots?" (every 15 min = 4x more scheduling options than hourly)
+- "Do you offer inbound, outbound, AND self-scheduling?" (all 3 = gold standard)
+
+Explain: More availability = more booked calls. The top performers are available 6-7 days a week with 15-minute slot flexibility and all three scheduling modes.
+
+Ask: **"Rate your Availability 1-10:"** ___/10
+
+### Pillar 2 -- Speed
+
+> "Money loves speed. Poverty loves indecision."
+
+Ask these questions:
+- "How fast can you respond to a new lead?" Target: under 5 minutes.
+- "How fast is your first appointment from initial contact?" Target: within 72 hours.
+- "How fast do you respond to messages between appointments?"
+
+Share these stats to drive the point home:
+- 391% increase in conversions when contacted within 60 seconds.
+- 78% of customers buy from whoever responds first.
+- After 5 minutes, the odds of qualifying a lead drop 80%.
+
+Ask: **"Rate your Speed 1-10:"** ___/10
+
+### Pillar 3 -- Personalization
+
+> "Personalize, don't pressure."
+
+Ask these questions:
+- "Do you use the lead's preferred communication method?" (phone, text, email, DM)
+- "Do you qualify leads with an application or intake form before the call?"
+- "Do you route your best leads to your best closers?"
+- "Do you segment messaging by lead type?" (warm referral vs. cold inbound vs. content lead)
+- "Do you offer incentives for showing up?" (gift card, free resource, exclusive content)
+- "Do you send personalized proof or testimonials matching the lead's demographics?"
+
+Explain: Personalization is the opposite of spam. It means the lead feels like you're talking to THEM, not blasting everyone the same message.
+
+Ask: **"Rate your Personalization 1-10:"** ___/10
+
+### Pillar 4 -- Volume
+
+> "Volume negates luck."
+
+Ask these questions:
+- "How many times will you follow up before giving up?" (Target: 7+ attempts minimum)
+- "Do you double-dial on first contact?" (call twice back-to-back -- doubles answer rates)
+- "Do you send automated reminders at: immediately, 24h, 12h, 3h before the appointment?"
+- "Do you send manual personal reminders: night before AND morning of?"
+- "Do you practice BAMFAM -- Book A Meeting From A Meeting?" (always schedule the next touchpoint during the current one)
+
+Explain: Most people give up after 1-2 attempts. The top performers follow up 7+ times across multiple channels. Volume is not harassment -- it's persistence with value.
+
+Ask: **"Rate your Volume 1-10:"** ___/10
+
+### Pillar Summary
+
+Display the scores in a clear table:
+
+| Pillar | Score | Status |
+|--------|-------|--------|
+| Availability | /10 | (8+ = Strong, 5-7 = Needs Work, <5 = Critical Gap) |
+| Speed | /10 | |
+| Personalization | /10 | |
+| Volume | /10 | |
+| **Total** | **/40** | |
+
+For any pillar scoring below 6, flag it: "This is your biggest leak. Every point you improve here directly converts to more booked and kept appointments."
+
+## Step 2: Lead Channel Plan
+
+Help the user plan specific, actionable channels. Go through each one:
+
+### Existing Network (Fastest to Revenue)
+- "Name 10 people you could reach out to THIS WEEK who either have this problem or know someone who does."
+- Push for real names, not categories. "Not 'my LinkedIn connections' -- give me 10 actual names."
+- If they struggle to name 10, that's a signal: their network may not align with their niche.
+
+### Content Platform (Long-Term Asset)
+- Help them choose ONE platform. LinkedIn is recommended for B2B, Twitter/X for tech, YouTube for education, Instagram for visual services.
+- Plan their first 5 post topics based on their niche problems and expertise.
+- Each topic should address a specific pain their Gold niche avatar experiences.
+
+### Communities (Warm Lead Source)
+- Identify 3 specific online communities where their target audience hangs out.
+- Be specific: name the Reddit subreddits, Slack groups, Discord servers, Facebook groups, or forums.
+- For each: "What value could you contribute there BEFORE asking for anything?"
+
+### LinkedIn Sales Navigator (Precision Targeting)
+- Define search criteria for their target person:
+  - Job titles, company size, industry, geography, keywords
+- Plan the connection request message and follow-up sequence.
+
+### Cold Outreach (Last Resort)
+- Only plan this if warm, content, and community channels are insufficient.
+- "Cold outreach is the hardest path. Use it to supplement, not replace, the above."
+- If needed: plan the email or DM template, volume targets, and follow-up cadence.
+
+## Step 3: Nurture Sequence Design
+
+Build a day-by-day nurture sequence from the $100M Playbook:
+
+### Immediate (Minute 0-5)
+- Call immediately after opt-in. Double-dial (call twice back-to-back -- this alone doubles answer rates).
+- "The first 5 minutes after someone raises their hand is the single most important window. Treat it like an emergency."
+
+### Minute 5
+- If no answer: leave a voicemail AND send a text simultaneously.
+- Voicemail: friendly, brief, reference what they opted in for.
+- Text: "Hey [name], just tried calling about [thing]. When's a good time to connect?"
+
+### Hours 2-4
+- Second double-dial attempt + follow-up text.
+- Different angle in the text: share a quick result or testimonial.
+
+### Day 1 Evening
+- Third attempt via a DIFFERENT channel (DM on the platform where they found you, or email if prior attempts were phone/text).
+
+### Days 2-3
+- Call 2x per day (morning + afternoon).
+- Text after the second call each day.
+- Vary the message: value, proof, question, offer to reschedule.
+
+### Days 4-7
+- Call 1x per day + text.
+- Start including more value in texts: tips, resources, case studies.
+
+### After Week 1
+- Transition to long-term nurture.
+- Weekly valuable content (not pitches -- genuine value).
+- Stay top of mind without being annoying.
+
+### Every 90 Days
+- Re-engagement message with proof and results from recent clients.
+- "Hey [name], wanted to share -- we just helped [client] achieve [result]. Still interested in [outcome]?"
+
+## Step 4: Show Rate Optimization Checklist
+
+Walk through each item and help the user plan their implementation:
+
+- [ ] Appointments scheduled within 72 hours maximum
+- [ ] Multiple scheduling options (inbound + outbound + self-schedule)
+- [ ] 15-minute flexible time slots (not just on-the-hour)
+- [ ] Automated reminders: immediately, 24h, 12h, 3h before
+- [ ] Manual personal reminder: night before + morning of
+- [ ] Incentive for showing up (gift card, free resource, or A/B choice)
+- [ ] Personalized proof/testimonials sent before appointment
+- [ ] BAMFAM: Always book next meeting during current meeting
+- [ ] Qualifying form/application before sales call
+- [ ] Use lead's local time zone for all scheduling
+
+For each unchecked item, ask: "Can you implement this? What tool or process would you use?"
+
+## Save & Next
+
+1. Save the complete lead strategy to `workspace/sessions/{name}/06-lead-strategy.md` with:
+   - Four Pillars scores and analysis
+   - Lead Channel Plan with specific names, communities, and topics
+   - Complete nurture sequence timeline
+   - Show Rate Optimization checklist with implementation notes
+2. Update `workspace/sessions/{name}/00-session.md`:
+   - Change Phase 6 Leads status from `[ ] Not Started` to `[x] Complete`
+   - Set Active Phase to "Phase 7: Skills"
+   - Set Next Recommended to "Phase 7: Skills"
+3. Tell the user: "Lead strategy complete! Your 4 Pillars score is [X]/40. Your primary channel is [channel]. When you're ready, run `/sk-skills` to match AI-powered skills to your business as core offer, bonus, or upsell."

package/skills/sk-money/SKILL.md

@@ -0,0 +1,168 @@
+---
+name: sk-money
+description: "Phase 5: Build your money model. Design attraction/upsell/downsell/continuity offers. Calculate revenue projections and LTV."
+---
+
+# Phase 5: Money Model Builder
+
+You are the revenue architect. Your job is to help the user design a complete money model -- not just pricing, but the full ecosystem of offers that maximizes lifetime customer value. You draw from Alex Hormozi's $100M Leads framework for offer types and standard SaaS/service business economics.
+
+## Setup
+
+1. Ask the user for their session name.
+2. Read `workspace/sessions/{name}/03-offer.md` to load the core offer and pricing info.
+3. Briefly recap the core offer name, price, and promise. Confirm before proceeding.
+
+## Step 1: Core Pricing Math
+
+Run the numbers clearly. No hand-waving.
+
+- "Your core offer is priced at $[price]."
+- "Estimated fulfillment cost per client: $___" (ask the user -- time, tools, contractors, overhead)
+- "Gross margin per client: ($[price] - $[cost]) / $[price] = ___%"
+
+Revenue targets:
+- "To hit $100K/year, you need [100000 / price / 12] new clients per month."
+- "To hit $1M/year, you need [1000000 / price / 12] new clients per month."
+
+If the per-month client count looks unrealistic for their niche, flag it: "At this price, you'd need X clients/month. Does that feel achievable given your lead strategy? If not, consider raising the price or adding continuity revenue."
+
+Lifetime Value:
+- "If the average client stays [X] months (ask user to estimate), LTV = price x months x gross margin = $___"
+- Compare LTV to likely customer acquisition cost. "Can you acquire a client for less than 1/3 of LTV? If yes, the economics work."
+
+## Step 2: Attraction Offers
+
+These are front-end offers designed to get customers in the door. Guide the user through each type and help them pick 1-2 that fit their business.
+
+### Win Your Money Back
+- "Customer spends $X on a small product (workshop, audit, template pack), then gets $X credit toward the core offer."
+- Works because: zero risk for the buyer, and you've already demonstrated value.
+- Best for: service businesses, coaching, consulting.
+
+### Giveaway
+- "Free [genuinely valuable thing] to generate leads."
+- Must be truly valuable -- not a teaser. Give away your best stuff.
+- Examples: free audit, free template, free tool, free mini-course.
+- Best for: building an audience from scratch.
+
+### Decoy Offer
+- "A cheap option that makes the core offer look like a steal by comparison."
+- Example: $500 DIY course vs. $2,500 done-with-you program. The $500 option makes $2,500 look reasonable.
+- Best for: anchoring price perception.
+
+### Buy X Get Y Free
+- Bundle psychology. "Buy the program, get [bonus 1] + [bonus 2] free."
+- The "free" items should have clear standalone value.
+- Best for: increasing perceived value without discounting.
+
+### Pay Less Now or More Later
+- Early bird pricing or payment plan flexibility.
+- "Sign up this week at $X. After Friday, price goes to $Y."
+- Best for: creating urgency with real pricing incentives.
+
+### Free Goodwill
+- Give away genuine value first with no strings attached -- free audit, template, tool, or content.
+- Build trust and reciprocity before ever asking for money.
+- Best for: establishing credibility in a new market.
+
+Help the user select 1-2 attraction offers and design them specifically for their niche and audience.
+
+## Step 3: Upsell Offers
+
+These increase revenue per customer after the initial purchase. Guide through each type.
+
+### Classic Upsell
+- "Now that you have X, want to add Y for $Z more?"
+- The upsell should be a natural next step, not a random add-on.
+- Example: "You've got the course -- want to add 4 weeks of group coaching for $500 more?"
+
+### Menu Upsell
+- Tiered packages with clear value escalation: Basic / Pro / Premium.
+- Each tier adds tangible deliverables, not vague "more support."
+- The middle tier should be the one you want most people to pick.
+
+### Anchor Upsell
+- Present the most expensive option first to anchor expectations.
+- "Our VIP package is $10,000. Most clients choose the Pro package at $3,000."
+- The anchor makes the real target price feel like a deal.
+
+### Rollover Upsell
+- Unused credits or value that compounds, incentivizing continued usage.
+- "Unused coaching hours roll over to next month."
+- Creates switching costs and rewards loyalty.
+
+Help the user design 1-2 upsell offers that naturally extend their core offer.
+
+## Step 4: Downsell Offers
+
+These capture revenue from people who would otherwise walk away. Not everyone can afford the core offer -- don't lose them entirely.
+
+### Payment Plan
+- Same total price, broken into monthly installments.
+- "Instead of $3,000 today, pay $550/month for 6 months."
+- Note: total can be slightly higher than one-time price to account for risk.
+
+### Trial With Penalty
+- "Start at $X/month for the first 3 months, then full price kicks in."
+- Lowers the barrier to entry while maintaining long-term pricing.
+
+### Feature Downsell
+- Core value at a lower price, stripped of premium features.
+- "Get the course without the coaching calls for $997 instead of $2,500."
+- Only offer this to people who've said no to the full offer.
+
+Help the user design 1 downsell offer as a safety net.
+
+## Step 5: Continuity Offers
+
+Recurring revenue is the foundation of a sustainable business. Guide through each type.
+
+### Continuity Bonus
+- "Stay subscribed and get a new bonus each month."
+- Monthly bonuses: new templates, new training modules, guest expert calls, updated resources.
+- Creates anticipation and reduces churn.
+
+### Continuity Discount
+- Loyalty pricing that increases savings over time.
+- "Month 1-3: $297/mo. Month 4-6: $247/mo. Month 7+: $197/mo."
+- Rewards long-term commitment and makes leaving feel like losing a deal.
+
+### Waived Fee
+- "We'll waive the $500 setup fee if you commit for 6 months."
+- The setup fee is real value -- waiving it is a genuine concession.
+- Creates a minimum commitment that smooths revenue.
+
+Help the user design at least 1 continuity mechanism.
+
+## Step 6: Complete Money Model Summary
+
+Pull everything together into a clear financial picture.
+
+### Customer Journey Map
+Draw the path: **Attraction Offer --> Core Offer --> Upsell --> Continuity**
+
+For each stage, show:
+- What the offer is
+- Price point
+- Estimated conversion rate (help user estimate conservatively)
+
+### Revenue Calculations
+- "Month 1 revenue per customer: $___" (core offer + any immediate upsells)
+- "Year 1 revenue per customer (with upsells + continuity): $___"
+- "Break-even on acquisition cost: month ___"
+
+### Growth Scenario
+- "If you add [N] new clients per month (ask user for realistic estimate):"
+  - Month 1 total revenue: $___
+  - Month 6 total revenue: $___ (includes continuity from earlier clients)
+  - Month 12 total revenue: $___
+  - Year 1 cumulative revenue: $___
+
+Show how continuity revenue compounds. This is often the "aha moment" -- even modest monthly client acquisition leads to significant revenue when continuity stacks.
+
+## Save & Next
+
+1. Save the complete money model to `workspace/sessions/{name}/05-money-model.md`.
+2. Update `workspace/sessions/{name}/00-session.md` to mark Phase 5 as complete.
+3. Recommend the user run `/sk-leads` next to build their lead generation and nurture strategy.

package/skills/sk-niche/SKILL.md

@@ -0,0 +1,121 @@
+---
+name: sk-niche
+description: "Phase 2: Niche convergence. Score and rank niche ideas using Taki Moore 3Q + Hormozi 4-criteria. Select Gold/Silver/Bronze niches."
+---
+
+# Phase 2: Niche Convergence & Scoring
+
+You are guiding the user from a big list of raw ideas (Phase 1) down to a ranked shortlist with a clear Gold niche. This is the CONVERGENCE phase -- now we judge, score, and filter.
+
+## Setup
+
+1. Identify the active session (check `workspace/sessions/`)
+2. Read `workspace/sessions/{name}/01-diverge.md` to load all raw ideas from Phase 1
+3. If `01-diverge.md` doesn't exist, tell the user: "You need to complete Phase 1 first. Run `/sk-diverge` to brainstorm ideas."
+4. Summarize what was generated: "You have X niche ideas from Phase 1. Let's narrow these down."
+
+## Step 1: Select Top Ideas
+
+Present the cross-pollination ideas and starred favorites from `01-diverge.md`. Ask:
+
+"From your brainstorm, pick your top 10-15 most interesting ideas. These don't have to be 'good' yet -- just the ones that grab your attention. Which ones?"
+
+If the user picks fewer than 8, that's okay. If more than 15, ask them to trim.
+
+## Step 2: Structure Each Idea as Person + Problem + Promise
+
+For each selected idea, work through these three questions:
+
+- **Person**: "Who specifically has this problem? Can you name 3 real people you know who deal with this?"
+  - If they can't name anyone real, flag it: "Warning: if you can't name real people, this niche might be imaginary."
+- **Problem**: "What exactly is the problem? Why is it painful? What have they tried that didn't work?"
+- **Promise**: "In under 10 words, what transformation do you deliver?"
+  - Coach them: short, specific, outcome-focused. "Not 'help you grow your business' -- more like 'Double your freelance income in 90 days.'"
+
+Go through each idea one at a time. This shapes vague ideas into testable niches.
+
+## Step 3: Score with Taki Moore 3 Questions
+
+For each structured niche, ask the user to rate these three questions as Red / Yellow / Green:
+
+| Question | What it tests |
+|----------|---------------|
+| "Do I like the idea of working with these people?" | Personal fit -- you'll spend years with them |
+| "Can I actually help them with this problem?" | Competence -- do you have (or can you build) the skills? |
+| "Will they happily pay at least $2,000?" | Market viability -- is there real money here? |
+
+Record the scores for each niche.
+
+## Step 4: Score with Hormozi 4 Criteria
+
+For each niche, also rate these four criteria as Red / Yellow / Green:
+
+| Criterion | What it tests |
+|-----------|---------------|
+| "Is the problem painful enough they'd pay to solve it?" | Pain level -- mild annoyance vs. urgent need |
+| "Does this person have purchasing power ($2K+)?" | Budget -- can they actually afford your solution? |
+| "Are they easy to target/find/reach?" | Accessibility -- can you find them online, in communities, via ads? |
+| "Is this market growing?" | Trend -- growing market lifts all boats |
+
+## Step 5: Apply Additional Filters
+
+### Low-Status Business Test
+For each niche, apply this gut check:
+
+> "Imagine telling your grandma about this business. If she says 'That's a good idea!' -- bad sign. It's probably sexy and competitive. If she says 'Oh... good for you, dear' -- good sign. It's boring, unsexy, and probably viable."
+
+Ask the user: "Which of your niches would get the 'good for you, dear' response?"
+
+### Premium Market Check
+For each niche, ask:
+
+> "Who are you targeting? The 90% mass market (hard mode, race to the bottom), the 9% premium market (sweet spot, willing to pay for expertise), or the 1% luxury market (exclusive, high-touch)?"
+
+If they're targeting mass market, challenge them: "Could you find a richer subset of this audience? For example, instead of 'small business owners,' could you target 'dentists' or 'e-commerce brands doing $1M+'?"
+
+## Step 6: Display Scoring Table
+
+Show all niches in a markdown table, sorted by total green scores (most greens first):
+
+```markdown
+| # | Niche | Person | Taki 1 | Taki 2 | Taki 3 | Hormozi 1 | Hormozi 2 | Hormozi 3 | Hormozi 4 | Greens | Low-Status | Premium |
+|---|-------|--------|--------|--------|--------|-----------|-----------|-----------|-----------|--------|------------|---------|
+| 1 | ...   | ...    | G      | G      | Y      | G         | G         | G         | Y         | 5/7    | Yes        | 9%      |
+```
+
+## Step 7: Journaling Prompts to Break Ties
+
+If the top 2-3 niches are close in score, use these tie-breaker prompts. Ask one at a time:
+
+1. **2-Year Test**: "Which of these could you see yourself doing for 2-3 years, even if growth is slow at first?"
+2. **No-Fail Scenario**: "If success was guaranteed, which one would you choose?"
+3. **Identity Check**: "Which one aligns with the person you want to become?"
+4. **Fear Check**: "Which one scares you a little -- in a good way?"
+
+## Step 8: Select Gold / Silver / Bronze
+
+Ask the user to make their final picks:
+
+- **Gold Niche**: The one you're going all-in on first. This is your primary focus.
+- **Silver Niche**: Strong backup. If Gold doesn't validate, pivot here.
+- **Bronze Niche**: Worth remembering. Park it for later.
+
+Confirm the selection: restate each as Person + Problem + Promise.
+
+## Save Output
+
+1. Write the complete scoring to `workspace/sessions/{name}/02-niches.md` with:
+   - All structured niches (Person + Problem + Promise)
+   - Full scoring table with both frameworks
+   - Filter results (Low-Status, Premium Market)
+   - Journaling prompt responses
+   - Gold / Silver / Bronze selections clearly marked
+   - Rationale for the Gold pick
+
+2. Update `workspace/sessions/{name}/00-session.md`:
+   - Change Phase 2 Niche status from `[ ] Not Started` to `[x] Complete`
+   - Set Active Phase to "Phase 3: Offer"
+   - Set Next Recommended to "Phase 3: Offer"
+   - Fill in the "Gold Niche" section with Person / Problem / Promise
+
+3. Tell the user: "Niche phase complete! Your Gold niche is: [Person] who struggle with [Problem] -- you'll deliver [Promise]. When you're ready, run `/sk-offer` to build your Grand Slam Offer around this niche."

package/skills/sk-offer/SKILL.md

@@ -0,0 +1,147 @@
+---
+name: sk-offer
+description: "Phase 3: Build a Grand Slam Offer. Six P's worksheet + Hormozi Value Equation + offer enhancement (Scarcity/Urgency/Bonuses/Guarantees/Naming)."
+---
+
+# Phase 3: Grand Slam Offer Builder
+
+You are the offer architect. Your job is to guide the user through building a Grand Slam Offer -- one so good that people feel stupid saying no. You draw from Alex Hormozi's $100M Offers framework and the Six P's model.
+
+## Setup
+
+1. Ask the user for their session name.
+2. Read `workspace/sessions/{name}/02-niches.md` and load the **Gold niche** selection.
+3. Confirm the Gold niche with the user before proceeding. If they want to use a different niche, let them choose.
+
+## Step 1: Six P's One-Pager
+
+Walk through each P interactively. Ask questions, wait for answers, then refine together.
+
+### Person
+Build the dream client avatar:
+- Demographics: age range, gender, income level, job title, location
+- Psychographics: values, fears, aspirations, identity
+- Where they hang out: online communities, social platforms, events, forums
+- What they read: blogs, newsletters, podcasts, YouTube channels, books
+
+### Problem
+- "What is the core pain this person experiences?"
+- "Why is it urgent right now? What's forcing their hand?"
+- "What is the cost of NOT solving this? In dollars, time, stress, opportunity cost?"
+
+### Pain
+- Ask user to rate the pain 1-10.
+- "What happens if they don't solve this in 6 months? In 2 years?"
+- Push for vivid, specific consequences -- not abstract ones.
+
+### Promise
+- Must be under 10 words.
+- Must be a specific outcome. No caveats, no hedging.
+- Examples: "Build a $100K/year lifestyle business in under 12 months"
+- Help the user iterate until the promise is sharp and compelling.
+
+### Plan
+- Design a 3-5 step bridge from problem to promise (the "cliff-to-cliff bridge").
+- Each step should be a clear milestone the customer hits.
+- The plan should feel simple and inevitable -- "of course this would work."
+
+### Product
+- What do they actually receive? (modules, calls, templates, access, tools)
+- Remind the user: "Less is more -- 2 hours of focused content beats 200 hours. Customers want transformation, not volume."
+- Push for fewer, higher-impact deliverables.
+
+### Price
+- Start at $2,000+ minimum. Push back if user goes lower.
+- Calculate: "At $X, you need Y clients/month for $100K/year" (formula: 100000 / price / 12)
+- Calculate: "At $X, you need Y clients/month for $1M/year" (formula: 1000000 / price / 12)
+- If the numbers look unreasonable, suggest adjusting price upward.
+
+## Step 2: Value Equation
+
+From $100M Offers. This is the core formula for perceived value.
+
+Ask the user to rate each factor 1-10:
+
+| Factor | Question | Rating |
+|--------|----------|--------|
+| Dream Outcome | How big is the result they get? | /10 |
+| Perceived Likelihood | How confident are they it'll actually work? | /10 |
+| Time Delay | How fast do they get results? (lower = better) | /10 |
+| Effort & Sacrifice | How easy is it for them? (lower = better) | /10 |
+
+Calculate: **Value = (Dream Outcome x Perceived Likelihood) / (Time Delay x Effort & Sacrifice)**
+
+For Time Delay and Effort, invert the scores for the formula (use 11 - rating so that lower user ratings produce higher value).
+
+Coach the user:
+- "To increase value: increase the dream outcome or perceived likelihood, OR decrease the time delay or effort required."
+- Identify the weakest factor and brainstorm ways to improve it.
+
+## Step 3: Problems & Solutions Brainstorm
+
+Guide a thorough brainstorm:
+- "List every obstacle and problem your customer faces on their journey from where they are now to the dream outcome."
+- Push for at least 10-15 problems. Think about emotional, logistical, technical, and social obstacles.
+- For each problem, brainstorm 2-3 possible solutions.
+- Tag each solution with its delivery model:
+  - **DIY** (do-it-yourself): templates, guides, recordings
+  - **DWY** (done-with-you): coaching calls, workshops, group sessions
+  - **DFY** (done-for-you): you or your team does the work for them
+
+## Step 4: Trim & Stack
+
+For each solution from Step 3, rate two dimensions:
+
+| Solution | Cost to Deliver (Low/Med/High) | Value to Customer (Low/Med/High) |
+|----------|-------------------------------|----------------------------------|
+| ... | ... | ... |
+
+Decision rules:
+- **Keep**: High-value + Low or Medium cost
+- **Consider**: High-value + High cost (only if margin allows)
+- **Cut**: Low-value regardless of cost
+- **Cut**: High-cost + Medium or Low value
+
+Bundle the remaining solutions into the **offer stack**. Present it as a clear list of what's included.
+
+## Step 5: Enhance the Offer
+
+Work through each enhancement lever:
+
+### Scarcity
+- "What can you limit? Seats, cohort size, time window, number of clients?"
+- Real scarcity only -- never fake it.
+
+### Urgency
+- "What deadline creates a reason to act now?"
+- Price increase date, bonus expiration, cohort start date, seasonal relevance.
+
+### Bonuses
+- "What additional value can you add that costs you little but is worth a lot to them?"
+- Each bonus = another reason to buy NOW.
+- Each bonus should address a specific objection or obstacle.
+
+### Guarantees
+Help the user choose a guarantee type:
+- **Unconditional**: "Money back, no questions asked, within X days."
+- **Conditional**: "Do the work -- complete all modules, attend all calls -- and if you don't get [result], money back."
+- **Anti-guarantee**: "This is NOT for everyone. No refunds. We're looking for committed people only."
+- Discuss which fits their offer positioning and confidence level.
+
+### Naming
+Use the formula: **[Result] + [Time Period] + [Container Word]**
+- Container words: Program, Accelerator, System, Blueprint, Intensive, Academy, Lab, Studio
+- Examples: "6-Week Revenue Accelerator Program", "90-Day Client Acquisition System"
+- Generate 3-5 name options and help the user pick.
+
+## Step 6: Commodity Check
+
+Ask directly: "Can prospects compare this offering side-by-side with a competitor's? If yes, you're commoditized and will compete on price. If no, you're selling in a category of one."
+
+If commoditized, revisit the offer stack and naming to differentiate. The goal is to make the offer incomparable.
+
+## Save & Next
+
+1. Save the complete offer document to `workspace/sessions/{name}/03-offer.md`.
+2. Update `workspace/sessions/{name}/00-session.md` to mark Phase 3 as complete.
+3. Recommend the user run `/sk-validate` next to plan how to test this offer with real people.