start-vibing-stacks 2.29.0 → 2.30.0

package/stacks/_shared/ads-agents/agents/visual-designer.md

@@ -0,0 +1,245 @@
+---
+name: visual-designer
+version: 1.6.0
+description: >
+  Visual ad creative specialist. Reads campaign-brief.md and brand-profile.json
+  to construct 5-component image generation prompts via banana MCP, organizes
+  outputs into ad-assets/ directories, and writes generation-manifest.json
+  for the format-adapter agent.
+model: sonnet
+maxTurns: 30
+tools: Read, Write, Bash, Glob
+---
+
+<!-- Updated: 2026-05-14 | v1.6: banana MCP marked explicitly as external dependency, 2026 platform copy zones verified (TikTok safe box X:40-940 Y:150-1470, Meta Reels 1080×1300 center, Shorts 1080×1420 center) -->
+
+> **External dependency:** This agent requires the **banana MCP** server connected (custom image-generation MCP wrapping Gemini/Nano-Banana). If banana MCP is not available, the agent falls back to `scripts/generate_image.py` (deprecated) which requires `GOOGLE_API_KEY`. The fallback supports only 2 variants per brief instead of 3 and has no reference-image consistency anchor.
+
+You are a visual ad creative specialist who translates campaign strategies into generated image assets. You use banana MCP to produce each asset and track everything in a manifest.
+
+<example>
+Context: campaign-brief.md and brand-profile.json exist. Banana MCP is available.
+user: Generate the ad images from the campaign brief.
+assistant: I'll read the brief and brand profile, then generate each image asset via banana.
+[Reads campaign-brief.md, finds ## Image Generation Briefs section]
+[Reads brand-profile.json, extracts colors.primary (#1A2E4A), mood_keywords]
+[Reads ads-agents/references/voice-to-style.md to map brand voice axes to visual attributes]
+[Reads ads-agents/references/meta-creative-specs.md for safe zone constraints]
+[Constructs 5-component banana prompt for each brief]
+[Generates hero image first as consistency anchor]
+[Generates 3 variants per brief via banana MCP]
+[Saves outputs to ./ad-assets/meta/concept-1/feed-1080x1350-v1.png etc.]
+[Writes generation-manifest.json with all results + consistencyAnchor]
+commentary: Parse ## Image Generation Briefs precisely; the **Prompt:** and **Dimensions:** lines are the data contract. Build every prompt using banana's 5-component formula. Generate hero first for visual consistency.
+</example>
+
+<example>
+Context: Banana MCP is unavailable.
+user: Generate images.
+assistant: Banana MCP is not available. I'll check for the fallback script.
+[Checks banana MCP availability; not connected]
+[Reports to user: "Banana MCP is unavailable. Fallback: scripts/generate_image.py (deprecated). Ensure GOOGLE_API_KEY is set."]
+commentary: Never silently fail. Check banana MCP first; fall back to generate_image.py only when necessary.
+</example>
+
+## Your Workflow
+
+1. **Check banana MCP availability** first. Verify the banana MCP server is connected and responsive. If unavailable, report to the user and note that the deprecated fallback (`scripts/generate_image.py`) requires a `GOOGLE_API_KEY`.
+
+2. **Read campaign-brief.md**: find the `## Image Generation Briefs` section. Extract each brief block by parsing:
+   - `**Prompt:**` line (the base generation prompt)
+   - `**Dimensions:**` line (WxH, e.g., `1080x1920`)
+   - `**Safe zone notes:**` line (composition constraint)
+   - `**Banana domain mode:**` line (Product, Portrait, UI/Web, Abstract, etc.)
+   - `**Copy framework:**` line (if present, note for context)
+
+3. **Read brand-profile.json** (if present):
+   - Extract `colors.primary`, `colors.background`, `aesthetic.mood_keywords`, `imagery.forbidden`
+   - Check `screenshots.homepage`; note the path for style reference
+
+4. **Read `ads-agents/references/voice-to-style.md`**: map brand voice axis scores to visual style attributes (camera angle, lighting, color temperature, texture).
+
+5. **Read platform creative spec reference** for each platform in the brief:
+   - `ads-agents/references/meta-creative-specs.md`
+   - `ads-agents/references/tiktok-creative-specs.md`
+   - `ads-agents/references/google-creative-specs.md`
+   - etc.; load only the platforms being generated
+
+6. **Check for banana brand preset**: look for `.banana/presets/{brand-slug}.json`. If it exists, activate it to inherit brand colors, typography, and style defaults.
+
+7. **Construct the output path** for each asset:
+   ```
+   ./ad-assets/[platform]/[concept-slug]/[format]-[WxH]-v[N].png
+   ```
+   Example: `./ad-assets/meta/pain-point-hook/feed-1080x1350-v1.png`
+
+8. **Apply Banana 5-Component Prompt Construction** to every prompt before generation. See the section below.
+
+9. **Generate images via banana MCP** following the Image Generation via Banana process below.
+
+10. **Write generation-manifest.json** to the current directory after all generations complete.
+
+## Banana 5-Component Prompt Construction
+
+Build each prompt using banana's formula. Never pass raw brief text to the API.
+
+1. **[SUBJECT]**: Extract from brief's visual direction + brand-profile.json product/service
+2. **[ACTION]**: From brief's concept + platform context (what is happening in the scene)
+3. **[LOCATION/CONTEXT]**: From brand DNA aesthetic + campaign mood keywords
+4. **[COMPOSITION]**: Platform safe zones + selected aspect ratio + camera framing
+5. **[STYLE]**: Read `ads-agents/references/voice-to-style.md`, map brand voice axis scores to visual attributes. Add camera/lens spec and prestigious reference.
+
+### Prompt Cleanup Rules
+
+Apply these rules after constructing the 5-component prompt:
+
+- **Lead with brand colors**: `"[colors.background] background, [colors.primary] accent glow"` at the start
+- **Strip font names**: Remove Noto Serif, Inter, Helvetica, etc. (causes hallucinated text)
+- **Replace UI text with abstractions**: "dashboard showing keyword ranking" becomes "abstract dashboard silhouette with anonymous data"
+- **Append no-text constraint**: `", no text, no labels, no readable words, no UI text, no data labels anywhere in image"`
+- **Append platform copy zone**:
+
+| Platform        | Append to prompt                                                          |
+|-----------------|---------------------------------------------------------------------------|
+| TikTok (9:16)   | `", active visual centered in middle 70%, top 15% and bottom 20% minimal"` |
+| Meta Feed (4:5) | `", primary visual in upper 65%, bottom 30% minimal for copy overlay"`     |
+| LinkedIn (1:1)  | `", centered composition with generous 20% margin all sides"`              |
+| Google PMax     | `", focal point left-center, right third lighter for text overlay"`        |
+| YouTube (16:9)  | `", main subject left-center, right 40% clean for copy overlay"`           |
+
+- **Append mood**: `", [mood_keywords] atmosphere, no [forbidden joined by comma]"`
+- **Cap at 80 words**: condense if needed; keep composition, colors, shapes, mood; drop redundant adjectives
+
+### Example 5-Component Construction
+
+**Input brief:** SaaS pain-point hook for Meta Feed (4:5)
+
+**Constructed prompt:**
+```
+[SUBJECT] #09090B dark background, #22C55E accent glow, abstract SEO dashboard silhouette
+[ACTION] anonymous rising data curve emerging from empty void
+[LOCATION/CONTEXT] dark minimalist digital environment, stark contrast
+[COMPOSITION] primary visual in upper 65%, bottom 30% minimal for copy overlay, 4:5 ratio
+[STYLE] cinematic low-key lighting, 85mm f/1.4 depth of field, intelligent precise powerful
+atmosphere, no cheesy stock photos, no bright white backgrounds, no text, no labels,
+no readable words, no UI text, no data labels anywhere in image
+```
+
+## Image Generation via Banana
+
+1. Activate banana brand preset (if exists at `.banana/presets/{brand-slug}.json`)
+2. Generate the "hero" image first (strongest concept from brief)
+3. Save hero path as consistency anchor
+4. For each remaining brief:
+   a. Call banana MCP `set_aspect_ratio` with platform-appropriate ratio
+   b. Call banana MCP `gemini_generate_image` with constructed 5-component prompt
+   c. Pass hero image as reference for visual consistency (if banana supports reference input)
+5. Generate 3 variants per brief (not 2):
+   - v1: base composition
+   - v2: alternative angle/perspective
+   - v3: different lighting or mood variation
+6. Save to `./ad-assets/[platform]/[concept-slug]/[format]-[WxH]-v[N].png`
+7. Write generation-manifest.json with all results + consistencyAnchor path
+
+**Fallback:** if banana MCP is unavailable, use `scripts/generate_image.py` (deprecated). This requires `GOOGLE_API_KEY` and only supports 2 variants per brief.
+
+## Visual Consistency
+
+- Generate hero concept first (the strongest concept in the brief)
+- Save hero image path as the consistency anchor for the entire campaign
+- Pass hero as reference to all subsequent generations in the same campaign
+- Track in manifest: `consistencyAnchor` field pointing to the hero image path
+- All images in a campaign should share the same color palette, lighting direction, and visual tone
+
+## generation-manifest.json Format
+
+```json
+{
+  "generated_at": "ISO-8601 timestamp",
+  "provider": "banana",
+  "consistencyAnchor": "./ad-assets/meta/pain-point-hook/feed-1080x1350-v1.png",
+  "total_assets": 9,
+  "successful": 8,
+  "failed": 1,
+  "assets": [
+    {
+      "index": 0,
+      "concept": "Pain Point Hook",
+      "platform": "meta",
+      "format": "feed",
+      "ratio": "4:5",
+      "variation": "v1",
+      "isHero": true,
+      "width": 1080,
+      "height": 1350,
+      "file": "./ad-assets/meta/pain-point-hook/feed-1080x1350-v1.png",
+      "prompt": "full 5-component prompt used",
+      "bananaDomainMode": "UI/Web",
+      "reference_image": null,
+      "generation_success": true,
+      "error": null
+    },
+    {
+      "index": 1,
+      "concept": "Pain Point Hook",
+      "platform": "meta",
+      "format": "feed",
+      "ratio": "4:5",
+      "variation": "v2",
+      "isHero": false,
+      "width": 1080,
+      "height": 1350,
+      "file": "./ad-assets/meta/pain-point-hook/feed-1080x1350-v2.png",
+      "prompt": "5-component prompt, alternative angle/perspective",
+      "bananaDomainMode": "UI/Web",
+      "reference_image": "./ad-assets/meta/pain-point-hook/feed-1080x1350-v1.png",
+      "generation_success": true,
+      "error": null
+    },
+    {
+      "index": 2,
+      "concept": "Pain Point Hook",
+      "platform": "meta",
+      "format": "feed",
+      "ratio": "4:5",
+      "variation": "v3",
+      "isHero": false,
+      "width": 1080,
+      "height": 1350,
+      "file": "./ad-assets/meta/pain-point-hook/feed-1080x1350-v3.png",
+      "prompt": "5-component prompt, different lighting/mood variation",
+      "bananaDomainMode": "UI/Web",
+      "reference_image": "./ad-assets/meta/pain-point-hook/feed-1080x1350-v1.png",
+      "generation_success": true,
+      "error": null
+    }
+  ]
+}
+```
+
+## Error Handling
+
+- **Banana MCP unavailable**: Report to user. Offer fallback via `scripts/generate_image.py` (deprecated) if `GOOGLE_API_KEY` is set.
+- **Rate limit (429)**: Wait and retry with backoff. If still failing after retries, report: "Rate limit persisting. Try again in 60 seconds or check your API quota."
+- **Generation blocked (safety filter)**: Note the blocked prompt in the manifest with `generation_success: false, error: "safety_filter"`. Suggest rephrasing: remove any policy-sensitive terms and retry.
+- **Partial success**: Complete all generations. Write manifest including failures. Report summary: "Generated 7/9 images. 2 failed (see generation-manifest.json for details)."
+- **Consistency anchor failed**: If the hero image fails, select the next best concept as anchor. Note the substitution in the manifest.
+
+## Output Summary
+
+After all generations, report to the user:
+```
+Generated [N] ad assets ([N/3] briefs x 3 A/B/C variations):
+  Hero: ./ad-assets/meta/concept-1/feed-1080x1350-v1.png (1080x1350) [consistency anchor]
+  ✓ ./ad-assets/meta/concept-1/feed-1080x1350-v2.png (1080x1350) [alt angle]
+  ✓ ./ad-assets/meta/concept-1/feed-1080x1350-v3.png (1080x1350) [lighting variation]
+  ✓ ./ad-assets/tiktok/concept-1/vertical-1080x1920-v1.png (1080x1920)
+  ✗ ./ad-assets/google/concept-1/landscape-1200x628-v1.png: ERROR [reason]
+
+Variants: Upload v1, v2, and v3 to your ad platform. Run them in rotation to find the best performer.
+Consistency: All images anchored to hero for cohesive campaign look.
+Provider: banana MCP
+
+Next: Run format-adapter to validate dimensions and check safe zones.
+See generation-manifest.json for full details.
+```

package/stacks/_shared/ads-agents/references/additional-platforms.md

@@ -0,0 +1,106 @@
+# Additional Advertising Platforms
+
+<!-- Created: 2026-04-13 | v1.5 -->
+<!-- Purpose: Overview of platforms beyond the core 7 for strategic planning -->
+
+## When to Consider These Platforms
+
+Use the decision tree below to determine if additional platforms are relevant:
+
+```
+High intent + Business audience → LinkedIn (already covered) or Reddit
+High intent + Consumer purchase → Google (covered) or Pinterest
+Low intent + Visual discovery → TikTok (covered) or Pinterest/Snapchat
+Brand awareness + Premium → CTV/OTT or YouTube (covered)
+Niche community + Discussion → Reddit
+Professional software → G2, Capterra (directory ads)
+```
+
+## Reddit Ads
+
+**Best for:** Community-driven brands, SaaS, gaming, finance, education
+**Audience:** 1.7B+ monthly active users, highly engaged niche communities
+
+**Key features:**
+- Subreddit targeting (precision by interest community)
+- Conversation placement ads (native to discussions)
+- Free-form ads (blend into Reddit feed)
+- Conversation ads (promoted comments)
+
+**Benchmarks (approximate):**
+- CPM: $2-5 (lower than Meta/LinkedIn)
+- CPC: $0.50-2.00
+- CTR: 0.5-1.5%
+
+**When to recommend:** Brand has community presence, product benefits from social proof/discussion, budget allows testing ($1K+/month minimum)
+
+## CTV/OTT Advertising
+
+**Best for:** Brand awareness, broad reach, upper funnel
+**Reach:** 230M+ US CTV users (2025)
+
+**Key platforms:**
+- YouTube CTV (covered in ads-youtube)
+- Microsoft CTV (Netflix, Max, Hulu, Roku, discovery+)
+- The Trade Desk (programmatic)
+- Amazon Fire TV / Freevee
+
+**Key considerations:**
+- Non-skippable 15-30s format (high completion rates)
+- Limited conversion tracking (no click-through, attribution challenges)
+- CPM-based pricing ($15-35 CPM typical)
+- Best measured with: Brand Lift studies, search lift, incrementality
+
+**When to recommend:** Brand awareness goal, budget >$10K/month, strong creative assets available
+
+## Pinterest Ads
+
+**Best for:** E-commerce (home, fashion, food, beauty, DIY), visual discovery
+**Audience:** 500M+ monthly active users, 85% use for purchase inspiration
+
+**Key features:**
+- Shopping Ads (catalog integration)
+- Standard Pins, Video Pins, Carousel Pins
+- Interest + keyword targeting hybrid
+- Visual search (Lens)
+
+**Benchmarks:**
+- CPC: $0.10-1.50
+- CPM: $2-5
+- CVR: higher than average for visual/inspiration categories
+
+**When to recommend:** E-commerce with strong visuals, home/fashion/food categories, audiences that plan purchases
+
+## Snapchat Ads
+
+**Best for:** Gen Z / young millennial audiences, mobile-first brands
+**Audience:** 850M+ monthly active users, skews 13-34
+
+**Key features:**
+- Snap Ads (full-screen vertical video)
+- Collection Ads (product catalog)
+- Story Ads, Spotlight Ads
+- AR Lenses and Filters (interactive)
+- Dynamic Product Ads
+
+**Benchmarks:**
+- CPM: $2-5 (competitive with TikTok)
+- Swipe-up rate: 0.3-1.0%
+- CPI (app installs): $1-3
+
+**When to recommend:** Target audience is under 30, mobile app promotion, AR/interactive creative fits brand
+
+## Directory / Review Platform Ads
+
+**Best for:** B2B SaaS, professional services
+**Platforms:** G2, Capterra, TrustRadius, Software Advice (Gartner Digital Markets)
+
+**Key features:**
+- High-intent buyers actively comparing software
+- Category page sponsorship
+- Competitor comparison placement
+- Review-driven credibility
+
+**Pricing:** CPL model ($15-75 per lead typical for mid-market SaaS)
+
+**When to recommend:** B2B SaaS with sufficient reviews (20+), high-value deals (ACV >$5K), want to capture bottom-funnel comparison shoppers

package/stacks/_shared/ads-agents/references/benchmarks.md

@@ -0,0 +1,257 @@
+# Industry Benchmarks 2026
+
+<!-- Updated: 2026-05-14 | v1.6 -->
+<!-- Sources: Claude Research (WordStream/LocaliQ 16K campaigns, Triple Whale 2025), Gemini Research, SplitMetrics 2025, 2026 Verification Pass -->
+
+## Google Ads: Search Benchmarks
+
+### All Industries Average (WordStream/LocaliQ 2025, 16K campaigns)
+| Metric | Average | YoY Change |
+|--------|---------|------------|
+| CTR | 6.66% | +3.74% |
+| CPC | $5.26 | Up for 87% of industries (fifth consecutive year of increases) |
+| CVR | 7.52% | Up for 65% of industries |
+| CPL | ~$70 | +5% |
+
+### By Industry (Search)
+| Industry | CPC | CTR | CVR | CPL |
+|----------|-----|-----|-----|-----|
+| Arts & Entertainment | $1.60 | 13.10% | N/A | N/A |
+| Travel | $2.12 | N/A | N/A | N/A |
+| Restaurants | $2.05 | N/A | N/A | N/A |
+| E-commerce | $1.15 | 4.13% | 2.81% | N/A |
+| B2B SaaS | $4.50-$8.00 | 4.28% | 1.65% | $100-$200 |
+| Education | $6.23 | N/A | N/A | N/A |
+| Local Services | $7.85-$15.00 | 5.50%-6.37% | 7.33%-15.0% | $90.92 |
+| Dental | $7.85 | 5.44% | N/A | N/A |
+| Healthcare | $40+ | 4.90% | 3.10% | N/A |
+| Legal | $8.58-$9.21 | 5.20%-5.97% | 4.60%-5.09% | N/A |
+| Finance | $3.46-$3.77 | 4.65%-8.33% | 2.55%-3.50% | N/A |
+| Real Estate | $1.55-$2.53 | 8.43% | 3.28% | N/A |
+
+### E-commerce Specific (Triple Whale 2025)
+| Metric | Median | YoY Change |
+|--------|--------|------------|
+| CPA | $23.74 | +12.35% |
+| CPM | $12.79 | +10.01% |
+| ROAS | 3.68 | -10.03% |
+
+Note: CTR improved across all 14 tracked industries while CVR declined in 13 of 14.
+
+### Smart Bidding & Demand Gen (2025-2026)
+| Metric | Value |
+|--------|-------|
+| Smart Bidding Exploration | 18% more unique query categories, 19% more conversions |
+| Demand Gen video+image | 20% more conversions vs video-only |
+| CTV ad spend share | 75% of YouTube ad spend now on CTV |
+
+## Meta Ads Benchmarks
+
+### By Objective (WordStream 2025, 1K campaigns)
+| Objective | CTR | CPC | CVR | CPL |
+|-----------|-----|-----|-----|-----|
+| Traffic (all) | 1.71% | $0.70 | N/A | N/A |
+| Leads (all) | 2.59% | $1.92 | 7.72% | $27.66 |
+
+### ROAS Benchmarks
+| Segment | ROAS |
+|---------|------|
+| All industries median | 2.19:1 |
+| Retargeting | 3.61:1 |
+| Advantage+ Sales | 4.52:1 |
+
+### CPM by Industry
+| Industry | CPM |
+|----------|-----|
+| Arts & Entertainment | $5.82 (lowest) |
+| Most industries | $6-$8 |
+| E-commerce | $12.50 |
+| Local Services | $18.00 |
+| Healthcare | $28.00 |
+| B2B SaaS | $35.00 |
+| Healthcare (highest) | $36.82 |
+| Legal | $45.00 |
+| Finance | $50.00 |
+
+### CPC Trend
+- January 2026: $0.85 (24% below prior January)
+- November 2025 peak: $1.32 (Q4 surge)
+
+### Andromeda & Advantage+ (2025-2026)
+| Metric | Value |
+|--------|-------|
+| 25 diverse creatives | 17% more conversions at 16% lower cost |
+| Creative Similarity Score >60% | Triggers retrieval suppression (Andromeda penalty) |
+| Advantage+ Sales ROAS | 22% higher ROAS |
+| Advantage+ Sales CPA | 11.7% CPA improvement |
+| Creative fatigue lifespan | Compressed to 2-4 weeks (was 6-8 weeks) |
+
+### Creative Fatigue Thresholds
+| Signal | Warning | Fail |
+|--------|---------|------|
+| Frequency (prospecting) | >3 | >5 |
+| Frequency (retargeting) | >8 | >12 |
+| CTR decline over 14 days | N/A | >20% |
+| Exposures before conversion drop (~45%) | 4 | N/A |
+| TOF creative lifespan | 3-4 weeks | N/A |
+| BOF creative lifespan | 6-7 weeks | N/A |
+
+## LinkedIn Ads Benchmarks
+
+| Metric | Benchmark |
+|--------|-----------|
+| Average CPC | $5-$7 globally; median $3.94 |
+| Average CPM | $31-$38 |
+| CTR (Sponsored Content) | 0.44%-0.65% |
+| CTR (exceptional) | >1.0% |
+| Average CPL | $60-$150+ |
+| Lead Gen Form CVR | 13% (3.25× higher than landing pages) |
+| Message Ads CTR | 3% (30% open rate) |
+| Conversation Ads | 50-60% open rates, 2-5% CTR (far exceeds feed ad benchmarks of 0.3-0.5% CTR) |
+| B2B ROAS | 113% ($1.13 per $1) |
+| Document Ads engagement rate | 7.00% (14% YoY increase), leading all LinkedIn content formats |
+| TLA CPC | $2.29-$4.14 (vs $13.23 standard, 2-5x cheaper) |
+| TLA CTR | 1.7× higher than standard |
+| Predictive Audiences | 21% CPL reduction |
+| Min daily budget | $10/day |
+
+### CPL by Industry
+| Industry | CPL |
+|----------|-----|
+| Education | $64 |
+| Media | $65 |
+| Retail | $80 |
+| Manufacturing | $100 |
+| Finance | $100 |
+| Software & IT | $125 |
+| Healthcare | $125 |
+
+### Cost Factors
+- Senior decision-makers (VP/Director/C-suite): $6.40+ CPC
+- North America premium: 40-50% above global averages
+- CPC YoY trend: +8% (2025)
+- Q3 highest CPC ($15.72); Q4/Q1 typically lower
+
+## TikTok Ads Benchmarks
+
+| Metric | Range | Average |
+|--------|-------|---------|
+| CPM | $3.21-$10 | ~$4.26 |
+| CPC | $0.20-$2.00 | ~$1.00 |
+| CTR | 0.5%-1.5% | ~0.84% |
+| CVR | 0.3%-1.0% | ~0.46% |
+| Engagement Rate | 5-16% | Far exceeds FB 0.09%, IG 1.22% |
+
+### Format Comparison
+| Format | CTR | CPA |
+|--------|-----|-----|
+| Spark Ads | ~3% | ~$60 |
+| Standard In-Feed | ~2% | ~$100 |
+
+### Spark Ads vs Non-Spark
+| Metric | Spark Ads Impact |
+|--------|-----------------|
+| Completion rate | +30% |
+| Engagement rate | +142% |
+| CVR | +43% |
+| CPM | -4% (cheaper) |
+
+### Search Ads & Creative Lifecycle
+- Search Ads: 20% conversion uplift when combined with In-Feed
+- Creative lifespan: 7-10 days average (plan for high-volume creative rotation)
+
+### Key Thresholds
+- Minimum campaign budget: $50/day
+- Minimum ad group budget: $20/day
+- Learning phase exit: ~50 conversions in 7 days
+- TikTok Shop CVR: >10% (vs 0.46-2.4% standard)
+- CPM advantage: 40-60% cheaper than Meta
+
+### Smart+ Performance
+- Median ROAS: 1.41-1.67
+- Adoption: 42% of US TikTok performance campaigns
+
+## Microsoft Ads Benchmarks
+
+| Metric | Value | vs Google |
+|--------|-------|-----------|
+| Average CPC | $1.20-$1.55 | 20-35% discount |
+| Average CTR | 2.83-3.1% | Higher than Google ~2.0% |
+| Copilot CTR | 73% higher | vs traditional search |
+| Copilot CVR | 16% stronger | vs traditional search |
+| Users click paid ads | 25% more often | vs Google users |
+| Higher ROAS reported | 37% of advertisers | vs Google |
+
+### LinkedIn Profile Targeting & Copilot
+| Metric | Value |
+|--------|-------|
+| LinkedIn Profile Targeting CTR | 16% greater than standard |
+| LinkedIn Profile Targeting CVR | 64% greater than standard |
+| CPCs vs LinkedIn Ads directly | 30-70% cheaper |
+| Copilot placement CTR | 73% higher than traditional search |
+
+### Copilot Checkout (January 2026)
+- Users discover, compare, and purchase within Copilot conversations
+- 194% more likely to purchase when shopping intent is present
+- Ads in Copilot must be clearly labeled
+
+### User Demographics
+- ~50% in top 25% household incomes
+- 34% hold degrees
+- 45-64 age group: 38% of searches
+- US all-devices share: 8.78% (record)
+- US desktop share: 16.75-17.58%
+- With Yahoo/AOL partners: ~25% US desktop
+
+## Apple Ads Benchmarks
+
+### Overall Averages (SplitMetrics 2025)
+| Metric | Average |
+|--------|---------|
+| TTR (Tap-Through Rate) | 9.7% |
+| CR (Conversion Rate) | 66.2% |
+| CPT (Cost Per Tap) | $2.25 |
+| CPA (Cost Per Acquisition) | $3.76 |
+
+### International Markets
+- International markets deliver 3-5x better CPI than US
+
+### Category Benchmarks (CPT)
+| Category | CPT Range |
+|----------|-----------|
+| Games | $0.50-$1.00 |
+| Health | $1.50-$3.00 |
+| Finance | $2.00-$5.00 |
+
+## ROAS Benchmarks by Industry (Cross-Platform)
+
+| Industry | Google | Meta | LinkedIn | TikTok |
+|----------|--------|------|----------|--------|
+| E-commerce | 3.68 | 2.19-4.52 (ASC) | N/A | 1.41-1.67 |
+| B2B SaaS | N/A | N/A | 1.13 | N/A |
+| Legal | 3.0 | N/A | N/A | N/A |
+| Finance | 3.5 | N/A | N/A | N/A |
+| Healthcare | 2.8 | N/A | N/A | N/A |
+| Local Services | 5.0 | N/A | N/A | N/A |
+
+## Landing Page Benchmarks
+
+| Metric | Value |
+|--------|-------|
+| Mobile traffic share | 82.9% |
+| 1s load → CVR vs 5s load | 3× higher |
+| 1s delay | -7% conversions |
+| Median CVR across industries | 6.6% |
+| Top 10% CVR | 20%+ |
+| QS landing page high → CPC impact | 50% discount |
+| QS landing page low → CPC impact | 400% extra |
+
+## Minimum Viable Ad Budgets
+
+| Platform | Minimum Monthly | Rationale |
+|----------|----------------|-----------|
+| Google Ads | $1,000+ | Need 15+ conversions/month for Smart Bidding |
+| Meta Ads | $600-$800 | Need 50 conv/week per ad set for learning |
+| LinkedIn Ads | $3,000+ | High CPCs ($5-$35) require scale |
+| TikTok Ads | $300+ | Low CPMs but need creative volume |
+| Microsoft Ads | 20-30% of Google budget | Proportional to search volume |