six-degrees 0.2.0 → 0.3.0-beta.1

package/lib/sector-directory.js

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+// The sector directory: the most common sectors people work in, each with the
+// words that mark a company or a headline as that sector. Settings → Your
+// sector picks from it (lib/sector-focus.js), and scoring leans toward the
+// companies it places (lib/scoring.js companyScore).
+//
+// It is a list, not a model: the same words match the same way on every
+// computer, every time, with no AI and nothing sent anywhere. Anyone can
+// improve it: docs/brain/SCORING.md, "How to add or fix a sector". Every
+// sector has examples it must match and must not, in
+// tests/sector-directory.test.mjs.
+//
+// Each sector:
+//   key        Saved in people's settings: never rename or remove one.
+//   label      What the page shows.
+//   group      The broad industry it sits under (lib/companies.js INDUSTRIES).
+//              It takes that industry's colour; Paths' colours don't change.
+//   kind       'industry' or 'function'. In an industry sector, people's jobs
+//              say where they work: a dentist works at a dental practice, a
+//              realtor at a real estate firm. A function sector is work every
+//              kind of company has people for (recruiting, marketing,
+//              accounting, law, software): a recruiter works at a staffing
+//              agency and at Acme Widgets alike, so a job never places a
+//              company in a function sector from a headline (roles, below).
+//   words      Whole words or phrases, any case, that mark a company's name or
+//              someone's headline as this sector: in an industry sector, job
+//              titles, credentials and kinds of business; in a function
+//              sector, kinds of business only (staffing agency, law firm, CPA
+//              firm, SaaS). "dentist(s)" means dentist and dentists.
+//              Precision over recall: a word that means something else in
+//              another field lifts the wrong people, while a missing word
+//              only means no lean. So no words every field uses (manager,
+//              director, engineer, analyst, sales, associate, partner,
+//              agent, broker, producer, consultant...; the tests refuse them).
+//   roles      A function sector's jobs: titles and the names of the work
+//              (recruiter, recruiting, attorney, accountant, tax, JavaScript).
+//              They count in a company's name ("Acme Recruiting", "Smith
+//              CPA", "Jones Law Group") and never in a headline: "Recruiter at
+//              Acme Widgets" doesn't make Acme a recruiting firm. (An industry
+//              sector keeps its job titles in words, where they count
+//              everywhere; roles it lists would count the same way.)
+//   names      Optional. Words that count in a company's name only: "AI" in
+//              "Quillon AI" says what the company is, in a headline it is as
+//              often a buzzword.
+//   companies  Well-known companies, matched from the start of the name as
+//              whole words: "aspen dental" is also Aspen Dental Management.
+//              End one with $ to match the whole name only: "box$" is Box,
+//              not Box Hill Hospital. A leading "the" is ignored.
+//   not        Optional. Phrases that cancel this sector's words where they
+//              appear: in a company's name, or in the part of a headline
+//              that is being read for that company. "food bank" isn't banking.
+//
+// How a company matches is under the list (sectorMatcher).
+
+import { INDUSTRIES } from './companies.js';
+import { headlineParts, cleanCompany } from './scoring.js';
+
+// Parts of a headline that say someone is a fan, not in the business.
+const HOBBY = ['fan(s)', 'enthusiast(s)', 'lover(s)', 'junkie(s)', 'nerd(s)', 'buff(s)', 'addict(s)', 'hobbyist(s)', 'geek(s)',
+  'aficionado(s)'];
+
+export const DIRECTORY = [
+  // ── Tech, Software & AI ───────────────────────────────────────────────────
+  {
+    key: 'software', label: 'Software & SaaS', group: 'tech', kind: 'function',
+    // Banks, shops and hospitals all employ software engineers: a company is
+    // in software when it sells software.
+    words: [
+      'saas', 'b2b saas', 'paas', 'iaas', 'software as a service', 'software company', 'software companies', 'software startup(s)',
+      'software firm(s)', 'software vendor(s)', 'dev shop(s)',
+    ],
+    roles: [
+      'software engineer(s)', 'software developer(s)', 'software engineering', 'swe', 'sde',
+      'full stack', 'fullstack', 'front end developer(s)', 'frontend developer(s)', 'front end engineer(s)', 'frontend engineer(s)',
+      'back end developer(s)', 'backend developer(s)', 'back end engineer(s)', 'backend engineer(s)', 'web developer(s)',
+      'mobile developer(s)', 'ios developer(s)', 'ios engineer(s)', 'android developer(s)', 'android engineer(s)', 'app developer(s)',
+      'devops', 'site reliability', 'sre', 'platform engineering', 'cloud engineer(s)', 'cloud architect(s)', 'solutions architect(s)',
+      'developer relations', 'devrel', 'developer advocate(s)', 'qa engineer(s)', 'sdet', 'test automation',
+      'javascript', 'typescript', 'kubernetes', 'open source',
+    ],
+    // In a headline "software" is as often part of a job title.
+    names: ['software'],
+    companies: [
+      'microsoft', 'google', 'meta$', 'apple$', 'linkedin', 'salesforce', 'oracle$', 'adobe$', 'sap$', 'servicenow', 'workday',
+      'atlassian', 'hubspot',
+      'zoom$', 'zoom video', 'slack$', 'dropbox', 'box$', 'twilio', 'datadog', 'mongodb', 'github', 'gitlab', 'autodesk', 'intuit',
+      'docusign', 'zendesk', 'asana$', 'notion$', 'notion labs', 'figma', 'canva', 'airtable', 'monday com', 'squarespace', 'wix$',
+      'wix com', 'webflow', 'vercel', 'netlify', 'red hat', 'vmware', 'citrix', 'jetbrains', 'postman$', 'confluent', 'hashicorp',
+      'new relic', 'pagerduty', 'freshworks', 'zoho', 'calendly', 'clickup', 'smartsheet', 'retool', 'supabase', 'replit', 'procore',
+      'veeva', 'epic systems', 'klaviyo', 'rippling', 'gusto$', 'deel$', 'discord',
+    ],
+  },
+  {
+    key: 'ai-data', label: 'AI & Data', group: 'tech', kind: 'function',
+    // Data scientists and ML engineers work at banks and retailers too, and
+    // "AI" is in every other headline: a company is in AI when it is an AI
+    // company.
+    words: ['ai lab(s)', 'ai research lab(s)', 'ai startup(s)', 'ai company', 'ai companies'],
+    roles: [
+      'artificial intelligence', 'machine learning', 'deep learning', 'reinforcement learning', 'generative ai', 'gen ai', 'genai',
+      'llm(s)', 'large language model(s)', 'nlp', 'natural language processing', 'computer vision', 'applied ai', 'head of ai',
+      'ai engineer(s)', 'ai engineering', 'ai researcher(s)', 'ai research', 'ai scientist(s)',
+      'ml engineer(s)', 'ml engineering', 'ml researcher(s)', 'ml scientist(s)', 'ml infrastructure', 'ml platform', 'mlops',
+      'machine learning engineer(s)', 'data science', 'data scientist(s)', 'data engineer(s)', 'data engineering', 'data analytics',
+      'data analyst(s)', 'analytics engineer(s)', 'big data', 'business intelligence', 'data warehouse', 'data warehousing',
+      'data governance', 'data platform(s)',
+    ],
+    names: ['ai'],
+    companies: [
+      'openai', 'open ai', 'anthropic', 'cohere$', 'mistral$', 'hugging face', 'huggingface',
+      'databricks', 'snowflake$', 'palantir', 'nvidia', 'perplexity$', 'xai$', 'midjourney', 'runway ml', 'runwayml', 'datarobot',
+      'dataiku', 'alteryx', 'tableau', 'fivetran', 'dbt labs', 'weights & biases', 'labelbox', 'groq$', 'cerebras',
+    ],
+    // "NLP" is also a coaching method, and an LLM also a law degree.
+    not: ['neuro linguistic programming', 'nlp practitioner(s)', 'nlp coach', 'nlp coaches', 'llm in tax', 'llm in taxation', 'llm taxation'],
+  },
+  {
+    key: 'cybersecurity', label: 'Cybersecurity', group: 'tech', kind: 'function',
+    // Every bank and hospital has a security team: a company is in
+    // cybersecurity when security is what it sells.
+    words: [
+      'cybersecurity company', 'cybersecurity companies', 'cybersecurity firm(s)', 'cybersecurity startup(s)', 'cybersecurity vendor(s)',
+      'cyber security firm(s)', 'managed security', 'mssp(s)',
+    ],
+    roles: [
+      'cybersecurity', 'cyber security', 'cyber', 'infosec', 'information security', 'security engineer(s)', 'security analyst(s)',
+      'security architect(s)', 'security researcher(s)', 'security operations', 'soc analyst(s)', 'penetration tester(s)',
+      'penetration testing', 'pentester(s)', 'pen tester(s)', 'red team', 'blue team', 'appsec', 'application security', 'cloud security',
+      'network security', 'threat intelligence', 'threat hunter(s)', 'incident response', 'vulnerability management',
+      'vulnerability research', 'vulnerability researcher(s)', 'malware', 'ciso', 'zero trust', 'osint', 'dfir', 'cissp', 'oscp', 'ceh',
+      'comptia security', 'bug bounty', 'ethical hacker(s)', 'ethical hacking', 'devsecops', 'secops',
+    ],
+    companies: [
+      'crowdstrike', 'palo alto networks', 'fortinet', 'okta', 'zscaler', 'sentinelone', 'cloudflare', 'proofpoint', 'rapid7', 'tenable',
+      'qualys', 'splunk', 'mandiant', 'cyberark', 'check point software', 'sophos', 'darktrace', 'wiz$', 'snyk', 'vanta$', 'drata',
+      '1password', 'lastpass', 'arctic wolf', 'huntress', 'mcafee', 'gen digital', 'trend micro', 'kaspersky', 'abnormal security',
+      'knowbe4', 'secureworks', 'recorded future', 'bishop fox', 'trail of bits', 'hackerone', 'bugcrowd', 'cisa$',
+    ],
+    not: ['cyber monday'],
+  },
+  {
+    key: 'telecom', label: 'Telecom', group: 'tech', kind: 'industry',
+    words: [
+      'telecom', 'telecoms', 'telecommunication(s)', 'telco(s)', 'wireless carrier(s)', 'mobile network(s)', '5g', 'broadband',
+      'fiber optic(s)', 'fiber network(s)', 'rf engineer(s)', 'cell tower(s)', 'voip', 'unified communications', 'satellite communications',
+    ],
+    companies: [
+      'at&t', 'verizon', 't mobile', 'tmobile', 'sprint$', 'comcast', 'xfinity', 'charter communications', 'spectrum$',
+      'cox communications', 'lumen$', 'lumen technologies', 'centurylink', 'frontier communications', 'dish network', 'ericsson', 'nokia',
+      'cisco', 'juniper networks', 'qualcomm', 'american tower', 'crown castle', 'vodafone', 'telefonica', 'bt group',
+      'deutsche telekom', 'rogers communications', 'bell canada', 'telus', 'starlink', 'viasat', 'iridium',
+    ],
+  },
+
+  // ── Finance & Investing ───────────────────────────────────────────────────
+  {
+    key: 'fintech', label: 'Fintech & Payments', group: 'finance', kind: 'industry',
+    words: [
+      'fintech', 'fin tech', 'payments', 'payment processing', 'merchant services', 'digital banking', 'neobank(s)', 'embedded finance',
+      'insurtech', 'regtech', 'wealthtech', 'buy now pay later', 'bnpl', 'card issuing', 'open banking', 'digital wallet(s)',
+      'mobile payments',
+    ],
+    names: ['pay'],
+    companies: [
+      'stripe', 'paypal', 'venmo', 'square$', 'block$', 'cash app', 'plaid$', 'brex', 'ramp$', 'mercury$', 'chime$', 'affirm$',
+      'klarna', 'afterpay', 'marqeta', 'adyen', 'checkout com', 'sofi$', 'wise$', 'revolut', 'n26', 'nubank', 'monzo', 'bill com',
+      'expensify', 'carta$', 'fiserv', 'fis$', 'global payments', 'worldpay', 'visa$', 'mastercard', 'american express', 'amex$',
+      'discover financial', 'green dot', 'melio', 'payoneer', 'remitly', 'western union', 'moneygram', 'zelle', 'shift4', 'nuvei',
+      'paysafe', 'lithic', 'synctera', 'modern treasury', 'rapyd', 'dwolla', 'credit karma', 'nerdwallet', 'kalshi',
+    ],
+    not: ['pay per click', 'pay it forward'],
+  },
+  {
+    key: 'banking', label: 'Banking & Lending', group: 'finance', kind: 'industry',
+    words: [
+      'bank', 'banking', 'banker(s)', 'investment banking', 'investment banker(s)', 'commercial banking', 'commercial banker(s)',
+      'retail banking', 'community bank(s)', 'credit union(s)', 'bank teller(s)', 'loan officer(s)', 'mortgage(s)', 'mortgage lender(s)',
+      'mortgage lending', 'mortgage broker(s)', 'mortgage advisor(s)', 'mortgage underwriter(s)', 'lending', 'lender(s)',
+      'loan processor(s)', 'loan originator(s)', 'credit analyst(s)', 'nmls',
+    ],
+    companies: [
+      'jpmorgan', 'jp morgan', 'j p morgan', 'chase$', 'chase bank', 'bank of america', 'wells fargo', 'citi$', 'citibank', 'citigroup',
+      'goldman sachs', 'morgan stanley', 'us bancorp', 'pnc', 'truist', 'capital one', 'td bank', 'td securities', 'hsbc', 'barclays',
+      'santander', 'bny', 'state street', 'fifth third', 'keybank', 'ally$', 'ally financial', 'navy federal', 'rocket mortgage',
+      'rocket companies', 'quicken loans', 'united wholesale mortgage', 'lendingtree', 'lendingclub', 'upstart$', 'lazard', 'evercore',
+      'jefferies', 'moelis', 'houlihan lokey', 'piper sandler', 'rbc', 'royal bank of canada', 'bmo', 'scotiabank', 'ubs$',
+      'credit suisse', 'deutsche bank', 'bnp paribas', 'mufg', 'societe generale', 'nomura', 'federal reserve', 'fdic$',
+      'freddie mac', 'fannie mae',
+    ],
+    // Coldwell Banker sells houses; the other banks keep no money.
+    not: ['coldwell banker', 'bankers life', 'food bank(s)', 'blood bank(s)', 'data bank(s)', 'sperm bank(s)', 'seed bank(s)',
+      'memory bank(s)', 'piggy bank(s)', 'question bank(s)', 'image bank(s)', 'time bank(s)', 'west bank', 'left bank', 'river bank(s)'],
+  },
+  {
+    key: 'vc-pe', label: 'Venture Capital & Private Equity', group: 'finance', kind: 'industry',
+    words: [
+      'venture capital', 'venture capitalist(s)', 'vc', 'vcs', 'vc fund(s)', 'venture fund(s)', 'venture partner(s)', 'private equity',
+      'growth equity', 'pe fund(s)', 'buyout(s)', 'leveraged buyout(s)', 'lbo', 'fund of funds', 'search fund(s)', 'venture studio(s)',
+    ],
+    companies: [
+      'sequoia$', 'sequoia capital', 'andreessen horowitz', 'a16z', 'accel$', 'accel partners', 'kleiner perkins', 'greylock',
+      'lightspeed venture', 'general catalyst', 'founders fund', 'y combinator', 'yc$', 'techstars', '500 startups', 'first round capital',
+      'insight partners', 'tiger global', 'thrive capital', 'khosla ventures', 'bessemer venture', 'ggv capital', 'nea$',
+      'new enterprise associates', 'battery ventures', 'union square ventures', 'softbank vision fund', 'blackstone$', 'kkr$',
+      'kohlberg kravis roberts', 'carlyle group', 'apollo global', 'tpg$', 'tpg capital', 'bain capital', 'warburg pincus',
+      'vista equity', 'thoma bravo', 'silver lake', 'advent international', 'hellman & friedman', 'general atlantic', 'ares management',
+      'blue owl', 'cvc capital', 'permira', 'l catterton', 'leonard green', 'clayton dubilier',
+    ],
+    // A startup that says who backs it doesn't work in venture capital.
+    not: ['vc backed', 'venture backed', 'pe backed', 'backed by'],
+  },
+  {
+    key: 'wealth', label: 'Wealth & Asset Management', group: 'finance', kind: 'industry',
+    words: [
+      'wealth management', 'wealth manager(s)', 'wealth advisor(s)', 'private wealth', 'private banking', 'financial advisor(s)',
+      'financial adviser(s)', 'financial planner(s)', 'financial planning', 'certified financial planner(s)', 'cfp', 'chfc',
+      'registered investment advisor(s)', 'investment advisor(s)', 'asset management', 'investment management', 'portfolio manager(s)',
+      'portfolio management', 'hedge fund(s)', 'family office(s)', 'retirement planning', 'cfa', 'cfa charterholder(s)',
+      'equity research', 'investment research', 'trader(s)', 'quantitative trader(s)', 'quant trader(s)', 'trading desk', 'prop trading',
+      'proprietary trading', 'equities', 'fixed income', 'derivatives', 'securities', 'finra', 'series 7', 'series 65', 'series 66',
+    ],
+    companies: [
+      'blackrock', 'vanguard$', 'vanguard group', 'fidelity$', 'fidelity investments', 'charles schwab', 'schwab$', 'edward jones',
+      'ameriprise', 'raymond james', 'lpl financial', 'northwestern mutual', 'pimco', 't rowe price',
+      'franklin templeton', 'invesco', 'capital group', 'wellington management', 'nuveen', 'bridgewater$', 'bridgewater associates',
+      'citadel$',
+      'citadel securities', 'two sigma', 'de shaw', 'd e shaw', 'renaissance technologies', 'millennium management', 'point72',
+      'jane street', 'hudson river trading', 'jump trading', 'optiver', 'susquehanna international', 'virtu financial', 'drw$', 'aqr',
+      'man group',
+      'elliott management', 'pershing square', 'robinhood', 'wealthfront', 'betterment', 'stifel',
+    ],
+    not: ['trader joe(s)', 'securities law', 'securities litigation', 'securities attorney(s)', 'securities lawyer(s)', 'social security'],
+  },
+  {
+    key: 'insurance', label: 'Insurance', group: 'finance', kind: 'industry',
+    words: [
+      'insurance', 'insurer(s)', 'insurtech', 'reinsurance', 'insurance underwriter(s)', 'claims adjuster(s)', 'insurance adjuster(s)',
+      'public adjuster(s)', 'actuary', 'actuaries', 'actuarial', 'p&c', 'property and casualty', 'annuity', 'annuities', 'cpcu',
+      'title insurance',
+    ],
+    companies: [
+      'state farm', 'allstate', 'geico', 'progressive$', 'liberty mutual', 'nationwide$', 'usaa', 'farmers insurance', 'travelers$',
+      'hartford$', 'chubb', 'aig$', 'american international group', 'metlife', 'prudential', 'new york life', 'northwestern mutual',
+      'massmutual', 'mass mutual', 'aflac', 'oscar health', 'root insurance', 'humana', 'unitedhealth', 'aetna', 'cigna', 'anthem$', 'anthem blue cross',
+      'elevance', 'centene', 'molina healthcare', 'blue cross', 'bcbs', 'marsh$', 'marsh mclennan', 'aon$',
+      'willis towers watson', 'wtw$', 'gallagher$', 'arthur j gallagher', 'brown & brown', 'lockton', 'hub international', 'swiss re',
+      'munich re', 'assurant', 'erie insurance', 'american family insurance', 'primerica', 'globe life', 'mutual of omaha',
+      'guardian life', 'lincoln financial', 'transamerica', 'john hancock', 'pacific life', 'protective life', 'unum',
+    ],
+  },
+  {
+    key: 'accounting', label: 'Accounting & Tax', group: 'finance', kind: 'function',
+    // Every company has an accountant: a company is in accounting when it is
+    // an accounting firm.
+    words: [
+      'accounting firm(s)', 'cpa firm(s)', 'public accounting', 'tax preparation', 'external audit', 'audit & assurance', 'big four',
+      'big 4',
+    ],
+    roles: [
+      'accounting', 'accountant(s)', 'cpa', 'cpas', 'certified public accountant(s)', 'chartered accountant(s)', 'acca', 'tax',
+      'tax preparer(s)', 'tax advisor(s)', 'enrolled agent(s)', 'bookkeeper(s)', 'bookkeeping', 'auditor(s)', 'internal audit',
+      'accounts payable', 'accounts receivable', 'financial controller(s)', 'corporate controller(s)', 'fractional cfo(s)',
+      'forensic accounting', 'forensic accountant(s)', 'quickbooks',
+    ],
+    companies: [
+      'deloitte', 'pwc$', 'pricewaterhousecoopers', 'ey$', 'ernst & young', 'kpmg', 'grant thornton', 'bdo$', 'bdo usa', 'rsm$',
+      'rsm us', 'crowe$', 'baker tilly', 'cliftonlarsonallen', 'moss adams', 'cbiz', 'marcum$', 'eisneramper', 'cherry bekaert',
+      'plante moran', 'h&r block', 'jackson hewitt', 'liberty tax',
+    ],
+  },
+  {
+    key: 'crypto', label: 'Crypto & Web3', group: 'finance', kind: 'industry',
+    words: [
+      'crypto', 'cryptocurrency', 'cryptocurrencies', 'blockchain', 'web3', 'web 3', 'defi', 'nft(s)', 'bitcoin', 'ethereum', 'solana',
+      'stablecoin(s)', 'digital asset(s)', 'smart contract(s)', 'dapp(s)', 'on chain', 'onchain', 'crypto exchange(s)',
+    ],
+    companies: [
+      'coinbase', 'binance', 'kraken$', 'ripple$', 'chainalysis', 'consensys', 'opensea', 'uniswap', 'polygon labs', 'fireblocks',
+      'anchorage digital', 'paxos', 'bitgo', 'crypto com', 'ledger$', 'metamask', 'polymarket', 'tether$', 'galaxy digital',
+      'grayscale investments', 'blockchain com', 'bitpay', 'moonpay', 'dydx', 'aave', 'chainlink labs', 'mysten labs',
+    ],
+    not: ['digital asset management'],
+  },
+
+  // ── Healthcare & Biotech ──────────────────────────────────────────────────
+  {
+    key: 'hospitals', label: 'Hospitals & Clinics', group: 'health', kind: 'industry',
+    words: [
+      'hospital(s)', 'clinic(s)', 'medical center(s)', 'health system(s)', 'healthcare system(s)', 'urgent care', 'emergency room',
+      'emergency department', 'emergency medicine', 'physician(s)', 'doctor(s)', 'surgeon(s)', 'surgery', 'nurse(s)', 'nursing',
+      'registered nurse(s)', 'rn', 'bsn', 'lpn', 'certified nursing assistant(s)', 'nurse practitioner(s)', 'physician assistant(s)',
+      'pa c', 'medical assistant(s)', 'patient care', 'hospitalist(s)', 'pediatrician(s)', 'cardiologist(s)', 'oncologist(s)',
+      'radiologist(s)', 'anesthesiologist(s)', 'dermatologist(s)', 'neurologist(s)', 'obgyn', 'ob gyn', 'family medicine',
+      'internal medicine', 'primary care', 'pediatrics', 'oncology', 'cardiology', 'radiology', 'paramedic(s)', 'emt(s)',
+      'respiratory therapist(s)', 'physical therapist(s)', 'physical therapy', 'occupational therapist(s)', 'occupational therapy',
+      'speech language pathologist(s)', 'radiologic technologist(s)', 'sonographer(s)', 'phlebotomist(s)', 'pharmacist(s)',
+      'pharmacy', 'home health', 'hospice', 'nursing home(s)', 'assisted living', 'senior living', 'skilled nursing',
+      'healthcare administration', 'hospital administrator(s)', 'medical practice(s)', 'medical group(s)', 'telehealth', 'telemedicine',
+      'concierge medicine', 'chiropractor(s)', 'chiropractic', 'optometrist(s)', 'optometry', 'ophthalmologist(s)', 'podiatrist(s)',
+      'medical billing', 'medical coding', 'medical coder(s)', 'revenue cycle',
+    ],
+    companies: [
+      'kaiser permanente', 'hca$', 'hca healthcare', 'tenet healthcare', 'commonspirit', 'ascension$', 'ascension health',
+      'providence health', 'trinity health', 'mass general', 'massachusetts general', 'mount sinai', 'nyu langone',
+      'johns hopkins medicine', 'ucla health', 'stanford health', 'memorial sloan kettering', 'md anderson', 'dana farber',
+      'cedars sinai', 'city of hope', 'one medical', 'oak street health', 'carbon health', 'teladoc',
+      'amwell', 'davita', 'fresenius', 'lifepoint health', 'universal health services',
+    ],
+    // Animal hospitals are veterinary; a legal clinic is law.
+    not: ['animal hospital(s)', 'animal clinic(s)', 'pet hospital(s)', 'veterinary', 'veterinarian(s)', 'legal clinic(s)', 'law clinic(s)',
+      'doctor of philosophy', 'computer doctor(s)', 'script doctor(s)', 'tree surgery'],
+  },
+  {
+    key: 'dental', label: 'Dental', group: 'health', kind: 'industry',
+    words: [
+      'dental', 'dentist(s)', 'dentistry', 'dds', 'dmd', 'orthodontist(s)', 'orthodontic(s)', 'orthodontia', 'periodontist(s)',
+      'periodontics', 'periodontal', 'endodontist(s)', 'endodontics', 'prosthodontist(s)', 'prosthodontics', 'pedodontist(s)',
+      'pediatric dentist(s)', 'oral surgeon(s)', 'oral surgery', 'oral and maxillofacial', 'maxillofacial', 'dental hygienist(s)', 'rdh',
+      'dental assistant(s)', 'dso', 'dsos', 'dental support organization(s)', 'invisalign',
+    ],
+    companies: [
+      'align technology', 'henry schein', 'dentsply', 'smile direct club', 'smiledirectclub', 'clearchoice', 'sonrava', 'envista$', 'envista holdings',
+      'straumann', 'ivoclar', 'nobel biocare', 'great expressions', 'smile brands', 'bright now', 'affordable dentures',
+    ],
+  },
+  {
+    key: 'pharma-biotech', label: 'Pharma & Biotech', group: 'health', kind: 'industry',
+    words: [
+      'pharma', 'pharmaceutical(s)', 'biotech', 'biotechnology', 'biopharma', 'biopharmaceutical(s)', 'therapeutics', 'bioscience(s)',
+      'biologics', 'drug discovery', 'drug development', 'clinical trial(s)', 'clinical research', 'clinical research associate(s)',
+      'medical science liaison(s)', 'pharmaceutical sales', 'pharma sales', 'regulatory affairs', 'pharmacovigilance', 'drug safety',
+      'gene therapy', 'cell therapy', 'genomics', 'bioinformatics', 'molecular biology', 'immunology', 'vaccine(s)', 'life sciences',
+      'antibody', 'antibodies', 'crispr', 'mrna', 'biostatistics', 'biostatistician(s)', 'medicinal chemistry',
+    ],
+    companies: [
+      'pfizer', 'moderna', 'johnson & johnson', 'j&j$', 'janssen', 'merck', 'msd$', 'abbvie', 'bristol myers squibb', 'eli lilly',
+      'lilly$', 'novartis', 'roche$', 'roche diagnostics', 'genentech', 'astrazeneca', 'gsk$', 'glaxosmithkline', 'sanofi', 'novo nordisk',
+      'bayer', 'amgen', 'gilead', 'regeneron', 'vertex pharmaceuticals', 'biogen', 'takeda', 'boehringer ingelheim', 'viatris',
+      'mylan', 'biontech', 'illumina', 'thermo fisher', 'iqvia', 'syneos', 'parexel', 'charles river laboratories', 'catalent', 'lonza',
+      'danaher', 'alnylam', 'incyte', 'seagen', 'bluebird bio', 'intellia', 'editas', 'insitro', '23andme', 'ginkgo bioworks', 'zoetis',
+    ],
+  },
+  {
+    key: 'medical-devices', label: 'Medical Devices', group: 'health', kind: 'industry',
+    words: [
+      'medical device(s)', 'medical technology', 'medtech', 'med tech', 'medical equipment', 'durable medical equipment',
+      'surgical robotics', 'surgical device(s)', 'orthopedic implant(s)', 'medical diagnostics', 'in vitro diagnostics',
+      'medical imaging', 'biomedical engineer(s)', 'biomedical engineering', 'regulatory affairs', 'medical device sales', '510 k',
+    ],
+    companies: [
+      'medtronic', 'stryker', 'boston scientific', 'abbott$', 'abbott laboratories', 'abbott diagnostics', 'becton dickinson',
+      'baxter international', 'baxter healthcare', 'zimmer biomet', 'smith & nephew',
+      'edwards lifesciences', 'intuitive surgical', 'ge healthcare', 'philips healthcare', 'siemens healthineers', 'hologic', 'dexcom',
+      'insulet', 'resmed', 'masimo', 'teleflex', 'hillrom', 'hill rom', 'steris', 'conmed', 'globus medical', 'nuvasive',
+      'integra lifesciences', 'penumbra$', 'abiomed', 'karl storz', 'arthrex', 'exactech', 'butterfly network', 'outset medical',
+      'shockwave medical', 'inari medical', 'axonics', 'tandem diabetes', 'varian',
+    ],
+  },
+  {
+    key: 'mental-health', label: 'Mental Health', group: 'health', kind: 'industry',
+    words: [
+      'mental health', 'behavioral health', 'psychologist(s)', 'psychiatrist(s)', 'psychiatry', 'psychiatric', 'psychotherapist(s)',
+      'psychotherapy', 'therapist(s)', 'lmft', 'lcsw', 'lpc', 'lmhc', 'lcpc', 'lpcc', 'psyd', 'licensed clinical social worker(s)',
+      'clinical social worker(s)', 'licensed professional counselor(s)', 'marriage and family therapist(s)', 'mental health counselor(s)',
+      'addiction counselor(s)', 'addiction treatment', 'addiction medicine', 'substance abuse', 'behavioral therapist(s)',
+      'aba therapist(s)', 'applied behavior analysis', 'bcba', 'eating disorder(s)', 'emdr', 'cognitive behavioral therapy',
+      'teletherapy', 'online therapy',
+    ],
+    companies: [
+      'betterhelp', 'talkspace', 'headspace', 'lyra health', 'spring health', 'modern health', 'acadia healthcare', 'nami$',
+      'national alliance on mental illness', 'the jed foundation', 'crisis text line',
+    ],
+    // A therapist of the body is not a therapist of the mind.
+    not: ['physical therapist(s)', 'physical therapy', 'occupational therapist(s)', 'occupational therapy', 'respiratory therapist(s)',
+      'respiratory therapy', 'massage therapist(s)', 'massage therapy', 'speech therapist(s)', 'speech therapy', 'radiation therapist(s)',
+      'radiation therapy', 'infusion therapy'],
+  },
+  {
+    key: 'fitness-wellness', label: 'Fitness & Wellness', group: 'health', kind: 'industry',
+    words: [
+      'fitness', 'gym(s)', 'personal trainer(s)', 'personal training', 'fitness coach', 'fitness coaches', 'strength and conditioning',
+      'crossfit', 'pilates', 'yoga', 'yoga teacher(s)', 'yoga instructor(s)', 'wellness', 'massage therapist(s)', 'massage therapy',
+      'nutritionist(s)', 'dietitian(s)', 'registered dietitian(s)', 'health coach', 'health coaches', 'wellness coach', 'wellness coaches',
+      'meditation', 'mindfulness', 'group fitness', 'fitness instructor(s)', 'bodybuilding', 'athletic trainer(s)',
+    ],
+    companies: [
+      'planet fitness', 'la fitness', 'equinox$', 'equinox fitness', 'orangetheory', 'orange theory', 'f45', 'crunch fitness', 'anytime fitness', 'golds gym',
+      '24 hour fitness', 'life time fitness', 'soulcycle', 'peloton', 'barrys bootcamp', 'corepower yoga', 'club pilates',
+      'xponential fitness', 'whoop$', 'oura$', 'strava', 'myfitnesspal', 'noom$', 'weightwatchers', 'ww international', 'beachbody',
+      'hydrow', 'tonal$', 'classpass', 'mindbody', 'ymca',
+    ],
+    not: ['corporate wellness', 'employee wellness', 'financial wellness', ...HOBBY],
+  },
+  {
+    key: 'veterinary', label: 'Veterinary & Animal Care', group: 'health', kind: 'industry',
+    words: [
+      'veterinary', 'veterinarian(s)', 'veterinary medicine', 'veterinary technician(s)', 'veterinary assistant(s)', 'vet tech(s)',
+      'vet assistant(s)', 'vet clinic(s)', 'vet hospital(s)', 'emergency vet', 'dvm', 'animal hospital(s)', 'animal clinic(s)',
+      'pet hospital(s)', 'animal care', 'animal shelter(s)', 'animal rescue', 'animal welfare', 'animal control', 'pet care',
+      'pet grooming', 'pet groomer(s)', 'dog groomer(s)', 'groomer(s)', 'dog trainer(s)', 'dog training', 'pet sitter(s)', 'pet sitting',
+      'dog walker(s)', 'kennel(s)', 'doggy daycare', 'zookeeper(s)', 'zoo(s)', 'aquarium(s)', 'equine', 'farrier(s)',
+      'animal behaviorist(s)',
+    ],
+    companies: [
+      'banfield', 'vca$', 'vca animal hospitals', 'bluepearl', 'mars veterinary health', 'national veterinary associates',
+      'thrive pet healthcare', 'heartland veterinary partners', 'petvet care centers', 'idexx', 'elanco', 'aspca',
+      'humane society', 'best friends animal society', 'rover$', 'trupanion', 'american veterinary medical association',
+    ],
+    not: [...HOBBY],
+  },
+
+  // ── Education ─────────────────────────────────────────────────────────────
+  {
+    key: 'k12', label: 'K-12 Education', group: 'education', kind: 'industry',
+    words: [
+      'k 12', 'k12', 'elementary school(s)', 'middle school(s)', 'high school(s)', 'junior high', 'primary school(s)',
+      'secondary school(s)', 'public school(s)', 'charter school(s)', 'private school(s)', 'school district(s)',
+      'independent school district', 'isd', 'montessori', 'preschool(s)', 'pre k', 'prek', 'kindergarten', 'early childhood', 'teacher(s)',
+      'substitute teacher(s)', 'assistant principal(s)', 'vice principal(s)', 'school principal(s)', 'head of school', 'headmaster',
+      'superintendent of schools', 'school superintendent(s)', 'school board', 'guidance counselor(s)', 'school counselor(s)',
+      'school psychologist(s)', 'school nurse(s)', 'special education', 'special ed', 'ese teacher(s)', 'sped', 'paraprofessional(s)',
+      'homeschool', 'tutor(s)', 'tutoring', 'intermediate school(s)', 'preparatory school(s)', 'prep school(s)',
+    ],
+    // In a company's name only: "Oak Elementary" is a school, and a headline's
+    // "elementary" is as often something else.
+    names: ['elementary'],
+    companies: [
+      'teach for america', 'kipp', 'success academy', 'idea public schools', 'khan academy', 'kumon', 'sylvan learning', 'mathnasium',
+      'huntington learning', 'varsity tutors', 'connections academy', 'kindercare', 'bright horizons', 'learning care group',
+    ],
+    not: ['yoga teacher(s)', 'dance teacher(s)', 'piano teacher(s)'],
+  },
+  {
+    key: 'higher-ed', label: 'Higher Education', group: 'education', kind: 'industry',
+    words: [
+      'university', 'universities', 'universidad', 'college', 'colleges', 'community college(s)', 'higher education', 'higher ed',
+      'academia', 'professor(s)', 'assistant professor(s)', 'associate professor(s)', 'adjunct professor(s)', 'adjunct faculty',
+      'adjunct instructor(s)', 'lecturer(s)', 'senior lecturer(s)', 'faculty member(s)', 'postdoc(s)', 'postdoctoral', 'post doctoral',
+      'phd candidate(s)', 'phd student(s)', 'doctoral candidate(s)', 'doctoral student(s)', 'graduate student(s)', 'grad student(s)',
+      'graduate assistant(s)', 'graduate research assistant(s)', 'research assistant(s)', 'graduate teaching assistant(s)', 'provost',
+      'dean of', 'associate dean(s)', 'assistant dean(s)', 'registrar', 'bursar', 'financial aid', 'admissions counselor(s)',
+      'college admissions', 'university admissions', 'student affairs', 'residence life', 'academic advisor(s)', 'academic advising',
+      'career services', 'alumni relations', 'tenure track', 'tenured', 'chancellor', 'vice chancellor', 'undergraduate', 'undergrad',
+      'mba candidate(s)', 'mba student(s)', 'business school(s)', 'school of business', 'law school(s)', 'school of law',
+      'medical school(s)', 'school of medicine', 'graduate school(s)', 'school of management',
+    ],
+    companies: [
+      'mit$', 'massachusetts institute of technology', 'caltech', 'california institute of technology', 'georgia tech',
+      'georgia institute of technology', 'virginia tech', 'texas a&m', 'ucla$', 'uc berkeley', 'uc davis', 'uc san diego', 'uc irvine',
+      'purdue$', 'purdue global', 'rutgers', 'cornell$', 'yale$', 'princeton$',
+      'harvard$', 'harvard business school', 'harvard law school', 'harvard medical school', 'harvard kennedy school', 'stanford$',
+      'stanford gsb', 'penn state', 'ohio state$', 'arizona state$', 'georgetown$', 'vanderbilt$', 'emory$', 'tulane$',
+      'wharton$', 'wharton school', 'kellogg school of management', 'insead', 'london business school', 'columbia business school',
+      'mit sloan', 'duke$', 'coursera', 'edx$',
+    ],
+    // "College Park" is a place; a credit union named after a university is a
+    // bank, and a hospital named for one (University Health) is a hospital.
+    not: ['college park', 'college hunks', 'credit union(s)', 'university health', 'health system(s)', 'hospital(s)', 'medical center(s)'],
+  },
+
+  // ── Marketing & Media ─────────────────────────────────────────────────────
+  {
+    key: 'marketing-advertising', label: 'Marketing & Advertising', group: 'media', kind: 'function',
+    // Every company markets itself: a company is in marketing when it is an
+    // agency or sells marketing tools.
+    words: [
+      'ad agency', 'ad agencies', 'advertising agency', 'advertising agencies', 'digital agency', 'digital agencies', 'creative agency',
+      'creative agencies', 'marketing agency', 'marketing agencies', 'marketing firm(s)', 'media agency', 'media agencies', 'martech',
+      'adtech', 'ad tech',
+    ],
+    roles: [
+      'marketing', 'marketer(s)', 'advertising', 'branding', 'brand strategy', 'brand strategist(s)', 'brand manager(s)',
+      'brand marketing', 'copywriter(s)', 'copywriting', 'seo', 'sem', 'ppc', 'search engine optimization', 'paid media', 'paid social',
+      'paid search', 'performance marketing', 'growth marketing', 'digital marketing', 'content marketing', 'email marketing',
+      'social media marketing', 'social media manager(s)', 'influencer marketing', 'affiliate marketing', 'demand generation',
+      'demand gen', 'lifecycle marketing', 'product marketing', 'marketing operations', 'marketing ops', 'media buyer(s)',
+      'media buying', 'media planner(s)', 'media planning', 'programmatic', 'ad operations', 'ad ops', 'market research',
+    ],
+    companies: [
+      'wpp$', 'omnicom', 'publicis', 'interpublic', 'ipg$', 'ipg mediabrands', 'dentsu', 'havas', 'ogilvy', 'bbdo', 'tbwa', 'mccann$', 'mccann worldgroup',
+      'leo burnett', 'saatchi', 'grey group', 'droga5', 'wieden & kennedy', 'r ga', 'vaynermedia', 'vayner media', 'vaynerx',
+      'the trade desk', 'mediamonks', 'media monks', 'monks$', 'razorfish', 'digitas',
+      'wunderman thompson', 'vml', 'vmly&r', 'groupm', 'group m', 'mindshare$', 'mindshare worldwide', 'wavemaker', 'horizon media', 'starcom', 'spark foundry',
+      'kantar', 'nielsen$', 'nielsen holdings', 'nielseniq', 'ipsos', 'semrush', 'criteo', 'taboola', 'outbrain', 'applovin', 'integral ad science', 'doubleverify',
+      'magnite', 'pubmatic', '72andsunny', 'crispin porter', 'goodby silverstein', 'isobar', 'iprospect', 'merkle$', 'acxiom',
+    ],
+  },
+  {
+    key: 'pr-comms', label: 'PR & Communications', group: 'media', kind: 'function',
+    // Most companies have a communications team: a company is in PR when it
+    // is a PR or communications agency.
+    words: [
+      'pr agency', 'pr agencies', 'pr firm(s)', 'public relations agency', 'public relations agencies', 'public relations firm(s)',
+      'communications agency', 'communications agencies', 'communications firm(s)',
+    ],
+    roles: [
+      'public relations', 'pr manager(s)', 'pr director(s)', 'pr specialist(s)', 'pr lead',
+      'pr strategist(s)', 'pr professional(s)', 'pr executive(s)', 'pr comms', 'pr communications', 'comms', 'corporate communications',
+      'strategic communications', 'internal communications', 'external communications', 'crisis communications',
+      'marketing communications', 'communications manager(s)', 'communications director(s)', 'director of communications',
+      'head of communications', 'communications specialist(s)', 'communications coordinator(s)', 'communications lead',
+      'communications strategist(s)', 'vp communications', 'vp of communications', 'media relations', 'press secretary', 'spokesperson',
+      'spokeswoman', 'spokesman', 'publicist(s)',
+    ],
+    names: ['pr'],
+    companies: [
+      'edelman$', 'weber shandwick', 'fleishmanhillard', 'fleishman hillard', 'ketchum$', 'burson', 'bcw$', 'hill & knowlton',
+      'brunswick group', 'finsbury', 'teneo$', 'golin$', 'porter novelli', 'ruder finn', 'apco worldwide', 'sard verbinnen', 'kekst',
+      'mww$', 'praytell', 'prosek', 'zeno group', 'allison worldwide', 'cision', 'meltwater', 'muck rack', 'pr newswire', 'business wire',
+    ],
+  },
+  {
+    key: 'media-publishing', label: 'Media & Publishing', group: 'media', kind: 'industry',
+    words: [
+      'journalist(s)', 'journalism', 'reporter(s)', 'editor(s)', 'editor in chief', 'managing editor(s)', 'copy editor(s)', 'news',
+      'newsroom(s)', 'newspaper(s)', 'magazine(s)', 'publishing', 'publisher(s)', 'book publishing', 'broadcast journalist(s)',
+      'news anchor(s)', 'correspondent(s)', 'columnist(s)', 'staff writer(s)', 'freelance writer(s)', 'podcast(s)',
+    ],
+    companies: [
+      'new york times', 'nyt$', 'washington post', 'wall street journal', 'wsj$', 'dow jones', 'news corp', 'gannett', 'usa today',
+      'tribune', 'hearst', 'conde nast', 'axel springer', 'politico', 'axios', 'the atlantic$', 'vox media', 'buzzfeed', 'vice media',
+      'bustle', 'the athletic$', 'bloomberg$', 'reuters', 'thomson reuters', 'associated press', 'cnn$', 'msnbc', 'cbs news', 'abc news',
+      'npr$', 'national public radio', 'bbc', 'the guardian$', 'the economist', 'financial times', 'forbes$',
+      'forbes media', 'fortune$', 'business insider', 'insider$', 'techcrunch', 'the verge$', 'wired$', 'penguin random house',
+      'harpercollins', 'simon & schuster', 'hachette', 'macmillan publishers', 'macmillan learning', 'scholastic', 'mcgraw hill', 'pearson$', 'wiley$', 'john wiley',
+      'elsevier', 'springer nature', 'sinclair broadcast', 'nexstar', 'tegna', 'iheartmedia', 'audacy',
+    ],
+    // Newport News builds ships, and good news is a church's.
+    not: ['video editor(s)', 'photo editor(s)', 'film editor(s)', 'newport news', 'good news'],
+  },
+  {
+    key: 'creator-economy', label: 'Creator Economy', group: 'media', kind: 'industry',
+    words: [
+      'content creator(s)', 'creator economy', 'digital creator(s)', 'ugc', 'ugc creator(s)', 'influencer(s)', 'youtuber(s)',
+      'tiktoker(s)', 'streamer(s)', 'podcast(s)', 'podcaster(s)', 'podcast host(s)', 'podcasting', 'blogger(s)', 'vlogger(s)',
+      'creator partnership(s)', 'influencer marketing', 'content creation',
+    ],
+    companies: [
+      'youtube', 'tiktok', 'bytedance', 'snap$', 'patreon', 'substack', 'twitch$', 'linktree',
+      'kajabi', 'teachable', 'cameo$', 'whop$', 'beehiiv', 'convertkit', 'jellysmack', 'dude perfect', 'mrbeast', 'beast industries',
+      'fourthwall', 'captiv8', 'creatoriq', 'ltk$', 'rewardstyle',
+    ],
+  },
+
+  // ── Entertainment & Gaming ────────────────────────────────────────────────
+  {
+    key: 'film-tv-music', label: 'Film, TV & Music', group: 'entertainment', kind: 'industry',
+    words: [
+      'film', 'films', 'filmmaker(s)', 'filmmaking', 'film production', 'movie(s)', 'motion picture(s)', 'cinematographer(s)',
+      'cinematography', 'screenwriter(s)', 'screenwriting', 'showrunner(s)', 'tv', 'television', 'broadcasting', 'post production',
+      'vfx', 'visual effects', 'animator(s)', 'animation studio(s)', 'music', 'musician(s)', 'songwriter(s)', 'record label(s)',
+      'recording artist(s)', 'recording studio(s)', 'music producer(s)', 'audio engineer(s)', 'sound engineer(s)', 'dj', 'djs',
+      'actor(s)', 'actress', 'actresses', 'casting director(s)', 'talent agency', 'hollywood', 'production company', 'production companies',
+      'theatre', 'theater', 'broadway', 'performing arts', 'live music', 'music festival(s)', 'orchestra', 'symphony', 'opera',
+      'video editor(s)', 'film editor(s)',
+    ],
+    names: ['records', 'pictures'],
+    companies: [
+      'netflix', 'disney', 'walt disney', 'pixar', 'lucasfilm', 'marvel', 'warner bros', 'warner music', 'wbd$', 'hbo', 'paramount$',
+      'paramount global', 'paramount pictures', 'paramount skydance',
+      'nbcuniversal', 'nbc universal', 'universal music', 'umg$', 'sony$', 'lionsgate', 'mgm$',
+      'metro goldwyn mayer', 'a24', 'blumhouse', 'legendary entertainment', 'dreamworks', 'fox$', 'fox corporation',
+      'fox entertainment', '20th century', 'amc networks', 'regal cinemas', 'cinemark', 'imax', 'roku', 'hulu', 'peacock$', 'spotify',
+      'soundcloud', 'siriusxm', 'sirius xm', 'live nation', 'ticketmaster', 'aeg$', 'aeg presents', 'caa$', 'creative artists agency',
+      'wme$', 'william morris endeavor', 'united talent agency', 'def jam', 'interscope', 'bmg$', 'ascap', 'recording academy',
+      'viacom', 'cbs$', 'cbs studios', 'showtime', 'starz', 'a&e networks', 'univision', 'telemundo', 'tubi$', 'crunchyroll',
+      'illumination entertainment', 'skydance',
+    ],
+    not: ['home theater', 'home theatre', 'operating theatre', 'medical records', 'window film', 'window tint', 'plastic film',
+      'threat actor(s)', 'bad actor(s)', ...HOBBY],
+  },
+  {
+    key: 'gaming-esports', label: 'Gaming & Esports', group: 'entertainment', kind: 'industry',
+    words: [
+      'gaming', 'video game(s)', 'videogame(s)', 'game developer(s)', 'game development', 'game designer(s)', 'game design',
+      'game studio(s)', 'game artist(s)', 'game producer(s)', 'gameplay', 'esports', 'e sports', 'esport', 'unreal engine',
+      'unity developer(s)', 'level designer(s)', 'game engine(s)', 'indie game(s)', 'mobile games', 'mobile gaming', 'pro gamer(s)',
+      'professional gamer(s)', 'twitch streamer(s)',
+    ],
+    companies: [
+      'electronic arts', 'ea$', 'ea sports', 'activision', 'blizzard entertainment', 'riot games', 'epic games', 'valve$', 'valve corporation',
+      'ubisoft', 'nintendo', 'playstation', 'xbox', 'take two', 'rockstar games', '2k$', '2k games',
+      'bungie', 'bethesda softworks', 'bethesda game studios', 'zynga', 'roblox', 'unity$', 'unity technologies', 'supercell',
+      'king digital', 'niantic', 'square enix', 'bandai namco', 'sega', 'capcom', 'konami', 'nexon', 'netease games', 'tencent games',
+      'scopely', 'playtika', 'jam city', 'moon active', 'twitch$', 'faze clan', 'team liquid', '100 thieves', 'cloud9', 'optic gaming',
+      'dreamhack', 'gamestop', 'mojang', 'insomniac games', 'naughty dog', 'respawn entertainment',
+    ],
+    // Casino "gaming" is gambling.
+    not: ['casino(s)', 'sportsbook(s)', 'sports betting', 'igaming', 'gaming commission', 'gaming control', 'slot machine(s)', ...HOBBY],
+  },
+  {
+    key: 'sports', label: 'Sports', group: 'entertainment', kind: 'industry',
+    words: [
+      'sports', 'athlete(s)', 'athletics', 'athletic director(s)', 'athletic trainer(s)', 'professional athlete(s)', 'pro athlete(s)',
+      'nfl', 'nba', 'mlb', 'nhl', 'wnba', 'ncaa', 'nwsl', 'pga', 'lpga', 'nascar', 'ufc', 'wwe', 'fifa', 'olympic(s)', 'olympian(s)',
+      'football', 'basketball', 'baseball', 'soccer', 'hockey', 'golf', 'tennis', 'volleyball', 'lacrosse', 'softball', 'wrestling',
+      'rugby', 'boxing', 'mma', 'track and field', 'head coach', 'head coaches', 'assistant coach', 'assistant coaches',
+      'sports marketing', 'sports medicine', 'sports management', 'sports business', 'sports betting', 'sportsbook(s)', 'fantasy sports',
+      'stadium(s)', 'sports broadcaster(s)', 'sportscaster(s)',
+    ],
+    companies: [
+      'national football league', 'national basketball association', 'major league baseball', 'national hockey league',
+      'major league soccer', 'espn', 'cbs sports', 'turner sports', 'dazn', 'the athletic$', 'bleacher report',
+      'barstool sports', 'draftkings', 'fanduel', 'fanatics', 'img academy', 'wasserman$', 'wasserman media', 'excel sports', 'klutch sports',
+      'genius sports', 'sportradar', 'hudl', 'special olympics',
+      // NFL
+      'arizona cardinals', 'atlanta falcons', 'baltimore ravens', 'buffalo bills', 'carolina panthers', 'chicago bears',
+      'cincinnati bengals', 'cleveland browns', 'dallas cowboys', 'denver broncos', 'detroit lions', 'green bay packers',
+      'houston texans', 'indianapolis colts', 'jacksonville jaguars', 'kansas city chiefs', 'las vegas raiders', 'los angeles chargers',
+      'los angeles rams', 'miami dolphins', 'minnesota vikings', 'new england patriots', 'new orleans saints', 'new york giants',
+      'new york jets', 'philadelphia eagles', 'pittsburgh steelers', 'san francisco 49ers', 'seattle seahawks', 'tampa bay buccaneers',
+      'tennessee titans', 'washington commanders',
+      // NBA
+      'atlanta hawks', 'boston celtics', 'brooklyn nets', 'charlotte hornets', 'chicago bulls', 'cleveland cavaliers', 'dallas mavericks',
+      'denver nuggets', 'detroit pistons', 'golden state warriors', 'houston rockets', 'indiana pacers', 'la clippers',
+      'los angeles clippers', 'los angeles lakers', 'memphis grizzlies', 'miami heat', 'milwaukee bucks', 'minnesota timberwolves',
+      'new orleans pelicans', 'new york knicks', 'oklahoma city thunder', 'orlando magic', 'philadelphia 76ers', 'phoenix suns',
+      'portland trail blazers', 'sacramento kings', 'san antonio spurs', 'toronto raptors', 'utah jazz', 'washington wizards',
+      // MLB
+      'arizona diamondbacks', 'atlanta braves', 'baltimore orioles', 'boston red sox', 'chicago cubs', 'chicago white sox',
+      'cincinnati reds', 'cleveland guardians', 'colorado rockies', 'detroit tigers', 'houston astros', 'kansas city royals',
+      'los angeles angels', 'los angeles dodgers', 'miami marlins', 'milwaukee brewers', 'minnesota twins', 'new york mets',
+      'new york yankees', 'oakland athletics', 'philadelphia phillies', 'pittsburgh pirates', 'san diego padres', 'san francisco giants',
+      'seattle mariners', 'st louis cardinals', 'tampa bay rays', 'texas rangers baseball', 'toronto blue jays', 'washington nationals',
+      // NHL
+      'anaheim ducks', 'boston bruins', 'buffalo sabres', 'calgary flames', 'carolina hurricanes', 'chicago blackhawks',
+      'colorado avalanche', 'columbus blue jackets', 'dallas stars', 'detroit red wings', 'edmonton oilers', 'florida panthers',
+      'los angeles kings', 'minnesota wild', 'montreal canadiens', 'nashville predators', 'new jersey devils', 'new york islanders',
+      'new york rangers', 'ottawa senators', 'philadelphia flyers', 'pittsburgh penguins', 'san jose sharks', 'seattle kraken',
+      'st louis blues', 'tampa bay lightning', 'toronto maple leafs', 'utah mammoth', 'utah hockey club', 'vancouver canucks',
+      'vegas golden knights', 'washington capitals', 'winnipeg jets',
+      // MLS
+      'atlanta united fc', 'austin fc', 'charlotte fc', 'chicago fire fc', 'fc cincinnati', 'colorado rapids', 'columbus crew',
+      'dc united', 'd c united', 'fc dallas', 'houston dynamo', 'inter miami', 'la galaxy', 'lafc', 'los angeles fc',
+      'minnesota united fc', 'cf montreal', 'nashville sc', 'new england revolution', 'new york city fc', 'new york red bulls',
+      'orlando city sc', 'orlando city soccer', 'philadelphia union$', 'portland timbers', 'real salt lake', 'san diego fc',
+      'san jose earthquakes', 'seattle sounders', 'sporting kansas city', 'st louis city sc', 'toronto fc', 'vancouver whitecaps',
+    ],
+    // A fan or a sports parent isn't in the business, and an ex-player's new company isn't a team.
+    not: ['cricket wireless', 'alumni', 'alum', 'veteran(s)', 'soccer mom(s)', 'hockey mom(s)', 'baseball mom(s)', 'football mom(s)',
+      'sports mom(s)', 'soccer dad(s)', 'hockey dad(s)', 'sports dad(s)', ...HOBBY],
+  },
+
+  // ── Retail, Consumer & Hospitality ────────────────────────────────────────
+  {
+    key: 'ecommerce-retail', label: 'E-commerce & Retail', group: 'consumer', kind: 'industry',
+    words: [
+      'e commerce', 'ecommerce', 'ecom', 'online store(s)', 'online retail', 'online retailer(s)', 'retail', 'retailer(s)',
+      'amazon seller(s)', 'amazon fba', 'fba', 'dtc', 'd2c', 'direct to consumer', 'marketplace seller(s)', 'store manager(s)',
+      'retail associate(s)', 'merchandising', 'merchandiser(s)', 'visual merchandiser(s)', 'retail buyer(s)', 'category manager(s)',
+      'omnichannel', 'loss prevention', 'cashier(s)', 'grocery', 'supermarket(s)', 'convenience store(s)', 'department store(s)',
+    ],
+    companies: [
+      'amazon$', 'amazon com', 'walmart', 'target$', 'target corporation', 'costco', 'home depot', 'lowes$', 'best buy', 'kroger',
+      'albertsons', 'safeway', 'whole foods', 'trader joes', 'aldi$', 'walgreens', 'cvs health', 'macys',
+      'nordstrom', 'kohls', 'tj maxx', 'tjx', 'ross stores', 'dollar general', 'dollar tree', 'family dollar', 'ikea', 'wayfair', 'etsy',
+      'ebay', 'shopify', 'chewy', 'instacart', 'temu$', 'shein', 'alibaba', 'zappos', 'sephora', 'ulta', 'bath & body works',
+      'victorias secret', 'gap$', 'gap inc', 'old navy', 'banana republic', 'h&m', 'zara$', 'inditex', 'uniqlo', 'petsmart', 'petco',
+      'dicks sporting goods', 'academy sports', 'sams club', '7 eleven', 'circle k', 'office depot', 'whatnot', 'poshmark', 'depop',
+      'stockx', 'bigcommerce', 'woocommerce',
+    ],
+    not: ['retail banking', 'retail bank(s)', 'retail investor(s)', 'retail real estate'],
+  },
+  {
+    key: 'consumer-goods', label: 'Consumer Goods', group: 'consumer', kind: 'industry',
+    words: [
+      'cpg', 'consumer goods', 'consumer packaged goods', 'consumer products', 'fmcg', 'packaged food(s)', 'beverage brand(s)',
+      'beverage company', 'brewery', 'breweries', 'winery', 'wineries', 'distillery', 'distilleries', 'craft beer', 'cosmetics', 'skincare',
+      'skin care', 'beauty brand(s)', 'fragrance(s)', 'apparel', 'fashion', 'fashion brand(s)', 'fashion designer(s)', 'footwear',
+      'jewelry', 'jewellery', 'consumer electronics', 'toy company', 'toys', 'home goods', 'household products', 'personal care',
+      'pet food', 'confectionery', 'dtc brand(s)',
+    ],
+    companies: [
+      'procter & gamble', 'p&g', 'unilever', 'nestle', 'pepsico', 'pepsi', 'coca cola', 'kraft heinz', 'general mills', 'kelloggs',
+      'kellanova', 'mondelez', 'mars$', 'mars wrigley', 'hershey$', 'hershey company', 'colgate palmolive', 'kimberly clark', 'clorox', 'church & dwight',
+      'estee lauder', 'loreal', 'lvmh', 'kering', 'nike', 'adidas', 'puma$', 'under armour', 'lululemon', 'new balance', 'levi strauss',
+      'levis$', 'ralph lauren', 'tapestry$', 'michael kors', 'pvh$', 'tommy hilfiger', 'calvin klein', 'hanesbrands', 'vf$',
+      'the north face', 'patagonia', 'yeti$', 'kenvue', 'haleon', 'reckitt', 'henkel', 'beiersdorf', 'shiseido', 'coty$', 'revlon',
+      'elf beauty', 'glossier', 'fenty', 'rare beauty', 'olaplex', 'anheuser busch', 'ab inbev', 'molson coors', 'constellation brands',
+      'diageo', 'pernod ricard', 'bacardi', 'brown forman', 'boston beer', 'heineken', 'red bull', 'monster beverage', 'celsius holdings',
+      'keurig dr pepper', 'tyson foods', 'conagra', 'campbell$', 'hormel', 'smucker', 'j m smucker', 'post holdings', 'danone',
+      'chobani', 'hasbro', 'mattel', 'lego', 'spin master', 'funko', 'dyson$', 'whirlpool', 'sharkninja', 'newell brands', 'energizer',
+      'duracell', 'gillette', 'dollar shave club', 'warby parker', 'allbirds',
+    ],
+    not: ['personal care aide(s)', 'personal care assistant(s)'],
+  },
+  {
+    key: 'restaurants', label: 'Restaurants & Food Service', group: 'consumer', kind: 'industry',
+    words: [
+      'restaurant(s)', 'restaurateur(s)', 'chef(s)', 'sous chef(s)', 'executive chef(s)', 'head chef(s)', 'pastry chef(s)', 'line cook(s)',
+      'culinary', 'catering', 'caterer(s)', 'food service', 'foodservice', 'food truck(s)', 'bakery', 'bakeries', 'pastry', 'cafe(s)',
+      'coffee shop(s)', 'barista(s)', 'bartender(s)', 'bartending', 'mixologist(s)', 'sommelier(s)', 'waiter(s)', 'waitress',
+      'waitresses', 'front of house', 'back of house', 'qsr', 'quick service restaurant(s)', 'fast casual', 'fast food', 'pizzeria',
+      'diner', 'bistro', 'brewpub', 'taproom', 'grill', 'steakhouse', 'tavern', 'eatery', 'bbq', 'sushi', 'taqueria',
+    ],
+    companies: [
+      'mcdonalds', 'starbucks', 'chick fil a', 'chipotle', 'taco bell', 'yum brands', 'kfc$', 'pizza hut', 'dominos', 'papa johns',
+      'subway$', 'wendys', 'burger king', 'restaurant brands international', 'popeyes', 'tim hortons', 'dunkin', 'panera', 'darden',
+      'olive garden', 'bloomin brands', 'outback steakhouse', 'texas roadhouse', 'cheesecake factory', 'chilis', 'brinker',
+      'applebees', 'dine brands', 'ihop$', 'dennys', 'cracker barrel', 'red lobster', 'shake shack', 'sweetgreen', 'cava group',
+      'wingstop', 'raising canes', 'five guys', 'in n out', 'jersey mikes', 'jimmy johns', 'firehouse subs', 'zaxbys', 'sysco',
+      'us foods', 'aramark', 'compass group', 'sodexo', 'gordon food service', 'doordash', 'grubhub', 'opentable',
+      'first watch', 'buffalo wild wings', 'dave & busters',
+    ],
+  },
+  {
+    key: 'hospitality-travel', label: 'Hospitality & Travel', group: 'consumer', kind: 'industry',
+    words: [
+      'hospitality', 'hotel(s)', 'hotelier(s)', 'resort(s)', 'motel(s)', 'inn', 'lodging', 'vacation rental(s)', 'short term rental(s)',
+      'airbnb host(s)', 'travel', 'travel agent(s)', 'travel agency', 'travel agencies', 'travel advisor(s)', 'tourism', 'tour operator(s)',
+      'tour guide(s)', 'cruises', 'cruise line(s)', 'cruise ship(s)', 'cruise director(s)', 'airline(s)', 'flight attendant(s)',
+      'airline pilot(s)',
+      'commercial pilot(s)', 'concierge', 'guest services', 'guest experience', 'event planner(s)', 'event planning',
+      'wedding planner(s)', 'venue(s)', 'theme park(s)', 'amusement park(s)', 'casino(s)', 'bed and breakfast', 'b&b', 'hostel(s)',
+      'timeshare(s)',
+    ],
+    companies: [
+      'marriott', 'hilton$', 'hilton hotels', 'hilton worldwide', 'hilton grand vacations', 'hyatt', 'ihg$', 'intercontinental hotels',
+      'wyndham', 'choice hotels', 'best western', 'accor$', 'four seasons', 'ritz carlton', 'mgm resorts', 'caesars', 'wynn',
+      'las vegas sands', 'hard rock', 'airbnb', 'vrbo', 'expedia', 'booking com', 'booking holdings', 'priceline', 'kayak$', 'tripadvisor',
+      'navan$', 'delta air lines', 'delta airlines', 'american airlines', 'united airlines', 'southwest airlines', 'jetblue',
+      'alaska airlines', 'spirit airlines', 'frontier airlines', 'allegiant', 'hawaiian airlines', 'lufthansa', 'british airways',
+      'emirates$', 'qatar airways', 'air canada', 'carnival$', 'carnival cruise',
+      'carnival corporation', 'royal caribbean', 'norwegian cruise line', 'universal destinations', 'universal parks', 'seaworld',
+      'united parks', 'six flags',
+      'cedar fair', 'legoland', 'great wolf lodge', 'omni hotels', 'loews hotels', 'kimpton', 'vacasa', 'evolve vacation', 'hertz',
+      'enterprise rent a car', 'enterprise mobility', 'avis', 'aimbridge', 'highgate hotels', 'sabre$',
+    ],
+    // A travel nurse works in a hospital, and concierge medicine is a clinic.
+    not: ['travel nurse(s)', 'travel nursing', 'travel therapist(s)', 'travel rn', 'travel healthcare', 'concierge medicine',
+      'concierge doctor(s)', ...HOBBY],
+  },
+  {
+    key: 'beauty-personal-care', label: 'Beauty & Personal Care', group: 'consumer', kind: 'industry',
+    // Salons, barbers and spas: the services. Beauty brands are Consumer Goods.
+    words: [
+      'salon(s)', 'hair salon(s)', 'nail salon(s)', 'beauty salon(s)', 'salon owner(s)', 'hair stylist(s)', 'hairstylist(s)',
+      'hairdresser(s)', 'barber(s)', 'barbershop(s)', 'barber shop(s)', 'master barber(s)', 'esthetician(s)', 'aesthetician(s)',
+      'cosmetologist(s)', 'cosmetology', 'nail technician(s)', 'nail tech(s)', 'manicurist(s)', 'lash artist(s)', 'lash technician(s)',
+      'lash extensions', 'brow artist(s)', 'microblading', 'makeup artist(s)', 'med spa(s)', 'medspa(s)', 'medical spa(s)', 'day spa(s)',
+      'beauty school(s)', 'skin care specialist(s)', 'skincare specialist(s)', 'hair removal', 'tanning salon(s)', 'spray tan',
+    ],
+    companies: [
+      'great clips', 'supercuts', 'sport clips', 'fantastic sams', 'regis$', 'drybar', 'european wax center',
+      'sola salon studios', 'sola salons', 'ideal image', 'hand & stone', 'massage envy', 'the lash lounge',
+    ],
+    // Salon the magazine, and companies named for a Barber.
+    not: ['salon com', 'salon media', 'barber foods', 'barber motorsports', 'barber nichols', ...HOBBY],
+  },
+
+  // ── Manufacturing, Energy & Logistics ─────────────────────────────────────
+  {
+    key: 'logistics', label: 'Logistics & Supply Chain', group: 'industry', kind: 'industry',
+    words: [
+      'logistics', 'supply chain', 'freight', 'freight broker(s)', 'freight brokerage', 'trucking', 'truck driver(s)', 'cdl',
+      'truck dispatcher(s)', 'freight dispatcher(s)', 'fleet manager(s)', 'shipping', 'warehouse', 'warehouses', 'warehousing',
+      'distribution center(s)', 'fulfillment', 'fulfillment center(s)', 'order fulfillment', 'last mile', '3pl',
+      'third party logistics', 'transportation management', 'freight forwarding', 'freight forwarder(s)', 'customs broker(s)',
+      'customs brokerage', 'import export', 'maritime', 'rail freight', 'railroad(s)', 'courier(s)', 'delivery driver(s)', 'forklift',
+      'material handler(s)', 'logistician(s)',
+    ],
+    companies: [
+      'fedex', 'ups$', 'united parcel service', 'usps$', 'united states postal service', 'dhl', 'xpo', 'ch robinson', 'c h robinson',
+      'j b hunt', 'jb hunt', 'schneider national', 'werner enterprises', 'knight swift', 'old dominion freight', 'ryder',
+      'penske logistics', 'penske truck', 'maersk', 'flexport', 'uber freight', 'project44', 'fourkites', 'samsara$',
+      'manhattan associates', 'blue yonder', 'kinaxis', 'expeditors', 'kuehne nagel', 'db schenker', 'geodis', 'ceva logistics', 'gxo',
+      'union pacific', 'bnsf', 'csx$', 'norfolk southern', 'landstar', 'echo global logistics', 'coyote logistics', 'tql$',
+      'total quality logistics', 'estes express', 'saia$', 'shipbob', 'shipmonk', 'ontrac', 'lasership',
+    ],
+    not: ['data warehouse(s)', 'data warehousing'],
+  },
+  {
+    key: 'manufacturing', label: 'Manufacturing', group: 'industry', kind: 'industry',
+    words: [
+      'manufacturing', 'manufacturer(s)', 'factory worker(s)', 'factory manager(s)', 'factory floor', 'plant manager(s)',
+      'production supervisor(s)', 'machinist(s)', 'cnc', 'cnc machinist(s)', 'cnc programmer(s)', 'welder(s)', 'welding',
+      'fabrication', 'fabricator(s)', 'metal fabrication', 'assembly line', 'industrial engineer(s)', 'manufacturing engineer(s)',
+      'process engineer(s)', 'lean manufacturing', 'injection molding', 'plastics', 'machining', 'industrial automation', 'tool and die',
+      'chemical company', 'chemical manufacturing', 'specialty chemicals', 'industrial manufacturing', 'steel', 'aluminum',
+      'semiconductor manufacturing',
+    ],
+    companies: [
+      'general electric', 'ge$', 'honeywell', '3m$', '3m company', 'siemens$', 'caterpillar', 'john deere', 'deere & company',
+      'emerson electric', 'emerson$', 'rockwell automation', 'parker hannifin', 'eaton$', 'eaton corporation', 'illinois tool works',
+      'itw$', 'dover$', 'cummins$', 'cummins inc', 'paccar', 'dow$', 'dow chemical', 'dupont$', 'dupont de nemours', 'basf',
+      'lyondellbasell', 'eastman chemical',
+      'celanese', 'nucor', 'us steel', 'united states steel', 'alcoa', 'jabil', 'flex$', 'foxconn', 'hon hai', 'tsmc$',
+      'taiwan semiconductor', 'applied materials', 'lam research', 'asml', 'corning', 'owens corning', 'ppg', 'sherwin williams',
+      'kohler$', 'stanley black & decker', 'milwaukee tool', 'bosch', 'abb$', 'schneider electric', 'mitsubishi$',
+      'hitachi', 'komatsu', 'trane', 'carrier global', 'lennox$', 'lennox international', 'johnson controls', 'westinghouse',
+    ],
+  },
+  {
+    key: 'energy', label: 'Energy & Utilities', group: 'industry', kind: 'industry',
+    words: [
+      'energy', 'utilities', 'utility company', 'utility companies', 'electric utility', 'power plant(s)', 'power generation',
+      'power grid', 'transmission and distribution', 'oil and gas', 'oil', 'petroleum', 'natural gas', 'lng', 'drilling', 'refinery',
+      'refineries', 'oil pipeline(s)', 'gas pipeline(s)', 'renewable energy', 'renewables', 'solar', 'solar panel(s)', 'photovoltaic',
+      'wind energy', 'wind power', 'wind farm(s)', 'offshore wind', 'hydroelectric', 'hydrogen', 'nuclear energy', 'nuclear power',
+      'nuclear plant(s)', 'geothermal', 'battery storage', 'energy storage', 'ev charging', 'lineman', 'linemen', 'lineworker(s)',
+      'energy efficiency', 'cleantech', 'clean energy', 'carbon capture', 'petroleum engineer(s)', 'reservoir engineer(s)', 'landman',
+      'roughneck(s)',
+    ],
+    companies: [
+      'exxonmobil', 'exxon', 'chevron', 'shell$', 'shell plc', 'shell oil', 'bp$', 'conocophillips', 'occidental petroleum',
+      'marathon petroleum', 'valero', 'phillips 66', 'halliburton', 'schlumberger', 'slb$', 'baker hughes', 'kinder morgan',
+      'enterprise products', 'southern company', 'edison international', 'entergy', 'aep$',
+      'american electric power', 'exelon', 'sunrun', 'sunpower', 'sunnova', 'enphase', 'orsted', 'ørsted', 'vestas', 'siemens gamesa',
+      'ge vernova', 'brookfield renewable', 'invenergy', 'avangrid', 'plug power',
+    ],
+    // Energy drinks, olive oil and "energy healing" aren't energy.
+    not: ['energy drink(s)', 'monster energy', 'energy healer(s)', 'energy healing', 'energy work', 'positive energy', 'high energy',
+      'olive oil', 'essential oil(s)', 'oil painting(s)', 'oil painter(s)', 'offensive lineman', 'defensive lineman'],
+  },
+  {
+    key: 'automotive', label: 'Automotive', group: 'industry', kind: 'industry',
+    words: [
+      'automotive', 'dealership(s)', 'car dealership(s)', 'auto dealership(s)', 'auto dealer(s)', 'car dealer(s)', 'car sales',
+      'auto sales', 'automobile(s)', 'auto parts', 'auto repair', 'auto body', 'collision repair', 'automotive technician(s)',
+      'auto mechanic(s)', 'car mechanic(s)', 'diesel mechanic(s)', 'service advisor(s)', 'f&i', 'electric vehicle(s)',
+      'autonomous vehicle(s)', 'autonomous driving', 'self driving', 'adas', 'motorsport(s)', 'car wash', 'car washes', 'tire', 'tires',
+      'ev charging',
+    ],
+    companies: [
+      'tesla', 'ford$', 'ford motor', 'general motors', 'stellantis', 'chrysler', 'jeep$', 'toyota', 'honda', 'nissan', 'hyundai', 'kia$',
+      'kia motors', 'bmw', 'mercedes benz', 'volkswagen', 'audi$', 'porsche', 'volvo', 'subaru', 'mazda', 'rivian',
+      'lucid motors', 'lucid group', 'polestar', 'waymo', 'cruise automation', 'zoox', 'aurora innovation', 'carvana', 'carmax',
+      'autonation', 'penske automotive', 'lithia', 'autozone', 'pep boys', 'goodyear', 'bridgestone', 'michelin', 'firestone$', 'firestone complete auto care',
+      'magna international', 'aptiv', 'borgwarner', 'lear$', 'denso', 'harley davidson', 'polaris industries', 'cars com',
+      'autotrader', 'truecar', 'copart', 'manheim',
+    ],
+    not: ['customer service advisor(s)', 'client service advisor(s)', 'financial service advisor(s)', 'member service advisor(s)',
+      'guest service advisor(s)'],
+  },
+  {
+    key: 'agriculture', label: 'Agriculture & Farming', group: 'industry', kind: 'industry',
+    words: [
+      'agriculture', 'agricultural', 'agribusiness', 'agtech', 'ag tech', 'agronomy', 'agronomist(s)', 'farming', 'farmer(s)', 'farm(s)',
+      'farmland', 'farm manager(s)', 'farmworker(s)', 'farm worker(s)', 'ranching', 'rancher(s)', 'cattle', 'livestock', 'poultry',
+      'dairy farm(s)', 'dairy farmer(s)', 'aquaculture', 'fishery', 'fisheries', 'horticulture', 'horticulturist(s)', 'viticulture',
+      'grower(s)', 'crop science', 'crop production', 'crop protection', 'crop consultant(s)', 'precision agriculture', 'irrigation',
+      'hydroponics', 'vertical farming', 'agricultural engineer(s)', 'farm equipment', 'grain elevator(s)', 'fertilizer(s)',
+      'feed mill(s)', 'forestry', 'forester(s)',
+    ],
+    companies: [
+      'cargill', 'archer daniels midland', 'bunge$', 'corteva', 'syngenta', 'nutrien', 'cf industries', 'agco$', 'land o lakes',
+      'farm credit', 'indigo ag', 'john deere', 'driscolls', 'dole food', 'fresh del monte', 'simplot', 'j r simplot',
+      'the mosaic company',
+    ],
+    // Insurers, banks and the rest named for farms and farmers; farms of servers, wind and trolls.
+    not: ['state farm', 'farm bureau', 'farmers insurance', 'farmers mutual', 'farmers bank', 'farmers state bank', 'farmers national bank',
+      'farmers savings bank', 'farmers trust', 'farmers merchants', 'farmer mac', 'farmer bros', 'farmer brothers', 'farmers dog',
+      'server farm(s)', 'wind farm(s)', 'solar farm(s)', 'content farm(s)', 'link farm(s)', 'click farm(s)', 'troll farm(s)',
+      'bot farm(s)', 'farm to table', 'farm team(s)', ...HOBBY],
+  },
+
+  // ── Government, Defense & Aerospace ───────────────────────────────────────
+  {
+    key: 'aerospace-defense', label: 'Aerospace & Defense', group: 'defense', kind: 'industry',
+    words: [
+      'aerospace', 'aerospace engineer(s)', 'aerospace engineering', 'defense', 'defence', 'defense contractor(s)', 'defense industry',
+      'department of defense', 'dod', 'avionics', 'aviation', 'aircraft', 'aircraft mechanic(s)', 'a&p mechanic(s)', 'airframe',
+      'propulsion', 'rocketry', 'spacecraft', 'satellite(s)', 'space industry', 'space systems', 'launch vehicle(s)', 'missile(s)',
+      'munitions', 'weapons systems', 'uav', 'uavs', 'unmanned aircraft', 'unmanned aerial', 'counter uas', 'security clearance',
+      'top secret', 'ts sci', 'secret clearance', 'itar', 'flight test', 'flight software', 'astronaut(s)',
+    ],
+    companies: [
+      'lockheed', 'northrop grumman', 'boeing', 'raytheon', 'rtx$', 'general dynamics', 'l3harris', 'l3 harris', 'bae systems',
+      'leidos', 'saic$', 'science applications international', 'booz allen', 'caci', 'mantech', 'parsons$',
+      'huntington ingalls', 'textron', 'bell textron', 'sikorsky', 'pratt & whitney', 'spacex', 'blue origin', 'rocket lab',
+      'relativity space', 'sierra space', 'axiom space', 'anduril', 'shield ai', 'palantir', 'kratos', 'aerovironment', 'elbit', 'thales',
+      'airbus', 'embraer', 'bombardier', 'gulfstream', 'cessna', 'spirit aerosystems', 'nasa$', 'national aeronautics and space administration',
+      'jpl$', 'jet propulsion laboratory', 'sandia', 'los alamos', 'lawrence livermore', 'mitre$', 'darpa', 'navair', 'navsea',
+      'united launch alliance', 'maxar', 'planet labs', 'curtiss wright', 'heico', 'transdigm', 'hexcel',
+    ],
+    // A defense attorney is a lawyer, and a satellite office is just an office.
+    not: ['defense attorney(s)', 'defense lawyer(s)', 'criminal defense', 'defense counsel', 'self defense', 'insurance defense',
+      'dui defense', 'legal defense', 'defense litigation', 'public defender(s)', 'satellite office(s)', 'satellite campus',
+      'satellite location(s)'],
+  },
+  {
+    key: 'military', label: 'Military', group: 'defense', kind: 'industry',
+    words: [
+      'military', 'army', 'navy', 'air force', 'marine corps', 'usmc', 'marines', 'coast guard', 'uscg', 'national guard',
+      'army national guard', 'air national guard', 'space force', 'armed forces', 'active duty', 'soldier(s)', 'airman', 'airmen',
+      'infantry', 'infantryman', 'paratrooper(s)', 'special forces', 'green beret(s)', 'navy seal(s)', 'army ranger(s)',
+      'commissioned officer(s)', 'noncommissioned officer(s)', 'nco', 'army officer(s)', 'naval officer(s)', 'navy officer(s)',
+      'air force officer(s)', 'marine officer(s)', 'drill sergeant(s)', 'sergeant major', 'platoon', 'battalion', 'squadron',
+      'reservist(s)', 'army reserve', 'navy reserve', 'air force reserve', 'rotc', 'cadet(s)', 'west point', 'naval academy',
+      'air force academy', 'military intelligence',
+    ],
+    companies: [
+      'us army', 'u s army', 'united states army', 'us navy', 'u s navy', 'united states navy', 'us air force', 'u s air force',
+      'united states air force', 'usaf$', 'us marine corps', 'united states marine corps', 'us coast guard', 'united states coast guard',
+      'us space force', 'u s space force', 'united states space force', 'british army', 'royal navy', 'royal air force', 'raf$',
+      'royal marines', 'canadian armed forces', 'nato$',
+    ],
+    // Veterans work somewhere else now; the rest only borrow the words.
+    not: ['veteran(s)', 'military spouse(s)', 'salvation army', 'old navy', 'navy federal', 'navy blue', 'navy pier', 'army of',
+      'swiss army', 'battalion chief(s)'],
+  },
+  {
+    key: 'government', label: 'Government & Public Sector', group: 'defense', kind: 'industry',
+    words: [
+      'government', 'federal government', 'state government', 'local government', 'public sector', 'public servant(s)',
+      'civil servant(s)', 'civil service', 'municipal', 'municipality', 'municipalities', 'city council', 'council member(s)',
+      'councilmember(s)', 'councilwoman', 'councilman', 'city manager(s)', 'county manager(s)', 'county commissioner(s)',
+      'county commission', 'board of county commissioners', 'mayor', 'mayors office', 'legislator(s)', 'legislature', 'legislative',
+      'state senator(s)', 'state representative(s)', 'congressman', 'congresswoman', 'congressional', 'member of congress',
+      'house of representatives', 'white house', 'governors office', 'office of the governor', 'lieutenant governor',
+      'federal agency', 'state agency', 'government agency', 'government agencies', 'police', 'police officer(s)',
+      'police department(s)', 'sheriff', 'sheriffs office', 'deputy sheriff(s)', 'law enforcement', 'state trooper(s)',
+      'highway patrol', 'firefighter(s)', 'fire department(s)', 'fire rescue', 'fire chief(s)', 'battalion chief(s)', 'public safety',
+      '911 dispatcher(s)', 'emergency management', 'corrections officer(s)', 'correctional officer(s)', 'department of corrections',
+      'probation officer(s)', 'parole officer(s)', 'postal service', 'veterans affairs', 'foreign service', 'foreign service officer(s)',
+      'diplomat(s)', 'embassy', 'consulate', 'city planner(s)', 'urban planning', 'public administration', 'federal employee(s)',
+      'state employee(s)', 'public works', 'parks and recreation',
+    ],
+    companies: [
+      'city of', 'county of', 'town of', 'township of', 'village of', 'borough of', 'commonwealth of', 'government of',
+      'usps$', 'united states postal service', 'internal revenue service', 'irs$', 'fbi$', 'federal bureau of investigation', 'cia$',
+      'central intelligence agency', 'nsa$', 'national security agency', 'department of homeland security', 'dhs$', 'fema$', 'tsa$',
+      'transportation security administration', 'us department of', 'u s department of', 'united states department of',
+      'department of veterans affairs', 'social security administration', 'us census bureau', 'census bureau', 'gao$',
+      'government accountability office', 'us senate', 'u s senate', 'united states senate', 'gsa$', 'general services administration',
+      'epa$', 'environmental protection agency', 'fda$', 'food and drug administration', 'cdc$', 'centers for disease control',
+      'nih$', 'national institutes of health', 'securities and exchange commission', 'ftc$', 'federal trade commission', 'fcc$',
+      'federal communications commission', 'state department', 'department of state', 'united nations', 'european commission',
+      'state of alabama', 'state of alaska', 'state of arizona', 'state of arkansas', 'state of california', 'state of colorado',
+      'state of connecticut', 'state of delaware', 'state of florida', 'state of georgia', 'state of hawaii', 'state of idaho',
+      'state of illinois', 'state of indiana', 'state of iowa', 'state of kansas', 'state of kentucky', 'state of louisiana',
+      'state of maine', 'state of maryland', 'state of massachusetts', 'state of michigan', 'state of minnesota', 'state of mississippi',
+      'state of missouri', 'state of montana', 'state of nebraska', 'state of nevada', 'state of new hampshire', 'state of new jersey',
+      'state of new mexico', 'state of new york', 'state of north carolina', 'state of north dakota', 'state of ohio',
+      'state of oklahoma', 'state of oregon', 'state of pennsylvania', 'state of rhode island', 'state of south carolina',
+      'state of south dakota', 'state of tennessee', 'state of texas', 'state of utah', 'state of vermont', 'state of virginia',
+      'state of washington', 'state of west virginia', 'state of wisconsin', 'state of wyoming',
+    ],
+    // Companies have public policy and government affairs teams of their own.
+    not: ['student government', 'city of hope', 'government affairs', 'government relations', 'government sales'],
+  },
+
+  // ── Consulting, Legal & Services ──────────────────────────────────────────
+  {
+    key: 'legal', label: 'Legal', group: 'consulting', kind: 'function',
+    // Companies of every kind have lawyers: a company is in legal when it is a
+    // law firm, a legal service or a bar.
+    words: [
+      'law firm(s)', 'law office(s)', 'law group', 'legal services', 'attorney at law', 'attorneys at law', 'legaltech', 'legal tech',
+      'bar association',
+    ],
+    roles: [
+      'law', 'lawyer(s)', 'attorney(s)', 'legal', 'esq', 'esquire', 'paralegal(s)', 'legal assistant(s)', 'legal secretary',
+      'litigator(s)', 'litigation', 'counsel', 'of counsel', 'legal counsel', 'associate attorney(s)', 'juris doctor', 'jd candidate(s)',
+      'law student(s)', 'law clerk(s)', 'judicial clerk(s)', 'circuit judge(s)', 'district judge(s)', 'federal judge(s)', 'magistrate(s)',
+      'district attorney(s)', 'public defender(s)', 'prosecutor(s)', 'e discovery', 'ediscovery', 'intellectual property',
+      'patent attorney(s)', 'patent agent(s)', 'notary public', 'mediator(s)', 'arbitrator(s)', 'arbitration',
+    ],
+    companies: [
+      'kirkland & ellis', 'latham & watkins', 'skadden', 'baker mckenzie', 'dla piper', 'sidley austin', 'white & case', 'jones day',
+      'sullivan & cromwell', 'cravath', 'wachtell', 'davis polk', 'gibson dunn', 'paul weiss', 'simpson thacher', 'cooley$',
+      'cooley llp', 'wilson sonsini', 'goodwin procter', 'ropes & gray', 'morgan lewis', 'morgan & morgan', 'greenberg traurig',
+      'holland & knight', 'hogan lovells', 'norton rose fulbright', 'clifford chance',
+      'freshfields', 'linklaters', 'allen & overy', 'a&o shearman', 'mayer brown', 'king & spalding', 'orrick', 'perkins coie',
+      'fenwick & west', 'quinn emanuel', 'williams & connolly', 'weil gotshal', 'proskauer', 'debevoise', 'milbank',
+      'covington & burling', 'arnold & porter', 'mcdermott will', 'fish & richardson', 'foley & lardner', 'bryan cave', 'littler',
+      'jackson lewis', 'ogletree', 'fisher phillips', 'legalzoom', 'rocket lawyer', 'clio$', 'lexisnexis', 'westlaw',
+    ],
+    // In-house lawyers work for companies in every sector, the police enforce
+    // the law, and a seafood chain and an insurer only share the word.
+    not: ['law enforcement', 'general counsel', 'in house counsel', 'corporate counsel', 'chief legal officer(s)', 'legal sea foods',
+      'legal & general'],
+  },
+  {
+    key: 'management-consulting', label: 'Management Consulting', group: 'consulting', kind: 'function',
+    // Consultants work inside companies too: a company is in consulting when
+    // consulting is what it sells.
+    words: ['management consulting', 'strategy consulting', 'business consulting', 'operations consulting', 'mbb', 'big four', 'big 4'],
+    roles: ['management consultant(s)', 'strategy consultant(s)'],
+    companies: [
+      'mckinsey', 'boston consulting group', 'bcg$', 'bcg x', 'bain$', 'bain & company', 'deloitte', 'accenture', 'pwc$',
+      'pricewaterhousecoopers', 'ey$', 'ey parthenon', 'ernst & young', 'kpmg', 'oliver wyman', 'kearney$', 'a t kearney',
+      'roland berger', 'l e k consulting', 'lek consulting', 'booz allen hamilton', 'capgemini', 'huron consulting',
+      'alvarez & marsal', 'fti consulting', 'guidehouse', 'protiviti', 'west monroe partners', 'slalom', 'zs associates', 'gartner',
+      'simon kucher', 'putnam associates', 'charles river associates', 'cornerstone research', 'analysis group', 'navigant', 'ankura',
+      'the bridgespan group', 'dalberg',
+    ],
+  },
+  {
+    key: 'hr-recruiting', label: 'HR & Recruiting', group: 'consulting', kind: 'function',
+    // Every company hires: a company is in recruiting when it is a staffing
+    // agency, a search firm or an HR service.
+    words: [
+      'staffing agency', 'staffing agencies', 'staffing firm(s)', 'staffing company', 'staffing companies', 'recruitment agency',
+      'recruitment agencies', 'recruiting agency', 'recruiting agencies', 'recruiting firm(s)', 'executive search', 'peo',
+      'professional employer organization', 'rpo', 'recruitment process outsourcing', 'workforce solutions', 'hr tech', 'hrtech',
+      'hr consulting',
+    ],
+    roles: [
+      'human resources', 'human resource', 'hr', 'hris', 'hrbp', 'hr business partner(s)', 'people operations', 'people ops',
+      'people & culture', 'talent acquisition', 'talent management', 'recruiter(s)', 'recruiting', 'recruitment', 'technical recruiter(s)',
+      'headhunter(s)', 'staffing', 'talent sourcing', 'sourcer(s)', 'employer branding', 'compensation and benefits', 'total rewards',
+      'benefits administration', 'payroll', 'hr consultant(s)', 'shrm', 'shrm cp', 'shrm scp', 'sphr', 'phr', 'learning and development',
+      'l&d', 'organizational development', 'dei', 'diversity equity and inclusion', 'employee relations', 'labor relations',
+    ],
+    companies: [
+      'robert half', 'randstad', 'adecco', 'manpowergroup', 'manpower$', 'kelly services', 'kforce', 'insight global', 'teksystems',
+      'aerotek', 'allegis', 'korn ferry', 'spencer stuart', 'heidrick', 'egon zehnder', 'russell reynolds', 'michael page', 'pagegroup',
+      'express employment', 'aya healthcare', 'amn healthcare', 'cross country healthcare', 'indeed$', 'glassdoor', 'ziprecruiter',
+      'adp$', 'automatic data processing', 'paychex', 'paylocity', 'paycom', 'paycor', 'ukg$', 'justworks', 'trinet', 'insperity',
+      'bamboohr', 'greenhouse software', 'culture amp', 'hirevue', 'cielo talent', 'alexander mann', 'hudson rpo', 'workday',
+    ],
+    not: ['24 hr'],
+  },
+  {
+    key: 'security-services', label: 'Security Services', group: 'consulting', kind: 'function',
+    // Guards and private security, not cybersecurity (Tech's own sector). Many
+    // companies employ their own guards: a company is in security services
+    // when it is a security firm.
+    words: [
+      'security company', 'security companies', 'security firm(s)', 'security services', 'private security', 'security guard company',
+      'guard services', 'security patrol', 'executive protection', 'close protection', 'alarm company', 'alarm monitoring',
+    ],
+    roles: [
+      'security guard(s)', 'security officer(s)', 'armed security', 'unarmed security', 'armed guard(s)', 'unarmed guard(s)',
+      'bodyguard(s)', 'event security', 'campus security', 'site security', 'security supervisor(s)', 'personal protection',
+      'protection agent(s)', 'loss prevention officer(s)',
+    ],
+    companies: [
+      'allied universal', 'securitas', 'gardaworld', 'garda world', 'g4s', 'adt$', 'adt security', 'brinks', 'brinks home', 'pinkerton',
+      'prosegur', 'vivint', 'simplisafe', 'us security associates', 'guardsmark',
+    ],
+    // Security of data, of a country or of an income is another thing.
+    not: ['information security', 'cyber security', 'it security', 'data security', 'network security', 'cloud security',
+      'application security', 'managed security', 'national security', 'homeland security', 'social security', 'food security',
+      'job security', 'financial security', 'security clearance', 'security operations center', 'chief security officer(s)',
+      'security token(s)', 'security analyst(s)', 'security engineer(s)', 'security architect(s)', 'security researcher(s)'],
+  },
+
+  // ── Real Estate & Construction ────────────────────────────────────────────
+  {
+    key: 'real-estate', label: 'Real Estate', group: 'realestate', kind: 'industry',
+    words: [
+      'real estate', 'realtor(s)', 'realty', 'real estate agent(s)', 'property management', 'property manager(s)',
+      'commercial real estate', 'cre', 'residential real estate', 'real estate investor(s)', 'real estate investing',
+      'real estate investment(s)', 'reit(s)', 'leasing agent(s)', 'leasing consultant(s)', 'leasing specialist(s)', 'apartment leasing',
+      'listing agent(s)', 'buyers agent(s)', 'title company', 'title insurance', 'escrow', 'land acquisition', 'real estate developer(s)',
+      'real estate development', 'property development', 'property developer(s)', 'multifamily', 'multi family', 'investment property',
+      'rental property', 'rental properties', 'home inspector(s)',
+    ],
+    names: ['properties'],
+    companies: [
+      'keller williams', 'coldwell banker', 're max', 'remax', 'century 21', 'compass$', 'redfin', 'zillow', 'opendoor', 'offerpad',
+      'berkshire hathaway homeservices', 'howard hanna', 'douglas elliman', 'corcoran$', 'corcoran group', 'cbre', 'jll$',
+      'jones lang lasalle', 'cushman & wakefield', 'colliers', 'newmark', 'marcus & millichap', 'eastdil', 'prologis',
+      'simon property group', 'greystar', 'equity residential', 'avalonbay', 'camden property', 'invitation homes',
+      'american homes 4 rent', 'costar', 'loopnet', 'apartments com', 'realpage', 'yardi', 'appfolio', 'wework', 'regus', 'iwg$',
+      'first american', 'fidelity national financial', 'fidelity national title', 'old republic title', 'stewart title',
+    ],
+  },
+  {
+    key: 'construction-trades', label: 'Construction & Trades', group: 'realestate', kind: 'industry',
+    words: [
+      'construction', 'general contractor(s)', 'roofing contractor(s)', 'building contractor(s)', 'licensed contractor(s)',
+      'electrical contractor(s)', 'plumbing contractor(s)', 'hvac contractor(s)', 'home builder(s)', 'homebuilder(s)',
+      'custom home builder(s)', 'construction superintendent(s)', 'site superintendent(s)', 'project superintendent(s)',
+      'general superintendent(s)', 'foreman', 'foremen', 'carpenter(s)', 'carpentry', 'electrician(s)', 'plumber(s)', 'plumbing', 'hvac',
+      'roofer(s)', 'roofing', 'masonry', 'drywall', 'concrete', 'excavation', 'paving', 'landscaping', 'landscaper(s)',
+      'landscape architect(s)', 'painting contractor(s)', 'handyman', 'remodeling', 'renovation(s)', 'home improvement', 'cabinetry',
+      'flooring', 'estimator(s)', 'preconstruction', 'civil engineer(s)', 'civil engineering', 'structural engineer(s)',
+      'structural engineering', 'architecture firm(s)', 'architectural', 'licensed architect(s)', 'registered architect(s)', 'bim',
+      'journeyman', 'journeymen', 'ironworker(s)', 'welder(s)', 'heavy equipment operator(s)', 'crane operator(s)',
+      'building inspector(s)',
+    ],
+    names: ['builders', 'contractors', 'contracting'],
+    companies: [
+      'bechtel', 'fluor', 'kiewit', 'skanska', 'whiting turner', 'gilbane', 'mortenson', 'mccarthy building', 'hensel phelps', 'aecom',
+      'jacobs$', 'jacobs engineering', 'stantec', 'wsp$', 'wsp global', 'kimley horn', 'gensler', 'hok$', 'perkins&will',
+      'perkins and will', 'skidmore owings', 'lennar', 'dr horton', 'd r horton', 'pulte', 'pultegroup', 'toll brothers', 'nvr$',
+      'kb home', 'taylor morrison', 'meritage homes', 'david weekley homes', 'm i homes', 'ashton woods', 'vulcan materials',
+      'martin marietta', 'cemex', 'summit materials', 'quikrete', 'united rentals', 'sunbelt rentals', 'herc rentals', 'angi$',
+      'homeadvisor', 'thumbtack', 'emcor', 'quanta services', 'mastec', 'dycom', 'comfort systems', 'roto rooter', 'mr rooter',
+    ],
+    // Builders of brands and teams, and contractors to the government, aren't in construction.
+    not: ['concrete results', 'under construction', 'brand builder(s)', 'team builder(s)', 'community builder(s)',
+      'government contractor(s)', 'defense contractor(s)', 'independent contractor(s)', 'government contracting', 'damage estimator(s)',
+      'collision estimator(s)', 'auto estimator(s)'],
+  },
+
+  // ── Nonprofit & Community ─────────────────────────────────────────────────
+  {
+    key: 'charities', label: 'Nonprofits & Charities', group: 'nonprofit', kind: 'industry',
+    words: [
+      'nonprofit(s)', 'non profit(s)', 'not for profit', 'not for profits', '501 c 3', '501c3', 'ngo', 'ngos', 'charity', 'charities',
+      'charitable', 'philanthropy', 'philanthropies', 'philanthropic', 'humanitarian', 'grant writer(s)', 'grant writing',
+      'grants manager(s)', 'major gifts', 'annual giving', 'planned giving', 'donor relations', 'volunteer coordinator(s)',
+      'volunteer management', 'food bank(s)', 'food pantry', 'homeless shelter(s)', 'community organizer(s)', 'community foundation(s)',
+      'social services',
+    ],
+    names: ['foundation'],
+    companies: [
+      'american red cross', 'red cross', 'united way', 'habitat for humanity', 'salvation army', 'goodwill$', 'goodwill industries', 'ymca', 'ywca',
+      'boys & girls club', 'big brothers big sisters', 'make a wish', 'feeding america', 'meals on wheels', 'unicef', 'save the children',
+      'world vision', 'doctors without borders', 'medecins sans frontieres', 'oxfam', 'world wildlife fund', 'the nature conservancy',
+      'sierra club', 'american cancer society', 'american heart association', 'alzheimers association', 'march of dimes',
+      'susan g komen', 'teach for america', 'americorps', 'peace corps', 'kiva$', 'givedirectly', 'wikimedia', 'aclu$',
+      'american civil liberties union', 'amnesty international', 'human rights watch', 'special olympics', 'national urban league',
+      'naacp', 'junior achievement', 'city year',
+    ],
+    // Companies named "Foundation" that aren't charities.
+    not: ['foundation medicine', 'foundation capital', 'foundation building', 'foundation financial', 'foundation repair',
+      'foundation model(s)'],
+  },
+  {
+    key: 'social-work', label: 'Social Work & Human Services', group: 'nonprofit', kind: 'industry',
+    words: [
+      'social work', 'social worker(s)', 'msw', 'bsw', 'lmsw', 'human services', 'social services', 'child welfare',
+      'child protective services', 'foster care', 'adoption agency', 'adoption agencies', 'family services', 'youth services',
+      'community services', 'case worker(s)', 'caseworker(s)', 'family support', 'homeless services', 'housing assistance',
+      'refugee resettlement', 'domestic violence', 'victim advocate(s)', 'victim services', 'youth worker(s)', 'residential counselor(s)',
+      'direct support professional(s)', 'group home(s)', 'developmental disabilities', 'intellectual disabilities',
+      'reentry services', 'reentry specialist(s)',
+    ],
+    companies: [
+      'catholic charities', 'volunteers of america', 'boys town', 'national association of social workers', 'nasw$',
+      'childrens home society',
+    ],
+    not: [...HOBBY],
+  },
+  {
+    key: 'faith', label: 'Faith & Ministry', group: 'nonprofit', kind: 'industry',
+    words: [
+      'church', 'churches', 'ministry', 'ministries', 'pastor(s)', 'senior pastor(s)', 'associate pastor(s)', 'youth pastor(s)',
+      'worship leader(s)', 'worship pastor(s)', 'chaplain(s)', 'missionary', 'missionaries', 'ordained minister(s)', 'youth minister(s)',
+      'priest(s)', 'deacon(s)', 'diocese', 'archdiocese', 'parish', 'parishes', 'synagogue(s)', 'rabbi(s)', 'mosque(s)', 'imam(s)',
+      'seminary', 'seminarian(s)', 'theology', 'faith based', 'christian ministry',
+    ],
+    companies: [
+      'the church of jesus christ', 'hillsong', 'cru$', 'campus crusade', 'young life', 'fellowship of christian athletes',
+      'intervarsity', 'samaritans purse', 'compassion international', 'focus on the family', 'world relief', 'catholic relief services',
+      'lutheran services',
+    ],
+    // A government ministry isn't a church.
+    not: ['ministry of', 'ministries of'],
+  },
+];
+
+// ── compiled once, when this file loads ─────────────────────────────────────
+
+// Bump when how a pick matches changes (this file's code, not its lists, or
+// how lib/scoring.js leanToward uses its answers): the version below then
+// changes, and scores stamped with it are redone.
+// 2: a function sector's roles count in a company's name only.
+// 3: a headline part that holds a function sector's role counts no industry
+//    sector's words; a broad pick counts a company's one industry only when
+//    the curated list or its name gave it, not its people's headlines.
+const MATCHING = 3;
+
+// "Ex-", "Former", "Retired" parts of a headline say where someone was, the
+// way lib/scoring.js reads them.
+const FORMER = /^\s*(ex[-\s]|former(ly)?\b|previously\b|prev\b|past\b|retired\b)/i;
+// "at Quillon", "@ Quillon": the company a part of a headline names, as
+// lib/scoring.js finds it.
+const AT = /(?:\s(?:at\s+|@\s*)|^@|\s@)(.+)$/i;
+// After these, a headline says who someone works for, not what they do:
+// "Marketing for dentists" is marketing, not dental.
+const STOP = new Set(['for', 'helping', 'helps', 'serving', 'serves', 'supporting', 'empowering']);
+// A name that says one of these only matches an education sector's companies.
+const SCHOOL = new Set(['school', 'college', 'university', 'universidad']);
+
+const APOSTROPHES = /['‘’ʼ]/g;
+const ASCII = /^[\x00-\x7f]*$/;
+const TOKENS_ASCII = /[a-z0-9]+(?:&[a-z0-9]+)*/g;
+const TOKENS_ANY = /[\p{L}\p{N}]+(?:&[\p{L}\p{N}]+)*/gu;
+const MARKS = /\p{M}+/gu;
+
+/**
+ * Text → the lowercase whole words every word, name and headline is compared
+ * by. Accents and apostrophes go ("Nestlé" nestle, "McDonald's" mcdonalds);
+ * other punctuation separates ("e-commerce" is e commerce, "RE/MAX" re max);
+ * & joins only inside a word ("AT&T", "P&C"). "and" and a lone & are
+ * dropped, so "Oil & Gas" and "oil and gas" are the same.
+ */
+export function wordsOf(text) {
+  let s = String(text ?? '').toLowerCase().replace(APOSTROPHES, '');
+  let re = TOKENS_ASCII;
+  if (!ASCII.test(s)) {
+    s = s.normalize('NFKD').replace(MARKS, '');
+    re = TOKENS_ANY;
+  }
+  const out = [];
+  for (const t of s.match(re) || []) if (t !== 'and') out.push(t);
+  return out;
+}
+
+const variants = (w) => (w.endsWith('(s)') ? [w.slice(0, -3), `${w.slice(0, -3)}s`] : [w]);
+
+const N = DIRECTORY.length;
+const KEYS = DIRECTORY.map((s) => s.key);
+const INDEX = new Map(KEYS.map((k, i) => [k, i]));
+const EDUCATION = DIRECTORY.map((s) => s.group === 'education');
+const FUNCTION = DIRECTORY.map((s) => s.kind === 'function');
+
+// Phrase (words joined by one space) → the sectors it marks.
+const WORDS = new Map();
+const NAME_WORDS = new Map();
+const NOT = new Map();
+// A function sector's roles (recruiter, attorney, marketing…) → their sectors:
+// a headline part that holds one is about that work.
+const ROLES = new Map();
+// Every phrase's leading words, so a scan stops as soon as nothing can follow.
+const LEADS = new Set();
+// First word of a company pattern → [{ words, exact, sector }].
+const PATTERNS = new Map();
+let LONGEST = 1;
+
+function index(map, list, i) {
+  for (const w of list || []) {
+    for (const v of variants(w)) {
+      const words = wordsOf(v);
+      if (!words.length) continue;
+      const key = words.join(' ');
+      const at = map.get(key) || [];
+      if (!at.includes(i)) at.push(i);
+      map.set(key, at);
+      for (let n = 1; n < words.length; n++) LEADS.add(words.slice(0, n).join(' '));
+      LONGEST = Math.max(LONGEST, words.length);
+    }
+  }
+}
+
+DIRECTORY.forEach((s, i) => {
+  index(WORDS, s.words, i);
+  index(NAME_WORDS, s.names, i);
+  // A function sector's roles are jobs every kind of company has: they say
+  // what a company is in its name ("Acme Recruiting"), never in a headline.
+  index(s.kind === 'function' ? NAME_WORDS : WORDS, s.roles, i);
+  if (s.kind === 'function') index(ROLES, s.roles, i);
+  index(NOT, s.not, i);
+  for (const c of s.companies || []) {
+    const exact = c.endsWith('$');
+    let words = wordsOf(exact ? c.slice(0, -1) : c);
+    if (words[0] === 'the') words = words.slice(1);
+    if (!words.length) continue;
+    const at = PATTERNS.get(words[0]) || [];
+    at.push({ words, exact, sector: i });
+    PATTERNS.set(words[0], at);
+  }
+});
+
+const EMPTY = Object.freeze([]);
+
+/**
+ * Scan words for the list's phrases. Word hits count before `stop` (a
+ * headline's "for", "helping"...); a phrase that cancels a sector counts
+ * anywhere. `hits` and `vetoes` collect sector indexes, and `roles` (when
+ * given) the function sectors whose roles appear before `stop`, except a
+ * role inside a longer phrase of the list: "marketing" in "sports marketing"
+ * is that phrase's.
+ */
+function scan(words, stop, withNames, hits, vetoes, roles) {
+  const phrases = roles && [];                 // [start, end] of each longer word phrase found
+  const found = roles && [];                   // [start, end, sectors] of each role found
+  for (let i = 0; i < words.length; i++) {
+    let phrase = words[i];
+    for (let n = 1; ; n++) {
+      if (i < stop) {
+        const w = WORDS.get(phrase);
+        if (w) {
+          for (const s of w) hits.add(s);
+          if (phrases && n > 1) phrases.push([i, i + n]);
+        }
+        if (withNames) {
+          const nw = NAME_WORDS.get(phrase);
+          if (nw) for (const s of nw) hits.add(s);
+        }
+        if (found) {
+          const r = ROLES.get(phrase);
+          if (r) found.push([i, i + n, r]);
+        }
+      }
+      const no = NOT.get(phrase);
+      if (no) for (const s of no) vetoes.add(s);
+      if (n >= LONGEST || i + n >= words.length || !LEADS.has(phrase)) break;
+      phrase += ` ${words[i + n]}`;
+    }
+  }
+  if (!found) return;
+  for (const [a, b, sectors] of found) {
+    if (phrases.some(([x, y]) => x <= a && b <= y && y - x > b - a)) continue;
+    for (const s of sectors) roles.add(s);
+  }
+}
+
+/** Sector indexes found, less those cancelled, in the directory's order. */
+function settle(hits, vetoes) {
+  if (!hits.size) return EMPTY;
+  const out = [];
+  for (const s of hits) if (!vetoes.has(s)) out.push(s);
+  return out.length ? out.sort((a, b) => a - b) : EMPTY;
+}
+
+// A company's name followed by one of these is a venue named for it ("State
+// Farm Arena", "FedEx Field", "AT&T Performing Arts Center"): its staff aren't
+// the company's, so an open-ended entry doesn't claim it.
+const VENUE = new Set(['arena', 'stadium', 'center', 'centre', 'field', 'park', 'ballpark', 'dome', 'amphitheater', 'amphitheatre',
+  'theater', 'theatre', 'pavilion', 'forum', 'coliseum', 'speedway', 'performing']);
+
+/** The sectors a company's name places it in: its words, and the companies lists. */
+function nameSectors(name) {
+  const words = wordsOf(name);
+  if (!words.length) return EMPTY;
+  const hits = new Set();
+  const vetoes = new Set();
+  scan(words, words.length, true, hits, vetoes);
+  // Aliases match from the start of a name, so a school's name could read as
+  // another company's: "Chase College of Law" is not Chase the bank.
+  const school = words.some((w) => SCHOOL.has(w));
+  const start = words[0] === 'the' ? 1 : 0;
+  for (const p of PATTERNS.get(words[start]) || []) {
+    if (school && !EDUCATION[p.sector]) continue;
+    const left = words.length - start;
+    if (left < p.words.length || (p.exact && left !== p.words.length)) continue;
+    if (VENUE.has(words[start + p.words.length])) continue;
+    let same = true;
+    for (let k = 1; k < p.words.length && same; k++) same = words[start + k] === p.words[k];
+    if (same) hits.add(p.sector);
+  }
+  return settle(hits, vetoes);
+}
+
+/**
+ * A headline read once: its current parts ("Ex-" parts dropped), each with
+ * the company it names (cleaned the way scoring cleans it, or null), and the
+ * sectors its words say and cancel. `first` is the first part that names a
+ * company, or -1. `clean` memoizes lib/scoring.js cleanCompany.
+ */
+function readHeadline(headline, clean) {
+  const parts = [];
+  let first = -1;
+  for (const text of headlineParts(headline)) {
+    if (FORMER.test(text)) continue;
+    const at = AT.exec(text);
+    const company = at ? clean(at[1]) : null;
+    const words = wordsOf(text);
+    let stop = words.length;
+    for (let i = 0; i < words.length; i++) if (STOP.has(words[i])) { stop = i; break; }
+    const hits = new Set();
+    const vetoes = new Set();
+    const roles = new Set();
+    scan(words, stop, false, hits, vetoes, roles);
+    // A part that holds a function sector's role ("University Recruiter",
+    // "Insurance Defense Attorney", "Dental Marketing Manager") says what the
+    // person does, work every kind of company has, so the industry words
+    // beside it don't place the company. A role its own sector cancels
+    // ("law" in "law enforcement") doesn't count.
+    for (const s of roles) {
+      if (vetoes.has(s)) continue;
+      for (const h of hits) if (!FUNCTION[h]) hits.delete(h);
+      break;
+    }
+    if (company && first < 0) first = parts.length;
+    parts.push({ company, hits, vetoes });
+  }
+  return { parts, first };
+}
+
+/**
+ * What a read headline says about one company its person works at. A part
+ * that names a company counts for that company only: "Founder at Quillon |
+ * Host at The Long Table Podcast" doesn't make Quillon a podcast. The parts
+ * before the first one that names a company describe the role there
+ * ("Dentist | Owner at Smith Family Practice"); the parts after it are side
+ * notes and don't count. When no part names a company, or not this one (it
+ * came from a company scan), the leading parts are all there is, so they count.
+ */
+function sectorsAt(read, company) {
+  const { parts, first } = read;
+  const named = first >= 0 && parts.some((p) => p.company === company);
+  const lead = first < 0 || !named || parts[first].company === company;
+  const hits = new Set();
+  const vetoes = new Set();
+  for (let i = 0; i < parts.length; i++) {
+    const p = parts[i];
+    const counts = first < 0 || (lead && i < first) || (named && p.company === company);
+    if (!counts) continue;
+    for (const s of p.hits) hits.add(s);
+    for (const s of p.vetoes) vetoes.add(s);
+  }
+  return settle(hits, vetoes);
+}
+
+const keysOf = (ids) => (ids.length ? ids.map((i) => KEYS[i]) : EMPTY);
+
+/** The sectors a company's name alone places it in (keys, in the directory's order). */
+export const sectorsInName = (name) => keysOf(nameSectors(name));
+
+/**
+ * The sectors a headline says someone works in (keys, in the directory's
+ * order): at `company` if given, else across all its current parts.
+ */
+export function sectorsInHeadline(headline, company) {
+  const read = readHeadline(headline, cleanCompany);
+  return keysOf(sectorsAt(company === undefined ? { parts: read.parts, first: -1 } : read, company));
+}
+
+/**
+ * A company's sectors, for one read of the network: pass the result to
+ * lib/scoring.js readNetwork as `sectorsOf`, the way lib/companies.js
+ * industryKeyOf is passed as `industryOf`. A company matches a sector when
+ *   - its name has one of the sector's words (or names, or a function
+ *     sector's roles: "Acme Recruiting"), or is one of its companies, or
+ *   - at least half of its people here, and at least one, say one of the
+ *     sector's words in what their headline says about this company
+ *     (sectorsAt). For a one-person company, that person decides. A function
+ *     sector's roles don't count here: "Recruiter at Acme Widgets" says what
+ *     the person does, not what Acme is.
+ * A company can match several sectors. `headlines` are those of the people
+ * who work there now, one each (networkCompanies collects them). Each
+ * headline is read once per matcher, however many companies it names.
+ * @returns (name, headlines) → sector keys, in the directory's order
+ */
+export function sectorMatcher() {
+  const cleaned = new Map();
+  const clean = (text) => {
+    if (!cleaned.has(text)) cleaned.set(text, cleanCompany(text));
+    return cleaned.get(text);
+  };
+  const reads = new Map();
+  const readOf = (h) => {
+    let read = reads.get(h);
+    if (!read) {
+      read = readHeadline(h, clean);
+      reads.set(h, read);
+    }
+    return read;
+  };
+  return function sectorsOf(name, headlines = []) {
+    const byName = nameSectors(name);
+    let counts = null;
+    for (const h of headlines) {
+      if (!h) continue;
+      const ids = sectorsAt(readOf(h), name);
+      if (!ids.length) continue;
+      counts ||= new Uint32Array(N);
+      for (const i of ids) counts[i]++;
+    }
+    if (!counts) return keysOf(byName);
+    const out = [];
+    for (let i = 0; i < N; i++) {
+      if (byName.includes(i) || (counts[i] >= 1 && counts[i] * 2 >= headlines.length)) out.push(KEYS[i]);
+    }
+    return out.length ? out : EMPTY;
+  };
+}
+
+// ── the directory as the page and the setting see it ───────────────────────
+
+// Labels and colours come from lib/sector-labels.js, so a page that only names
+// a pick needn't load the word lists; a test keeps the two files the same.
+export { sectorByKey, sectorLabel } from './sector-labels.js';
+
+/**
+ * Everything Settings → Your sector can pick, in the order a choice is stored:
+ * each broad industry, then its sectors.
+ */
+export const SECTOR_KEYS = Object.freeze(INDUSTRIES.flatMap((g) => [g.key, ...DIRECTORY.filter((s) => s.group === g.key).map((s) => s.key)]));
+
+/** Is this a sector from the directory (rather than a broad industry)? */
+export const isDirectoryKey = (key) => INDEX.has(key);
+
+/**
+ * The broad industry a directory sector sits under ('dental' → 'health'), or
+ * nothing for a key that isn't one. Passed to lib/scoring.js readNetwork as
+ * `groupOf` beside `sectorsOf`, so a pick of a whole industry includes the
+ * companies placed in any of its sectors.
+ */
+export const sectorGroup = (key) => (INDEX.has(key) ? DIRECTORY[INDEX.get(key)].group : undefined);
+
+/**
+ * The directory sectors most of your people work in, worked out locally from
+ * the rows and their read (lib/scoring.js readNetwork with a sectorMatcher):
+ * how many people (each once) work now at a company that matches, and how
+ * many such companies there are. The biggest first; ties in the directory's
+ * order. Sectors nobody matches are left out.
+ * @returns [{ key, label, group, people, companies }]
+ */
+export function suggestSectors(rows = [], read, { limit = 5 } = {}) {
+  if (!read) return [];
+  const people = KEYS.map(() => new Set());
+  const companies = new Uint32Array(N);
+  for (const c of read.companies.values()) {
+    if (!c.headcount || !c.sectors?.length) continue;
+    for (const k of c.sectors) companies[INDEX.get(k)]++;
+  }
+  for (const r of rows) {
+    const who = r.profile_url || `id:${r.id}`;
+    for (const role of read.people.get(r)?.roles || []) {
+      if (role.former || !role.company) continue;
+      for (const k of read.companies.get(role.company)?.sectors || EMPTY) people[INDEX.get(k)].add(who);
+    }
+  }
+  return DIRECTORY
+    .map((s, i) => ({ key: s.key, label: s.label, group: s.group, people: people[i].size, companies: companies[i] }))
+    .filter((s) => s.people > 0)
+    .sort((a, b) => b.people - a.people || b.companies - a.companies || INDEX.get(a.key) - INDEX.get(b.key))
+    .slice(0, limit);
+}
+
+// ── the version ─────────────────────────────────────────────────────────────
+
+function fnv1a(text) {
+  let h = 0x811c9dc5;
+  for (let i = 0; i < text.length; i++) {
+    h ^= text.charCodeAt(i);
+    h = Math.imul(h, 0x01000193);
+  }
+  return (h >>> 0).toString(16).padStart(8, '0');
+}
+
+/**
+ * Worked out from the list itself (and MATCHING), so any edit changes it and
+ * nobody has to remember to bump it. A sector focus that picks from the
+ * directory is stamped with it (lib/sector-focus.js focusFingerprint), so
+ * scores computed with an older list are redone on the next load.
+ */
+export const DIRECTORY_VERSION = fnv1a(JSON.stringify([MATCHING, [...STOP], [...SCHOOL], [...VENUE], DIRECTORY]));
+
+for (const s of DIRECTORY) {
+  for (const list of [s.words, s.roles, s.names, s.companies, s.not]) if (list) Object.freeze(list);
+  Object.freeze(s);
+}
+Object.freeze(DIRECTORY);