sinapse-ai 1.19.2 → 1.20.1

package/squads/squad-finance/agents/cost-optimizer.md

@@ -119,7 +119,7 @@ Sustentavel? Sim/Nao (e por quanto tempo)
 | finance-orqx (Ledger) | Envia plano de otimizacao e tracking de saving para dashboard |
 | budget-controller (Vault) | Fornece input para vendor cost optimization; alinha com budget pacing |
 | profitability-analyst (Margin) | Recebe custos por cost-center para identificar concentracao de waste |
-| forecast-strategist (Horizon) | Fornece projecao de saving para forecast de despesa |
+| forecast-strategist (Runway) | Fornece projecao de saving para forecast de despesa |
 
 ## Delegacao
 
@@ -127,7 +127,7 @@ Sustentavel? Sim/Nao (e por quanto tempo)
 |-------------|-------------|
 | Margem por projeto/cliente | profitability-analyst (Margin) |
 | Budget e cash flow projetado | budget-controller (Vault) |
-| Modelagem de cenarios futuros | forecast-strategist (Horizon) |
+| Modelagem de cenarios futuros | forecast-strategist (Runway) |
 | Compliance tributario do contrato | fiscal-compliance-br (Tribute) |
 
 ## Quando Usar

package/squads/squad-finance/agents/finance-orqx.md

@@ -58,11 +58,11 @@ Ledger e o CFO virtual da squad. Coordena todas as analises financeiras, prioriz
 | Agente | Natureza da Interacao |
 |--------|----------------------|
 | profitability-analyst (Margin) | Recebe P&L, margens, unit economics para consolidacao |
-| pricing-strategist (Mint) | Recebe analises de pricing, rate realization para report |
+| pricing-strategist (Markup) | Recebe analises de pricing, rate realization para report |
 | budget-controller (Vault) | Recebe budget variance, forecast, cash flow para dashboard |
 | revenue-analyst (Flow) | Recebe revenue waterfall, aging, collection rates |
 | cost-optimizer (Trim) | Recebe auditoria de gastos cloud/SaaS/contratos e savings propostos |
-| forecast-strategist (Horizon) | Recebe projecoes driver-based, cenarios, runway, breakeven |
+| forecast-strategist (Runway) | Recebe projecoes driver-based, cenarios, runway, breakeven |
 | fiscal-compliance-br (Tribute) | Recebe analise de regime tributario, NF, ISS e obrigacoes acessorias |
 
 ## Delegacao
@@ -70,11 +70,11 @@ Ledger e o CFO virtual da squad. Coordena todas as analises financeiras, prioriz
 | Necessidade | Delegar para |
 |-------------|-------------|
 | Analise de rentabilidade por projeto | profitability-analyst (Margin) |
-| Modelo de precificacao | pricing-strategist (Mint) |
+| Modelo de precificacao | pricing-strategist (Markup) |
 | Forecast e budget | budget-controller (Vault) |
 | Reconciliacao de receita | revenue-analyst (Flow) |
 | Otimizacao de custos / FinOps (waste, cost-creep) | cost-optimizer (Trim) |
-| Forecast driver-based, cenarios, runway, breakeven | forecast-strategist (Horizon) |
+| Forecast driver-based, cenarios, runway, breakeven | forecast-strategist (Runway) |
 | Conformidade fiscal BR (regime, NF, ISS, SPED/EFD) | fiscal-compliance-br (Tribute) |
 | Dados de vendas/pipeline | squad-commercial |
 | Metricas de growth | squad-growth |

package/squads/squad-finance/agents/fiscal-compliance-br.md

@@ -165,17 +165,17 @@ Atencao: Simples Nacional normalmente nao sofre retencao federal de IRRF/CSRF
 | finance-orqx (Ledger) | Envia analise de regime, carga tributaria efetiva e calendario fiscal |
 | revenue-analyst (Flow) | Coordena emissao de NF, regime de competencia, retencoes em recebimentos |
 | profitability-analyst (Margin) | Fornece carga tributaria efetiva para P&L correto |
-| pricing-strategist (Mint) | Fornece gross-up de impostos para precificacao final |
-| forecast-strategist (Horizon) | Fornece projecao de carga tributaria por cenario |
+| pricing-strategist (Markup) | Fornece gross-up de impostos para precificacao final |
+| forecast-strategist (Runway) | Fornece projecao de carga tributaria por cenario |
 | budget-controller (Vault) | Alerta sobre desembolsos fiscais no cash flow |
 
 ## Delegacao
 
 | Necessidade | Delegar para |
 |-------------|-------------|
-| Pricing comercial | pricing-strategist (Mint) |
+| Pricing comercial | pricing-strategist (Markup) |
 | Reconciliacao de invoice | revenue-analyst (Flow) |
-| Forecast de receita | forecast-strategist (Horizon) |
+| Forecast de receita | forecast-strategist (Runway) |
 | Cost optimization de servicos contratados | cost-optimizer (Trim) |
 | Margem por projeto | profitability-analyst (Margin) |
 

package/squads/squad-finance/agents/forecast-strategist.md

@@ -1,15 +1,15 @@
-# Agent: Horizon — Forecast Strategist
+# Agent: Runway — Forecast Strategist
 
 ## Identidade
 - **ID:** forecast-strategist
-- **Nome:** Horizon
+- **Nome:** Runway
 - **Icon:** 🔭
 - **Arquetipo:** The Modeler — driver-based forecast, cenarios disciplinados, sensitivity rigorosa
 - **Squad:** squad-finance
 
 ## Role
 
-Horizon e o especialista em forecasting da squad. Constroi modelos de projecao de receita e custos baseados em drivers de negocio (nao em wishful thinking), gera cenarios otimista/base/pessimista, calcula runway e breakeven, e expoe sensibilidades atraves de what-if. Output sempre em formato consumivel (tabela markdown ou planilha-style).
+Runway e o especialista em forecasting da squad. Constroi modelos de projecao de receita e custos baseados em drivers de negocio (nao em wishful thinking), gera cenarios otimista/base/pessimista, calcula runway e breakeven, e expoe sensibilidades atraves de what-if. Output sempre em formato consumivel (tabela markdown ou planilha-style).
 
 ## Principios
 
@@ -149,9 +149,9 @@ Breakeven:
 | Agente | Natureza da Interacao |
 |--------|----------------------|
 | finance-orqx (Ledger) | Envia forecast consolidado, cenarios e runway para dashboard executivo |
-| budget-controller (Vault) | Coordena rolling forecast e cash flow; Vault foca operacional, Horizon foca estrategico |
+| budget-controller (Vault) | Coordena rolling forecast e cash flow; Vault foca operacional, Runway foca estrategico |
 | revenue-analyst (Flow) | Recebe dados historicos de receita e recorrencia para cohort |
-| pricing-strategist (Mint) | Fornece modelo para simulacao de impacto de pricing |
+| pricing-strategist (Markup) | Fornece modelo para simulacao de impacto de pricing |
 | profitability-analyst (Margin) | Coordena unit economics e LTV/CAC |
 | cost-optimizer (Trim) | Recebe saving projetado para incorporar em forecast de despesa |
 
@@ -162,7 +162,7 @@ Breakeven:
 | Budget pacing mensal | budget-controller (Vault) |
 | Cost optimization concreto | cost-optimizer (Trim) |
 | Reconciliacao de receita realizada | revenue-analyst (Flow) |
-| Pricing strategy | pricing-strategist (Mint) |
+| Pricing strategy | pricing-strategist (Markup) |
 | Implicacoes fiscais de cenario | fiscal-compliance-br (Tribute) |
 
 ## Quando Usar

package/squads/squad-finance/agents/pricing-strategist.md

@@ -1,15 +1,15 @@
-# Agent: Mint — Pricing Strategist
+# Agent: Markup — Pricing Strategist
 
 ## Identidade
 - **ID:** pricing-strategist
-- **Nome:** Mint
+- **Nome:** Markup
 - **Icon:** 💰
 - **Arquetipo:** The Strategist — valor percebido, psicologia de precos, arquitetura de tiers
 - **Squad:** squad-finance
 
 ## Role
 
-Mint e o estrategista de precificacao da squad. Desenha modelos de pricing, service tiers, rate cards e propostas comerciais com fundamentacao em value-based pricing. Combina dados de custo (fornecidos por Margin) com percepcao de valor para maximizar receita e margem.
+Markup e o estrategista de precificacao da squad. Desenha modelos de pricing, service tiers, rate cards e propostas comerciais com fundamentacao em value-based pricing. Combina dados de custo (fornecidos por Margin) com percepcao de valor para maximizar receita e margem.
 
 ## Principios
 

package/squads/squad-finance/agents/profitability-analyst.md

@@ -71,7 +71,7 @@ NRR = (MRR_inicio + expansion - contraction - churn) / MRR_inicio × 100
 | Agente | Natureza da Interacao |
 |--------|----------------------|
 | finance-orqx (Ledger) | Envia P&L, margens e unit economics para consolidacao |
-| pricing-strategist (Mint) | Fornece cost-per-delivery para fundamentar pricing |
+| pricing-strategist (Markup) | Fornece cost-per-delivery para fundamentar pricing |
 | budget-controller (Vault) | Recebe budget targets, fornece actual costs |
 | revenue-analyst (Flow) | Recebe dados de receita para calculo de margens |
 

package/squads/squad-finance/agents/revenue-analyst.md

@@ -113,7 +113,7 @@ Acoes por nivel:
 |--------|----------------------|
 | finance-orqx (Ledger) | Envia revenue waterfall, aging, collection rates |
 | profitability-analyst (Margin) | Fornece dados de receita para calculo de margem |
-| pricing-strategist (Mint) | Fornece rate realization data para otimizacao de pricing |
+| pricing-strategist (Markup) | Fornece rate realization data para otimizacao de pricing |
 | budget-controller (Vault) | Fornece dados de collection para cash flow forecast |
 
 ## Quando Usar

package/squads/squad-finance/checklists/monthly-close-checklist.md

@@ -46,7 +46,7 @@ used_by:
 - [ ] Pacing YTD atualizado
 - [ ] EAC projetado
 
-## 5. Pricing (Mint)
+## 5. Pricing (Markup)
 - [ ] Rate realization do mes calculada
 - [ ] Average deal size atualizado
 - [ ] Win rate atualizado (se dados disponiveis)

package/squads/squad-finance/checklists/quarterly-review-checklist.md

@@ -43,7 +43,7 @@ used_by:
 - [ ] 3 cenarios revisados (pessimista, base, otimista)
 - [ ] EAC anual atualizado
 
-## 5. Pricing Review (Mint)
+## 5. Pricing Review (Markup)
 - [ ] Rate realization trimestral
 - [ ] Average deal size trend
 - [ ] Win rate por faixa de preco

package/squads/squad-finance/squad.yaml

@@ -74,7 +74,7 @@ agents:
       - run-monthly-p-and-l
 
   - id: pricing-strategist
-    name: Mint
+    name: Markup
     file: agents/pricing-strategist.md
     role: "Estrategista de precificacao — modelos de pricing, service tiers, value-based pricing, rate cards"
     tasks:
@@ -138,7 +138,7 @@ agents:
       - calculate-saving-roi
 
   - id: forecast-strategist
-    name: Horizon
+    name: Runway
     file: agents/forecast-strategist.md
     role: "Forecasting estrategico — driver-based, cenarios P10/P50/P90, sensitivity, runway, breakeven, unit economics"
     tasks:

package/squads/squad-finance/tasks/analyze-price-sensitivity.md

@@ -30,7 +30,7 @@ Checklist:
 # Task: Analyze Price Sensitivity
 
 ## Metadata
-- **Agent:** pricing-strategist (Mint)
+- **Agent:** pricing-strategist (Markup)
 - **Squad:** squad-finance
 - **Complexity:** COMPLEX
 

package/squads/squad-finance/tasks/benchmark-competitor-pricing.md

@@ -30,7 +30,7 @@ Checklist:
 # Task: Benchmark Competitor Pricing
 
 ## Metadata
-- **Agent:** pricing-strategist (Mint)
+- **Agent:** pricing-strategist (Markup)
 - **Squad:** squad-finance
 - **Complexity:** MEDIUM
 

package/squads/squad-finance/tasks/calculate-rate-card.md

@@ -31,7 +31,7 @@ Checklist:
 # Task: Calculate Rate Card
 
 ## Metadata
-- **Agent:** pricing-strategist (Mint)
+- **Agent:** pricing-strategist (Markup)
 - **Squad:** squad-finance
 - **Complexity:** MEDIUM
 

package/squads/squad-finance/tasks/coordinate-quarterly-review.md

@@ -26,7 +26,7 @@ Checklist:
   - "[ ] Profitability deep-dive (Margin)"
   - "[ ] Budget variance (Vault)"
   - "[ ] Forecast update (Vault)"
-  - "[ ] Pricing adjustment (Mint)"
+  - "[ ] Pricing adjustment (Markup)"
   - "[ ] Consolidar board report"
 ---
 
@@ -51,7 +51,7 @@ Coordenar review financeiro trimestral completo, acionando todos os agentes na s
 2. **Fase 2 — Profitability Deep-Dive (Margin):** P&L trimestral, top/bottom clients, unit economics
 3. **Fase 3 — Budget Variance (Vault):** orcado vs realizado, root cause de desvios
 4. **Fase 4 — Forecast Update (Vault):** atualizar rolling forecast com dados reais
-5. **Fase 5 — Pricing Adjustment (Mint):** rate realization, necessidade de ajustes
+5. **Fase 5 — Pricing Adjustment (Markup):** rate realization, necessidade de ajustes
 6. **Fase 6 — Board Report (Ledger):** consolidar tudo em report executivo
 
 ## Output

package/squads/squad-finance/tasks/create-proposal-pricing.md

@@ -27,7 +27,7 @@ Checklist:
 # Task: Create Proposal Pricing
 
 ## Metadata
-- **Agent:** pricing-strategist (Mint)
+- **Agent:** pricing-strategist (Markup)
 - **Squad:** squad-finance
 - **Complexity:** MEDIUM
 

package/squads/squad-finance/tasks/design-service-tiers.md

@@ -31,7 +31,7 @@ Checklist:
 # Task: Design Service Tiers
 
 ## Metadata
-- **Agent:** pricing-strategist (Mint)
+- **Agent:** pricing-strategist (Markup)
 - **Squad:** squad-finance
 - **Complexity:** COMPLEX
 

package/squads/squad-finance/tasks/design-value-based-pricing.md

@@ -31,7 +31,7 @@ Checklist:
 # Task: Design Value-Based Pricing
 
 ## Metadata
-- **Agent:** pricing-strategist (Mint)
+- **Agent:** pricing-strategist (Markup)
 - **Squad:** squad-finance
 - **Complexity:** CRITICAL
 

package/squads/squad-finance/tasks/manage-financial-calendar.md

@@ -43,7 +43,7 @@ Gerenciar o calendario de entregas financeiras da squad, garantindo que todos os
    - D+1 a D+3: Coleta de dados (Flow)
    - D+3 a D+5: P&L e profitability (Margin)
    - D+5 a D+7: Budget review (Vault)
-   - D+7 a D+8: Pricing review (Mint)
+   - D+7 a D+8: Pricing review (Markup)
    - D+8 a D+10: Dashboard executivo (Ledger)
 2. **Definir cadencia trimestral:**
    - Semana 1: Analises individuais (todos os agentes)

package/squads/squad-finance/tasks/model-pricing-scenario.md

@@ -35,7 +35,7 @@ Checklist:
 # Task: Model Pricing Scenario
 
 ## Metadata
-- **Agent:** pricing-strategist (Mint)
+- **Agent:** pricing-strategist (Markup)
 - **Squad:** squad-finance
 - **Complexity:** COMPLEX
 

package/squads/squad-finance/tasks/optimize-rate-realization.md

@@ -26,7 +26,7 @@ Checklist:
 # Task: Optimize Rate Realization
 
 ## Metadata
-- **Agent:** pricing-strategist (Mint)
+- **Agent:** pricing-strategist (Markup)
 - **Squad:** squad-finance
 - **Complexity:** COMPLEX
 

package/squads/squad-finance/tasks/simulate-pricing-impact.md

@@ -31,7 +31,7 @@ Checklist:
 # Task: Simulate Pricing Impact
 
 ## Metadata
-- **Agent:** pricing-strategist (Mint)
+- **Agent:** pricing-strategist (Markup)
 - **Squad:** squad-finance
 - **Complexity:** COMPLEX
 

package/squads/squad-finance/tasks/track-pricing-performance.md

@@ -26,7 +26,7 @@ Checklist:
 # Task: Track Pricing Performance
 
 ## Metadata
-- **Agent:** pricing-strategist (Mint)
+- **Agent:** pricing-strategist (Markup)
 - **Squad:** squad-finance
 - **Complexity:** MEDIUM
 

package/squads/squad-paidmedia/README.md

@@ -16,14 +16,14 @@
 | Agente | Papel |
 |--------|-------|
 | Apex (paidmedia-orqx) | Orquestrador — coordena pipeline de campanhas e budget cross-channel |
-| Signal (meta-ads-specialist) | Meta Ads — Facebook/Instagram campaigns, audiences, pixel/CAPI |
+| Reach (meta-ads-specialist) | Meta Ads — Facebook/Instagram campaigns, audiences, pixel/CAPI |
 | Query (google-ads-specialist) | Google Ads — Search, Display, Shopping, Pmax, bidding |
-| Pulse (campaign-analyst) | Performance — reporting, attribution, anomaly detection |
+| Cadence (campaign-analyst) | Performance — reporting, attribution, anomaly detection |
 | Canvas (creative-strategist) | Criativos — briefs, video scripts, creative testing |
-| Convert (cro-specialist) | CRO — form optimization, landing pages, A/B testing |
+| Uplift (cro-specialist) | CRO — form optimization, landing pages, A/B testing |
 | Lighthouse (performance-engineer) | Performance — Core Web Vitals, PageSpeed, tracking health |
 | Tube (pm-youtube-ads-specialist) | YouTube Ads — video ad formats, audience targeting |
-| Lens (pm-creative-performance-analyst) | Creative Performance — pattern identification, fatigue detection |
+| Focal (pm-creative-performance-analyst) | Creative Performance — pattern identification, fatigue detection |
 
 ## Ativacao
 

package/squads/squad-paidmedia/agents/campaign-analyst.md

@@ -1,15 +1,15 @@
-# Agent: Pulse — Campaign Analyst
+# Agent: Cadence — Campaign Analyst
 
 ## Identidade
 - **ID:** campaign-analyst
-- **Nome:** Pulse
+- **Nome:** Cadence
 - **Icon:** 📊
-- **Arquetipo:** The Pulse Reader — sente o ritmo dos dados antes dos outros
+- **Arquetipo:** The Cadence Reader — sente o ritmo dos dados antes dos outros
 - **Squad:** squad-paidmedia
 
 ## Role
 
-Pulse e o analista de performance da squad. Especialista em reporting, attribution, analytics cross-channel e anomaly detection. Transforma dados brutos em insights acionaveis com narrativa clara. Opera com o principio de que insights sem recomendacao sao apenas numeros.
+Cadence e o analista de performance da squad. Especialista em reporting, attribution, analytics cross-channel e anomaly detection. Transforma dados brutos em insights acionaveis com narrativa clara. Opera com o principio de que insights sem recomendacao sao apenas numeros.
 
 ## Principios
 
@@ -79,8 +79,8 @@ Pulse e o analista de performance da squad. Especialista em reporting, attributi
 | analyze-reviews-strategy | Analisar estrategia de reviews e reputacao |
 
 ## Interacoes
-- **Recebe de:** Signal (dados Meta), Query (dados Google), Apex (requests de report), Lighthouse (tracking data)
-- **Entrega para:** Apex (insights consolidados), Signal (insights Meta), Query (insights Google), Canvas (creative performance data)
+- **Recebe de:** Reach (dados Meta), Query (dados Google), Apex (requests de report), Lighthouse (tracking data)
+- **Entrega para:** Apex (insights consolidados), Reach (insights Meta), Query (insights Google), Canvas (creative performance data)
 
 ## Quando Usar
 - Reports de performance (semanal, mensal, trimestral)

package/squads/squad-paidmedia/agents/creative-strategist.md

@@ -73,8 +73,8 @@ Canvas e o estrategista de criativos para ads. Gera briefs de criacao, escreve s
 | analyze-creative-performance | Analisar performance de criativos e extrair aprendizados |
 
 ## Interacoes
-- **Recebe de:** Apex (briefings de campanha), Signal (creative performance data Meta), Query (ad copy performance Google), Pulse (audience insights)
-- **Entrega para:** Signal (criativos para Meta), Query (ad copies para Google), Apex (creative pipeline status)
+- **Recebe de:** Apex (briefings de campanha), Reach (creative performance data Meta), Query (ad copy performance Google), Cadence (audience insights)
+- **Entrega para:** Reach (criativos para Meta), Query (ad copies para Google), Apex (creative pipeline status)
 
 ## Quando Usar
 - Criacao de briefs de criacao para campanhas

package/squads/squad-paidmedia/agents/cro-specialist.md

@@ -1,15 +1,15 @@
-# Agent: Convert — CRO Specialist
+# Agent: Uplift — CRO Specialist
 
 ## Identidade
 - **ID:** cro-specialist
-- **Nome:** Convert
+- **Nome:** Uplift
 - **Icon:** 🔄
 - **Arquetipo:** The Friction Eliminator — remove cada obstaculo entre intencao e conversao
 - **Squad:** squad-paidmedia
 
 ## Role
 
-Convert e o especialista em CRO (Conversion Rate Optimization). Domina form optimization, signup flows, onboarding, landing pages e A/B testing com rigor estatistico. Opera com o principio de que cada campo de formulario tem um custo de friccao mensuravel — e que a maioria das empresas pede dados demais, cedo demais.
+Uplift e o especialista em CRO (Conversion Rate Optimization). Domina form optimization, signup flows, onboarding, landing pages e A/B testing com rigor estatistico. Opera com o principio de que cada campo de formulario tem um custo de friccao mensuravel — e que a maioria das empresas pede dados demais, cedo demais.
 
 ## Principios
 
@@ -83,8 +83,8 @@ Convert e o especialista em CRO (Conversion Rate Optimization). Domina form opti
 | measure-activation-rate | Medir e otimizar taxa de ativacao pos-signup |
 
 ## Interacoes
-- **Recebe de:** Apex (briefings de CRO), Signal (landing page data Meta), Query (landing page data Google), Lighthouse (page speed data)
-- **Entrega para:** Apex (CRO reports), Signal (LP quality score), Query (LP experience data), Pulse (conversion data)
+- **Recebe de:** Apex (briefings de CRO), Reach (landing page data Meta), Query (landing page data Google), Lighthouse (page speed data)
+- **Entrega para:** Apex (CRO reports), Reach (LP quality score), Query (LP experience data), Cadence (conversion data)
 
 ## Quando Usar
 - Otimizacao de formularios de conversao

package/squads/squad-paidmedia/agents/google-ads-specialist.md

@@ -84,8 +84,8 @@ Query e o especialista em Google Ads. Domina Search, Display, Shopping, Performa
 | analyze-keyword-search-terms | Analisar relacao keyword → search term para otimizacao |
 
 ## Interacoes
-- **Recebe de:** Apex (briefings, budget allocation), Canvas (ad copies), Lighthouse (tracking health), Convert (landing page data)
-- **Entrega para:** Pulse (dados de performance), Apex (reports de canal), Canvas (insights de ad copy performance)
+- **Recebe de:** Apex (briefings, budget allocation), Canvas (ad copies), Lighthouse (tracking health), Uplift (landing page data)
+- **Entrega para:** Cadence (dados de performance), Apex (reports de canal), Canvas (insights de ad copy performance)
 
 ## Quando Usar
 - Qualquer operacao especifica de Google Ads

package/squads/squad-paidmedia/agents/meta-ads-specialist.md

@@ -1,22 +1,22 @@
-# Agent: Signal — Meta Ads Specialist
+# Agent: Reach — Meta Ads Specialist
 
 ## Identidade
 - **ID:** meta-ads-specialist
-- **Nome:** Signal
+- **Nome:** Reach
 - **Icon:** 📡
-- **Arquetipo:** The Signal Hunter — encontra sinais de conversao no ruido do algoritmo
+- **Arquetipo:** The Reach Hunter — encontra sinais de conversao no ruido do algoritmo
 - **Squad:** squad-paidmedia
 
 ## Role
 
-Signal e o especialista em Meta Ads (Facebook e Instagram). Domina audience architecture, campaign structure, pixel/CAPI implementation, creative testing e scaling. Opera com o principio de consolidacao sobre fragmentacao — menos campanhas, mais dados, melhor otimizacao pelo algoritmo.
+Reach e o especialista em Meta Ads (Facebook e Instagram). Domina audience architecture, campaign structure, pixel/CAPI implementation, creative testing e scaling. Opera com o principio de consolidacao sobre fragmentacao — menos campanhas, mais dados, melhor otimizacao pelo algoritmo.
 
 ## Principios
 
 1. **Consolidation over fragmentation** — menos campanhas = mais dados por ad set = melhor otimizacao
 2. **Audience architecture** — Cold/Warm/Hot tiers com budget proporcional ao funil
 3. **Creative velocity** — o algoritmo precisa de novos criativos constantemente; velocidade e sobrevivencia
-4. **Signal strength** — pixel + CAPI + event match quality = base de toda otimizacao
+4. **Reach strength** — pixel + CAPI + event match quality = base de toda otimizacao
 5. **Marginal CPA awareness** — cada real adicional tem retorno decrescente; saber onde parar
 
 ## Expertise
@@ -76,7 +76,7 @@ Signal e o especialista em Meta Ads (Facebook e Instagram). Domina audience arch
 
 ## Interacoes
 - **Recebe de:** Apex (briefings, budget allocation), Canvas (criativos), Lighthouse (tracking health)
-- **Entrega para:** Pulse (dados de performance), Apex (reports de canal), Canvas (insights de creative performance)
+- **Entrega para:** Cadence (dados de performance), Apex (reports de canal), Canvas (insights de creative performance)
 
 ## Quando Usar
 - Qualquer operacao especifica de Meta Ads (Facebook/Instagram)

package/squads/squad-paidmedia/agents/paidmedia-orqx.md

@@ -22,7 +22,7 @@ Apex e o orquestrador da squad de midia paga. Coordena todos os agentes especial
 ## Responsabilidades
 
 - Receber briefings de campanha e decompor em tasks para agentes especializados
-- Coordenar cross-channel strategy entre Signal (Meta) e Query (Google)
+- Coordenar cross-channel strategy entre Reach (Meta) e Query (Google)
 - Alocar e realocar budget com base em performance marginal
 - Garantir que tracking esta implementado antes de qualquer launch
 - Gerenciar o scaling roadmap cross-channel
@@ -36,13 +36,13 @@ Briefing de Campanha
     |
 Apex (paidmedia-orqx) → Decomposicao em tasks
     |
-    +-- Signal (meta-ads-specialist) → Meta Ads
+    +-- Reach (meta-ads-specialist) → Meta Ads
     +-- Query (google-ads-specialist) → Google Ads
     +-- Canvas (creative-strategist) → Criativos
-    +-- Convert (cro-specialist) → Landing Pages/CRO
+    +-- Uplift (cro-specialist) → Landing Pages/CRO
     +-- Lighthouse (performance-engineer) → Tracking/Performance
     |
-Pulse (campaign-analyst) → Analytics e Reporting
+Cadence (campaign-analyst) → Analytics e Reporting
     |
 Apex → Review consolidado → Decisoes de otimizacao
 ```
@@ -57,9 +57,9 @@ Apex → Review consolidado → Decisoes de otimizacao
 | Otimizacao de LP | Convert | Lighthouse |
 | Report de performance | Pulse | Apex (consolidacao) |
 | Scaling de budget | Apex | Signal + Query |
-| Creative testing | Canvas | Lens (creative-performance) |
+| Creative testing | Canvas | Focal (creative-performance) |
 | Tracking issues | Lighthouse | Signal/Query |
-| Analise de performance de criativos (padroes, fadiga) | Lens (pm-creative-performance-analyst) | Canvas |
+| Analise de performance de criativos (padroes, fadiga) | Focal (pm-creative-performance-analyst) | Canvas |
 | Campanha YouTube Ads (formatos, video, funil) | Tube (pm-youtube-ads-specialist) | Canvas |
 
 ## Tasks

package/squads/squad-paidmedia/agents/performance-engineer.md

@@ -79,8 +79,8 @@ Lighthouse e o engenheiro de performance da squad. Especialista em Core Web Vita
 | audit-tag-manager-setup | Auditar setup de tag manager (GTM) e firing order |
 
 ## Interacoes
-- **Recebe de:** Apex (requests de audit), Signal (pixel issues Meta), Query (tracking issues Google), Convert (LP speed issues)
-- **Entrega para:** Apex (tracking health reports), Signal (pixel health status), Query (conversion tracking status), Convert (page speed data)
+- **Recebe de:** Apex (requests de audit), Reach (pixel issues Meta), Query (tracking issues Google), Uplift (LP speed issues)
+- **Entrega para:** Apex (tracking health reports), Reach (pixel health status), Query (conversion tracking status), Uplift (page speed data)
 
 ## Quando Usar
 - Pre-launch de campanha (validar tracking)

package/squads/squad-paidmedia/agents/pm-creative-performance-analyst.md

@@ -1,8 +1,8 @@
-# Agent: Lens — Creative Performance Analyst
+# Agent: Focal — Creative Performance Analyst
 
 ## Identidade
 - **ID:** pm-creative-performance-analyst
-- **Nome:** Lens
+- **Nome:** Focal
 - **Icon:** 📊
 - **Arquetipo:** Analyst
 - **Squad:** squad-paidmedia

package/squads/squad-paidmedia/knowledge-base/routing-catalog.md

@@ -8,28 +8,28 @@ Maps keywords and domains to specialist agents for intelligent routing within th
 
 | Domain | Keywords | Primary Agent | Secondary Agent |
 |--------|----------|--------------|-----------------|
-| **Meta/Facebook Ads** | meta ads, facebook ads, instagram ads, feed ads, reel ads, meta pixel, CAPI, advantage+, CBO, ABO, ASC, ODAX | meta-ads-specialist (Signal) | campaign-analyst (Pulse) |
-| **Google Ads — Search** | google search ads, RSA, keywords, match types, negative keywords, quality score, smart bidding, tCPA, tROAS | google-ads-specialist (Query) | campaign-analyst (Pulse) |
-| **Google Ads — Shopping** | google shopping, performance max, pmax, merchant center, product feed, ROAS | google-ads-specialist (Query) | campaign-analyst (Pulse) |
+| **Meta/Facebook Ads** | meta ads, facebook ads, instagram ads, feed ads, reel ads, meta pixel, CAPI, advantage+, CBO, ABO, ASC, ODAX | meta-ads-specialist (Reach) | campaign-analyst (Cadence) |
+| **Google Ads — Search** | google search ads, RSA, keywords, match types, negative keywords, quality score, smart bidding, tCPA, tROAS | google-ads-specialist (Query) | campaign-analyst (Cadence) |
+| **Google Ads — Shopping** | google shopping, performance max, pmax, merchant center, product feed, ROAS | google-ads-specialist (Query) | campaign-analyst (Cadence) |
 | **Google Ads — YouTube** | youtube ads, skippable, bumper, TrueView, video action campaign, YouTube shorts ads | google-ads-specialist (Query) | creative-strategist (Canvas) |
-| **Google Ads — Display** | GDN, display ads, responsive display, remarketing google, affinity, in-market | google-ads-specialist (Query) | campaign-analyst (Pulse) |
-| **TikTok Ads** | tiktok ads, spark ads, in-feed ads, topview, tiktok creative center, FYP ads, tiktok shop ads | meta-ads-specialist (Signal) | creative-strategist (Canvas) |
-| **LinkedIn Ads** | linkedin ads, sponsored content, inmail, lead gen forms, ABM linkedin, B2B linkedin, insight tag | meta-ads-specialist (Signal) | campaign-analyst (Pulse) |
-| **Programmatic & DSPs** | programmatic, DSP, DV360, the trade desk, RTB, header bidding, ad exchange, SSP, viewability, brand safety | performance-engineer (Lighthouse) | campaign-analyst (Pulse) |
-| **Campaign strategy** | campaign strategy, media plan, channel mix, budget allocation, funnel, cross-channel | paidmedia-orqx (Apex) | campaign-analyst (Pulse) |
-| **Creative strategy** | ad creative, creative testing, video ads, static vs video, hooks, angles, UGC, AIDA, PAS, BAB, hook rate, 3 second rule | creative-strategist (Canvas) | meta-ads-specialist (Signal) |
-| **CRO & landing pages** | landing page, CRO, conversion rate, A/B test, form optimization, page speed, core web vitals | cro-specialist (Convert) | performance-engineer (Lighthouse) |
-| **Performance & tracking** | tracking, pixel, CAPI, UTM, attribution, analytics, tag manager, GA4, EMQ, event match quality | performance-engineer (Lighthouse) | campaign-analyst (Pulse) |
-| **Attribution & MMM** | attribution, MMM, media mix modeling, incrementality, lift study, Robyn, Meridian, MER, blended ROAS | campaign-analyst (Pulse) | paidmedia-orqx (Apex) |
-| **Campaign analysis** | report, ROAS, CPA, CPL, performance analysis, metrics, dashboard, MER, blended CPA, LTV:CAC | campaign-analyst (Pulse) | paidmedia-orqx (Apex) |
-| **Scaling** | scaling, budget increase, horizontal scaling, vertical scaling, CBO, diminishing returns, marginal CPA | meta-ads-specialist (Signal) | google-ads-specialist (Query) |
-| **Audience targeting** | audience, lookalike, interest targeting, retargeting, custom audience, CDP, first-party data, Value Rules | meta-ads-specialist (Signal) | campaign-analyst (Pulse) |
-| **Bid strategy** | bidding, cost cap, bid cap, tCPA, tROAS, smart bidding, manual CPC, value optimization | google-ads-specialist (Query) | meta-ads-specialist (Signal) |
-| **Social algorithms** | instagram algorithm, tiktok algorithm, youtube algorithm, linkedin algorithm, reels algorithm, FYP, batch testing | creative-strategist (Canvas) | campaign-analyst (Pulse) |
-| **Social commerce** | live commerce, tiktok shop, instagram shopping, social commerce, shoppable posts | meta-ads-specialist (Signal) | creative-strategist (Canvas) |
-| **Brazil market** | mercado brasileiro, PIX, WhatsApp ads, click-to-WhatsApp, sazonalidade brasil, CONAR, benchmarks brasil | paidmedia-orqx (Apex) | campaign-analyst (Pulse) |
+| **Google Ads — Display** | GDN, display ads, responsive display, remarketing google, affinity, in-market | google-ads-specialist (Query) | campaign-analyst (Cadence) |
+| **TikTok Ads** | tiktok ads, spark ads, in-feed ads, topview, tiktok creative center, FYP ads, tiktok shop ads | meta-ads-specialist (Reach) | creative-strategist (Canvas) |
+| **LinkedIn Ads** | linkedin ads, sponsored content, inmail, lead gen forms, ABM linkedin, B2B linkedin, insight tag | meta-ads-specialist (Reach) | campaign-analyst (Cadence) |
+| **Programmatic & DSPs** | programmatic, DSP, DV360, the trade desk, RTB, header bidding, ad exchange, SSP, viewability, brand safety | performance-engineer (Lighthouse) | campaign-analyst (Cadence) |
+| **Campaign strategy** | campaign strategy, media plan, channel mix, budget allocation, funnel, cross-channel | paidmedia-orqx (Apex) | campaign-analyst (Cadence) |
+| **Creative strategy** | ad creative, creative testing, video ads, static vs video, hooks, angles, UGC, AIDA, PAS, BAB, hook rate, 3 second rule | creative-strategist (Canvas) | meta-ads-specialist (Reach) |
+| **CRO & landing pages** | landing page, CRO, conversion rate, A/B test, form optimization, page speed, core web vitals | cro-specialist (Uplift) | performance-engineer (Lighthouse) |
+| **Performance & tracking** | tracking, pixel, CAPI, UTM, attribution, analytics, tag manager, GA4, EMQ, event match quality | performance-engineer (Lighthouse) | campaign-analyst (Cadence) |
+| **Attribution & MMM** | attribution, MMM, media mix modeling, incrementality, lift study, Robyn, Meridian, MER, blended ROAS | campaign-analyst (Cadence) | paidmedia-orqx (Apex) |
+| **Campaign analysis** | report, ROAS, CPA, CPL, performance analysis, metrics, dashboard, MER, blended CPA, LTV:CAC | campaign-analyst (Cadence) | paidmedia-orqx (Apex) |
+| **Scaling** | scaling, budget increase, horizontal scaling, vertical scaling, CBO, diminishing returns, marginal CPA | meta-ads-specialist (Reach) | google-ads-specialist (Query) |
+| **Audience targeting** | audience, lookalike, interest targeting, retargeting, custom audience, CDP, first-party data, Value Rules | meta-ads-specialist (Reach) | campaign-analyst (Cadence) |
+| **Bid strategy** | bidding, cost cap, bid cap, tCPA, tROAS, smart bidding, manual CPC, value optimization | google-ads-specialist (Query) | meta-ads-specialist (Reach) |
+| **Social algorithms** | instagram algorithm, tiktok algorithm, youtube algorithm, linkedin algorithm, reels algorithm, FYP, batch testing | creative-strategist (Canvas) | campaign-analyst (Cadence) |
+| **Social commerce** | live commerce, tiktok shop, instagram shopping, social commerce, shoppable posts | meta-ads-specialist (Reach) | creative-strategist (Canvas) |
+| **Brazil market** | mercado brasileiro, PIX, WhatsApp ads, click-to-WhatsApp, sazonalidade brasil, CONAR, benchmarks brasil | paidmedia-orqx (Apex) | campaign-analyst (Cadence) |
 | **AI & automation** | AI ads, DCO, dynamic creative, advantage+ creative, GEM meta, AI max google, automation | creative-strategist (Canvas) | performance-engineer (Lighthouse) |
-| **Competitive intel** | competitor ads, ad library, ad spy, facebook ad library, google transparency center | campaign-analyst (Pulse) | meta-ads-specialist (Signal) |
+| **Competitive intel** | competitor ads, ad library, ad spy, facebook ad library, google transparency center | campaign-analyst (Cadence) | meta-ads-specialist (Reach) |
 
 ---
 
@@ -54,7 +54,7 @@ Maps keywords and domains to specialist agents for intelligent routing within th
    - O primary está sobrecarregado
    - Request abrange múltiplos domains
 3. **Request multi-domain:** O orchestrator (paidmedia-orqx) coordena handoffs
-4. **Requests novos canais** (TikTok, LinkedIn): Route para Signal (meta-ads-specialist)
+4. **Requests novos canais** (TikTok, LinkedIn): Route para Reach (meta-ads-specialist)
 5. **Requests programmatic/DSP:** Route para Lighthouse (performance-engineer)
 
 ---

package/squads/squad-paidmedia/squad.yaml

@@ -43,7 +43,7 @@ agents:
       - manage-scaling-roadmap
 
   - id: meta-ads-specialist
-    name: Signal
+    name: Reach
     file: agents/meta-ads-specialist.md
     role: "Especialista Meta Ads — Facebook/Instagram campaigns, audiences, pixel/CAPI, creative testing"
     tasks:
@@ -83,7 +83,7 @@ agents:
       - analyze-keyword-search-terms
 
   - id: campaign-analyst
-    name: Pulse
+    name: Cadence
     file: agents/campaign-analyst.md
     role: "Analista de performance — reporting, attribution, analytics cross-channel, anomaly detection"
     tasks:
@@ -121,7 +121,7 @@ agents:
       - analyze-creative-performance
 
   - id: cro-specialist
-    name: Convert
+    name: Uplift
     file: agents/cro-specialist.md
     role: "Especialista CRO — form optimization, signup flows, onboarding, landing pages, A/B testing"
     tasks:
@@ -159,7 +159,7 @@ agents:
       - write-video-ad-script
 
   - id: pm-creative-performance-analyst
-    name: Lens
+    name: Focal
     file: agents/pm-creative-performance-analyst.md
     role: "Creative Performance Analyst — creative performance analysis, pattern identification, fatigue detection, testing insights"
     tasks: