npm - sinapse-ai - Versions diffs - 1.19.2 → 1.20.0 - Mend

sinapse-ai 1.19.2 → 1.20.0

This diff represents the content of publicly available package versions that have been released to one of the supported registries. The information contained in this diff is provided for informational purposes only and reflects changes between package versions as they appear in their respective public registries.

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package/squads/squad-paidmedia/agents/paidmedia-orqx.md CHANGED Viewed

@@ -22,7 +22,7 @@ Apex e o orquestrador da squad de midia paga. Coordena todos os agentes especial
 ## Responsabilidades
 - Receber briefings de campanha e decompor em tasks para agentes especializados
-- Coordenar cross-channel strategy entre Signal (Meta) e Query (Google)
+- Coordenar cross-channel strategy entre Reach (Meta) e Query (Google)
 - Alocar e realocar budget com base em performance marginal
 - Garantir que tracking esta implementado antes de qualquer launch
 - Gerenciar o scaling roadmap cross-channel
@@ -36,13 +36,13 @@ Briefing de Campanha
     |
 Apex (paidmedia-orqx) → Decomposicao em tasks
     |
-    +-- Signal (meta-ads-specialist) → Meta Ads
+    +-- Reach (meta-ads-specialist) → Meta Ads
     +-- Query (google-ads-specialist) → Google Ads
     +-- Canvas (creative-strategist) → Criativos
-    +-- Convert (cro-specialist) → Landing Pages/CRO
+    +-- Uplift (cro-specialist) → Landing Pages/CRO
     +-- Lighthouse (performance-engineer) → Tracking/Performance
     |
-Pulse (campaign-analyst) → Analytics e Reporting
+Cadence (campaign-analyst) → Analytics e Reporting
     |
 Apex → Review consolidado → Decisoes de otimizacao
 ```
@@ -57,9 +57,9 @@ Apex → Review consolidado → Decisoes de otimizacao
 | Otimizacao de LP | Convert | Lighthouse |
 | Report de performance | Pulse | Apex (consolidacao) |
 | Scaling de budget | Apex | Signal + Query |
-| Creative testing | Canvas | Lens (creative-performance) |
+| Creative testing | Canvas | Focal (creative-performance) |
 | Tracking issues | Lighthouse | Signal/Query |
-| Analise de performance de criativos (padroes, fadiga) | Lens (pm-creative-performance-analyst) | Canvas |
+| Analise de performance de criativos (padroes, fadiga) | Focal (pm-creative-performance-analyst) | Canvas |
 | Campanha YouTube Ads (formatos, video, funil) | Tube (pm-youtube-ads-specialist) | Canvas |
 ## Tasks

package/squads/squad-paidmedia/agents/performance-engineer.md CHANGED Viewed

@@ -79,8 +79,8 @@ Lighthouse e o engenheiro de performance da squad. Especialista em Core Web Vita
 | audit-tag-manager-setup | Auditar setup de tag manager (GTM) e firing order |
 ## Interacoes
-- **Recebe de:** Apex (requests de audit), Signal (pixel issues Meta), Query (tracking issues Google), Convert (LP speed issues)
-- **Entrega para:** Apex (tracking health reports), Signal (pixel health status), Query (conversion tracking status), Convert (page speed data)
+- **Recebe de:** Apex (requests de audit), Reach (pixel issues Meta), Query (tracking issues Google), Uplift (LP speed issues)
+- **Entrega para:** Apex (tracking health reports), Reach (pixel health status), Query (conversion tracking status), Uplift (page speed data)
 ## Quando Usar
 - Pre-launch de campanha (validar tracking)

package/squads/squad-paidmedia/agents/pm-creative-performance-analyst.md CHANGED Viewed

@@ -1,8 +1,8 @@
-# Agent: Lens — Creative Performance Analyst
+# Agent: Focal — Creative Performance Analyst
 ## Identidade
 - **ID:** pm-creative-performance-analyst
-- **Nome:** Lens
+- **Nome:** Focal
 - **Icon:** 📊
 - **Arquetipo:** Analyst
 - **Squad:** squad-paidmedia

package/squads/squad-paidmedia/knowledge-base/routing-catalog.md CHANGED Viewed

@@ -8,28 +8,28 @@ Maps keywords and domains to specialist agents for intelligent routing within th
 | Domain | Keywords | Primary Agent | Secondary Agent |
 |--------|----------|--------------|-----------------|
-| **Meta/Facebook Ads** | meta ads, facebook ads, instagram ads, feed ads, reel ads, meta pixel, CAPI, advantage+, CBO, ABO, ASC, ODAX | meta-ads-specialist (Signal) | campaign-analyst (Pulse) |
-| **Google Ads — Search** | google search ads, RSA, keywords, match types, negative keywords, quality score, smart bidding, tCPA, tROAS | google-ads-specialist (Query) | campaign-analyst (Pulse) |
-| **Google Ads — Shopping** | google shopping, performance max, pmax, merchant center, product feed, ROAS | google-ads-specialist (Query) | campaign-analyst (Pulse) |
+| **Meta/Facebook Ads** | meta ads, facebook ads, instagram ads, feed ads, reel ads, meta pixel, CAPI, advantage+, CBO, ABO, ASC, ODAX | meta-ads-specialist (Reach) | campaign-analyst (Cadence) |
+| **Google Ads — Search** | google search ads, RSA, keywords, match types, negative keywords, quality score, smart bidding, tCPA, tROAS | google-ads-specialist (Query) | campaign-analyst (Cadence) |
+| **Google Ads — Shopping** | google shopping, performance max, pmax, merchant center, product feed, ROAS | google-ads-specialist (Query) | campaign-analyst (Cadence) |
 | **Google Ads — YouTube** | youtube ads, skippable, bumper, TrueView, video action campaign, YouTube shorts ads | google-ads-specialist (Query) | creative-strategist (Canvas) |
-| **Google Ads — Display** | GDN, display ads, responsive display, remarketing google, affinity, in-market | google-ads-specialist (Query) | campaign-analyst (Pulse) |
-| **TikTok Ads** | tiktok ads, spark ads, in-feed ads, topview, tiktok creative center, FYP ads, tiktok shop ads | meta-ads-specialist (Signal) | creative-strategist (Canvas) |
-| **LinkedIn Ads** | linkedin ads, sponsored content, inmail, lead gen forms, ABM linkedin, B2B linkedin, insight tag | meta-ads-specialist (Signal) | campaign-analyst (Pulse) |
-| **Programmatic & DSPs** | programmatic, DSP, DV360, the trade desk, RTB, header bidding, ad exchange, SSP, viewability, brand safety | performance-engineer (Lighthouse) | campaign-analyst (Pulse) |
-| **Campaign strategy** | campaign strategy, media plan, channel mix, budget allocation, funnel, cross-channel | paidmedia-orqx (Apex) | campaign-analyst (Pulse) |
-| **Creative strategy** | ad creative, creative testing, video ads, static vs video, hooks, angles, UGC, AIDA, PAS, BAB, hook rate, 3 second rule | creative-strategist (Canvas) | meta-ads-specialist (Signal) |
-| **CRO & landing pages** | landing page, CRO, conversion rate, A/B test, form optimization, page speed, core web vitals | cro-specialist (Convert) | performance-engineer (Lighthouse) |
-| **Performance & tracking** | tracking, pixel, CAPI, UTM, attribution, analytics, tag manager, GA4, EMQ, event match quality | performance-engineer (Lighthouse) | campaign-analyst (Pulse) |
-| **Attribution & MMM** | attribution, MMM, media mix modeling, incrementality, lift study, Robyn, Meridian, MER, blended ROAS | campaign-analyst (Pulse) | paidmedia-orqx (Apex) |
-| **Campaign analysis** | report, ROAS, CPA, CPL, performance analysis, metrics, dashboard, MER, blended CPA, LTV:CAC | campaign-analyst (Pulse) | paidmedia-orqx (Apex) |
-| **Scaling** | scaling, budget increase, horizontal scaling, vertical scaling, CBO, diminishing returns, marginal CPA | meta-ads-specialist (Signal) | google-ads-specialist (Query) |
-| **Audience targeting** | audience, lookalike, interest targeting, retargeting, custom audience, CDP, first-party data, Value Rules | meta-ads-specialist (Signal) | campaign-analyst (Pulse) |
-| **Bid strategy** | bidding, cost cap, bid cap, tCPA, tROAS, smart bidding, manual CPC, value optimization | google-ads-specialist (Query) | meta-ads-specialist (Signal) |
-| **Social algorithms** | instagram algorithm, tiktok algorithm, youtube algorithm, linkedin algorithm, reels algorithm, FYP, batch testing | creative-strategist (Canvas) | campaign-analyst (Pulse) |
-| **Social commerce** | live commerce, tiktok shop, instagram shopping, social commerce, shoppable posts | meta-ads-specialist (Signal) | creative-strategist (Canvas) |
-| **Brazil market** | mercado brasileiro, PIX, WhatsApp ads, click-to-WhatsApp, sazonalidade brasil, CONAR, benchmarks brasil | paidmedia-orqx (Apex) | campaign-analyst (Pulse) |
+| **Google Ads — Display** | GDN, display ads, responsive display, remarketing google, affinity, in-market | google-ads-specialist (Query) | campaign-analyst (Cadence) |
+| **TikTok Ads** | tiktok ads, spark ads, in-feed ads, topview, tiktok creative center, FYP ads, tiktok shop ads | meta-ads-specialist (Reach) | creative-strategist (Canvas) |
+| **LinkedIn Ads** | linkedin ads, sponsored content, inmail, lead gen forms, ABM linkedin, B2B linkedin, insight tag | meta-ads-specialist (Reach) | campaign-analyst (Cadence) |
+| **Programmatic & DSPs** | programmatic, DSP, DV360, the trade desk, RTB, header bidding, ad exchange, SSP, viewability, brand safety | performance-engineer (Lighthouse) | campaign-analyst (Cadence) |
+| **Campaign strategy** | campaign strategy, media plan, channel mix, budget allocation, funnel, cross-channel | paidmedia-orqx (Apex) | campaign-analyst (Cadence) |
+| **Creative strategy** | ad creative, creative testing, video ads, static vs video, hooks, angles, UGC, AIDA, PAS, BAB, hook rate, 3 second rule | creative-strategist (Canvas) | meta-ads-specialist (Reach) |
+| **CRO & landing pages** | landing page, CRO, conversion rate, A/B test, form optimization, page speed, core web vitals | cro-specialist (Uplift) | performance-engineer (Lighthouse) |
+| **Performance & tracking** | tracking, pixel, CAPI, UTM, attribution, analytics, tag manager, GA4, EMQ, event match quality | performance-engineer (Lighthouse) | campaign-analyst (Cadence) |
+| **Attribution & MMM** | attribution, MMM, media mix modeling, incrementality, lift study, Robyn, Meridian, MER, blended ROAS | campaign-analyst (Cadence) | paidmedia-orqx (Apex) |
+| **Campaign analysis** | report, ROAS, CPA, CPL, performance analysis, metrics, dashboard, MER, blended CPA, LTV:CAC | campaign-analyst (Cadence) | paidmedia-orqx (Apex) |
+| **Scaling** | scaling, budget increase, horizontal scaling, vertical scaling, CBO, diminishing returns, marginal CPA | meta-ads-specialist (Reach) | google-ads-specialist (Query) |
+| **Audience targeting** | audience, lookalike, interest targeting, retargeting, custom audience, CDP, first-party data, Value Rules | meta-ads-specialist (Reach) | campaign-analyst (Cadence) |
+| **Bid strategy** | bidding, cost cap, bid cap, tCPA, tROAS, smart bidding, manual CPC, value optimization | google-ads-specialist (Query) | meta-ads-specialist (Reach) |
+| **Social algorithms** | instagram algorithm, tiktok algorithm, youtube algorithm, linkedin algorithm, reels algorithm, FYP, batch testing | creative-strategist (Canvas) | campaign-analyst (Cadence) |
+| **Social commerce** | live commerce, tiktok shop, instagram shopping, social commerce, shoppable posts | meta-ads-specialist (Reach) | creative-strategist (Canvas) |
+| **Brazil market** | mercado brasileiro, PIX, WhatsApp ads, click-to-WhatsApp, sazonalidade brasil, CONAR, benchmarks brasil | paidmedia-orqx (Apex) | campaign-analyst (Cadence) |
 | **AI & automation** | AI ads, DCO, dynamic creative, advantage+ creative, GEM meta, AI max google, automation | creative-strategist (Canvas) | performance-engineer (Lighthouse) |
-| **Competitive intel** | competitor ads, ad library, ad spy, facebook ad library, google transparency center | campaign-analyst (Pulse) | meta-ads-specialist (Signal) |
+| **Competitive intel** | competitor ads, ad library, ad spy, facebook ad library, google transparency center | campaign-analyst (Cadence) | meta-ads-specialist (Reach) |
 ---
@@ -54,7 +54,7 @@ Maps keywords and domains to specialist agents for intelligent routing within th
    - O primary está sobrecarregado
    - Request abrange múltiplos domains
 3. **Request multi-domain:** O orchestrator (paidmedia-orqx) coordena handoffs
-4. **Requests novos canais** (TikTok, LinkedIn): Route para Signal (meta-ads-specialist)
+4. **Requests novos canais** (TikTok, LinkedIn): Route para Reach (meta-ads-specialist)
 5. **Requests programmatic/DSP:** Route para Lighthouse (performance-engineer)
 ---

package/squads/squad-paidmedia/squad.yaml CHANGED Viewed

@@ -43,7 +43,7 @@ agents:
       - manage-scaling-roadmap
   - id: meta-ads-specialist
-    name: Signal
+    name: Reach
     file: agents/meta-ads-specialist.md
     role: "Especialista Meta Ads — Facebook/Instagram campaigns, audiences, pixel/CAPI, creative testing"
     tasks:
@@ -83,7 +83,7 @@ agents:
       - analyze-keyword-search-terms
   - id: campaign-analyst
-    name: Pulse
+    name: Cadence
     file: agents/campaign-analyst.md
     role: "Analista de performance — reporting, attribution, analytics cross-channel, anomaly detection"
     tasks:
@@ -121,7 +121,7 @@ agents:
       - analyze-creative-performance
   - id: cro-specialist
-    name: Convert
+    name: Uplift
     file: agents/cro-specialist.md
     role: "Especialista CRO — form optimization, signup flows, onboarding, landing pages, A/B testing"
     tasks:
@@ -159,7 +159,7 @@ agents:
       - write-video-ad-script
   - id: pm-creative-performance-analyst
-    name: Lens
+    name: Focal
     file: agents/pm-creative-performance-analyst.md
     role: "Creative Performance Analyst — creative performance analysis, pattern identification, fatigue detection, testing insights"
     tasks:

package/squads/squad-paidmedia/tasks/allocate-cross-channel-budget.md CHANGED Viewed

@@ -12,7 +12,7 @@ Entrada:
     obrigatorio: true
   - campo: performance_data
     tipo: data
-    origem: "Pulse"
+    origem: "Cadence"
     obrigatorio: true
 Saida:

package/squads/squad-paidmedia/tasks/allocate-meta-budget.md CHANGED Viewed

@@ -18,13 +18,13 @@ Entrada:
 Saida:
   - campo: budget_allocation
     tipo: document
-    destino: "Signal (implementacao)"
+    destino: "Reach (implementacao)"
 ---
 # Task: Allocate Meta Budget
 ## Metadata
-- **Agent:** meta-ads-specialist (Signal)
+- **Agent:** meta-ads-specialist (Reach)
 - **Squad:** squad-paidmedia
 - **Complexity:** MEDIUM

package/squads/squad-paidmedia/tasks/analyze-audience-performance.md CHANGED Viewed

@@ -20,7 +20,7 @@ Saida:
 # Task: Analyze Audience Performance
 ## Metadata
-- **Agent:** meta-ads-specialist (Signal)
+- **Agent:** meta-ads-specialist (Reach)
 - **Squad:** squad-paidmedia
 - **Complexity:** MEDIUM

package/squads/squad-paidmedia/tasks/analyze-content-performance.md CHANGED Viewed

@@ -9,7 +9,7 @@ elicit: false
 # Task: Analyze Content Performance
 ## Metadata
-- **Agent:** campaign-analyst (Pulse)
+- **Agent:** campaign-analyst (Cadence)
 - **Squad:** squad-paidmedia
 - **Complexity:** LOW

package/squads/squad-paidmedia/tasks/analyze-conversion-funnel.md CHANGED Viewed

@@ -9,7 +9,7 @@ elicit: false
 # Task: Analyze Conversion Funnel
 ## Metadata
-- **Agent:** campaign-analyst (Pulse)
+- **Agent:** campaign-analyst (Cadence)
 - **Squad:** squad-paidmedia
 - **Complexity:** MEDIUM
@@ -43,7 +43,7 @@ Analisar funil de conversao para identificar drop-offs e oportunidades de otimiz
 5. **Recomendacoes de otimizacao**
    - Cada bottleneck → agente responsavel
    - LP conversion rate baixo → Convert
-   - ATC to checkout drop → Convert (checkout UX)
+   - ATC to checkout drop → Uplift (checkout UX)
    - Low engagement → Canvas (creative relevance)
    - Mobile gap → Lighthouse (performance)

package/squads/squad-paidmedia/tasks/analyze-creative-effectiveness.md CHANGED Viewed

@@ -27,7 +27,7 @@ Checklist:
 ## Metadata
 - **Squad:** squad-paidmedia
-- **Agent:** Lens (pm-creative-performance-analyst)
+- **Agent:** Focal (pm-creative-performance-analyst)
 - **Complexity:** Standard
 ## Objetivo

package/squads/squad-paidmedia/tasks/analyze-keyword-rankings.md CHANGED Viewed

@@ -9,7 +9,7 @@ elicit: false
 # Task: Analyze Keyword Rankings
 ## Metadata
-- **Agent:** campaign-analyst (Pulse)
+- **Agent:** campaign-analyst (Cadence)
 - **Squad:** squad-paidmedia
 - **Complexity:** LOW

package/squads/squad-paidmedia/tasks/analyze-landing-page.md CHANGED Viewed

@@ -9,7 +9,7 @@ elicit: true
 # Task: Analyze Landing Page
 ## Metadata
-- **Agent:** cro-specialist (Convert)
+- **Agent:** cro-specialist (Uplift)
 - **Squad:** squad-paidmedia
 - **Complexity:** MEDIUM

package/squads/squad-paidmedia/tasks/analyze-local-keywords.md CHANGED Viewed

@@ -9,7 +9,7 @@ elicit: false
 # Task: Analyze Local Keywords
 ## Metadata
-- **Agent:** campaign-analyst (Pulse)
+- **Agent:** campaign-analyst (Cadence)
 - **Squad:** squad-paidmedia
 - **Complexity:** LOW

package/squads/squad-paidmedia/tasks/analyze-local-market.md CHANGED Viewed

@@ -9,7 +9,7 @@ elicit: true
 # Task: Analyze Local Market
 ## Metadata
-- **Agent:** campaign-analyst (Pulse)
+- **Agent:** campaign-analyst (Cadence)
 - **Squad:** squad-paidmedia
 - **Complexity:** MEDIUM

package/squads/squad-paidmedia/tasks/analyze-reviews-strategy.md CHANGED Viewed

@@ -9,7 +9,7 @@ elicit: false
 # Task: Analyze Reviews Strategy
 ## Metadata
-- **Agent:** campaign-analyst (Pulse)
+- **Agent:** campaign-analyst (Cadence)
 - **Squad:** squad-paidmedia
 - **Complexity:** LOW

package/squads/squad-paidmedia/tasks/analyze-top-pages.md CHANGED Viewed

@@ -9,7 +9,7 @@ elicit: false
 # Task: Analyze Top Pages Performance
 ## Metadata
-- **Agent:** campaign-analyst (Pulse)
+- **Agent:** campaign-analyst (Cadence)
 - **Squad:** squad-paidmedia
 - **Complexity:** LOW

package/squads/squad-paidmedia/tasks/analyze-traffic-sources.md CHANGED Viewed

@@ -9,7 +9,7 @@ elicit: false
 # Task: Analyze Traffic Sources
 ## Metadata
-- **Agent:** campaign-analyst (Pulse)
+- **Agent:** campaign-analyst (Cadence)
 - **Squad:** squad-paidmedia
 - **Complexity:** MEDIUM

package/squads/squad-paidmedia/tasks/analyze-user-behavior.md CHANGED Viewed

@@ -9,7 +9,7 @@ elicit: false
 # Task: Analyze User Behavior
 ## Metadata
-- **Agent:** campaign-analyst (Pulse)
+- **Agent:** campaign-analyst (Cadence)
 - **Squad:** squad-paidmedia
 - **Complexity:** MEDIUM

package/squads/squad-paidmedia/tasks/audit-conversion-tracking.md CHANGED Viewed

@@ -9,7 +9,7 @@ elicit: false
 # Task: Audit Conversion Tracking (LP)
 ## Metadata
-- **Agent:** cro-specialist (Convert)
+- **Agent:** cro-specialist (Uplift)
 - **Squad:** squad-paidmedia
 - **Complexity:** MEDIUM

package/squads/squad-paidmedia/tasks/audit-gmb-location.md CHANGED Viewed

@@ -9,7 +9,7 @@ elicit: true
 # Task: Audit GMB Location
 ## Metadata
-- **Agent:** campaign-analyst (Pulse)
+- **Agent:** campaign-analyst (Cadence)
 - **Squad:** squad-paidmedia
 - **Complexity:** MEDIUM

package/squads/squad-paidmedia/tasks/audit-meta-ads-account.md CHANGED Viewed

@@ -32,7 +32,7 @@ Checklist:
 # Task: Audit Meta Ads Account
 ## Metadata
-- **Agent:** meta-ads-specialist (Signal)
+- **Agent:** meta-ads-specialist (Reach)
 - **Squad:** squad-paidmedia
 - **Complexity:** HIGH

package/squads/squad-paidmedia/tasks/audit-sitemap-health.md CHANGED Viewed

@@ -9,7 +9,7 @@ elicit: false
 # Task: Audit Sitemap Health
 ## Metadata
-- **Agent:** campaign-analyst (Pulse)
+- **Agent:** campaign-analyst (Cadence)
 - **Squad:** squad-paidmedia
 - **Complexity:** LOW

package/squads/squad-paidmedia/tasks/build-audience-architecture.md CHANGED Viewed

@@ -18,7 +18,7 @@ Entrada:
 Saida:
   - campo: audience_architecture
     tipo: document
-    destino: "Signal (implementacao)"
+    destino: "Reach (implementacao)"
 Checklist:
   - "[ ] Three-tier architecture definida (Cold/Warm/Hot)"
@@ -30,7 +30,7 @@ Checklist:
 # Task: Build Audience Architecture
 ## Metadata
-- **Agent:** meta-ads-specialist (Signal)
+- **Agent:** meta-ads-specialist (Reach)
 - **Squad:** squad-paidmedia
 - **Complexity:** HIGH

package/squads/squad-paidmedia/tasks/build-creative-scorecard.md CHANGED Viewed

@@ -27,7 +27,7 @@ Checklist:
 ## Metadata
 - **Squad:** squad-paidmedia
-- **Agent:** Lens (pm-creative-performance-analyst)
+- **Agent:** Focal (pm-creative-performance-analyst)
 - **Complexity:** Standard
 ## Objetivo

package/squads/squad-paidmedia/tasks/calculate-sample-size.md CHANGED Viewed

@@ -9,7 +9,7 @@ elicit: false
 # Task: Calculate Sample Size
 ## Metadata
-- **Agent:** cro-specialist (Convert)
+- **Agent:** cro-specialist (Uplift)
 - **Squad:** squad-paidmedia
 - **Complexity:** LOW

package/squads/squad-paidmedia/tasks/check-indexing-status.md CHANGED Viewed

@@ -9,7 +9,7 @@ elicit: false
 # Task: Check Indexing Status
 ## Metadata
-- **Agent:** campaign-analyst (Pulse)
+- **Agent:** campaign-analyst (Cadence)
 - **Squad:** squad-paidmedia
 - **Complexity:** LOW

package/squads/squad-paidmedia/tasks/create-scaling-roadmap.md CHANGED Viewed

@@ -24,7 +24,7 @@ Saida:
 # Task: Create Scaling Roadmap (Meta Ads)
 ## Metadata
-- **Agent:** meta-ads-specialist (Signal)
+- **Agent:** meta-ads-specialist (Reach)
 - **Squad:** squad-paidmedia
 - **Complexity:** HIGH

package/squads/squad-paidmedia/tasks/design-campaign-structure.md CHANGED Viewed

@@ -18,13 +18,13 @@ Entrada:
 Saida:
   - campo: campaign_structure
     tipo: document
-    destino: "Signal (implementacao)"
+    destino: "Reach (implementacao)"
 ---
 # Task: Design Campaign Structure
 ## Metadata
-- **Agent:** meta-ads-specialist (Signal)
+- **Agent:** meta-ads-specialist (Reach)
 - **Squad:** squad-paidmedia
 - **Complexity:** MEDIUM

package/squads/squad-paidmedia/tasks/design-progressive-profiling.md CHANGED Viewed

@@ -9,7 +9,7 @@ elicit: true
 # Task: Design Progressive Profiling
 ## Metadata
-- **Agent:** cro-specialist (Convert)
+- **Agent:** cro-specialist (Uplift)
 - **Squad:** squad-paidmedia
 - **Complexity:** MEDIUM

package/squads/squad-paidmedia/tasks/detect-creative-fatigue.md CHANGED Viewed

@@ -20,7 +20,7 @@ Saida:
 # Task: Detect Creative Fatigue
 ## Metadata
-- **Agent:** meta-ads-specialist (Signal)
+- **Agent:** meta-ads-specialist (Reach)
 - **Squad:** squad-paidmedia
 - **Complexity:** LOW

package/squads/squad-paidmedia/tasks/execute-launch-checklist.md CHANGED Viewed

@@ -20,7 +20,7 @@ Saida:
 # Task: Execute Launch Checklist
 ## Metadata
-- **Agent:** meta-ads-specialist (Signal)
+- **Agent:** meta-ads-specialist (Reach)
 - **Squad:** squad-paidmedia
 - **Complexity:** LOW

package/squads/squad-paidmedia/tasks/generate-monthly-report.md CHANGED Viewed

@@ -20,7 +20,7 @@ Saida:
 # Task: Generate Monthly Report (Meta Ads)
 ## Metadata
-- **Agent:** meta-ads-specialist (Signal)
+- **Agent:** meta-ads-specialist (Reach)
 - **Squad:** squad-paidmedia
 - **Complexity:** MEDIUM

package/squads/squad-paidmedia/tasks/generate-search-performance-overview.md CHANGED Viewed

@@ -9,7 +9,7 @@ elicit: false
 # Task: Generate Search Performance Overview
 ## Metadata
-- **Agent:** campaign-analyst (Pulse)
+- **Agent:** campaign-analyst (Cadence)
 - **Squad:** squad-paidmedia
 - **Complexity:** LOW

package/squads/squad-paidmedia/tasks/generate-weekly-summary.md CHANGED Viewed

@@ -9,7 +9,7 @@ elicit: false
 # Task: Generate Weekly Summary
 ## Metadata
-- **Agent:** campaign-analyst (Pulse)
+- **Agent:** campaign-analyst (Cadence)
 - **Squad:** squad-paidmedia
 - **Complexity:** LOW

package/squads/squad-paidmedia/tasks/manage-pixel-capi-health.md CHANGED Viewed

@@ -20,7 +20,7 @@ Saida:
 # Task: Manage Pixel & CAPI Health
 ## Metadata
-- **Agent:** meta-ads-specialist (Signal)
+- **Agent:** meta-ads-specialist (Reach)
 - **Squad:** squad-paidmedia
 - **Complexity:** MEDIUM

package/squads/squad-paidmedia/tasks/manage-scaling-roadmap.md CHANGED Viewed

@@ -8,7 +8,7 @@ elicit: true
 Entrada:
   - campo: current_performance
     tipo: data
-    origem: "Pulse"
+    origem: "Cadence"
     obrigatorio: true
   - campo: scaling_target
     tipo: number

package/squads/squad-paidmedia/tasks/measure-activation-rate.md CHANGED Viewed

@@ -9,7 +9,7 @@ elicit: false
 # Task: Measure Activation Rate
 ## Metadata
-- **Agent:** cro-specialist (Convert)
+- **Agent:** cro-specialist (Uplift)
 - **Squad:** squad-paidmedia
 - **Complexity:** LOW

package/squads/squad-paidmedia/tasks/optimize-ad-set-targeting.md CHANGED Viewed

@@ -14,13 +14,13 @@ Entrada:
 Saida:
   - campo: optimization_plan
     tipo: document
-    destino: "Signal (implementacao)"
+    destino: "Reach (implementacao)"
 ---
 # Task: Optimize Ad Set Targeting
 ## Metadata
-- **Agent:** meta-ads-specialist (Signal)
+- **Agent:** meta-ads-specialist (Reach)
 - **Squad:** squad-paidmedia
 - **Complexity:** MEDIUM

package/squads/squad-paidmedia/tasks/optimize-form-conversion.md CHANGED Viewed

@@ -9,7 +9,7 @@ elicit: true
 # Task: Optimize Form Conversion
 ## Metadata
-- **Agent:** cro-specialist (Convert)
+- **Agent:** cro-specialist (Uplift)
 - **Squad:** squad-paidmedia
 - **Complexity:** MEDIUM

package/squads/squad-paidmedia/tasks/optimize-onboarding-activation.md CHANGED Viewed

@@ -9,7 +9,7 @@ elicit: true
 # Task: Optimize Onboarding Activation
 ## Metadata
-- **Agent:** cro-specialist (Convert)
+- **Agent:** cro-specialist (Uplift)
 - **Squad:** squad-paidmedia
 - **Complexity:** HIGH

package/squads/squad-paidmedia/tasks/optimize-page-conversion.md CHANGED Viewed

@@ -9,7 +9,7 @@ elicit: true
 # Task: Optimize Page Conversion
 ## Metadata
-- **Agent:** cro-specialist (Convert)
+- **Agent:** cro-specialist (Uplift)
 - **Squad:** squad-paidmedia
 - **Complexity:** MEDIUM

package/squads/squad-paidmedia/tasks/optimize-signup-flow.md CHANGED Viewed

@@ -9,7 +9,7 @@ elicit: true
 # Task: Optimize Signup Flow
 ## Metadata
-- **Agent:** cro-specialist (Convert)
+- **Agent:** cro-specialist (Uplift)
 - **Squad:** squad-paidmedia
 - **Complexity:** MEDIUM

package/squads/squad-paidmedia/tasks/plan-customer-engagement.md CHANGED Viewed

@@ -9,7 +9,7 @@ elicit: true
 # Task: Plan Customer Engagement
 ## Metadata
-- **Agent:** campaign-analyst (Pulse)
+- **Agent:** campaign-analyst (Cadence)
 - **Squad:** squad-paidmedia
 - **Complexity:** LOW

package/squads/squad-paidmedia/tasks/run-ab-test.md CHANGED Viewed

@@ -9,7 +9,7 @@ elicit: true
 # Task: Run A/B Test
 ## Metadata
-- **Agent:** cro-specialist (Convert)
+- **Agent:** cro-specialist (Uplift)
 - **Squad:** squad-paidmedia
 - **Complexity:** MEDIUM

package/squads/squad-paidmedia/tasks/run-creative-test.md CHANGED Viewed

@@ -24,7 +24,7 @@ Saida:
 # Task: Run Creative Test
 ## Metadata
-- **Agent:** meta-ads-specialist (Signal)
+- **Agent:** meta-ads-specialist (Reach)
 - **Squad:** squad-paidmedia
 - **Complexity:** MEDIUM

package/squads/squad-paidmedia/tasks/track-gmb-performance-trends.md CHANGED Viewed

@@ -9,7 +9,7 @@ elicit: false
 # Task: Track GMB Performance Trends
 ## Metadata
-- **Agent:** campaign-analyst (Pulse)
+- **Agent:** campaign-analyst (Cadence)
 - **Squad:** squad-paidmedia
 - **Complexity:** LOW

package/squads/squad-paidmedia/tasks/triage-campaign-issues.md CHANGED Viewed

@@ -57,7 +57,7 @@ Diagnosticar rapidamente problemas de performance de campanha, categorizar por s
    | Sem impressions | Budget, bid, audience, policy | Signal/Query |
    | Impressions sem clicks | Creative, targeting, placement | Canvas + Signal/Query |
    | Clicks sem conversoes | LP, tracking, offer, audience quality | Convert + Lighthouse |
-   | CPA alto subito | Competition, fatigue, tracking, sazonalidade | Pulse (diagnostico) |
+   | CPA alto subito | Competition, fatigue, tracking, sazonalidade | Cadence (diagnostico) |
    | Budget nao gastando | Bid baixo, audience pequena, policy | Signal/Query |
    | Tracking discrepancia | Pixel, CAPI, attribution, dedup | Lighthouse |