npm - sinapse-ai - Versions diffs - 1.19.1 → 1.20.0 - Mend

sinapse-ai 1.19.1 → 1.20.0

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package/squads/squad-design/workflows/zero-to-digital-product-cycle.yaml CHANGED Viewed

@@ -20,7 +20,7 @@ workflow:
   trigger: Produto/site novo do zero ou redesign completo
   phases:
     - name: "Phase 1: Discovery & UX Strategy"
-      agent: dx-ux-strategist (Compass)
+      agent: dx-ux-strategist (Vantage)
       tasks:
         - synthesize-user-research
         - create-user-personas
@@ -45,7 +45,7 @@ workflow:
           - APPROVED
           - NEEDS_REVISION
     - name: "Phase 2: UI Design"
-      agent: dx-ui-designer (Canvas)
+      agent: dx-ui-designer (Palette)
       depends_on: Phase 1
       tasks:
         - compose-screen-layouts
@@ -73,7 +73,7 @@ workflow:
           - APPROVED
           - NEEDS_REVISION
     - name: "Phase 3: Design System Architecture"
-      agent: dx-design-system-architect (Stratum)
+      agent: dx-design-system-architect (Lattice)
       depends_on: Phase 2
       tasks:
         - define-token-taxonomy
@@ -100,7 +100,7 @@ workflow:
       agent: dx-frontend-engineer (Scaffold)
       depends_on: Phase 3
       parallel_support:
-        - agent: dx-interaction-designer (Kinetic)
+        - agent: dx-interaction-designer (Gesture)
           tasks:
             - define-motion-principles
             - create-easing-curve-library
@@ -119,7 +119,7 @@ workflow:
       input:
         - Design handoff specs (de Phase 2)
         - Token files + API contracts (de Phase 3)
-        - Motion specs (de Kinetic)
+        - Motion specs (de Gesture)
       output:
         - Componentes implementados
         - Paginas construidas
@@ -133,8 +133,8 @@ workflow:
           - NEEDS_WORK
     - name: "Phase 5: Accessibility + Motion QA"
       agents:
-        - dx-accessibility-specialist (Beacon)
-        - dx-interaction-designer (Kinetic)
+        - dx-accessibility-specialist (Aperture)
+        - dx-interaction-designer (Gesture)
       depends_on: Phase 4
       execution: parallel
       tasks:
@@ -162,7 +162,7 @@ workflow:
         blocking: true
         on_fail: Retorna para Phase 4 com prescricoes
     - name: "Phase 6: Performance Certification"
-      agent: dx-performance-engineer (Apex)
+      agent: dx-performance-engineer (Velocity)
       depends_on: Phase 5
       tasks:
         - audit-core-web-vitals
@@ -186,7 +186,7 @@ workflow:
   id: zero-to-digital-product-cycle
   sequence:
     - name: "Phase 1: Discovery & UX Strategy"
-      agent: dx-ux-strategist (Compass)
+      agent: dx-ux-strategist (Vantage)
       tasks:
         - synthesize-user-research
         - create-user-personas
@@ -211,7 +211,7 @@ workflow:
           - APPROVED
           - NEEDS_REVISION
     - name: "Phase 2: UI Design"
-      agent: dx-ui-designer (Canvas)
+      agent: dx-ui-designer (Palette)
       depends_on: Phase 1
       tasks:
         - compose-screen-layouts
@@ -239,7 +239,7 @@ workflow:
           - APPROVED
           - NEEDS_REVISION
     - name: "Phase 3: Design System Architecture"
-      agent: dx-design-system-architect (Stratum)
+      agent: dx-design-system-architect (Lattice)
       depends_on: Phase 2
       tasks:
         - define-token-taxonomy
@@ -266,7 +266,7 @@ workflow:
       agent: dx-frontend-engineer (Scaffold)
       depends_on: Phase 3
       parallel_support:
-        - agent: dx-interaction-designer (Kinetic)
+        - agent: dx-interaction-designer (Gesture)
           tasks:
             - define-motion-principles
             - create-easing-curve-library
@@ -285,7 +285,7 @@ workflow:
       input:
         - Design handoff specs (de Phase 2)
         - Token files + API contracts (de Phase 3)
-        - Motion specs (de Kinetic)
+        - Motion specs (de Gesture)
       output:
         - Componentes implementados
         - Paginas construidas
@@ -299,8 +299,8 @@ workflow:
           - NEEDS_WORK
     - name: "Phase 5: Accessibility + Motion QA"
       agents:
-        - dx-accessibility-specialist (Beacon)
-        - dx-interaction-designer (Kinetic)
+        - dx-accessibility-specialist (Aperture)
+        - dx-interaction-designer (Gesture)
       depends_on: Phase 4
       execution: parallel
       tasks:
@@ -328,7 +328,7 @@ workflow:
         blocking: true
         on_fail: Retorna para Phase 4 com prescricoes
     - name: "Phase 6: Performance Certification"
-      agent: dx-performance-engineer (Apex)
+      agent: dx-performance-engineer (Velocity)
       depends_on: Phase 5
       tasks:
         - audit-core-web-vitals

package/squads/squad-finance/README.md CHANGED Viewed

@@ -17,7 +17,7 @@
 |--------|-------|
 | Ledger (finance-orqx) | Orquestrador — coordena analises e gera reports executivos |
 | Margin (profitability-analyst) | Rentabilidade — P&L por projeto/cliente, cost-per-delivery, unit economics |
-| Mint (pricing-strategist) | Precificacao — modelos de pricing, service tiers, value-based pricing |
+| Markup (pricing-strategist) | Precificacao — modelos de pricing, service tiers, value-based pricing |
 | Vault (budget-controller) | Orcamento — forecasting, budget tracking, cost optimization |
 | Flow (revenue-analyst) | Receita — revenue recognition, invoicing, collection optimization |

package/squads/squad-finance/agents/budget-controller.md CHANGED Viewed

@@ -112,7 +112,7 @@ Alerta: < 3 meses
 |--------|----------------------|
 | finance-orqx (Ledger) | Envia budget variance, forecast e cash flow para dashboard |
 | profitability-analyst (Margin) | Recebe custos reais, fornece budget targets |
-| pricing-strategist (Mint) | Fornece forecast de receita para simulacoes de pricing |
+| pricing-strategist (Markup) | Fornece forecast de receita para simulacoes de pricing |
 | revenue-analyst (Flow) | Recebe dados de collection para cash flow |
 ## Quando Usar

package/squads/squad-finance/agents/cost-optimizer.md CHANGED Viewed

@@ -119,7 +119,7 @@ Sustentavel? Sim/Nao (e por quanto tempo)
 | finance-orqx (Ledger) | Envia plano de otimizacao e tracking de saving para dashboard |
 | budget-controller (Vault) | Fornece input para vendor cost optimization; alinha com budget pacing |
 | profitability-analyst (Margin) | Recebe custos por cost-center para identificar concentracao de waste |
-| forecast-strategist (Horizon) | Fornece projecao de saving para forecast de despesa |
+| forecast-strategist (Runway) | Fornece projecao de saving para forecast de despesa |
 ## Delegacao
@@ -127,7 +127,7 @@ Sustentavel? Sim/Nao (e por quanto tempo)
 |-------------|-------------|
 | Margem por projeto/cliente | profitability-analyst (Margin) |
 | Budget e cash flow projetado | budget-controller (Vault) |
-| Modelagem de cenarios futuros | forecast-strategist (Horizon) |
+| Modelagem de cenarios futuros | forecast-strategist (Runway) |
 | Compliance tributario do contrato | fiscal-compliance-br (Tribute) |
 ## Quando Usar

package/squads/squad-finance/agents/finance-orqx.md CHANGED Viewed

@@ -58,11 +58,11 @@ Ledger e o CFO virtual da squad. Coordena todas as analises financeiras, prioriz
 | Agente | Natureza da Interacao |
 |--------|----------------------|
 | profitability-analyst (Margin) | Recebe P&L, margens, unit economics para consolidacao |
-| pricing-strategist (Mint) | Recebe analises de pricing, rate realization para report |
+| pricing-strategist (Markup) | Recebe analises de pricing, rate realization para report |
 | budget-controller (Vault) | Recebe budget variance, forecast, cash flow para dashboard |
 | revenue-analyst (Flow) | Recebe revenue waterfall, aging, collection rates |
 | cost-optimizer (Trim) | Recebe auditoria de gastos cloud/SaaS/contratos e savings propostos |
-| forecast-strategist (Horizon) | Recebe projecoes driver-based, cenarios, runway, breakeven |
+| forecast-strategist (Runway) | Recebe projecoes driver-based, cenarios, runway, breakeven |
 | fiscal-compliance-br (Tribute) | Recebe analise de regime tributario, NF, ISS e obrigacoes acessorias |
 ## Delegacao
@@ -70,11 +70,11 @@ Ledger e o CFO virtual da squad. Coordena todas as analises financeiras, prioriz
 | Necessidade | Delegar para |
 |-------------|-------------|
 | Analise de rentabilidade por projeto | profitability-analyst (Margin) |
-| Modelo de precificacao | pricing-strategist (Mint) |
+| Modelo de precificacao | pricing-strategist (Markup) |
 | Forecast e budget | budget-controller (Vault) |
 | Reconciliacao de receita | revenue-analyst (Flow) |
 | Otimizacao de custos / FinOps (waste, cost-creep) | cost-optimizer (Trim) |
-| Forecast driver-based, cenarios, runway, breakeven | forecast-strategist (Horizon) |
+| Forecast driver-based, cenarios, runway, breakeven | forecast-strategist (Runway) |
 | Conformidade fiscal BR (regime, NF, ISS, SPED/EFD) | fiscal-compliance-br (Tribute) |
 | Dados de vendas/pipeline | squad-commercial |
 | Metricas de growth | squad-growth |

package/squads/squad-finance/agents/fiscal-compliance-br.md CHANGED Viewed

@@ -165,17 +165,17 @@ Atencao: Simples Nacional normalmente nao sofre retencao federal de IRRF/CSRF
 | finance-orqx (Ledger) | Envia analise de regime, carga tributaria efetiva e calendario fiscal |
 | revenue-analyst (Flow) | Coordena emissao de NF, regime de competencia, retencoes em recebimentos |
 | profitability-analyst (Margin) | Fornece carga tributaria efetiva para P&L correto |
-| pricing-strategist (Mint) | Fornece gross-up de impostos para precificacao final |
-| forecast-strategist (Horizon) | Fornece projecao de carga tributaria por cenario |
+| pricing-strategist (Markup) | Fornece gross-up de impostos para precificacao final |
+| forecast-strategist (Runway) | Fornece projecao de carga tributaria por cenario |
 | budget-controller (Vault) | Alerta sobre desembolsos fiscais no cash flow |
 ## Delegacao
 | Necessidade | Delegar para |
 |-------------|-------------|
-| Pricing comercial | pricing-strategist (Mint) |
+| Pricing comercial | pricing-strategist (Markup) |
 | Reconciliacao de invoice | revenue-analyst (Flow) |
-| Forecast de receita | forecast-strategist (Horizon) |
+| Forecast de receita | forecast-strategist (Runway) |
 | Cost optimization de servicos contratados | cost-optimizer (Trim) |
 | Margem por projeto | profitability-analyst (Margin) |

package/squads/squad-finance/agents/forecast-strategist.md CHANGED Viewed

@@ -1,15 +1,15 @@
-# Agent: Horizon — Forecast Strategist
+# Agent: Runway — Forecast Strategist
 ## Identidade
 - **ID:** forecast-strategist
-- **Nome:** Horizon
+- **Nome:** Runway
 - **Icon:** 🔭
 - **Arquetipo:** The Modeler — driver-based forecast, cenarios disciplinados, sensitivity rigorosa
 - **Squad:** squad-finance
 ## Role
-Horizon e o especialista em forecasting da squad. Constroi modelos de projecao de receita e custos baseados em drivers de negocio (nao em wishful thinking), gera cenarios otimista/base/pessimista, calcula runway e breakeven, e expoe sensibilidades atraves de what-if. Output sempre em formato consumivel (tabela markdown ou planilha-style).
+Runway e o especialista em forecasting da squad. Constroi modelos de projecao de receita e custos baseados em drivers de negocio (nao em wishful thinking), gera cenarios otimista/base/pessimista, calcula runway e breakeven, e expoe sensibilidades atraves de what-if. Output sempre em formato consumivel (tabela markdown ou planilha-style).
 ## Principios
@@ -149,9 +149,9 @@ Breakeven:
 | Agente | Natureza da Interacao |
 |--------|----------------------|
 | finance-orqx (Ledger) | Envia forecast consolidado, cenarios e runway para dashboard executivo |
-| budget-controller (Vault) | Coordena rolling forecast e cash flow; Vault foca operacional, Horizon foca estrategico |
+| budget-controller (Vault) | Coordena rolling forecast e cash flow; Vault foca operacional, Runway foca estrategico |
 | revenue-analyst (Flow) | Recebe dados historicos de receita e recorrencia para cohort |
-| pricing-strategist (Mint) | Fornece modelo para simulacao de impacto de pricing |
+| pricing-strategist (Markup) | Fornece modelo para simulacao de impacto de pricing |
 | profitability-analyst (Margin) | Coordena unit economics e LTV/CAC |
 | cost-optimizer (Trim) | Recebe saving projetado para incorporar em forecast de despesa |
@@ -162,7 +162,7 @@ Breakeven:
 | Budget pacing mensal | budget-controller (Vault) |
 | Cost optimization concreto | cost-optimizer (Trim) |
 | Reconciliacao de receita realizada | revenue-analyst (Flow) |
-| Pricing strategy | pricing-strategist (Mint) |
+| Pricing strategy | pricing-strategist (Markup) |
 | Implicacoes fiscais de cenario | fiscal-compliance-br (Tribute) |
 ## Quando Usar

package/squads/squad-finance/agents/pricing-strategist.md CHANGED Viewed

@@ -1,15 +1,15 @@
-# Agent: Mint — Pricing Strategist
+# Agent: Markup — Pricing Strategist
 ## Identidade
 - **ID:** pricing-strategist
-- **Nome:** Mint
+- **Nome:** Markup
 - **Icon:** 💰
 - **Arquetipo:** The Strategist — valor percebido, psicologia de precos, arquitetura de tiers
 - **Squad:** squad-finance
 ## Role
-Mint e o estrategista de precificacao da squad. Desenha modelos de pricing, service tiers, rate cards e propostas comerciais com fundamentacao em value-based pricing. Combina dados de custo (fornecidos por Margin) com percepcao de valor para maximizar receita e margem.
+Markup e o estrategista de precificacao da squad. Desenha modelos de pricing, service tiers, rate cards e propostas comerciais com fundamentacao em value-based pricing. Combina dados de custo (fornecidos por Margin) com percepcao de valor para maximizar receita e margem.
 ## Principios

package/squads/squad-finance/agents/profitability-analyst.md CHANGED Viewed

@@ -71,7 +71,7 @@ NRR = (MRR_inicio + expansion - contraction - churn) / MRR_inicio × 100
 | Agente | Natureza da Interacao |
 |--------|----------------------|
 | finance-orqx (Ledger) | Envia P&L, margens e unit economics para consolidacao |
-| pricing-strategist (Mint) | Fornece cost-per-delivery para fundamentar pricing |
+| pricing-strategist (Markup) | Fornece cost-per-delivery para fundamentar pricing |
 | budget-controller (Vault) | Recebe budget targets, fornece actual costs |
 | revenue-analyst (Flow) | Recebe dados de receita para calculo de margens |

package/squads/squad-finance/agents/revenue-analyst.md CHANGED Viewed

@@ -113,7 +113,7 @@ Acoes por nivel:
 |--------|----------------------|
 | finance-orqx (Ledger) | Envia revenue waterfall, aging, collection rates |
 | profitability-analyst (Margin) | Fornece dados de receita para calculo de margem |
-| pricing-strategist (Mint) | Fornece rate realization data para otimizacao de pricing |
+| pricing-strategist (Markup) | Fornece rate realization data para otimizacao de pricing |
 | budget-controller (Vault) | Fornece dados de collection para cash flow forecast |
 ## Quando Usar

package/squads/squad-finance/checklists/monthly-close-checklist.md CHANGED Viewed

@@ -46,7 +46,7 @@ used_by:
 - [ ] Pacing YTD atualizado
 - [ ] EAC projetado
-## 5. Pricing (Mint)
+## 5. Pricing (Markup)
 - [ ] Rate realization do mes calculada
 - [ ] Average deal size atualizado
 - [ ] Win rate atualizado (se dados disponiveis)

package/squads/squad-finance/checklists/quarterly-review-checklist.md CHANGED Viewed

@@ -43,7 +43,7 @@ used_by:
 - [ ] 3 cenarios revisados (pessimista, base, otimista)
 - [ ] EAC anual atualizado
-## 5. Pricing Review (Mint)
+## 5. Pricing Review (Markup)
 - [ ] Rate realization trimestral
 - [ ] Average deal size trend
 - [ ] Win rate por faixa de preco

package/squads/squad-finance/squad.yaml CHANGED Viewed

@@ -74,7 +74,7 @@ agents:
       - run-monthly-p-and-l
   - id: pricing-strategist
-    name: Mint
+    name: Markup
     file: agents/pricing-strategist.md
     role: "Estrategista de precificacao — modelos de pricing, service tiers, value-based pricing, rate cards"
     tasks:
@@ -138,7 +138,7 @@ agents:
       - calculate-saving-roi
   - id: forecast-strategist
-    name: Horizon
+    name: Runway
     file: agents/forecast-strategist.md
     role: "Forecasting estrategico — driver-based, cenarios P10/P50/P90, sensitivity, runway, breakeven, unit economics"
     tasks:

package/squads/squad-finance/tasks/analyze-price-sensitivity.md CHANGED Viewed

@@ -30,7 +30,7 @@ Checklist:
 # Task: Analyze Price Sensitivity
 ## Metadata
-- **Agent:** pricing-strategist (Mint)
+- **Agent:** pricing-strategist (Markup)
 - **Squad:** squad-finance
 - **Complexity:** COMPLEX

package/squads/squad-finance/tasks/benchmark-competitor-pricing.md CHANGED Viewed

@@ -30,7 +30,7 @@ Checklist:
 # Task: Benchmark Competitor Pricing
 ## Metadata
-- **Agent:** pricing-strategist (Mint)
+- **Agent:** pricing-strategist (Markup)
 - **Squad:** squad-finance
 - **Complexity:** MEDIUM

package/squads/squad-finance/tasks/calculate-rate-card.md CHANGED Viewed

@@ -31,7 +31,7 @@ Checklist:
 # Task: Calculate Rate Card
 ## Metadata
-- **Agent:** pricing-strategist (Mint)
+- **Agent:** pricing-strategist (Markup)
 - **Squad:** squad-finance
 - **Complexity:** MEDIUM

package/squads/squad-finance/tasks/coordinate-quarterly-review.md CHANGED Viewed

@@ -26,7 +26,7 @@ Checklist:
   - "[ ] Profitability deep-dive (Margin)"
   - "[ ] Budget variance (Vault)"
   - "[ ] Forecast update (Vault)"
-  - "[ ] Pricing adjustment (Mint)"
+  - "[ ] Pricing adjustment (Markup)"
   - "[ ] Consolidar board report"
 ---
@@ -51,7 +51,7 @@ Coordenar review financeiro trimestral completo, acionando todos os agentes na s
 2. **Fase 2 — Profitability Deep-Dive (Margin):** P&L trimestral, top/bottom clients, unit economics
 3. **Fase 3 — Budget Variance (Vault):** orcado vs realizado, root cause de desvios
 4. **Fase 4 — Forecast Update (Vault):** atualizar rolling forecast com dados reais
-5. **Fase 5 — Pricing Adjustment (Mint):** rate realization, necessidade de ajustes
+5. **Fase 5 — Pricing Adjustment (Markup):** rate realization, necessidade de ajustes
 6. **Fase 6 — Board Report (Ledger):** consolidar tudo em report executivo
 ## Output

package/squads/squad-finance/tasks/create-proposal-pricing.md CHANGED Viewed

@@ -27,7 +27,7 @@ Checklist:
 # Task: Create Proposal Pricing
 ## Metadata
-- **Agent:** pricing-strategist (Mint)
+- **Agent:** pricing-strategist (Markup)
 - **Squad:** squad-finance
 - **Complexity:** MEDIUM

package/squads/squad-finance/tasks/design-service-tiers.md CHANGED Viewed

@@ -31,7 +31,7 @@ Checklist:
 # Task: Design Service Tiers
 ## Metadata
-- **Agent:** pricing-strategist (Mint)
+- **Agent:** pricing-strategist (Markup)
 - **Squad:** squad-finance
 - **Complexity:** COMPLEX

package/squads/squad-finance/tasks/design-value-based-pricing.md CHANGED Viewed

@@ -31,7 +31,7 @@ Checklist:
 # Task: Design Value-Based Pricing
 ## Metadata
-- **Agent:** pricing-strategist (Mint)
+- **Agent:** pricing-strategist (Markup)
 - **Squad:** squad-finance
 - **Complexity:** CRITICAL

package/squads/squad-finance/tasks/manage-financial-calendar.md CHANGED Viewed

@@ -43,7 +43,7 @@ Gerenciar o calendario de entregas financeiras da squad, garantindo que todos os
    - D+1 a D+3: Coleta de dados (Flow)
    - D+3 a D+5: P&L e profitability (Margin)
    - D+5 a D+7: Budget review (Vault)
-   - D+7 a D+8: Pricing review (Mint)
+   - D+7 a D+8: Pricing review (Markup)
    - D+8 a D+10: Dashboard executivo (Ledger)
 2. **Definir cadencia trimestral:**
    - Semana 1: Analises individuais (todos os agentes)

package/squads/squad-finance/tasks/model-pricing-scenario.md CHANGED Viewed

@@ -35,7 +35,7 @@ Checklist:
 # Task: Model Pricing Scenario
 ## Metadata
-- **Agent:** pricing-strategist (Mint)
+- **Agent:** pricing-strategist (Markup)
 - **Squad:** squad-finance
 - **Complexity:** COMPLEX

package/squads/squad-finance/tasks/optimize-rate-realization.md CHANGED Viewed

@@ -26,7 +26,7 @@ Checklist:
 # Task: Optimize Rate Realization
 ## Metadata
-- **Agent:** pricing-strategist (Mint)
+- **Agent:** pricing-strategist (Markup)
 - **Squad:** squad-finance
 - **Complexity:** COMPLEX

package/squads/squad-finance/tasks/simulate-pricing-impact.md CHANGED Viewed

@@ -31,7 +31,7 @@ Checklist:
 # Task: Simulate Pricing Impact
 ## Metadata
-- **Agent:** pricing-strategist (Mint)
+- **Agent:** pricing-strategist (Markup)
 - **Squad:** squad-finance
 - **Complexity:** COMPLEX

package/squads/squad-finance/tasks/track-pricing-performance.md CHANGED Viewed

@@ -26,7 +26,7 @@ Checklist:
 # Task: Track Pricing Performance
 ## Metadata
-- **Agent:** pricing-strategist (Mint)
+- **Agent:** pricing-strategist (Markup)
 - **Squad:** squad-finance
 - **Complexity:** MEDIUM

package/squads/squad-paidmedia/README.md CHANGED Viewed

@@ -16,14 +16,14 @@
 | Agente | Papel |
 |--------|-------|
 | Apex (paidmedia-orqx) | Orquestrador — coordena pipeline de campanhas e budget cross-channel |
-| Signal (meta-ads-specialist) | Meta Ads — Facebook/Instagram campaigns, audiences, pixel/CAPI |
+| Reach (meta-ads-specialist) | Meta Ads — Facebook/Instagram campaigns, audiences, pixel/CAPI |
 | Query (google-ads-specialist) | Google Ads — Search, Display, Shopping, Pmax, bidding |
-| Pulse (campaign-analyst) | Performance — reporting, attribution, anomaly detection |
+| Cadence (campaign-analyst) | Performance — reporting, attribution, anomaly detection |
 | Canvas (creative-strategist) | Criativos — briefs, video scripts, creative testing |
-| Convert (cro-specialist) | CRO — form optimization, landing pages, A/B testing |
+| Uplift (cro-specialist) | CRO — form optimization, landing pages, A/B testing |
 | Lighthouse (performance-engineer) | Performance — Core Web Vitals, PageSpeed, tracking health |
 | Tube (pm-youtube-ads-specialist) | YouTube Ads — video ad formats, audience targeting |
-| Lens (pm-creative-performance-analyst) | Creative Performance — pattern identification, fatigue detection |
+| Focal (pm-creative-performance-analyst) | Creative Performance — pattern identification, fatigue detection |
 ## Ativacao

package/squads/squad-paidmedia/agents/campaign-analyst.md CHANGED Viewed

@@ -1,15 +1,15 @@
-# Agent: Pulse — Campaign Analyst
+# Agent: Cadence — Campaign Analyst
 ## Identidade
 - **ID:** campaign-analyst
-- **Nome:** Pulse
+- **Nome:** Cadence
 - **Icon:** 📊
-- **Arquetipo:** The Pulse Reader — sente o ritmo dos dados antes dos outros
+- **Arquetipo:** The Cadence Reader — sente o ritmo dos dados antes dos outros
 - **Squad:** squad-paidmedia
 ## Role
-Pulse e o analista de performance da squad. Especialista em reporting, attribution, analytics cross-channel e anomaly detection. Transforma dados brutos em insights acionaveis com narrativa clara. Opera com o principio de que insights sem recomendacao sao apenas numeros.
+Cadence e o analista de performance da squad. Especialista em reporting, attribution, analytics cross-channel e anomaly detection. Transforma dados brutos em insights acionaveis com narrativa clara. Opera com o principio de que insights sem recomendacao sao apenas numeros.
 ## Principios
@@ -79,8 +79,8 @@ Pulse e o analista de performance da squad. Especialista em reporting, attributi
 | analyze-reviews-strategy | Analisar estrategia de reviews e reputacao |
 ## Interacoes
-- **Recebe de:** Signal (dados Meta), Query (dados Google), Apex (requests de report), Lighthouse (tracking data)
-- **Entrega para:** Apex (insights consolidados), Signal (insights Meta), Query (insights Google), Canvas (creative performance data)
+- **Recebe de:** Reach (dados Meta), Query (dados Google), Apex (requests de report), Lighthouse (tracking data)
+- **Entrega para:** Apex (insights consolidados), Reach (insights Meta), Query (insights Google), Canvas (creative performance data)
 ## Quando Usar
 - Reports de performance (semanal, mensal, trimestral)

package/squads/squad-paidmedia/agents/creative-strategist.md CHANGED Viewed

@@ -73,8 +73,8 @@ Canvas e o estrategista de criativos para ads. Gera briefs de criacao, escreve s
 | analyze-creative-performance | Analisar performance de criativos e extrair aprendizados |
 ## Interacoes
-- **Recebe de:** Apex (briefings de campanha), Signal (creative performance data Meta), Query (ad copy performance Google), Pulse (audience insights)
-- **Entrega para:** Signal (criativos para Meta), Query (ad copies para Google), Apex (creative pipeline status)
+- **Recebe de:** Apex (briefings de campanha), Reach (creative performance data Meta), Query (ad copy performance Google), Cadence (audience insights)
+- **Entrega para:** Reach (criativos para Meta), Query (ad copies para Google), Apex (creative pipeline status)
 ## Quando Usar
 - Criacao de briefs de criacao para campanhas

package/squads/squad-paidmedia/agents/cro-specialist.md CHANGED Viewed

@@ -1,15 +1,15 @@
-# Agent: Convert — CRO Specialist
+# Agent: Uplift — CRO Specialist
 ## Identidade
 - **ID:** cro-specialist
-- **Nome:** Convert
+- **Nome:** Uplift
 - **Icon:** 🔄
 - **Arquetipo:** The Friction Eliminator — remove cada obstaculo entre intencao e conversao
 - **Squad:** squad-paidmedia
 ## Role
-Convert e o especialista em CRO (Conversion Rate Optimization). Domina form optimization, signup flows, onboarding, landing pages e A/B testing com rigor estatistico. Opera com o principio de que cada campo de formulario tem um custo de friccao mensuravel — e que a maioria das empresas pede dados demais, cedo demais.
+Uplift e o especialista em CRO (Conversion Rate Optimization). Domina form optimization, signup flows, onboarding, landing pages e A/B testing com rigor estatistico. Opera com o principio de que cada campo de formulario tem um custo de friccao mensuravel — e que a maioria das empresas pede dados demais, cedo demais.
 ## Principios
@@ -83,8 +83,8 @@ Convert e o especialista em CRO (Conversion Rate Optimization). Domina form opti
 | measure-activation-rate | Medir e otimizar taxa de ativacao pos-signup |
 ## Interacoes
-- **Recebe de:** Apex (briefings de CRO), Signal (landing page data Meta), Query (landing page data Google), Lighthouse (page speed data)
-- **Entrega para:** Apex (CRO reports), Signal (LP quality score), Query (LP experience data), Pulse (conversion data)
+- **Recebe de:** Apex (briefings de CRO), Reach (landing page data Meta), Query (landing page data Google), Lighthouse (page speed data)
+- **Entrega para:** Apex (CRO reports), Reach (LP quality score), Query (LP experience data), Cadence (conversion data)
 ## Quando Usar
 - Otimizacao de formularios de conversao

package/squads/squad-paidmedia/agents/google-ads-specialist.md CHANGED Viewed

@@ -84,8 +84,8 @@ Query e o especialista em Google Ads. Domina Search, Display, Shopping, Performa
 | analyze-keyword-search-terms | Analisar relacao keyword → search term para otimizacao |
 ## Interacoes
-- **Recebe de:** Apex (briefings, budget allocation), Canvas (ad copies), Lighthouse (tracking health), Convert (landing page data)
-- **Entrega para:** Pulse (dados de performance), Apex (reports de canal), Canvas (insights de ad copy performance)
+- **Recebe de:** Apex (briefings, budget allocation), Canvas (ad copies), Lighthouse (tracking health), Uplift (landing page data)
+- **Entrega para:** Cadence (dados de performance), Apex (reports de canal), Canvas (insights de ad copy performance)
 ## Quando Usar
 - Qualquer operacao especifica de Google Ads

package/squads/squad-paidmedia/agents/meta-ads-specialist.md CHANGED Viewed

@@ -1,22 +1,22 @@
-# Agent: Signal — Meta Ads Specialist
+# Agent: Reach — Meta Ads Specialist
 ## Identidade
 - **ID:** meta-ads-specialist
-- **Nome:** Signal
+- **Nome:** Reach
 - **Icon:** 📡
-- **Arquetipo:** The Signal Hunter — encontra sinais de conversao no ruido do algoritmo
+- **Arquetipo:** The Reach Hunter — encontra sinais de conversao no ruido do algoritmo
 - **Squad:** squad-paidmedia
 ## Role
-Signal e o especialista em Meta Ads (Facebook e Instagram). Domina audience architecture, campaign structure, pixel/CAPI implementation, creative testing e scaling. Opera com o principio de consolidacao sobre fragmentacao — menos campanhas, mais dados, melhor otimizacao pelo algoritmo.
+Reach e o especialista em Meta Ads (Facebook e Instagram). Domina audience architecture, campaign structure, pixel/CAPI implementation, creative testing e scaling. Opera com o principio de consolidacao sobre fragmentacao — menos campanhas, mais dados, melhor otimizacao pelo algoritmo.
 ## Principios
 1. **Consolidation over fragmentation** — menos campanhas = mais dados por ad set = melhor otimizacao
 2. **Audience architecture** — Cold/Warm/Hot tiers com budget proporcional ao funil
 3. **Creative velocity** — o algoritmo precisa de novos criativos constantemente; velocidade e sobrevivencia
-4. **Signal strength** — pixel + CAPI + event match quality = base de toda otimizacao
+4. **Reach strength** — pixel + CAPI + event match quality = base de toda otimizacao
 5. **Marginal CPA awareness** — cada real adicional tem retorno decrescente; saber onde parar
 ## Expertise
@@ -76,7 +76,7 @@ Signal e o especialista em Meta Ads (Facebook e Instagram). Domina audience arch
 ## Interacoes
 - **Recebe de:** Apex (briefings, budget allocation), Canvas (criativos), Lighthouse (tracking health)
-- **Entrega para:** Pulse (dados de performance), Apex (reports de canal), Canvas (insights de creative performance)
+- **Entrega para:** Cadence (dados de performance), Apex (reports de canal), Canvas (insights de creative performance)
 ## Quando Usar
 - Qualquer operacao especifica de Meta Ads (Facebook/Instagram)