siluzan-tso-cli 1.1.44 → 1.1.45-beta.2
This diff represents the content of publicly available package versions that have been released to one of the supported registries. The information contained in this diff is provided for informational purposes only and reflects changes between package versions as they appear in their respective public registries.
- package/README.md +2 -1
- package/dist/index.js +1001 -118
- package/dist/skill/SKILL.md +1 -0
- package/dist/skill/_meta.json +2 -2
- package/dist/skill/references/README.md +1 -0
- package/dist/skill/references/accounts/accounts-balance-stats.md +3 -3
- package/dist/skill/references/accounts/accounts-list.md +1 -1
- package/dist/skill/references/accounts/accounts-permissions.md +2 -2
- package/dist/skill/references/accounts/finance.md +1 -1
- package/dist/skill/references/accounts/open-account-by-media.md +1 -1
- package/dist/skill/references/accounts/open-account-google-ui.md +1 -1
- package/dist/skill/references/analytics/account-analytics.md +44 -1
- package/dist/skill/references/analytics/rag.md +1 -1
- package/dist/skill/references/analytics/reporting.md +5 -5
- package/dist/skill/references/core/playbooks.md +1 -1
- package/dist/skill/references/core/setup.md +5 -5
- package/dist/skill/references/misc/tso-home.md +2 -2
- package/dist/skill/references/operations/hosted-automation-monitoring-json.md +1 -1
- package/dist/skill/references/report-templates/README.md +2 -0
- package/dist/skill/references/report-templates/REPORT-WORKFLOW.md +6 -4
- package/dist/skill/references/report-templates/yandex-period-report-excel.md +123 -0
- package/dist/skill/references/report-templates/yandex-period-report.md +121 -0
- package/dist/skill/report-templates/README.md +2 -0
- package/dist/skill/report-templates/REPORT-WORKFLOW.md +6 -4
- package/dist/skill/report-templates/yandex-period-report-excel.md +123 -0
- package/dist/skill/report-templates/yandex-period-report.html +968 -0
- package/dist/skill/report-templates/yandex-period-report.md +121 -0
- package/dist/skill/scripts/install.ps1 +3 -3
- package/dist/skill/scripts/install.sh +3 -3
- package/package.json +3 -1
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<!doctype html>
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<html lang="zh-CN">
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<head>
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<meta charset="UTF-8" />
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<meta name="viewport" content="width=device-width, initial-scale=1.0, viewport-fit=cover" />
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<title>Yandex Ads 账户分析报告</title>
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<style>
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:root {
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--bg: #f3f1ec;
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--surface: #fffdf8;
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--ink: #1c1b19;
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--muted: #5c584f;
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--line: #d9d3c6;
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--yandex: #fc3f1d;
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--yandex-deep: #d92f12;
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--ok: #1f7a4c;
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--ok-bg: #e5f4eb;
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--danger: #b42318;
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--danger-bg: #fdeceb;
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--info: #175cd3;
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--info-bg: #e8f1fc;
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--warn: #b54708;
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--warn-bg: #fff4e5;
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--gray: #667085;
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--shadow: 0 18px 40px rgba(28, 27, 25, 0.08);
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--radius: 18px;
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--max: 1180px;
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}
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* { box-sizing: border-box; }
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html { scroll-behavior: smooth; }
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body {
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margin: 0;
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color: var(--ink);
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background:
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radial-gradient(1200px 500px at 10% -10%, rgba(252, 63, 29, 0.10), transparent 55%),
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radial-gradient(900px 400px at 90% 0%, rgba(23, 92, 211, 0.08), transparent 50%),
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linear-gradient(180deg, #f7f4ee 0%, var(--bg) 40%, #ebe7de 100%);
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font-family: "Noto Sans SC", "IBM Plex Sans", sans-serif;
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line-height: 1.55;
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}
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a { color: inherit; text-decoration: none; }
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.wrap { width: min(var(--max), calc(100% - 32px)); margin: 0 auto; }
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.topbar {
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position: sticky; top: 0; z-index: 20;
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backdrop-filter: blur(14px);
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background: rgba(243, 241, 236, 0.86);
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border-bottom: 1px solid rgba(217, 211, 198, 0.9);
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}
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.topbar-inner {
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display: flex; align-items: center; justify-content: space-between;
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gap: 16px; min-height: 64px;
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}
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.brand { display: flex; align-items: center; gap: 12px; font-weight: 700; }
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.brand-mark {
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width: 34px; height: 34px; border-radius: 10px;
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background: linear-gradient(145deg, var(--yandex), #ff7a3d);
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display: grid; place-items: center; color: white;
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font-family: "IBM Plex Sans", sans-serif; font-weight: 700;
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box-shadow: 0 8px 18px rgba(252, 63, 29, 0.28);
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}
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.nav { display: flex; flex-wrap: wrap; gap: 4px; justify-content: flex-end; }
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.nav a {
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padding: 7px 10px; border-radius: 999px; color: var(--muted);
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font-size: 12px; font-weight: 500;
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}
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.nav a:hover, .nav a.active {
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background: var(--surface); color: var(--ink);
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box-shadow: inset 0 0 0 1px var(--line);
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}
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.hero { padding: 36px 0 10px; }
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.eyebrow {
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display: inline-flex; align-items: center; gap: 8px;
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color: var(--yandex-deep); font-size: 13px; font-weight: 600; margin-bottom: 10px;
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}
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.eyebrow::before {
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content: ""; width: 8px; height: 8px; border-radius: 50%;
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background: var(--yandex); box-shadow: 0 0 0 4px rgba(252, 63, 29, 0.15);
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}
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h1 {
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margin: 0 0 10px; font-size: clamp(26px, 4vw, 36px);
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line-height: 1.2; letter-spacing: -0.02em;
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}
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.hero-sub { color: var(--muted); margin: 0 0 22px; font-size: 15px; }
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.meta-row { display: flex; flex-wrap: wrap; gap: 10px; }
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.chip {
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display: inline-flex; align-items: center; gap: 8px;
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padding: 8px 12px; border-radius: 999px; background: var(--surface);
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border: 1px solid var(--line); font-size: 13px; color: var(--muted);
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}
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.chip strong { color: var(--ink); font-weight: 600; }
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section { padding: 20px 0; }
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.section-head {
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display: flex; align-items: end; justify-content: space-between;
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gap: 12px; margin-bottom: 14px;
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}
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.section-head h2 { margin: 0; font-size: 22px; letter-spacing: -0.02em; }
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.section-head p { margin: 4px 0 0; color: var(--muted); font-size: 13px; }
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.panel {
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background: var(--surface); border: 1px solid var(--line);
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border-radius: var(--radius); box-shadow: var(--shadow); overflow: hidden;
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}
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.kpi-grid { display: grid; grid-template-columns: repeat(5, 1fr); gap: 12px; }
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.kpi {
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padding: 18px 18px 16px; border-radius: 16px; background: var(--surface);
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border: 1px solid var(--line); box-shadow: var(--shadow);
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}
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.kpi .label { color: var(--muted); font-size: 12px; font-weight: 500; }
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.kpi .value {
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margin-top: 6px; font-family: "IBM Plex Sans", sans-serif;
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font-size: 26px; font-weight: 700; letter-spacing: -0.03em;
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}
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.kpi .delta { margin-top: 8px; font-size: 12px; font-weight: 500; color: var(--muted); }
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.meta-grid {
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display: grid; grid-template-columns: repeat(3, 1fr); gap: 10px 18px;
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padding: 18px 20px; border-bottom: 1px solid var(--line); font-size: 13px;
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}
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.meta-grid dt { color: var(--muted); margin: 0; }
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.meta-grid dd { margin: 2px 0 0; font-weight: 600; }
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.table-wrap { overflow-x: auto; }
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table { width: 100%; border-collapse: collapse; font-size: 13px; }
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th, td { padding: 10px 12px; text-align: left; border-bottom: 1px solid var(--line); vertical-align: top; }
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th {
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background: #f7f3ea; color: var(--muted); font-weight: 600;
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font-size: 12px; white-space: nowrap;
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}
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tr:last-child td { border-bottom: none; }
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tr.total td { font-weight: 700; background: #faf7f0; }
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.num { font-family: "IBM Plex Sans", sans-serif; white-space: nowrap; }
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.badge {
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display: inline-flex; align-items: center;
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padding: 4px 9px; border-radius: 999px; font-size: 12px; font-weight: 600; white-space: nowrap;
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}
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.b-ok { background: var(--ok-bg); color: var(--ok); }
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.b-warn { background: var(--warn-bg); color: var(--warn); }
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.b-danger { background: var(--danger-bg); color: var(--danger); }
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.b-info { background: var(--info-bg); color: var(--info); }
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.b-gray { background: #f2f4f7; color: var(--gray); }
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.issue-card {
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margin: 14px 0 0; padding: 16px 18px; border-radius: 14px;
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border: 1px solid var(--line); background: #fff;
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}
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.issue-card h3 { margin: 0 0 8px; font-size: 15px; }
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.issue-card .meta { display: flex; flex-wrap: wrap; gap: 8px; margin-bottom: 10px; }
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.issue-card p { margin: 0 0 8px; color: var(--muted); font-size: 13px; }
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.issue-card ol { margin: 8px 0 0; padding-left: 18px; font-size: 13px; }
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.narrative {
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padding: 18px 20px; border-top: 1px solid var(--line);
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}
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.narrative h3 {
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margin: 0 0 10px; font-size: 15px; display: flex; align-items: center; gap: 8px;
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}
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.narrative ul { margin: 0; padding-left: 18px; color: var(--ink); font-size: 14px; }
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.narrative li { margin-bottom: 8px; }
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.narrative + .narrative { border-top: 1px dashed var(--line); }
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details.fold { margin-top: 12px; }
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details.fold > summary {
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cursor: pointer; list-style: none; padding: 12px 16px;
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background: #f7f3ea; font-weight: 600; font-size: 13px;
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border-top: 1px solid var(--line);
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}
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details.fold > summary::-webkit-details-marker { display: none; }
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details.fold[open] > summary { border-bottom: 1px solid var(--line); }
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.todo-list { display: grid; gap: 8px; padding: 4px 0 0; }
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.todo-item {
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display: grid; grid-template-columns: auto 1fr auto; gap: 12px; align-items: start;
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padding: 12px 14px; border-radius: 12px; border: 1px solid var(--line); background: #fff;
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font-size: 13px;
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}
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.todo-item a { color: var(--info); font-weight: 600; }
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footer {
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padding: 28px 0 48px; color: var(--muted); font-size: 12px; text-align: center;
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}
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@media (max-width: 960px) {
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.kpi-grid, .meta-grid { grid-template-columns: repeat(2, 1fr); }
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.todo-item { grid-template-columns: 1fr; }
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}
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@media (max-width: 640px) {
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.kpi-grid, .meta-grid { grid-template-columns: 1fr; }
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.topbar-inner { flex-direction: column; align-items: flex-start; padding: 10px 0; }
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}
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</style>
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<style>
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.insight {
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margin-top: 12px;
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padding: 12px 14px;
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border-radius: 12px;
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background: #f7f3ea;
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border: 1px solid rgba(28, 27, 25, 0.08);
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}
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.insight strong { display: block; margin-bottom: 6px; }
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.insight ul { margin: 0; padding-left: 1.1em; }
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.insight li { margin: 0.25em 0; }
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.insight.suggestion { background: #eef6f1; border-color: rgba(31, 122, 78, 0.18); }
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.empty-note {
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color: var(--muted);
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padding: 18px;
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text-align: center;
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font-size: 13px;
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}
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.todo-list { margin: 0; padding-left: 1.2em; }
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.todo-list li { margin: 0.35em 0; }
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.panel table { width: 100%; border-collapse: collapse; font-size: 13px; }
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.panel th, .panel td {
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padding: 8px 10px;
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border-bottom: 1px solid rgba(28, 27, 25, 0.08);
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text-align: left;
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vertical-align: top;
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}
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.panel th { color: var(--muted); font-weight: 600; white-space: nowrap; }
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.panel td.num, .panel th.num { text-align: right; font-variant-numeric: tabular-nums; }
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.fold summary {
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cursor: pointer;
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font-weight: 600;
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padding: 8px 0;
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list-style: none;
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}
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.fold summary::-webkit-details-marker { display: none; }
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.nav a.active { background: rgba(252, 62, 57, 0.12); color: var(--yandex); }
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.hero h1 { margin: 8px 0 12px; font-size: clamp(1.4rem, 2.5vw, 1.9rem); }
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.issues { margin: 12px 0; padding: 12px 14px; border-left: 3px solid var(--yandex); background: #fff6f5; }
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</style>
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</head>
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<body>
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<header class="topbar">
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<div class="wrap topbar-inner">
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<div class="brand">
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<div class="brand-mark">Ya</div>
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<div>Yandex Ads 账户分析</div>
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</div>
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<nav class="nav">
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<a href="#overview" class="active">账户总览</a>
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<a href="#next">后续动作</a>
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<a href="#search">Search</a>
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<a href="#campaign">Campaign</a>
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<a href="#keyword">关键词</a>
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<a href="#query">搜索词</a>
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<a href="#geo">地域</a>
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<a href="#device">设备</a>
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<a href="#daily">日报</a>
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<a href="#weekly">周报</a>
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</nav>
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</div>
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+
</header>
|
|
246
|
+
<main id="report-root"></main>
|
|
247
|
+
<script>
|
|
248
|
+
window.__YANDEX_PERIOD_REPORT__ = window.__YANDEX_PERIOD_REPORT__ || null;
|
|
249
|
+
</script>
|
|
250
|
+
<script>
|
|
251
|
+
|
|
252
|
+
(function () {
|
|
253
|
+
"use strict";
|
|
254
|
+
|
|
255
|
+
const EMPTY_NOTE = "本节暂无数据";
|
|
256
|
+
|
|
257
|
+
function escapeHtml(s) {
|
|
258
|
+
return String(s ?? "")
|
|
259
|
+
.replace(/&/g, "&")
|
|
260
|
+
.replace(/</g, "<")
|
|
261
|
+
.replace(/>/g, ">")
|
|
262
|
+
.replace(/"/g, """);
|
|
263
|
+
}
|
|
264
|
+
|
|
265
|
+
function int(v) {
|
|
266
|
+
const n = Number(v);
|
|
267
|
+
return Number.isFinite(n) ? Math.round(n).toLocaleString("en-US") : "—";
|
|
268
|
+
}
|
|
269
|
+
|
|
270
|
+
function money(v, currency) {
|
|
271
|
+
const n = Number(v);
|
|
272
|
+
if (!Number.isFinite(n)) return "—";
|
|
273
|
+
const c = currency || "USD";
|
|
274
|
+
if (c === "USD" || c === "RUB" || c === "EUR") {
|
|
275
|
+
try {
|
|
276
|
+
return new Intl.NumberFormat("en-US", {
|
|
277
|
+
style: "currency",
|
|
278
|
+
currency: c,
|
|
279
|
+
maximumFractionDigits: 2,
|
|
280
|
+
}).format(n);
|
|
281
|
+
} catch (_) {}
|
|
282
|
+
}
|
|
283
|
+
return c + " " + n.toFixed(2);
|
|
284
|
+
}
|
|
285
|
+
|
|
286
|
+
function pct(v) {
|
|
287
|
+
const n = Number(v);
|
|
288
|
+
if (!Number.isFinite(n)) return "—";
|
|
289
|
+
return (n * 100).toFixed(2) + "%";
|
|
290
|
+
}
|
|
291
|
+
|
|
292
|
+
function num2(v) {
|
|
293
|
+
const n = Number(v);
|
|
294
|
+
return Number.isFinite(n) ? n.toFixed(2) : "—";
|
|
295
|
+
}
|
|
296
|
+
|
|
297
|
+
function asArr(v) {
|
|
298
|
+
return Array.isArray(v) ? v : [];
|
|
299
|
+
}
|
|
300
|
+
|
|
301
|
+
function currencyOf(data) {
|
|
302
|
+
return data.meta?.currency || data.kpis?.currency || "USD";
|
|
303
|
+
}
|
|
304
|
+
|
|
305
|
+
function analysisBlock(section) {
|
|
306
|
+
const analysis = asArr(section?.analysis).filter((x) => String(x || "").trim());
|
|
307
|
+
const suggestions = asArr(section?.suggestions).filter((x) => String(x || "").trim());
|
|
308
|
+
const parts = [];
|
|
309
|
+
if (analysis.length) {
|
|
310
|
+
parts.push(
|
|
311
|
+
'<div class="insight"><strong>总结</strong><ul>' +
|
|
312
|
+
analysis.map((a) => "<li>" + escapeHtml(a) + "</li>").join("") +
|
|
313
|
+
"</ul></div>"
|
|
314
|
+
);
|
|
315
|
+
} else {
|
|
316
|
+
parts.push('<div class="empty-note">' + EMPTY_NOTE + "</div>");
|
|
317
|
+
}
|
|
318
|
+
if (suggestions.length) {
|
|
319
|
+
parts.push(
|
|
320
|
+
'<div class="insight suggestion"><strong>建议</strong><ul>' +
|
|
321
|
+
suggestions.map((s) => "<li>" + escapeHtml(s) + "</li>").join("") +
|
|
322
|
+
"</ul></div>"
|
|
323
|
+
);
|
|
324
|
+
}
|
|
325
|
+
return parts.join("");
|
|
326
|
+
}
|
|
327
|
+
|
|
328
|
+
function sectionHead(title, desc) {
|
|
329
|
+
return (
|
|
330
|
+
'<div class="section-head"><div><h2>' +
|
|
331
|
+
escapeHtml(title) +
|
|
332
|
+
"</h2>" +
|
|
333
|
+
(desc ? '<p class="muted">' + escapeHtml(desc) + "</p>" : "") +
|
|
334
|
+
"</div></div>"
|
|
335
|
+
);
|
|
336
|
+
}
|
|
337
|
+
|
|
338
|
+
function tableHtml(headers, rowsHtml) {
|
|
339
|
+
if (!rowsHtml) return '<div class="empty-note">' + EMPTY_NOTE + "</div>";
|
|
340
|
+
return (
|
|
341
|
+
'<div class="panel" style="overflow:auto"><table><thead><tr>' +
|
|
342
|
+
headers
|
|
343
|
+
.map(function (h) {
|
|
344
|
+
const cls = h.num ? ' class="num"' : "";
|
|
345
|
+
return "<th" + cls + ">" + escapeHtml(h.label) + "</th>";
|
|
346
|
+
})
|
|
347
|
+
.join("") +
|
|
348
|
+
"</tr></thead><tbody>" +
|
|
349
|
+
rowsHtml +
|
|
350
|
+
"</tbody></table></div>"
|
|
351
|
+
);
|
|
352
|
+
}
|
|
353
|
+
|
|
354
|
+
function topBySpend(rows, n) {
|
|
355
|
+
return asArr(rows)
|
|
356
|
+
.slice()
|
|
357
|
+
.sort(function (a, b) {
|
|
358
|
+
return (Number(b.spend) || 0) - (Number(a.spend) || 0);
|
|
359
|
+
})
|
|
360
|
+
.slice(0, n);
|
|
361
|
+
}
|
|
362
|
+
|
|
363
|
+
function metricCells(r, currency) {
|
|
364
|
+
return (
|
|
365
|
+
'<td class="num">' +
|
|
366
|
+
money(r.spend, currency) +
|
|
367
|
+
'</td><td class="num">' +
|
|
368
|
+
int(r.impressions) +
|
|
369
|
+
'</td><td class="num">' +
|
|
370
|
+
int(r.clicks) +
|
|
371
|
+
'</td><td class="num">' +
|
|
372
|
+
pct(r.ctr) +
|
|
373
|
+
'</td><td class="num">' +
|
|
374
|
+
money(r.averageCpc, currency) +
|
|
375
|
+
'</td><td class="num">' +
|
|
376
|
+
num2(r.conversions) +
|
|
377
|
+
'</td><td class="num">' +
|
|
378
|
+
money(r.costPerConversion, currency) +
|
|
379
|
+
"</td>"
|
|
380
|
+
);
|
|
381
|
+
}
|
|
382
|
+
|
|
383
|
+
const METRIC_HEADERS = [
|
|
384
|
+
{ label: "消耗", num: true },
|
|
385
|
+
{ label: "展示", num: true },
|
|
386
|
+
{ label: "点击", num: true },
|
|
387
|
+
{ label: "CTR", num: true },
|
|
388
|
+
{ label: "CPC", num: true },
|
|
389
|
+
{ label: "转化", num: true },
|
|
390
|
+
{ label: "CPA", num: true },
|
|
391
|
+
];
|
|
392
|
+
|
|
393
|
+
function renderHero(data) {
|
|
394
|
+
const meta = data.meta || {};
|
|
395
|
+
const period =
|
|
396
|
+
meta.startDate && meta.endDate
|
|
397
|
+
? meta.startDate + " ~ " + meta.endDate
|
|
398
|
+
: "统计区间未提供";
|
|
399
|
+
const title =
|
|
400
|
+
meta.title ||
|
|
401
|
+
(meta.accountName || "Yandex 广告账户") +
|
|
402
|
+
" · Yandex " +
|
|
403
|
+
(meta.startDate ? String(meta.startDate).slice(0, 7) : "") +
|
|
404
|
+
" 数据报告";
|
|
405
|
+
return (
|
|
406
|
+
'<div class="wrap hero">' +
|
|
407
|
+
'<div class="eyebrow">YANDEX DIRECT · 账户分析报告</div>' +
|
|
408
|
+
"<h1>" +
|
|
409
|
+
escapeHtml(title) +
|
|
410
|
+
"</h1>" +
|
|
411
|
+
'<div class="meta-row">' +
|
|
412
|
+
'<div class="chip">账户 <strong>' +
|
|
413
|
+
escapeHtml(meta.accountId || "—") +
|
|
414
|
+
"</strong></div>" +
|
|
415
|
+
'<div class="chip">货币 <strong>' +
|
|
416
|
+
escapeHtml(currencyOf(data)) +
|
|
417
|
+
"</strong></div>" +
|
|
418
|
+
(meta.region
|
|
419
|
+
? '<div class="chip">地区 <strong>' + escapeHtml(meta.region) + "</strong></div>"
|
|
420
|
+
: "") +
|
|
421
|
+
'<div class="chip">区间 <strong>' +
|
|
422
|
+
escapeHtml(period) +
|
|
423
|
+
"</strong></div>" +
|
|
424
|
+
"</div></div>"
|
|
425
|
+
);
|
|
426
|
+
}
|
|
427
|
+
|
|
428
|
+
function renderOverview(data) {
|
|
429
|
+
const meta = data.meta || {};
|
|
430
|
+
const kpis = data.kpis || {};
|
|
431
|
+
const currency = currencyOf(data);
|
|
432
|
+
const narrative = data.narrative || {};
|
|
433
|
+
const sec = (narrative.sections || {}).overview || {};
|
|
434
|
+
const balAsOf = kpis.balanceAsOf
|
|
435
|
+
? String(kpis.balanceAsOf).slice(0, 10)
|
|
436
|
+
: "";
|
|
437
|
+
const runway =
|
|
438
|
+
kpis.runwayDays != null
|
|
439
|
+
? "按日均约 " + int(kpis.runwayDays) + " 天(估算)"
|
|
440
|
+
: "";
|
|
441
|
+
const activeHint =
|
|
442
|
+
kpis.activeDays != null
|
|
443
|
+
? int(kpis.activeDays) + " 个有效投放日"
|
|
444
|
+
: "";
|
|
445
|
+
|
|
446
|
+
const kpiCards = [
|
|
447
|
+
{
|
|
448
|
+
label: "账户余额" + (balAsOf ? "(截至 " + balAsOf + ")" : ""),
|
|
449
|
+
value: money(kpis.balance, currency),
|
|
450
|
+
delta: runway,
|
|
451
|
+
},
|
|
452
|
+
{
|
|
453
|
+
label: "本期消耗",
|
|
454
|
+
value: money(kpis.spend, currency),
|
|
455
|
+
delta: "",
|
|
456
|
+
},
|
|
457
|
+
{
|
|
458
|
+
label: "日均消耗",
|
|
459
|
+
value: money(kpis.avgDailySpend, currency),
|
|
460
|
+
delta: activeHint,
|
|
461
|
+
},
|
|
462
|
+
{
|
|
463
|
+
label: "点击 / CTR",
|
|
464
|
+
value: int(kpis.clicks),
|
|
465
|
+
delta: "CTR " + pct(kpis.ctr) + " · CPC " + money(kpis.averageCpc, currency),
|
|
466
|
+
},
|
|
467
|
+
{
|
|
468
|
+
label: "展示",
|
|
469
|
+
value: int(kpis.impressions),
|
|
470
|
+
delta: "",
|
|
471
|
+
},
|
|
472
|
+
{
|
|
473
|
+
label: "转化 / CPA",
|
|
474
|
+
value: num2(kpis.conversions),
|
|
475
|
+
delta:
|
|
476
|
+
kpis.costPerConversion != null
|
|
477
|
+
? "CPA " + money(kpis.costPerConversion, currency)
|
|
478
|
+
: "",
|
|
479
|
+
},
|
|
480
|
+
]
|
|
481
|
+
.map(function (c) {
|
|
482
|
+
return (
|
|
483
|
+
'<div class="kpi"><div class="label">' +
|
|
484
|
+
escapeHtml(c.label) +
|
|
485
|
+
'</div><div class="value">' +
|
|
486
|
+
c.value +
|
|
487
|
+
"</div>" +
|
|
488
|
+
(c.delta ? '<div class="delta">' + escapeHtml(c.delta) + "</div>" : "") +
|
|
489
|
+
"</div>"
|
|
490
|
+
);
|
|
491
|
+
})
|
|
492
|
+
.join("");
|
|
493
|
+
|
|
494
|
+
const weekly = asArr(data.tables?.weekly);
|
|
495
|
+
let weeklyTable = "";
|
|
496
|
+
if (weekly.length) {
|
|
497
|
+
const rows = weekly
|
|
498
|
+
.map(function (r) {
|
|
499
|
+
return (
|
|
500
|
+
"<tr><td>" +
|
|
501
|
+
escapeHtml(r.weekLabel || "") +
|
|
502
|
+
"</td><td>" +
|
|
503
|
+
escapeHtml((r.startDate || "") + " ~ " + (r.endDate || "")) +
|
|
504
|
+
'</td><td class="num">' +
|
|
505
|
+
int(r.days) +
|
|
506
|
+
'</td><td class="num">' +
|
|
507
|
+
money(r.spend, currency) +
|
|
508
|
+
'</td><td class="num">' +
|
|
509
|
+
int(r.clicks) +
|
|
510
|
+
'</td><td class="num">' +
|
|
511
|
+
pct(r.ctr) +
|
|
512
|
+
'</td><td class="num">' +
|
|
513
|
+
money(r.averageCpc, currency) +
|
|
514
|
+
'</td><td class="num">' +
|
|
515
|
+
num2(r.conversions) +
|
|
516
|
+
"</td></tr>"
|
|
517
|
+
);
|
|
518
|
+
})
|
|
519
|
+
.join("");
|
|
520
|
+
weeklyTable = tableHtml(
|
|
521
|
+
[
|
|
522
|
+
{ label: "周次" },
|
|
523
|
+
{ label: "区间" },
|
|
524
|
+
{ label: "天数", num: true },
|
|
525
|
+
{ label: "消耗", num: true },
|
|
526
|
+
{ label: "点击", num: true },
|
|
527
|
+
{ label: "CTR", num: true },
|
|
528
|
+
{ label: "CPC", num: true },
|
|
529
|
+
{ label: "转化", num: true },
|
|
530
|
+
],
|
|
531
|
+
rows
|
|
532
|
+
);
|
|
533
|
+
}
|
|
534
|
+
|
|
535
|
+
const daily = asArr(data.tables?.daily);
|
|
536
|
+
let dailyFold = "";
|
|
537
|
+
if (daily.length) {
|
|
538
|
+
const rows = daily
|
|
539
|
+
.map(function (r) {
|
|
540
|
+
return (
|
|
541
|
+
"<tr><td>" +
|
|
542
|
+
escapeHtml(r.date || "") +
|
|
543
|
+
'</td><td class="num">' +
|
|
544
|
+
money(r.spend, currency) +
|
|
545
|
+
'</td><td class="num">' +
|
|
546
|
+
int(r.impressions) +
|
|
547
|
+
'</td><td class="num">' +
|
|
548
|
+
int(r.clicks) +
|
|
549
|
+
'</td><td class="num">' +
|
|
550
|
+
pct(r.ctr) +
|
|
551
|
+
'</td><td class="num">' +
|
|
552
|
+
money(r.averageCpc, currency) +
|
|
553
|
+
'</td><td class="num">' +
|
|
554
|
+
num2(r.conversions) +
|
|
555
|
+
"</td></tr>"
|
|
556
|
+
);
|
|
557
|
+
})
|
|
558
|
+
.join("");
|
|
559
|
+
dailyFold =
|
|
560
|
+
'<details class="fold panel" style="margin-top:14px;padding:12px 14px"><summary>展开每日明细(' +
|
|
561
|
+
daily.length +
|
|
562
|
+
" 天)</summary>" +
|
|
563
|
+
tableHtml(
|
|
564
|
+
[
|
|
565
|
+
{ label: "日期" },
|
|
566
|
+
{ label: "消耗", num: true },
|
|
567
|
+
{ label: "展示", num: true },
|
|
568
|
+
{ label: "点击", num: true },
|
|
569
|
+
{ label: "CTR", num: true },
|
|
570
|
+
{ label: "CPC", num: true },
|
|
571
|
+
{ label: "转化", num: true },
|
|
572
|
+
],
|
|
573
|
+
rows
|
|
574
|
+
) +
|
|
575
|
+
"</details>";
|
|
576
|
+
}
|
|
577
|
+
|
|
578
|
+
const exec = asArr(narrative.executiveSummary)
|
|
579
|
+
.filter(function (p) {
|
|
580
|
+
return String(p || "").trim();
|
|
581
|
+
})
|
|
582
|
+
.map(function (p) {
|
|
583
|
+
return "<p>" + escapeHtml(p) + "</p>";
|
|
584
|
+
})
|
|
585
|
+
.join("");
|
|
586
|
+
|
|
587
|
+
return (
|
|
588
|
+
'<section id="overview"><div class="wrap">' +
|
|
589
|
+
sectionHead("账户总览") +
|
|
590
|
+
'<div class="panel" style="margin-bottom:14px"><dl class="meta-grid">' +
|
|
591
|
+
"<div><dt>账户 ID</dt><dd>" +
|
|
592
|
+
escapeHtml(meta.accountId || "—") +
|
|
593
|
+
"</dd></div>" +
|
|
594
|
+
"<div><dt>账户名称</dt><dd>" +
|
|
595
|
+
escapeHtml(meta.accountName || "—") +
|
|
596
|
+
"</dd></div>" +
|
|
597
|
+
"<div><dt>媒体平台</dt><dd>" +
|
|
598
|
+
escapeHtml(meta.platform || "Yandex Direct") +
|
|
599
|
+
"</dd></div>" +
|
|
600
|
+
"<div><dt>统计区间</dt><dd>" +
|
|
601
|
+
escapeHtml(
|
|
602
|
+
meta.startDate && meta.endDate
|
|
603
|
+
? meta.startDate + " ~ " + meta.endDate
|
|
604
|
+
: "—"
|
|
605
|
+
) +
|
|
606
|
+
"</dd></div>" +
|
|
607
|
+
"<div><dt>货币</dt><dd>" +
|
|
608
|
+
escapeHtml(currency) +
|
|
609
|
+
"</dd></div>" +
|
|
610
|
+
"<div><dt>投放地区</dt><dd>" +
|
|
611
|
+
escapeHtml(meta.region || "—") +
|
|
612
|
+
"</dd></div>" +
|
|
613
|
+
"</dl></div>" +
|
|
614
|
+
'<div class="kpi-grid" style="margin-bottom:14px">' +
|
|
615
|
+
kpiCards +
|
|
616
|
+
"</div>" +
|
|
617
|
+
(weeklyTable
|
|
618
|
+
? '<h3 style="margin:18px 0 10px;font-size:15px">周报汇总</h3>' + weeklyTable
|
|
619
|
+
: "") +
|
|
620
|
+
dailyFold +
|
|
621
|
+
(exec
|
|
622
|
+
? '<div class="panel" style="margin-top:14px;padding:14px"><strong>一句话数据概况</strong>' +
|
|
623
|
+
exec +
|
|
624
|
+
"</div>"
|
|
625
|
+
: "") +
|
|
626
|
+
analysisBlock(sec) +
|
|
627
|
+
"</div></section>"
|
|
628
|
+
);
|
|
629
|
+
}
|
|
630
|
+
|
|
631
|
+
function renderNext(data) {
|
|
632
|
+
const recs = asArr((data.narrative || {}).recommendations);
|
|
633
|
+
if (!recs.length) {
|
|
634
|
+
return (
|
|
635
|
+
'<section id="next"><div class="wrap">' +
|
|
636
|
+
sectionHead("后续优化动作") +
|
|
637
|
+
'<div class="empty-note">' +
|
|
638
|
+
EMPTY_NOTE +
|
|
639
|
+
"</div></div></section>"
|
|
640
|
+
);
|
|
641
|
+
}
|
|
642
|
+
const items = recs
|
|
643
|
+
.map(function (r, i) {
|
|
644
|
+
if (typeof r === "string") {
|
|
645
|
+
return "<li><strong>P" + (i + 1) + "</strong> " + escapeHtml(r) + "</li>";
|
|
646
|
+
}
|
|
647
|
+
const pri = r.priority || "P" + (i + 1);
|
|
648
|
+
const text = r.text || r.content || "";
|
|
649
|
+
const anchor = r.anchor
|
|
650
|
+
? ' <a href="' + escapeHtml(r.anchor) + '">→</a>'
|
|
651
|
+
: "";
|
|
652
|
+
return (
|
|
653
|
+
"<li><strong>" +
|
|
654
|
+
escapeHtml(pri) +
|
|
655
|
+
"</strong> " +
|
|
656
|
+
escapeHtml(text) +
|
|
657
|
+
anchor +
|
|
658
|
+
"</li>"
|
|
659
|
+
);
|
|
660
|
+
})
|
|
661
|
+
.join("");
|
|
662
|
+
return (
|
|
663
|
+
'<section id="next"><div class="wrap">' +
|
|
664
|
+
sectionHead("后续优化动作", "跨维度优先级建议(来自 narrative.recommendations)") +
|
|
665
|
+
'<div class="panel" style="padding:14px"><ol class="todo-list">' +
|
|
666
|
+
items +
|
|
667
|
+
"</ol></div></div></section>"
|
|
668
|
+
);
|
|
669
|
+
}
|
|
670
|
+
|
|
671
|
+
function dimSection(opts) {
|
|
672
|
+
const data = opts.data;
|
|
673
|
+
const currency = currencyOf(data);
|
|
674
|
+
const sec = ((data.narrative || {}).sections || {})[opts.narrativeKey] || {};
|
|
675
|
+
const rows = topBySpend(data.tables?.[opts.tableKey], opts.limit || 20);
|
|
676
|
+
let body = "";
|
|
677
|
+
if (rows.length) {
|
|
678
|
+
const rowHtml = rows
|
|
679
|
+
.map(function (r) {
|
|
680
|
+
const name = opts.nameOf(r);
|
|
681
|
+
return (
|
|
682
|
+
"<tr><td>" +
|
|
683
|
+
escapeHtml(name) +
|
|
684
|
+
"</td>" +
|
|
685
|
+
(opts.extraCells ? opts.extraCells(r, currency) : "") +
|
|
686
|
+
metricCells(r, currency) +
|
|
687
|
+
"</tr>"
|
|
688
|
+
);
|
|
689
|
+
})
|
|
690
|
+
.join("");
|
|
691
|
+
const headers = [{ label: opts.nameLabel }].concat(
|
|
692
|
+
opts.extraHeaders || [],
|
|
693
|
+
METRIC_HEADERS
|
|
694
|
+
);
|
|
695
|
+
body = tableHtml(headers, rowHtml);
|
|
696
|
+
} else {
|
|
697
|
+
body = '<div class="empty-note">' + EMPTY_NOTE + "</div>";
|
|
698
|
+
}
|
|
699
|
+
return (
|
|
700
|
+
'<section id="' +
|
|
701
|
+
opts.id +
|
|
702
|
+
'"><div class="wrap">' +
|
|
703
|
+
sectionHead(opts.title, opts.desc) +
|
|
704
|
+
body +
|
|
705
|
+
analysisBlock(sec) +
|
|
706
|
+
"</div></section>"
|
|
707
|
+
);
|
|
708
|
+
}
|
|
709
|
+
|
|
710
|
+
function renderDailyWeekly(data) {
|
|
711
|
+
const currency = currencyOf(data);
|
|
712
|
+
const sec = ((data.narrative || {}).sections || {}).daily || {};
|
|
713
|
+
const daily = asArr(data.tables?.daily);
|
|
714
|
+
const weekly = asArr(data.tables?.weekly);
|
|
715
|
+
|
|
716
|
+
let dailyBody = '<div class="empty-note">' + EMPTY_NOTE + "</div>";
|
|
717
|
+
if (daily.length) {
|
|
718
|
+
dailyBody = tableHtml(
|
|
719
|
+
[
|
|
720
|
+
{ label: "日期" },
|
|
721
|
+
{ label: "消耗", num: true },
|
|
722
|
+
{ label: "展示", num: true },
|
|
723
|
+
{ label: "点击", num: true },
|
|
724
|
+
{ label: "CTR", num: true },
|
|
725
|
+
{ label: "CPC", num: true },
|
|
726
|
+
{ label: "转化", num: true },
|
|
727
|
+
{ label: "CPA", num: true },
|
|
728
|
+
],
|
|
729
|
+
daily
|
|
730
|
+
.map(function (r) {
|
|
731
|
+
return (
|
|
732
|
+
"<tr><td>" +
|
|
733
|
+
escapeHtml(r.date || "") +
|
|
734
|
+
'</td><td class="num">' +
|
|
735
|
+
money(r.spend, currency) +
|
|
736
|
+
'</td><td class="num">' +
|
|
737
|
+
int(r.impressions) +
|
|
738
|
+
'</td><td class="num">' +
|
|
739
|
+
int(r.clicks) +
|
|
740
|
+
'</td><td class="num">' +
|
|
741
|
+
pct(r.ctr) +
|
|
742
|
+
'</td><td class="num">' +
|
|
743
|
+
money(r.averageCpc, currency) +
|
|
744
|
+
'</td><td class="num">' +
|
|
745
|
+
num2(r.conversions) +
|
|
746
|
+
'</td><td class="num">' +
|
|
747
|
+
money(r.costPerConversion, currency) +
|
|
748
|
+
"</td></tr>"
|
|
749
|
+
);
|
|
750
|
+
})
|
|
751
|
+
.join("")
|
|
752
|
+
);
|
|
753
|
+
}
|
|
754
|
+
|
|
755
|
+
let weeklyBody = '<div class="empty-note">' + EMPTY_NOTE + "</div>";
|
|
756
|
+
if (weekly.length) {
|
|
757
|
+
weeklyBody = tableHtml(
|
|
758
|
+
[
|
|
759
|
+
{ label: "周次" },
|
|
760
|
+
{ label: "区间" },
|
|
761
|
+
{ label: "天数", num: true },
|
|
762
|
+
{ label: "消耗", num: true },
|
|
763
|
+
{ label: "点击", num: true },
|
|
764
|
+
{ label: "CTR", num: true },
|
|
765
|
+
{ label: "CPC", num: true },
|
|
766
|
+
{ label: "转化", num: true },
|
|
767
|
+
],
|
|
768
|
+
weekly
|
|
769
|
+
.map(function (r) {
|
|
770
|
+
return (
|
|
771
|
+
"<tr><td>" +
|
|
772
|
+
escapeHtml(r.weekLabel || "") +
|
|
773
|
+
"</td><td>" +
|
|
774
|
+
escapeHtml((r.startDate || "") + " ~ " + (r.endDate || "")) +
|
|
775
|
+
'</td><td class="num">' +
|
|
776
|
+
int(r.days) +
|
|
777
|
+
'</td><td class="num">' +
|
|
778
|
+
money(r.spend, currency) +
|
|
779
|
+
'</td><td class="num">' +
|
|
780
|
+
int(r.clicks) +
|
|
781
|
+
'</td><td class="num">' +
|
|
782
|
+
pct(r.ctr) +
|
|
783
|
+
'</td><td class="num">' +
|
|
784
|
+
money(r.averageCpc, currency) +
|
|
785
|
+
'</td><td class="num">' +
|
|
786
|
+
num2(r.conversions) +
|
|
787
|
+
"</td></tr>"
|
|
788
|
+
);
|
|
789
|
+
})
|
|
790
|
+
.join("")
|
|
791
|
+
);
|
|
792
|
+
}
|
|
793
|
+
|
|
794
|
+
return (
|
|
795
|
+
'<section id="daily"><div class="wrap">' +
|
|
796
|
+
sectionHead("日报表", "tables.daily(来自 yandex-analysis daily)") +
|
|
797
|
+
dailyBody +
|
|
798
|
+
analysisBlock(sec) +
|
|
799
|
+
"</div></section>" +
|
|
800
|
+
'<section id="weekly"><div class="wrap">' +
|
|
801
|
+
sectionHead("周报表", "由 daily 本地聚合(后端无独立 weekly 接口)") +
|
|
802
|
+
weeklyBody +
|
|
803
|
+
"</div></section>"
|
|
804
|
+
);
|
|
805
|
+
}
|
|
806
|
+
|
|
807
|
+
function renderAll(data) {
|
|
808
|
+
const currency = currencyOf(data);
|
|
809
|
+
const parts = [];
|
|
810
|
+
parts.push(renderHero(data));
|
|
811
|
+
parts.push(renderOverview(data));
|
|
812
|
+
parts.push(renderNext(data));
|
|
813
|
+
parts.push(
|
|
814
|
+
dimSection({
|
|
815
|
+
data: data,
|
|
816
|
+
id: "search",
|
|
817
|
+
narrativeKey: "search",
|
|
818
|
+
tableKey: "search",
|
|
819
|
+
title: "搜索网络 · Search",
|
|
820
|
+
desc: "AdNetworkType=SEARCH 汇总(tables.search)",
|
|
821
|
+
nameLabel: "网络",
|
|
822
|
+
nameOf: function (r) {
|
|
823
|
+
return r.network || "SEARCH";
|
|
824
|
+
},
|
|
825
|
+
})
|
|
826
|
+
);
|
|
827
|
+
parts.push(
|
|
828
|
+
dimSection({
|
|
829
|
+
data: data,
|
|
830
|
+
id: "campaign",
|
|
831
|
+
narrativeKey: "campaigns",
|
|
832
|
+
tableKey: "campaigns",
|
|
833
|
+
title: "Campaign",
|
|
834
|
+
desc: "按消耗 Top 系列(tables.campaigns)",
|
|
835
|
+
nameLabel: "系列",
|
|
836
|
+
nameOf: function (r) {
|
|
837
|
+
return r.campaignName || r.campaignId || "—";
|
|
838
|
+
},
|
|
839
|
+
extraHeaders: [{ label: "状态" }, { label: "类型" }],
|
|
840
|
+
extraCells: function (r) {
|
|
841
|
+
return (
|
|
842
|
+
"<td>" +
|
|
843
|
+
escapeHtml(r.status || r.state || "—") +
|
|
844
|
+
"</td><td>" +
|
|
845
|
+
escapeHtml(r.campaignType || "—") +
|
|
846
|
+
"</td>"
|
|
847
|
+
);
|
|
848
|
+
},
|
|
849
|
+
limit: 30,
|
|
850
|
+
})
|
|
851
|
+
);
|
|
852
|
+
parts.push(
|
|
853
|
+
dimSection({
|
|
854
|
+
data: data,
|
|
855
|
+
id: "keyword",
|
|
856
|
+
narrativeKey: "keywords",
|
|
857
|
+
tableKey: "keywords",
|
|
858
|
+
title: "关键词",
|
|
859
|
+
desc: "按消耗 Top 关键词(tables.keywords)",
|
|
860
|
+
nameLabel: "关键词",
|
|
861
|
+
nameOf: function (r) {
|
|
862
|
+
return r.keyword || "—";
|
|
863
|
+
},
|
|
864
|
+
extraHeaders: [{ label: "系列" }, { label: "匹配" }],
|
|
865
|
+
extraCells: function (r) {
|
|
866
|
+
return (
|
|
867
|
+
"<td>" +
|
|
868
|
+
escapeHtml(r.campaignName || "—") +
|
|
869
|
+
"</td><td>" +
|
|
870
|
+
escapeHtml(r.criteriaType || "—") +
|
|
871
|
+
"</td>"
|
|
872
|
+
);
|
|
873
|
+
},
|
|
874
|
+
limit: 40,
|
|
875
|
+
})
|
|
876
|
+
);
|
|
877
|
+
parts.push(
|
|
878
|
+
dimSection({
|
|
879
|
+
data: data,
|
|
880
|
+
id: "query",
|
|
881
|
+
narrativeKey: "searchTerms",
|
|
882
|
+
tableKey: "searchTerms",
|
|
883
|
+
title: "搜索词",
|
|
884
|
+
desc: "按消耗 Top 搜索词(tables.searchTerms;仅近 180 天)",
|
|
885
|
+
nameLabel: "搜索词",
|
|
886
|
+
nameOf: function (r) {
|
|
887
|
+
return r.searchQuery || "—";
|
|
888
|
+
},
|
|
889
|
+
extraHeaders: [{ label: "匹配关键词" }, { label: "系列" }],
|
|
890
|
+
extraCells: function (r) {
|
|
891
|
+
return (
|
|
892
|
+
"<td>" +
|
|
893
|
+
escapeHtml(r.matchedKeyword || "—") +
|
|
894
|
+
"</td><td>" +
|
|
895
|
+
escapeHtml(r.campaignName || "—") +
|
|
896
|
+
"</td>"
|
|
897
|
+
);
|
|
898
|
+
},
|
|
899
|
+
limit: 40,
|
|
900
|
+
})
|
|
901
|
+
);
|
|
902
|
+
parts.push(
|
|
903
|
+
dimSection({
|
|
904
|
+
data: data,
|
|
905
|
+
id: "geo",
|
|
906
|
+
narrativeKey: "geo",
|
|
907
|
+
tableKey: "geo",
|
|
908
|
+
title: "地域",
|
|
909
|
+
desc: "tables.geo",
|
|
910
|
+
nameLabel: "地域",
|
|
911
|
+
nameOf: function (r) {
|
|
912
|
+
return r.locationName || r.targetingLocationName || "—";
|
|
913
|
+
},
|
|
914
|
+
limit: 30,
|
|
915
|
+
})
|
|
916
|
+
);
|
|
917
|
+
parts.push(
|
|
918
|
+
dimSection({
|
|
919
|
+
data: data,
|
|
920
|
+
id: "device",
|
|
921
|
+
narrativeKey: "devices",
|
|
922
|
+
tableKey: "devices",
|
|
923
|
+
title: "设备",
|
|
924
|
+
desc: "tables.devices",
|
|
925
|
+
nameLabel: "设备",
|
|
926
|
+
nameOf: function (r) {
|
|
927
|
+
return r.device || "—";
|
|
928
|
+
},
|
|
929
|
+
limit: 20,
|
|
930
|
+
})
|
|
931
|
+
);
|
|
932
|
+
parts.push(renderDailyWeekly(data));
|
|
933
|
+
void currency;
|
|
934
|
+
return parts.join("\n");
|
|
935
|
+
}
|
|
936
|
+
|
|
937
|
+
function bindNav() {
|
|
938
|
+
const links = document.querySelectorAll(".nav a");
|
|
939
|
+
const sections = [...document.querySelectorAll("main section[id]")];
|
|
940
|
+
function onScroll() {
|
|
941
|
+
let current = sections[0]?.id;
|
|
942
|
+
for (const s of sections) {
|
|
943
|
+
if (s.getBoundingClientRect().top <= 100) current = s.id;
|
|
944
|
+
}
|
|
945
|
+
links.forEach(function (a) {
|
|
946
|
+
a.classList.toggle("active", a.getAttribute("href") === "#" + current);
|
|
947
|
+
});
|
|
948
|
+
}
|
|
949
|
+
window.addEventListener("scroll", onScroll, { passive: true });
|
|
950
|
+
onScroll();
|
|
951
|
+
}
|
|
952
|
+
|
|
953
|
+
document.addEventListener("DOMContentLoaded", function () {
|
|
954
|
+
const root = document.getElementById("report-root");
|
|
955
|
+
const data = window.__YANDEX_PERIOD_REPORT__;
|
|
956
|
+
if (!data) {
|
|
957
|
+
root.innerHTML =
|
|
958
|
+
'<div class="wrap"><div class="panel empty-note">未找到报告数据(window.__YANDEX_PERIOD_REPORT__ 为空),请通过 `yandex-analysis render` 生成本文件。</div></div>';
|
|
959
|
+
return;
|
|
960
|
+
}
|
|
961
|
+
root.innerHTML = renderAll(data);
|
|
962
|
+
bindNav();
|
|
963
|
+
});
|
|
964
|
+
})();
|
|
965
|
+
|
|
966
|
+
</script>
|
|
967
|
+
</body>
|
|
968
|
+
</html>
|