siluzan-tso-cli 1.1.44-beta.2 → 1.1.44-beta.3

package/README.md

@@ -51,7 +51,7 @@ siluzan-tso init -d /path/to/skills  # 写入自定义目录
 siluzan-tso init --force             # 强制覆盖已存在文件
 ```
 
-> **注意**：当前为测试版（1.1.44-beta.2），供内部测试使用。正式发布后安装命令将改为 `npm install -g siluzan-tso-cli`。
+> **注意**：当前为测试版（1.1.44-beta.3），供内部测试使用。正式发布后安装命令将改为 `npm install -g siluzan-tso-cli`。
 
 | 助手                    | 建议 `--ai`                          |
 | ----------------------- | ------------------------------------ |

package/dist/index.js

@@ -128632,7 +128632,6 @@ function createDefaultDiagnosisReportData() {
       keywordCount: 0,
       adCount: 0,
       extensionCount: 0,
-      negativeKeywordCount: 0,
       countriesWithConversionsCount: 0
     },
     conversionGoals: { items: [] },
@@ -128965,7 +128964,7 @@ function buildStructureCounts(resourceRecord, campaignRows2, keywordRows, search
     keywordCount,
     adCount: num(resourceRecord?.adCount),
     extensionCount: num(resourceRecord?.extensionCount),
-    negativeKeywordCount: num(resourceRecord?.negativeKeywordCount),
+    // collect 未拉取否词明细，不输出 negativeKeywordCount（避免报告展示 0 误导）
     countriesWithConversionsCount: num(resourceRecord?.countriesWithConversionsCount),
     searchTermCount: searchRows.length
   };
@@ -129126,6 +129125,7 @@ function buildGoogleAdsDiagnosisCollectPayload(opts) {
     loadSectionSnapshot(snapDir, "resource-counts", accountId, start, end)
   );
   const goldRecord = sectionRecord(loadSectionSnapshot(snapDir, "gold-account", accountId, start, end)) ?? {};
+  delete goldRecord.adsNegativeQualified;
   const campaignCurrent = sectionItems(
     loadSectionSnapshot(snapDir, "campaigns", accountId, start, end)
   );
@@ -129195,7 +129195,6 @@ function buildGoogleAdsDiagnosisCollectPayload(opts) {
     keywordCount: structureCounts.keywordCount,
     adCount: structureCounts.adCount,
     extensionCount: structureCounts.extensionCount,
-    negativeKeywordCount: structureCounts.negativeKeywordCount,
     countriesWithConversionsCount: structureCounts.countriesWithConversionsCount
   };
   data.conversionGoals = {
@@ -129930,7 +129929,7 @@ var NARRATIVE_CONSISTENCY_RULES = [
     id: "negative-keyword-zero-as-core-issue",
     textPattern: /否定(关键)?词.{0,40}(为\s*0|数量为\s*0|为0|缺少|没有)/,
     isContradicted: () => true,
-    hint: "\u7981\u6B62\u5C06\u300C\u5426\u5B9A\u5173\u952E\u8BCD\u6570\u91CF\u4E3A 0 / \u7F3A\u5C11\u5426\u8BCD\u300D\u5199\u5165 summary.keyIssues \u6216 diagnosisOverview.disadvantages\u3002structure.negativeKeywordCount \u53EF\u5728\u7ED3\u6784\u8868\u5C55\u793A\uFF0C\u4F46\u4E0D\u4F5C\u4E3A\u6838\u5FC3\u95EE\u9898\uFF1B\u5426\u8BCD\u5206\u6790\u653E\u5230\u5173\u952E\u8BCD/\u641C\u7D22\u8BCD\u6A21\u5757\u6309\u641C\u7D22\u8BCD\u6D6A\u8D39\u8BC1\u636E\u5199\u3002"
+    hint: "\u672C\u62A5\u544A collect \u672A\u62C9\u53D6\u5426\u8BCD\u6570\u636E\uFF0C\u7981\u6B62\u5C06\u300C\u5426\u5B9A\u5173\u952E\u8BCD\u6570\u91CF\u4E3A 0 / \u7F3A\u5C11\u5426\u8BCD\u300D\u5199\u5165 summary.keyIssues \u6216 diagnosisOverview.disadvantages\u3002\u6709\u641C\u7D22\u8BCD\u6D6A\u8D39\u65F6\u4EC5\u5728 \xA708 \u6309\u5177\u4F53\u641C\u7D22\u8BCD\u5199\u4F18\u5316\u5EFA\u8BAE\uFF0C\u52FF\u4EE5\u5426\u8BCD\u8BA1\u6570\u4E0B\u7ED3\u8BBA\u3002"
   },
   {
     id: "landing-page-missing-as-core-issue",

package/dist/skill/_meta.json

@@ -1,5 +1,5 @@
 {
   "slug": "siluzan-tso",
-  "version": "1.1.44-beta.2",
-  "publishedAt": 1786442545653
+  "version": "1.1.44-beta.3",
+  "publishedAt": 1786500005435
 }

package/dist/skill/references/report-templates/google-ads-diagnosis.md

@@ -68,7 +68,7 @@ siluzan-tso google-ads-diagnosis render \
 - 若环比列全为 `null`，检查落盘目录是否存在上一周期文件（如 `campaigns-<id>_20260503-20260602.json`）；不存在则**重新执行 collect**（勿用手动拼装或 Python 脚本绕过 CLI）。
 
 - **render 自动合并（默认开启）**：若同目录存在 `google-ads-diagnosis-collect.json`，且 Agent 改坏了 `campaigns` / `geographic` / `keywords` 的 `items`（缺 `title`/`currentCost` 或环比写成字符串）或整体覆盖丢弃了 `landingPageAnalysis.desktop`/`mobile`，CLI **自动从 collect.reportData 恢复**，保留 Agent 的 `analysis`/`suggestions`。可用 `--no-merge-collect` 关闭；`--collect <file>` 指定 collect 路径。
-- **render 硬校验**：合并后对比表仍不完整则 **exit 1**（避免 HTML 表体全空）；`campaigns/geographic/keywords.items` 默认同目录 collect **整表覆盖** Agent 改动（Agent 只填 analysis/suggestions）；`summary.keyIssues` / `diagnosisOverview.disadvantages` 与事实字段矛盾，或出现「否词=0 / 着陆页测速缺失」禁写项、预算/创意建议千篇一律、§07 写成关键词洞察时同样 **exit 1**。
+- **render 硬校验**：合并后对比表仍不完整则 **exit 1**（避免 HTML 表体全空）；`campaigns/geographic/keywords.items` 默认同目录 collect **整表覆盖** Agent 改动（Agent 只填 analysis/suggestions）；`summary.keyIssues` / `diagnosisOverview.disadvantages` 与事实字段矛盾，或出现「否词相关 / 着陆页测速缺失」禁写项、预算/创意建议千篇一律、§07 写成关键词洞察时同样 **exit 1**。
 
 - **禁止**在 `collect` 阶段生成或写入 `analysis` / `suggestions` / `diagnosisOverview` / `summary` 等建议性文案。
 - **禁止**跳过 Agent 直接 `render` collect 产物（`render` 会校验全部叙事 / 建议字段；调试可加 `--lenient`）。
@@ -144,7 +144,7 @@ siluzan-tso google-ads-diagnosis render \
   - 结论涉及「转化跟踪/GA 关联」→ 核对 `goldAccount.gaConfigured` / `goldAccount.conversionTrackingQualified`（按第 4 条 `true`=已达标）。
   - 结论涉及「着陆页测速/性能」→ 先看 `landingPageAnalysis.source`：`api` 才可用 desktop/mobile 的 score/FCP；`simple` 只能写简易诊断信号（`simpleDiagnosis`），**禁止**把 fetchMs 当 FCP 或编造性能指数；`none` 写「数据未获取」。
 - **禁止写入 keyIssues / disadvantages（render 硬拦截）**：
-  - 「否定关键词数量为 0 / 缺少否词过滤」——`structure.negativeKeywordCount` 可在结构表展示，**不要**抬升为核心问题；有搜索词浪费时在 §08 按具体搜索词写。
+  - 「否定关键词数量为 0 / 缺少否词过滤」——本报告 **collect 未拉取否词数据**，结构表与黄金账户**不展示否词项**；禁止据此下结论。有搜索词浪费时仅在 §08 按具体搜索词写。
   - 「着陆页性能数据缺失 / 无法评估加载速度」——测速未获取是采集降级，**不是**投放核心问题；只在 §07 `analysis` 说明即可。
 - `render` 会对已知矛盾与上述禁写模式做**硬校验**，命中直接 `exit 1`——须按提示改写，**禁止**删字段绕过。
 
@@ -243,10 +243,9 @@ siluzan-tso google-ads-diagnosis render \
 | 有效关键字 (Effective Keywords)       |      |
 | 有效广告 (Effective Ads)              |      |
 | 附加链接 (Sitelinks)                  |      |
-| 否定关键字 (Negative Keywords)        |      |
 | 有效国家 (Effective Countries)        |      |
 
-**对应字段**：`structure.campaignCount`、`adGroupCount`、`keywordCount`、`adCount`、`extensionCount`、`negativeKeywordCount`、`countriesWithConversionsCount`
+**对应字段**：`structure.campaignCount`、`adGroupCount`、`keywordCount`、`adCount`、`extensionCount`、`countriesWithConversionsCount`（**不含**否词计数；collect 未拉否词）
 
 ### 3.3 指标检测
 
@@ -329,10 +328,11 @@ siluzan-tso google-ads-diagnosis render \
 | 附加链接           |             |          |
 | 附加宣传信息       |             |          |
 | 附加电话信息       |             |          |
-| 否定词添加         |             |          |
 | 受众群体设置       |             |          |
 | 出价策略           |             |          |
 
+> 黄金账户表**不含**「否定词添加」（`adsNegativeQualified`）：collect 未拉取否词数据，render 会剥离该字段。
+
 **得分**：`goldAccountScore`；**未达标项数**：若有 `goldAccountUnqualifiedCount` 可注明。
 
 ---
@@ -498,7 +498,7 @@ siluzan-tso google-ads-diagnosis render \
 ### 12.1 核心问题总结
 
 - `summary.keyIssues`：逐条列出（或写「暂无核心问题」）
-- **不要写**：否词数量=0；着陆页测速数据缺失（见撰写硬约束第 5 条）
+- **不要写**：否词数量/缺少否词（本报告无否词数据）；着陆页测速数据缺失（见撰写硬约束第 5 条）
 
 ### 12.2 优先级优化路线图
 

package/dist/skill/report-templates/GoogleAdsDiagnosisReport.html

@@ -2110,7 +2110,7 @@
           { key: "adsSitelinkExtensionQualified", name: "附加链接" },
           { key: "adsCalloutExtensionQualified", name: "附加宣传信息" },
           { key: "adsCallExtensionQualified", name: "附加电话信息" },
-          { key: "adsNegativeQualified", name: "否定词添加" },
+          // collect 未拉取否词数据，不展示「否定词添加」
           { key: "audienceQualified", name: "受众群体设置" },
           { key: "biddingPolicyQualified", name: "出价策略" },
         ];
@@ -2130,7 +2130,6 @@
             附加链接: "请添加附加链接，为用户提供更多访问路径",
             附加宣传信息: "请添加宣传信息，突出产品优势",
             附加电话信息: "请添加电话信息，方便用户直接联系",
-            否定词添加: "请添加否定关键词，排除不相关流量",
             受众群体设置: "请设置受众群体，提高广告精准度",
             出价策略: "请使用智能出价策略，让Google AI优化出价",
           };
@@ -2933,31 +2932,83 @@
           return suggestions;
         };
 
+        /**
+         * 统一图例布局：卡片已有 HTML chart-title 时不再画 ECharts title，避免与 legend 重叠。
+         * 无 HTML 标题时把 ECharts title 置顶、legend 放底部。
+         */
+        const applyChartChrome = (option, opts = {}) => {
+          const { chartTitle, hasHtmlTitle = false, legendPlacement = "top" } = opts;
+          const next = { ...option };
+          const baseLegend =
+            typeof next.legend === "object" && next.legend ? { ...next.legend } : {};
+
+          if (hasHtmlTitle || !chartTitle) {
+            delete next.title;
+            if (baseLegend.orient === "vertical") {
+              next.legend = {
+                ...baseLegend,
+                orient: "vertical",
+                right: 10,
+                top: "middle",
+                left: undefined,
+                bottom: undefined,
+              };
+            } else if (legendPlacement === "bottom") {
+              next.legend = { ...baseLegend, bottom: 0, top: undefined, left: "center" };
+              if (next.grid) {
+                next.grid = {
+                  ...next.grid,
+                  bottom: Math.max(Number(next.grid.bottom) || 0, 48),
+                };
+              }
+            } else {
+              next.legend = { ...baseLegend, top: 4, left: "center", bottom: undefined };
+              if (next.grid) {
+                next.grid = { ...next.grid, top: 48 };
+              }
+            }
+          } else {
+            next.title = {
+              text: chartTitle,
+              left: "center",
+              top: 0,
+              textStyle: { fontSize: 14, fontWeight: "bold" },
+            };
+            next.legend = { ...baseLegend, bottom: 0, top: undefined, left: "center" };
+            if (next.grid) {
+              next.grid = {
+                ...next.grid,
+                top: 40,
+                bottom: Math.max(Number(next.grid.bottom) || 0, 48),
+              };
+            }
+          }
+          return next;
+        };
+
         const buildGeographicChartConfig = (items) => {
           if (!Array.isArray(items) || !items.length) return null;
           const labels = items.map((item) => getItemLabel(item, "geographic"));
           const dataPoints = items.map((item) => Number(item?.cost) || 0);
           if (!dataPoints.some((value) => value > 0)) return null;
-          return {
-            color: ["#3b68f9", "#5b8fff", "#7ba7ff", "#9db9ff", "#bfcbff", "#dce5ff"],
-            title: {
-              text: "地理位置消费分布",
-              left: "center",
-              textStyle: { fontSize: 16, fontWeight: "bold" },
+          return applyChartChrome(
+            {
+              color: ["#3b68f9", "#5b8fff", "#7ba7ff", "#9db9ff", "#bfcbff", "#dce5ff"],
+              tooltip: { trigger: "item" },
+              legend: { type: "scroll" },
+              series: [
+                {
+                  type: "pie",
+                  radius: ["40%", "65%"],
+                  center: ["50%", "46%"],
+                  itemStyle: { borderColor: "#ffffff", borderWidth: 2 },
+                  label: { show: false },
+                  data: labels.map((name, index) => ({ name, value: dataPoints[index] })),
+                },
+              ],
             },
-            tooltip: { trigger: "item" },
-            legend: { bottom: 0, type: "scroll" },
-            series: [
-              {
-                type: "pie",
-                radius: ["40%", "70%"],
-                center: ["50%", "48%"],
-                itemStyle: { borderColor: "#ffffff", borderWidth: 2 },
-                label: { show: false },
-                data: labels.map((name, index) => ({ name, value: dataPoints[index] })),
-              },
-            ],
-          };
+            { hasHtmlTitle: true, legendPlacement: "bottom" },
+          );
         };
 
         const buildDeviceChartConfig = (items) => {
@@ -2966,22 +3017,20 @@
           const costData = items.map((item) => Number(item?.cost) || 0);
           const conversionData = items.map((item) => Number(item?.conversions) || 0);
           if (!costData.some((v) => v > 0) && !conversionData.some((v) => v > 0)) return null;
-          return {
-            title: {
-              text: "设备类型表现对比",
-              left: "center",
-              textStyle: { fontSize: 16, fontWeight: "bold" },
+          return applyChartChrome(
+            {
+              tooltip: { trigger: "axis", axisPointer: { type: "shadow" } },
+              legend: {},
+              grid: { left: "8%", right: "5%", bottom: 30, containLabel: true },
+              xAxis: { type: "category", data: labels, axisLine: { show: false }, axisTick: { show: false } },
+              yAxis: { type: "value", splitLine: { lineStyle: { color: "#f0f0f0" } } },
+              series: [
+                { name: "消费", type: "bar", data: costData, itemStyle: { color: "#3b68f9" } },
+                { name: "转化次数", type: "bar", data: conversionData, itemStyle: { color: "#5b8fff" } },
+              ],
             },
-            tooltip: { trigger: "axis", axisPointer: { type: "shadow" } },
-            legend: { top: 28 },
-            grid: { left: "8%", right: "5%", top: 70, bottom: 30, containLabel: true },
-            xAxis: { type: "category", data: labels, axisLine: { show: false }, axisTick: { show: false } },
-            yAxis: { type: "value", splitLine: { lineStyle: { color: "#f0f0f0" } } },
-            series: [
-              { name: "消费", type: "bar", data: costData, itemStyle: { color: "#3b68f9" } },
-              { name: "转化次数", type: "bar", data: conversionData, itemStyle: { color: "#5b8fff" } },
-            ],
-          };
+            { hasHtmlTitle: true },
+          );
         };
 
         const buildAudienceChartConfig = (items) => {
@@ -2989,25 +3038,23 @@
           const labels = items.map((item) => getItemLabel(item, "audience"));
           const dataPoints = items.map((item) => Number(item?.cost) || 0);
           if (!dataPoints.some((value) => value > 0)) return null;
-          return {
-            color: ["#ff6b6b", "#4ecdc4", "#45b7d1", "#96ceb4", "#feca57", "#ff9ff3"],
-            title: {
-              text: "受众特征消费分布",
-              left: "center",
-              textStyle: { fontSize: 16, fontWeight: "bold" },
+          return applyChartChrome(
+            {
+              color: ["#ff6b6b", "#4ecdc4", "#45b7d1", "#96ceb4", "#feca57", "#ff9ff3"],
+              tooltip: { trigger: "item" },
+              legend: { orient: "vertical", type: "scroll" },
+              series: [
+                {
+                  type: "pie",
+                  radius: "65%",
+                  center: ["40%", "55%"],
+                  itemStyle: { borderColor: "#ffffff", borderWidth: 2 },
+                  data: labels.map((name, index) => ({ name, value: dataPoints[index] })),
+                },
+              ],
             },
-            tooltip: { trigger: "item" },
-            legend: { orient: "vertical", right: 10, top: "middle", type: "scroll" },
-            series: [
-              {
-                type: "pie",
-                radius: "65%",
-                center: ["40%", "55%"],
-                itemStyle: { borderColor: "#ffffff", borderWidth: 2 },
-                data: labels.map((name, index) => ({ name, value: dataPoints[index] })),
-              },
-            ],
-          };
+            { hasHtmlTitle: true },
+          );
         };
 
         const buildCustomAudienceChartConfig = (items) => {
@@ -3029,31 +3076,29 @@
             if (totalConversions === 0) return 0;
             return Number(((conversions / totalConversions) * 100).toFixed(2));
           });
-          return {
-            title: {
-              text: "自定义受众花费与转化占比",
-              left: "center",
-              textStyle: { fontSize: 16, fontWeight: "bold" },
-            },
-            tooltip: {
-              trigger: "axis",
-              axisPointer: { type: "shadow" },
-              formatter: (params) =>
-                params.map((p) => `${p.marker}${p.seriesName}: ${p.value}%`).join("<br/>"),
-            },
-            legend: { top: 28 },
-            grid: { left: "8%", right: "5%", top: 70, bottom: 30, containLabel: true },
-            xAxis: { type: "category", data: labels, axisLine: { show: false }, axisTick: { show: false } },
-            yAxis: {
-              type: "value",
-              axisLabel: { formatter: "{value}%" },
-              splitLine: { lineStyle: { color: "#f0f0f0" } },
+          return applyChartChrome(
+            {
+              tooltip: {
+                trigger: "axis",
+                axisPointer: { type: "shadow" },
+                formatter: (params) =>
+                  params.map((p) => `${p.marker}${p.seriesName}: ${p.value}%`).join("<br/>"),
+              },
+              legend: {},
+              grid: { left: "8%", right: "5%", bottom: 30, containLabel: true },
+              xAxis: { type: "category", data: labels, axisLine: { show: false }, axisTick: { show: false } },
+              yAxis: {
+                type: "value",
+                axisLabel: { formatter: "{value}%" },
+                splitLine: { lineStyle: { color: "#f0f0f0" } },
+              },
+              series: [
+                { name: "花费占比 (%)", type: "bar", data: costPercent, itemStyle: { color: "#3b68f9" } },
+                { name: "转化占比 (%)", type: "bar", data: conversionPercent, itemStyle: { color: "#5b8fff" } },
+              ],
             },
-            series: [
-              { name: "花费占比 (%)", type: "bar", data: costPercent, itemStyle: { color: "#3b68f9" } },
-              { name: "转化占比 (%)", type: "bar", data: conversionPercent, itemStyle: { color: "#5b8fff" } },
-            ],
-          };
+            { hasHtmlTitle: true },
+          );
         };
 
         const buildTargetingTableRow = (item, labelKey) => {
@@ -3387,22 +3432,28 @@
 
         const buildKeywordChartConfig = (items) => {
           if (!Array.isArray(items) || !items.length) {
-            return {
-              title: { text: "关键词表现趋势", left: "center" },
-              tooltip: { trigger: "axis", axisPointer: { type: "shadow" }, valueFormatter: (v) => `${v}%` },
-              legend: { top: 28 },
-              grid: { left: "8%", right: "5%", top: 60, bottom: 30, containLabel: true },
-              xAxis: { type: "category", data: ["暂无数据"] },
-              yAxis: { type: "value", axisLabel: { formatter: "{value}%" } },
-              series: [
-                {
-                  name: "花费占比 (%)",
-                  type: "bar",
-                  data: [0],
-                  itemStyle: { color: "rgba(59, 104, 249, 0.6)", borderRadius: 6 },
+            return applyChartChrome(
+              {
+                tooltip: {
+                  trigger: "axis",
+                  axisPointer: { type: "shadow" },
+                  valueFormatter: (v) => `${v}%`,
                 },
-              ],
-            };
+                legend: {},
+                grid: { left: "8%", right: "5%", containLabel: true },
+                xAxis: { type: "category", data: ["暂无数据"] },
+                yAxis: { type: "value", axisLabel: { formatter: "{value}%" } },
+                series: [
+                  {
+                    name: "花费占比 (%)",
+                    type: "bar",
+                    data: [0],
+                    itemStyle: { color: "rgba(59, 104, 249, 0.6)", borderRadius: 6 },
+                  },
+                ],
+              },
+              { chartTitle: "关键词表现趋势" },
+            );
           }
 
           const topItems = items.slice(0, 20);
@@ -3416,52 +3467,60 @@
             return Number.isFinite(value) ? Number(value.toFixed(2)) : 0;
           });
 
-          return {
-            title: { text: "关键词表现趋势", left: "center" },
-            tooltip: { trigger: "axis", axisPointer: { type: "shadow" }, valueFormatter: (v) => `${v}%` },
-            legend: { top: 28 },
-            grid: { left: "8%", right: "5%", top: 60, bottom: 60, containLabel: true },
-            xAxis: {
-              type: "category",
-              data: labels,
-              axisLabel: { rotate: 45 },
-            },
-            yAxis: { type: "value", axisLabel: { formatter: "{value}%" } },
-            series: [
-              {
-                name: "花费占比 (%)",
-                type: "bar",
-                data: costShareValues,
-                itemStyle: { color: "rgba(59, 104, 249, 0.7)", borderRadius: 6 },
+          return applyChartChrome(
+            {
+              tooltip: {
+                trigger: "axis",
+                axisPointer: { type: "shadow" },
+                valueFormatter: (v) => `${v}%`,
               },
-              {
-                name: "转化占比 (%)",
-                type: "bar",
-                data: conversionShareValues,
-                itemStyle: { color: "rgba(16, 185, 129, 0.7)", borderRadius: 6 },
+              legend: {},
+              grid: { left: "8%", right: "5%", bottom: 60, containLabel: true },
+              xAxis: {
+                type: "category",
+                data: labels,
+                axisLabel: { rotate: 45 },
               },
-            ],
-          };
-        };
-
-        const buildSearchTermsChartConfig = (items) => {
-          if (!Array.isArray(items) || !items.length) {
-            return {
-              title: { text: "搜索词表现趋势", left: "center" },
-              tooltip: { trigger: "axis", axisPointer: { type: "shadow" } },
-              legend: { top: 28 },
-              grid: { left: "8%", right: "5%", top: 60, bottom: 30, containLabel: true },
-              xAxis: { type: "category", data: ["暂无数据"] },
-              yAxis: { type: "value" },
+              yAxis: { type: "value", axisLabel: { formatter: "{value}%" } },
               series: [
                 {
-                  name: "展示次数",
+                  name: "花费占比 (%)",
+                  type: "bar",
+                  data: costShareValues,
+                  itemStyle: { color: "rgba(59, 104, 249, 0.7)", borderRadius: 6 },
+                },
+                {
+                  name: "转化占比 (%)",
                   type: "bar",
-                  data: [0],
-                  itemStyle: { color: "rgba(245, 158, 11, 0.7)", borderRadius: 6 },
+                  data: conversionShareValues,
+                  itemStyle: { color: "rgba(16, 185, 129, 0.7)", borderRadius: 6 },
                 },
               ],
-            };
+            },
+            { chartTitle: "关键词表现趋势" },
+          );
+        };
+
+        const buildSearchTermsChartConfig = (items) => {
+          if (!Array.isArray(items) || !items.length) {
+            return applyChartChrome(
+              {
+                tooltip: { trigger: "axis", axisPointer: { type: "shadow" } },
+                legend: {},
+                grid: { left: "8%", right: "5%", containLabel: true },
+                xAxis: { type: "category", data: ["暂无数据"] },
+                yAxis: { type: "value" },
+                series: [
+                  {
+                    name: "展示次数",
+                    type: "bar",
+                    data: [0],
+                    itemStyle: { color: "rgba(245, 158, 11, 0.7)", borderRadius: 6 },
+                  },
+                ],
+              },
+              { chartTitle: "搜索词表现趋势" },
+            );
           }
 
           const topItems = items.slice(0, 10);
@@ -3469,32 +3528,34 @@
           const impressionsData = topItems.map((item) => Number(item?.impressions) || 0);
           const clicksData = topItems.map((item) => Number(item?.clicks) || 0);
 
-          return {
-            title: { text: "搜索词表现趋势", left: "center" },
-            tooltip: { trigger: "axis", axisPointer: { type: "shadow" } },
-            legend: { top: 28 },
-            grid: { left: "8%", right: "5%", top: 60, bottom: 60, containLabel: true },
-            xAxis: {
-              type: "category",
-              data: labels,
-              axisLabel: { rotate: 45 },
-            },
-            yAxis: { type: "value" },
-            series: [
-              {
-                name: "展示次数",
-                type: "bar",
-                data: impressionsData,
-                itemStyle: { color: "rgba(245, 158, 11, 0.75)", borderRadius: 6 },
-              },
-              {
-                name: "点击次数",
-                type: "bar",
-                data: clicksData,
-                itemStyle: { color: "rgba(16, 185, 129, 0.75)", borderRadius: 6 },
+          return applyChartChrome(
+            {
+              tooltip: { trigger: "axis", axisPointer: { type: "shadow" } },
+              legend: {},
+              grid: { left: "8%", right: "5%", bottom: 60, containLabel: true },
+              xAxis: {
+                type: "category",
+                data: labels,
+                axisLabel: { rotate: 45 },
               },
-            ],
-          };
+              yAxis: { type: "value" },
+              series: [
+                {
+                  name: "展示次数",
+                  type: "bar",
+                  data: impressionsData,
+                  itemStyle: { color: "rgba(245, 158, 11, 0.75)", borderRadius: 6 },
+                },
+                {
+                  name: "点击次数",
+                  type: "bar",
+                  data: clicksData,
+                  itemStyle: { color: "rgba(16, 185, 129, 0.75)", borderRadius: 6 },
+                },
+              ],
+            },
+            { chartTitle: "搜索词表现趋势" },
+          );
         };
 
         const STRATEGY_NAME_MAP = {
@@ -4101,22 +4162,78 @@
             if (useCostClickTrend) {
               const costData = items.map((item) => Number(item?.cost) || 0);
               const clicksData = items.map((item) => Number(item?.clicks) || 0);
-              return {
+              return applyChartChrome(
+                {
+                  tooltip: { trigger: "axis" },
+                  legend: { textStyle: { fontSize: 12 } },
+                  grid: { left: "8%", right: "8%", bottom: 30, containLabel: true },
+                  xAxis: { type: "category", data: labels, axisLabel: { fontSize: 11 } },
+                  yAxis: [
+                    {
+                      type: "value",
+                      name: "消耗",
+                      position: "left",
+                      axisLabel: { fontSize: 11 },
+                      nameTextStyle: { fontSize: 12 },
+                    },
+                    {
+                      type: "value",
+                      name: "点击次数",
+                      position: "right",
+                      splitLine: { show: false },
+                      axisLabel: { fontSize: 11 },
+                      nameTextStyle: { fontSize: 12 },
+                    },
+                  ],
+                  series: [
+                    {
+                      name: "消耗",
+                      type: "line",
+                      data: costData,
+                      smooth: 0.3,
+                      symbolSize: 6,
+                      yAxisIndex: 0,
+                      lineStyle: { color: "#3b82f6" },
+                      itemStyle: { color: "#3b82f6" },
+                      areaStyle: { color: "rgba(59, 130, 246, 0.12)" },
+                    },
+                    {
+                      name: "点击次数",
+                      type: "line",
+                      data: clicksData,
+                      smooth: 0.3,
+                      symbolSize: 6,
+                      yAxisIndex: 1,
+                      lineStyle: { color: "#10b981" },
+                      itemStyle: { color: "#10b981" },
+                      areaStyle: { color: "rgba(16, 185, 129, 0.12)" },
+                    },
+                  ],
+                },
+                { hasHtmlTitle: true },
+              );
+            }
+
+            const cpaData = items.map((item) => Number(item?.cpa) || 0);
+            const conversionsData = items.map((item) => Number(item?.conversions ?? 0));
+
+            return applyChartChrome(
+              {
                 tooltip: { trigger: "axis" },
-                legend: { top: 0, textStyle: { fontSize: 12 } },
-                grid: { left: "8%", right: "8%", top: 40, bottom: 30, containLabel: true },
+                legend: { textStyle: { fontSize: 12 } },
+                grid: { left: "8%", right: "8%", bottom: 30, containLabel: true },
                 xAxis: { type: "category", data: labels, axisLabel: { fontSize: 11 } },
                 yAxis: [
                   {
                     type: "value",
-                    name: "消耗",
+                    name: "CPA",
                     position: "left",
                     axisLabel: { fontSize: 11 },
                     nameTextStyle: { fontSize: 12 },
                   },
                   {
                     type: "value",
-                    name: "点击次数",
+                    name: "转化次数",
                     position: "right",
                     splitLine: { show: false },
                     axisLabel: { fontSize: 11 },
@@ -4125,9 +4242,9 @@
                 ],
                 series: [
                   {
-                    name: "消耗",
+                    name: "CPA",
                     type: "line",
-                    data: costData,
+                    data: cpaData,
                     smooth: 0.3,
                     symbolSize: 6,
                     yAxisIndex: 0,
@@ -4136,70 +4253,20 @@
                     areaStyle: { color: "rgba(59, 130, 246, 0.12)" },
                   },
                   {
-                    name: "点击次数",
+                    name: "转化次数",
                     type: "line",
-                    data: clicksData,
+                    data: conversionsData,
                     smooth: 0.3,
                     symbolSize: 6,
                     yAxisIndex: 1,
-                    lineStyle: { color: "#10b981" },
-                    itemStyle: { color: "#10b981" },
-                    areaStyle: { color: "rgba(16, 185, 129, 0.12)" },
+                    lineStyle: { color: "#f97316" },
+                    itemStyle: { color: "#f97316" },
+                    areaStyle: { color: "rgba(249, 115, 22, 0.12)" },
                   },
                 ],
-              };
-            }
-
-            const cpaData = items.map((item) => Number(item?.cpa) || 0);
-            const conversionsData = items.map((item) => Number(item?.conversions ?? 0));
-
-            return {
-              tooltip: { trigger: "axis" },
-              legend: { top: 0, textStyle: { fontSize: 12 } },
-              grid: { left: "8%", right: "8%", top: 40, bottom: 30, containLabel: true },
-              xAxis: { type: "category", data: labels, axisLabel: { fontSize: 11 } },
-              yAxis: [
-                {
-                  type: "value",
-                  name: "CPA",
-                  position: "left",
-                  axisLabel: { fontSize: 11 },
-                  nameTextStyle: { fontSize: 12 },
-                },
-                {
-                  type: "value",
-                  name: "转化次数",
-                  position: "right",
-                  splitLine: { show: false },
-                  axisLabel: { fontSize: 11 },
-                  nameTextStyle: { fontSize: 12 },
-                },
-              ],
-              series: [
-                {
-                  name: "CPA",
-                  type: "line",
-                  data: cpaData,
-                  smooth: 0.3,
-                  symbolSize: 6,
-                  yAxisIndex: 0,
-                  lineStyle: { color: "#3b82f6" },
-                  itemStyle: { color: "#3b82f6" },
-                  areaStyle: { color: "rgba(59, 130, 246, 0.12)" },
-                },
-                {
-                  name: "转化次数",
-                  type: "line",
-                  data: conversionsData,
-                  smooth: 0.3,
-                  symbolSize: 6,
-                  yAxisIndex: 1,
-                  lineStyle: { color: "#f97316" },
-                  itemStyle: { color: "#f97316" },
-                  areaStyle: { color: "rgba(249, 115, 22, 0.12)" },
-                },
-              ],
-            };
+              },
+              { hasHtmlTitle: true },
+            );
           }
 
           const labels = ["消耗", "点击", "转化"];
@@ -4485,10 +4552,6 @@
               label: "附加链接 (Sitelinks)",
               value: structure.extensionCount ?? 0,
             },
-            {
-              label: "否定关键字 (Negative Keywords)",
-              value: structure.negativeKeywordCount ?? 0,
-            },
             {
               label: "有效国家 (Effective Countries)",
               value: structure.countriesWithConversionsCount ?? 0,
@@ -4921,10 +4984,8 @@
             (count, item) => count + (goldAccount[item.key] ? 1 : 0),
             0,
           );
-          const unqualifiedCount =
-            typeof goldAccount.goldAccountUnqualifiedCount === "number"
-              ? goldAccount.goldAccountUnqualifiedCount
-              : totalItems - qualifiedCount;
+          // 按当前展示项重算（已排除否词项），勿用可能含 adsNegativeQualified 的接口计数
+          const unqualifiedCount = totalItems - qualifiedCount;
           const scoreValue =
             goldAccount.goldAccountScore !== undefined && goldAccount.goldAccountScore !== null
               ? String(goldAccount.goldAccountScore)

package/dist/skill/report-templates/google-ads-diagnosis.md

@@ -68,7 +68,7 @@ siluzan-tso google-ads-diagnosis render \
 - 若环比列全为 `null`，检查落盘目录是否存在上一周期文件（如 `campaigns-<id>_20260503-20260602.json`）；不存在则**重新执行 collect**（勿用手动拼装或 Python 脚本绕过 CLI）。
 
 - **render 自动合并（默认开启）**：若同目录存在 `google-ads-diagnosis-collect.json`，且 Agent 改坏了 `campaigns` / `geographic` / `keywords` 的 `items`（缺 `title`/`currentCost` 或环比写成字符串）或整体覆盖丢弃了 `landingPageAnalysis.desktop`/`mobile`，CLI **自动从 collect.reportData 恢复**，保留 Agent 的 `analysis`/`suggestions`。可用 `--no-merge-collect` 关闭；`--collect <file>` 指定 collect 路径。
-- **render 硬校验**：合并后对比表仍不完整则 **exit 1**（避免 HTML 表体全空）；`campaigns/geographic/keywords.items` 默认同目录 collect **整表覆盖** Agent 改动（Agent 只填 analysis/suggestions）；`summary.keyIssues` / `diagnosisOverview.disadvantages` 与事实字段矛盾，或出现「否词=0 / 着陆页测速缺失」禁写项、预算/创意建议千篇一律、§07 写成关键词洞察时同样 **exit 1**。
+- **render 硬校验**：合并后对比表仍不完整则 **exit 1**（避免 HTML 表体全空）；`campaigns/geographic/keywords.items` 默认同目录 collect **整表覆盖** Agent 改动（Agent 只填 analysis/suggestions）；`summary.keyIssues` / `diagnosisOverview.disadvantages` 与事实字段矛盾，或出现「否词相关 / 着陆页测速缺失」禁写项、预算/创意建议千篇一律、§07 写成关键词洞察时同样 **exit 1**。
 
 - **禁止**在 `collect` 阶段生成或写入 `analysis` / `suggestions` / `diagnosisOverview` / `summary` 等建议性文案。
 - **禁止**跳过 Agent 直接 `render` collect 产物（`render` 会校验全部叙事 / 建议字段；调试可加 `--lenient`）。
@@ -144,7 +144,7 @@ siluzan-tso google-ads-diagnosis render \
   - 结论涉及「转化跟踪/GA 关联」→ 核对 `goldAccount.gaConfigured` / `goldAccount.conversionTrackingQualified`（按第 4 条 `true`=已达标）。
   - 结论涉及「着陆页测速/性能」→ 先看 `landingPageAnalysis.source`：`api` 才可用 desktop/mobile 的 score/FCP；`simple` 只能写简易诊断信号（`simpleDiagnosis`），**禁止**把 fetchMs 当 FCP 或编造性能指数；`none` 写「数据未获取」。
 - **禁止写入 keyIssues / disadvantages（render 硬拦截）**：
-  - 「否定关键词数量为 0 / 缺少否词过滤」——`structure.negativeKeywordCount` 可在结构表展示，**不要**抬升为核心问题；有搜索词浪费时在 §08 按具体搜索词写。
+  - 「否定关键词数量为 0 / 缺少否词过滤」——本报告 **collect 未拉取否词数据**，结构表与黄金账户**不展示否词项**；禁止据此下结论。有搜索词浪费时仅在 §08 按具体搜索词写。
   - 「着陆页性能数据缺失 / 无法评估加载速度」——测速未获取是采集降级，**不是**投放核心问题；只在 §07 `analysis` 说明即可。
 - `render` 会对已知矛盾与上述禁写模式做**硬校验**，命中直接 `exit 1`——须按提示改写，**禁止**删字段绕过。
 
@@ -243,10 +243,9 @@ siluzan-tso google-ads-diagnosis render \
 | 有效关键字 (Effective Keywords)       |      |
 | 有效广告 (Effective Ads)              |      |
 | 附加链接 (Sitelinks)                  |      |
-| 否定关键字 (Negative Keywords)        |      |
 | 有效国家 (Effective Countries)        |      |
 
-**对应字段**：`structure.campaignCount`、`adGroupCount`、`keywordCount`、`adCount`、`extensionCount`、`negativeKeywordCount`、`countriesWithConversionsCount`
+**对应字段**：`structure.campaignCount`、`adGroupCount`、`keywordCount`、`adCount`、`extensionCount`、`countriesWithConversionsCount`（**不含**否词计数；collect 未拉否词）
 
 ### 3.3 指标检测
 
@@ -329,10 +328,11 @@ siluzan-tso google-ads-diagnosis render \
 | 附加链接           |             |          |
 | 附加宣传信息       |             |          |
 | 附加电话信息       |             |          |
-| 否定词添加         |             |          |
 | 受众群体设置       |             |          |
 | 出价策略           |             |          |
 
+> 黄金账户表**不含**「否定词添加」（`adsNegativeQualified`）：collect 未拉取否词数据，render 会剥离该字段。
+
 **得分**：`goldAccountScore`；**未达标项数**：若有 `goldAccountUnqualifiedCount` 可注明。
 
 ---
@@ -498,7 +498,7 @@ siluzan-tso google-ads-diagnosis render \
 ### 12.1 核心问题总结
 
 - `summary.keyIssues`：逐条列出（或写「暂无核心问题」）
-- **不要写**：否词数量=0；着陆页测速数据缺失（见撰写硬约束第 5 条）
+- **不要写**：否词数量/缺少否词（本报告无否词数据）；着陆页测速数据缺失（见撰写硬约束第 5 条）
 
 ### 12.2 优先级优化路线图
 

package/dist/skill/scripts/install.ps1

@@ -9,7 +9,7 @@ $ErrorActionPreference = 'Stop'
 # -- Package info (injected at build time) ------------------------------------
 $PKG_NAME    = 'siluzan-tso-cli'
 # PKG_VERSION 锁定到与本脚本同批构建产物一致的版本，避免与 dist/skill 错位
-$PKG_VERSION = '1.1.44-beta.2'
+$PKG_VERSION = '1.1.44-beta.3'
 $CLI_BIN     = 'siluzan-tso'
 $SKILL_LABEL = 'Siluzan TSO'
 $INSTALL_CMD = 'npm install -g siluzan-tso-cli@beta'

package/dist/skill/scripts/install.sh

@@ -9,7 +9,7 @@ set -euo pipefail
 # -- Package info (injected at build time) ------------------------------------
 readonly PKG_NAME="siluzan-tso-cli"
 # PKG_VERSION 锁定到与本脚本同批构建产物一致的版本，避免与 dist/skill 错位
-readonly PKG_VERSION="1.1.44-beta.2"
+readonly PKG_VERSION="1.1.44-beta.3"
 readonly CLI_BIN="siluzan-tso"
 readonly SKILL_LABEL="Siluzan TSO"
 readonly INSTALL_CMD="npm install -g siluzan-tso-cli@beta"

package/package.json

@@ -1,6 +1,6 @@
 {
   "name": "siluzan-tso-cli",
-  "version": "1.1.44-beta.2",
+  "version": "1.1.44-beta.3",
   "description": "Siluzan 广告账户管理 CLI — 查询账户、余额、消耗数据，管理绑定关系与充值。",
   "keywords": [
     "ad-account",