siluzan-tso-cli 1.1.36 → 1.1.37-beta.2
This diff represents the content of publicly available package versions that have been released to one of the supported registries. The information contained in this diff is provided for informational purposes only and reflects changes between package versions as they appear in their respective public registries.
- package/README.md +2 -1
- package/dist/index.js +2860 -746
- package/dist/skill/_meta.json +2 -2
- package/dist/skill/assets/google-period-report.schema.json +226 -0
- package/dist/skill/assets/pmax-create-template.md +7 -1
- package/dist/skill/references/accounts/accounts.md +3 -3
- package/dist/skill/references/accounts/finance.md +1 -1
- package/dist/skill/references/accounts/open-account-by-media.md +1 -1
- package/dist/skill/references/accounts/open-account-google-ui.md +1 -1
- package/dist/skill/references/analytics/rag.md +1 -1
- package/dist/skill/references/analytics/reporting.md +5 -5
- package/dist/skill/references/core/setup.md +5 -5
- package/dist/skill/references/misc/tso-home.md +2 -2
- package/dist/skill/references/report-templates/README.md +14 -14
- package/dist/skill/references/report-templates/REPORT-WORKFLOW.md +23 -15
- package/dist/skill/references/report-templates/bing-period-report.md +89 -23
- package/dist/skill/references/report-templates/google-period-report.md +55 -5
- package/dist/skill/references/report-templates/meta-account-diagnosis-report.md +144 -16
- package/dist/skill/references/report-templates/tiktok-period-report.md +112 -7
- package/dist/skill/report-templates/README.md +14 -14
- package/dist/skill/report-templates/REPORT-WORKFLOW.md +23 -15
- package/dist/skill/report-templates/bing-period-report.html +1343 -0
- package/dist/skill/report-templates/bing-period-report.md +89 -23
- package/dist/skill/report-templates/google-period-report.html +1314 -0
- package/dist/skill/report-templates/google-period-report.md +55 -5
- package/dist/skill/report-templates/meta-account-diagnosis-report.html +1124 -0
- package/dist/skill/report-templates/meta-account-diagnosis-report.md +144 -16
- package/dist/skill/report-templates/tiktok-period-report.html +1111 -0
- package/dist/skill/report-templates/tiktok-period-report.md +112 -7
- package/dist/skill/scripts/install.ps1 +3 -3
- package/dist/skill/scripts/install.sh +3 -3
- package/package.json +1 -1
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<!doctype html>
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<html lang="zh-CN">
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<head>
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<meta charset="UTF-8" />
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<meta name="viewport" content="width=device-width, initial-scale=1.0, viewport-fit=cover" />
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<title>Bing 广告账户分析报告</title>
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<script src="https://staticpn.siluzan.com/assets/slz/homeCDN/echarts.js"></script>
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<style>
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:root {
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--bg: #f4f6fb;
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--surface: #ffffff;
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--surface-2: #f8fafc;
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--surface-hover: #f1f5f9;
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--border: rgba(15, 23, 42, 0.08);
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--border-strong: rgba(15, 23, 42, 0.14);
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--text: #0f172a;
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--text-dim: #475569;
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--muted: #94a3b8;
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--blue: #0ea5e9;
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--blue-deep: #0369a1;
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--purple: #6366f1;
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--cyan: #06b6d4;
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--green: #10b981;
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--green-deep: #047857;
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--yellow: #f59e0b;
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--orange: #f97316;
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--pink: #ec4899;
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--red: #ef4444;
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--red-deep: #b91c1c;
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--accent: var(--blue);
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--radius-lg: 16px;
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--radius-md: 12px;
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--radius-sm: 8px;
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--shadow-card: 0 1px 2px rgba(15, 23, 42, 0.04), 0 10px 26px -14px rgba(15, 23, 42, 0.12);
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}
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* {
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box-sizing: border-box;
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}
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html {
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scroll-behavior: smooth;
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}
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body {
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font-family:
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"Segoe UI",
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-apple-system,
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"PingFang SC",
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"Microsoft YaHei",
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sans-serif;
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background:
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radial-gradient(1100px 560px at 8% -8%, rgba(14, 165, 233, 0.08), transparent 60%),
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radial-gradient(900px 480px at 104% 0%, rgba(99, 102, 241, 0.06), transparent 55%),
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var(--bg);
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color: var(--text);
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line-height: 1.7;
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}
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/* ── Hero ── */
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background: linear-gradient(155deg, #eaf7ff 0%, #ffffff 55%, #ffffff 100%);
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padding: 34px 36px;
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margin-bottom: 26px;
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overflow: hidden;
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box-shadow: var(--shadow-card);
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animation: fadeInUp 0.5s ease both;
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}
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background: radial-gradient(circle, rgba(14, 165, 233, 0.12), transparent 70%);
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font-size: 0.72rem;
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letter-spacing: 0.09em;
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color: var(--blue-deep);
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background: rgba(14, 165, 233, 0.1);
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border: 1px solid rgba(14, 165, 233, 0.22);
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border-radius: 999px;
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padding: 4px 12px 4px 10px;
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border-radius: 50%;
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background: var(--blue);
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box-shadow: 0 0 0 3px rgba(14, 165, 233, 0.2);
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}
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font-size: 1.95rem;
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.meta-chip {
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gap: 6px;
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font-size: 0.78rem;
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color: var(--text-dim);
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background: rgba(15, 23, 42, 0.03);
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border: 1px solid var(--border);
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border-radius: 999px;
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padding: 5px 12px;
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}
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.meta-chip b {
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color: var(--text);
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}
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grid-template-columns: repeat(auto-fit, minmax(146px, 1fr));
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gap: 12px;
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margin-top: 24px;
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}
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.kpi {
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position: relative;
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border: 1px solid var(--border);
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border-radius: var(--radius-md);
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padding: 15px 16px 14px;
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overflow: hidden;
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transition:
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transform 0.15s ease,
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border-color 0.15s ease,
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box-shadow 0.15s ease;
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background: var(--kpi-color, var(--blue));
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border-color: var(--border-strong);
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box-shadow: 0 8px 18px -10px rgba(15, 23, 42, 0.18);
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background: var(--kpi-color, var(--blue));
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.kpi .l {
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font-size: 0.72rem;
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.kpi .v {
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font-size: 1.4rem;
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color: var(--text);
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margin-top: 6px;
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font-variant-numeric: tabular-nums;
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font-size: 0.7rem;
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margin-top: 8px;
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padding: 2px 7px;
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.kpi .d.up {
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background: rgba(16, 185, 129, 0.12);
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}
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.kpi .d.down {
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background: rgba(239, 68, 68, 0.12);
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}
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/* ── Quick nav ── */
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.toc {
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margin: 22px 0 6px;
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}
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.toc a {
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color: var(--text-dim);
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font-size: 0.79rem;
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padding: 6px 13px;
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background: var(--surface);
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border: 1px solid var(--border);
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border-radius: 999px;
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transition: all 0.15s ease;
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scroll-margin-top: 16px;
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}
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.toc a:hover {
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color: var(--text);
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border-color: var(--border-strong);
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background: var(--surface-hover);
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}
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.toc a.active {
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background: linear-gradient(135deg, var(--blue), var(--purple));
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border-color: transparent;
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}
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/* ── Sections ── */
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section {
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margin-bottom: 34px;
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scroll-margin-top: 14px;
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animation: fadeInUp 0.5s ease both;
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}
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.sec-head {
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margin: 30px 0 14px;
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}
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.sec-num {
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flex: none;
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display: inline-flex;
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align-items: center;
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justify-content: center;
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width: 30px;
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height: 30px;
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border-radius: 9px;
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background: linear-gradient(135deg, var(--blue), var(--purple));
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color: #fff;
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font-size: 0.82rem;
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margin-top: 2px;
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}
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.sec-head h2 {
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margin: 0;
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font-size: 1.22rem;
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font-weight: 700;
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letter-spacing: -0.005em;
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color: var(--text);
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}
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.sec-desc {
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margin: 3px 0 0;
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font-size: 0.82rem;
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color: var(--muted);
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}
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.card {
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background: var(--surface);
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border: 1px solid var(--border);
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border-radius: var(--radius-lg);
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padding: 22px 24px;
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margin-bottom: 14px;
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box-shadow: var(--shadow-card);
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}
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.card-title-row {
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display: flex;
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align-items: baseline;
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justify-content: space-between;
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gap: 12px;
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margin-bottom: 8px;
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}
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.card-title-row h3 {
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margin: 0;
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font-size: 0.95rem;
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font-weight: 700;
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color: var(--text-dim);
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}
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.card-title-row .hint {
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font-size: 0.74rem;
|
|
305
|
+
color: var(--muted);
|
|
306
|
+
}
|
|
307
|
+
.chart-box {
|
|
308
|
+
position: relative;
|
|
309
|
+
height: 300px;
|
|
310
|
+
margin: 10px 0 4px;
|
|
311
|
+
}
|
|
312
|
+
.chart-box.sm {
|
|
313
|
+
height: 220px;
|
|
314
|
+
}
|
|
315
|
+
.chart-grid-2 {
|
|
316
|
+
display: grid;
|
|
317
|
+
grid-template-columns: 1fr 1fr;
|
|
318
|
+
gap: 14px;
|
|
319
|
+
}
|
|
320
|
+
|
|
321
|
+
/* ── Insight / suggestion callouts ── */
|
|
322
|
+
.insight {
|
|
323
|
+
font-size: 0.9rem;
|
|
324
|
+
color: var(--text-dim);
|
|
325
|
+
border: 1px solid transparent;
|
|
326
|
+
border-left: 3px solid var(--blue);
|
|
327
|
+
padding: 13px 16px;
|
|
328
|
+
background: rgba(14, 165, 233, 0.06);
|
|
329
|
+
border-radius: 0 var(--radius-sm) var(--radius-sm) 0;
|
|
330
|
+
margin-top: 14px;
|
|
331
|
+
}
|
|
332
|
+
.insight strong {
|
|
333
|
+
display: flex;
|
|
334
|
+
align-items: center;
|
|
335
|
+
gap: 6px;
|
|
336
|
+
color: var(--blue-deep);
|
|
337
|
+
font-size: 0.82rem;
|
|
338
|
+
letter-spacing: 0.02em;
|
|
339
|
+
margin-bottom: 6px;
|
|
340
|
+
}
|
|
341
|
+
.insight.suggestion {
|
|
342
|
+
border-left-color: var(--green);
|
|
343
|
+
background: rgba(16, 185, 129, 0.06);
|
|
344
|
+
}
|
|
345
|
+
.insight.suggestion strong {
|
|
346
|
+
color: var(--green-deep);
|
|
347
|
+
}
|
|
348
|
+
.insight ul {
|
|
349
|
+
margin: 0;
|
|
350
|
+
padding-left: 18px;
|
|
351
|
+
}
|
|
352
|
+
.insight li {
|
|
353
|
+
margin-bottom: 5px;
|
|
354
|
+
}
|
|
355
|
+
.insight li:last-child {
|
|
356
|
+
margin-bottom: 0;
|
|
357
|
+
}
|
|
358
|
+
|
|
359
|
+
/* ── Tables ── */
|
|
360
|
+
.table-wrap {
|
|
361
|
+
border: 1px solid var(--border);
|
|
362
|
+
border-radius: var(--radius-md);
|
|
363
|
+
overflow: hidden;
|
|
364
|
+
}
|
|
365
|
+
table {
|
|
366
|
+
width: 100%;
|
|
367
|
+
border-collapse: collapse;
|
|
368
|
+
font-size: 0.86rem;
|
|
369
|
+
}
|
|
370
|
+
th,
|
|
371
|
+
td {
|
|
372
|
+
padding: 11px 14px;
|
|
373
|
+
text-align: left;
|
|
374
|
+
border-bottom: 1px solid var(--border);
|
|
375
|
+
white-space: nowrap;
|
|
376
|
+
}
|
|
377
|
+
td {
|
|
378
|
+
color: var(--text-dim);
|
|
379
|
+
}
|
|
380
|
+
th {
|
|
381
|
+
color: var(--muted);
|
|
382
|
+
font-weight: 700;
|
|
383
|
+
font-size: 0.76rem;
|
|
384
|
+
text-transform: uppercase;
|
|
385
|
+
letter-spacing: 0.03em;
|
|
386
|
+
background: var(--surface-2);
|
|
387
|
+
}
|
|
388
|
+
th.num,
|
|
389
|
+
td.num {
|
|
390
|
+
text-align: right;
|
|
391
|
+
font-variant-numeric: tabular-nums;
|
|
392
|
+
}
|
|
393
|
+
tbody tr:nth-child(even) td {
|
|
394
|
+
background: rgba(15, 23, 42, 0.015);
|
|
395
|
+
}
|
|
396
|
+
tbody tr:hover td {
|
|
397
|
+
background: rgba(14, 165, 233, 0.05);
|
|
398
|
+
color: var(--text);
|
|
399
|
+
}
|
|
400
|
+
tbody tr:last-child td {
|
|
401
|
+
border-bottom: none;
|
|
402
|
+
}
|
|
403
|
+
|
|
404
|
+
/* ── Recommendations ── */
|
|
405
|
+
.recommendation-list {
|
|
406
|
+
display: grid;
|
|
407
|
+
gap: 12px;
|
|
408
|
+
}
|
|
409
|
+
.rec-card {
|
|
410
|
+
position: relative;
|
|
411
|
+
display: flex;
|
|
412
|
+
gap: 14px;
|
|
413
|
+
border: 1px solid var(--border);
|
|
414
|
+
border-radius: var(--radius-md);
|
|
415
|
+
padding: 16px 18px;
|
|
416
|
+
background: var(--surface-2);
|
|
417
|
+
}
|
|
418
|
+
.rec-num {
|
|
419
|
+
flex: none;
|
|
420
|
+
display: inline-flex;
|
|
421
|
+
align-items: center;
|
|
422
|
+
justify-content: center;
|
|
423
|
+
width: 28px;
|
|
424
|
+
height: 28px;
|
|
425
|
+
border-radius: 50%;
|
|
426
|
+
background: rgba(16, 185, 129, 0.14);
|
|
427
|
+
color: var(--green-deep);
|
|
428
|
+
font-weight: 800;
|
|
429
|
+
font-size: 0.85rem;
|
|
430
|
+
}
|
|
431
|
+
.rec-body {
|
|
432
|
+
flex: 1;
|
|
433
|
+
min-width: 0;
|
|
434
|
+
}
|
|
435
|
+
.rec-card .rec-title {
|
|
436
|
+
font-weight: 700;
|
|
437
|
+
margin-bottom: 4px;
|
|
438
|
+
color: var(--green-deep);
|
|
439
|
+
font-size: 0.92rem;
|
|
440
|
+
}
|
|
441
|
+
.rec-card .rec-content {
|
|
442
|
+
color: var(--text-dim);
|
|
443
|
+
font-size: 0.9rem;
|
|
444
|
+
}
|
|
445
|
+
|
|
446
|
+
.footer {
|
|
447
|
+
text-align: center;
|
|
448
|
+
color: var(--muted);
|
|
449
|
+
font-size: 0.78rem;
|
|
450
|
+
margin-top: 50px;
|
|
451
|
+
padding-top: 22px;
|
|
452
|
+
border-top: 1px solid var(--border);
|
|
453
|
+
}
|
|
454
|
+
.footer .brand {
|
|
455
|
+
color: var(--text-dim);
|
|
456
|
+
font-weight: 600;
|
|
457
|
+
}
|
|
458
|
+
|
|
459
|
+
.empty-note {
|
|
460
|
+
display: flex;
|
|
461
|
+
align-items: center;
|
|
462
|
+
gap: 8px;
|
|
463
|
+
color: var(--muted);
|
|
464
|
+
font-size: 0.86rem;
|
|
465
|
+
padding: 14px 16px;
|
|
466
|
+
border: 1px dashed var(--border-strong);
|
|
467
|
+
border-radius: var(--radius-sm);
|
|
468
|
+
background: var(--surface-2);
|
|
469
|
+
}
|
|
470
|
+
.empty-note::before {
|
|
471
|
+
content: "•";
|
|
472
|
+
color: var(--muted);
|
|
473
|
+
flex: none;
|
|
474
|
+
}
|
|
475
|
+
|
|
476
|
+
@keyframes fadeInUp {
|
|
477
|
+
from {
|
|
478
|
+
opacity: 0;
|
|
479
|
+
transform: translateY(10px);
|
|
480
|
+
}
|
|
481
|
+
to {
|
|
482
|
+
opacity: 1;
|
|
483
|
+
transform: translateY(0);
|
|
484
|
+
}
|
|
485
|
+
}
|
|
486
|
+
|
|
487
|
+
@supports (padding: env(safe-area-inset-bottom)) {
|
|
488
|
+
body {
|
|
489
|
+
padding-left: env(safe-area-inset-left, 0);
|
|
490
|
+
padding-right: env(safe-area-inset-right, 0);
|
|
491
|
+
padding-bottom: env(safe-area-inset-bottom, 0);
|
|
492
|
+
}
|
|
493
|
+
}
|
|
494
|
+
|
|
495
|
+
@media (max-width: 768px) {
|
|
496
|
+
html {
|
|
497
|
+
-webkit-text-size-adjust: 100%;
|
|
498
|
+
text-size-adjust: 100%;
|
|
499
|
+
}
|
|
500
|
+
body {
|
|
501
|
+
overflow-x: clip;
|
|
502
|
+
-webkit-tap-highlight-color: transparent;
|
|
503
|
+
}
|
|
504
|
+
.wrap {
|
|
505
|
+
padding: max(12px, env(safe-area-inset-left, 0px))
|
|
506
|
+
max(12px, env(safe-area-inset-right, 0px)) max(40px, env(safe-area-inset-bottom, 0px));
|
|
507
|
+
}
|
|
508
|
+
.hero {
|
|
509
|
+
padding: 20px 18px;
|
|
510
|
+
border-radius: 14px;
|
|
511
|
+
}
|
|
512
|
+
.hero h1 {
|
|
513
|
+
font-size: clamp(1.15rem, 5.2vw, 1.4rem);
|
|
514
|
+
line-height: 1.4;
|
|
515
|
+
word-break: break-word;
|
|
516
|
+
}
|
|
517
|
+
.meta-chip {
|
|
518
|
+
font-size: 0.72rem;
|
|
519
|
+
}
|
|
520
|
+
.kpi-grid {
|
|
521
|
+
grid-template-columns: repeat(2, minmax(0, 1fr));
|
|
522
|
+
gap: 10px;
|
|
523
|
+
}
|
|
524
|
+
.kpi {
|
|
525
|
+
padding: 12px 12px 11px;
|
|
526
|
+
}
|
|
527
|
+
.kpi .v {
|
|
528
|
+
font-size: clamp(1.05rem, 4.5vw, 1.25rem);
|
|
529
|
+
}
|
|
530
|
+
.sec-head h2 {
|
|
531
|
+
font-size: clamp(1rem, 4.2vw, 1.12rem);
|
|
532
|
+
}
|
|
533
|
+
.card {
|
|
534
|
+
padding: 16px 14px;
|
|
535
|
+
border-radius: 12px;
|
|
536
|
+
}
|
|
537
|
+
.chart-box {
|
|
538
|
+
height: clamp(220px, 56vw, 260px);
|
|
539
|
+
}
|
|
540
|
+
.chart-grid-2 {
|
|
541
|
+
grid-template-columns: 1fr;
|
|
542
|
+
}
|
|
543
|
+
.recommendation-list {
|
|
544
|
+
grid-template-columns: 1fr !important;
|
|
545
|
+
}
|
|
546
|
+
.card:has(table) {
|
|
547
|
+
overflow-x: auto;
|
|
548
|
+
overscroll-behavior-x: contain;
|
|
549
|
+
-webkit-overflow-scrolling: touch;
|
|
550
|
+
}
|
|
551
|
+
.card:has(table)::before {
|
|
552
|
+
display: block;
|
|
553
|
+
text-align: center;
|
|
554
|
+
font-size: 12px;
|
|
555
|
+
color: var(--muted);
|
|
556
|
+
padding: 0 0 8px;
|
|
557
|
+
content: "左右滑动查看表格";
|
|
558
|
+
}
|
|
559
|
+
.card table {
|
|
560
|
+
min-width: 520px;
|
|
561
|
+
font-size: 0.82rem;
|
|
562
|
+
}
|
|
563
|
+
th,
|
|
564
|
+
td {
|
|
565
|
+
padding: 9px 11px;
|
|
566
|
+
}
|
|
567
|
+
}
|
|
568
|
+
|
|
569
|
+
@media (min-width: 769px) {
|
|
570
|
+
.card:has(table)::before {
|
|
571
|
+
display: none;
|
|
572
|
+
content: none;
|
|
573
|
+
}
|
|
574
|
+
}
|
|
575
|
+
|
|
576
|
+
@media print {
|
|
577
|
+
html {
|
|
578
|
+
scroll-behavior: auto;
|
|
579
|
+
}
|
|
580
|
+
.toc {
|
|
581
|
+
display: none;
|
|
582
|
+
}
|
|
583
|
+
section,
|
|
584
|
+
.hero,
|
|
585
|
+
.kpi {
|
|
586
|
+
animation: none !important;
|
|
587
|
+
}
|
|
588
|
+
.card:has(table)::before {
|
|
589
|
+
display: none !important;
|
|
590
|
+
content: none !important;
|
|
591
|
+
}
|
|
592
|
+
}
|
|
593
|
+
</style>
|
|
594
|
+
</head>
|
|
595
|
+
<body>
|
|
596
|
+
<div id="report-root" class="wrap"></div>
|
|
597
|
+
<script>
|
|
598
|
+
window.__BING_PERIOD_REPORT__ = window.__BING_PERIOD_REPORT__ || null;
|
|
599
|
+
</script>
|
|
600
|
+
<script>
|
|
601
|
+
/**
|
|
602
|
+
* Bing（BingV2）广告账户分析 HTML 报告运行时
|
|
603
|
+
* 数据来自 window.__BING_PERIOD_REPORT__，由 bing-analysis render 注入；
|
|
604
|
+
* Agent 不得手写/拼接 HTML，只提供 JSON 数据。
|
|
605
|
+
*/
|
|
606
|
+
(function () {
|
|
607
|
+
"use strict";
|
|
608
|
+
|
|
609
|
+
const PALETTE = [
|
|
610
|
+
"#0ea5e9",
|
|
611
|
+
"#6366f1",
|
|
612
|
+
"#06b6d4",
|
|
613
|
+
"#10b981",
|
|
614
|
+
"#f59e0b",
|
|
615
|
+
"#f97316",
|
|
616
|
+
"#ec4899",
|
|
617
|
+
];
|
|
618
|
+
const AXIS_COLOR = "#64748b";
|
|
619
|
+
const SPLIT_LINE_COLOR = "rgba(15,23,42,0.08)";
|
|
620
|
+
const EMPTY_NOTE = "本节暂无数据";
|
|
621
|
+
const TOOLTIP_STYLE = {
|
|
622
|
+
backgroundColor: "#ffffff",
|
|
623
|
+
borderColor: "rgba(15,23,42,0.10)",
|
|
624
|
+
borderWidth: 1,
|
|
625
|
+
textStyle: { color: "#0f172a", fontSize: 12 },
|
|
626
|
+
extraCssText:
|
|
627
|
+
"box-shadow:0 10px 28px -12px rgba(15,23,42,.18);border-radius:10px;padding:9px 12px;",
|
|
628
|
+
};
|
|
629
|
+
|
|
630
|
+
function escapeHtml(s) {
|
|
631
|
+
return String(s ?? "")
|
|
632
|
+
.replace(/&/g, "&")
|
|
633
|
+
.replace(/</g, "<")
|
|
634
|
+
.replace(/>/g, ">")
|
|
635
|
+
.replace(/"/g, """);
|
|
636
|
+
}
|
|
637
|
+
|
|
638
|
+
function int(v) {
|
|
639
|
+
const n = Number(v);
|
|
640
|
+
return Number.isFinite(n) ? Math.round(n).toLocaleString("en-US") : "—";
|
|
641
|
+
}
|
|
642
|
+
|
|
643
|
+
function money(v, currency) {
|
|
644
|
+
const n = Number(v);
|
|
645
|
+
if (!Number.isFinite(n)) return "—";
|
|
646
|
+
const sym = currency && currency !== "CNY" ? currency + " " : "¥";
|
|
647
|
+
return sym + n.toFixed(2);
|
|
648
|
+
}
|
|
649
|
+
|
|
650
|
+
function pct(v) {
|
|
651
|
+
const n = Number(v);
|
|
652
|
+
if (!Number.isFinite(n)) return "—";
|
|
653
|
+
return (n * 100).toFixed(2) + "%";
|
|
654
|
+
}
|
|
655
|
+
|
|
656
|
+
function qs(v) {
|
|
657
|
+
const n = Number(v);
|
|
658
|
+
if (!Number.isFinite(n) || n <= 0) return "—";
|
|
659
|
+
return String(Math.round(n));
|
|
660
|
+
}
|
|
661
|
+
|
|
662
|
+
function kpiVal(kpis, key) {
|
|
663
|
+
if (!kpis) return undefined;
|
|
664
|
+
if (key === "spend") {
|
|
665
|
+
return kpis.spend != null ? kpis.spend : kpis.cost;
|
|
666
|
+
}
|
|
667
|
+
return kpis[key];
|
|
668
|
+
}
|
|
669
|
+
|
|
670
|
+
function deltaLabel(current, previous) {
|
|
671
|
+
const c = Number(current);
|
|
672
|
+
const p = Number(previous);
|
|
673
|
+
if (!Number.isFinite(c) || !Number.isFinite(p) || p === 0) return "";
|
|
674
|
+
const change = ((c - p) / Math.abs(p)) * 100;
|
|
675
|
+
const cls = change >= 0 ? "up" : "down";
|
|
676
|
+
const arrow = change >= 0 ? "▲" : "▼";
|
|
677
|
+
return `<span class="d ${cls}">${arrow} ${Math.abs(change).toFixed(1)}% 环比</span>`;
|
|
678
|
+
}
|
|
679
|
+
|
|
680
|
+
function sectionHead(num, title, desc) {
|
|
681
|
+
return `
|
|
682
|
+
<div class="sec-head">
|
|
683
|
+
<span class="sec-num">${num}</span>
|
|
684
|
+
<div>
|
|
685
|
+
<h2>${escapeHtml(title)}</h2>
|
|
686
|
+
${desc ? `<p class="sec-desc">${escapeHtml(desc)}</p>` : ""}
|
|
687
|
+
</div>
|
|
688
|
+
</div>`;
|
|
689
|
+
}
|
|
690
|
+
|
|
691
|
+
function analysisBlock(section) {
|
|
692
|
+
const analysis = Array.isArray(section?.analysis) ? section.analysis : [];
|
|
693
|
+
const suggestions = Array.isArray(section?.suggestions) ? section.suggestions : [];
|
|
694
|
+
const parts = [];
|
|
695
|
+
if (analysis.length > 0) {
|
|
696
|
+
parts.push(
|
|
697
|
+
`<div class="insight"><strong>总结</strong><ul>${analysis
|
|
698
|
+
.map((a) => `<li>${escapeHtml(a)}</li>`)
|
|
699
|
+
.join("")}</ul></div>`,
|
|
700
|
+
);
|
|
701
|
+
} else {
|
|
702
|
+
parts.push(`<div class="empty-note">${EMPTY_NOTE}</div>`);
|
|
703
|
+
}
|
|
704
|
+
if (suggestions.length > 0) {
|
|
705
|
+
parts.push(
|
|
706
|
+
`<div class="insight suggestion"><strong>建议</strong><ul>${suggestions
|
|
707
|
+
.map((s) => `<li>${escapeHtml(s)}</li>`)
|
|
708
|
+
.join("")}</ul></div>`,
|
|
709
|
+
);
|
|
710
|
+
}
|
|
711
|
+
return parts.join("");
|
|
712
|
+
}
|
|
713
|
+
|
|
714
|
+
function topBySpend(rows, n) {
|
|
715
|
+
return [...(Array.isArray(rows) ? rows : [])]
|
|
716
|
+
.sort((a, b) => (Number(b.spend) || 0) - (Number(a.spend) || 0))
|
|
717
|
+
.slice(0, n);
|
|
718
|
+
}
|
|
719
|
+
|
|
720
|
+
function emptyNoteHtml() {
|
|
721
|
+
return `<div class="empty-note">${EMPTY_NOTE}</div>`;
|
|
722
|
+
}
|
|
723
|
+
|
|
724
|
+
function currencyOf(data) {
|
|
725
|
+
return data.meta?.currency || data.kpis?.currency || "CNY";
|
|
726
|
+
}
|
|
727
|
+
|
|
728
|
+
function renderHero(data) {
|
|
729
|
+
const meta = data.meta || {};
|
|
730
|
+
const kpis = data.kpis || {};
|
|
731
|
+
const prev = kpis.previousPeriod || {};
|
|
732
|
+
const currency = currencyOf(data);
|
|
733
|
+
const period =
|
|
734
|
+
meta.startDate && meta.endDate
|
|
735
|
+
? `${meta.startDate} ~ ${meta.endDate}`
|
|
736
|
+
: "统计区间未提供";
|
|
737
|
+
const deltaKeys = new Set([
|
|
738
|
+
"spend",
|
|
739
|
+
"clicks",
|
|
740
|
+
"conversions",
|
|
741
|
+
"ctr",
|
|
742
|
+
"averageCpc",
|
|
743
|
+
"costPerConversion",
|
|
744
|
+
]);
|
|
745
|
+
const kpiDefs = [
|
|
746
|
+
{ key: "spend", label: "消耗", fmt: (v) => money(v, currency) },
|
|
747
|
+
{ key: "impressions", label: "展示次数", fmt: int },
|
|
748
|
+
{ key: "clicks", label: "点击次数", fmt: int },
|
|
749
|
+
{ key: "conversions", label: "转化次数", fmt: int },
|
|
750
|
+
{ key: "ctr", label: "点击率 CTR", fmt: pct },
|
|
751
|
+
{ key: "averageCpc", label: "平均点击费用", fmt: (v) => money(v, currency) },
|
|
752
|
+
{ key: "costPerConversion", label: "每次转化费用 CPA", fmt: (v) => money(v, currency) },
|
|
753
|
+
{ key: "averageDailyCost", label: "日均消耗", fmt: (v) => money(v, currency) },
|
|
754
|
+
{ key: "balance", label: "账户余额", fmt: (v) => money(v, currency) },
|
|
755
|
+
];
|
|
756
|
+
const kpiHtml = kpiDefs
|
|
757
|
+
.map((def, i) => {
|
|
758
|
+
const v = kpiVal(kpis, def.key);
|
|
759
|
+
const p =
|
|
760
|
+
def.key === "spend"
|
|
761
|
+
? prev.spend != null
|
|
762
|
+
? prev.spend
|
|
763
|
+
: prev.cost
|
|
764
|
+
: prev[def.key];
|
|
765
|
+
const color = PALETTE[i % PALETTE.length];
|
|
766
|
+
const delta = deltaKeys.has(def.key) ? deltaLabel(v, p) : "";
|
|
767
|
+
return `<div class="kpi" style="--kpi-color:${color}">
|
|
768
|
+
<div class="l"><span class="dot"></span>${def.label}</div>
|
|
769
|
+
<div class="v">${def.fmt(v)}</div>
|
|
770
|
+
${delta}
|
|
771
|
+
</div>`;
|
|
772
|
+
})
|
|
773
|
+
.join("");
|
|
774
|
+
return `
|
|
775
|
+
<div class="hero">
|
|
776
|
+
<div class="eyebrow">BING ADS · 账户分析报告</div>
|
|
777
|
+
<h1>${escapeHtml(meta.accountName || "Bing 广告账户")}</h1>
|
|
778
|
+
<div class="meta-chips">
|
|
779
|
+
<span class="meta-chip">📅 <b>${escapeHtml(period)}</b></span>
|
|
780
|
+
<span class="meta-chip">账户 <b>${escapeHtml(meta.accountId || "—")}</b></span>
|
|
781
|
+
<span class="meta-chip">货币 <b>${escapeHtml(currency)}</b></span>
|
|
782
|
+
</div>
|
|
783
|
+
<div class="kpi-grid">${kpiHtml}</div>
|
|
784
|
+
<div class="toc">
|
|
785
|
+
<a href="#sec-overview">执行摘要</a>
|
|
786
|
+
<a href="#sec-devices">设备</a>
|
|
787
|
+
<a href="#sec-geographic">地域</a>
|
|
788
|
+
<a href="#sec-audience">受众</a>
|
|
789
|
+
<a href="#sec-campaigns">系列</a>
|
|
790
|
+
<a href="#sec-adgroups">广告组</a>
|
|
791
|
+
<a href="#sec-ads">广告</a>
|
|
792
|
+
<a href="#sec-keywords">关键词</a>
|
|
793
|
+
<a href="#sec-search-terms">搜索字词</a>
|
|
794
|
+
<a href="#sec-recommendations">优化建议</a>
|
|
795
|
+
</div>
|
|
796
|
+
</div>`;
|
|
797
|
+
}
|
|
798
|
+
|
|
799
|
+
function renderExecutiveSummary(data) {
|
|
800
|
+
const summary = Array.isArray(data.narrative?.executiveSummary)
|
|
801
|
+
? data.narrative.executiveSummary
|
|
802
|
+
: [];
|
|
803
|
+
const overviewSection = data.narrative?.sections?.overview;
|
|
804
|
+
const body =
|
|
805
|
+
summary.length > 0
|
|
806
|
+
? summary.map((p) => `<p>${escapeHtml(p)}</p>`).join("")
|
|
807
|
+
: emptyNoteHtml();
|
|
808
|
+
return `
|
|
809
|
+
<section id="sec-overview">
|
|
810
|
+
${sectionHead("01", "执行摘要（总览）", "本期消耗 / 展示 / 点击 / 转化 / CTR / CPC / CPA / 日均消耗 / 余额")}
|
|
811
|
+
<div class="card">
|
|
812
|
+
${body}
|
|
813
|
+
${analysisBlock(overviewSection)}
|
|
814
|
+
</div>
|
|
815
|
+
</section>`;
|
|
816
|
+
}
|
|
817
|
+
|
|
818
|
+
function renderDevices(data) {
|
|
819
|
+
const rows = Array.isArray(data.tables?.devices) ? data.tables.devices : [];
|
|
820
|
+
const currency = currencyOf(data);
|
|
821
|
+
const section = data.narrative?.sections?.devices;
|
|
822
|
+
const sorted = topBySpend(rows, rows.length || 0);
|
|
823
|
+
const body = sorted
|
|
824
|
+
.map(
|
|
825
|
+
(r) => `<tr>
|
|
826
|
+
<td>${escapeHtml(r.deviceType || "—")}</td>
|
|
827
|
+
<td class="num">${money(r.spend, currency)}</td>
|
|
828
|
+
<td class="num">${int(r.impressions)}</td>
|
|
829
|
+
<td class="num">${int(r.clicks)}</td>
|
|
830
|
+
<td class="num">${pct(r.ctr)}</td>
|
|
831
|
+
<td class="num">${money(r.averageCpc, currency)}</td>
|
|
832
|
+
<td class="num">${int(r.conversions)}</td>
|
|
833
|
+
<td class="num">${money(r.costPerConversion, currency)}</td>
|
|
834
|
+
</tr>`,
|
|
835
|
+
)
|
|
836
|
+
.join("");
|
|
837
|
+
const table =
|
|
838
|
+
sorted.length > 0
|
|
839
|
+
? `<div class="chart-grid-2">
|
|
840
|
+
<div id="chart-devices-pie" class="chart-box" style="height:280px"></div>
|
|
841
|
+
<div id="chart-devices-bar" class="chart-box" style="height:280px"></div>
|
|
842
|
+
</div>
|
|
843
|
+
<div class="table-wrap"><table>
|
|
844
|
+
<thead><tr><th>设备</th><th class="num">消耗</th><th class="num">展示</th><th class="num">点击</th><th class="num">CTR</th><th class="num">平均CPC</th><th class="num">转化</th><th class="num">CPA</th></tr></thead>
|
|
845
|
+
<tbody>${body}</tbody>
|
|
846
|
+
</table></div>`
|
|
847
|
+
: emptyNoteHtml();
|
|
848
|
+
return `
|
|
849
|
+
<section id="sec-devices">
|
|
850
|
+
${sectionHead("02", "设备分布", "各设备类型消耗与效果占比")}
|
|
851
|
+
<div class="card">
|
|
852
|
+
${table}
|
|
853
|
+
${analysisBlock(section)}
|
|
854
|
+
</div>
|
|
855
|
+
</section>`;
|
|
856
|
+
}
|
|
857
|
+
|
|
858
|
+
function renderGeographic(data) {
|
|
859
|
+
const rows = Array.isArray(data.tables?.geographic) ? data.tables.geographic : [];
|
|
860
|
+
const currency = currencyOf(data);
|
|
861
|
+
const section = data.narrative?.sections?.geographic;
|
|
862
|
+
const sorted = topBySpend(rows, 10);
|
|
863
|
+
const body = sorted
|
|
864
|
+
.map(
|
|
865
|
+
(r) => `<tr>
|
|
866
|
+
<td>${escapeHtml(r.countryOrRegion || "—")}</td>
|
|
867
|
+
<td class="num">${money(r.spend, currency)}</td>
|
|
868
|
+
<td class="num">${int(r.impressions)}</td>
|
|
869
|
+
<td class="num">${int(r.clicks)}</td>
|
|
870
|
+
<td class="num">${pct(r.ctr)}</td>
|
|
871
|
+
<td class="num">${money(r.averageCpc, currency)}</td>
|
|
872
|
+
<td class="num">${int(r.conversions)}</td>
|
|
873
|
+
<td class="num">${money(r.costPerConversion, currency)}</td>
|
|
874
|
+
</tr>`,
|
|
875
|
+
)
|
|
876
|
+
.join("");
|
|
877
|
+
const table =
|
|
878
|
+
sorted.length > 0
|
|
879
|
+
? `<div id="chart-geographic" class="chart-box" style="height:320px"></div>
|
|
880
|
+
<div class="card-title-row"><h3>地域 Top 10</h3><span class="hint">共 ${rows.length} 个国家/地区，按消耗排序</span></div>
|
|
881
|
+
<div class="table-wrap"><table>
|
|
882
|
+
<thead><tr><th>国家/地区</th><th class="num">消耗</th><th class="num">展示</th><th class="num">点击</th><th class="num">CTR</th><th class="num">平均CPC</th><th class="num">转化</th><th class="num">CPA</th></tr></thead>
|
|
883
|
+
<tbody>${body}</tbody>
|
|
884
|
+
</table></div>`
|
|
885
|
+
: emptyNoteHtml();
|
|
886
|
+
return `
|
|
887
|
+
<section id="sec-geographic">
|
|
888
|
+
${sectionHead("03", "地域分布", "按消耗排序的国家/地区表现")}
|
|
889
|
+
<div class="card">
|
|
890
|
+
${table}
|
|
891
|
+
${analysisBlock(section)}
|
|
892
|
+
</div>
|
|
893
|
+
</section>`;
|
|
894
|
+
}
|
|
895
|
+
|
|
896
|
+
function renderAudience(data) {
|
|
897
|
+
const age = Array.isArray(data.tables?.audienceAge) ? data.tables.audienceAge : [];
|
|
898
|
+
const gender = Array.isArray(data.tables?.audienceGender)
|
|
899
|
+
? data.tables.audienceGender
|
|
900
|
+
: [];
|
|
901
|
+
const currency = currencyOf(data);
|
|
902
|
+
const section = data.narrative?.sections?.audience;
|
|
903
|
+
|
|
904
|
+
const rowsHtml = (rows, labelKey) =>
|
|
905
|
+
topBySpend(rows, rows.length || 0)
|
|
906
|
+
.map(
|
|
907
|
+
(r) => `<tr>
|
|
908
|
+
<td>${escapeHtml(r[labelKey] || "—")}</td>
|
|
909
|
+
<td class="num">${money(r.spend, currency)}</td>
|
|
910
|
+
<td class="num">${int(r.impressions)}</td>
|
|
911
|
+
<td class="num">${int(r.clicks)}</td>
|
|
912
|
+
<td class="num">${pct(r.ctr)}</td>
|
|
913
|
+
<td class="num">${money(r.averageCpc, currency)}</td>
|
|
914
|
+
</tr>`,
|
|
915
|
+
)
|
|
916
|
+
.join("");
|
|
917
|
+
|
|
918
|
+
const ageBlock =
|
|
919
|
+
age.length > 0
|
|
920
|
+
? `<div class="card-title-row"><h3>年龄段</h3></div>
|
|
921
|
+
<div id="chart-audience-age" class="chart-box sm"></div>
|
|
922
|
+
<div class="table-wrap"><table>
|
|
923
|
+
<thead><tr><th>年龄段</th><th class="num">消耗</th><th class="num">展示</th><th class="num">点击</th><th class="num">CTR</th><th class="num">平均CPC</th></tr></thead>
|
|
924
|
+
<tbody>${rowsHtml(age, "ageRange")}</tbody>
|
|
925
|
+
</table></div>`
|
|
926
|
+
: `<div class="card-title-row"><h3>年龄段</h3></div>${emptyNoteHtml()}`;
|
|
927
|
+
|
|
928
|
+
const genderBlock =
|
|
929
|
+
gender.length > 0
|
|
930
|
+
? `<div class="card-title-row" style="margin-top:18px"><h3>性别</h3></div>
|
|
931
|
+
<div id="chart-audience-gender" class="chart-box sm"></div>
|
|
932
|
+
<div class="table-wrap"><table>
|
|
933
|
+
<thead><tr><th>性别</th><th class="num">消耗</th><th class="num">展示</th><th class="num">点击</th><th class="num">CTR</th><th class="num">平均CPC</th></tr></thead>
|
|
934
|
+
<tbody>${rowsHtml(gender, "gender")}</tbody>
|
|
935
|
+
</table></div>`
|
|
936
|
+
: `<div class="card-title-row" style="margin-top:18px"><h3>性别</h3></div>${emptyNoteHtml()}`;
|
|
937
|
+
|
|
938
|
+
return `
|
|
939
|
+
<section id="sec-audience">
|
|
940
|
+
${sectionHead("04", "受众分析", "年龄段与性别的展示 / 点击 / 消耗 / CTR / CPC")}
|
|
941
|
+
<div class="card">
|
|
942
|
+
${ageBlock}
|
|
943
|
+
${genderBlock}
|
|
944
|
+
${analysisBlock(section)}
|
|
945
|
+
</div>
|
|
946
|
+
</section>`;
|
|
947
|
+
}
|
|
948
|
+
|
|
949
|
+
function renderCampaigns(data) {
|
|
950
|
+
const rows = Array.isArray(data.tables?.campaigns) ? data.tables.campaigns : [];
|
|
951
|
+
const currency = currencyOf(data);
|
|
952
|
+
const section = data.narrative?.sections?.campaigns;
|
|
953
|
+
const sorted = topBySpend(rows, 10);
|
|
954
|
+
const body = sorted
|
|
955
|
+
.map(
|
|
956
|
+
(r) => `<tr>
|
|
957
|
+
<td>${escapeHtml(r.campaignName || "—")}</td>
|
|
958
|
+
<td>${escapeHtml(r.campaignStatusDisplay || "—")}</td>
|
|
959
|
+
<td class="num">${money(r.spend, currency)}</td>
|
|
960
|
+
<td class="num">${int(r.impressions)}</td>
|
|
961
|
+
<td class="num">${int(r.clicks)}</td>
|
|
962
|
+
<td class="num">${pct(r.ctr)}</td>
|
|
963
|
+
<td class="num">${int(r.conversions)}</td>
|
|
964
|
+
<td class="num">${money(r.costPerConversion, currency)}</td>
|
|
965
|
+
</tr>`,
|
|
966
|
+
)
|
|
967
|
+
.join("");
|
|
968
|
+
const table =
|
|
969
|
+
sorted.length > 0
|
|
970
|
+
? `<div id="chart-campaigns" class="chart-box" style="height:280px"></div>
|
|
971
|
+
<div class="card-title-row"><h3>系列 Top 10</h3><span class="hint">共 ${rows.length} 个系列，按消耗排序</span></div>
|
|
972
|
+
<div class="table-wrap"><table>
|
|
973
|
+
<thead><tr><th>广告系列</th><th>状态</th><th class="num">消耗</th><th class="num">展示</th><th class="num">点击</th><th class="num">CTR</th><th class="num">转化</th><th class="num">CPA</th></tr></thead>
|
|
974
|
+
<tbody>${body}</tbody>
|
|
975
|
+
</table></div>`
|
|
976
|
+
: emptyNoteHtml();
|
|
977
|
+
return `
|
|
978
|
+
<section id="sec-campaigns">
|
|
979
|
+
${sectionHead("05", "广告系列", "按消耗排序的系列表现")}
|
|
980
|
+
<div class="card">
|
|
981
|
+
${table}
|
|
982
|
+
${analysisBlock(section)}
|
|
983
|
+
</div>
|
|
984
|
+
</section>`;
|
|
985
|
+
}
|
|
986
|
+
|
|
987
|
+
function renderAdGroups(data) {
|
|
988
|
+
const rows = Array.isArray(data.tables?.adGroups) ? data.tables.adGroups : [];
|
|
989
|
+
const currency = currencyOf(data);
|
|
990
|
+
const section = data.narrative?.sections?.adGroups;
|
|
991
|
+
const sorted = topBySpend(rows, 10);
|
|
992
|
+
const body = sorted
|
|
993
|
+
.map(
|
|
994
|
+
(r) => `<tr>
|
|
995
|
+
<td>${escapeHtml(r.adGroupName || "—")}</td>
|
|
996
|
+
<td>${escapeHtml(r.campaignName || "—")}</td>
|
|
997
|
+
<td class="num">${qs(r.qualityScore)}</td>
|
|
998
|
+
<td class="num">${money(r.spend, currency)}</td>
|
|
999
|
+
<td class="num">${int(r.clicks)}</td>
|
|
1000
|
+
<td class="num">${pct(r.ctr)}</td>
|
|
1001
|
+
<td class="num">${int(r.conversions)}</td>
|
|
1002
|
+
<td class="num">${money(r.costPerConversion, currency)}</td>
|
|
1003
|
+
</tr>`,
|
|
1004
|
+
)
|
|
1005
|
+
.join("");
|
|
1006
|
+
const table =
|
|
1007
|
+
sorted.length > 0
|
|
1008
|
+
? `<div class="card-title-row"><h3>广告组 Top 10</h3><span class="hint">共 ${rows.length} 个广告组，按消耗排序</span></div>
|
|
1009
|
+
<div class="table-wrap"><table>
|
|
1010
|
+
<thead><tr><th>广告组</th><th>广告系列</th><th class="num">质量分</th><th class="num">消耗</th><th class="num">点击</th><th class="num">CTR</th><th class="num">转化</th><th class="num">CPA</th></tr></thead>
|
|
1011
|
+
<tbody>${body}</tbody>
|
|
1012
|
+
</table></div>`
|
|
1013
|
+
: emptyNoteHtml();
|
|
1014
|
+
return `
|
|
1015
|
+
<section id="sec-adgroups">
|
|
1016
|
+
${sectionHead("06", "广告组", "组级消耗、质量分与转化效率")}
|
|
1017
|
+
<div class="card">
|
|
1018
|
+
${table}
|
|
1019
|
+
${analysisBlock(section)}
|
|
1020
|
+
</div>
|
|
1021
|
+
</section>`;
|
|
1022
|
+
}
|
|
1023
|
+
|
|
1024
|
+
function renderAds(data) {
|
|
1025
|
+
const rows = Array.isArray(data.tables?.ads) ? data.tables.ads : [];
|
|
1026
|
+
const currency = currencyOf(data);
|
|
1027
|
+
const section = data.narrative?.sections?.ads;
|
|
1028
|
+
const sorted = topBySpend(rows, 10);
|
|
1029
|
+
const body = sorted
|
|
1030
|
+
.map(
|
|
1031
|
+
(r) => `<tr>
|
|
1032
|
+
<td>${escapeHtml(r.adTitle || "—")}</td>
|
|
1033
|
+
<td>${escapeHtml(r.adGroupName || "—")}</td>
|
|
1034
|
+
<td>${escapeHtml(r.adType || "—")}</td>
|
|
1035
|
+
<td class="num">${money(r.spend, currency)}</td>
|
|
1036
|
+
<td class="num">${int(r.clicks)}</td>
|
|
1037
|
+
<td class="num">${pct(r.ctr)}</td>
|
|
1038
|
+
<td class="num">${int(r.conversions)}</td>
|
|
1039
|
+
</tr>`,
|
|
1040
|
+
)
|
|
1041
|
+
.join("");
|
|
1042
|
+
const table =
|
|
1043
|
+
sorted.length > 0
|
|
1044
|
+
? `<div class="card-title-row"><h3>广告 Top 10</h3><span class="hint">共 ${rows.length} 条广告，按消耗排序</span></div>
|
|
1045
|
+
<div class="table-wrap"><table>
|
|
1046
|
+
<thead><tr><th>广告标题</th><th>广告组</th><th>广告类型</th><th class="num">消耗</th><th class="num">点击</th><th class="num">CTR</th><th class="num">转化</th></tr></thead>
|
|
1047
|
+
<tbody>${body}</tbody>
|
|
1048
|
+
</table></div>`
|
|
1049
|
+
: emptyNoteHtml();
|
|
1050
|
+
return `
|
|
1051
|
+
<section id="sec-ads">
|
|
1052
|
+
${sectionHead("07", "广告", "创意级消耗与点击表现")}
|
|
1053
|
+
<div class="card">
|
|
1054
|
+
${table}
|
|
1055
|
+
${analysisBlock(section)}
|
|
1056
|
+
</div>
|
|
1057
|
+
</section>`;
|
|
1058
|
+
}
|
|
1059
|
+
|
|
1060
|
+
function renderKeywords(data) {
|
|
1061
|
+
const rows = Array.isArray(data.tables?.keywords) ? data.tables.keywords : [];
|
|
1062
|
+
const currency = currencyOf(data);
|
|
1063
|
+
const section = data.narrative?.sections?.keywords;
|
|
1064
|
+
const sorted = topBySpend(rows, 15);
|
|
1065
|
+
const body = sorted
|
|
1066
|
+
.map(
|
|
1067
|
+
(r) => `<tr>
|
|
1068
|
+
<td>${escapeHtml(r.keyword || "—")}</td>
|
|
1069
|
+
<td>${escapeHtml(r.matchType || "—")}</td>
|
|
1070
|
+
<td class="num">${qs(r.qualityScore)}</td>
|
|
1071
|
+
<td class="num">${money(r.spend, currency)}</td>
|
|
1072
|
+
<td class="num">${pct(r.ctr)}</td>
|
|
1073
|
+
<td class="num">${money(r.averageCpc, currency)}</td>
|
|
1074
|
+
<td class="num">${int(r.conversions)}</td>
|
|
1075
|
+
<td class="num">${money(r.costPerConversion, currency)}</td>
|
|
1076
|
+
</tr>`,
|
|
1077
|
+
)
|
|
1078
|
+
.join("");
|
|
1079
|
+
const table =
|
|
1080
|
+
sorted.length > 0
|
|
1081
|
+
? `<div class="card-title-row"><h3>关键词 Top 15</h3><span class="hint">共 ${rows.length} 个关键词，按消耗排序</span></div>
|
|
1082
|
+
<div class="table-wrap"><table>
|
|
1083
|
+
<thead><tr><th>关键词</th><th>匹配方式</th><th class="num">质量分</th><th class="num">消耗</th><th class="num">CTR</th><th class="num">平均CPC</th><th class="num">转化</th><th class="num">CPA</th></tr></thead>
|
|
1084
|
+
<tbody>${body}</tbody>
|
|
1085
|
+
</table></div>`
|
|
1086
|
+
: emptyNoteHtml();
|
|
1087
|
+
return `
|
|
1088
|
+
<section id="sec-keywords">
|
|
1089
|
+
${sectionHead("08", "关键词", "高耗词、匹配类型与质量分")}
|
|
1090
|
+
<div class="card">
|
|
1091
|
+
${table}
|
|
1092
|
+
${analysisBlock(section)}
|
|
1093
|
+
</div>
|
|
1094
|
+
</section>`;
|
|
1095
|
+
}
|
|
1096
|
+
|
|
1097
|
+
function renderSearchTerms(data) {
|
|
1098
|
+
const rows = Array.isArray(data.tables?.searchTerms) ? data.tables.searchTerms : [];
|
|
1099
|
+
const currency = currencyOf(data);
|
|
1100
|
+
const section = data.narrative?.sections?.searchTerms;
|
|
1101
|
+
const sorted = topBySpend(rows, 15);
|
|
1102
|
+
const body = sorted
|
|
1103
|
+
.map(
|
|
1104
|
+
(r) => `<tr>
|
|
1105
|
+
<td>${escapeHtml(r.searchQuery || "—")}</td>
|
|
1106
|
+
<td>${escapeHtml(r.keyword || "—")}</td>
|
|
1107
|
+
<td>${escapeHtml(r.deliveredMatchType || "—")}</td>
|
|
1108
|
+
<td class="num">${money(r.spend, currency)}</td>
|
|
1109
|
+
<td class="num">${pct(r.ctr)}</td>
|
|
1110
|
+
<td class="num">${int(r.conversions)}</td>
|
|
1111
|
+
<td class="num">${money(r.costPerConversion, currency)}</td>
|
|
1112
|
+
</tr>`,
|
|
1113
|
+
)
|
|
1114
|
+
.join("");
|
|
1115
|
+
const table =
|
|
1116
|
+
sorted.length > 0
|
|
1117
|
+
? `<div class="card-title-row"><h3>搜索字词 Top 15</h3><span class="hint">共 ${rows.length} 条搜索字词，按消耗排序</span></div>
|
|
1118
|
+
<div class="table-wrap"><table>
|
|
1119
|
+
<thead><tr><th>搜索字词</th><th>触发关键词</th><th>投放匹配</th><th class="num">消耗</th><th class="num">CTR</th><th class="num">转化</th><th class="num">CPA</th></tr></thead>
|
|
1120
|
+
<tbody>${body}</tbody>
|
|
1121
|
+
</table></div>`
|
|
1122
|
+
: emptyNoteHtml();
|
|
1123
|
+
return `
|
|
1124
|
+
<section id="sec-search-terms">
|
|
1125
|
+
${sectionHead("09", "搜索字词", "检索意图与否词机会")}
|
|
1126
|
+
<div class="card">
|
|
1127
|
+
${table}
|
|
1128
|
+
${analysisBlock(section)}
|
|
1129
|
+
</div>
|
|
1130
|
+
</section>`;
|
|
1131
|
+
}
|
|
1132
|
+
|
|
1133
|
+
function renderRecommendations(data) {
|
|
1134
|
+
const recs = Array.isArray(data.narrative?.recommendations)
|
|
1135
|
+
? data.narrative.recommendations
|
|
1136
|
+
: [];
|
|
1137
|
+
const cards = recs
|
|
1138
|
+
.map((r, i) => {
|
|
1139
|
+
const num = `<span class="rec-num">${i + 1}</span>`;
|
|
1140
|
+
if (typeof r === "string") {
|
|
1141
|
+
return `<div class="rec-card">${num}<div class="rec-body"><div class="rec-content">${escapeHtml(r)}</div></div></div>`;
|
|
1142
|
+
}
|
|
1143
|
+
const title = r?.title ? `<div class="rec-title">${escapeHtml(r.title)}</div>` : "";
|
|
1144
|
+
return `<div class="rec-card">${num}<div class="rec-body">${title}<div class="rec-content">${escapeHtml(r?.content || "")}</div></div></div>`;
|
|
1145
|
+
})
|
|
1146
|
+
.join("");
|
|
1147
|
+
const body = recs.length > 0 ? `<div class="recommendation-list">${cards}</div>` : emptyNoteHtml();
|
|
1148
|
+
return `
|
|
1149
|
+
<section id="sec-recommendations">
|
|
1150
|
+
${sectionHead("10", "优化建议汇总", "跨维度归纳优先级，须与各 section 分析一致")}
|
|
1151
|
+
<div class="card">${body}</div>
|
|
1152
|
+
</section>`;
|
|
1153
|
+
}
|
|
1154
|
+
|
|
1155
|
+
function renderFooter(data) {
|
|
1156
|
+
const generatedAt = data.meta?.generatedAt || new Date().toISOString();
|
|
1157
|
+
return `<div class="footer"><span class="brand">siluzan-tso</span> · Bing 广告账户分析报告 · ${escapeHtml(generatedAt)} · 数据来源 bing-analysis</div>`;
|
|
1158
|
+
}
|
|
1159
|
+
|
|
1160
|
+
function styleAxis(extra) {
|
|
1161
|
+
return Object.assign(
|
|
1162
|
+
{
|
|
1163
|
+
axisLine: { lineStyle: { color: "rgba(15,23,42,0.14)" } },
|
|
1164
|
+
axisTick: { show: false },
|
|
1165
|
+
axisLabel: { color: AXIS_COLOR },
|
|
1166
|
+
splitLine: { lineStyle: { color: SPLIT_LINE_COLOR, type: "dashed" } },
|
|
1167
|
+
},
|
|
1168
|
+
extra,
|
|
1169
|
+
);
|
|
1170
|
+
}
|
|
1171
|
+
|
|
1172
|
+
function pieOption(items, nameKey, currency) {
|
|
1173
|
+
return {
|
|
1174
|
+
tooltip: Object.assign(
|
|
1175
|
+
{ trigger: "item", formatter: (p) => `${p.name}: ${money(p.value, currency)}` },
|
|
1176
|
+
TOOLTIP_STYLE,
|
|
1177
|
+
),
|
|
1178
|
+
legend: { bottom: 0, textStyle: { color: AXIS_COLOR } },
|
|
1179
|
+
series: [
|
|
1180
|
+
{
|
|
1181
|
+
type: "pie",
|
|
1182
|
+
radius: ["42%", "70%"],
|
|
1183
|
+
itemStyle: { borderColor: "#ffffff", borderWidth: 3, borderRadius: 8 },
|
|
1184
|
+
data: items.map((d, i) => ({
|
|
1185
|
+
name: d[nameKey] || "—",
|
|
1186
|
+
value: Number(d.spend) || 0,
|
|
1187
|
+
itemStyle: { color: PALETTE[i % PALETTE.length] },
|
|
1188
|
+
})),
|
|
1189
|
+
label: { color: "#0f172a", fontSize: 12 },
|
|
1190
|
+
labelLine: { lineStyle: { color: "rgba(15,23,42,0.25)" } },
|
|
1191
|
+
},
|
|
1192
|
+
],
|
|
1193
|
+
};
|
|
1194
|
+
}
|
|
1195
|
+
|
|
1196
|
+
function hBarOption(items, nameKey, currency, colorFrom, colorTo) {
|
|
1197
|
+
const top = [...items]
|
|
1198
|
+
.sort((a, b) => (Number(b.spend) || 0) - (Number(a.spend) || 0))
|
|
1199
|
+
.slice(0, 10)
|
|
1200
|
+
.reverse();
|
|
1201
|
+
return {
|
|
1202
|
+
tooltip: Object.assign(
|
|
1203
|
+
{ trigger: "axis", formatter: (p) => money(p[0].value, currency) },
|
|
1204
|
+
TOOLTIP_STYLE,
|
|
1205
|
+
),
|
|
1206
|
+
grid: { left: 140, right: 30, top: 16, bottom: 20 },
|
|
1207
|
+
xAxis: styleAxis({ type: "value" }),
|
|
1208
|
+
yAxis: styleAxis({
|
|
1209
|
+
type: "category",
|
|
1210
|
+
data: top.map((c) => c[nameKey] || "—"),
|
|
1211
|
+
axisLabel: { color: AXIS_COLOR, width: 120, overflow: "truncate" },
|
|
1212
|
+
splitLine: { show: false },
|
|
1213
|
+
}),
|
|
1214
|
+
series: [
|
|
1215
|
+
{
|
|
1216
|
+
type: "bar",
|
|
1217
|
+
data: top.map((c) => Number(c.spend) || 0),
|
|
1218
|
+
barMaxWidth: 18,
|
|
1219
|
+
itemStyle: {
|
|
1220
|
+
borderRadius: [0, 6, 6, 0],
|
|
1221
|
+
color: new echarts.graphic.LinearGradient(0, 0, 1, 0, [
|
|
1222
|
+
{ offset: 0, color: colorFrom },
|
|
1223
|
+
{ offset: 1, color: colorTo },
|
|
1224
|
+
]),
|
|
1225
|
+
},
|
|
1226
|
+
},
|
|
1227
|
+
],
|
|
1228
|
+
};
|
|
1229
|
+
}
|
|
1230
|
+
|
|
1231
|
+
function renderCharts(data) {
|
|
1232
|
+
if (typeof echarts === "undefined") return;
|
|
1233
|
+
const currency = currencyOf(data);
|
|
1234
|
+
|
|
1235
|
+
const devices = Array.isArray(data.tables?.devices) ? data.tables.devices : [];
|
|
1236
|
+
const devicesPieEl = document.getElementById("chart-devices-pie");
|
|
1237
|
+
const devicesBarEl = document.getElementById("chart-devices-bar");
|
|
1238
|
+
if (devicesPieEl && devices.length > 0) {
|
|
1239
|
+
echarts.init(devicesPieEl).setOption(pieOption(devices, "deviceType", currency));
|
|
1240
|
+
}
|
|
1241
|
+
if (devicesBarEl && devices.length > 0) {
|
|
1242
|
+
echarts
|
|
1243
|
+
.init(devicesBarEl)
|
|
1244
|
+
.setOption(
|
|
1245
|
+
hBarOption(devices, "deviceType", currency, "rgba(6,182,212,0.55)", PALETTE[2]),
|
|
1246
|
+
);
|
|
1247
|
+
}
|
|
1248
|
+
|
|
1249
|
+
const geoEl = document.getElementById("chart-geographic");
|
|
1250
|
+
const geo = Array.isArray(data.tables?.geographic) ? data.tables.geographic : [];
|
|
1251
|
+
if (geoEl && geo.length > 0) {
|
|
1252
|
+
echarts
|
|
1253
|
+
.init(geoEl)
|
|
1254
|
+
.setOption(
|
|
1255
|
+
hBarOption(geo, "countryOrRegion", currency, "rgba(14,165,233,0.55)", PALETTE[0]),
|
|
1256
|
+
);
|
|
1257
|
+
}
|
|
1258
|
+
|
|
1259
|
+
const ageEl = document.getElementById("chart-audience-age");
|
|
1260
|
+
const age = Array.isArray(data.tables?.audienceAge) ? data.tables.audienceAge : [];
|
|
1261
|
+
if (ageEl && age.length > 0) {
|
|
1262
|
+
echarts.init(ageEl).setOption(pieOption(age, "ageRange", currency));
|
|
1263
|
+
}
|
|
1264
|
+
|
|
1265
|
+
const genderEl = document.getElementById("chart-audience-gender");
|
|
1266
|
+
const gender = Array.isArray(data.tables?.audienceGender)
|
|
1267
|
+
? data.tables.audienceGender
|
|
1268
|
+
: [];
|
|
1269
|
+
if (genderEl && gender.length > 0) {
|
|
1270
|
+
echarts.init(genderEl).setOption(pieOption(gender, "gender", currency));
|
|
1271
|
+
}
|
|
1272
|
+
|
|
1273
|
+
const campaignsEl = document.getElementById("chart-campaigns");
|
|
1274
|
+
const campaigns = Array.isArray(data.tables?.campaigns) ? data.tables.campaigns : [];
|
|
1275
|
+
if (campaignsEl && campaigns.length > 0) {
|
|
1276
|
+
echarts
|
|
1277
|
+
.init(campaignsEl)
|
|
1278
|
+
.setOption(
|
|
1279
|
+
hBarOption(campaigns, "campaignName", currency, "rgba(99,102,241,0.55)", PALETTE[1]),
|
|
1280
|
+
);
|
|
1281
|
+
}
|
|
1282
|
+
|
|
1283
|
+
window.addEventListener("resize", () => {
|
|
1284
|
+
document
|
|
1285
|
+
.querySelectorAll(".chart-box")
|
|
1286
|
+
.forEach((el) => echarts.getInstanceByDom(el)?.resize());
|
|
1287
|
+
});
|
|
1288
|
+
}
|
|
1289
|
+
|
|
1290
|
+
function setupScrollSpy() {
|
|
1291
|
+
const links = Array.from(document.querySelectorAll(".toc a"));
|
|
1292
|
+
if (links.length === 0 || typeof IntersectionObserver === "undefined") return;
|
|
1293
|
+
const targets = links
|
|
1294
|
+
.map((a) => document.querySelector(a.getAttribute("href")))
|
|
1295
|
+
.filter(Boolean);
|
|
1296
|
+
const setActive = (id) => {
|
|
1297
|
+
links.forEach((a) => a.classList.toggle("active", a.getAttribute("href") === `#${id}`));
|
|
1298
|
+
};
|
|
1299
|
+
const observer = new IntersectionObserver(
|
|
1300
|
+
(entries) => {
|
|
1301
|
+
const visible = entries.filter((e) => e.isIntersecting);
|
|
1302
|
+
if (visible.length > 0) setActive(visible[0].target.id);
|
|
1303
|
+
},
|
|
1304
|
+
{ rootMargin: "-20% 0px -70% 0px" },
|
|
1305
|
+
);
|
|
1306
|
+
targets.forEach((el) => observer.observe(el));
|
|
1307
|
+
}
|
|
1308
|
+
|
|
1309
|
+
function render() {
|
|
1310
|
+
const data = window.__BING_PERIOD_REPORT__;
|
|
1311
|
+
const root = document.getElementById("report-root");
|
|
1312
|
+
if (!data) {
|
|
1313
|
+
root.innerHTML =
|
|
1314
|
+
'<div class="card">未找到报告数据（window.__BING_PERIOD_REPORT__ 为空），请通过 `bing-analysis render` 生成本文件。</div>';
|
|
1315
|
+
return;
|
|
1316
|
+
}
|
|
1317
|
+
root.innerHTML = [
|
|
1318
|
+
renderHero(data),
|
|
1319
|
+
renderExecutiveSummary(data),
|
|
1320
|
+
renderDevices(data),
|
|
1321
|
+
renderGeographic(data),
|
|
1322
|
+
renderAudience(data),
|
|
1323
|
+
renderCampaigns(data),
|
|
1324
|
+
renderAdGroups(data),
|
|
1325
|
+
renderAds(data),
|
|
1326
|
+
renderKeywords(data),
|
|
1327
|
+
renderSearchTerms(data),
|
|
1328
|
+
renderRecommendations(data),
|
|
1329
|
+
renderFooter(data),
|
|
1330
|
+
].join("\n");
|
|
1331
|
+
renderCharts(data);
|
|
1332
|
+
setupScrollSpy();
|
|
1333
|
+
}
|
|
1334
|
+
|
|
1335
|
+
if (document.readyState === "loading") {
|
|
1336
|
+
document.addEventListener("DOMContentLoaded", render);
|
|
1337
|
+
} else {
|
|
1338
|
+
render();
|
|
1339
|
+
}
|
|
1340
|
+
})();
|
|
1341
|
+
</script>
|
|
1342
|
+
</body>
|
|
1343
|
+
</html>
|