siluzan-tso-cli 1.1.31-beta.3 → 1.1.31-beta.4
This diff represents the content of publicly available package versions that have been released to one of the supported registries. The information contained in this diff is provided for informational purposes only and reflects changes between package versions as they appear in their respective public registries.
- package/README.md +1 -1
- package/dist/skill/_meta.json +2 -2
- package/dist/skill/assets/pmax-asset-group-template.json +7 -1
- package/dist/skill/assets/pmax-asset-group-template.md +2 -0
- package/dist/skill/assets/pmax-create-template.json +4 -1
- package/dist/skill/assets/pmax-create-template.md +4 -4
- package/dist/skill/references/google-ads/rules/google-ads-creative-optimization.md +8 -6
- package/dist/skill/references/google-ads/rules/google-ads-pmax-guide.md +1 -1
- package/dist/skill/scripts/install.ps1 +1 -1
- package/dist/skill/scripts/install.sh +1 -1
- package/package.json +1 -1
package/README.md
CHANGED
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@@ -51,7 +51,7 @@ siluzan-tso init -d /path/to/skills # 写入自定义目录
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siluzan-tso init --force # 强制覆盖已存在文件
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```
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> **注意**:当前为测试版(1.1.31-beta.
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> **注意**:当前为测试版(1.1.31-beta.4),供内部测试使用。正式发布后安装命令将改为 `npm install -g siluzan-tso-cli`。
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| 助手 | 建议 `--ai` |
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| ----------------------- | ------------------------------------ |
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package/dist/skill/_meta.json
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@@ -16,7 +16,13 @@
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"finalUrls": ["https://www.example.com/landing"],
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"headlines": ["Headline one ok", "Headline two ok", "Headline three ok"],
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"longHeadlines": ["Long headline for performance max"],
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"descriptions": [
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"descriptions": [
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"Description one ok",
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"Description two ok",
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"Description three ok",
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"Description four ok",
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"Description five ok"
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],
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"imagePaths": {
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"marketing": "./images/marketing.jpg",
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"square": "./images/square.jpg"
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"longHeadlines": ["Long headline text for performance max campaign asset group"],
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"descriptions": [
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"Description one text for the asset group here",
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"Description two text for the asset group here"
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"Description two text for the asset group here",
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"Description three text for the asset group here",
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"Description four text for the asset group here",
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"Description five text for the asset group here"
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],
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"imagePaths": {
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"marketing": "./REPLACE_marketing_1200x628.png",
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| 图片 | **只填 `imagePaths`** 指向本地 PNG/JPEG;`pmax-create` 会自动 multipart 上传并用 assetId 创建(勿把 Base64 提交进 Git) |
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| 视频 | JSON 填 **`videoPath`**(别名 `video` 亦可);`pmax-create` 成功后 **必定**经 PyAPI 上传并链接(含 `--json-out`)。已有 YouTube 用 `youtubeUrlOrId` |
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| 附加资产 | **必填** `campaignExtensions`:宣传信息 ≥20、结构化摘要 ≥20、站内链接 ≥6、leadForm、WhatsApp |
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| 文案数量 | 短标题 15
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| 文案数量 | 短标题 15、长标题 5(Google API 上限,须填满)、描述 5 |
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| Lead Gen 方案 | **默认**在 `campaignExtensions` 含 **`leadForm`**(B2B/询盘/留资);仅 callouts/snippets 不算完整方案;用户明确不要才省略 |
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| 存量补表单 | 活动已创建时用 `ad extension lead-form`(见 `pmax-lead-form-template.md` 方式 B) |
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| 改已上线 PMax | 先 `ad pmax-get` 看 `_brandGuidelinesActive`;改品牌见 `pmax-api.md` § Brand Guidelines |
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@@ -61,9 +61,9 @@ siluzan-tso ad campaigns -a <accountId> --json-out ./snap
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| `assetGroupName` | string | | 首个资产组名称;缺省由服务端生成 |
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| `finalUrls` | string[] | ✅ | 至少 1 个 `https://` 落地页 |
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| `businessName` | string | ✅ | BUSINESS_NAME:1 条,≤25 字符 |
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| `headlines` | string[] | ✅ | HEADLINE:
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| `longHeadlines` | string[] | ✅ | LONG_HEADLINE:
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| `descriptions` | string[] | ✅ | DESCRIPTION:
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| `headlines` | string[] | ✅ | HEADLINE:15 条(须填满),每条 ≤30 字符(CJK×2) |
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| `longHeadlines` | string[] | ✅ | LONG_HEADLINE:5 条(须填满),每条 ≤90 字符 |
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| `descriptions` | string[] | ✅ | DESCRIPTION:5 条(须填满),每条 ≤90 字符 |
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| `imagePaths.marketing` | string | ✅\* | MARKETING_IMAGE 横图 1.91:1,≤5MB(创建 JSON 1 张;资产组 API 最多 20) |
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| `imagePaths.square` | string | ✅\* | SQUARE_MARKETING_IMAGE 方图 1:1,≤5MB(创建 1 张;最多 20) |
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| `imagePaths.logo` | string | ✅\* | LOGO 方图 1:1,≤5MB(创建 1 张;最多 5) |
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### 8.1 文本素材要求
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> **siluzan-tso CLI 门禁**(`pmax-validate` / `pmax-create`):短标题、长标题、描述均须**填满 Google API 上限**(15 / 5 / 5),低于 Google 官方最低条数也会报错。Google 官方最低要求见括号内说明。
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| 类型 | siluzan-tso 门禁(须填满) | Google 官方最低 | 字符限制 |
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| -------- | -------------------------- | --------------- | -------- |
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| 短标题 | 15 条 | 3 条 | ≤ 30 |
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| 长标题 | 5 条 | 1 条 | ≤ 90 |
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| 描述 | 5 条 | 2 条 | ≤ 90 |
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| 商家名称 | 1 条 | 1 条 | ≤ 25 |
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### 8.2 图片要求
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@@ -126,7 +126,7 @@ Asset Group 是 PMax 中素材与受众信号的组合单元。**推荐分组维
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### 3.5 每个素材组的完整性要求
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每个素材组必须包含**完整素材套件**:短标题 × 15、长标题 × 5、描述 × 5(siluzan-tso `pmax-validate` 须填满);横版图 (1.91:1) × 4+、方形图 (1:1) × 4+、竖版图 (4:5) × 2+;视频 × 1+(建议 3 个);商家名称、Logo、最终网址、行动号召。
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## 4. 素材(Asset)诊断与优化
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# -- Package info (injected at build time) ------------------------------------
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$PKG_NAME = 'siluzan-tso-cli'
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# PKG_VERSION 锁定到与本脚本同批构建产物一致的版本,避免与 dist/skill 错位
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$PKG_VERSION = '1.1.31-beta.
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$PKG_VERSION = '1.1.31-beta.4'
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$CLI_BIN = 'siluzan-tso'
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$SKILL_LABEL = 'Siluzan TSO'
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$INSTALL_CMD = 'npm install -g siluzan-tso-cli@beta'
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# -- Package info (injected at build time) ------------------------------------
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readonly PKG_NAME="siluzan-tso-cli"
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# PKG_VERSION 锁定到与本脚本同批构建产物一致的版本,避免与 dist/skill 错位
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readonly PKG_VERSION="1.1.31-beta.
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readonly PKG_VERSION="1.1.31-beta.4"
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readonly CLI_BIN="siluzan-tso"
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readonly SKILL_LABEL="Siluzan TSO"
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readonly INSTALL_CMD="npm install -g siluzan-tso-cli@beta"
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